{"id":5404,"date":"2022-08-26T18:35:00","date_gmt":"2022-08-26T09:35:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5404"},"modified":"2026-03-06T15:12:16","modified_gmt":"2026-03-06T06:12:16","slug":"125","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/125\/","title":{"rendered":"\ud574\uc678 \uc9c4\ucd9c\uc744 \uc704\ud55c &#8216;\ub9ac\ube0c\ub79c\ub529&#8217;\uacfc &#8216;IMC \ucea0\ud398\uc778&#8217;"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 16\ubd84<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>&#8216;\uc13c\ud2b8\ube44&#8217; \uc0ac\ub840\ub85c \ubcf4\ub294 \ud6a8\uacfc\uc801\uc778 \ub9ac\ube0c\ub79c\ub529\uacfc IMC \ucea0\ud398\uc778 \uc804\ub7b5\/\uc608\uc2dc<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud504\ub85c\uc81d\ud2b8 \ubbf8\ub9ac\ubcf4\uae30<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:16px\">\u2714 \uc0c8\ub85c\uc6b4&nbsp;\ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uae30\ubc18\uc758 \ubaa8\uc158\uadf8\ub798\ud53d \uc601\uc0c1\uc73c\ub85c \ub9ac\ube0c\ub79c\ub529\uc744 \uc54c\ub9ac\ub2e4<br>\u2714 2WAY \uc601\uc0c1 \ucea0\ud398\uc778\uc73c\ub85c \uc55e\uc11c\uac00\ub294 \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub85c\uc11c\uc758 \uc874\uc7ac\uac10\uc744 \ub4dc\ub7ec\ub0b4\ub2e4<br>\u2714&nbsp;\ucc28\ubcc4\ud654\ub41c \ud45c\ud604 \ubc29\uc2dd\uc73c\ub85c&nbsp;\ub3d9\uc885 \ud0c0\uae43\ud305 \ub0b4 \uc0c1\ub300\uc801 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub2e4<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Editor<\/mark><\/strong><\/em><strong>&nbsp;<\/strong>\uc815\uc131\ud76c<\/p>\n\n\n\n<p>\uc13c\ud2b8\ube44\ub294 2015\ub144 \uc124\ub9bd\ub41c \uc678\ud658 \ud2b9\ud654 \ud540\ud14c\ud06c \uae30\uc5c5\uc73c\ub85c, \uae30\uc874\uc758 \uc678\ud654 \uc1a1\uae08\u00b7\uacb0\uc81c \uc11c\ube44\uc2a4\uac00 \uc9c0\ub2cc \ub2e8\uc810\uc744 \ubcf4\uc644\ud558\ub294 \ub0ae\uc740 \uc218\uc218\ub8cc, \ube60\ub978 \uc1a1\uae08 \uc18d\ub3c4, \uac04\ud3b8\ud55c \uc808\ucc28 \ub4f1&nbsp;<strong>\ud601\uc2e0\uc801\uc778 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ud540\ud14c\ud06c \uc5c5\uacc4\uc758 \uc120\ub450\uc8fc\uc790\ub85c \ubd80\uc0c1<\/strong>\ud588\ub2e4. \ub610\ud55c \uc774\uc8fc \uadfc\ub85c\uc790 \ubc0f \uac1c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc8fc\uc694 \ub300\uc0c1\uc774\uc5c8\ub358 \uc18c\uc561 \uc1a1\uae08 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc5c5\uacc4 \ucd5c\ucd08\ub85c \uae30\uc5c5 \ud574\uc678 \uacb0\uc81c, \uae00\ub85c\ubc8c \uc1a1\uae08\u00b7\uacb0\uc81c \uc11c\ube44\uc2a4\ub85c \uc0ac\uc5c5 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uba70 \ud3ed\ub113\uc740 \uc678\ud658 \uc804\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae00\ub85c\ubc8c \uc678\ud658 \ud1a0\ud0c8 \uc194\ub8e8\uc158 \uae30\uc5c5\uc73c\ub85c \ubc1c\ub3cb\uc6c0\ud588\ub2e4.<\/p>\n\n\n\n<p>BAT\ub294&nbsp;<strong>\uc13c\ud2b8\ube44\uc758 \ubcf8\uaca9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud655\uc7a5\uacfc \ud574\uc678 \uc9c4\ucd9c\uc744 \uc704\ud55c \u2018\ub9ac\ube0c\ub79c\ub529\u2019 \ubc0f&nbsp;\uc601\uc0c1 \uae30\ubc18\uc758 &#8216;IMC \ucea0\ud398\uc778&#8217;\uc744 \uc9c4\ud589<\/strong>\ud588\ub2e4. \ud574\uc678 \uc1a1\uae08 \uad00\uc5ec\uc790\uc640 \uae30\uc874 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc81c\uace0\ud558\uace0, \uae00\ub85c\ubc8c \ud540\ud14c\ud06c \uc11c\ube44\uc2a4\ub85c \ub098\uc544\uac00\ub294 \uc13c\ud2b8\ube44\uc758 \ube44\uc804\uc744 \ub2f4\ub294 \uac83\uc774 \ubaa9\ud45c\uc600\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ub9ac\uc11c\uce58\ubd80\ud130 \ube0c\ub79c\ub4dc \uc815\uc758\uc640 \ubc84\ubc8c\/\ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c, \ud0c0\uae43 \uc804\ubc18\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0. \ube0c\ub79c\ub529\uacfc \ub9c8\ucf00\ud305, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud569\ud574 \ube0c\ub79c\ub4dc \uc131\uc219\uae30\ub85c \ub3c4\uc57d\ud558\ub294&nbsp;<strong>\uc13c\ud2b8\ube44\uc758 \ube0c\ub79c\ub4dc\ub2e4\uc6c0\uc744 \uad6c\ucd95\ud55c \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c&nbsp;&#8216;IMC \ucea0\ud398\uc778 \uc804\ub7b5&#8217; \ud6c4\uae30\ub97c \uba3c\uc800&nbsp;\uc804\ud55c\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-1024x576.png\" alt=\"\" class=\"wp-image-5405\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Mission. \ube0c\ub79c\ub4dc \uc778\uc9c0 \ud615\uc131\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778 \uc9d1\ud589<\/strong><\/h3>\n\n\n\n<p>\uc13c\ud2b8\ube44\uac00 \uc758\ub8b0\ud55c IMC \ucea0\ud398\uc778 \uc804\ub7b5\uc758 \ud575\uc2ec \uacfc\uc5c5\uc740 2\uac00\uc9c0\uc600\ub2e4.&nbsp;\ud558\ub098\ub294 \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9\uc5d0\uc11c \ub9ac\ube0c\ub79c\ub529\ud55c \uc13c\ud2b8\ube44\uc758 \ubc84\ubc8c\/\ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc54c\ub9ac\uace0, \ub2e4\ub978 \ud558\ub098\ub294 \uc13c\ud2b8\ube44\ub97c \ubaa8\ub974\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc778\uc9c0\uc2dc\ud0a4\ub294 \uc77c\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10-1024x576.png\" alt=\"\" class=\"wp-image-5407\" style=\"width:841px;height:auto\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/2-10.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>BAT\ub294&nbsp;<strong>\uc774 \ub450 \uac00\uc9c0 \uacfc\uc5c5\uc744 \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud22c\ud2b8\ub799(Two track)\uc758 \uc601\uc0c1 \ucea0\ud398\uc778 \uc804\ub7b5<\/strong>\uc744 \uc138\uc6e0\ub2e4.&nbsp;\uccab \ubc88\uc9f8\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uc5d0\uc14b\uc73c\ub85c \ubaa8\uc158\uadf8\ub798\ud53d \uae30\ubc18\uc758 \ube0c\ub79c\ub4dc \ud544\ub984\uc744 \uc81c\uc791\ud558\uc5ec \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uc13c\ud2b8\ube44\uc758 \ub9e4\ub825\uc801\uc778 \ubcc0\ud654\ub97c \uc778\uc2dd\uc2dc\ud0a4\ub294 &#8216;\ub9ac\ube0c\ub79c\ub529 \ucea0\ud398\uc778&#8217;\uc774\uc5c8\uace0, \ub450 \ubc88\uc9f8\ub294 \uc13c\ud2b8\ube44 \uad11\uace0 \uc601\uc0c1\uc744 \ud1b5\ud574 \ud574\uc678 \uc1a1\uae08 \uace0\uac1d \uc804\ubc18\uc5d0 \uc27d\uace0 \uc2a4\ub9c8\ud2b8\ud55c \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub85c \uac01\uc778\uc2dc\ud0a4\ub294 &#8216;\ucee4\uba38\uc15c \ucea0\ud398\uc778&#8217;\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Strategy. \uae30\uc874 \uace0\uac1d\uacfc \uc2e0\uaddc \uace0\uac1d\uc744 \ubaa8\ub450 \uc0ac\ub85c\uc7a1\ub294 \ub300\uc138 \ube0c\ub79c\ub4dc\ub85c \uc18c\uad6c<\/strong><\/h3>\n\n\n\n<p>\uc13c\ud2b8\ube44\ub294 \uc790\ud0c0\uacf5\uc778 \ud540\ud14c\ud06c \uc5c5\uccb4\uc758 \uc120\ub450\uc8fc\uc790\ub85c \uad6d\ub0b4 \ud0d1\ud2f0\uc5b4\uc758 \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub2e4. \ud558\uc9c0\ub9cc \uc218\ub9ce\uc740 \ud6c4\ubc1c\uc8fc\uc790\ub4e4\uc774 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\uba74\uc11c \uace0\uac1d\uc774 \uccb4\uac10\ud560 \uc218 \uc788\ub294 \uc13c\ud2b8\ube44\ub9cc\uc758 USP(Unique Selling Point)\ub97c \ub2e4\uc2dc\uae08 \ud658\uae30\ud574\uc57c \ud560 \uc2dc\uc810\uc774\uc5c8\ub2e4.&nbsp;BAT\ub294 \ub9ac\ube0c\ub79c\ub529 \uacfc\uc815\uc5d0\uc11c FGI(Focus Group Interview)\ub97c \ud1b5\ud574 \ud30c\uc545\ud55c \uc13c\ud2b8\ube44\uc758 \uc138 \uac00\uc9c0 \uac15\uc810\uc744 USP\ub85c \uc124\uc815\ud588\ub2e4.<\/p>\n\n\n\n<p>1) \uc720\uc800 \ub300\ubd80\ubd84\uc774 \uc13c\ud2b8\ube44\ub97c \uc2a4\ub9c8\ud2b8\ud55c \uc11c\ube44\uc2a4\ub85c \uc778\uc2dd\ud558\uace0 \uc788\ub2e4\ub294 \uc810<br>2) \uc560\ud50c \uc571\uc2a4\ud1a0\uc5b4\uc640 \uad6c\uae00 \ud50c\ub808\uc774\uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ub192\uc740 \ud3c9\uc810\uacfc \ub9ac\ubdf0 \uc218\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub2e4\ub294 \uc810<br>3) \uac00\uc7a5 \ub9ce\uc740 \uc720\uc800\ub97c \ubcf4\uc720\ud55c \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub77c\ub294 \uc810<\/p>\n\n\n\n<p>\uc774\ub97c \ud1b5\ud574 \uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c &#8216;\ub514\uc9c0\ud138\uc5d0 \ub2a5\uc219\ud558\uace0 \ud6a8\uc728\uc801\uc778 \uc0b6\uc744 \uc0ac\ub294 \uc0ac\ub78c\u2019\uc73c\ub85c \uaddc\uc815\ud558\uace0, \uc13c\ud2b8\ube44\ub97c \u2018\uc2a4\ub9c8\ud2b8\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc4f0\ub294 \ub300\uc138 \uc11c\ube44\uc2a4&#8217;\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294 \ud0a4\uba54\uc2dc\uc9c0 \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud588\ub2e4. \ud0c0\uae43\uc744 \uc13c\ud2b8\ube44\ub97c \uc4f0\ub294 \uc0ac\ub78c\uacfc \uc4f0\uc9c0 \uc54a\ub294 \uc0ac\ub78c, \ub450 \uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uc5b4&nbsp;<strong>\uc544\uc9c1 \uc13c\ud2b8\ube44\ub97c \ubaa8\ub974\uac70\ub098 \uc774\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc720\uc800\ub4e4\ub3c4 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc720\ub3c4<\/strong>\ud55c \uac83\uc774\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9-1024x576.png\" alt=\"\" class=\"wp-image-5409\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/3-9.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uacbd\uc6b0 \ube0c\ub79c\ub4dc \uadf8\ub85c\uc2a4 \uadf8\ub8f9\uc758 \uc804\ub2f4 AE\ub4e4\uc774 TF \uba64\ubc84\ub85c \ucc38\uc5ec\ud588\ub2e4. \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc9d1\ud589\ub418\ub294 \uc720\ud29c\ube0c \ucc44\ub110\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud574&nbsp;<strong>\ud504\ub85c\uc81d\ud2b8 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uacfc \uc18c\uc7ac \uac1c\ubc1c\uc744 \ub17c\uc758\ud558\uba70, \ubaa9\uc801\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \uc0c1\ud488\uc744 \ud65c\uc6a9\ud574 \ud6a8\uc728\uc744 \uadf9\ub300\ud654<\/strong>\ud588\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud2b9\ud788 &#8216;\ub9ac\ube0c\ub79c\ub529 \uace0\uc9c0&#8217;\uc640 &#8216;\ube0c\ub79c\ub4dc \uc778\uc9c0&#8217;\ub77c\ub294 \ub450 \uac00\uc9c0 \ubaa9\ud45c\ub97c \uc774\ub8e8\uae30 \uc704\ud574 &#8216;\uad11\uace0 \ub178\ucd9c&#8217;\uacfc &#8216;\uad11\uace0 \uc870\ud68c&#8217;\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\uace0\uc790 \ud588\ub2e4. \ub9ac\ube0c\ub79c\ub529\uc744 \uc54c\ub9ac\ub294 \ucc28\uc6d0\uc5d0\uc11c \uad11\uace0\uac00 \ucd5c\ub300\ud55c \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc911\uc694\ud558\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\uc758 USP\ub97c \ucda9\ubd84\ud788 \uc778\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0 \uc870\ud68c \uc218\ub97c \ub298\ub9ac\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc758 \uc608\uc0b0\ub3c4 \ud504\ub85c\uc81d\ud2b8 \uae30\uac04\ubcc4\ub85c \ube44\uc911\uc744 \ub2e4\ub974\uac8c \ucc45\uc815\ud588\ub2e4. \ub77c\uc774\ube0c \ucd08\uae30\uc5d0\ub294 \ub178\ucd9c \ubaa9\uc801\uc758 \ucea0\ud398\uc778 \uc608\uc0b0\uc744 \ub9ce\uc774 \ubd84\ubc30\ud558\uace0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc870\ud68c \ubaa9\uc801 \ucea0\ud398\uc778\uc758 \ube44\uc911\uc744 \ub192\uc600\uc73c\uba70, \uc778\uc9c0\ub97c \ucd5c\ub300\ud55c \ub192\uc778 \uc774\ud6c4\uc5d0\ub294 \uc870\ud68c \ubaa9\uc801 \ucea0\ud398\uc778\uc73c\ub85c \ud655\uc2e4\ud788 \uac01\uc778\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \ud0dd\ud588\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Creative 1. \uc11c\ube44\uc2a4\uc758 &#8216;\ub300\uc138\uac10&#8217;\uacfc &#8216;\uc8fc\ubaa9\ub3c4&#8217;\ub97c \ub192\uc778 \ucee4\uba38\uc15c \ud544\ub984 \uc81c\uc791<\/strong><\/h3>\n\n\n\n<p>\ud540\ud14c\ud06c \uae30\ubc18\uc758 \ud574\uc678 \uc1a1\uae08\uc740 \ub300\uc911\uc801\uc778 \uc11c\ube44\uc2a4\uac00 \uc544\ub2c8\uae30\uc5d0 \uc13c\ud2b8\ube44\uc758 \uc778\uc9c0\ub3c4\ub97c \ub04c\uc5b4\uc62c\ub9ac\ub294 \uac83\uc774 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uac00\uc7a5 \ud070 \ubaa9\ud45c\uc600\ub2e4.&nbsp;\ud604\uc7ac \uc740\ud589\uad8c\uc744 \uc911\uc2ec\uc73c\ub85c \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\uac00 \uc18c\uad6c\ud558\ub294 &#8216;\uc2e0\ub8b0&#8217;\uc758 \uac00\uce58\uc5d0\uc11c \ud55c \ubc1c \ub354 \ub098\uc544\uac00&nbsp;<strong>\uc13c\ud2b8\ube44\ub9cc\uc758 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ubd80\uc5ec\ud558\ub294 \uac83\uc774 \uc8fc\uc694 \uacfc\uc81c<\/strong>\uc600\ub2e4.&nbsp;<\/p>\n\n\n\n<p>BAT\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc774\uc810\uc73c\ub85c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc18d\ub3c4\uc640 \uac00\uaca9, \uac04\ud3b8\ud568\uc744 \ubb34\uae30\ub85c \uc13c\ud2b8\ube44\ub9cc\uc758 \u2018\ub300\uc138\uac10\u2019\uc744 \uc5b4\ud544\ud558\ub294 \uc18c\ube44\uc790\ud5a5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uba54\uc2dc\uc9c0\ub97c \uac1c\ubc1c\ud588\ub2e4. \ucee4\uba38\uc15c \ud544\ub984\uc740 \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub97c \ud544\uc694\ub85c \ud558\ub294 \ud55c\uad6d\uacfc \ub3d9\ub0a8\uc544, \uc601\ubbf8\uad8c\uc758 \ud3ed\ub113\uc740 \ud0c0\uae43\uc744 \ubaa9\ud45c\ub85c \uae30\ud68d\ud588\ub294\ub370, \uc601\uc0c1 \ucd08\ubc18\ubd80\ud130 \u2018\uc694\uc998 \ud574\uc678 \uc1a1\uae08, \uc13c\ud2b8\ube44\u2019\ub77c\ub294 \uce74\ud53c\ub97c \uc0ac\uc6a9\ud574&nbsp;<strong>\ub300\uc138\uac10\uacfc \uc8fc\ubaa9\ub3c4\ub97c \ub192\uc774\uace0 \uc13c\ud2b8\ube44\uc758 \uac04\ud3b8\ud558\uace0 \ub611\ub611\ud55c \uc11c\ube44\uc2a4\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \uc804\ub2ec<\/strong>\ud558\uace0\uc790 \ud588\ub2e4. \u2018\uc190 \uae4c\ub531, \ub208 \uae5c\ube61\u2019\uacfc \uac19\uc740 \uadc0\uc5d0 \uc3d9 \ub4e4\uc5b4\uc624\ub294 \ud45c\ud604\uc744 \uc0ac\uc6a9\ud55c \uac83 \uc5ed\uc2dc \uac19\uc740 \uc774\uc720\uc5d0\uc11c\uc600\ub2e4. \uc774\ub294 \uc601\uc0c1 \ub9d0\ubbf8\uc5d0 \ub098\uc624\ub294 \uc13c\ud2b8\ube44\uc758 \uc0c8\ub85c\uc6b4 \uc2ac\ub85c\uac74 \u2018\uc678\ud658\uc744 \ub354 \uc27d\uace0 \uac04\ud3b8\ud558\uac8c(Simpler, Smarter, Better.)\u2019\uc758 \uc758\ubbf8\uc640\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c0\uba70 \uae00\ub85c\ubc8c \uace0\uac1d\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uac00\uae4c\uc6b4 \uc678\ud658 \uae08\uc735 \ud30c\ud2b8\ub108\uac00 \ub418\uaca0\ub2e4\ub294 \uc13c\ud2b8\ube44\uc758 \uc758\uc9c0\ub97c \ub4dc\ub7ec\ub0c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\uc13c\ud2b8\ube44-\ucd5c\uc885\ubcf8.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>\ub2e4\uad6d\uc801 \uace0\uac1d\uc774 \ub9ce\uc740&nbsp;\ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud574&nbsp;\ube44\uc5b8\uc5b4\uc801 \ud45c\ud604\ub3c4 \uc801\uadf9 \ud65c\uc6a9<\/strong>\ud588\ub2e4. \uad6d\uc801\ubd88\ubb38 \ubaa8\ub450\uac00 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \u2018\ub2e4\uc591\ud55c \uad6d\uac00\uc758 \ud654\ud3d0\u2019\ub97c \ud575\uc2ec \uc624\ube0c\uc81c\ub85c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \ubc18\uc601\ud588\uc73c\uba70, \uac01 \ud654\ud3d0\uc5d0 \uadf8\ub824\uc9c4 \uc758\uc0c1\uacfc \uacf5\uac04\uc744 \uc138\ud2b8\ub85c \uad6c\ud604\ud574 \uad6d\uac00 \uac04\uc758 \uc1a1\uae08\uc744 \uc9c1\uad00\uc801\uc73c\ub85c \uc124\uba85\ud588\ub2e4. \ud55c\uad6d\u2219\uc778\ub3c4\ub124\uc2dc\uc544\u2219\ubbf8\uad6d \ud654\ud3d0\ub97c \uc704\ud2b8 \uc788\uac8c \uc624\ub9c8\uc8fc\ud568\uc73c\ub85c\uc368 \uad6d\uacbd\uc744 \ub118\ub098\ub4dc\ub294 \uae00\ub85c\ubc8c \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \ud45c\ud604\ud588\uace0, \ubaa8\ub358\ud558\uac8c \ud574\uc11d\ud55c \uac01\uad6d \ud654\ud3d0 \uc774\ubbf8\uc9c0\ub85c \uc601\uc0c1\uc758 \uc138\ub828\ubbf8\ub97c \uadf9\ub300\ud654\ud588\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc13c\ud2b8\ube44\uc758 \uc9c1\uad00\uc801\uc778&nbsp;<strong>UI \ud654\uba74\uacfc \uc1a1\uae08 \uc7a5\uba74\uc744 \uc18d\ub3c4\uac10 \uc788\uac8c \uad50\ucc28\ud568\uc73c\ub85c\uc368 \ube60\ub978 \uc1a1\uae08\uacfc \uac04\ud3b8\ud55c \uc0ac\uc6a9\uc131<\/strong>\uc744 \ub4dc\ub77c\ub9c8\ud2f1\ud558\uac8c \ub2f4\uc544\ub0c8\ub2e4. \ud55c\uad6d\uc5b4, \uc601\uc5b4, \ubca0\ud2b8\ub0a8\uc5b4, \ud0dc\uad6d\uc5b4, \uc778\ub3c4\ub124\uc2dc\uc544\uc5b4 \ub4f1 \ucd1d 5\uac1c \uc5b8\uc5b4\ub85c \ub354\ube59\ub41c \uad11\uace0 \uc601\uc0c1\uc740 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \u2018\uc2e0\ub8b0\uac10\u2019\uc744, \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c\ub294 \u2018\ub300\uc138\uac10\u2019\uc744 \ubd80\uc5ec\ud588\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Creative 2. \uc13c\ud2b8\ube44\uc758 \ub9ac\ube0c\ub79c\ub529\uacfc \ub9e4\ub825\uc801\uc778 \ubcc0\ud654 \uc778\uc2dd\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc \ud544\ub984 \uc81c\uc791<\/strong><\/h3>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ud544\ub984\uc740 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ub9ac\ube0c\ub79c\ub529\uc744 \uc54c\ub9ac\ub294 \uac83\uc5d0 \uc9d1\uc911\ud588\ub2e4.&nbsp;<strong>\ubcc0\ud654\ub41c \ube44\uc8fc\uc5bc\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud588\uace0, \ub9ac\ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\uc758 \uc5f0\uc7a5\uc120\uc5d0\uc11c \ubaa8\uc158\uadf8\ub798\ud53d\uc5d0 \ud1b5\uc77c\uac10\uc744 \uc8fc\ub294 \ub370 \uc8fc\ub825<\/strong>\ud588\ub2e4. \uba3c\uc800 \uc81c\uc791\ud55c \ub9ac\ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\uc758 \ub85c\uace0 \ubaa8\uc158\uacfc \ub3d9\uc77c\ud558\uac8c \ub85c\uace0\ub098 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc774 \uc9c0\ub2c8\uace0 \uc788\ub294 \uc120\ud615\uc758 \uc6c0\uc9c1\uc784\uc744 \ube0c\ub79c\ub4dc \ud544\ub984\uc5d0\ub3c4 \uc801\uc6a9\ud588\uc73c\uba70, \uc6c0\uc9c1\uc784\uc774 \uc798 \ub290\uaef4\uc9c0\ub3c4\ub85d \uac15\ud55c \ube44\ud2b8\uc758 \uc74c\uc545 \uc704\uc5d0 \uc120 \uad75\uc740 \uc560\ub2c8\uba54\uc774\uc158\uc744 \ub354\ud588\ub2e4. \ube0c\ub79c\ub4dc \ud544\ub984\uc5d0 \ub4f1\uc7a5\ud558\ub294 \uce74\ud53c\ub294 \uc774\ubbf8 \uc13c\ud2b8\ube44 \uc571\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \uc13c\ud2b8\ube44\uc758 \uc7a5\uc810\uc744 \uac04\uacb0\ud558\uac8c \uc804\ud558\uba74\uc11c \uc0c8\ub85c\uc6cc\uc9c4 \ube44\uc8fc\uc5bc\uc774 \ubd80\uac01\ub420 \uc218 \uc788\ub3c4\ub85d \ud588\ub2e4. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Result.&nbsp;<\/strong><strong>\uc720\ud29c\ube0c \ucc44\ub110\uc5d0 \ucd5c\uc801\ud654\ub41c \uc18c\uc7ac\ub85c \ub192\uc740 \uc870\ud68c\uc728 \uae30\ub85d<\/strong><\/h3>\n\n\n\n<p>\ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uc804\ub7b5\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uae30\ud68d\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uace0\ub824\ud55c \uc18c\uc7ac \uac1c\ubc1c \ubc0f \uad11\uace0 \uc9d1\ud589\uc73c\ub85c \uc13c\ud2b8\ube44 \ucea0\ud398\uc778\uc740 \ud2b8\ub8e8\ubdf0 \uc778\uc2a4\ud2b8\ub9bc(TrueView Instream, \uc720\ud29c\ube0c \ub3d9\uc601\uc0c1 \uc804\ud6c4 \ub610\ub294 \uc911\uac04\uc5d0 \uc7ac\uc0dd\ub418\ub294 \uad11\uace0) \uae30\uc900 50%\uc5d0 \uac00\uae4c\uc6b4 \uc870\ud68c\uc728(VTR)\uc744 \uae30\ub85d\ud588\ub2e4. \ucee4\uba38\uc15c \ud544\ub984\uc758 \uad11\uace0 \uc18c\uc7ac \ubd84\ub7c9\uc774 21\ucd08\uc784\uc744 \uac10\uc548\ud558\uba74 \ud574\ub2f9 \uc18c\uc7ac\ub97c \ubcf8 \uc804\uccb4 \uc720\uc800 2\uba85 \uc911 1\uba85\uc774 \uc2a4\ud0b5(Skip) \uc5c6\uc774 \uad11\uace0\ub97c \ub05d\uae4c\uc9c0 \ubcf8 \uac83\uacfc \uac19\uc740 \ub180\ub77c\uc6b4 \uc218\uce58\ub2e4. \ub124\uc774\ubc84 \ub4f1\uc5d0\uc11c \u2018\uc13c\ud2b8\ube44\u2019 \ud0a4\uc6cc\ub4dc\uc758 \ucffc\ub9ac\uac00 \uad11\uace0 \uc9d1\ud589 \uc804\uc6d4 \ub300\ube44 2\ubc30\uac00\ub7c9 \uc0c1\uc2b9\ud55c \uc0ac\uc2e4\ub3c4 \ud655\uc778\ud588\ub2e4. \ub2e4\ub978 \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uc678\uad6d \uad6d\uc801\uc758 \uc720\uc800\ub4e4\uc5d0\uac8c\ub3c4 \uad11\uace0\uac00 \ub9ce\uc774 \uc9d1\ud589\ub418\uc5c8\uc74c\uc744 \uac10\uc548\ud560 \ub54c,&nbsp;<strong>\ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc804\uccb4 \ud0a4\uc6cc\ub4dc \uc0c1\uc2b9\ud3ed\uc740 \ub354 \ud074 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Interview &#8211;&nbsp;<\/strong><strong>BAT \uc13c\ud2b8\ube44 IMC \ucea0\ud398\uc778 \ud504\ub85c\uc81d\ud2b8 TF<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc791\uc5c5 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uace0\ubbfc\ud588\ub358 \ubd80\ubd84\uacfc \uc774\ub97c \ud1b5\ud574 \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n<p><strong>\uae40\uc7ac\ud658 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130<\/strong><br>\uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud558\ub294 \ub9cc\ud07c \uadf8 \ud45c\ud604 \ubc29\uc2dd\uc5d0 \uc788\uc5b4\uc11c\ub3c4 \uc775\uc219\uc9c0 \uc54a\uc740 \uc990\uac70\uc6c0\uc744 \uc8fc\ub294 \uac83\uc774 \ub3c4\uc804\uc774\uc5c8\ub2e4. \u2018\uc1a1\uae08\u2019\uc774\ub77c\ub294 \ub2e4\uc18c \uc5b4\ub824\uc6b0\uba74\uc11c\ub3c4 \ud3c9\ubc94\ud55c \uc18c\uc7ac\ub97c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc0c8\ub86d\uac8c \uc7ac\ubbf8\uc788\uac8c \ud45c\ud604\ud560 \uc218 \uc788\uc744\uc9c0\uac00 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uc758 \ud575\uc2ec \ubbf8\uc158\uc774\uc5c8\ub2e4. \uc6b0\ub9ac\uac00 \ucc3e\uc740 \ubc29\ubc95\uc740 &#8216;\ub3c8&#8217;\uc744 \ubcf4\uc5ec\uc8fc\ub418 \ub2e8\uc21c \uc18c\ud488\uc774 \uc544\ub2cc, \u2018\uacf5\uac04\u2019\uc73c\ub85c\uc11c \ubcf4\uc5ec\uc8fc\uc790\ub294 \uac83\uc774\uc5c8\ub2e4.<br>\uc6d0\ud654\uc5d0\uc11c \ucd9c\ubc1c\ud574 \ub2ec\ub7ec \ub4f1\uc758 \ud574\uc678 \ud1b5\ud654\ub85c \uc7a5\uba74\uc774 \ube60\ub974\uac8c \uc804\ud658\ub418\ub294 \uc5f0\ucd9c\uc744 \ud1b5\ud574 \uc13c\ud2b8\ube44\uc758 \u2018\uac04\ud3b8\ud568\uacfc \ub0ae\uc740 \uc218\uc218\ub8cc\u2019\ub85c \ub300\ud45c\ub418\ub294 \uc2a4\ub9c8\ud2b8\ud568\uc744 \ud45c\ud604\ud558\uace0\uc790 \ud588\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc29\ud5a5\uc131\uc774 \uae30\uc874\uc758 \uae08\uc735 \uc11c\ube44\uc2a4\uc5d0\uc11c \ubcfc \uc218 \uc5c6\uc5c8\ub358 \ubc29\uc2dd\uc774\ub77c \uad11\uace0\uc8fc\ub97c \uc124\ub4dd\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \uc0b4\uc9dd \uac71\uc815\ub418\uae30\ub3c4 \ud588\uc9c0\ub9cc, \ub2e4\ud589\ud788 \uc13c\ud2b8\ube44 \uce21\uc5d0\uc11c\ub3c4 \ud754\ud558\uace0 \ub531\ub531\ud55c \uae08\uc735 \uad11\uace0\ub97c \ubc97\uc5b4\ub098\uace0\uc790 \ud558\ub294 \ub2c8\uc988\uac00 \ucef8\uae30\uc5d0 TF \ubaa8\ub450\uac00 \uc990\uac81\uac8c \uc784\ud560 \uc218 \uc788\uc5c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong><br>\uc2a4\ud0b5\uc774 \uac00\ub2a5\ud55c \uc720\ud29c\ube0c \uad11\uace0\uc758 \ud2b9\uc131\uc0c1 \ucd08\ubc18\ubd80\uc5d0 \ud6c4\ud0b9\ud560 \uc218 \uc788\ub294 \ube44\uc8fc\uc5bc\uacfc \uce74\ud53c\uac00 \ud544\uc694\ud588\ub2e4. \uc13c\ud2b8\ube44\ub77c\ub294 \ube0c\ub79c\ub4dc\uba85\uacfc \uc571 \uc11c\ube44\uc2a4\uba85\uc744 \uc55e\ub2e8\uc5d0 \ub178\ucd9c\ud558\uba74\uc11c \uc6b0\ub9ac\uac00 \ubb34\uc2a8 \uc77c\uc744 \uc5b4\ub5bb\uac8c \ud558\ub294 \uacf3\uc778\uc9c0 \uc54c\ub824\uc918\uc57c \ud588\uae30\uc5d0 \uac00\uc7a5 \uba3c\uc800 \ub4f1\uc7a5\ud558\ub294 \uccab \uce74\ud53c\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \uc720\ub3c5 \ub9ce\uc558\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc9c1\uad00\uc801\uc774\uace0 \uadc0\uc5d0 \uc27d\uac8c \uac78\ub9ac\ub294 \ud45c\ud604\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\uae30\uc5d0 \uc18c\uc704 \u2018\uc788\uc5b4 \ubcf4\uc774\ub294\u2019 \uba4b\uc9c4 \ud45c\ud604\ubcf4\ub2e4 \ud3c9\uc18c\uc5d0 \uc790\uc8fc \uc0ac\uc6a9\ud558\uba74\uc11c \ub208\uc55e\uc5d0 \uadf8\ub824\uc9c0\ub294 \ucd09\uac10\uc774 \uc788\ub294 \uc5b8\uc5b4\ub97c \ucc3e\uace0\uc790 \ub178\ub825\ud588\ub2e4. \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0c1\ud669\uc5d0 \uc774\uc785\ud558\uba74\uc11c \uc190\uc744 \ub9ce\uc774 \uae4c\ub531\uac70\ub838\ub294\ub370, \uadf8\ub54c \u2018\uc190 \ud55c \ubc88 \uae4c\ub531\ud558\uba74\u2019\uc774\ub77c\ub294 \uce74\ud53c\ub97c \uc4f0\uac8c \ub410\ub2e4. \uc5ec\ub7ec\ubaa8\ub85c \uc18c\ube44\uc790 \uc785\uc7a5\uc5d0\uc11c \ub9ce\uc774 \uc0dd\uac01\ud55c \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uc815\ud6a8\uc778 \ubaa8\uc158 \ub514\uc790\uc774\ub108<\/strong><br>\ube0c\ub79c\ub4dc \ud544\ub984 \uc81c\uc791 \uc2dc \uc778\ud2b8\ub85c\uc5d0 \uc678\ud658 \uc11c\ube44\uc2a4\uac00 \uba85\ud655\ud788 \ub178\ucd9c\ub418\uac8c \uc791\uc5c5\ud558\ub294 \uac83\uc774 \ud070 \uc219\uc81c\uc600\ub2e4. \uc601\uc0c1\uc774 \ub108\ubb34 \uae38\uba74 \uc548 \ub410\uae30 \ub54c\ubb38\uc5d0 \uc778\ud2b8\ub85c \ud55c \ucef7\uc73c\ub85c &#8216;\ud658\uc804&#8217;\uc744 \ud45c\ud604\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud574\uc57c \ud588\ub2e4. \ucd5c\ucd08 \ubc84\uc804\uc740 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uae30\uc5d0 \ub2e4\uc18c \ubcf5\uc7a1\ud558\ub2e4\ub294 \uc758\uacac\uc774 \uc788\uc5b4\uc11c \uc880 \ub354 \uc9c1\uad00\uc801\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\ub2e4\uac00 \uc0ac\ub78c\ub4e4\uc774 \ud754\ud788 \ud558\ub294 \ub3d9\uc804\uc744 \ud280\uae30\ub294 \ub3d9\uc791\uc744 \uc560\ub2c8\uba54\uc774\uc158\uc73c\ub85c \uad6c\ud604\ud588\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ub3d9\uc804 \uadf8\ub798\ud53d\uc744 3D\ub85c \ub514\uc790\uc778\ud588\ub294\ub370 \uac1c\uc778\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ubd84\uc57c\uc5d0 \ub3c4\uc804\ud574\ubcf4\ub294 \uae30\ud68c\uc600\uace0, \uc791\uc5c5 \uacb0\uacfc\ub3c4&nbsp;\uae0d\uc815\uc801\uc778 \ud3c9\uac00\ub97c \ubc1b\uc544 \ub0a8\ub2e4\ub978 \uc758\ubbf8\uac00 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc9c0\uc774\ud604 \ud37c\ud3ec\uba3c\uc2a4 AE<\/strong><br>\uae08\uc735 \uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc\uc778 \ub9cc\ud07c \ud488\uc9c8\uc774 \ub0ae\uc740 \ucc44\ub110\uc5d0 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uac83\uc744 \uc9c0\uc591\ud558\uba70 \uac8c\uc7ac \uc9c0\uba74\uc758 \ud488\uc9c8\uc744 \uc81c\ud55c\ud558\uace0, \uc2e4\uc81c \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uc9c0\uba74\ub3c4 \uafb8\uc900\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub370 \uc2e0\uacbd \uc37c\ub2e4.&nbsp;\ucea0\ud398\uc778\uc5d0 \ub530\ub77c \uc720\uc758\ubbf8\ud55c \uc131\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\uc740 \uacbd\uc6b0\ub3c4 \uc788\uc5c8\uc9c0\ub9cc(\uad6c\uae00 \uae30\uc900), \uc601\uc0c1 \ucea0\ud398\uc778\uc758 \uc815\uc131\uc801\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 BLS(Brand Lift Survey, \uc720\uc800 \ub300\uc0c1 \uc124\ubb38\uc870\uc0ac)\ub97c \uc9c4\ud589\ud588\uace0, \ub85c\uc6b0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc5f0\ub839\ubcc4, \uc131\ubcc4, \ub3d9\uc601\uc0c1 \uae38\uc774\ubcc4 \uc751\ub2f5\uc744 \ubd84\uc11d\ud558\uc5ec \ub098\ub984\ub300\ub85c\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ubf51\uc544\ub0bc \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucd5c\uc138\uba85 AE<\/strong><br>\uc13c\ud2b8\ube44 IMC \ucea0\ud398\uc778\uc740 \u2018\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 AE\u2019, \u2018\ud37c\ud3ec\uba3c\uc2a4 AE\u2019, \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\u2019 \ub4f1 \ub2e4\uc591\ud55c \ubc30\uacbd\uc744 \uac00\uc9c4 TF \uad6c\uc131\uc6d0\ub4e4\uc774 \uc11c\ub85c \uae34\ubc00\ud558\uac8c \ud611\uc5c5\ud574\uc57c \ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c\ub3c4 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\uc774 \uc801\uadf9\uc801\uc73c\ub85c \ud68c\uc758\uc5d0 \ucc38\uc5ec\ud558\uba70 \ud504\ub85c\uc81d\ud2b8 \ubc29\ud5a5\uc131\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc774\ud574\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\ub2e4.<br>\uc608\ub97c \ub4e4\uba74 \uad6c\uae00 \ub4f1\uc758 \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd\uc744 \uc218\ub9bd\ud558\uace0 \ub354 \uc88b\uc740 \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574 \uc815\uae30\uc801\uc73c\ub85c QnA \ud68c\uc758\ub97c \uc9c4\ud589\ud560 \ub54c\ub3c4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300 \uba64\ubc84\ub4e4\uc774 \ucc38\uc5ec\ud558\uc5ec \ub9e4\uccb4\uc5d0 \ucd5c\uc801\ud654\ub41c \uc18c\uc7ac\ub97c \ubbf8\ub9ac \uace0\ubbfc\ud588\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc548\ud558\ub294 PPM \ub4f1\uc758 \uacfc\uc815\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 AE\ub4e4\uc774 \ud568\uaed8\ud574 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc18c\uc7ac\ub97c \uc0ac\uc804\uc5d0 \ucc3e\uc544\ub0b4\uace0 \uc774\uc5d0 \uc801\ud569\ud55c \ub9e4\uccb4 \ubc29\ud5a5\uc131\uc744 \ub3c4\ucd9c\ud558\uae30\ub3c4 \ud588\ub2e4. TF \ub0b4\ubd80\uc758 \ub9e4\ub044\ub7ec\uc6b4 \ud611\uc5c5 \ub355\ubd84\uc5d0 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uc5c8\ub358 \uc758\ubbf8 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10-1024x576.png\" alt=\"\" class=\"wp-image-5413\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/4-10.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n<p><strong>\ucd5c\uc138\uba85 AE<\/strong><br>\uc13c\ud2b8\ube44 \ud504\ub85c\uc81d\ud2b8\ub294 BAT\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c &#8216;\ub514\uc790\uc778 \uadf8\ub8f9 &#8211; \ub9c8\ucf00\ud305 \uadf8\ub8f9 &#8211; \uadf8\ub85c\uc2a4 \uadf8\ub8f9&#8217;\uc774 \uc5f0\uacc4\ub418\uc5b4 \uc9c4\ud589\ud55c \ud1b5\ud569 \ucea0\ud398\uc778\uc774\uc5c8\ub2e4. \ub73b\uae4a\uc740 \ud504\ub85c\uc81d\ud2b8\uc5d0 IMC \ucea0\ud398\uc778\uc758 PM\uc73c\ub85c \ucc38\uc5ec\ud55c \uac83\uc774 \uc624\ub798 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uac83 \uac19\ub2e4. IMC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba74\uc11c \uc804\ub7b5 \uc218\ub9bd\ubd80\ud130 \uc18c\uc7ac \uc81c\uc791, \uc6b4\uc601\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uacfc \uadf8\ub85c\uc2a4 \uadf8\ub8f9\uc774 \ub9e4\uc6b0 \uae34\ubc00\ud558\uac8c \ub17c\uc758\ud558\uba70 \ud504\ub85c\uc81d\ud2b8\ub97c \uafb8\ub838\ub098\uac14\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ud611\uc5c5\uc744 \ud1b5\ud574 \ub354 \ub9e4\ub825\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uacb0\uacfc\ubb3c\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5c8\uace0, \ud5a5\ud6c4 &#8216;\ub370\uc774\ud130 \uad00\uc810\uc758 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305&#8217;, &#8216;\ube0c\ub79c\ub529 \uad00\uc810\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305&#8217;\uc744 \uc9c4\ud589\ud560 \ub54c \uc5b4\ub5a4 \uc2dd\uc73c\ub85c \uc784\ud574\uc57c \ud560\uc9c0 \uc720\uc758\ubbf8\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc9c0\uc774\ud604 \ud37c\ud3ec\uba3c\uc2a4 AE<\/strong><br>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c \ucee4\uba38\uc15c \ud544\ub984 \uc81c\uc791 \ucd08\uae30\ubd80\ud130 \ud568\uaed8\ud560 \uc218 \uc788\uc5c8\ub358 \uac83\uc774 \uc815\ub9d0 \uc18c\uc911\ud55c \uacbd\ud5d8\uc774\uc5c8\ub2e4. \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \uafb8\uc900\ud788 TF \ud68c\uc758\uc640 \uba54\uc2e0\uc800 \ucc44\ub110\uc744 \ud1b5\ud574 \uc601\uc0c1\uc774 \uc81c\uc791\ub418\ub294 \uacfc\uc815\uc744 \uba74\ubc00\ud788 \uc9c0\ucf1c\ubcf4\uba70 \ube0c\ub79c\ub4dc\uc640 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 \ub354 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\uc5c8\ub2e4. \ub2f9\uc5f0\ud788 \ubaa8\ub4e0 \ud504\ub85c\uc81d\ud2b8\uac00 \ub2e4 \uc18c\uc911\ud558\uc9c0\ub9cc, \uc13c\ud2b8\ube44 \ud504\ub85c\uc81d\ud2b8\ub294 \uad11\uace0 \uc18c\uc7ac\ub85c \ud65c\uc6a9\ud560 \ube0c\ub79c\ub4dc \ud544\ub984\uacfc \ucee4\uba38\uc15c \ud544\ub984\uc744 BAT \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uc81c\uc791\ud55c \ub9cc\ud07c AE \uc785\uc7a5\uc5d0\uc11c\ub3c4 \uc5b4\ub5bb\uac8c \ud558\uba74 \uc6b0\ub9ac \uc18c\uc7ac\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \uc798 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc744\uc9c0 \ub9ce\uc774 \uace0\ubbfc\ud588\ub2e4. \ubc18\ub300\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc601\uc0c1 \uad11\uace0\ub97c \uc9d1\ud589\ud55c \uc131\uacfc\ub97c \uc81c\uc791\uc790\ubd84\ub4e4\uaed8 \ubc14\ub85c \uacf5\uc720\ub4dc\ub9b4 \uc218 \uc788\uc5b4 \ub354\uc6b1 \uc758\ubbf8 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uc815\ud6a8\uc778 \ubaa8\uc158 \ub514\uc790\uc774\ub108<\/strong><br>\uac1c\uc778\uc801\uc73c\ub85c \ubaa8\uc158 \ub514\uc790\uc778\uc744 \ud558\uba74\uc11c \uc8fc\uc5b4\uc9c4 \uc5d0\uc14b\ub9cc \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc5d0 \ub298 \uac08\uc99d\uc744 \ub290\uaf08\ub294\ub370, \uc13c\ud2b8\ube44 \ud504\ub85c\uc81d\ud2b8\ub294 \ub9ac\ube0c\ub79c\ub529 \uc791\uc5c5\ubd80\ud130 \ud568\uaed8\ud588\uae30\uc5d0 \ub85c\uace0, \ud0c0\uc774\ud3ec, \uceec\ub7ec \ub4f1 \ube0c\ub79c\ub4dc \uc5d0\uc14b\uc5d0 \ub300\ud55c \uac70\ubd80\uac10 \uc5c6\uc774 \ube0c\ub79c\ub4dc\uac00 \ucd94\uad6c\ud558\ub294 \ubc29\ud5a5\uacfc \ubaa9\ud45c\ub97c \ubbf8\ub9ac \ud30c\uc545\ud558\uace0 \uc790\uc2e0 \uc788\uac8c \uc791\uc5c5\ud560 \uc218 \uc788\uc5c8\ub2e4. \ube0c\ub79c\ub529\ubd80\ud130 \ub9c8\ucf00\ud305\uae4c\uc9c0 BAT\uc5d0\uc11c \uc720\uae30\uc801\uc73c\ub85c \uc9c4\ud589\ud55c \ucf00\uc774\uc2a4\ub85c, \ud1b5\uc77c\ub41c \ub514\uc790\uc778\uacfc \uc2dc\uc2a4\ud15c\uc774 \ub9c8\uc9c0\ub9c9\uae4c\uc9c0 \ucb49 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc791\uc5c5\ud558\ub294 \uac8c \uc0dd\uac01\ubcf4\ub2e4 \uc5b4\ub824\uc6e0\uc9c0\ub9cc, \uacb0\uacfc\uac00 \ub9cc\uc871\uc2a4\ub7ec\uc6cc \ub73b\uae4a\uc740 \ud504\ub85c\uc81d\ud2b8\ub85c \uae30\uc5b5\ub420 \uac83 \uac19\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong><br>\ube0c\ub79c\ub4dc \ud544\ub984\uc740 \uc13c\ud2b8\ube44 \ub0b4\ubd80 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\uac00 \ub192\uc558\uace0, \ucee4\uba38\uc15c \ud544\ub984\uc740 \uad11\uace0 \uc131\uacfc\uac00 \uc88b\uc558\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc131\uacf5\uc801\uc778 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \ud611\uc5c5\uc801\uc778 \uce21\uba74\uc5d0\uc11c\ub3c4 \uc55e\uc73c\ub85c \ub354 \ubc1c\uc804\ud560 \uc218 \uc788\ub294 \ud3ec\uc778\ud2b8\ub97c \ub9ce\uc774 \ucc3e\uc744 \uc218 \uc788\uc5c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \ubc84\ubc8c \ube0c\ub79c\ub529\ubd80\ud130 \ube0c\ub79c\ub529 \ud544\ub984, \ucee4\uba38\uc15c \ud544\ub984\uae4c\uc9c0 \ubaa8\ub450 \ucc38\uc5ec\ud55c \uccab \ubc88\uc9f8 \ud504\ub85c\uc81d\ud2b8\ub77c \uac10\ud68c\uac00 \uae4a\ub2e4. \ubc84\ubc8c \ube0c\ub79c\ub529 \uc791\uc5c5\uc744 \uba3c\uc800 \ud574\uc11c \uc601\uc0c1 \uce74\ud53c\ub3c4 \uc870\uae08\uc740 \uc27d\uac8c \ud480\ub9ac\uc9c0 \uc54a\uc744\uae4c \uc0dd\uac01\ud588\ub294\ub370, \ub450 \ud504\ub85c\uc81d\ud2b8\uc758 \ubaa9\uc801\uc774 \ub2e4\ub978 \ub9cc\ud07c \ub2e4\uc2dc \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ubc14\ub77c\ubcf4\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud588\ub2e4. \ud558\ub098\uc758 \ube0c\ub79c\ub4dc, \uc11c\ube44\uc2a4\ub97c \ub193\uace0 \ub2e4\uc591\ud55c \uad00\uc810\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc131\uc7a5\uc5d0 \ud070 \ubc1c\ud310\uc774 \ub418\uc5c8\ub2e4. &nbsp;<\/p>\n\n\n\n<p><strong>\uae40\uc7ac\ud658 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130<\/strong><br>\u2018\ub3c8\u2019\uc744 \u2018\uacf5\uac04\u2019\uc73c\ub85c \ud45c\ud604\ud574 \u2018\uc2a4\ub9c8\ud2b8\ud55c \uc11c\ube44\uc2a4\u2019\ub97c \uc804\ub2ec\ud558\ub294 \ubc29\uc2dd\uc740 \uc544\uc9c1 \uc5b4\ub514\uc5d0\uc11c\ub3c4 \ucc3e\uc544\ubcfc \uc218 \uc5c6\uae30\uc5d0, \uae30\uc874\uc758 \ud0c0 \uacbd\uc7c1\uc0ac\uc5d0\uc11c \ud574\uc678 \uc1a1\uae08 \uc11c\ube44\uc2a4\ub97c \ud45c\ud604\ud558\ub294 \ubc29\uc2dd\uacfc \uc644\uc804\ud788 \ub2e4\ub978 \u2018\ucc28\ubcc4\ud654\u2019\uac00 \ub418\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc0ac\uc2e4 \ucd5c\uc885\uc73c\ub85c \uc120\uc815\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \ucc98\uc74c\ubd80\ud130 \uba54\uc778 \ubc29\ud5a5\uc131\uc740 \uc544\ub2c8\uc5c8\ub2e4. \ubaa8\ub450\uac00 \uc2e0\uc120\ud558\uace0 \uc7ac\ubc0c\ub294 \uc811\uadfc\uc774\ub77c\ub294 \uc810\uc5d0\ub294 \ub3d9\uc758\ud588\uc9c0\ub9cc &#8216;\uba85\ud655\ud55c \uc5b4\ub824\uc6c0&#8217;\uc774 \uc608\uc0c1\ub418\ub294 \uc548\uc774\uc5c8\uae30 \ub54c\ubb38\uc774\ub2e4. \uc608\uc0c1\ub300\ub85c \uc81c\uc548\ubd80\ud130 \uc81c\uc791\uae4c\uc9c0 \uacfc\uc815 \uc790\uccb4\uac00 \uc27d\uc9c4 \uc54a\uc558\uc9c0\ub9cc \ucc98\uc74c\ubd80\ud130 &#8216;\uc5b4\ucc28\ud53c \uc548 \ub420 \uac70\uc57c&#8217;\ub77c\uace0 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc558\uae30\uc5d0 \ub354 \ucc38\uc2e0\ud558\uace0 \uc0c8\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc644\uc131\ud560 \uc218 \uc788\uc5c8\ub2e4\uace0 \ubcf8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>CREDITS<br>Client: SentBe<br>Agency: BAT<br>Project Director : Myeongha Kim<br>Project Manager: Semyeong Choi<br>Creative Director: Jaehwan Kim<br>Marketing AE : Jinah Kim, Namhoon Kim<br>Copywriter: Yuhyeon Seo<br>Motion Designer: Hyoin Jeong<br>Art Director: Eunhae Kim, Eunji Lee<br>Performance AE : Ihyun Chi, Jihyun Ha<br>Project Period : 2021-2022<\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background='#1a1a1a';this.style.color='#fff'\" onmouseout=\"this.style.background='transparent';this.style.color='#1a1a1a'\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc13c\ud2b8\ube44\ub294 2015\ub144 \uc124\ub9bd\ub41c \uc678\ud658 \ud2b9\ud654 \ud540\ud14c\ud06c \uae30\uc5c5\uc73c\ub85c, \uae30\uc874\uc758 \uc678\ud654 \uc1a1\uae08\u00b7\uacb0\uc81c \uc11c\ube44\uc2a4\uac00 \uc9c0\ub2cc \ub2e8\uc810\uc744 \ubcf4\uc644\ud558\ub294 \ub0ae\uc740 \uc218\uc218\ub8cc, \ube60\ub978 \uc1a1\uae08 \uc18d\ub3c4, \uac04\ud3b8\ud55c \uc808\ucc28 \ub4f1\u00a0\ud601\uc2e0\uc801\uc778 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ud540\ud14c\ud06c \uc5c5\uacc4\uc758 \uc120\ub450\uc8fc\uc790\ub85c \ubd80\uc0c1\ud588\ub2e4. \ub610\ud55c \uc774\uc8fc \uadfc\ub85c\uc790 \ubc0f \uac1c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc8fc\uc694 \ub300\uc0c1\uc774\uc5c8\ub358 \uc18c\uc561 \uc1a1\uae08 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc5c5\uacc4 \ucd5c\ucd08\ub85c \uae30\uc5c5 \ud574\uc678 \uacb0\uc81c, \uae00\ub85c\ubc8c \uc1a1\uae08\u00b7\uacb0\uc81c \uc11c\ube44\uc2a4\ub85c \uc0ac\uc5c5 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uba70 \ud3ed\ub113\uc740 \uc678\ud658 \uc804\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae00\ub85c\ubc8c \uc678\ud658 \ud1a0\ud0c8 \uc194\ub8e8\uc158 \uae30\uc5c5\uc73c\ub85c \ubc1c\ub3cb\uc6c0\ud588\ub2e4.<\/p>\n","protected":false},"author":4,"featured_media":5405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[88],"tags":[217,149,112],"class_list":["post-5404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-217","tag-149","tag-112"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9.png",1280,720,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-300x169.png",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-768x432.png",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-9-1024x576.png",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2022-08-26","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":88,"name":"\ud504\ub85c\uc81d\ud2b8","slug":"project","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","term_order":"3"}],"post_tag":[{"term_id":217,"name":"\ucea0\ud398\uc778","slug":"%ec%ba%a0%ed%8e%98%ec%9d%b8","term_group":0,"term_taxonomy_id":217,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"322"},{"term_id":149,"name":"\ube0c\ub79c\ub4dc","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c","term_group":0,"term_taxonomy_id":149,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw","term_order":"389"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/project\/\" alt=\"\ud504\ub85c\uc81d\ud2b8\"  class=\"category-project\">\ud504\ub85c\uc81d\ud2b8<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ec%ba%a0%ed%8e%98%ec%9d%b8\/\" alt=\"\ucea0\ud398\uc778\"  class=\"post_tag-%ec%ba%a0%ed%8e%98%ec%9d%b8\">\ucea0\ud398\uc778<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%b8%8c%eb%9e%9c%eb%93%9c\/\" alt=\"\ube0c\ub79c\ub4dc\"  class=\"post_tag-%eb%b8%8c%eb%9e%9c%eb%93%9c\">\ube0c\ub79c\ub4dc<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" alt=\"\ub9c8\ucf00\ud305\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85\">\ub9c8\ucf00\ud305<\/a> 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