{"id":7576,"date":"2025-04-11T15:00:00","date_gmt":"2025-04-11T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=7576"},"modified":"2026-03-06T15:09:00","modified_gmt":"2026-03-06T06:09:00","slug":"ltv-%ed%95%9c%ea%b3%84%ea%b7%b9%eb%b3%b5-clv-%eb%b6%84%ec%84%9d%ec%9c%bc%eb%a1%9c-%ec%b0%be%eb%8a%94-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ea%b0%80%ec%b9%98","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/ltv-%ed%95%9c%ea%b3%84%ea%b7%b9%eb%b3%b5-clv-%eb%b6%84%ec%84%9d%ec%9c%bc%eb%a1%9c-%ec%b0%be%eb%8a%94-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ea%b0%80%ec%b9%98\/","title":{"rendered":"LTV \ud55c\uacc4\uadf9\ubcf5 : CLV \ubd84\uc11d\uc73c\ub85c \ucc3e\ub294 \uba85\ud655\ud55c \uace0\uac1d \uac00\uce58"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 14\ubd84<\/p>\n\n\n\n

\uc544\uc9c1 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc740 \ubaa8\ub4e0 \uc77c\ub4e4\uc740 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uac00\ub2a5\uc131\uc740 \uc22b\uc790\uc778 \ud655\ub960\ub85c \ud45c\ud604\uc774 \ub429\ub2c8\ub2e4. \uc774\ubc88 \uc774\uc57c\uae30\ub294 \uc791\uc740 \ub2e8\uc11c\ub97c \ubaa8\uc544\uc11c \uad6c\uccb4\uc801\uc778 \ud655\ub960\uc744 \ucc3e\uc544\ub098\uac00\ub294 \uacfc\uc815\uacfc \uacb0\uacfc\uc5d0 \ub300\ud574 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\ub294 \ub2f9\uc5f0\ud558\uace0, \uba85\ud655\ud55c \uc791\uc740 \ub2e8\uc11c\ub97c \uac00\uc9c0\uace0, \uacb0\uacfc\ub97c \uc608\uce21\ud558\uac70\ub098 \uc0c1\uc0c1\ud569\ub2c8\ub2e4. \ub0a0\uc528\uac00 \ub354\uc6b0\uba74, \ucc28\uac00\uc6b4 \uc74c\ub8cc\ub97c \ucc3e\uace4 \ud569\ub2c8\ub2e4. \uc65c \uadf8\ub7f4\uae4c\uc694? \ub728\uac70\uc6b4 \ud587\ubcd5\uc5d0 \uccb4\uc628\uc774 \uc624\ub974\uba74, \ub540\uc774 \ud750\ub985\ub2c8\ub2e4. \ub540\uc744 \ud758\ub9ac\uba74 \ubab8\uc5d0\uc11c \uc218\ubd84\uc774 \ube60\uc838\ub098\uac00\ub2c8 \ubaa9\uc774 \ub9d0\ub77c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucc28\uac00\uc6b4 \ubb3c\uc774\ub098 \uc74c\ub8cc\ub97c \ucc3e\uac8c \ub429\ub2c8\ub2e4. \ubb34\ub354\uc6b4 \uc5ec\ub984 \ub0a0 \ucd95\uad6c\uc2dc\ud569\uc744 \uc55e\ub450\uace0, \ub354 \ub9ce\uc740 \uc74c\ub8cc\uc218\ub97c \ubbf8\ub9ac \uc900\ube44\ud574\ub450\ub294 \uac83\uc740 \uc774\ub7f0 \uc774\uc720\uc785\ub2c8\ub2e4. \ub9d0\uc740 \uae38\uac8c \ud588\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uacb0\ub860\uc744 \ub0b4\ub9ac\ub294 \ub370\uc5d4 \ubcf5\uc7a1\ud55c \uacc4\uc0b0 \uac19\uc740 \uac74 \ud544\uc694 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7f0\ub370 11\uba85\uc758 \ucd95\uad6c\uc120\uc218\ub97c \uc704\ud574 \ud544\uc694\ud55c \ubb3c\uc758 \uc591\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uacc4\uc0b0\ud558\ub294 \uac83\uc740 \uc870\uae08 \ub2e4\ub978 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uc801\ub2f9\ud55c \uc591\uc744 \uacc4\uc0b0\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubc29\ub300\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uc9c0\uc694. \uc6b4\ub3d9\uc120\uc218 1\uba85\uc774 \ucd95\uad6c \ud55c \uacbd\uae30\ub97c \ub6f8 \ub54c \uc18c\ube44\ud558\ub294 \uc218\ubd84\uc758 \uc591\uc744 \uc870\uc0ac\ud558\uace0, \uc774\uac83\uc774 \uae30\uc628\ubcc4\ub85c \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c0\ub294\uc9c0\uae4c\uc9c0 \uc54c\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ud55c \uacbd\uae30\uc5d0 \ud3c9\uade0\uc801\uc73c\ub85c \ud22c\uc785\ub418\ub294 \uc120\uc218\uac00 \uba87 \uba85\uc778\uc9c0 \uc54c\uc544\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub860, \uc804\ubb38\uac00\ub4e4\uc740 \uc624\ub79c \uacbd\ud5d8\uc73c\ub85c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc5b4\ub0bc \uac83\uc785\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uacc4\uc0b0 \uac19\uc740 \uac74 \uc5ed\uc2dc \ud544\uc694 \uc5c6\uc2b5\ub2c8\ub2e4. \uc815\ub9d0 \ubcf5\uc7a1\ud55c \uacc4\uc0b0\uc740 \ucd95\uad6c \uacbd\uae30\uc758 \uacb0\uacfc \uc608\uce21 \uac19\uc740 \ub370\uc5d0 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong> \uc774\ub7ec\ud55c \uc608\uce21\uc774 \uc5b4\ub835\uac8c \ub418\ub294 \uac83\uc5d0\ub294 2\uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uccab \ubc88\uc9f8, \uacc4\uc0b0\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\uac00 \ub108\ubb34 \ub9ce\uc2b5\ub2c8\ub2e4. \uac01 \uc120\uc218\uc758 \uc804\uc801 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ucee8\ub514\uc158, \uad6c\uc7a5\uc5d0 \ub300\ud55c \uacbd\ud5d8, \ub098\uc544\uac00\uc11c\ub294 \uc120\uc218\uc758 \uc131\uaca9\uacfc \uac19\uc740 \uc815\ubcf4\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ucd5c\uc18c 22\uba85 \uc774\uc0c1 \uacc4\uc0b0\ud558\uace0 \uac01\uac01\uc758 \uad00\uacc4\uae4c\uc9c0 \ubd84\uc11d\ud574\uc57c\uaca0\uc9c0\uc694.<\/p>\n\n\n\n

\ub450 \ubc88\uc9f8, \uc774\ub294 \uc804\uc801\uc73c\ub85c \uc544\uc9c1 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc740 \uc77c\uc5d0 \ub300\ud55c \ubd84\uc11d\uc785\ub2c8\ub2e4. \uacfc\uac70\ub97c \ubc14\ud0d5\uc73c\ub85c \uc815\ud574\uc9c4 \ubbf8\ub798\uc758 \uc77c\uc5d0 \ub300\uc751\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf9\ub2e8\uc801\uc73c\ub85c \ub9d0\ud574\uc11c \uc6b0\ub9ac\ub294 \ub9e4\ub144 12\uc6d4 25\uc77c\uc774 \ub418\uba74, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uac00 \ucc3e\uc544\uc624\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc5bc\ub9c8\ub4e0\uc9c0 \ub2e4\ub978 \uacb0\uacfc\ub97c \ub9de\uc774\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uac83\uc740 \ub108\ubb34\ub098 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ub370\uc774\ud130 \ubd84\uc11d\uc5d0\uc11c\ub294 \uc774\ub7f0 \uc0c1\ud669\uc744 \u2018\uce74\uc624\uc2a4\u2019\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/strong><\/strong><\/h2>\n\n\n\n

\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \ubbf8\ub798\ub97c \uc608\uce21\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4. \ub204\uad70\uac00\ub294 \uc9c0\uad6c\ub97c \uad6c\ud558\uae30 \uc704\ud574\uc11c, \ub204\uad70\uac00\ub294 \uc2a4\ud3ec\uce20 \ud1a0\ud1a0\ub85c \ub3c8\uc744 \ubc8c\uae30 \uc704\ud574\uc11c, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\ub294 \uae30\uc5c5\uacfc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ubbf8\ub798\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc6b0\ub9ac\ub294 \uc774\ub7f0 \uac83\uc744 \ud655\ub960\uc5d0 \uae30\ubc18\ud55c \ud1b5\uacc4\ud559\uc801 \ubd84\uc11d\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uac00\uce58 \uc788\ub294 \uc608\uce21\uc740 \u201c\uc544\ub9c8\ub3c4\u201d \ube44\uac00 \uc62c\uac70\uc57c. \ucc98\ub7fc \ub2e8\uc21c\ud55c \ubb38\uc7a5\uc73c\ub85c \ub05d\ub098\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. (\ubb34\ub98e\uc774 \uc544\ud508 \ud560\uba38\ub2c8\uac00 \ub9d0\uc500\ud558\uc2dc\ub294 \uacbd\uc6b0 \uc608\uc678\uc785\ub2c8\ub2e4.) \uac15\uc6b0\ub7c9\uc774 \u201c85.5%\u201d\uc785\ub2c8\ub2e4. \ucc98\ub7fc \uad6c\uccb4\uc801\uc778 \uc22b\uc790\ub85c \ud45c\ud604 \uac00\ub2a5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\uac83\uc744 \u2018\ud655\ub960\u2019\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud655\ub960\uc740 \uadf8\ub0e5 \uad6c\ud574\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ub370\uc774\ud130\ub4e4\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uacbd\uc6b0\uc5d0\ub294 \ud06c\uac8c\ub294 \uad11\uace0\uc758 \uc131\uacfc\uc640 \uac19\uc740 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc774\uac83\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \uc5b4\ub9b0 \uc2dc\uc808 \uc591\ud30c\ub97c \uc587\uac8c \uc800\uba70, \uc2ac\ub77c\uc774\ub4dc \uae00\ub77c\uc2a4\uc5d0 \uc62c\ub824\ub193\uace0 \ud604\ubbf8\uacbd\uc73c\ub85c \uad00\ucc30\ud588\ub358 \uacbd\ud5d8\uc744 \ud639\uc2dc \ud574\ubcf4\uc168\ub098\uc694? \ub370\uc774\ud130\ub3c4 \ube44\uc2b7\ud558\uac8c \ub2e4\uc591\ud55c \uc138\uadf8\uba3c\ud2b8\ub85c \ub098\ub204\uc5b4 \ub4e4\uc5ec\ub2e4\ubd10\uc57c \uac12\uc5b4\uce58 \uc788\ub294 \uacb0\uacfc\ubb3c\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ub370\uc774\ud130\ub294 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uac00\uacf5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc11c\ub860\uc774 \uc815\ub9d0 \uae38\uc5c8\ub124\uc694. \uc774\uc804\uc5d0 \ub9c8\ucf00\ud305\uc758 \ub300\ud45c\uc801\uc778 \ud655\ub960 \ud1b5\uacc4 \ubd84\uc11d \uae30\ubc95\uc778 MMM(Media Mix Modeling) \uc744 \uc18c\uac1c\ud574 \ub4dc\ub9b0 \uc801\uc774 \uc788\ub294\ub370\uc694, \uc774\ubc88 \uae00\uc5d0\uc11c\ub294 CLV(Customer Lifetime Value)<\/strong>\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

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\ub204\uad6c\ub098 \ud55c \ubc88\ucbe4 \uc774\ub7f0 \uc0c1\uc0c1\uc744 \ud574\ubd24\uc744 \uac83\uc785\ub2c8\ub2e4. \u201c\ub098\ub294 \ud3c9\uc0dd \uc5bc\ub9c8\ub97c \ubc8c \uc218 \uc788\uc744\uae4c?\u201d \uc774 \uc0c1\uc0c1\uc740 \ucc28\uace1\ucc28\uace1 \uc313\uc774\ub294 \ud1b5\uc7a5 \uc794\uace0\uc5d0\uc11c \uc2dc\uc791\ud574, \ub9c8\ucc9c\ub8e8\uc758 \ud1b5\uc720\ub9ac \ucc3d\uc73c\ub85c \ubcbd\uc774 \ub9c8\uac10\ub41c \ud39c\ud2b8\ud558\uc6b0\uc2a4\uc5d0\uc11c \ubc18\uc9dd\uc774\ub294 \ub3c4\uc2dc\uc640 \ud55c\uac15\uc744 \ub0b4\ub824\ub2e4\ubcf4\ub294 \ubaa8\uc2b5\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\uc5d0\uac8c \uc774\ub7f0 \uc0c1\uc0c1\uc740 \uc2dc\uac04 \ub0ad\ube44\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc870\uae08 \ub2e4\ub978 \uad00\uc810\uc5d0\uc11c \ubcf8\ub2e4\uba74, \uc1fc\ud551\ubab0\uc744 \uc6b4\uc601\ud558\ub294 \uc0ac\uc7a5\ub2d8\ub4e4\uc774 \uc885\uc885 \ud558\uc2dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0c1\uc0c1\uc740 \uad49\uc7a5\ud788 \uc720\uc775\ud569\ub2c8\ub2e4. \u201c\uc6b0\ub9ac \uac00\uac8c \ub2e8\uace8\uc778 \uae40\ucca0\uc218 \uc528\ub294 \ud3c9\uc0dd \uc6b0\ub9ac \uac00\uac8c\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc4f8\uae4c?\u201d \uc774\uac83\uc774 \ubc14\ub85c CLV\uc785\ub2c8\ub2e4. \u201c\ud2b9\uc815 \uace0\uac1d\uc774 \ud3c9\uc0dd \ub3d9\uc548 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc9c0\ubd88\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uac00\uce58\u201d <\/strong>\ub9d0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7f0\ub370 LTV(Lifetime Value)<\/strong> \ub77c\ub294 \uc6a9\uc5b4\ub97c \ub4e4\uc5b4\ubcf8 \ubd84\ub4e4\uc740 \uc544\ub9c8\ub3c4 \uc774\ub807\uac8c \uc9c8\ubb38\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201cCLV? \uadf8\uac70 LTV\ub791 \ub611\uac19\uc740 \uac70 \uc544\ub0d0?\u201d \uc0ac\uc2e4 LTV\ub294 \uc870\uae08 \ubaa8\ud638\ud55c \uac1c\ub150\uc785\ub2c8\ub2e4. \ub2f9\uc7a5 \uc778\ud130\ub137\uc5d0 LTV\ub97c \uad6c\ud558\ub294 \ubc29\ubc95\uc744 \uac80\uc0c9\ud574 \ubcf4\uba74, \uad49\uc7a5\ud788 \ub2e4\uc591\ud55c \uacf5\uc2dd\uc744 \ucc3e\uc744 \uc218 \uc788\uc744 \uac81\ub2c8\ub2e4. \uc800\ub294 \ub2e8\uc5b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \uae00\uc744 \uc791\uc131\ud55c \uc0ac\ub78c\ub4e4 \ub300\ubd80\ubd84\uc740 LTV\uc5d0 \ub300\ud574 \uc9c4\uc9c0\ud558\uac8c \uace0\ubbfc\ud574 \ubcf8 \uc801\uc774 \ub2e8 \ud55c \ubc88\ub3c4 \uc5c6\uc744<\/strong> \uac83\uc785\ub2c8\ub2e4. LTV\uac00 \uc81c\uac01\uac01\uc758 \uacf5\uc2dd\uc73c\ub85c \uad6c\ud574\uc9c0\ub294 \uac83\uc740 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ubaa9\uc801\uc5d0 \ub530\ub77c\uc11c \ucda9\ubd84\ud788 \uadf8\ub7f0 \uc77c\uc740 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.. \ubb38\uc81c\ub294 \ubaa9\uc801\uc758\uc2dd\uc758 \ubd80\uc7ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub0b4\uac00 \uc6b4\uc601 \uc911\uc778 \ube0c\ub79c\ub4dc\uc758 LTV\ub97c \uc54c\uac8c \ub418\uba74, \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \ub2e8\uc21c\ud788 LTV\uac00 CAC(Customer Acquisition Cost)<\/strong>, \uc989 \uc6b0\ub9ac\uac00 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\ubcf4\ub2e4 \ub192\ub2e4\uba74, \ubc18\ub4dc\uc2dc \uc218\uc775\uc744 \ub0bc \uc218 \uc788\ub294 \uac78\uae4c\uc694? \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uace0\uac1d\uc744 \uc720\uce58\ud560 \ub54c\ub9c8\ub2e4 \ud56d\uc0c1 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uac19\uc740 \uace0\uac1d\uc774 \ub2e4\uc2dc \ubc29\ubb38\ud558\ub354\ub77c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d\uc740 \ud56d\uc0c1 \uac19\uc740 \uae08\uc561\uc758 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/strong>\uac19\uc740 \uace0\uac1d\uc774\ub354\ub77c\ub3c4 \uc5b4\ub5a4 \ub0a0\uc740 \ube48\uc190\uc73c\ub85c \ub3cc\uc544\uac00\uace0, \ub610 \uc5b4\ub5a4 \ub0a0\uc740 \ucc98\uc74c\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30\ub3c4 \ud558\uc8e0.<\/p>\n\n\n\n

\uc0c1\ud669\uc774 \uc774\ub7ec\ud55c\ub370, \u201c\uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 LTV\ub294 40\ub9cc \uc6d0\uc785\ub2c8\ub2e4!\u201d \ub77c\uace0 \ub9d0\ud558\ub294 \uac83\uc774 \uacfc\uc5f0 \ud0c0\ub2f9\ud55c \uc0dd\uac01\uc77c\uae4c\uc694? LTV\ub294 \uc0ac\uc5c5\uc131\uc5d0 \ub300\ud574 \uc544\uc8fc \uac04\ub7b5\ud558\uac8c \uc18c\uac1c\ud560 \ub54c\ub098 \uc0ac\uc6a9\ud574 \ubd04\uc9c1\ud55c \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc744 \uc138\uc6b0\uae30\uc5d0\ub294 \ub108\ubb34\ub098\ub3c4 \ubaa8\uc790\ub780 \uac1c\ub150\uc774\uc9c0\uc694. \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub824\uba74 \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uac83\uc774 \ub450 \uac00\uc9c0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uccab \ubc88\uc9f8\ub294 \uc138\uadf8\uba58\ud14c\uc774\uc158<\/strong> \uc785\ub2c8\ub2e4. LTV\ub97c \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub300\uc785\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub450 \ubc88\uc9f8\ub294 \uc2dc\uae30<\/strong>\uc785\ub2c8\ub2e4. LTV\ub97c \ub300\ucda9 \ud3c9\uc0dd\uc774\ub77c\ub294 \uae30\uac04\uc73c\ub85c \uce58\ud658\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c 1\ub144, 2\ub144\uc73c\ub85c \ub098\ub258\uc5b4\uc57c \ud558\uace0, \uc5f0\ucc28\uac00 \uae38\uc5b4\uc9c8\uc218\ub85d \ubc18\ube44\ub840\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc815 \ub610\ud55c \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc0ac\uc2e4 \uace0\uac1d \ubd84\ub958\ub97c \uc704\ud55c \uac00\uc7a5 \uc720\uba85\ud55c \ubd84\uc11d \ubc29\ubc95 \uc911 \ud558\ub098\uc778 RFM \ubd84\uc11d\uc774 \uc704 \ub0b4\uc6a9\uc744 \ubaa8\ub450 \ud3ec\ud568\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uac00\uc7a5 \ucd5c\uadfc \uad6c\ub9e4 \uc2dc\uc810(Recency)\uc744 \ubc14\ud0d5\uc73c\ub85c, \uc5b4\ub5a4 \ube48\ub3c4\ub85c(Frequency) \uc5bc\ub9c8\ub97c \uc9c0\ucd9c\ud558\ub294\uc9c0(Monetary) \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc744 \ubd84\ub958\ud574 \ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong> RFM \ubd84\uc11d\uc774 \ub05d\ub098\uba74, \uc790\uc8fc, \ub9ce\uc774 \uad6c\ub9e4\ud558\ub294 VIP \uace0\uac1d\ubd80\ud130, \ud734\uba74 VIP \uace0\uac1d, \uc801\uc9c0\ub9cc \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d, \uc544\uc8fc \uac00\ub054 \ubc29\ubb38\ud558\ub294 \uace0\uac1d, \uc2e0\uaddc \uace0\uac1d \ub4f1\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. RFM\uc744 \ubc14\ud0d5\uc73c\ub85c \uc801\uc808\ud55c \uc218\uc775\ub960 \ub4f1\uc744 \uacc4\uc0b0\ud558\uba70 \uba64\ubc84\uc2ed \ud61c\ud0dd\uc744 \uc124\uacc4\ud558\uace0, \ud6a8\uacfc\uc801\uc778 CRM \uc804\ub7b5\uc744 \uc218\ub9bd<\/strong>\ud560 \uc218 \uc788\uaca0\uc9c0\uc694.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CLV\ub294 LTV\ub97c \uae30\uac04(Time)\uc774\ub098 \uba87 \uac00\uc9c0 \uc9c0\ud45c\ub97c \ub300\uc785\ud558\uc5ec \uc801\uc808\ud558\uac8c \ubd84\ub958(Segmentation) \ud55c \uacb0\uacfc\ubb3c\ub85c \ud655\ub960 \ud1b5\uacc4 \ubd84\uc11d \uae30\ubc95\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/strong> \uc608\ub97c \ub4e4\uba74 \u201c1%\uc5d0 \uc18d\ud558\ub294 \ucda9\uc131 \uace0\uac1d\uc740 1\ub144\uac04 300\ub9cc \uc6d0\uc744 \uc4f8 \uac83 \uac19\uc544\u201d\uc640 \uac19\uc740 \uac12\uc744 \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc815\ubcf4\uac00 \uc788\ub2e4\uba74 \ucda9\uc131 \uace0\uac1d\uc5d0 \ub300\ud55c \uc5f0\uac04 KPI\ub97c \uc218\ub9bd\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9d0\ud558\uc790\uba74 CLV\ub294 \ub204\uad70\uac00\ub97c \ucf55 \uc9d1\uc5b4\uc11c, \uc5bc\ub9c8\ub098 \uc904 \uc218 \uc788\ub294\uc9c0 \ubb3c\uc5b4\ubcf8 \uacb0\uacfc\uac12\uc785\ub2c8\ub2e4. \uadf8\uac83\ub3c4 \uc544\uc8fc \uc0c1\uc138\ud558\uac8c, \uba87 \uc0b4 \uae4c\uc9c0 \uba87 \uc77c \uc8fc\uae30\ub85c \ubc29\ubb38\ud574\uc11c \ud3c9\uade0\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \uc4f8 \uac74\uc9c0\uae4c\uc9c0 \ubb3c\uc5b4\ubcf4\ub294 \uac83\uc774\uc8e0. \uc9d1\uc694\ud558\uac8c\uc694. <\/p>\n\n\n\n

<\/div>\n\n\n\n

\u201c\uc5bc\ub9c8\ub098 \uc904 \uc218 \uc788\ub294\ub370\uc694?\u201d<\/strong><\/h2>\n\n\n\n

\uc7a5\uae30\uc790\ub791 \ub54c \uc218\uc5c6\uc774 \ub0b4\ubc49\uc5c8\ub358 \ub300\uc0ac\uac00 \ub5a0\uc624\ub974\ub124\uc694. \uc7a5\ub09c\uc2a4\ub7fd\uc9c0\ub9cc CLV\uc758\u00a0\ud575\uc2ec\u00a0\uc758\ubbf8\ub77c\uace0 \uc0dd\uac01\ub418\ub294 \ub300\uc0ac\uc785\ub2c8\ub2e4. \uc774\ubc88\uc5d0\ub294 BAT\uac00\u00a0CLV\u00a0\ubd84\uc11d\uc744 \uc2e4\uc81c \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud588\ub294\uc9c0\u00a0\uc18c\uac1c\ud574\u00a0\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \uc790\ub8cc\ub294 BAT\uc5d0\uc11c \uc6b4\uc601\ud588\ub358 \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ube0c\ub79c\ub4dc \u2019A\u2019\uc758 CLV\u00a0\ubd84\uc11d\u00a0\uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70, \ubcf4\uc548\uc744 \uc704\ud574 \uc218\uce58\ub294\u00a0\uc804\ud600\u00a0\ubb34\uad00\ud558\uac8c \uc785\ub825\ub418\uc5c8\uc74c\uc744 \uc0ac\uc804\uc5d0 \ubc1d\ud799\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\uc120 \ubd84\uc11d\uc744 \uc704\ud574 \u2018A\u2019\uc0ac\ub85c\ubd80\ud130 \uad6c\uccb4\uc801\uc778 \uc8fc\ubb38\uc815\ubcf4\ub97c \uc81c\uacf5\ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uace0\uac1d, \uc8fc\ubb38 \uc0c1\ud488, \uc218\ub7c9, \uc635\uc158\uacfc \uac19\uc740 \uc815\ubcf4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub294 Recency, Frequency, Monetary \uac19\uc740 \uc815\ubcf4\ub97c \uad6c\ud558\ub294 \uc7ac\ub8cc\uac00 \ub429\ub2c8\ub2e4. (*BAT\ub294 \ubaa8\ub4e0 \uace0\uac1d \uc815\ubcf4\uc758 \uc911\uc694\uc131\uacfc, \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c\uc758 \uc2ec\uac01\uc131\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uace0\uac1d \uc815\ubcf4\ub294 \ubc30\uc1a1\uc9c0, \uc5f0\ub77d\ucc98, \uc131\ubcc4\uacfc \uac19\uc740 \ubbfc\uac10\uc815\ubcf4\ub97c \uc81c\uc678\ud55c \ucc44\ub85c \uc81c\uacf5\ubc1b\uc73c\uba70, \ub09c\uc218\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \uac1c\uc778\uc815\ubcf4\ub97c \ud2b9\uc815\ud560 \uc218 \uc5c6\ub294 \ud615\ud0dc\ub85c \uc7ac\uac00\uacf5\ud569\ub2c8\ub2e4. \uc774 \ub610\ud55c \uac1c\uc778\uc815\ubcf4\ucc98\ub9ac \ucde8\uae09\ubc29\uce68\uc5d0 \uc758\uac70\ud558\uc5ec \ubd84\uc11d\uc774 \uc885\ub8cc\ub428\uacfc \ub3d9\uc2dc\uc5d0 \ud30c\uae30\ud569\ub2c8\ub2e4. \ubd84\uc11d \uc2dc\uc5d0\ub294 \ud56d\uc0c1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc720\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.) <\/p>\n\n\n\n

CLV \ubd84\uc11d\uc5d0\ub294 PyMC\uc758 Marketing CLV Model<\/strong>\uc774 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. (PyMC \uc0ac\uc6a9\ubc95\uc5d0 \ub300\ud574\uc11c\ub294 \ub098\uc911\uc5d0 \ub610 \uc18c\uac1c\ud560 \uc790\ub9ac\uac00 \uc788\uc5c8\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.) \ubd84\uc11d\uc740 \uc21c\ucc28\uc801\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uccab \ubc88\uc9f8\ub294 Recency \uc640 T\ub97c \uc870\ud569\ud55c \ubd84\uc11d\uc785\ub2c8\ub2e4. \uc774\ubc88 \ubd84\uc11d\uc740 40\uc77c\uc774\ub77c\ub294 \uae30\uac04\uc744 \ub450\uace0 \uc9c4\ud589\ud588\ub294\ub370\uc694. \ub9e4\uc6b0 \ub9ce\uc740 \uc218\uc758 \uace0\uac1d\uc744 \ubd84\uc11d\ud588\uace0 \uc774\ub97c \uc54c\uc544\ubcf4\uae30 \uc27d\uac8c 100\uba85\uc73c\ub85c \uc0d8\ud50c\ub9c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc9d9\uc740 \ucd08\ub85d\uc0c9\uc740 \ubd84\uc11d \uc2dc\uc810\uc73c\ub85c\ubd80\ud130 40\uc77c\uac04, \uccab \uad6c\ub9e4\uc77c\ub85c\ubd80\ud130 \uacbd\uacfc\ud55c \uae30\uac04(T)\uc744 \uae30\uc900\uc73c\ub85c \uc720\uc800\ub97c \ubc30\uce58\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc791\uc810 (0,0)\uc5d0 \uac00\uae4c\uc6b4 \uc720\uc800\uac00 \ub9ce\uc744\uc218\ub85d \uc2e0\uaddc \uace0\uac1d\uc774 \ub9ce\ub2e4\uace0 \ubcfc \uc218 \uc788\uaca0\ub124\uc694. \ubc1d\uc740 \ucd08\ub85d\uc0c9\uc740 \ud574\ub2f9 \uace0\uac1d\ub4e4 \uc911 \uac00\uc7a5 \ucd5c\uadfc \uad6c\ub9e4\uc640 \uccab \uad6c\ub9e4 \uc0ac\uc774\uc758 \uae30\uac04(Recency)\uc744 \uae30\uc900\uc73c\ub85c \uc720\uc800\ub97c \ubc30\uce58\ud55c \ubaa8\uc2b5\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uae30\uac04\uc774 \uae38\uc218\ub85d \ub354 \uc624\ub79c \uae30\uac04 \uad6c\ub9e4\uc5d0 \uad00\uc5ec\ud55c \uace0\uac1d<\/strong>\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc815\ubcf4\uc5d0\ub294 \ube48\ub3c4\ub294 \uc0dd\ub7b5\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uace0\uac1d\ubcc4 \uad6c\ub9e4 \ud69f\uc218\ub97c \ub354\ud574\uc11c \ubd84\uc11d\ud558\uba74, \uace0\uac1d\uc774 \ud5a5\ud6c4 \uc5bc\ub9c8\ub098 \uad6c\ub9e4\ud560\uc9c0\ub97c \uc608\uc0c1\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. PyMC\uc5d0\uc11c\ub294 \uc774 \ubd84\uc11d\uc744 \uc704\ud574 BG\/NBD Model \uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. CLV \ubd84\uc11d\uc5d0\uc11c\ub294 \uc774 \uacfc\uc815\uc774 Frequency\ub97c \ub300\uccb4\ud569\ub2c8\ub2e4. \u2018A\u2019\uc0ac\uc5d0 \ub300\ud55c \ubd84\uc11d \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc7ac\uad6c\ub9e4 \uace0\uac1d\uc758 \uc57d 70% \uc815\ub3c4\uac00 \ud5a5\ud6c4 3\uac1c\uc6d4 \ub0b4 \uad6c\ub9e4 \ud69f\uc218\uac00 0.5\ud68c\ubcf4\ub2e4 \ub0ae\uc740 \uac83\uc73c\ub85c \uce21\uc815<\/strong>\ub418\ub124\uc694. \uc81c\ud488\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub77c \ub2e4\ub974\uaca0\uc9c0\ub9cc, \ub300\uccb4\ub85c \uc774\ubcf4\ub2e4 \ub354 \ub0ae\uc740 \uacb0\uacfc\uac00 \ub098\uc624\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud639\uc2dc \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \uc81c\ud488\uc758 \uc218\uce58\uac00 \uc774\uac83\ubcf4\ub2e4 \ub354 \ub0ae\uc740\uac00\uc694? \ub099\ub2f4\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9d9\uc740 \ucd08\ub85d \uace0\uac1d\uc744 \uc911\uc2ec\uc73c\ub85c \ub9e4\ucd9c \ubaa9\ud45c\ub97c \uc138\uc6b0\uace0, \ud750\ub9b0 \uc6b0\uce21 \uace0\uac1d \uc911 \uc9d9\uc740 \ucd08\ub85d\uc73c\ub85c \uc804\uc774\uc2dc\ud0ac \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uace0 \ub3c5\ub824\ud558\ub294 \uac8c \uc6b0\ub9ac\uc758 \uc5ed\ud560\uc774\ub2c8\uae4c\uc694.<\/p>\n\n\n\n

\uadf8\ub7ec\ub824\uba74, \ub9e4\ucd9c\uc5d0 \ub300\ud55c \uc815\ubcf4\ub2e4 \uc54c\uc544\uc57c\uaca0\ub124\uc694. \uc6b0\uce21 \uc601\uc5ed\uc5d0 \uc788\ub354\ub77c\ub3c4 \uad6c\ub9e4\uc561\uc774 \ub9e4\uc6b0 \ub192\uc740 \uace0\uac1d\uc774\ub77c\uba74, \ub610 \ub2e4\ub978 \uc138\uadf8\uba3c\ud2b8\ub85c \ub098\ub220\ubcfc\uc218\ub3c4 \uc788\uac70\ub4e0\uc694. \uc8fc\ubb38\uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc2dc \ubd84\uc11d\uc744 \ud569\ub2c8\ub2e4. PyMC\ub294 \uc774 \uacfc\uc815\uc5d0 Gamma-Gamma model\uc744 \uc0ac\uc6a9\ud55c \ubd84\uc11d\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uae08\uc561\uc740 \uc784\uc758\ub85c \uc870\uc815\ud558\uc600\uace0, \uc624\ud574\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \ud45c\uc900\ud3b8\ucc28 \ubc0f \ud3c9\uade0\uac12\uc740 \uc81c\uc678\ud588\uc2b5\ub2c8\ub2e4. \ubd84\uc11d\uacb0\uacfc\ub97c \ubcf4\uba74, \ucda9\uc131\uace0\uac1d\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uc77c\uc73c\ud0ac \uac00\ub2a5\uc131\uc774 \ub192\uc744 \uac83\uc73c\ub85c \ubcf4\uc774\ub124\uc694. <\/p>\n\n\n\n

\uc790, \uc774\uc81c T\uc640 Recency\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uad6c\ub9e4 \uad00\uc5ec \uae30\uac04\uc5d0 \ub300\ud55c \ubd84\uc11d, BG\/NBD \ubaa8\ub378\uc744 \ud1b5\ud55c \uc608\uc0c1 \uad6c\ub9e4 \ud69f\uc218 \ubd84\uc11d, Gamma-Gamma \ubaa8\ub378\uc744 \ud1b5\ud55c \uc608\uc0c1 \uad6c\ub9e4\uc561 \ubd84\uc11d\uae4c\uc9c0 CLV \ubd84\uc11d\uc744 \uc704\ud55c \ubaa8\ub4e0 \uacfc\uc815\uc740 \ub9c8\ubb34\ub9ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubd84\uc11d \uacb0\uacfc\ub97c \ub3c4\uc2dd\ud654\ud558\uba74 \ub300\ub7b5 \uc544\ub798\uc640 \uac19\uc740 \ubaa8\uc2b5\uc778\ub370\uc694. \uad49\uc7a5\ud788 \ub2e8\uc21c\ud558\uc8e0? \ud074\ub7ec\uc2a4\ud130\ub9c1\uc744 \ud1b5\ud574 \uace0\uac1d\uc744 \ubd84\ub958\ud588\uace0, \uac01 \uace0\uac1d\uadf8\ub8f9\uc758 CLV\ub97c \ub3c4\ucd9c\ud55c \uac83\uc785\ub2c8\ub2e4. \ud074\ub7ec\uc2a4\ud130\ub9c1\uc740 \uace0\uac1d \uc218, \ud3c9\uade0 CLV, \ud45c\uc900 \ud3b8\ucc28, CLV \ubc94\uc704\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc9c0\ud45c\uac00 \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\ub294 \u201c1%\uc5d0 \uc18d\ud558\ub294 \ucda9\uc131\uace0\uac1d 1\ub144 \ub9e4\ucd9c \ubaa9\ud45c CLV 100\ub9cc \uc6d0\u201d<\/strong> \uacfc \uac19\uc740 KPI\ub97c \uc218\ub9bd\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CLV | RFM | LTV<\/strong><\/h2>\n\n\n\n

RFM \ubd84\uc11d\uacb0\uacfc\uc640\ub294 \uc870\uae08 \ub2e4\ub974\uc8e0? RFM \ubd84\uc11d\uc740 \ub9d0 \uadf8\ub300\ub85c RFM\uc744 \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \ubd84\ub958\ud569\ub2c8\ub2e4. \uad6c\ub9e4 \ud69f\uc218\ub294 \uc801\uc9c0\ub9cc \ud070 \uae08\uc561\uc744 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uad70, \uc801\uac8c \uc790\uc8fc \uc9c0\ucd9c\ud558\ub294 \uace0\uac1d\uad70\uacfc \uac19\uc740 \ubd84\ub958\uac00 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ud655\ub960\ud1b5\uacc4\uc801 \ubd84\uc11d\uc740 \ub4e4\uc5b4\uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc778 CRM \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ub9e4\uc6b0 \uc801\ud569\ud55c \ubc29\ubc95\uc774\uc9c0\uc694.<\/p>\n\n\n\n

CLV\ubd84\uc11d\uc740 \uc694\uc57d\ud558\uc790\uba74 LTV\ub97c \ud074\ub7ec\uc2a4\ud130\ub9c1 \ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4. RFM \ubd84\uc11d\uacfc \uc720\uc0ac\ud55c \uc9c0\ud45c\ub4e4\uc744 \uc0ac\uc6a9\ud558\uc9c0\ub9cc, \ud655\ub960 \ud1b5\uacc4\uc801 \ubd84\uc11d\uc774 \ub354\ud574\uc9d1\ub2c8\ub2e4. \uc694\uc57d\ud558\uc790\uba74, LTV\ub97c \uc138\ubd84\ud654\ud558\uc5ec KPI\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ud558\ub294 \uac83\uc774\uc9c0\uc694. \uadf8\ub798\uc11c \uc0ac\uc5c5\uc801 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\ub294 \ub370\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc138\ubd84\ud654\ub41c \ub9e4\ucd9c \ubaa9\ud45c\uac00 \uc788\ub2e4\uba74, \uc81c\ud488 \uc804\ub7b5 \ub2e8\uc5d0\uc11c\ub3c4 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubd84\uc11d\uae30\ubc95<\/strong><\/th>\ud655\ub960 \uae30\ubc18 \uc608\uce21<\/strong><\/th>\uace0\uac1d \uad6c\ubd84<\/strong><\/th>\uc6a9\ub3c4<\/th><\/tr><\/thead>
CLV<\/td>O<\/td>O<\/td>\uc81c\ud488\uc804\ub7b5 \uc218\ub9bd<\/td><\/tr>
LTV<\/td>O..?<\/td>X<\/td>\uc2a4\ucf00\uce58 \ubc0f PR<\/td><\/tr>
RFM<\/td>X<\/td>O<\/td>CRM \uc804\ub7b5\uc218\ub9bd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uc791\uc131\ud558\ub2e4 \ubcf4\ub2c8 \uad49\uc7a5\ud788 \uae34 \ube14\ub85c\uadf8 \uae00\uc774 \ub418\uc5c8\ub124\uc694. \ub2e4\uc74c\uc5d0 \ub610 \ub2e4\ub978 \uc7ac\ubbf8\uc788\ub294 \uc8fc\uc81c\ub85c \ucc3e\uc544\ubd59\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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