{"id":6451,"date":"2025-02-10T15:00:00","date_gmt":"2025-02-10T06:00:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6451"},"modified":"2026-04-10T14:27:40","modified_gmt":"2026-04-10T05:27:40","slug":"blog-insight-performance-marketing-fundamental-metrics","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-fundamental-metrics\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud55c \uc9c0\ud45c \uad00\ub9ac"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 12\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\ub294 \uad11\uace0 \uc138\ud305\ubcf4\ub2e4 \uc120\ud589 \uae30\ucd08\uccb4\ub825\uc5d0 \uc758\ud574 \uacb0\uc815\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS\u00b7\uac1d\ub2e8\uac00 \uac1c\uc120, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ud655\ub300, \uac80\uc0c9\uad11\uace0 \ucee8\ub514\uc158 \uc0c1\uc2b9\uc744 \uae30\uc900\uc810\uc73c\ub85c \uc0bc\uc544\uc57c \ud558\uba70, \uc774 \uc9c0\ud45c\ub4e4\uc774 \ub3d9\uc2dc\uc5d0 \uac1c\uc120\ub420 \ub54c \uc608\uc0b0 \uc99d\uc561\uc758 \uc801\uc815 \ud0c0\uc774\ubc0d\uc774 \ub429\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&#8220;\uad11\uace0\ube44\ub97c \uafb8\uc900\ud788 \uc9d1\ud589\ud558\uace0 \uc788\ub294\ub370, \uc131\uacfc\uac00 \uc81c\ub300\ub85c \uac00\uace0 \uc788\ub294 \uac74\uc9c0 \ubaa8\ub974\uaca0\ub2e4&#8221;\ub294 \ub9d0\uc744 \uc6b4\uc601 \uc911\uc778 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc790\uc8fc \ub4e3\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\ub294 \ub2e8\uae30 ROAS \uc22b\uc790 \ud558\ub098\ub85c \ud310\ub2e8\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\u2014\ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS, \uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00 \ucd94\uc774, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ubcfc\ub968\u2014\uac00 \ud568\uaed8 \uc6c0\uc9c1\uc774\ub294 \ubc29\ud5a5\uc744 \uc77d\uc5b4\uc57c \ube44\ub85c\uc18c &#8220;\uc81c\ub300\ub85c \uac00\uace0 \uc788\ub294\uc9c0&#8221;\ub97c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc9d1\ud589 \uacfc\uc815\uc5d0\uc11c \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud560 \ud575\uc2ec \uc9c0\ud45c \uad6c\uc870\uc640, \uadf8 \uc9c0\ud45c\ub4e4\uc774 \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \uc6c0\uc9c1\uc77c \ub54c \uc131\uacfc \ubc29\ud5a5\uc131\uc774 \uc62c\ubc14\ub978\uc9c0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<p>1. \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<br>2. \uc804\uccb4 \ub9e4\ucd9c\u00b7ROAS \ucd94\uc774\uc5d0\uc11c \ubb34\uc5c7\uc744 \uc77d\uc5b4\uc57c \ud558\ub098\uc694?<br>3. \ube0c\ub79c\ub4dc \uac80\uc0c9\u00b7\uac80\uc0c9\uad11\uace0\u00b7\uc624\uac00\ub2c9 \uc9c0\ud45c\ub294 \uc5b4\ub5bb\uac8c \ud574\uc11d\ud558\ub098\uc694?<br>4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 &#8216;\ub204\uc801&#8217;\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \uc774\uc720\ub294?<br>5. \uc608\uc0b0 \uc99d\uc561\uc758 \uc801\uc815 \ud0c0\uc774\ubc0d\uc740 \uc5b8\uc81c\uc778\uac00\uc694?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc989\uac01\uc801 \uc131\uacfc(\ud074\ub9ad\ub960\u00b7\uc9c1\uc811 \uc804\ud658)\uac00 \uc544\ub2cc, \ube0c\ub79c\ub4dc\uc758 \uc628\ub77c\uc778 \uc124\ub4dd\ub825\uc774 \uc313\uc774\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uad6c\uc870\uc801 \uc2e0\ud638\uc785\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c\ub294 \ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS\uc640 \uac1d\ub2e8\uac00, \uc77c\ubc18 \uac80\uc0c9\uad11\uace0 \ucee8\ub514\uc158, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ubcfc\ub968\uc758 \uc138 \uac00\uc9c0 \ucd95\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2ec\ub9ac\uae30\uc5d0 \ube44\uc720\ud55c\ub2e4\uba74, \ucea0\ud398\uc778 \uc138\ud305\uc740 \ucd9c\ubc1c \uc2e0\ud638\uc774\uace0 \uae30\ucd08\uccb4\ub825\uc740 \ucd9c\ubc1c\uc120\uc758 \uc704\uce58\uc785\ub2c8\ub2e4. \uae30\ucd08\uccb4\ub825\uc774 \uc798 \ud615\uc131\ub41c \ube0c\ub79c\ub4dc\uc77c\uc218\ub85d \ub3d9\uc77c\ud55c \uad11\uace0\ube44\ub85c \ub354 \uc720\ub9ac\ud55c \ucd9c\ubc1c\uc120\uc5d0\uc11c \uc2dc\uc791\ud560 \uc218 \uc788\uace0, \uadf8\ub9cc\ud07c \uc131\uacfc \ud68c\uc218\uae4c\uc9c0\uc758 \ube44\uc6a9\uacfc \uc2dc\uac04\uc774 \uc904\uc5b4\ub4dc\ub294 \ud615\ud0dc\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \uba85\ud655\ud569\ub2c8\ub2e4. DA(\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0)\u00b7SNS \uad11\uace0\u00b7\ubc14\uc774\ub7f4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\ub294 \uc9c1\uc811 \uacc4\uce21\uc774 \uc5b4\ub835\uc9c0\ub9cc, \uc774 \ud65c\ub3d9\ub4e4\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uace0 \uc788\ub2e4\uba74 \ubc18\ub4dc\uc2dc \ube0c\ub79c\ub4dc \uac80\uc0c9\uacfc \uc624\uac00\ub2c9 \ub9e4\ucd9c\uc5d0 \uac04\uc811\uc801\uc73c\ub85c \ubc18\uc601\ub429\ub2c8\ub2e4. \uc989, \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \uc9c1\uc811 \uacc4\uce21\uc774 \uc5b4\ub824\uc6b4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc11c\ube0c \uc9c0\ud45c\ub85c\ub3c4 \uae30\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc804\uccb4 \ub9e4\ucd9c\u00b7ROAS \ucd94\uc774\uc5d0\uc11c \ubb34\uc5c7\uc744 \uc77d\uc5b4\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc9d1\ud589 \ucd08\uae30\ubd80\ud130 4\uac1c\uc6d4(M1~M4) \ub2e8\uc704\ub85c ROAS \ucd94\uc774\ub97c \uad00\ucc30\ud560 \ub54c, \uc911\uc694\ud55c \uac83\uc740 \ud604\uc7ac ROAS \uc808\ub313\uac12\uc774 \uc544\ub2cc <strong>\uac1c\uc120 \ucd94\uc138<\/strong>\uc785\ub2c8\ub2e4. M1 \ub300\ube44 M4\uc758 ROAS\uac00 \uc0c1\uc2b9\ud558\uace0 \uc788\ub2e4\uba74, \uc774\ub294 \uc77c\uc2dc\uc801 \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ud6a8\uacfc\uac00 \uc544\ub2c8\ub77c \uc804\uccb4\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucee8\ub514\uc158\uc774 \uc810\uc9c4\uc801\uc73c\ub85c \uac1c\uc120\ub418\uace0 \uc788\ub2e4\ub294 \uc2e0\ud638\ub85c \uc77d\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\ubaa8\ub2c8\ud130\ub9c1 \uae30\uc900<\/th><th>\uc758\ubbf8<\/th><\/tr><\/thead><tbody><tr><td>ROAS \uc6d4\ubcc4 \uc0c1\uc2b9 \ucd94\uc138<\/td><td>\uc804\uccb4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucee8\ub514\uc158 \uac1c\uc120<\/td><\/tr><tr><td>\uac80\uc0c9\uad11\uace0\u00b7\ube0c\ub79c\ub4dc \uac80\uc0c9\u00b7\uc624\uac00\ub2c9 \uc9c0\ud45c \ub3d9\ubc18 \uc0c1\uc2b9<\/td><td>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ub204\uc801 \ud6a8\uacfc \uc791\ub3d9<\/td><\/tr><tr><td>\uc808\ub313\uac12 \uace0\uc815 \ub610\ub294 \uc77c\uc2dc \ud558\ub77d<\/td><td>\uc138\ud305 \ubb38\uc81c\uac00 \uc544\ub2cc \uae30\ucd08\uccb4\ub825 \uc810\uac80 \ud544\uc694<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ROAS\uac00 \uac1c\uc120\ub418\ub294 \ub3d9\uc2dc\uc5d0 \uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00\uc640 \uc624\uac00\ub2c9 \ub9e4\ucd9c\uc774 \ud568\uaed8 \uc0c1\uc2b9\ud558\ub294 \ud328\ud134\uc774 \uad00\ucc30\ub41c\ub2e4\uba74, \uc774\uac83\uc740 \ub2e8\uc21c \uad11\uace0 \ucd5c\uc801\ud654 \uacb0\uacfc\uac00 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uc628\ub77c\uc778 \uc124\ub4dd\ub825\uc774 \uc2e4\uc81c\ub85c \uc313\uc774\uace0 \uc788\ub2e4\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4. \ubc18\ub300\ub85c ROAS\ub9cc \uac1c\uc120\ub418\uace0 \uc624\uac00\ub2c9\uacfc \uac1d\ub2e8\uac00\ub294 \uc815\uccb4 \uc0c1\ud0dc\ub77c\uba74, \uad11\uace0 \uc138\ud305 \ud6a8\uc728\ud654\uc758 \uacb0\uacfc\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc544 \ucd94\uac00 \uc810\uac80\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"520\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-1024x421.png\" alt=\"\" class=\"wp-image-6454\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-1024x421.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-300x123.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1-768x316.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/1.png 1265w\" sizes=\"auto, (max-width: 1265px) 100vw, 1265px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uac80\uc0c9\u00b7\uac80\uc0c9\uad11\uace0\u00b7\uc624\uac00\ub2c9 \uc9c0\ud45c\ub294 \uc5b4\ub5bb\uac8c \ud574\uc11d\ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \ud06c\uac8c \uc138 \uac1c \ucd95\uc73c\ub85c \uad6c\ubd84\ud574\uc11c \uad00\ucc30\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \uac80\uc0c9 \uad11\uace0 \uc9c0\ud45c<\/h3>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uac80\uc0c9 \uad11\uace0\uc758 ROAS\uc640 \uac1d\ub2e8\uac00\uac00 \ub9e4\uc6d4 \uac1c\uc120\ub418\uace0 \uc788\ub2e4\uba74, \uc774\ub294 DA\u00b7SNS \uad11\uace0\u00b7\ubc14\uc774\ub7f4 \ub4f1 \uae30\ud0c0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uace0 \uc788\ub2e4\ub294 \uac04\uc811 \uc99d\uac70\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uba85\uc744 \uc9c1\uc811 \uac80\uc0c9\ud558\ub294 \uace0\uac1d\uc740 \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\uc640 \uad00\uc2ec\uc774 \ud615\uc131\ub41c \uc0c1\ud0dc\uc774\ubbc0\ub85c, \uc774 \uc9c0\ud45c\uc758 \uac1c\uc120\uc740 \uc628\ub77c\uc778\uc0c1\uc5d0\uc11c\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ucd95\uc801\ub418\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc9c0\ud45c<\/th><th>\uad00\ucc30 \ud3ec\uc778\ud2b8<\/th><th>\uc2e0\ud638 \ud574\uc11d<\/th><\/tr><\/thead><tbody><tr><td>\ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS<\/td><td>\uc6d4\ubcc4 \uc0c1\uc2b9 \uc5ec\ubd80<\/td><td>DA\/SNS\/\ubc14\uc774\ub7f4 \ud6a8\uacfc \uc791\ub3d9 \uc5ec\ubd80<\/td><\/tr><tr><td>\ube0c\ub79c\ub4dc \uac80\uc0c9 \uac1d\ub2e8\uac00<\/td><td>\uc99d\uac00 \ucd94\uc138<\/td><td>\ube0c\ub79c\ub4dc \uc124\ub4dd\ub825\u00b7\uc778\uc9c0\ub3c4 \uc131\uc7a5<\/td><\/tr><tr><td>\uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00<\/td><td>\uc0c1\uc2b9 \ucd94\uc138<\/td><td>\uc804\ubc18\uc801 \uae30\ucd08\uccb4\ub825 \uac1c\uc120<\/td><\/tr><tr><td>\uc624\uac00\ub2c9 \ub9e4\ucd9c \ubcfc\ub968<\/td><td>\uc9c0\uc18d \ud655\ub300 \uc5ec\ubd80<\/td><td>\uc628\ub77c\uc778 \ube0c\ub79c\ub4dc \uc124\ub4dd\ub825 \ucd95\uc801<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\uac80\uc0c9\uad11\uace0(SA) \uc9c0\ud45c<\/h3>\n\n\n\n<p>\uac80\uc0c9\uad11\uace0\uc758 ROAS\ub294 \ubcc0\ub3d9\uc131\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac1d\ub2e8\uac00\uac00 \uafb8\uc900\ud788 \uc0c1\uc2b9\ud558\uace0 \uc788\ub2e4\uba74, \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc785\ub418\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \ub2e8\uac00\uac00 \ub192\uc544\uc9c0\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uc774\uace0, \uc774\ub294 \ube0c\ub79c\ub4dc \uac80\uc0c9 \uc9c0\ud45c \uac1c\uc120\uacfc \ud568\uaed8 \uc804\uccb4\uc801\uc778 \uae30\ucd08\uccb4\ub825 \uc0c1\uc2b9\uc758 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc624\uac00\ub2c9 \ub9e4\ucd9c \ubcfc\ub968<\/h3>\n\n\n\n<p>\uc804\uccb4 \ub9e4\ucd9c\uc774 \ub298\uc5b4\ub0a0 \ub54c \uc624\uac00\ub2c9 \ubc1c\uc0dd \ub9e4\ucd9c\ub3c4 \ud568\uaed8 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4\uba74, \uad11\uace0\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uc790\uc5f0 \uc720\uc785 \uc804\ud658\uc774 \ud655\ub300\ub418\uace0 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \uc628\ub77c\uc778 \uc124\ub4dd\ub825\uc774 \uc810\ucc28 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\ub294 \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc624\uac00\ub2c9 \ub9e4\ucd9c \ube44\uc911\uc774 \uc815\uccb4\ub418\uac70\ub098 \uac10\uc18c\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uc804\uccb4 \ub9e4\ucd9c\ub9cc \ub298\uc5b4\ub09c\ub2e4\uba74, \uc774\ub294 \uad11\uace0 \uc758\uc874\ub3c4\ub9cc \ub192\uc544\uc9c0\ub294 \uad6c\uc870\ub85c \uc7a5\uae30\uc801\uc73c\ub85c \ub9ac\uc2a4\ud06c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"141\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/2-1024x141.png\" alt=\"\" class=\"wp-image-6456\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/2-1024x141.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/2-300x41.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/2-768x106.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/2.png 1263w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\ube0c\ub79c\ub4dc \uac80\uc0c9(\uc88c) \ubc0f \uac80\uc0c9\uad11\uace0(\uc6b0)\uc758 4\uac1c\uc6d4 \uc131\uacfc\uc9c0\ud45c<\/mark><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"224\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/3-1024x224.png\" alt=\"\" class=\"wp-image-6458\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/3-1024x224.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/3-300x66.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/3-768x168.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/3.png 1047w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\uc804\uccb4 \ub9e4\ucd9c\uc561, \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ubc1c\uc0dd \ub9e4\ucd9c\uc561, \uc624\uac00\ub2c9 \ub9e4\ucd9c\uc561 \ube44\uad50<\/mark><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 &#8216;\ub204\uc801&#8217;\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \uc774\uc720\ub294?<\/h2>\n\n\n\n<p>2017~2019\ub144 \ubbf8\ub514\uc5b4\ucee4\uba38\uc2a4 \ud669\uae08\uae30\uc640 \ub2ec\ub9ac, \ud604\uc7ac \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\ub294 \uad11\uace0\ube44\ub97c \uc9d1\ud589\ud55c \uc989\uc2dc \ub9e4\ucd9c\ub85c \uc9c1\uc811 \ud68c\uc218\ub418\ub294 \uc989\uac01\uc801 \ub9ac\ud134\uc744 \uae30\ub300\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \ucea0\ud398\uc778 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \uad6c\uc870\uc801 \ubcc0\ud654\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud604\uc7ac \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub294 \ub204\uc801\uc801\uc73c\ub85c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\uc804\uc5d0 \uc9d1\ud589\ud55c \uad11\uace0\uac00 \uc7a0\uc7ac\uace0\uac1d\uc758 \uc778\uc9c0\uc5d0 \uc810\uc9c4\uc801\uc73c\ub85c \uc313\uc774\uace0, \uc77c\uc815 \ubcc0\uace1\uc810\uc744 \ub118\uc5b4\uc57c \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \ud68c\uc218\ub418\uae30 \uc2dc\uc791\ud558\ub294 \uad6c\uc870\uc785\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uba74 \ud6a8\uacfc\uac00 \uc313\uc774\ub294 \uc2dc\uc810\uc5d0 \uc624\ud788\ub824 \uad11\uace0\ub97c \uc911\ub2e8\ud558\ub294 \ud310\ub2e8 \uc624\ub958\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>2025\ub144 Ahrefs \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 AI Overviews\ub294 \ub871\ud14c\uc77c \ucffc\ub9ac\uc758 46%\uc5d0\uc11c \ucd9c\ud604\ud558\uba70, \uac80\uc0c9 \ud658\uacbd \uc790\uccb4\uac00 \uc989\uac01 \uc804\ud658\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uc778\uc9c0 \ucd95\uc801 \uad6c\uc870\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc \uac80\uc0c9 \uc9c0\ud45c \uac1c\uc120\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc\uc758 \ud575\uc2ec \uc120\ud589 \uc9c0\ud45c\uac00 \ub418\uc5b4\uac00\ub294 \ud2b8\ub80c\ub4dc\uc640 \ub9de\ub2ff\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacfc\ub141\uc774 \ud604\uc800\ud788 \uc791\uc544\uc9c4 \ud604\uc7ac \ubbf8\ub514\uc5b4\ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \ubb34\uc791\uc704\uc801\uc778 \uc18c\uc7ac A\/B \ud14c\uc2a4\ud2b8\ubcf4\ub2e4 <strong>\ubc29\ud5a5\uc131\uacfc \uc804\ub7b5\uc758 \uad6c\uc0c1<\/strong>\uc774 \ud6e8\uc52c \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \uadf8 \ubc29\ud5a5\uc131\uc774 \ub9de\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub098\uce68\ubc18 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc608\uc0b0 \uc99d\uc561\uc758 \uc801\uc815 \ud0c0\uc774\ubc0d\uc740 \uc5b8\uc81c\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uc608\uc0b0 \uc99d\uc561\uc758 \ud0c0\uc774\ubc0d\uc740 \uc9c1\uac10\uc774\ub098 \uc2dc\uac04 \uae30\uc900\uc774 \uc544\ub2c8\ub77c \uc9c0\ud45c \uae30\ubc18\uc73c\ub85c \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uc544\ub798 \ub450 \uac00\uc9c0 \uc870\uac74\uc774 \ub3d9\uc2dc\uc5d0 \ucda9\uc871\ub420 \ub54c\uac00 \ud655\uc2e0\uc744 \uac16\uace0 \uc608\uc0b0\uc744 \uc99d\uc561\ud574\uc57c \ud558\ub294 \ud0c0\uc774\ubc0d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc608\uc0b0 \uc99d\uc561 \ud310\ub2e8 \uae30\uc900:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n\n<li>\ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS\u00b7\uac1d\ub2e8\uac00, \uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00, \uc624\uac00\ub2c9 \ub9e4\ucd9c\uc758 \uac1c\uc120 \ucd94\uc138\uac00 \ud655\uc778\ub420 \uac83<\/li>\n\n\n<li>\uad11\uace0 \uc131\uacfc \uc545\ud654, \uac1d\ub2e8\uac00 \ud558\ub77d, \uc624\uac00\ub2c9 \uac10\uc18c \uac19\uc740 \uc704\ud5d8 \uc2e0\ud638\uac00 \uc5c6\uc744 \uac83<\/li>\n\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \ub450 \uc870\uac74\uc774 \ucda9\uc871\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c \uc608\uc0b0\uc744 \uc99d\uc561\ud558\uba74, \uc774\ubbf8 \uc791\ub3d9\ud558\uae30 \uc2dc\uc791\ud55c \ub204\uc801 \ud6a8\uacfc\ub97c \ub354 \ud070 \ud3ed\uc73c\ub85c \uac00\uc18d\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc9c0\ud45c \uac1c\uc120\uc774 \ud655\uc778\ub418\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc5d0\uc11c\uc758 \uc608\uc0b0 \uc99d\uc561\uc740 \uae30\ucd08\uccb4\ub825 \ubb38\uc81c\ub97c \ube44\uc6a9\uc73c\ub85c \ub36e\uc73c\ub824\ub294 \uc2dc\ub3c4\uac00 \ub418\uc5b4 \ud6a8\uc728\uc774 \ub0ae\uc544\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc131\uacfc \uac1c\uc120 \uc2e0\ud638\uac00 \uba85\ud655\ud55c M4 \uc2dc\uc810 \uc774\ud6c4 M10\uae4c\uc9c0\uc758 \uc608\uc0c1 \ucd94\uc774\ub97c \uadf8\ub824\ubcf4\uba74, \uad11\uace0\ube44\u00b7\ub9e4\ucd9c\u00b7ROAS\uac00 \ud568\uaed8 \uc810\uc9c4\uc801\uc73c\ub85c \uc0c1\uc2b9\ud558\ub294 \ud328\ud134\uc744 \uadf8\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc131\uc7a5 \uace1\uc120\uc744 \uadf8\ub9ac\uae30 \uc704\ud55c \uc804\uc81c \uc870\uac74\uc774 \ubc14\ub85c \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\uc758 \uafb8\uc900\ud55c \ubaa8\ub2c8\ud130\ub9c1\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/4-1024x422.png\" alt=\"\" class=\"wp-image-6460\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/4-1024x422.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/4-300x124.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/4-768x317.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/4.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">M1\uc5d0\uc11c M4\uae30\uac04\uc758 \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c M10\uae4c\uc9c0\uc758 \uc608\uc0c1 \uc131\uacfc \ucd94\uc774<\/mark><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860: \uc9c0\ud45c\ub294 \ubc29\ud5a5\uc131\uc744 \uac80\uc99d\ud558\ub294 \ub098\uce68\ubc18\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc \uad00\ub9ac\uc758 \ud575\uc2ec\uc740 \ud604\uc7ac \uc22b\uc790\uc758 \ud06c\uae30\uac00 \uc544\ub2c8\ub77c \ubc29\ud5a5\uc131\uc774 \uc62c\ubc14\ub978\uc9c0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\uc99d\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS \uac1c\uc120, \uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00 \uc0c1\uc2b9, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ud655\ub300\u2014\uc774 \uc138 \uac00\uc9c0 \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\uac00 \ub3d9\uc2dc\uc5d0 \uae0d\uc815\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \uc6c0\uc9c1\uc774\uace0 \uc788\ub2e4\uba74, \ud604\uc7ac \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ubc29\ud5a5\uc131\uc740 \uc720\ud6a8\ud558\ub2e4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc810\uc5d0 \uc8fc\uc800 \uc5c6\uc774 \uc608\uc0b0\uc744 \uc99d\uc561\ud558\ub294 \uac83\uc774 \uc131\uacfc \uace1\uc120\uc744 \uac00\uc18d\uc2dc\ud0a4\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\ub300\ub85c \uc5b4\ub290 \ud55c \uc9c0\ud45c\ub77c\ub3c4 \uc5ed\ubc29\ud5a5\uc73c\ub85c \uc6c0\uc9c1\uc778\ub2e4\uba74, \ucea0\ud398\uc778 \uc138\ud305\uc774 \uc544\ub2cc \uae30\ucd08\uccb4\ub825 \uc790\uccb4\ub97c \uc810\uac80\ud558\ub294 \uac83\uc774 \uba3c\uc800\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc744 \ubd10\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c\ub294 \ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS\uc640 \uac1d\ub2e8\uac00, \uc77c\ubc18 \uac80\uc0c9\uad11\uace0 \uac1d\ub2e8\uac00\u00b7ROAS \ubcc0\ub3d9\uc131, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ubcfc\ub968 \uc774 \uc138 \uac00\uc9c0 \ucd95\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub4e4\uc774 \ub3d9\uc2dc\uc5d0 \uae0d\uc815\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \uc6c0\uc9c1\uc77c \ub54c \uc804\uccb4\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucee8\ub514\uc158\uc774 \uac1c\uc120\ub418\uace0 \uc788\ub2e4\uace0 \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q2. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 ROAS\uac00 \uc989\uac01 \uac1c\uc120\ub418\uc9c0 \uc54a\ub294 \uac83\uc740 \uc65c\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\ud604\uc7ac \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\ube44\ub97c \uc9d1\ud589\ud55c \uc989\uc2dc \ub9e4\ucd9c\ub85c \ud68c\uc218\ub418\ub294 \uc989\uac01\uc801 \ub9ac\ud134\uc740 \uae30\ub300\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc758 \ud6a8\uacfc\ub294 \uc7a0\uc7ac\uace0\uac1d\uc758 \uc778\uc9c0\uc5d0 \ub204\uc801\uc801\uc73c\ub85c \uc313\uc774\uba70, \uc77c\uc815 \ubcc0\uace1\uc810\uc744 \ub118\uc5b4\uc57c \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \ud68c\uc218\ub418\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uae30\ucd08\uccb4\ub825\uc774 \uc798 \uc900\ube44\ub41c \uacbd\uc6b0 \uc774 \ubcc0\uace1\uc810\uae4c\uc9c0\uc758 \uc2dc\uac04\uc774 \ub2e8\ucd95\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \uc608\uc0b0\uc744 \uc99d\uc561\ud574\uc57c \ud560 \ud0c0\uc774\ubc0d\uc740 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS\u00b7\uac1d\ub2e8\uac00 \uac1c\uc120, \uc624\uac00\ub2c9 \ub9e4\ucd9c \ud655\ub300, \uac80\uc0c9\uad11\uace0 \ucee8\ub514\uc158 \uc0c1\uc2b9\uc774 \ub3d9\uc2dc\uc5d0 \ud655\uc778\ub418\uace0, \uad11\uace0 \uc131\uacfc \uc545\ud654\ub098 \uac1d\ub2e8\uac00 \ud558\ub77d \uac19\uc740 \uc704\ud5d8 \uc2e0\ud638\uac00 \uc5c6\uc744 \ub54c\uac00 \uc608\uc0b0 \uc99d\uc561\uc758 \uc801\uc815 \ud0c0\uc774\ubc0d\uc785\ub2c8\ub2e4. \uc774 \uc870\uac74\uc774 \ucda9\uc871\ub41c \uc0c1\ud669\uc5d0\uc11c\uc758 \uc608\uc0b0 \uc99d\uc561\uc740 \uc774\ubbf8 \uc791\ub3d9 \uc911\uc778 \ub204\uc801 \ud6a8\uacfc\ub97c \uac00\uc18d\uc2dc\ud0a4\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \uc624\uac00\ub2c9 \ub9e4\ucd9c\uc774 \ub298\uc5b4\ub098\uc9c0 \uc54a\uc73c\uba74 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc798\ubabb\ub41c \uac83\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\ubc18\ub4dc\uc2dc \uadf8\ub807\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\uac00\ub2c9 \ub9e4\ucd9c \ud655\ub300\ub294 \uae30\ucd08\uccb4\ub825 \uc131\uc7a5\uc758 \uc911\uc694\ud55c \uc2e0\ud638\uc774\uc9c0\ub9cc, \ube0c\ub79c\ub4dc \ub7f0\uce6d \ucd08\uae30\ub098 \uc2e0\uaddc \uce74\ud14c\uace0\ub9ac \uc9c4\uc785 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc624\uac00\ub2c9 \ubcfc\ub968\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uac80\uc0c9 ROAS \uac1c\uc120 \ucd94\uc138\ub97c \uc6b0\uc120 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e8, \uc804\uccb4 \ub9e4\ucd9c\uc774 \ub298\uc5b4\ub098\ub294\ub370 \uc624\uac00\ub2c9 \ube44\uc911\uc774 \uacc4\uc18d \uac10\uc18c\ud55c\ub2e4\uba74 \uad11\uace0 \uc758\uc874\ub3c4 \uad6c\uc870\ub97c \uc810\uac80\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-performance-marketing-case-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840, \uc870\uac74\ubd80\ud130 \uc77d\uc5b4\uc57c \ud558\ub294 \uc774\uc720<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/performance-marketing-total-guide\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2025: \uc778\uc9c0\ub3c4\uc640 \uc124\ub4dd\ub825\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ubc29\ubc95<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc810\uac80 \uac00\uc774\ub4dc<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \uc704\ud55c \uae30\ucd08\uccb4\ub825 \uc9c0\ud45c \uad00\ub9ac<\/p>\n","protected":false},"author":4,"featured_media":6464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[89],"tags":[237,238,134,112,93],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-237","tag-238","tag-134","tag-112","tag-93"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash.jpg",2426,1728,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash-300x214.jpg",300,214,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash-768x547.jpg",768,547,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/02\/carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg",1024,729,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-02-10","get_modified_date":"2026-04-10","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":237,"name":"\uac80\uc0c9\uad11\uace0","slug":"%ea%b2%80%ec%83%89%ea%b4%91%ea%b3%a0","term_group":0,"term_taxonomy_id":237,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"302"},{"term_id":238,"name":"\uc9c0\ud45c","slug":"%ec%a7%80%ed%91%9c","term_group":0,"term_taxonomy_id":238,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"303"},{"term_id":134,"name":"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw","term_order":"404"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":93,"name":"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw","term_order":"446"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":1,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/insight\/\" alt=\"\uc778\uc0ac\uc774\ud2b8\"  class=\"category-insight\">\uc778\uc0ac\uc774\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b2%80%ec%83%89%ea%b4%91%ea%b3%a0\/\" alt=\"\uac80\uc0c9\uad11\uace0\"  class=\"post_tag-%ea%b2%80%ec%83%89%ea%b4%91%ea%b3%a0\">\uac80\uc0c9\uad11\uace0<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%a7%80%ed%91%9c\/\" alt=\"\uc9c0\ud45c\"  class=\"post_tag-%ec%a7%80%ed%91%9c\">\uc9c0\ud45c<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305\"  class=\"post_tag-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\">\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ub9c8\ucf00\ud305\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85\">\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305\"  class=\"post_tag-%ea%b7%b8%eb%a1%9c%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\">\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305<\/a> 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