{"id":6121,"date":"2024-10-31T20:33:04","date_gmt":"2024-10-31T11:33:04","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=6121"},"modified":"2026-03-06T15:10:29","modified_gmt":"2026-03-06T06:10:29","slug":"171","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/171\/","title":{"rendered":"2024 M\/KT \ucee8\ud37c\ub7f0\uc2a4 \uc131\ud669\ub9ac\uc5d0 \uac1c\ucd5c"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 5\ubd84<\/p>\n\n\n\n

\uc81c2\ud68c Marketing Kenotype \ucee8\ud37c\ub7f0\uc2a4 THE NEW&CHANGE<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BAT\uac00 \uc9c0\ub09c 10\uc6d4 25\uc77c \uc11c\uc6b8 \uac15\ub0a8\uad6c \uc288\ud53c\uac90\ud640\uc5d0\uc11c \u20182024 M\/KT(Marketing Kenotype, \uc774\ud558 M\/KT) \ucee8\ud37c\ub7f0\uc2a4\u2019\ub97c \uc131\ud669\ub9ac\uc5d0 \uac1c\ucd5c\ud588\ub2e4.<\/p>\n\n\n\n

\uc9c0\ub09c\ud574\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8\ub85c \uac1c\ucd5c\ub41c \ucee8\ud37c\ub7f0\uc2a4\ub294 \ucd1d 5\uac1c \uc138\uc158\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc73c\uba70 \ube0c\ub79c\ub4dc \uc720\ud29c\ube0c, \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305, \uc624\ud504\ub77c\uc778 \ud31d\uc5c5 \uc804\ub7b5, \ube0c\ub79c\ub529, \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub4f1 \uc131\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uac16\ucdb0\uc57c \ud560 \ub2e4\uc12f \uac00\uc9c0 \ubd84\uc57c<\/strong>\ub97c \uc870\uba85\ud588\ub2e4.<\/p>\n\n\n\n

\uc138\uc158 \uc5f0\uc0ac\ub85c\ub294 \uc815\uc6b0\uc9c4(\ud1a0\uc2a4 \ube44\ub514\uc624\ucf58\ud150\uce20\ud300 \ucf58\ud150\uce20 PD), \uc18c\uc7ac\ubbfc(BAT \uadf8\ub85c\uc2a4\uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\ud300 \ud300\uc7a5), \uae40\ud64d\ubc30(\uc0b0\ud1a0\ub9ac \uae00\ub85c\ubc8c \uc2a4\ud53c\ub9ac\uce20 \ub9c8\ucf00\ud305\ud300 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800), \uc774\ubbfc\uacbd(BAT \ub514\uc790\uc778 \uadf8\ub8f9 \uadf8\ub8f9\uc7a5), \uace0\uc740\uc9c0(\uadf8\ub780\ub370\ud074\ub9bd \ub274\ubbf9\uc2a4\ucee4\ud53c\ud300 \ube0c\ub79c\ub529 \uae30\ud68d\uc790)\uac00 \ucc38\uc5ec\ud574 \ub2e4\uc591\ud55c \uc0ac\ub840\uc640 \uacbd\ud5d8\uc744 \uacf5\uc720\ud588\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \uc774\ub048 \ud604\uc5c5 \uc804\ubb38\uac00\ub4e4\uc774 \ud55c \uc790\ub9ac\uc5d0<\/strong><\/p>\n\n\n\n

\uccab \ubc88\uc9f8 \uc138\uc158\uc5d0\uc11c\ub294 \ud1a0\uc2a4 \uc815\uc6b0\uc9c4 \ube44\ub514\uc624\ucf58\ud150\uce20\ud300 \ucf58\ud150\uce20 PD\uac00 \uc5f0\uc0ac\ub85c \ub098\uc130\ub2e4. \uc138\uacc4\uc801\uc778 \ud654\uc774\ud2b8 \ud574\ucee4\uac00 48\uc2dc\uac04 \ub3d9\uc548 \ud1a0\uc2a4\ub97c \ud574\ud0b9\ud558\ub294 \uacfc\uc815\uc744 \ub2f4\uc740 \uc720\ud29c\ube0c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \u2018\uc9c0\uae08\ubd80\ud130 \ud1a0\uc2a4\ub97c \ud574\ud0b9\ud569\uc2dc\ub2e4\u2019\uc758 \uae30\ud68d \ubc0f \uc81c\uc791 \uacfc\uc815\uc744 \uc18c\uac1c\ud558\uba70 \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c4 \uc57d\uc810\uc744 \uadf9\ubcf5\ud558\uace0 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ucf58\ud150\uce20 \ub178\ud558\uc6b0<\/strong>\ub97c \uacf5\uc720\ud588\ub2e4.<\/p>\n\n\n\n

\uc774\uc5b4 BAT \uc18c\uc7ac\ubbfc \uadf8\ub85c\uc2a4\uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\ud300 \ud300\uc7a5\uc774 \ub450 \ubc88\uc9f8 \uc138\uc158\uc758 \uc5f0\uc0ac\ub85c \ubb34\ub300\uc5d0 \uc62c\ub790\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c \uc804\ud658\uc744 \uc720\ub3c4\ud558\uae30 \uc5b4\ub824\uc6b4 \ucd5c\uadfc \uc2dc\uc7a5 \uc0c1\ud669\uc744 \uc2dc\uc0ac\ud558\uba70, \ub192\uc740 \ud6a8\uc728\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud1b5\ud569 \uc9c0\ud45c \uad00\ub9ac \ub178\ud558\uc6b0<\/strong>\ub97c \uacf5\uc720\ud588\ub2e4. \uadf8\ub294 \uadf8\ub85c\uc2a4 \ud574\ud0b9 \uad00\uc810\uc5d0\uc11c \uc9c1\uc811 \ub9ac\ub529\ud55c \ud55c\uc0d8 \ub9ac\ud558\uc6b0\uc2a4 \uacbd\ud5d8\uc744 \uc804\ud558\uba70, \uace0\uac1d \ubd84\uc11d\ubd80\ud130 \uc81c\ud488 \uc131\uc7a5 \ud504\ub808\uc784\uc6cc\ud06c\uae4c\uc9c0 \uadf9\ub2e8\uc801 \ud6a8\uc728\uc744 \ub9cc\ub4e4\uc5b4\ub0b8 \uc77c\ub828\uc758 \uacfc\uc815\uc744 \uacf5\uac1c\ud558\uba70 \ucc38\uc5ec\uc790\ub4e4\uc758 \uc774\ubaa9\uc744 \uc9d1\uc911\uc2dc\ucf30\ub2e4.<\/p>\n\n\n\n

\"\"
\ud1a0\uc2a4 \uc815\uc6b0\uc9c4 \ube44\ub514\uc624\ucf58\ud150\uce20\ud300 \ucf58\ud150\uce20 PD<\/figcaption><\/figure>\n\n\n\n
\"\"
BAT \uc18c\uc7ac\ubbfc \uadf8\ub85c\uc2a4\uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\ud300 \ud300\uc7a5<\/figcaption><\/figure>\n\n\n\n

\uc138 \ubc88\uc9f8 \uc138\uc158\uc740 \uc0b0\ud1a0\ub9ac \uae00\ub85c\ubc8c \uc2a4\ud53c\ub9ac\uce20 \uae40\ud64d\ubc30 \ub9c8\ucf00\ud305\ud300 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\uac00 \ub9e1\uc558\ub2e4. \uadf8\ub294 \ubbf8\uad6d\uc5d0 \ubcf8\uc0b0\uc9c0\ub97c \ub454 \uba54\uc774\ucee4\uc2a4 \ub9c8\ud06c\uc758 \ube0c\ub79c\ub4dc \ud788\uc2a4\ud1a0\ub9ac\ub97c \uc2dc\uc791\uc73c\ub85c 2022\ub144 \uc774\ud6c4 3\ub144\uc9f8 \uc9c4\ud589\ud558\uace0 \uc788\ub294 ‘\ub3c5\uc8fc’ \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\uc758 \uae30\ud68d \uacfc\uc815\uacfc 2030\uc138\ub300\uc758 \uacf5\uac10\uc744 \uc774\ub04c \uc218 \uc788\uc5c8\ub358 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc804\ud588\ub2e4. \ud2b9\ud788 \uc62c\ud574 \uac1c\ucd5c\ud55c \uc774\ud0dc\uc6d0 \u2018\ub3c5\uc8fc\ud0c0\uc6b4\u2019 \ud31d\uc5c5\uc740 \uc11c\ube0c\uceec\ucc98\uac00 \uc9d1\uacb0\ub41c \uc9c0\uc5ed\uc778 \uc774\ud0dc\uc6d0\uc744 \uc120\uc815\ud55c \uc774\uc720\ubd80\ud130 \ubc14\ud150\ub354 \uc12d\uc678, \uc544\ud2f0\uc2a4\ud2b8 \uacf5\uc5f0, \ud611\uc5c5 \uad7f\uc988 \ub4f1 \ud31d\uc5c5 \uc6b4\uc601\uc744 \ud1b5\ud574 \uc5bb\uc740 \ub808\uc2a8\ub7f0<\/strong>\uc744 \ucc38\uc5ec\uc790\uc640 \uacf5\uc720\ud588\ub2e4.  <\/p>\n\n\n\n

\ub124 \ubc88\uc9f8 \uc138\uc158\uc740 BAT \uc774\ubbfc\uacbd \ub514\uc790\uc778 \uadf8\ub8f9 \uadf8\ub8f9\uc7a5\uc774 \uc5f4\uc5c8\ub2e4. \uc774\ubbfc\uacbd \ud300\uc7a5\uc740 \ub274\uc695 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\uc5d0\uc11c \ub2e4\uc591\ud55c \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uacfc \ud611\uc5c5\ud574\uc628 \uacbd\ud5d8\uc774 \uc788\uc73c\uba70 BAT\uc5d0\uc11c \ub93c\ud2bc, \ubb34\uc2e0\uc0ac, \uc6d0\uc18c\uc8fc, \uc608\uc2a4\ucf54\ud640\ub529\uc2a4 \ub4f1\uc744 \ub9ac\ub529\ud558\uba70 \ube0c\ub79c\ub4dc \uc804\ubb38\uac00\ub85c \uacbd\ub825\uc744 \uc313\uc544\uc624\uace0 \uc788\ub2e4. \uc774\ub0a0 \uc0dd\uc131AI \ud50c\ub7ab\ud3fc \ub93c\ud2bc\uacfc \uc0ac\uc774\ubc84\ubcf4\uc548 \uc804\ubb38 \uae30\uc5c5 \ud2f0\uc624\ub9ac\uc758 \ub9ac\ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc77c\uad00\ub41c \ubb38\ubc95\uc744 \uc720\uc9c0\ud558\uba70 \ud0c4\ud0c4\ud55c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud558\ub294 \ube0c\ub79c\ub529 \uc804\ub7b5 \ub178\ud558\uc6b0<\/strong>\ub97c \uc124\uba85\ud588\ub2e4.<\/p>\n\n\n\n

\"\"
\uc0b0\ud1a0\ub9ac \uae00\ub85c\ubc8c \uc2a4\ud53c\ub9ac\uce20 \uae40\ud64d\ubc30 \ub9c8\ucf00\ud305\ud300 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800<\/figcaption><\/figure>\n\n\n\n
\"\"
BAT \uc774\ubbfc\uacbd \ub514\uc790\uc778 \uadf8\ub8f9 \uadf8\ub8f9\uc7a5<\/figcaption><\/figure>\n\n\n\n

\ub9c8\uc9c0\ub9c9 \ub2e4\uc12f \ubc88\uc9f8 \uc138\uc158\uc740 \uadf8\ub780\ub370\ud074\ub9bd \uace0\uc740\uc9c0 \ub274\ubbf9\uc2a4\ucee4\ud53c\ud300 \ube0c\ub79c\ub529 \uae30\ud68d\uc790\uac00 \ub2f4\ub2f9\ud588\ub2e4. \uc62c\ud574 \ub860\uce6d\ud55c \ub274\ubbf9\uc2a4\ucee4\ud53c\ub294 \uc6b0\uc544\ud55c\ud615\uc81c\ub4e4\uc758 \ucc3d\uc5c5\uc790\uc778 \uae40\ubd09\uc9c4 \uc804 \uc758\uc7a5\uc774 \uc124\ub9bd\ud55c \uadf8\ub780\ub370\ud074\ub9bd\uc758 \ubbf9\uc2a4\ucee4\ud53c \ube0c\ub79c\ub4dc\ub85c, \ubbf9\uc2a4\ucee4\ud53c\ub97c \ud604\ub300\uc801\uc73c\ub85c \ud574\uc11d\ud55c \uc810\uc5d0\uc11c \ub860\uce6d \uc804\ubd80\ud130 \ub300\uc911\uc758 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uc740 \ubc14 \uc788\ub2e4.<\/p>\n\n\n\n

\uc774\ub0a0\uc740 \u2018\ub04a\uc784\uc5c6\uc774 \uace0\uac1d\uc5d0\uac8c \ub9d0 \uac78\uae30\u2019\ub77c\ub294 \uc8fc\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc744 \u2018\ud32c\u2019\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub274\ubbf9\uc2a4\ucee4\ud53c\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uacfc \uc628\uc624\ud504\ub77c\uc778 \ubc0f \uae00\ub85c\ubc8c \ud310\ub9e4 \uacc4\ud68d<\/strong>\uc5d0 \ub300\ud574 \ub9d0\ud588\ub2e4. \ud2b9\ud788 \uc885\uc774\ucef5 \ubaa8\uc591\uc744 \ud55c \ub3c4\uc790\uae30 \ucef5 \uad7f\uc988, \ub3c4\ub11b \ubaa8\uc591\uc758 \uc624\ub780\ub2e4 \ub514\uc800\ud2b8 \ub4f1 \u2018\uc775\uc219\ud55c \uac83\ub4e4\uc744 \uc11e\uc5b4 \uc0c8\ub86d\uac8c\u2019 \ubcf4\uc5ec\uc8fc\ub294 \ub274\ubbf9\uc2a4\ucee4\ud53c\uc758 \uc804\ub7b5\uc801 \uc0ac\uace0\ub97c \ubcfc \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc0ac\ub840<\/strong>\ub4e4\uc744 \uc18c\uac1c\ud558\uba70 \ucc38\uac00\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"
\uadf8\ub780\ub370\ud074\ub9bd \uace0\uc740\uc9c0 \ub274\ubbf9\uc2a4\ucee4\ud53c\ud300 \ube0c\ub79c\ub529 \uae30\ud68d\uc790<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ubcc0\ud654\uc640 \ud601\uc2e0\uc758 \ub9c8\ucf00\ud305 \uc2dc\uc7a5,
\uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \uacf5\uc720\uc758 \uc7a5<\/strong><\/p>\n\n\n\n

\uc774\ub0a0 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c\ub294 \ube0c\ub79c\ub529, \ud37c\ud3ec\uba3c\uc2a4, \uc624\ud504\ub77c\uc778 \ub4f1 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \uc2e4\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \ud604\uc5c5 \ube0c\ub79c\ub4dc \uad00\uacc4\uc790\ub4e4\uc774 \uc5f0\uc0ac\ub85c \ucc38\uc5ec\ud574 \uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ud48d\ubd80\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uacbd\ud5d8\uc744 \uc804\ud558\uba70 \ucc38\uac00\uc790\ub4e4\uc758 \ub192\uc740 \uacf5\uac10\uacfc \ud638\uc751\uc744 \uc5bb\uc5c8\ub2e4. <\/p>\n\n\n\n

BAT \ubc15\uc900\uaddc \ub300\ud45c\ub294 \u201c\uc9c0\uae08\ub3c4 \ub9c8\ucf00\ud305 \uc0b0\uc5c5\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\uc640 \ud601\uc2e0\uc744 \uacaa\uace0 \uc788\uace0 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c8 \uac83\u201d<\/strong>\uc774\ub77c\uba70 \u201c\ud604\uc5c5 \uc804\ubb38\uac00\ub4e4\uc758 \ud48d\ubd80\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\ub294 \uc7a5\uc744 \ub354 \ub9ce\uc774 \ub9c8\ub828\ud560 \uac83\u201d<\/strong>\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\ud55c\ud3b8, M\/KT \ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \ucee8\ud37c\ub7f0\uc2a4\ub294 \uc885\ud569 \uc5d0\uc774\uc804\uc2dc \ube44\uc5d0\uc774\ud2f0(BAT)\uc640 \ub9c8\ucf00\ud305\ube0c\u302e\ub79c\ub4dc \uc2e4\ubb34\uc790\ub4e4\uc744 \uc704\ud55c \ub274\ubbf8\ub514\uc5b4 \ube44\uc2a4\ud0b7(BISCIT)\uc774 \ud568\uaed8 \uac1c\ucd5c\ud55c \uc2e4\ubb34\uc790 \uc911\uc2ec\uc758 \uc778\uc0ac\uc774\ud2b8 \ucee8\ud37c\ub7f0\uc2a4\ub2e4. \ud0a4\ub178\ud0c0\uc785\uc740 \u2018\uc0c8\ub85c\uc6b4 \uac83\u2019, \u2018\ubcc0\ud615\ub41c \uac83\u2019\uc744 \ub73b\ud558\uba70 \uc774\ub294 BAT \uc0ac\uba85\uc5d0 \uc788\ub294 \uc544\ud0a4\ud0c0\uc785(Archetype, \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c4 \uace0\uc720\ud55c \uac83)\uacfc \ubc18\ub300\ub418\ub294 \uc758\ubbf8\ub85c, \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc640 \uc2dc\uc7a5 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uae30\uc874\uc758 \ud2c0\uc744 \uae68\uace0 \uc0c8\ub85c\uc6b4 \ud615\uc2dd\uc744 \ub9cc\ub4e4\uba70 \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\uc640 \ub178\ud558\uc6b0\ub97c \uacf5\uc720\ud558\uae30 \uc704\ud574 \uae30\ud68d\ub410\ub2e4.<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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