{"id":7000,"date":"2025-02-28T15:00:00","date_gmt":"2025-02-28T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=7000"},"modified":"2026-04-14T16:34:35","modified_gmt":"2026-04-14T07:34:35","slug":"blog-insight-smartstore-vs-owned-mall-growth-strategy","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-smartstore-vs-owned-mall-growth-strategy\/","title":{"rendered":"\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \ub3d9\ubc18\uc131\uc7a5\uc774 \ubd88\uac00\ub2a5\ud558\ub2e4"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \uc131\uc7a5 \uacf5\uc2dd\uc774 \uc644\uc804\ud788 \ub2e4\ub985\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub294 \ud50c\ub7ab\ud3fc \ub0b4 \uc7a0\uc7ac \uc218\uc694\ub97c \ud65c\uc6a9\ud574 \ucd08\uae30 \ub9e4\ucd9c\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uc720\ub9ac\ud558\uace0, \uc790\uc0ac\ubab0\uc740 \uad11\uace0 \ub9e4\uccb4 \uc804\ud658 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uc744 \ube60\ub974\uac8c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ucc44\ub110\uc744 5:5\ub85c \uc6b4\uc601\ud558\uba74 \ub458 \ub2e4 \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\uba70, \ub0b4\ubd80 \uc5ed\ub7c9\uc5d0 \ub9de\ub294 \ud558\ub098\uc758 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<p>\uc628\ub77c\uc778 \ucee4\uba38\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uba3c\uc800 \ub9c8\uc8fc\ud558\ub294 \uc9c8\ubb38\uc740 \ub300\uac1c \uc774\uac83\uc785\ub2c8\ub2e4. &quot;\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0, \uc5b4\ub514\ub97c \ubcf8\uc9c4\uc73c\ub85c \uc0bc\uc544\uc57c \ud560\uae4c\uc694?&quot; \uc774 \uc120\ud0dd\uc740 \ub2e8\uc21c\ud55c \ucc44\ub110 \uacb0\uc815\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \uc131\uc7a5 \ubc29\uc2dd \uc790\uccb4\uac00 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \uc5b4\ub514\uc5d0 \ube44\uc911\uc744 \ub450\ub290\ub0d0\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 \ubc30\ubd84 \ubc29\uc2dd, \ud544\uc694\ud55c \ub0b4\ubd80 \uc5ed\ub7c9, \uadf8\ub9ac\uace0 \uc131\uc7a5 \uc18d\ub3c4\uac00 \uc644\uc804\ud788 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \uc131\uc7a5 \uacf5\uc2dd\uc774 \uc65c \ub2e4\ub978\uac00\uc694?<br>2. \ucd08\uae30 \ub9e4\ucd9c \ubc1c\uc0dd: \uc65c \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uac00 \uc720\ub9ac\ud55c\uac00\uc694?<br>3. \ub9e4\ucd9c \ud655\ub300 \ub2e8\uacc4: \uc65c \uc790\uc0ac\ubab0\uc774 \uc720\ub9ac\ud55c\uac00\uc694?<br>4. \uc624\ud504\ub77c\uc778 \uc720\ud1b5 \uae30\uc5c5\uc740 \uc65c \uc774 \ucc28\uc774\ub97c \uc774\ud574\ud558\uae30 \uc5b4\ub835\ub098\uc694?<br>5. \ub3d9\uc2dc \uc6b4\uc601\uc774 \ubd88\uac00\ub2a5\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<br>6. \uacb0\ub860: \ucc44\ub110 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \uc5ed\ub7c9 \uc124\uacc4\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4<br>7. FAQ<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \uc131\uc7a5 \uacf5\uc2dd\uc774 \uc65c \ub2e4\ub978\uac00\uc694?<\/h2>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0 \uc911 \uc5b4\ub514\ub97c \ubcf8\uc9c4\uc73c\ub85c \uc0bc\uc744\uc9c0\ub294 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ube0c\ub79c\ub4dc\ub77c\uba74 \ubc18\ub4dc\uc2dc \uacb0\uc815\ud574\uc57c \ud558\ub294 \uccab \ubc88\uc9f8 \uc804\ub7b5\uc801 \uc120\ud0dd\uc785\ub2c8\ub2e4. \ucd08\uae30 \ub9e4\ucd9c \ud655\ubcf4\uc5d0 \ub300\ud55c \ud655\uc2e0\uc774 \uc5c6\ub294 \uc0c1\ud669\uc5d0\uc11c \uc774 \uc120\ud0dd\uc740 \ub354\uc6b1 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \uad6c\uc870\uc801\uc73c\ub85c \uc11c\ub85c \ub2e4\ub978 \uc131\uc7a5 \ubc29\uc2dd\uc744 \uc804\uc81c\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ubcf8\uc9c4 \uc120\ud0dd\uc774 \ube0c\ub79c\ub4dc\uc758 \uc804\uccb4 \uc131\uc7a5 \ubc29\ud5a5\uc744 \ud06c\uac8c \uc88c\uc6b0\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uad6c\ubd84<\/th>\n<th>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4<\/th>\n<th>\uc790\uc0ac\ubab0 (D2C)<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>\uace0\uac1d \uc720\uc785 \ubc29\uc2dd<\/strong><\/td>\n<td>\ud50c\ub7ab\ud3fc \ub0b4 \uc7a0\uc7ac \uc218\uc694 \ud65c\uc6a9<\/td>\n<td>\uc678\ubd80 \ub9e4\uccb4 \uad11\uace0\ub85c \uc9c1\uc811 \uc720\uc785<\/td>\n<\/tr>\n<tr>\n<td><strong>\uc804\ud658 \ucd5c\uc801\ud654<\/strong><\/td>\n<td>\ub124\uc774\ubc84 GFA \uc678 \ub300\ubd80\ubd84\uc758 \uad11\uace0 \ub9e4\uccb4 \uc131\ub2a5 \uc81c\ud55c<\/td>\n<td>\uba54\ud0c0\u00b7\uad6c\uae00 \ub4f1 \uad11\uace0 \ub9e4\uccb4 \uc804\ud658 \ucd5c\uc801\ud654 \uc801\uadf9 \ud65c\uc6a9 \uac00\ub2a5<\/td>\n<\/tr>\n<tr>\n<td><strong>\ucd08\uae30 \uc9c4\uc785<\/strong><\/td>\n<td>\uc720\ub9ac (\ud50c\ub7ab\ud3fc \ud2b8\ub798\ud53d \ud65c\uc6a9)<\/td>\n<td>\ubd88\ub9ac (\ud2b8\ub798\ud53d\uc744 \uc9c1\uc811 \ub9cc\ub4e4\uc5b4\uc57c \ud568)<\/td>\n<\/tr>\n<tr>\n<td><strong>\ub9e4\ucd9c \ud655\ub300<\/strong><\/td>\n<td>\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ud544\uc694<\/td>\n<td>CPA \ub2e8\uac00 \ucd5c\uc801\ud654\ub85c \ube60\ub978 \ud655\ub300 \uac00\ub2a5<\/td>\n<\/tr>\n<tr>\n<td><strong>\ube44\uc6a9 \uad6c\uc870<\/strong><\/td>\n<td>\uc218\uc218\ub8cc \uc911\uc2ec<\/td>\n<td>\uad11\uace0 \uc120\uc804\ube44 \uc911\uc2ec (\ub9e4\ucd9c\uc758 20~30%)<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\ub450 \ucc44\ub110\uc758 \ucc28\uc774\ub294 \ub2e8\uc21c\ud788 &quot;\ud50c\ub7ab\ud3fc\uc774\ub0d0, \ub3c5\ub9bd\ubab0\uc774\ub0d0&quot;\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub294 \ud50c\ub7ab\ud3fc\uc774 \uc774\ubbf8 \ubaa8\uc544\ub454 \uc1fc\ud551 \ud0d0\uc0c9 \uc911 \uc0ac\uc6a9\uc790\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc774\uace0, \uc790\uc0ac\ubab0\uc740 \ube0c\ub79c\ub4dc\uac00 \uc9c1\uc811 \ud2b8\ub798\ud53d\uc744 \ub9cc\ub4e4\uace0 \uc804\ud658\uae4c\uc9c0 \uc124\uacc4\ud574\uc57c \ud558\ub294 \uad6c\uc870\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd08\uae30 \ub9e4\ucd9c \ubc1c\uc0dd: \uc65c \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uac00 \uc720\ub9ac\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub294 \ub124\uc774\ubc84 \uc1fc\ud551 \ud50c\ub7ab\ud3fc \ub0b4 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4 \ucd08\uae30 \ub9e4\ucd9c \ubc1c\uc0dd\uc5d0 \uc720\ub9ac\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc774\ubbf8 \uc1fc\ud551\uc744 \ud0d0\uc0c9\ud558\ub294 \uc0c1\ud0dc\uc774\uae30 \ub54c\ubb38\uc5d0 \uc804\ud658\uc774 \uc6a9\uc774\ud558\uace0, \ucd08\uae30 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4\uac00 \ub0ae\ub354\ub77c\ub3c4 \ub178\ucd9c \uae30\ud68c\ub97c \ube60\ub974\uac8c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc720\ud558\uc790\uba74, \uc774\ubbf8 \uc720\ub3d9\uc778\uad6c\uac00 \ud655\ubcf4\ub41c \uc1fc\ud551\uc13c\ud130 \ub0b4 \ub9e4\uc7a5\uc5d0 \uc785\uc810\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74 \uc790\uc0ac\ubab0\uc740 \uad6c\uc11d\uc9c4 \uace8\ubaa9\uc758 \ub3c5\ub9bd \uac00\uac8c\uc640 \uc720\uc0ac\ud569\ub2c8\ub2e4. \uc785\uc9c0 \uc790\uccb4\ub294 \ube0c\ub79c\ub4dc\uac00 \uc6d0\ud558\ub294 \ub300\ub85c \uafb8\ubc00 \uc218 \uc788\uc9c0\ub9cc, \uac00\uac8c \uc55e\uc744 \uc9c0\ub098\ub294 \uc0ac\ub78c\uc744 \uc9c1\uc811 \ub370\ub824\uc640\uc57c \ud569\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c \ud6a8\uc728\uc774 \ub0ae\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uace0, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc774 \uc5c6\ub2e4\uba74 \ucd08\uae30 \ub9e4\ucd9c \ubc1c\uc0dd \uc790\uccb4\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9e4\ucd9c \ud655\ub300 \ub2e8\uacc4: \uc65c \uc790\uc0ac\ubab0\uc774 \uc720\ub9ac\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>\uc77c\uc815 \uc218\uc900\uc758 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud55c \uc774\ud6c4, \ubcf8\uaca9\uc801\uc778 \uaddc\ubaa8 \ud655\ub300 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc790\uc0ac\ubab0\uc774 \uc720\ub9ac\ud569\ub2c8\ub2e4. \uc790\uc0ac\ubab0\uc740 \uba54\ud0c0(Meta), \uad6c\uae00(Google) \ub4f1 \uc678\ubd80 \uad11\uace0 \ub9e4\uccb4\uc758 \uc804\ud658 \ucd5c\uc801\ud654 \uae30\ub2a5\uc744 \uc628\uc804\ud788 \ud65c\uc6a9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub85c \uc678\ubd80 \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uacbd\uc6b0, \ub124\uc774\ubc84 GFA\ub97c \uc81c\uc678\ud55c \ub300\ubd80\ubd84\uc758 \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c \uc804\ud658 \ucd5c\uc801\ud654 \uc131\ub2a5\uc774 \uc0ac\uc2e4\uc0c1 0\uc5d0 \uac00\uae4c\uc6cc\uc9d1\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub294 \ub124\uc774\ubc84 \ud50c\ub7ab\ud3fc \uc548\uc5d0\uc11c\uc758 \uc561\uc158 \ub370\uc774\ud130\ub9cc\uc744 \ucd5c\uc801\ud654\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \uad6c\uc870\uc801 \ud55c\uacc4 \ub54c\ubb38\uc5d0 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc758 \uc131\uc7a5\uc744 \uc704\ud574\uc11c\ub294 \ucf58\ud150\uce20, \ud504\ub85c\ubaa8\uc158, \ub51c, \ub77c\uc774\ube0c\ucee4\uba38\uc2a4, \uc81c\ud734, PPL, <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305<\/a> \ub4f1 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uae30\ud68d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc720\ud1b5 \ucc44\ub110 \ud655\ub300\uc640 \uc720\uc0ac\ud55c \ub9ac\uc18c\uc2a4\uc640 \uad6c\uc870\uac00 \ud544\uc694\ud558\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\uc0ac\ubab0\uc740 \ub2e4\ub985\ub2c8\ub2e4. \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media)\ub97c \ud1b5\ud574 CPA(\uc804\ud658\ub2f9 \ube44\uc6a9) \ub2e8\uac00\ub97c \ub0ae\ucd94\uace0, \uc678\ubd80 \ud611\uc5c5 \ub9ac\uc18c\uc2a4\ub97c \uc904\uc774\uba74\uc11c \ube60\ub978 \ub9e4\ucd9c \uc99d\ub300\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/batcrew.co.kr\/ko\/%EB%B8%8C%EB%9E%9C%EB%93%9C-%EC%BB%A4%EB%A8%B8%EC%8A%A4%EC%99%80-%ED%94%8C%EB%9E%AB%ED%8F%BC%EC%9D%98-%EB%B9%84%EC%9A%A9-%EB%B0%8F-%EB%A7%A4%EC%B6%9C-%EB%B0%9C%EC%83%9D-%ED%8A%B9%EC%84%B1-%EC%B0%A8\/\">\ube0c\ub79c\ub4dc \ucee4\uba38\uc2a4\uc640 \ud50c\ub7ab\ud3fc\uc758 \ube44\uc6a9 \uad6c\uc870\ub97c \ube44\uad50\ud55c \ub370\uc774\ud130<\/a>\uc5d0 \ub530\ub974\uba74, \uc790\uc0ac\ubab0 \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uad11\uace0 \uc120\uc804\ube44 \ube44\uc911\uc740 \ub9e4\ucd9c\uc758 20<del>30% \uc218\uc900\uc774\uba70, \ubaa9\ud45c ROAS\ub294 \uc57d 300%, \uc601\uc5c5\uc774\uc775\ub960\uc740 8<\/del>10%\ub97c \uae30\uc900\uc73c\ub85c \uc124\uacc4\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc624\ud504\ub77c\uc778 \uc720\ud1b5 \uae30\uc5c5\uc740 \uc65c \uc774 \ucc28\uc774\ub97c \uc774\ud574\ud558\uae30 \uc5b4\ub835\ub098\uc694?<\/h2>\n\n\n\n<p>\uc624\ud504\ub77c\uc778 \uc720\ud1b5 \uae30\ubc18\uc758 \ud68c\uc0ac\ub4e4, \ud2b9\ud788 \uc81c\uc57d, \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uc2dd\ud488 \ubd84\uc57c\uc758 \uae30\uc5c5\ub4e4\uc740 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc758 \uad6c\uc870\uc801 \ucc28\uc774\ub97c \uc774\ud574\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\uc720\ub294 \uc624\ud504\ub77c\uc778 \uc0ac\uace0\ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ud504\ub77c\uc778 \uc720\ud1b5 \uad6c\uc870\uc5d0\uc11c\ub294 \uc2e0\uaddc \ucc44\ub110\uc5d0 \uc785\uc810\ud558\uba74 \ub9e4\ucd9c\uc774 \uc99d\uac00\ud569\ub2c8\ub2e4. \ud3b8\uc758\uc810\uc5d0 \ucd94\uac00 \uc785\uc810\ud558\uac70\ub098, \ub300\ud615\ub9c8\ud2b8\uc640 \uacc4\uc57d\uc744 \ub298\ub9ac\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9e4\ucd9c\uc774 \ub530\ub77c\uc635\ub2c8\ub2e4. \uc774 \uacbd\ud5d8 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778\uc5d0\uc11c\ub3c4 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc744 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud558\uba74 \uac01\uac01\uc758 \ub9e4\ucd9c\uc774 \ub354\ud574\uc838 \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \ub298\uc5b4\ub0a0 \uac83\uc774\ub77c\ub294 \uc9c1\uad00\uc774 \uc0dd\uae30\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\ub294 \ub2e4\ub985\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc740 \ucc44\ub110\uc744 \ucd94\uac00\ud558\ub294 \uac1c\ub150\uc774 \uc544\ub2c8\ub77c, \uc644\uc804\ud788 \ub2e4\ub978 \uc131\uc7a5 \ubc29\uc2dd\uc744 \uc120\ud0dd\ud558\ub294 \uacb0\uc815\uc785\ub2c8\ub2e4. \ucc44\ub110\uc744 \ucd94\uac00\ud558\uba74 \ub9e4\ucd9c\uc774 \ub354\ud574\uc9c0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub9ac\uc18c\uc2a4\uac00 \ubd84\uc0b0\ub418\uace0 \uc5b4\ub290 \ucabd\ub3c4 \uc81c\ub300\ub85c \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\ub294 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ub3d9\uc2dc \uc6b4\uc601\uc774 \ubd88\uac00\ub2a5\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc744 5:5 \ube44\uc911\uc73c\ub85c \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud558\ub294 \uac83\uc740 \uc544\uc8fc \ucd08\uae30 \ub2e8\uacc4\uc5d0\ub9cc \uc720\ud6a8\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub9e4\ucd9c\uc774 \uc131\uc7a5\ud558\uba74\uc11c \ubc18\ub4dc\uc2dc \ud55c \ucc44\ub110\uc774 8\uc758 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uac8c \ub418\uace0, \uadf8 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud588\uc744 \ub54c \ub9e4\ucd9c\uc774 \ud06c\uac8c \uc131\uc7a5\ud558\ub294 \uacbd\ud5d8\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>5:5 \ub3d9\uc2dc \uc6b4\uc601\uc774 \uc131\uc7a5\uc744 \uac00\ub85c\ub9c9\ub294 \uc774\uc720\ub294 \uba85\ud655\ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4 \uc131\uc7a5\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4(\ucf58\ud150\uce20, \ub51c, \ub77c\uc774\ube0c\ucee4\uba38\uc2a4 \ub4f1)\uc640 \uc790\uc0ac\ubab0 \uc131\uc7a5\uc744 \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601\uc740 \uc11c\ub85c \ub2e4\ub978 \uc5ed\ub7c9, \ub2e4\ub978 \uc608\uc0b0 \ubc30\ubd84 \ubc29\uc2dd, \ub2e4\ub978 \uc6b4\uc601 \uad6c\uc870\ub97c \uc694\uad6c\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc131\uc7a5 \ub2e8\uacc4<\/th>\n<th>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4 \ube44\uc911<\/th>\n<th>\uc790\uc0ac\ubab0 \ube44\uc911<\/th>\n<th>\uacb0\uacfc<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\ucd08\uae30<\/td>\n<td>5<\/td>\n<td>5<\/td>\n<td>\ub9e4\ucd9c \ud0d0\uc0c9 \ub2e8\uacc4, \ud55c\uc2dc\uc801\uc73c\ub85c \uc720\ud6a8<\/td>\n<\/tr>\n<tr>\n<td>\uc131\uc7a5<\/td>\n<td>8<\/td>\n<td>2 (\ub610\ub294 \ubc18\ub300)<\/td>\n<td>\uc9d1\uc911 \ucc44\ub110\uc5d0\uc11c \ub9e4\ucd9c \uae09\uc131\uc7a5<\/td>\n<\/tr>\n<tr>\n<td>\uc131\uc219<\/td>\n<td>\ud55c \ucc44\ub110 \uc9d1\uc911<\/td>\n<td>\u2014<\/td>\n<td>\ub0b4\ubd80 \uc5ed\ub7c9\uc774 \ud558\ub098\uc758 \uc131\uc7a5 \uacf5\uc2dd\uc5d0 \ucd5c\uc801\ud654<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\">\uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uad00\uc810\uc5d0\uc11c\ub3c4<\/a> \ub9c8\ucf00\ud305 \uc608\uc0b0\uc740 \uc804\ud658 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud55c \ucc44\ub110\uc5d0 \uc9d1\uc911\ub418\uc5b4\uc57c \ud6a8\uc728\uc774 \ub098\uc635\ub2c8\ub2e4. \uc591\ucabd\uc5d0 \uc608\uc0b0\uc744 \ubd84\uc0b0\ud558\uba74 \uc5b4\ub290 \ucabd\ub3c4 \uc54c\uace0\ub9ac\uc998 \ud559\uc2b5\uc774 \ucda9\ubd84\ud788 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uace0, \uacb0\uad6d \ub450 \ucc44\ub110 \ubaa8\ub450 \uc815\uccb4\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860: \ucc44\ub110 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \uc5ed\ub7c9 \uc124\uacc4\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0 \uc911 \uc5b4\ub290 \uac83\uc774 \ub354 \ub098\uc740\uc9c0\ub97c \ubb3b\ub294 \uac83\uc740 \uc801\uc808\ud55c \uc9c8\ubb38\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774 \uc120\ud0dd\uc758 \ubcf8\uc9c8\uc740 \ub0b4\ubd80 \uc5ed\ub7c9\uacfc \uc131\uc7a5 \ubaa9\ud45c\ub97c \uace0\ub824\ud55c \uc804\ub7b5\uc801 \ud310\ub2e8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc98\uc74c\ubd80\ud130 \ud55c \ucc44\ub110\uc5d0 \ub192\uc740 \ube44\uc911\uc744 \uc124\uacc4\ud558\uace0, \uadf8 \ucc44\ub110\uc758 \uc131\uc7a5 \ubc29\uc2dd\uc5d0 \ub9de\ub294 \ub0b4\ubd80 \uc5ed\ub7c9\uc744 \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub97c \uc120\ud0dd\ud588\ub2e4\uba74 \ucf58\ud150\uce20\u00b7\ud504\ub85c\ubaa8\uc158\u00b7\ub77c\uc774\ube0c\ucee4\uba38\uc2a4 \uae30\ud68d \uc5ed\ub7c9\uc744 \ud0a4\uc6b0\uace0, \uc790\uc0ac\ubab0\uc744 \uc120\ud0dd\ud588\ub2e4\uba74 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601\uacfc CPA \ucd5c\uc801\ud654 \uc5ed\ub7c9\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&quot;\ub098\uc911\uc5d0 \uc815\ub9ac\ud558\uba74 \ub418\uaca0\uc9c0&quot;\ub77c\ub294 \uc0dd\uac01\uc73c\ub85c 5:5\ub85c \uc2dc\uc791\ud558\uba74, \ub450 \ucc44\ub110 \ubaa8\ub450 \uc131\uc7a5 \ub3d9\ub825\uc744 \uc783\uace0 \uc911\uac04 \uc5b4\ub518\uac00\uc5d0\uc11c \uc815\uccb4\ub418\ub294 \uacbd\ud5d8\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4. \uc628\ub77c\uc778 \ucee4\uba38\uc2a4 \uc804\ub7b5\uc744 \uad6c\uc870\uc801\uc73c\ub85c \uc7ac\uac80\ud1a0\ud558\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uc640 \uc0c1\ub2f4<\/a>\uc744 \ud1b5\ud574 \ud604\uc7ac \uc6b4\uc601 \ubc29\uc2dd\uc744 \uc9c4\ub2e8\ubc1b\uc544\ubcf4\uc2dc\ub294 \uac83\uc744 \uad8c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc744 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud558\uba74 \uc548 \ub418\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc544\uc8fc \ucd08\uae30\uc5d0\ub294 5:5 \uc6b4\uc601\uc774 \uac00\ub2a5\ud558\uc9c0\ub9cc, \ub9e4\ucd9c\uc774 \uc131\uc7a5\ud560\uc218\ub85d \ud55c \ucc44\ub110\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ub450 \ucc44\ub110\uc758 \uc131\uc7a5 \ubc29\uc2dd\uc774 \uc11c\ub85c \ub2e4\ub978 \uc5ed\ub7c9\uacfc \uc608\uc0b0 \uad6c\uc870\ub97c \uc694\uad6c\ud558\uae30 \ub54c\ubb38\uc5d0, \ub3d9\uc2dc \uc6b4\uc601\uc774 \uc9c0\uc18d\ub418\uba74 \ub9ac\uc18c\uc2a4\uac00 \ubd84\uc0b0\ub418\uc5b4 \uc5b4\ub290 \ucabd\ub3c4 \uc131\uc7a5 \ub3d9\ub825\uc744 \ud655\ubcf4\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \ucd08\uae30\uc5d0 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub85c \uc2dc\uc791\ud55c \ube0c\ub79c\ub4dc\uac00 \uc790\uc0ac\ubab0\ub85c \uc804\ud658\ud558\ub294 \uac8c \ub9de\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ucd08\uae30 \ub9e4\ucd9c \ud655\ubcf4 \ud6c4 \ud655\ub300 \ub2e8\uacc4\ub85c \ub118\uc5b4\uac08 \ub54c\ub294 \uc790\uc0ac\ubab0 \uc804\ud658\uc744 \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8, \uc804\ud658 \uc2dc\uc810\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc5ed\ub7c9, CPA \ucd5c\uc801\ud654 \uacbd\ud5d8, \uad11\uace0 \uc608\uc0b0 \uaddc\ubaa8\uac00 \ucda9\ubd84\ud55c\uc9c0\ub97c \uba3c\uc800 \uc810\uac80\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ed\ub7c9 \uc5c6\uc774 \ucc44\ub110\ub9cc \ubc14\uafb8\uba74 \uc624\ud788\ub824 \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4e4 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \uc790\uc0ac\ubab0 ROAS 300%\ub294 \uc5b4\ub5a4 \uae30\uc900\uc5d0\uc11c \ub098\uc628 \uc218\uce58\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\uc790\uc0ac\ubab0 \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uad11\uace0 \uc120\uc804\ube44 \ube44\uc911\uc774 \ub9e4\ucd9c\uc758 20<del>30% \uc218\uc900\uc77c \ub54c, \uc601\uc5c5\uc774\uc775\ub960 8<\/del>10%\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uad6c\uc870\uc5d0\uc11c \ub3c4\ucd9c\ub41c \uae30\uc900 \uc218\uce58\uc785\ub2c8\ub2e4. \uc2e4\uc81c \ubaa9\ud45c ROAS\ub294 \uac1d\ub2e8\uac00, \uc7ac\uad6c\ub9e4\uc728, \uad11\uace0 \ubbf9\uc2a4 \uad6c\uc131\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uac00 \uc678\ubd80 \uad11\uace0\uc5d0 \ube44\ud6a8\uc728\uc801\uc778 \uc774\uc720\uac00 \ubb54\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\ub85c \uc678\ubd80 \ud2b8\ub798\ud53d\uc744 \uc720\uc785\uc2dc\ud0ac \uacbd\uc6b0, \ub124\uc774\ubc84 GFA\ub97c \uc81c\uc678\ud55c \uba54\ud0c0\u00b7\uad6c\uae00 \ub4f1 \ub300\ubd80\ubd84\uc758 \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c \uc804\ud658 \ucd5c\uc801\ud654 \uc131\ub2a5\uc774 \uc0ac\uc2e4\uc0c1 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\ud658 \ub370\uc774\ud130\uac00 \ub124\uc774\ubc84 \ud50c\ub7ab\ud3fc \ub0b4\ubd80\uc5d0\ub9cc \ucd95\uc801\ub418\uc5b4 \uc678\ubd80 \uad11\uace0 \ub9e4\uccb4\uc758 \uc54c\uace0\ub9ac\uc998\uc774 \ud559\uc2b5\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac19\uc740 \uc608\uc0b0\uc774\ub77c\uba74 \uc790\uc0ac\ubab0\uc5d0 \uc9d1\ud589\ud588\uc744 \ub54c \uc804\ud658 \ucd5c\uc801\ud654 \ud6a8\uc728\uc774 \uad6c\uc870\uc801\uc73c\ub85c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/%EB%B8%8C%EB%9E%9C%EB%93%9C-%EC%BB%A4%EB%A8%B8%EC%8A%A4%EC%99%80-%ED%94%8C%EB%9E%AB%ED%8F%BC%EC%9D%98-%EB%B9%84%EC%9A%A9-%EB%B0%8F-%EB%A7%A4%EC%B6%9C-%EB%B0%9C%EC%83%9D-%ED%8A%B9%EC%84%B1-%EC%B0%A8\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ube0c\ub79c\ub4dc \ucee4\uba38\uc2a4\uc640 \ud50c\ub7ab\ud3fc\uc758 \ube44\uc6a9 \ubc0f \ub9e4\ucd9c \ubc1c\uc0dd \ud2b9\uc131 \ucc28\uc774<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc810\uac80 \uac00\uc774\ub4dc<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840, \uc870\uac74\ubd80\ud130 \uc77d\uc5b4\uc57c \ud558\ub294 \uc774\uc720<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uc790\uc0ac\ubab0\uc758 \ub3d9\ubc18\uc131\uc7a5\uc774 \ubd88\uac00\ub2a5\ud55c \uc774\uc720<\/p>\n","protected":false},"author":4,"featured_media":7001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[89],"tags":[269,270,134,112,93],"class_list":["post-7000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-269","tag-270","tag-134","tag-112","tag-93"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-scaled.jpg",2560,1709,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-300x200.jpg",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-768x513.jpg",768,513,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-divinetechygirl-1181449-1024x684.jpg",1024,684,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-28","get_modified_date":"2026-04-14","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":269,"name":"\uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4","slug":"%ec%8a%a4%eb%a7%88%ed%8a%b8%ec%8a%a4%ed%86%a0%ec%96%b4","term_group":0,"term_taxonomy_id":269,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"269"},{"term_id":270,"name":"\uc790\uc0ac\ubab0","slug":"%ec%9e%90%ec%82%ac%eb%aa%b0","term_group":0,"term_taxonomy_id":270,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"270"},{"term_id":134,"name":"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw","term_order":"404"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":93,"name":"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw","term_order":"446"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a 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