{"id":6577,"date":"2025-02-13T15:00:00","date_gmt":"2025-02-13T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6577"},"modified":"2026-03-06T15:09:56","modified_gmt":"2026-03-06T06:09:56","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-bidding-system%ec%97%90-%eb%8c%80%ed%95%9c-%ec%9d%b4%ed%95%b4","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-bidding-system%ec%97%90-%eb%8c%80%ed%95%9c-%ec%9d%b4%ed%95%b4\/","title":{"rendered":"\ub514\uc9c0\ud138 \uad11\uace0 Bidding System\uc5d0 \ub300\ud55c \uc774\ud574"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 16\ubd84<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc6d0\ub9ac\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uae30<\/p>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc744 \uad6c\uc131\ud558\ub294 \uc77c\ubd80\ub85c\uc11c \ube44\ub529 \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uace0 \uc788\uc5b4\uc57c \uc81c\ub300\ub85c \ub41c \uc811\uadfc\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \ubd80\uc871\ud560 \uacbd\uc6b0 \uc804\ud658 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uace0\ucc30\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. \uc65c \uadf8\ub7f4\uae4c\uc694? \uc5b4\ub5a4 \ub85c\uc9c1\uc73c\ub85c \ub204\uad6c\uc5d0\uac8c \uc5b4\ub5a4 \uad11\uace0\uac00 \uc5bc\ub9c8\uc758 \uac00\uaca9\uc73c\ub85c \ub178\ucd9c\ub418\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc774 \ube44\ub529 \uc2dc\uc2a4\ud15c\uc778\ub370 \uc774\uac83\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74 \uc18c\uc7ac\ub97c \uacc4\uc18d \ub9cc\ub4e4\uac70\ub098 \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \ubc14\uafd4\ubcf4\ub294 \uac83 \uc678\uc5d0\ub294 \uc0dd\uac01\uc758 \uc9c0\ub3c4\ub97c \ub113\ud790 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\u00a0(\u203b\uc544\ub798 \ub0b4\uc6a9\uc5d0\uc11c \uc774\ud574\ud558\uae30 \ud798\ub4e0 \uc6a9\uc5b4\ub4e4\uc740 \uc774\uc804 \uae00 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uc9d1\uc744 \ucc38\uace0\ud574 \uc8fc\uc138\uc694.)
*\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uc9d1: https:\/\/brunch.co.kr\/@edte1020\/85<\/p>\n\n\n\n

Editor<\/mark> \uae40\uad11\uc218(BAT \uc5d0\uc774\uc804\uc2dc \ubd80\ubb38 \ub300\ud45c)<\/p>\n\n\n\n

\n\n\n\n

Realtime Bidding System(RTB\uc2dc\uc2a4\ud15c)\uc740 \uc65c \uc0dd\uacbc\uc744\uae4c?<\/strong><\/h1>\n\n\n\n

Step 1. \uc6f9\ud398\uc774\uc9c0\uc5d0\uc11c \ud2b8\ub798\ud53d\uc744 \ud65c\uc6a9\ud55c \uad11\uace0 \uc0c1\ud488\uc758 \ub4f1\uc7a5<\/strong><\/h2>\n\n\n\n

\uc628\ub77c\uc778 \uad11\uace0 \uc0dd\ud0dc\uacc4\uac00 \uad6c\ucd95\ub418\ub294 \uacfc\uc815\uc744 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4\ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uba3c\uc800, \uc628\ub77c\uc778\uc0c1\uc758 \ud55c \uacf5\uac04\uc5d0 \ud2b8\ub798\ud53d\uc774 \uc720\uc785\ub418\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc774 \ubab0\ub9ac\uae30 \uc2dc\uc791\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \ubab0\ub9ac\uba74 \ub2f9\uc5f0\ud558\uac8c\ub3c4 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uc0c1\uc758 \uacf5\uac04\uc758 \uc8fc\uc778\uc740 \uc6f9\ud398\uc774\uc9c0\uc758 \ud55c\ud3b8\uc744 \ube44\uc6cc\ub450\uace0 \uad11\uace0 \uac8c\uc7ac\ub97c \uc6d0\ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc77c \ub2e8\uc704, \uc2dc\uac04 \ub2e8\uc704\ub85c \ubc30\ub108 \uad11\uace0\ub97c \ud310\ub9e4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0 \ud615\ud0dc\ub294 CPT(Cost Per Time), CPD(Cost Per Day) \uad11\uace0\uc758 \uae30\uc6d0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n

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Step 2. \ud2b8\ub798\ud53d\uc758 \uc99d\uac00\ub85c \uc778\ud55c \uad11\uace0 \uac00\uaca9\uc758 \uc0c1\uc2b9<\/strong><\/h2>\n\n\n\n

\uc2dc\uac04\uc774 \uc870\uae08 \ub354 \ud758\ub7ec \ud2b8\ub798\ud53d\uc758 \ud06c\uae30\uac00 \ucee4\uc9d1\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uac00 \ubc1c\uc804\ud558\ub294 \ub9cc\ud07c \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ubcf4\uae30 \uc704\ud574 \ubab0\ub824\ub4e4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uad11\uace0\ube44 \ub300\ube44 \uc218\uc775\uc131\uc774 \uc88b\uc544\uc9c0\uae30 \uc2dc\uc791\ud558\uba70 \ud574\ub2f9 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc \ub610\ud55c \ub354 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\uc740 \uad11\uace0\ub97c \uc704\ud55c \uacf5\uac04\uc744 \uba87 \uac1c \ub354 \ub9c8\ub828\ud558\uace0 \uad11\uace0 \uc2ac\ub86f\uc758 \uc218\ub97c \uc810\ucc28 \ub298\ub824\ub098\uac14\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\ub3c4 \uc218\uc775\uc131\uc774 \uc88b\uc544\uc9c0\uace0, \ubca0\uc2a4\ud2b8 \uac8c\uc7ac \uc704\uce58\ub294 \uc544\ub2c8\uc9c0\ub9cc \uc218\uc775\uc131\uc774 \uc88b\uc740 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \ub354 \ub9ce\uc774 \uac8c\uc7ac\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c\ub3c4 \uc774\uc775\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0 \ubc29\ubb38\uc790 \ub610\ud55c \ucf58\ud150\uce20 \uc678\uc5d0 \ucd94\uac00\uc801\uc778 \uc815\ubcf4\ub4e4\uc744 \uad11\uace0\ub85c\ubd80\ud130 \uc5bb\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uad11\uace0 \uac00\uaca9 P\ub294 \ud06c\uac8c \uc0c1\uc2b9\ud558\uace0, \uad11\uace0\uc758 \uc591 Q\ub3c4 \uc0c1\uc2b9\ud558\ub098 P\uc758 \uc0c1\uc2b9\uc5d0 \ube44\ud574\uc11c\ub294 \ubbf8\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n

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Step 3. \ud310\ub9e4\ub418\uc9c0 \uc54a\ub294 \uad11\uace0 \uad6c\uc88c \uc99d\uac00 \ud574\uacb0\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ub4f1\uc7a5<\/strong><\/h2>\n\n\n\n

\uadf8\ub7f0\ub370 \ubb38\uc81c\uac00 \uc0dd\uae41\ub2c8\ub2e4. \uad11\uace0 \uc2ac\ub86f\uc758 \uc218\uac00 \ub9ce\uc544\uc9c0\uace0 \uad11\uace0\uc8fc\uc758 \uc720\uc785 \ub610\ud55c \uc99d\uac00\ud588\uc9c0\ub9cc, \uc778\uae30 \uc788\ub294 \uc2ac\ub86f\uc758 \uc778\uae30 \uc788\ub294 \uc2dc\uac04\ub300\uac00 \uc544\ub2c8\uba74 \ubaa8\ub4e0 \uc2ac\ub86f\uc774 \ud310\ub9e4\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc2ac\ub86f\uc758 \ubbf8\ud310\ub9e4\uc640 \ub354\ubd88\uc5b4 \uc778\uae30 \uc788\ub294 \uc2ac\ub86f\uc758 \uc778\uae30 \uc788\ub294 \uc2dc\uac04\ub300\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\uc758 \ub300\uae30\uc5f4\uc774 \uae38\uc5b4\uc9c0\uac8c \ub418\uc5b4 \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\uc640 \uad11\uace0\uc8fc \ubaa8\ub450\uc5d0\uac8c \uc2dc\uac04\uacfc \uae08\uc804\uc0c1\uc758 \uc190\uc2e4\uc774 \ubc1c\uc0dd\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uc720\uc785\ub418\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc774 \ub4e4\uc5b4\uc640\uc11c \uc5b4\ub5a4 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744\uc9c0 \uc54c \uc218 \uc788\ub2e4\uba74 \uac1c\uac1c\uc778\uc5d0\uac8c \ub9de\ucda4\ud615\uc73c\ub85c \uad11\uace0\ub97c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368, \uc778\uae30 \uc788\ub294 \uc2ac\ub86f\uc758 \uc778\uae30 \uc788\ub294 \uc2dc\uac04\ub300\uac00 \uc544\ub2c8\ub354\ub77c\ub3c4 \uad11\uace0\uc8fc\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc804\uc7a5\uc5d0 \uc735\ub2e8\ud3ed\uaca9\uc744 \uac00\ud558\uba74 \ub2f9\uc5f0\ud788 \ubaa8\ub4e0 \uc801\uc744 \uc12c\uba78\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc804\ub7b5 \uac70\uc810\uc744 \ud540\ud3ec\uc778\ud2b8\ub85c \uc720\ub3c4\ud0c4 \ud0c0\uaca9\uc744 \uac00\ud558\uba74 \ud6e8\uc52c \ud6a8\uacfc\uc801\uc73c\ub85c \ubc29\ud574\ubb3c\uc744 \uc81c\uac70\ud560 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Step 4. \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc778\ud55c \uc218\uc775\uc131 \uc99d\uac00<\/strong><\/h2>\n\n\n\n

\uc774\uc81c\ub294 \uac19\uc740 \uc2dc\uac04\uc5d0 \uac19\uc740 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uc811\uc18d\ud558\ub354\ub77c\ub3c4 \uc720\uc785\uc790\ub4e4\uc758 \uac1c\ubcc4 \ud2b9\uc9d5\uc5d0 \ub530\ub77c \ub2e4\ub978 \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \ub369\uc5b4\ub9ac\ub85c \ud314\ub358 \uad11\uace0 \uc2ac\ub86f\uc744 \uac1c\uc778 \ub2e8\uc704\ub85c \ucabc\uac1c\uc5b4 \ud314 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\uc740 \uc2dc\uac04 \ub2e8\uc704\ub85c \uc544\uc8fc \ub192\uc740 \uac00\uaca9\uc5d0 \ud314\ub358 \uad11\uace0 \uc2ac\ub86f\uc774 \uac1c\uc778 \ub2e8\uc704\ub85c \ucabc\uac1c\uc9c0\uba74\uc11c \uac1c\ubcc4 \ub2e8\uac00 P\ub294 \ub9e4\uc6b0 \ub0ae\uc544\uc9c0\uac8c \ub418\uc5c8\uc73c\ub098, \uad11\uace0\uc758 \uc591\uc740 \uc720\uc785\uc790\uc758 \uc218 Q\ub9cc\ud07c \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ub298\uc5b4\ub098\uac8c \ub418\uc5b4, \ucd5c\uc885\uc801\uc778 \uc218\uc775\uc758 \ud06c\uae30 P*Q\uac00 \ud68d\uae30\uc801\uc73c\ub85c \uc99d\uac00\ud560 \uc218 \uc788\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Step 5. \uc2dc\uc7a5 \ucc38\uc5ec\uc790\uc758 \uc99d\uac00\ub85c \uc778\ud55c \uad11\uace0 \uad00\ub9ac\uc758 \ubcf5\uc7a1\uc131 \uc99d\uac00<\/strong><\/h2>\n\n\n\n

\uc2dc\uac04\uc774 \ud750\ub984\uc5d0 \ub530\ub77c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub294 \uc6f9\ud398\uc774\uc9c0\uc758 \uc218 \uc790\uccb4\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc5b4\ub5a4 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560\uc9c0 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\uac00 \ub298\uc5b4\ub0ac\uc9c0\ub9cc, \uad00\ub9ac\uc758 \ubc88\uac70\ub85c\uc6c0 \ub610\ud55c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uac1c\ubcc4 \uc6f9\ud398\uc774\uc9c0\ub9c8\ub2e4 \uaf2d \ub9de\ub294 \ud0c0\uac9f\ub4e4\uc744 \uac80\uc99d\ud558\uc5ec \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud558\ub294 \uc218\uace0\ub85c\uc6c0 \ub610\ud55c \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\ub4e4 \ub610\ud55c \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc758 \uc218\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uad11\uace0 \uc2ac\ub86f\uc744 \ubd84\ubc30\ud558\ub294 \uc77c\uc774 \uc5b4\ub824\uc6cc\uc84c\uace0, \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub294 \uc6f9\ud398\uc774\uc9c0\uc758 \uc218\uac00 \ub108\ubb34\ub098 \ub9ce\uc544\uc838\uc11c \uad11\uace0\uc758 \uacbd\uc7c1 \uac15\ub3c4\uac00 \uc2ec\ud574\uc9d0\uc740 \ubb3c\ub860 \uc790\uc2e0\ub4e4\uc758 \uc6f9\ud398\uc774\uc9c0\uac00 \uc2a4\ud338\uc131 \uad11\uace0 \uc6f9\uc0ac\uc774\ud2b8\uac00 \ub418\ub294 \uc77c\ub3c4 \ud53c\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\ub4e4\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \ucd5c\ub300\ud55c \uad11\uace0\ub97c \ud310\ub9e4\ud558\uba74\uc11c\ub3c4 \ubc29\ubb38\uc790\ub4e4\uc774 \ud53c\ub85c\ub3c4\ub97c \ub290\ub07c\uc9c0 \uc54a\uc744 \ub9cc\ud55c \uc801\uc815\uc120\uc744 \uc2a4\uc2a4\ub85c \ucc3e\uc544\ub0b4\uc57c \ud558\ub294 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Step 6. RealTime Bidding System\uc758 \ub4f1\uc7a5<\/strong><\/h2>\n\n\n\n

\uc774\ub7ec\ud55c \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 DSP(Demand Side Platform)\uc640 SSP(Suply Side Platform), Ad Network, Ad Exchange\uac00 \ub4f1\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4. DSP\ub294 \uad11\uace0\uc8fc\ub4e4\uc744 \ub300\uc2e0\ud558\uc5ec \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\ub4e4\uacfc \uad11\uace0 \uac8c\uc7ac \ud611\uc0c1\uc744 \uc9c4\ud589\ud574 \uc8fc\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uad11\uace0\uc8fc\ub294 DSP\uc5d0 \uad11\uace0 \uac8c\uc7ac\uc5d0 \uc9c0\ubd88\ud560 \ube44\uc6a9\ub9cc \uc81c\uc2dc\ud558\uba74 DSP\ub294 \uadf8 \uac00\uaca9\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \uc6f9\ud398\uc774\uc9c0\ub97c \ucc3e\uc544\uc90d\ub2c8\ub2e4. SSP\ub294 \uad11\uace0 \uad6c\uc88c\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \uc6f9\ud398\uc774\uc9c0\uc758 \uc8fc\uc778\ub4e4(\uc774\ud558 \ud37c\ube14\ub9ac\uc154)\uc744 \ub300\uc2e0\ud558\uc5ec \uad11\uace0\uc8fc\uc640 \uad11\uace0 \ube44\uc6a9\uc5d0 \ub300\ud55c \ud611\uc0c1\uc744 \uc9c4\ud589\ud574 \uc8fc\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \ud37c\ube14\ub9ac\uc154\uac00 \ubc1b\uace0\uc790 \ud558\ub294 \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\ub97c \ucc3e\uc544\uc90d\ub2c8\ub2e4. DSP\uc640 SSP\ub294 Ad Network\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc9c0\uc810\uc5d0\uc11c \uad11\uace0 \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc6c0\uc9c1\uc774\uba70, Ad Network\ub294 Ad Exchange\uc5d0\uc11c \uad11\uace0\uc8fc\uc640 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad50\ud658\ud568\uc73c\ub85c\uc368 \ub2e8\uc77c Ad Network\ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uc774\ub807\uac8c \ud06c\uac8c \ubcf4\uc544 DSP, SSP, Ad Network, Ad Exchange\ub85c \uad6c\uc131\ub41c \uad11\uace0 \uad6c\ub9e4 \uacb0\uc815 \uc2dc\uc2a4\ud15c\uc744 Realtime Bidding System(RTB \uc2dc\uc2a4\ud15c)\uc774\ub77c \ud558\uba70, RTB \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uad11\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub294 0.1\ucd08 \uc774\ub0b4\uc5d0 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"
\ucd9c\ucc98: Display Advertising with Real-Time Bidding(RTB) and Behavioural Targeting, July 18, 2017<\/figcaption><\/figure><\/div>\n\n\n

RTB\uc2dc\uc2a4\ud15c\uc758 \ub3c4\uc2dd<\/strong><\/h2>\n\n\n\n

RTB \uc2dc\uc2a4\ud15c\uc744 \uc870\uae08 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\uc2dc\ub2e4. \ud55c \uc720\uc800\uac00 \uc6f9\uc744 \ud0d0\uc0c9\ud558\ub294 \uac83\uc744 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. A \uc720\uc800\uac00 \ubd80\ub3d9\uc0b0\uacfc \uad00\ub828\ub41c \uc815\ubcf4\ub97c \ucc3e\uae30 \uc704\ud558\uc5ec \uc6f9\uc744 \ub3cc\uc544\ub2e4\ub2c8\ub358 \uc911 \ud55c \ud2f0\uc2a4\ud1a0\ub9ac \ube14\ub85c\uadf8\uc5d0 \ub3c4\ub2ec\ud558\uc600\uace0, \ube14\ub85c\uadf8\uc758 \ucf58\ud150\uce20\ub97c \uc0b4\ud53c\ub358 \uc911 \ucf58\ud150\uce20 \uc0ac\uc774\uc5d0 \uc704\uce58\ud574 \uc788\ub294 B\uc0ac\uc758 \uc624\ud53c\uc2a4\ud154 \ubd84\uc591 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \ubd84\uc591 \ud648\ud398\uc774\uc9c0\uc5d0 \ub79c\ub529\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \uc544\ub798\uc758 RTB\uc2dc\uc2a4\ud15c \ub3c4\uc2dd\uc5d0 \ub530\ub77c \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud569\uc2dc\ub2e4.<\/p>\n\n\n

\n
\"\"
\ucd9c\ucc98: Display Advertising with Real-Time Bidding(RTB) and Behavioural Targeting, July 18, 2017 <\/figcaption><\/figure><\/div>\n\n\n

\uba3c\uc800 B\uc0ac\ub294 DSP\uc5d0 \uad11\uace0 \uac8c\uc7ac\ub97c \uc694\uccad\ud569\ub2c8\ub2e4. \uc694\uccad\uc744 \ubc1b\uc740 DSP\ub294 Ad network\uc5d0 \ub2e4\uc2dc \uad11\uace0 \uc694\uccad\uc744 \ud569\ub2c8\ub2e4. \uc774\ub54c B\uc0ac \uc678\uc5d0\ub3c4 \uc624\ud53c\uc2a4\ud154, \uc544\ud30c\ud2b8, \uc6d0\ub8f8 \ub4f1 \ub2e4\uc591\ud55c \ubd80\ub3d9\uc0b0 \ubd84\uc591\uc744 \uc6d0\ud558\ub294 B1, B2, B3 \ub4f1 \uc218\ub9ce\uc740 \uad11\uace0\uc8fc\uac00 \uad11\uace0\ub97c \uc6d0\ud558\uace0 \uc788\uc744 \uac83\uc778\ub370, \uc774\ub7ec\ud55c \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \ub3d9\uc2dc\uc5d0 DSP\ub97c \ud1b5\ud574 Ad network\uc5d0 \uad11\uace0 \uac8c\uc7ac \uc694\uccad\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. SSP\ub294 \ud574\ub2f9 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \ub370 \uc801\ud569\ud560 \ub9cc\ud55c \ud37c\ube14\ub9ac\uc154\ub4e4\uc758 \uad11\uace0 \uad6c\uc88c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc5b4\ub5a4 \ud37c\ube14\ub9ac\uc154\uc758 \uad6c\uc88c\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uac83\uc774 \uc801\ud569\ud560\uc9c0 Ad Network\uc5d0 \uc751\ub2f5\ud569\ub2c8\ub2e4. \uad11\uace0\uac00 \uc5bc\ub9c8\uc758 \ube44\uc6a9\uc73c\ub85c \ub178\ucd9c\ub420\uc9c0\ub294 \uc218\uc694\uc640 \uacf5\uae09\uc758 \uc6d0\ub9ac\uc5d0 \uc758\ud574 \uacb0\uc815\ub429\ub2c8\ub2e4. \ub9cc\uc57d \uad11\uace0\ub97c \ub178\ucd9c\ud560 \ub9cc\ud55c \uad11\uace0 \uad6c\uc88c\uc758 \uc218\ub294 \uc801\uace0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\uc758 \uc218\ub294 \ub9ce\ub2e4\uba74 \uad11\uace0 \ub178\ucd9c \ube44\uc6a9\uc740 \ub192\uc740 \uc218\uc900\uc73c\ub85c \ucc45\uc815\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\"
\ucd9c\ucc98: Display Advertising with Real-Time Bidding(RTB) and Behavioural Targeting, July 18, 2017<\/figcaption><\/figure><\/div>\n\n\n

\uad11\uace0\uac00 \uc720\uc800\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \ub3c4\uc2dd\ub9cc \uadf8\ub824\ubcf4\uba74 \uc704\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uac8c\uc7ac\ub97c Ad Network(\uc5ec\uae30\uc11c\ub294 Ad Exchange\ub77c\uace0 \uae30\uc7ac\ub418\uc5b4 \uc788\uc73c\ub098 Ad Network\uc640 \ub3d9\uc77c\ud55c \uae30\ub2a5\uc744 \uc218\ud589\ud55c\ub2e4)\uc5d0 \uc694\uccad\ud558\uba74(1), Ad Network\ub294 \uad11\uace0 \uc9c0\uba74\uacfc \uc720\uc800\uc5d0 \ub300\ud55c \uc815\ubcf4\ub4e4\uc744 DSP\uc5d0 \ubcf4\ub0b4\uace0 \ud574\ub2f9 \uad11\uace0 \uc9c0\uba74\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ube44\ub529\uc744 \uc9c4\ud589\ud560 \uac83\uc744 \uc694\uccad\ud569\ub2c8\ub2e4(2). DSP\ub294 \ud398\uc774\uc9c0\uc5d0 \uc811\uc18d\ud55c \uc720\uc800\uc758 \uc0c1\uc138 \ub370\uc774\ud130\ub97c DMP\ub85c\ubd80\ud130 \uc804\ub2ec\ubc1b\uc544 \uc5b4\ub5a4 \uad11\uace0\uc8fc\uc758 \uad11\uace0\uac00 \uc801\ud569\ud560\uc9c0 \ubd84\uc11d\ud558\uace0(3), \uad11\uace0 \uc9c0\uba74\uc5d0 \uc5b4\ub5a4 \uad11\uace0\ub97c \uc5bc\ub9c8\uc758 \uac00\uaca9\uc73c\ub85c \ub178\ucd9c\ud560\uc9c0 \uacb0\uc815\ud558\uc5ec Ad Network\uc5d0 \ud68c\uc2e0\ud569\ub2c8\ub2e4(4). Ad Network\ub294 \uadf8\ub807\uac8c \ud68c\uc2e0\ubc1b\uc740 \ub2e4\uc218\uc758 \uad11\uace0 \ubc0f \uad11\uace0 \uac00\uaca9\uc744 \uac00\uc9c0\uace0 \uc774\ucc28\uac00\uaca9\uacbd\ub9e4(Second Price Auction)\uc744 \uc9c4\ud589\ud558\uace0 \uc5b4\ub5a4 \uad11\uace0\ub97c \uc5bc\ub9c8\uc758 \uac00\uaca9\uc73c\ub85c \ub178\ucd9c\ud560\uc9c0 \ucd5c\uc885\uc801\uc73c\ub85c \uacb0\uc815\ud569\ub2c8\ub2e4(5). \uadf8\ub9ac\uace0 \uc774 \uac00\uaca9\uc744 DSP\ub85c \uc1a1\uc2e0\ud569\ub2c8\ub2e4. \uc774\ud6c4 \ud574\ub2f9 \uad11\uace0 \uc9c0\uba74\uc5d0 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\uba70(7), \uc774 \uad11\uace0\uc5d0 \ub300\ud574 \uc720\uc800\uac00 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\uc600\ub294\uc9c0 \ud2b8\ub798\ud0b9\ud558\uc5ec DSP\ub85c \ud53c\ub4dc\ubc31\ud569\ub2c8\ub2e4(8).<\/p>\n\n\n\n

RTB \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc804\ud658\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 DSP\uc640 \ub9e4\uccb4\ub77c\uba74<\/strong><\/h2>\n\n\n\n

\uc704 \uacfc\uc815\uc740 \uc801\uc815 \uad11\uace0 \ub178\ucd9c \uac00\uaca9\uc744 \uacb0\uc815\ud558\ub294 \uc54c\uace0\ub9ac\uc998\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc77c\ubc18\uc801\uc73c\ub85c \uc628\ub77c\uc778\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \ubaa9\uc801\uc740 \uc804\ud658 \uc218\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc804\ud658\uc218\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc740 \ub0ae\uc740 CPM\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ub2ec\uc131\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. \uc804\ud658 \uc218 \uadf9\ub300\ud654\ub294 “\uc804\ud658\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc720\uc800\ub4e4”\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud574\uc57c \uac00\ub2a5\ud558\uc9c0, \ub0ae\uc740 \uac00\uaca9\uc5d0 \ub354 \ub9ce\uc740 \uc720\uc800\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc5b4\ub835\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c “\uc804\ud658\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc720\uc800\ub4e4”<\/strong>\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uc744 \uc218\ubc16\uc5d0 \uc5c6\uc73c\ubbc0\ub85c \uc774\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud558\uae30 \uc704\ud574\uc11c\ub294 DSP\uac00 \ub354 \ub192\uc740 CPM\uc73c\ub85c \uad11\uace0 \uad6c\uc88c \uad6c\ub9e4<\/strong>\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. DSP\uc640 \ub9e4\uccb4\uac00 \uc774\ub7ec\ud55c \uc5ed\ud560\uc744 \uc798 \uc218\ud589\ud558\uace0 \uc788\ub2e4\uba74 \uc804\ud658 \uadf9\ub300\ud654 \ubaa9\ud45c\ub85c \uad11\uace0\ub97c \uc138\ud305\ud558\uc600\uc744 \ub54c CPM\uc740 \ub192\ub354\ub77c\ub3c4 CVR\uc774 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc218\uc900\uc73c\ub85c \ud615\uc131\ub418\uc5b4\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc804\ud658\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc5b4\ub824\uc6b4 RTB \uc2dc\uc2a4\ud15c\uc744 \uac00\uc9c0\uace0 \uc788\ub294 DSP\uc640 \ub9e4\uccb4\ub77c\uba74<\/strong><\/h2>\n\n\n\n

\uba38\uc2e0\ub7ec\ub2dd\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \ub9e4\uccb4\ub4e4\uc740 \uc704\uc640 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0 \ub178\ucd9c \ubc0f \uc774\ud6c4\uc758 \uc720\uc785 \ubc0f \uc804\ud658\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0\ub9cc, \uba38\uc2e0\ub7ec\ub2dd\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub418\uc9c0 \uc54a\ub294 \ub9e4\uccb4\ub294 \uc57d\uac04 \ub2e4\ub985\ub2c8\ub2e4. \ub124\uc774\ubc84 \ud30c\uc6cc\ub9c1\ud06c\ub294 \uc804\ud658\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc720\uc800\ub4e4\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ud0c0\uac9f\ud305 \ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uc0c1\uc704 \ub178\ucd9c\uc774 \ub418\uba74 CVR\uc774 \ub354 \ub192\uc744 \uac83\uc774\ub77c\ub294 \uac00\uc815\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc774\uc640 \ube44\uc2b7\ud558\uac8c DA \ub9e4\uccb4 \uc911\uc5d0\uc11c\ub3c4 \uc804\ud658\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc720\uc800\ub4e4\uc744 \ucc3e\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 \uba3c\uc800 \uc720\uc785\uc744 \uc2dc\ud0a4\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc804\ud658\uc740 \ub098\uc911\uc5d0 \uc0dd\uac01\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uac80\uc0c9 \uacb0\uacfc \uc0c1\uc704 \ub178\ucd9c\uc744 \ud558\uac70\ub098, \uc720\uc785\uc5d0 \uc801\ud569\ud55c \uad11\uace0\ub97c \uc138\ud305\ud558\uc600\uc744 \ub54c CPM\uc740 \ub192\ub354\ub77c\ub3c4 CTR\uc774 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc218\uc900\uc73c\ub85c \ud615\uc131<\/strong>\ub418\uc5b4\uc57c \ud560 \uac83\uc774\uba70 CVR\uc740 RTB \uc2dc\uc2a4\ud15c\uc758 \uc131\ub2a5\ubcf4\ub2e4\ub294 \uad11\uace0 \uc790\uccb4\uc758 \ub9e4\ub825\uacfc \uc0c1\uc138 \ud398\uc774\uc9c0\uc5d0\uc11c\uc758 \uc124\ub4dd\ub825\uc5d0 \ub354 \ud070 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

RTB\uc2dc\uc2a4\ud15c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc870\uac74\ub4e4<\/strong><\/h2>\n\n\n\n

\ub204\uad6c\uc5d0\uac8c \ub178\ucd9c\ud560 \uac83\uc778\uac00<\/h3>\n\n\n\n

\uad11\uace0\uac00 \ub178\ucd9c\ub420 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub530\ub77c RTB \uc2dc\uc2a4\ud15c\uc774 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc720\uc800\ub4e4\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc5bc\ub9c8\ub098 \uc798 \uad6c\uc870\ud654\ud558\uc5ec \uc815\ub9ac\ud558\uace0, RTB \uc54c\uace0\ub9ac\uc998\uc744 \uc798 \uc9dc\ub290\ub0d0\uc5d0 \ub530\ub77c \uc2dc\uc2a4\ud15c\uc758 \uc131\uacfc\uac00 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4 \ub0b4\uc758 \uc720\uc800 \uc561\ud2f0\ubca0\uc774\uc158 \ubc0f \ud589\ub3d9\uc758 \uae4a\uc774\uac00 \uae4a\uc744\uc218\ub85d \ub370\uc774\ud130\ub97c \uad6c\uc870\ud654\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\uac00 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ubb34\uc5c7\uc744 \ub178\ucd9c\ud560 \uac83\uc778\uac00<\/h3>\n\n\n\n

\uad11\uace0 \uc18c\uc7ac\uac00 \uac00\uc9c4 \uc131\uaca9\uc5d0 \ub530\ub77c RTB \uc2dc\uc2a4\ud15c\uc774 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc758 \uc608\uc0c1 \ubc18\uc751\ub960(eCTR, eCVR \ub4f1)\uc5d0 \ub530\ub77c \uc2dc\uc2a4\ud15c\uc740 \uad11\uace0\ub97c \ub204\uad6c\uc5d0\uac8c \uc5bc\ub9c8\ub098 \ub9ce\uc774, \ube60\ub974\uac8c \ub178\ucd9c\ud560 \uac83\uc778\uc9c0 \uacb0\uc815\ud558\uace0 \ub370\uc774\ud130 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc544 \uad11\uace0 \uac8c\uc7ac\ub97c \uace0\ub3c4\ud654\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5b4\ub514\uc5d0 \ub178\ucd9c\ud560 \uac83\uc778\uac00<\/h3>\n\n\n\n

\uc2dc\uc2a4\ud15c\uc774 \uac00\uc9c4 \ub2e4\uc591\ud55c \ud615\ud0dc\uc758 \uad11\uace0 \uac8c\uc7ac \uc9c0\uba74\uc5d0 \ub530\ub77c RTB \uc2dc\uc2a4\ud15c\uc774 \uc601\ud5a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\ub4dc \uad11\uace0, \ub124\ud2b8\uc6cc\ud06c \uad11\uace0, \uac80\uc0c9 \uad11\uace0 \ub4f1 \ud615\ud0dc\uc5d0 \ub530\ub77c \uc601\ud5a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc73c\uba70, \ub611\uac19\uc740 \ud53c\ub4dc \uad11\uace0\ub77c\ub3c4 \uc774\ubbf8\uc9c0 \ud53c\ub4dc\uc640 \ub3d9\uc601\uc0c1 \ud53c\ub4dc\uc77c \ub54c, \ub611\uac19\uc740 \ub124\ud2b8\uc6cc\ud06c \uad11\uace0\uc5ec\ub3c4 \ud3ec\ud138 \uc0ac\uc774\ud2b8\uc640 \ube14\ub85c\uadf8 \uac8c\uc7ac \uc9c0\uba74\uc77c \ub54c \uc2dc\uc2a4\ud15c\uc5d0 \ud53c\ub4dc\ubc31\ub418\ub294 \uad11\uace0 \uacb0\uacfc \ub370\uc774\ud130\uac00 \ub2ec\ub77c\uc9c8 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uac04 \ub0b4 \uc608\uc0b0 \uc9c0\ucd9c\uc744 \uc5b4\ub5bb\uac8c \uc870\uc815\ud560 \uac83\uc778\uac00<\/h3>\n\n\n\n

\uc608\uc0b0 \uc9c0\ucd9c \uc870\uc815\uc740 \uad11\uace0 \uad00\ub9ac\uc790\uac00 \ub9e4\ub274\uc5bc\ub85c \uc870\uc815\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \uace0\ub3c4\ud654\ud558\uace0 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc5d0\uc11c\ub294 \ud398\uc774\uc2f1 \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud398\uc774\uc2f1\uc774\ub780 \uc2dc\uc2a4\ud15c\uc774 \ubaa9\ud45c \ub2ec\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc8fc\uc5b4\uc9c4 \uc608\uc0b0\uc744 \ubd84\ubc30\ud558\uc5ec \uc720\uc800 \uc720\uc785\ub7c9\uc744 \uc870\uc815\ud558\ub294 \uc54c\uace0\ub9ac\uc998\uc73c\ub85c, \uc9e7\uc740 \uae30\uac04 \ub3d9\uc548 \uc720\uc800 \uc720\uc785\uc744 \ud06c\uac8c \ub298\ub9b4 \uc218\ub3c4 \uc788\uace0 \uc904\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc704 \uc694\uc18c\ub4e4\uc740 \uacb0\uad6d eCTR\uacfc eCVR\uc744 \ucd94\uc815\ud558\uace0, \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc608\uc0b0\uc744 \ubc30\ubd84\ud558\uae30 \uc704\ud574 RTB \uc2dc\uc2a4\ud15c\uc744 \uc870\uc815\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc774\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/strong>\uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc870\uac74\ub4e4\uc744 \ubcc0\uacbd\ud558\uc600\uc744 \ub54c \uc5b4\ub5a4 \ubcc0\ud654\ub4e4\uc774 \uc77c\uc5b4\ub098\ub294\uc9c0 \uc815\ub9ac\ud558\uace0, \uadf8\ub7ec\ud55c \ubcc0\ud654\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc870\ud569\ub418\uc5c8\uc744 \ub54c \uae30\ub300\ud6a8\uacfc\uac00 \uadf9\ub300\ud654\ub420\uc9c0 \ud14c\uc2a4\ud2b8\uc14b \uc124\uacc4\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc740 \uad11\uace0 \ub9e4\uccb4\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uc5f0\uacb0\uc774 \ub429\ub2c8\ub2e4. \uacb0\uad6d RTB\uc2dc\uc2a4\ud15c\uacfc \uad11\uace0 \ub9e4\uccb4\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc740 \ub5c4 \uc218 \uc5c6\ub294 \uad00\uacc4\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

RTB\uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uad11\uace0\uac00 \uac8c\uc7ac\ub420 \ub54c \ud06c\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\ud56d\ub4e4\uc774 \uacb0\uc815\ub41c\ub2e4<\/h3>\n\n\n\n

1. \ucea0\ud398\uc778 \ubaa9\ud45c: \ub178\ucd9c\/\ud074\ub9ad\/\uc804\ud658\/\uae30\ud0c0 \ubaa9\ud45c \uc911 \ubb34\uc5c7\uc744 \uadf9\ub300\ud654\ud560 \uac83\uc778\uac00?
2. \uc720\uc800 \uc138\uadf8\uba3c\ud2b8: \uad11\uace0 \uae30\ub300\ud6a8\uacfc\uac00 \uac00\uc7a5 \ub192\uc744 \uac83\uc73c\ub85c \ud310\ub2e8\ub41c \uc720\uc800 \uc138\uadf8\uba3c\ud2b8
3. \uad11\uace0\uc758 eCTR & eCVR: \uc81c\uc57d\uc870\uac74 \ud558\uc5d0\uc11c \uad11\uace0\ub97c \ub178\ucd9c\ud558\uc600\uc744 \ub54c CTR, CVR \ucd94\uc815\uce58
4. \uc131\uacfc \ub370\uc774\ud130: \uc2e4\uc81c \uad11\uace0 \uc6b4\uc601 \ub370\uc774\ud130(CPM, CTR, CVR, CPC, CPA \ub4f1)
5. \uad11\uace0 \ub178\ucd9c \uc9c0\uba74: \uc2e4\uc81c \uad11\uace0\uac00 \uac8c\uc7ac\ub41c \uad11\uace0\uc9c0\uba74<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uacb0\uc815 \uc0ac\ud56d\ub4e4\uc740 \uac01 \ub9e4\uccb4\uc5d0\uc11c \uc8fc\ub85c \ucea0\ud398\uc778, \uadf8\ub8f9\uc758 \uc138\ud305 \uc635\uc158\uc744 \ubcc0\uacbd\ud568\uc73c\ub85c\uc368 \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\uc758 \ucea0\ud398\uc778, \uadf8\ub8f9 \uc635\uc158\uc758 \uc870\uc815\uc744 \ud1b5\ud574 \ud574\ub2f9 \ub9e4\uccb4\uac00 \uae30\ub300\uace0 \uc788\ub294 RTB \uc2dc\uc2a4\ud15c\uc774 \uc6c0\uc9c1\uc774\ub294 \ubc29\ud5a5\uc131\uc744 \uc870\uc815<\/strong>\ud560 \uc218 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

RTB \uc2dc\uc2a4\ud15c\uacfc \ub9e4\uccb4\uc758 \uc804\ud658 \ucd5c\uc801\ud654 \uc5f0\uacb0<\/h2>\n\n\n\n

\uad11\uace0 \ub9e4\uccb4\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \ub300\ud55c \uc774\ud574\ub294 \ucc28\uce58\ud558\uace0, \uc9c0\uae08\uae4c\uc9c0\uc758 \ub17c\uc758 \uc0ac\ud56d\uc744 \uae30\ubc18\uc73c\ub85c RTB\uc2dc\uc2a4\ud15c\uacfc \ub9e4\uccb4\uc758 \uc804\ud658 \ucd5c\uc801\ud654\ub97c \uc5f0\uacb0\ud574 \ubcf4\uba74 \ub2e4\uc74c\uacfc \uac19\uc774 \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc740 \uc801\uc744 \uc218\ubc16\uc5d0 \uc5c6\uace0 \uc774\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \ub354 \ub192\uc740 CPM\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc \uac04 \uacbd\uc7c1\uc0c1\ud0dc\uac00 \uc788\ub2e4\uace0 \uac00\uc815\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \ubc1c\uc0dd\ud558\uba74 \uc774\ucc28\uac00\uaca9\uacbd\ub9e4\uc5d0 \uae30\ubc18\ud558\uc5ec \ub354 \ub192\uc740 CPM\uc774 \uacb0\uc815\ub429\ub2c8\ub2e4. \ud0c0\uac9f\uc758 \ud06c\uae30\uc640 \uc0c1\uad00\uc5c6\uc774 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uae30 \ub9c8\ub828\uc778\ub370, \uc774 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ud310\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ub9ce\ub2e4\uba74 CPM\uc740 \uc62c\ub77c\uac00\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc870\uae08 \ub354 \ub098\uc544\uac00\uc11c \ub9cc\uc57d \ub0b4\uac00 \ud0c4\uc0b0\uc218\ub97c \ud310\ub9e4\ud55c\ub2e4\uba74 \ub098\uc758 \uacbd\uc7c1\uc790\ub294 \ud0c4\uc0b0\uc218 \ud68c\uc0ac\ub9cc \uc788\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud0c4\uc0b0\uc218\uc640 \ube44\uc2b7\ud55c \ucf5c\ub77c, \uc74c\ub8cc\uc218, \ubb3c, \uc5b4\uca4c\uba74 \uc624\uc774\ub098 \uade4\ucc98\ub7fc \uacfc\uc999\uc774 \ud48d\ubd80\ud55c \uacfc\uc77c\uc744 \ud30c\ub294 \ud68c\uc0ac\ub4e4\ub3c4 \ud568\uaed8 \uacbd\uc7c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c\ub294 \ub098\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \ub2c8\uce58\ud558\ub2e4\uace0 \ud574\uc11c \uadf8 \ub2c8\uce58\ud55c \ud0c0\uac9f\uc5d0 \ub300\ud574 \uad11\uace0 \uad6c\uc88c\ub97c \ub3c5\uc810\ud560 \uc218 \uc5c6\uace0 \ud56d\uc0c1 \uacbd\uc7c1\uc740 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uba54\ud0c0, \uad6c\uae00 \uc560\uc988 \ud639\uc740 \uae30\ud0c0 \uace0\uc131\ub2a5\uc758 \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654 \uc5d4\uc9c4\uc744 \uae30\ubc18\uc73c\ub85c \uad11\uace0\ud558\ub294 \ub9e4\uccb4\uc5d0\uc11c\ub294 \uc804\ud658 \ucd5c\uc801\ud654 \uad11\uace0\ub97c \uc9d1\ud589\ud568\uc73c\ub85c\uc368 \uace0\uac00\uce58 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0\uc790 \uc2dc\ub3c4 \ud558\uac8c \ub418\uba70, \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub9e4\uccb4 \uc804\ubc18\uc758 CPM\uc740 \uc810\uc810 \ub192\uc544\uc9c0\uac8c \ub429\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uc804\ud658 \ucd5c\uc801\ud654\ub97c \ud558\ub824\uba74, \ub9e4\uccb4 \uc790\uccb4\uc758 RTB\uc2dc\uc2a4\ud15c \uc54c\uace0\ub9ac\uc998\uacfc \uc804\ud658 \ucd5c\uc801\ud654 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uace0\ub3c4\ud654<\/strong>\ub418\uc5b4 \uc720\ud6a8\ud55c \ud0c0\uac9f\uc5d0\uac8c \uc720\ud6a8\ud55c \uad11\uace0\ub97c \uc801\uc808\ud558\uac8c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ube44\uc6a9\uc774 \ub5a8\uc5b4\uc9c0\uac70\ub098, \uac15\ud55c \uacbd\uc7c1 \uac15\ub3c4\ub97c \uc81c\uc57d\uc870\uac74\uc73c\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \ub9e4\uccb4\uc758 \uae30\ub2a5\uc744 \uc644\uc804\ud788 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc6b4\uc601 \ucd5c\uc801\ud654 \ud14c\uc2a4\ud2b8<\/strong>\ub97c \uc9c4\ud589\ud558\uac70\ub098, \uacbd\uc7c1\uc790\ub4e4\uc5d0 \ube44\ud574 \uc804\ud658\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ub0bc \uc218 \uc788\ub294 \uac15\ub825\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uac1c\ubc1c<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc6d0\ub9ac\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uae30<\/p>\n","protected":false},"author":4,"featured_media":6603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[241,242,243,112,108],"class_list":["post-6577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-241","tag-rtb","tag-real-time-bidding","tag-112","tag-108"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-scaled.jpg",2560,1695,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-300x199.jpg",300,199,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-768x509.jpg",768,509,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-goumbik-590041-1024x678.jpg",1024,678,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-13","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":241,"name":"\ub514\uc9c0\ud138 \uad11\uace0","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0","term_group":0,"term_taxonomy_id":241,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"297"},{"term_id":242,"name":"RTB","slug":"rtb","term_group":0,"term_taxonomy_id":242,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"298"},{"term_id":243,"name":"Real Time 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