{"id":7258,"date":"2025-03-10T22:15:12","date_gmt":"2025-03-10T13:15:12","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=7258"},"modified":"2026-03-06T15:09:15","modified_gmt":"2026-03-06T06:09:15","slug":"%ec%a7%84%ec%a7%9c-%ec%84%b1%ea%b3%bc%eb%a5%bc-%eb%82%b4%eb%8a%94-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-m-kt-insight-week","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%ec%a7%84%ec%a7%9c-%ec%84%b1%ea%b3%bc%eb%a5%bc-%eb%82%b4%eb%8a%94-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-m-kt-insight-week\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ubd80\ud130 CRM\uae4c\uc9c0, \ub098\ub9cc\uc758 \ubb34\uae30\ub97c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc778\uc0ac\uc774\ud2b8 \uc138\uc158 <M\/KT Insight Week>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84<\/p>\n\n\n\n

BAT\ub294 \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \ubcc0\ud654\ubb34\uc30d\ud55c \uc5c5\uacc4 \uc548\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\ucde8\ub97c \uc774\ub8ec \uc0ac\ub78c\ub4e4\uc744 \ucc3e\uc544, \uadf8\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc5c5\uacc4 \uc2e4\ubb34\uc790\ub4e4\uc5d0\uac8c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70 \uc0c8\ub85c\uc6b4(Kainos) \ud615\uc2dd(Typos)\uc744 \uad6c\ucd95\ud574 \ub098\uac00\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c M\/KT(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785)\uc774\ub77c\ub294 \ud615\uc2dd\uc73c\ub85c \uc18c\uac1c\ud558\uace0 \uc788\uc8e0. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub9e4 \uc6d4, \ub9c8\uc9c0\ub9c9 \uc8fc\uac04\uc5d0 \ub9cc\ub098\ub294 \uc778\uc0ac\uc774\ud2b8 \uc138\uc158<\/strong><\/h2>\n\n\n\n

\uc62c\ud574\ubd80\ud130 M\/KT\ub294 \ucee8\ud37c\ub7f0\uc2a4 \ud615\ud0dc\uc758 \uc77c\ud68c\uc131 \uc774\ubca4\ud2b8\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc624\ub294 3\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04\ubd80\ud130 ‘Insight Week’\ub77c\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc120\ubcf4\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305, CRM, \ucf58\ud150\uce20 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc313\uc740 \ud604\uc9c1\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6e8\ube44\ub098\/\uc138\ubbf8\ub098\uc758 \ud615\ud0dc\ub85c \uc804\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uae30\uac04:<\/strong> 3\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04 [3\/24(\uc6d4) ~ 3\/28(\uae08)]
\uac15\uc5f0<\/strong> \uc2dc\uac04:<\/strong> 19:00 ~ 20:00
\ucc38\uc5ec \uc5f0\uc0ac:<\/strong> \uc815\uc6b0\uc9c4(\u524d \ud1a0\uc2a4 \ucf58\ud150\uce20 PD, \u73fe ESC Film \ub300\ud45c), \uc724\ud76c(\uc5ec\uae30\uc5b4\ub54c\ucef4\ud37c\ub2c8 \ube0c\ub79c\ub4dc\uc2e4 \ud300\uc7a5), \uc5c4\ud0dc\uc6d0(\ubc88\uac1c\uc7a5\ud130 \ub9c8\ucf00\ud305 \ud300\uc7a5), \uae40\ud654\uc724(\uc62c\ub77c\uc774\ud2b8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130), \uc11c\ud604\uc9c1(\ubb34\uc2e0\uc0ac\/29CM \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305 \ud300\uc7a5)
\uc7a5\uc18c<\/strong>
– \uc6e8\ube44\ub098: ZOOM
– \uc138\ubbf8\ub098: BAT \uc138\ubbf8\ub098\uc2e4 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

[\uc6d4\/\uc6e8\ube44\ub098] \uc720\ud29c\ube0c\ub294 \uc774\ub807\uac8c \ud0a4\uc6b4\ub2e4: \uc694\uc998 \uc798\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uc720\ud29c\ube0c \uc6b4\uc601\ubc95 <\/strong><\/h2>\n\n\n\n
\n

\uc815\uc6b0\uc9c4(ESC Film \ub300\ud45c)<\/strong><\/p>\n\uc804) Toss, T1, CJ ENM \ucf58\ud150\uce20 PD
\uc218\uc0c1)
2024 YoutubeWorks Korea Grand Prix, Best Brand Fandom \uc218\uc0c1
2023 A.N.D Award \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778 Grand Prix(\uc740\ud589\/\uce90\ud53c\ud0c8 \ubd80\ubb38) Winner(\ud540\ud14c\ud06c \ubd80\ubb38)
2023 \uc11c\uc6b8\uc601\uc0c1\uad11\uace0\uc81c FINALIST(\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubd80\ubb38)<\/em><\/cite><\/blockquote>\n\n\n\n

11\ub144\ucc28 \ucf58\ud150\uce20 PD, \uc815\uc6b0\uc9c4\ub2d8\uc740 CJ ENM, T1, Toss\ub97c \uac70\uce58\uba70 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \uc720\ud29c\ube0c \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud574\uc654\ub294\ub370\uc694. \uc720\ud29c\ube0c \ucc44\ub110 \uc721\uc131\uacfc \ucf58\ud150\uce20 \uc81c\uc791\uc73c\ub85c \uc720\ud29c\ube0c\uc5d0\uc11c 2\uac1c\uc758 \uace8\ub4dc \ubc84\ud2bc, 4\uac1c\uc758 \uc2e4\ubc84 \ubc84\ud2bc\uc744 \ud68d\ub4dd\ud560 \uc815\ub3c4\ub85c \ube0c\ub79c\ub4dc \uc720\ud29c\ube0c \uc81c\uc791\uc5d0 \uc788\uc5b4 \ud48d\uc131\ud55c \uacbd\ud5d8\uc744 \uac00\uc9c0\uace0 \uc788\uc8e0. \uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc624\ub79c \uae30\uac04\uc758 \uc131\uacf5 \uacbd\ud5d8\uc73c\ub85c \ud1f4\uc801\ub41c \uadf8\uc758 \ub178\ud558\uc6b0\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uc720\ud29c\ube0c\uac00 \ud544\uc218\uac00 \ub41c \uc9c0\uae08, \ube0c\ub79c\ub4dc\ub294 \uc65c \uc720\ud29c\ube0c\ub97c \uc2dc\uc791\ud574\uc57c \ud560\uae4c? \uc720\ud29c\ube0c \uc5c5\uacc4 \ud604\ud669\uacfc \uc720\ud29c\ube0c\ub97c \uc2dc\uc791\ud574\uc57c \ud558\ub294 \uc774\uc720
– \ube0c\ub79c\ub4dc \ubbf8\uc158\uc744 \uc5b4\ub5bb\uac8c \ucf58\ud150\uce20\ub85c \ud45c\ud604\ud560 \uc218 \uc788\uc744\uae4c? \ube0c\ub79c\ub4dc \ubbf8\uc158\uc744 \uc911\uc2ec\uc73c\ub85c \uc720\ud29c\ube0c \uc6b4\uc601\ud558\uae30
– \uc720\ud29c\ube0c \uc6b4\uc601\uc744 \uc704\ud55c \uc870\uc9c1 \ub0b4\ubd80\uc758 \uc9c0\uc6d0 \uccb4\uacc4 \ub9c8\ub828\ud558\uae30<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc2e4\uc81c \uc720\ud29c\ube0c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc2e4\ubb34\uc790, \ucf58\ud150\uce20 \uc81c\uc791\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uc788\ub294 \uc81c\uc791\uc790
– \uc720\ud29c\ube0c \uc6b4\uc601\uc744 \uace0\ub824\ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc758 \ub9ac\ub354, \ube0c\ub79c\ub4dc \ub2f4\ub2f9 \uc784\uc6d0
– \uc720\ud29c\ube0c \ucc44\ub110\uc5d0 \ub3c4\uc804\ud574\ubcf4\uace0 \uc2f6\uc740 \ub204\uad6c\ub098<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[\ud654\/\uc6e8\ube44\ub098] \ud32c\ubcf8\uc8fc\uc758 \uc2dc\ub300, \uc78a\uc9c0\ubabb\ud560 \uace0\uac1d\uacbd\ud5d8 \ub9cc\ub4e4\uae30: \uc5ec\uae30\uc5b4\ub54c \ubc84\ud0b7\ud329 \ud504\ub85c\uc81d\ud2b8<\/h2>\n\n\n\n
\n

\uc724\ud76c(\uc5ec\uae30\uc5b4\ub54c \ucef4\ud37c\ub2c8 \ube0c\ub79c\ub4dc\uc2e4 BXP2\ud300 \ud300\uc7a5)<\/strong><\/strong><\/p>\n\uc804) \ud55c\uad6d\uc624\uae38\ube44\uc564\ub9e4\ub354 \uad11\uace0\ud300 \uce74\ud53c\ub77c\uc774\ud130\/AE, GS\ub9ac\ud14c\uc77c\ud3b8\uc758\uc810\uc0ac\uc5c5\ubd80 GS25 \ub9c8\ucf00\ud305\ud300 <\/cite><\/blockquote>\n\n\n\n

\uc5ec\uae30\uc5b4\ub54c\ub294 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc640 \ud2b9\ubcc4\ud55c \uc5ec\ud589 \uc0c1\ud488\uc778 \u2018\ubc84\ud0b7\ud329’\u2028\ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744\u2028\uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc7a5\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uccab \ud504\ub85c\uc81d\ud2b8\uc778 \u2018\uc5ec\uae30\uc5b4\ub54c\u2028\ubc84\ud0b7\ud32904: \uc4f8\uc4f8\ud558\uba74 \uc548\ub418\ub294 \ubcd1\uc7ac\ud2b8\ub9bd\u2019\uc740 \ud32c\uacfc \uc140\ub7fd\uc774 \ud568\uaed8\u2028\ub9cc\ub4e4\uc5b4\uac00\ub294 \ub3c5\ucc3d\uc801\uc778 \uc5ec\ud589 \uacbd\ud5d8\uc73c\ub85c, \uae30\ud68d \uacfc\uc815\ubd80\ud130 \uc2e4\ud589\uae4c\uc9c0\uc758\u2028\uc0dd\uc0dd\ud55c \uc774\uc57c\uae30\ub97c \ub2f4\uace0 \uc788\ub294\ub370\uc694. \uc5ec\ud589 \uc9c1\ud6c4\uc758 \uace0\uac1d \ubc18\uc751\uacfc \ud604\uc5c5\uc5d0\uc11c \uc5bb\uc740 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud32c\ub364 \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uac00\ub2a5\uc131\uacfc\u2028\ud6a8\uacfc\ub97c \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ud32c\ub364\uc758 \ud2b9\uc131\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95
– \ud32c\uacfc \uc140\ub7fd\uc774 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\uac00\ub294 \ub3c5\ucc3d\uc801\uc778 \uc5ec\ud589 \uacbd\ud5d8 \uc124\uacc4 \ud504\ub85c\uc138\uc2a4
– \ud32c\ub364\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud55c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \uae30\ud68d \ubc0f \uc81c\uc791 \uc804\ub7b5<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \ud32c\ub364\uc744 \ud65c\uc6a9\ud55c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \ubd84\ub4e4
– \uc720\ud615\uc758 \uc81c\ud488\uc774 \uc544\ub2cc, \ubb34\ud615\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130
– \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ud504\ub85c\ubaa8\uc158 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud55c \ubd84\ub4e4<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[\uc218\/\uc138\ubbf8\ub098] \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \ucc3e\uc740 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5: 0\uc6d0\uc73c\ub85c \ub85c\ucf13 \uc131\uc7a5 \ub9cc\ub4e4\uae30<\/h2>\n\n\n\n
\n

\uc5c4\ud0dc\uc6d0(\ubc88\uac1c\uc7a5\ud130 \ub9c8\ucf00\ud305 \ud300\uc7a5)<\/strong><\/p>\n\uc804) \ub514\uc9c0\ud138\uc624\uc158, \uc5e0\ud3ec\uc2a4, \uc560\ub4dc\ucfe0\uc544\uc778\ud130\ub809\ud2f0\ube0c, HSAD<\/cite><\/blockquote>\n\n\n\n

\ud0dc\uc6d0\ub2d8\uc740 User Acquisition(\uc0ac\uc6a9\uc790 \uc720\uc785) \uc804\ub7b5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0, \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud0c0\uac9f \uace0\uac1d \ubc1c\uad74\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc758 \ubc1c\ud310\uc744 \ub9c8\ub828\ud588\ub294\ub370\uc694. \ud2b9\ud788 \uc81c\ud55c\ub41c \uc790\uc6d0 \uc18d\uc5d0\uc11c\ub3c4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc811\uadfc\uc744 \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \uaf80\ud558\uac8c \ub418\uc5c8\ub2e4\uace0 \ud574\uc694. \uace0\uc815\uad00\ub150\uc5d0\uc11c \uae30\uc778\ud55c \ucd94\ub860\uc774 \uc544\ub2cc, \ub370\uc774\ud130\ub85c ‘\uc9c4\uc9dc’ \uace0\uac1d\uc744 \ucc3e\uc544\ub0c8\ub358 \uc0ac\ub840, \ud68d\uc77c\uc801\uc778 \uc9c0\ud45c \ub300\uc2e0 \ub3c5\ub9bd\uc801\uc778 \uc9c0\ud45c \uc124\uc815\ubc95\uc744 \ud1b5\ud574 \uc131\uc7a5\uc2dc\ucf30\ub358 \uc0ac\ub840 \ub4f1 \uc608\uc0b0 \uc5c6\ub294 \ub9c8\ucf00\ud130\uac00 \uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\uc778\ub4dc\ub85c \ubd88\uac00\ub2a5\uc744 \uac00\ub2a5\uc73c\ub85c \uc774\ub904\ub0b8 \uc0dd\uc0dd\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc73c\ub85c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc124\uacc4\ud558\ub294 \ubc29\ubc95
– \ud0c0\uac9f \uace0\uac1d \uc138\ubd84\ud654 \ubc0f \uadf8\ub8f9\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub3c4\ucd9c
– \ud68d\uc77c\uc801\uc778 \uc9c0\ud45c \ub300\uc2e0 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc5d0 \ub9de\ub294 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ub3c4\ucd9c\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \ubc29\ubc95<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– User Acquisition \uc804\ub7b5\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130
– \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d \ubc1c\uad74 \ubc0f \uc720\uc785 \ucd5c\uc801\ud654\ub97c \uace0\ubbfc\ud558\ub294 \uc2e4\ubb34\uc790
– \uc81c\ud55c\ub41c \uc608\uc0b0 \uc18d\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uc131\uc7a5 \uc804\ub7b5\uc744 \ubaa8\uc0c9 \uc911\uc778 \uc2a4\ud0c0\ud2b8\uc5c5 \uad00\uacc4\uc790<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[\uae08\/\uc138\ubbf8\ub098] \uac00\uc124\uc801 \uc0ac\uace0 \ud655\uc7a5\ud558\uae30: \ucd5c\ub300\uce58\ub85c \uc131\uc7a5\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc811\uadfc\ubc95<\/h2>\n\n\n\n
\n

\uae40\ud654\uc724(\uc62c\ud0c0\uc774\ud2b8 \ub9c8\ucf00\ud305 \ud300\uc7a5)<\/strong><\/p>\n\uc804) \ud37c\uc140 \ub9c8\ucf00\ud305\ud300 \ud300\uc7a5, \uc544\ub204\uc544 \ub9c8\ucf00\ud305\ud300 \ud300\uc7a5, \uc5d0\ucf54\ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud300\uc7a5<\/cite><\/blockquote>\n\n\n\n

\uc0dd\uc874\uc740 \ube44\uc6a9 \ub300\ube44 \ub9e4\ucd9c \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc9d1\uc911\ud558\uc9c0\ub9cc, \uc131\uc7a5\uc740 \uac00\uc124\uc801 \uc0ac\uace0\uc758 \ud655\uc7a5\uacfc \uc9c0\uc18d\uc801\uc778 \uc2e4\ud589 \uc2dc\uc2a4\ud15c \uc6b4\uc601\uc5d0 \ub2ec\ub824 \uc788\uc8e0. \uae40\ud654\uc724\ub2d8\uc740 \ud574\ub2f9 \uc138\ubbf8\ub098\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uae30 \uc704\ud55c \uac00\uc124\uc801 \uc0ac\uace0\ub97c \ud655\uc7a5\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uc720\ud574\uc8fc\uc2e0\ub2e4\uace0 \ud558\ub294\ub370\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c ROAS \uac1c\uc120\uc758 \uae30\ubcf8 \uc0dd\uc874 \ub2a5\ub825\uc744 \ud0a4\uc6e0\ub2e4\uba74, \uac00\uc124-\uc2e4\ud589 \uc2f8\uc774\ud074\uc744 \ud1b5\ud574 \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \ud655\uc7a5 \uc2dc\ud0a4\uace0 \uc9c0\uc18d\uc801\uc778 \uc6b4\uc601 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \uc804\ub7b5\uc744 \uc81c\uc2dc\ud574\uc8fc\uc2e0\ub2e4\uace0 \ud574\uc694. <\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \uac00\uc124\uc801 \uc0ac\uace0 \ud655\uc7a5 \ubc29\ubc95: \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uc124\uc744 \uc138\uc6b0\uace0 \uc2e4\ud589\ud558\uba70 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubc1c\uad74\ud558\ub294 \ubc29\ubc95
– \uac00\uc124-\uc2e4\ud589 \uc2f8\uc774\ud074 \uc124\uacc4: \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac1c\uc120\ud558\ub294 \uc2e4\ud589 \uc2dc\uc2a4\ud15c \uad6c\ucd95 \ubc29\ubc95
– \uc81c\ud488 \ubc0f \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc804\ub7b5: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \uad6c\uccb4\uc801\uc778 \uc811\uadfc\ubc95
– \uc0dd\uc874\uc5d0\uc11c \uc131\uc7a5\uc73c\ub85c\uc758 \uc804\ud658: ROAS \uac1c\uc120\uc744 \ub118\uc5b4 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc0ac\uace0 \uc804\ud658<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– ROAS \uac1c\uc120\uc744 \ub118\uc5b4 \uc131\uc7a5\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ub9c8\ucf00\ud130
– \ud300\uc6d0\ub4e4\uc758 \uc5ed\ub7c9 \uac15\ud654\uc640 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ub3c4\uc6c0\uc744 \ubc1b\uace0 \uc2f6\uc740 \ub9ac\ub354
– \uc81c\ud55c\ub41c \uc790\uc6d0 \uc18d\uc5d0\uc11c\ub3c4 \ud6a8\uc728\uc801\uc778 \uc131\uc7a5\uada4\ub3c4\ub97c \uadf8\ub824\uac00\uace0 \uc2f6\uc740 \ubd84<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

[\uae08\/\uc6e8\ube44\ub098] \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc131\uacfc\ub97c \ub0b4\ub294 \ubc95: \uc2e4\ubb34\uc5d0 \uc801\uc6a9 \uac00\ub2a5\ud55c \ubb38\uc81c \uc124\uc815\ubc95<\/h2>\n\n\n\n
\n

\uc11c\ud604\uc9c1(\ubb34\uc2e0\uc0ac\/29CM \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305 \ud300\uc7a5)<\/strong><\/p>\n\uc804) \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305 \ud300\uc7a5, \uc0cc\ub4dc\ubc15\uc2a4 \ub9c8\ucf00\ud305&\ucee4\uba38\uc2a4 \ub514\ub809\ud130, \ud1a0\uc2a4 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800, P&G \ube0c\ub79c\ub4dc \ub9e4\ub2c8\uc800
\uae30\ud0c0) 2022 \ube0c\ub7f0\uce58\ubd81 \ud504\ub85c\uc81d\ud2b8 \ub300\uc0c1 \uc218\uc0c1, 2023 <\uc694\uc998 \ud300\uc7a5\uc758 \uc624\ub2f5\ub178\ud2b8> \ucd9c\uac04, 2025 <\ub05d\ub0b4 \ud574\uacb0\ud558\uace0 \uc131\uc7a5\ud558\ub294 \uc0ac\ub78c\ub4e4(\uac00\uc81c)> \ucd9c\uac04 \uc608\uc815<\/cite><\/blockquote>\n\n\n\n

\ub6f0\uc5b4\ub09c \uc2e4\ubb34\uc790\ub4e4\uc740 \uc5b4\ub5bb\uac8c \uc77c\uc744 \uadf8\ub807\uac8c \uc798\ud560\uae4c\uc694? \uc11c\ud604\uc9c1\ub2d8\uc740 \uc11c\ub85c \ub2e4\ub978 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc77c\uc815\ud55c \uc131\uacfc\ub97c \ub0b4\ub294 \ubb38\uc81c \ud574\uacb0\ub825\uc774 \uc788\uae30 \ub54c\ubb38\uc774\ub77c\uace0 \ub2f5\ud558\ub294\ub370\uc694. \uadf8\ub294 \ubcf5\uc7a1\ud55c \ubb38\uc81c\ub97c \ud480\uae30 \uc704\ud574\uc11c\ub294 \ubb38\uc81c\ub97c \uc124\uc815\ud558\ub294 \uc77c\uc774 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc194\ub8e8\uc158\uc758 \ud004\ub9ac\ud2f0\ub97c \ub298 \ube44\uc2b7\ud55c \uc218\uc900\uc73c\ub85c \uc720\uc9c0\ud558\uace0 \uc2f6\ub2e4\uba74, \ud604\uc9c1\ub2d8\uc758 \uc138\uc158\uc744 \uc2e0\uccad\ud574 \ubcf4\uc138\uc694. <\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \uc774\ub7f0 \uac83\ub4e4\uc744 \ubc30\uc6b8 \uc218 \uc788\uc5b4\uc694<\/h3>\n\n\n\n

– \ud504\ub85c \ubb38\uc81c \ud574\uacb0\uc0ac\uac00 \ub4e4\ub824\uc8fc\ub294 \ubb38\uc81c \ud574\uacb0 \ud50c\ub85c\uc6b0
– \ud574\ub2f9 \ud50c\ub85c\uc6b0\uc5d0\uc11c \ube60\uc9c0\uae30 \uc26c\uc6b4 \uc608\ube44 \uc77c\uc798\ub7ec\ub4e4\uc758 \ud568\uc815<\/p>\n\n\n\n

\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n

– \uc608\uce21\ud558\uae30 \uc5b4\ub835\uac70\ub098, \ub2e4\uc591\ud55c \ubb38\uc81c \uc0c1\ud669\uacfc \ub9c8\uc8fc\ud558\ub294 \ud504\ub85c\uc81d\ud2b8 \ub9e4\ub2c8\uc800\/\ub9ac\ub354\uae09 \uc2e4\ubb34\uc790
– \ud300 \ub2e8\uc704\ub85c \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\uace0 \uc2f6\uc740 \uc870\uc9c1 \uad00\ub9ac\uc790
– \ub17c\ub9ac\uc801\uc778 \ubb38\uc81c \ud574\uacb0\ub825\uc744 \uae30\ub974\uace0 \uc2f6\uc740 \ubd84<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84 BAT\ub294 \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 BISCIT\uacfc \ud568\uaed8 \ubcc0\ud654\ubb34\uc30d\ud55c \uc5c5\uacc4 \uc548\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\ucde8\ub97c \uc774\ub8ec \uc0ac\ub78c\ub4e4\uc744 \ucc3e\uc544, \uadf8\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc5c5\uacc4 \uc2e4\ubb34\uc790\ub4e4\uc5d0\uac8c \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70 \uc0c8\ub85c\uc6b4(Kainos) \ud615\uc2dd(Typos)\uc744 \uad6c\ucd95\ud574 \ub098\uac00\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c M\/KT(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785)\uc774\ub77c\ub294 \ud615\uc2dd\uc73c\ub85c \uc18c\uac1c\ud558\uace0 \uc788\uc8e0. \ub9e4 \uc6d4,…<\/p>\n","protected":false},"author":4,"featured_media":7259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[306],"tags":[277,278,279,281,222,223],"class_list":["post-7258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-m-kt","tag-278","tag-279","tag-281","tag-222","tag-bat"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315.jpg",1200,630,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315-300x158.jpg",300,158,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315-768x403.jpg",768,403,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/03\/insightweek_Thumbnail_B_600x315-1024x538.jpg",1024,538,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-03-10","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":306,"name":"MKT 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\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":1,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c<\/a> ","post_tag":"M\/KT<\/a> \ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785<\/a> \ube44\uc2a4\ud0b7<\/a> \uc138\ubbf8\ub098<\/a> \ube44\uc5d0\uc774\ud2f0<\/a> BAT<\/a> 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