{"id":6607,"date":"2025-02-14T15:00:00","date_gmt":"2025-02-14T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6607"},"modified":"2026-04-14T17:10:01","modified_gmt":"2026-04-14T08:10:01","slug":"blog-insight-performance-marketing-optimization-algorithm","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-optimization-algorithm\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc758 \uc774\ud574: \uba38\uc2e0\ub7ec\ub2dd\uc774 \uad11\uace0 \uc2dc\uc2a4\ud15c\uc744 \uc791\ub3d9\uc2dc\ud0a4\ub294 \ubc29\uc2dd"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 14\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc740 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \uc608\uce21 \ubaa8\ub378\ub85c, \uc218\uc5b5 \uac1c\uc758 \ubcc0\uc218(\uc18c\uc7ac, \ucea0\ud398\uc778 \uc124\uc815, \uc720\uc800 \ud589\ub3d9 \ub370\uc774\ud130)\ub97c \ud559\uc2b5\ud574 \uc804\ud658 \ud655\ub960\uc774 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc758 \uc124\uc815 \ubcc0\ud654\ub294 \uc774 \ubaa8\ub378\uc758 \ud559\uc2b5 \ubc29\ud5a5\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2e4\ubb34\ub97c \uc624\ub798 \ud558\ub2e4 \ubcf4\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9c8\uc8fc\uce58\ub294 \uc9c8\ubb38\uc774 \uc788\uc5b4\uc694. &quot;\uad11\uace0 \ub9e4\uccb4\uac00 \uc5b4\ub5bb\uac8c \uc804\ud658\uc774 \uc798 \ub418\ub294 \uc720\uc800\ub97c \ucc3e\uc544\ub0b4\ub294 \uac78\uae4c?&quot; \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0, \uc608\uc0b0\uc744 \ubc30\ubd84\ud558\uace0, \uc18c\uc7ac\ub97c \uc62c\ub9ac\ub294 \ud589\uc704\uac00 \uc2e4\uc81c \uc54c\uace0\ub9ac\uc998 \uc548\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0\ub97c \uc54c\uace0 \ubaa8\ub974\uace0\ub294 \uc2e4\ubb34 \ud310\ub2e8\uc758 \uc9c8\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ucc28\uc774\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba54\ud0c0(Meta) \uad11\uace0, \uad6c\uae00 \uc560\uc988(Google Ads), \ub124\uc774\ubc84 \uc131\uacfc\ud615 \uad11\uace0 \ub4f1 \ud604\uc7ac \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ubaa8\ub4e0 \ub9e4\uccb4\uc758 \ud575\uc2ec\uc5d0\ub294 \uba38\uc2e0\ub7ec\ub2dd(Machine Learning) \uae30\ubc18\uc758 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc774 \uc791\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. RTB(Real-Time Bidding) \uc2dc\uc2a4\ud15c\uacfc \uc804\ud658 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc740 \uacb0\uad6d \uac19\uc740 \uc6d0\ub9ac \uc704\uc5d0\uc11c \ub3cc\uc544\uac00\uba70, \uc774 \uad6c\uc870\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uae30\ubcf8 \uc18c\uc591\uc774 \ub418\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. \uba38\uc2e0\ub7ec\ub2dd\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<br>2. \uaddc\uce59 \uae30\ubc18 \ubc29\uc2dd\uc740 \uc65c \ud55c\uacc4\uac00 \uc788\ub294\uac00?<br>3. \uba38\uc2e0\ub7ec\ub2dd\uc740 \uc5b4\ub5bb\uac8c &#39;\ucd5c\uc801\uc758 \ubaa8\ub378&#39;\uc744 \ucc3e\ub294\uac00?<br>4. Global Minimum\uacfc Local Minima: \ud559\uc2b5 \uacb0\uacfc\uac00 \ud56d\uc0c1 \ucd5c\uc120\uc77c \uc218 \uc5c6\ub294 \uc774\uc720<br>5. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc54c\uace0\ub9ac\uc998\uc5d0\uc11c \ucde8\ud574\uc57c \ud560 \uc2e4\ubb34 \ud568\uc758<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uba38\uc2e0\ub7ec\ub2dd\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd\uc740 &quot;\uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130\ub85c\ubd80\ud130 \ud328\ud134\uc744 \ud559\uc2b5\ud558\uc5ec \uc608\uce21 \ubaa8\ub378\uc744 \ucc3e\uace0, \ucc3e\uc544\ub0b8 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc608\uce21\uc744 \uc218\ud589\ud558\ub294 \uac83&quot;\uc785\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \uc9c1\uc811 \uaddc\uce59\uc744 \uc815\uc758\ud558\ub294 \ub300\uc2e0, \ub370\uc774\ud130 \uc548\uc5d0 \uc874\uc7ac\ud558\ub294 \ud328\ud134\uc744 \uc2a4\uc2a4\ub85c \ubc1c\uacac\ud558\uace0 \uadf8\uac83\uc744 \ubbf8\ub798 \uc608\uce21\uc5d0 \ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd\uc774 \ud65c\uc6a9\ud558\ub294 \ub370\uc774\ud130\ub294 \ubaa9\uc801\uc5d0 \ub530\ub77c \uc544\ub798 \uc138 \uac00\uc9c0 \uc138\ud2b8\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ub370\uc774\ud130 \uc138\ud2b8<\/th>\n<th>\ube44\uc728<\/th>\n<th>\uc5ed\ud560<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>\ud2b8\ub808\uc774\ub2dd \uc138\ud2b8 (Training Set)<\/strong><\/td>\n<td>60%<\/td>\n<td>\ud328\ud134 \ud559\uc2b5<\/td>\n<\/tr>\n<tr>\n<td><strong>\ubc38\ub9ac\ub370\uc774\uc158 \uc138\ud2b8 (Validation Set)<\/strong><\/td>\n<td>20%<\/td>\n<td>\ubaa8\ub378 \uac80\uc99d \ubc0f \ud29c\ub2dd<\/td>\n<\/tr>\n<tr>\n<td><strong>\ud14c\uc2a4\ud2b8 \uc138\ud2b8 (Test Set)<\/strong><\/td>\n<td>20%<\/td>\n<td>\ucd5c\uc885 \uc608\uce21 \uc131\ub2a5 \ud3c9\uac00<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\uc774 \uad6c\uc870\ub294 \uc77c\uc0c1\uc5d0\uc11c \uc774\ubbf8 \uad11\ubc94\uc704\ud558\uac8c \uc801\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c \uc2a4\ud338 \ud544\ud130, \ub137\ud50c\ub9ad\uc2a4(Netflix) \ucd94\ucc9c \uc54c\uace0\ub9ac\uc998, \uba85\ud568 \uc778\uc2dd OCR \uae30\uc220, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uce74\uba54\ub77c \ud544\ud130, \uadf8\ub9ac\uace0 \uad11\uace0 \ub9e4\uccb4\uc758 \uc804\ud658 \uc720\uc800 \ubd84\ub958\uac00 \ubaa8\ub450 \uba38\uc2e0\ub7ec\ub2dd \uc608\uce21 \ubaa8\ub378\uc758 \uc0b0\ubb3c\uc774\uc5d0\uc694. \uad11\uace0 \uc2dc\uc2a4\ud15c \uc5ed\uc2dc \uc774 \ub3d9\uc77c\ud55c \uc6d0\ub9ac\ub97c \ud1a0\ub300\ub85c &quot;\uc5b4\ub5a4 \uc720\uc800\uac00 \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uac00&quot;\ub97c \uc608\uce21\ud558\uace0 \uc785\ucc30\uc5d0 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"542\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/11-3.png\" alt=\"\" class=\"wp-image-6608\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/11-3.png 850w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/11-3-300x191.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/11-3-768x490.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"204\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-3.png\" alt=\"\" class=\"wp-image-6610\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-3.png 878w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-3-300x70.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/22-3-768x178.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uaddc\uce59 \uae30\ubc18 \ubc29\uc2dd\uc740 \uc65c \ud55c\uacc4\uac00 \uc788\ub294\uac00?<\/h2>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \uc774\uc804\uc5d0\ub294 \uaddc\uce59 \uae30\ubc18(Rule-based) \ubc29\uc2dd\uc774 \uc8fc\ub85c \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc870\uac74\uc774 \ucda9\uc871\ub418\uba74 \ud2b9\uc815 \ud589\ub3d9\uc744 \ucde8\ud558\ub3c4\ub85d \uc0ac\ub78c\uc774 \uc9c1\uc811 \uaddc\uce59\uc744 \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\ubb38\uc81c\ub294 \uaddc\uce59\uc758 \ubcf5\uc7a1\uc131\uacfc \uc720\uc5f0\uc131\uc785\ub2c8\ub2e4. \uc720\uc0ac\ud55c \ub450 \ub300\uc0c1\uc744 \uad6c\ubd84\ud574\uc57c \ud560 \ub54c, \uaddc\uce59\uc744 \uacc4\uc18d \ucd94\uac00\ud558\ub2e4 \ubcf4\uba74 \uc2dc\uc2a4\ud15c \uc804\uccb4\uc758 \ubcf5\uc7a1\uc131\ub9cc \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc720\uc9c0\ubcf4\uc218\uac00 \ubd88\uac00\ub2a5\ud55c \uc218\uc900\uc5d0 \uc774\ub974\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd\uc740 \uc774 \ubb38\uc81c\ub97c \ub2e4\uc74c \ub450 \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \ud574\uacb0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li><strong>\uc9c0\uc18d\uc801\uc778 \uc131\ub2a5 \uac1c\uc120:<\/strong> \uc0c8\ub85c\uc6b4 \ud559\uc2b5 \ub370\uc774\ud130\ub97c \ucd94\uac00\ud560 \ub54c\ub9c8\ub2e4 \ubaa8\ub378\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc608\uce21 \uc815\ud655\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ube44\uc815\ud615 \ud328\ud134 \ubc1c\uacac:<\/strong> \uc0ac\ub78c\uc774 \uc0ac\uc804\uc5d0 \uaddc\uce59\uc73c\ub85c \uc815\uc758\ud560 \uc218 \uc5c6\ub294 \ud328\ud134\ub3c4 \ub370\uc774\ud130\uc5d0\uc11c \uc2a4\uc2a4\ub85c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uad11\uace0 \ub9e4\uccb4\uac00 &quot;\uc804\ud658 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998&quot;\uc744 \uc6b4\uc601\ud558\ub294 \uc774\uc720\uac00 \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc5b5 \uba85\uc758 \uc720\uc800 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc0ac\ub78c\uc774 \uaddc\uce59\uc73c\ub85c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc6d0\ucc9c\uc801\uc73c\ub85c \ubd88\uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. <a href=\"https:\/\/batcrew.co.kr\/ko\/%EB%94%94%EC%A7%80%ED%84%B8-%EA%B4%91%EA%B3%A0-bidding-system%EC%97%90-%EB%8C%80%ED%95%9C-%EC%9D%B4%ED%95%B4\/\">\ub514\uc9c0\ud138 \uad11\uace0 Bidding System\uc5d0 \ub300\ud55c \uc774\ud574<\/a>\uc5d0\uc11c RTB \uc2dc\uc2a4\ud15c\uc758 \uc785\ucc30 \uad6c\uc870\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uba74 \uc774 \ub9e5\ub77d\uc774 \ub354\uc6b1 \uc120\uba85\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"634\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdsdsd.png\" alt=\"\" class=\"wp-image-6612\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdsdsd.png 882w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdsdsd-300x216.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdsdsd-768x552.png 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><figcaption class=\"wp-element-caption\">\ucd9c\ucc98: \uc2a4\ud0e0\ud3ec\ub4dc CS231n \uac15\uc758 \ub178\ud2b8<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"551\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsf.png\" alt=\"\" class=\"wp-image-6614\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsf.png 861w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsf-300x192.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsf-768x491.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"490\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfgdfgdggdf.png\" alt=\"\" class=\"wp-image-6616\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfgdfgdggdf.png 860w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfgdfgdggdf-300x171.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfgdfgdggdf-768x438.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uba38\uc2e0\ub7ec\ub2dd\uc740 \uc5b4\ub5bb\uac8c &#39;\ucd5c\uc801\uc758 \ubaa8\ub378&#39;\uc744 \ucc3e\ub294\uac00?<\/h2>\n\n\n\n<p>\ubd80\ub3d9\uc0b0 \uac00\uaca9 \uc608\uce21 \ubaa8\ub378\uc744 \uc608\uc2dc\ub85c \uc0dd\uac01\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ub2e8\uc21c\ud55c \ud615\ud0dc\uc758 \uc218\uc2dd\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<pre><code>\ubd80\ub3d9\uc0b0 \uac00\uaca9(\ub9cc\uc6d0) = a \u00d7 \uba74\uc801(\uc81c\uacf1\ubbf8\ud130) + b\n<\/code><\/pre>\n\n\n\n<p>\ubaa9\ud45c\ub294 \uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130\ub97c \uac00\uc7a5 \uc798 \uc124\uba85\ud558\ub294 <code>a<\/code>(\uae30\uc6b8\uae30)\uc640 <code>b<\/code>(\uc808\ud3b8)\ub97c \ucc3e\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc640 \uc608\uce21 \uac12 \uc0ac\uc774\uc758 \ucc28\uc774\ub97c <strong>\uc624\ucc28(Error)<\/strong>\ub77c\uace0 \ud558\uba70, \uc774 \uc624\ucc28 \uc81c\uacf1\uc758 \ud569\uc744 \ucd5c\uc18c\ud654\ud558\ub294 <code>a<\/code>\uc640 <code>b<\/code>\ub97c \ucc3e\uc544\ub0bc \ub54c \uc6b0\ub9ac\ub294 &quot;\ucd5c\uc801\uc758 \ubaa8\ub378&quot;\uc744 \uc5bb\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uacfc\uc815\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ud575\uc2ec \uc54c\uace0\ub9ac\uc998\uc774 <strong>\uacbd\uc0ac \ud558\uac15\ubc95(Gradient Descent)<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\uacbd\uc0ac \ud558\uac15\ubc95\uc774\ub780?<\/strong> \ube44\uc6a9 \ud568\uc218(Cost Function)\uc758 \uae30\uc6b8\uae30\ub97c \uad6c\ud558\uace0, \uacbd\uc0ac\uc758 \ubc18\ub300 \ubc29\ud5a5\uc73c\ub85c \ubc18\ubcf5\uc801\uc73c\ub85c \uc774\ub3d9\ud558\uc5ec \ube44\uc6a9 \ud568\uc218\uac00 \ucd5c\uc19f\uac12\uc5d0 \uc774\ub974\ub294 \uc9c0\uc810\uc744 \ucc3e\ub294 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc785\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<p>\uc9c1\uad00\uc801\uc73c\ub85c\ub294 \uc548\uac1c \ub080 \uc0b0\uc5d0\uc11c \ud558\uc0b0\ud558\ub294 \uc0c1\ud669\uc744 \ub5a0\uc62c\ub9b4 \uc218 \uc788\uc5b4\uc694. \uc2dc\uc57c\uac00 \uc81c\ud55c\ub41c \uc0c1\ud669\uc5d0\uc11c \ud604\uc7ac \ubc1c \uc544\ub798\uc758 \uacbd\uc0ac\uac00 \uac00\uc7a5 \uc544\ub798\ub85c \uae30\uc6b8\uc5b4\uc9c4 \ubc29\ud5a5\uc744 \ud5a5\ud574 \ud55c \ubc1c\uc529 \ub0b4\ub51b\ub2e4 \ubcf4\uba74, \uacb0\uad6d \uac00\uc7a5 \ub0ae\uc740 \uc9c0\uc810\uc5d0 \ub3c4\ub2ec\ud558\uac8c \ub429\ub2c8\ub2e4. \uacbd\uc0ac \ud558\uac15\ubc95\uc740 \uc815\ud655\ud788 \uc774 \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uacbd\uc0ac \ud558\uac15\ubc95\uc758 \uc2e4\ud589 \ub2e8\uacc4:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li>\ube44\uc6a9 \ud568\uc218 J(a, b) \uc815\uc758 \u2014 \uc624\ucc28 \uc81c\uacf1\uc758 \ud569<\/li>\n<li>J\ub97c <code>a<\/code>\uc640 <code>b<\/code>\uc5d0 \ub300\ud574 \ud3b8\ubbf8\ubd84<\/li>\n<li>\ud3b8\ubbf8\ubd84\uc73c\ub85c \ub3c4\ucd9c\ub41c \uae30\uc6b8\uae30 \uac12\uc744 \ubc18\ubcf5\uc801\uc73c\ub85c \ubc18\uc601<\/li>\n<li>\ube44\uc6a9 \ud568\uc218\uac00 \ucd5c\uc19f\uac12\uc5d0 \uc218\ub834\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c <code>a<\/code>\uc640 <code>b<\/code>\ub97c \uc5c5\ub370\uc774\ud2b8<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \ubc18\ubcf5 \uacfc\uc815\uc774 \uace7 &quot;\ud559\uc2b5&quot;\uc774\uc5d0\uc694. \uad11\uace0 \ub9e4\uccb4\uc758 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\ub3c4 \ub3d9\uc77c\ud55c \uc6d0\ub9ac\ub85c, \uc804\ud658 \ud655\ub960\uc774 \ub192\uc740 \uc720\uc800\ub97c \uc608\uce21\ud558\ub294 \ubaa8\ub378\uc758 \ud30c\ub77c\ubbf8\ud130\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"511\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsfsdf.png\" alt=\"\" class=\"wp-image-6618\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsfsdf.png 883w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsfsdf-300x174.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsfsdf-768x444.png 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"517\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsfsdfd.png\" alt=\"\" class=\"wp-image-6620\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsfsdfd.png 887w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsfsdfd-300x175.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdfdsfsdfd-768x448.png 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"562\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfdsfdsfsdffdffff.png\" alt=\"\" class=\"wp-image-6624\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfdsfdsfsdffdffff.png 518w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfdsfdsfsdffdffff-277x300.png 277w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><figcaption class=\"wp-element-caption\">\ucd9c\ucc98: https:\/\/terms.naver.com\/entry.naver?docId=4125487&amp;cid=60207&amp;categoryId=60207<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"231\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfsfdffff.png\" alt=\"\" class=\"wp-image-6627\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfsfdffff.png 587w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsdfsfdffff-300x118.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"645\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsfdsffff.png\" alt=\"\" class=\"wp-image-6629\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsfdsffff.png 825w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsfdsffff-300x235.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dsfsfdsffff-768x600.png 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Global Minimum\uacfc Local Minima: \ud559\uc2b5 \uacb0\uacfc\uac00 \ud56d\uc0c1 \ucd5c\uc120\uc77c \uc218 \uc5c6\ub294 \uc774\uc720<\/h2>\n\n\n\n<p>\uacbd\uc0ac \ud558\uac15\ubc95\uc5d0\ub294 \uad6c\uc870\uc801\uc778 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0b0\uc5d0 \ucd5c\uace0\ubd09(Global Minimum) \ud558\ub098\ub9cc \uc788\ub294 \uac8c \uc544\ub2c8\ub77c, \uc8fc\ubcc0\ubcf4\ub2e4\ub294 \ub0ae\uc9c0\ub9cc \uc9c4\uc9dc \ucd5c\uace0\ubd09\ubcf4\ub2e4\ub294 \ub192\uc740 \uc9c0\uc810(Local Minima)\ub4e4\uc774 \uc874\uc7ac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>Local Minima \ubb38\uc81c\ub97c \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc5d0 \uc801\uc6a9\ud558\uba74 \uc774\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uac1c\ub150<\/th>\n<th>\uc758\ubbf8<\/th>\n<th>\uad11\uace0 \uc2dc\uc2a4\ud15c\uc5d0\uc11c\uc758 \ud568\uc758<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td><strong>Global Minimum<\/strong><\/td>\n<td>\ube44\uc6a9 \ud568\uc218\uc758 \uc9c4\uc9dc \ucd5c\uc19f\uac12<\/td>\n<td>\uc54c\uace0\ub9ac\uc998\uc774 \ucc3e\uc744 \uc218 \uc788\ub294 \ucd5c\uc120\uc758 \uc608\uce21 \ubaa8\ub378<\/td>\n<\/tr>\n<tr>\n<td><strong>Local Minima<\/strong><\/td>\n<td>\uc8fc\ubcc0\ubcf4\ub2e4\ub294 \ub0ae\uc9c0\ub9cc \uc804\uccb4 \ucd5c\uc19f\uac12\uc774 \uc544\ub2cc \uc9c0\uc810<\/td>\n<td>\ud559\uc2b5\uc774 \uc644\ub8cc\ub41c \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc \ucd5c\uc801 \uc0c1\ud0dc\uac00 \uc544\ub2cc \ubaa8\ub378<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\ud575\uc2ec \uc2dc\uc0ac\uc810:<\/strong> &quot;\uba38\uc2e0\ub7ec\ub2dd\uc774 \uc644\ub8cc\ub418\uc5c8\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4 \uadf8\uac83\uc774 \ubca0\uc2a4\ud2b8\uac00 \uc544\ub2d0 \uc218 \uc788\ub2e4\ub294 \uc804\uc81c\ub97c \ud56d\uc0c1 \uae54\uc544\ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p>\ucd5c\uadfc \ub525\ub7ec\ub2dd \uae30\ubc18 \ubaa8\ub378\uc5d0\uc11c\ub294 Local Minima \ubb38\uc81c\uac00 \uacfc\uac70\ubcf4\ub2e4 \uc801\uac8c \ub098\ud0c0\ub098\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad11\uace0 \uc2dc\uc2a4\ud15c\uc758 \ud559\uc2b5 \uacb0\uacfc\ub97c \ud56d\uc0c1 \ucd5c\uc801 \uc0c1\ud0dc\ub85c \uac00\uc815\ud558\ub294 \uac83\uc740 \uc704\ud5d8\ud55c \ud310\ub2e8\uc785\ub2c8\ub2e4. \uc774 \uc804\uc81c\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac8c &quot;\ud559\uc2b5 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc785\ud558\uace0 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud558\ub294 \uc774\uc720&quot;\ub97c \uc124\uba85\ud574\uc694.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"565\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdff.png\" alt=\"\" class=\"wp-image-6631\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdff.png 519w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfsdff-276x300.png 276w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"647\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfdf.png\" alt=\"\" class=\"wp-image-6633\" style=\"width:606px;height:auto\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfdf.png 800w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfdf-300x243.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/dfdf-768x621.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\ucd9c\ucc98: https:\/\/angeloyeo.github.io\/2020\/08\/16\/gradient_descent.html<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc54c\uace0\ub9ac\uc998\uc5d0\uc11c \ucde8\ud574\uc57c \ud560 \uc2e4\ubb34 \ud568\uc758<\/h2>\n\n\n\n<p>\uad11\uace0 \uc2dc\uc2a4\ud15c\uc758 \uc804\ud658 \ucd5c\uc801\ud654 \ubaa8\ub378\uc740 \ub2e8\uc21c\ud55c 1~2\uac1c\uc758 \ubcc0\uc218\ub85c \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\uc758 \ud2b9\uc131, \uc774\ubca4\ud2b8 \uc124\uc815\uac12, \ucea0\ud398\uc778 \uc124\uc815\uac12, \uc720\uc800\uc758 \ud589\ub3d9 \ub370\uc774\ud130, \uadf8\ub9ac\uace0 \ub3d9\uc77c \uacbd\ub9e4\uc5d0 \ucc38\uc5ec\ud55c \ub2e4\ub978 \uad11\uace0\ub4e4\uacfc\uc758 \uc0c1\ud638 \uad00\uacc4\ub97c \ud3ec\ud568\ud55c \uc218\uc2ed\uc5d0\uc11c \uc218\uc5b5 \uac1c\uc758 \ubcc0\uc218\ub85c \uad6c\uc131\ub41c \uc608\uce21 \ubaa8\ub378\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc791\ub3d9\ud558\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>\uc2e4\uc81c \uad11\uace0 \uc2dc\uc2a4\ud15c\uc758 \uc804\ud658 \ud655\ub960 \uc608\uce21 \uc218\uc2dd\uc740 \uc774\ub7f0 \ud615\ud0dc\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<pre><code>\uc804\ud658 \ud655\ub960 = \uc18c\uc7ac_\ud2b9\uc131 \u00d7 x\u2081 + \uc774\ubca4\ud2b8_\uc124\uc815\uac12 \u00d7 x\u2082 + \ucea0\ud398\uc778_\uc124\uc815\uac12 \u00d7 x\u2083 + \ud0c0\uac9f_\ud589\ub3d9\ub370\uc774\ud130 \u00d7 x\u2084 + ...\n<\/code><\/pre>\n\n\n\n<p>\ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0 \uc18c\uc7ac\ub97c \uad50\uccb4\ud558\uace0 \ud0c0\uac9f\uc744 \uc870\uc815\ud558\ub294 \ubaa8\ub4e0 \ud589\ub3d9\uc740 \uc774 \uc218\uc2dd \uc548\uc758 \ubcc0\uc218\uc5d0 \ubcc0\ud654\ub97c \uc8fc\ub294 \ud589\uc704\uc785\ub2c8\ub2e4. \uadf8 \ubcc0\ud654\ub294 \ub450 \uac00\uc9c0 \uacb0\uacfc \uc911 \ud558\ub098\ub85c \uc774\uc5b4\uc838\uc694.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li><strong>\ud559\uc2b5 \uac00\uc18d:<\/strong> \uc54c\uace0\ub9ac\uc998\uc774 Global Minimum\uc744 \ud5a5\ud574 \ub354 \ube60\ub974\uac8c \ub098\uc544\uac00\ub3c4\ub85d \ub3d5\ub294 \ubcc0\ud654<\/li>\n<li><strong>\ud559\uc2b5 \uad50\ub780:<\/strong> \uc54c\uace0\ub9ac\uc998\uc744 Local Minima\uc5d0 \uac00\ub450\uac70\ub098 \ud559\uc2b5\uc744 \ub9ac\uc14b\uc2dc\ud0a4\ub294 \ubcc0\ud654<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \uad00\uc810\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc758 \ud575\uc2ec\uc740 &quot;\uad11\uace0\ub97c \uc124\uc815\ud574\ub450\uace0 \uae30\ub2e4\ub9ac\ub294 \uac83&quot;\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc54c\uace0\ub9ac\uc998\uc774 \ub9e4 \uc21c\uac04 \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \ubcc0\uc218\ub97c \uc870\uc728\ud558\ub294 \uac83\uc774 \ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/checklist-for-small-brands-digitalmarketing\/\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uccb4\ud06c\ub9ac\uc2a4\ud2b8: \uc6d4 \uad11\uace0\ube44 1\uc5b5 \ubbf8\ub9cc\uc774\ub77c\uba74 \ubd10\uc57c \ud560 6\uac00\uc9c0<\/a>\uc5d0\uc11c \uc2e4\ubb34 \uc124\uc815 \uae30\uc900\uc744 \ud568\uaed8 \ud655\uc778\ud558\uba74, \uc774 \uc6d0\ub9ac\uac00 \uc2e4\uc81c \uc6b4\uc601\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ub418\ub294\uc9c0 \uc774\ud574\ud558\uae30 \ub354 \uc218\uc6d4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9c8\ucf00\ud130\uac00 \ucde8\ud574\uc57c \ud560 3\uac00\uc9c0 \uc2e4\ubb34 \uad00\uc810<\/h3>\n\n\n\n<p><strong>1. \ubcc0\uc218 \ubcc0\ud654\uc758 \ube48\ub3c4\uc640 \ud0c0\uc774\ubc0d \uad00\ub9ac<\/strong>\n\uc54c\uace0\ub9ac\uc998\uc774 \ud559\uc2b5\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc9c4\ud589\ud558\ub824\uba74 \ucda9\ubd84\ud55c \ub370\uc774\ud130 \ucd95\uc801 \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc9c0\ub098\uce58\uac8c \uc7a6\uc740 \uc124\uc815 \ubcc0\uacbd\uc740 \ud559\uc2b5\uc744 \ub9ac\uc14b\uc2dc\ud0a4\uace0 \ubaa8\ub378\uc774 \uc218\ub834\ud558\uc9c0 \ubabb\ud558\uac8c \ubc29\ud574\ud574\uc694.<\/p>\n\n\n\n<p><strong>2. \ub370\uc774\ud130 \ud488\uc9c8\uc774 \ubaa8\ub378 \uc131\ub2a5\uc744 \uacb0\uc815<\/strong>\n\ud2b8\ub808\uc774\ub2dd \uc138\ud2b8\uac00 \ud3b8\ud5a5\ub418\uba74 \uc608\uce21 \ubaa8\ub378\ub3c4 \ud3b8\ud5a5\ub429\ub2c8\ub2e4. \uc774\ubca4\ud2b8 \uc124\uc815\uc774 \uc2e4\uc81c \uc804\ud658 \uc758\ub3c4\uc640 \ub9de\uc9c0 \uc54a\ub294 \uc9c0\uc810\uc744 \uce21\uc815\ud558\uace0 \uc788\ub2e4\uba74, \uc54c\uace0\ub9ac\uc998\uc740 \uc798\ubabb\ub41c \ubc29\ud5a5\uc73c\ub85c \ud559\uc2b5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3. \ud559\uc2b5 \uc644\ub8cc\uac00 \ucd5c\uc801 \uc0c1\ud0dc\ub97c \ubcf4\uc7a5\ud558\uc9c0 \uc54a\uc74c<\/strong>\n&quot;\ud559\uc2b5 \uc644\ub8cc&quot;\ub294 Local Minima\uc5d0 \uc218\ub834\ud588\uc744 \uac00\ub2a5\uc131\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc131\uacfc \uc9c0\ud45c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0, \uc774\uc804 \ud559\uc2b5\uc758 \uc804\uc81c\uac00 \uc5ec\uc804\ud788 \uc720\ud6a8\ud55c\uc9c0 \uc8fc\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud574\uc694. <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\">\uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026<\/a>\uc5d0\uc11c \uc131\uacfc \ubaa8\ub2c8\ud130\ub9c1 \uae30\uc900\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"139\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfdsf.png\" alt=\"\" class=\"wp-image-6635\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfdsf.png 790w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfdsf-300x53.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/sdfdsf-768x135.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860<\/h2>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc5d4\uc9c4\uc785\ub2c8\ub2e4. \uacbd\uc0ac \ud558\uac15\ubc95\uc744 \ud1b5\ud574 \uc624\ucc28\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \uc608\uce21 \ubaa8\ub378\uc744 \ucc3e\uc544\uac00\ub294 \uacfc\uc815, Global Minimum\uacfc Local Minima\uc758 \ucc28\uc774, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud130\uc758 \ubaa8\ub4e0 \uc124\uc815 \ud589\uc704\uac00 \uc774 \ud559\uc2b5 \uacfc\uc815\uc5d0 \uc9c1\uc811 \uac1c\uc785\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ucd9c\ubc1c\uc810\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacfc\uc758 \ucc28\uc774\ub294 \uc608\uc0b0\uc758 \ud06c\uae30\ubcf4\ub2e4 \uc54c\uace0\ub9ac\uc998\uc774 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud658\uacbd\uc744 \uc124\uacc4\ud558\ub294 \uc5ed\ub7c9\uc5d0\uc11c \ube44\ub86f\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c \ub2e4\ub8ec \uba38\uc2e0\ub7ec\ub2dd\uc758 \uae30\ubcf8 \uc6d0\ub9ac\ub294 \uadf8 \ud310\ub2e8 \uae30\uc900\uc744 \uc138\uc6b0\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778 \uc6b4\uc601 \uad6c\uc870\ub97c \uc804\ubc18\uc801\uc73c\ub85c \uc810\uac80\ud558\uac70\ub098, \uc54c\uace0\ub9ac\uc998 \ud559\uc2b5\uc744 \ub3d5\ub294 \ucd08\uae30 \uc138\ud305\uc774 \ud544\uc694\ud558\uc2dc\ub2e4\uba74 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A1. \uba54\ud0c0, \uad6c\uae00 \uc560\uc988 \ub4f1 \ud604\uc7ac \uc8fc\uc694 \uad11\uace0 \ub9e4\uccb4\uc758 \uc804\ud658 \ucd5c\uc801\ud654 \uc2dc\uc2a4\ud15c\uc740 \ubaa8\ub450 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc785\ub825\ud558\ub294 \ucea0\ud398\uc778 \uc124\uc815, \uc18c\uc7ac, \uc774\ubca4\ud2b8 \uac12\uc774 \uc54c\uace0\ub9ac\uc998 \ud559\uc2b5 \ub370\uc774\ud130\ub85c \uc9c1\uc811 \ubc18\uc601\ub418\uae30 \ub54c\ubb38\uc5d0, \uc54c\uace0\ub9ac\uc998\uc758 \uc791\ub3d9 \uc6d0\ub9ac\ub97c \uc774\ud574\ud558\uc9c0 \uc54a\uc73c\uba74 \uc758\ub3c4\uce58 \uc54a\uac8c \ud559\uc2b5\uc744 \uad50\ub780\uc2dc\ud0a4\ub294 \uc124\uc815\uc744 \ubc18\ubcf5\ud558\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \uacbd\uc0ac \ud558\uac15\ubc95(Gradient Descent)\uc774 \uad11\uace0 \ucd5c\uc801\ud654\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ub418\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>A2. \uad11\uace0 \uc2dc\uc2a4\ud15c\uc740 \uc804\ud658 \ud655\ub960\uc744 \uc608\uce21\ud558\ub294 \uc218\uc2dd\uc758 \ud30c\ub77c\ubbf8\ud130\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uba70 \uc624\ucc28\ub97c \uc904\uc5ec\uac11\ub2c8\ub2e4. \uacbd\uc0ac \ud558\uac15\ubc95\uc740 \uc774 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub290 \ubc29\ud5a5\uc73c\ub85c \ud30c\ub77c\ubbf8\ud130\ub97c \uc870\uc815\ud574\uc57c \uc624\ucc28\uac00 \uc904\uc5b4\ub4dc\ub294\uc9c0\ub97c \uacc4\uc0b0\ud558\ub294 \uc54c\uace0\ub9ac\uc998\uc785\ub2c8\ub2e4. \ud559\uc2b5 \ucd08\uae30\ubcf4\ub2e4 \ub370\uc774\ud130\uac00 \ucda9\ubd84\ud788 \uc313\uc778 \uc2dc\uc810\uc5d0 \ubaa8\ub378 \uc131\ub2a5\uc774 \uc548\uc815\ud654\ub418\ub294 \uc774\uc720\uac00 \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \uad11\uace0 \uc54c\uace0\ub9ac\uc998\uc758 \ud559\uc2b5\uc774 \uc644\ub8cc\ub418\uba74 \uadf8\uac83\uc774 \ucd5c\uc120\uc758 \uc0c1\ud0dc\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A3. \ubc18\ub4dc\uc2dc \uadf8\ub807\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uacbd\uc0ac \ud558\uac15\ubc95\uc740 Local Minima\uc5d0 \uc218\ub834\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uace0, \uc774 \uacbd\uc6b0 \ud559\uc2b5\uc774 \uc644\ub8cc\ub41c \uac83\ucc98\ub7fc \ubcf4\uc5ec\ub3c4 \ucd5c\uc801 \uc0c1\ud0dc\uac00 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud559\uc2b5 \uc644\ub8cc \uc774\ud6c4\uc5d0\ub3c4 \uc131\uacfc \uc9c0\ud45c\ub97c \uc9c0\uc18d \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \uc0c8\ub85c\uc6b4 \ubcc0\uc218(\uc18c\uc7ac \uad50\uccb4, \uc774\ubca4\ud2b8 \uc7ac\uc124\uc815 \ub4f1)\ub97c \ud22c\uc785\ud574 \uc54c\uace0\ub9ac\uc998\uc774 \ub354 \ub098\uc740 \ubc29\ud5a5\uc744 \ud0d0\uc0c9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc54c\uace0\ub9ac\uc998 \ud559\uc2b5\uc744 \ub3d5\uae30 \uc704\ud574 \uc2e4\ubb34\uc5d0\uc11c \uc8fc\uc758\ud574\uc57c \ud560 \uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A4. \uc138 \uac00\uc9c0 \uc6d0\uce59\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uccab\uc9f8, \ud559\uc2b5 \ucd08\uae30\uc5d0\ub294 \uc124\uc815 \ubcc0\uacbd\uc744 \ucd5c\uc18c\ud654\ud574 \ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \ucd95\uc801\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub458\uc9f8, \uc774\ubca4\ud2b8 \uc124\uc815\uc774 \uc2e4\uc81c \uc804\ud658 \uc758\ub3c4\uc640 \uc815\ud655\ud788 \uc77c\uce58\ud558\ub294\uc9c0 \uac80\ud1a0\ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uc54c\uace0\ub9ac\uc998\uc758 \ud559\uc2b5\uc774 \uc644\ub8cc\ub41c \uc774\ud6c4\uc5d0\ub3c4 \uc131\uacfc \ub370\uc774\ud130\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \ud544\uc694 \uc2dc \uc0c8\ub85c\uc6b4 \uc790\uadf9(\uc18c\uc7ac, \ud0c0\uac9f, \uc608\uc0b0 \uad6c\uc870 \ubcc0\uacbd)\uc744 \uc8fc\uc5b4 \ubaa8\ub378\uc774 \ub354 \ub098\uc740 \uc218\ub834\uc810\uc744 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/%EB%94%94%EC%A7%80%ED%84%B8-%EA%B4%91%EA%B3%A0-bidding-system%EC%97%90-%EB%8C%80%ED%95%9C-%EC%9D%B4%ED%95%B4\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ub514\uc9c0\ud138 \uad11\uace0 Bidding System\uc5d0 \ub300\ud55c \uc774\ud574<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 CPM 17\ubc30 \ud3ed\ub4f1, \uc608\uc0b0 \uc62c\ub9ac\ub294 \uac83\ub9cc\uc774 \ub2f5\uc77c\uae4c?<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2025: \uc778\uc9c0\ub3c4\uc640 \uc124\ub4dd\ub825\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ubc29\ubc95<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \ucd5c\uc801\ud654 \uc54c\uace0\ub9ac\uc998 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