{"id":5280,"date":"2022-01-26T17:34:00","date_gmt":"2022-01-26T08:34:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5280"},"modified":"2026-03-06T15:13:18","modified_gmt":"2026-03-06T06:13:18","slug":"96","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/96\/","title":{"rendered":"<\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4> \ubc84\ubc8c \ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 9\ubd84<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \ubbf8\ub9ac\ubcf4\uae30<\/strong><\/h3>\n\n\n\n
\n

\u2714 6\uac1c\uc758 \ud575\uc2ec \uac00\uce58\ub97c \ud558\ub098\uc758 \uc2a4\ud1a0\ub9ac\ub85c \ubb36\uc740 \ube44\uacb0
\u2714 \ucd1d\u00a011\ubc88\uc758 \uc778\ud130\ubdf0, \ub0b4\ubd80 \uc784\uc9c1\uc6d0\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc774\uc57c\uae30\ub97c \ub9cc\ub4e4\ub2e4
\u2714\u00a0\uad6c\uc870\ud654\ub41c \uc2a4\ud1a0\ub9ac\ub294 \ub192\uc740 \ud65c\uc6a9\ub3c4\ub97c \uc790\ub791\ud55c\ub2e4<\/p>\n\n\n\n

<\/div>\n<\/blockquote>\n\n\n\n
\n\n\n\n

Editor<\/mark><\/em><\/strong> \uae40\ud61c\uc6d0
Interviewees<\/mark><\/em><\/strong> BAT \u2018\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\u2019 TF<\/p>\n\n\n\n

\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4(Hyundai Doosan Infracore)\ub294 \ub514\uc824 \ubc0f \uac00\uc2a4 \uc5d4\uc9c4\uacfc \uad74\ucc29\uae30, \ud720\ub85c\ub354 \ub4f1\uc758 \uac74\uc124\uae30\uacc4\ub97c \ub2e4\ub8e8\ub294 \uad6d\ub0b4 1\uc704 \uae30\uacc4\ud68c\uc0ac\ub85c, \uae30\uc5c5 \ub0b4\uc678\ubd80\uc801\uc73c\ub85c \uc2dc\ub300 \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ub04a\uc784\uc5c6\uc774 \ud601\uc2e0\uc744 \uc2dc\ub3c4\ud558\uace0 \uc774\ub8e9\ud558\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc774\ub2e4. \ub610\ud55c \u2018Powered by Innovation\u2019\uc774\ub77c\ub294 \uc2ac\ub85c\uac74 \uc544\ub798 \uc81c\ud488\uacfc \uae30\uc220, \uc77c\ud558\ub294 \ubc29\uc2dd \uc804\ubc18\uc744 \uac1c\uc120\ud558\uba70 \ube44\uc804\uc744 \ud5a5\ud574 \ub2e4\ubc29\uba74\uc73c\ub85c \ub178\ub825\ud558\ub294 \ube0c\ub79c\ub4dc\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uc758 \uae30\uc5c5 \uac00\uce58\uc640 \uc815\uccb4\uc131\uc744 \ub354\uc6b1 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\ub294 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc81c\uc791\ud588\ub2e4. \uae30\uc5c5\uc758 \ud575\uc2ec\uac00\uce58\uc640 \ubaa9\ud45c\ub97c \uc138\ubc00\ud558\uac8c \ubd84\uc11d\u00b7\ucde8\ud569\ud558\uc5ec \ud558\ub098\uc758 \uc2a4\ud1a0\ub9ac\uc5d0 \ub2f4\uc544\ub0b8 \u2018\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4 \ubc84\ubc8c \ube0c\ub79c\ub529\u2019\uc758 \uc774\uc57c\uae30\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mission. <\/strong>\ub0b4\ubd80 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac<\/strong><\/h3>\n\n\n\n

\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\ub294 \uace0\uc720\uc758 \ub2e8\ub2e8\ud55c \uac00\uce58\uc640 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c, \ube44\uc804\uacfc \ubbf8\uc158, \ud575\uc2ec\uac00\uce58 \ub4f1\uc744 \ud3ec\uad04\ud558\ub294 \u2018\ube0c\ub79c\ub4dc \ud50c\ub7ab\ud3fc(brand platform)\u2019\uc774 \uc798 \uc815\ub9bd\ub418\uc5b4 \uc788\uc5c8\ub2e4. \uace0\uac1d\uacfc \ub0b4\ubd80 \uad6c\uc131\uc6d0, \ud22c\uc790\uc790\uc5d0\uac8c \uae30\uc5c5\uc758 \ud575\uc2ec\uac00\uce58\uc640 \uc815\uccb4\uc131\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ud30c\ud558\uace0\uc790 BAT\uc640 \ube0c\ub79c\ub4dc \ud50c\ub7ab\ud3fc\uc744 \uc7ac\uc815\ub9bd\ud558\uace0 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc0c8\ub86d\uac8c \uac1c\ubc1c\ud588\ub2e4.<\/p>\n\n\n\n

Strategy 1. <\/strong>\uc0ac\ub78c\uc5d0\uac8c \uc2a4\ud1a0\ub9ac\ub97c \uc5bb\ub2e4<\/strong><\/h3>\n\n\n\n

\ube0c\ub79c\ub4dc\ub97c \uad6c\uc131\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub294 \u2018\uc0ac\ub78c\u2019\uc774\ub2e4. BAT\ub294 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uc758 \uc9c1\uc6d0\ub4e4\uc774 \uac00\uc9c4 \uc9c4\uc815\uc131, \ubaa9\ud45c \ub4f1\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ubc1c\uacac\ud588\ub2e4. \uc2e4\ubb34\uc9c4\ubd80\ud130 CEO\uae4c\uc9c0 \ubaa8\ub450\uac00 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc774\uc57c\uae30\ub97c \ub2f4\uc544\ub0b4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ub2e4\uc591\ud55c \ubd84\uc57c\uc640 \uc9c1\uae09\uc758 \uc784\uc9c1\uc6d0\uacfc \uc5ec\ub7ec \ucc28\ub840 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud558\uace0, \uadf8\ub807\uac8c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud558\ub098\uc758 \ubc29\ud5a5\uc73c\ub85c \ucde8\ud569\ud558\ub294 \uacfc\uc815\uc744 \uac70\ucce4\ub2e4.<\/p>\n\n\n\n

Strategy 2. <\/strong>\uae30\uc5c5\uc758 \ud575\uc2ec \uc815\uc2e0\uc5d0 \uc9d1\uc911\ud558\ub2e4<\/strong><\/h3>\n\n\n\n

\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\ub294 6\uac1c\uc758 \ud575\uc2ec\uac00\uce58\ub97c \uc9c0\ub2cc \ubcf5\ud569\uc801\uc774\uace0 \ub2e4\uce35\uc801\uc778 \ube0c\ub79c\ub4dc\ub2e4. BAT\ub294 6\uac1c \ud575\uc2ec\uac00\uce58\ub97c \uc544\uc6b0\ub974\uba70 \uc774\ub97c \ud558\ub098\ub85c \ubb36\uc744 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uc758 \ub9e5\ub77d\uc744 \uc7a1\ub294 \uacfc\uc815\uc5d0\uc11c \u2018\uc778\ud504\ub77c\ucf54\uc5b4\u2019\ub77c\ub294 \ube0c\ub79c\ub4dc \ub124\uc774\ubc0d \uc790\uccb4\uc5d0 \uc8fc\ubaa9\ud588\ub2e4. \u2018\uc778\ud504\ub77c\uc2a4\ud2b8\ub7ed\ucc98\uc758 \uc911\uc2ec\uc774 \ub418\uaca0\ub2e4\u2019\ub294 \ube0c\ub79c\ub4dc \ubaa9\ud45c\uc640 \uae30\uc5c5 \uc815\uc2e0\uc774 \uc9c1\uad00\uc801\uc73c\ub85c \ub2f4\uaca8 \uc788\ub294 \ud0a4\uc6cc\ub4dc\uc600\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\uc2a4\ud1a0\ub9ac\uc758 \uc804\uccb4\ub97c \uad00\ud1b5\ud558\ub294 \ucee8\uc149 \u2018Way of INFRACORE\u2019<\/figcaption><\/figure>\n\n\n\n

\uc2a4\ud1a0\ub9ac \ud750\ub984\uc744 \u2018\uc778\ud2b8\ub85c – \ubcf8\ubb381 – \ubcf8\ubb382 – \ubcf8\ubb383 – \uc2ac\ub85c\uac74\u2019<\/strong>\uc73c\ub85c \uad6c\uc131\ud558\uace0, \uc804\uccb4\uc801\uc778 \ucee8\uc149\uc744 \u2018Way of INFRACORE\u2019<\/strong>\ub85c \uc7a1\uc544 \uadf8\ub3d9\uc548\uc758 \ud601\uc2e0 \ud65c\ub3d9\uacfc \ud5a5\ud6c4 \ubbf8\ub798\uc5d0 \ub300\ud55c \ucc45\uc784\uc758\uc2dd\uc744 \uac01 \ubcf8\ubb38\uc5d0\uc11c \uc774\uc57c\uae30\ud588\ub2e4. \uc778\ud504\ub77c(Infrastructure)\ub77c\ub294 \ube0c\ub79c\ub4dc\uc758 \uc5c5\uc774 \uac00\uc9c4 \uac00\uce58\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud558\ub294 \uccab \ubc88\uc9f8 \ud30c\ud2b8, \ube0c\ub79c\ub4dc\uc758 \ucf54\uc5b4\ub97c \uc7ac\uc815\uc758\ud558\ub294 \ub450 \ubc88\uc9f8 \ud30c\ud2b8, \ube0c\ub79c\ub4dc\uc758 \ubbf8\ub798\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud558\ub294 \uc138 \ubc88\uc9f8 \ud30c\ud2b8\ub85c \uc5bc\uac1c\ub97c \uc9f0\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc815\uc2e0\uc744 \uac00\uc7a5 \uc798 \ub2f4\uace0 \uc788\ub294 \uc2ac\ub85c\uac74 \u2018Powered by Innovation\u2019<\/strong>\uc73c\ub85c \uc2a4\ud1a0\ub9ac\ub97c \uadc0\uacb0\uc2dc\ucf30\ub2e4.<\/p>\n\n\n\n

Result. \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uc640 \ubbf8\ub798\uc9c0\ud5a5\uc801 \ubaa9\ud45c\ub97c \ub2f4\uc544\ub0b4\ub2e4<\/strong><\/h3>\n\n\n
\n
\"\"
\ubaa8\ub450\uac00 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \ub2f4\uc740 \uc2a4\ud1a0\ub9ac<\/figcaption><\/figure><\/div>\n\n\n

\ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uc758 \ucee8\uc149 \u2018Way of INFRACORE\u2019\ub294 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uc758 \uc138 \uac00\uc9c0 \ud601\uc2e0 \ubc29\ud5a5\uc131\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud55c\ub2e4. ‘WE INNOVATE FOR THE FUTURE(<\/strong>\ubbf8\ub798\ub97c \ud5a5\ud558\ub294 \ud601\uc2e0)’<\/strong>\ub85c, 80\uc5ec \ub144\uac04 \ucd95\uc801\ud574 \uc628 \uc194\ub8e8\uc158\uc5d0 \ud601\uc2e0\uc744 \ub354\ud574 \u2018Total Solution Provider\u2019\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub85c \ub098\uc544\uac00\uace0\uc790 \ud558\ub294 \uc778\ud504\ub77c \uc0b0\uc5c5 \ub9ac\ub354\uc758 \ub9c8\uc74c\uac00\uc9d0\uc744 \ub2f4\uc558\ub2e4. \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uc758 \uae30\uc220\uacfc \uc81c\ud488\uc774 \uacc4\uc18d\ud574\uc11c \ub098\uc544\uac00\ub294 \uc774\uc720\ub294 \ubc14\ub85c \uc0ac\ub78c\uc774\uae30\uc5d0 ‘WE INNOVATE FOR THE PEOPLE(\uc0ac\ub78c\uc744 \ud5a5\ud558\ub294 \ud601\uc2e0)’<\/strong>\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub3c4 \ube60\uc9c8 \uc218 \uc5c6\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc744 \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc740 \ubb3c\ub860, \ubbf8\ub798\uc758 \uc778\ub958\ub97c \uc704\ud55c \ud601\uc2e0 \uc815\uc2e0\uc744 \ubd84\uba85\ud788 \ud558\ub294 \ud30c\ud2b8\uc774\uae30\ub3c4 \ud558\ub2e4. ‘WE INNOVATE FOR THE LIFE(<\/strong>\uacb0\uad6d, \uc0b6\uc744 \ud5a5\ud558\ub294 \ud601\uc2e0)’<\/strong>\ub294 \ud601\uc2e0\uc758 \uadfc\ubcf8\uc801\uc778 \uc774\uc720\ub97c \ub2e4\uc2dc \ud55c\ubc88 \uc9da\uc73c\uba70 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uc758 \ud601\uc2e0\uc774 \uc65c, \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc57c \ud558\ub294\uc9c0\ub97c \ub9d0\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc791\uc5c5\uc740 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uac00 \uc9c0\ud5a5\ud558\ub294 \ub514\uc9c0\ud138 \ub9ac\ub529 \uae30\uc5c5 \ubc0f \uce5c\ud658\uacbd \uae30\uc5c5\uc73c\ub85c\uc758 \ubc29\ud5a5\uc131\uc744 \ub2e4\uc9c0\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. \uc0c1\ud669\uc5d0 \ub530\ub77c \uc2a4\ud1a0\ub9ac\ub97c \uc720\ub3d9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uc870\ub97c \ub098\ub204\uace0, \uac01 \ubcf8\ubb38\ub3c4 \uce74\ud53c\ub77c\uc774\ud305(\ud5e4\ub4dc\uce74\ud53c, \ubcf8\ubb38\uce74\ud53c)\uc744 \uc138\ubd84\ud654\ud558\ub294 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uc0ac\uc758 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0c8\ub2e4.<\/p>\n\n\n\n

\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4 \ubc84\ubc8c \ube0c\ub79c\ub529 \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac\ub294 TF \uba64\ubc84\ub4e4\uc758 \uc778\ud130\ubdf0\ub85c \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n
Interview \u2013 BAT <\/strong>\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9 \uc774\ub2e4\uc19c \ub514\ub809\ud130, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong><\/h5>\n\n\n\n
\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \uac00\uc7a5 \uc911\uc810\uc744 \ub450\uc5c8\uac70\ub098 \uace0\ubbfc\ud588\ub358 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uc774\ub2e4\uc19c \ub514\ub809\ud130<\/strong>
\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\ub358 \uc911, \ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uac00 \u2018\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\u2019\ub85c \uc0ac\uba85\uc774 \ubcc0\uacbd\ub418\ub294 \uc774\uc288\uac00 \uc788\uc5c8\ub2e4. \uc6b0\ub9ac\ub294 \ube0c\ub79c\ub4dc \ub124\uc774\ubc0d\uc774 \ubcc0\uacbd\ub418\ub294 \uacfc\uc815\uc5d0\uc11c \uace0\uc720\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \ud754\ub4e4\ub9ac\uc9c0 \uc54a\ub3c4\ub85d \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc911\uc2ec\uc73c\ub85c \ub2e4\ub978 \ube0c\ub79c\ub4dc \ud50c\ub7ab\ud3fc\uc744 \uacf5\uace0\ud788 \ud558\ub294 \uac83\uc744 \ucd94\uac00 \ubaa9\ud45c\ub85c \uc0bc\uc558\ub2e4.<\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130
<\/strong>\uc9c0\uae08\uae4c\uc9c0 \uc791\uc5c5\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub294 \ub300\ubd80\ubd84 \uba85\ud655\ud55c \uc11c\ube44\uc2a4\ub098 \uc0c1\ud488\uc774 \uc788\uc5c8\ub2e4. \ubc18\uba74, \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\ub294 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud3ec\uad04\uc801\uc778 \uc5c5\ubb34\ub97c \uc218\ud589\ud558\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c \uc774\ub97c \ubaa8\ub450 \uc544\uc6b0\ub974\ub294 \uc2a4\ud1a0\ub9ac\ub97c \uc81c\uc791\ud558\ub294 \uac83\uc774 \uc911\uc694\ud588\ub2e4. \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \uae30\uc220\uc5d0 \uae43\ub4e0 \uc790\ubd80\uc2ec\uc744 \uba85\ud655\ud788 \ub2f4\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uacfc\uc7a5\ud558\uc9c0 \uc54a\ub418 \uac10\uc131\uc801\uc778 \uc5b8\uc5b4\ub85c \ud45c\ud604\ud558\uace0\uc790 \ud588\ub2e4. \uc774 \ub450 \uac00\uc9c0\ub97c \ucd5c\ub300\ud55c \ud55c \ubc88\uc5d0 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \ud504\ub85c\uc81d\ud2b8\uc758 \uac00\uc7a5 \ud070 \uacfc\uc81c\uc600\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong> 
\ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \uc81c\uc791\uc744 \uc704\ud574 \ub2e4\uc218\uc758 \uc784\uc9c1\uc6d0\uacfc \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud588\ub2e4. \uc9c1\uae09\uacfc \uc5c5\ubb34\uc5d0 \ub530\ub77c \uace0\ubbfc\ud558\ub294 \uc9c0\uc810\uacfc \ube44\uc804\uc740 \ub2ec\ub790\uc9c0\ub9cc, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc790\ubd80\uc2ec, \uae30\uc220\uc5d0 \ub300\ud55c \uc790\uc2e0\uac10, \uc131\uc7a5\uc5d0 \ub300\ud55c \uc5f4\ub9dd\uc740 \ub3d9\uc77c\ud55c \uc810\uc774 \uad49\uc7a5\ud788 \uc778\uc0c1 \uae4a\uc5c8\ub2e4. \uc678\ubd80 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \uc8fc\uba74\uc11c \ub0b4\ubd80 \uace0\uac1d\uc5d0\uac8c\ub3c4 \uc9c0\uc9c0 \ubc1b\ub294 \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uace0 \uc2f6\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\ub2e4. \uadf8\ub798\uc11c \uc2a4\ud1a0\ub9ac \uc548\uc5d0 \uc790\uc2e0\uac10\uacfc \uc790\ubd80\uc2ec, \ub6f0\uc5b4\ub09c \uae30\uc220\ub825, \uacc4\uc18d\ud574\uc11c \uc131\uc7a5\ud558\uace0 \ubc1c\uc804\ud558\ub824\ub294 \ub178\ub825\uc744 \uc544\ub07c\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\ub77c\ub294 \uac83\uc744 \ub2f4\uc544\ub0b4\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4. \uadf8\ub4e4\uc758 \uc9c4\uc2ec\uc774 \uc2a4\ud1a0\ub9ac\uc5d0 \uaf2d \ub2f4\uaca8\uc57c \ud55c\ub2e4\ub294 \uc77c\uc885\uc758 \uc0ac\uba85\uac10\uc774 \ub4dc\ub294 \uc2dc\uac04\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uc774\ub2e4\uc19c \ub514\ub809\ud130<\/strong>
\uadf8\ub3d9\uc548 \ube44\uc8fc\uc5bc \ube0c\ub79c\ub529\uc744 \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5\ud574 \uc628 BAT\uc758 \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9\uc774 \ubc84\ubc8c \ubd84\uc57c\ub85c \ub354 \ub192\uc740 \ub3c4\uc57d\uc744 \uc900\ube44\ud558\ub294 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uad74\uc9c0\uc758 \uae30\uc5c5 \uc2a4\ud1a0\ub9ac \uac1c\ubc1c\uc744 \uc218\uc8fc\ud558\uace0 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ubb34\ub9ac\ud55c \uac83\uc5d0 \uc758\ubbf8\uac00 \ud06c\ub2e4. BAT\ub294 \ud1b5\ud569\uc801\uc778 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c\uc5d0 \uac15\uc810\uc774 \uc788\ub294 \uacf3\uc774\uae30\uc5d0 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ucc98\ub7fc \ub2e4\uc18c \ubcf5\uc7a1\ud55c \ubc31\uadf8\ub77c\uc6b4\ub4dc\ub97c \uac00\uc9c4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc720\uc5f0\ud55c \ub300\ucc98\uac00 \uac00\ub2a5\ud588\ub358 \uac83 \uac19\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud1b5\ud569\uc801\uc778 \ube44\uc8fc\uc5bc\uacfc \ubc84\ubc8c \uc804\ub7b5\uc744 \ud0a4\uc6cc \uc131\uc7a5\ud558\uace0 \uc2f6\ub2e4.<\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong> 
\ud558\ub098\uc758 \ubaa9\ud45c\ub97c \ud5a5\ud574 \uad70\ub354\ub354\uae30 \uc5c6\uc774 \ub9e4\ub044\ub7fd\uac8c \uc6c0\uc9c1\uc600\ub358 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. BAT\uc640 \ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4\uac00 \ub9c8\uc74c\uc744 \ud55c\ub370 \ubaa8\uc740 \ub355\uc5d0 \uc88b\uc740 \uc2a4\ud1a0\ub9ac\uac00 \ud0c4\uc0dd\ud560 \uc218 \uc788\uc5c8\ub2e4. \uc2a4\ud1a0\ub9ac \uc804\uccb4\ub97c \uac16\ucd94\ub294 \uc791\uc5c5\uc740 \uc608\uc0c1\ubcf4\ub2e4 \uc218\uc6d4\ud588\uc73c\ub098 \uc624\ud788\ub824 \ub9c8\ubb34\ub9ac \ub2e8\uacc4\uc5d0\uc11c \ub354 \uc88b\uc740 \ud45c\ud604, \ub354 \uae54\ub054\ud55c \ubb38\uc7a5\uc73c\ub85c \ub2e4\ub4ec\ub294 \ub370 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc3df\uc558\ub2e4. \uadf8\ub9cc\ud07c \uc12c\uc138\ud568\uc774 \ud544\uc694\ud55c \ud504\ub85c\uc81d\ud2b8\uc600\uace0 \uacfc\uc815\uc774 \uc27d\uc9c0\ub9cc\uc740 \uc54a\uc558\uc9c0\ub9cc \uacf5\ub4e4\uc778 \ub9cc\ud07c \uc644\uc131\ub3c4 \ub192\uc740 \uacb0\uacfc\ubb3c\uc774 \ub098\uc62c \uc218 \uc788\uc5c8\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \uc2e4\ubb34\uc790\ub85c\uc11c \uacfc\uc815\ubd80\ud130 \uacb0\uacfc\ubb3c\uae4c\uc9c0 \uc88b\uc740 \ud504\ub85c\uc81d\ud2b8\uc758 \ud45c\ubcf8\uc774\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n

\uac1c\uc778\uc801\uc73c\ub85c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \uc2a4\ud1a0\ub9ac \uc791\uc5c5\uc774 \uc8fc\uc5b4\uc84c\uc744 \ub54c \ubd80\ub2f4\ub3c4 \ub410\uc9c0\ub9cc \uc774\uc804\uc5d0 \ud574\uc654\ub358 \uac83\ucc98\ub7fc \uc758\uc5f0\ud558\uac8c \uc791\uc5c5\ud558\uace0\uc790 \ub9c8\uc778\ub4dc \ucee8\ud2b8\ub864 \ud588\ub358 \uae30\uc5b5\uc774 \ub09c\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uad11\uace0\uc8fc\uc640 \uc9c0\uc18d\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud588\uace0 \uacb0\uacfc\ubb3c\ub3c4 \uc798 \ub098\uc640 \ubfcc\ub4ef\ud588\ub2e4. \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc81c\uc791\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uc911\uc694\ud55c \uac74 \ube0c\ub79c\ub4dc\uc758 \uba85\uc131\uc774\ub098 \uaddc\ubaa8\uac00 \uc544\ub2cc \ube0c\ub79c\ub4dc \ub0b4\ubd80 \uc778\uc6d0\uc758 \uc9c4\uc815\uc131\uc774\ub77c\ub294 \uac83\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ub290\uaf08\ub2e4. \ubcf5\uc7a1\ub2e4\ub2e8\ud55c \ud504\ub85c\uc81d\ud2b8\ub97c \uc218\ud589\ud558\uba74\uc11c \uae00 \uadf8\ub987\uc744 \ud0a4\uc6b8 \uc218 \uc788\uc5c8\uace0, \ubc84\ubc8c \ube0c\ub79c\ub529\uc758 \ub9e4\ub825\uc744 \ub4ec\ubfcd \ub290\ub084 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Client : Hyundai Doosan Infracore<\/p>\n\n\n\n

Agency : BAT
Project Director : Dasom Lee
Project Manager : Junghee Kim
Copywriting\/Editing : Yuhyeon Seo, Yuri Oh
Project Period : 2021<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud604\ub300\ub450\uc0b0\uc778\ud504\ub77c\ucf54\uc5b4(Hyundai Doosan Infracore)\ub294 \ub514\uc824 \ubc0f \uac00\uc2a4 \uc5d4\uc9c4\uacfc \uad74\ucc29\uae30, \ud720\ub85c\ub354 \ub4f1\uc758 \uac74\uc124\uae30\uacc4\ub97c \ub2e4\ub8e8\ub294 \uad6d\ub0b4 1\uc704 \uae30\uacc4\ud68c\uc0ac\ub85c, \uae30\uc5c5 \ub0b4\uc678\ubd80\uc801\uc73c\ub85c \uc2dc\ub300 \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ub04a\uc784\uc5c6\uc774 \ud601\uc2e0\uc744 \uc2dc\ub3c4\ud558\uace0 \uc774\ub8e9\ud558\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc774\ub2e4. \ub610\ud55c \u2018Powered by Innovation\u2019\uc774\ub77c\ub294 \uc2ac\ub85c\uac74 \uc544\ub798 \uc81c\ud488\uacfc \uae30\uc220, \uc77c\ud558\ub294 \ubc29\uc2dd \uc804\ubc18\uc744 \uac1c\uc120\ud558\uba70 \ube44\uc804\uc744 \ud5a5\ud574 \ub2e4\ubc29\uba74\uc73c\ub85c \ub178\ub825\ud558\ub294 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