{"id":7989,"date":"2025-05-29T16:26:04","date_gmt":"2025-05-29T07:26:04","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=7989"},"modified":"2026-03-06T15:08:34","modified_gmt":"2026-03-06T06:08:34","slug":"bat-marketing-brandinginsight-week-6","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/bat-marketing-brandinginsight-week-6\/","title":{"rendered":"\ub2e4\ub974\uac8c \uc77c\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ub0a8\ub2e4\ub978 \uc778\uc0ac\uc774\ud2b8 | 6\uc6d4 <M\/KT Insight Week>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84<\/p>\n\n\n\n

BAT\ub294 \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \ubcc0\ud654\ubb34\uc30d\ud55c \uc5c5\uacc4 \uc548\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\ucde8\ub97c \uc774\ub8ec \uc0ac\ub78c\ub4e4\uc744 \ucc3e\uc544, \uadf8\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc5c5\uacc4 \uc2e4\ubb34\uc790\ub4e4\uc5d0\uac8c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70 \uc0c8\ub85c\uc6b4(Kainos) \ud615\uc2dd(Typos)\uc744 \uad6c\ucd95\ud574 \ub098\uac00\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c M\/KT(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785)\uc774\ub77c\ub294 \ud615\uc2dd\uc73c\ub85c \uc18c\uac1c\ud558\uace0 \uc788\uc8e0.<\/p>\n\n\n\n

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\ub9e4 \uc6d4, \ub9c8\uc9c0\ub9c9 \uc8fc\uac04\uc5d0 \ub9cc\ub098\ub294 \uc778\uc0ac\uc774\ud2b8 \uc138\uc158<\/strong><\/h2>\n\n\n\n

\uc62c\ud574\ubd80\ud130 M\/KT\ub294 \ucee8\ud37c\ub7f0\uc2a4 \ud615\ud0dc\uc758 \uc77c\ud68c\uc131 \uc774\ubca4\ud2b8\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\ub9c8\ub2e4 \u2018Insight Week\u2019\ub77c\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc120\ubcf4\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305, CRM, \ucf58\ud150\uce20 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc313\uc740 \ud604\uc9c1\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6e8\ube44\ub098\/\uc138\ubbf8\ub098\uc758 \ud615\ud0dc\ub85c \uc804\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uac04:<\/strong> 6\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04 [6\/24(\ud654) ~ 6\/27(\uae08)]
\uac15\uc5f0<\/strong> \uc2dc\uac04<\/strong>: \uc57d 1\uc2dc\uac04 (\uc138\uc158_40\ubd84, Q&A_10-20\ubd84)
(*\uc138\ubbf8\ub098\ub294 \uac15\uc5f0 \uc774\ud6c4, \ucc38\uc5ec\uc790\ub4e4\uacfc\uc758 \uac04\ub2e8\ud55c \ub124\ud2b8\uc6cc\ud0b9\uc774 \uc9c4\ud589\ub420 \uc608\uc815\uc785\ub2c8\ub2e4)
\ucc38\uc5ec \uc5f0\uc0ac:<\/strong> \uc131\ud638\uacbd(\uc6b0\uc544\ud55c\ud615\uc81c\ub4e4 | \ud50c\ub7ab\ud3fc\ube0c\ub79c\ub5292\ud300 \ud300\uc7a5), \uc774\uc218\uc544(\ubc84\ube14\uc250\uc5b4 | \ub300\ud45c), \uae40\uc601\uc77c(\uc5ec\uae30\uc5b4\ub54c\ucef4\ud37c\ub2c8 | \uc2e0\uc0ac\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud30c\ud2b8 \ub9ac\ub4dc), \ubc15\uc18c\uc9c4(AB180 | \uadf8\ub85c\uc2a4 \ucee8\uc124\ud134\ud2b8), \ucd5c\uc218\ud558(\uc2e0\ud55c\uce74\ub4dc | \uace0\uac1d\ub9c8\ucf00\ud305\ud300 \ub9c8\ucf00\ud130)
\uc7a5\uc18c<\/strong>
– \uc6e8\ube44\ub098: ZOOM
– \uc138\ubbf8\ub098: BAT \uc138\ubbf8\ub098\uc2e4 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n

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[24\uc77c(\ud654)19:30\/\uc138\ubbf8\ub098] \uc0ac\uc18c\ud568\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c: \ubb38\uc81c\ud574\uacb0\uacfc \ucea0\ud398\uc778 \uc544\uc774\ub514\uc5b4 \ubc1c\uc0c1\ubc95<\/strong><\/h2>\n\n\n\n
\n

\uc131\ud638\uacbd(\uc6b0\uc544\ud55c\ud615\uc81c\ub4e4 | \ud50c\ub7ab\ud3fc\ube0c\ub79c\ub5292\ud300 \ud300\uc7a5<\/strong><\/strong>)<\/p>\n\uc804) \uc6b0\uc544\ud55c\ud615\uc81c\ub4e4 | \ud64d\ubcf4\ud300\uc7a5<\/cite><\/blockquote>\n\n\n\n

\uc0ac\uc18c\ud55c \uc7a1\ub2f4\uc5d0\uc11c \uc2dc\uc791\ud574 \uc0ac\uc18c\ud558\uc9c0 \uc54a\uac8c \ub05d\ub0b4\ub294 \uac83. \ubc30\ubbfc \ucea0\ud398\uc778\ud300\uc758 \uc77c \ubc29\uc2dd\uc740 \ub298 \uadf8\ub7f0 \uc2dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \u2018\ubc30\ubbfc \uacc4\ub780\ud504\ub77c\uc774\ub370\uc774\u2019 \ucea0\ud398\uc778\uc758 \uae30\ud68d\ubd80\ud130 \uc2e4\ud589\uae4c\uc9c0 \uc2e4\uc81c \uc2e4\ubb34 \uacfc\uc815\uc744 \ubc14\ud0d5\uc73c\ub85c, \ubb38\uc81c \ud574\uacb0\ud615 \uc544\uc774\ub514\uc5b4\ub97c \uc5b4\ub5bb\uac8c \uc720\ucf8c\ud558\uace0 \uc7ac\uce58 \uc788\uac8c \ud480\uc5b4\ub0c8\ub294\uc9c0 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc5b4\ub5bb\uac8c \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uacfc \uc5f0\uacb0\ud558\ub294\uc9c0, \ud300 \uc548\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\uac00 \uc5b4\ub5a4 \uacfc\uc815\uc744 \uac70\uccd0 \uad6c\uccb4\ud654\ub418\ub294\uc9c0, \ub9c8\uc9c0\ub9c9\uae4c\uc9c0 \uc704\ud2b8\ub97c \uc783\uc9c0 \uc54a\uc73c\ub824\ub294 \uace0\uc9d1\uc740 \uc5b4\ub5a4 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294\uc9c0. \u2018\ud55c \ub057 \ucc28\uc774\ub97c \ub9cc\ub4dc\ub294 \uae30\ud68d\u2019\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0 \uace0\ubbfc\ud574\ubcf8 \uc2e4\ubb34\uc790\ub77c\uba74, \uc774 \uc138\uc158\uc5d0\uc11c \ud78c\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc744 \uac70\uc608\uc694.<\/strong><\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \u2018\uc65c\u2019\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \ube0c\ub79c\ub529 \uc0ac\uace0\ubc95: \ube0c\ub79c\ub4dc \ubcf8\uc9c8\uc5d0\uc11c \ucd9c\ubc1c\ud574 \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\ub294 \uc811\uadfc
– \uc0ac\uc18c\ud55c \ubb38\uc81c\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub3c4\ucd9c\ud558\ub294 \uc544\uc774\ub514\uc5b4 \ubc1c\uc0c1\ubc95
– \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc720\ucf8c\ud558\uace0 \uc7ac\uce58 \uc788\uac8c \uc804\ub2ec\ud558\ub294 \uae30\ud68d \uc2e4\ud589 \ub178\ud558\uc6b0
– \uc2e4\ud604 \uac00\ub2a5\ud55c \ucea0\ud398\uc778\uc73c\ub85c \uc644\uc131\ud558\ub294 \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d\uacfc \ud611\uc5c5 \ubc29\uc2dd
– \u2018\uacc4\ub780\ud504\ub77c\uc774\ub370\uc774\u2019\uc758 \uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud574 \ubc30\uc6b0\ub294 \ubb38\uc81c \ud574\uacb0 \ubc29\uc2dd\uacfc \ucea0\ud398\uc778 \uc131\uacfc \ubd84\uc11d<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc788\uc9c0\ub9cc, \u2018\uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0\u2019 \ub9c9\ub9c9\ud55c \uc2e4\ubb34\uc790
– \uc544\uc774\ub514\uc5b4\ub294 \ub9ce\uc740\ub370 \uc2e4\ud604 \uac00\ub2a5\uc131\uc774\ub098 \ud300 \ub0b4 \uc124\ub4dd\uc774 \uc5b4\ub824\uc6b4 \ub9c8\ucf00\ud130
– \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ucc28\ubcc4\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \uc804\ub2ec\ud558\uace0 \uc2f6\uc740 \ucf58\ud150\uce20\/\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uae30\ud68d\uc790
– \uc720\ucf8c\ud558\uace0 \uc704\ud2b8 \uc788\ub294 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uace0 \uc2f6\uc740 \uad11\uace0\/\ube0c\ub79c\ub4dc \ub2f4\ub2f9\uc790
– \uc77c\uc0c1\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uace0, \ubb38\uc81c\ub97c \u2018\uc990\uac81\uac8c\u2019 \ud574\uacb0\ud558\uace0 \uc2f6\uc740 \uc0ac\ub78c<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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[25\uc77c(\uc218)19:30\/\uc138\ubbf8\ub098] \uae00\ub85c\ubc8c \ub9c8\ucf00\ud130\uc758 \ud544\uc218 \uc5ed\ub7c9, \ud55c \ub2ec \ub9cc\uc5d0 \uc644\uc131\ud558\ub294 \ub2e4\uad6d\uc801 SEO \uc2e4\uc804 \uac00\uc774\ub4dc<\/strong><\/h2>\n\n\n\n
\n

\uc774\uc218\uc544 (\ubc84\ube14\uc250\uc5b4 | \ub300\ud45c<\/strong>)<\/p>\n\uc804) \ub775\uc2a4\ud50c\ub85c\uc6b0 \ub9c8\ucf00\ud305\ud300 \ub9ac\ub4dc, StageFor \ub9c8\ucf00\ud305\ud300 \ub9ac\ub4dc, Assembly Global \uae00\ub85c\ubc8c \ud074\ub77c\uc774\uc5b8\ud2b8 \ub85c\uceec \ub9c8\ucf00\ud305 \ub2f4\ub2f9, Asiance \uae00\ub85c\ubc8c \ud074\ub77c\uc774\uc5b8\ud2b8 \ub85c\uceec \ub9c8\ucf00\ud305 \ub2f4\ub2f9<\/cite><\/blockquote>\n\n\n\n

SEO \uc774\uc790 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305, \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \uc785\ub2c8\ub2e4. \uc624\uac00\ub2c9\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc5d0 \ub530\ub77c \uc678\ubd80\uc5d0\uc11c\ubd80\ud130 \ub0b4\ubd80\uc5d0\uc11c \uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4 \ud615\uc131\uc744 \uc704\ud55c \uc0ac\uc6a9\uc790 \ud750\ub984\uc744 \uc124\uacc4\ud574\uc694. \uac00\uc7a5 \uc27d\uac8c\ub294 \uc0ac\uc6a9\uc790\ub294 \uc5b4\ub5a4 \uc8fc\uc81c\ub85c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc811\ud558\uac8c \ub420\uae4c? \uc758 \ud574\uacb0\ucc45\uc744 \ucc3e\ub294 \ubc29\ubc95\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc804\uc81c\ub294 1\uac1c\uad6d \uc774\uc0c1 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uc2dc\ub294 \ubd84\ub4e4\uaed8 \uc5b4\ub5bb\uac8c \uad6d\uac00\uc5d0 \uc801\ud569\ud558\uac8c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uc744 \ud574\uacb0\ud574\ubcf4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ub2e4\uad6d\uc5b4 SEO\uc640 \uc624\uac00\ub2c9 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \uc804\uc81c \uc870\uac74\ubd80\ud130 \uc2e4\ubb34 \uc801\uc6a9\ubc95\uae4c\uc9c0\uc758 \ub2e8\uacc4\ub4e4
– ‘\ubb34\uc5c7\uc744, \uc5b8\uc81c, \uc5bc\ub9c8\ub098’ \ubc1c\ud589\ud574\uc57c \ud558\ub294\uc9c0 \uc2a4\uc2a4\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\ub294 \uc2e4\uc804 \uae30\uc900 \uc120\uc815\ud558\ub294 \ubc29\ubc95
– \uad6d\uac00\ubcc4 \ud604\uc9c0\ud654, \ucf58\ud150\uce20 \uc8fc\uc81c \uc120\uc815, \ud37c\ud3ec\uba3c\uc2a4 \uce21\uc815 \ub4f1 \uc2e4\ubb34\uc5d0\uc11c \ub9c9\ud788\ub294 ‘\uc9c4\uc9dc \ubb38\uc81c’\uc5d0 \ub300\ud55c \ud574\ubc95
– \uc2e4\uc218 \uc0ac\ub840\uc640 Do & Don\u2019t \ub9ac\uc2a4\ud2b8\ub85c, \uc2e4\ud328\ub97c \uc904\uc774\uace0 \ubc14\ub85c \uc131\uacfc\ub85c \uc5f0\uacb0\ud558\ub294 \ubc95<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc2e4\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \ucf58\ud150\uce20, \uac80\uc0c9\uad11\uace0, SEO 4~5\ub144 \ucc28 \ub9c8\ucf00\ud130
– \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec \uc788\uc5b4 \ud558\ub294 \uc8fc\uc81c\ub97c \ucc3e\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790
– \ub2e4\uad6d\uc5b4 \ubc88\uc5ed\uc744 \ub118\uc740 \ud604\uc9c0 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc5d0 \uace0\ubbfc\uc774 \ub9ce\uc740 \ubd84
– \uc624\uac00\ub2c9 \ud37c\ud3ec\uba3c\uc2a4 \uce21\uc815\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \uc788\ub294 \ub9c8\ucf00\ud130
– \ud55c\uad6d\uc5b4 \uc678\uc758 \ubbf8\uad6d, \uae00\ub85c\ubc8c \ub300\uc0c1 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud574\uc57c \ud558\ub294 \uc0ac\ub78c\ub4e4 <\/p>\n\n\n\n

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[26\uc77c(\ubaa9)17:00\/\uc6e8\ube44\ub098] \uc131\uc219\ud55c \ud50c\ub7ab\ud3fc\uc5d0 \ub358\uc9c0\ub294 \ub3c4\uc804: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc2e0\uc0ac\uc5c5 \uc804\ub7b5 \uc124\uacc4\ubc95<\/strong><\/h2>\n\n\n\n
\n

\uae40\uc601\uc77c (\uc5ec\uae30\uc5b4\ub54c\ucef4\ud37c\ub2c8 | \uc2e0\uc0ac\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud30c\ud2b8 \ub9ac\ub4dc<\/strong><\/strong><\/strong>)<\/p>\n\uc804) \ucfe0\ud321\uc774\uce20 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130, HSAd \ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \ub9c8\ucf00\ud305 \ud50c\ub798\ub108, \ucc28\uc774\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 AE<\/cite><\/blockquote>\n\n\n\n

\uae30\uc874 \uc720\uc800 \uae30\ubc18\uc774 \uacac\uace0\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2e0\uc0ac\uc5c5\uc744 \ub7f0\uce6d\ud560 \ub54c\uc758 \ud37c\ud3ec\uba3c\uc2a4 \uc804\ub7b5\uc740 \uae30\uc874\uacfc \ub2e4\ub985\ub2c8\ub2e4. \uc131\uc219\uae30\uc5d0 \uc9c4\uc785\ud55c \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud37c\ub110\uc744 \ub9cc\ub4e4\uc5b4\uac00\ub294 \uace0\ubbfc, \ub808\uac70\uc2dc \uc790\uc0b0\uc744 \ud65c\uc6a9\ud558\uba74\uc11c\ub3c4 \uc0c8\ub85c\uc6b4 \ud0c0\uac9f\uc744 \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc744 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc120\uc5d0\uc11c \uc804\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc790\ub9ac \uc7a1\uc740 \uc0c1\ud0dc\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \uc2e0\uc0ac\uc5c5 \ub9c8\ucf00\ud305. ‘\uae30\uc874 \ubc29\uc2dd\uc774 \ud1b5\ud558\uc9c0 \uc54a\uc744 \ub54c’ \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud558\uace0 \uc804\ub7b5\uc744 \uc9f0\ub294\uc9c0\uc758 \uc2e4\uc804 \uc911\uc2ec\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud558\ub2e4\uba74 \ud574\ub2f9 \uc138\uc158\uc5d0 \uc2e0\uccad\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc790\ub9ac\uc7a1\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2e0\uaddc \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud560 \ub54c \ub9c8\ucf00\ud130\uac00 \uacaa\ub294 \uc2e4\uc9c8\uc801\uc778 \uace0\ubbfc
– User Acquisition\ubd80\ud130 Retention\uae4c\uc9c0, \uac01 \ub2e8\uacc4\ubcc4\ub85c \uc2e4\uc81c \uc801\uc6a9\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5
– \uae30\uc874 \uc11c\ube44\uc2a4\uc640 \uc2e0\uc0ac\uc5c5 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774\uc640 \ub808\uc2a8\ub7f0 \ud3ec\uc778\ud2b8
– \uc2e4\uc804\uc5d0\uc11c \uc5bb\uc740 \uc2e4\ud328\uc640 \uc131\uacf5 \uc0ac\ub840 \ub4f1\uc744 \uc911\uc2ec\uc73c\ub85c, \uc2e4\ubb34\uc790\ub4e4\uc774 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– KPI \uc7ac\uc815\uc758\uac00 \ud544\uc694\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130
– \uc870\uc9c1 \ub0b4\ubd80\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \uae30\ud68d \uc911\uc778 \ub2f4\ub2f9\uc790
– \uc131\uc219\uae30 \ud50c\ub7ab\ud3fc\uc758 \ub9ac\ube0c\ub79c\ub529 \ud639\uc740 \ud655\uc7a5 \ud0c0\uae43 \uacf5\ub7b5\uc744 \uace0\ubbfc\ud558\ub294 \ube0c\ub79c\ub4dc
– UA, \ub9ac\ud150\uc158, \uc804\ud658 \ud37c\ub110\uae4c\uc9c0 \ub2e8\uacc4\ubcc4 \uad6c\uccb4 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \uc2e4\ubb34\uc790
– \ub9c8\ucf00\ud305 \uc804\ud658\uae30\uc5d0 \uc788\ub294 \uc911\uacac \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130
– \uae30\uc874 \ud504\ub808\uc784\uc774 \uc548 \ub9de\ub294 \uc0c1\ud669\uc5d0\uc11c \uc2e4\uc804 \ud574\uacb0\uc548\uc744 \ucc3e\ub294 \ub9c8\ucf00\ud130
– \uc2e0\uc0ac\uc5c5 \ub7f0\uce6d \uc2dc \uc870\uc9c1 \ub0b4 \ud37c\ud3ec\uba3c\uc2a4 \uad6c\uc870 \uae30\ud68d\uc744 \ub9e1\uc740 \ub2f4\ub2f9\uc790
– \ud50c\ub7ab\ud3fc \ub9c8\ucf00\ud305 \uacbd\ud5d8\uc740 \uc788\uc9c0\ub9cc \uc2e0\uc0ac\uc5c5\uc740 \ucc98\uc74c\uc778 \ub9c8\ucf00\ud130<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[26\uc77c(\ubaa9)19:00\/\uc6e8\ube44\ub098] \uc720\uc800 CRM \uc5ec\uc815 \uc124\uacc4: \uc790\ub3d9\ud654\uc640 \uac1c\uc778\ud654\ub85c \ub9ac\ud150\uc158 \uadf9\ub300\ud654\ud558\ub294 \ubc95<\/strong><\/h2>\n\n\n\n
\n

\ubc15\uc18c\uc9c4(AB180 | \uadf8\ub85c\uc2a4 \ucee8\uc124\ud134\ud2b8)<\/strong><\/p>\n\uc804) \uc5d0\ucf54\ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2a4\ud398\uc15c\ub9ac\uc2a4\ud2b8, Shell \ub9c8\ucf00\ud305 \ucf54\ub514\ub124\uc774\ud130, D\u2019amore McKIS Co-Founder<\/cite><\/blockquote>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc720\uc800\uac00 \ucc98\uc74c \uc720\uc785\ub418\uace0, \ucda9\uc131 \uc720\uc800\uac00 \ub418\uae30\uae4c\uc9c0\uc758 \ud37c\ub110 \uc804\uccb4\ub97c \uad00\ud1b5\ud558\ub294 CRM \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc790\ub3d9\ud654\ud558\uace0 \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \uc911\uc2ec\uc73c\ub85c \ub2e4\ub8f0 \uc608\uc815\uc785\ub2c8\ub2e4. \ub610\ud55c \ub2e8\uc21c \ud504\ub85c\ubaa8\uc158 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc744 \ub118\uc5b4, \ud37c\ub110 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc720\uc800 \uc774\ud0c8 \uc9c0\uc810\uc744 \ubd84\uc11d\ud558\uace0, \uc720\uc800\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc790\ub3d9\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc720\uc800 \uc5ec\uc815 \uc804\ubc18\uc744 \uc5f0\uacb0\ud558\ub294 CRM \uc790\ub3d9\ud654 \uad6c\uc870 \uc124\uacc4 \ubc29\ubc95\uc744 \uc2b5\ub4dd
– \uc720\uc800\uc758 \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\uad50\ud55c \uc138\uadf8\uba3c\ud2b8 \uc124\uacc4 \ubc0f \uba54\uc2dc\uc9c0 \uac1c\uc778\ud654 \uc804\ub7b5 \uc774\ud574
– \ubc18\ubcf5\ub418\ub294 \ucea0\ud398\uc778 \uc6b4\uc601 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\ud654\ud558\uba74\uc11c\ub3c4 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 CRM \uc6b4\uc601 \uc778\uc0ac\uc774\ud2b8
– \uc870\uc9c1 \ub0b4 CRM \uc804\ub7b5 \uc218\ub9bd \uc2dc, \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc758 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc815\ub9bd<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c CRM \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130, \ud504\ub85c\ub355\ud2b8 \ub9e4\ub2c8\uc800
– CRM\uc744 \ud558\ub098\uc758 ‘\ub9c8\ucf00\ud305 \ucc44\ub110’\uc774 \uc544\ub2cc \u2018\uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc124\uacc4\ud558\ub294 \uc804\ub7b5\uc801 \ub3c4\uad6c\u2019\ub85c \ub2e4\ub8e8\uace0 \uc2f6\uc740 \ubd84
– \ub2e8\ubc1c\uc131 \ucea0\ud398\uc778 \uc6b4\uc601\uc744 \ub118\uc5b4 \uc790\ub3d9\ud654\uc640 \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778 \uc6b4\uc601\uc73c\ub85c \uc804\ud658 \uc131\uacfc\ub97c \ub192\uc774\uace0 \uc2f6\uc740 \ubd84
– AARRR \ud37c\ub110 \uae30\ubc18\uc73c\ub85c \uc720\uc800 \uc138\ubd84\ud654, \uc774\ud0c8 \ud0c0\uac9f\ud305, \uac1c\uc778\ud654 \uba54\uc2dc\uc9c0\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130
– Braze\uc640 \uac19\uc740 CRM \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud588\uc9c0\ub9cc \uc2e4\ubb34\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uc9c0 \ub9c9\ub9c9\ud55c \uc2e4\ubb34\uc790
– \ub9ac\uc18c\uc2a4\ub294 \uc81c\ud55c\uc801\uc774\uc9c0\ub9cc \uc131\uacfc\ub294 \uadf9\ub300\ud654\ud558\uace0 \uc2f6\uc740 CRM \ub9c8\ucf00\ud130<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[27\uc77c(\uae08)19:30\/\uc138\ubbf8\ub098] \uace0\uac1d\uc758 \ub9c8\uc74c\uc740 \uc5b4\ub5bb\uac8c \u2018\uc120\ud0dd\u2019\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uac00 : \ub370\uc774\ud130, \ud2b8\ub80c\ub4dc, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \uc5f0\uacb0\ub418\ub294 \uc2e4\uc804 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/h2>\n\n\n\n
\n

\ucd5c\uc218\ud558 (\uc2e0\ud55c\uce74\ub4dc | \uace0\uac1d\ub9c8\ucf00\ud305\ud300 \ub9c8\ucf00\ud130<\/strong>)<\/p>\n\uc804) \uc2e0\ud55c\uae08\uc735\uc9c0\uc8fc \uc804\ub7b5\uae30\ud68d\ud300, \uc2e0\ud55c\uce74\ub4dc \ube0c\ub79c\ub4dc\uc804\ub7b5\ud300 \/\uc0c1\ud488R&D\ud300
\uc8fc\uc694 \ud65c\ub3d9) <\ud32c\uc2dc, \ucde8\ud5a5\uc744 \uc0bd\ub2c8\ub2e4-MZ\uc138\ub300\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc18c\ube44 \uc778\uc0ac\uc774\ud2b8> \uc800\uc790
\uc18c\ube44 \ud2b8\ub80c\ub4dc \ubc0f \ub9c8\ucf00\ud305 \uad00\ub828 \uac15\uc758 \ub2e4\uc218(\uad6d\ub9bd\uc911\uc559\ubc15\ubb3c\uad00, \ud55c\uad6d\ub2a5\ub960\ud611\ud68c \ub4f1)<\/cite><\/blockquote>\n\n\n\n

\uc774 \uc138\uc158\uc740 \u2018\ud55c\uc815\ub41c \uc790\uc6d0\u2019\uacfc \u2018\uace0\uac1d \ub370\uc774\ud130\u2019\ub77c\ub294 \uc2e4\ubb34 \ud604\uc2e4 \uc18d\uc5d0\uc11c, \uc5b4\ub5bb\uac8c \u2018\ud314\ub9ac\ub294 \ube0c\ub79c\ub4dc\u2019\ub97c \ub9cc\ub4e4\uace0 \u2018\uc131\uacfc\u2019\ub97c \ub04c\uc5b4\ub0bc \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

20\ub144\ucc28 \ube0c\ub79c\ub4dc \uc804\ub7b5\uac00\uc774\uc790 \u300a\ud32c\uc2dc, \ucde8\ud5a5\uc744 \uc0bd\ub2c8\ub2e4\u300b \uc800\uc790\uc778 \ucd5c\uc218\ud558 \ub9c8\ucf00\ud130\uac00 \uc9c1\uc811 \uacbd\ud5d8\ud55c \uc0ac\ub840\ub97c \uae30\ubc18\uc73c\ub85c, \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc5b4\ub5bb\uac8c \ubc1c\uacac\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc640 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc2e4\ubb34\uc5d0\uc11c \ubc18\uc601\ud588\ub294\uc9c0\ub97c \uc804\ud574\ub4dc\ub824\uc694. \ucd5c\uadfc \uc8fc\ubaa9\ubc1b\ub294 \uc624\ud504\ub77c\uc778 \uacf5\uac04\uacfc \ube0c\ub79c\ub4dc\ub4e4\uc758 \uacf5\ud1b5\uc810, \ub370\uc774\ud130\uc5d0\uc11c \uc2dc\uc791\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5, \ub2e4\uc790\uac04 \ud611\uc5c5\uc73c\ub85c \ub9cc\ub4e0 \uc784\ud329\ud2b8 \uc788\ub294 \ucea0\ud398\uc778\uae4c\uc9c0. \ud55c\uc815\ub41c \ub9ac\uc18c\uc2a4 \uc18d\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \ub0b8 \ub9c8\ucf00\ud305 \uc2e4\uc804 \ub178\ud558\uc6b0\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5b4\uac08 \uc218 \uc788\ub294 \uc790\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \ube0c\ub79c\ub4dc \uc131\uacf5\uc758 \uc5f0\uacb0 \uace0\ub9ac\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95
– \uace0\uac1d \ub370\uc774\ud130\ub85c \uc228\uc5b4 \uc788\ub294 \u2018\uc9c4\uc9dc \ub2c8\uc988\u2019\ub97c \ucc3e\uc544\ub0b4\ub294 \uc778\uc0ac\uc774\ud2b8 \ubc1c\uad74\ubc95
– \uc608\uc0b0\u00b7\uc778\ub825 \uc81c\ud55c \uc18d\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc811\uadfc\ubc95
– \ud611\uc5c5 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uc0ac\ub840\uc640 \uc2e4\uc804 Tip
– \ub370\uc774\ud130, \ud2b8\ub80c\ub4dc, \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \ud558\ub098\ub85c \uc5f0\uacb0\ud558\ub294 \uc0ac\uace0\ubc95
– \ub2e8\uae30\uac04 \ub0b4 \uc131\uacfc\ub97c \uac00\uc2dc\ud654\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uc911\uc2ec\uc758 \ub9c8\ucf00\ud305 \uacf5\uc2dd<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ubc18\uc601\ud558\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790
– \ub370\uc774\ud130\uc640 \ube0c\ub79c\ub4dc \uc804\ub7b5, \ucf5c\ub77c\ubcf4\ub97c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574\ubcf4\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud130
– \ub9ac\uc18c\uc2a4\uac00 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0\uc11c \uc120\ud0dd\uacfc \uc9d1\uc911\uc73c\ub85c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ub2f4\ub2f9\uc790
– \ub2e8\uc21c \uc778\uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc, \uad6c\uccb4\uc801 \uc2e4\ud589 \uc804\ub7b5\uacfc \uad6c\uc870\uc801 \uc0ac\uace0\ub97c \ubc30\uc6b0\uace0 \uc2f6\uc740 \ubd84<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84 BAT\ub294 \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \ubcc0\ud654\ubb34\uc30d\ud55c \uc5c5\uacc4 \uc548\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\ucde8\ub97c \uc774\ub8ec \uc0ac\ub78c\ub4e4\uc744 \ucc3e\uc544, \uadf8\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc5c5\uacc4 \uc2e4\ubb34\uc790\ub4e4\uc5d0\uac8c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70 \uc0c8\ub85c\uc6b4(Kainos) \ud615\uc2dd(Typos)\uc744 \uad6c\ucd95\ud574 \ub098\uac00\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c M\/KT(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785)\uc774\ub77c\ub294 \ud615\uc2dd\uc73c\ub85c \uc18c\uac1c\ud558\uace0 \uc788\uc8e0. \ub9e4 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