{"id":8279,"date":"2025-07-28T21:31:20","date_gmt":"2025-07-28T12:31:20","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8279"},"modified":"2026-03-06T15:08:12","modified_gmt":"2026-03-06T06:08:12","slug":"%ec%8b%a4%eb%ac%b4%ec%97%90%ec%84%9c-%eb%b0%9c%ea%b2%ac%ed%95%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%eb%af%b8%eb%9e%98-8%ec%9b%94-m-kt-insight-week","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%ec%8b%a4%eb%ac%b4%ec%97%90%ec%84%9c-%eb%b0%9c%ea%b2%ac%ed%95%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%eb%af%b8%eb%9e%98-8%ec%9b%94-m-kt-insight-week\/","title":{"rendered":"\uc2e4\ubb34 \uac10\uac01\uc744 \ub418\uc0b4\ub9b4 \uc778\uc0ac\uc774\ud2b8 | 8\uc6d4 <M\/KT Insight Week>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84<\/p>\n\n\n\n

\uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud2b8\ub80c\ub4dc\ub97c \ucad3\uae30\ubcf4\ub2e4\ub294, \ud750\ub984\uc744 \uc77d\uace0 \uc790\uc2e0\ub9cc\uc758 \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\uac04\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc81c\uc548\ud574 \uc654\ub294\ub370\uc694. \uc5ec\uae30\uc5d0\uc11c \ub098\uc544\uac00, \uc774\uc81c\ub294 \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e0 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud750\ub984\uc744 \uc124\uacc4\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5, 5\uac00\uc9c0 \uc2e4\ubb34 \uc778\uc0ac\uc774\ud2b8<\/h2>\n\n\n\n

M\/KT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \uc6e8\ube44\ub098\/\uc138\ubbf8\ub098\uc758 \ud615\ud0dc\ub85c \ub2e4\uc591\ud55c \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc758 \uacbd\ud5d8\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uac04:<\/strong> 8\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04 [8\/25(\uc6d4) ~ 8\/29(\uae08)]
\uac15\uc5f0<\/strong> \uc2dc\uac04<\/strong>: \uc57d 1\uc2dc\uac04 (\uc138\uc158_40\ubd84, Q&A_10-20\ubd84)
(*\uc138\ubbf8\ub098\ub294 \uac15\uc5f0 \uc774\ud6c4, \ucc38\uc5ec\uc790\ub4e4\uacfc\uc758 \uac04\ub2e8\ud55c \ub124\ud2b8\uc6cc\ud0b9 20\ubd84\uc774 \uc9c4\ud589\ub420 \uc608\uc815\uc785\ub2c8\ub2e4)
\ucc38\uc5ec \uc5f0\uc0ac:<\/strong> \uac15\ud558\uc740(\uc624\ub298\uc758\uc9d1 | CRM \ub9c8\ucf00\ud130), \ubc15\uc18c\uc9c4(AB180 | \uadf8\ub85c\uc2a4 \ucee8\uc124\ud134\ud2b8), \uae40\ubbf8\uc9c4(\ub86f\ub370\uce74\ub4dc| CRM \ub9e4\ub2c8\uc800), \uc774\uacbd\uc740 (\ubc30\uc2a4\ud0a8\ub77c\ube48\uc2a4 | \ub9c8\ucf00\ud305\uc804\ub7b5\uc2e4\uc7a5), \uc2e0\ub3d9\ud638 (The OUL. | \ub300\ud45c)
\uc7a5\uc18c<\/strong>
– \uc138\ubbf8\ub098: BAT \uc138\ubbf8\ub098\uc2e4 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[25\uc77c(\uc6d4)19:30\/\uc138\ubbf8\ub098] <\/strong>\uc804\ud658\uc744 \ubd80\ub974\ub294 User Flow \uc124\uacc4\ubc95: \uc774\ud0c8 \uc9c0\uc810 \ubd84\uc11d\ubd80\ud130 \uc2e4\ud5d8\u00b7\ucd5c\uc801\ud654\uae4c\uc9c0<\/h2>\n\n\n\n
\n

\uac15\ud558\uc740 (\uc624\ub298\uc758\uc9d1 | CRM \ub9c8\ucf00\ud130<\/strong>)<\/p>\n\uc804) 29CM | \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130<\/cite><\/blockquote>\n\n\n\n

CRM, \uadf8\ub85c\uc2a4, AI \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0\uc11c \u2018\uac1c\uc778\ud654\u2019\ub294 \ub354 \uc774\uc0c1 \ud2b9\ubcc4\ud55c \uc804\ub7b5\uc774 \uc544\ub2cc \ud544\uc218 \ud0a4\uc6cc\ub4dc\uc785\ub2c8\ub2e4.
\uc911\uc694\ud55c \uac74 \ub204\uad6c\uc5d0\uac8c \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc\uc9c0\uac00 \uc544\ub2c8\ub77c, \uc5b4\ub5a4 \ud750\ub984 \uc18d\uc5d0\uc11c \uc5b8\uc81c \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ud560\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e8\ubc1c\uc131 \uba54\uc2dc\uc9c0\uac00 \uc544\ub2cc \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc124\uacc4\ud558\ub294 \uac83\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc804\ud658\uc744 \ub9cc\ub4dc\ub294 \ud575\uc2ec\uc774 \ub418\uc5c8\uc8e0.\uace0\uac1d \ud750\ub984(User Flow)\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \uc2e4\ud5d8 \uc124\uacc4\uc640 \uad6c\uc870\ud654 \uc804\ub7b5\uc744 \uc18c\uac1c\ud558\uace0 \ub2e8\uc21c\ud55c \ud37c\ub110 \uc6b4\uc601\uc744 \ub118\uc5b4\uc11c \uc804\ud658\uc744 \ub9cc\ub4dc\ub294 \uc9c0\uc810\uacfc \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uacfc\uc758 \uad6c\uc870\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ube44\uc2b7\ud55c \uace0\ubbfc\uc744 \uba3c\uc800 \uacaa\uc740 \ub9c8\ucf00\ud130\uc758 \uc124\uacc4\ubc95\uc774 \uad81\uae08\ud558\ub2e4\uba74, \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uace0\uac1d \uc774\ud0c8 \uc9c0\uc810\uc744 \ubc1c\uacac\ud558\uace0 \uc2e4\ud5d8\uc73c\ub85c \uac1c\uc120\ud558\ub294 \uc124\uacc4 \ubc29\uc2dd
– \uc18c\uc7ac \uc911\uc2ec\uc758 \ucea0\ud398\uc778 \uc6b4\uc601\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud750\ub984 \uc911\uc2ec\uc758 \uc131\uacfc \uc124\uacc4\ub85c \uc2dc\uc57c \ud655\uc7a5
– CRM\/\ud37c\ub110 \uc804\ub7b5\uc5d0\uc11c \ud50c\ub85c\uc6b0 \uc124\uacc4\ub85c \uc9c4\ud654\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c \uc774\ud574
– \uc2e4\uc81c \uc0ac\ub840\ub85c \ubc30\uc6b0\ub294 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uacfc \uad6c\uc870 \ub9cc\ub4e4\uae30<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc2e4\ud5d8\uacfc \ubd84\uc11d\uc744 \ud1b5\ud574 \uc804\ud658\uc744 \uad6c\uc870\uc801\uc73c\ub85c \ub192\uc774\uace0 \uc2f6\uc740 CRM\/\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130
– ‘\uc774\ubca4\ud2b8\u2192\uba54\uc2dc\uc9c0’ \uc911\uc2ec \uc6b4\uc601\uc5d0 \ud55c\uacc4\ub97c \ub290\ub07c\ub294 \uc2e4\ubb34\uc790
– \uace0\uac1d \uc5ec\uc815\uacfc \ub9e5\ub77d \uc911\uc2ec\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc7ac\uc124\uacc4\ud558\uace0 \uc2f6\uc740 PM\/UX\/\ub9c8\ucf00\ud130
– \ud37c\ub110\uc740 \uc775\uc219\ud558\uc9c0\ub9cc \u2018\uc720\uc800 \ud50c\ub85c\uc6b0\u2019 \uc124\uacc4\uc5d0 \ub300\ud55c \uac10\uc774 \ubd80\uc871\ud55c CRM\/\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

[26\uc77c(\ud654)19:30\/\uc138\ubbf8\ub098] <\/strong>\uadf8\ub85c\uc2a4 \ud37c\ub110\uc744 \uc644\uc131\ud558\ub294 CRM \uc804\ub7b5: \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub85c \uc124\uacc4\ud558\ub294 \uc790\ub3d9\ud654 & \uac1c\uc778\ud654<\/h2>\n\n\n\n
\n

\ubc15\uc18c\uc9c4(AB180 | \uadf8\ub85c\uc2a4 \ucee8\uc124\ud134\ud2b8)<\/strong><\/p>\n\uc804)
\uc5d0\ucf54\ub9c8\ucf00\ud305 | \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2a4\ud398\uc15c\ub9ac\uc2a4\ud2b8
John Hancock | \uc601\uc5c5 \ub9c8\ucf00\ud130
Shell | \ub9c8\ucf00\ud305 \ucf54\ub514\ub124\uc774\ud130

\uc8fc\uc694 \uac15\uc5f0 \ud65c\ub3d9)
\ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \uc870\uc9c1\ub9cc\ub4e4\uae30
\ub370\uc774\ud130\ub85c AARRR \ub2e8\uacc4 \uc124\uacc4\ud558\uae30 (Amplitude \ud65c\uc6a9)
\ub9ac\ud150\uc158 \ub525\ub2e4\uc774\ube0c<\/cite><\/blockquote>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc720\uc800\uac00 \ucc98\uc74c \uc720\uc785\ub418\uace0, \ucda9\uc131 \uc720\uc800\uac00 \ub418\uae30\uae4c\uc9c0\uc758 \ud37c\ub110 \uc804\uccb4\ub97c \uad00\ud1b5\ud558\ub294 CRM \uc804\ub7b5\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. CRM\uc744 \ub2e8\uc21c \uba54\uc2dc\uc9c0 \ucc44\ub110\uc774 \uc544\ub2cc, \uadf8\ub85c\uc2a4 \ud37c\ub110\uc758 \uac01 \ub2e8\uacc4\uc640 \ub9de\ubb3c\ub9b0 \uc131\uc7a5 \uad6c\uc870\ub85c \ubc14\ub77c\ubcf4\ub294 \uad00\uc810\uc5d0\uc11c \uc790\ub3d9\ud654\uc640 \uac1c\uc778\ud654\ub97c \ud1b5\ud574 \uc804\ud658\uacfc \ub9ac\ud150\uc158\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc911\uc2ec<\/strong>\uc73c\ub85c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c \ub2e8\uc21c \ud504\ub85c\ubaa8\uc158 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc744 \ub118\uc5b4 \ud37c\ub110 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc720\uc800 \uc774\ud0c8 \uc9c0\uc810\uc744 \ubd84\uc11d\ud558\uace0, \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc790\ub3d9\ud654\ud558\ub294 \ubc95\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\uc138\uc158 \uba54\uc778 Point\u2019s><\/strong><\/p>\n\n\n\n

\uc131\uacfc\ub97c \ubc18\ubcf5\uc2dc\ud0a4\ub294 \ub370\uc774\ud130 \uac80\uc99d\u00b7\uace0\ub3c4\ud654 \ud504\ub85c\uc138\uc2a4
\ud37c\ub110 \uc804 \ub2e8\uacc4\uc5d0\uc11c \uc720\uc800 \uc5ec\uc815 \uc2dc\uac01\ud654
\uc774\ud0c8 \uad6c\uac04\u00b7\uc804\ud658 \ud0c0\uc774\ubc0d \uc2e4\uc2dc\uac04 \ubd84\uc11d\ubc95
\ud589\ub3d9 \ub370\uc774\ud130 \uae30\ubc18 \uc138\uadf8\uba3c\ud2b8 \uc124\uacc4 & \uba54\uc2dc\uc9c0 \ucd5c\uc801\ud654
\uc790\ub3d9\ud654\ub85c \ub9cc\ub4dc\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ucea0\ud398\uc778 \uad6c\uc870<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc720\uc800 \uc5ec\uc815 \uc804\ubc18\uc744 \uc5f0\uacb0\ud558\ub294 CRM \uc790\ub3d9\ud654 \uad6c\uc870 \uc124\uacc4 \ubc29\ubc95\uacfc \uc774\ub97c \uadf8\ub85c\uc2a4 \uc0ac\uace0\ub85c \ub514\ubc38\ub86d \ud558\ub294 \ubc95
– \uc720\uc800\uc758 \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\uad50\ud55c \uc138\uadf8\uba3c\ud2b8 \uc124\uacc4\uc640 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \uba54\uc2dc\uc9c0 \uac1c\uc778\ud654 \uc804\ub7b5<\/strong>
– \ubc18\ubcf5\ub418\ub294 \ucea0\ud398\uc778 \uc548\uc5d0\uc11c \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\ud654\ud558\uace0 \uc804\ud658\u00b7\ub9ac\ud150\uc158\uc744 \ub3d9\uc2dc\uc5d0 \uadf9\ub300\ud654<\/strong>\ud558\ub294 \uc6b4\uc601 \uc778\uc0ac\uc774\ud2b8
– \uc870\uc9c1 \ub0b4 CRM \uc804\ub7b5 \uc218\ub9bd \uc2dc, \ub370\uc774\ud130 \uae30\ubc18 \ud37c\ub110 \uc124\uacc4\u00b7\uac80\uc99d \ud504\ub808\uc784\uc6cc\ud06c \uc815\ub9bd<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c CRM \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\uba70, \uadf8\ub85c\uc2a4 \ud37c\ub110 \uc804\uccb4 \uc131\uacfc\ub97c \uad00\ub9ac\ud558\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130<\/strong>
– CRM\uc744 \ud558\ub098\uc758 ‘\ub9c8\ucf00\ud305 \ucc44\ub110’\uc774 \uc544\ub2cc, \uc804\ud658\uacfc \uc131\uc7a5\uc744 \uc124\uacc4\ud558\ub294 \uc804\ub7b5\uc801 \ub3c4\uad6c\ub85c \ub2e4\ub8e8\uace0 \uc2f6\uc740 \ubd84
– \ub2e8\ubc1c\uc131 \ucea0\ud398\uc778 \uc6b4\uc601\uc744 \ub118\uc5b4 \uc790\ub3d9\ud654\u00b7\uac1c\uc778\ud654\ub85c \uc804\ud658 \uc131\uacfc\uc640 LTV\ub97c \ub192\uc774\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790
– Braze \ub4f1 CRM \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud588\uc9c0\ub9cc, \uc2e4\ud5d8\u00b7\uac80\uc99d\uc744 \ud1b5\ud55c \ucd5c\uc801\ud654 \ubc29\ubc95\uc774 \ub9c9\ub9c9\ud55c \uc2e4\ubb34\uc790
– \ub9ac\uc18c\uc2a4\ub294 \uc81c\ud55c\uc801\uc774\uc9c0\ub9cc, \ub370\uc774\ud130 \uae30\ubc18 \uc124\uacc4\ub85c \uc131\uacfc\ub97c \uad6c\uc870\ud654\ud558\uace0 \uc2f6\uc740 CRM\u00b7\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130<\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

[27\uc77c(\uc218)19:30\/<\/strong>\uc138\ubbf8\ub098] \uc131\uacfc\ub294 \u2018\uc88b\uc740 \ucd94\ub860\u2019\uc5d0\uc11c \uc2dc\uc791\ub41c\ub2e4: \ub370\uc774\ud130\ub85c \uc124\uacc4\ud558\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n
\n

\uae40\ubbf8\uc9c4 (\ub86f\ub370\uce74\ub4dc | CRM \ub9e4\ub2c8\uc800)<\/strong><\/p>\n\uc804)
CJ ENM | \ucee4\uba38\uc2a4 DIV.
\ubbf8\ud2b8\ubc15\uc2a4\uae00\ub85c\ubc8c | CRM \ub9c8\ucf00\ud305, PM
\ud06c\ub9b0\ud1a0\ud53c\uc544 | \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305<\/cite><\/blockquote>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4, CRM, \ucf58\ud150\uce20\ub294 \uc11c\ub85c \ub2e4\ub978 \ub9c8\ucf00\ud305 \uc601\uc5ed\uc77c\uae4c\uc694? \uc774 \ubaa8\ub4e0 \uc601\uc5ed\uc740 \uadf8\ub85c\uc2a4 \uad00\uc810\uc73c\ub85c \ubcf8\ub2e4\uba74 \uc131\uacfc\/\uc804\ud658\uc758 \ud3ec\uc778\ud2b8\uac00 \uc0c8\ub86d\uac8c \ubcf4\uc774\uae30 \uc2dc\uc791\ud574\uc694. \ud575\uc2ec\uc740 \uc804\ud658 \uc911\uc2ec\uc758 \ub2e8\ubc1c\uc801 \ub9c8\ucf00\ud305\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc544\uc6b0\ub974\ub294 \uc2e4\ud5d8 \uae30\ubc18\uc758 \uc131\uacfc \uc911\uc2ec \ub9c8\ucf00\ud305<\/strong>\uc744 \uc124\uacc4\ud558\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n

\uc774 \uc138\uc158\uc5d0\uc11c\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc57c\ub85c \uc804\ud658\uc744 \ub2e4\uc2dc \uc815\uc758\ud558\uace0 AARRR \ud37c\ub110 \uad6c\uc870\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ud574\uc11d\ud558\uace0 \uc2e4\ud5d8\uc744 \uc124\uacc4\ud574\ub098\uac00\ub294\uc9c0<\/strong> \uadf8 \uc0ac\uace0\uc758 \ud750\ub984\uc744 \uc9da\uc5b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e8\uc21c\ud788 \u2018\ubb34\uc5c7\uc744 \ud588\ub294\uac00\u2019\uac00 \uc544\ub2c8\ub77c \u2018\uc65c \uadf8\ub807\uac8c \uc124\uacc4\ud588\ub294\uac00\u2019 \u2018\uadf8 \uacb0\uacfc \uc5b4\ub5a4 \ubcc0\ud654\uac00 \uc788\uc5c8\ub294\uac00\u2019\uc5d0 \uc9d1\uc911\ud55c \ub9ac\ud150\uc158, \ud65c\uc131\ud654, \uc218\uc775\ud654 \uc131\uacfc \ud5a5\uc0c1 \uc0ac\ub840<\/strong>\ub97c \ud568\uaed8 \ub2e4\ub8e8\uba70 \uc131\uc7a5\uc744 \ub9cc\ub4e4\uae30 \uc704\ud55c \uc2e4\ud5d8 \uc124\uacc4\ubc95\uc744 \uc804\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc88b\uc740 \ucd94\ub860\uc744 \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad6c\uc870 \uc124\uacc4\ub97c \uc704\ud55c \ud37c\ub110 \uc0ac\uace0\ubc95<\/strong>
– \uc2e4\uc81c \uc571 \uae30\ubc18 \uc11c\ube44\uc2a4\uc758 \uc2e4\ud5d8 \uacb0\uacfc\uc640 \uc131\uc7a5 \uc9c0\ud45c
– \ub300\uc2dc\ubcf4\ub4dc, \uac00\uc124 \uc124\uacc4, \uc720\uc800 \uc138\ubd84\ud654\uae4c\uc9c0 \uc2e4\ubb34\uc5d0 \ud544\uc694\ud55c \uc2e4\uc804 \uc804\ub7b5<\/strong><\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \u2018\ubc18\ubcf5\u2019 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790
– \ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud5d8\uacfc \ucd5c\uc801\ud654 \ubc29\ubc95\uc744 \ubc30\uc6b0\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130
– CRM, \ud37c\ud3ec\uba3c\uc2a4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc5d0\uc11c \uadf8\ub85c\uc2a4\ub85c \ud655\uc7a5\ud558\uace0\uc790 \ud558\ub294 \uc2e4\ubb34\uc790
– \ub3c4\uba54\uc778 \uc9c0\uc2dd\uacfc \ud37c\ub110 \uc0ac\uace0\ub97c \uc2e4\ubb34\uc5d0 \uc5f0\uacb0\ud558\uace0 \uc2f6\uc740 5\ub144 \ucc28 \uc774\uc0c1 \ub9c8\ucf00\ud130<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[28\uc77c(\ubaa9)19:30\/\uc138\ubbf8\ub098] \uc81c\ud488, \ucf58\ud150\uce20, \uc624\ud504\ub77c\uc778\uc744 \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud130\uc758 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub178\ud558\uc6b0<\/h2>\n\n\n\n
\n

\uc774\uacbd\uc740 (\ubc30\uc2a4\ud0a8\ub77c\ube48\uc2a4 | \ub9c8\ucf00\ud305\uc804\ub7b5\uc2e4\uc7a5)<\/strong><\/p>\n\uc804)
\ub3cc\uace0\ub798\uc720\uad34\ub2e8 | \uae30\ud68d \ucd1d\uad04
\ud604\ub300\uce74\ub4dc | Brand \uae30\ud68d 1 \ud300\uc7a5
\uc81c\uc77c\uae30\ud68d | \uc0bc\uc131\uc804\uc790 AE<\/cite><\/blockquote>\n\n\n\n

\uc0ac\ub77c\uc9c0\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\ub294 \ub2e4\ub974\uac8c \uad00\ucc30\ud558\uace0, \ub2e4\ub974\uac8c \uc2e4\ud589\ud569\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc\ub294 \ube60\ub974\uac8c \ubc14\ub00c\uc9c0\ub9cc \uc624\ub798\ub3c4\ub85d \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub294 \uadf8 \ud750\ub984\uc744 \ub2e4\ub974\uac8c \ubc14\ub77c\ubcf4\uace0 \uc790\uc2e0\ub9cc\uc758 \ubc29\uc2dd\uc73c\ub85c \ud480\uc5b4\ub0b4\uc8e0. \ubc30\uc2a4\ud0a8\ub77c\ube48\uc2a4\ub294 \uc5b4\ub5bb\uac8c \uc2dc\ub300\uc758 \ubcc0\ud654\ub97c \ud3ec\ucc29\ud558\uace0 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0\ud588\uc744\uae4c\uc694?<\/p>\n\n\n\n

\ub2e8\uc21c\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub098 \ucf58\ud150\uce20 \uc81c\uc791 \uc0ac\ub840\ub97c \ub118\uc5b4, \ube0c\ub79c\ub4dc\uc758 \ud5e4\ub9ac\ud2f0\uc9c0\ub97c \uc9c0\ud0a4\uba74\uc11c\ub3c4 \uc2dc\ub300\uc5d0 \ub9de\ub294 \uac10\uac01\uc744 \uc785\ud788\ub294 \ubc29\ubc95, MZ \ud0c0\uae43\uacfc \uc5f0\uacb0\ub418\ub294 \uacbd\ud5d8 \uc911\uc2ec\uc758 \uc124\uacc4 \uadf8\ub9ac\uace0 \uc544\uc774\uc2a4\ud06c\ub9bc\uc774\ub77c\ub294 \ubcf8\uc9c8\uc744 \ub118\uc5b4 \ud32c\ub364\uacfc \uc0ac\ud68c\uc801 \uac00\uce58\uae4c\uc9c0 \ud655\uc7a5\ud558\ub294 \uc0ac\ub840<\/strong>\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e8\uc21c\ud55c \ub9c8\ucf00\ud305 \uc2e4\ud589\uc744 \ub118\uc5b4 \ube0c\ub79c\ub4dc\uc758 \ub9d0\uacfc \ud589\ub3d9, \ucf58\ud150\uce20\uc758 \uacb0\uc744 \uc77c\uad00\ub418\uac8c \ub9cc\ub4dc\ub294 \uc804\ub7b5\uacfc \uae30\ud68d \ubc29\uc2dd \uadf8\ub9ac\uace0 \uadf8 \uc18d\uc5d0 \ub2f4\uae34 \u2018\ube0c\ub79c\ub4dc\ub97c \uc624\ub798 \ub0a8\uac8c \ub9cc\ub4dc\ub294 \uc2dc\uc120\u2019\uc744 \uace0\ubbfc\ud558\uace0 \uc788\ub2e4\uba74 \uc138\uc158\uc744 \ucd94\ucc9c\ub4dc\ub824\uc694.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc81c\ud488, \ucf58\ud150\uce20, \uacf5\uac04\uc774 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \uad6c\uc870\uc801 \uc0ac\uace0 \ud655\uc7a5<\/strong>
– \uc2e4\uc81c \uc0ac\ub840\ub97c \ud1a0\ub300\ub85c \uacbd\ud5d8 \uc911\uc2ec \ub9c8\ucf00\ud305\uc744 \uc804\ub7b5\ud654\ud558\ub294 \ubc29\ubc95\ub860
– \ud5e4\ub9ac\ud2f0\uc9c0 \uc788\ub294 \ube0c\ub79c\ub4dc\uac00 \u2018\uc694\uc998 \ube0c\ub79c\ub4dc\u2019\uac00 \ub418\uae30 \uc704\ud55c \uc2e4\ud589 \uc804\ub7b5 \ud559\uc2b5<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– F&B, \ub9ac\ud14c\uc77c, \uc18c\ube44\uc7ac \ubd84\uc57c\uc758 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\/\uae30\ud68d\uc790<\/strong>
– \uc2e4\ud589 \uc911\uc2ec \ub9c8\ucf00\ud305\uc744 \ub118\uc5b4 \ube0c\ub79c\ub529 \uc804\ub7b5\uae4c\uc9c0 \uace0\ubbfc\ud558\ub294 \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud130
– \uc81c\ud488\/\ucf58\ud150\uce20\/\uacf5\uac04\uc744 \uc5f0\uacb0\ud558\ub294 \ub9c8\ucf00\ud305 \uad6c\uc870\uac00 \uad81\uae08\ud55c \uc2e4\ubb34\uc790<\/strong>
– \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \ucf58\ud150\uce20\uc758 \ubc29\ud5a5\uc131\uc5d0 \uace0\ubbfc\uc774 \ub9ce\uc740 \ube0c\ub79c\ub4dc \ub514\ub809\ud130 \ub610\ub294 \ud300 \ub9ac\ub354
– \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc0b4\ub824 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654 \uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \ub9ac\ub354\/\uc2e4\ubb34\uc790<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

[29\uc77c(\uae08)19:30\/\uc138\ubbf8\ub098] \ud754\ub4e4\ub9ac\ub418, \uc783\uc9c0 \ub9d0\uc544\uc57c \ud560 \uac83\ub4e4: \ubcf8\uc9c8\uc744 \uc9c0\ud0a4\ub294 \ub9ac\ube0c\ub79c\ub529 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/h2>\n\n\n\n
\n

\uc2e0\ub3d9\ud638 (The OUL. | \ub300\ud45c)<\/p>\n\uc804)
\ubaa8\ub098\ubbf8 \ube0c\ub79c\ub4dc \ucd1d\uad04 \ub514\ub809\ud130
Blue-Tomato \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130
ag communications  \ub514\uc790\uc774\ub108<\/cite><\/blockquote>\n\n\n\n

\u2013 \ubaa8\ub098\ubbf8 153\uc758 \uc2e4\uc804 \uc804\ub7b5\uacfc \ub514\uc790\uc778\uc53d\ud0b9 \uae30\ubc18 \ubb38\uc81c \ud574\uacb0\ubc95<\/strong><\/p>\n\n\n\n

\ubaa8\ub098\ubbf8\ub294 \ub2e8\uc21c\ud55c \ubb38\uad6c \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \uc138\ub300\ub97c \uad00\ud1b5\ud558\ub294 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uad6c\ucd95\ud574\uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 60\ub144\uc774\ub77c\ub294 \uc2dc\uac04\ub9cc\ud07c\uc774\ub098 \uacac\uace0\ud574\uc9c4 \u2018\uc775\uc219\ud568\u2019\uc740 \ubcc0\ud654\uc758 \uac00\uc7a5 \ud070 \uc7a5\ubcbd\uc774 \ub418\uae30\ub3c4 \ud588\uc8e0.<\/p>\n\n\n\n

\uc774 \uc138\uc158\uc5d0\uc11c\ub294 \u2018153 \ubcfc\ud39c\u2019\uc774\ub77c\ub294 \uc81c\ud488 \ud558\ub098\uc5d0\uc11c \ucd9c\ubc1c\ud574 \uc5b4\ub5bb\uac8c 60\ub144 \uae30\uc5c5 \ubaa8\ub098\ubbf8\uac00 \ub9ac\ube0c\ub79c\ub529 \uc804\ud658\uc5d0 \uc131\uacf5\ud588\ub294\uc9c0, \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uc815\ub9bd\ud558\uace0 \ud32c\ub364\uc744 \ub9cc\ub4e4\uba70 \uc870\uc9c1 \ub0b4\ubd80\uc758 \ubcc0\ud654\uae4c\uc9c0 \uc774\ub04c\uc5b4\ub0b8 \uc2e4\uc804 \uc804\ub7b5<\/strong>\uc744 \uc804\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud604\uc5c5 \ub9c8\ucf00\ud130\uc758 \uad00\uc810\uc5d0\uc11c \ub9ac\ube0c\ub79c\ub529\uc758 \ucd9c\ubc1c\uc810\uacfc \ubcbd\uc5d0 \ubd80\ub52a\ud614\ub358 \uc21c\uac04\ub4e4, \ud611\uc5c5\uacfc \uc124\ub4dd\uc744 \uac70\uccd0 \uc131\uacfc\ub85c \uc5f0\uacb0\ub418\uae30\uae4c\uc9c0\uc758 \uad6c\uccb4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/strong> \ud2b9\ud788 \ub514\uc790\uc778\uc53d\ud0b9\uc744 \ube0c\ub79c\ub529 \uc804\ub7b5\uc5d0 \uc5b4\ub5bb\uac8c \uc811\ubaa9\ud588\ub294\uc9c0, \uc2e4\uc81c \ube0c\ub79c\ub4dc\/\ub9c8\ucf00\ud305\/\ube44\uc988\ub2c8\uc2a4 \uad00\uc810\uc5d0\uc11c \u2018\ubb38\uc81c\ub97c \ud574\uacb0\ud574\ub0b4\ub294 \ub514\uc790\uc778\u2019\uc758 \ud798<\/strong>\uc744 \ud568\uaed8 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– 60\ub144 \ub808\uac70\uc2dc \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub86d\uac8c \ub9cc\ub4dc\ub294 \u2018\ub514\uc790\uc778 \uae30\ubc18 \ube0c\ub79c\ub529 \uc804\ub7b5\u2019
– \uc81c\ud488 \u2192 \ube0c\ub79c\ub4dc \u2192 \ud32c\ub364\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac00\uce58 \ud655\uc7a5 \uad6c\uc870
– \uc870\uc9c1 \ub0b4\ubd80 \uc124\ub4dd\uacfc \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ub418\ub294 \uc2e4\ubb34\ud615 \ub9ac\ube0c\ub79c\ub529 \ud504\ub85c\uc138\uc2a4
– \uc2a4\ud0c0\ud2b8\uc5c5\ubd80\ud130 \uc911\uacac \ube0c\ub79c\ub4dc\uae4c\uc9c0 \uc801\uc6a9 \uac00\ub2a5\ud55c \ub514\uc790\uc778\uc53d\ud0b9\uc758 \uc2e4\uc804 \ubc29\uc2dd<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ub9ac\ube0c\ub79c\ub529\uc744 \uace0\ubbfc \uc911\uc778 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130 \ub610\ub294 \ube0c\ub79c\ub4dc \ub2f4\ub2f9\uc790
– \ub514\uc790\uc778 \ubc29\ud5a5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uace0 \uc2f6\uc740 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130
– \ub514\uc790\uc778, \ube0c\ub79c\ub529, \ub9c8\ucf00\ud305\uc744 \ud568\uaed8 \uace0\ubbfc\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \ub300\ud45c \ubc0f \uae30\ud68d\uc790
– \uc870\uc9c1 \ub0b4\ubd80\uc758 \ubcc0\ud654\uc640 \uc2e4\ud589\uc744 \ud568\uaed8 \uc124\uacc4\ud574\uc57c \ud558\ub294 \ube0c\ub79c\ub4dc \ub9ac\ub354
– \ub9c8\ucf00\ud305 \uc790\uc6d0\uc774 \ubd80\uc871\ud55c \uc870\uc9c1\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub0b4\uc57c \ud558\ub294 \uc2e4\ubb34\uc9c4<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84 \uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud2b8\ub80c\ub4dc\ub97c \ucad3\uae30\ubcf4\ub2e4\ub294, \ud750\ub984\uc744 \uc77d\uace0 \uc790\uc2e0\ub9cc\uc758 \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\uac04\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc81c\uc548\ud574 \uc654\ub294\ub370\uc694. \uc5ec\uae30\uc5d0\uc11c \ub098\uc544\uac00, \uc774\uc81c\ub294 \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e0 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\uc5d0 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