{"id":7099,"date":"2025-02-27T17:00:00","date_gmt":"2025-02-27T08:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=7099"},"modified":"2026-03-06T15:09:26","modified_gmt":"2026-03-06T06:09:26","slug":"%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%84%b1%ea%b3%bc%eb%a5%bc-%ea%b8%b0%ed%9a%8d%ed%95%98%eb%8a%94-%ea%b7%b8%eb%a1%9c%ec%8a%a4-%ec%98%81%ec%83%81-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%84%b1%ea%b3%bc%eb%a5%bc-%ea%b8%b0%ed%9a%8d%ed%95%98%eb%8a%94-%ea%b7%b8%eb%a1%9c%ec%8a%a4-%ec%98%81%ec%83%81-%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c\/","title":{"rendered":"\ub370\uc774\ud130\ub97c \uadfc\uac70\ub85c \ucd5c\uc801\uc758 \uc18c\uc7ac\ub97c \ub9cc\ub4dc\ub294 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 15\ubd84<\/p>\n\n\n\n

BATeam \uc784\ud329\ud2b8 \uc778\ud130\ubdf0_\uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300<\/p>\n\n\n\n

\uc65c BAT? \ub77c\uace0 \ubb3b\ub294\ub2e4\uba74 \ub300\ub2f5\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. <\/strong>\ud329\ud2b8\ub85c \uc774\uc57c\uae30\ud558\ub294 BAT \ud300 \uc778\ud130\ubdf0 \u2018BATeam \uc784\ud329\ud2b8\u2019<\/strong><\/h3>\n\n\n\n

BAT\ub294 \ube0c\ub79c\ub4dc\uc758 \ub7f0\uce6d\ubd80\ud130 \ube60\ub978 \uc131\uc7a5\uae4c\uc9c0 \ube0c\ub79c\ub4dc\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc194\ub8e8\uc158\uc744 \uae30\ud68d, \uc2e4\ud589\ud558\ub294 \uad6d\ub0b4 \uc720\uc77c\uc758 \uae00\ub85c\ubc8c \uc885\ud569 \uc5d0\uc774\uc804\uc2dc\uc774\uc790, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ubd80\ud130 \ube0c\ub79c\ub529, \ub9c8\ucf00\ud305, \uadf8\ub85c\uc2a4\ub97c \ud1b5\ud569\ud55c \uc870\uc9c1 \uad6c\uc131\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ucd5c\uc801\uc758 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub9ce\uc740 \uc5d0\uc774\uc804\uc2dc\uac00 \uc0dd\uaca8\ub098\uace0 \uc0ac\ub77c\uc9c0\ub294 \uc2dc\ub300\uc5d0\uc11c, \uae30\uc5c5\ub4e4\uc740 \uc65c BAT\ub97c \uc120\ud0dd\ud558\ub294 \uac78\uae4c\uc694? BAT\uc758 \ucc28\ubcc4\uc131\uc744 \uc5ff\ubcfc \uc218 \uc788\ub294 \ud300 \uc778\ud130\ubdf0 \u2018BATeam \uc784\ud329\ud2b8\u2019\ub97c \ud1b5\ud574 \uadf8 \uc774\uc720\ub97c \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201c\ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uac00\u201d \uc601\uad6d\uc758 \uac00\uad6c \ub514\uc790\uc774\ub108\uc774\uc790 \u2018\ub7f0\ub358 \uc655\ub9bd \ubbf8\uc220 \ub300\ud559\u2019 \uad50\uc218\ub85c \uc7ac\uc9c1\ud588\ub358 \ub178\uba3c \ud3ec\ud130(Norman Potter)\ub294 \uc790\uc2e0\uc758 \ucc45\uc5d0\uc11c \uc774\ub807\uac8c \uc9c8\ubb38\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uc0ac\ub78c\ub4e4\uc740 \uc800\ub9c8\ub2e4\uc758 \ub2f5\uc73c\ub85c \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uc9c0 \ubcf4\uc5ec\uc8fc\uc5c8\uc8e0. \ubc18\uc138\uae30 \ub3d9\uc548 \uc774\uc5b4\uc9c4 \uace0\ubbfc\uc5d0 \ube44\uc2b7\ud55c \ub2f5\uc744 \ub0b4\ub9b0 \uc774\ub4e4\uc774 BAT\uc5d0 \ubaa8\uc600\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\u2019\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7f0\ub370 \uc774\ub4e4, \ub2e4\ub978 \ub514\uc790\uc774\ub108\uc5d0 \ube44\ud574 \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \ub300\ud654\uc5d0\ub294 \u2018CTR\u2019, \u2018ROAS\u2019 \uac19\uc740 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uac00 \ub4f1\uc7a5\ud558\uace0 \uacf5\uc720\ud55c \ud30c\uc77c\uc5d0\ub294 \uc774\ubbf8\uc9c0 \ub300\uc2e0 \uc22b\uc790\uac00 \ub4e4\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc774 \uc0dd\uac01\ud558\ub294 \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc774\uae30\uc5d0 \ub370\uc774\ud130\ub97c \uc77d\uace0 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uac78\uae4c\uc694? <\/p>\n\n\n\n

\ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5b4 \uc88b\uc740 \uc131\uacfc\uc758 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud558\uace0 \uc2e0\uaddc \ub9e4\uccb4\uc5d0 \ub9de\ub294 \ub514\uc790\uc778 \uc804\ub7b5\uc744 \uace0\ubbfc\ud558\ub294 \uc774\ub4e4\uc744 \ub9cc\ub098 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\uc758 \ub9e4\ub825\uacfc \uc804\ub7b5\uc801 \ub514\uc790\uc778 \ub178\ud558\uc6b0\ub97c \ubb3c\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uac00\uc5d0 \ub300\ud55c \uace0\ubbfc\uc5d0\uc11c \uc2dc\uc791\ud55c \uc131\uacf5\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ub514\uc790\uc778 \ube44\uacb0\uc744 \uc9c0\uae08 \uacf5\uac1c\ud569\ub2c8\ub2e4!<\/p>\n\n\n\n

Interviewee<\/mark> <\/strong>\uac15\uc218\ub9bc \ud300\uc7a5, \ucd5c\uc601\ubbfc \ud300\uc7a5, \uae40\uc9c0\uc544 \ud30c\ud2b8\uc7a5, \uc2ec\ud638\ucca0 \ud30c\ud2b8\uc7a5, \ubc15\uc900\uc601 \ud30c\ud2b8\uc7a5
Editor<\/mark> <\/strong>\uc11c\uc6a9\uc6d0
Photographer<\/mark> <\/strong>\uc724\uc778\uc219<\/p>\n\n\n\n

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(\uc88c\uce21\ubd80\ud130) \uae40\uc9c0\uc544 \ud30c\ud2b8\uc7a5, \ubc15\uc900\uc601 \ud30c\ud2b8\uc7a5, \uac15\uc218\ub9bc \ud300\uc7a5, \uc2ec\ud638\ucca0 \ud30c\ud2b8\uc7a5, \ucd5c\uc601\ubbfc \ud300\uc7a5<\/figcaption><\/figure>\n\n\n\n

\uad11\uace0 \uc131\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud55c \ub514\uc790\uc778 \uc804\ub2f4\ud300<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n

\uad11\uace0 \ub300\ud589\uc0ac\uc5d0 \ub514\uc790<\/strong><\/strong>\uc778\ud300\uc774 \ub530\ub85c \uc788\ub294 \uacbd\uc6b0\ub294 \uc788\uc5b4\ub3c4 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\uc744 \ud3b8\uc131\ud558\ub294 \uacbd\uc6b0\ub294 \ud754\uce58 \uc54a\uc796\uc544\uc694. \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0 \ub2e4\ub978 \ub514\uc790\uc774\ub108\uc640\uc758 \ucc28\uc774\uc810\uc744 \ud1b5\ud574 \uc18c\uac1c\ud574 \uc8fc\uc138\uc694.<\/strong><\/strong><\/h3>\n\n\n\n

\uc601\ubbfc<\/strong> : \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc9c0\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ubaa8\ub4e0 \ub514\uc790\uc778\uc744 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778<\/strong>\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ud575\uc2ec \uc9c0\ud45c\ub780 \ube0c\ub79c\ub4dc \ud65c\ub3d9\uc758 \ubaa9\uc801, \uc989 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc77c \ud150\ub370\uc694. \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc0c1\uc138 \ud398\uc774\uc9c0\uc640 \uad11\uace0 \uc18c\uc7ac \uc81c\uc791\ubd80\ud130 \uc77c\uad00\ub41c \ud1a4\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\uae4c\uc9c0 \ud3ed\ub113\uc740 \ubc94\uc704\ub97c \ud3ec\uad04\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc218\ub9bc<\/strong> : \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uadf9\ub300\ud654<\/strong>\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud55c\ub2e4\ub294 \uc810\uc774\uc5d0\uc694. \uc800\ud76c \ud300\uc740 \uad11\uace0 \ud6a8\uacfc, \uc18c\ube44\uc790 \ud589\ub3d9, \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ub97c \uba74\ubc00\ud788 \ubd84\uc11d\ud574 \uac00\uc7a5 \uc801\ud569\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub3c4\ucd9c\ud558\ub294\ub370\uc694. \uc774\ub97c \uc27d\uac8c \uc124\uba85\ud558\uba74 \ucc3d\uc758\ub825\uacfc \uc804\ub7b5\uc801 \uc0ac\uace0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad11\uace0 \ud6a8\uacfc\ub97c \ub192\uc774\ub294 \uc5c5\ubb34\ub77c\uace0 \ud560 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc544<\/strong> : \ub610 \ud55c \uac00\uc9c0 \ucc28\uc774\uc810\uc740 \ub9c8\ucf00\ud305\uc5d0\uc11c \uac15\uc870\ud558\ub294 \uc694\uc18c\uc640 \uc18c\uad6c\uc810\uc744 \uc18c\ube44\uc790 \uad00\uc810\uc5d0\uc11c \ud45c\ud604\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc778\ub370\uc694. \ucc98\uc74c\uc5d0\ub294 \ub370\uc774\ud130\uac00 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \ub514\uc790\uc774\ub108\uc758 \uad00\uc810\uc5d0\uc11c \uc18c\uad6c\uc810\uc744 \ud45c\ud604\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc9c0\ub9cc, \uc810\ucc28\u00a0\ub370\uc774\ud130\uac00 \uc313\uc774\uba74\uc11c \uc0ac\ub78c\ub4e4\uc774 \ubc18\uc751\ud558\ub294 \ubd80\ubd84\uc744 \ucc3e\uc544 \ucd5c\uc801\uc758 \uc18c\uc7ac\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\ub9c8\ucf00\ud130\ucc98\ub7fc \uc0dd\uac01\ud558\uace0 \ub514\uc790\uc774\ub108\ucc98\ub7fc \uc77c\ud55c\ub2e4<\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n

\uadf8\uc57c\ub9d0\ub85c\u00a0\u2018\ub370\uc774\ud130\ub97c \uc77d\uace0 \uc2e4\ud5d8\ud558\ub294 \ub514\uc790\uc774\ub108\u2019\ub77c\uace0 \ubd80\ub97c \uc218 \uc788\uaca0\ub294\ub370\uc694.\u00a0\uc2e4\uc81c \uc5c5\ubb34\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc77d\ub294 \ubc29\ubc95\uacfc \uc774\ub97c \ub514\uc790\uc778\uc5d0 \uc801\uc6a9\ud558\ub294 \ube44\uacb0\uc774 \uad81\uae08\ud569\ub2c8\ub2e4.<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\uc900\uc601<\/strong> : CJ\ub354\ub9c8\ucf13 \ud504\ub85c\uc81d\ud2b8\ub97c \ud558\uba74\uc11c \ub370\uc774\ud130\ub97c \ub9ce\uc774 \ubd24\uc5b4\uc694. \uc18c\uc7ac \ub514\uc790\uc778 \uba74\uc5d0\uc11c \ub2e4\uc591\ud55c \uc2dc\ub3c4\ub97c \ud588\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \ub4e4\uc5b4\uac00 \uc18c\uc7ac\ubcc4 \uc804\ud658\uc728\uc744 \ubcf4\uba74\uc11c \uc720\uc758\ubbf8\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud574 \ub178\ub825\ud588\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc728 \uc0c1\uc704 \uc18c\uc7ac\ub97c \ubaa8\uc544 \uc5b4\ub5a4 \ub808\uc774\uc544\uc6c3\uc774 \uc18c\ube44\uc790\uc758 \ud074\ub9ad\uacfc \uc804\ud658\uae4c\uc9c0 \uc720\ub3c4\ud558\ub294\uc9c0 \ubd84\uc11d\ud574 \ud68c\uc758 \ub54c \uc758\uacac\uc744 \ub0b4\uace4 \ud588\uc5b4\uc694. \uae30\ud68d\uc790\ubd84\ub4e4\uc774 \uc815\ub9ac\ud574 \uc900 \ub370\uc774\ud130\uc640 \uc81c\uac00 \uc0dd\uac01\ud55c \ubd84\uc11d\uc774 \uc77c\uce58\ud558\ub294 \uac78 \ubcf4\uba74\uc11c \ub098\ub984\ub300\ub85c \uc720\uc758\ubbf8\ud558\uac8c \ub370\uc774\ud130\ub97c \uc77d\uace0 \uc788\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud638\ucca0<\/strong>\u00a0: \ub370\uc774\ud130\ub294 \uadf8 \uc790\uccb4\ubcf4\ub2e8 \ub370\uc774\ud130\uac00 \uac00\uc9c0\ub294 \uc758\ubbf8\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.\u00a0\ub514\uc790\uc774\ub108\uc5d0\uac8c\ub294 \ub098\uc5f4\ub41c \ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ubf51\uc544 \ub514\uc790\uc778\uc5d0 \uc801\uc6a9\ud558\ub294 \uacfc\uc815\uc774 \ub354 \uc911\uc694\ud55c \uac70\uc8e0.<\/strong>\u00a0\uc81c\uac00 \ub2f4\ub2f9\ud588\ub358 \ub85c\ubc0d\ub3c4\uae68\ube44 \ud504\ub85c\uc81d\ud2b8\uc758 \uc18c\uc7ac \ub370\uc774\ud130\ub97c \ubcf4\ub2c8 \uc5ec\ud589\uc9c0\uc5d0\uc11c\uc758 \uae30\ub300\uac10, \ud604\uc9c0\uc5d0\uc11c \uc5bb\ub294 \ud61c\ud0dd\uc774 \ub4dc\ub7ec\ub09c \uc18c\uc7ac\uac00 \ubc18\uc751\uc774 \ub192\ub354\ub77c\uace0\uc694. \uc774 \uc810\uc744 \uc0b4\ub824 \uc5ec\ud589\uc9c0\uc758 \uc8fc\uc694 \uad00\uad11\uc9c0 \uc0ac\uc9c4\uc744 \uc18c\uc7ac\uc5d0 \ud65c\uc6a9\ud558\ub294 \uc804\ub7b5\uc73c\ub85c \uace0\uc131\uacfc \uc18c\uc7ac\ub97c \ubc1c\uad74\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0\uc11c \ubc1c\uacac\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c\u00a0\uc18c\ube44\uc790\uac00 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ud3ec\uc778\ud2b8\ub97c \ub9cc\ub4e4\uc5b4 \uc8fc\ub294 \uc77c\uc774 \uadf8\ub85c\uc2a4 \ub514\uc790\uc774\ub108\uc758 \uc5ed\ud560<\/strong>\uc774\ub77c\uace0 \uc0dd\uac01\ud574\uc694.<\/p>\n\n\n\n

\uadf8\ub85c\uc2a4 \ub514\uc790\uc774\ub108\uc758 \uc5c5\ubb34 \ube44\uacb0\uc744 \ub4e3\ub2e4 \ubcf4\ub2c8\u00a0\u2018\ub9c8\uc790\uc774\ub108(\ub9c8\ucf00\ud130+\ub514\uc790\uc774\ub108)\u2019\ub77c\ub294 \ub9d0\uc774 \ub5a0\uc624\ub974\ub294\ub370\uc694.\u00a0\ub2e8\uc21c\ud788 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ub118\uc5b4 \ub9c8\ucf00\ud130\ucc98\ub7fc \uc0dd\uac01\ud558\uace0 \ub514\uc790\uc774\ub108\ucc98\ub7fc \uc77c\ud558\ub294 \uac83 \uac19\uc544\uc694.<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\uc218\ub9bc<\/strong> : \uc2e4\uc81c\ub85c \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c AE\ub098 \uae30\ud68d\uc790\uc758 \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud560 \ub54c\ub294 \ub514\uc790\uc774\ub108\ub07c\ub9ac \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud55c \uacbd\uc6b0\ub3c4 \uc788\ub294\ub370\uc694. \ub2f4\ub2f9 \ube0c\ub79c\ub4dc\uc758 <\/strong>USP<\/strong>\uc640 \ud0c0\uae43\uc744 \ubd84\uc11d\ud574 \uadf8\uc5d0 \ub9de\ucd98 \uac00\uc124\uc744 \uc81c\uc2dc\ud558\uc5ec \ub514\uc790\uc778 \uc804\ub7b5\uc744 \uc9dc\uace0<\/strong> \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uc131\uacfc \uc18c\uc7ac\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \uc2e4\ud5d8\ud588\uc2b5\ub2c8\ub2e4. \ub355\ubd84\uc5d0 CTR\uacfc CVR\uc774 \ubaa8\ub450 \uac1c\uc120\ub418\ub294 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc5c8\uc5b4\uc694. \uc774\uc81c\ub294 \uad11\uace0 \uc18c\uc7ac\ub97c \uae30\ud68d\ud560 \ub54c \uc18c\uc7ac \ud558\ub098\uac00 \ucea0\ud398\uc778 \uc804\uccb4\uc5d0 \uc5b4\ub5a4 \uae30\uc5ec\ub97c \ud558\ub294\uc9c0 \uace0\ubbfc\ud558\ub294 \uc2b5\uad00\uc774 \uc0dd\uaca8\uc11c \ucea0\ud398\uc778\uc744 \ubcf4\ub294 \uc2dc\uc57c\uac00 \ud2b8\uc778 \uae30\ubd84\uc774\uc5d0\uc694.   <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc9c0\uc544<\/strong> : \uc6b0\ub9ac \uc8fc\ubcc0 \uc0b0\uc5c5 \uc804\uccb4\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \ub192\uc544\uc84c\uc5b4\uc694. \uc608\ub97c \ub4e4\uc5b4 \uc2dd\ud488 \ube0c\ub79c\ub4dc \uc18c\uc7ac\ub97c \ub9cc\ub4e4 \ub54c \ub808\ud37c\ub7f0\uc2a4\ub97c \uc2dd\ud488 \uc601\uc5ed\uc73c\ub85c \ud55c\uc815\ud558\uba74 \uc18c\uc7ac\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub3c4 \uc81c\ud55c\ub420 \uc218\ubc16\uc5d0 \uc5c6\uac70\ub4e0\uc694. \uadf8\ub798\uc11c \ub2e4\uc591\ud55c \uc0b0\uc5c5\uad70\uc758 \ub808\ud37c\ub7f0\uc2a4\ub97c \ucc38\uace0\ud558\ub294 \ud3b8\uc778\ub370, \uc18c\uc7ac\ub97c \ubcf4\ub2e4 \ubcf4\uba74 \ubc30\uc6b0\ub294 \uac8c \ub9ce\uc544\uc694. \ub514\uc790\uc778 \ud2b8\ub80c\ub4dc\ubfd0\ub9cc \uc544\ub2c8\ub77c B2B \ube0c\ub79c\ub4dc\uc640 B2C \ube0c\ub79c\ub4dc\uc758 \uac15\uc870 \ud3ec\uc778\ud2b8\uac00 \ub2e4\ub974\uace0 \uac19\uc740 \uc0b0\uc5c5\uad70\uc758 \ube0c\ub79c\ub4dc\uc5ec\ub3c4 \uc8fc\uc694 \ud0c0\uae43\uc774 \ube44\uc2b7\ud55c \ub4ef \ub2e4\ub974\uac70\ub4e0\uc694. \uadf8 \ucc28\uc774\ub97c \uc774\ud574\ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ud480\uc5b4\ub0b8 \uc18c\uc7ac\uc640 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc18c\uc7ac\ub294 \uacb0\uacfc\uc5d0\uc11c \ud070 \ucc28\uc774\uac00 \ub0a9\ub2c8\ub2e4<\/strong>.<\/strong><\/p>\n\n\n\n

\uc900\uc601<\/strong> : \uc18c\uc7ac\uc758 \uc131\uacfc\ub97c \ubd84\uc11d\ud560 \ub54c \uc608\uc804\uc5d0\ub294 \ubaa8\ub4e0 \uc6d0\uc778\uc744 \ub514\uc790\uc778\uc758 \ubb38\uc81c\ub85c \ub2e8\uc815 \uc9c0\uc5c8\uc5b4\uc694. \uc18c\uc7ac\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubcc0\uc218\ub294 \uc815\ub9d0 \ub2e4\uc591\ud55c\ub370 \uc6d0\uc778\uc744 \ud55c \uacf3\uc5d0\uc11c\ub9cc \ucc3e\uc740 \uac74 \ub9c8\ucf00\ud305\uc801 \uc0ac\uace0\uac00 \ubd80\uc871\ud588\ub358 \uc148\uc774\uc8e0. \uc774\uc81c\ub294 \ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c, \ud2b9\ud788 \uc18c\ube44\uc790\uc758 \uc2dc\uc120\uc5d0\uc11c \uc18c\uc7ac\ub97c \ubc14\ub77c\ubcf4\ub824 \ub178\ub825<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc18c\uc7ac \uac1c\uc120\uc774 \ud544\uc694\ud560 \ub54c \ub2e8\uc21c\ud788 \u201c\uc0c9\uc774 \uc608\uc058\ub2e4\u201d\ub294 \uc124\uba85 \ub300\uc2e0 \u201c\uc774 \ub808\uc774\uc544\uc6c3\uc740 \ub2e4\ub978 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \ub192\uc740 CTR\uc744 \uae30\ub85d\ud588\ub2e4\u201d, \u201cCPC \uc808\uac10\uc744 \uc704\ud574\uc11c\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc18c\uc7ac\uac00 \ud6a8\uacfc\uc801\uc774\ub2e4\u201d \uac19\uc774 \uc815\ud655\ud55c \uadfc\uac70\ub97c \ub4e4\uc5b4 \uc124\ub4dd\ud558\ub294 \uc2b5\uad00\uc744 \ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uadf8\ub85c\uc2a4 \ub514\uc790\uc774\ub108\ub85c \uc77c\ud558\uba74\uc11c \uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7fd\uac70\ub098 \ubfcc\ub4ef\ud55c \uc801\uc774 \uc788\ub2e4\uba74 \uc5b8\uc81c\uc778\uac00\uc694?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\uc601\ubbfc<\/strong> : \uc774\uc804 \uc9c1\uc7a5\uc5d0\uc11c\ub294 \uc81c\uac00 \ub9cc\ub4e0 \uc18c\uc7ac\uac00 \uc5b4\ub5bb\uac8c \uacb0\uacfc\uac00 \uc88b\uc558\uace0, \uc5b4\ub5a4 \ubd80\ubd84\uc774 \ubd80\uc871\ud588\ub294\uc9c0 \uc54c \uc218 \uc5c6\uc5c8\uc5b4\uc694. \uc8fc\ub85c \uad11\uace0\uc8fc \ubc18\uc751\uc774 \uc88b\uc558\ub2e4\uace0 \uc804\ud574 \ub4e3\ub294 \uc2dd\uc774\uc5c8\uc8e0. \uadf8\ub7f0\ub370 BAT \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\uc5d0\uc11c\ub294 \uadf8\ub7f0 \uc774\uc57c\uae30\ub97c \ud558\ub294 \uac8c \uc77c\uc0c1\uc774\ub2c8\uae4c \uc800\uc640 \uc6b0\ub9ac \ud300\uc774 \ub9cc\ub4e0 \uc18c\uc7ac\uac00 \uacb0\uacfc\uac00 \uc88b\uc744 \ub54c \uad49\uc7a5\ud788 \ubfcc\ub4ef\ud568\uc744 \ub290\uaef4\uc694<\/strong>.<\/strong> \uc608\uc804\uc5d0\ub294 \uc77c\uc758 \ub9c8\ubb34\ub9ac\uac00 \uc548 \ub41c \uae30\ubd84\uc774\uc5c8\ub2e4\uba74 \uc9c0\uae08\uc740 \uac1c\uc6b4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc218\ub9bc<\/strong> : \uc800\ud76c\ub294 \uc18c\uc7ac\ub97c \uadf8\ub0e5 \ub9cc\ub4dc\ub294 \uac8c \uc544\ub2c8\ub77c KPI\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uc124\uc744 \uc138\uc6b0\uace0 \uc804\ub7b5\uc744 \uc9dc\uc11c \uc81c\uc791\ud558\uac70\ub4e0\uc694. \uc131\uacfc\uac00 \uc798 \ub098\uc624\uba74 \uc6b0\ub9ac\uac00 \uc138\uc6b4 \uac00\uc124\uc774 \uc633\uc558\ub2e4\ub294 \ub73b\uc774\ub2c8\uae4c \uadf8\ub7f4 \ub54c\ub9c8\ub2e4 \uc815\ub9d0 \uc9dc\ub9bf\ud558\uc8e0<\/strong>.<\/strong> \ub610 BAT \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\uc5d0\uc11c \ub9cc\ub4e0 \uc18c\uc7ac\ub294 \ub2e4\ub978 \ub300\ud589\uc0ac\uc5d0 \ube44\ud574 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc88b\ub2e4\ub294 \ud53c\ub4dc\ubc31\uc744 \ud56d\uc0c1 \ubc1b\uac70\ub4e0\uc694. \uadf8 \ub9d0\uc774 \ubd80\ub2f4\uc774 \ub418\uae30\ub3c4 \ud558\uc9c0\ub9cc \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ub514\uc790\uc778\uae4c\uc9c0 \uc778\uc815\ubc1b\uc744 \ub54c\ub9c8\ub2e4 \uae30\ubd84\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud638\ucca0<\/strong> : \uc9c0\uae08\uc774 \ub514\uc790\uc774\ub108\uc758 \uc601\uc5ed\uc774 \ud655\uc7a5\ub418\ub294 \uacfc\uc815\uc774\ub77c\uace0 \ubcf4\uac70\ub4e0\uc694. \uc55e\uc73c\ub85c \ub514\uc790\uc774\ub108\ub294 \ube44\uc8fc\uc5bc\uc744 \ub9cc\ub4dc\ub294 \uc0ac\ub78c\uc774 \uc544\ub2c8\ub77c \ud2b8\ub80c\ub4dc\uc640 \ub370\uc774\ud130 \uac19\uc740 \uc815\ubcf4\ub97c \ubd84\uc11d\ud574 <\/strong>\u2018\ud310\ub2e8\u2019\ud558\ub294 \uc9c1\uc5c5\uc73c\ub85c \ud655\uc7a5<\/strong>\ud560 \uac70\ub77c\uace0 \uc0dd\uac01\ud574\uc694. \uc800 \uc5ed\uc2dc \uadfc\uac70\ub97c \ubc14\ud0d5\uc73c\ub85c \ud310\ub2e8\ud55c \ub514\uc790\uc778\uc774 \uc2e4\uc81c\ub85c \uadf8 \uc5ed\ud560\uc744 \ud560 \ub54c\ub9c8\ub2e4 \ubfcc\ub4ef\ud568\uacfc \ub9cc\uc871\uac10\uc744 \ub290\ub08d\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

AI\u00a0\uc2dc\ub300 \ub514\uc790\uc774\ub108\uac00 \ud6a8\uc728\uc131\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud0a4\uc6b0\ub294 \ubc29\ubc95<\/strong><\/strong><\/h1>\n\n\n\n

\uc18c\uc7ac \uc2e4\ud5d8\uacfc \uc131\uacfc \ubd84\uc11d\uc744 \ubc18\ubcf5\ud558\ub294 \uc77c\uc740 \ub9ce\uc740 \uc2dc\uac04\uacfc \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\u00a0\ub3d9\uc2dc\uc5d0\u00a0BAT\ub9cc\uc758 \ub514\uc790\uc778 \ud004\ub9ac\ud2f0\ub3c4 \uc720\uc9c0\ud574\uc57c \ud560 \ud150\ub370\uc694.\u00a0\uc0dd\uc0b0\uc131\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \uc7a1\uae30 \uc704\ud55c \ub178\ud558\uc6b0\uac00 \uc788\ub2e4\uba74 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\ud638\ucca0<\/strong> : \ube0c\ub79c\ub4dc\uac00 \uac16\uace0 \uc788\ub294 \uc5d0\uc14b\uc774 \ubd80\uc871\ud558\uba74 \ub514\uc790\uc774\ub108\ub294 \uc5b4\ub824\uc6c0\uc744 \ub290\ub08d\ub2c8\ub2e4. \uc81c\ud488 \uc0ac\uc9c4\uc774 \ub9ce\uc9c0 \uc54a\uc73c\uba74 \uc18c\uc7ac \uad6c\uc131\uc5d0 \ud55c\uacc4\uac00 \uc788\uace0 \uadf8\ub798\ud53d\uc774 \ubd80\uc871\ud558\uba74 \uc9c1\uc811 \ub9cc\ub4e4\uc5b4\uc57c \ud574\uc11c \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\uae30 \ub54c\ubb38\uc778\ub370\uc694. \ucd5c\uadfc\uc5d0\ub294 \uc0dd\uc131\ud615 AI \ud234\uc758 \ub3c4\uc6c0\uc73c\ub85c \uc774\ub7f0 \ubb38\uc81c\ub97c \ub9ce\uc774 \ud574\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud234\uc744 \ud65c\uc6a9\ud574 \uc190 \ubaa8\ub378\uc744 \ucd94\uac00\ud560 \uc218\ub3c4 \uc788\uace0 \uc81c\ud488\uc744 \ub2e4\ub978 \uac01\ub3c4\uc5d0\uc11c \ucc0d\uc740 \uc0ac\uc9c4\ub3c4 \ub9cc\ub4e4 \uc218 \uc788\uc5b4\uc11c \ub514\uc790\uc778 \uc0dd\uc0b0\uc131\uacfc \ud004\ub9ac\ud2f0\ub97c \ub3d9\uc2dc\uc5d0 \ub192\uc77c \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n

\uc9c0\uc544<\/strong> : \ud2b9\ud788 3D \uadf8\ub798\ud53d\uc740 \ub9cc\ub4dc\ub294 \ub370 \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\ub294\ub370\uc694. \uc18c\uc7ac\uc5d0 \ub4e4\uc5b4\uac00\ub294 \uadf8\ub798\ud53d\uc744 \uacf5\ub4e4\uc5ec \ub9cc\ub4e4\uc5b4\ub3c4 \uc131\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc73c\uba74 \ub2e4\ub978 \uadf8\ub798\ud53d\uc744 \ube60\ub974\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud574\uc11c \uc2dc\uac04\uc5d0 \ucad3\uae30\ub2e4 \uc544\uc26c\uc6b4 \uacb0\uacfc\ubb3c\uc774 \ub098\uc628 \uacbd\uc6b0\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc AI <\/strong>\ud234\ub85c \ub2e4\uc591\ud55c<\/strong> 3D <\/strong>\uadf8\ub798\ud53d\uc744 \ub9cc\ub4e4\uc5b4 \ud14c\uc2a4\ud2b8\uc5d0 \uc0ac\uc6a9\ud558\uace0 \uadf8\uc911 \uc131\uacfc\uac00 \uc88b\uc740 \uc18c\uc7ac\ub9cc \ub514\ud14c\uc77c\uc744 \ub2e4\ub4ec\ub294 \uc2dd<\/strong>\uc73c\ub85c \uc77c\ud558\ub2c8 \uc5c5\ubb34 \uc2dc\uac04 \ub300\ube44 \uc18c\uc7ac \ud004\ub9ac\ud2f0\uac00 \ud5a5\uc0c1\ub41c \uac78 \uccb4\uac10\ud558\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc218\ub9bc<\/strong> : \uc0dd\uc131\ud615 AI \ud234\uc740 \ub514\uc790\uc774\ub108\uc5d0\uac8c \ubb34\uad81\ubb34\uc9c4\ud55c \uac00\ub2a5\uc131\uc744 \uc5f4\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ub0b4\ubd80\uc5d0\uc11c\ub3c4 \uc2a4\ud130\ub514\ub97c \ub9cc\ub4e4\uc5b4 \uadf8 \ud65c\uc6a9\ubc95\uc744 \uacc4\uc18d \uacf5\ubd80\ud558\uace0 \uae30\ub85d\uc73c\ub85c \ub0a8\uae30\uace0 \uc788\uc5b4\uc694. \ubaa8\ub378 \ucd2c\uc601\uc774 \uc5b4\ub824\uc6b4 \uad11\uace0\uc8fc\uc5d0\uac8c \ubaa8\ub378\uc774 \ub4e4\uc5b4\uac04 \uc81c\ud488 \uc0ac\uc9c4\uc744 \uc77c\uad00\ub41c \ud1a4\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\uc548\uc744 \uc81c\uc548\ud55c \uc801\ub3c4 \uc788\uc8e0. BAT\uc5d0\ub294 \ube60\ub978 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ubaa8\uc5ec \uc788\ub2e4 \ubcf4\ub2c8 \uc0c8\ub85c\uc6b4 \ud234\uc774\ub098 \ud2b8\ub80c\ub4dc\ub97c \uc775\ud788\ub294 \uac83\uc5d0 \ub2e4\ub4e4 \uc801\uadf9\uc801\uc778\ub370\uc694. \ub514\uc790\uc778 \ud300\uc5d0\uc11c\ub294 AI \ud234\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub808\ud130\ub9c1 \uc804\ubb38 \uc2a4\ud130\ub514\ub97c \uc6b4\uc601\ud558\uba74\uc11c \ucd5c\uc2e0 \uae30\uc220\uacfc \ub514\uc790\uc778 \ud2b8\ub80c\ub4dc\uae4c\uc9c0 \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d \uacf5\ubd80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc774\ub7f0 \ub178\ub825\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\uc8fc \ub9cc\uc871\ub3c4\uac00 \ub192\uc740 \uac83 \uac19\uc544\uc694.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\uc601\ubbfc<\/strong>\u00a0: \ud68c\uc0ac \ucc28\uc6d0\uc5d0\uc11c \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\uae30 \uc804\uc5d0 \uc774\uac83\uc800\uac83 \uc2dc\ub3c4\ud574 \ubcfc \uc218 \uc788\ub3c4\ub85d \ud658\uacbd\uc744 \ub9c8\ub828\ud574 \uc8fc\uc154\uc11c \uad11\uace0\uc8fc \uc694\uccad\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 IP(\uc9c0\uc2dd\uc7ac\uc0b0\uad8c) \ub54c\ubb38\uc5d0 \uc5d0\uc14b \uac1c\ubc1c\uc774 \uc5b4\ub824\uc6cc \uc18c\uc7ac \uc131\uacfc\ub3c4 \uc800\uc870\ud55c \uc0c1\ud669\uc774\uc5c8\ub294\ub370\u00a0\uc0dd\uc131\ud615\u00a0AI\ub97c \ud65c\uc6a9\ud574 \uc5d0\uc14b\uc744 \ub9cc\ub4e4\uc5b4 \uc18c\uc7ac\uc5d0 \ud65c\uc6a9\ud574 \ubcf4\ub2c8 \uc131\uacfc\uac00 \ub300\ud3ed \uac1c\uc120<\/strong>\ub418\uc5c8\uc8e0. \uc774\ud6c4\ub85c \uc5ec\ub7ec \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc0dd\uc0b0\uc131\uc744 \ub192\uc774\ub294 \uc18c\ud1b5 \uac00\uc774\ub4dc<\/strong><\/h1>\n\n\n\n

\uad11\uace0 \ub300\ud589\uc0ac\ub294 \ub2e4\uc591\ud55c \uc9c1\uad70\ub07c\ub9ac \ud611\uc5c5\ud560 \uc77c\uc774 \ub9ce\uc544 \ub0b4\ubd80 \uc18c\ud1b5\uc774 \uc815\ub9d0 \uc911\uc694\ud55c\ub370\uc694.\u00a0\uc791\ub144\uc5d0\u00a0BAT\u00a0\uad6c\uc131\uc6d0\uc744 \uc704\ud55c \uc18c\ud1b5 \uac00\uc774\ub4dc\ub97c \ub9c8\ub828\ud574 \uad50\uc721\uae4c\uc9c0 \uc9c4\ud589\ud588\ub2e4\uace0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uac00\uc774\ub4dc\ub97c \ub9cc\ub4e0 \ubaa9\uc801\uacfc \uadf8 \ub0b4\uc6a9\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud574 \uc8fc\uc138\uc694.<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc900\uc601<\/strong> : \uad11\uace0 \ub300\ud589\uc0ac\ub294 \ub514\uc790\uc774\ub108, \uae30\ud68d\uc790, AE \ub4f1 \uc218\ub9ce\uc740 \uad6c\uc131\uc6d0\uc774 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc5c5\ubb34\uac00 \uc9c4\ud589\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc5b4\ub290 \ud55c \ubd80\ubd84\uc774 \uc9c0\uc5f0\ub418\uac70\ub098 \ubb34\ub108\uc9c0\uba74 \uc804\uccb4\uc801\uc778 \uc77c\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\ub370\uc694. \ucd5c\uc545\uc758 \uacbd\uc6b0 \uad11\uace0\uc8fc\uc640\uc758 \uc2e0\ub8b0\ub3c4\uac00 \ud558\ub77d\ud574 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \uc88b\uc9c0 \ubabb\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uc8e0. \ud611\uc5c5 \ub2f9\uc0ac\uc790\ub07c\ub9ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \uad00\ud55c \uc815\ubcf4\uc640 \uc790\uc2e0\uc758 \ub9ac\uc18c\uc2a4\ub97c \uc815\ud655\ud558\uac8c \uacf5\uc720\ud574\uc57c \ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc218\ub9bc<\/strong>\u00a0: \uadf8\ub85c\uc2a4 \ubcf8\ubd80\uac00 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c \uc2e0\uaddc \uc785\uc0ac\uc790\ubd84\ub4e4\uc774 \ub9ce\uc774 \ub4e4\uc5b4\uc624\uc168\uc5b4\uc694. \ud300\uacfc \ud504\ub85c\uc81d\ud2b8 \uad6c\uc131\uc6d0\uc5d0 \ubcc0\ub3d9\uc774 \ud070 \uc0c1\ud669\uc5d0\uc11c BAT\ub9cc\uc758 \ud611\uc5c5 \ubc29\ubc95\uc744 \ube60\ub974\uac8c \uc54c\ub824\ub4dc\ub9ac\uace0\uc790 AE\ubd84\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud611\uc5c5 \uad50\uc721\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108\ub294 \ud55c \uba85\ub2f9 3~5\uac1c\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uae30 \ub54c\ubb38\uc5d0 \uc6d0\ud65c\ud55c \uc18c\ud1b5\uc774 \uc815\ub9d0 \uc911\uc694\ud558\uac70\ub4e0\uc694. \uadf8\ub798\uc11c\u00a0\ub514\uc790\uc774\ub108\uc758 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \uc54c\ub9ac\uace0 \uac01 \uacfc\uc815\uc5d0 \ud544\uc694\ud55c \uc18c\ud1b5 \ub0b4\uc6a9\uacfc \ubc29\ubc95\uc744 \uc815\ub9ac\ud574 \uacf5\uc720<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uac74 \uc544\ub2c8\uc9c0\ub9cc \uae30\ubcf8\uc801\uc73c\ub85c \ud070 \ud2c0\uc774 \uc7a1\ud788\uba74 TF \uc131\ud5a5\uc5d0 \ub9de\uac8c \uc800\ud76c\uac00 \uc870\uc728\ud560 \uc218 \uc788\uac70\ub4e0\uc694. \uadf8\ub9ac\uace0 \ub9e4\ubc88 \uad50\uc721\uc744 \ud560 \uc218 \uc5c6\uc73c\ub2c8 \uc2e0\uaddc \uc785\uc0ac\uc790\ub97c \ub300\uc0c1\uc73c\ub85c\u00a0\u20181:1\u00a0\uc9c8\ubb38 \uba54\uc774\ud2b8\u2019<\/strong>\ub97c \uc6b4\uc601\ud574 \ud611\uc5c5\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub0b4\uc6a9\uc744 \uc54c\ub824\ub4dc\ub9ac\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n

\ubd88\ud544\uc694\ud55c \uc2dc\uac04 \ub0ad\ube44\ub97c \uc904\uc774\uace0 \ub514\uc790\uc778\uc5d0\ub9cc \uc9d1\uc911\ud558\ub824\ub294 \uc9c4\uc2ec\uc774 \ub290\uaef4\uc9c0\ub294\ub370\uc694.\u00a0\uc2e4\uc81c\ub85c\ub3c4 \ud6a8\uacfc\uac00 \uc788\uc5c8\ub098\uc694?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\ud638\ucca0<\/strong> : \ud6a8\uacfc\ub294 \uad49\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108\uc758 \uc785\uc7a5\uc5d0\uc11c \ud504\ub85c\uc81d\ud2b8\ub9c8\ub2e4 \uc18c\ud1b5\ud558\ub294 AE\uac00 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uac01\uc790 \ub2e4\ub978 \ubc29\ubc95\uc73c\ub85c \uc18c\ud1b5\ud558\ub290\ub77c \uc5b4\ub824\uc6e0\uac70\ub4e0\uc694. \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \uc18c\ud1b5 \ubc29\ubc95\uc744 \uc5b4\ub290 \uc815\ub3c4 \ud45c\uc900\ud654\ud560 \uc218 \uc788\uc5b4\uc11c \uc18c\ud1b5\uc5d0 \ub4e4\uc5b4\uac00\ub294 \ub9ac\uc18c\uc2a4\uac00 \ub9ce\uc774 \uc904\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8\uc73c\ub85c\ub294 \uad11\uace0\uc8fc\uc640 \uacf5\uc720\ud558\ub294 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \ub9cc\ub4e4\uae30\ub3c4 \ud588\ub294\ub370\uc694. \ube0c\ub79c\ub4dc\uc758 \ud1a4\uc564\ubb34\ub4dc\ub97c \uc911\uc694\uc2dc\ud558\ub294 \uad11\uace0\uc8fc\ub97c \uc704\ud574 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\uc640 \uace0\uc131\uacfc \uc18c\uc7ac\ub97c \uacb0\ud569\ud55c \ucf58\ud150\uce20 \uc81c\uc791 \uac00\uc774\ub4dc\ub97c \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \uc11c\uccb4\uc640 \uc0c9, \ubb38\uad6c\uc5d0 \ub300\ud55c \uaddc\uc815\uacfc \u2018To Do\u2019, \u2018Not To Do\u2019\ub97c \uc124\uc815\ud558\uace0 \uace0\uc131\uacfc \uc18c\uc7ac\ub97c \uae30\ubc18\uc73c\ub85c \ud15c\ud50c\ub9bf\uc744 \ud0c0\uc785\ubcc4\ub85c \ub098\ub204\uc5c8\ub294\ub370\uc694. \ub514\uc790\uc778 \ud53c\ub4dc\ubc31\uc774 \uc808\ubc18\uc73c\ub85c \uc904\uc5c8\uc744 \ub9cc\ud07c \ub9ac\uc18c\uc2a4 \uc808\uac10\uc5d0 \uc788\uc5b4 \ud070 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc218\ub9bc<\/strong> : \uc18c\ud1b5 \uac00\uc774\ub4dc \uc774\uc678\uc5d0\ub3c4 \ub514\uc790\uc774\ub108\uac00 \uc18c\uc7ac\ub97c \uc5b4\ub5bb\uac8c \uae30\ud68d\ud558\uace0 \uc81c\uc791\ud558\ub294\uc9c0 \u2018<\/strong>\ub514\uc790\uc774\ub108\uac00 \uc77c\ud558\ub294 \ubc95<\/strong>\u2019<\/strong>\uc744 \uc815\ub9ac\ud574 AE\ubd84\ub4e4\uacfc \uacf5\uc720\ud55c \uc801\ub3c4 \uc788\uc5b4\uc694. \uc774\ub7f0 \ub178\ub825\ub4e4\uc774 \ub514\uc790\uc774\ub108\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\ub97c \ub192\uc774\uace0, \ub610 \ubc18\ub300\ub85c \uc800\ud76c\ub3c4 \uac19\uc774 \uc77c\ud558\ub294 \ubd84\ub4e4\uc744 \uc54c\uc544\uac00\ub294 \uc720\uc758\ubbf8\ud55c \uacb0\uacfc\ub97c \ub0b8 \uac83 \uac19\uc544\uc694.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc18c\ube44\uc790\uc640 \ube0c\ub79c\ub4dc\ub97c \uc774\uc5b4\uc8fc\ub294 \uc5f4\uc1e0\uac00 \ub420 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778<\/strong><\/h1>\n\n\n\n

\uac08\uc218\ub85d \uae4c\ub2e4\ub85c\uc6cc\uc9c0\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\u00a0BAT\u00a0\uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\uc740 \uc5b4\ub5a4 \uac15\uc810\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

\uc218\ub9bc<\/strong> : \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub514\uc790\uc778\uc758 \uc5ed\ud560\uc740 \uc810\uc810 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uba54\uc2dc\uc9c0\ub3c4 \uc5b4\ub5bb\uac8c \ud45c\ud604\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\uc758 \ubc18\uc751\uc774 \ub2ec\ub77c\uc9c0\uace0 \ud074\ub9ad\uacfc \uc804\ud658\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc778\ub370\uc694. \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\uc740 \uac10\uac01\uc801\uc778 \ub514\uc790\uc778\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc2e4\ud5d8\uacfc \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uad11\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uc804\ub7b5\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uace0\ubbfc<\/strong>\ud569\ub2c8\ub2e4. \ub9e4\uccb4\ubcc4 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uc5b4\ub5a4 \ub514\uc790\uc778 \uc694\uc18c\uac00 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294\uc9c0 \ubd84\uc11d\ud558\uace0 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ud6a8\uacfc\uc801\uc778 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc8e0.<\/p>\n\n\n\n

\ub610\ud55c \ub514\uc790\uc778 \ud6a8\uc728\uc744 \ub192\uc774\uae30 \uc704\ud55c \uc0dd\uc131\ud615 <\/strong>AI <\/strong>\ud234 \ud65c\uc6a9\uacfc<\/strong> 3D, <\/strong>\ubaa8\uc158 \uadf8\ub798\ud53d \ub4f1 \ub514\uc790\uc778 \uc5c5\uacc4\uc5d0\uc11c \uc8fc\ubaa9\ud558\ub294 \uae30\uc220\uc744 \uc801\uadf9 \ud65c\uc6a9<\/strong>\ud558\uc5ec \ub0ad\ube44\ub97c \uc904\uc774\uace0 \ub354 \ub9ce\uc740 \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \ucc3e\uc544\uac00\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub514\uc790\uc778\uc758 \uc5ed\ud560\uc740 \u2018\uad11\uace0 \uc18c\uc7ac \uc81c\uc791\u2019\uc774 \uc544\ub2c8\ub77c, \uc131\uacfc\ub97c \ub9cc\ub4e4\uace0 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790\ub97c \uc5f0\uacb0\ud558\ub294 \uc804\ub7b5\uc801\uc778 \ub3c4\uad6c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc774 \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \ub354 \ud6a8\uacfc\uc801\uc778 \ub514\uc790\uc778\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uacc4\uc18d\ud574\uc11c \ubc30\uc6b0\uace0 \uc2dc\ub3c4\ud574 \ub098\uac00\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc601\ubbfc<\/strong> : \uc131\uacfc \uae30\ubc18\uc758 \ub514\uc790\uc778\uc744 \uc9c4\ud589\ud558\ub2e4 \ubcf4\uba74 \uad11\uace0\uc8fc\uc758 \uae30\ub300\ub97c \ub9cc\uc871\uc2dc\ud0a4\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc0dd\uae30\uae30 \ub9c8\ub828\uc774\uc8e0. \uc774\ub7f4 \ub54c\uc77c\uc218\ub85d BAT <\/strong>\uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\ub9cc\uc758 \uc758\uacac\uc744 \uc8fc\uace0\ubc1b\ub294 \ud658\uacbd\uc774 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\ub2e4\uace0<\/strong> \ubbff\uc5b4\uc694. \ub2e4\ubc29\uba74\uc5d0 \uad00\uc2ec\uc744 \ub454 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ud55c\ub370 \ubaa8\uc5ec \uc790\uc2e0\uc758 \uac15\uc810\uc744 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\uc5d0 \uc811\ubaa9\ud568\uc73c\ub85c\uc368 \ub354 \ub098\uc740 \uacb0\uacfc\ubb3c\uc744 \ub0bc \uc218 \uc788\uc744 \uac83\uc774\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc801\uadf9\uc801\uc778 \uc544\uc774\ub514\uc5b4 \uacf5\uc720\uc640 \ud53c\ub4dc\ubc31\uc744 \uc8fc\uace0\ubc1b\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c \uad11\uace0\uc8fc\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub514\uc790\uc774\ub108 \uc2a4\uc2a4\ub85c \ub9cc\uc871\ud560 \uc218 \uc788\ub294 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac00\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201c\ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uac00\u201d\u00a0\uc601\uad6d\uc758 \uac00\uad6c \ub514\uc790\uc774\ub108\uc774\uc790 \u2018\ub7f0\ub358 \uc655\ub9bd \ubbf8\uc220 \ub300\ud559\u2019 \uad50\uc218\ub85c \uc7ac\uc9c1\ud588\ub358 \ub178\uba3c \ud3ec\ud130(Norman Potter)\ub294 \uc790\uc2e0\uc758 \ucc45\uc5d0\uc11c \uc774\ub807\uac8c \uc9c8\ubb38\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uc0ac\ub78c\ub4e4\uc740 \uc800\ub9c8\ub2e4\uc758 \ub2f5\uc73c\ub85c \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uc9c0 \ubcf4\uc5ec\uc8fc\uc5c8\uc8e0. \ubc18\uc138\uae30 \ub3d9\uc548 \uc774\uc5b4\uc9c4 \uace0\ubbfc\uc5d0 \ube44\uc2b7\ud55c \ub2f5\uc744 \ub0b4\ub9b0 \uc774\ub4e4\uc774 BAT\uc5d0 \ubaa8\uc600\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \u2018\uadf8\ub85c\uc2a4 \ub514\uc790\uc778\ud300\u2019\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0\ub370 \uc774\ub4e4, \ub2e4\ub978 \ub514\uc790\uc774\ub108\uc5d0 \ube44\ud574 \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \ub300\ud654\uc5d0\ub294 \u2018CTR\u2019, \u2018ROAS\u2019 \uac19\uc740 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uac00 \ub4f1\uc7a5\ud558\uace0 \uacf5\uc720\ud55c \ud30c\uc77c\uc5d0\ub294 \uc774\ubbf8\uc9c0 \ub300\uc2e0 \uc22b\uc790\uac00 \ub4e4\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc774 \uc0dd\uac01\ud558\ub294 \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc774\uae30\uc5d0 \ub370\uc774\ud130\ub97c \uc77d\uace0 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uac78\uae4c\uc694?\u00a0<\/p>\n

\ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5b4 \uc88b\uc740 \uc131\uacfc\uc758 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud558\uace0 \uc2e0\uaddc \ub9e4\uccb4\uc5d0 \ub9de\ub294 \ub514\uc790\uc778 \uc804\ub7b5\uc744 \uace0\ubbfc\ud558\ub294 \uc774\ub4e4\uc744 \ub9cc\ub098 \uadf8\ub85c\uc2a4 \ub514\uc790\uc778\uc758 \ub9e4\ub825\uacfc \uc804\ub7b5\uc801 \ub514\uc790\uc778 \ub178\ud558\uc6b0\ub97c \ubb3c\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc774\ub108\ub780 \ubb34\uc5c7\uc778\uac00\uc5d0 \ub300\ud55c \uace0\ubbfc\uc5d0\uc11c \uc2dc\uc791\ud55c \uc131\uacf5\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ub514\uc790\uc778 \ube44\uacb0\uc744 \uc9c0\uae08 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