{"id":8473,"date":"2025-08-19T13:05:48","date_gmt":"2025-08-19T04:05:48","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8473"},"modified":"2026-03-06T15:07:53","modified_gmt":"2026-03-06T06:07:53","slug":"performance-marketing-abtest","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/performance-marketing-abtest\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 A\/B \ud14c\uc2a4\ud2b8 : \uc2e4\uc804 \uac00\uc774\ub4dc\uc640 \uc131\uacf5 \uc804\ub7b5"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 6\ubd84<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uadf8\uc911\uc5d0\uc11c\ub3c4 <strong>A\/B \ud14c\uc2a4\ud2b8<\/strong>\ub294 \uad11\uace0 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0, \uc608\uc0b0 \ub300\ube44 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc5bb\uae30 \uc704\ud55c \ud544\uc218 \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uc558\ub294\ub370\uc694. \uc2e4\uc81c\ub85c \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub180\ub77c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ube44\uc57d\uc801\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\uc758 \uc6d0\ub9ac, \uc2e4\uc804 \uc801\uc6a9\ubc95, \uadf8\ub9ac\uace0 \uc131\uacf5\uc744 \uc704\ud55c \ub178\ud558\uc6b0\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ubaa9\ucc28<\/h3>\n\n\n\n<p>1. <a href=\"#AB1\">A\/B \ud14c\uc2a4\ud2b8\ub780?<\/a><\/p>\n\n\n\n<p>2. <a href=\"#AB2\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\uac00 \uc911\uc694\ud55c \uc774\uc720<\/a><\/p>\n\n\n\n<p>3. <a href=\"#AB3\">\uc2e4\uc804\uc5d0\uc11c\uc758 A\/B \ud14c\uc2a4\ud2b8 \uc124\uc815\ubc95<\/a><\/p>\n\n\n\n<p>4. <a href=\"#AB4\">\uc2e4\ubb34\uc5d0\uc11c \uc790\uc8fc \ud65c\uc6a9\ud558\ub294 A\/B \ud14c\uc2a4\ud2b8 \ud56d\ubaa9<\/a><\/p>\n\n\n\n<p>5. <a href=\"#AB5\">\uc131\uacf5\uc801\uc778 A\/B \ud14c\uc2a4\ud2b8 \ud65c\uc6a9 \ud301<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2.png\" alt=\"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 A\/B \ud14c\uc2a4\ud2b8 \uac1c\ub150\uc744 \uc2dc\uac01\uc801\uc73c\ub85c \uc124\uba85\ud558\ub294 \uc774\ubbf8\uc9c0\" class=\"wp-image-8477\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-300x300.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-150x150.png 150w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AB1\">A\/B \ud14c\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n\n\n\n<p>A\/B \ud14c\uc2a4\ud2b8\ub294 \ub450 \uac00\uc9c0 \uc774\uc0c1\uc758 \ubc84\uc804\uc744 \ub3d9\uc77c\ud55c \uc870\uac74\uc5d0\uc11c \ube44\uad50\ud574 <strong>\ub354 \ud6a8\uacfc\uc801\uc778 \ubc29\uc548\uc744 \uacfc\ud559\uc801\uc73c\ub85c \uac80\uc99d<\/strong>\ud558\ub294 \uc2e4\ud5d8 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac19\uc740 \uc0c1\ud488 \uad11\uace0\ub77c\ub3c4 A\uc548\uc5d0\uc11c\ub294 \uac00\uaca9 \ud560\uc778 \uba54\uc2dc\uc9c0\ub97c, B\uc548\uc5d0\uc11c\ub294 \uc81c\ud488\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\ub97c \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \ubc84\uc804\uc744 \uc720\uc0ac\ud55c \ud0c0\uac9f \uadf8\ub8f9\uc5d0 \ubb34\uc791\uc704\ub85c \ub178\ucd9c\uc2dc\ucf1c, \ud074\ub9ad\ub960(CTR), \uc804\ud658\uc728(CVR), \uad6c\ub9e4\uc728 \ub4f1 \ud575\uc2ec \uc9c0\ud45c\uc758 \ucc28\uc774\ub97c \ube44\uad50\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc A\/B \ud14c\uc2a4\ud2b8\ub294 \ub9c8\ucf00\ud130\uc758 \uc9c1\uad00\uc774\ub098 \uac10\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \uc2e4\uc81c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ucd5c\uc801\uc758 \uc120\ud0dd\uc744 \ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AB2\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc65c A\/B \ud14c\uc2a4\ud2b8\uac00 \uc911\uc694\ud55c\uac00?<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubcf8\uc9c8\uc740 \u2018<strong>\uc9c0\uc18d\uc801\uc778 \uc131\uacfc \uac1c\uc120<\/strong>\u2019\uc785\ub2c8\ub2e4. A\/B \ud14c\uc2a4\ud2b8\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc720\ub85c \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc815\ud655\ud55c \ub370\uc774\ud130 \ud655\ubcf4<\/strong>: \uac00\uc124\uc744 \uc2e4\uc81c\ub85c \uac80\uc99d\ud574, \uc5b4\ub5a4 \uc694\uc18c\uac00 \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uba85\ud655\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc758\uc0ac\uacb0\uc815\uc758 \uac1d\uad00\uc131<\/strong>: \uc9c1\uad00\uc774 \uc544\ub2cc \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uc801 \ucd5c\uc801\ud654<\/strong>: \ubc18\ubcf5\uc801\uc778 \uc2e4\ud5d8\uacfc \uac1c\uc120\uc744 \ud1b5\ud574 \uad11\uace0 \ud6a8\uc728\uc744 \uafb8\uc900\ud788 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc2e4\uc81c \uc0ac\ub840\ub97c \ubcf4\uba74, \ud560\uc778\uc728\uc744 \uac15\uc870\ud55c \uad11\uace0\uac00 \ub354 \ud6a8\uacfc\uc801\uc77c \uac83\uc774\ub77c\ub294 \uc608\uc0c1\uc744 \ub4a4\uc5ce\uace0, \uc81c\ud488 \ud488\uc9c8\uc744 \uac15\uc870\ud55c \uba54\uc2dc\uc9c0\uac00 \uc624\ud788\ub824 \uc804\ud658\uc728\uc744 \ub192\uc778 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc A\/B \ud14c\uc2a4\ud2b8\ub294 \u2018\uc815\ub2f5\u2019\uc744 \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AB3\">\uc2e4\uc804\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\ub97c \uc124\uacc4\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815<\/strong> : \u201c\ud074\ub9ad\ub960\uc744 \ub192\uc778\ub2e4\u201d\ub294 \ub9c9\uc5f0\ud55c \ubaa9\ud45c \ub300\uc2e0, \u201c7\uc77c\uac04 \ub79c\ub529\ud398\uc774\uc9c0 \uc804\ud658\uc728\uc744 15% \uc774\uc0c1 \ud5a5\uc0c1\u201d\ucc98\ub7fc \uad6c\uccb4\uc801\uc73c\ub85c \uc218\uce58\ud654\ub41c \ubaa9\ud45c\ub97c \uc138\uc6c1\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac00\uc124 \uc218\ub9bd<\/strong> : \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c, \u201c\uc81c\ud488 \uc774\ubbf8\uc9c0\uac00 \ud3ec\ud568\ub41c \uad11\uace0\uac00 \ud14d\uc2a4\ud2b8\ub9cc \uc788\ub294 \uad11\uace0\ubcf4\ub2e4 \uc804\ud658\uc728\uc774 \ub192\uc744 \uac83\uc774\ub2e4\u201d\uc640 \uac19\uc740 \uac00\uc124\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud14c\uc2a4\ud2b8 \ud56d\ubaa9 \uc120\uc815<\/strong> : \ud55c \ubc88\uc5d0 \uc5ec\ub7ec \uc694\uc18c\ub97c \ubc14\uafb8\uba74 \uc6d0\uc778\uc744 \uc54c\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0, <strong>\ud55c \ubc88\uc5d0 \ud55c \uac00\uc9c0 \ubcc0\uc218<\/strong>(\uc608: \uad11\uace0 \ubb38\uad6c, \uc774\ubbf8\uc9c0, \ubc84\ud2bc \uc0c9\uc0c1 \ub4f1)\ub9cc \ubcc0\uacbd\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucda9\ubd84\ud55c \ud45c\ubcf8\uacfc \uae30\uac04 \ud655\ubcf4<\/strong> : \uc2e0\ub8b0\ub3c4 \uc788\ub294 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74, \ucda9\ubd84\ud55c \ub178\ucd9c\uc218\uc640 \uae30\uac04(\ubcf4\ud1b5 1~2\uc8fc \uc774\uc0c1)\uc744 \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4. \ub108\ubb34 \uc9e7\uc740 \uae30\uac04\uc740 \ub370\uc774\ud130 \uc65c\uace1\uc744 \ubd88\ub7ec\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud1b5\uacc4\uc801 \ubd84\uc11d \ubc0f \uc758\uc0ac\uacb0\uc815<\/strong> : \uc2e4\ud5d8\uc774 \ub05d\ub098\uba74, \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud55c \ucc28\uc774\uac00 \uc788\ub294\uc9c0 \uac80\uc815\ud569\ub2c8\ub2e4. \ub2e8\uc21c \ud3c9\uade0 \ube44\uad50\uac00 \uc544\ub2c8\ub77c, \ud45c\ubcf8 \ud06c\uae30\uc640 \ubd84\uc0b0 \ub4f1\uc744 \uace0\ub824\ud55c \ubd84\uc11d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uc801 \ubc18\ubcf5<\/strong> : \ud55c \ubc88\uc758 \ud14c\uc2a4\ud2b8\ub85c \ub05d\ub0b4\uc9c0 \uc54a\uace0, \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uac00\uc124\uc744 \uc138\uc6cc \ubc18\ubcf5\uc801\uc73c\ub85c \uc2e4\ud5d8\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc774 \uc131\uacfc \uac1c\uc120\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AB4\">\uc2e4\ubb34\uc5d0\uc11c \uc790\uc8fc \ud65c\uc6a9\ud558\ub294 A\/B \ud14c\uc2a4\ud2b8 \ud56d\ubaa9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad11\uace0 \ubb38\uad6c<\/strong>: \ud560\uc778 \uac15\uc870 vs. \uc2e0\ub8b0 \uac15\uc870, \uac10\uc131\uc801 \uba54\uc2dc\uc9c0 vs. \uae30\ub2a5\uc801 \uba54\uc2dc\uc9c0<\/li>\n\n\n\n<li><strong>\uc774\ubbf8\uc9c0\/\ub3d9\uc601\uc0c1<\/strong>: \uc81c\ud488 \uc0ac\uc9c4 vs. \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc774\ubbf8\uc9c0, \uc9e7\uc740 \uc601\uc0c1 vs. \uae34 \uc601\uc0c1<\/li>\n\n\n\n<li><strong>CTA(Call To Action)<\/strong>: \u201c\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30\u201d vs. \u201c\ubb34\ub8cc \uccb4\ud5d8 \uc2dc\uc791\u201d<\/li>\n\n\n\n<li><strong>\ub79c\ub529\ud398\uc774\uc9c0 \ub808\uc774\uc544\uc6c3<\/strong>: \ubc84\ud2bc \uc704\uce58, \uc0c9\uc0c1, \ud3fc \uae38\uc774 \ub4f1<\/li>\n\n\n\n<li><strong>\uc774\uba54\uc77c \uc81c\ubaa9\/\ubcf8\ubb38<\/strong>: \uae34 \uc81c\ubaa9 vs. \uc9e7\uc740 \uc81c\ubaa9, \uac1c\uc778\ud654 \uba54\uc2dc\uc9c0 vs. \uc77c\ubc18 \uba54\uc2dc\uc9c0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AB5\">\uc131\uacf5\uc801\uc778 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc2e4\uc804 \ud301<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud14c\uc2a4\ud2b8 \uc804, \ucda9\ubd84\ud55c \uc0ac\uc804 \ub9ac\uc11c\uce58<\/strong>: \uacfc\uac70 \ub370\uc774\ud130\uc640 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\ub97c \ucc38\uace0\ud574 \uac00\uc124\uc758 \ud0c0\ub2f9\uc131\uc744 \ub192\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uacfc\uac70 \ub370\uc774\ud130\ub098 \ubca4\uce58\ub9c8\ud06c\ud560 \uc0ac\ub840\ub9c8\uc800 \uc5c6\ub2e4\uba74 \uae30\uc9d1\ud589 \ub9e4\uccb4\uc911 \uac00\uc7a5 \uc720\uc0ac\ud55c \ud615\ud0dc\uc758 \ub9e4\uccb4\ub97c \ucc3e\uc740 \ub4a4, \uc608\uc0c1 \ub370\uc774\ud130\ub97c \ubca4\uce58\ub9c8\ud06c\ud574 \ud0c0\ub2f9\uc131\uc744 \ub192\uc774\ub294 \ud615\ud0dc\ub85c \uc9c4\ud589\ud574\ubd05\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud1b5\uc81c \ubcc0\uc218 \uad00\ub9ac<\/strong>: \ud14c\uc2a4\ud2b8 \uc911\uac04\uc5d0 \uc678\ubd80 \ubcc0\uc218\ub97c \ucd5c\ub300\ud55c \ud1b5\uc81c\ud574\uc57c \uc815\ud655\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc870\uae30 \uc885\ub8cc \uae08\uc9c0<\/strong>: \uacb0\uacfc\uac00 \ube68\ub9ac \ub098\uc654\ub2e4\uace0 \uc131\uae09\ud558\uac8c \uacb0\ub860 \ub0b4\ub9ac\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucda9\ubd84\ud55c \uae30\uac04 \ub3d9\uc548 \ub370\uc774\ud130\ub97c \ucd95\uc801\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2e4\ud328\ub3c4 \uc778\uc0ac\uc774\ud2b8<\/strong>: \uae30\ub300\ud55c \uacb0\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\uc544\ub3c4, \uadf8 \uc790\uccb4\uac00 \uc911\uc694\ud55c \ud559\uc2b5\uc774 \ub429\ub2c8\ub2e4. \ub098\uc544\uac00 \uc774\ub294 \ub610 \ub2e4\ub978 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubc29\ud5a5\uc744 \uc81c\uc548\ud574\uc8fc\ub294 \uadc0\uc911\ud55c \uc790\ub8cc\ub2c8, \uc88c\uc808\ud560 \ud544\uc694 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860<\/h2>\n\n\n\n<p>A\/B \ud14c\uc2a4\ud2b8\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \u2018\uc9c0\uc18d\uc801 \uc131\uc7a5 \uc5d4\uc9c4\u2019\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud5d8\uacfc \uac80\uc99d\uc744 \ubc18\ubcf5\ud560\uc218\ub85d, \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc740 \uc810\uc810 \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 <strong>\ub04a\uc784\uc5c6\ub294 \uc2e4\ud5d8\uacfc \uac1c\uc120<\/strong>\uc785\ub2c8\ub2e4. \uc624\ub298\uc758 \uc791\uc740 \uc2e4\ud5d8\uc774 \ub0b4\uc77c\uc758 \ud070 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc74c\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub77c\uba74 A\/B \ud14c\uc2a4\ud2b8\ub97c \ub2e8\uc21c\ud55c \ub3c4\uad6c\uac00 \uc544\ub2cc, \uc131\uacfc \ud601\uc2e0\uc758 \uc804\ub7b5\uc801 \ubb34\uae30\ub85c \uc801\uadf9 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg\" alt=\"\" class=\"wp-image-8864\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-300x102.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-768x262.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1536x525.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1.jpg 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uc744 \uc131\uc7a5\uc2dc\ud0a4\uace0 \uc2f6\ub2e4\uba74, BAT\uac00 \uad6c\uc870\ubd80\ud130 \uc7a1\uc544\ub4dc\ub9bd\ub2c8\ub2e4.<br>\ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4, BAT\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><strong>\u2192 <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong><br><strong>\u2192 <\/strong><a href=\"https:\/\/www.instagram.com\/batseoul\/\" target=\"_blank\" rel=\"noopener\"><strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/checklist-for-small-brands-digitalmarketing\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 : \uc6d4 \uad11\uace0\ube44 1\uc5b5 \ubbf8\ub9cc\uc774\ub77c\uba74 \ubd10\uc57c \ud560 6\uac00\uc9c0 \uc0ac\uc2e4\ub4e4<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/awarenes-to-persuasive\/\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uc124\ub4dd\ub825\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc5ec\uc8fc\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 6\ubd84 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uadf8\uc911\uc5d0\uc11c\ub3c4 A\/B \ud14c\uc2a4\ud2b8\ub294 \uad11\uace0 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0, \uc608\uc0b0 \ub300\ube44 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc5bb\uae30 \uc704\ud55c \ud544\uc218 \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uc558\ub294\ub370\uc694. \uc2e4\uc81c\ub85c \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub180\ub77c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ube44\uc57d\uc801\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\uace0&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[328,329,315],"class_list":["post-8473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-a-b-","tag-329","tag-315"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2.png",1024,1024,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2.png",700,700,false],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-300x300.png",300,300,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2-768x768.png",768,768,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-2.png",1024,1024,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-08-19","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":328,"name":"A\/B 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