{"id":6655,"date":"2025-02-17T15:00:00","date_gmt":"2025-02-17T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6655"},"modified":"2026-04-14T17:16:28","modified_gmt":"2026-04-14T08:16:28","slug":"blog-insight-performance-marketing-optimization-algorithm-2","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-optimization-algorithm-2\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc758 \uc774\ud574 \u2461: \uc2e4\uc804 \ucf00\uc774\uc2a4 9\uac00\uc9c0"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 16\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c CTR\u00b7CPC\u00b7CVR\uc740 \uac01\uac01 \ub3c5\ub9bd\uc801\uc778 \ucd5c\uc801\ud654 \ubd09\uc6b0\ub9ac\uc785\ub2c8\ub2e4. \ud074\ub9ad \ucd5c\uc801\ud654\uc640 \uc804\ud658 \ucd5c\uc801\ud654\ub294 \uc11c\ub85c \ub2e4\ub978 \uc9c0\uc810\uc744 \ud5a5\ud558\uae30 \ub54c\ubb38\uc5d0, \uc9c0\ud45c \uac1c\uc120 \uc804\uc5d0 LMF(\ub79c\ub529\ud398\uc774\uc9c0 \uba54\uc2dc\uc9c0 \ud54f) \uac80\uc99d\uc774 \ubc18\ub4dc\uc2dc \uc120\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc6b4\uc601\ud558\ub2e4 \ubcf4\uba74 \uc9c1\uad00\uc5d0 \ubc18\ud558\ub294 \uc0c1\ud669\uc744 \uc790\uc8fc \ub9c8\uc8fc\ud558\uac8c \ub429\ub2c8\ub2e4. CTR\uc744 \ub192\uc600\ub294\ub370 \uad6c\ub9e4\uac00 \ub298\uc9c0 \uc54a\uac70\ub098, CPC\ub97c \ub0ae\ucdc4\ub294\ub370 \uc624\ud788\ub824 \uc804\ud658\uc774 \uc904\uac70\ub098, \uc18c\uc7ac\ub97c \uc0c8\ub85c \ub9cc\ub4e4\uc5c8\ub294\ub370 \uc131\uacfc\uac00 \uc624\ud788\ub824 \ub5a8\uc5b4\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub300\ud45c\uc801\uc774\uc5d0\uc694. \uc774 \uae00\uc740 RTB(Real-Time Bidding)\uc640 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc911 \uc2e4\uc81c\ub85c \ub9c8\uc8fc\uce58\ub294 9\uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\uc870\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uac01 \ucf00\uc774\uc2a4\ub294 \uc2e4\ubb34 \uc6b4\uc601 \uacbd\ud5d8\uacfc \uad50\uc721 \ud604\uc7a5\uc5d0\uc11c \ube48\ubc88\ud558\uac8c \ub4f1\uc7a5\ud558\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. CTR \uc0c1\ud5a5\uc774 \uc804\ud658 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8\uae4c?<br>2. CPC \uc778\ud558\uac00 \uc804\ud658\uc744 \ubcf4\uc7a5\ud560\uae4c?<br>3. \uac80\uc0c9\uad11\uace0 \uc0c1\uc704 \ub178\ucd9c, \uc5b8\uc81c \ud6a8\uacfc\uc801\uc778\uac00?<br>4. CVR\uc740 \ub192\uc740\ub370 CTR\uc774 \ub0ae\uc740 \uc0c1\ud669\uc744 \uc5b4\ub5bb\uac8c \ubcfc\uae4c?<br>5. \uba38\uc2e0\ub7ec\ub2dd \ud559\uc2b5 \uc644\ub8cc \ud6c4\uc5d0\ub3c4 \uc131\uacfc\uac00 \ubd80\uc9c4\ud558\ub2e4\uba74?<br>6. \ucd5c\uc801\ud654 \uae30\uc900\uc744 \uc55e\ub2e8 \uc804\ud658\uc73c\ub85c \ubc14\uafb8\uba74?<br>7. \uc131\uacfc \uc88b\uc740 \uc18c\uc7ac\ub97c \uc624\ub798 \uc4f0\ub2e4\uac00 \uc2e0\uaddc \uc18c\uc7ac\ub97c \ud22c\uc785\ud560 \ub54c<br>8. \uc18c\uc7ac\uac00 \ub9ce\uc740\ub370\ub3c4 \uc131\uacfc\uac00 \ubbf8\ud761\ud560 \ub54c \uc720\uc785 \ud655\ub300\uac00 \ub2f5\uc77c\uae4c?<br>9. \ubbf8\uc57d\ud55c \ubc18\uc751\uc774 \uacc4\uc18d\ub420 \ub54c \uc5b4\ub5bb\uac8c \ud560\uae4c?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">CTR \uc0c1\ud5a5\uc774 \uc804\ud658 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8\uae4c?<\/h2>\n\n\n\n<p>CTR\uc744 \ub192\uc774\ub294 \ucd5c\uc801\ud654\ub294 \uace7 &#39;\ud074\ub9ad \ucd5c\uc801\ud654&#39;\uc785\ub2c8\ub2e4. \uba38\uc2e0\ub7ec\ub2dd\uc740 \ud074\ub9ad\ud560 \ud655\ub960\uc774 \ub192\uc740 \uc720\uc800\ub97c \ucc3e\uc544 \uad11\uace0\ub97c \ub178\ucd9c\ud558\uba70, \uc774 \ucd5c\uc801\ud654 \ubc29\ud5a5\uc73c\ub85c \ud559\uc2b5\uc774 \uc9c4\ud589\ub429\ub2c8\ub2e4. \ubb38\uc81c\ub294 <strong>\ud074\ub9ad \ucd5c\uc801\ud654\uc758 \ubd09\uc6b0\ub9ac(Local optimum)<\/strong>\uc640 <strong>\uc804\ud658 \ucd5c\uc801\ud654\uc758 \ubd09\uc6b0\ub9ac\uac00 \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4<\/strong>\ub294 \uc810\uc774\uc5d0\uc694. \uad11\uace0\ub97c \uc798 \ud074\ub9ad\ud558\ub294 \uc720\uc800\uc640 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\ub294 \uc720\uc800\uc758 \ud504\ub85c\ud544\uc740 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc989, CTR \uc0c1\ud5a5\uc774 \uc804\ud658 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c0\ub824\uba74 <strong>\ud074\ub9ad \uc131\ud5a5\uc774 \ub192\uc740 \uc720\uc800\uc640 \uc804\ud658 \uc131\ud5a5\uc774 \ub192\uc740 \uc720\uc800\uac00 \ub3d9\uc77c\ud55c \uc9d1\ub2e8\uc5d0 \uc788\uc5b4\uc57c \ud55c\ub2e4<\/strong>\ub294 \uc804\uc81c\uac00 \ucda9\uc871\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc804\uc81c\uac00 \uc131\ub9bd\ud558\uc9c0 \uc54a\uc744 \ub54c CTR \ucd5c\uc801\ud654\ub294 \ub2e8\uc21c\ud788 \ud074\ub9ad\uc218\ub9cc \ub298\ub9ac\uace0 ROAS\ub97c \ub0ae\ucd94\ub294 \ubc29\ud5a5\uc73c\ub85c \uc791\ub3d9\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ucd5c\uc801\ud654 \ubc29\ud5a5<\/th>\n<th>\uba38\uc2e0\ub7ec\ub2dd\uc774 \ucc3e\ub294 \uc720\uc800<\/th>\n<th>\uc2e4\uc81c \uc131\uacfc \ub9ac\uc2a4\ud06c<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>CTR \ucd5c\uc801\ud654<\/td>\n<td>\ud074\ub9ad \uc131\ud5a5 \ub192\uc740 \uc720\uc800<\/td>\n<td>\uc804\ud658 \uc131\ud5a5\uacfc \ubd88\uc77c\uce58 \uac00\ub2a5<\/td>\n<\/tr>\n<tr>\n<td>\uc804\ud658 \ucd5c\uc801\ud654<\/td>\n<td>\uad6c\ub9e4 \uc131\ud5a5 \ub192\uc740 \uc720\uc800<\/td>\n<td>CTR \ud558\ub77d \uac00\ub2a5, \uc804\ud658\uc728 \uc0c1\uc2b9<\/td>\n<\/tr>\n<tr>\n<td>CVR \ucd5c\uc801\ud654<\/td>\n<td>\ubc29\ubb38 \ud6c4 \uad6c\ub9e4\ud558\ub294 \uc720\uc800<\/td>\n<td>\uc720\uc785 \ubcfc\ub968 \uc81c\ud55c \uac00\ub2a5<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\uc2e4\ubb34 \ud3ec\uc778\ud2b8:<\/strong> CTR \uac1c\uc120\uc744 \uc2dc\ub3c4\ud558\uae30 \uc804\uc5d0, \ud604\uc7ac \uc804\ud658 \uad6c\uc870\uac00 LMF(Landing page Message Fit) \uad00\uc810\uc5d0\uc11c \ucda9\ubd84\ud788 \uac80\uc99d\ub410\ub294\uc9c0 \uba3c\uc800 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">CPC \uc778\ud558\uac00 \uc804\ud658\uc744 \ubcf4\uc7a5\ud560\uae4c?<\/h2>\n\n\n\n<p>CPC\uac00 \ub0ae\uc544\uc9c0\uba74 \ub3d9\uc77c\ud55c \uc608\uc0b0\uc73c\ub85c \ub354 \ub9ce\uc740 \ud074\ub9ad\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc CPC \uc778\ud558\ub294 \ub300\ubd80\ubd84 <strong>\ub178\ucd9c \uc9c0\uba74\uc758 \uc9c8 \ubcc0\ud654<\/strong>\ub97c \ub3d9\ubc18\ud569\ub2c8\ub2e4. \uc785\ucc30 \uacbd\uc7c1\uc774 \ub0ae\uc740 \uc9c0\uba74\uc774\ub098, \ud074\ub9ad \uc131\ud5a5\uc740 \uc788\uc9c0\ub9cc \uc804\ud658 \uc131\ud5a5\uc740 \ub0ae\uc740 \uc720\uc800\uce35\uc73c\ub85c \ud0c0\uac9f\uc774 \ud655\uc7a5\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc694.<\/p>\n\n\n\n<p>\uc774 \uad6c\uc870\ub97c &#39;\ub4f1\uc0b0 \ube44\uc720&#39;\ub85c \uc124\uba85\ud558\uba74, CPC \uc778\ud558\ub294 \ub354 \ub9ce\uc740 \ubd09\uc6b0\ub9ac\ub97c \ud0d0\uc0c9\ud558\uac8c \ub9cc\ub4e4\uc9c0\ub9cc <strong>\uadf8 \ubd09\uc6b0\ub9ac\uac00 \uc804\ud658\uc758 \ubd09\uc6b0\ub9ac\uc640 \uc5f0\uacb0\ub3fc \uc788\uc744 \ubcf4\uc7a5\uc774 \uc5c6\ub2e4<\/strong>\ub294 \uac83\uc785\ub2c8\ub2e4. \uc720\uc785 \uc218\ub294 \ub298\uc5c8\ub294\ub370 \uc804\ud658\uc728\uc774 \ub0ae\uc544\uc9c0\ub294 \ud604\uc0c1\uc740 \ub300\ubd80\ubd84 \uc774 \uad6c\uc870\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;\uc720\uc785 \uc99d\uac00\ubd84 \ub300\ube44 \uc804\ud658 \ube44\uc911\uc774 \ub5a8\uc5b4\uc9c4\ub2e4\uba74, CPC \uc778\ud558\ub85c \uc720\uc785\ub41c \uc9d1\ub2e8\uc758 \ud2b9\uc131\uc774 \uae30\uc874 \uc804\ud658 \uc720\uc800 \uc9d1\ub2e8\uacfc \ub2ec\ub77c\uc84c\uc744 \uac00\ub2a5\uc131\uc744 \uba3c\uc800 \uc810\uac80\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\uc2e4\ubb34 \ud3ec\uc778\ud2b8:<\/strong> CPC \uc778\ud558 \ud6c4 \uc804\ud658\uc728(CVR)\uacfc \ub79c\ub529\ud398\uc774\uc9c0 \uccb4\ub958 \uc2dc\uac04, \uc774\ud0c8\ub960\uc744 \ud568\uaed8 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. CPC \uc778\ud558\uac00 \uc131\uacfc\ub97c \ub0ae\ucd94\uace0 \uc788\ub2e4\uba74, \ud0c0\uac9f \ud655\uc7a5 \ubc94\uc704\ub97c \ub2e4\uc2dc \uc881\ud788\uac70\ub098 \uc785\ucc30\uac00 \uc870\uc815\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uac80\uc0c9\uad11\uace0 \uc0c1\uc704 \ub178\ucd9c, \uc5b8\uc81c \ud6a8\uacfc\uc801\uc778\uac00?<\/h2>\n\n\n\n<p>\uac80\uc0c9\uad11\uace0\ub294 <strong>&#39;\ucc3e\ub294 \uc0ac\ub78c\uc774 \ud074\ub9ad\ud55c\ub2e4&#39;<\/strong>\ub294 Pull \ub9e4\uccb4\uc758 \ud2b9\uc131\uc744 \uac00\uc9d1\ub2c8\ub2e4. \uc774 \ud2b9\uc131 \ub54c\ubb38\uc5d0 \uc0c1\uc704 \ub178\ucd9c\uc758 \ud6a8\uacfc\ub294 \ud0a4\uc6cc\ub4dc \uc720\ud615\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li><strong>\ube44\uad50 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc<\/strong> (\uc608: &quot;A \ube0c\ub79c\ub4dc vs B \ube0c\ub79c\ub4dc \ube44\uad50&quot;): \uc0c1\uc704 \uc785\ucc30\ub9cc\uc73c\ub85c \uc804\ud658\uc744 \uae30\ub300\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc774\ubbf8 \ube44\uad50 \ub2e8\uacc4\uc5d0 \uc788\uc73c\uba70, \ub79c\ub529\ud398\uc774\uc9c0\uc758 \uc124\ub4dd\ub825\uc774 \ud575\uc2ec \ubcc0\uc218\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc<\/strong> (\uc608: \uc790\uc0ac \ube0c\ub79c\ub4dc\uba85 \uc9c1\uc811 \uac80\uc0c9): \ube0c\ub79c\ub4dc\ub97c \uc774\ubbf8 \uc778\uc9c0\ud55c \uc720\uc800\uac00 \ucc3e\uc544\uc624\ub294 \uac83\uc774\ubbc0\ub85c \uc0c1\uc704 \ub178\ucd9c\uc774 \uc9c1\uc811 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840, \uc870\uac74\ubd80\ud130 \uc77d\uc5b4\uc57c \ud558\ub294 \uc774\uc720<\/a>\uc5d0\uc11c\ub3c4 \uc5b8\uae09\ud558\ub4ef, \ub3d9\uc77c\ud55c \uad11\uace0 \uc138\ud305\uc774\ub77c\ub3c4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc218\uc900\uc5d0 \ub530\ub77c \uc131\uacfc\ub294 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uac80\uc0c9\uad11\uace0\uc5d0\uc11c <strong>&#39;\uc801\uc815 \uc21c\uc704&#39;\ub97c \ucc3e\ub294 \uac83<\/strong>\uc774 \ubb34\uc870\uac74 \uc0c1\uc704 \ub178\ucd9c\uc744 \ucd94\uad6c\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ud0a4\uc6cc\ub4dc \uc720\ud615<\/th>\n<th>\ucd5c\uc801 \uc804\ub7b5<\/th>\n<th>\ud575\uc2ec \ubcc0\uc218<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc<\/td>\n<td>\uc0c1\uc704 \uc785\ucc30 \uc720\uc9c0<\/td>\n<td>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc218\uc900<\/td>\n<\/tr>\n<tr>\n<td>\ube44\uad50\/\uc815\ubcf4 \ud0a4\uc6cc\ub4dc<\/td>\n<td>\uc801\uc815 \uc21c\uc704 \ud0d0\uc0c9<\/td>\n<td>\ub79c\ub529\ud398\uc774\uc9c0 \uba54\uc2dc\uc9c0<\/td>\n<\/tr>\n<tr>\n<td>\ube44\ube0c\ub79c\ub4dc \uad6c\ub9e4 \uc758\ud5a5 \ud0a4\uc6cc\ub4dc<\/td>\n<td>\uc804\ud658 \ucd5c\uc801\ud654 \uc785\ucc30<\/td>\n<td>\uc0c1\ud488 \uacbd\uc7c1\ub825<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">CVR\uc740 \ub192\uc740\ub370 CTR\uc774 \ub0ae\uc740 \uc0c1\ud669\uc744 \uc5b4\ub5bb\uac8c \ubcfc\uae4c?<\/h2>\n\n\n\n<p>CVR\uc774 \ub192\uace0 CTR\uc774 \ub0ae\uc740 \uc0c1\ud0dc\ub294 \uba38\uc2e0\ub7ec\ub2dd \uad00\uc810\uc5d0\uc11c \ubcf4\uba74 <strong>\uc804\ud658\uc758 \ubd09\uc6b0\ub9ac\uc5d0 \uc62c\ub77c\uc11c \uc788\ub294 \uc88b\uc740 \uc0c1\ud0dc<\/strong>\uc785\ub2c8\ub2e4. \ud074\ub9ad\ud558\ub294 \uc720\uc800\ub294 \uc801\uc9c0\ub9cc, \ud074\ub9ad\ud55c \uc720\uc800\uc758 \uc804\ud658\uc728\uc774 \ub192\ub2e4\ub294 \ub73b\uc774\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\uc774 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud558\ub294 \ub300\ud45c\uc801\uc778 \ucf00\uc774\uc2a4\ub294 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li><strong>\ub2c8\uce58 \uc81c\ud488\/\uc11c\ube44\uc2a4:<\/strong> \ud0c0\uac9f \uc720\uc800 \uc790\uccb4\uac00 \ud55c\uc815\uc801\uc774\uc5b4\uc11c CTR\uc740 \ub0ae\uc9c0\ub9cc, \uc2e4\uc81c \uad6c\ub9e4 \uc758\ud5a5\uc774 \uc788\ub294 \uc720\uc800\ub9cc \ud074\ub9ad\ud558\ub294 \uad6c\uc870<\/li>\n<li><strong>LMF\uac00 \ud2b9\uc815 \ubc29\ud5a5\uc73c\ub85c \uac15\ud558\uac8c \uac80\uc99d\ub41c \uacbd\uc6b0:<\/strong> \ub79c\ub529\ud398\uc774\uc9c0\uc640 \uad11\uace0 \uba54\uc2dc\uc9c0\uc758 \uc77c\uad00\uc131\uc774 \ub192\uc544 \uc804\ud658 \ud6a8\uc728\uc774 \uadf9\ub300\ud654\ub41c \uc0c1\ud0dc<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \uc0c1\ud669\uc5d0\uc11c CTR\uc744 \ub192\uc774\ub824\ub294 \uc2dc\ub3c4\ub294 \uc624\ud788\ub824 \uc804\ud658\uc728\uc744 \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ucd5c\uc801\ud654\ud560 \ub300\uc0c1\uc774 \uc544\ub2c8\ub77c \uc720\uc9c0\ud574\uc57c \ud560 \uad6c\uc870<\/strong>\ub77c\ub294 \uc778\uc2dd\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;CTR\uc774 \ub0ae\ub2e4\ub294 \uc774\uc720\ub9cc\uc73c\ub85c \uc18c\uc7ac\ub97c \ubc14\uafb8\uac70\ub098 \ud0c0\uac9f\uc744 \ud655\uc7a5\ud558\uba74, \ud604\uc7ac\uc758 \uace0CVR \uad6c\uc870\uac00 \ubb34\ub108\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uba38\uc2e0\ub7ec\ub2dd \ud559\uc2b5 \uc644\ub8cc \ud6c4\uc5d0\ub3c4 \uc131\uacfc\uac00 \ubd80\uc9c4\ud558\ub2e4\uba74?<\/h2>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd\uc774 \ud559\uc2b5\uc744 \uc644\ub8cc\ud588\ub2e4\ub294 \uac83\uc740 <strong>\ud604\uc7ac \ub370\uc774\ud130 \ud658\uacbd \uc548\uc5d0\uc11c \ucd5c\uc801\uc758 \uc9c0\uc810(Local minima)\uc744 \ucc3e\uc558\ub2e4<\/strong>\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc774 Local minima\uac00 \uc804\uccb4 \ucd5c\uc801\uc810(Global optimum)\uc774 \uc544\ub2d0 \uc218 \uc788\ub2e4\ub294 \ub370 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \ud559\uc2b5 \uc644\ub8cc \ud6c4 \uc131\uacfc\uac00 \uae30\ub300\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud560 \ub54c, \uac00\uc7a5 \uba3c\uc800 \ud574\uc57c \ud560 \uc9c4\ub2e8\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li><strong>LMF \uc810\uac80:<\/strong> \ud604\uc7ac \ub79c\ub529\ud398\uc774\uc9c0\uac00 \uc720\uc785 \uc720\uc800\uc758 \uae30\ub300\uc640 \uc77c\uce58\ud558\ub294\uac00?<\/li>\n<li><strong>\uc18c\uc7ac \ub2e4\uc591\uc131 \uac80\ud1a0:<\/strong> \ud604\uc7ac \uc18c\uc7ac\uac00 \ud2b9\uc815 \uc720\uc800 \uc9d1\ub2e8\uc5d0\ub9cc \ubc18\uc751\ud558\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2cc\uac00?<\/li>\n<li><strong>\uc138\ud305 \uc7ac\uc124\uacc4:<\/strong> \ud0c0\uac9f \ubc94\uc704, \uc785\ucc30 \ubc29\uc2dd, \ucd5c\uc801\ud654 \uae30\uc900\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \uc7ac\uac80\ud1a0<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/%EB%94%94%EC%A7%80%ED%84%B8-%ED%99%98%EA%B2%BD%EC%97%90%EC%84%9C%EC%9D%98-%EB%A7%88%EC%BC%80%ED%8C%85-%EC%9A%A9%EC%96%B4%EC%A7%91\/\">\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uc9d1<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub4ef, RTB \ud658\uacbd\uc5d0\uc11c \uba38\uc2e0\ub7ec\ub2dd\uc740 \uc9c0\uc18d\uc801\uc778 \ub370\uc774\ud130 \uc785\ub825 \uc5c6\uc774\ub294 \ud559\uc2b5\uc758 \ubc29\ud5a5\uc744 \uc2a4\uc2a4\ub85c \ubc14\uafb8\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc18c\uc7ac \ubcc0\uacbd\uc774\ub098 \uc138\ud305 \uc870\uc815\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4\uc918\uc57c<\/strong> \uba38\uc2e0\ub7ec\ub2dd\uc774 \ub354 \ub098\uc740 \ucd5c\uc801\ud654 \uacbd\ub85c\ub97c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc0c1\ud0dc<\/th>\n<th>\uc758\ubbf8<\/th>\n<th>\ub300\uc751 \ubc29\ud5a5<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\ud559\uc2b5 \uc911<\/td>\n<td>\ucd5c\uc801\uc810 \ud0d0\uc0c9 \ub2e8\uacc4<\/td>\n<td>\uc138\ud305 \ubcc0\uacbd \uc790\uc81c, \ub370\uc774\ud130 \ucd95\uc801<\/td>\n<\/tr>\n<tr>\n<td>Local minima \ub3c4\ub2ec<\/td>\n<td>\ud604\uc7ac \ud658\uacbd\uc758 \ucd5c\uc801\uc810 \ubc1c\uacac<\/td>\n<td>\uc18c\uc7ac\u00b7\uc138\ud305 \ubcc0\uacbd\uc73c\ub85c \uc0c8 \ud0d0\uc0c9 \uc720\ub3c4<\/td>\n<\/tr>\n<tr>\n<td>Global optimum \ub3c4\ub2ec<\/td>\n<td>\uc804\uccb4 \ucd5c\uc801\uc810 \ub3c4\ub2ec<\/td>\n<td>\uc131\uacfc \uc720\uc9c0 \ubc0f \uc2a4\ucf00\uc77c\uc5c5 \uac80\ud1a0<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uc801\ud654 \uae30\uc900\uc744 \uc55e\ub2e8 \uc804\ud658\uc73c\ub85c \ubc14\uafb8\uba74?<\/h2>\n\n\n\n<p>\uc804\ud658 \ub370\uc774\ud130\uac00 \ubd80\uc871\ud560 \ub54c \uad6c\ub9e4 \ub300\uc2e0 &#39;\uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30&#39;, &#39;\ud68c\uc6d0\uac00\uc785&#39;, &#39;\uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c&#39; \ub4f1 \uc55e\ub2e8 \uc804\ud658\uc73c\ub85c \ucd5c\uc801\ud654 \uae30\uc900\uc744 \ubc14\uafb8\ub294 \uc2dc\ub3c4\ub97c \ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc774 \uacb0\uc815\uc740 \uc608\uc0c1\ubcf4\ub2e4 \ud070 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \uad00\uc810\uc5d0\uc11c \uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c, \uc7a5\ubc14\uad6c\ub2c8, \uad6c\ub9e4\ub294 \uac01\uac01 <strong>\ub2e4\ub978 \ubd09\uc6b0\ub9ac<\/strong>\uc785\ub2c8\ub2e4. \uc2ec\ub9ac\uc801\uc73c\ub85c \uc5f0\uacb0\ub3fc \uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc, \uac01 \uc804\ud658 \uc9c0\uc810\uc5d0 \ubc18\uc751\ud558\ub294 \uc720\uc800\uc758 \ud2b9\uc131\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><strong>\uc55e\ub2e8 \uc804\ud658\uc73c\ub85c \ucd5c\uc801\ud654 \uae30\uc900\uc744 \ubc14\uafc0 \ub54c \uccb4\ud06c\ud560 \uac83:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li>\ud574\ub2f9 \uc55e\ub2e8 \uc804\ud658 \ub370\uc774\ud130\uac00 \ucd5c\uc885 \uad6c\ub9e4\uc640 \ub192\uc740 \uc0c1\uad00\uad00\uacc4\uac00 \uc788\ub294\uac00?<\/li>\n<li>\ucd5c\uc801\ud654 \uae30\uc900 \ubcc0\uacbd \uc2dc \uae30\uc874 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \ub9ac\uc14b\ub418\ub294 \uac83\uc744 \uac10\uc548\ud588\ub294\uac00?<\/li>\n<li>LMF \uad00\uc810\uc5d0\uc11c \uc0c8 \uae30\uc900\uc810\uc5d0 \ub3c4\ub2ec\ud55c \uc720\uc800\uac00 \uc2e4\uc81c \uad6c\ub9e4 \uc758\ud5a5\uc744 \uac00\uc84c\ub294\uac00?<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;\ucd5c\uc801\ud654 \uae30\uc900\uc744 \uc55e\ub2e8\uc73c\ub85c \ubcc0\uacbd\ud558\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \ubd09\uc6b0\ub9ac\ub97c \uc624\ub974\uae30 \uc2dc\uc791\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ubd09\uc6b0\ub9ac\uc5d0\uc11c\uc758 \ud559\uc2b5 \uacb0\uacfc\ub294 \uc0c8 \ubd09\uc6b0\ub9ac\uc5d0\uc11c \ud1b5\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc5b4\uc694.&quot;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc131\uacfc \uc88b\uc740 \uc18c\uc7ac\ub97c \uc624\ub798 \uc4f0\ub2e4\uac00 \uc2e0\uaddc \uc18c\uc7ac\ub97c \ud22c\uc785\ud560 \ub54c<\/h2>\n\n\n\n<p>\uc131\uacfc\uac00 \uc88b\uc740 \uc18c\uc7ac\ub97c OFF\ud558\uace0 \uc2e0\uaddc \uc18c\uc7ac\ub85c \ub300\uccb4\ud558\ub294 \uac83\uc740 \uc9c1\uad00\uc801\uc73c\ub85c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uacb0\uc815\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uba38\uc2e0\ub7ec\ub2dd \uad00\uc810\uc5d0\uc11c\ub294 <strong>\uae30\uc874 \uc18c\uc7ac\uac00 \ud604\uc7ac \ucd5c\uc801\ud654 \ubaa8\ub378\uc758 \ud575\uc2ec \ub370\uc774\ud130 \uc18c\uc2a4<\/strong>\uac00 \ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc62c\ubc14\ub978 \uc811\uadfc \ubc29\uc2dd\uc740 <strong>\uc131\uacfc \uc88b\uc740 \uc18c\uc7ac\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc2e0\uaddc \uc18c\uc7ac\ub97c \uacbd\uc7c1\uc2dc\ud0a4\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li>\uae30\uc874 \uc18c\uc7ac\ub294 OFF\ud558\uc9c0 \uc54a\uace0 \uc608\uc0b0 \ube44\uc911\uc744 \uc720\uc9c0<\/li>\n<li>\uc2e0\uaddc \uc18c\uc7ac\ub294 \ubcc4\ub3c4 \uc608\uc0b0 \ub610\ub294 A\/B \ud14c\uc2a4\ud2b8\ub85c \uac80\uc99d<\/li>\n<li>\uc2e0\uaddc \uc18c\uc7ac\uac00 \uae30\uc874 \uc18c\uc7ac\uc758 \uc131\uacfc\ub97c \uc77c\uc815 \uae30\uac04 \ucd08\uacfc\ud558\uba74 \uc810\uc9c4\uc801\uc73c\ub85c \ube44\uc911 \uc774\ub3d9<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uae30\uc874 \uc18c\uc7ac\ub97c OFF\ud558\uba74 \uba38\uc2e0\ub7ec\ub2dd\uc774 \uc0c8\ub85c\uc6b4 \ucd5c\uc801\ud654 \ud0d0\uc0c9\uc744 \ub2e4\uc2dc \uc2dc\uc791\ud574\uc57c \ud558\uba70, \uc774 \uacfc\uc815\uc5d0\uc11c \uc77c\uc2dc\uc801\uc778 \uc131\uacfc \ud558\ub77d\uc774 \ubd88\uac00\ud53c\ud569\ub2c8\ub2e4. \ud2b9\ud788 <strong>\uc624\ub7ab\ub3d9\uc548 \uc88b\uc740 \uc131\uacfc\ub97c \ub0b8 \uc18c\uc7ac\uc77c\uc218\ub85d OFF \ud6c4 \uc131\uacfc \ud68c\ubcf5\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc18c\uc7ac\uac00 \ub9ce\uc740\ub370\ub3c4 \uc131\uacfc\uac00 \ubbf8\ud761\ud560 \ub54c \uc720\uc785 \ud655\ub300\uac00 \ub2f5\uc77c\uae4c?<\/h2>\n\n\n\n<p>\uc18c\uc7ac \ub2e4\uc591\uc131\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud588\uc74c\uc5d0\ub3c4 \uc131\uacfc\uac00 \uac1c\uc120\ub418\uc9c0 \uc54a\uc744 \ub54c, \uc720\uc785 \ud655\ub300(\ud0c0\uac9f \ubc94\uc704 \ud655\uc7a5, \uc608\uc0b0 \uc99d\uac00)\ub97c \uc2dc\ub3c4\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc720\uc785 \ud655\ub300\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c <strong>\ucd5c\uc801\ud654 \uae30\uc900\uc744 \uc55e\ub2e8\uc73c\ub85c \ub2f9\uae30\ub294 \uac83<\/strong>\uacfc \uad6c\uc870\uc801\uc73c\ub85c \uc720\uc0ac\ud55c \ud6a8\uacfc\ub97c \ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucf00\uc774\uc2a4 2(CPC \uc778\ud558)\uc640 \ub3d9\uc77c\ud55c \ub17c\ub9ac\uac00 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc720\uc785\uc774 \ub298\uc5b4\ub0a0\uc218\ub85d \uc804\ud658 \uc131\ud5a5\uc774 \ub0ae\uc740 \uc720\uc800\uae4c\uc9c0 \ud3ec\ud568\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c0\uba70, \uc774\ub294 \uc804\ud658\uc728 \ud558\ub77d\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p><strong>\uc720\uc785 \ud655\ub300 \uc804 \ubc18\ub4dc\uc2dc \uba3c\uc800 \uc810\uac80\ud560 \uac83:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li>\ud604\uc7ac \ub79c\ub529\ud398\uc774\uc9c0\uc758 LMF\uac00 \uc720\uc785 \uc720\uc800 \ud2b9\uc131\uacfc \ub9de\ub294\uac00?<\/li>\n<li>\uc18c\uc7ac \ub2e4\uc591\uc131 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \ub79c\ub529\ud398\uc774\uc9c0 \uba54\uc2dc\uc9c0 \ubb38\uc81c\ub294 \uc544\ub2cc\uac00?<\/li>\n<li>\uc804\ud658 \ub2e8\uacc4\ubcc4 \uc774\ud0c8 \uad6c\uac04\uc774 \uc5b4\ub514\uc778\uac00? (\uc720\uc785 \u2192 \uc0c1\uc138 \uc870\ud68c \u2192 \uc7a5\ubc14\uad6c\ub2c8 \u2192 \uad6c\ub9e4)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc720\uc785 \ud655\ub300\ub294 LMF\uac00 \uac80\uc99d\ub41c \uc774\ud6c4\uc5d0 \uc2dc\ub3c4\ud574\uc57c \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. LMF\uac00 \uc57d\ud55c \uc0c1\ud0dc\uc5d0\uc11c \uc720\uc785\uc744 \ub298\ub9ac\uba74 \uc608\uc0b0\ub9cc \uc18c\uc9c4\ub418\ub294 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubbf8\uc57d\ud55c \ubc18\uc751\uc774 \uacc4\uc18d\ub420 \ub54c \uc5b4\ub5bb\uac8c \ud560\uae4c?<\/h2>\n\n\n\n<p>\uc18c\uc7ac\ub3c4 \ubc14\uafd4\ubcf4\uace0 \uc138\ud305\ub3c4 \uc870\uc815\ud588\ub294\ub370, \uc804\ud658\uc774 \uac70\uc758 \uc5c6\uac70\ub098 \ubbf8\uc57d\ud55c \ubc18\uc751\uc774 \uacc4\uc18d\ub418\ub294 \uc0c1\ud669\uc740 \uac00\uc7a5 \ud310\ub2e8\uc774 \uc5b4\ub824\uc6b4 \ucf00\uc774\uc2a4\uc785\ub2c8\ub2e4. \uc774\ub54c \ud754\ud788 \ud558\ub294 \uc2e4\uc218\ub294 <strong>\ub0ae\uc740 \uc131\uacfc\uc758 \uc18c\uc7ac\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub824\ub294 \uc2dc\ub3c4\ub97c \ubc18\ubcf5\ud558\ub294 \uac83<\/strong>\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \uad00\uc810\uc5d0\uc11c \ud575\uc2ec\uc740 <strong>\uace0\uc131\ub2a5 \uc5d4\uc9c4\uc744 \ube60\ub974\uac8c \ucc3e\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uc131\ub2a5\uc774 \ub0ae\uc740 \uc5d4\uc9c4\uc744 \uc624\ub79c \uc2dc\uac04 \uc815\ube44\ud574\uc11c \uace0\uc131\ub2a5\uc73c\ub85c \ubc14\uafb8\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ucc98\uc74c\ubd80\ud130 \ub2e4\ub978 \ubc29\ud5a5\uc73c\ub85c \ud0d0\uc0c9\uc744 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e4\ubb34\uc5d0\uc11c \uad8c\uc7a5\ud558\ub294 \uc811\uadfc \ubc29\uc2dd:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li><strong>\uc18c\uc7ac\uc758 \uba54\uc2dc\uc9c0 \ubc29\ud5a5 \uc804\ud658:<\/strong> \uae30\uc874 \uc18c\uc7ac\uc640 \uc644\uc804\ud788 \ub2e4\ub978 USP(\ud575\uc2ec \ucc28\ubcc4\uc810)\ub85c \uc0c8 \uc18c\uc7ac \uc81c\uc791<\/li>\n<li><strong>\ud0c0\uac9f \uc804\uc81c \uc7ac\uc124\uc815:<\/strong> \ud604\uc7ac \ud0c0\uac9f \uc124\uc815\uc774 \uc2e4\uc81c \uad6c\ub9e4 \uc720\uc800 \ud2b9\uc131\uacfc \uc77c\uce58\ud558\ub294\uc9c0 \uc7ac\uac80\ud1a0<\/li>\n<li><strong>\ub79c\ub529\ud398\uc774\uc9c0 \ubcc0\uacbd:<\/strong> \ub3d9\uc77c \uad11\uace0\uc5d0 \ub2e4\ub978 \ub79c\ub529\ud398\uc774\uc9c0\ub97c \uc5f0\uacb0\ud574 LMF \ubcc0\uc218\ub97c \uaca9\ub9ac\ud574\uc11c \ud14c\uc2a4\ud2b8<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;\ubbf8\uc57d\ud55c \ubc18\uc751\uc774 \uacc4\uc18d\ub418\ub294 \uc0c1\ud0dc\uc5d0\uc11c \uc810\uc9c4\uc801 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc740, \ub0ae\uc740 \ubd09\uc6b0\ub9ac\ub97c \uc870\uae08\uc529 \ub354 \uc62c\ub77c\uac00\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uc788\ub294 \ubd09\uc6b0\ub9ac\uac00 \uc544\ub2cc, \ub354 \ub192\uc740 \ubd09\uc6b0\ub9ac\ub97c \ud0d0\uc0c9\ud558\ub294 \uac83\uc774 \ub354 \ud6a8\uc728\uc801\uc778 \uc811\uadfc\uc785\ub2c8\ub2e4.&quot;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa8\ub4e0 \ucf00\uc774\uc2a4\uc758 \uacf5\ud1b5 \uc804\uc81c: LMF \uac80\uc99d\uc774 \uba3c\uc800\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n<p>9\uac00\uc9c0 \ucf00\uc774\uc2a4\ub97c \uad00\ud1b5\ud558\ub294 \ud575\uc2ec \uc6d0\uce59\uc774 \uc788\uc2b5\ub2c8\ub2e4. CTR\uc744 \ubc14\uafb8\ub4e0, CPC\ub97c \uc870\uc815\ud558\ub4e0, \ucd5c\uc801\ud654 \uae30\uc900\uc744 \ubcc0\uacbd\ud558\ub4e0 \u2014 <strong>\uc5b4\ub5a4 \ubcc0\ud654\ub97c \uc8fc\uae30 \uc804\uc5d0 LMF(Landing page Message Fit)\uac00 \ucda9\ubd84\ud788 \uac80\uc99d\ub410\ub294\uc9c0 \uba3c\uc800 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd\uc740 \uc785\ub825\ub41c \uc804\ud658 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucd5c\uc801\ud654 \ubc29\ud5a5\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \ub79c\ub529\ud398\uc774\uc9c0\uac00 \uc720\uc785 \uc720\uc800\uc758 \uae30\ub300\uc640 \ubd88\uc77c\uce58\ud55c \uc0c1\ud0dc\uc5d0\uc11c\ub294 \uc544\ubb34\ub9ac \uc815\uad50\ud55c \uc138\ud305\uc744 \ud574\ub3c4 \uc804\ud658 \ub370\uc774\ud130\uac00 \uc313\uc774\uc9c0 \uc54a\uace0, \uba38\uc2e0\ub7ec\ub2dd\ub3c4 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ud559\uc2b5\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucd5c\uc801\ud654 \uc758\uc0ac\uacb0\uc815 \uc6b0\uc120\uc21c\uc704:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li>LMF \uac80\uc99d (\ub79c\ub529\ud398\uc774\uc9c0 \uba54\uc2dc\uc9c0\uc640 \uc720\uc785 \uc720\uc800 \uae30\ub300\uc758 \uc77c\uce58 \uc5ec\ubd80)<\/li>\n<li>\uc18c\uc7ac \ubc29\ud5a5\uc131 \uc810\uac80 (USP\uac00 \uc720\uc785 \ubaa9\ud45c \uc720\uc800\uc5d0\uac8c \uc720\ud6a8\ud55c\uac00)<\/li>\n<li>\uc138\ud305 \uc7ac\uc124\uacc4 (\ud0c0\uac9f, \uc785\ucc30 \ubc29\uc2dd, \ucd5c\uc801\ud654 \uae30\uc900)<\/li>\n<li>\uc720\uc785 \ud655\ub300 (1~3\uc774 \uac80\uc99d\ub41c \uc774\ud6c4)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c &#39;\ub354 \ub9ce\uc774, \ub354 \ube60\ub974\uac8c&#39;\ub97c \ucd94\uad6c\ud558\uae30 \uc804\uc5d0 <strong>\ud604\uc7ac \uad6c\uc870\uac00 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc744 \ud5a5\ud558\uace0 \uc788\ub294\uc9c0 \uc810\uac80\ud558\ub294 \uac83<\/strong>\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \ud6e8\uc52c \ub354 \ud6a8\uc728\uc801\uc778 \uc811\uadfc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. CTR\uc774 \ub0ae\uc740\ub370 \uc804\ud658\uc728\uc774 \ub192\uc740 \uacbd\uc6b0, \uc18c\uc7ac\ub97c \ubc14\uafd4\uc57c \ud560\uae4c\uc694?<\/strong><\/p>\n\n\n\n<p>\uc544\ub2c8\uc5d0\uc694. CTR\uc774 \ub0ae\uace0 CVR\uc774 \ub192\ub2e4\uba74 \uba38\uc2e0\ub7ec\ub2dd \uad00\uc810\uc5d0\uc11c &#39;\uc804\ud658\uc758 \ubd09\uc6b0\ub9ac&#39;\uc5d0 \uc62c\ub77c\uc120 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \ud074\ub9ad \uc131\ud5a5\uc740 \ub0ae\uc9c0\ub9cc \uad6c\ub9e4 \uc758\ud5a5\uc774 \uc788\ub294 \uc720\uc800\ub4e4\uc774 \uc120\ubcc4\uc801\uc73c\ub85c \uc720\uc785\ub418\uace0 \uc788\ub294 \uad6c\uc870\uc774\ubbc0\ub85c, \uc18c\uc7ac\ub97c \ubc14\uafb8\uba74 \uc774 \uade0\ud615\uc774 \ubb34\ub108\uc9c8 \uc218 \uc788\uc5b4\uc694. \uc774 \uc0c1\ud0dc\ub294 \ucd5c\uc801\ud654 \ub300\uc0c1\uc774 \uc544\ub2c8\ub77c \uc720\uc9c0\ud574\uc57c \ud560 \uad6c\uc870\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \uba38\uc2e0\ub7ec\ub2dd \ud559\uc2b5 \uc644\ub8cc \ud6c4 \uc131\uacfc\uac00 \ub5a8\uc5b4\uc9c0\uba74 \ubb34\uc5c7\uc744 \uba3c\uc800 \ud655\uc778\ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>LMF(\ub79c\ub529\ud398\uc774\uc9c0 \uba54\uc2dc\uc9c0 \ud54f)\ub97c \uba3c\uc800 \uc810\uac80\ud558\uc138\uc694. \uba38\uc2e0\ub7ec\ub2dd\uc774 \ud559\uc2b5\uc744 \uc644\ub8cc\ud588\ub2e4\ub294 \uac83\uc740 \ud604\uc7ac \ud658\uacbd \uc548\uc5d0\uc11c Local minima\ub97c \ucc3e\uc558\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc774 \uc9c0\uc810\uc774 \uc804\uccb4 \ucd5c\uc801\uc810(Global optimum)\uc774 \uc544\ub2d0 \uc218 \uc788\uc73c\ubbc0\ub85c, \uc18c\uc7ac \ubcc0\uacbd\uc774\ub098 \uc138\ud305 \uc7ac\uc124\uacc4\ub85c \uc0c8\ub85c\uc6b4 \ud0d0\uc0c9 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4\uc918\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \ucd5c\uc801\ud654 \uae30\uc900\uc744 \uad6c\ub9e4\uc5d0\uc11c \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30\ub85c \ubc14\uafb8\uba74 \uc804\ud658 \ub370\uc774\ud130\ub97c \ube68\ub9ac \uc313\uc744 \uc218 \uc788\ub294 \uc544\ub2cc\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\ub370\uc774\ud130 \uc18d\ub3c4\ub294 \ube68\ub77c\uc9c0\uc9c0\ub9cc, \ucd5c\uc801\ud654 \ubc29\ud5a5\uc774 \ubc14\ub010\ub2e4\ub294 \uc810\uc744 \ud568\uaed8 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc7a5\ubc14\uad6c\ub2c8\ub97c \ub2f4\ub294 \uc720\uc800\uc640 \uc2e4\uc81c \uad6c\ub9e4\ud558\ub294 \uc720\uc800\uc758 \ud2b9\uc131\uc774 \ub2e4\ub97c \uc218 \uc788\uc73c\uba70, \ucd5c\uc801\ud654 \uae30\uc900 \ubcc0\uacbd \uc2dc \uae30\uc874 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \ub9ac\uc14b\ub418\ub294 \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ubcc0\uacbd \uc804\uc5d0 \ub450 \uc804\ud658 \uc9c0\uc810\uc758 \uc0c1\uad00\uad00\uacc4\ub97c \uba3c\uc800 \uac80\uc99d\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \uc18c\uc7ac\ub97c \ubc14\uafb8\uc9c0 \uc54a\uace0\ub3c4 \uba38\uc2e0\ub7ec\ub2dd\uc774 \uc0c8\ub85c\uc6b4 \ucd5c\uc801\ud654 \uacbd\ub85c\ub97c \ucc3e\uc744 \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uba38\uc2e0\ub7ec\ub2dd\uc740 \uc785\ub825 \ub370\uc774\ud130\uc758 \ubcc0\ud654 \uc5c6\uc774\ub294 \uae30\uc874 \ud559\uc2b5 \ubc29\ud5a5\uc744 \uc2a4\uc2a4\ub85c \ubc14\uafb8\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\uc7ac \ubcc0\uacbd, \ud0c0\uac9f \uc124\uc815 \uc870\uc815, \ub79c\ub529\ud398\uc774\uc9c0 \uad50\uccb4 \ub4f1\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc804\ud658 \ub370\uc774\ud130\uac00 \uc720\uc785\ub420 \ub54c \uba38\uc2e0\ub7ec\ub2dd\uc774 \uc0c8 \ucd5c\uc801\ud654 \uacbd\ub85c\ub97c \ud0d0\uc0c9\ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc131\uacfc \ubd80\uc9c4 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc810\uc9c4\uc801 \uac1c\uc120\ubcf4\ub2e4 \uad6c\uc870\uc801 \ubcc0\ud654\uac00 \ub354 \ud6a8\uacfc\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc694.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/%ED%8D%BC%ED%8F%AC%EB%A8%BC%EC%8A%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98-%EC%84%B1%EA%B3%BC-%EB%8B%AC%EC%84%B1%EC%9D%84-%EC%9C%84%ED%95%9C-%EA%B8%B0%EC%B4%88%EC%B2%B4%EB%A0%A5-%EC%A7%80%ED%91%9C\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud55c \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c \uad00\ub9ac<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2026: \uc778\uc9c0\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \uc2e4\ubb34 \uc804\ub7b5<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc810\uac80 \uac00\uc774\ub4dc<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ucf00\uc774\uc2a4\ub85c \uc54c\uc544\ubcf4\ub294 \ucd5c\uc801\ud654 \uc2dc\ub098\ub9ac\uc624 \uac80\ud1a0<\/p>\n","protected":false},"author":4,"featured_media":6660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[89],"tags":[248,134,100,92,93],"class_list":["post-6655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-248","tag-134","tag-100","tag-92","tag-93"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-scaled.jpg",2560,1707,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-300x200.jpg",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-768x512.jpg",768,512,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-negativespace-139387-1024x683.jpg",1024,683,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-17","get_modified_date":"2026-04-14","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":248,"name":"\ud37c\ud3ec\uba3c\uc2a4 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