{"id":6960,"date":"2025-02-24T15:00:00","date_gmt":"2025-02-24T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6960"},"modified":"2026-03-06T15:09:37","modified_gmt":"2026-03-06T06:09:37","slug":"%ed%8d%bc%eb%84%90%eb%a1%9c-%ec%9d%b4%ed%95%b4%ed%95%98%eb%8a%94-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%ed%8d%bc%eb%84%90%eb%a1%9c-%ec%9d%b4%ed%95%b4%ed%95%98%eb%8a%94-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"\ud37c\ub110\ub85c \uc774\ud574\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 15\ubd84<\/p>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780<\/strong><\/h2>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc601\ubb38\uc73c\ub85c \uac80\uc0c9\ud574 \ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc774 \ubb18\uc0ac\ub418\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub9ac\ub4dc, \ud310\ub9e4, \uc608\uc57d, \ub2e4\uc6b4\ub85c\ub4dc \ub4f1 \uc6d0\ud558\ub294 \uc561\uc158\uc774 \uc644\ub8cc\ub41c \uacbd\uc6b0\uc5d0\ub9cc \uc81c\ud734\uc0ac \ubc0f \ub9c8\ucf00\ud305 \ud68c\uc0ac\uc5d0 \ub300\uac00\ub97c \uc9c0\uae09\ud558\ub294 \uad11\uace0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9d0\ud569\ub2c8\ub2e4.
(https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/)

2. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ube0c\ub79c\ub4dc\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uac70\ub098 \ud074\ub9ad, \ud310\ub9e4, \ub9ac\ub4dc \ub4f1 \ud2b9\uc815 \uc561\uc158\uc774 \ubc1c\uc0dd\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud55c \ud615\ud0dc\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc989, \uc131\uacfc \uae30\ubc18 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4.
(https:\/\/www.simplilearn.com\/what-is-performance-marketing-article)
<\/p>\n\n\n\n

3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud2b9\uc815 \ud589\ub3d9\uc774\ub098 \uc131\uacfc\ub97c \ub2ec\uc131\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uad11\uace0\uc8fc\uac00 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uacb0\uacfc \uc911\uc2ec\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.
(https:\/\/www.shopify.com\/blog\/performance-marketing)<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uac1c\ub150\uc801\uc73c\ub85c \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc124\uba85\uc774\uc9c0\ub9cc \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc9d1\ud569\uc73c\ub85c \uad6c\ubd84 \uc9c0\uc5b4\uc57c \ud560\uc9c0 \ud310\ub2e8\ud558\uae30\ub294 \uc5b4\ub824\uc6b4 \uc124\uba85\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc601\ubbf8\uad8c \uad6d\uac00\uc5d0\uc11c \ubc1c\ud589\ub418\ub294 \uc544\ud2f0\ud074\ub4e4\uc744 \ubcf4\uba74 \ud2b9\uc815 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uace0, \uadf8 \uc131\uacfc\uc5d0 \ub300\ud574 \uad11\uace0\ube44\ub97c \uc9c0\ubd88\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc73c\ub85c \uce6d\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubc18\uba74 \ub300\ud55c\ubbfc\uad6d\uc5d0\uc11c\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc774\uc640 \uac19\uc740 \uc815\uc758\ubcf4\ub2e4\ub294 \uc870\uae08 \ub354 \ud611\uc18c\ud558\uac8c ‘\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media)’\ub85c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc601\uc5ed\uc73c\ub85c \uad6c\ubd84\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. <\/strong>\ud2b9\ud788 \uad6d\ub0b4\uc5d0\uc11c\ub294 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \uc911\uc5d0\uc11c\ub3c4 \uba54\ud0c0, \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624 \ub4f1\uc758 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138\uc0c1\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub77c\uace0 \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Editor<\/mark> \uae40\uad11\uc218(BAT \uc5d0\uc774\uc804\uc2dc \ubd80\ubb38 \ub300\ud45c)<\/p>\n\n\n\n

\n\n\n\n

<\/p>\n\n\n\n

\ud37c\ub110\uc774\ub780<\/strong><\/h2>\n\n\n\n

\ud37c\ub110(Funnel)\uc740 \uc544\ub798\uc640 \uac19\uc774 \ube0c\ub79c\ub4dc\ub97c \uc54c\uac8c \ub41c \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub354 \uae4a\uac8c \uc54c\uc544\uac00\uac8c \ub418\uba74\uc11c \uad81\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4 \ubc0f \uae30\ud0c0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc640 \uad00\ub828\ub41c \uc0c1\ud0dc\uae4c\uc9c0 \ub098\uc544\uac00\ub294 \uacfc\uc815\uc744 \uae54\ub54c\uae30\uc5d0 \ube44\uc720\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"
(\ucd9c\ucc98: https:\/\/sproutsocial.com\/glossary\/marketing-funnel\/)<\/a><\/figcaption><\/figure><\/div>\n\n\n

\ube0c\ub79c\ub4dc\uc5d0 \ub178\ucd9c\ub41c \ubaa8\ub4e0 \uc720\uc800\uac00 \ube0c\ub79c\ub4dc\uc5d0 \uc124\ub4dd\ub418\uac70\ub098 \uad6c\ub9e4 \ub2e8\uacc4\uae4c\uc9c0 \ub098\uc544\uac00\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc5d0 \uac01 \ub2e8\uacc4\ub97c \ub118\uc5b4\uac08 \ub54c\ub9c8\ub2e4 \ube0c\ub79c\ub4dc\uc5d0 \uc794\uc874\ud558\ub294 \uc720\uc800\uc758 \uc218\ub294 \uc904\uc5b4\ub4e4\uac8c \ub429\ub2c8\ub2e4. \uc774\ub807\uac8c \ud55c \ub2e8\uacc4\uc5d0 \uc794\uc874\ud55c \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac14\uc744 \ub54c \uc5bc\ub9c8\ub098 \ub0a8\uc558\ub294\uc9c0 \ubcfc \ub54c “\uc804\ud658\uc728(Conversion Rate, CR)”\uc744 \uae30\uc900\uc73c\ub85c \uc0bc\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uad00\ub9ac \ubaa9\ud45c\ub294 \ub2e8\uacc4\ubcc4 \uc804\ud658\uc728\uc744 \ub192\uc774\uba74\uc11c \uae54\ub54c\uae30 \ubaa8\uc591\uc758 \ud37c\ub110\uc744 \uc5bc\ub9c8\ub098 \uc6d0\ud1b5\ud615\uc5d0 \uac00\uae5d\uac8c \ub9cc\ub4dc\ub290\ub0d0\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uc608\uc2dc 1. AISAS \ud37c\ub110 \uc0b4\ud3b4\ubcf4\uae30<\/strong><\/h3>\n\n\n\n

AISAS \ud37c\ub110\uc740 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0 \uc54c\ub824\uc9c4 \ud37c\ub110 \uc911 \uac00\uc7a5 \uc720\uba85\ud55c \ud37c\ub110\uc77c \uac83\uc785\ub2c8\ub2e4. AISAS\ub294 2000\ub144\ub300 \uc911\ubc18 \ub374\uce20\uc5d0\uc11c \ubc1c\ud45c\ud55c \uac1c\ub150\uc73c\ub85c \uc778\ud130\ub137\uc758 \ub4f1\uc7a5 \uc774\ud6c4 \uc628\ub77c\uc778\uc0c1\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ud328\ud134\uc774 \uae30\uc874\uc758 \uad6c\ub9e4 \ud328\ud134\uacfc \ub2e4\ub978 \ubd80\ubd84\uc744 \uc798 \uc124\uba85\ud574 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. AISAS\ub294 Attention(\uc8fc\ubaa9) – Interest(\uad00\uc2ec) – Search(\uac80\uc0c9) – Action(\ud589\ub3d9) – Share(\uacf5\uc720)\uc758 \ub2e8\uacc4\ub97c \uac70\uce58\uba70 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\uc5d0\uc11c \uad6c\ub9e4\uc640 \uacf5\uc720\uae4c\uc9c0 \ub098\uc544\uac04\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uc608\uc2dc\ub85c \uc0b4\ud3b4\ubcf4\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc8fc\ubaa9(Attention): \uc18c\ube44\uc790\uac00 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \uc2a4\ud06c\ub864 \ud558\uba74\uc11c \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc758 \uc2e0\uc81c\ud488 \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uace0, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucd08\uae30 \uc778\uc2dd\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uad00\uc2ec(Interest): \uad11\uace0\uc5d0 \ud638\uae30\uc2ec\uc744 \ub290\ub080 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc5ec \uc2e0\uc81c\ud488\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4\ub97c \ucc3e\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc758 \ud2b9\uc9d5, \uac00\uaca9, \uc774\uc6a9 \ud6c4\uae30 \ub4f1\uc744 \ubcf4\uba70 \uc81c\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uac80\uc0c9(Search): \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \uc778\ud130\ub137 \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc758 \ub9ac\ubdf0\ub97c \uc77d\uac70\ub098, \ube44\uc2b7\ud55c \uc81c\ud488\uacfc \uac00\uaca9\uc744 \ube44\uad50\ud558\uac70\ub098, \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub3d9\uc601\uc0c1\uc744 \ucc3e\uc544\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ud589\ub3d9(Action): \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc5bb\uc740 \uc18c\ube44\uc790\ub294 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud558\uc5ec \uc81c\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00\ud558\uace0, \uacb0\uc81c \uacfc\uc815\uc744 \uc644\ub8cc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uacf5\uc720(Share): \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c \ud6c4\uc5d0, \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \uacbd\ud5d8\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc81c\ud488 \uc0ac\uc9c4\uc744 \uc62c\ub9ac\uac70\ub098, \uc81c\ud488\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ub9ac\ubdf0\ub97c \ub0a8\uae30\uac70\ub098, \uce5c\uad6c\uc5d0\uac8c \ucd94\ucc9c\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uc608\uc2dc 2. AARRR \ud37c\ub110 \uc0b4\ud3b4\ubcf4\uae30<\/strong><\/h3>\n\n\n\n

AARRR \ud37c\ub110\uc740 500startups\uc758 \ub370\uc774\ub4dc \ub9e5\ud074\ub8e8\uc5b4\uac00 \uace0\uc548\ud55c \uac1c\ub150\uc73c\ub85c \uce21\uc815\uc774 \ub9e4\uc6b0 \ud655\uc2e4\ud558\uac8c \uac00\ub2a5\ud55c \uc9c0\ud45c\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \ud37c\ub110\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. AISAS\uac00 \uc2e4\uc81c\ub85c \uce21\uc815 \uac00\ub2a5\ud55c \uc9c0\ud45c\ubcf4\ub2e4\ub294 \uc778\uc9c0\uc801\uc778 \uac1c\ub150\uc744 \uc911\uc2ec\uc73c\ub85c \ud37c\ub110\uc774 \uad6c\uc131\ub418\uc5b4 \uc788\ub2e4\uba74 AARRR\uc740 \ud37c\ub110\uc758 \ub2e8\uacc4\ub9c8\ub2e4 \uce21\uc815 \uac00\ub2a5\ud55c \uc9c0\ud45c\ub85c \uad00\uce21 \ubc0f \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. 2010\ub144\ub300 \uc774\ud6c4 \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uac70\uc758 \ub300\ub2e4\uc218\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 AARRR \ud37c\ub110\uc744 \uc911\uc2ec\uc73c\ub85c \uc9c0\ud45c\ub97c \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AARRR\uc740 Acquisition(\ud68d\ub4dd) – Activation(\ud65c\uc131\ud654) – Retention(\uc720\uc9c0) – Revenue(\uc218\uc775) – Referral(\ucd94\ucc9c)\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4. AARRR\uc758 \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.

– \ud68d\ub4dd(Acquisition): \uad6c\uae00 \uac80\uc0c9\uc744 \ud1b5\ud574 \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0\uc5d0 \ucc98\uc74c \ubc29\ubb38\ud55c \uc18c\ube44\uc790\uac00 \ub4f1\ub85d\uc744 \ud558\uc5ec \ud68c\uc6d0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uad6c\uae00 \uac80\uc0c9\uc744 \ud1b5\ud55c \ubc29\ubb38\uc790 \uc218, \ud68c\uc6d0 \ub4f1\ub85d\ub960 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ud65c\uc131\ud654(Activation): \uc0c8\ub85c \uac00\uc785\ud55c \ud68c\uc6d0\uc774 \uc1fc\ud551\ubab0\uc744 \ub458\ub7ec\ubcf4\uace0, \uccab \uad6c\ub9e4\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uccab \ubc29\ubb38 \ud6c4 \uad6c\ub9e4\uae4c\uc9c0 \uac78\ub9b0 \uc2dc\uac04, \uccab \uad6c\ub9e4\uc758 \ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc720\uc9c0(Retention): \uac00\uc785\ud55c \ud68c\uc6d0\uc774 \uafb8\uc900\ud788 \uc1fc\ud551\ubab0\uc744 \ubc29\ubb38\ud558\uace0, \ub2e4\uc2dc \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc774\ub54c \uc77c\uc815 \uae30\uac04 \ub0b4 \uc7ac\ubc29\ubb38\ub960, \uc7ac\uad6c\ub9e4\uc728 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc218\uc775(Revenue): \uc18c\ube44\uc790\uac00 \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac70\ub098, \ud504\ub9ac\ubbf8\uc5c4 \uba64\ubc84\uc2ed\uc744 \uad6c\ub3c5\ud558\ub294 \ub4f1\uc758 \ud589\ub3d9\uc744 \ud1b5\ud574 \uc218\uc775\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub54c \uc77c\uc815 \uae30\uac04 \ub0b4 \ucd1d\uc218\uc775, \uace0\uac1d\ub2f9 \ud3c9\uade0 \uc218\uc775 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ucd94\ucc9c(Referral): \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uce5c\uad6c\ub098 \uac00\uc871\uc5d0\uac8c \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0\uc744 \ucd94\ucc9c\ud558\uac70\ub098, SNS\uc5d0\uc11c \uc0c1\ud488\uc744 \uacf5\uc720\ud558\ub294 \ub4f1\uc758 \ud589\ub3d9\uc744 \ud569\ub2c8\ub2e4. \uc774\ub54c \ucd94\ucc9c\uc744 \ud1b5\ud55c \uc2e0\uaddc \ud68c\uc6d0 \uc218, \uacf5\uc720 \ud69f\uc218 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud37c\ub110 \uae30\ubc18 \uc0ac\uace0\uc758 \ubb38\uc81c\uc810<\/strong><\/h2>\n\n\n\n

\uc55e\uc11c \uc0b4\ud3b4\ubcf8 AISAS\uc640 AARRR\uc740 \uac00\uc7a5 \ub9ce\uc774 \uc54c\ub824\uc838 \uc788\ub294 \ub514\uc9c0\ud138\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud37c\ub110\uc774\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \ud65c\uc6a9\ud560 \ub54c\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ubb38\uc81c\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc774\uc57c\uae30\ud558\uac8c \ub420 \ub300\ud45c\uc801\uc778 \ubb38\uc81c\uc810\ub4e4\uc744 \uc778\uc9c0\ud558\uace0 \uc0dd\uac01\uc744 \ubcf4\uc644\ud574\uc57c \ud37c\ub110\uc744 \uc911\uc2ec\uc73c\ub85c \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud574 \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790\uc758 \uc120\ud615\uc801\uc778 \uc6c0\uc9c1\uc784\uc744 \uac00\uc815\ud574\uc57c \ud569\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n

\ud37c\ub110\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \uc120\ud615\uc801\uc73c\ub85c \uc6c0\uc9c1\uc774\ub294 \uac83\uc744 \uac00\uc815\ud569\ub2c8\ub2e4. AARRR\uc744 \uae30\ubc18\uc73c\ub85c \uc0dd\uac01\ud574 \ubcf4\uba74, \ud68d\ub4dd(Acquisition)\ub41c \uc720\uc800\ub4e4\uc740 \ud65c\uc131\ud654(Activation) \ub2e8\uacc4\ub85c \ub118\uc5b4\uac11\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc77c\ubd80 \uc720\uc800\ub294 \ud65c\uc131\ud654 \ub2e8\uacc4\ub97c \uac70\uce58\uc9c0 \uc54a\uace0 \uc218\uc775(Revenue) \ub2e8\uacc4\ub098 \ucd94\ucc9c(Referral) \ub2e8\uacc4\ub85c \ub118\uc5b4\uac08 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\uc790\ub9c8\uc790 \uc989\uc2dc \uad6c\ub9e4\ub85c \uc5f0\uacb0\ub418\uac70\ub098 \uc8fc\ubcc0\uc5d0 ‘\uc774 \ube0c\ub79c\ub4dc\uac00 \ub108\ubb34 \uc88b\ub358\ub370?’\ub77c\uace0 \uc774\uc57c\uae30\ud558\uba70 \ubc14\uc774\ub7f4\uc744 \uc77c\uc73c\ud0ac \uc218\ub3c4 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790\ub294 \ubcf4\ub2e4 \ub2e4\uce35\uc801\uc778 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ud2b9\ud788 AARRR \uac1c\ub150\uc774 \ucc98\uc74c \ub4f1\uc7a5\ud588\uc744 \ub54c\ubcf4\ub2e4 \ud604\uc7ac\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\ub85c\uc758 \uc720\uc785 \uc774\ud0c8\uc774 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0, \uadf8 \uacfc\uc815\uc5d0\uc11c \ub04a\uc784\uc5c6\uc774 \ube44\uad50\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\ubbc0\ub85c \ud37c\ub110\uc758 \ud55c \ub2e8\uacc4\uc5d0\uc11c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac08 \ub54c \uc228\uaca8\uc838 \uc788\ub294 \ub2e4\uc591\ud55c \uc6c0\uc9c1\uc784\ub4e4\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uac83\uc774 \uc624\ud788\ub824 \ud3b8\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud37c\ub110\uc758 \ud55c \ub2e8\uacc4\uc5d0\uc11c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac08 \ub54c \uc804\ud658\uc728\uc774 \ub5a8\uc5b4\uc9c4\ub2e4\uba74 \uadf8 \uc774\uc720 \ub610\ud55c \ub9e4\uc6b0 \ub2e4\uc591\ud560 \uac83\uc774\ub77c\ub294 \uc810\ub3c4 \ubbf8\ub9ac \uc0dd\uac01\ud574 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.

\uc18c\ube44\uc790\uac00 \ub2e4\uce35\uc801\uc778 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc77c \uac83\uc774\ub780 \uc810\uc744 \uac00\uc815\ud558\uba74 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc0c1\uc704 \ud37c\ub110\ub85c\uc758 \uc720\uc785\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc5d0 \ub300\ud574\uc11c\ub3c4 \ube44\ud310\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 \ud37c\ub110\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub85c\uc758 \uc804\ud658\uc728\uc774 \ub354 \uc774\uc0c1 \uac1c\uc120\ub418\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc131\uacfc\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uc774\uc804 \ub2e8\uacc4\ub85c\uc758 \uc720\uc785\uc744 \uadf9\ub300\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \ud65c\uc131\ud654 \ub2e8\uacc4\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud68d\ub4dd\uc744 \uadf9\ub300\ud654\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uad11\uace0\ube44 \uaddc\ubaa8\ub97c \ub05d\uc5c6\uc774 \uc99d\uac00\uc2dc\ud0a4\uac8c \ub418\uba70, \uacbd\uc7c1 \uac15\ub3c4\uac00 \uc774\ubbf8 \uc2ec\ud574\uc9c4 \ud604 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc77c\uc815 \uc218\uc900\uc744 \ub118\uc5b4\uac00\ub294 \uad11\uace0\ube44\ub294 \uc9c0\uc18d\uc801\uc778 \ud6a8\uc728 \uac10\uc18c\ub97c \uc77c\uc73c\ud0a4\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uac01 \ud37c\ub110\uc758 \uac1c\ub150\uc744 1:1 \ub300\uc751\ud558\uc5ec \uc801\uc6a9\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n

\uc18c\ube44\uc790\ub4e4\uc774 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574\uc11c \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\uace0 \uc6c0\uc9c1\uc774\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uae30 \uc704\ud574 AISAS\uc640 AARRR\uc744 \ubaa8\ub450 \uc801\uc6a9\ud558\uc5ec \uc0b4\ud3b4\ubcf4\uba74 \uc5b4\ub5a8\uae4c\uc694? AISAS\ub294 \ub374\uce20\uc5d0\uc11c \uace0\uc548\ud55c \uac1c\ub150\uc774\uc5b4\uc11c \uadf8\ub7f0\uc9c0 \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c\uc758 \uc6c0\uc9c1\uc784\ubcf4\ub2e4\ub294 \uc11c\ube44\uc2a4 \uc678\ubd80\uc5d0\uc11c\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc5d0 \uc758\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc6c0\uc9c1\uc774\ub294 \ud589\ub3d9 \ud328\ud134\uc744 \uc0b4\ud3b4\ubcf4\ub294 \ub370 \uc720\ub9ac\ud569\ub2c8\ub2e4. AARRR\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc131\uc7a5 \uc9c0\ud45c\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uace0\uc548\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc11c\ube44\uc2a4 \uc678\ubd80\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \uc77c\uc744 \uad00\ucc30\ud558\uae30\ubcf4\ub2e4\ub294 \ud68d\ub4dd\ub41c \uc720\uc800\ub4e4\uc774 \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc6c0\uc9c1\uc774\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.

\uc55e\uc11c \uc0b4\ud3b4\ubcf4\uc558\ub358 AISAS\uc640 AARRR\uc744 \ud569\uccd0\ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc744 \uac83\uc785\ub2c8\ub2e4. AIASARRR\uc758 \uc21c\uc11c\ub85c \uc6c0\uc9c1\uc774\uac8c \ub418\uaca0\ub124\uc694.

– \uc8fc\ubaa9(Attention): \uc18c\ube44\uc790\uac00 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \uc2a4\ud06c\ub864 \ud558\uba74\uc11c \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc758 \uc2e0\uc81c\ud488 \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uace0, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucd08\uae30 \uc778\uc2dd\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.

– \uad00\uc2ec(Interest): \uad11\uace0\uc5d0 \ud638\uae30\uc2ec\uc744 \ub290\ub080 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\uc758 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc5ec \uc2e0\uc81c\ud488\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4\ub97c \ucc3e\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc758 \ud2b9\uc9d5, \uac00\uaca9, \uc774\uc6a9 \ud6c4\uae30 \ub4f1\uc744 \ubcf4\uba70 \uc81c\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub192\uc785\ub2c8\ub2e4.

– \ud68d\ub4dd(Acquisition): \uad6c\uae00 \uac80\uc0c9\uc744 \ud1b5\ud574 \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0\uc5d0 \ucc98\uc74c \ubc29\ubb38\ud55c \uc18c\ube44\uc790\uac00 \ub4f1\ub85d\uc744 \ud558\uc5ec \ud68c\uc6d0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uad6c\uae00 \uac80\uc0c9\uc744 \ud1b5\ud55c \ubc29\ubb38\uc790 \uc218, \ud68c\uc6d0 \ub4f1\ub85d\ub960 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.

– \uac80\uc0c9(Search): \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \uc778\ud130\ub137 \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc758 \ub9ac\ubdf0\ub97c \uc77d\uac70\ub098, \ube44\uc2b7\ud55c \uc81c\ud488\uacfc \uac00\uaca9\uc744 \ube44\uad50\ud558\uac70\ub098, \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub3d9\uc601\uc0c1\uc744 \ucc3e\uc544\ubd05\ub2c8\ub2e4.

– \ud65c\uc131\ud654 \ubc0f \ud589\ub3d9(Activation and Action): \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc5bb\uc740 \uc18c\ube44\uc790\ub294 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud558\uc5ec \uc81c\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00\ud558\uace0, \uacb0\uc81c \uacfc\uc815\uc744 \uc644\ub8cc\ud569\ub2c8\ub2e4. \uc774\ub54c \uccab \ubc29\ubb38 \ud6c4 \uad6c\ub9e4\uae4c\uc9c0 \uac78\ub9b0 \uc2dc\uac04, \uccab \uad6c\ub9e4\uc758 \ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.

– \uc720\uc9c0(Retention): \uac00\uc785\ud55c \ud68c\uc6d0\uc774 \uafb8\uc900\ud788 \uc1fc\ud551\ubab0\uc744 \ubc29\ubb38\ud558\uace0, \ub2e4\uc2dc \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc774\ub54c \uc77c\uc815 \uae30\uac04 \ub0b4 \uc7ac\ubc29\ubb38\uc728, \uc7ac\uad6c\ub9e4\uc728 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.

– \uc218\uc775(Revenue): \uc18c\ube44\uc790\uac00 \ub2f9\uc2e0\uc758 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac70\ub098, \ud504\ub9ac\ubbf8\uc5c4 \uba64\ubc84\uc2ed\uc744 \uad6c\ub3c5\ud558\ub294 \ub4f1\uc758 \ud589\ub3d9\uc744 \ud1b5\ud574 \uc218\uc775\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub54c \uc77c\uc815 \uae30\uac04 \ub0b4 \ucd1d\uc218\uc775, \uace0\uac1d\ub2f9 \ud3c9\uade0 \uc218\uc775 \ub4f1\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.

– \uacf5\uc720 \ubc0f \ucd94\ucc9c(Share and Referral): \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c \ud6c4\uc5d0, \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \uacbd\ud5d8\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc81c\ud488 \uc0ac\uc9c4\uc744 \uc62c\ub9ac\uac70\ub098, \uc81c\ud488\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ub9ac\ubdf0\ub97c \ub0a8\uae30\uac70\ub098, \uce5c\uad6c\uc5d0\uac8c \ucd94\ucc9c\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.

\uc774\uc640 \uac19\uc740 AIASARRR\uc740 \ub2e4\uc18c \uae30\uacc4\uc801\uc774\uc9c0\ub9cc \uc55e\uc11c \uc774\uc57c\uae30\ud588\ub358 \uac83\ucc98\ub7fc \ud37c\ub110 \uc678\ubd80\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ud65c\ub3d9\uc744 \uad00\ucc30\ud558\ub294\ub370 \uc6a9\uc774\ud55c AISAS\uc640 \ud37c\ub110 \ub0b4\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ud65c\ub3d9\uc744 \uad00\ucc30\ud558\ub294\ub370 \uc6a9\uc774\ud55c AARRR\uc774 \ud569\uccd0\uc9c0\ub294 \ud615\ud0dc\ub97c \uc0c1\uc0c1\ud574 \ubcf4\uae30\uc5d0 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub807\uac8c \ud37c\ub110\uc744 \ud569\uccd0\ubd04\uc73c\ub85c\uc368 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub354 \uc801\ud569\ud55c \ud37c\ub110\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc874\uc758 \ud37c\ub110 \uac1c\ub150\uc744 1:1\ub85c \ub300\uc751\uc2dc\ud0a4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc21c\uc11c\ub97c \ubc14\uafb8\uac70\ub098 \ub2e4\ub978 \uac1c\ub150\uc744 \ub04c\uc5b4\uc624\ub354\ub77c\ub3c4 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ubc29\uc2dd\uc73c\ub85c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud558\ub294 \uac83\uc774 \ub354 \uc801\ud569\ud558\ub2e4\ub294 \uac83\ub3c4 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud37c\ub110 \uae30\ubc18\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ubc1c\uc804\uc2dc\ud0a4\uae30<\/strong><\/h2>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubbf8\ub514\uc5b4 \uc911\uc2ec \uc0ac\uace0\uc5d0\uc11c \ubc97\uc5b4\ub098 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ub41c \ud37c\ub110\uc744 \uae30\ubc18\uc73c\ub85c \ubbf8\ub514\uc5b4\uc758 \uc5ed\ud560\uc744 \uac01\uac01 \uc815\uc758\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \uac01\uac01\uc758 \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc740 \ubbf8\ub514\uc5b4\uc758 \uc5ed\ud560\uc774 \uc798 \uc815\uc758\ub41c \uc774\ud6c4\uc5d0 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74 \ub04a\uc784\uc5c6\uc774 \uc2e0\uaddc \ub9e4\uccb4\ub97c \ucc3e\uc544\ub2e4\ub2c8\uac70\ub098 \ub2e8\uae30 \uc131\uacfc \uc911\uc2ec\uc758 \ud50c\ub808\uc774\ub97c \ubc18\ubcf5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

CDJ(\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815) \uae30\ubc18\uc73c\ub85c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d \uc811\uc810 \ud30c\uc545 \ubc0f \ub3c4\uc2dd\ud654<\/strong><\/h3>\n\n\n\n

\uc911\uc7a5\uae30\uc801\uc778 \uc2dc\uc57c\ub85c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \ub514\uc9c0\ud138\uc5d0\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc77c\ubc29\ud5a5\uc801\uc778 \ud37c\ub110 \ud639\uc740 \uac1c\ubcc4 \ubbf8\ub514\uc5b4\uc758 \ud6a8\uc728 \uc911\uc2ec\uc758 \uc131\uacfc \ud310\ub2e8\uc744 \ubc97\uc5b4\ub098\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 CDJ(\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815)\uc744 \ub2e4\uc591\ud55c \ub9ac\uc11c\uce58\ub97c \ud1b5\ud574 \ud30c\uc545\ud558\uace0, CDJ \uc0c1\uc758 \uace0\uac1d\uc811\uc810\uc744 \ud30c\uc545\ud558\uc5ec \ub514\uc9c0\ud138\uc0c1\uc5d0\uc11c \uce21\uc815\uac00\ub2a5\ud55c \ud615\ud0dc\ub85c \uad6c\uc870\ud654\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uac00\uc0c1\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 CDJ\ub97c \ud30c\uc545\ud558\uace0 \uace0\uac1d \uc811\uc810\uc744 \ub3c4\uc2dd\ud654\ud558\uc5ec \uac01 \uc811\uc810\uc744 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ub9e4\uce6d\uc2dc\ud0a4\uba74 \uc544\ub798\uc640 \uac19\uc774 \ub9cc\ub4e4\uc5b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc544\ub798 \ub3c4\uc2dd\uc744 \ub2e4\uc2dc 3\uac1c\uc758 \uc911\ucca9\ub418\ub294 \uc0ac\uc774\ud074\ub85c \uc7ac\ud45c\ud604\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\uad6c\ub9e4 \uc0ac\uc774\ud074<\/strong><\/h3>\n\n\n\n

\uad6c\ub9e4 \uc0ac\uc774\ud074\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub85c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud55c\ub2e4\uace0 \ud560 \ub54c\ub294 \uad6c\ub9e4 \uc0ac\uc774\ud074\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\ucc38\uc5ec \uc0ac\uc774\ud074<\/strong><\/h3>\n\n\n\n

\ucc38\uc5ec \uc0ac\uc774\ud074\uc740 \uad6c\ub9e4 \uc0ac\uc774\ud074\uacfc \uace0\uac1d \uc811\uc810\uc744 \ud06c\uac8c \uacf5\uc720\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucc38\uc5ec \uc0ac\uc774\ud074\uc744 \ud65c\uc131\ud654\ud558\uae30 \uc704\ud574\uc11c \uc0ac\uc6a9\ud558\ub294 \ubbf8\ub514\uc5b4\ub294 \ub3d9\uc77c\ud558\uc9c0\ub9cc \ubbf8\ub514\uc5b4 \uc548\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \ucf58\ud150\uce20\uc640 \ubbf8\ub514\uc5b4\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \uc0c1\ud488\uc758 \uc885\ub958\uac00 \ub2e4\ub985\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac19\uc740 \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub354\ub77c\ub3c4 \uace0\uac1d \uc811\uc810\uc740 \ub2e4\ub974\ub2e4\uace0 \uc778\uc9c0\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\ucd94\ucc9c \uc0ac\uc774\ud074<\/strong><\/h3>\n\n\n\n

\ucd94\ucc9c \uc0ac\uc774\ud074\ub3c4 \uad6c\ub9e4 \uc0ac\uc774\ud074 \ubc0f \ucc38\uc5ec \uc0ac\uc774\ud074\uacfc \uace0\uac1d \uc811\uc810\uc744 \uac70\uc758 \uacf5\uc720\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \ucd94\ucc9c \uc0ac\uc774\ud074\uc740 \uc798 \uad00\ub9ac\ub420\uc218\ub85d \uc790\uc5f0 \uc720\uc785\uc774 \uad00\ub9ac\ub418\uc5b4 \ube0c\ub79c\ub4dc\uc758 LTV\ub97c \ub192\uc784\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \uadf9\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ubbc0\ub85c \ubcc4\ub3c4\uc758 \ud65c\ub3d9\uc744 \ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \ud37c\ub110\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud558\ub294 \uac83\ubd80\ud130<\/strong><\/h3>\n\n\n\n

\ub2e4\uc2dc \ucc98\uc74c\uc73c\ub85c \ub3cc\uc544\uac00\uba74, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 ‘\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub85c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub9c8\ucf00\ud305’\uc785\ub2c8\ub2e4. \uc774\uc5d0 \ub354\ud574 ‘\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub85c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc81c\ubc18 \uc791\uc5c5\uc744 \ud558\ub294 \uac83’\ub3c4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc77c\ubd80\ub85c \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong> \ud37c\ub110\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud55c\ub2e4\ub294 \uac83\uc740 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc131\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud574 \ud544\uc694\ud55c \uc81c\ubc18 \uc791\uc5c5\uc744 \ub193\uce58\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2cc\uc9c0 \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c\ub3c4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc644\uc131\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4. \ube44\ub2e8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ubfd0 \uc544\ub2c8\ub77c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc678 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5\uc744 \uc704\ud574\uc11c\ub3c4 \ud37c\ub110 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\uc740 \uaf2d \ud574\ubcf4\uc2e4 \uac83\uc744 \uad8c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud37c\ub110\ub85c \uc774\ud574\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 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