\n\n\n\n
\ubaa9\ucc28<\/strong><\/h3>\n\n\n\n1. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc7a5\uc810 \uadf9\ub300\ud654: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc\uc758 \ud1b5\ud569 \uc2dc\ub108\uc9c0<\/a><\/p>\n\n\n\n2. \ud1b5\ud569 \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ubaa9\ud45c \ubc0f KPI \uc815\ub82c \uc804\ub7b5<\/a><\/p>\n\n\n\n
\n\n\n\n\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc7a5\uc810 \uadf9\ub300\ud654: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc\uc758 \ud1b5\ud569 \uc2dc\ub108\uc9c0<\/h2>\n\n\n\n![\"\uc778\ud50c\ub8e8\uc5b8\uc11c](\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-1024x686.png\")
<\/figure>\n\n\n\n\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc591\ub300 \ucd95\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 \uc885\uc885 \uc11c\ub85c \ub2e4\ub978 \ubd80\uc11c\uc758 \uc608\uc0b0\uc73c\ub85c \ubcc4\uac1c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\ub7ec\ud55c \uad6c\ubd84\uc744 \ub450\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uc608\ub97c \ub4e4\uc5b4, \uc7a0\uc7ac \uace0\uac1d\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ub9ac\ubdf0 \uc601\uc0c1\uc774\ub098 \uac8c\uc2dc\ubb3c\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc778\uc9c0\ud558\uace0 \ud638\uac10\uc744 \ud615\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba70\uce60 \ud6c4, \ud574\ub2f9 \uace0\uac1d\uc740 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uba85\uc774\ub098 \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uc5ec \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uace0, \ucd5c\uc885\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uacfc\uc815\uc744 \uac70\uce69\ub2c8\ub2e4. \ub9cc\uc57d \uc774 \ub450 \uc804\ub7b5\uc774 \ud1b5\ud569\uc801\uc73c\ub85c \uc124\uacc4\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74, ‘\uc5b4\ub5a4 \ucc44\ub110\uc774 \uace0\uac1d\uc758 \uad6c\ub9e4\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uac00’\ub97c \uc815\ud655\ud788 \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \ud314\ub85c\uc6cc\uc640\uc758 \uae4a\uc740 \uc720\ub300\uac10, \uc989 ‘\uce5c\ubc00\ub3c4’\uc640 ‘\uc2e0\ub8b0’\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/strong> \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \uc2e0\ub8b0\ud558\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ucd94\ucc9c\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ucd08\uae30 \uc778\uc0c1\uc744 \uac16\uac8c \ub418\uba70, \uc774\ub294 \ub2e8\uc21c\ud55c \uc815\ubcf4 \uc804\ub2ec\uc744 \ub118\uc5b4 \uc815\uc11c\uc801\uc778 \uacf5\uac10\ub300\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd08\uae30 \ud638\uac10\uc740 \uc774\ud6c4 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc5d0 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \ud074\ub9ad\ub960\uacfc \ucd5c\uc885 \uc804\ud658\uc728\uc744 \ud604\uc800\ud788 \ub192\uc774\ub294 \uc911\uc694\ud55c \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, Influencer Marketing Hub\uc758 2023\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5 \uae30\uc5c5\uc758 82%\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \uae0d\uc815\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 1\ub2ec\ub7ec \uc9c0\ucd9c \ub2f9 \ud3c9\uade0 5.78\ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\ucd9c\ucc98: Influencer Marketing Hub<\/a>)<\/p>\n\n\n\n\ubc18\ub300\ub85c, \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc2e4\uc2dc\uac04 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc2e0\uc18d\ud558\uac8c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ub370 \uac15\uc810\uc744 \uac00\uc9d1\ub2c8\ub2e4.<\/strong> \uc5b4\ub5a4 \uad11\uace0 \ubb38\uad6c, \uc2dc\uac01\uc801 \uc694\uc18c, \ud639\uc740 \ud504\ub85c\ubaa8\uc158\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc18\uc751\uc744 \uc5bb\ub294\uc9c0\ub97c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ube60\ub974\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \uc5bb\uc740 \uc815\ub7c9\uc801\uc778 \ub370\uc774\ud130\ub294 \uace7 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc120\uc815 \uae30\uc900\uc744 \uc815\uad50\ud654\ud558\uace0, \ud611\uc5c5 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uc81c\uc791\ud560 \ucf58\ud150\uce20\uc758 \ubc29\ud5a5\uc131\uc744 \uc218\ub9bd\ud558\uba70, \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uadc0\uc911\ud55c \ud53c\ub4dc\ubc31 \uc790\ub8cc\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n\ubb3c\ub860, \ud55c \uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\ub9cc \uc9d1\uc911\ud560 \uacbd\uc6b0 \ubd84\uba85\ud55c \ud55c\uacc4\uc5d0 \ubd80\ub52a\ud788\uac8c \ub429\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\ub9cc \uc758\uc874\ud560 \uacbd\uc6b0, \ube0c\ub79c\ub4dc \ub178\ucd9c\uacfc \uc778\uc9c0\ub3c4 ‘\uac15\ud654’\uc5d0\ub294 \uc131\uacf5\ud558\uc9c0\ub9cc, \uc9c1\uc811\uc801\uc778 \ud310\ub9e4 ‘\uc804\ud658’\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 ‘\ubcf4\uc5ec\uc8fc\uae30’ \uc2dd\uc758 \uacb0\uacfc\uc5d0 \uadf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub9cc\uc744 \uc9d1\ud589\ud560 \uacbd\uc6b0, \ub2e8\uae30\uc801\uc778 \ud310\ub9e4 \uc804\ud658\uc740 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc9c0\ub9cc, \ube0c\ub79c\ub4dc \uc790\uccb4\uc5d0 \ub300\ud55c \uae4a\uc740 \ud638\uac10\uacfc \uc7a5\uae30\uc801\uc778 \uae30\uc5b5\uc774 \ucda9\ubd84\ud788 \ud615\uc131\ub418\uc9c0 \uc54a\uc544 \uc7ac\uad6c\ub9e4\uc728(\ub9ac\ud150\uc158)\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \uc131\uc7a5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\ub860\uc801\uc73c\ub85c, \ub450 \uc804\ub7b5\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574\uc57c\ub9cc \ube0c\ub79c\ub4dc \uc778\uc9c0\ubd80\ud130 \ubc18\ubcf5 \uad6c\ub9e4, \ub098\uc544\uac00 \uace0\uac1d \ucd94\ucc9c\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 ‘\ud480 \ud37c\ub110(Full-Funnel)’ \uc131\uacfc<\/strong>\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\ud1b5\ud569 \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ubaa9\ud45c \ubc0f KPI \uc815\ub82c \uc804\ub7b5<\/h2>\n\n\n\n
\ud6a8\uacfc\uc801\uc778 \ud1b5\ud569 \uc804\ub7b5\uc758 \ucd9c\ubc1c\uc810\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubaa9\ud45c\uc640 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ud558\ub098\uc758 \uc77c\uad00\ub41c \uc9c0\ub3c4 \uc704\uc5d0 \uba85\ud655\ud788 \uc815\ub82c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, “\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 30% \uc0c1\uc2b9”, “\uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d 50% \uc99d\uac00”, “\ucd1d \uc804\ud658\uc728 15% \uac1c\uc120”\uacfc \uac19\uc774 \ub9c8\ucf00\ud305 \ud37c\ub110 \ub2e8\uacc4\ubcc4\ub85c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \uac01 \ubaa9\ud45c\ub97c \uac1d\uad00\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\ub294 KPI\ub97c \uc815\uc758<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba85\ud655\ud55c \uc9c0\ud45c \uc124\uc815\uc740 \ud300 \uc804\uccb4\uac00 \ub3d9\uc77c\ud55c \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\ub3c4\ub85d \ud558\ub294 \uc911\uc694\ud55c \ub098\uce68\ubc18 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n\n- \uc0c1\uc704 \ud37c\ub110 (\uc778\uc9c0 \ubc0f \uad00\uc2ec \ub2e8\uacc4):<\/strong>\n
\n- \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \uc99d\uac00\uc728:<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ucea0\ud398\uc778 \uc774\ud6c4 \ube0c\ub79c\ub4dc \uad00\ub828 \uac80\uc0c9\ub7c9 \ubcc0\ud654\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- \uc18c\uc15c \uc5b8\uae09\ub7c9 \ubc0f \uac10\uc131 \ubd84\uc11d:<\/strong> \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc5b8\uae09 \ube48\ub3c4\uc640 \uae0d\uc815\uc801\/\ubd80\uc815\uc801 \uac10\uc131 \ucd94\uc774\ub97c \ubd84\uc11d\ud558\uc5ec \uc778\uc9c0\ub3c4\uc640 \ud638\uac10\ub3c4 \ubcc0\ud654\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- \ubbf8\ub514\uc5b4 \ub178\ucd9c \ubc0f \ub3c4\ub2ec:<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\uc758 \ucd1d \ub178\ucd9c \uc218, \ub3c4\ub2ec\ub960, \ucc38\uc5ec\uc728 \ub4f1\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \uba54\uc2dc\uc9c0\uac00 \uc804\ub2ec\ub418\uc5c8\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- \uc911\uac04 \ud37c\ub110 (\uace0\ub824 \ubc0f \ud0d0\uc0c9 \ub2e8\uacc4):<\/strong>\n
\n- \uc6f9\uc0ac\uc774\ud2b8 \uc9c1\uc811 \uc720\uc785 \uc99d\uac00\uc728:<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc9c1\uc811 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\uc785\ub41c \ud2b8\ub798\ud53d\uc758 \ubcc0\ud654\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- \uc5b4\uc2dc\uc2a4\ud2b8 \ubc0f \ubdf0\uc2a4\ub8e8 \uc804\ud658 \uc218\uce58:<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub97c \ubcf4\uace0 \ub098\uc911\uc5d0 \ub2e4\ub978 \uacbd\ub85c\ub85c \uc804\ud658\ub41c(\uc5b4\uc2dc\uc2a4\ud2b8 \uc804\ud658) \ud639\uc740 \ub2e8\uc21c\ud788 \ub178\ucd9c\ub9cc\uc73c\ub85c\ub3c4 \uc804\ud658\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c(\ubdf0\uc2a4\ub8e8 \uc804\ud658) \uace0\uac1d\uc758 \uc218\ub97c \ud30c\uc545\ud558\uc5ec \uac04\uc811\uc801\uc778 \uc601\ud5a5\ub825\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- \ucf58\ud150\uce20 \uc0c1\uc138 \uc870\ud68c \uc218 \ubc0f \uccb4\ub958 \uc2dc\uac04:<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20\ub098 \uad00\ub828 \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uc5bc\ub9c8\ub098 \uae4a\uc774 \uc788\uac8c \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud588\ub294\uc9c0 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- \ud558\uc704 \ud37c\ub110 (\uad6c\ub9e4 \ubc0f \ucda9\uc131\ub3c4 \ub2e8\uacc4):<\/strong>\n
\n- \ud1b5\ud569 ROAS (\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960):<\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ucd1d \ud22c\uc790 \ub300\ube44 \ucd1d \uc218\uc775\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \uc2e4\uc81c\uc801\uc778 ROI\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- CAC (\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9):<\/strong> \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \uce21\uc815\ud558\uc5ec \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
- LTV (\uace0\uac1d \uc0dd\uc560 \uac00\uce58):<\/strong> \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uace0\uac1d \ud55c \uba85\ub2f9 \ucc3d\ucd9c\ud558\ub294 \ucd1d \uac00\uce58\ub97c \ubd84\uc11d\ud558\uc5ec \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
\uc774 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc815\uc758\ub41c \uc9c0\ud45c\ub4e4 \uac04\uc758 \uae34\ubc00\ud55c \uc5f0\uacb0\uc131\uc744 \ud655\uc778\ud558\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20 \ub178\ucd9c\uc774 \uc2e4\uc81c\ub85c \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uac80\uc0c9\uc744 \ud1b5\ud55c \uc720\uc785\uc774 \ucd5c\uc885\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub418\uc5c8\ub294\uc9c0\ub97c \ud558\ub098\uc758 \ud1b5\ud569 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\uac00 \ub9c8\ub828\ub420 \ub54c \ube44\ub85c\uc18c “\uc5b4\ub5a4 \uc0c1\uc704 \ud37c\ub110(Top-Funnel) \uba54\uc2dc\uc9c0\uac00 \uc5b4\ub5a4 \ud558\uc704 \ud37c\ub110(Bottom-Funnel) \uacb0\uacfc\ub85c \uc774\uc5b4\uc84c\ub294\uac00”\ub97c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ub17c\ub9ac\uc801\uc774\uace0 \uc124\ub4dd\ub825 \uc788\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801 \ubc30\ubd84\uacfc \ub2e4\uc74c \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc801\uc778 \uae30\ud68d\uc744 \uc704\ud55c \ud544\uc218\uc801\uc778 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\n\n\n\n![\"\"](\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-1024x350.jpg\")
<\/figure>\n\n\n\n\ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \uc804\ud658\uc774\ub77c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc7a5\uc810<\/strong>\uc744 \ub3d9\uc2dc\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a1\uace0 \uc2f6\ub2e4\uba74, \ub450 \uc804\ub7b5\uc758 \uc2dc\ub108\uc9c0\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ud1b5\ud569\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.
\ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4, BAT\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694.<\/p>\n\n\n\n\u2192 BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong>
\u2192 <\/strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n
\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc5f0\uacc4 \ud6a8\uc728 \uadf9\ub300\ud654 \uac00\uc774\ub4dc<\/a><\/strong><\/p>\n\n\n\n\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/strong><\/a><\/p>\n\n\n\n\n NEXT STEP<\/p>\n
BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n
100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n
\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 7\ubd84 \ucd5c\uadfc \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc758 \ud575\uc2ec \ud0a4\uc6cc\ub4dc \uc911 \ud558\ub098\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uacfc \uc2e0\ub8b0\ub97c \ud615\uc131\ud558\ub294 \uac15\ub825\ud55c \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8 \ud6a8\uacfc\ub97c \uc815\ub7c9\uc801\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc5b4\ub835\ub2e4\ub294 \uace0\uc9c8\uc801\uc778 \ud55c\uacc4\uc810 \ub610\ud55c \uc874\uc7ac\ud558\uc8e0. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc744 \uadf9\ub300\ud654\ud558\uace0 \uadf8…<\/p>\n","protected":false},"author":4,"featured_media":8489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[329,313,315],"class_list":["post-8480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-329","tag-313","tag-315"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4.png",2367,1585,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-300x201.png",300,201,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-768x514.png",768,514,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-1024x686.png",1024,686,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-08-20","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":329,"name":"\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":329,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"226"},{"term_id":313,"name":"\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305","slug":"%ec%9d%b8%ed%94%8c%eb%a3%a8%ec%96%b8%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":313,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"237"},{"term_id":315,"name":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":315,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw","term_order":"239"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"
","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/a> \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305<\/a> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=8480"}],"version-history":[{"count":6,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8480\/revisions"}],"predecessor-version":[{"id":10392,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8480\/revisions\/10392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/8489"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=8480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=8480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=8480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
2. \ud1b5\ud569 \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ubaa9\ud45c \ubc0f KPI \uc815\ub82c \uc804\ub7b5<\/a><\/p>\n\n\n\n \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc591\ub300 \ucd95\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 \uc885\uc885 \uc11c\ub85c \ub2e4\ub978 \ubd80\uc11c\uc758 \uc608\uc0b0\uc73c\ub85c \ubcc4\uac1c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\ub7ec\ud55c \uad6c\ubd84\uc744 \ub450\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uc608\ub97c \ub4e4\uc5b4, \uc7a0\uc7ac \uace0\uac1d\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ub9ac\ubdf0 \uc601\uc0c1\uc774\ub098 \uac8c\uc2dc\ubb3c\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc778\uc9c0\ud558\uace0 \ud638\uac10\uc744 \ud615\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba70\uce60 \ud6c4, \ud574\ub2f9 \uace0\uac1d\uc740 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uba85\uc774\ub098 \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uc5ec \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uace0, \ucd5c\uc885\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uacfc\uc815\uc744 \uac70\uce69\ub2c8\ub2e4. \ub9cc\uc57d \uc774 \ub450 \uc804\ub7b5\uc774 \ud1b5\ud569\uc801\uc73c\ub85c \uc124\uacc4\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74, ‘\uc5b4\ub5a4 \ucc44\ub110\uc774 \uace0\uac1d\uc758 \uad6c\ub9e4\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uac00’\ub97c \uc815\ud655\ud788 \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \ud314\ub85c\uc6cc\uc640\uc758 \uae4a\uc740 \uc720\ub300\uac10, \uc989 ‘\uce5c\ubc00\ub3c4’\uc640 ‘\uc2e0\ub8b0’\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/strong> \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \uc2e0\ub8b0\ud558\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ucd94\ucc9c\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ucd08\uae30 \uc778\uc0c1\uc744 \uac16\uac8c \ub418\uba70, \uc774\ub294 \ub2e8\uc21c\ud55c \uc815\ubcf4 \uc804\ub2ec\uc744 \ub118\uc5b4 \uc815\uc11c\uc801\uc778 \uacf5\uac10\ub300\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd08\uae30 \ud638\uac10\uc740 \uc774\ud6c4 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc5d0 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \ud074\ub9ad\ub960\uacfc \ucd5c\uc885 \uc804\ud658\uc728\uc744 \ud604\uc800\ud788 \ub192\uc774\ub294 \uc911\uc694\ud55c \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, Influencer Marketing Hub\uc758 2023\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5 \uae30\uc5c5\uc758 82%\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \uae0d\uc815\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 1\ub2ec\ub7ec \uc9c0\ucd9c \ub2f9 \ud3c9\uade0 5.78\ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\ucd9c\ucc98: Influencer Marketing Hub<\/a>)<\/p>\n\n\n\n \ubc18\ub300\ub85c, \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc2e4\uc2dc\uac04 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc2e0\uc18d\ud558\uac8c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ub370 \uac15\uc810\uc744 \uac00\uc9d1\ub2c8\ub2e4.<\/strong> \uc5b4\ub5a4 \uad11\uace0 \ubb38\uad6c, \uc2dc\uac01\uc801 \uc694\uc18c, \ud639\uc740 \ud504\ub85c\ubaa8\uc158\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc18\uc751\uc744 \uc5bb\ub294\uc9c0\ub97c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ube60\ub974\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \uc5bb\uc740 \uc815\ub7c9\uc801\uc778 \ub370\uc774\ud130\ub294 \uace7 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc120\uc815 \uae30\uc900\uc744 \uc815\uad50\ud654\ud558\uace0, \ud611\uc5c5 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uc81c\uc791\ud560 \ucf58\ud150\uce20\uc758 \ubc29\ud5a5\uc131\uc744 \uc218\ub9bd\ud558\uba70, \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uadc0\uc911\ud55c \ud53c\ub4dc\ubc31 \uc790\ub8cc\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n \ubb3c\ub860, \ud55c \uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\ub9cc \uc9d1\uc911\ud560 \uacbd\uc6b0 \ubd84\uba85\ud55c \ud55c\uacc4\uc5d0 \ubd80\ub52a\ud788\uac8c \ub429\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\ub9cc \uc758\uc874\ud560 \uacbd\uc6b0, \ube0c\ub79c\ub4dc \ub178\ucd9c\uacfc \uc778\uc9c0\ub3c4 ‘\uac15\ud654’\uc5d0\ub294 \uc131\uacf5\ud558\uc9c0\ub9cc, \uc9c1\uc811\uc801\uc778 \ud310\ub9e4 ‘\uc804\ud658’\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 ‘\ubcf4\uc5ec\uc8fc\uae30’ \uc2dd\uc758 \uacb0\uacfc\uc5d0 \uadf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub9cc\uc744 \uc9d1\ud589\ud560 \uacbd\uc6b0, \ub2e8\uae30\uc801\uc778 \ud310\ub9e4 \uc804\ud658\uc740 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc9c0\ub9cc, \ube0c\ub79c\ub4dc \uc790\uccb4\uc5d0 \ub300\ud55c \uae4a\uc740 \ud638\uac10\uacfc \uc7a5\uae30\uc801\uc778 \uae30\uc5b5\uc774 \ucda9\ubd84\ud788 \ud615\uc131\ub418\uc9c0 \uc54a\uc544 \uc7ac\uad6c\ub9e4\uc728(\ub9ac\ud150\uc158)\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \uc131\uc7a5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\ub860\uc801\uc73c\ub85c, \ub450 \uc804\ub7b5\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574\uc57c\ub9cc \ube0c\ub79c\ub4dc \uc778\uc9c0\ubd80\ud130 \ubc18\ubcf5 \uad6c\ub9e4, \ub098\uc544\uac00 \uace0\uac1d \ucd94\ucc9c\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 ‘\ud480 \ud37c\ub110(Full-Funnel)’ \uc131\uacfc<\/strong>\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \ud6a8\uacfc\uc801\uc778 \ud1b5\ud569 \uc804\ub7b5\uc758 \ucd9c\ubc1c\uc810\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubaa9\ud45c\uc640 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ud558\ub098\uc758 \uc77c\uad00\ub41c \uc9c0\ub3c4 \uc704\uc5d0 \uba85\ud655\ud788 \uc815\ub82c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, “\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 30% \uc0c1\uc2b9”, “\uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d 50% \uc99d\uac00”, “\ucd1d \uc804\ud658\uc728 15% \uac1c\uc120”\uacfc \uac19\uc774 \ub9c8\ucf00\ud305 \ud37c\ub110 \ub2e8\uacc4\ubcc4\ub85c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \uac01 \ubaa9\ud45c\ub97c \uac1d\uad00\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\ub294 KPI\ub97c \uc815\uc758<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba85\ud655\ud55c \uc9c0\ud45c \uc124\uc815\uc740 \ud300 \uc804\uccb4\uac00 \ub3d9\uc77c\ud55c \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\ub3c4\ub85d \ud558\ub294 \uc911\uc694\ud55c \ub098\uce68\ubc18 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \uc774 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc815\uc758\ub41c \uc9c0\ud45c\ub4e4 \uac04\uc758 \uae34\ubc00\ud55c \uc5f0\uacb0\uc131\uc744 \ud655\uc778\ud558\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20 \ub178\ucd9c\uc774 \uc2e4\uc81c\ub85c \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uac80\uc0c9\uc744 \ud1b5\ud55c \uc720\uc785\uc774 \ucd5c\uc885\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub418\uc5c8\ub294\uc9c0\ub97c \ud558\ub098\uc758 \ud1b5\ud569 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\uac00 \ub9c8\ub828\ub420 \ub54c \ube44\ub85c\uc18c “\uc5b4\ub5a4 \uc0c1\uc704 \ud37c\ub110(Top-Funnel) \uba54\uc2dc\uc9c0\uac00 \uc5b4\ub5a4 \ud558\uc704 \ud37c\ub110(Bottom-Funnel) \uacb0\uacfc\ub85c \uc774\uc5b4\uc84c\ub294\uac00”\ub97c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ub17c\ub9ac\uc801\uc774\uace0 \uc124\ub4dd\ub825 \uc788\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801 \ubc30\ubd84\uacfc \ub2e4\uc74c \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc801\uc778 \uae30\ud68d\uc744 \uc704\ud55c \ud544\uc218\uc801\uc778 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \uc804\ud658\uc774\ub77c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc7a5\uc810<\/strong>\uc744 \ub3d9\uc2dc\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a1\uace0 \uc2f6\ub2e4\uba74, \ub450 \uc804\ub7b5\uc758 \uc2dc\ub108\uc9c0\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ud1b5\ud569\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \u2192 BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong> \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc5f0\uacc4 \ud6a8\uc728 \uadf9\ub300\ud654 \uac00\uc774\ub4dc<\/a><\/strong><\/p>\n\n\n\n \ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/strong><\/a><\/p>\n\n\n\n NEXT STEP<\/p>\n 100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n \ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 7\ubd84 \ucd5c\uadfc \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc758 \ud575\uc2ec \ud0a4\uc6cc\ub4dc \uc911 \ud558\ub098\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uacfc \uc2e0\ub8b0\ub97c \ud615\uc131\ud558\ub294 \uac15\ub825\ud55c \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8 \ud6a8\uacfc\ub97c \uc815\ub7c9\uc801\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc5b4\ub835\ub2e4\ub294 \uace0\uc9c8\uc801\uc778 \ud55c\uacc4\uc810 \ub610\ud55c \uc874\uc7ac\ud558\uc8e0. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc744 \uadf9\ub300\ud654\ud558\uace0 \uadf8…<\/p>\n","protected":false},"author":4,"featured_media":8489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[329,313,315],"class_list":["post-8480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-329","tag-313","tag-315"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4.png",2367,1585,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-300x201.png",300,201,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-768x514.png",768,514,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-4-1024x686.png",1024,686,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-08-20","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":329,"name":"\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":329,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"226"},{"term_id":313,"name":"\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305","slug":"%ec%9d%b8%ed%94%8c%eb%a3%a8%ec%96%b8%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":313,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"237"},{"term_id":315,"name":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":315,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw","term_order":"239"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"
\n\n\n\n\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc7a5\uc810 \uadf9\ub300\ud654: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc\uc758 \ud1b5\ud569 \uc2dc\ub108\uc9c0<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\ud1b5\ud569 \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ubaa9\ud45c \ubc0f KPI \uc815\ub82c \uc804\ub7b5<\/h2>\n\n\n\n
\n
\n
\n
\n
\n\n\n\n<\/figure>\n\n\n\n
\ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4, BAT\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694.<\/p>\n\n\n\n
\u2192 <\/strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n
BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n