{"id":2315,"date":"2025-04-30T10:42:35","date_gmt":"2025-04-30T01:42:35","guid":{"rendered":"https:\/\/batcrew.co.kr\/?post_type=work&#038;p=2315"},"modified":"2025-10-16T17:26:41","modified_gmt":"2025-10-16T08:26:41","slug":"wonsoju","status":"publish","type":"work","link":"https:\/\/batcrew.co.kr\/ko\/post\/work\/wonsoju\/","title":{"rendered":"WON SOJU"},"content":{"rendered":"\n<div class=\"wp-block-columns has-black-background-color has-background is-layout-flex wp-container-core-columns-is-layout-f0342b05 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column has-black-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-1024x576.png\" alt=\"\" class=\"wp-image-7759\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-1536x864.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-2048x1152.png 2048w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/01_intro-3-960x540.png 960w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-a9c8ad43ac75c07f011e91d90e63d608\"><strong>Challenge<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-299a4f41aeded99b1db5c32708494666\"><strong>\uc720\ud589\uc744 \ub118\uc5b4, \uc9c0\uc18d \uac00\ub2a5\ud55c \uac00\uce58\ub97c \ud5a5\ud574<\/strong><\/p>\n\n\n\n<p class=\"size-body2 has-text-color has-link-color wp-elements-806a63ce22e32c297a69b7c1398ce767\" style=\"color:#a0a0a0\">\uc6d0\uc18c\uc8fc\ub294 \uc2e0\uc120\ud55c \ub9e4\ub825\uc73c\ub85c \uae09\uc131\uc7a5\ud588\uc9c0\ub9cc, \uc815\uae30 \uc804\ub7b5\uc758 \ubd80\uc7ac\ub85c \ube60\ub974\uac8c \uc815\uccb4\uae30\uc5d0 \uc811\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub6f0\uc5b4\ub09c \uc81c\ud488 \ud004\ub9ac\ud2f0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488\ubcf4\ub2e4\ub294 \ube0c\ub79c\ub4dc\uc758 \ud654\uc81c\uc131\uc5d0\ub9cc \uc8fc\ubaa9\ud588\uc73c\uba70, \uacf5\uae09\uc790 \uc911\uc2ec\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc81c\ud488 \uad6c\ub9e4\ub97c \uac00\ub85c\ub9c9\ub294 \ud5c8\ub4e4\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. BAT\ub294 \uc774 \ubb38\uc81c\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uc81c\ud488\uc774 \uc804\ub2ec\ud558\ub294 \uae30\ub2a5\uc801, \uac10\uc131\uc801 \uac00\uce58\uc5d0 \uc9d1\uc911\ud558\uace0, \uc6d0\uc18c\uc8fc\uc758 \ud575\uc2ec \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc0c8\ub86d\uac8c \uc815\uc758\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \ud3ec\uc6a9\ud558\uae30 \uc704\ud574 \ud0c0\uae43\uc744 \ub2e4\uac01\ud654\ud558\uace0, \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ud544\uc694\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"3620\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2.png\" alt=\"\" class=\"wp-image-7671\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2.png 3840w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2-300x283.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2-1024x965.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2-768x724.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2-1536x1448.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/02_challenge-2-2048x1931.png 2048w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-48e6e0ddff65e540b65008c5fac0c80f\"><strong>Our Approach and Solution<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-f81ef359aa067db954be26c286f07ce6\"><strong>\uc9c4\uc815\ud55c \uc18c\uc8fc\uac00 \uc804\ud558\ub294 \uc0c8\ub85c\uc6b4 \ub9db\uc758 \uc9c0\ud3c9<\/strong><\/p>\n\n\n\n<p class=\"size-body2 has-text-color\" style=\"color:#a0a0a0\">BAT\ub294 \uc18c\ube44\uc790 \uad00\uc810(Outside-in View)\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc7ac\uc870\uba85\ud558\uae30 \uc704\ud574 \ub300\uaddc\ubaa8 \uae00\ub85c\ubc8c \uc11c\ubca0\uc774\ub97c \uc2e4\uc2dc\ud558\uace0, \uc2dc\uc7a5 \ub0b4 \uae30\ud68c \uc694\uc18c\uc640 \uc8fc\ub958 \uad6c\ub9e4 \uc218\uc694\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uac1c\uc778\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \ubb38\ud654\uc801 \uc131\ud5a5\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc8fc\ub958 \uc218\uc694\ub97c \ubcf4\uc600\uc73c\uba70, \uacf5\ud1b5\uc801\uc73c\ub85c\ub294 \uc0c8\ub85c\uc6b4 \uc8fc\ub958\ub97c \ud1b5\ud55c \uc2e0\uc120\ud55c \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\ub294 \uacbd\ud5a5\uc744 \ub098\ud0c0\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ucd5c\uc885 \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub97c \u2018\uc0c8\ub85c\uc6b4 \ubb38\ud654\uc5d0 \ud638\uae30\uc2ec\uc744 \uac16\uace0 \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\ub294 \uc0ac\ub78c\ub4e4\u2019\ub85c \uc7ac\uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud76c\uc11d\uc2dd \uc18c\uc8fc \ub300\ube44 \ub0ae\uc740 \uc778\uc9c0\ub3c4\uc640 \uc120\ud638\ub3c4\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uc804\ud1b5 \uc99d\ub958\uc2dd \uc18c\uc8fc\uc758 \uc81c\uc870 \ubc29\uc2dd\uacfc \ud2b9\uc9d5\uc744 \uac15\uc870\ud558\uc5ec \u2018\uc9c4\uc815\ud55c \uc18c\uc8fc\uc758 \uad6c\ud604\u2019\uc744 \uc81c\ud488 \uc544\uc774\ub374\ud2f0\ud2f0\ub85c \uc815\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uae00\ub85c\ubc8c \ub9e4\ud06c\ub85c \ud2b8\ub80c\ub4dc\uc778 \u2018\ubbf9\uc194\ub85c\uc9c0(Mixology)\u2019\ub97c \uc8fc\uc694 \uae30\ud68c \uc694\uc18c\ub85c \uc0bc\uc544, \uc6d0\uc18c\uc8fc\ub97c \u2018\ub2e4\uc591\ud55c \ubbf9\uc194\ub85c\uc9c0\ub97c \ud1b5\ud574 \ub9db\uacfc \uacbd\ud5d8\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9\uc744 \ub113\ud788\ub294 \uc220\u2019\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1080732669\/rendition\/1080p\/file.mp4?loc=external&amp;log_user=0&amp;signature=d88bcb8dee9456c86d9d9052f7c7b29c30148b9cda4294e35cd37a161efc958b\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1080732732\/rendition\/1440p\/file.mp4?loc=external&amp;log_user=0&amp;signature=0b8166b180e3551befbb8e553141ef5e8a1c633f0d1dd5f13f19da2d9112032e\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-6ac9f90a8f9e13d031e282077e1a9a38\"><strong>\ud601\uc2e0\uacfc \uc751\uc6d0\uc758 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc740 \uac15\ub82c\ud55c \ubaa9\uc18c\ub9ac<\/strong><\/p>\n\n\n\n<p class=\"size-body2 has-text-color\" style=\"color:#a0a0a0\">\uc6d0\uc18c\uc8fc\ub294 \ub354 \uc774\uc0c1 \uc140\ub7ec\ube0c\ub9ac\ud2f0 \ud654\uc81c\uc131\uc5d0 \uc758\uc874\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2d9\ub2c8\ub2e4. \u2018\uc99d\ub958\uc2dd \uc18c\uc8fc\uc758 \ud601\uc2e0\uc744 \ud1b5\ud574 \uad6d\ub0b4 \uc804\ud1b5\uc8fc \uc2dc\uc7a5\uc744 \ud65c\uc131\ud654\ud558\uace0, \ub300\ud55c\ubbfc\uad6d \uc8fc\ub958 \ubb38\ud654\ub97c \uae00\ub85c\ubc8c\uc5d0 \uc54c\ub9b0\ub2e4\u2019\ub294 \ubbf8\uc158\uc744 \uc911\uc2ec\uc73c\ub85c \uc7ac\uc815\uc758\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc6d0\uc18c\uc8fc\ub294 \u2018\uc815\ud1b5 \uc18c\uc8fc\uc758 \ubcf8\uc9c8\uc5d0 \ucda9\uc2e4\ud558\ub418 \uc55e\uc11c \ub098\uac00\ub294 \uc5ed\ub3d9\uc801\uc778 \uad00\uc810\u2019\uacfc \u2018\ub300\ub2f4\ud558\uace0 \ub69d\uc2ec \uc788\ub294 \uc815\uc2e0\u2019\uc744 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ud575\uc2ec \uac00\uce58\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1080732745\/rendition\/1080p\/file.mp4?loc=external&amp;log_user=0&amp;signature=167a5de13f579d1ddab6dffdd8a81e95c4ce020ead503ab355acfaa77447151f\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-text-color has-link-color wp-elements-a93670605934057f02a6f7f2069d20c1\" style=\"color:#a0a0a0\">BAT\ub294 \uc774\ub7ec\ud55c \uac00\uce58\ub97c \ud1a0\ub300\ub85c \uc6d0\uc18c\uc8fc\uc758 Tone of Voice\ub97c Trailblazing(\uc120\ub3c4\ud558\ub294), Convinced(\ud655\uc2e0\ud558\ub294), Encouraging(\uc751\uc6d0\ud558\ub294), Engaging(\uc0ac\ub85c\uc7a1\ub294) \ub124 \uac00\uc9c0\ub85c \uaddc\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \u2018\uad00\ud589\uc744 \uae68\ub294 \ub300\ub2f4\ud568\u2019\uacfc \u2018\ubaa8\ub450\uac00 \uc27d\uac8c \uc990\uae38 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\u2019, \u2018\uc2a4\uc2a4\ub85c\uc5d0 \ub300\ud55c \uc790\ubd80\uc2ec\uacfc \ud655\uc2e0\u2019\uc744 \uc2e0\uc120\ud55c \ubc29\uc2dd\uc73c\ub85c \ud480\uc5b4\ub0b4\uba70, \uc804 \uc138\uacc4 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc990\uac70\uc6c0\uacfc \uc0b6\uc5d0 \ub300\ud55c \uc601\uac10\uc744 \uc804\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1.png\" alt=\"\" class=\"wp-image-7753\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1.png 3840w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-1536x864.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-2048x1152.png 2048w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/05-1_verbal-1-960x540.png 960w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1084111216\/rendition\/2160p\/file.mp4?loc=external&amp;log_user=0&amp;signature=95647bc193b30dbcba656fd8d365cdef08c53dbf6d9d22bd11b87605ae95ed4c\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-white-color has-text-color\"><strong>\uae00\ub85c\ubc8c \uc2a4\ud0e0\ub2e4\ub4dc\uac00 \ub418\uae30 \uc704\ud55c \uc6d0\uc18c\uc8fc\uc758 \uc774\ubbf8\uc9c0<\/strong><\/p>\n\n\n\n<p class=\"size-body2 has-text-color has-link-color wp-elements-1a5486fc3e19265277d9968b825dde47\" style=\"color:#a0a0a0\">\uc6d0\uc18c\uc8fc\ub294 \ud55c\uad6d \uc804\ud1b5\uc744 \ud604\ub300\uc801 \uac10\uc131\uc73c\ub85c \uc7ac\ud574\uc11d\ud55c \uc138\ub828\ub41c \ud328\ud0a4\uc9c0 \ub514\uc790\uc778\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uac04 \uacbd\uacc4\uac00 \ubaa8\ud638\ud558\uba70, \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \uc77c\uad00\uc131 \uc5c6\ub294 \uc0ac\uc6a9\uc740 \uc778\uc9c0\ub3c4 \uac15\ud654\uc5d0 \uc7a5\uc560\ubb3c\uc774 \ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. BAT\ub294 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc \uc704\uacc4\uc9c8\uc11c\uc640 \uc0c1\uc9d5\uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \ud1b5\uc77c\uc131 \uc788\ub294 \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c \ubc0f \uadf8\ub798\ud53d \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud558\uc5ec \uc804\uc81c\uc801\uc778 \uad6c\uc870\ub97c \uc815\ube44\ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc6cc\ub4dc\ub9c8\ud06c\ub294 \uae30\uc874 \uadf8\ub798\ud53d \uc790\uc0b0\uacfc \uc870\ud654\ub97c \uc774\ub8e8\uba74\uc11c\ub3c4 \uba85\ud655\ud558\uace0 \uc9c1\uad00\uc801\uc73c\ub85c \uc77d\ud600 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uac15\ud654\ud558\ub294 \ub370 \uc801\ud569\ud558\uba70, \ubcfc\ub4dc\ud558\uace0 \uc911\ub9bd\uc801\uc778 \ud1a4\uc740 \u2018\ub300\ud55c\ubbfc\uad6d \uc18c\uc8fc\uc758 \uc0c8\ub85c\uc6b4 \uae00\ub85c\ubc8c \uc2a4\ud0e0\ub2e4\ub4dc\u2019\ub97c \uc9c0\ud5a5\ud558\ub294 \uc6d0\uc18c\uc8fc\uc758 \uc758\uc9c0\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ub69c\ub837\ud558\uac8c \ud45c\ud604\ud569\ub2c8\ub2e4. \ub610\ud55c \uc815\ud1b5 \uc18c\uc8fc\uc758 \ubcf8\uc9c8\uc5d0 \ucda9\uc2e4\ud55c \uadf8\ub85c\ud14c\uc2a4\ud06c\ud558\uace0 \ubcfc\ub4dc\ud55c \ube44\uc8fc\uc5bc\uc740 \uad6d\ub0b4\uc678 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac15\ub82c\ud55c \uc778\uc0c1\uc744 \ub0a8\uae30\uba70, \uae00\ub85c\ubc8c \uc8fc\ub958 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc744 \uc81c\uc2dc\ud558\uace0\uc790 \ud558\ub294 \uc6d0\uc18c\uc8fc\uc758 \ud655\uace0\ud55c \uc758\uc9c0\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1080732782\/rendition\/1080p\/file.mp4?loc=external&amp;log_user=0&amp;signature=ffddec3eeec306742c5cba13ced7263171a585fe5c6d637edaf76716e28a9a52\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1084118655\/rendition\/1440p\/file.mp4?loc=external&amp;log_user=0&amp;signature=4a29bfaa4c3b8fdc5c2ed686a5b87a2a81c02e520e82dcbf444e7a8d4cd20ed4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1080732822\/rendition\/1080p\/file.mp4?loc=external&amp;log_user=0&amp;signature=38a8b141df9d7ceef6d9d375cb3dbd85adc5707330518eda671f189259b24ddd\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1084114137\/rendition\/2160p\/file.mp4?loc=external&amp;log_user=0&amp;signature=e9de542793455c007cd6c061c15a392d7fc92e9ef566097e4e09a195b601ac20\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-6855d2105634e14bccdcec3981a85d88\"><strong>Conclusion<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"size-body2 has-white-color has-text-color has-link-color wp-elements-b5319d12dc161802a45fe49a6b1ae513\"><strong>\uac00\ub2a5\uc131\uc758 \ub610 \ub2e4\ub978 \uc774\ub984, \uc6d0\uc18c\uc8fc<\/strong><\/p>\n\n\n\n<p class=\"size-body2 has-text-color\" style=\"color:#a0a0a0\">\uc6d0\uc18c\uc8fc\ub294 \ub300\ud55c\ubbfc\uad6d \uc18c\uc8fc\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9\uc744 \uc5f4\uba70 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc9c4\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\ub958 \uc2dc\uc7a5\uc758 \uac00\uc7a5 \ud601\uc2e0\uc801\uc778 \ud50c\ub808\uc774\uc5b4\ub85c\uc11c \ub2e8\uc21c\ud55c \uc220\uc744 \ub118\uc5b4 \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uc774\ub4e4\uc758 \uc0b6\uc5d0 \uc751\uc6d0\uacfc \uc601\uac10\uc744 \uc804\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1.png\" alt=\"\" class=\"wp-image-7770\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1.png 3840w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-1536x864.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-2048x1152.png 2048w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/10_visual-1-960x540.png 960w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"298\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1.png\" alt=\"\" class=\"wp-image-7768\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1.png 3840w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1-300x23.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1-1024x79.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1-768x60.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1-1536x119.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/04\/11_end-1-2048x159.png 2048w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Redefining Soju: Crafting a global master brand<\/p>\n","protected":false},"featured_media":3116,"menu_order":8,"template":"","meta":{"_acf_changed":true,"tpgb_global_settings":""},"work-category":[292,346],"work-industry":[63],"work-sub-category":[291],"class_list":["post-2315","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-branding","work-category-global","work-industry-food-and-beverage","work-sub-category-strategy-identity"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU.jpg",1920,1080,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU-300x169.jpg",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU-768x432.jpg",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2023\/09\/WONSOJU-1024x576.jpg",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-04-30","get_modified_date":"2025-10-16","category_list":{"work-category":[{"term_id":292,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":292,"taxonomy":"work-category","description":"Brand Consulting\r\nBrand Identity\r\nWeb &amp; Mobile\r\n3D &amp; Motion","parent":0,"count":21,"filter":"raw","term_order":"1"},{"term_id":346,"name":"Global","slug":"global","term_group":0,"term_taxonomy_id":346,"taxonomy":"work-category","description":"","parent":0,"count":3,"filter":"raw","term_order":"4"}],"work-industry":[{"term_id":63,"name":"Food and beverage","slug":"food-and-beverage","term_group":0,"term_taxonomy_id":63,"taxonomy":"work-industry","description":"","parent":0,"count":14,"filter":"raw","term_order":"4"}],"work-sub-category":[{"term_id":291,"name":"Strategy &amp; Identity","slug":"strategy-identity","term_group":0,"term_taxonomy_id":291,"taxonomy":"work-sub-category","description":"","parent":0,"count":21,"filter":"raw","term_order":"0"}]},"comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"work-category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/work\/branding\/\" alt=\"Branding\"  class=\"work-category-branding\">Branding<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/work\/global\/\" alt=\"Global\"  class=\"work-category-global\">Global<\/a> ","work-industry":"<a href=\"https:\/\/batcrew.co.kr\/ko\/work\/industry\/food-and-beverage\/\" alt=\"Food and beverage\"  class=\"work-industry-food-and-beverage\">Food and beverage<\/a> ","work-sub-category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/work-sub-category\/strategy-identity\/\" alt=\"Strategy &amp; Identity\"  class=\"work-sub-category-strategy-identity\">Strategy &amp; Identity<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/work\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/work-category?post=2315"},{"taxonomy":"work-industry","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/work-industry?post=2315"},{"taxonomy":"work-sub-category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/work-sub-category?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}