{"id":5464,"date":"2023-06-23T19:15:00","date_gmt":"2023-06-23T10:15:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5464"},"modified":"2026-03-06T15:11:24","modified_gmt":"2026-03-06T06:11:24","slug":"146","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/146\/","title":{"rendered":"&#8216;\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0&#8217; SSG.COM \ube0c\ub79c\ub529 \ucea0\ud398\uc778 \ub9ac\ubdf0"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 7\ubd84<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>&#8216;SSG.COM&#8217; \uc0ac\ub840\ub85c \ubcf4\ub294 \ud6a8\uacfc\uc801\uc778 IMC \ucea0\ud398\uc778 \uc804\ub7b5\/\uc608\uc2dc<\/strong><\/p>\n\n\n\n<p><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Writer<\/mark><\/em><\/strong>&nbsp;\uc11c\uc720\ud604<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Project Overview.<\/strong><br><strong>SSG.COM\uc758 \uc0c8\ub85c\uc6b4 \uc2ac\ub85c\uac74 \ucea0\ud398\uc778<\/strong><\/h3>\n\n\n\n<p>SSG.COM\uc740 \uc2e0\uc138\uacc4\uadf8\ub8f9\uc758 \ubaa8\ub4e0 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uc885\ud569 \uc628\ub77c\uc778 \uc1fc\ud551 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc2e0\uc138\uacc4\ubc31\ud654\uc810, \uc774\ub9c8\ud2b8 \ub4f1 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \ud30c\uc6cc\uc640 \uc77c\uba85 \u201c\uc4f1\u201d \ucea0\ud398\uc778\uc73c\ub85c \ub300\uc911\uc801 \uc778\uc9c0\ub3c4\ub97c \ubcf4\uc720\ud55c \ube0c\ub79c\ub4dc\ub2e4. 2023\ub144 1\uc6d4, SSG.COM\uc740 \ube45\ubaa8\ub378 \uc911\uc2ec\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc790\uc0b0 \uc911\uc2ec\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac15\ud654\ud558\uaca0\ub2e4\ub294 \ube0c\ub79c\ub529 \ubaa9\ud45c \uc544\ub798&nbsp;<strong>\u2018\uc2e0\ub8b0\u2019\uc640 \u2018\ud504\ub9ac\ubbf8\uc5c4\u2019\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \ud575\uc2ec \uac00\uce58(Brand Core Value)\ub97c \ub2f4\uc740 \uc0c8\ub85c\uc6b4 \uc2ac\ub85c\uac74, \u201c\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0\u201d\uc744 \uc644\uc131\ud588\ub2e4.&nbsp;<\/strong><\/p>\n\n\n\n<p>BAT\ub294 \u2018\uc2e0\ub8b0\u2019 \u2018\ud504\ub9ac\ubbf8\uc5c4\u2019 \ub450 \uac00\uc9c0 \ud575\uc2ec\uac00\uce58\uc640 \uc2e0\uaddc \uc2ac\ub85c\uac74\uc774 \uace0\uac1d\uc5d0\uac8c \ubc1c\uc2e0\ub418\ub294 \uccab \ubc88\uc9f8 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ub9e1\uc558\ub2e4. \uadf8 \uacb0\uacfc,&nbsp;<strong>\ucca0\uc800\ud55c \ubbf8\ub514\uc5b4 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc544\uc774 \uce90\uce6d(Eye-Catching)\ud55c \uc20f\ud3fc \ud615\ud0dc\uc758 \uc601\uc0c1\uc744 \uc81c\uc791\ud588\ub2e4.<\/strong>&nbsp;\ub610 \ud558\ub098\uc758 \uacfc\uc81c\uc600\ub358 OOH\ub294 \ubc30\ub9ac\uc5d0\uc774\uc158 \uc791\uc5c5\uc744 \uac70\uccd0 SSG.COM\uc758 \uc628\ub4dc\ubbf8\ub514\uc5b4\uc778 \ucf54\uc5d1\uc2a4\uc640 \uc2a4\ud0c0\ud544\ub4dc\uc5d0 \ub178\ucd9c\ud588\ub2e4. \uc774 \uc601\uc0c1\uc740 SSG.COM\uc774 \uc624\ub7ab\ub3d9\uc548 \uace0\uac1d\uc758 \ub9c8\uc74c\uc18d\uc5d0 \ucc29\uc2e4\ud558\uac8c \uc313\uc544\uc628 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uba85\ud655\ud55c \uc5b8\uc5b4\ub85c \uac01\uc778\uc2dc\ud0a4\uba70 \ube0c\ub79c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc744 \uc54c\ub838\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"486\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-12.png\" alt=\"\" class=\"wp-image-5465\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-12.png 904w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-12-300x161.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-12-768x413.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Issue &amp; Goal.&nbsp;<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2018\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0\u2019\uc73c\ub85c \uc0c8\ub86d\uac8c \uc18c\ud1b5\ud558\ub294 SSG.COM<\/strong><\/h3>\n\n\n\n<p>\ucc28\ubcc4\ud654\ub41c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc120\uc810\ud558\uace0\uc790 SSG.COM\uc774 \uc2e4\uc2dc\ud55c \uc18c\ube44\uc790 \ub9ac\uc11c\uce58\uc5d0 \ub530\ub974\uba74,&nbsp;<strong>\uc18c\ube44\uc790\uac00 \uccb4\uac10\ud558\uace0 \uc788\ub294 SSG.COM\uc758 \ube0c\ub79c\ub4dc \uac00\uce58\ub294 \u2018\uc2e0\ub8b0\u2019 \uadf8\ub9ac\uace0 \u2018\ud504\ub9ac\ubbf8\uc5c4\u2019\uc73c\ub85c \ud655\uc778\ub410\ub2e4.<\/strong>&nbsp;\uc18c\ube44\uc790 \uacbd\ud5d8\uc5d0 \ub0b4\uc7ac\ub41c \ub450 \uac00\uc9c0 \uc694\uc18c\ub97c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uac00\uce58\ub85c \uaddc\uc815, \uc774\ub97c \uc120\uc5b8\ud558\uae30 \uc704\ud574&nbsp;<strong>\uc2e0\uaddc \uc2ac\ub85c\uac74 \u2018\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0\u2019\uc744 \uc644\uc131\ud588\ub2e4.&nbsp;<\/strong><\/p>\n\n\n\n<p>BAT\uac00 \ubc1b\uc740 \uacfc\uc81c\ub294&nbsp;<strong>\ud558\ub098, \ud575\uc2ec \uac00\uce58\uc640 \uc2e0\uaddc \uc2ac\ub85c\uac74\uc744 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc54c\ub9ac\ub294 \uac83.<\/strong>&nbsp;\ub458, SSG.COM\uc758&nbsp;<strong>\ub124 \uac00\uc9c0 RTB(Reason to Believe)-\uc4f1\ubc30\uc1a1, \ud504\ub9ac\ubbf8\uc5c4 \uc2dd\ud488\uad00, SSG \uac1c\ub7f0\ud2f0, \uba85\ud488 \ubdf0\ud2f0-\ub97c \ud575\uc2ec\uac00\uce58 \ubc0f \uc2ac\ub85c\uac74\uacfc \uacb0\ud569\ud574 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\uc5c8\ub2e4.&nbsp;<\/strong>\uc774\ubc88 \ucea0\ud398\uc778\uc740 \ub274 \uc2ac\ub85c\uac74\uc744 \uace0\uac1d\uc5d0\uac8c \ucc98\uc74c \uc120\ubcf4\uc774\ub294 \uac83\uc73c\ub85c, \ube45\ubaa8\ub378\uacfc \uc774\ubbf8\uc9c0 \uc911\uc2ec\uc758 \uc18c\ud1b5\uc744 \ud574\uc628 \uacfc\uac70 \ucea0\ud398\uc778\uacfc\ub294 \ub2ec\ub9ac&nbsp;<strong>\uc2e4\uccb4 \uc704\uc8fc\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574 \u2018\uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub529\u2019\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uace0\uc790 \ud588\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22-1024x576.jpg\" alt=\"\" class=\"wp-image-5467\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22-960x540.jpg 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-22.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Strategy.<\/strong><br><strong>\ub2ec\ub77c\uc9c4 \ucf58\ud150\uce20 \uc0dd\ud0dc\uacc4\uc5d0 \ub9de\ucdb0 \uad11\uace0\ub97c \ucf58\ud150\uce20\ud654\ud558\ub2e4<\/strong><\/h3>\n\n\n\n<p>\uba3c\uc800, \uc2e4\uccb4(fact) \uae30\ubc18\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud574 SSG.COM \ud50c\ub7ab\ud3fc \uc548\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uc2e4\uc81c \uacbd\ud5d8\ud558\ub294 \uc2e0\ub8b0\uc640 \ud504\ub9ac\ubbf8\uc5c4\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc778\ud588\ub2e4. \uc18c\ube44\uc790\uac00 \uc9c1\uc811 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \ubc30\uc1a1 \uc2dc\uac04(\uc4f1\ubc30\uc1a1)\ubd80\ud130 NFT \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \ud488\uc9c8 \ubcf4\uc99d\uc11c(SSG \uac1c\ub7f0\ud2f0)\ub4f1 SSG.COM\uc758 \uc11c\ube44\uc2a4\ub294 \ub9e4\uc6b0 \ub514\ud14c\uc77c\ud558\uac8c \uc124\uacc4\ub418\uc5b4 \uc788\uc5c8\ub2e4.&nbsp;<strong>BAT\ub294 SSG.COM\uc758 \uc2e0\ub8b0\uc640 \ud504\ub9ac\ubbf8\uc5c4\uc774 \uc704\uc640 \uac19\uc740 \ub514\ud14c\uc77c\ub85c\ubd80\ud130 \uad6c\ucd95\ub41c \uacbd\ud5d8\uc774\ub77c\uace0 \ubd24\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ub610\ud55c BAT\ub294 \ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud574 \uc18c\ube44\uc790\uc758 \ubbf8\ub514\uc5b4 \uc18c\ube44 \ud589\ud0dc\ub97c \uc0b4\ud3c8\ub2e4. 2023\ub144 \ud604\uc7ac, \ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc\ub294 \uc20f\ud3fc \ucf58\ud150\uce20\ub97c \ud1b5\ud55c \ube60\ub974\uace0 \ud575\uc2ec\uc801\uc778 \uc815\ubcf4 \uc2b5\ub4dd\uc774 \ub300\uc138\ub2e4. \uc774 \uac19\uc740 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c&nbsp;<strong>\uc20f\ud3fc \ucf58\ud150\uce20\uc758 \ubb38\ubc95\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc218\uc6a9\ud574 \uc628\ub77c\uc778 \ubc14\uc774\ub7f4\uc744 \ud655\uc0b0\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uc548\ud588\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/SSG_\uc90c_\uac00\ub85c.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Creative.<\/strong><br><strong>\ub9e4\ud06c\ub85c \uc90c\uc73c\ub85c \uc2dc\uc120\uc744 \uc7a1\ub2e4<\/strong><\/h3>\n\n\n\n<p><strong>\ub514\uc9c0\ud138, \uadf8\ub9ac\uace0 \uc20f\ud3fc \ucf58\ud150\uce20\ub294 \uc124\uba85\uc801\uc774\uc5b4\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uc810\uc744 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uc81c1\uc6d0\uce59\uc73c\ub85c \uc0bc\uc558\ub2e4.<\/strong>&nbsp;\ube60\ub974\uac8c \ub118\uaca8\ubcf4\ub294 \ucf58\ud150\uce20 \uc0ac\uc774\uc5d0\uc11c \uc2dc\uc120\uc744 \ub04c \uc218 \uc788\ub294 \uc804\ub7b5\uc740, \uad11\uace0\uac00 \uc544\ub2cc \uc20f\ud3fc \ucf58\ud150\uce20 \uadf8 \uc790\uccb4\uac00 \ub418\ub294 \uac83\uc774\ub77c\uace0 \ud310\ub2e8\ud588\ub2e4.&nbsp;<strong>\ub514\ud14c\uc77c\uc744 \ubcf4\uc5ec\uc90c\uacfc \ub3d9\uc2dc\uc5d0 \uc20f\ud3fc \ucf58\ud150\uce20\uc758 \uc544\uc774 \uce90\uce6d\ud568\uc744 \ub2f4\uc544\ub0bc \uc218 \uc788\ub294 \ubc29\ubc95, BAT\uc758 \uc120\ud0dd\uc740 \u2018\ub9e4\ud06c\ub85c \uc90c\u2019\uc774\uc5c8\ub2e4.&nbsp;<\/strong>\ud654\ub824\ud55c \ub9d0\uacfc \uc774\ubbf8\uc9c0\ub85c \uc2e0\ub8b0\ub97c \uac15\uc694\ud558\uae30\ubcf4\ub2e4 SSG.COM\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \uc18d\uc18d\ub4e4\uc774 \ub4dc\ub7ec\ub0b4 \ubcf4\uc5ec\uc8fc\ub294 \uac83.&nbsp;<strong>\uace7, \ub208\uc5d0 \ubcf4\uc774\ub294 \ubbff\uc74c\uc744 \ud45c\ud604\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uac00 \ub418\uc5c8\ub2e4.&nbsp;<\/strong>\uadf8 \uacb0\uacfc \uc624\ub80c\uc9c0, \uc18c\uace0\uae30, \uba85\ud488 \uac00\ubc29\uacfc \ubdf0\ud2f0 \uc81c\ud488\uae4c\uc9c0 SSG.COM\uc758 RTB(Reason to Believe)\ub97c \ub4dc\ub7ec\ub0bc \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \ub9e4\ud06c\ub85c \uc90c\uc73c\ub85c \uc9c1\uc811 \ub4e4\uc5ec\ub2e4\ubd24\ub2e4.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-1024x509.png\" alt=\"\" class=\"wp-image-5471\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-1024x509.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-300x149.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-768x382.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc0dd\uacbd\ud55c \ube44\uc8fc\uc5bc\uc5d0 \ud638\uae30\uc2ec\uc744 \ub290\uaef4 \uc2dc\uc120\uc744 \ub450\ub2e4 \ubcf4\uba74 \uc90c\uc544\uc6c3\uc744 \ud1b5\ud574 \ubb3c\uccb4\uc758 \uc815\uccb4\uac00 \ub4dc\ub7ec\ub09c\ub2e4. \uc90c\uc544\uc6c3\ub418\ub294 \ud654\uba74\uc5d0 \ub9de\ucdb0 \u2018\uc90c \u2013 \ubcf4\uc5ec\uc90c \u2013 \uc81c\ub54c \uc624\ub294 \uc2e0\uc120\ud568\uc744 \ubcf4\uc5ec\uc90c\u2019\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac04\uacb0\ud55c \uce74\ud53c\ub294 SSG.COM\uc73c\ub85c\ubd80\ud130 \uc18c\ube44\uc790\ub85c \uc774\uc5b4\uc9c0\ub294 \uc1fc\ud551 \uc5ec\uc815\uc744 \uc9c1\uad00\uc801\uc73c\ub85c \ud45c\ud604\ud55c\ub2e4. \uc2e0\uaddc \uc2ac\ub85c\uac74, \u2018\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0\u2019\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4, \uc989 \uc81c\ud488\uc758 \uc0ac\uc6a9 \uc7a5\uba74\uacfc \ud568\uaed8 \ub4dc\ub7ec\ub09c\ub2e4.\u00a0<strong>SSG.COM \ud50c\ub7ab\ud3fc \uc18d \uc2e0\ub8b0\uc640 \ud504\ub9ac\ubbf8\uc5c4\uc774 \ub2f4\uae34 \uc18c\ube44\uc790 \uc5ec\uc815\uc744 \ub2e8 15\ucd08 \uc548\uc5d0 \ub2f4\uc544\ub0b8 \uac83\uc774\ub2e4.\u00a0<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ucf54\uc5d1\uc2a4_\uae30\ub4658\uba74_\ud504\ub9ac\ubbf8\uc5c4-\uc2dd\ud488\uad00.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ucf54\uc5d1\uc2a4_\uae30\ub4658\uba74_SSG-\uac1c\ub7f0\ud2f0.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ucf54\uc5d1\uc2a4_\uae30\ub4658\uba74_\uc4f1\ubc30\uc1a1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ucf54\uc5d1\uc2a4_\uae30\ub4658\uba74_\uba85\ud488\ubdf0\ud2f0.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Result.<\/strong><br><strong>\uc2a4\uc2a4\ub85c \ucf58\ud150\uce20\uac00 \ub41c \uad11\uace0, \uc2dc\uc120\uc744 \ubd99\uc7a1\ub2e4<\/strong><\/h3>\n\n\n\n<p><strong>\uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9b4\uc2a4\uc758 \ubdf0 \uc218\uac00 \ucc9c\ub9cc\uc744 \ub118\uc5b4\uc11c\uba70 \uc20f\ud3fc \uc804\ub7b5\uc740 \uc801\uc911\ud588\ub2e4.<\/strong>&nbsp;\uc77c\uc0c1\uc801\uc73c\ub85c \ub9c8\uc8fc\ud560 \uc218 \uc5c6\ub294 \ub0af\uc120 \ube44\uc8fc\uc5bc\uc740 \uc18c\ube44\uc790\uac00 \uc8fc\ubaa9\ud558\uae30 \ucda9\ubd84\ud588\uace0 \ub9e4\ud06c\ub85c \uc90c\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0\uc790 BGM\uc774 \uc544\ub2cc \uc570\ube44\uc5b8\ud2b8 \uc0ac\uc6b4\ub4dc\ub97c \uc120\ud0dd\ud55c \uac83\ub3c4 \ubab0\uc785\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud55c\ubaab\ud588\ub2e4. \uc0c8\ub85c\uc6b4 \uc2ac\ub85c\uac74\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc1c\uc2e0\ud558\uae30 \uc704\ud55c \ub610 \ud558\ub098\uc758 \uacfc\uc81c, OOH\ub294 \ubc30\ub9ac\uc5d0\uc774\uc158 \uc791\uc5c5\uc744 \uac70\uccd0 SSG.COM\uc758 \uc628\ub4dc\ubbf8\ub514\uc5b4\uc778 \ucf54\uc5d1\uc2a4\uc758 \ub300\ud615 LCD \ubc0f \uc2a4\ud0c0\ud544\ub4dc 3\uac1c \uc9c0\uc810(\uace0\uc591, \ud558\ub0a8, \uc548\uc131)\uc758 \ubbf8\ub514\uc5b4 \ud0c0\uc6cc\uc5d0\ub3c4 \ub9e4\ud06c\ub85c \uc90c \uc601\uc0c1\uc774 \uac78\ub838\ub2e4. \uac70\ub300\ud55c \ud654\uba74\uc73c\ub85c \ubcf4\uc774\ub294 \uc624\ub80c\uc9c0, \uc18c\uace0\uae30, \uba85\ud488 \ubc31\uacfc \ucfe0\uc158\uc758 \ubbf8\uc138\ud55c \uc785\uc790\ub294 \ube60\ub974\uac8c \uc774\ub3d9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc2dc\uc120\uc744 \uba48\ucd94\uac8c \ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc774\uc5c8\ub2e4.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"5483\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15-683x1024.jpg\" alt=\"\" class=\"wp-image-5483\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15-683x1024.jpg 683w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15-200x300.jpg 200w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15-768x1152.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15-1024x1536.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-15.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"5481\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-17-1024x682.jpg\" alt=\"\" class=\"wp-image-5481\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-17-1024x682.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-17-300x200.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-17-768x512.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-17.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\uc9e7\uc740 \uc2dc\uac04\uc744 \uc774\uc720\ub85c, \uc815\ubcf4\ub97c \ube60\ub974\uac8c \uc8fc\uc785\ud558\ub294 \ubc29\ubc95\uc744 \ud0dd\ud558\uae30\ubcf4\ub2e4&nbsp;<strong>\uc18c\ube44\uc790 \uc2a4\uc2a4\ub85c \uad11\uace0\uc5d0 \ubab0\uc785\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20 \uc804\ub7b5\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc644\uc131\ud558\uae30 \uc704\ud55c SSG.COM\uacfc BAT\uc758 \uace0\ubbfc\uc774 \ud5db\ub418\uc9c0 \uc54a\uc558\uc74c\uc744 \uc99d\uba85\ud558\ub294 \uacb0\uacfc\uc600\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ube60\ub978 \ubc30\uc1a1, \uc800\ub834\ud55c \uac00\uaca9, \ud3ec\uc778\ud2b8 \uc801\ub9bd \ub4f1 \ub2e4\uc591\ud55c \uac01\ub3c4\ub85c \uc18c\ube44\uc790\ub97c \uacf5\ub7b5\ud558\ub294 \uc1fc\ud551 \ud50c\ub7ab\ud3fc \uc0ac\uc774\uc5d0\uc11c \uc2e0\ub8b0\uc640 \ud504\ub9ac\ubbf8\uc5c4\uc774\ub77c\ub294 \uc1fc\ud551\uc758 \ubcf8\uc9c8\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ub418\uc0c8\uae30\ub294 SSG.COM\uc758 \ud589\ubcf4\ub294 \ub2e8\uc5f0 \ub3cb\ubcf4\uc778\ub2e4. \ub3d9\uc2dc\uc5d0 \uc774 \uac19\uc740 \uc9c4\uc9c0\ud55c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc124\ud30c\ud558\ub294 \ub370 \uc20f\ud3fc \ud50c\ub7ab\ud3fc\uc744 \uba54\uc778\uc73c\ub85c \uacb0\uc815\ud558\ub294 \uac83 \ub610\ud55c \ube0c\ub79c\ub4dc\uc758 \ud2b8\ub80c\ub514\ud55c \uac10\ub3c4\ub97c \uc5ff\ubcfc \uc218 \uc788\ub294 \ud3ec\uc778\ud2b8\uc600\ub2e4. \uc774\ubc88 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud004\ub9ac\ud2f0 \ub192\uc740 \uc11c\ube44\uc2a4, \uc2e0\ub8b0 \uac00\ub294 \ube0c\ub79c\ub4dc\ub85c \uace0\uac1d \ub9c8\uc74c \uc18d\uc5d0 \uad73\uac8c \uc790\ub9ac\ub9e4\uae40\ud558\uae38 \uae30\ub300\ud55c\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>CREDITS<br>Client : SSG.COM<br>Agency : BAT<br>Project Director : Myeongha Kim<br>Project Manager : Yeji Oh<br>Creative Director : Jaehwan Kim<br>Marketing AE : Sumin Ji, Youngmin Ahn<br>Copywriter : Sungeun Hwang, Dongyoon Kang<br>Art Director : Hyemin Park<br>Photographer : Inae Lee<\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background='#1a1a1a';this.style.color='#fff'\" onmouseout=\"this.style.background='transparent';this.style.color='#1a1a1a'\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SSG.COM\uc740 \uc2e0\uc138\uacc4\uadf8\ub8f9\uc758 \ubaa8\ub4e0 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uc885\ud569 \uc628\ub77c\uc778 \uc1fc\ud551 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc2e0\uc138\uacc4\ubc31\ud654\uc810, \uc774\ub9c8\ud2b8 \ub4f1 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \ud30c\uc6cc\uc640 \uc77c\uba85 \u201c\uc4f1\u201d \ucea0\ud398\uc778\uc73c\ub85c \ub300\uc911\uc801 \uc778\uc9c0\ub3c4\ub97c \ubcf4\uc720\ud55c \ube0c\ub79c\ub4dc\ub2e4. 2023\ub144 1\uc6d4, SSG.COM\uc740 \ube45\ubaa8\ub378 \uc911\uc2ec\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc790\uc0b0 \uc911\uc2ec\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac15\ud654\ud558\uaca0\ub2e4\ub294 \ube0c\ub79c\ub529 \ubaa9\ud45c \uc544\ub798\u00a0\u2018\uc2e0\ub8b0\u2019\uc640 \u2018\ud504\ub9ac\ubbf8\uc5c4\u2019\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \ud575\uc2ec \uac00\uce58(Brand Core Value)\ub97c \ub2f4\uc740 \uc0c8\ub85c\uc6b4 \uc2ac\ub85c\uac74, \u201c\ubbff\uace0 \uc0ac\ub294 \uc990\uac70\uc6c0\u201d\uc744 \uc644\uc131\ud588\ub2e4.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":5471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[88],"tags":[217,112,103],"class_list":["post-5464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-217","tag-112","tag-103"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12.png",1280,636,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-300x149.png",300,149,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-768x382.png",768,382,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-12-1024x509.png",1024,509,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2023-06-23","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":88,"name":"\ud504\ub85c\uc81d\ud2b8","slug":"project","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","term_order":"3"}],"post_tag":[{"term_id":217,"name":"\ucea0\ud398\uc778","slug":"%ec%ba%a0%ed%8e%98%ec%9d%b8","term_group":0,"term_taxonomy_id":217,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"322"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":103,"name":"\ube0c\ub79c\ub529","slug":"%eb%b8%8c%eb%9e%9c%eb%94%a9","term_group":0,"term_taxonomy_id":103,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw","term_order":"436"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/project\/\" alt=\"\ud504\ub85c\uc81d\ud2b8\"  class=\"category-project\">\ud504\ub85c\uc81d\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%ba%a0%ed%8e%98%ec%9d%b8\/\" alt=\"\ucea0\ud398\uc778\"  class=\"post_tag-%ec%ba%a0%ed%8e%98%ec%9d%b8\">\ucea0\ud398\uc778<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ub9c8\ucf00\ud305\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85\">\ub9c8\ucf00\ud305<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%b8%8c%eb%9e%9c%eb%94%a9\/\" alt=\"\ube0c\ub79c\ub529\"  class=\"post_tag-%eb%b8%8c%eb%9e%9c%eb%94%a9\">\ube0c\ub79c\ub529<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=5464"}],"version-history":[{"count":4,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5464\/revisions"}],"predecessor-version":[{"id":10454,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5464\/revisions\/10454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/5471"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=5464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=5464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=5464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}