{"id":8438,"date":"2025-08-14T09:46:26","date_gmt":"2025-08-14T00:46:26","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8438"},"modified":"2026-03-06T15:07:57","modified_gmt":"2026-03-06T06:07:57","slug":"performance-marketing-total-guide","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2026: \uc778\uc9c0\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \uc2e4\ubb34 \uc804\ub7b5 7\uac00\uc9c0"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84<\/p>\n\n\n\n<p>2025\ub144\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub354 \uc774\uc0c1 \uc989\uac01\uc801\uc778 \uc804\ud658\uc728 \uacbd\uc7c1\uc5d0 \uba38\ubb34\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc7a0\uc7ac \uace0\uac1d\uc758 \ub9c8\uc74c \uc18d\uc5d0 \uba85\ud655\ud55c &#8216;\uc778\uc9c0\ub3c4&#8217;\ub97c \uc313\uace0, \uc774\ub97c \uc5b4\ub5bb\uac8c \uc2e4\uc9c8\uc801\uc778 &#8216;\uc804\ud658&#8217;\uc73c\ub85c \uc5f0\uacb0\ud560\uc9c0\uac00 \uc0c8\ub85c\uc6b4 \uc131\uacf5 \ubc29\uc815\uc2dd\uc758 \ud575\uc2ec\uc774\uc8e0. \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \ub9cc\ub098\ubcf4\uc138\uc694. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ubaa9\ucc28<\/h3>\n\n\n\n<p>1. <a href=\"#atp1\"><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc2dc\uc791, \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4 \uc774\ud574\ud558\uae30<\/strong><\/a><\/p>\n\n\n\n<p>2. <a href=\"#atp2\"><strong>\ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5 \ub2e8\uacc4\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \ub193\uce58\uc9c0 \ub9d0\uc544\uc57c \ud560 \uc2e0\ud638\ub4e4<\/strong><\/a><\/p>\n\n\n\n<p>3. <a href=\"#atp3\"><strong>\uc778\uc9c0\ub3c4\uac00 \uace7 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \uc774\uc720<\/strong><\/a><\/p>\n\n\n\n<p>4. <a href=\"#atp4\"><strong>\ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc787\ub294 \ucd5c\uc801\uc758 \uc5f0\uacb0 \uc804\ub7b5<\/strong><\/a><\/p>\n\n\n\n<p>5. <a href=\"#atp5\"><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658\uc744 \ub192\uc774\ub294 \uc2e4\uc9c8\uc801\uc778 \ud574\ubc95, \uc2a4\ubab0 IMC<\/strong><\/a><\/p>\n\n\n\n<p>6. <a href=\"#atp6\"><strong>\ucc44\ub110 \uc120\ud0dd\uc758 \uc808\uc81c: \u2018\ubcf8\uc9c4\u2019\uc744 \uc815\ud558\uace0, \uc9d1\uc911\ud558\uae30<\/strong><\/a><\/p>\n\n\n\n<p>7. <a href=\"#atp7\"><strong>\uacb0\ub860<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp1\">1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc2dc\uc791, \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4 \uc774\ud574\ud558\uae30<\/h2>\n\n\n\n<p><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud558\uba70 \uc131\uacf5\uc801\uc778 <strong>\uc804\ud658\uc744 \uc720\ub3c4<\/strong>\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc778\uc9c0\ub97c \ub118\uc5b4\uc120 \uae4a\uc740 \uc5f0\uacb0\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc54c\ub9ac\uace0 \uc124\ub4dd\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uace0\uac1d\uc740 &#8220;\uc774 \ube0c\ub79c\ub4dc\ub294 \ub300\ub7b5 \uc774\ub7f0 \uc77c\uc744 \ud558\ub294 \uacf3&#8221;\uc774\ub77c\ub294 \uc778\uc9c0\ub97c \ud558\uac8c \ub418\uc8e0. \uc774 <strong>\uc778\uc9c0\uac00 \uc77c\uc815 \uae30\uac04 \uc77c\uad00\ub41c \uacbd\ud5d8\uacfc \ud568\uaed8 \ub204\uc801<\/strong>\ub418\uba74, \ube44\ub85c\uc18c &#8216;\uc778\uc9c0\ub3c4&#8217;\ub77c \ubd80\ub97c \ub9cc\ud55c \uae30\uc5b5 \uad6c\uc870\uac00 \ud615\uc131\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\ub7ec\uae30 \uc704\ud574\uc11c\ub294 \ub2e8\uc21c\ud788 &#8220;\uc6b0\ub9ac\ub294 \uc774\ub7f0 \uac78 \ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 \uc678\uce58\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud575\uc2ec \uba85\uc81c<\/strong>: <em>\ube0c\ub79c\ub4dc\uac00 \uc57d\uc18d\ud55c \uac00\uce58\uac00 \uc2e4\uc81c\ub85c \uc791\ub3d9\ud588\ub2e4\ub294 \uc0ac\ub840\uc640 \uc99d\uac70\uac00 \ucd95\uc801\ub420 \ub54c<\/em> \uc778\uc9c0\ub3c4\ub294 \uc124\ub4dd\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-12-1024x680.png\" alt=\"\" class=\"wp-image-8883\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-12-1024x680.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-12-300x199.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-12-768x510.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/image-12.png 1174w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ud574\ub97c \ub3d5\ub294 \uc608\uc2dc<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uce5c\ud658\uacbd \uac00\uce58 \uc2e4\ucc9c\ud615 \ubdf0\ud2f0<\/strong>: <em>\ub9ac\ud544\u00b7\ubb34\ud3ec\uc7a5\u00b7\uc7ac\ud65c\uc6a9 \uc18c\uc7ac \ub4f1<\/em>\uc744 \uc77c\uad00\ub418\uac8c \uc2e4\ud589\ud574 \uace0\uac1d \ud6c4\uae30\u00b7\uc5b8\ub860 \ubcf4\ub3c4\u00b7ESG \ub9ac\ud3ec\ud2b8\ub85c \u2018\uc2e4\ud589 \uc99d\uac70\u2019\ub97c \uc313\ub294 \uad6d\ub0b4 \uce5c\ud658\uacbd \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4<\/li>\n\n\n\n<li><strong>\uc120\ud55c \uc601\ud5a5\ub825\/\ub3d9\ubb3c \ubcf4\ud638 \uc5f0\uacc4\ud615<\/strong>: <em>\ud310\ub9e4 \uc218\uc775 \uc77c\ubd80\ub97c \ubcf4\ud638 \ub2e8\uccb4\uc5d0 \uae30\ubd80, \uc785\uc591 \uc5f0\uacc4 \ucea0\ud398\uc778, \ud22c\uba85\ud55c \uc784\ud329\ud2b8 \ub9ac\ud3ec\ud2b8 \uacf5\uac1c<\/em> \ub4f1\uc73c\ub85c \uc2e4\uc9c8 \uc99d\uac70\ub97c \ucd95\uc801\ud558\ub294 \ubc18\ub824\ub3d9\ubb3c\/\uc0dd\ud65c\uc6a9\ud488 \ube0c\ub79c\ub4dc\uad70<\/li>\n\n\n\n<li><strong>\uc81c\ud488 \ud6a8\ub2a5 \uc99d\uba85\ud615 \ud14c\ud06c\/\uc571<\/strong>: \ubb34\ub8cc \uccb4\ud5d8\u2192\uc804\ud658 \ub370\uc774\ud130, \ub9ac\ubdf0 \ubcc4\uc810 \ucd94\uc138, \ub9ac\ud150\uc158 \ucf54\ud638\ud2b8\uac00 \ud6a8\ub2a5\uc758 \uc99d\uac70 \uc5ed\ud560\uc744 \ud558\uba70 \uc778\uc9c0\ub3c4\ub97c \ub2e8\ub2e8\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp2\">2. \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5 \ub2e8\uacc4\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \ub193\uce58\uc9c0 \ub9d0\uc544\uc57c \ud560 \uc2e0\ud638\ub4e4<\/h2>\n\n\n\n<p>\uc77c\uc815 \ub2e8\uacc4\ub97c \uc9c0\ub098\uba74, \uc778\uc9c0\ub3c4\uac00 \uc124\ub4dd\ub825\uc73c\ub85c \uc804\uc774\ub418\ub294 \uc21c\uac04\uc774 \ucc3e\uc544\uc635\ub2c8\ub2e4. \uc774 \uad6c\uac04\uc758 \ube0c\ub79c\ub4dc\ub294 \uc124\ub4dd\uc774 \ub2e4\uc18c \ubd80\uc871\ud558\ub354\ub77c\ub3c4 \uc778\uc9c0\ub3c4 \ub355\ubd84\uc5d0 <span style=\"text-decoration: underline;\">\u201c\uc77c\ub2e8 \ubbff\uace0 \uc120\ud0dd\ud574\ubcfc \ub9cc\ud55c\u201d<\/span> \ud6c4\ubcf4\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \ub2e4\ub9cc <strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658<\/strong> \uc2dc\uc810\uc744 \ubaa8\ud638\ud558\uac8c \ub450\uba74 \uc2e4\ud589\uc774 \ud750\ub824\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc804\ud658 \uc2dc\uc810 \uccb4\ud06c\ub9ac\uc2a4\ud2b8(\uc815\uc131\/\uc815\ub7c9)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\uce74\ud14c\uace0\ub9ac<\/th><th>\uc9c0\ud45c\/\uc2e0\ud638<\/th><th>\uad00\ucc30 \uae30\uc900(\uc608\uc2dc)<\/th><th>\ud574\uc11d \ud3ec\uc778\ud2b8<\/th><\/tr><\/thead><tbody><tr><td>\ube0c\ub79c\ub4dc \ub9ac\ud504\ud2b8<\/td><td>\uad11\uace0 \uc778\uc9c0\ub3c4\/\ud638\uac10\/\uace0\ub824\ub3c4<\/td><td>\ube0c\ub79c\ub529 \ucea0\ud398\uc778 \uc9c1\ud6c4 <strong>\uace0\ub824\ub3c4<\/strong>\uac00 3~5%p\u2191, \uc2e0\uaddc \uad6c\ub9e4\uce35\uc5d0\uc11c <strong>\ud638\uac10\ub3c4<\/strong>\uac00 \uae30\uc874 \ub300\ube44 \uc720\uc758\ubbf8\ud558\uac8c\u2191<\/td><td>\uc778\uc9c0\u2192\uace0\ub824\uc758 \uc810\ud504 \ubc1c\uc0dd<\/td><\/tr><tr><td>\uac80\uc0c9\/SoS<\/td><td><strong>\ube0c\ub79c\ub4dc\uba85 \uc790\uc5f0\uac80\uc0c9\ub7c9<\/strong>\u00b7<strong>Share of Search<\/strong><\/td><td>\uce74\ud14c\uace0\ub9ac \ud3c9\uade0\uc744 <strong>\uc5f0\uc18d 8~12\uc8fc \uc0c1\ud68c<\/strong>, \uacbd\uc7c1 2\uc704 \ub300\ube44 \uaca9\ucc28 \ud655\ub300<\/td><td>\u2018\ud0d1\uc624\ube0c\ub9c8\uc778\ub4dc\u2019 \ud615\uc131 \uc2e0\ud638<\/td><\/tr><tr><td>\ud2b8\ub798\ud53d\u00b7\uc804\ud658<\/td><td><strong>\uc9c1\uc811 \uc720\uc785 \ube44\uc911<\/strong>, \ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc \uc804\ud658\uc728<\/td><td>\ud37c\ud3ec\uba3c\uc2a4 \uc628\u00b7\uc624\ud504 \uc9d1\ud589 \ubcc0\ub3d9\uacfc \ubb34\uad00\ud558\uac8c <strong>\uc9c1\uc811\/\ube0c\ub79c\ub4dc \ud2b8\ub798\ud53d\uc774 \uacac\uc870<\/strong><\/td><td>\uc124\ub4dd\ub825\uc758 \ub0b4\uc7ac\ud654<\/td><\/tr><tr><td>\uc0ac\ud68c\uc801 \uc99d\uac70<\/td><td>\ub9ac\ubdf0 \ubcfc\ub968\u00b7\ud3c9\uc810 \uc548\uc815\uc131<\/td><td>\uc8fc\uac04 \ub9ac\ubdf0 \uc218 <strong>\uc99d\uac00<\/strong> + \ud3c9\uc810 <strong>\ubd84\uc0b0 \ucd95\uc18c<\/strong>, UGC \uc790\ubc1c \ud655\uc0b0<\/td><td>\ud6a8\ub2a5 \uc99d\uac70\uc758 \ub204\uc801<\/td><\/tr><tr><td>\ud37c\ub110 \ud6a8\uc728<\/td><td>\ub178\ucd9c\u2192\uc7a5\ubc14\uad6c\ub2c8\u2192\uad6c\ub9e4 \uc804\ud658<\/td><td><strong>\ube0c\ub79c\ub4dc \uc778\uc9c0 \ucf54\ud638\ud2b8<\/strong>\uac00 <strong>\ube44\uc778\uc9c0 \ucf54\ud638\ud2b8<\/strong> \ub300\ube44 \uad6c\ub9e4\uc804\ud658 <strong>+15~30%<\/strong><\/td><td>\uc778\uc9c0\ub3c4 \uae30\ubc18 \ud6a8\uc728 \uc0c1\uc2b9<\/td><\/tr><tr><td>\uc7ac\uad6c\ub9e4\/\ucd94\ucc9c<\/td><td>\ub9ac\ud150\uc158\u00b7NPS<\/td><td>\uc2e0\uaddc \uc720\uc785\uad70\uc758 <strong>2\u00b73\uc8fc\ucc28 \ub9ac\ud150\uc158 \uc0c1\uc2b9<\/strong>, NPS \uc0c1\uc704 \ubc15\uc2a4 \ud655\ub300<\/td><td>\uacbd\ud5d8\u2192\uc2e0\ub8b0 \uc804\uc774<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em><strong>\ucc38\uace0<\/strong>: \uc0c1\uae30 \uc218\uce58\ub294 <strong>\uad8c\uc7a5 \uad00\ucc30 \ubc94\uc704<\/strong>\uc785\ub2c8\ub2e4. \uc5c5\uc885\u00b7\ud2f0\ucf13 \uc0ac\uc774\uc988\u00b7\uc138\uc77c\uc988 \uc0ac\uc774\ud074\uc5d0 \ub530\ub77c \uc870\uc815\ud558\uc138\uc694.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp3\">3. \uc778\uc9c0\ub3c4\uac00 \uace7 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \uc774\uc720<\/h2>\n\n\n\n<p>\uc778\uc9c0\ub3c4\uac00 \uc790\ub3d9\uc73c\ub85c \uc804 \uc81c\ud488\uad70 \uc124\ub4dd\ub825\uc73c\ub85c \ud655\uc7a5\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc2e0\uc81c\ud488\/\uc2e0\uaddc \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc77c \ub54c\ub294, \uc131\uc7a5 \ucd08\uae30\uc5d0 \uc694\uad6c\ub418\ub358 <strong>\uac15\ud55c \ubb38\uc81c-\ud574\uacb0 \uc2a4\ud1a0\ub9ac\uc640 \uc99d\uac70, \ube60\ub978 \uc2e4\ud5d8\u00b7\ud559\uc2b5 \ub8e8\ud504\ub97c \ub2e4\uc2dc \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/strong> \uae30\uc874 \ub808\uac70\uc2dc\uc640 \uad00\uc131\uc740 \uc774\ub97c \uc5b4\ub835\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\uc810\uc758 \ud574\ubc95<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc5ed\ud560 \uc815\uc758<\/strong>: Hero(\ub9e4\ucd9c \uacac\uc778), Challenger(\uc131\uc7a5 \uc2e4\ud5d8), Gateway(\uc785\ubb38\u00b7\uc800\uac00), Cash Cow(\uc218\uc775) \ub4f1 <strong>\uc5ed\ud560\ubcc4 \uba85\ud655\ud55c KPI<\/strong> \uc124\uc815<\/li>\n\n\n\n<li><strong>\uc790\uc6d0 \ubc30\ubd84<\/strong>: \uc5ed\ud560 \ud2b9\uc131\uc5d0 \ub9de\ucdb0 <strong>\uba54\uc2dc\uc9c0\u00b7\ucc44\ub110\u00b7\uc608\uc0b0 \ubc30\ubd84<\/strong>\uc744 \ucc28\ub4f1\ud654<\/li>\n\n\n\n<li><strong>\ud559\uc2b5\uc758 \ucd95\uc801<\/strong>: \uc2e4\ud328\/\uc131\uacf5\uc744 <strong>\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc9c0\uc2dd \uc790\uc0b0<\/strong>\uc73c\ub85c \ud658\ub958(\ud14c\uc2a4\ud2b8 \uc124\uacc4\u00b7\uc804\uc220 \ud50c\ub808\uc774\ubd81\ud654)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp4\">4. \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc787\ub294 \ucd5c\uc801\uc758 \uc5f0\uacb0 \uc804\ub7b5<\/h2>\n\n\n\n<p>\ub2e8\uae30 \ud37c\ud3ec\uba3c\uc2a4\ub9cc \ubcf4\uba74 <strong>\uc810\uc810 \ube44\uc2f8\uc9c0\uace0<\/strong>, \ube0c\ub79c\ub529\ub9cc \ubcf4\uba74 <strong>\ud604\uc2e4 \uc555\ubc15<\/strong>\uc744 \ubc84\ud2f0\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. <strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658<\/strong>\uc744 \uc704\ud55c \ub2f5\uc740 <strong>\ubd84\ub9ac \uc2e4\ud589\u00b7\uacf5\ub3d9 \ud559\uc2b5<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud504\ub808\uc784 | \ub370\uc774\ud130 \ud658\ub958 \uad6c\uc870(Brand \u2194 Performance)<\/strong><br>\ube0c\ub79c\ub529 \ucea0\ud398\uc778(\ub178\ucd9c\u00b7\ud638\uac10\u00b7\uac80\uc0c9\u2191)<br>\u2198 <strong>\ube0c\ub79c\ub4dc \ud2b8\ub798\ud53d\/\uc804\ud658\uc728 \uac1c\uc120<\/strong><br>\ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778(\uc138\uadf8\uba3c\ud2b8\u00b7\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\u00b7\ud0a4\uc6cc\ub4dc)<br>\u2197 <strong>\uc2e4\ud5d8 \ub370\uc774\ud130<\/strong>(\uba54\uc2dc\uc9c0\u00b7\ud3ec\ub9f7\u00b7\uc138\uadf8\uba3c\ud2b8\ubcc4 \uc131\uacfc)<br>\u2192 <strong>\uacf5\uc720 \ub300\uc2dc\ubcf4\ub4dc\/\uacf5\ud1b5 \ubd84\ub958\uccb4\uacc4(UTM\u00b7\uc774\ubca4\ud2b8)<\/strong> \u2192 \ub2e4\uc74c \ub77c\uc6b4\ub4dc \ube0c\ub79c\ub529 \uba54\uc2dc\uc9c0\u00b7\uc138\uadf8\uba3c\ud2b8 \ucd5c\uc801\ud654<\/p>\n\n\n\n<p><strong>\uc2e4\ud589 \ud301<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacf5\ud1b5 <strong>\ud0dc\uae45\/\ubd84\ub958 \uccb4\uacc4<\/strong>(\ucc44\ub110\u00b7\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\u00b7\uc624\ub514\uc5b8\uc2a4)\ub97c \ud45c\uc900\ud654<\/li>\n\n\n\n<li>MMM\/MTA + <strong>\uc99d\ubd84\uc131 \uc2e4\ud5d8<\/strong>(GEO split, PSA \ucee8\ud2b8\ub864 \ub4f1)\uc73c\ub85c \ucc44\ub110 \uae30\uc5ec\ub3c4 \ucd94\uc815<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc\/\ub17c\ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc<\/strong>\uc758 \uc608\uc0b0 \ud0c4\ub825\uc131\uc744 \uc8fc\uac04 \ub2e8\uc704\ub85c \uc870\uc815<\/li>\n\n\n\n<li><strong>UGC\u00b7\ub9ac\ubdf0\u00b7\uc5b4\uc6cc\ub4dc<\/strong> \ub4f1 3\uc790 \uc99d\uac70\ub97c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \uc0c1\uc2dc \uc8fc\uc785<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp5\">5. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658\uc744 \ub192\uc774\ub294 \uc2e4\uc9c8\uc801\uc778 \ud574\ubc95, \uc2a4\ubab0 IMC<\/h2>\n\n\n\n<p>\uc2e0\uc81c\ud488\uc758 \ub300\uc138\uac10(\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4) \uc870\uc131\uacfc \ud568\uaed8, <strong>3\uc790 \uc694\uc18c<\/strong>(\ub9ac\ubdf0\uc5b4\u00b7\ucee4\ubba4\ub2c8\ud2f0\u00b7\ubbf8\ub514\uc5b4\/\uc81c\ud734)\ub85c \uad6c\uc131\ub41c <strong>\uc2a4\ubab0IMC<\/strong>\ub97c <strong>\uc9c0\uc18d \ubcd1\ud589<\/strong>\ud558\uba74 \uc774\ud6c4 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 <strong>\uc804\ud658 \ud0c4\ub825<\/strong>\uc744 \ud06c\uac8c \ub192\uc77c \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uace7 \ud6a8\uacfc\uc801\uc778 <strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658<\/strong>\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc2a4\ubab0IMC \uad6c\uc131 \uc608\uc2dc<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Earned<\/strong>: \uc804\ubb38 \ub9ac\ubdf0\uc5b4, \uce74\ud14c\uace0\ub9ac \ucee4\ubba4\ub2c8\ud2f0, \ud611\ucc2c \uc544\ub2cc <em>\uac80\uc99d \ub9ac\ubdf0<\/em> \ud655\ubcf4<\/li>\n\n\n\n<li><strong>Owned<\/strong>: \uc81c\ud488 \uc2a4\ud1a0\ub9ac\u00b7FAQ\u00b7\uc784\ud329\ud2b8 \ub9ac\ud3ec\ud2b8\u00b7\ube44\uad50 \ud45c(\ub79c\ub529)<\/li>\n\n\n\n<li><strong>Paid<\/strong>: \ube0c\ub79c\ub4dc\u00b7\ud0d0\uc0c9\u00b7\uacbd\uc7c1 \ud0a4\uc6cc\ub4dc \uc870\ud569, \uc18c\uc15c \ucee8\ubc84\uc804 \ucea0\ud398\uc778<\/li>\n\n\n\n<li><strong>\ud30c\ud2b8\ub108\uc2ed\/\uc81c\ud734<\/strong>: \uce74\ud14c\uace0\ub9ac \ub0b4 \ubcf4\uc644\uc7ac \ube0c\ub79c\ub4dc\uc640 \uacf5\ub3d9 \uae30\ud68d(\ubc88\ub4e4\/\uc774\ubca4\ud2b8)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\ud6a8\uacfc \uba54\ucee4\ub2c8\uc998<\/strong>: 3\uc790 \uc2e0\ub8b0(\uc99d\uac70) \u2192 \ud0d0\uc0c9\u00b7\uac80\uc0c9 \uc720\uc785\u2191 \u2192 \ub79c\ub529\uc5d0\uc11c \ube44\uad50\u00b7FAQ\ub85c \ubd88\ud655\uc2e4\uc131\u2193 \u2192 <strong>\ud37c\ud3ec\uba3c\uc2a4 CPA \uac1c\uc120<\/strong><\/p>\n\n\n\n<p><strong><em>\uad00\ub828 \uc544\ud2f0\ud074 \ubcf4\ub7ec\uac00\uae30 \u2192 <strong><a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\">\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/a><\/strong><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp6\">6. \ucc44\ub110 \uc120\ud0dd\uc758 \uc808\uc81c: \u2018\ubcf8\uc9c4\u2019\uc744 \uc815\ud558\uace0, \uc9d1\uc911\ud558\uae30<\/h2>\n\n\n\n<p>\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uac00 \ubaa9\uc801\uc774\uba74 \uc7a5\uae30 \uae30\uc5b5 \ud615\uc131 \ucc44\ub110(\ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20\u00b7\ucee4\ubba4\ub2c8\ud2f0\u00b7PR \ub4f1)\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\uc138\uc694. \ud2b9\uc815 \uc81c\ud488\uc758 \ub2e8\uae30 \ubaa9\ud45c\ub77c\uba74, <strong>\uc120\ud0dd\ud558\uc9c0 \uc54a\uc744 \uac83<\/strong>\uc744 \uba3c\uc800 \uc815\ud574 <strong>\uba54\uc2dc\uc9c0 \uc9d1\uc911<\/strong>\uacfc <strong>\ub9ac\uc18c\uc2a4 \ud6a8\uc728<\/strong>\uc744 \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc9d1\uc911 \ucc44\ub110<\/strong>: \uce74\ud14c\uace0\ub9ac \ub9de\ucda4 2~3\uac1c\ub85c \ud55c\uc815 \u2192 \ud14c\uc2a4\ud2b8 \uc2ac\ub86f \uc6b4\uc601<\/li>\n\n\n\n<li><strong>\uae08\uc9c0 \uc6d0\uce59<\/strong>: \ub3d9\uc2dc\ub2e4\ubc1c \ub2e4\ucc44\ub110 \uc9d1\ud589\uc73c\ub85c \uba54\uc2dc\uc9c0 \ubd84\uc0b0 \uae08\uc9c0<\/li>\n\n\n\n<li><strong>\uc810\uac80 \uc8fc\uae30<\/strong>: \uc8fc\uac04(\ud37c\ud3ec\uba3c\uc2a4), \uc6d4\uac04(\ube0c\ub79c\ub529) KPI \ub9ac\ubdf0 + \ubd84\uae30\ubcc4 \uc804\ub7b5 \ub9ac\uc14b<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atp7\">\uacb0\ub860<\/h2>\n\n\n\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \uc131\uacf5\uc801\uc778 <strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658<\/strong>\uc744 \uc704\ud574\uc11c\ub294 \uc778\uc9c0 \ud615\uc131\ubd80\ud130 \uc2e4\uc81c \ud6a8\ub2a5 \uc99d\uac70\uc758 \ucd95\uc801\uc744 \ud1b5\ud55c \uc778\uc9c0\ub3c4\uc758 \uac15\ud654\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. <span style=\"text-decoration: underline;\">\uc778\uc9c0\ub3c4\uac00 \uc124\ub4dd\ub825\uc73c\ub85c \uc804\ud658\ub418\ub294 \uc911\uc694\ud55c \uc21c\uac04<\/span>\uc744 \ud3ec\ucc29\ud558\uace0, \ud2b9\ud788 \uc2e0\uc81c\ud488\uc758 \uacbd\uc6b0 <span style=\"text-decoration: underline;\">\ucd08\uae30\ud615 \uc124\ub4dd\ub825\uc744 \ub2e4\uc2dc \uad6c\ucd95<\/span>\ud558\ub294 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc804\ub7b5\uacfc \ucc44\ub110 \uc120\ud0dd\uc758 \uc808\uc81c\uac00 \uc911\uc694\ud558\uba70, \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uace0 \uc2e0\uc81c\ud488 \ub7f0\uce6d \uc2dc \uc2a4\ubab0IMC\ub97c \ud65c\uc6a9\ud558\uc5ec 3\uc790 \uc99d\uac70\ub97c \uc870\uae30\uc5d0 \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uc804\ub7b5\uc774 \uc720\uae30\uc801\uc73c\ub85c \uacb0\ud569\ub420 \ub54c \ube44\ub85c\uc18c \ubaa9\ud45c\ud55c <strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ud658<\/strong> \uc131\uacfc\uc640 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg\" alt=\"\" class=\"wp-image-8864\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1024x350.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-300x102.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-768x262.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1-1536x525.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-1.jpg 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \uc804\ud658\uc774\ub77c\ub294&nbsp;\ub450 \uac00\uc9c0 \ubaa9\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ec\uc131\ud558\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <br>\ubb38\uc81c\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ubc14\ub77c\ubcf4\uace0 \ud574\uacb0\ud558\ub294 \uc6d0\ud300\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. <br>\ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4, BAT\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><strong>\u2192&nbsp;<a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong><br><strong>\u2192&nbsp;<\/strong><a href=\"https:\/\/www.instagram.com\/batseoul\/\" target=\"_blank\" rel=\"noopener\"><strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\"><strong>\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/insight-influencer-performance-2\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5: \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc5f0\uacc4 \ud6a8\uc728 \uadf9\ub300\ud654 \uac00\uc774\ub4dc<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-abtest\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 A\/B \ud14c\uc2a4\ud2b8 : \uc2e4\uc804 \uac00\uc774\ub4dc\uc640 \uc131\uacf5 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/checklist-for-small-brands-digitalmarketing\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 : \uc6d4 \uad11\uace0\ube44 1\uc5b5 \ubbf8\ub9cc\uc774\ub77c\uba74 \ubd10\uc57c \ud560 6\uac00\uc9c0 \uc0ac\uc2e4\ub4e4<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84 2025\ub144\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub354 \uc774\uc0c1 \uc989\uac01\uc801\uc778 \uc804\ud658\uc728 \uacbd\uc7c1\uc5d0 \uba38\ubb34\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc7a0\uc7ac \uace0\uac1d\uc758 \ub9c8\uc74c \uc18d\uc5d0 \uba85\ud655\ud55c &#8216;\uc778\uc9c0\ub3c4&#8217;\ub97c \uc313\uace0, \uc774\ub97c \uc5b4\ub5bb\uac8c \uc2e4\uc9c8\uc801\uc778 &#8216;\uc804\ud658&#8217;\uc73c\ub85c \uc5f0\uacb0\ud560\uc9c0\uac00 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