{"id":6547,"date":"2025-02-12T15:00:00","date_gmt":"2025-02-12T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6547"},"modified":"2026-03-06T15:09:59","modified_gmt":"2026-03-06T06:09:59","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ed%99%98%ea%b2%bd%ec%97%90%ec%84%9c%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%a9%ec%96%b4%ec%a7%91","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/%eb%94%94%ec%a7%80%ed%84%b8-%ed%99%98%ea%b2%bd%ec%97%90%ec%84%9c%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%a9%ec%96%b4%ec%a7%91\/","title":{"rendered":"\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\uc9d1"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 41\ubd84<\/p>\n\n\n\n

\uc774\ubc88 \uc544\ud2f0\ud074\uc740 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \ub54c \uc54c\uc544\ub450\uc5b4\uc57c \ud560 \uae30\ubcf8 \uc6a9\uc5b4\ub4e4\uc744 1~3\uc904 \ub0b4\uc678\ub85c \uc124\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6a9\uc5b4\ub4e4\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub97c \ud574 \ub098\uac08 \uc608\uc815\uc774\ub2c8, \uc5c5\ubb34\ub97c \uc9c4\ud589\ud558\uc2e4 \ub54c \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc73c\uba74 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Editor<\/mark> \uae40\uad11\uc218(BAT \uc5d0\uc774\uc804\uc2dc \ubd80\ubb38 \ub300\ud45c)<\/p>\n\n\n\n

\n\n\n\n

\uc9c0\ud45c \uad00\ub828 \uc6a9\uc5b4<\/h1>\n\n\n\n

1. KPI(Key Performacne Indicator):<\/strong> \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c, \ub9c8\ucf00\ud305 \ubc0f \uad11\uace0\ub97c \uc9d1\ud589\ud558\uba74\uc11c \ucd5c\uc885\uc801\uc73c\ub85c \ub2ec\uc131\ud574\uc57c \ud558\ub294 \ud558\ub098\uc758 \uc9c0\ud45c\ub97c \ub73b\ud569\ub2c8\ub2e4. CPA, ROAS, \ud68c\uc6d0\uac00\uc785 \uac74\uc218, \uad6c\ub9e4 \uac74\uc218 \ub4f1 \ub2e4\uc591\ud558\uac8c \uc0b0\uc815<\/p>\n\n\n\n

2. Reach:<\/strong> \ub3c4\ub2ec, \uad11\uace0\uac00 \ub178\ucd9c\ub41c \ucd1d \uc0ac\ub78c\uc218, \uad11\uace0\uac00 1,000\uba85\uc5d0\uac8c 1,500\ud68c \ub178\ucd9c\ub418\uc5c8\ub2e4\uba74 \ub3c4\ub2ec\uc740 1,000<\/strong><\/p>\n\n\n\n

3. Impression:<\/strong> \ub178\ucd9c, \uad11\uace0\uac00 \ub178\ucd9c\ub41c \ucd1d\ud69f\uc218, \uad11\uace0\uac00 1,000\uba85\uc5d0\uac8c 1,500\ud68c \ub178\ucd9c\ub418\uc5c8\ub2e4\uba74 \ub178\ucd9c\uc740 1,500<\/strong><\/p>\n\n\n\n

4. Frequency:<\/strong> \ube48\ub3c4, 1\uc778\ub2f9 \ud3c9\uade0 \uad11\uace0 \ub178\ucd9c \uc218, \uad11\uace0\uac00 1,000\uba85\uc5d0\uac8c 1,500\ud68c \ub178\ucd9c\ub418\uc5c8\ub2e4\uba74 \ube48\ub3c4\ub294 1.5<\/strong><\/p>\n\n\n\n

5. Click:<\/strong> \ud074\ub9ad, \ub178\ucd9c\ub41c \uad11\uace0\ub97c \ud074\ub9ad\ud55c \ucd1d\ud69f\uc218<\/p>\n\n\n\n

6. Spending:<\/strong> \uad11\uace0\ube44, Ad Spending, \uad11\uace0 \ub9e4\uccb4\uc5d0 \uc0ac\uc6a9\ub41c \ucd1d\uad11\uace0\ube44<\/p>\n\n\n\n

7. Conversion:<\/strong> \uc804\ud658, \uad6c\ub9e4, \ud68c\uc6d0\uac00\uc785, \ub79c\ub529\ud398\uc774\uc9c0 \uc870\ud68c, \ud398\uc774\uc9c0 \ubdf0 5\ud68c \uc774\uc0c1 \ub4f1 \uc720\uc800\ub85c \ud558\uc5ec\uae08 \ucd5c\uc885\uc801\uc73c\ub85c \ub2ec\uc131\uc2dc\ud0a4\ub824\uace0 \uc720\ub3c4\ud558\ub294 \uc6f9\/\uc571 \ub0b4 \ud589\ub3d9 \ubaa9\ud45c. \uc804\ud658 \ucd5c\uc801\ud654\uc758 \uae30\uc900<\/p>\n\n\n\n

8. Sales:<\/strong> \ub9e4\ucd9c. \uc6f9\/\uc571 \ub0b4\uc5d0\uc11c \uc720\uc800\uac00 \uad6c\ub9e4\ud55c \ucd1d\ub9e4\ucd9c\uc561<\/p>\n\n\n\n

9. CPM(Cost Per Mille):<\/strong> 1,000\ud68c \ub178\ucd9c \ub2f9 \ube44\uc6a9, \uad11\uace0\ube44\/\ub178\ucd9c \uc218 x 1,000<\/strong><\/p>\n\n\n\n

10. CTR(Click Through Rate):<\/strong> \ub178\ucd9c \ub300\ube44 \ud074\ub9ad\uc758 \ube44\uc728, \ud074\ub9ad \uc218\/\ub178\ucd9c \uc218 x 100<\/strong><\/p>\n\n\n\n

11. CVR(Conversion Rate):<\/strong> \ud074\ub9ad \ub300\ube44 \uc804\ud658\uc758 \ube44\uc728, \uc804\ud658 \uc218\/\ud074\ub9ad \uc218 x 100<\/strong><\/p>\n\n\n\n

12. CR(Conversion Rate):<\/strong> CVR\uacfc \ub3d9\uc77c\ud558\ub098, \ub54c\uc5d0 \ub530\ub77c CR\uc774\ub77c\uace0 \ud45c\uae30<\/p>\n\n\n\n

13. ROAS(Return On Ad Spend):<\/strong> \ud22c\uc785 \uad11\uace0\ube44 \ub300\ube44 \ub2ec\uc131 \ub9e4\ucd9c\uc561, \ub9e4\ucd9c\uc561\/\uad11\uace0\ube44 x 100<\/strong><\/p>\n\n\n\n

14. ROI(Return On Investment):<\/strong> \ud22c\uc785 \ube44\uc6a9 \ub300\ube44 \ub2ec\uc131 \ub9e4\ucd9c\uc561, \uc5ec\uae30\uc11c \ud22c\uc785\ube44\uc6a9\uc740 \uad11\uace0\ube44\ub97c \ud3ec\ud568\ud55c \ubaa8\ub4e0 \ubcc0\ub3d9\ube44\uc640 \uace0\uc815\ube44\ub97c \uc77c\uceeb\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ub9e4\ucd9c\uc561\/\ud22c\uc785\uc561 x 100<\/strong><\/p>\n\n\n\n

15. \uacf5\ud5cc\uc774\uc775:<\/strong> \uc81c\ud488 \uac00\uaca9 – \ubcc0\ub3d9\ube44<\/strong>, \uc5ec\uae30\uc11c \ubcc0\ub3d9\ube44\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

16. \ud55c\uacc4\uc774\uc775: \ud55c\uacc4\uc218\uc775 – \ube44\uc6a9<\/strong>, \ud55c \uac1c \ucd94\uac00 \ud310\ub9e4\ub2f9 \uc774\uc775\uc758 \uc99d\ubd84<\/p>\n\n\n\n

17. \ub9c8\uc9c4\uc728:<\/strong> \ud558\ub098\uc758 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uc600\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc774\uc775\ub960, (\uc81c\ud488 \uac00\uaca9 – \ubcc0\ub3d9\ube44 – \uace0\uc815\ube44) \/ \uc81c\ud488 \uac00\uaca9<\/strong><\/p>\n\n\n\n

18. CPC(Cost Per Click):<\/strong> \ud074\ub9ad\ub2f9 \ube44\uc6a9, \uad11\uace0\ube44\/\ud074\ub9ad \uc218<\/strong><\/p>\n\n\n\n

19. CPI(Cost Per Install):<\/strong> \uc571 \uc124\uce58\ub2f9 \ube44\uc6a9, \uad11\uace0\ube44\/\uc571 \uc124\uce58 \uc218<\/strong><\/p>\n\n\n\n

20. CPA(Cost Per Action):<\/strong> \uc804\ud658\ub2f9 \ube44\uc6a9, \ud558\ub098\uc758 \ubaa9\ud45c \uc804\ud658\uc744 \uc77c\uc73c\ud0a4\ub294\ub370 \ub4e4\uc5b4\uac04 \ube44\uc6a9\uc744 \ub9d0\ud558\uba70, \uc804\ud658\uc740 \uc571 \uc124\uce58, \ud68c\uc6d0\uac00\uc785, \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30, \ud639\uc740 \uc571 \ub0b4\uc758 \ud2b9\uc815\ud55c \uc561\uc158\uc744 \uc815\uc758\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ube44\/\uc804\uc218<\/strong><\/p>\n\n\n\n

21. CAC(Customer Acquisition Cost):<\/strong> \ud55c \uba85\uc758 \uc720\ub8cc \uacb0\uc81c\uc790\ub97c \ud68d\ub4dd\ud558\ub294 \ub370 \ud544\uc694\ud55c \ube44\uc6a9, \uc5ec\uae30\uc11c \ube44\uc6a9\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uad11\uace0\ube44\ub97c \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \ube44\uc6a9\/\ud68d\ub4dd\uc720\uc800 \uc218<\/strong><\/p>\n\n\n\n

22. LTV(Life Time Value):<\/strong> \ud55c \uba85\uc758 \uc720\uc800\uac00 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc644\uc804\ud788 \uc774\ud0c8\ud558\uae30 \uc804\uae4c\uc9c0 \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uac00\uce58\uc758 \ucd1d \ud06c\uae30\ub97c \ub73b\ud569\ub2c8\ub2e4. LTV\ub97c \uc0b0\uc815\ud558\ub294 \uacf5\uc2dd\uc740 \ub2e4\uc591\ud558\uba70, CAC\uc640 \ube44\uad50\ud558\uc5ec CAC < LTV<\/strong>\uc778 \uacbd\uc6b0 \uc11c\ube44\uc2a4\ub294 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\uace0 \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

23. CPV(Cost Per View):<\/strong> \ubdf0 \ub2f9 \ube44\uc6a9, \ub3d9\uc601\uc0c1 \uad11\uace0\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \uc9c0\ud45c\ub85c, \uc77c\ubc18\uc801\uc73c\ub85c 15\ucd08 \uc774\uc0c1 \uc601\uc0c1 \uc2dc\uc815 \ud639\uc740 \uc601\uc0c1 \uc804\uccb4\ub97c \uc2dc\uccad\ud558\uc600\uc744 \ub54c 1 view\uac00 \uce74\uc6b4\ud305\ub429\ub2c8\ub2e4. \uad11\uace0\ube44\/\ubdf0 \uc218<\/strong><\/p>\n\n\n\n

24. CPVC(Cost Per View or Click):<\/strong> \ubdf0 or \ud074\ub9ad\ub2f9 \ube44\uc6a9, \ub3d9\uc601\uc0c1 \uad11\uace0\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \uc9c0\ud45c\ub85c \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \ud1b5\ud574 \uc77c\uc5b4\ub09c \ubdf0\uc640 \ud074\ub9ad\uc744 \uc77c\uc73c\ud0a4\ub294\ub370 \ub4e4\uc5b4\uac04 \ube44\uc6a9\uc744 \ub73b\ud569\ub2c8\ub2e4. \uad11\uace0\ube44\/(\ubdf0 \uc218 + \ud074\ub9ad \uc218)<\/strong><\/p>\n\n\n\n

25. CPS(Cost Per Sales):<\/strong> \uad6c\ub9e4 \ub2f9 \uacfc\uae08. \uad6c\ub9e4 1\uac74\uc774 \uc77c\uc5b4\ub0a0 \ub54c\ub9c8\ub2e4 \uc815\ud574\uc9c4 \uae08\uc561\uc744 \uacfc\uae08\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 CPS\ub97c 10,000\uc6d0\uc73c\ub85c \ubbf8\ub9ac \uc815\ud574 \ub193\ub294\ub2e4\uba74, \uad6c\ub9e4\uae4c\uc9c0 \ub4e4\uc5b4\uac04 \ube44\uc6a9\uc774 15,000\uc6d0\uc774\ub354\ub77c\ub3c4 10,000\uc6d0\ub9cc \uacfc\uae08\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

26. CPP(Cost Per Peirod):<\/strong> \uae30\uac04\ub2f9 \uacfc\uae08. \uc77c\uc815 \uae30\uac04\uc744 \uc815\ud558\uace0 \ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 \uace0\uc815\ub41c \uae08\uc561\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \ud615\ud0dc. CPT(Cost Per Time), CPD(Cost Per Day)<\/strong> \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

27. AOV(Average Order Value):<\/strong> 1\ud68c \uad6c\ub9e4\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ub2e8\uac00, \uac1d\ub2e8\uac00\uc640 \ub3d9\uc77c\ud55c \uc758\ubbf8\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ucd1d\uad6c\ub9e4\uc561 \/ \ucd1d\uad6c\ub9e4 \uc218<\/strong><\/p>\n\n\n\n

28. eCPM, eCPC \ub4f1 \uae30\ud0c0 e\uc9c0\ud45c:<\/strong> \uae30\ub300(expectated) CPM, \uae30\ub300 CPC \ub4f1 \ubbf8\ub514\uc5b4\ubbf9\uc2a4 \uc0b0\uc815 \uc2dc \ud5a5\ud6c4 \uad11\uace0 \uc9d1\ud589 \uc2dc\uc810\uc5d0\uc11c \uae30\ub300\ub418\ub294 \uac01 \uc9c0\ud45c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2e4\uc81c \uadf8\ub300\ub85c \ubc1c\uc0dd\ud560 \uac83\uc774\ub77c\uace0 \uc644\uc804\ud788 \uae30\ub300\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2dc\ubbac\ub808\uc774\uc158 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

29. Acquisition(\ud68d\ub4dd):<\/strong> \uadf8\ub85c\uc2a4 \ud574\ud0b9 \ud37c\ub110\uc5d0\uc11c \uc720\uc800\ub97c \uc720\uc785\uc2dc\ud0a4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc720\uc800\ub97c \uc720\uc785\uc2dc\ucf30\ub098\ub97c \ubcf4\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

30. Activation(\ud65c\uc131\ud654)<\/strong>: \uadf8\ub85c\uc2a4 \ud574\ud0b9 \ud37c\ub110\uc5d0\uc11c \ud65c\uc131 \uc720\uc800\ub97c \uc5bc\ub9c8\ub098 \ub9ce\uc774 \ub9cc\ub4e4\uc5c8\ub0d0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud65c\uc131 \uc720\uc800\uc758 \uc815\uc758\ub294 \uc11c\ube44\uc2a4\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n

31. Retention(\uc720\uc9c0):<\/strong> \uadf8\ub85c\uc2a4 \ud574\ud0b9 \ud37c\ub110\uc5d0\uc11c \ud65c\uc131 \uc720\uc800\ub97c \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uc720\uc9c0\uc2dc\ud0a4\ub290\ub0d0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub9ac\ud150\uc158 \uc9c0\ud45c\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\uc758 \uc0dd\uba85\ub825\uc774 \uacb0\uc815\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

32. Revenue(\ub9e4\ucd9c):<\/strong> \uadf8\ub85c\uc2a4 \ud574\ud0b9 \ud37c\ub110\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud310\ub9e4\ub97c \uc77c\uc73c\ucf30\ub0d0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

33. Referral(\ucd94\ucc9c):<\/strong> \uadf8\ub85c\uc2a4 \ud574\ud0b9 \ud37c\ub110\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ucd94\ucc9c\uc774 \ubc1c\uc0dd\ud588\ub0d0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucd94\ucc9c\uc774 \ub9ce\uc774 \ubc1c\uc0dd\ud574\uc57c \uc11c\ube44\uc2a4\uac00 \uc131\uc7a5 \ub8e8\ud504\uc5d0 \ub4e4\uc5b4\uc124 \uc218 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

34. PV(Page View):<\/strong> \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \uc720\uc800\ub4e4\uc774 \uba87 \uac1c\uc758 \ud398\uc774\uc9c0\ub97c \ubcf4\uc558\ub294\uc9c0 \ub098\ud0c0\ub0b4\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ucd1d PV\ub97c \ubcf4\ub294 \uac83\ubcf4\ub2e4 \uc778\ub2f9 \ud3c9\uade0 PV\ub97c \ubcf4\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ucd1d\ud398\uc774\uc9c0\ubdf0 \uc218 \/ \uc720\uc785\uc790 \uc218<\/strong><\/p>\n\n\n\n

35. UV(Unique View):<\/strong> PV\ubcf4\ub2e4 \ub354 \uc5c4\uaca9\ud55c \ud398\uc774\uc9c0 \ubdf0 \uc9c0\ud45c\ub85c \ud55c \ud398\uc774\uc9c0\ub97c \uc5ec\ub7ec \ubc88 \ubcf4\ub354\ub77c\ub3c4 1 UV\ub85c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

36. DAU(Daily Action User):<\/strong> \uc77c\ubcc4 \ud65c\uc131 \uc0ac\uc6a9\uc790\uc218, \uae30\uac04 \ub0b4 \ucd1d \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218 \/ \uae30\uac04 \ub0b4 \uc77c \uc218<\/strong><\/p>\n\n\n\n

37. WAU(Weekly Action User):<\/strong> \uc8fc\ubcc4 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218, \uae30\uac04 \ub0b4 \ucd1d \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218 \/ \uae30\uac04 \ub0b4 \uc8fc \uc218<\/strong><\/p>\n\n\n\n

38. MAU(Monthly Action User):<\/strong> \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218, \uae30\uac04 \ub0b4 \ucd1d \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218  \/ \uae30\uac04 \ub0b4 \uac1c\uc6d4 \uc218<\/strong><\/p>\n\n\n\n

39. HAU(Hourly Action User):<\/strong> \uc2dc\uac04\ub2f9 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218, \uae30\uac04 \ub0b4 \ucd1d \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218 \/ \uae30\uac04 \ub0b4 \uc6d4 \uc218<\/strong><\/p>\n\n\n\n

40. \ud65c\uc131 \uc0ac\uc6a9\uc790:<\/strong> \uc571 \uc124\uce58 \ud6c4 \uc571\uc5d0 \ub85c\uadf8\uc778\ud558\uac70\ub098 \uc571\uc744 \uc2e4\ud589\ud55c \ud6c4 \ud2b9\uc815 \ud589\ub3d9\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc720\uc800\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ub85c\uadf8\uc778\uc774 \ud544\uc694 \uc5c6\uc744 \ub54c\ub3c4 \uc788\uace0, \ud2b9\uc815 \ud589\ub3d9\uc740 \uc571 \ubcc4\ub85c \uc815\uc758\ud558\uae30\uc5d0 \ub2e4\ub985\ub2c8\ub2e4. \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc571 \uc124\uce58 \ud6c4 \uc571\uc744 \uc624\ud508\ud558\ub294 \uac83\uae4c\uc9c0\ub97c \ud65c\uc131 \uc0ac\uc6a9\uc790\uc758 \uae30\uc900\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

41. \ucf54\ud638\ud2b8 \ubd84\uc11d(Cohort Analysis):<\/strong> \ucf54\ud638\ud2b8 \ubd84\uc11d, \ucf54\ud638\ud2b8\ub294 \ud2b9\uc815 \ud2b9\uc9d5\uc744 \uacf5\uc720\ud558\ub294 \uc138\uadf8\uba3c\ud2b8\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud2b9\uc815 \uae30\uac04 \ub0b4\uc758 \ud2b9\uc815 \uc0ac\uc6a9\uc790\uad70\uc758 \ub9ac\ud150\uc158\uc728\uc744 \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

42. ICE \ud504\ub808\uc784\uc6cc\ud06c:<\/strong> Impact(\uc2e4\ud5d8\uc758 \uc601\ud5a5\ub825), Confidence(\uc2e4\ud5d8\uc5d0 \ub300\ud55c \uc131\uacf5 \ud655\uc2e0), Ease(\uc5bc\ub9c8\ub098 \uc27d\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub294\uc9c0)<\/strong>\ub97c \uac01\uac01\uc758 \ud2b9\uc131\uc73c\ub85c \ud558\ub294 \uc2e4\ud5d8 \uac00\uc124 \ube44\uad50 \ud504\ub808\uc784\uc6cc\ud06c. ICE \uc9c0\ud45c\ub97c \ud569\uc0b0\ud558\uc5ec \uac00\uc7a5 \uc810\uc218\uac00 \ub192\uc740 \uac00\uc124\uc744 \uba3c\uc800 \uc2e4\ud5d8\ud55c\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc810\uc218\uac00 \uac19\uc744 \ub54c Ease \uc810\uc218\uac00 \ub192\uc740 \uc21c\uc11c\ub85c \uc2e4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

43. \ubd81\uadf9\uc131 \uc9c0\ud45c:<\/strong> \ub2ec\uc131\ud574\uc57c \ud558\ub294 \ub2e8 \ud558\ub098\uc758 \uc9c0\ud45c. \uc774\ubbf8 \uc124\uc815\ub418\uc5b4 \uc788\ub294 \ub2e8\uc77c \uc9c0\ud45c\ub97c \ubd81\uadf9\uc131 \uc9c0\ud45c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uace0, \uc218\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\uc11c \uc0c8\ub85c\uc6b4 \ubd81\uadf9\uc131 \uc9c0\ud45c\ub97c \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc5d0\uc11c \ucd5c\uc885\uc801\uc778 \ubaa9\ud45c\ub85c \uc124\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

44. \uc774\ud0c8\ub960(Bounce Rate):<\/strong> \uc11c\ube44\uc2a4\uc758 \ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \ub79c\ub529\ud55c \ud6c4 \uc544\ubb34\ub7f0 \uc0c1\ud638\uc791\uc6a9(\uc774\ubca4\ud2b8) \uc5c6\uc774 \uc11c\ube44\uc2a4 \ubc16\uc73c\ub85c \ub098\uac00\ub294 \uc0ac\ub78c\ub4e4\uc758 \ube44\uc728\uc785\ub2c8\ub2e4. \ud398\uc774\ub4dc \uad11\uace0\ub97c \ub9ce\uc774 \uc9d1\ud589\ud560\uc218\ub85d \uc774\ud0c8\ub960\uc740 \ub192\uc544\uc9c0\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ub960 \uc790\uccb4\uc758 \ud06c\uae30\ubcf4\ub2e4, \uc9c0\uc18d\uc801\uc73c\ub85c \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

45. \uc138\uc158(Session):<\/strong> \uc6f9\ub85c\uadf8 \ubd84\uc11d\uc5d0\uc11c \ubd84\uc11d\uc758 \uac00\uc7a5 \uae30\ubcf8 \ub2e8\uc704. \ud55c \uc0ac\ub78c\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub79c\ub529\ud558\uc5ec \ud589\ub3d9\uc744 \uc9c0\uc18d\ud558\ub294 \uc2dc\uac04\uc758 \ub2e8\uc704\ub85c, \uc544\ubb34 \ud589\ub3d9\uc744 \ud558\uc9c0 \uc54a\uace0 30\ubd84\uc744 \ubcf4\ub0b4\uac70\ub098, \uc11c\ube44\uc2a4 \ubc16\uc73c\ub85c \uc774\ud0c8\ud560 \uacbd\uc6b0 \uc138\uc158\uc740 \uc885\ub8cc\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

46. \ud788\ud2b8(HIT):<\/strong> \ubc29\ubb38\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc218\ud589\ud558\ub294 \ubaa8\ub4e0 \uac1c\ubcc4 \uc0c1\ud638\uc791\uc6a9. \uc6f9\ud398\uc774\uc9c0 \uc720\uc785, \ud2b9\uc815 \ubc84\ud2bc \ud074\ub9ad \ub4f1\uc774 \ubaa8\ub450 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc138\uc158\uc774 1\uc774\uc5b4\ub3c4 \ud788\ud2b8\ub294 \uc218\uc2ed, \uc218\ubc31, \uc218\ucc9c\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

47. \ud3c9\uade0 \uc138\uc158 \uc2dc\uac04:<\/strong> \uc6f9\/\uc571 \ub0b4\uc5d0 \uc720\uc785\ub41c \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ud3c9\uade0\uc801\uc73c\ub85c \uc138\uc158\uc744 \uc720\uc9c0\ud558\ub294 \uc2dc\uac04. \ucd1d \uc138\uc158 \uc2dc\uac04 \/ \ucd1d \uc720\uc800 \uc218<\/strong><\/p>\n\n\n\n

48. Dimension(\ucc28\uc6d0):<\/strong> \uc22b\uc790\ub97c \ub098\ub204\ub294 \uae30\uc900, \uce74\ud14c\uace0\ub9ac. \uc989 \uc131\ubcc4, \ub098\uc774, \ub514\ubc14\uc774\uc2a4 \uc885\ub958 \uac19\uc740 \ud2b9\uc9d5\ub4e4<\/p>\n\n\n\n

49. Metric(\uce21\uc815\uac12):<\/strong> \ucc28\uc6d0\uc744 \uae30\uc900\uc73c\ub85c \uadf8 \ucc28\uc6d0\uc5d0 \uc18d\ud558\ub294 \uc0ac\ub78c, \ud589\ub3d9 \uc218 \ub4f1. \uc989 \ub0a8\uc790 10\uba85, \uc5ec\uc790 10\uba85, 10\ub300 20\uba85, 20\ub300 30\uba85 \ub4f1\uc73c\ub85c \ud45c\ud604\ud560 \ub54c “\uba85”\uc5d0 \ud574\ub2f9\ud558\ub294 \uac12\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

50. \uc720\uc800(User):<\/strong> \uc6f9\ub85c\uadf8 \ubd84\uc11d\uc5d0\uc11c \uc138\uc158\uc744 \uc77c\uc73c\ud0a4\ub294 \uc0ac\ub78c\uc744 \uc720\uc800\ub85c \uc9c0\uce6d\ud569\ub2c8\ub2e4. \uc138\uc158\uc774 \uc5ec\ub7ec \uac1c\uc5ec\uc11c \uc720\uc800\ub294 1\ub85c \ud2b8\ub798\ud0b9 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

51. \uc774\ubca4\ud2b8(Event):<\/strong> \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \ud55c \uc720\uc800\uac00 \uc77c\uc73c\ud0a4\ub294 \uc0c1\ud638\uc791\uc6a9\uc758 \ub2e8\uc704. \ud2b9\uc815 \ubc84\ud2bc\uc758 \ud074\ub9ad, \uc2a4\ud06c\ub864\ubc14\uc758 \uc62c\ub9bc \ub0b4\ub9bc \ub4f1 \ub2e4\uc591\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \uc774\ubca4\ud2b8\ub85c \uc124\uc815\ud558\uc5ec \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

52. ARPU(Average Revenue Per User):<\/strong> \uace0\uac1d \ud55c \uba85\uc758 \ud3c9\uade0 \uc218\uc775, \ucd1d\ub9e4\ucd9c\/\ucd1d\uace0\uac1d \uc218<\/strong><\/p>\n\n\n\n

53. ARPPU(Average Revenue Per Paying User):<\/strong> \uc720\ub8cc \uace0\uac1d \ud55c \uba85\uc758 \ud3c9\uade0 \uc218\uc775, \ucd1d\ub9e4\ucd9c\/\ucd1d \uc720\ub8cc \uc11c\ube44\uc2a4 \uad6c\ub9e4 \uace0\uac1d<\/strong><\/p>\n\n\n\n

54. PU(Paying User):<\/strong> \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \uacb0\uc81c\ub97c \uc77c\uc73c\ud0a8 \uc720\uc800<\/p>\n\n\n\n

55. CRC(Customer Retention Cost):<\/strong> \uc720\uc800 \uc720\uc9c0 \ube44\uc6a9. \ub9ac\ud150\uc158 \ube44\uc6a9\uc73c\ub85c \ubcf4\uc544\ub3c4 \ubb34\ubc29\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

56. \uc624\ud508\uc728:<\/strong> \uc77c\ubc18\uc801\uc73c\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \ubcf4\ub0b8 \uc774\uba54\uc77c\uc744 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uc624\ud508\ud558\uc600\ub294\uc9c0 \ubcfc \ub54c \uc0ac\uc6a9\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc77c\ubc18 \uc6a9\uc5b4<\/h1>\n\n\n\n

1. \uc804\ud658 \ucd5c\uc801\ud654:<\/strong> \ub9e4\uccb4\uc5d0\uc11c \uc804\ud658\uc73c\ub85c \uc124\uc815\ud55c \ud2b9\uc815 \uc774\ubca4\ud2b8 \uae30\uc900\uc73c\ub85c \uc804\ud658\uc744 \uac00\uc7a5 \ub9ce\uc774 \ubc1c\uc0dd\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9e4\uccb4\uc640 \uad11\uace0 \uc18c\uc7ac\ub97c \uc870\uc815\ud574 \uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

2. \ucd5c\uc801\ud654 \uae30\uc900:<\/strong> \uc804\ud658 \ucd5c\uc801\ud654\uc5d0\uc11c \ucd5c\uc801\ud654 \ub300\uc0c1\uc774 \ub418\ub294 \uc774\ubca4\ud2b8\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ubca4\ud2b8\ub294 \ud2b9\uc815 \ubc84\ud2bc \ud074\ub9ad, \uc0c1\uc138 \ud398\uc774\uc9c0\uc758 \uc77c\uc815 \uc601\uc5ed \uc870\ud68c, \uc2a4\ud06c\ub864 \ub381\uc2a4 \ub4f1 \uc11c\ube44\uc2a4 \ub0b4\uc758 \uc601\uc5ed\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

3. \ud2b8\ub798\ud0b9:<\/strong> \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ud2b9\uc815 \uc774\ubca4\ud2b8\ub4e4\uc774 \ubc1c\uc0dd\ud558\ub294 \uac83\uc744 \ub204\ub77d \uc5c6\uc774 \uc218\uc9d1\ud558\uc5ec \ub9e4\uccb4 \ud639\uc740 \uc6f9\ub85c\uadf8, MMP \uc194\ub8e8\uc158\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc804\uc1a1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9e4\uccb4\ub294 \uc774\ub7ec\ud55c \ud2b8\ub798\ud0b9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc804\ud658 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud558\uba70, \uc6f9\ub85c\uadf8 \ubc0f MMP \uc194\ub8e8\uc158 \ub610\ud55c \ud2b8\ub798\ud0b9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc815\ubcf4\ub97c \ucd95\uc801\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

4. \uc2a4\ud06c\ub9bd\ud2b8:<\/strong> \uac01 \ub9e4\uccb4, \uc194\ub8e8\uc158 \uc0ac\uc5d0\uc11c \uc774\ubca4\ud2b8\ub97c \ud2b8\ub798\ud0b9\ud558\uae30 \uc704\ud574 \uc81c\uacf5\ud558\ub294 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ud615\uc2dd\uc758 \ud568\uc218\uc785\ub2c8\ub2e4. \uc870\ud68c \ubc0f \uc804\ud658\uc744 \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \uc81c\uacf5\ub418\ub294 \uacf5\uc2dd\uc801\uc778 \ud615\uc2dd\uc774 \uc788\uc73c\uba70, \uac1c\ubc1c\uc790 \ubb38\uc11c\ub97c \ud568\uaed8 \ud655\uc778\ud558\uc5ec \uc11c\ube44\uc2a4 \ub0b4\uc758 \uac01 \uc704\uce58\uc5d0 \uc0bd\uc785\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uac1c\ubc1c\uc790\uc758 \ub3c4\uc6c0\uc744 \uc5bb\uac70\ub098 GTM\uc744 \ud1b5\ud574 \uc0bd\uc785\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

5. \ud53d\uc140(Pixel):<\/strong> \uba54\ud0c0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ud45c\ud604\ud558\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub208\uc5d0 \ubcf4\uc774\uc9c0 \uc54a\ub294 1×1 pixel\uc744 \ube0c\ub77c\uc6b0\uc800\uc5d0 \ub744\uc6b0\uace0 \ud589\ub3d9 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ud53d\uc140\uc774\ub77c \uc9c0\uce6d\ud558\uc600\ub294\ub370, \uc774\uac83\uc774 \uc804\ud574\uc838 \uba54\ud0c0 \ud50c\ub7ab\ud3fc\uc758 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \uc9c0\uce6d\ud558\ub294 \uc6a9\uc5b4\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

6. Google Tag Manager(GTM):<\/strong> \uad6c\uae00 \ud0dc\uadf8 \ub9e4\ub2c8\uc800. \uc5ec\uae30\uc11c \ud0dc\uadf8\ub294 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uc640 \uc194\ub8e8\uc158\uc758 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ubcf4\ub2e4 \uc27d\uac8c \uc124\uce58\ud558\uace0, \uc219\ub828\uc790\ub85c \ud558\uc5ec\uae08 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc561\uc158\uc744 \uc678\ubd80\uc5d0\uc11c \uc11c\ube44\uc2a4\uc5d0 \uc0bd\uc785\ud558\uba74\uc11c\ub3c4 \uc11c\ubc84\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc8fc\uc9c0 \uc54a\ub294 Javascript Injection \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

7. \uba38\uc2e0\ub7ec\ub2dd:<\/strong> \ub9e4\uccb4\uc5d0\uc11c \uc804\ud658 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud560 \ub54c \uc0ac\uc6a9\ud558\ub294 \uc54c\uace0\ub9ac\uc998. \ub9e4\uccb4\ub9c8\ub2e4 \uba38\uc2e0\ub7ec\ub2dd\uc758 \uc54c\uace0\ub9ac\uc998\uc744 \uc11c\ub85c \ub2e4\ub974\uba70, \uc678\ubd80\uc5d0 \uc815\ud655\ud55c \uc54c\uace0\ub9ac\uc998\uc744 \uacf5\uac1c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc798 \uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\ub2e4\uace0 \uc54c\ub824\uc838 \uc788\uc73c\uba70, \uc2dc\uae30\uc5d0 \ub530\ub77c \uadf8 \ubc29\ubc95\uc740 \ub2ec\ub77c\uc9c0\ubbc0\ub85c \uc9c0\uc18d\uc801\uc778 \uc5f0\uad6c\uc640 \ud559\uc2b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

8. \ucea0\ud398\uc778:<\/strong> \ub9e4\uccb4\uc5d0\uc11c \uc9d1\ud589\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\ub97c \ubb36\ub294 \uac00\uc7a5 \ud070 \uae30\uc900\uc774\uc790 \uce74\ud14c\uace0\ub9ac\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uad6c\ubd84\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ub3c4\ub2ec, \ub178\ucd9c, \uc870\ud68c, \ud074\ub9ad, \uc804\ud658 \ub4f1 \ub2e4\uc591\ud55c \ucea0\ud398\uc778 \ubaa9\ud45c\uac00 \uc874\uc7ac. \ub9e4\uccb4\ub9c8\ub2e4 \ucea0\ud398\uc778\uc758 \uc18d\uc131\uacfc \uc218\uac00 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n

9. \uadf8\ub8f9:<\/strong> \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc124\uc815\ub41c \ucea0\ud398\uc778 \ub0b4\uc5d0\uc11c \ud0c0\uac9f\ud305 \ubc0f \ucd5c\uc801\ud654 \uae30\uc900\uc5d0 \ub530\ub77c \uad6c\ubd84\ud558\ub294 \uae30\uc900\uc785\ub2c8\ub2e4. \ub9e4\uccb4\ub9c8\ub2e4 \uadf8\ub8f9\uc758 \uc18d\uc131\uacfc \uc218\uac00 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n

10. \uc18c\uc7ac:<\/strong> \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, T&D, \uae30\ud0c0 \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294 \uc5ec\ub7ec \uc694\uc18c\uc758 \uc870\ud569\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \ub2e8\uc704\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc131\uacfc\ub97c \uc720\ub3c4\ud558\ub294 \uc18c\uc7ac\ub97c \ucc3e\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

11. T&D(Title & Description):<\/strong> \uc81c\ubaa9\uacfc \uc124\uba85\uc73c\ub85c \uad6c\uc131\ub41c \uce74\ud53c\uc758 \uc138\ud2b8\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uac80\uc0c9\uad11\uace0\uc5d0\uc11c T&D\ub77c\ub294 \ud45c\ud604\uc744 \ub9ce\uc774 \uc4f0\uba70, DA \uad11\uace0\uc5d0\uc11c\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ub098 DA \uad11\uace0\uc5d0\uc11c\ub294 \uce74\ud53c\ub77c\ub294 \uc6a9\uc5b4\uac00 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

12. \ucea1\uc158:<\/strong> \uba54\ud0c0 \uad11\uace0\uc5d0\uc11c \uc18c\uc7ac\uc758 \ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\ub098 CTA \ubc84\ud2bc \uc678 \uad11\uace0 \uc0c1\ub2e8\uc5d0 \uae30\uc785\ud558\ub294 \uce74\ud53c\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

13. utm parameter:<\/strong> \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \uac01 \uad11\uace0 \ud639\uc740 \uc678\ubd80\uc5d0\uc11c \uc720\uc785\ub418\ub294 url\uc5d0 \ucd94\uac00 \uae30\uc785\ud558\ub294 get parameter\uc758 \uc77c\uc885\uc785\ub2c8\ub2e4. utm_source, utm_medium, utm_campaign, utm_term, utm_keyword<\/strong>\uac00 \uc788\ub2e4. \uac01 \uc694\uc18c\ub294 \ud1b5\uc77c\uc131 \uc788\uac8c \uad00\ub9ac\ub420 \ub54c \uc81c\ub300\ub85c \ub41c \uc131\uacfc \ubd84\uc11d\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

14. get parameter:<\/strong> \ub124\ud2b8\uc6cc\ud06c \ud1b5\uc2e0\uc5d0\uc11c \uc815\ubcf4\ub97c \uc1a1\uc2e0\ud558\ub294 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. url\uc758 \uc77c\ubd80\uc5d0 ?\uc640 &\ub97c \uad6c\ubd84\uc790\ub85c \ud558\uc5ec \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ubcf4\ub0bc \uc218 \uc788\uc73c\uba70, utm parameter\ub294 get parameter\ub97c \ud65c\uc6a9\ud55c \uac83\uc785\ub2c8\ub2e4. utm parameter \uc678\uc5d0\ub3c4 \uac01 \ub9e4\uccb4 \ubc0f MMP \uc194\ub8e8\uc158\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub124\ud2b8\uc6cc\ud06c \ud1b5\uc2e0\uc758 \ubc29\ubc95\uc740 get, post \ubc29\ubc95\uc774 \ub300\ud45c\uc801<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

15. A\/B \ud14c\uc2a4\ud2b8:<\/strong> \uacbd\uc7c1\ub825 \uc788\ub294 \ub450 \uac00\uc124 \uc911 \uc5b4\ub5a4 \uac00\uc124\uc774 \ub354 \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ud06c\uac8c \ubbf8\uce58\ub294\uc9c0 \uc2e4\ud5d8\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

16. A\/B\/n \ud14c\uc2a4\ud2b8:<\/strong> \uacbd\uc7c1\ub825 \uc788\ub294 \uc138 \uac00\uc9c0 \uc774\uc0c1\uc758 \uac00\uc124 \uc911 \uc5b4\ub5a4 \uac00\uc124\uc774 \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ud06c\uac8c \ubbf8\uce58\ub294\uc9c0 \uc2e4\ud5d8\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

17. \ubbf8\ub514\uc5b4\ubbf9\uc2a4:<\/strong> \ub2e4\uc591\ud55c \ub9e4\uccb4\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\uc5ec \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uad6c\uc0c1\ud558\ub294 \ubc29\ubc95\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc774\uac83\uc744 \uc218\uce58\ud654\ud558\uc5ec \ud55c \uc7a5\uc758 \uc5d1\uc140 \uc7a5\ud45c\ub85c \ud45c\ud604\ud558\uba70 \ub2e4\uc591\ud55c \uad11\uace0 \uc9c0\ud45c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

18. \uc138\uadf8\uba3c\ud2b8(Segment):<\/strong> \uacf5\ud1b5\uc758 \uc815\ub7c9\uc801, \uc815\uc131\uc801 \uc18d\uc131\uc744 \uacf5\uc720\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 \uc9d1\ud569\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

19. \uc624\ub514\uc5b8\uc2a4(Audience):<\/strong> \uad11\uace0 \ubaa8\uc218. \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uc9d1\ub2e8\uc785\ub2c8\ub2e4. \ub9e4\uccb4\ub9c8\ub2e4 \ud655\ubcf4\ud558\uace0 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 \uc885\ub958\uc640 \ud06c\uae30\ub294 \uac01\uac01 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n

20. \ud0c0\uac9f\ud305(Targeting):<\/strong> \uc138\uadf8\uba3c\ud2b8 \uc911 \ud558\ub098 \ud639\uc740 \ubaa9\uc801\uc5d0 \ub9de\ub294 \uc5ec\ub7ec \uc138\uadf8\uba3c\ud2b8\ub97c \uc120\ud0dd\ud558\uc5ec \uc9d1\uc911 \uacf5\ub7b5\uc744 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

21. \ud398\ub974\uc18c\ub098(Persona):<\/strong> \uacf5\ub7b5\ud560 \uc138\uadf8\uba3c\ud2b8\ub97c \ub300\ud45c\ud558\ub294 \uc9d1\ub2e8\uc744 \ub300\ud45c\ud558\ub294 \uac00\uc0c1\uc758 \uc778\ubb3c\uc785\ub2c8\ub2e4. \ud398\ub974\uc18c\ub098\ub294 \uad6c\uccb4\uc801\uc77c\uc218\ub85d \uc5b4\ub5bb\uac8c \uacf5\ub7b5\ud574\uc57c \ud560\uc9c0 \uae4a\uac8c \ud0d0\uad6c\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc9c0\uc18d\uc801\uc778 \ud398\ub974\uc18c\ub098\uc758 \uc5c5\ub370\uc774\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

22. \ud3ec\uc9c0\uc154\ub2dd(Positioning):<\/strong> \uacf5\ub7b5\ud560 \uc138\uadf8\uba3c\ud2b8\uc5d0\uac8c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc815\ud655\ud558\uac8c \uc778\uc2dd\uc2dc\ud0a4\ub294 \uacfc\uc815\uacfc \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc640 \ud6a8\uacfc\uc801\uc778 \ub9e4\uccb4 \uc6b4\uc601\uc774 \uc870\ud569\ub420 \uacbd\uc6b0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574\uc11c\ub3c4 \uc18c\ube44\uc790\uc5d0\uac8c \uac15\ub825\ud55c \ud3ec\uc9c0\uc154\ub2dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

23. CDJ(Customer Decision Journey)<\/strong>: \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815. \uace0\uac1d\uc774 \ub2c8\uc988\uac00 \uc0dd\uae30\uac00 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\uc5ec \uad6c\ub9e4\ud558\ub294 \uc804 \uacfc\uc815\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 CDJ\ub97c \ub9e4\uccb4 \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

24. \ucd5c\ucd08 \uc0c1\uae30\ub3c4(Top Of Mind):<\/strong> \ud2b9\uc815 \uc81c\ud488\uad70 \ud639\uc740 \uc11c\ube44\uc2a4\ub97c \uc5b8\uae09\ud588\uc744 \ub54c \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \uc815\ub3c4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucd5c\ucd08 \uc0c1\uae30\ub3c4\uac00 \ub192\uc744\uc218\ub85d \uac15\ub825\ud55c \uc778\uc9c0\ub97c \ud68d\ub4dd\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

25. \uad11\uace0 \uc0c1\uae30\ub3c4:<\/strong> \uad11\uace0\ub97c \ubcf4\uc558\uc744 \ub54c \uc774 \uad11\uace0\uac00 \uc5b4\ub5a4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uad11\uace0\uc778\uc9c0 \ub5a0\uc62c\ub9ac\ub294 \uc815\ub3c4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc778\uc9c0 \ucea0\ud398\uc778\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uce21\uc815\ud558\uace0\uc790 \ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

26. \uc628\ub4dc\ubbf8\ub514\uc5b4(Owned Media)<\/strong>: \uae30\uc5c5\uc774 \uc9c1\uc811 \uc18c\uc720\ud558\uace0 \uc788\ub294 \ubbf8\ub514\uc5b4\ub85c, \ud648\ud398\uc774\uc9c0, \ube14\ub85c\uadf8, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud398\uc774\uc9c0, \ud398\uc774\uc2a4\ubd81 \ud398\uc774\uc9c0 \ub4f1\uc774 \uc5ec\uae30\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \ub54c\uc5d0 \ub530\ub77c \uad11\uace0\uc8fc\uac00 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\uace0 \uc788\ub2e4\uace0 \uc774\uc57c\uae30\ud558\ub294 \uacbd\uc6b0\uc5d0 \uc0ac\uc2e4\uc740 \uc628\ub4dc\ubbf8\ub514\uc5b4 \ud398\uc774\uc9c0 \ucf58\ud150\uce20 \uc6b4\uc601\uc778 \uacbd\uc6b0\uac00 \ub2e4\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

27. \uc5b8\ub4dc\ubbf8\ub514\uc5b4(Earned Media)<\/strong>: \uae30\uc5c5\uc774 \ub3c8\uc744 \uc9c0\ubd88\ud558\uace0 \ucf58\ud150\uce20\ub97c \ubc30\ud3ec\ud558\ub294 \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4. \ub274\uc2a4, \uae30\uc790, \ube14\ub85c\uac70, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc744 \ud65c\uc6a9\ud55c \ucc44\ub110\uc744 \ucd1d\uce6d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

28. \ud398\uc774\ub4dc\ubbf8\ub514\uc5b4(Paid Media):<\/strong> \uae30\uc5c5\uc774 \ub3c8\uc744 \uc9c0\ubd88\ud558\uace0 \uad11\uace0 \uc9c0\uba74\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc815 \uc2dc\uac04\uacfc \uacf5\uac04\uc744 \uad6c\ub9e4\ud55c \uac83\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \ub9e4\uccb4\ub4e4\uc740 \uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

29. UA \ub9c8\ucf00\ud305:<\/strong> \uc720\uc800\uc758 \uc571 \uc124\uce58\uc640 \ud65c\uc131 \uc0ac\uc6a9\uc790 \ud68d\ub4dd\uc744 \uc704\ud55c \uc571 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

30. SA(Search Ads):<\/strong> \uac80\uc0c9\uad11\uace0. \uac80\uc0c9\ud3ec\ud138\uc5d0\uc11c \ud2b9\uc815 \uac80\uc0c9\uc5b4\ub97c \uc785\ub825\ud558\uc600\uc744 \ub54c \uac80\uc0c9 \uacb0\uacfc \ud654\uba74\uc5d0 \ub178\ucd9c\ub418\ub294 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

31. BSA(Brand Search Ads):<\/strong> \ube0c\ub79c\ub4dc \uac80\uc0c9 \uad11\uace0. \uac80\uc0c9\uad11\uace0\uc758 \uc77c\uc885\uc73c\ub85c \uac80\uc0c9\ud3ec\ud138\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \uac80\uc0c9\uc5b4\ub97c \uc785\ub825\ud558\uc600\uc744 \ub54c \uac80\uc0c9 \uacb0\uacfc \ud654\uba74\uc5d0 \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uac15\uc870\ud558\ub294 \ub3c5\uc810 \uc601\uc5ed\uc774 \ucd9c\ud604\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

32. DA(Display Ads):<\/strong> \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0. \uc6f9\/\uc571\uc0c1\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc774\ubbf8\uc9c0 \uad11\uace0\ub97c \ucd1d\uce6d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

33. VA(Videos Ads):<\/strong> \ub3d9\uc601\uc0c1 \uad11\uace0. \uc6f9\/\uc571 \uc0c1\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \ucd1d\uce6d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

34. SOV(Share Of Voice):<\/strong> \uad11\uace0 \uc810\uc720\uc728. \ud2b9\uc815 \uc0b0\uc5c5\uc774\ub098 \ubd84\uc57c\uc5d0\uc11c \uc804\uccb4 \uad11\uace0 \uc9d1\ud589 \ube44\uc911\uc5d0\uc11c \uac1c\ubcc4\uae30\uc5c5\uc774 \ucc28\uc9c0\ud558\ub294 \uad11\uace0\uc758 \ube44\uc911\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

35. SERP(Seach Engine Result Page):<\/strong> \uac80\uc0c9 \uacb0\uacfc \ud654\uba74. \uac80\uc0c9 \uacb0\uacfc \uc601\uc5ed\uc5d0\uc11c \uac80\uc0c9\uad11\uace0 \uc678 \ubaa8\ub4e0 \uac80\uc0c9\ub41c \ucf58\ud150\uce20\uac00 \ud45c\uc2dc\ub418\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

36. PMF(Product Market Fit):<\/strong> \uc81c\ud488\uacfc \uc2dc\uc7a5\uc758 \uad81\ud569. \uc2dc\uc7a5\uc744 \ub9cc\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \uc88b\uc740 \uc81c\ud488\uc744 \ucc3e\uc558\ub2e4\uba74 PMF\uac00 \uc131\uacf5\uc801\uc73c\ub85c \uc218\ud589\ub41c \uac83\uc785\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c MVP\ub97c \ud1b5\ud574 \ud575\uc2ec \uac00\uc124\uc744 \uac80\uc99d<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

37. MVP(Minimum Viable Product):<\/strong> \ucd5c\uc18c \uae30\ub2a5 \uc81c\ud488. \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud560 \ucd5c\uc18c\ud55c\uc758 \uae30\ub2a5\ub9cc\uc744 \uac16\ucd98 \uc81c\ud488\uc744 \ub9d0\ud558\uba70 \ucd5c\ub2e8 \uc2dc\uac04\uc5d0 \ube60\ub974\uac8c \ub7f0\uce6d\ud55c \ud6c4 \uacb0\uacfc\uc5d0 \ub530\ub77c \uc218\uc815\ud558\uba70 \uc644\uc131\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

38. LMF(Language Market Fit)<\/strong>: PMF \uc774\ud6c4 \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\uac00 \uc2dc\uc7a5\uc5d0\uc11c \ud0c0\uac9f\uc5d0\uac8c \uac00\uc7a5 \ub192\uc740 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294\uc9c0 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e8\uae30\uac04\uc5d0 A\/B \ud14c\uc2a4\ud2b8\ub97c \ubc18\ubcf5\ud558\uba70 \uba39\ud788\ub294 \uba54\uc2dc\uc9c0\ub97c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

39. CMF(Channel Market Fit):<\/strong> LMF\ub97c \uc218\ud589\ud558\uba70 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uac00\uc7a5 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\uae30\uc5d0 \uc801\ud569\ud55c\uc9c0 \ucc3e\uc544\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \ucc44\ub110\uc740 \ucc44\ub110\ub9c8\ub2e4 \uc11c\ub85c \ub2e4\ub978 \ud0c0\uac9f\uc774 \ubaa8\uc5ec\uc788\uae30 \ub54c\ubb38\uc5d0 CMF \ub610\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

40. CTA(Call To Action):<\/strong> \ud589\ub3d9 \uc720\ub3c4 \ubb38\uc548. \ubc84\ud2bc\uc758 \ud615\ud0dc\uac00 \ub420 \uc218\ub3c4 \uc788\uace0 \ud2b9\uc815\ud55c \ubb38\uad6c\ub97c \ud65c\uc6a9\ud558\ub294 \ud615\ud0dc\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTA \ubc84\ud2bc\uc758 \uc131\ub2a5\uc5d0 \ub530\ub77c \uc131\uacfc\uac00 \ud06c\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

41. ASO(App Store Optimization):<\/strong> \uc571\uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654. A\/B \ud14c\uc2a4\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uc571\uc2a4\ud1a0\uc5b4 \ub0b4\uc758 \uc571 \ud398\uc774\uc9c0\ub85c \ub354 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uc5ec \ub354 \ub9ce\uc740 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

42. SEO(Search Engine Optimization):<\/strong> \uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654. \ub124\uc774\ubc84, \uad6c\uae00 \ub4f1 \uac80\uc0c9 \uc5d4\uc9c4\uc758 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uad11\uace0 \uc601\uc5ed\uc744 \uc81c\uc678\ud55c \uc601\uc5ed\uc5d0\uc11c \uc790\uc0ac\uc758 \ucf58\ud150\uce20\uc640 \uc81c\ud488\uc774 \uc0c1\uc704\uc601\uc5ed\uc744 \ucc28\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4. SEO\ub294 \uba54\ud0c0 \ud0dc\uadf8 \uad00\ub9ac\uc640 \ubc31\ub9c1\ud06c \ub4f1\uc744 \uad00\ub9ac\ud558\ub294 \ud14c\ud06c\ub2c8\uceec SEO<\/strong>\uc640 \uac80\uc0c9\uc5d4\uc9c4\uc774 \ubb38\ub9e5\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \ucc3e\uc544\uc904 \uc218 \uc788\ub3c4\ub85d \ud0a4\uc6cc\ub4dc\uc640 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ud558\ub294 \ucf58\ud150\uce20 SEO<\/strong>\ub85c \ub098\ub269\ub2c8\ub2e4.<\/p>\n\n\n\n

43. Meta Tag(\uba54\ud0c0 \ud0dc\uadf8):<\/strong> HTML \ubb38\uc11c\uc758 \ub9e8 \uc704\ucabd\uc5d0 \uc704\uce58\ud558\ub294 \ud0dc\uadf8\ub85c, \ube0c\ub77c\uc6b0\uc800\uc640 \uac80\uc0c9\uc5d4\uc9c4\uc774 \ud574\ub2f9 HTML \ubb38\uc11c\ub97c \ub354 \uc798 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

44. Back Link(\ubc31\ub9c1\ud06c):<\/strong> \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc6b0\ub9ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\uc2dc\ud0a4\ub294 \ub9c1\ud06c\ub85c, \uacfc\uac70 \ubc31\ub9c1\ud06c\uac00 \ub9ce\uc744\uc218\ub85d \uad6c\uae00 Page Rank \uc54c\uace0\ub9ac\uc998\uc5d0\uc11c \uc720\ub9ac\ud558\uc5ec \uac80\uc0c9 \uc0c1\uc704 \ub178\ucd9c\uc774 \uac00\ub2a5\ud588\uc73c\ub098, \uc720\uc758\ubbf8\ud55c \ubc31\ub9c1\ud06c\uac00 \uc544\ub2cc \uc0dd\uc131\uae30\ub85c \uc5f0\uacb0\ud558\ub294 \uacbd\uc6b0 \uc2a4\ud338 \ucc98\ub9ac\uac00 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uac1c\uc120\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

45. Google Search Console:<\/strong> \uad6c \uc6f9 \ub9c8\uc2a4\ud130 \ub3c4\uad6c\uac00 \ubc14\ub010 \uc774\ub984\uc785\ub2c8\ub2e4. SERP \uc0c1\uc704 \ub7ad\ud06c\ub97c \uc704\ud55c \uad6c\uae00\uc758 \ub3c4\uad6c\ub85c, \uc6f9\uc0ac\uc774\ud2b8 \ub178\ucd9c \ud69f\uc218, \ud06c\ub864\ub9c1 \uac00\ub2a5 \uc5ec\ubd80, \uc778\ub371\uc2f1 \uc0c1\ud0dc \uc810\uac80, \uac80\uc0c9 \ud0a4\uc6cc\ub4dc \ubd84\uc11d, \ubaa8\ubc14\uc77c \uc0ac\uc6a9 \ud3b8\uc758\uc131 \ub4f1\uc744 \uc0b4\ud3b4\ubcf4\uace0 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ubd84\uc11d \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

46. LPO(Landing Page Optimization):<\/strong> \ub79c\ub529\ud398\uc774\uc9c0 \ucd5c\uc801\ud654. \ub79c\ub529\ud398\uc774\uc9c0\ub97c \uc5ec\ub7ec \ud615\ud0dc\ub85c \ub098\ub204\uc5b4 \uae30\ud68d\ud558\uc5ec \uc5b4\ub5a4 \ud615\ud0dc\uc758 \ub79c\ub529\ud398\uc774\uc9c0\uac00 \uac00\uc7a5 \uc804\ud658\uc728\uc774 \ub192\uc740\uc9c0 \ucc3e\uc544\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4. \uad6c\uae00 \uc635\ud2f0\ub9c8\uc774\uc988, \uc635\ud2f0\ub9c8\uc774\uc990\ub9ac \ub4f1 \ub2e4\uc591\ud55c \ud234\uc744 \ud65c\uc6a9\ud558\uc5ec \ud14c\uc2a4\ud2b8\ud558\uba74 \ud3b8\ub9ac\ud558\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

47. CRM(Customer Relationship Management):<\/strong> \uace0\uac1d \uad00\uacc4 \uad00\ub9ac. \uc18c\ube44\uc790\ub97c \uc790\uc2e0\uc758 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e0 \uc774\ud6c4 \uc7a5\uae30\uac04 \uc720\uc9c0\ud558\uace0 \ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 LTV\ub97c \uadf9\ub300\ud654 \ud558\uae30 \uc704\ud55c \ubc29\uc548\uc73c\ub85c \ub2e4\ub8e8\uba70, \uc790\uc0ac \ubcf4\uc720\ud55c 1st party data\ub97c \uae30\ubc18\uc73c\ub85c \uc571\ud478\uc2dc, LMS, \uce74\uce74\uc624\ud1a1 \ud50c\ub7ec\uc2a4\uce5c\uad6c \uba54\uc2dc\uc9c0 \ub4f1\uc744 \ubc1c\uc1a1\ud558\ub294 \ubc29\ubc95\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

48. \uc628\uc0ac\uc774\ud2b8 CRM:<\/strong> CRM \ubc29\ubc95 \uc911, \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \uc720\uc800\uac00 \uc774\ud0c8\ud558\uae30 \uc804\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \uc1a1\ucd9c\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ucc44\ub110\ud1a1, \ube45\uc778, \ube0c\ub808\uc774\uc988 \ub4f1\uc744 \uc8fc\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

49. \uc624\ud504\uc0ac\uc774\ud2b8 CRM:<\/strong> CRM \ubc29\ubc95 \uc911 \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c LMS, \uc571\ud478\uc2dc, \uce74\uce74\uc624\ud1a1 \ud50c\ub7ec\uc2a4 \uce5c\uad6c \uba54\uc2dc\uc9c0 \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc7ac\uc720\uc785 \uc2dc\ud0a4\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8\uc640 \ub2e4\ub974\uac8c \ud65c\ub3d9 \uc911\uc778 \uc720\uc800\uac00 \uc544\ub2c8\ub77c \uc774\ud0c8 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uba70 \uc0c1\ub300\uc801\uc73c\ub85c \uc628\uc0ac\uc774\ud2b8 CRM\uc5d0 \ube44\ud574 \ub354 \ud070 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

50. SEM(Search Engine Marketing):<\/strong> \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud55c \uac80\uc0c9\uad11\uace0.<\/p>\n\n\n\n

51. Push \ub9e4\uccb4:<\/strong> \uc720\uc800\uc758 \ub2c8\uc988\uac00 \uc5c6\uc74c\uc5d0\ub3c4, CDJ\uc758 \uacf3\uacf3\uc5d0\uc11c \uba3c\uc800 \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub9e4\uccb4\uc785\ub2c8\ub2e4. DA \ub9e4\uccb4\uac00 \uc911\uc2ec\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

52. Pull \ub9e4\uccb4:<\/strong> \uc720\uc800\uc758 \ub2c8\uc988\uac00 \ubc1c\uc0dd\ud558\uc5ec CDJ \uc0c1 \ube44\uad50\/\uac80\uc0c9\uc744 \uc704\ud574 \ud574\ub2f9 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc640 \uad00\ub828\ub41c \uc815\ubcf4\ub97c \ucc3e\uc744 \ub54c \uac80\uc0c9 \uacb0\uacfc \ud654\uba74\uc5d0\uc11c \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0a4\ub294 \ub9e4\uccb4\uc785\ub2c8\ub2e4. SA \ub9e4\uccb4\uac00 \uc911\uc2ec\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

53. \uc140\ud504 \uc11c\ube59 \ub9e4\uccb4(Self-Serving Media):<\/strong> \uad11\uace0\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \ub300\uc2dc\ubcf4\ub4dc\uc640 UI\uac00 \uc900\ube44\ub418\uc5b4 \uc788\uc5b4, \ub204\uad70\uac00\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc9c0 \uc54a\uace0\ub3c4 \uad11\uace0 \uc138\ud305, \uc6b4\uc601, \uacb0\uc81c \ubc0f \uc131\uacfc \ubd84\uc11d\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \ub9e4\uccb4\uc785\ub2c8\ub2e4. \ub124\uc774\ubc84, \uce74\uce74\uc624, \uad6c\uae00, \ud398\uc774\uc2a4\ubd81 \ub4f1 \uc8fc\uc694 \ub9e4\uccb4\ub294 \ubaa8\ub450 \uc140\ud504 \uc11c\ube59 \ub9e4\uccb4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

54. \uc778\ubca4\ud1a0\ub9ac(Inventory):<\/strong> \uad11\uace0 \uad6c\uc88c. \ub9e4\uccb4\uc0ac\uc5d0\uc11c \ud655\ubcf4\ud55c \uad11\uace0\ub97c \ub178\ucd9c \uc2dc\ud0ac \uc218 \uc788\ub294 \uc6f9\/\uc571\uc0c1\uc5d0\uc11c\uc758 \ubaa8\ub4e0 \uacf5\uac04\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \uc9c0\uba74\ub4e4, \uac01\uc885 SNS\uc5d0\uc11c\uc758 \ud53c\ub4dc \uc9c0\uba74\ub4e4, \uc774 \uc678 \uac01\uc885 \uc571 \ub0b4\uc758 \ud2b9\uc815 \uc9c0\uba74\ub4e4\uc744 \uc758\ubbf8\ud558\uba70, \uad6c\uae00\uc774 \uc6f9\/\uc571\/Youtube\uc758 \uac00\uc7a5 \ubc29\ub300\ud55c \uc9c0\uba74\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uba74\uc774 \ub9ce\uc740 \ub9e4\uccb4\uc77c\uc218\ub85d CPM\uc774 \ub0ae\uc544\uc9c0\ub294 \ud2b9\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

55. \ud53c\ub4dc \uad11\uace0:<\/strong> SNS\uc758 \ud53c\ub4dc \uc9c0\uba74\uc5d0 \ub178\ucd9c\ub418\ub294 \uad11\uace0. \ud53c\ub4dc \uad11\uace0\ub294 \ud2b9\uc131\uc0c1 \ud558\ub098\uc758 \uad11\uace0\uac00 \ub178\ucd9c\ub420 \ub54c \ub2e4\ub978 \uad11\uace0\uac00 \ud568\uaed8 \ub178\ucd9c\ub418\uc9c0 \uc54a\uace0 \uc8fc\ubaa9\ub3c4\uac00 \ub192\uae30 \ub54c\ubb38\uc5d0 CTR, CVR\uc774 \ub192\uc740 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

56. \ub124\ud2b8\uc6cc\ud06c \uad11\uace0:<\/strong> Ad Network\uc5d0 \ub178\ucd9c\ub418\ub294 \uad11\uace0. \ub124\ud2b8\uc6cc\ud06c \uad11\uace0\ub294 \ud2b9\uc131\uc0c1 \ud558\ub098\uc758 \uad11\uace0\uac00 \ub2e4\uc218\uc758 \uad11\uace0\uc640 \uacbd\uc7c1\ud558\ubbc0\ub85c \uc8fc\ubaa9\ub3c4\uac00 \ub0ae\uc740 \ud2b9\uc131\uc774 \uc788\uace0, \ub2e4\ub978 \uad11\uace0\ub97c \uc774\uae30\uae30 \uc704\ud55c \uacbd\uc7c1\ub825\uc774 \ud544\uc694\ud558\uba70 CTR\uacfc CVR\uc774 \ub0ae\uc740 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

57. \ud478\uc2dc \uba54\uc2dc\uc9c0 \uad11\uace0:<\/strong> \uc571 \ud478\uc2dc \ub9e4\uc2dc\uc9c0, \uce74\uce74\uc624\ud1a1 \ud50c\ub7ec\uc2a4 \uce5c\uad6c \uba54\uc2dc\uc9c0, LMS \uba54\uc2dc\uc9c0 \ub4f1 \ub2f9\uc0ac \ubcf4\uc720\ud55c \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811\uc801\uc778 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uc1a1\ud558\ub294 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

58. LMS(Long Message Service):<\/strong> \ubb38\uc790\uba54\uc2dc\uc9c0\uc758 \uc77c\uc885\uc73c\ub85c, \uad11\uace0\ub85c \ud65c\uc6a9\ud560 \ub54c \ubb38\uad6c\uac00 \uae38\uc5b4\uc9c0\ub294 \ud2b9\uc131\uc774 \uc788\uc5b4 \ub300\ubd80\ubd84\uc758 \ubb38\uc790\uba54\uc2dc\uc9c0 \uad11\uace0\ub294 LMS \ud615\ud0dc\ub85c \uc1a1\ucd9c\ub429\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \ud65c\uc6a9 \ud50c\ub7ab\ud3fc\uc740 \ubb38\uc790\ub098\ub77c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

59. \uc9c0\uba74:<\/strong> \uad11\uace0 \uac8c\uc7ac \uc9c0\uba74. \ud53c\ub4dc, \ub124\ud2b8\uc6cc\ud06c, \ud478\uc2dc \uba54\uc2dc\uc9c0, \uac80\uc0c9 \uacb0\uacfc \uc9c0\uba74 \ub4f1 \uad11\uace0\uac00 \ucd5c\uc885\uc801\uc73c\ub85c \ubcf4\uc774\ub294 \uc628\ub77c\uc778\uc0c1\uc758 \uacf5\uac04\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

60. cookie(\ucfe0\ud0a4)<\/strong>: \uc778\ud130\ub137\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5a4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud560 \uacbd\uc6b0, \uadf8 \uc0ac\uc774\ud2b8\uac00 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc11c\ubc84\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \ucef4\ud4e8\ud130\uc5d0 \uc124\uce58\ub418\ub294 \uae30\ub85d \uc815\ubcf4\uc785\ub2c8\ub2e4. \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ud2b9\uc815 \ud65c\ub3d9 \ubc0f \ud658\uacbd\uc124\uc815 \ub4f1\uc744 \uc190\uc27d\uac8c \ud560 \uc218 \uc788\uc73c\ub098 \uac1c\uc778\uc815\ubcf4 \uce68\ud574 \uc774\uc288\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc158 \ucd94\uccad\uc744 \ube44\ub86f\ud55c \ud604\uc7ac\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub300\ubd80\ubd84 \ucfe0\ud0a4\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

61. 1st party cookie:<\/strong> \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc1c\ud589\ud558\ub294 \ucfe0\ud0a4. \ud558\ub098\uc758 \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc815\ubcf4\ub9cc \uc785\ub825\ub418\uba70, 3rd party cookie \uc774\uc288\ub85c\ubd80\ud130 \uc790\uc720\ub86d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

62. 3rd party cookie:<\/strong> \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc\ub370\ub3c4 \ubc1c\ud589\ud558\ub294 \ucfe0\ud0a4. \ubc29\ubb38\ud558\ub294 \ubaa8\ub4e0 \uc0ac\uc774\ud2b8\uc5d0 \uac78\uccd0 \ubc1c\uc0dd\ud55c \uc815\ubcf4\ub4e4\uc774 3rd party cookie\uc758 \uc8fc\uc778\uc5d0\uac8c \uc804\uc1a1\ub418\uc5b4 \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uac01 \ub9e4\uccb4\uc0ac\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ucd94\uc801 \ubc0f \ub9ac\ub9c8\ucf00\ud305\uc744 \ud560 \ub54c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c 3rd party cookie \ud65c\uc6a9\uc740 \uc911\ub2e8\ub420 \uac83\uc774\uba70, \uc0c8\ub85c\uc6b4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uace0\ubbfc\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

63. 1st party data:<\/strong> \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ub370\uc774\ud130. \ud68c\uc6d0\uac00\uc785 \ubc0f CRM\ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uba70 1st party cookie\uc5d0 \uc800\uc7a5\ud55c \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. RTB House\ub294 1st party data\ub97c \ud65c\uc6a9\ud55c \ub9ac\ud0c0\uac9f\ud305 \ub9e4\uccb4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

64. 3rd party data:<\/strong> \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ub370\uc774\ud130. 3rd party cookie\ub97c \ud65c\uc6a9\ud55c \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uba70 DMP\ub97c \ud1b5\ud574 \uad6c\ub9e4\ud55c \ub370\uc774\ud130 \ub610\ud55c \uc790\uc0ac \uc785\uc7a5\uc5d0\uc11c\ub294 3rd party data\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

65. CDP(Customer Data Platform):<\/strong> \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc. \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uccd0 \ucd95\uc801\ub41c \uace0\uac1d\ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc0f \uc6b4\uc601\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud55c \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub9c8\uc774\ub370\uc774\ud130\ub294 \uac70\ub300\ud55c CDP \uc0dd\ud0dc\uacc4\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 3rd party cookie \uc81c\ud55c\uc5d0 \ub530\ub978 \ub300\uc548\uc73c\ub85c \ub4f1\uc7a5\ud55c \uce21\uba74\uc774 \uc788\uc73c\ub098, 11\ubc88\uac00, \ucfe0\ud321 \ub4f1\uacfc \uac19\uc740 \uac70\ub300 \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2cc \uacbd\uc6b0 CDP\ub97c \uad6c\ucd95\ud558\uae30 \uc5b4\ub824\uc6b4 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

66.\u00a0Attribution Model(\uae30\uc5ec \ubaa8\ub378):<\/strong> \uc5ec\ub7ec \ub9e4\uccb4\uc640 \uad11\uace0 \ucc44\ub110\uc744 \uc6b4\uc601\ud560 \uacbd\uc6b0, \ucd5c\uc885 \uc804\ud658\uc5d0 \uac00\uc7a5 \ud06c\uac8c \uae30\uc5ec\ud55c \ub9e4\uccb4\uc640 \uad11\uace0 \ucc44\ub110\uc744 \uc5b4\ub5bb\uac8c \uc120\ubcc4\ud574 \ub0bc \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \ubb38\uc81c\uac00 \ub300\ub450\ub429\ub2c8\ub2e4. \uae30\uc5ec \ubaa8\ub378\uc740 \uc774 \uacbd\uc6b0\uc5d0 \ub300\ud574 \uc131\uacfc \ubd84\ubc30 \ub85c\uc9c1\uc744 \ud1b5\ud574 \uc131\uacfc\uc5d0 \uac00\uc7a5 \ud06c\uac8c \uae30\uc5ec\ud55c \ub9e4\uccb4\ub97c \ucc3e\uc544\ub0b4\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uae30\uc5ec \ubaa8\ub378\uc744 \ud1b5\ud55c \uc131\uacfc \uc7ac\uce21\uc815\uc744 \ud1b5\ud574 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uc5ec \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\uac00 \uc788\uc73c\ub098 \uc544\uc9c1\uae4c\uc9c0 \ud55c\uacc4\uac00 \ub9ce\uc740 \ubaa8\ub378\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

67.\u00a0MMP(Mobile Measurement Partner):<\/strong>\u00a0\ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108. \uc571 \ud2b8\ub798\ud0b9 \uc194\ub8e8\uc158\uc73c\ub85c \uc774\ud574\ud558\uba74 \ub429\ub2c8\ub2e4. \uc6f9 \ub9c8\ucf00\ud305\uacfc\ub294 \ub2e4\ub974\uac8c \uc571 \ub9c8\ucf00\ud305\uc740 MMP \ud65c\uc6a9\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4, \uc5d0\uc5b4\ube0c\ub9bf\uc9c0, \uc570\ud50c\ub9ac\ud29c\ub4dc \ub4f1\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

68.\u00a0\ube44\uc8fc\uc5bc \uc560\ub110\ub9ac\ud2f1\uc2a4:<\/strong> \uc720\uc800\uc758 \uc6f9\/\uc571 \ub0b4 \ud589\ub3d9 \ud328\ud134\uc744 \uc2dc\uac01\ud654\ud558\uc5ec \ubcfc \uc218 \uc788\ub294 \ubd84\uc11d \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc720\uc800\uc758 \ud589\ub3d9 \uacbd\ub85c\ub97c \ub514\ud14c\uc77c \ud558\uac8c \ubcfc \uc218 \uc788\ub294 \uac15\uc810\uc774 \uc788\uc73c\uba70, \uc194\ub8e8\uc158\uc5d0 \ub530\ub77c \ub179\ud654\ub41c \uc720\uc800\uc758 \ud589\ub3d9\uc744 \uc601\uc0c1\uc73c\ub85c \ubcfc \uc218 \uc788\ub2e4. \ubdf0\uc800\ube14, \ud56b\uc790\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

69.\u00a0Marketing Automation Solution:\u00a0<\/strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158, \ube0c\ub808\uc774\uc988, \ube45\uc778, \uc790\ub3d9\uc785\ucc30 \uc194\ub8e8\uc158 \ub4f1 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uae30\ub2a5\ub4e4\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub824\ub294 \ud234\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

70.\u00a0Real-time Bidding System:<\/strong>\u00a0\uc2e4\uc2dc\uac04 \uad11\uace0 \uacbd\ub9e4 \uc2dc\uc2a4\ud15c. \uc218\uc694\uc640 \uacf5\uae09\uc758 \uc6d0\ub9ac\uc5d0 \uc785\uac01\ud558\uc5ec \uad11\uace0\uc758 \uc218\uc694\uc790\uc640 \uacf5\uae09\uc790\uac00 \ucd5c\uc801\uc758 \uac00\uaca9\uc73c\ub85c \uad11\uace0\ub97c \uac70\ub798\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc73c\ub85c, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc6d0\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

71.\u00a0Second Price Auction(\uc774\ucc28\uac00\uaca9\uacbd\ub9e4):<\/strong> \uac00\uc7a5 \ub192\uc740 \uac00\uaca9\uc73c\ub85c \uc785\ucc30\ud55c \uc0ac\ub78c\uc744 \uae30\uc900\uc73c\ub85c, \uadf8\uac83\ubcf4\ub2e4 \ud55c \ub2e8\uacc4 \ub0ae\uc740 \uc785\ucc30\uac00\ub97c \ubd80\ub978 \uc0ac\ub78c\uc5d0\uac8c \ub099\ucc30\uc2dc\ud0a4\ub294 \uad11\uace0 \uc6d0\ub9ac\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uad11\uace0 \uacbd\ub9e4 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ucc28\uc6a9\ud558\uace0 \uc788\ub294 \uc785\ucc30 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc785\ucc30\uac00\ub97c \ub192\uc774\ub824\ub294 \uc555\ub825\uacfc \uc785\ucc30\uac00\ub97c \ub0ae\ucd94\ub824\ub294 \uc555\ub825\uc774 \ucc38\uc5ec\uc790\uc5d0\uac8c \ub3d9\uc2dc\uc5d0 \uc791\uc6a9\ud558\ubbc0\ub85c \ub354 \uc801\uc808\ud55c \uac00\uaca9\uc5d0 \uad11\uace0 \ub099\ucc30\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

72.\u00a0DSP(Demand Side Platform):<\/strong>\u00a0\uad11\uace0\uc8fc\ub294 DSP\ub97c \ud65c\uc6a9\ud574 \uc218\ub9ce\uc740 \ud37c\ube14\ub9ac\uc154 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc911 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \uc790\ub3d9 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uad11\uace0 \uacbd\ub9e4 \uc2dc\uc2a4\ud15c\uacfc \uc774\ucc28\uac00\uaca9\uacbd\ub9e4\ub97c \ud1b5\ud574 \uad6c\ub9e4\uac00 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uba54\ud0c0, \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624 \ub4f1 \ub300\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 DSP\uc758 \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

73.\u00a0DMP(Data Management Platform):<\/strong>\u00a0\ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \ubd84\uc11d\ud558\uc5ec \uc0ac\uc6a9\uac00\ub2a5\ud55c \ud615\ud0dc\ub85c \ub9cc\ub4e4\uc5b4 DSP\uc640 SSP, \ub54c\ub85c\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc9c1\uc811 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uad11\uace0 \ud0c0\uac9f\ud305\uacfc \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub178\ucd9c\ub418\ub294 \ud0c0\uac9f\uc758 \ud2b9\uc131\uc744 \ud30c\uc545\ud558\ub294 \uc77c \ub4f1\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uba54\ud0c0, \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624 \ub4f1 \ub300\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 DSP\uc774\uc790 DMP\uc758 \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

74.\u00a0SSP(Suply Side Platform):<\/strong>\u00a0\uad11\uace0 \ud37c\ube14\ub9ac\uc154\ub294 SSP\ub97c \ud1b5\ud574 DSP\uc5d0\uac8c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\uc694\uc640 \uacf5\uae09\uc758 \uc6d0\ub9ac\uc5d0 \uc758\ud574 \ud37c\ube14\ub9ac\uc154\ub294 \ucd5c\uace0 CPM\uc73c\ub85c \uad11\uace0\uc8fc\uc5d0\uac8c \uad11\uace0\ub97c \ud310\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba54\ud0c0, \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624 \ub4f1 \ub300\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 DSP\uc774\uc790 DMP, SSP\uc758 \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

75.\u00a0\ud37c\ube14\ub9ac\uc154:<\/strong> \uac1c\ubcc4 \uad11\uace0 \uc9c0\uba74\uc744 \uc18c\uc720\ud558\uace0 \uc788\ub294 \uc9c0\uba74\uc758 \uc18c\uc720\uc790<\/p>\n\n\n\n

76.\u00a0\uad11\uace0\uc8fc:<\/strong> \uad11\uace0\ub97c \uad6c\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uc9c0\ubd88 \uc758\uc0ac \uc6a9\uc758\uac00 \uc788\ub294 \ucc38\uc5ec\uc790<\/p>\n\n\n\n

77.\u00a0Ad Network:<\/strong>\u00a0\uc2dc\uc7a5\uc774 \ucee4\uc9c0\uba74\uc11c \ub9e4\uccb4\uac00 \ub298\uc5b4\ub098\uac8c \ub418\uace0, \uac1c\ubcc4 \ub9e4\uccb4\ub97c \uad00\ub9ac\ud558\uae30 \ud798\ub4e4\uc5b4\uc9c0\uba74\uc11c \uad11\uace0\ub97c \uac1c\ubcc4\uc801\uc73c\ub85c \uad6c\ub9e4\ud574\uc57c \ud558\ub294 \uad11\uace0\uc8fc\uc758 \ud53c\ub85c\ub3c4\uc640 \uac1c\ubcc4\uc801\uc73c\ub85c \ud310\ub9e4\ud574\uc57c \ud558\ub294 \ud53c\ub85c\ub3c4\uac00 \uc99d\uac00\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc2e4\uc2dc\uac04 \uad11\uace0 \uacbd\ub9e4 \uc2dc\uc2a4\ud15c\uacfc \uc774\ucc28\uac00\uaca9\uacbd\ub9e4 \ub85c\uc9c1\uc73c\ub85c \uc218\uc694\uc640 \uacf5\uae09\uc758 \uc6d0\ub9ac\uc5d0 \uc785\uac01\ud574 \uad11\uace0\uc758 \uad6c\ub9e4\uc640 \ud310\ub9e4\ud558\ub294 \uc2dc\uc7a5\uc774 \ub098\ud0c0\ub098\uac8c \ub418\uc5c8\ub294\ub370, \uc774\uac83\uc774 Ad Network. DSP, SSP, DMP\ub294 Ad Network\ub97c \uad6c\uc131\ud558\ub294 \ucc38\uc5ec\uc790\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

78.\u00a0Ad Exchange:<\/strong> Ad Network\uc5d0\uc11c \uc5ec\ub7ec \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc778\ubca4\ud1a0\ub9ac \uad6c\ub9e4\uc640 \ud310\ub9e4\ub97c \uc6a9\uc774\ud558\uac8c \ud558\ub294 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

79. iOS:<\/strong> \uc560\ud50c OS<\/p>\n\n\n\n

80. AOS:<\/strong> \uc548\ub4dc\ub85c\uc774\ub4dc OS<\/p>\n\n\n\n

81.\u00a0LAT(Limited Ad Tracking):<\/strong>\u00a0\uc560\ud50c\uc758 \uad11\uace0 \ucd94\uc801 \uc81c\ud55c \uae30\ub2a5\uc785\ub2c8\ub2e4. iOS 14 \uc5c5\ub370\uc774\ud2b8 \uc774\ud6c4 LAT\uac00 \ub514\ud3f4\ud2b8\uac00 \ub418\uba74\uc11c \uc774\uc5d0 \ub3d9\uc758\ud55c \uc720\uc800\ub4e4\uc740 IDFA\ub97c \ub9e4\uccb4\uc640 MMP\uc5d0 \uc81c\uacf5\ud558\uc9c0 \uc54a\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c iOS\ub97c \uc911\uc2ec\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\uac00 \uc7a5\uae30\uc801\uc73c\ub85c \uc545\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

82.\u00a0ATT(App Tracking Transparency):<\/strong>\u00a0\uc571 \ud2b8\ub798\ud0b9 \ud22c\uba85\uc131 \uc815\ucc45\uc785\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ub3d9\uc758\ub97c \ud55c \uc720\uc800\ub4e4\ub9cc \uac1c\uc778\uc815\ubcf4\ub97c \ucd94\uc801\ud558\uac8c \ud558\ub294 \uc815\ucc45\uc73c\ub85c, iOS 14 \uc5c5\ub370\uc774\ud2b8 \uc774\ud6c4 ATT\uc758 \uad11\ubc94\uc704\ud55c \uc801\uc6a9\uc774 \uc774\ub8e8\uc5b4\uc84c\uace0 LAT\uac00 iOS \uc804\ubc18\uc5d0 \ud655\ub300\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

83.\u00a0MAT(Mobile App Tracker):<\/strong> MMP\u00a0\uc194\ub8e8\uc158\uc740 MAT\uc785\ub2c8\ub2e4. \uc774\uac83\ub4e4\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uac01 \ub9e4\uccb4\uc758 MAT \ud0c0\uac9f \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ud0c0\uac9f\ud305 \ud639\uc740 \uc720\uc0ac\ud0c0\uac9f \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

84.\u00a0ADID(Advertising ID):<\/strong>\u00a0\uad6c\uae00 \ud50c\ub808\uc774\uc2a4\ud1a0\uc5b4\uac00 \uc81c\uacf5\ud558\ub294 \uad11\uace0\uc2dd\ubcc4 \uac12. \uc571\uc5d0\uc11c\uc758 \ucfe0\ud0a4\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \ud558\uba70, \ud589\ub3d9 \uae30\ub85d\uc744 \ucfe0\ud0a4\ubcf4\ub2e4 \ud6e8\uc52c \uc790\uc138\ud558\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c IDFA\ucc98\ub7fc \uc81c\uacf5 \uc815\ubcf4\uac00 \uc81c\ud55c\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

85.\u00a0IDFA(ID For Advertisers):<\/strong>\u00a0\uc560\ud50c \uc571\uc2a4\ud1a0\uc5b4\uac00 \uc81c\uacf5\ud558\ub294 \uad11\uace0\uc2dd\ubcc4 \uac12. \ud604\uc7ac \ub300\ubd80\ubd84\uc758 IDFA \uac12\uc740 \ub9e4\uccb4\uc640 MMP\uc5d0 \uc81c\uacf5\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

86.\u00a0IDFV(ID For Vendors):<\/strong>\u00a0\ubca4\ub354 \uc2dd\ubcc4\uc790. \ud55c \uac1c\ubc1c\uc790\uc758 \ubaa8\ub4e0 \uc571\uc5d0 \ud560\ub2f9\ub418\ub294 \ucf54\ub4dc\ub85c, IDFV\ub97c \ud65c\uc6a9\ud558\uc5ec iOS \uc0ac\uc6a9\uc790\ub97c \ucd94\uc815\ud558\ub294 \ubc29\uc2dd\uc774 \uc788\uc73c\ub098, \ud6a8\uacfc\uc801\uc778 \ub300\uc548\uc73c\ub85c \uc778\uc2dd\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

87. \ub525\ub9c1\ud06c:<\/strong> \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0\uc11c URL\uc744 \ud074\ub9ad\ud588\uc744 \ub54c \ud2b9\uc815 \uc571\uc744 \uc2e4\ud589\uc2dc\ud0a4\uace0 \uc571\uc758 \ud2b9\uc815 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\uc2dc\ud0a4\ub294 \uae30\uc220<\/p>\n\n\n\n

88.\u00a0\uc6d0\ub9c1\ud06c:<\/strong> \uc5b4\ud2b8\ub9ac\ubdf0\uc158, \ub9ac\ub514\ub809\uc158, \ub525\ub9c1\ud0b9 \uae30\ub2a5\uc744 \uac00\uc9c4 \ub9c1\ud06c. \ub2e8\uc77c \ub9c1\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0 \ub300\uc751\ud558\ub294 \ub79c\ub529\uc73c\ub85c \uc720\uc800\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \ub9c1\ud06c\ub85c\ub3c4 \ubd88\ub9ac\uba70 \uc571\uc774 \uc124\uce58\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc740 \uc0ac\ub78c\uc5d0\uac8c\ub294 \uc571 \uc124\uce58 \ud6c4 \uc571 \uc5f4\uae30\ub97c \ud074\ub9ad\ud558\uba74 \ud0c0\uac9f\ud55c \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

89.\u00a0\ub514\ud37c\ub4dc \ub525\ub9c1\ud06c(Deffered Deep Link):<\/strong> \uc9c0\uc5f0\ub41c \ub525\ub9c1\ud06c. \uc6d0\ub9c1\ud06c\uc640 \ub3d9\uc77c\ud558\uac8c \uc571\uc774 \uc124\uce58\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uc571 \uc124\uce58 \ud6c4 \uc571\uc744 \uc624\ud508\ud558\uba74 \uc6d0\ud558\ub294 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uc6d0\ub9c1\ud06c\uc640 \ub2e4\ub974\uac8c OS\uc5d0 \ub9de\ub294 \uc2a4\ud1a0\uc5b4\ub85c \ubcf4\ub0bc \uc218 \uc5c6\uc73c\ubbc0\ub85c OS\ubcc4\ub85c \ub9c1\ud06c\ub97c \uc0dd\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

90.\u00a0URI Scheme:<\/strong>\u00a0\uc2a4\ud0b4 \ub525\ub9c1\ud06c. \ub525\ub9c1\ud06c\uc758 \uac00\uc7a5 \ucd08\uae30 \ud615\ud0dc\uc774\uba70 \uc77c\ubc18\uc801\uc73c\ub85c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. URL \ub9c1\ud06c\ucc98\ub7fc \uc571 \ub0b4 \ud2b9\uc815 \ud398\uc774\uc9c0\ub9c8\ub2e4 \uace0\uc720\ud55c \uc8fc\uc18c\ub97c \uc124\uc815\ud558\uace0, \uc774\uac83\uc744 \ud074\ub9ad\ud558\uba74 \uc5f4\ub9ac\uac8c \ud569\ub2c8\ub2e4. ex) airbridge:\/\/page\/ko?product=1#content, \uc5ec\uae30\uc11c airbridge:\/\/\uac00 \uc2a4\ud0b4<\/strong><\/p>\n\n\n\n

91. URI(Uniform Resource Identifier):<\/strong> \ud1b5\ud569\uc790\uc6d0 \uc2dd\ubcc4\uc790. \ub9ac\uc18c\uc2a4\ub97c \uc2dd\ubcc4\ud558\ub294 \ubb38\uc790\uc5f4.<\/p>\n\n\n\n

92. URL(Uniform Resouce Locator):<\/strong> \uc6f9 \ud398\uc774\uc9c0, \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ube44\ub514\uc624 \ub4f1 \ub9ac\uc18c\uc2a4\uc758 \uc704\uce58\ub97c \uac00\ub9ac\ud0a4\ub294 \ubb38\uc790\uc5f4<\/p>\n\n\n\n

93.\u00a0Universal Links & App Link:<\/strong>\u00a0\uac01\uac01 iOS \ubc0f AOS\uc6a9 \ub525\ub9c1\ud06c. URI Scheme\uc740 \ub3c4\uba54\uc778\uc758 \uc18c\uc720\uad8c\uc744 \uc99d\uba85\ud560 \uc218 \uc5c6\uc5b4 \ud558\uc774\uc7ac\ud0b9\uc758 \ubb38\uc81c\uac00 \ubd80\uac01\ub429\ub2c8\ub2e4. \uc774\uac83\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uac80\uc99d\ub41c \ub3c4\uba54\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \ub525\ub9c1\ud06c \uc0dd\uc131\ud569\ub2c8\ub2e4. ex) https:\/\/www.airbridge.io\/ko?product=1#content, \uc5ec\uae30\uc11c https:\/\/www.airbridge.io\uac00 \ub3c4\uba54\uc778\u00a0<\/strong><\/p>\n\n\n\n

94.\u00a0Fallback:<\/strong>\u00a0\uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc57d\ud574\uc9c0\uac70\ub098 \ub3d9\uc791\ud558\uc9c0 \uc54a\uc744 \ub54c \ub300\ucc98\ud558\ub294 \uae30\ub2a5 \ub3d9\uc791\uc785\ub2c8\ub2e4. \uc6f9\/\uc571\uc5d0\uc11c \uad11\uace0 \ub79c\ub529 \uc2dc\ud0a8 \ud398\uc774\uc9c0\uc5d0\uc11c\uc758 \ud2b9\uc815 \uae30\ub2a5\uc774 \uc2e4\ud589\ub418\uc9c0 \uc54a\uc73c\uba74 \ub300\uc548\uc73c\ub85c \ub9c8\ub828\ud574 \ub450\uc5b4\uc57c \ud558\ub294 \uae30\ub2a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

95.\u00a0SDK(Software Development Kit):<\/strong>\u00a0\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ud0a4\ud2b8. \uc571 \ub0b4\uc5d0 \ub2e4\ub978 \ud504\ub85c\uadf8\ub7a8\uc744 \ucd94\uac00\ud558\uac70\ub098 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ucee4\uc2a4\ud140 \uc571\uc744 \uc81c\uc791\ud560 \uc218 \uc788\ub294 \uae30\ub2a5 \ub3c4\uad6c\ubaa8\uc74c\uc785\ub2c8\ub2e4. SDK\ub97c \uc124\uce58\ud568\uc73c\ub85c\uc368 \uac01 \ub9e4\uccb4\uc5d0\uc11c\uc758 \uad11\uace0 \ud2b8\ub798\ud0b9 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud574\uc9c0\uba70, MMP \uc194\ub8e8\uc158 \ub610\ud55c \ud65c\uc6a9\uc744 \uc704\ud55c SDK\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uc774\uc288\uac00 \uc788\uc5b4 \uac1c\ubc1c\ub2e8\uc5d0\uc11c \ud0c0 \uc571\uc758 SDK\ub97c \uc124\uce58\ud558\ub294\ub370 \uac70\ubd80\uac10\uc744 \uac00\uc9c0\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

96.\u00a0\uc5b4\ubdf0\uc9d5:<\/strong> \uad11\uace0 \uc131\uacfc\uc758 \uc870\uc791\uc744 \uc704\ud574 \uc2e4\uc81c \uc131\uacfc\uac00 \uc544\ub2d8\uc5d0\ub3c4 \ub9e4\uccb4 \uc131\uacfc\ub97c \uacfc\ub300 \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc804\ud658 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ubd07\uc73c\ub85c \uac15\uc81c \ubc18\ubcf5 \uc2e4\ud589\ud558\uac70\ub098, \uae30\ud0c0 \ud2b9\uc815 \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\ub294 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ubd07\uc73c\ub85c \uac15\uc81c \uc2e4\ud589\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uc720\uc800 \ub354\ubbf8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\uc774 \ub2ec\uc131\ud55c \uac83\ucc98\ub7fc \uc870\uc791\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uac80\uc99d\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uad00\ub9ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

97.\u00a0\ubd80\uc815\ud074\ub9ad:<\/strong> \uc5b4\ubdf0\uc9d5\uc758 \uc77c\uc885\uc73c\ub85c CPC \uae30\ubc18\uc758 \uac80\uc0c9\uad11\uace0\uc5d0\uc11c \uc8fc\ub85c \ubc1c\uc0dd\ud558\ub294 \ud074\ub9ad \uc0ac\uae30\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

98.\u00a0\uc790\ub3d9\uc785\ucc30 \uc194\ub8e8\uc158:<\/strong> \ub124\uc774\ubc84 \uac80\uc0c9\uad11\uace0\uc5d0\uc11c \uc6b4\uc601\uc790\uac00 \uc6d0\ud558\ub294 \ud2b9\uc815 \uc21c\uc704, \ud2b9\uc815 \uc785\ucc30\uac00\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \uc138\ud305\ud574 \ub450\uace0 \uc790\ub3d9 \uc6b4\uc601\ud558\uac8c \ud558\ub294 \uc194\ub8e8\uc158\uc73c\ub85c, \ub300\ud45c\uc801\uc778 \uac83\uc73c\ub85c \ub124\uc774\ubc84\uc2a4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

99. \ub9ac\ud37c\ub7ec(Referrer):<\/strong>\u00a0\u00a0\ube0c\ub77c\uc6b0\uc800\ub85c \uc6d4\ub4dc \uc640\uc774\ub4dc \uc6f9\uc744 \uc11c\ud551\ud560 \ub54c, \ud558\uc774\ud37c\ub9c1\ud06c\ub97c \ud1b5\ud574\uc11c \uac01\uac01\uc758 \uc0ac\uc774\ud2b8\ub85c \ubc29\ubb38 \uc2dc \ub0a8\ub294 \ud754\uc801\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub9cc\uc57d \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\ub85c \ub4e4\uc5b4\uc624\uae30 \uc804 \ub124\uc774\ubc84\ub97c \ub4e4\ub7ec\uc11c \uc654\ub2e4\uba74, www.naver.com\uc774 \ub9ac\ud37c\ub7ec\ub85c \ub0a8\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

100. \uc0cc\ub4dc\ubc15\uc2a4(Sand Box):<\/strong> A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \ub9cc\ub4e0 \uc678\ubd80\ud658\uacbd\uacfc \ub3c5\ub9bd\ub41c \uc2e4\ud5d8 \uacf5\uac04<\/p>\n\n\n\n

101.\u00a0USP(Unique Selling Point):<\/strong>\u00a0\ucc28\ubcc4\ud654\ud560 \uc218 \uc788\ub294 \uc694\uc18c. \uc774\uac83\uc744 \uc911\uc2ec\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \ubf51\uace0 LMF \uc804\uac1c\ud569\ub2c8\ub2e4. \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub9de\ub294 USP\uac00 \uc788\ub294\uac00\uc5d0 \ub530\ub77c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\ud328\uac00 \uac08\ub9b4 \uc815\ub3c4\ub85c \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

102.\u00a0\uc18c\uad6c \ud3ec\uc778\ud2b8:<\/strong> USP\ub97c \uae30\ubc18\uc73c\ub85c \uc57c\ub9c8\ub97c \ubf51\uc544\uc11c \uace0\uac1d\uc5d0\uac8c \uac15\ub825\ud558\uac8c \uc5b4\ud544\ud558\uace0 \uc2f6\uc740 \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4. \uc2e4\ubb34\uc801\uc73c\ub85c\ub294 \uc57c\ub9c8\uc640 USP\uac00 \ud63c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

103. \uac8c\uc7ac\uc9c0\uba74 \ud544\ud130\ub9c1:<\/strong> \uac01 \ub9e4\uccb4\ubcc4\ub85c \uc5b4\ub5a4 \uc9c0\uba74 \ubc0f \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uad11\uace0\uac00 \ub178\ucd9c\ub418\uc5c8\ub294\uc9c0 \ud2b8\ub798\ud0b9\uc774 \uac00\ub2a5\ud55c \uacbd\uc6b0\uac00 \uc788\ub294\ub370, \uc774\ub54c \uc800\uc131\uacfc \uc9c0\uba74 \ubc0f \uc778\ubca4\ud1a0\ub9ac\ub97c \uc140\ud504 \uc11c\ube59 \uae30\ubc18\uc73c\ub85c, \ud639\uc740 \ub9e4\uccb4\uc0ac\uc5d0 \uc694\uccad\ud558\uc5ec \uc81c\uac70\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

104. \uc2a4\ud50c\ub9b0\ud2b8:<\/strong> \uc131\uacfc \ucc3d\ucd9c \ubc0f \ubb38\uc81c\ud574\uacb0\uc744 \uc704\ud55c \uac00\uc124\uac80\uc815\uc744 \ud0c0\uc774\ud2b8\ud558\uac8c \uc5f0\uc18d\uc801\uc73c\ub85c \uc218\ud589\ud558\ub294 \uc5c5\ubb34 \uc218\ud589 \ub2e8\uc704<\/p>\n\n\n\n

105. \uc2a4\ud06c\ub9bd\ud2b8 \ud655\uc778:<\/strong> \uac01 \ub9e4\uccb4, \uc194\ub8e8\uc158 \ubcc4\ub85c \uc774\ubca4\ud2b8\ub97c \uc218\uc9d1\ud558\uac8c \ud574\uc8fc\ub294 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8\uac00 \uc11c\ube44\uc2a4 \ub0b4 \uc815\ud655\ud55c \uc704\uce58\uc5d0 \uc815\ud655\ud558\uac8c \uc0bd\uc785\uc774 \ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. FTP\ub97c \uc5f4\uac70\ub098, \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc2a4\ud06c\ub9bd\ud2b8 \ubcf4\uae30\ub97c \ud1b5\ud574 \ub208\uc73c\ub85c \ud655\uc778\ud558\uac70\ub098, \uc2a4\ud06c\ub9bd\ud2b8 \ud655\uc778\uc744 \ub3c4\uc640\uc8fc\ub294 \ud06c\ub86c \ud655\uc7a5\ud504\ub85c\uadf8\ub7a8 \ub4f1\uc73c\ub85c \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

106. \uc624\uac00\ub2c9 \uc720\uc785, \uc624\uac00\ub2c9 \uc804\ud658:<\/strong> \uad11\uace0\ub97c \uc81c\uc678\ud55c \uc790\uc5f0 \uc720\uc785\uc744 \uc624\uac00\ub2c9 \uc720\uc785, \uc774\ub97c \ud1b5\ud55c \uc804\ud658\uc744 \uc624\uac00\ub2c9 \uc804\ud658\uc73c\ub85c \ud45c\ud604\ud569\ub2c8\ub2e4. \uc571\uc758 \uacbd\uc6b0 iOS \ucea0\ud398\uc778\uc740 \uc804\ud658 \ucd94\uc801\uc774 \ub418\uc9c0 \uc54a\uc544 \uc624\uac00\ub2c9 \uc804\ud658 \ubc0f \uc720\uc785\uc73c\ub85c \ud2b8\ub798\ud0b9\uc774 \ub418\uba70, \uc6f9\uc758 \uacbd\uc6b0 \uc2a4\ud06c\ub9bd\ud2b8 \uc124\uce58\uac00 \uc81c\ub300\ub85c \ub418\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \ub3d9\uc77c\ud55c \ud604\uc0c1\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc720\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

107. ATL(Above The Line):<\/strong> TV,\u00a0\uc2e0\ubb38, \ub77c\ub514\uc624, \uc7a1\uc9c0 \ub4f1 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0\ud558\ub294 \ub9c8\ucf00\ud305. \ud0c0\uac9f\uc744 \uc815\uad50\ud558\uac8c \ud0c0\uac9f\ud305 \ud560 \uc218 \uc5c6\ub294 \ub2e8\uc810\uc774 \uc788\uc73c\ub098, \ub9e4\uc2a4\ubbf8\ub514\uc5b4\ub77c\ub294 \uacf5\uc2e0\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

108.\u00a0BTL(Below The Line):<\/strong>\u00a0\uc774\ubca4\ud2b8, \uc804\uc2dc, \ud31d\uc5c5\uc2a4\ud1a0\uc5b4 \ub4f1 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uc9c0 \uc54a\uace0 \uad11\uace0\ud558\ub294 \ub9c8\ucf00\ud305. \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ub2e4\uc591\ud55c \uc778\ud130\ub799\uc158\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

109.\u00a0OOH(Out Of Home):<\/strong>\u00a0\uc625\uc678\uad11\uace0. \ub300\ud615 \uc804\uad11\ud310\uc774\ub098 \uc9c0\ud558\ucca0 \uc2a4\ud06c\ub9b0\ub3c4\uc5b4, \uc5d8\ub9ac\ubca0\uc774\ud130 \uad11\uace0 \ub4f1 \uc625\uc678\uad11\ub85c \ub958\ub97c \ud1b5\uce6d\ud558\uc5ec OOH\ub85c \ud45c\ud604\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

110.\u00a0IMC(Integrated Marketing Communication):<\/strong>\u00a0\ud1b5\ud569 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158. BAT\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uacfc \uad11\uace0 \uc804\uac1c\uac00 \ud1b5\ud569\ub418\ub294 \ucea0\ud398\uc778\uc744 \uc9c0\uce6d\ud569\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 IMC\ub97c \ub118\uc5b4 IMC\uc5d0 \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uacb0\ud569\ub41c \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

111. TVC:<\/strong> TV \uad11\uace0.<\/p>\n\n\n\n

112.\u00a0\ub9c8\ud14c\ud06c(Mar-Tech):<\/strong> \ub9c8\ucf00\ud305 \ud14c\ud06c\ub180\ub85c\uc9c0. \uc8fc\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158 \ud639\uc740 \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \ub4f1\uc744 \uc9c0\uce6d\ud558\ub098, \ub54c\uc5d0 \ub530\ub77c \uae30\uc220\ub825\uc774 \ub192\uc740 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \ud1b5\uce6d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

113.\u00a0Social Proof(\uc0ac\ud68c\uc801 \uc99d\uac70):<\/strong> \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud574\ub3c4 \uad1c\ucc2e\uc740 \uc8fc\ubcc0\uc778\ub4e4\uc758 \uc99d\uc5b8\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud6c4\uae30, \uc570\ube14\ub7fc, 1\uc704 \uc18c\uad6c, \ucd5c\ub300 \ub9e4\ucd9c \uc18c\uad6c, \ub9e4\uc2a4\ubbf8\ub514\uc5b4 \ucd9c\ud604, \ub4f1 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\ub4e4\uc744 \uc18c\uc15c \ud504\ub8e8\ud504\ub77c \uc9c0\uce6d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \ub54c \uc54c\uc544\ub450\uc5b4\uc57c \ud560 \uae30\ubcf8 \uc6a9\uc5b4\ub4e4<\/p>\n","protected":false},"author":4,"featured_media":6575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[89],"tags":[244,146,134,112,95,93],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-244","tag-146","tag-134","tag-112","tag-95","tag-93"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-scaled.jpg",2560,1700,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-300x199.jpg",300,199,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-768x510.jpg",768,510,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/pexels-pixabay-270637-1024x680.jpg",1024,680,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-12","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":244,"name":"\uc6a9\uc5b4","slug":"%ec%9a%a9%ec%96%b4","term_group":0,"term_taxonomy_id":244,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"296"},{"term_id":146,"name":"\ub514\uc9c0\ud138\ub9c8\ucf00\ud305","slug":"%eb%94%94%ec%a7%80%ed%84%b8%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":146,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw","term_order":"394"},{"term_id":134,"name":"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw","term_order":"404"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":95,"name":"\ucf58\ud150\uce20\ub9c8\ucf00\ud305","slug":"%ec%bd%98%ed%85%90%ec%b8%a0%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":95,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw","term_order":"442"},{"term_id":93,"name":"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw","term_order":"446"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"\uc6a9\uc5b4<\/a> \ub514\uc9c0\ud138\ub9c8\ucf00\ud305<\/a> \ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305<\/a> \ub9c8\ucf00\ud305<\/a> \ucf58\ud150\uce20\ub9c8\ucf00\ud305<\/a> \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=6547"}],"version-history":[{"count":19,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6547\/revisions"}],"predecessor-version":[{"id":10428,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/6547\/revisions\/10428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/6575"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=6547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}