{"id":8336,"date":"2025-08-05T15:58:09","date_gmt":"2025-08-05T06:58:09","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8336"},"modified":"2026-03-06T15:08:05","modified_gmt":"2026-03-06T06:08:05","slug":"checklist-for-small-brands-digitalmarketing","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/checklist-for-small-brands-digitalmarketing\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 : \uc6d4 \uad11\uace0\ube44 1\uc5b5 \ubbf8\ub9cc\uc774\ub77c\uba74 \ubd10\uc57c \ud560 6\uac00\uc9c0"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 7\ubd84<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ud55c\uc815\ub41c \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud6a8\uc728\uc801\uc778 \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc804\ub7b5\uc801 \uc120\ud0dd\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\ud788\u00a0<strong>\uc6d4 \uc9d1\ud589 \uad11\uace0\ube44\uac00 1\uc5b5 \uc6d0 \ubbf8\ub9cc<\/strong>\uc774\ub77c\uba74 \ube0c\ub79c\ub4dc\ub294 \ub9e4\uccb4 \ubd84\uc0b0\ubcf4\ub2e4 \ud575\uc2ec \ud0c0\uae43 \uc911\uc2ec\uc758 \uc120\ud0dd\uacfc \uc9d1\uc911, \uadf8\ub9ac\uace0 \uac01 \ub9e4\uccb4\ubcc4 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc6b4\uc601 \uc804\ub7b5\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\uc8e0.<\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uad11\uace0 \uc608\uc0b0 \uc9d1\ud589 \ud6a8\uc728\uc744 \ub192\uc774\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud604\uc0c1 \uc720\uc9c0, \uc131\uc7a5 \uc804\ub7b5, \uc131\uacf5 \uc9c0\ud45c \uad00\ub9ac\uae4c\uc9c0 \ud604\uc2e4\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \uc6b4\uc601 \ubc29\uc548\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc815\ub9ac\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc131\uc7a5\uc744 \uba48\ucd94\uc9c0 \uc54a\uace0, \uad11\uace0\ube44 \ub300\ube44 \ucd5c\ub300 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uc2e4\uc804 \ub178\ud558\uc6b0\uac00 \ud544\uc694\ud558\ub2e4\uba74 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ubaa9\ucc28<\/h3>\n\n\n\n<p><strong>1. <a href=\"#check1\">\ub9e4\uccb4 \uc6b4\uc601\uc758 \uae30\ubcf8 \uc6d0\uce59<\/a><\/strong><\/p>\n\n\n\n<p><strong>2. <a href=\"#check2\">\uc131\uc219\ud55c \ube0c\ub79c\ub4dc\uac00 \uac16\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ub51c\ub808\ub9c8<\/a><\/strong><\/p>\n\n\n\n<p><strong>3. <a href=\"#check3\">\ud604\uc0c1 \uc720\uc9c0 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n<p><strong>4. <a href=\"#check4\">\uc131\uc7a5 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n<p><strong>5. <a href=\"#check5\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\uc640 \uc7a5\uae30\uc801\uc778 \uad00\uc810<\/a><\/strong><\/p>\n\n\n\n<p><strong>6. <a href=\"#check6\">\ubaa8\ub2c8\ud130\ub9c1\ud560 \ub54c \ubd10\uc57c \ud558\ub294 \uc131\uacf5 \uc9c0\ud45c\ub4e4<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check1\">1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub9e4\uccb4 \uc6b4\uc601\uc758 \uae30\ubcf8 \uc6d0\uce59: \uc120\ud0dd\uacfc \uc9d1\uc911<\/h2>\n\n\n\n<p>\uc6d4 \uad11\uace0\ube44\uac00 1\uc5b5 \uc6d0 \uc548\ud30e\uc774 \uc544\ub2c8\ub77c \uadf8 \ubbf8\ub9cc\uc774\ub77c\uba74, \uba3c\uc800 \ub3cc\ub9ac\uace0 \uc788\ub294 \uad11\uace0 \ub9e4\uccb4\ub97c 3~5\uac1c \uc815\ub3c4\ub85c \uc904\uc774\uace0 \uc18c\uc7ac \uc218\ub3c4 \uc801\uc815\uc120\uc73c\ub85c \ub9de\ucdb0\uc57c \ud574\uc694. \ub108\ubb34 \ub9ce\uc73c\uba74 \uad11\uace0\uac00 \uc798 \ub3cc\uc9c0 \uc54a\uace0, \ub108\ubb34 \uc801\uc73c\uba74 \ud559\uc2b5\uc774 \ubd80\uc871\ud558\ub2c8 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc904\uc774\uac70\ub098 \ub298\ub824\uc918\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ud558\ub294 \ub300\ud45c\uc801\uc778 \uc2e4\uc218\uac00 <strong>\u201c\ubaa8\ub4e0 \ub9e4\uccb4\uc5d0 \uc870\uae08\uc529 \uc608\uc0b0 \ubd84\uc0b0\u201d<\/strong>\uc774\uc5d0\uc694. \ub124\uc774\ubc84, \uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud2f1\ud1a1, \uc720\ud29c\ube0c \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ub098\ub204\uba74 \uc5b4\ub290 \ud55c \uacf3\uc5d0\uc11c\ub3c4 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud559\uc2b5 \ub370\uc774\ud130\uac00 \uc313\uc774\uae30\ub3c4 \uc804\uc5d0 \uc608\uc0b0\uc774 \uc18c\uc9c4\ub418\uba74\uc11c, \uacb0\uad6d \uc560\ub9e4\ud55c \uc131\uacfc\ub9cc \uc5bb\uac8c \ub418\uace4 \ud558\ub294\ub370\uc694. <\/p>\n\n\n\n<p>\uadf8\ub7ec\ubbc0\ub85c \ud575\uc2ec \ud0c0\uae43\uc774 \uc81c\uc77c \ub9ce\uc774 \ubaa8\uc5ec \uc788\ub294 \ub9e4\uccb4 3~5\uac1c\ub97c \uace0\ub974\uace0, \uac70\uae30\uc5d0 \ub370\uc774\ud130\uac00 \ucda9\ubd84\ud788 \uc313\uc77c \ub9cc\ud07c \uc608\uc0b0\uc744 \ubab0\uc544\uc8fc\ub294 \uac83\uc774 \ud6e8\uc52c \uc88b\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc6d4 8\ucc9c\ub9cc \uc6d0\uc774\uba74 8\uac1c \ub9e4\uccb4\uc5d0 1\ucc9c\ub9cc \uc6d0\uc529 \ub098\ub204\uae30\ubcf4\ub2e4 4\uac1c \ub9e4\uccb4\uc5d0 2\ucc9c\ub9cc \uc6d0\uc529 \uc9d1\uc911\ud558\ub294 \ud3b8\uc774 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check2\">2. \uc131\uc219\ud55c \ube0c\ub79c\ub4dc\uac00 \uc27d\uac8c \ube60\uc9c0\ub294 \uace0\ud6a8\uc728\uc758 \ud568\uc815<\/h2>\n\n\n\n<p>\ube0c\ub79c\ub4dc\ub85c\uc11c \uc778\uc9c0\ub3c4\ub97c \uc5b4\ub290 \uc815\ub3c4 \uc313\uc740 \uc131\uc219\ud55c \ube0c\ub79c\ub4dc\uac00 \uc6d4 1\uc5b5 \ubbf8\ub9cc\uc73c\ub85c \uc9d1\ud589\ud558\uba74, \ube0c\ub79c\ub4dc \uac80\uc0c9 \ube44\uc911\uc774 \ub298\uace0 ROAS\uac00 600% \uc774\uc0c1 \ub098\uc624\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uac89\uc73c\ub85c\ub294 \uc131\uacfc\uac00 \uc88b\uc544 \ubcf4\uc774\uc9c0\ub9cc, \uc0ac\uc2e4 \uc131\uc7a5\ud788 \ub9c9\ud614\ub2e4\ub294 \uc2e0\ud638\uc77c \uc218 \uc788\uc5b4\uc694. \uc65c\ub0d0\ud558\uba74 600% \uc774\uc0c1\uc758 ROAS\ub294 \ub300\ubd80\ubd84 \uae30\uc874\uc5d0 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc54c\uace0 \uc788\ub358 \uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\ub098 \uac80\uc0c9 \uc720\uc785\uc5d0\uc11c \ub098\uc624\ub294 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d\ubcf4\ub2e4\ub294 \uae30\uc874 \uace0\uac1d\uc758 \uc804\ud658\uc5d0 \uae30\ub300\uace0 \uc788\ub2e4\ub294 \ub73b\uc774\uae30\ub3c4 \ud558\uc8e0. \uc774\ub7f0 \uad6c\uc870\uc5d0\uc11c\ub294 \uc608\uc0b0\uc744 \ub298\ub824\ub3c4 \uc2e0\uaddc \uc720\uc785\uc774 \uc81c\ud55c\uc801\uc774\ub77c \ub9e4\ucd9c\uc744 \ud06c\uac8c \ub298\ub9ac\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc608\uc0b0\uc744 \ub450 \ubc30\ub85c \uc62c\ub824\ub3c4 \ub9e4\ucd9c\uc774 \ube44\uc2b7\ud558\uac70\ub098 \uac70\uc758 \uc548 \uc624\ub97c \uc218 \uc788\uace0, ROAS\ub294 \ub5a8\uc5b4\uc9c0\uace0 \uc2e0\uaddc \uace0\uac1d CAC\ub294 2~3\ubc30\ub85c \ud280\uc5b4 \uc624\ub974\ub294 \uc77c\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc9c4\ud589\uc5d0\uc11c\ub294 \ud754\ud558\uc8e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check3\">3. \ud604\uc0c1 \uc720\uc9c0 \uc804\ub7b5: \uc77c\ub2e8 \uc548\uc815\ud654\ubd80\ud130<\/h2>\n\n\n\n<p>\uc774\ub7f4 \ub54c\ub294 \ubb34\uc791\uc815 \uc608\uc0b0\uc744 \ud0a4\uc6b0\uae30\ubcf4\ub2e4 <strong>\ud6a8\uc728\uc774 \uc720\uc9c0\ub418\ub294 \ucd5c\uc18c \ub9e4\uccb4 \uc218\uc640 \ucd5c\uc18c \uc608\uc0b0<\/strong>\uc744 \ucc3e\uc544\uc11c \ud604\uc0c1 \uc720\uc9c0\ub97c \uba3c\uc800 \ud558\ub294 \uac8c \uc88b\uc544\uc694. \uc21c\uc11c\ub294 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>1\ub2e8\uacc4: \ub9e4\uccb4\ubcc4 \ud6a8\uc728 \ubd84\uc11d<\/strong>: \ub9e4\uccb4\ub9c8\ub2e4 \uc608\uc0b0 \ub300\ube44 \uc2e4\uc81c \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \uc81c\ub300\ub85c \ub530\uc838\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub2e8\uc21c ROAS\uac00 \uc544\ub2cc \uc2e0\uaddc \uace0\uac1d \ube44\uc911, \uc7ac\uad6c\ub9e4\uc728, LTV \uac19\uc740 \uc694\uc18c\ub97c \ud568\uaed8 \ubd10\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>2\ub2e8\uacc4: \ucd5c\uc801 \uc608\uc0b0 \ucc3e\uae30<\/strong>: \uac01 \ub9e4\uccb4\uc5d0\uc11c \ud6a8\uc728\uc774 \uae09\uaca9\ud788 \ub5a8\uc5b4\uc9c0\uae30 \uc2dc\uc791\ud558\ub294 \uc9c0\uc810(\uc784\uacc4\uc810)\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \uadf8 \uc9c0\uc810\uae4c\uc9c0 \uad11\uace0\ube44\ub97c \uc720\uc9c0\ud558\uace0, \uadf8 \uc774\uc0c1\uc740 \ud22c\uc785\ud558\uc9c0 \uc54a\ub294 \uac8c \uc88b\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>3\ub2e8\uacc4: \uc6b4\uc601 \ubc29\ud5a5 \uacb0\uc815<\/strong>: \uc548\uc815\ud654\uac00 \ub418\uba74 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uc6a9\uc73c\ub85c \u2018\uc218\uc775 \uc548\uc815\u2019\uc5d0 \ub458\uc9c0, \uc544\ub2c8\uba74 \ubcc4\ub3c4 \uc131\uc7a5 \ub4dc\ub77c\uc774\ube0c\ub85c \u2018\uc2e0\uaddc \ud655\ub300\u2019\uc5d0 \ub458\uc9c0 \uacb0\uc815\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check4\">4. \uc131\uc7a5 \uc804\ub7b5: \uc124\ub4dd\ub825\uc73c\ub85c \ub9e4\ucd9c \ub298\ub9ac\uae30<\/h2>\n\n\n\n<p>\uc774\uc81c \ub9e4\ucd9c\uc744 \ub354 \ud0a4\uc6b0\ub824\uba74 \ub2e4\ub978 \uc811\uadfc\uc774 \ud544\uc694\ud574\uc694. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \ucd5c\uc18c\ud55c <strong>PMF(Product-Market Fit)<\/strong>\ub294 \uacbd\uc7c1\uc0ac \uc218\uc900\uc73c\ub85c \uac80\uc99d\ub418\uc5b4 \uc788\uc5b4\uc57c \ud558\uace0, \ub9e4\ucd9c\uc744 \uc2e4\uc81c\ub85c \ub9cc\ub4e4\uc5b4\ub0bc <strong>LMF(Lead-Market Fit)<\/strong> \uba54\ucee4\ub2c8\uc998\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>PMF \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/p>\n\n\n\n<p><strong>1. \uc815\uc131\uc801 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<br><\/strong>&#8211; \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \uacbd\uc7c1\uc0ac\ub791 \ube44\uc2b7\ud558\uac70\ub098 \ub354 \uc88b\uc740\uac00?<br>&#8211; \uc7ac\uad6c\ub9e4\uc728\uc774 \uc5c5\uacc4 \ud3c9\uade0 \uc774\uc0c1\uc778\uac00?<br>&#8211; NPS(\ucd94\ucc9c \uc758\ud5a5)\uac00 \ud50c\ub7ec\uc2a4\uc778\uac00?<br>&#8211;  \uc6b0\ub9ac\ub9cc\uc758 \ucc28\ubcc4\ud654 \ud3ec\uc778\ud2b8\uac00 \ub69c\ub837\ud55c\uac00?<\/p>\n\n\n\n<p><strong>2. \uc815\ub7c9\uc801 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><br>(a) <strong>\ub9ac\ud150\uc158 \ud50c\ub808\ud1a0(Retention Plateau)<\/strong> : \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uacbd\ud5d8\ud55c \uc0ac\uc6a9\uc790 \uc911 \uc77c\uc815 \ube44\uc728\uc774 \uafb8\uc900\ud788 \ub0a8\uc544 \ubc18\ubcf5\ud574\uc11c \uc0ac\uc6a9\ud558\ub294 \u2018\uc794\uc874 \uc0ac\uc6a9\uc790 \uce35\u2019\uc774 \uc548\uc815\uc801\uc73c\ub85c \ud615\uc131\ub41c \uc2dc\uc810 \u2192 \uccab \ubc29\ubb38\uc77c \/ \uccab \uad6c\ub9e4\uc77c \uae30\uc900\uc73c\ub85c D+30 \uc774\uc0c1 \uc2dc\uc810\uc5d0\uc11c \ub9ac\ud150\uc158\uc774 0\uc774 \uc544\ub2c8\ub77c \ud3c9\ud3c9\ud558\uac8c \uc720\uc9c0\ub418\ub294\uac00?<\/p>\n\n\n\n<p>(b) <strong>\ucf54\ud638\ud2b8\ubcc4 Retention Curve<\/strong> : \uccab \ubc29\ubb38 \ud6c4 1\uc77c\/7\uc77c\/30\uc77c Retention Rate \/ \uc7a5\uae30 \uc0ac\uc6a9\uc790(\uc608: 3\ud68c \uc774\uc0c1 \ubc18\ubcf5 \uad6c\ub9e4\uc790)\uc758 \ube44\uc911 \uc99d\uac00 \ucd94\uc774<\/p>\n\n\n\n<p>(c) <strong>DAU\/WAU\/MAU \uc9c0\ud45c<\/strong> : \uc77c\uac04\/\uc8fc\uac04\/\uc6d4\uac04 \uc0ac\uc6a9\uc790 \uc911\ubcf5\ub960, \uc0ac\uc6a9\uc790 \ucda9\uc131\ub3c4 \ud30c\uc545<\/p>\n\n\n\n<p>(d) <strong>Stickiness Ratio<\/strong> : DAU \/ MAU\uac00 0.2 \uc774\uc0c1\uc774\uba74 \uac74\uac15\ud55c \uc0ac\uc6a9\uc790 \uc9d1\ucc29\ub3c4<\/p>\n\n\n\n<p>(e) <strong>\uad6c\ub9e4\uc804\ud658\uc728<\/strong><br>&#8211; \uccab \ubc29\ubb38 \uace0\uac1d \ub300\ube44 \uc2e4\uc81c \uad6c\ub9e4\ud55c \uace0\uac1d\uc758 \ube44\uc728<br>&#8211; \uc0c1\ud488 \uc870\ud68c \u2192 \uc7a5\ubc14\uad6c\ub2c8 \u2192 \uacb0\uc81c \uc2dc\ub3c4 \u2192 \uacb0\uc81c \uc644\ub8cc\uae4c\uc9c0 \ub2e8\uacc4\ubcc4 CVR<\/p>\n\n\n\n<p>(f) <strong>\uc7ac\uad6c\ub9e4, LTV \uad00\ub828<\/strong><br>&#8211; \uccab \uad6c\ub9e4 \ud6c4 30\uc77c\/60\uc77c\/90\uc77c \uc774\ub0b4 \uc7ac\uad6c\ub9e4\uc728<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check5\">5. \ud604\uc2e4\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc640 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5<\/h2>\n\n\n\n<p>\uc131\uc7a5\uae30\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\ub294 ROAS 600% \uac19\uc740 \ub192\uc740 \ubaa9\ud45c\ub97c \uc7a1\uae30 \uc5b4\ub824\uc6cc\uc694. \uc2e0\uaddc \uace0\uac1d\uc740 \ub354 \ube44\uc2f8\uac8c \ub4e4\uc5b4\uc624\ub2c8\uae4c\uc694. \ub300\uc2e0 \ud604\uc2e4\uc801\uc778 ROAS \ubc94\uc704\ub97c \uc124\uc815\ud558\uace0 \uadf8\uac8c \uc720\uc9c0\ub418\uba74 \uc608\uc0b0\uacfc \ub9e4\ucd9c\uc744 \ube60\ub974\uac8c \ud0a4\uc6b0\uba74\uc11c \u2018\uc124\ub4dd\ub825 \u2192 \uc778\uc9c0\ub3c4\u2019\ub85c \ubc14\ub00c\ub294 \uc21c\uac04\uae4c\uc9c0 \uc810\uc720\uc728\uc744 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uac8c \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check6\">6. \uc131\uacf5 \uc9c0\ud45c\uc640 \ubaa8\ub2c8\ud130\ub9c1<\/h2>\n\n\n\n<p>\uc131\uc7a5 \uacfc\uc815\uc5d0\uc11c \uacc4\uc18d \uccb4\ud06c\ud574\uc57c \ud560 \ud575\uc2ec \uc9c0\ud45c\ub294 \uc544\ub798\uc640 \uac19\uc544\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAC(\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ub2e8\uac00)<\/strong>: \uc2dc\uac04\uc774 \uac08\uc218\ub85d \ub0b4\ub824\uac00\ub294 \ud750\ub984\uc778\uc9c0<\/li>\n\n\n\n<li><strong>LTV<\/strong>: CAC\uc758 \ucd5c\uc18c 3\ubc30 \uc774\uc0c1 \uc720\uc9c0\ub418\ub294\uc9c0<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9<\/strong>: \uc6d4\ubcc4\ub85c \ub298\uc5b4\ub098\uace0 \uc788\ub294\uc9c0<\/li>\n\n\n\n<li><strong>\uc2dc\uc7a5 \uc810\uc720\uc728<\/strong>: \uacbd\uc7c1\uc0ac \ub300\ube44 \uc704\uce58\uac00 \uc88b\uc544\uc9c0\uace0 \uc788\ub294\uc9c0<\/li>\n\n\n\n<li><strong>\uc720\uae30\uc801 \ub9e4\ucd9c \ube44\uc911<\/strong>: \uad11\uace0 \uc758\uc874\ub3c4\uac00 \uc11c\uc11c\ud788 \uc904\uc5b4\ub4dc\ub294\uc9c0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \uc9c0\ud45c\ub4e4\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubcf4\uba74\uc11c \uc124\ub4dd\ub825\uc774 \uc778\uc9c0\ub3c4\ub85c \uc804\ud658\ub418\ub294 \uc2dc\uc810\uc744 \ub193\uce58\uc9c0 \uc54a\uc544\uc57c \ud574\uc694. \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uad11\uace0\ube44\ub97c \uc904\uc5ec\ub3c4 \ub9e4\ucd9c\uc774 \uc720\uc9c0\ub418\ub294 <strong>\uc790\uc0dd\ub825 \uc788\ub294 \ube0c\ub79c\ub4dc<\/strong>\ub85c \uc131\uc7a5\ud558\ub294 \uac83\uc744 \ucd5c\uc885 \ubaa9\ud45c\ub85c \uac00\uc57c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-1024x350.jpg\" alt=\"\" class=\"wp-image-8872\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-1024x350.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-300x102.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-768x262.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2-1536x525.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/BAT_\ubc30\ub108_\uac00\ub85c-2.jpg 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc608\uc0b0\uc744 \ub450 \ubc30 \ub298\ub824\ub3c4 \ub9e4\ucd9c\uc774 \uc81c\uc790\ub9ac\ub77c\uba74, BAT\uc5d0\uc11c \uad11\uace0 \uad6c\uc870\ubd80\ud130 \uc81c\ub300\ub85c \ub2e4\ub4ec\uc5b4 \ub4dc\ub9bd\ub2c8\ub2e4.<br>\ube0c\ub79c\ub4dc \uc131\uc7a5\uc758 \ub2e4\uc74c \ub2e8\uacc4, BAT\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694. <\/p>\n\n\n\n<p><strong>\u2192 <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">BAT\uc5d0 \ubb38\uc758\ud558\uae30<\/a><\/strong><br><strong>\u2192<\/strong> <a href=\"https:\/\/www.instagram.com\/batseoul\/\" target=\"_blank\" rel=\"noopener\"><strong>BAT \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc5f0\uad00 \uc544\ud2f0\ud074<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2025 : \uc778\uc9c0\ub3c4\uc640 \uc124\ub4dd\ub825\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ubc29\ubc95<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\"><strong>\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-abtest\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 A\/B \ud14c\uc2a4\ud2b8 : \uc2e4\uc804 \uac00\uc774\ub4dc\uc640 \uc131\uacf5 \uc804\ub7b5<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 7\ubd84 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ud55c\uc815\ub41c \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud6a8\uc728\uc801\uc778 \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc804\ub7b5\uc801 \uc120\ud0dd\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\ud788\u00a0\uc6d4 \uc9d1\ud589 \uad11\uace0\ube44\uac00 1\uc5b5 \uc6d0 \ubbf8\ub9cc\uc774\ub77c\uba74 \ube0c\ub79c\ub4dc\ub294 \ub9e4\uccb4 \ubd84\uc0b0\ubcf4\ub2e4 \ud575\uc2ec \ud0c0\uae43 \uc911\uc2ec\uc758 \uc120\ud0dd\uacfc \uc9d1\uc911, \uadf8\ub9ac\uace0 \uac01 \ub9e4\uccb4\ubcc4 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc6b4\uc601 \uc804\ub7b5\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\uc8e0. \uc774&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[320,319,315],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-320","tag-319","tag-315"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1.png",1024,1024,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1-300x300.png",300,300,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1-768x768.png",768,768,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/08\/smbarticle1.png",1024,1024,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-08-05","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":320,"name":"\uccb4\ud06c\ub9ac\uc2a4\ud2b8","slug":"%ec%b2%b4%ed%81%ac%eb%a6%ac%ec%8a%a4%ed%8a%b8","term_group":0,"term_taxonomy_id":320,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"234"},{"term_id":319,"name":"\uc2a4\ubab0\ube0c\ub79c\ub4dc","slug":"%ec%8a%a4%eb%aa%b0%eb%b8%8c%eb%9e%9c%eb%93%9c","term_group":0,"term_taxonomy_id":319,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"235"},{"term_id":315,"name":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":315,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw","term_order":"239"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/insight\/\" alt=\"\uc778\uc0ac\uc774\ud2b8\"  class=\"category-insight\">\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%b2%b4%ed%81%ac%eb%a6%ac%ec%8a%a4%ed%8a%b8\/\" alt=\"\uccb4\ud06c\ub9ac\uc2a4\ud2b8\"  class=\"post_tag-%ec%b2%b4%ed%81%ac%eb%a6%ac%ec%8a%a4%ed%8a%b8\">\uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%8a%a4%eb%aa%b0%eb%b8%8c%eb%9e%9c%eb%93%9c\/\" alt=\"\uc2a4\ubab0\ube0c\ub79c\ub4dc\"  class=\"post_tag-%ec%8a%a4%eb%aa%b0%eb%b8%8c%eb%9e%9c%eb%93%9c\">\uc2a4\ubab0\ube0c\ub79c\ub4dc<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\"  class=\"post_tag-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=8336"}],"version-history":[{"count":13,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8336\/revisions"}],"predecessor-version":[{"id":10396,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/8336\/revisions\/10396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/8342"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=8336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=8336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=8336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}