{"id":8482,"date":"2025-08-22T13:30:07","date_gmt":"2025-08-22T04:30:07","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8482"},"modified":"2026-03-06T15:07:47","modified_gmt":"2026-03-06T06:07:47","slug":"insight-influencer-performance-2","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/insight-influencer-performance-2\/","title":{"rendered":"\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc5f0\uacc4 \ud6a8\uc728 \uadf9\ub300\ud654 \uac00\uc774\ub4dc"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 5\ubd84<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc740 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. 2023\ub144 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 211\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc8e0(<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ucd9c\ucc98: Influencer Marketing Hub 2023<\/a>). \ud2b9\ud788 \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\uc640 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacc4\ud558\ub294 \uac83\uc740 \ucea0\ud398\uc778 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uace0\ubbfc\ud558\uace0 \uacc4\uc168\ub2e4\uba74, \uad6c\uc870\uc801 \uc624\ub514\uc5b8\uc2a4 \ub9e4\ud551\ubd80\ud130 \ucf58\ud150\uce20 \uc7ac\ud65c\uc6a9, \ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud589\uae4c\uc9c0, \uc131\uacf5\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc744 \uc704\ud55c \uc2e4\uc804 \ub178\ud558\uc6b0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc\">\ubaa9\ucc28<\/h2>\n\n\n\n<p><a href=\"#section1\">1. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc624\ub514\uc5b8\uc2a4 \ub9e4\ud551\uacfc \ub9ac\ud0c0\uac9f\ud305<\/a><\/p>\n\n\n\n<p><a href=\"#section2\">2. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec: \uc77c\uad00\ub41c \ucf58\ud150\uce20 \uba54\uc2dc\uc9c0 \uc124\uacc4<\/a><\/p>\n\n\n\n<p><a href=\"#section3\">3. \uc131\uacf5\uc801\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc704\ud55c \uc2e4\ud589 \ub2e8\uacc4\ubcc4 \uc124\uacc4<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section1\">1. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc624\ub514\uc5b8\uc2a4 \ub9e4\ud551\uacfc \ub9ac\ud0c0\uac9f\ud305<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-1024x741.png\" alt=\"\uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \uace0\uac1d \uc5ec\uc815 \uc138\uadf8\uba3c\ud2b8 \ub9e4\ud551 \ub2e4\uc774\uc5b4\uadf8\ub7a8\" class=\"wp-image-8484\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-1024x741.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-300x217.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-768x556.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-1536x1112.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-2048x1482.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud6a8\uc728\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uac00 \uacf5\ub7b5\ud574\uc57c \ud560 <strong>\uacf5\ud1b5 \ud0c0\uac9f<\/strong>\uc744 \uba85\ud655\ud788 \uc815\uc758\ud558\ub294 \uac83\uc774 \uc6b0\uc120\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc5f0\ub839\u00b7\uc131\ubcc4 \uc218\uc900\uc758 \ub370\ubaa8\uadf8\ub798\ud53d\uc744 \ub118\uc5b4, \uad00\uc2ec\uc0ac\u00b7\uad6c\ub9e4 \ud589\ub3d9\u00b7\ubbf8\ub514\uc5b4 \uc18c\ube44 \uc2b5\uad00\uae4c\uc9c0 \uae4a\uc774 \ud30c\uace0\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \uc815\uc758\ub41c \ud0c0\uac9f\uc744 \ubc14\ud0d5\uc73c\ub85c \u201c\ub204\uac00, \uc5b8\uc81c, \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\ub85c\u201d \uc811\uc810\uc744 \uac00\uc9c0\ub294\uc9c0 \uace0\uac1d \uc5ec\uc815\uc744 \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub85c <strong>\u2018\uccab \ud638\uac10\u2019<\/strong>\uc744 \ub9cc\ub4e0 \ub4a4, \ud574\ub2f9 \ucf58\ud150\uce20\ub97c \ubcf8 \uc0ac\ub78c\ub4e4\uc744 \uae30\uc900\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305\uc744 \ud574 \uc804\ud658\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uae30\uc874 \uace0\uac1d\uc5d0\uac8c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub85c \uc7ac\uad6c\ub9e4\u00b7\uc5c5\uc140\/\ud06c\ub85c\uc2a4\uc140\uc744 \uc790\uadf9\ud558\uace0, \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub85c \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. \ub9ac\ubdf0, \uc0ac\uc6a9 \ud301, \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac \ub4f1\uc774 \uc801\ud569\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774\ub807\uac8c \u2018\uc138\uadf8\uba3c\ud2b8\ubcc4 \ud750\ub984\u2019\uc744 \uadf8\ub824\ub450\uba74, \uc5b4\ub290 \uc9c0\uc810\uc5d0\uc11c \uba54\uc2dc\uc9c0\uac00 \ub04a\uae30\ub294\uc9c0, \uc5b4\ub514\uc5d0\uc11c \uc608\uc0b0\uc744 \ub354 \ud22c\uc785\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section2\">2. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec: \uc77c\uad00\ub41c \ucf58\ud150\uce20 \uba54\uc2dc\uc9c0 \uc124\uacc4<\/h2>\n\n\n\n<p>\uc131\uacf5\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc744 \uc704\ud574\uc11c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\uc640 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc81c\uac01\uac01\uc774 \uc544\ub2cc, \ud558\ub098\uc758 \uba54\uc2dc\uc9c0\ub85c \uc77c\uad00\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uac00\uce58\uac00 \ubb34\uc5c7\uc778\uc9c0 \ud5f7\uac08\ub9ac\uc9c0 \uc54a\ub3c4\ub85d, \ucea0\ud398\uc778\uc758 \ud14c\ub9c8, \ud1a4&amp;\ub9e4\ub108, \ud574\uc2dc\ud0dc\uadf8, \ud575\uc2ec \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc804\uc5d0 \uc815\ub9ac\ud558\uace0 \ubaa8\ub4e0 \uc81c\uc791\ubb3c\uc5d0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c <strong>\ucf58\ud150\uce20 \uc7ac\ud65c\uc6a9<\/strong>\uc740 \uc608\uc0b0 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \uac00\uc7a5 \uac04\ub2e8\ud55c \ubc29\ubc95\uc774\uba70, <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc18c\ube44\uc790\uc758 79%\ub294 \ube0c\ub79c\ub4dc \uad11\uace0\ubcf4\ub2e4 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20(UGC)\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \uc751\ub2f5\ud588\uc73c\uba70, \uc774\ub294 \uad11\uace0 \uc18c\uc7ac\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uc911\uc694\ud55c \uc694\uc778\uc785\ub2c8\ub2e4. \uc131\uacfc\uac00 \uc88b\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc601\uc0c1\uc774\ub098 \uc774\ubbf8\uc9c0 \ucef7\uc744 \ub124\uc774\ud2f0\ube0c\ud615 \uad11\uace0\ub85c \ubcc0\ud658\ud574 \ub178\ucd9c\uc744 \ud655\ub300\ud558\uace0, \ud654\uc774\ud2b8\ub9ac\uc2a4\ud2b8 \uad11\uace0\ub97c \ud1b5\ud574 \uc778\ud50c\ub8e8\uc5b8\uc11c \uacc4\uc815 \uc774\ub984\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc7ac\ub178\ucd9c\uc2dc\ud0a4\ub294 \uc804\ub7b5\ub3c4 \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. UGC\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc218\uc9d1\u00b7\uac00\uacf5\ud558\uc5ec \uc18c\uc7ac \ud480(pool)\uc744 \ub113\ud600\ub450\uba74, \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud53c\ub85c\ub3c4\ub97c \ub0ae\ucd94\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">*\ub2e4\ub9cc \uc704\uc640 \uac19\uc774 \ucf58\ud150\uce20\ub97c \uc7ac\ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0 2\ucc28 \ud65c\uc6a9\uacfc \ucf58\ud150\uce20 \uc18c\uc720\uad8c, \uc778\ud50c\ub8e8\uc5b8\uc11c \uad8c\ub9ac \ub4f1\uc5d0 \ub300\ud55c \uace0\ub824\ub97c \uc2e0\uc911\ud558\uac8c \uc9da\uc5b4\ubcf8 \ub4a4\uc5d0 \uc9c4\ud589\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section3\">3. \uc131\uacf5\uc801\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc704\ud55c \uc2e4\ud589 \ub2e8\uacc4\ubcc4 \uc124\uacc4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc120\uc815 &amp; \ud611\uc5c5<\/h3>\n\n\n\n<p>\ub370\uc774\ud130 \uc5c6\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc120\uc815\uc740 \uac10\uc5d0 \uc758\uc874\ud55c \ub3c4\ubc15\uc785\ub2c8\ub2e4. <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc758 \uc131\uacf5\uc744 \uc704\ud574\uc11c\ub294 \uad11\uace0\uc5d0\uc11c \uc5bb\uc740 \ud0c0\uac9f \uc778\uc0ac\uc774\ud2b8\ub97c \ud1a0\ub300\ub85c \ud314\ub85c\uc6cc\uc758 \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uad00\uc2ec\uc0ac \ubd84\ud3ec\uac00 \ube44\uc2b7\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud544\ud130\ub9c1\ud574\uc57c \ud569\ub2c8\ub2e4. \ud611\uc5c5 \uc2dc\uc5d0\ub294 \ubc18\ub4dc\uc2dc \ucd94\uc801 \uac00\ub2a5\ud55c \ub9c1\ud06c(UTM), \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc, \uc804\uc6a9 \ub79c\ub529\ud398\uc774\uc9c0\ub97c \uc138\ud2b8\ub85c \uc81c\uacf5\ud574 \uc131\uacfc\ub97c \ud655\uc2e4\ud558\uac8c \uae30\ub85d\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uad6c\uc870\ud654<\/h3>\n\n\n\n<p>\ud6a8\uacfc\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc744 \uc704\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub97c \uad6c\uc870\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub97c \ubcf8 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \ub530\ub85c \uad6c\uc131\ud558\uc2dc\uace0, \ube0c\ub79c\ub4dc\/\uc778\ud50c\ub8e8\uc5b8\uc11c \uc774\ub984 \uae30\ubc18 \uac80\uc0c9 \ucea0\ud398\uc778\ub3c4 \ud568\uaed8 \uc124\uacc4\ud574 \ubcf4\uc138\uc694. \ub610\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c \ubc18\uc751\uc790 \ub370\uc774\ud130\ub97c \uc528\ub4dc\ub85c \uc0bc\uc544 \ub8e9\uc5bc\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\uc7a5\ud558\uba74, \ube0c\ub79c\ub4dc\uc640 \uc720\uc0ac\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc6b4\uc601<\/h3>\n\n\n\n<p>\uc131\uacf5\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc744 \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc6b4\uc601\uc740 \uc138\uc2ec\ud55c \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ud1a4\uc744 \ubaa8\ubc29\ud558\ub418, \ud50c\ub7ab\ud3fc \ub124\uc774\ud2f0\ube0c \ud3ec\ub9f7(\ub9b4\uc2a4, \uc1fc\uce20, \uc2a4\ud1a0\ub9ac \ub4f1)\uc5d0 \ub9de\ucd94\uc5b4 \uc7ac\ud3b8\uc9d1\ud574 \uc8fc\uc154\uc57c \ud569\ub2c8\ub2e4. \uc2e4\uc81c \ucd94\ucc9c \ubb38\uad6c\ub098 \ud6c4\uae30\uc758 \ud55c \ubb38\uc7a5\uc744 \uad11\uace0 \uce74\ud53c\ub85c \ucc28\uc6a9\ud558\uba74 \u2018\uad11\uace0 \uac19\uc9c0 \uc54a\uc740 \uad11\uace0\u2019\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c \ud788\ud2b8 \ucf58\ud150\uce20\ub97c \uacfc\uc2e0\ud558\uc9c0 \ub9d0\uace0, \uc8fc\uae30\uc801\uc73c\ub85c \uc2e0\uc120\ud55c \ubcc0\uc8fc\ub97c \ud22c\uc785\ud574 \uc54c\uace0\ub9ac\uc998\uacfc \uc18c\ube44\uc790\uc758 \ud53c\ub85c\ub3c4\ub97c \ud568\uaed8 \uad00\ub9ac\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg\" alt=\"\" class=\"wp-image-8864\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-300x102.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-768x262.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1536x525.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1.jpg 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc131\uacf5\uc801\uc778 <strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong> \uc218\ub9bd\uacfc \uc2e4\ud589\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uacc4\uc2e0\ub2e4\uba74,<br>BAT\uc640 \ud568\uaed8 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><strong>\u2192 <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong><br><strong>\u2192 <\/strong><a href=\"https:\/\/www.instagram.com\/batseoul\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/insight-influencer-performance-1\/\"><strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc744 \uadf9\ub300\ud654\uc2dc\ud0a4\ub294 \ubc29\ubc95<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\"><strong>\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 5\ubd84 \uc624\ub298\ub0a0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. 2023\ub144 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 211\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc8e0(\ucd9c\ucc98: Influencer Marketing Hub 2023). \ud2b9\ud788 \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\uc640 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-8482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3.png",2204,1595,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-300x217.png",300,217,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-768x556.png",768,556,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-3-1024x741.png",1024,741,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-08-22","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":false},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a 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