{"id":6975,"date":"2025-02-25T15:00:00","date_gmt":"2025-02-25T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6975"},"modified":"2026-03-06T15:09:34","modified_gmt":"2026-03-06T06:09:34","slug":"%ec%98%a8%eb%93%9c-%ec%96%b8%eb%93%9c-%ed%8e%98%ec%9d%b4%eb%93%9c-%eb%af%b8%eb%94%94%ec%96%b4-%ec%9d%b4%ed%95%b4%ed%95%98%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%ec%98%a8%eb%93%9c-%ec%96%b8%eb%93%9c-%ed%8e%98%ec%9d%b4%eb%93%9c-%eb%af%b8%eb%94%94%ec%96%b4-%ec%9d%b4%ed%95%b4%ed%95%98%ea%b8%b0\/","title":{"rendered":"\uc628\ub4dc, \uc5b8\ub4dc, \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \uc774\ud574\ud558\uae30"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ub418\ub294 \ubbf8\ub514\uc5b4\ub294 \ud06c\uac8c \uc628\ub4dc \ubbf8\ub514\uc5b4, \uc5b8\ub4dc \ubbf8\ub514\uc5b4, \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub85c \ub098\ub269\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \ub54c \uc5b4\ub5a4 \uacb0\uacfc\ub97c \uae30\ub300\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \uc138 \uac00\uc9c0 \uce74\ud14c\uace0\ub9ac \uc911 \uc5b4\ub290 \ucabd\uc5d0 \uc9d1\uc911\ud560 \uac83\uc778\uc9c0\uac00 \uacb0\uc815\ub418\uba70, \uce74\ud14c\uace0\ub9ac\uc5d0 \uc758\ud574 \uc608\uc0b0 \uaddc\ubaa8 \ubc0f \ub9c8\ucf00\ud305 \uc561\ud2f0\ubca0\uc774\uc158 \ud50c\ub79c\uc774 \ub2ec\ub77c\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uc608\uc0b0 \uaddc\ubaa8 \ubc0f \ub9c8\ucf00\ud305 \uc561\ud2f0\ubca0\uc774\uc158 \ud50c\ub79c\uc744 \uacb0\uc815\ud558\ub294 \ud65c\ub3d9\uc744 \ub9c8\ucf00\ud305 \ud50c\ub798\ub2dd\uc774\ub77c\uace0 \ud55c\ub2e4\uba74, \ub9c8\ucf00\ud305 \uc561\ud2f0\ubca0\uc774\uc158 \ud50c\ub79c\uc5d0 \ud65c\uc6a9\ub418\ub294 \ubbf8\ub514\uc5b4\uc758 \uc885\ub958\uc640 \uadf8\uc5d0 \ub530\ub978 \uae30\ub300\ud6a8\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \uce74\ud14c\uace0\ub9ac\uc758 \uc18d\ud558\ub294 \ubbf8\ub514\uc5b4\uc758 \uae30\ub300 \ud6a8\uacfc\ub294 \uac70\uc758 \uacb0\uc815\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uc628\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uae30\ub85c \ud558\uc600\ub294\ub370 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud65c\ub3d9\uc5d0 \uc758\ud55c \uacb0\uacfc\ub97c \uae30\ub300\ud55c\ub2e4\uac70\ub098, \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uae30\ub85c \ud558\uc600\ub294\ub370 \uc628\ub4dc \ubbf8\ub514\uc5b4\ub098 \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud65c\uc6a9\uc5d0 \uc758\ud55c \uacb0\uacfc\ub97c \uae30\ub300\ud55c\ub2e4\uba74 \uc774\ubbf8 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc2dc\uc791\ud558\uae30 \uc804\ubd80\ud130 \uc2e4\ud328\ud55c \uac83\uc774\ub77c\uace0 \ubcf4\uc544\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d0 \uac83\uc785\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc774 \uc138 \uac00\uc9c0 \ubbf8\ub514\uc5b4\ub97c \ubb36\uc5b4 \u201c\ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4\u201d\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc124\uba85\ud558\uac8c \ub420 \ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138\uc0c1\uc5d0\uc11c \ud65c\uc6a9\ub418\ub294 \ubbf8\ub514\uc5b4\ub85c \ud55c\uc815\ud558\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Editor<\/mark>&nbsp;\uae40\uad11\uc218(BAT \uc5d0\uc774\uc804\uc2dc \ubd80\ubb38 \ub300\ud45c)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc885\ub958<\/strong><\/h3>\n\n\n\n<p>\uc628\ub4dc \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc790\uccb4\uc801\uc73c\ub85c \uc18c\uc720\ud558\uace0 \uc788\ub294 \ubbf8\ub514\uc5b4\ub97c \ub9d0\ud569\ub2c8\ub2e4. SNS \ucc44\ub110, \uc720\ud29c\ube0c \ucc44\ub110, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ucc44\ub110, \ube14\ub85c\uadf8 \ub4f1 \ucf58\ud150\uce20\ub97c \uc2a4\uc2a4\ub85c \uc0dd\uc0b0\ud574 \ub0b4\uace0 \ud37c\ube14\ub9ac\uc2f1\ud558\uc5ec \uc678\ubd80 \ub178\ucd9c\uc744 \ud558\uace0 \uc788\ub2e4\uba74 \uc628\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc628\ub4dc \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uc758 \uc0c9\uae54\uc744 \uac00\uc7a5 \uac15\ud558\uac8c \ub2f4\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc720\uc6a9\ud558\uba70, \ube0c\ub79c\ub4dc \ub0b4\uc5d0\uc11c \uc790\uccb4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uad00\ub9ac \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud558\ub2e4\uba74 \uac01 \ucc44\ub110\uc758 \ucf58\ud150\uce20 \uc0dd\uc0b0\uc744 \uc678\uc8fc\ud654\ud558\uc5ec \uc6b4\uc601\ud569\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c\ub294 \uad00\ub9ac \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud558\uba74 \ubd80\uc871\ud55c \ub300\ub85c, \ub118\uce58\uba74 \ub118\uce58\ub294 \ub300\ub85c \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\ub418, \ud004\ub9ac\ud2f0\uc640 \uc0c1\uad00\uc5c6\uc774 \ub370\uc77c\ub9ac \ub8e8\ud2f4\ucc98\ub7fc \uafb8\uc900\ud558\uac8c \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud558\ub294 \uac83\uc774 \uc628\ub4dc \ubbf8\ub514\uc5b4\ub97c \uad00\ub9ac\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ubbf8\ub514\uc5b4: \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ube14\ub85c\uadf8, \uc720\ud29c\ube0c<br>&#8211; \ucf58\ud150\uce20\uc758 \uc8fc\uc694 \ud615\ud0dc: \uce74\ub4dc \ub274\uc2a4, \uae34 \uae00, \uc778\ud130\ubdf0 \ud639\uc740 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc601\uc0c1 \ub4f1 \ub871 \ud3fc(Long form) \ucf58\ud150\uce20\uac00 \ub9ce\uc73c\uba70 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc\uc5d0 \uc774\ubbf8\uc9c0 \ub2e8\uc77c \uc774 \uc62c\ub77c\uc628\ub2e4 \ud558\ub354\ub77c\ub3c4 \uae34 \uae00 \ucea1\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \uae30\ub300\ud6a8\uacfc<\/strong><\/h3>\n\n\n\n<p>\uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc6b4\uc601\uc744 \ud1b5\ud574 \uc790\uc5f0 \uc720\uc785(Organic)\uc758 \uc99d\uac00, \ube0c\ub79c\ub4dc\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud64d\ubcf4, \ub0ae\uc740 CAC \ub4f1\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uad00\uc810\uc5d0\uc11c SEO(Search Engine Optimization)\ub294 \uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \uafb8\uc900\ud55c \uad00\ub9ac\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0 \ubc0f \uc720\uc785 \ud6a8\uacfc\ub97c \ub192\uc774\ub294 \ud65c\ub3d9\uc73c\ub85c \uc774\ud574\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uc628\ub4dc \ubbf8\ub514\uc5b4\ub97c \uad00\ub9ac\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \ubc29\ud5a5\uc131\uc774 \uc77c\uad00\ub418\uc9c0 \uc54a\uac70\ub098, \ud61c\ud0dd \uad00\ub828 \uba54\uc2dc\uc9c0\uc640 \ube0c\ub79c\ub4dc \uad00\ub828 \uba54\uc2dc\uc9c0\uac00 \ud63c\uc7ac\ub418\uc5b4 \ub09c\uc0ac\ub41c\ub2e4\uba74 \uc624\ud788\ub824 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud63c\ub780\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud655\ub960\uc801\uc73c\ub85c 30\uac1c \uc774\uc0c1\uc758 \ucf58\ud150\uce20\uac00 \uc313\uc774\ub294 \uc2dc\uc810\ubd80\ud130 \ube44\uc815\uae30\uc801\uc778 \u201c\ud130\uc9c0\ub294 \ucf58\ud150\uce20\u201d\uc758 \ubc1c\uad74\uc774 \uc77c\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc544\uc9c0\ubbc0\ub85c \uafb8\uc900\ud568\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4 \ud558\uaca0\uc2b5\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ud6a8\uacfc: \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc0c1\uc2b9, \ube0c\ub79c\ub4dc \ud64d\ubcf4, \uc720\uc800\ud68d\ub4dd\ube44\uc6a9\uc758 \uac10\uc18c<br>&#8211; \uad00\ub9ac \uc9c0\ud45c: CPM(\ub178\ucd9c \ub2f9 \ube44\uc6a9), CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CAC(\uc720\uc800\ud68d\ub4dd\ube44\uc6a9), Engagement Cost(\ucc38\uc5ec \ud65c\ub3d9\uacfc \uad00\ub828\ub41c \ube44\uc6a9, \uc790\uc5f0 \uc720\uc785\uc218<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc885\ub958<\/strong><\/h3>\n\n\n\n<p>\uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uac00 \uc18c\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \ucc44\ub110\uc5d0 \ub300\ud574 \uc77c\uc815 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0 \uc678\ubd80 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ub9c8\ucf00\ud305\ud560 \uc218 \uc788\ub294 \ubbf8\ub514\uc5b4\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5b8\ub860\uc0ac\ub97c \ud1b5\ud55c PR, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ubc0f \uc720\ud29c\ube0c\ub97c \ud1b5\ud55c \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20 \uad11\uace0 \ub4f1\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c0\uace0 \uc788\ub294 \uc790\uccb4\uc801\uc778 \ube0c\ub79c\ub4dc\ud30c\uc6cc\ubcf4\ub2e4 \uc678\ubd80\uc758 \ud798\uc744 \ud65c\uc6a9\ud55c\ub2e4\ub294 \uad00\uc810\uc5d0\uc11c \uc18c\uc15c \ud504\ub8e8\ud504(Social Proof)\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774\ub77c\uace0 \ubcfc \uc218\ub3c4 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud560\uae4c \ub77c\uace0 \uc0dd\uac01\ud558\uae30\ubcf4\ub2e4 \uc18c\uc15c \ud504\ub8e8\ud504\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c \uc5b4\ub5a4 \ubc29\uc2dd\uc744 \ud0dd\ud574\uc57c \ud560\uc9c0 \uc0dd\uac01\ud574 \ubcf8\ub2e4\uba74 \uc0dd\uac01\uc758 \ubc94\uc704\ub97c \ub113\ud600\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ubbf8\ub514\uc5b4: PR \ub9e4\uccb4, \ud0c0 \ube0c\ub79c\ub4dc \ud639\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc720\ud29c\ube0c, \uc720\uba85 \ucee4\ubba4\ub2c8\ud2f0 \ub4f1<br>&#8211; \ucf58\ud150\uce20\uc758 \uc8fc\uc694 \ud615\ud0dc: \uce74\ub4dc \ub274\uc2a4, \ub274\uc2a4 \ub4f1\uc758 \uae34 \uae00, \uc778\ud130\ubdf0 \ubc0f \ube0c\ub79c\ub4dc \uc18c\uac1c \uc601\uc0c1, \uc720\uba85\uc778\uc758 \uac04\uc811 \uad11\uace0 \uc601\uc0c1 \ub4f1. \ub4b7\uad11\uace0 \uc774\uc288 \uc774\ud6c4\uc5d0\ub294 \uac04\uc811 \uad11\uace0 \uc2dc \uac04\uc811 \uad11\uace0\uc784\uc744 \ubc1d\ud788\ub294 \uac83\uc774 \uc911\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \uae30\ub300\ud6a8\uacfc<\/strong><\/h3>\n\n\n\n<p>\uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud65c\uc6a9\uc744 \ud1b5\ud574 \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \ube0c\ub79c\ub4dc\ud30c\uc6cc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\ub85c\ubd80\ud130 \ub354 \ub192\uc740 \uc2e0\ub8b0\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778 \ube14\ub85c\uadf8\uc5d0 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\uace0 \ubc14\uc774\ub7f4 \ucf58\ud150\uce20\ub97c \ud37c\ube14\ub9ac\uc2f1\ud568\uc73c\ub85c\uc368 \uc18c\uc15c \ud504\ub8e8\ud504\ub97c \ud68d\ub4dd\ud558\uac70\ub098 \uc720\uba85 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc640 \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ud37c\ube14\ub9ac\uc2f1\ud568\uc73c\ub85c\uc368 \uc18c\uc15c \ud504\ub8e8\ud504\ub97c \ud68d\ub4dd\ud568\uc73c\ub85c\uc368 \ub192\uc740 \uc2e0\ub8b0 \ucc3d\ucd9c\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. (\ubb3c\ub860 \ud56d\uc0c1 \uc774\uac83\uc774 \uac00\ub2a5\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.) \uc18c\uc15c \ud504\ub8e8\ud504\uc758 \ud68d\ub4dd\uc5d0\ub9cc \uc9d1\uc911\ud574\uc11c \uc0b4\ud3b4\ubcf8\ub2e4\uba74 \ud0c0 \ucd5c\uadfc \uc720\ud589\ud558\uc600\ub358 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf13 \ub610\ud55c \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud65c\uc6a9\uc73c\ub85c \ubcfc \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc0c1\ub2f9\uc218\uc758 \uc778\ub514 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uace0 \uc774\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\uc758 \ud611\uc5c5 \uc81c\ud488\uc744 \ud310\ub9e4\ud568\uc73c\ub85c\uc368 \ub9e4\ucd9c\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ucde8\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0\uc5d0\ub294 \ube0c\ub79c\ub4dc\uac00 \ucd08\ucc3d\uae30\uc774\uac70\ub098 \ub2e4\uc18c \uc2e0\ub8b0\uac00 \ub5a8\uc5b4\uc9c4\ub2e4 \ud574\ub3c4 \uc778\ud50c\ub8e8\uc5b8\uc11c \ud32c\ub364\uc758 \uac15\ub825\ud55c \uc9c0\uc9c0\ub97c \ud1b5\ud574 \ub4dc\ub77c\ub9c8\ud2f1\ud55c \ub9e4\ucd9c \uc0c1\uc2b9\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uba54\uc774\uc800 \ube0c\ub79c\ub4dc\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf13 \ud65c\uc6a9\uc744 \ucd09\uc9c4\ud558\uae30\ub3c4 \ud558\uc600\uc2b5\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ud6a8\uacfc: \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc18c\uc15c \ud504\ub8e8\ud504\ub97c \ud1b5\ud55c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0 \ud68d\ub4dd<br>&#8211; \uad00\ub9ac \uc9c0\ud45c: CPM(\ub178\ucd9c \ub2f9 \ube44\uc6a9), CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CAC(\uc720\uc800\ud68d\ub4dd\ube44\uc6a9), Engagement Cost(\ucc38\uc5ec \ud65c\ub3d9\uacfc \uad00\ub828\ub41c \ube44\uc6a9, \uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub97c \uac70\uccd0 \uc720\uc785\ub418\ub294 \uc720\uc800 \uc218, \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc640 \uc57d\uc18d\ub41c \ube44\uc6a9 \ubc0f \ub9e4\ucd9c \uc9c0\ud45c \ub4f1<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc885\ub958<\/strong><\/h3>\n\n\n\n<p>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c &#8216;\ub3c8\uc744 \ub0b4\uace0 \uad11\uace0\ub97c \uc9d1\ud589\ud55c\ub2e4&#8217;\uace0 \uc774\uc57c\uae30\ud558\ub294 \ub514\uc9c0\ud138\uc0c1\uc5d0\uc11c\uc758 \ubbf8\ub514\uc5b4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 \uc548\uc5d0\uc11c \ubcf4\uc774\ub294 \ub300\ubd80\ubd84\uc758 \uad11\uace0\ub97c \ucee4\ubc84\ud558\ub294 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc744 &#8216;\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305&#8217;\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \ud06c\uac8c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0(Display Ad)\uc640 \uac80\uc0c9\uad11\uace0(Search Ad)\ub85c \ub098\ub258\uba70, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624\uc758 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uc5ec \uad11\uace0\ub97c \uc9d1\ud589\ud569\ub2c8\ub2e4. \uac80\uc0c9\uad11\uace0\ub294 \ub124\uc774\ubc84, \uce74\uce74\uc624, \uad6c\uae00\uc774 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc774\uba70 \uad6d\ub0b4\uc5d0\uc11c\uc758 \uac80\uc0c9 \ud65c\ub3d9 \ube44\uc911\uc740 \ub124\uc774\ubc84\uc640 \uad6c\uae00\uc774 \ub300\ub2e4\uc218\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uac80\uc0c9\uad11\uace0\ub97c \uc774\uc57c\uae30\ud560 \ub54c\ub294 \uc720\ud29c\ube0c \uac80\uc0c9\ucc3d\uc5d0\uc11c\uc758 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uad11\uace0\uac00 \ub098\ud0c0\ub098\uac70\ub098, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uac80\uc0c9\ucc3d\uc5d0\uc11c\uc758 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uad11\uace0\uac00 \ub4dc\ub7ec\ub098\ub294 \uac83\uc740 \uc81c\uc678\ud569\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ubbf8\ub514\uc5b4: \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ub124\uc774\ubc84 GFA, \uce74\uce74\uc624\ubaa8\uba3c\ud2b8, \uad6c\uae00 \uc560\uc988 \ub4f1<br>&#8211; \ucf58\ud150\uce20\uc758 \uc8fc\uc694 \ud615\ud0dc: \uc774\ubbf8\uc9c0 \ub2e8\uc77c \ucef7, \uc774\ubbf8\uc9c0 \uce90\ub7ec\uc140, \uc20f\ud3fc(Short formt) \uc601\uc0c1, \ub871\ud3fc(Long form) \uc601\uc0c1 \ub4f1 \uc8fc\ub85c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \ubc1c\uacac \ubc0f \uc2dc\uccad\uc774 \uac00\ub2a5\ud55c \ud615\ud0dc\uc758 \ucf58\ud150\uce20<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \uae30\ub300\ud6a8\uacfc<\/strong><\/h3>\n\n\n\n<p>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uac00\uc7a5 \ud070 \uae30\ub300\ud6a8\uacfc\ub294 \uc9c1\uc811\uc801\uc778 \ub9e4\ucd9c \ubc1c\uc0dd \ud6a8\uacfc \ubc0f \uac15\ub825\ud55c \uc2a4\ucf00\uc77c\uc5c5\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc774 \ub450 \uac00\uc9c0 \ud6a8\uacfc\ub97c \uc544\uc8fc \uac15\ub825\ud558\uac8c \ub2ec\uc131\ud558\ub294 \ub3c4\uad6c\ub85c\uc11c \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138\uc0c1\uc5d0\uc11c\uc758 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uac00 \ub4f1\uc7a5\ud558\uae30 \uc804\uc5d0\ub294 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub838\ub358 \ub9e4\ucd9c \uadf9\ub300\ud654\uc640 \uc2a4\ucf00\uc77c\uc5c5\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uac00\ub2a5\ud574\uc9c0\uba74\uc11c \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc778 D2C(Direct To Customer) \ubaa8\ub378\uc774 \ub4f1\uc7a5\ud558\uae30\ub3c4 \ud558\uc600\uc2b5\ub2c8\ub2e4. \ubcf8\uc9c8\uc801\uc73c\ub85c \uc57d\uac04 \ub2e4\ub974\uae30\ub294 \ud558\uc9c0\ub9cc \ucd5c\uadfc \uc0c1\uc7a5\ud55c APR \ubc0f \uc548\ub2e4\ub974, \ud074\ub7ed \ub4f1 \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 D2C \ubaa8\ub378\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uc5ec \ud68c\uc0ac\ub97c \uc131\uc7a5\uc2dc\ud0a8 \ub300\ud45c\uc801\uc778 \ucf00\uc774\uc2a4\uc785\ub2c8\ub2e4.<br><br>&#8211; \uc8fc\uc694 \ud6a8\uacfc: \ub9e4\ucd9c \uadf9\ub300\ud654 \ubc0f \uc2a4\ucf00\uc77c\uc5c5<br>&#8211; \uad00\ub9ac \uc9c0\ud45c: CPM(\ub178\ucd9c \ub2f9 \ube44\uc6a9), CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CAC(\uc720\uc800\ud68d\ub4dd\ube44\uc6a9), CPA(\uc804\ud658\ub2f9 \ube44\uc6a9), CPI(\uc124\uce58\ub2f9 \ube44\uc6a9), ROAS(\uad11\uace0\ube44\ub2f9 \ub9e4\ucd9c\uc561) \ub4f1 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud65c\ub3d9\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \uacb0\uacfc \uc218\uce58, \uc6f9\ub85c\uadf8 \ubc0f MMP \ub4f1 \ub370\uc774\ud130 \uce21\uc815 \ub3c4\uad6c<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub824\uba74<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/6-1.png\" alt=\"\" class=\"wp-image-6976\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/6-1.png 602w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/6-1-300x287.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">(\ucd9c\ucc98:&nbsp;<a href=\"https:\/\/www.marketing-partners.com\/conversations2\/paid-owned-earned-media-are-you-in-the-right-place\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.marketing-partners.com\/conversations2\/paid-owned-earned-media-are-you-in-the-right-place<\/a>&nbsp;)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc644\uc804\ud788 MECE\ud558\uac8c \uc811\uadfc\ud558\uae30\ub294 \uc5b4\ub835\ub2e4\ub294 \uc810\uc744 \uc778\uc9c0\ud558\uae30<\/strong><\/h3>\n\n\n\n<p>\uc704 \uc774\ubbf8\uc9c0\uc5d0\uc11c\ub3c4 \uc54c \uc218 \uc788\ub4ef\uc774 \uc628\ub4dc, \uc5b8\ub4dc, \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub294 \uad50\uc9d1\ud569\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 \uc628\ub4dc, \uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub85c\uc11c\ub3c4 \uac15\ub825\ud558\uc9c0\ub9cc \ud604\uc874\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \uc911 \ud558\ub098\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc720\ud29c\ube0c \ub610\ud55c \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \uad50\uc9d1\ud568\uc740 \uc874\uc7ac\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub2e4\ub294 \uc810\uc744 \uc778\uc9c0\ud558\uace0, \uba54\uc2dc\uc9c0 \ub3c4\ub2ec\uc758 \ucee4\ubc84\ub9ac\uc9c0\ub97c \ub192\uc774\uae30 \uc704\ud574 \ubb34\ub9ac\ud55c \uc2dc\ub3c4\ub294 \uc9c0\uc591\ud574\uc57c \ud569\ub2c8\ub2e4. \ucee4\ubc84\ub9ac\uc9c0\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \ub9e4\uc6b0 \ub9ce\uc740 \uc218\uc758 \ubbf8\ub514\uc5b4\ub97c \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uba87 \uac00\uc9c0 \ubbf8\ub514\uc5b4\ub97c \ud55c\uc815\ud558\uace0 \uadf8 \uc548\uc5d0\uc11c \ube44\uc911\uc744 \uc870\uc815\ud558\ub294 \uac83\uc774 \ub354 \uc88b\uc740 \uc2dc\ub3c4\uc77c \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \uad00\uc810\uc5d0\uc11c \ub3c4\uc785\ubd80\uc5d0\uc11c \uc774\uc57c\uae30\ud588\ub358 \uac83\ucc98\ub7fc \uc628\ub4dc \ubbf8\ub514\uc5b4\ub85c\uc368 \ud65c\uc6a9\ud558\uba74\uc11c\ub3c4 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \uae30\ub300 \ud6a8\uacfc\ub97c \ubc14\ub77c\uac70\ub098 \uadf8 \uc5ed\uc744 \ubc14\ub77c\ub294 \uc77c \ub610\ud55c \uc9c0\uc591\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 MECE\ud558\uac8c \ub098\ub204\uace0 \uc6b4\uc601 \ubc0f \uad00\ub9ac\ud558\ub294 \uc2dc\ub3c4\ub97c \uc9c0\uc18d\ud558\uae30<\/strong><\/h3>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uadf8\ub807\ub2e4\uace0 \ud558\uc5ec \uce21\uc815 \ubc0f \ubd84\uc11d\uc744 \ub300\ucda9 \ubb49\uac1c\uba74\uc11c \uc9c4\ud589\ud574\ub3c4 \uc548 \ub429\ub2c8\ub2e4. \uc628\ub4dc \ubbf8\ub514\uc5b4\ub4e0, \uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub4e0, \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \ub4e0 \uae30\uc874 \ube44 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc5d0 \ube44\ud574 \uc131\uacfc \uce21\uc815\uc774 \ub9e4\uc6b0 \uc218\uc6d4\ud574\uc84c\uace0 \ucda9\ubd84\ud788 \ub178\ub825\uc744 \uae30\uc6b8\uc778\ub2e4\uba74 \ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4 \ubaa8\ub450 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud544\uc694\ud55c \uc218\uc900\uc758 \ub370\uc774\ud130\ub97c \ud68d\ub4dd, \uc815\uc81c, \uac00\uacf5\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \ubbf8\ub514\uc5b4 \uc790\uccb4\ub97c MECE\ud558\uac8c \ub098\ub20c \uc218 \uc5c6\ub2e4\ub294 \uac83\uc774\uc9c0 \uc131\uacfc \uce21\uc815\uc744 MECE\ud558\uac8c \ud560 \uc218 \uc5c6\ub2e4\ub294 \ub73b\uc740 \uc544\ub2c8\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc740 \uc131\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc790\uccb4\uc5d0 \ubc29\uc810\uc744 \ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \u201c\uc5b4\ub5bb\uac8c \ud558\uba74 \uc131\uacfc \uce21\uc815\uc744 \uc81c\ub300\ub85c \ud558\uc5ec \uc815\uad50\ud558\uac8c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc744\uae4c?\u201d\uc5d0 \uc9d1\uc911\ud55c\ub2e4\uba74 \uc5b8\uc81c\ub4e0 \uc720\uc758\ubbf8\ud55c \ucf00\uc774\uc2a4\ub97c \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" 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\uc774\ud574\ud558\uae30<\/p>\n","protected":false},"author":4,"featured_media":6980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[265,266,234,235,112],"class_list":["post-6975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-265","tag-266","tag-234","tag-235","tag-112"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-scaled.jpg",2560,1707,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-300x200.jpg",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-768x512.jpg",768,512,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-tracy-le-blanc-67789-607812-1024x683.jpg",1024,683,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-25","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":265,"name":"\ubbf8\ub514\uc5b4","slug":"%eb%af%b8%eb%94%94%ec%96%b4","term_group":0,"term_taxonomy_id":265,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"274"},{"term_id":266,"name":"\uc5b8\ub4dc\ubbf8\ub514\uc5b4","slug":"%ec%96%b8%eb%93%9c%eb%af%b8%eb%94%94%ec%96%b4","term_group":0,"term_taxonomy_id":266,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"275"},{"term_id":234,"name":"\uc628\ub4dc\ubbf8\ub514\uc5b4","slug":"%ec%98%a8%eb%93%9c%eb%af%b8%eb%94%94%ec%96%b4","term_group":0,"term_taxonomy_id":234,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"305"},{"term_id":235,"name":"\ud398\uc774\ub4dc\ubbf8\ub514\uc5b4","slug":"%ed%8e%98%ec%9d%b4%eb%93%9c%eb%af%b8%eb%94%94%ec%96%b4","term_group":0,"term_taxonomy_id":235,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"306"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"}]},"author_name":"BAT 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