{"id":6982,"date":"2025-02-26T15:00:00","date_gmt":"2025-02-26T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6982"},"modified":"2026-04-14T15:51:18","modified_gmt":"2026-04-14T06:51:18","slug":"blog-insight-ad-performance-analysis-method","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-ad-performance-analysis-method\/","title":{"rendered":"\uc601\uc810\ub9cc \uc7a1\uc73c\uba74 \ub108\ubb34\ub098 \uc26c\uc6b4 \uad11\uace0 \uc131\uacfc \ubd84\uc11d \ubc29\ubc95 (2026)"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc740 KPI \ud655\uc778 \u2192 CPA \ubc94\uc704 \uc124\uc815 \u2192 \uc138\ubd80 \uc9c0\ud45c \ubd84\ud574 3\ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. ROAS = \uac1d\ub2e8\uac00 \/ CPA \uacf5\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud6a8\uc728\uc131 \uc9c0\ud45c(CTR \u00d7 CVR \/ CPC \u00d7 CPA)\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uba74, \ub2e8\uc77c \uc9c0\ud45c\ub9cc\uc73c\ub85c\ub294 \ub193\uce58\uae30 \uc26c\uc6b4 \uc18c\uc7ac\ubcc4 \uc131\uacfc \ucc28\uc774\ub97c \uc815\ud655\ud558\uac8c \ud310\ubcc4\ud560 \uc218 \uc788\uc5b4\uc694.\n<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0 \ub098\uba74 \uc73c\ub808 \uc774\ub7f0 \uc9c8\ubb38\uc744 \ub9c8\uc8fc\ud558\uac8c \ub429\ub2c8\ub2e4. &quot;\uc774 \uad11\uace0, \uc798 \ub41c \uac74\uac00\uc694? \uc544\ub2cc\uac00\uc694?&quot;<\/p>\n\n\n\n<p>\uadf8\ub7f0\ub370 \ub9c9\uc0c1 \uc22b\uc790\ub97c \ubcf4\uba74 \uc5b4\ub514\uc11c\ubd80\ud130 \uc77d\uc5b4\uc57c \ud560\uc9c0 \ub9c9\ub9c9\ud558\uc8e0. ROAS\ub294 350%\uc778\ub370 CPA\ub294 \ub192\uace0, CTR\uc740 \uc62c\ub790\ub294\ub370 \ub9e4\ucd9c\uc740 \uadf8\ub300\ub85c\uc774\uace0. \uc9c0\ud45c\ub4e4\uc774 \uc11c\ub85c \ub2e4\ub978 \ubc29\ud5a5\uc744 \uac00\ub9ac\ud0a4\ub294 \uac83\ucc98\ub7fc \ubcf4\uc77c \ub54c, \uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc774 \ubcf5\uc7a1\ud558\uac8c \ub290\uaef4\uc9c0\ub294 \uac74 \ub2f9\uc5f0\ud55c \uc77c\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc774 \uae00\uc5d0\uc11c \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc740 \uac74 \uc774\uac81\ub2c8\ub2e4. \uad11\uace0 \uc131\uacfc \ubd84\uc11d \uc790\uccb4\uac00 \uc5b4\ub824\uc6b4 \uac8c \uc544\ub2c8\ub77c, <strong>\uc77d\ub294 \uc21c\uc11c<\/strong>\uc640 <strong>\ud310\ub2e8 \uae30\uc900<\/strong>\uc774 \uc5c6\uc5b4\uc11c \uc5b4\ub835\uac8c \ub290\uaef4\uc9c0\ub294 \uac70\uc608\uc694. \uc601\uc810\ub9cc \uc81c\ub300\ub85c \uc7a1\uc73c\uba74, \ub098\uba38\uc9c0\ub294 \ud6e8\uc52c \ub2e8\uc21c\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. \uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc740 \uc5b4\ub5a4 \uacfc\uc815\uc778\uac00\uc694?<br>2. \uad11\uace0 \uc131\uacfc \ubd84\uc11d 3\ub2e8\uacc4\ub294 \uc5b4\ub5bb\uac8c \uc2e4\ud589\ud558\ub098\uc694?<br>3. ROAS \uae30\ubc18 \ubd84\uc11d, \uc5b4\ub514\uc11c \ubb38\uc81c\ub97c \ucc3e\uc544\uc57c \ud558\ub098\uc694?<br>4. \ud6a8\uc728\uc131 \uc9c0\ud45c\ub85c \uc18c\uc7ac\ub97c \ube44\uad50\ud558\ub294 \ubc29\ubc95\uc740?<br>5. \uc0c1\ud669\ubcc4\ub85c \ub2e4\ub978 \uad11\uace0 \uc131\uacfc \ud310\ub2e8 \uae30\uc900\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc740 \uc5b4\ub5a4 \uacfc\uc815\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc740 \uad11\uace0 \uacb0\uacfc\ub97c \uc22b\uc790\ub85c \ubd84\ud574\ud558\uc5ec \uc0b4\ud3b4\ubcf4\ub294 <strong>\uc815\ub7c9 \ubd84\uc11d<\/strong>\uacfc, \uc561\uc158 \ud788\uc2a4\ud1a0\ub9ac\uc640 \ub9c8\ucf00\ud305 \ud658\uacbd\uc744 \uc870\uc0ac\ud558\uc5ec \uc815\uc131\uc801 \uc758\ubbf8\ub97c \ub354\ud558\ub294 <strong>\uc6d0\uc778 \ubd84\uc11d<\/strong>\uc774\ub77c\ub294 \ub450 \ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc815\ub7c9 \ubd84\uc11d\ub9cc\uc73c\ub85c\ub294 &quot;\uc5b4\ub5bb\uac8c \ub410\ub294\uac00&quot;\ub97c \uc54c \uc218 \uc788\uc9c0\ub9cc, &quot;\uc65c \uadf8\ub807\uac8c \ub410\ub294\uac00&quot;\ub294 \uc6d0\uc778 \ubd84\uc11d \uc5c6\uc774\ub294 \ub2f5\ud558\uae30 \uc5b4\ub824\uc6cc\uc694.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc5d0\uc11c \ud754\ud788 \ub098\ud0c0\ub098\ub294 \uc624\ub958 \uc911 \ud558\ub098\ub294 \uc22b\uc790\ub97c \ud655\uc778\ud558\ub294 \uac83\uc73c\ub85c \ubd84\uc11d\uc774 \ub05d\ub0ac\ub2e4\uace0 \uc5ec\uae30\ub294 \uac70\uc608\uc694. \uc22b\uc790\ub294 \ub0b4\uac00 \uac00\ub9cc\ud788 \uc788\uc5b4\ub3c4 \ub098\uc5d0\uac8c \ub9d0\uc744 \uac78\uc5b4\uc624\ub294 \uac8c \uc544\ub2d9\ub2c8\ub2e4. \ub04a\uc784\uc5c6\uc774 \ub370\uc774\ud130\ub97c \ub4e4\uc5ec\ub2e4\ubcf4\uace0, \uac00\uc124\uc744 \uc138\uc6b0\uace0, \uc6d0\uc778\uc744 \ucc3e\uc544\uac00\ub294 \uacfc\uc815\uc774 \uc131\uacfc \ubd84\uc11d\uc758 \ubcf8\uc9c8\uc774\uc5d0\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uad11\uace0 \uc131\uacfc \ubd84\uc11d 3\ub2e8\uacc4\ub294 \uc5b4\ub5bb\uac8c \uc2e4\ud589\ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc5d0\uc11c \uac00\uc7a5 \uba3c\uc800 \ud574\uc57c \ud560 \uc77c\uc740 &#39;\ubb34\uc5c7\uc744 \uae30\uc900\uc73c\ub85c \uc798 \ub410\ub2e4\uace0 \ubcfc \uac83\uc778\uac00&#39;\ub97c \uc815\ud558\ub294 \uac81\ub2c8\ub2e4. \uc774 \uae30\uc900 \uc5c6\uc774 \uc22b\uc790\ub97c \ubcf4\uba74, \uc88b\uc544 \ubcf4\uc774\ub294 \uc22b\uc790\ub3c4 \ub098\uc058\uac8c \ud574\uc11d\ub420 \uc218 \uc788\uace0, \ub098\uc05c \uc22b\uc790\ub3c4 \uc88b\uc740 \uac83\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc5b4\uc694. \uc544\ub798 3\ub2e8\uacc4\ub97c \uc21c\uc11c\ub300\ub85c \ub530\ub77c\uac00\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ub2e8\uacc4<\/th>\n<th>\ub0b4\uc6a9<\/th>\n<th>\ud575\uc2ec \uc9c8\ubb38<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>1\ub2e8\uacc4<\/strong><\/td>\n<td>KPI \ud655\uc778<\/td>\n<td>ROAS, \ub9e4\ucd9c\uc561, \uc124\uce58\uc218 \uc911 \ub2ec\uc131 \ubaa9\ud45c \uc9c0\ud45c\ub294 \ubb34\uc5c7\uc778\uac00?<\/td>\n<\/tr>\n<tr>\n<td><strong>2\ub2e8\uacc4<\/strong><\/td>\n<td>CPA \ubaa9\ud45c\/\ubc94\uc704 \ud655\uc778<\/td>\n<td>KPI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uac10\ub2f9 \uac00\ub2a5\ud55c \ucd5c\ub300 CPA\ub294 \uc5bc\ub9c8\uc778\uac00?<\/td>\n<\/tr>\n<tr>\n<td><strong>3\ub2e8\uacc4<\/strong><\/td>\n<td>\uc138\ubd80 \uc9c0\ud45c \ubd84\uc11d<\/td>\n<td>\uc138\ubd80 \uc9c0\ud45c\ub97c \ubd84\ud574\ud574 \uc5b4\ub514\uc11c \uc131\uacfc\uac00 \ub098\uace0 \ubb34\ub108\uc9c0\ub294\uc9c0 \ud30c\uc545<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1\ub2e8\uacc4: KPI\ubd80\ud130 \ud655\uc778\ud558\uc138\uc694<\/h3>\n\n\n\n<p>KPI\ub294 ROAS, \ub9e4\ucd9c\uc561, \uc571 \uc124\uce58\uc218, \ud68c\uc6d0\uac00\uc785 \uac74\uc218 \ub4f1 \ub2ec\uc131 \ubaa9\ud45c\ub85c \uc124\uc815\ud55c \uc9c0\ud45c\uc608\uc694. \uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc740 \ubc18\ub4dc\uc2dc \uc774 KPI \ud655\uc778\uc5d0\uc11c \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. &quot;\uc9c0\uae08 \uc6b0\ub9ac\uac00 \ubb34\uc5c7\uc744 \ub2ec\uc131\ud558\ub824 \ud588\ub294\uac00&quot;\ub97c \uba3c\uc800 \uba85\ud655\ud788 \ud558\uc9c0 \uc54a\uc73c\uba74, \uc774\ud6c4 \ubaa8\ub4e0 \uc9c0\ud45c \ud574\uc11d\uc774 \ud754\ub4e4\ub9ac\uac8c \ub418\uc8e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ub2e8\uacc4: CPA \ubaa9\ud45c \ubc94\uc704\ub97c \uc124\uc815\ud558\uc138\uc694<\/h3>\n\n\n\n<p>KPI\uac00 \ud655\uc778\ub410\ub2e4\uba74, \uadf8 KPI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uac10\ub2f9 \uac00\ub2a5\ud55c CPA(\uc804\ud658\ub2f9 \ube44\uc6a9)\uc758 \ucd5c\ub300\uac12\uc744 \uc124\uc815\ud574\uc57c \ud574\uc694. \uc608\ub97c \ub4e4\uc5b4 ROAS 400% \ub2ec\uc131\uc774 \ubaa9\ud45c\ub77c\uba74, \uac1d\ub2e8\uac00\ub97c \uae30\uc900\uc73c\ub85c \uc5ed\uc0b0\ud588\uc744 \ub54c\uc758 CPA \uc0c1\ud55c\uc120\uc774 \uc774 \uae30\uc900\uc774 \ub429\ub2c8\ub2e4. \uc774 \ubc94\uc704\uac00 \uc5c6\uc73c\uba74 CPA \uc218\uce58\uac00 \ub192\uc740\uc9c0 \ub0ae\uc740\uc9c0 \ud310\ub2e8 \uc790\uccb4\uac00 \ubd88\uac00\ub2a5\ud574\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ub2e8\uacc4: \uc138\ubd80 \uc9c0\ud45c\ub97c \ubd84\ud574\ud574 \uc6d0\uc778\uc744 \ucc3e\uc73c\uc138\uc694<\/h3>\n\n\n\n<p>KPI\uc640 CPA \ubc94\uc704\uac00 \uc815\ud574\uc84c\ub2e4\uba74, \uc774\uc81c \uc138\ubd80 \uc9c0\ud45c\ub97c \ubd84\ud574\ud574 \uc131\uacfc\uc758 \uc6d0\uc778\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c ROAS \uacf5\uc2dd\uc774 \ubd84\uc11d\uc758 \ucd9c\ubc1c\uc810\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS \uae30\ubc18 \ubd84\uc11d, \uc5b4\ub514\uc11c \ubb38\uc81c\ub97c \ucc3e\uc544\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>ROAS \ubd84\uc11d\uc758 \ud575\uc2ec\uc740 \uacf5\uc2dd\uc744 <strong>\ub450 \uac1c\uc758 \ube44\uc728<\/strong>\ub85c \ubd84\ud574\ud558\ub294 \ub370 \uc788\uc5b4\uc694. ROAS = \ucd1d\ub9e4\ucd9c \/ \ucd1d\ube44\uc6a9\uc774\ub77c\ub294 \uac74 \ub204\uad6c\ub098 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc774\uac83\uc744 \ud55c \ub2e8\uacc4 \ub354 \ud480\uba74 \ud310\ub2e8 \uad6c\uc870\uac00 \uc644\uc804\ud788 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>ROAS = \uac1d\ub2e8\uac00(1\uc778\ub2f9 \ub9e4\ucd9c) \/ CPA(1\uc778\ub2f9 \ube44\uc6a9)<\/strong><\/p>\n\n\n\n<p>\uc774 \uacf5\uc2dd\uc774 \uc2e4\ubb34\uc5d0\uc11c \uc911\uc694\ud55c \uc774\uc720\ub294 ROAS\uac00 \ubd80\uc871\ud560 \ub54c <strong>\uc5b4\ub290 \ucabd\uc5d0\uc11c \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\ub294\uc9c0<\/strong> \ubc14\ub85c \uc2dd\ubcc4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>ROAS \ubbf8\ub2ec \uc6d0\uc778<\/th>\n<th>\ubd84\uc11d \ubc29\ud5a5<\/th>\n<th>\ud6c4\uc18d \uc561\uc158<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>\uac1d\ub2e8\uac00\uac00 \ub0ae\uc740 \uacbd\uc6b0<\/strong><\/td>\n<td>\uc81c\ud488, \uac00\uaca9, \ud504\ub85c\ubaa8\uc158 \uc124\uacc4 \uac80\ud1a0<\/td>\n<td>\ud328\ud0a4\uc9c0 \uad6c\uc131 \ubcc0\uacbd, \uac1d\ub2e8\uac00 \uc0c1\uc2b9 \uc720\ub3c4 \ud504\ub85c\ubaa8\uc158<\/td>\n<\/tr>\n<tr>\n<td><strong>CPA\uac00 \ub192\uc740 \uacbd\uc6b0<\/strong><\/td>\n<td>\ub9e4\uccb4 \ucd5c\uc801\ud654 \ubc0f \uc2e0\uaddc \uc18c\uc7ac \uac80\ud1a0<\/td>\n<td>\uc785\ucc30 \uc804\ub7b5 \uc870\uc815, \ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8 \uc7ac\uc124\uacc4<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 ROAS\uac00 \uae30\ub300\uce58\uc5d0 \ubabb \ubbf8\uce5c\ub2e4\uba74, \uba3c\uc800 \uac1d\ub2e8\uac00\uac00 \ucda9\ubd84\ud55c\uc9c0 \ud655\uc778\ud574\uc57c \ud574\uc694. \uac1d\ub2e8\uac00\uac00 \uc815\uc0c1 \ubc94\uc704\ub77c\uba74 \ubb38\uc81c\ub294 CPA\uc5d0 \uc788\ub294 \uac70\uc608\uc694. CPA\uac00 \ub192\ub2e4\ub294 \uac74 \uc804\ud658\ub2f9 \uad11\uace0\ube44\uac00 \uacfc\ub3c4\ud558\uac8c \uc9c0\ucd9c\ub418\uace0 \uc788\ub2e4\ub294 \ub73b\uc774\uace0, \uc774\ub54c\ub294 \ub2e8\uc21c\ud788 \uc22b\uc790\ub97c \ub0ae\ucd94\ub824\ub294 \uc2dc\ub3c4\ubcf4\ub2e4 &quot;\uc65c \uc0ac\ub78c\ub4e4\uc774 \ub35c \uc0ac\ub294\uac00&quot;\ub77c\ub294 \uc9c8\ubb38\uc744 \uba3c\uc800 \ub358\uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9e4\ucd9c\uc561\uacfc ROAS\ub97c \ub3d9\uc2dc\uc5d0 \ubaa9\ud45c\ub85c \uc124\uc815\ud588\uc744 \ub54c\ub294, \ub450 \uac00\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc694. \uc774\ub7f4 \ub54c\ub294 \ub458 \uc911 \ud558\ub098\ub97c \uba3c\uc800 \ub2ec\uc131\ud55c \ud6c4 \ub098\uba38\uc9c0\ub97c \ucd94\uc9c4\ud558\ub294 \uc21c\uc11c \uc124\uacc4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2025 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c\ub3c4 \ubaa9\ud45c \uc6b0\uc120\uc21c\uc704 \uc124\uacc4\ub97c \uac15\uc870\ud558\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud6a8\uc728\uc131 \uc9c0\ud45c\ub85c \uc18c\uc7ac\ub97c \ube44\uad50\ud558\ub294 \ubc29\ubc95\uc740?<\/h2>\n\n\n\n<p>CPA \ud558\ub098\ub9cc\uc73c\ub85c \uad11\uace0 \uc18c\uc7ac\ub97c \ube44\uad50\ud558\uba74 \uc815\ud655\ud55c \ud310\ub2e8\uc774 \uc5b4\ub824\uc6b4 \uc774\uc720\uac00 \uc788\uc5b4\uc694. \uc11c\ub85c \ub2e4\ub978 \uc18c\uc7ac\ub97c \ub2e8\uc77c KPI \ud558\ub098\ub85c \ube44\uad50\ud558\ub294 \uac74 \ub9e5\ub77d\uc744 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ud558\ub294 \uac70\uc608\uc694. \uc774\ub54c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 <strong>\ud6a8\uc728\uc131 \uc9c0\ud45c<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud6a8\uc728\uc131 \uc9c0\ud45c = CTR \u00d7 CVR \/ CPC \u00d7 CPA<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li>\ubd84\uc790(CTR, CVR): \ub192\uc744\uc218\ub85d \ud6a8\uc728\uc131 \uc0c1\uc2b9<\/li>\n<li>\ubd84\ubaa8(CPC, CPA): \ub0ae\uc744\uc218\ub85d \ud6a8\uc728\uc131 \uc0c1\uc2b9<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \uc9c0\ud45c\uac00 \uc720\uc6a9\ud55c \uac74 \ub2e4\uc911 \uc9c0\ud45c\ub97c \ud558\ub098\uc758 \ube44\uc728\ub85c \uc555\ucd95\ud574\uc11c \uc18c\uc7ac \uac04 \ube44\uad50\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><strong>\uc2e4\uc81c \ube44\uad50 \uc0ac\ub840:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc18c\uc7ac<\/th>\n<th>CPA<\/th>\n<th>CTR<\/th>\n<th>CVR<\/th>\n<th>\ud6a8\uc728\uc131 \uc9c0\ud45c<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>A1<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<\/tr>\n<tr>\n<td>A3<\/td>\n<td>\ubcf4\ud1b5<\/td>\n<td>\ub192\uc74c<\/td>\n<td>\ub192\uc74c<\/td>\n<td><strong>\ub192\uc74c<\/strong><\/td>\n<\/tr>\n<tr>\n<td>A2<\/td>\n<td>\ub192\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<\/tr>\n<tr>\n<td>A7<\/td>\n<td>\ub192\uc74c<\/td>\n<td>\ub0ae\uc74c<\/td>\n<td><strong>\ub9e4\uc6b0 \ub192\uc74c<\/strong><\/td>\n<td><strong>A2\ubcf4\ub2e4 \ub192\uc74c<\/strong><\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc704 \uc0ac\ub840\uc5d0\uc11c CPA \uc218\uce58\ub9cc \ubcf4\uba74 A1\uc774 A3\ubcf4\ub2e4 \uc88b\uc544 \ubcf4\uc77c \uc218 \uc788\uc5b4\uc694. \ud558\uc9c0\ub9cc \ud6a8\uc728\uc131 \uc9c0\ud45c\ub85c \ube44\uad50\ud558\uba74 A3\uc774 \ub354 \ub192\uac8c \ub098\uc635\ub2c8\ub2e4. A7\uacfc A2\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc608\uc694. CPA \ucc28\uc774\uac00 \ud06c\uc9c0\ub9cc, A7\uc758 \ub192\uc740 CVR\uc774 \ud6a8\uc728\uc131 \uc9c0\ud45c\ub97c \ub04c\uc5b4\uc62c\ub824 \uc804\uccb4 \ud3c9\uac00\ub97c \ub4a4\ubc14\uafb8\uc8e0.<\/p>\n\n\n\n<p>\uad11\uace0 \uc18c\uc7ac \ucd5c\uc801\ud654 \uc804\ub7b5\uc5d0 \ub300\ud574\uc11c\ub294 <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-brand-performance-creative-guide\/\">\uad11\uace0 \uc18c\uc7ac \uc81c\uc791 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \ub354 \uc790\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"278\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-4.png\" alt=\"\" class=\"wp-image-6983\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-4.png 784w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-4-300x106.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-4-768x272.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><figcaption class=\"wp-element-caption\">ChatGPT\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9cc\ub4e0 \uc608\uc2dc \ub370\uc774\ud130<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0c1\ud669\ubcc4\ub85c \ub2e4\ub978 \uad11\uace0 \uc131\uacfc \ud310\ub2e8 \uae30\uc900\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\ubaa8\ub4e0 \uad11\uace0 \uc0c1\ud669\uc774 \ub3d9\uc77c\ud55c \ubd84\uc11d \uae30\uc900\uc73c\ub85c \ud310\ub2e8\ub420 \uc218\ub294 \uc5c6\uc5b4\uc694. \ud2b9\ud788 \uc544\ub798 \uc138 \uac00\uc9c0 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc778 ROAS\u00b7CPA \ubd84\uc11d\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\u2460 ROAS\uc640 \ub9e4\ucd9c\uc561\uc744 \ub3d9\uc2dc\uc5d0 \ubaa9\ud45c\ub85c \uc124\uc815\ud55c \uacbd\uc6b0<\/strong><\/p>\n\n\n\n<p>\uc774 \ub450 \uac00\uc9c0\ub294 \uc885\uc885 \uc11c\ub85c \ucda9\ub3cc\ud574\uc694. \ub9e4\ucd9c\uc561\uc744 \ub04c\uc5b4\uc62c\ub9ac\uae30 \uc704\ud574 \ubcfc\ub968\uc744 \ub298\ub9ac\uba74 ROAS\uac00 \ub5a8\uc5b4\uc9c0\uace0, ROAS\ub97c \uc9c0\ud0a4\ub824 \ud558\uba74 \ub9e4\ucd9c \uc131\uc7a5\uc774 \uc81c\ud55c\ub418\uc8e0. \uc2e4\ubb34\uc5d0\uc11c\ub294 \ucea0\ud398\uc778 \ubaa9\uc801\uacfc \uc2dc\uc7a5 \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub458 \uc911 \ud558\ub098\ub97c \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uace0, \uba3c\uc800 \ub2ec\uc131\ud55c \ub4a4 \ub098\uba38\uc9c0\ub97c \ucd94\uc9c4\ud558\ub294 \ubc29\uc2dd\uc774 \ud604\uc2e4\uc801\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><strong>\u2461 \ubaa8\ub4e0 \uc9c0\ud45c\ub97c \ub3d9\uc2dc\uc5d0 \uac1c\uc120\ud558\ub77c\ub294 \uc694\uad6c\uac00 \uc788\ub294 \uacbd\uc6b0<\/strong><\/p>\n\n\n\n<p>CTR, CVR, CPA, ROAS\ub97c \ub3d9\uc2dc\uc5d0 \ub2e4 \uc7a1\ub294 \uac74 \uc2e4\uc81c \ucea0\ud398\uc778 \ud658\uacbd\uc5d0\uc11c \ub9e4\uc6b0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub54c\ub294 \ud575\uc2ec \ud37c\ub110\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \ubcd1\ubaa9\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uba3c\uc800 \ud30c\uc545\ud558\uace0, \uadf8 \ub2e8\uacc4\uc758 \uc9c0\ud45c\ub97c \uc6b0\uc120 \uac1c\uc120\ud558\ub294 \ubc29\uc2dd\uc774 \ud569\ub9ac\uc801\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><strong>\u2462 \uc571 \uc124\uce58, \ud68c\uc6d0\uac00\uc785 \ub4f1 \ud2b9\uc218 KPI\uac00 \uc788\ub294 \uacbd\uc6b0<\/strong><\/p>\n\n\n\n<p>\uc571 \ucea0\ud398\uc778\uc774\ub098 \ub9ac\ub4dc \ucea0\ud398\uc778\ucc98\ub7fc \uc804\ud658 \uc815\uc758 \uc790\uccb4\uac00 \ub2e4\ub978 \uacbd\uc6b0\uc5d4 ROAS \uacf5\uc2dd\uc744 \uadf8\ub300\ub85c \uc801\uc6a9\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc5b4\uc694. \uc774 \uacbd\uc6b0\uc5d4 CPI(\uc124\uce58\ub2f9 \ube44\uc6a9), CPL(\ub9ac\ub4dc\ub2f9 \ube44\uc6a9) \ub4f1 KPI\uc5d0 \ub9de\ub294 \ubcc4\ub3c4 \uc9c0\ud45c \uccb4\uacc4\ub97c \uba3c\uc800 \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\uce58\uba70: \uc22b\uc790\ub294 \uba3c\uc800 \ub9d0\uc744 \uac78\uc9c0 \uc54a\uc544\uc694<\/h2>\n\n\n\n<p>\uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc774 \uc5b4\ub835\uac8c \ub290\uaef4\uc9c0\ub294 \uac74 \ub300\ubd80\ubd84 &quot;\uc5b4\ub514\uc11c\ubd80\ud130 \ubd10\uc57c \ud558\ub294\uc9c0&quot;\ub97c \ubaa8\ub974\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. KPI \u2192 CPA \ubaa9\ud45c \ubc94\uc704 \u2192 \uc138\ubd80 \uc9c0\ud45c \ubd84\ud574\ub77c\ub294 3\ub2e8\uacc4 \uc21c\uc11c\ub97c \uae30\uc5b5\ud558\uace0, ROAS\ub97c \uac1d\ub2e8\uac00\uc640 CPA\ub85c \ubd84\ud574\ud558\ub294 \uc2b5\uad00\ub9cc \ub4e4\uc774\uba74 \ub300\ubd80\ubd84\uc758 \uc131\uacfc \ud310\ub2e8\uc740 \ud6e8\uc52c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc22b\uc790\ub294 \uac00\ub9cc\ud788 \uc788\uc5b4\ub3c4 \ub098\uc5d0\uac8c \ub9d0\uc744 \uac78\uc5b4\uc624\uc9c0 \uc54a\uc544\uc694. \ub04a\uc784\uc5c6\uc774 \uc9c8\ubb38\ud558\uace0, \ubd84\ud574\ud558\uace0, \uc6d0\uc778\uc744 \ucc3e\uc544\uac00\ub294 \uacfc\uc815\uc774 \uc131\uacfc \ubd84\uc11d\uc758 \ubcf8\uc9c8\uc774\uc5d0\uc694. \uadf8 \uacfc\uc815\uc744 \ubc18\ubcf5\ud558\ub2e4 \ubcf4\uba74, \uc9c0\uae08 \ub2f9\uc7a5 \uc190\ub300\uc57c \ud560 \uc9c0\uc810\uc774 \ub208\uc5d0 \ubcf4\uc774\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uad11\uace0 \uc131\uacfc \uad6c\uc870\ub97c \uc9c4\ub2e8\ud558\uace0 \uc2f6\ub2e4\uba74, \ube44\uc5d0\uc774\ud2f0\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud300\uc5d0 \ubb38\uc758\ud574\ubcf4\uc138\uc694.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \uad11\uace0 \uc131\uacfc \ubd84\uc11d\uc5d0\uc11c ROAS\uc640 CPA \uc911 \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uba3c\uc800 \ubd10\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>A1. \uc21c\uc11c\ub294 KPI\uac00 \uacb0\uc815\ud569\ub2c8\ub2e4. ROAS\uac00 \ubaa9\ud45c\ub77c\uba74 ROAS\ub97c \uba3c\uc800 \ud655\uc778\ud558\uace0, CPA \ubc94\uc704\uac00 \uc124\uc815 \uae30\uc900\uc774\ub77c\uba74 CPA\ub97c \uba3c\uc800 \ubd10\uc57c \ud574\uc694. \uc5b4\ub290 \ucabd\uc774\ub4e0, ROAS = \uac1d\ub2e8\uac00 \/ CPA \uacf5\uc2dd\uc73c\ub85c \ubd84\ud574\ud574 \ub450 \uc9c0\ud45c\ub97c \ud568\uaed8 \ubd84\uc11d\ud558\ub294 \uac8c \ud6e8\uc52c \uc815\ud655\ud55c \ud310\ub2e8\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. CPA\uac00 \ub0ae\uc73c\uba74 \ubb34\uc870\uac74 \uc88b\uc740 \uad11\uace0\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A2. \ubc18\ub4dc\uc2dc \uadf8\ub807\uc9c0\ub294 \uc54a\uc544\uc694. CPA\uac00 \ub0ae\ub354\ub77c\ub3c4 CTR\uacfc CVR\uc774 \ud568\uaed8 \ub0ae\ub2e4\uba74 \uc804\uccb4 \ud6a8\uc728\uc131 \uc9c0\ud45c\ub294 \uc624\ud788\ub824 \ub354 \ub0ae\uc744 \uc218 \uc788\uc5b4\uc694. \ud6a8\uc728\uc131 \uc9c0\ud45c(CTR \u00d7 CVR \/ CPC \u00d7 CPA)\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\uba74, CPA\ub9cc\uc73c\ub85c\ub294 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uc18c\uc7ac \uac04 \uc131\uacfc \ucc28\uc774\ub97c \ub354 \uc815\ud655\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. ROAS\uc640 \ub9e4\ucd9c\uc561\uc744 \ub3d9\uc2dc\uc5d0 \ubaa9\ud45c\ub85c \uc124\uc815\ud558\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>A3. \ub450 \uc9c0\ud45c\ub294 \uc885\uc885 \uc0c1\ucda9 \uad00\uacc4\uc5d0 \ub193\uc5ec\uc694. \uc2e4\ubb34\uc5d0\uc11c\ub294 \ucea0\ud398\uc778 \ubaa9\uc801\uacfc \uc2dc\uc7a5 \ub2e8\uacc4\uc5d0 \ub530\ub77c \uc6b0\uc120\uc21c\uc704\ub97c \ud558\ub098 \uc815\ud558\uace0, \uba3c\uc800 \ub2ec\uc131\ud55c \ub4a4 \ub098\uba38\uc9c0\ub97c \ucd94\uc9c4\ud558\ub294 \uc21c\uc11c \uc124\uacc4\uac00 \ud604\uc2e4\uc801\uc785\ub2c8\ub2e4. \ub450 \uac00\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub824 \ud558\uba74 \ucd5c\uc801\ud654 \ubc29\ud5a5\uc774 \ubd84\uc0b0\ub418\uc5b4 \ub458 \ub2e4 \ub193\uce60 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc694.<\/p>\n\n\n\n<p><strong>Q4. \ud6a8\uc728\uc131 \uc9c0\ud45c\ub294 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>A4. \ud6a8\uc728\uc131 \uc9c0\ud45c\ub294 CTR \u00d7 CVR\uc744 CPC \u00d7 CPA\ub85c \ub098\ub208 \uac12\uc774\uc5d0\uc694. \ubd84\uc790(CTR, CVR)\ub294 \ub192\uc744\uc218\ub85d, \ubd84\ubaa8(CPC, CPA)\ub294 \ub0ae\uc744\uc218\ub85d \ud6a8\uc728\uc131\uc774 \uc62c\ub77c\uac11\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub97c \ud65c\uc6a9\ud558\uba74 CPA \ub2e8\ub3c5 \ube44\uad50\ub85c\ub294 \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b4 \uc18c\uc7ac \uac04 \uc131\uacfc \ucc28\uc774\ub97c \ud558\ub098\uc758 \uc218\uce58\ub85c \ube44\uad50\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/%ED%8D%BC%ED%8F%AC%EB%A8%BC%EC%8A%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98-%EC%84%B1%EA%B3%BC-%EB%8B%AC%EC%84%B1%EC%9D%84-%EC%9C%84%ED%95%9C-%EA%B8%B0%EC%B4%88%EC%B2%B4%EB%A0%A5-%EC%A7%80%ED%91%9C\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud55c \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c \uad00\ub9ac<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840, \uc870\uac74\ubd80\ud130 \uc77d\uc5b4\uc57c \ud558\ub294 \uc774\uc720<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0 \uc131\uacfc \ubd84\uc11d \ubc29\ubc95<\/p>\n","protected":false},"author":4,"featured_media":6986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[267,268,115,112,108],"class_list":["post-6982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-267","tag-268","tag-115","tag-112","tag-108"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-scaled.jpg",2560,1707,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-300x200.jpg",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-768x512.jpg",768,512,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3183153-1024x683.jpg",1024,683,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-26","get_modified_date":"2026-04-14","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":267,"name":"\uc131\uacfc\ubd84\uc11d","slug":"%ec%84%b1%ea%b3%bc%eb%b6%84%ec%84%9d","term_group":0,"term_taxonomy_id":267,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"272"},{"term_id":268,"name":"\uc22b\uc790","slug":"%ec%88%ab%ec%9e%90","term_group":0,"term_taxonomy_id":268,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"273"},{"term_id":115,"name":"\ub370\uc774\ud130","slug":"%eb%8d%b0%ec%9d%b4%ed%84%b0","term_group":0,"term_taxonomy_id":115,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw","term_order":"423"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":108,"name":"\uad11\uace0","slug":"%ea%b4%91%ea%b3%a0","term_group":0,"term_taxonomy_id":108,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","term_order":"428"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/insight\/\" alt=\"\uc778\uc0ac\uc774\ud2b8\"  class=\"category-insight\">\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%84%b1%ea%b3%bc%eb%b6%84%ec%84%9d\/\" alt=\"\uc131\uacfc\ubd84\uc11d\"  class=\"post_tag-%ec%84%b1%ea%b3%bc%eb%b6%84%ec%84%9d\">\uc131\uacfc\ubd84\uc11d<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%88%ab%ec%9e%90\/\" alt=\"\uc22b\uc790\"  class=\"post_tag-%ec%88%ab%ec%9e%90\">\uc22b\uc790<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%8d%b0%ec%9d%b4%ed%84%b0\/\" alt=\"\ub370\uc774\ud130\"  class=\"post_tag-%eb%8d%b0%ec%9d%b4%ed%84%b0\">\ub370\uc774\ud130<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ub9c8\ucf00\ud305\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85\">\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b4%91%ea%b3%a0\/\" alt=\"\uad11\uace0\"  class=\"post_tag-%ea%b4%91%ea%b3%a0\">\uad11\uace0<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=6982"}],"version-history":[{"count":13,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6982\/revisions"}],"predecessor-version":[{"id":11043,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6982\/revisions\/11043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/6986"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=6982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=6982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=6982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}