{"id":8185,"date":"2025-06-26T17:00:52","date_gmt":"2025-06-26T08:00:52","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=8185"},"modified":"2026-03-06T15:08:21","modified_gmt":"2026-03-06T06:08:21","slug":"marketing-branding-mkt-insight-week-july-7","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/marketing-branding-mkt-insight-week-july-7\/","title":{"rendered":"\uc2e4\ubb34\uc5d0\uc11c \ubc1c\uacac\ud55c \ube0c\ub79c\ub4dc\uc758 \ubbf8\ub798 | 7\uc6d4 <M\/KT Insight Week>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 9\ubd84<\/p>\n\n\n\n

\uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud2b8\ub80c\ub4dc\ub97c \ucad3\uae30\ubcf4\ub2e4\ub294, \ud750\ub984\uc744 \uc77d\uace0 \uc790\uc2e0\ub9cc\uc758 \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\uac04\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc81c\uc548\ud574 \uc654\ub294\ub370\uc694. \uc5ec\uae30\uc5d0\uc11c \ub098\uc544\uac00, \uc774\uc81c\ub294 \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e0 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\ud750\ub984\uc744 \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc804\ud569\ub2c8\ub2e4<\/h2>\n\n\n\n

M\/KT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \uc6e8\ube44\ub098\/\uc138\ubbf8\ub098\uc758 \ud615\ud0dc\ub85c \ub2e4\uc591\ud55c \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc758 \uacbd\ud5d8\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uac04:<\/strong> 7\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04 [7\/29(\ud654) ~ 7\/31(\ubaa9)]
\uac15\uc5f0<\/strong> \uc2dc\uac04<\/strong>: \uc57d 1\uc2dc\uac04 (\uc138\uc158_40\ubd84, Q&A_10-20\ubd84)
(*\uc138\ubbf8\ub098\ub294 \uac15\uc5f0 \uc774\ud6c4, \ucc38\uc5ec\uc790\ub4e4\uacfc\uc758 \uac04\ub2e8\ud55c \ub124\ud2b8\uc6cc\ud0b9\uc774 \uc9c4\ud589\ub420 \uc608\uc815\uc785\ub2c8\ub2e4)
\ucc38\uc5ec \uc5f0\uc0ac:<\/strong> \uc804\ubbf8\ud76c(\uceec\ub9ac | \uc0c1\ud488\ub9c8\ucf00\ud305\ubcf8\ubd80 \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \uadf8\ub8f9\uc7a5), \ubc15\ubbfc\uc131(\ub370\uc774\ud130\ub77c\uc774\uc988 | CSO), \uae40\uc219\uc815((\uc804) CJ ENM | \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \ud300 \ub9ac\ub4dc), \uae40\uc9c0\uc6d0 (\ubc14\ube44\ud1a1 | CMO)
\uc7a5\uc18c<\/strong>
– \uc6e8\ube44\ub098: ZOOM
– \uc138\ubbf8\ub098: BAT \uc138\ubbf8\ub098\uc2e4 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

[29\uc77c(\ud654)19:30\/\uc138\ubbf8\ub098] <\/strong>\uc774\ud0c8\ub960 \ub0ae\ucd94\uace0 \uc804\ud658\uc728 2\ubc30\ub85c: \uceec\ub9ac\uc758 \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \uc2e4\ud5d8 \uc804\ub7b5<\/h2>\n\n\n\n
\n

\uc804\ubbf8\ud76c (\uceec\ub9ac | \uc0c1\ud488\ub9c8\ucf00\ud305\ubcf8\ubd80 \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \uadf8\ub8f9\uc7a5<\/strong>)<\/p>\n\uc804) (\uc8fc)\uc774\ub79c\ub4dc \ub9ac\ud14c\uc77c | IMC manager
E-Land Group | Head of Brand<\/cite><\/blockquote>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc740 \u2018\uc0ac\uc774\ud2b8\uc5d0 \ub4e4\uc5b4\uc628 \uace0\uac1d\uc744 \uc5b4\ub5bb\uac8c \uacb0\uc81c\uae4c\uc9c0 \uc774\ub04c \uac83\uc778\uac00\u2019\uc5d0 \ub300\ud55c \uc628\uc0ac\uc774\ud2b8\uc6f9 \uc124\uacc4\uc640 \uc18c\uc7ac \ud504\ub85c\ubaa8\uc158 \uc2e4\ud5d8 \uc124\uacc4 \ub4f1 \uc2e4\ud589 \uc911\uc2ec \uc804\ub7b5\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e8\uc21c\ud788 \ub178\ucd9c\uc774\ub098 \ud074\ub9ad\ub9cc\uc744 \ubcf4\uace0 \ub05d\ub0b4\ub294 \uac8c \uc544\ub2c8\ub77c, \uc628\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc5b4\ub5a4 \uad6c\uc88c, \uc5b4\ub5a4 \ucf58\ud150\uce20, \uc5b4\ub5a4 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc774 \uc2e4\uc81c \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0\ub97c \ub370\uc774\ud130\uc640 \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ud480\uc5b4\ub0b4\ub294 \uacfc\uc815<\/strong>\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uceec\ub9ac\uac00 \uc2e4\ubb34\uc5d0\uc11c \ubc18\ubcf5\ud558\uace0 \uc788\ub294 \uc2e4\ud5d8 \uc124\uacc4, \uc9c0\ud45c \uae30\ubc18 \ud310\ub2e8, \uadf8\ub9ac\uace0 \ud37c\ud3ec\uba3c\uc2a4-CRM-\uc628\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20 \uac04\uc758 \uc720\uae30\uc801\uc778 \uc5f0\uacb0 \uc804\ub7b5\uae4c\uc9c0, \uc2e4\ubb34\uc790\ub4e4\uc774 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\uc640 \u2018\uc0dd\uac01\uc758 \ud2c0\u2019\uc744 \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc2e4\uc81c \uace0\uac1d \uc5ec\uc815 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uac8c \ub9cc\ub4dc\ub294 \uc628\uc0ac\uc774\ud2b8 \uc124\uacc4\ubc95<\/strong>
– 52\uc8fc \ud504\ub85c\ubaa8\uc158 \uce98\ub9b0\ub354 \uc6b4\uc601 \ub178\ud558\uc6b0<\/strong>\uc640, \ub9e4\uc8fc \uc2e4\ud5d8\uc744 \ubc18\ubcf5\ud558\ub294 \uc804\ub7b5\uc801 \uc0ac\uace0
– \uc804\ud658\uc728\uc774 \ub192\uc740 \uad6c\uc88c \uad6c\uc131 \uc6d0\ub9ac<\/strong>\uc640 \uc2e4\ud5d8\uc744 \ud1b5\ud55c \ucd5c\uc801\ud654 \ubc29\ubc95
– DAU\ub97c \ub2e8\uc21c \uc9c0\ud45c\uac00 \uc544\ub2c8\ub77c \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ud588\ub358 \uacbd\ud5d8\ub4e4<\/strong>
– \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc2dc\ud589\ucc29\uc624\uc640 \uceec\ub9ac\uc758 \uc2e4\ud5d8 \uc124\uacc4 \uc0ac\ub840\ub4e4<\/strong><\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc77c\uc0c1\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uace0, \ubb38\uc81c\ub97c \u2018\uc990\uac81\uac8c\u2019 \ud574\uacb0\ud558\uace0 \uc2f6\uc740 \uc0ac\ub78c
– \uc804\ud658\uc728 \uac1c\uc120\uc774 \uc8fc\uc694 \ubaa9\ud45c\uc778 \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc790<\/strong>
– DAU \uc218\uce58\ub97c \uc5b4\ub5bb\uac8c \uc2e4 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ud560\uc9c0 \uace0\ubbfc\ud558\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130<\/strong>
– CRM \ucfe0\ud3f0\/\ud61c\ud0dd \uc804\ub7b5\uacfc \uc628\uc0ac\uc774\ud2b8 \uc5f0\uacc4\ub97c \uace0\ubbfc\ud558\ub294 CRM \ub2f4\ub2f9\uc790<\/strong>
– \uc0ac\uc774\ud2b8 \uad6c\uc870, \ud050\ub808\uc774\uc158 \uc804\ub7b5, \ud504\ub85c\ubaa8\uc158 \uae30\ud68d\uc744 \ud1b5\ud574 \uace0\uac1d \ub9ac\ud150\uc158\uacfc \ud0d0\uc0c9 \uacbd\ud5d8\uc744 \uac15\ud654\ud558\uace0 \uc2f6\uc740 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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[30\uc77c(\uc218)19:30\/\uc138\ubbf8\ub098] <\/strong>\ub9e4\ucd9c\uc744 \uc6c0\uc9c1\uc774\ub294 \uace0\uac1d \ub370\uc774\ud130, AI\ub85c \uc124\uacc4\ud558\ub294 \ucd08\uac1c\uc778\ud654 CRM<\/h2>\n\n\n\n
\n

\ubc15\ubbfc\uc131 (\ub370\uc774\ud130\ub77c\uc774\uc988 | CSO)<\/strong><\/p>\n\uc804) \uce74\uce74\uc624 | \ub370\uc774\ud130 \ubd84\uc11d\uac00<\/cite><\/blockquote>\n\n\n\n

CRM\uc740 \uc5ec\uc804\ud788 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \u2018\uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uacfc\uc81c\u2019\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 AI \uae30\uc220\uc758 \uc811\ubaa9\uc73c\ub85c CRM\uc740 \ub354 \uc774\uc0c1 \ubcf5\uc7a1\ud55c \ub9ac\ud3ec\ud2b8 \uc791\uc131\uc774\ub098 \uc218\uae30 \uc138\uadf8\uba3c\ud2b8 \uc791\uc5c5\uc774 \uc544\ub2cc, \uc790\ub3d9\ud654\ub418\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc18\uc751\ud558\ub294 \uc804\ub7b5\uc801 \ubb34\uae30\uac00 \ub418\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \ub9c8\ucf00\ud130\uac00 \uc9c1\uc811 \uc190\uc27d\uac8c \uc2e4\ud589 \uac00\ub2a5\ud55c \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud574\uc84c\uc8e0.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \ub370\uc774\ud130\ub77c\uc774\uc988\uac00 \uc5f0\uad6c\ud55c \uacb0\uacfc\uc640 \uc0ac\ub840 \uc704\uc8fc\ub85c \u2018\ub370\uc774\ud130 \uae30\ubc18 \uac1c\uc778\ud654\u2019\ub97c \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc5f0\uacb0\ud588\ub358 \uc804\ub7b5\uacfc \ubc29\ubc95\ub860\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. CRM\uc774 \uc9c0\ub098\uce58\uac8c \uc218\uc791\uc5c5\uc774 \ub9ce\uc544, \ud6a8\uc6a9\uac10\uc774 \ub5a8\uc5b4\uc9c0\ub294 \ubd88\ud3b8\ud55c \uc791\uc5c5\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc168\ub2e4\uba74 CRM \uc131\uacfc \ubd84\uc11d, \ub370\uc774\ud130 \uae30\ubc18 \uace0\uac1d \uc5ec\uc815 \ud0c0\uae30\ud305, \uadf8\ub9ac\uace0 AI \uae30\uc220\ub85c \u2018\ub204\uad6c\uc5d0\uac8c, \uc5b8\uc81c, \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\ub97c, \uc5b4\ub5a4 \ucc44\ub110\ub85c \ubcf4\ub0bc \uac83\uc778\uac00\u2019\uc640 \uac19\uc740 \uc9c0\uc810\uc5d0\uc11c \uc790\ub3d9\ud654\ud55c \ucd08\uac1c\uc778\ud654 \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– CRM\uc73c\ub85c \uc2e4\uc81c \ub9e4\ucd9c\uc744 \ubc14\uafbc \ube0c\ub79c\ub4dc\ub4e4\uc758 \uacf5\ud1b5 \uc804\ub7b5
– \ucd08\uac1c\uc778\ud654 CRM \uc804\ub7b5\uc744 \uc27d\uac8c \uc124\uacc4\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c
– \ud37c\ub110 \ub2e8\uacc4\ubcc4 CRM \ud0c0\uae30\ud305 \uc124\uacc4\ubc95
– AI\uac00 CRM\uc744 \ubc14\uafbc \ubc29\uc2dd\uacfc \uc2e4\ubb34 \uc801\uc6a9 \uc0ac\ub840<\/strong>
– AI\uac00 \uba54\uc2dc\uc9c0 \uc18c\uc7ac, \ucd94\ucc9c \uc0c1\ud488, \uc804\uc1a1 \ud0c0\uc774\ubc0d\uae4c\uc9c0 \uc790\ub3d9\ud654\ud558\ub294 \ubc95<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc6b4\uc601 \uc911\uc774\uac70\ub098 CRM\uc744 \ub3c4\uc785\ud558\uace0\uc790 \ud558\ub294 \uc2e4\ubb34\uc790
– \uc774\ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc2e4\uc9c8\uc801 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ud558\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130
– \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778\uacfc CRM\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubcf4\uace0 \uc2f6\uc740 \uc2e4\ubb34 \ub2f4\ub2f9\uc790
– \uc790\ub3d9\ud654\uc640 AI \uae30\uc220\ub85c \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc2dc\ub3c4\ud558\uace0\uc790 \ud558\ub294 \ud300 \ub9ac\ub354
– \ub2e8\uc21c \ud234 \uc0ac\uc6a9\ubc95\uc774 \uc544\ub2cc, \uc804\ub7b5\uacfc \uc2e4\ud589\uc744 \ubaa8\ub450 \uc774\ud574\ud558\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

[31\uc77c(\ubaa9)17:00\/\uc6e8\ube44<\/strong>\ub098] \ubcf4\uc774\ub294 \ucf58\ud150\uce20, \ud314\ub9ac\ub294 \ucf58\ud150\uce20: \uc2e4\ubb34\uc790\uac00 \ub193\uce58\uba74 \uc548 \ub418\ub294 \uacbd\uacc4\uc758 \uac10\uac01<\/h2>\n\n\n\n
\n

\uae40\uc219\uc815 (Giirin Corporation | \ub300\ud45c)<\/strong><\/p>\n\uc804)
blank corporation \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4 \ud300 \ub9e4\ub2c8\uc800
YG Entertainment \ucf58\ud150\uce20 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc81d\ud2b8 \ub9e4\ub2c8\uc800
CJ E&M \ucf58\ud150\uce20 \uad11\uace0 \uc138\uc77c\uc988 & IMC<\/cite><\/blockquote>\n\n\n\n

\ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\uc758 \uacbd\uacc4\uac00 \uc0ac\ub77c\uc9c4 \uc2dc\ub300, \uc2e4\ubb34\uc790\ub294 \ub354 \uc774\uc0c1 \ud55c \uac00\uc9c0 \uc2dc\uc120\ub9cc\uc73c\ub85c \uc131\uacfc\ub97c \ub0b4\ub294 \uac74 \uc5b4\ub824\uc6cc\uc84c\uc5b4\uc694. \uc774\ubc88 M\/KT \uc6e8\ube44\ub098\uc5d0\uc11c\ub294 YG\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \ube14\ub7ad\ud06c\ucf54\ud37c\ub808\uc774\uc158 \ub4f1\uc5d0\uc11c \ub2e4\uc591\ud55c \uc2e4\ubb34 \uacbd\ud5d8\uc744 \uc313\uc544\uc628 \uae40\uc219\uc815 \uc5f0\uc0ac\ub2d8\uacfc \u2018\ubcf4\uc5ec\uc9c0\ub294 \ucf58\ud150\uce20\u2019\uc640 \u2018\ud314\ub9ac\ub294 \ucf58\ud150\uce20\u2019 \ub450 \uac1c\uc758 \uc2dc\uc120\uc73c\ub85c \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\uc758 \ubcf8\uc9c8<\/strong>\uc744 \ud30c\ud5e4\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\ucf00\ud130\uac00 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 \uc804\ub7b5\uc801 \uc0ac\uace0\uc640 \uc2e4\uc804 \ud301, \uadf8\ub9ac\uace0 \ub098\ub9cc\uc758 \uc2dc\uc120\uc744 \uc810\uac80\ud558\uace0 \ud655\uc7a5\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uc720\ud560 \uc608\uc815\uc774\ub2c8, \ube0c\ub79c\ub4dc\uc640 \ucee4\uba38\uc2a4\uc758 \uacbd\uacc4\uc5d0\uc11c \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \ubd84\ub4e4\uaed8 \ucd94\ucc9c<\/strong>\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc138\uc158\uc758 \ubaa9\ud45c<\/strong>
– \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\ub97c \ubc14\ub77c\ubcf4\ub294 \ub2e4\uc591\ud55c \ucd9c\ubc1c\uc810\uacfc \uad00\uc810\uc758 \ucc28\uc774\ub97c \uc774\ud574\ud558\uae30
– \uacb0\uad6d \ubaa9\uc801\uc9c0\ub294 \ucee4\uba38\uc2a4.  \ucf58\ud150\uce20\ub294 \uadf8 \uae38 \uc704\uc5d0 \uc788\ub294 \uc804\ub7b5\uc774\ub77c\ub294 \uac83\uc744 \uc774\ud574\ud558\uae30
– \ub9c8\ucf00\ud130\ub85c\uc11c \ub098\uc758 \u2018\uc2dc\uc120\u2019\uc740 \uc5b4\ub514\uc5d0 \uba38\ubb3c\uace0 \uc788\ub294\uc9c0 \uae68\ub2eb\uace0, \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \ucc44\uc6cc\uac00\uae30<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\uac00 \ub3d9\uc2dc\uc5d0 \uc694\uad6c\ub418\ub294 \uc2dc\ub300\uc758 \uc2e4\ubb34 \ud658\uacbd \uc774\ud574<\/strong>
– \ud0c0\uac9f \uc911\uc2ec\uc73c\ub85c \ucf58\ud150\uce20\uc758 \ud615\uc2dd\u00b7\ucc44\ub110\u00b7\uac10\uc815\uc120\uc744 \uae30\ud68d\ud558\ub294 \uad00\uc810<\/strong> \uc815\ub9ac
– \ucf58\ud150\uce20\uac00 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uc774\uc720<\/strong>\ub97c \ucee4\uba38\uc2a4 \uc2dc\uc120\uc5d0\uc11c \uc810\uac80
– \u2018\ubcf4\uc5ec\uc8fc\ub294 \ucf58\ud150\uce20\u2019<\/strong>\uc640 \u2018\ud314\ub9ac\ub294 \ud750\ub984\u2019<\/strong>\uc758 \uc811\uc810\uc744 \ub9e5\ub77d\uc73c\ub85c \uc124\uacc4\ud558\uae30
– \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc2e4\ubb34\uc790\uac00 \uac16\ucdb0\uc57c \ud560 \ud575\uc2ec \uac10\uac01: \uc2dc\uc120, \ub9e5\ub77d, \uc989\uc2dc\uc131<\/strong><\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ucf58\ud150\uce20\ub294 \uc798 \ub9cc\ub4e4\uc9c0\ub9cc, \uc804\ud658\uc774\ub098 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc544 \uace0\ubbfc\uc778 \ub9c8\ucf00\ud130<\/strong>
– \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc911\uc2ec\uc73c\ub85c \uc77c\ud558\uace0 \uc788\uc9c0\ub9cc, \ube0c\ub79c\ub529\uacfc \ucf58\ud150\uce20\uc758 \uac10\uac01<\/strong>\uc774 \ubd80\uc871\ud558\ub2e4\uace0 \ub290\ub07c\ub294 \uc2e4\ubb34\uc790
– \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\ub97c \ud558\uace0 \uc788\uc9c0\ub9cc \uc815\ud655\ud788 \ubb58 \uc798\ud558\uace0 \uc788\ub294\uc9c0, \ubb34\uc5c7\uc774 \ubd80\uc871\ud55c\uc9c0 \uc810\uac80\ud558\uace0 \uc2f6\uc740 \ubd84
– \ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\ub97c \ub530\ub85c \ubcf4\uc9c0 \uc54a\uace0, \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc5f0\uacb0\ud574 \uc0ac\uace0\ud558\uace0 \uc2f6\uc740 \ube0c\ub79c\ub4dc\/\ucee4\uba38\uc2a4 \ub2f4\ub2f9\uc790<\/strong>
– \ucf58\ud150\uce20 \uc81c\uc791\uc790\uc640 \ucee4\uba38\uc2a4 \uc6b4\uc601\uc790 \uc0ac\uc774\uc5d0\uc11c \uc870\uc728\uacfc \ud611\uc5c5\uc758 \uac10\uac01\uc744 \ud0a4\uc6b0\uace0 \uc2f6\uc740 \ubd84
– \ucf58\ud150\uce20 \ucee4\uba38\uc2a4 \uc870\uc9c1\uc744 \ub9cc\ub4e4\uac70\ub098, \uadf8 \uc548\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\ud5a5\uc744 \uc124\uc815\ud574\uc57c \ud558\ub294 \ub9ac\ub354<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[31\uc77c(\ubaa9)19:30\/\uc138\ubbf8\ub098] \ud50c\ub7ab\ud3fc \ub9c8\ucf00\ud130\uc758 \ucea0\ud398\uc778 \uc124\uacc4\ubc95: \ube0c\ub79c\ub529+\ud37c\ud3ec\uba3c\uc2a4 \ud1b5\ud569 \uc2e4\ud589 \uac00\uc774\ub4dc<\/h2>\n\n\n\n
\n

\uae40\uc9c0\uc6d0 (\ubc14\ube44\ud1a1 | CMO<\/strong>)<\/p>\n\uc804) \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \uadf8\ub8f9 | \uc774\ub2c8\uc2a4\ud504\ub9ac \uc2dc\ub2c8\uc5b4 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130
\uc81c\uc77c\uae30\ud68d | Account Manager<\/cite><\/blockquote>\n\n\n\n

\ud50c\ub7ab\ud3fc \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc790\uac00 \uac00\uc7a5 \uc790\uc8fc \ub9c8\uc8fc\ud558\ub294 \uc9c8\ubb38,
“\ud37c\ud3ec\uba3c\uc2a4\ub97c \uc7a1\uc73c\uba74 \ube0c\ub79c\ub529\uc740 \ub193\uce58\ub294 \uac78\uae4c?” “\uc608\uc0b0\uc774 \uc801\uc73c\uba74 \ube0c\ub79c\ub529\uc740 \ud3ec\uae30\ud574\uc57c \ud560\uae4c?”<\/strong>
\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uc2e4\ubb34 \ub51c\ub808\ub9c8\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \ud574\ubc95\uacfc \uc804\ub7b5 \uc804\ud658\uc758 \ud0c0\uc774\ubc0d<\/strong>\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd08\uae30 \ube0c\ub79c\ub4dc\uac00 \uc801\uc740 \uc608\uc0b0\uacfc \ud55c\uc815\ub41c \ub9ac\uc18c\uc2a4 \uc548\uc5d0\uc11c \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub294\uc9c0\ubd80\ud130, \uc131\uc7a5 \ub2e8\uacc4\uc5d0\uc11c \uac01 \uc804\ub7b5\uc744 \uace0\ub3c4\ud654\ud558\uc5ec \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ud6a8\uc728\uc744 \uc7a1\ub294 \ubc29\ubc95\uae4c\uc9c0<\/strong>, \ubc14\ube44\ud1a1\uc758 \ub2e4\ub098\uce74, \uc774\ub098\uc5f0 \ucea0\ud398\uc778 \ubc0f \uc2e0\uaddc \ucea0\ud398\uc778\uc744 \uc911\uc2ec\uc73c\ub85c \ub2e8\uacc4\ubcc4 \ucea0\ud398\uc778 \uc124\uacc4\uc640 \uc6b4\uc601 \ud504\ub808\uc784\uc744 \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc801\uc740 \uc608\uc0b0\uc5d0\uc11c\ub3c4 \ube0c\ub79c\ub4dc \uc784\ud329\ud2b8\ub97c \ub9cc\ub4dc\ub294 \ube0c\ub79c\ub529+\ud37c\ud3ec\uba3c\uc2a4 \uc804\ub7b5<\/strong>
– \ube0c\ub79c\ub4dc \uc131\uc7a5 \ub2e8\uacc4\ub9c8\ub2e4 \ud6a8\uc728\uc801\uc778 \uadf8\ub85c\uc2a4 \uc804\ub7b5\uc744 \uc124\uacc4<\/strong>\ud558\ub294 \ubc29\ubc95
– \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ub9e4\ucd9c\uc744 \ud568\uaed8 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uace0\ub3c4\ud654 \uc0ac\ub840<\/strong>
– \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uac15\ud654<\/strong>\ud558\uc5ec \ucc28\ubcc4\ud654\ud558\ub294 \ube0c\ub79c\ub529 \ucea0\ud398\uc778 \uc804\ub7b5<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\uc758 \ube44\uc911\uc744 \uace0\ubbfc\ud558\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130<\/strong>
– \ud37c\ud3ec\uba3c\uc2a4 \uc131\uc7a5\uc774 \ud55c\uacc4\uc5d0 \ubd80\ub52a\ud788\uba70 \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\uc758 \ud544\uc694<\/strong>\ub97c \ub290\ub07c\ub294 \uc2e4\ubb34\uc790
– \ube0c\ub79c\ub529\uc758 \uc911\uc694\uc131\uc740 \uc54c\uc9c0\ub9cc \uc5b4\ub5bb\uac8c \uc2e4\ubb34\uc5d0 \ub179\uc77c\uc9c0 \ub9c9\ub9c9\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<\/strong>
– \uc5bc\ub9ac\uc2a4\ud14c\uc774\uc9c0 \uc2a4\ud0c0\ud2b8\uc5c5\u00b7IT\uae30\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc124\uacc4<\/strong>\ud558\uace0 \uc788\ub294 \ubd84
– \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uba70 \ub2e4\uc74c \uc131\uc7a5 \ub2e8\uacc4\ub85c \ub3c4\uc57d\ud558\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130\/\ub9ac\ub354<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 9\ubd84 \uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud2b8\ub80c\ub4dc\ub97c \ucad3\uae30\ubcf4\ub2e4\ub294, \ud750\ub984\uc744 \uc77d\uace0 \uc790\uc2e0\ub9cc\uc758 \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\uac04\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc81c\uc548\ud574 \uc654\ub294\ub370\uc694. \uc5ec\uae30\uc5d0\uc11c \ub098\uc544\uac00, \uc774\uc81c\ub294 \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e0 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4….<\/p>\n","protected":false},"author":4,"featured_media":8210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[306],"tags":[277,278,279,281,222,223],"class_list":["post-8185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-m-kt","tag-278","tag-279","tag-281","tag-222","tag-bat"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-scaled.jpg",2560,1484,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-300x174.jpg",300,174,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-768x445.jpg",768,445,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/06\/7_mkt_insight_week-1024x593.jpg",1024,593,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-06-26","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":306,"name":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c","slug":"insightweek","term_group":0,"term_taxonomy_id":306,"taxonomy":"category","description":"","parent":0,"count":19,"filter":"raw","term_order":"1"}],"post_tag":[{"term_id":277,"name":"M\/KT","slug":"m-kt","term_group":0,"term_taxonomy_id":277,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"259"},{"term_id":278,"name":"\ub9c8\ucf00\ud305 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