{"id":9638,"date":"2026-01-02T16:01:12","date_gmt":"2026-01-02T07:01:12","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=9638"},"modified":"2026-03-06T15:05:58","modified_gmt":"2026-03-06T06:05:58","slug":"blog-insight-ugc-to-roas","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-ugc-to-roas\/","title":{"rendered":"UGC \ub9c8\ucf00\ud305 ROAS \uc0ac\ub840: \uc2a4\ub9c8\ud2b8\ud3f0 \ucf58\ud150\uce20\ub85c \uc804\ud658\uc728 3\ubc30 \ub9cc\ub4dc\ub294 \ubc29\ubc95"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 5\ubd84<\/p>\n\n\n\n

\n \u23f1<\/span>\n 5\ubd84 \ubd84\ub7c9<\/span>\n<\/div>\n\n\n\n

\uc218\ucc9c\ub9cc \uc6d0\uc744 \ub4e4\uc5ec \uc81c\uc791\ud55c \ud654\ub824\ud55c \ube0c\ub79c\ub4dc \ud544\ub984<\/strong>\ubcf4\ub2e4, \uce68\ub300 \uc704\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ucc0d\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc194\uc9c1\ud55c \ub9ac\ubdf0 \uc601\uc0c1<\/strong>\uc774 \ub354 \ub192\uc740 \ub9e4\ucd9c\uc744 \ub9cc\ub4dc\ub294 \uc2dc\ub300\uc785\ub2c8\ub2e4. \ubdf0\ud2f0 \uc5c5\uacc4\uc5d0\uc11c ‘\uc9c4\uc815\uc131(Authenticity)’<\/strong>\uc740 \uc774\uc81c \ub2e8\uc21c\ud55c \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4 \uac00\uc7a5 \uac15\ub825\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub4dc\ub77c\uc774\ubc84\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc65c \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uc644\ubcbd\ud55c \uba54\uc2dc\uc9c0\ubcf4\ub2e4 \ud0c0\uc778\uc758 \uc9c4\uc194\ud55c \ubaa9\uc18c\ub9ac\uc5d0 \ubc18\uc751\ud560\uae4c\uc694? \uc774\ubc88 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \ud310\ub3c4\ub97c \ubc14\uafbc UGC(User Generated Content) \uae30\ubc18 \ud37c\ud3ec\uba3c\uc2a4 \uc804\ub7b5\uc758 \ud575\uc2ec \uc6d0\ub9ac\ub97c \ud30c\ud5e4\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

\ubaa9\ucc28<\/strong><\/h3>\n\n\n\n

1. \uc65c \uc608\uc05c \uad11\uace0\ub294 \ub354 \uc774\uc0c1 \ud314\ub9ac\uc9c0 \uc54a\uc744\uae4c: LMF\uc758 \ubb38\uc81c<\/a>
2. UGC, \ubc14\uc774\ub7f4\uc744 \ub118\uc5b4 \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc5d4\uc9c4\uc774 \ub418\ub2e4<\/a>
3. \ub370\uc774\ud130\uac00 \uc99d\uba85\ud558\ub294 \uc9c4\uc2e4: \uc2dc\ub529\uc758 \uc591\uc774 \uc9c8\uc744 \ub9cc\ub4e0\ub2e4<\/a>
4. \uacb0\ub860: \uc18c\ube44\uc790\uc758 \uc9c4\uc9dc \ubaa9\uc18c\ub9ac\ub97c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uc5f0\uacb0\ud574\ub0b4\ub294 \uac83\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0<\/a><\/p>\n\n\n\n

    \n
  1. <\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    1. \uc65c \uc608\uc05c \uad11\uace0\ub294 \ub354 \uc774\uc0c1 \ud314\ub9ac\uc9c0 \uc54a\uc744\uae4c: LMF\uc758 \ubb38\uc81c<\/h2>\n\n\n\n

    \uacfc\uac70\uc758 \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc774 \ube0c\ub79c\ub4dc\uac00 \ubcf4\uc5ec\uc8fc\uace0 \uc2f6\uc740 ‘\ud310\ud0c0\uc9c0’\ub97c \ud30c\ub294 \uac83\uc774\uc5c8\ub2e4\uba74, \ud604\uc7ac\ub294 \uc18c\ube44\uc790\uac00 \uacaa\uace0 \uc788\ub294 ‘\ud604\uc2e4\uc758 \ubb38\uc81c’\ub97c \ud574\uacb0\ud574 \uc8fc\ub294 \uac83\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. LMF(Language Market Fit, \uc5b8\uc5b4-\uc2dc\uc7a5 \uc801\ud569\uc131)<\/strong>\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc8e0.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \uc774\uc81c \ube0c\ub79c\ub4dc\uac00 \ubc1c\uc0b0\ud558\ub294 \uc815\uc81c\ub41c \uc5b8\uc5b4(“\ud601\uc2e0\uc801\uc778 \ud3ec\ubbac\ub7ec\ub85c \uc120\uc0ac\ud558\ub294 \uad11\ucc44”)\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub2ff\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc2e4\uc81c \uace0\uac1d\uc758 \ub9ac\ubdf0(VOC)\uc5d0\uc11c \ubc1c\uad74\ud55c \ub0a0\uac83\uc758 \uc5b8\uc5b4(“\uc774\uac70 \ubc14\ub974\uace0 \uc881\uc300 \ub2e4 \ub4e4\uc5b4\uac14\uc5b4\uc694”, “\uc18d\uac74\uc870 \uc7a1\ub294 \ub370\ub294 \uc774\uac8c 1\ub4f1”)\ub294 \uc989\uac01\uc801\uc778 \uacf5\uac10\uacfc \ud074\ub9ad\uc744 \uc720\ubc1c\ud569\ub2c8\ub2e4. \uc131\uacf5\uc758 \uccab \ub2e8\ucd94\ub294 \uc6b0\ub9ac \uc81c\ud488\uc758 USP\ub97c \uc18c\ube44\uc790\uc758 \uc5b8\uc5b4\ub85c ‘\ubc88\uc5ed’\ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n

    Insight<\/em><\/strong>: \uc5b4\ub5a4 \ub2e8\uc5b4\uac00 \ud074\ub9ad\uc744 \uc720\ubc1c\ud558\ub294 ‘\ud2b8\ub9ac\uac70 \ud0a4\uc6cc\ub4dc’\uc778\uc9c0 \ubaa8\ub978\ub2e4\uba74, \uc544\ubb34\ub9ac \ub9ce\uc740 UGC\ub97c \ub9cc\ub4e4\uc5b4\ub3c4 \uc131\uacfc\ub294 \uc81c\uc790\ub9ac\uac78\uc74c\uc77c \uac83\uc785\ub2c8\ub2e4.<\/em><\/span><\/strong><\/p>\n<\/blockquote>\n\n\n\n

    2. UGC, \ubc14\uc774\ub7f4\uc744 \ub118\uc5b4 \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc5d4\uc9c4\uc774 \ub418\ub2e4<\/h2>\n\n\n\n

    \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 \ub2e8\uc21c\ud788 ‘\uc778\uc9c0\ub3c4 \ud655\uc0b0(\ubc14\uc774\ub7f4)’ \ubaa9\uc801\uc73c\ub85c\ub9cc \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc UGC\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud575\uc2ec \uc18c\uc7ac<\/strong>\ub85c \ud65c\uc6a9\ub420 \ub54c \ud3ed\ubc1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    – \uc18c\uc7ac\uc758 \ub9ac\uc5bc\ub9ac\ud2f0<\/strong>: \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ucd2c\uc601\ub41c B\/A(Before\/After) \uc601\uc0c1, \uc2e4\uc81c \uc0ac\uc6a9 \ud6c4\uae30\ub294 ‘\uad11\uace0\uc2a4\ub7ec\uc6c0’\uc5d0 \ub300\ud55c \uac70\ubd80\uac10\uc744 \ub0ae\ucd94\uace0 ‘\ub098\ub3c4 \uc800\ub807\uac8c \ub420 \uc218 \uc788\ub2e4’\ub294 \uac15\ub825\ud55c \ub300\ub9ac \ub9cc\uc871\uc744 \uc90d\ub2c8\ub2e4.
    – \ud611\ub825 \uad11\uace0(Partnership Ads) \ud65c\uc6a9<\/strong>: \ube0c\ub79c\ub4dc \uacc4\uc815\uc774 \uc544\ub2cc, \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uacc4\uc815\uc73c\ub85c \uc9d1\ud589\ub418\ub294 \uad11\uace0\ub294 \uc77c\ubc18 \uad11\uace0 \ub300\ube44 \uc6d4\ub4f1\ud788 \ub192\uc740 \ud074\ub9ad\ub960(CTR)\uacfc \uc804\ud658\uc728(CVR)\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ub3c4 \ub192\uc740 \uc81c3\uc790\uc758 \ucd94\ucc9c\uc73c\ub85c \uc778\uc2dd\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    3. \ub370\uc774\ud130\uac00 \uc99d\uba85\ud558\ub294 \uc9c4\uc2e4: \uc2dc\ub529\uc744 \ud1b5\ud55c \ud6a8\uc728 \ud5a5\uc0c1<\/h2>\n\n\n\n

    \uadf8\ub807\ub2e4\uba74 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub0b4\ub294 ‘\ud130\uc9c0\ub294 UGC \uc18c\uc7ac’\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uae4c\uc694? \uc815\ub2f5\uc740 \uc5ed\uc124\uc801\uc774\uac8c\ub3c4 ‘\ucda9\ubd84\ud55c \uc2dc\ub529 \uc218\ub7c9(Quantity)’\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    BAT \ub0b4\ubd80 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc, \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc2dc\ub529(\uc81c\ud488 \uc81c\uacf5) \uc218\ub7c9\uc774 \uc99d\uac00\ud560\uc218\ub85d, \uad11\uace0 \ud6a8\uc728 \uc9c0\ud45c(CPV, ROAS)\uac00 \uc815\ube44\ub840\ud558\uc5ec \uac1c\uc120<\/strong>\ub418\ub294 \uacbd\ud5a5\uc774 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.

    – ’50\uac1c’\uc758 \ub9e4\uc9c1 \ub118\ubc84<\/strong>: \ucd5c\uc18c 50\uba85 \uc774\uc0c1\uc758 \ud06c\ub9ac\uc5d0\uc774\ud130\uc5d0\uac8c \uc2dc\ub529\ud558\uc5ec \ub2e4\uac01\ub3c4\uc758 USP\uac00 \ub2f4\uae34 \uc601\uc0c1 \ud480(Pool)\uc744 \ud655\ubcf4\ud588\uc744 \ub54c, \uc2dc\uc7a5 \ubc18\uc751\uc774 \uac00\uc7a5 \uc88b\uc740 ‘\ud788\uc5b4\ub85c \uc18c\uc7ac’\ub97c \ubc1c\uad74\ud560 \ud655\ub960\uc774 \ube44\uc57d\uc801\uc73c\ub85c \ub192\uc544\uc9d1\ub2c8\ub2e4.
    – \uc2e4\uc81c \uc131\uacfc<\/strong>: \uc774 \uc804\ub7b5\uc744 \ud1b5\ud574 \ubc1c\uad74\ub41c \ud788\uc5b4\ub85c UGC\ub97c \uba54\uc778\uc73c\ub85c \ud65c\uc6a9\ud588\uc744 \ub54c, \uae30\uc874 \uace0\uac10\ub3c4 \uc18c\uc7ac \ub300\ube44 ROAS\uac00 \ucd5c\ub300 3\ubc30 \uc774\uc0c1(\uc608: 200%\ub300 \u2192 600%\ub300)<\/strong> \uc0c1\uc2b9\ud558\ub294 \uacb0\uacfc\ub97c \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n\n\n\n

    4. \uacb0\ub860: \uc18c\ube44\uc790\uc758 \uc9c4\uc9dc \ubaa9\uc18c\ub9ac\ub97c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uc5f0\uacb0\ud574\ub0b4\ub294 \uac83\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0<\/h2>\n\n\n\n

    \uc774\uc81c \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \uc2b9\ud328\ub294 ‘\ub204\uac00 \ub354 \ube44\uc2fc \uc601\uc0c1\uc744 \ub9cc\ub4dc\ub294\uac00’\uac00 \uc544\ub2c8\ub77c, ‘\ub204\uac00 \ub354 \uc18c\ube44\uc790\uc758 \uc9c4\uc9dc \ubaa9\uc18c\ub9ac(UGC)\ub97c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uc798 \uc5f0\uacb0\ud558\ub294\uac00’\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc6d0\ub9ac\ub294 \uac04\ub2e8\ud574 \ubcf4\uc774\uc9c0\ub9cc, \uc2e4\ud589\uc740 \ub514\ud14c\uc77c\uc758 \uc2f8\uc6c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub2f9\uc7a5 \ub0b4\uc77c\ubd80\ud130 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub294 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uae4c\uc694?<\/strong> \ub2e8\uc21c\ud788 \uc81c\ud488\ub9cc \ubfcc\ub9b0\ub2e4\uace0 \uc88b\uc740 UGC\uac00 \ub098\uc624\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 ‘\ud54f(Fit)\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130’\ub97c \ucc3e\uc544\ub0b4\ub294 \uad6c\uccb4\uc801\uc778 \ud544\ud130\ub9c1 \uae30\uc900<\/strong>, \uad11\uace0 \uc18c\uc7ac\ub85c \ud65c\uc6a9 \uac00\ub2a5\ud55c \ud004\ub9ac\ud2f0\ub97c \ubf51\uc544\ub0b4\ub294 \uc2dc\ub529 \ube0c\ub9ac\ud504(Brief) \ub178\ud558\uc6b0<\/strong>, \uadf8\ub9ac\uace0 50\uac1c\uc758 \uc601\uc0c1 \uc911 ‘\ud788\uc5b4\ub85c’\ub97c \uac10\ubcc4\ud558\ub294 \ub370\uc774\ud130 \ubd84\uc11d \uae30\uc900<\/strong>\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \"\ubdf0\ud2f0<\/figure>\n\n\n\n

    BAT\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub4e4\uc758 \ub178\ud558\uc6b0\uac00 \uad81\uae08\ud558\ub2e4\uba74, \uc9c0\uae08 \ubc14\ub85c \ubb38\uc758\ud574\ubcf4\uc138\uc694. <\/p>\n\n\n\n

    \u2192 BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong>
    \u2192 <\/strong>    BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n

    \uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n

    \uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\ub529 \ud6a8\uacfc\uac00 \uc5c6\ub294 \uc774\uc720: \u2018\ube0c\ub79c\ub4dc \uc2a4\ucf00\uc77c\uc5c5\u2019\uc73c\ub85c \uac00\ub294 3\ub2e8\uacc4 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n

    \uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\ub529 A to Z : \uc131\uacf5\ub960\uc744 \ub192\uc774\ub294 5\ub2e8\uacc4 \uc2e4\uc804 \uc804\ub7b5\uacfc \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/a><\/p>\n\n\n\n

    H&B \uba54\uac00\uc138\uc77c, \uc65c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub9cc \uc548 \ud314\ub9b4\uae4c? ROAS 925%\ub97c \ub9cc\ub4e0 90\uc77c \uc2dc\uacc4\uc5f4 \ube4c\ub4dc\uc5c5 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \n

    NEXT STEP<\/p>\n

    BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

    100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

    \n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 5\ubd84 \u23f1 5\ubd84 \ubd84\ub7c9 \uc218\ucc9c\ub9cc \uc6d0\uc744 \ub4e4\uc5ec \uc81c\uc791\ud55c \ud654\ub824\ud55c \ube0c\ub79c\ub4dc \ud544\ub984\ubcf4\ub2e4, \uce68\ub300 \uc704\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ucc0d\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc194\uc9c1\ud55c \ub9ac\ubdf0 \uc601\uc0c1\uc774 \ub354 \ub192\uc740 \ub9e4\ucd9c\uc744 \ub9cc\ub4dc\ub294 \uc2dc\ub300\uc785\ub2c8\ub2e4. \ubdf0\ud2f0 \uc5c5\uacc4\uc5d0\uc11c ‘\uc9c4\uc815\uc131(Authenticity)’\uc740 \uc774\uc81c \ub2e8\uc21c\ud55c \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4 \uac00\uc7a5 \uac15\ub825\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub4dc\ub77c\uc774\ubc84\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4….<\/p>\n","protected":false},"author":4,"featured_media":9649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[383,384,355,313],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-383","tag-ugc-","tag-355","tag-313"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43.png",1536,1024,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43-300x200.png",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43-768x512.png",768,512,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-2026\ub144-1\uc6d4-2\uc77c-\uc624\ud6c4-03_24_43-1024x683.png",1024,683,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-01-02","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":383,"name":"\uc2dc\ub529 \ub9c8\ucf00\ud305","slug":"%ec%8b%9c%eb%94%a9-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":383,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"172"},{"term_id":384,"name":"UGC \ub9c8\ucf00\ud305","slug":"ugc-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":384,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"173"},{"term_id":355,"name":"\uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\ub529","slug":"%ec%9d%b8%ed%94%8c%eb%a3%a8%ec%96%b8%ec%84%9c-%ec%8b%9c%eb%94%a9","term_group":0,"term_taxonomy_id":355,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw","term_order":"202"},{"term_id":313,"name":"\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305","slug":"%ec%9d%b8%ed%94%8c%eb%a3%a8%ec%96%b8%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":313,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"237"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":4,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"\uc2dc\ub529 \ub9c8\ucf00\ud305<\/a> UGC \ub9c8\ucf00\ud305<\/a> \uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\ub529<\/a> \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/9638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=9638"}],"version-history":[{"count":6,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/9638\/revisions"}],"predecessor-version":[{"id":10363,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/9638\/revisions\/10363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/9649"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=9638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=9638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=9638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}