{"id":6942,"date":"2025-02-21T15:00:00","date_gmt":"2025-02-21T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6942"},"modified":"2026-04-14T16:39:34","modified_gmt":"2026-04-14T07:39:34","slug":"blog-insight-performance-marketing-kpi-design","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-kpi-design\/","title":{"rendered":"\uac00\uc7a5 \uc27d\uac8c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \ubd84\uc11d\ud558\uace0 \uc124\uacc4\ud558\uae30 (2026)"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub294 \ub9e4\ucd9c \ubaa9\ud45c\u00b7\uc608\uc0b0\u00b7\uac1d\ub2e8\uac00\ub97c \uc785\ub825\ud55c \ub4a4 \uc5c5\uacc4 CVR\u00b7CPC\ub97c \ub300\uc785\ud574 CPA\uc640 ROAS\ub97c \uc5ed\uc0b0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc124\uacc4\ud569\ub2c8\ub2e4. \uc774 7\ub2e8\uacc4 \uc5d1\uc140 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ubc18\ubcf5\ud558\uba74 30\ubd84 \uc548\uc5d0 \uc218\uce58 \uae30\ubc18 \ubaa9\ud45c\uc640 \uac1c\uc120 \uc2dc\ub098\ub9ac\uc624\ub97c \ub3d9\uc2dc\uc5d0 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\ub97c \uc55e\ub450\uba74 \ub300\ubd80\ubd84 &quot;\uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud558\uc9c0?&quot;\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub9c9\ud799\ub2c8\ub2e4. ROAS, CPA, CVR, CPC\uac00 \ubaa8\ub450 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub2e4\ub294 \uac74 \uc54c\uc9c0\ub9cc, \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \uc22b\uc790\ub97c \uba3c\uc800 \uc7a1\uc544\uc57c \ud558\ub294\uc9c0 \ub9c9\ub9c9\ud558\uc8e0.<\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \ubcf5\uc7a1\ud55c \ubd84\uc11d \ud234 \uc5c6\uc774 \uc5d1\uc140 \ud558\ub098\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub97c \uc124\uacc4\ud558\ub294 7\ub2e8\uacc4 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. 30\ubd84 \uc548\uc5d0 \ubaa9\ud45c \uc218\uce58\uc640 \uac1c\uc120 \uc2dc\ub098\ub9ac\uc624\uae4c\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774\uc5d0\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\uac00 \uc5b4\ub824\uc6b4 \uc9c4\uc9dc \uc774\uc720\ub294?<br>2. KPI \uc124\uacc4\uc758 7\ub2e8\uacc4 \uc5d1\uc140 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<br>3. CPA\uc640 ROAS\ub294 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<br>4. ROAS\uac00 \ubaa9\ud45c\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud560 \ub54c \uc5b4\ub5a4 \uc2dc\ub098\ub9ac\uc624\ub97c \uac80\ud1a0\ud574\uc57c \ud558\ub098\uc694?<br>5. \uc774 \ubc29\ubc95\uc744 \uc2e4\ubb34\uc5d0\uc11c \ubc18\ubcf5\ud558\uba74 \ubb34\uc5c7\uc774 \ub2ec\ub77c\uc9c0\ub098\uc694?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\uac00 \uc5b4\ub824\uc6b4 \uc9c4\uc9dc \uc774\uc720\ub294?<\/h2>\n\n\n\n<p>KPI \uc124\uacc4\uc758 \uc5b4\ub824\uc6c0\uc740 \ub300\ubd80\ubd84 &#39;\uc2e4\ud589 \ubd80\uc871&#39;\uc774 \uc544\ub2c8\ub77c &#39;\ucd9c\ubc1c\uc810\uc758 \ud63c\ub780&#39;\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. ROAS 300%\ub97c \ubaa9\ud45c\ub85c \uc7a1\uc544\uc57c \ud55c\ub2e4\ub294 \uac74 \uc54c\uc9c0\ub9cc, \uadf8 \uc22b\uc790\uac00 \ud604\uc2e4\uc801\uc73c\ub85c \ub2ec\uc131 \uac00\ub2a5\ud55c\uc9c0, \uc5b4\ub5a4 CVR\uacfc CPC \uc218\uc900\uc744 \uc804\uc81c\ud574\uc57c \ud558\ub294\uc9c0 \uad6c\uc870\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\uc5d0\uc11c \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \uc624\ub958\ub294 \uc138 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc624\ub958 \uc720\ud615<\/th>\n<th>\uc124\uba85<\/th>\n<th>\uacb0\uacfc<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\ubaa9\ud45c \uc218\uce58\ub9cc \uc124\uc815<\/td>\n<td>ROAS, CPA\ub9cc \uc815\ud558\uace0 \uadfc\uac70 \uc5c6\uc74c<\/td>\n<td>\ub2ec\uc131 \ubd88\uac00\ub2a5\ud55c \ubaa9\ud45c<\/td>\n<\/tr>\n<tr>\n<td>\uc5c5\uacc4 \uc9c0\ud45c \ubbf8\ucc38\uc870<\/td>\n<td>\uc790\uc0ac \ud76c\ub9dd\uce58\ub9cc \ubc18\uc601<\/td>\n<td>\uc608\uc0b0 \uc18c\uc9c4 \ud6c4 \uac80\ud1a0<\/td>\n<\/tr>\n<tr>\n<td>\uc2dc\ub098\ub9ac\uc624 \ubd80\uc7ac<\/td>\n<td>\ub2e8\uc77c KPI\ub9cc \uc6b4\uc601<\/td>\n<td>\uac1c\uc120 \ubc29\ud5a5 \ubd88\uba85\ud655<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc774 \uc138 \uac00\uc9c0 \uc624\ub958\ub97c \ud53c\ud558\ub824\uba74 \ub9e4\ucd9c \ubaa9\ud45c \u2192 \uad6c\ub9e4 \uc218 \u2192 CPA \u2192 \ud544\uc694 \uc608\uc0b0 \uc21c\uc11c\ub85c \uc5ed\uc0b0\ud558\ub294 \uad6c\uc870\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8 \ucd9c\ubc1c\uc810\uc774 \ubc14\ub85c \uc5d1\uc140\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">KPI \uc124\uacc4\uc758 7\ub2e8\uacc4 \uc5d1\uc140 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub97c \uc124\uacc4\ud558\ub294 \uac00\uc7a5 \ud604\uc2e4\uc801\uc778 \ubc29\ubc95\uc740 \uc5d1\uc140\ub85c 7\ub2e8\uacc4 \uc5ed\uc0b0 \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc815\uad50\ud55c \ubd84\uc11d \ud234\uc774 \uc5c6\uc5b4\ub3c4 \uc774 \uad6c\uc870\ub9cc\uc73c\ub85c 30\ubd84 \uc548\uc5d0 \uc218\uce58 \uae30\ubc18\uc758 \ubaa9\ud45c\uc640 \uc2dc\ub098\ub9ac\uc624\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\ub2e8\uacc4: \uc5d1\uc140 \uc5f4\uae30<\/h3>\n\n\n\n<p>\ubcf5\uc7a1\ud558\uac8c \uc0dd\uac01\ud558\uc9c0 \ub9d0\uace0, \ubb34\uc870\uac74 \uc5d1\uc140 \ud30c\uc77c\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uad6c\uc870\uac00 \uc7a1\ud788\uba74 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \uc5b4\ub514\uc11c\ub4e0 \uc751\uc6a9\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ub2e8\uacc4: \uae30\ubcf8 \uc815\ubcf4 \uc785\ub825<\/h3>\n\n\n\n<p>\uc544\ub798 \uc138 \uac00\uc9c0 \uc218\uce58\ub97c \uccab \ubc88\uc9f8 \ud589\uc5d0 \uc785\ub825\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ud56d\ubaa9<\/th>\n<th>\uc608\uc2dc \uac12<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\ub9e4\ucd9c \ubaa9\ud45c<\/td>\n<td>3\uc5b5 \uc6d0<\/td>\n<\/tr>\n<tr>\n<td>\uac00\uc6a9 \uc608\uc0b0<\/td>\n<td>1\uc5b5 \uc6d0<\/td>\n<\/tr>\n<tr>\n<td>\ubaa9\ud45c ROAS<\/td>\n<td>300%<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\ubaa9\ud45c ROAS\ub294 \ub9e4\ucd9c \u00f7 \uc608\uc0b0\uc73c\ub85c \uc790\ub3d9 \uacc4\uc0b0\ub418\ubbc0\ub85c, \ub450 \uac12\uc744 \uba3c\uc800 \uc815\ud558\uba74 ROAS\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub3c4\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ub2e8\uacc4: \uac1d\ub2e8\uac00 \uac80\ud1a0<\/h3>\n\n\n\n<p>&quot;\uac80\ud1a0&quot; \ud589\uc744 \ubcc4\ub3c4\ub85c \ub9cc\ub4e4\uace0 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uac1d\ub2e8\uac00\ub97c \uc785\ub825\ud569\ub2c8\ub2e4. \uc608\uc2dc\ub85c 5\ub9cc \uc6d0 \uac1d\ub2e8\uac00\ub97c \uae30\uc900\uc73c\ub85c \uc124\uba85\ud558\uba74, \uc774 \ub2e8\uacc4\ub294 \uad6c\ub9e4 \uc218 \uacc4\uc0b0\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ub2e8\uacc4: \uad6c\ub9e4 \uc218 \uacc4\uc0b0<\/h3>\n\n\n\n<p>\uad6c\ub9e4 \uc218\ub294 \uc544\ub798 \uacf5\uc2dd\uc73c\ub85c \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\uad6c\ub9e4 \uc218 = \ub9e4\ucd9c \ubaa9\ud45c \u00f7 \uac1d\ub2e8\uac00<\/strong>\n\uc608) 3\uc5b5 \u00f7 50,000\uc6d0 = 6,000\uac74<\/p>\n<\/blockquote>\n\n\n\n<p>\uc774 \uc218\uce58\uac00 \uc804\uccb4 KPI \uc124\uacc4\uc758 \uae30\uc900\uc810\uc774 \ub429\ub2c8\ub2e4. \uc774\ud6c4 \ubaa8\ub4e0 \uc9c0\ud45c\ub294 \uc774 \uad6c\ub9e4 \uc218\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc870\uac74\uc73c\ub85c \uc5ed\uc0b0\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ub2e8\uacc4: \uc5c5\uacc4 \uc9c0\ud45c \uc785\ub825<\/h3>\n\n\n\n<p>\uac19\uc740 \uce74\ud14c\uace0\ub9ac\uc758 \uc77c\ubc18\uc801\uc778 CVR(\uc804\ud658\uc728), CTR(\ud074\ub9ad\ub960), CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9)\ub97c \uc785\ub825\ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \uc644\ubcbd\ud55c \uc815\ud655\uc131\ubcf4\ub2e4 \ubc29\ud5a5\uc131\uc774 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5c5\uacc4 \ud3c9\uade0\uce58\ub97c \ucc3e\uae30 \uc5b4\ub835\ub2e4\uba74, \uc790\uc0ac\uc758 \uacfc\uac70 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/%ED%8D%BC%ED%8F%AC%EB%A8%BC%EC%8A%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98-%EC%84%B1%EA%B3%BC-%EB%8B%AC%EC%84%B1%EC%9D%84-%EC%9C%84%ED%95%9C-%EA%B8%B0%EC%B4%88%EC%B2%B4%EB%A0%A5-%EC%A7%80%ED%91%9C\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c \uad00\ub9ac \ubc29\ubc95<\/a>\uc5d0\uc11c ROAS\u00b7\uac1d\ub2e8\uac00\u00b7\uc624\uac00\ub2c9 \ub9e4\ucd9c\uc744 \ucd94\uc801\ud558\ub294 \uad6c\uc870\ub3c4 \ucc38\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/111-2-1024x461.png\" alt=\"\" class=\"wp-image-6943\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/111-2-1024x461.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/111-2-300x135.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/111-2-768x346.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/111-2.png 1055w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc6b0\uc120 \uc5d1\uc140\uc744 \ucf1c\ubd05\uc2dc\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-5-1024x434.png\" alt=\"\" class=\"wp-image-6945\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-5-1024x434.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-5-300x127.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-5-768x326.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-5.png 1061w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/33-3-1024x434.png\" alt=\"\" class=\"wp-image-6947\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/33-3-1024x434.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/33-3-300x127.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/33-3-768x326.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/33-3.png 1063w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/44-2-1024x435.png\" alt=\"\" class=\"wp-image-6949\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/44-2-1024x435.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/44-2-300x128.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/44-2-768x326.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/44-2.png 1061w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/55-1-1024x436.png\" alt=\"\" class=\"wp-image-6951\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/55-1-1024x436.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/55-1-300x128.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/55-1-768x327.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/55-1.png 1061w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">CPA\uc640 ROAS\ub294 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<\/h2>\n\n\n\n<p>CPA(Cost Per Acquisition, \uac74\ub2f9 \ud68d\ub4dd \ube44\uc6a9)\uc640 ROAS(Return on Ad Spend, \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c)\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\uc758 \ud575\uc2ec \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774 \ub450 \uc9c0\ud45c\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc874\uc7ac\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c CVR\uacfc CPC\uc5d0 \uc758\ud574 \uacb0\uc815\ub418\ub294 \uc5f0\ub3d9 \uad6c\uc870\ub97c \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6\ub2e8\uacc4: CPA\uc640 ROAS \uacc4\uc0b0<\/h3>\n\n\n\n<p>CPA\uc640 \ud544\uc694 \uc608\uc0b0\uc744 \uc544\ub798 \uacf5\uc2dd\uc73c\ub85c \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uacf5\uc2dd<\/th>\n<th>\uc608\uc2dc<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>CPA = CPC \u00f7 CVR<\/td>\n<td>333\uc6d0 \u00f7 2% = 16,650\uc6d0<\/td>\n<\/tr>\n<tr>\n<td>\ud544\uc694 \uc608\uc0b0 = CPA \u00d7 \uad6c\ub9e4 \uc218<\/td>\n<td>16,650\uc6d0 \u00d7 6,000\uac74 = \uc57d 1\uc5b5 \uc6d0<\/td>\n<\/tr>\n<tr>\n<td>ROAS = \ub9e4\ucd9c \ubaa9\ud45c \u00f7 \ud544\uc694 \uc608\uc0b0<\/td>\n<td>3\uc5b5 \u00f7 1\uc5b5 = 300%<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc774 \uacc4\uc0b0\uc774 \ubaa9\ud45c ROAS\uc640 \uc77c\uce58\ud558\uba74 \ud604\uc7ac \uc5c5\uacc4 \uc9c0\ud45c \uc218\uc900\uc5d0\uc11c \ubaa9\ud45c\uac00 \ub2ec\uc131 \uac00\ub2a5\ud558\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uacc4\uc0b0\ub41c ROAS\uac00 \ubaa9\ud45c\ubcf4\ub2e4 \ub0ae\uac8c \ub098\uc628\ub2e4\uba74, \ub2e4\uc74c \ub2e8\uacc4\uc5d0\uc11c \uc2dc\ub098\ub9ac\uc624 \ubd84\uc11d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/66-1-1024x437.png\" alt=\"\" class=\"wp-image-6953\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/66-1-1024x437.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/66-1-300x128.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/66-1-768x328.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/66-1.png 1062w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\uac00 \ubaa9\ud45c\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud560 \ub54c \uc5b4\ub5a4 \uc2dc\ub098\ub9ac\uc624\ub97c \uac80\ud1a0\ud574\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\uacc4\uc0b0\ub41c ROAS\uac00 \ubaa9\ud45c\uce58\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0, \uc138 \uac00\uc9c0 \uac1c\uc120 \ubc29\ud5a5\uc744 \uc2dc\ub098\ub9ac\uc624\ub85c \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \ubc29\ud5a5\uc740 \uc11c\ub85c \ub3c5\ub9bd\uc801\uc774\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \uc801\uc6a9\ud560\uc218\ub85d \ud6a8\uacfc\uac00 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7\ub2e8\uacc4: \uac1c\uc120 \uc2dc\ub098\ub9ac\uc624 3\uac00\uc9c0<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc2dc\ub098\ub9ac\uc624<\/th>\n<th>\uc870\uc815 \ubc29\ud5a5<\/th>\n<th>\uc608\uc2dc<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>\uac1d\ub2e8\uac00 \uc0c1\ud5a5<\/strong><\/td>\n<td>\ubc88\ub4e4 \uad6c\uc131, \uc5c5\uc140\ub9c1 \ub3c4\uc785<\/td>\n<td>5\ub9cc \uc6d0 \u2192 15\ub9cc \uc6d0 (\uac1d\ub2e8\uac00 3\ubc30 \uc2dc \uad6c\ub9e4 \uc218 1\/3\ub85c \uac10\uc18c \uac00\ub2a5)<\/td>\n<\/tr>\n<tr>\n<td><strong>\uc804\ud658\uc728(CVR) \uac1c\uc120<\/strong><\/td>\n<td>\ub79c\ub529\ud398\uc774\uc9c0 \ucd5c\uc801\ud654, \uc0c1\uc138\ud398\uc774\uc9c0 \ub9ac\ub274\uc5bc<\/td>\n<td>2% \u2192 6% (CVR 3\ubc30 \uc2dc CPA 1\/3\ub85c \uac10\uc18c)<\/td>\n<\/tr>\n<tr>\n<td><strong>CPC \uac10\uc18c<\/strong><\/td>\n<td>\uc18c\uc7ac \ucd5c\uc801\ud654, \ud0c0\uac9f \uc815\uad50\ud654<\/td>\n<td>\ud604\ud589 CPC \uae30\uc900 \uc774\ud558\ub85c \ub0ae\ucd94\uae30<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc138 \uc2dc\ub098\ub9ac\uc624 \uc911 <strong>\uac1d\ub2e8\uac00 \uc0c1\ud5a5<\/strong>\uc740 \ub2e8\uae30 \uc2e4\ud589\uc774 \uc5b4\ub835\uc9c0\ub9cc KPI \uad6c\uc870 \uc804\uccb4\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. <strong>CVR \uac1c\uc120<\/strong>\uc740 \uc2e4\ubb34\uc5d0\uc11c \uac00\uc7a5 \uc989\uac01\uc801\uc778 \ud6a8\uacfc\ub97c \ubcf4\ub294 \uad6c\uac04\uc774\uba70, \ub79c\ub529\ud398\uc774\uc9c0 A\/B \ud14c\uc2a4\ud2b8\ub85c \ube60\ub974\uac8c \uac80\uc99d\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc608\uc0b0 \uc9d1\ud589 \uc804 <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\">\uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/a>\ub3c4 \ud568\uaed8 \uc810\uac80\ud558\uba74 \uc2dc\ub098\ub9ac\uc624 \uc124\uacc4 \uc815\ubc00\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/777-1-1024x437.png\" alt=\"\" class=\"wp-image-6955\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/777-1-1024x437.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/777-1-300x128.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/777-1-768x328.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/777-1.png 1059w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc774 \ubc29\ubc95\uc744 \uc2e4\ubb34\uc5d0\uc11c \ubc18\ubcf5\ud558\uba74 \ubb34\uc5c7\uc774 \ub2ec\ub77c\uc9c0\ub098\uc694?<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\ub97c \uc774 7\ub2e8\uacc4 \ud504\ub808\uc784\uc6cc\ud06c\ub85c \ubc18\ubcf5 \uc2e4\ud589\ud558\uba74, \ucea0\ud398\uc778 \uc2dc\uc791 \uc804 &quot;\uc774 \uc608\uc0b0\uc73c\ub85c \uc774 \ubaa9\ud45c\ub294 \ud604\uc2e4\uc801\uc778\uac00?&quot;\ub97c 30\ubd84 \uc548\uc5d0 \uac80\uc99d\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e8\uc21c\ud788 ROAS 300%\ub97c \ubaa9\ud45c\ub85c \uc124\uc815\ud558\ub294 \uac83\uacfc CVR 2%\u00b7CPC 333\uc6d0 \uc218\uc900\uc5d0\uc11c ROAS 300%\uac00 \uac00\ub2a5\ud55c\uc9c0 \uc5ed\uc0b0\ud574 \ud655\uc778\ud558\ub294 \uac83\uc740 \uc804\ud600 \ub2e4\ub978 \uc758\uc0ac\uacb0\uc815\uc785\ub2c8\ub2e4. \ud6c4\uc790\uc758 \ubc29\uc2dd\uc774 \uc2e4\ubb34 \ucc45\uc784\uc790\uc5d0\uac8c \ud6e8\uc52c \ub354 \uc720\ud6a8\ud55c \ud310\ub2e8 \uadfc\uac70\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uad6c\uc870\ub294 \ub2e8\ubc1c\uc131 \ucea0\ud398\uc778 \uae30\ud68d\ubfd0 \uc544\ub2c8\ub77c \uc6d4\ubcc4 \uc131\uacfc \ub9ac\ubdf0, \uc608\uc0b0 \uc99d\uc561 \ud310\ub2e8, \uc5d0\uc774\uc804\uc2dc \uc131\uacfc \ubcf4\uace0\uc5d0\ub3c4 \ub3d9\uc77c\ud558\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc5b4\uc694. \ubcf5\uc7a1\ud558\uac8c \uc811\uadfc\ud558\uc9c0 \ub9d0\uace0, \uba3c\uc800 \ube60\ub974\uac8c \uc801\uc6a9\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860: \uc218\uce58 \uae30\ubc18 KPI \uc124\uacc4\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uccab \ub2e8\ucd94\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub294 ROAS, CPA, CVR, CPC\uac00 \uc11c\ub85c \uc5f0\uacb0\ub41c \uc5ed\uc0b0 \uad6c\uc870\ub85c \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5d1\uc140 7\ub2e8\uacc4 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uba74 \uc5c5\uacc4 \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \ubaa9\ud45c \ubbf8\ub2ec \uc2dc \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uac1c\uc120\ud574\uc57c \ud558\ub294\uc9c0\uae4c\uc9c0 30\ubd84 \uc548\uc5d0 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc644\ubcbd\ud55c \ub370\uc774\ud130 \uc5c6\uc774\ub3c4 \ubc29\ud5a5\uc131\ub9cc \uc7a1\uc73c\uba74 \uc2dc\uc791\ud560 \uc218 \uc788\uc5b4\uc694. \uc9c0\uae08 \ubc14\ub85c \uc5d1\uc140\uc744 \uc5f4\uace0 \ub9e4\ucd9c \ubaa9\ud45c, \uc608\uc0b0, \uac1d\ub2e8\uac00 \uc138 \uac00\uc9c0 \uc22b\uc790\ub97c \uc785\ub825\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><strong>\u2192 \ucea0\ud398\uc778 \uad6c\uc870 \uc9c4\ub2e8\uc774 \ud544\uc694\ud558\uc2dc\ub2e4\uba74 <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">\ubb34\ub8cc \uc0c1\ub2f4 \uc2e0\uccad\ud558\uae30<\/a>\ub97c \ud1b5\ud574 \uad6c\uccb4\uc801\uc778 KPI \uc124\uacc4 \uc9c0\uc6d0\uc744 \ubc1b\uc73c\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\uc5d0\uc11c ROAS\ub97c \uba3c\uc800 \uc815\ud574\uc57c \ud558\ub098\uc694, \uc544\ub2c8\uba74 CPA\ub97c \uba3c\uc800 \uc815\ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ub9e4\ucd9c \ubaa9\ud45c\uc640 \uc608\uc0b0\uc774 \uba3c\uc800 \ud655\uc815\ub418\uba74 ROAS\ub294 \uc790\ub3d9\uc73c\ub85c \uc0b0\ucd9c\ub429\ub2c8\ub2e4. CPA\ub294 CVR\uacfc CPC\ub97c \uc54c\uc544\uc57c \uacc4\uc0b0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c, \uc124\uacc4 \uc21c\uc11c\ub294 &#39;\ub9e4\ucd9c \ubaa9\ud45c \u2192 \uad6c\ub9e4 \uc218 \u2192 CPA \uc5ed\uc0b0 \u2192 ROAS \uac80\uc99d&#39; \uc21c\uc774 \uac00\uc7a5 \uc2e4\ubb34\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \uc5c5\uacc4 \ud3c9\uade0 CVR\uacfc CPC\ub294 \uc5b4\ub514\uc11c \uad6c\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc790\uc0ac\uc758 \uacfc\uac70 \ucea0\ud398\uc778 \ub370\uc774\ud130\uac00 \uac00\uc7a5 \uc815\ud655\ud569\ub2c8\ub2e4. \ucd08\uae30 \ucea0\ud398\uc778\uc774\ub77c \ub370\uc774\ud130\uac00 \uc5c6\ub2e4\uba74, \ub3d9\uc77c \uce74\ud14c\uace0\ub9ac\uc758 \ud50c\ub7ab\ud3fc \ub9ac\ud3ec\ud2b8(\uba54\ud0c0 \uad11\uace0 \uc5c5\uc885\ubcc4 \ubca4\uce58\ub9c8\ud06c, \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \uad11\uace0 \uc608\uc0c1 \uc9c0\ud45c \ub4f1)\ub97c \ucc38\uc870\ud558\uc138\uc694. \uc644\ubcbd\ud55c \uc218\uce58\ubcf4\ub2e4 &#39;\ubc29\ud5a5\uc131&#39;\uc744 \uc7a1\ub294 \ub370 \ubaa9\uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \uacc4\uc0b0\ub41c ROAS\uac00 \ubaa9\ud45c\ubcf4\ub2e4 \ub0ae\uac8c \ub098\uc654\uc744 \ub54c \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc138 \uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\ub97c \uc21c\uc11c\ub300\ub85c \uac80\ud1a0\ud558\uc138\uc694. \u2460 \uac1d\ub2e8\uac00\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubc88\ub4e4 \ub610\ub294 \uc5c5\uc140\ub9c1 \uad6c\uc870\uac00 \uc788\ub294\uc9c0, \u2461 CVR \uac1c\uc120\uc744 \uc704\ud55c \ub79c\ub529\ud398\uc774\uc9c0 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud55c\uc9c0, \u2462 \uc18c\uc7ac\u00b7\ud0c0\uac9f \uace0\ub3c4\ud654\ub85c CPC\ub97c \ub0ae\ucd9c \uc218 \uc788\ub294\uc9c0. \uc138 \uc870\uac74 \uc911 \ud558\ub098\ub77c\ub3c4 \uac1c\uc120\ub418\uba74 \uc804\uccb4 ROAS \uad6c\uc870\uac00 \ubcc0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \uc774 7\ub2e8\uacc4 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc5b4\ub5a4 \uc5c5\uc885\uc5d0\uc11c\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc774\ucee4\uba38\uc2a4, D2C, \uc571 \ub9c8\ucf00\ud305 \ub4f1 \uc804\ud658 \uc9c0\ud45c\uac00 \uba85\ud655\ud55c \uc5c5\uc885\uc774\ub77c\uba74 \ubaa8\ub450 \uc801\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uac1d\ub2e8\uac00 \ub300\uc2e0 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub97c \ub300\uc785\ud558\uac70\ub098, \uad6c\ub9e4 \uc218 \ub300\uc2e0 \uc124\uce58 \uc218\u00b7\ud68c\uc6d0\uac00\uc785 \uc218\ub85c \ubc14\uafb8\uba74 \uc5c5\uc885\uc5d0 \ub9de\uac8c \uc751\uc6a9\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/%ED%8D%BC%ED%8F%AC%EB%A8%BC%EC%8A%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98-%EC%84%B1%EA%B3%BC-%EB%8B%AC%EC%84%B1%EC%9D%84-%EC%9C%84%ED%95%9C-%EA%B8%B0%EC%B4%88%EC%B2%B4%EB%A0%A5-%EC%A7%80%ED%91%9C\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud55c \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c \uad00\ub9ac<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc810\uac80 \uac00\uc774\ub4dc<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840, \uc870\uac74\ubd80\ud130 \uc77d\uc5b4\uc57c \ud558\ub294 \uc774\uc720<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uac00\uc7a5 \uc27d\uac8c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \ubd84\uc11d\ud558\uace0 \uc124\uacc4\ud558\uae30<\/p>\n","protected":false},"author":4,"featured_media":6958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[262,263,134,112,106,93],"class_list":["post-6942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-kpi","tag-qnstjr","tag-134","tag-112","tag-106","tag-93"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-scaled.jpg",2560,1440,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-300x169.jpg",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-768x432.jpg",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-fauxels-3184292-1024x576.jpg",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-21","get_modified_date":"2026-04-14","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":262,"name":"KPI","slug":"kpi","term_group":0,"term_taxonomy_id":262,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"277"},{"term_id":263,"name":"qnstjr","slug":"qnstjr","term_group":0,"term_taxonomy_id":263,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"278"},{"term_id":134,"name":"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw","term_order":"404"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":106,"name":"\ud37c\ud3ec\uba3c\uc2a4","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4","term_group":0,"term_taxonomy_id":106,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw","term_order":"431"},{"term_id":93,"name":"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw","term_order":"446"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/insight\/\" alt=\"\uc778\uc0ac\uc774\ud2b8\"  class=\"category-insight\">\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/kpi\/\" alt=\"KPI\"  class=\"post_tag-kpi\">KPI<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/qnstjr\/\" alt=\"qnstjr\"  class=\"post_tag-qnstjr\">qnstjr<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305\"  class=\"post_tag-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\">\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ub9c8\ucf00\ud305\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85\">\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4\/\" alt=\"\ud37c\ud3ec\uba3c\uc2a4\"  class=\"post_tag-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4\">\ud37c\ud3ec\uba3c\uc2a4<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305\"  class=\"post_tag-%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\">\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=6942"}],"version-history":[{"count":11,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6942\/revisions"}],"predecessor-version":[{"id":11050,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6942\/revisions\/11050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/6958"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=6942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=6942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=6942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}