{"id":5247,"date":"2022-01-25T17:27:00","date_gmt":"2022-01-25T08:27:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5247"},"modified":"2026-03-06T15:13:21","modified_gmt":"2026-03-06T06:13:21","slug":"95","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/95\/","title":{"rendered":"<\ub81b\uce20\uc640\uc778> \ube44\uc8fc\uc5bc \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \ubbf8\ub9ac\ubcf4\uae30<\/strong><\/h3>\n\n\n\n
\n

\u2714 \ube0c\ub79c\ub4dc \uc815\uc758\ubd80\ud130 \ud328\ud0a4\uc9c0, \uc628\ub77c\uc778 \ucf58\ud150\uce20\uae4c\uc9c0 \uc628\u00b7\uc624\ud504\ub77c\uc778\uc744 \uc544\uc6b0\ub974\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc758 \ud655\uc7a5!
\u2714 \uc640\uc778 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uc120\uad6c\uc790\uac00 \ub418\ub294 \ube44\ubc95\uc740?
\u2714 \uc798 \ub9cc\ub4e0 \ubaa8\ud2f0\ud504 \ud558\ub098 \ub192\uc740 \ud65c\uc6a9\ub3c4\uc640 \ud655\uc7a5\uc131\uc73c\ub85c \uc5f4\uc77c\ud55c\ub2e4.<\/p>\n\n\n\n

<\/div>\n<\/blockquote>\n\n\n\n
\n\n\n\n

Editor<\/mark><\/em> <\/strong>\uae40\ud61c\uc6d0
Interviewees<\/mark><\/em><\/strong> BAT ‘\ub81b\uce20\uc640\uc778’ \ud504\ub85c\uc81d\ud2b8 TF<\/p>\n\n\n\n

\ub81b\uce20\uc640\uc778\uc740 \uc8fc\ub958 \uc218\uc785\uc0ac\uc778 \u2018\ud398\uc5b4\ub9c1\ucef4\ud37c\ub2c8\u2019\uac00 \uc0c8\ub86d\uac8c \ub860\uce6d\ud55c \uc640\uc778&\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc640\uc778\uc744 \uc8fc\uc81c\ub85c \ud55c \ud53d\uc5c5 \uc11c\ube44\uc2a4\uc640 \ucee8\ud150\uce20 \ub4f1 \ub2e4\uc591\ud55c \ubb38\ud654 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. BAT\ub294 \ub81b\uce20\uc640\uc778\uc758 \ube0c\ub79c\ub4dc \ubc29\ud5a5\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc628\u00b7\uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2ec\ubcfc, \ub85c\uace0, \uadf8\ub798\ud53d, \uceec\ub7ec \ub4f1\uc758 \ube0c\ub79c\ub4dc \ube44\uc8fc\uc5bc \uc804\uc6a9 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uace0 \uc81c\ud488 \ud328\ud0a4\uc9c0, \uc624\ube0c\uc81c, \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ub514\uc790\uc778\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ub860\uce6d\uc5d0 \ud544\uc694\ud55c \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc124\uacc4\ud588\ub2e4.<\/p>\n\n\n\n

Mission. \uc640\uc778 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \uac1c\ub9c9, \uc784\ud329\ud2b8\ub97c \ub0a8\uaca8\ub77c<\/strong><\/h3>\n\n\n\n

\uad6d\ub0b4 \uc8fc\uc138\ubc95 \uac1c\uc815\uc73c\ub85c \uc8fc\ub958 \uc18c\ub9e4\uc5c5\uc790\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uc8fc\ub958\ub97c \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \u2018\uc2a4\ub9c8\ud2b8 \uc624\ub354\u2019\uac00 \ud5c8\uc6a9\ub418\uba74\uc11c \uc640\uc778 \uc2dc\uc7a5\uc758 \uc9c0\ud615\ub3c4 \uc5ed\uc2dc \uae09\uaca9\ud558\uac8c \ubcc0\ud654\ud558\ub294 \uc911\uc774\ub2e4. \uc628\ub77c\uc778\uc73c\ub85c \uc640\uc778\uc744 \uc8fc\ubb38\ud558\uba74 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ucc3e\uc544\uac00\ub294 \uc2dc\uc2a4\ud15c \ub355\ubd84\uc5d0 \uc640\uc778\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc811\uadfc\uc131\uc774 \ub192\uc544\uc9c4 \uc148\uc774\ub2e4. \uc774\uc5d0 \uae30\uc874 \uc640\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uc218\uc785\uc0ac\ub85c \uc778\uc9c0\ub3c4\ub97c \uc313\uc544\uc628 \u2018\ud398\uc5b4\ub9c1\ucef4\ud37c\ub2c8\u2019\ub294 \uc0c8\ub85c\uc6b4 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc \ube0c\ub79c\ub4dc\uc778 \u2018\ub81b\uce20\uc640\uc778\u2019\uc744 \ub860\uce6d, \uc804\ubb38\uc131\uc744 \uac15\uc810\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\uace0\uc790 \ud588\ub2e4. \uc628\ub77c\uc778 \uc8fc\ub958 \uc2dc\uc7a5\uc774 \uc0c8\ub86d\uac8c \uc2dc\uc791\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c \uc120\uc81c\uc801 \uc2dc\uc7a5 \uc810\uc720\ub97c \uc704\ud574 \uc784\ud329\ud2b8 \uc788\uace0 \ucc28\ubcc4\ud654\ub41c \ube44\uc8fc\uc5bc \ube0c\ub79c\ub529\uc744 BAT\uc5d0 \uc758\ub8b0\ud588\ub2e4.<\/p>\n\n\n\n

Strategy<\/strong>. <\/strong>\uc640\uc778\uc73c\ub85c \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\uc744 \ud655\uc7a5\ud558\ub2e4 <\/strong><\/h3>\n\n\n\n

\uae30\uc874 \uc640\uc778 \uc2dc\uc7a5\uc740 \ud2b9\uc815 \ud0c0\uae43\uc744 \ub300\uc0c1\uc73c\ub85c \uace0\uae09\ud654 \uc804\ub7b5\uc744 \ub0b4\uc138\uc6b0\uac70\ub098 \uc640\uc778\uc794, \ud3ec\ub3c4 \uac19\uc740 \uc9c1\uad00\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ub300\ubd80\ubd84\uc774\uc5c8\ub2e4. \ud06c\uace0 \uc791\uc740 \uacbd\uc7c1 \uc5c5\uccb4\ub4e4\uc774 \ub300\uac70 \ub4f1\uc7a5\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc640\uc778 \ucee4\uba38\uc2a4 \uc2dc\uc7a5 \ub0b4 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uba85\ud655\ud788 \ud558\uace0 \ub81b\uce20\uc640\uc778\ub9cc\uc758 \ube0c\ub79c\ub4dc \ubb34\ub4dc\ub97c \uc124\uc815\ud558\ub294 \uac83\uc774 \ud544\uc694\ud588\ub2e4.<\/p>\n\n\n

\n
\"\"
\ub81b\uce20\uc640\uc778\uc774 \ucd94\uad6c\ud558\ub294 \uc138 \uac00\uc9c0 \uac00\uce58 \u25b2\uc640\uc778\uc740 \ud3c9\ubc94\ud55c \uc77c\uc0c1\uc744 \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc8fc\uace0 \u25b2\uc640\uc778\uacfc \uad00\ub828\ub41c \ub2e4\uc591\ud55c \ubb38\ud654 \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud558\uba70 \u25b2\ud2b9\ubcc4\ud55c \ud61c\ud0dd\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub2e4<\/figcaption><\/figure><\/div>\n\n\n

BAT\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc81c\uc2dc\ud55c \uba54\uc2dc\uc9c0\ub97c \ub354 \ubfb0\uc871\ud558\uac8c \ub2e4\ub4ec\uc5b4 \ube44\uc8fc\uc5bc \ucee8\uc149\uc744 \ub3c4\ucd9c\ud588\ub2e4. \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \uae30\ubc18\uc774 \ub41c \ub81b\uce20\uc640\uc778\uc758 \ud575\uc2ec\uac00\uce58\ub294 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n

“\uc640\uc778\uacfc \ud568\uaed8\ud558\ub294 \uc21c\uac04\uc740 \ud3b8\uc548\ud55c \ud734\uc2dd\uc774 \ub418\uace0, \uc5ec\ud589\uacfc \uac19\uc740 \ubd84\uc704\uae30\ub97c \ub354\ud558\ub294 \u2018\uc77c\uc0c1 \uc18d \uc5ec\ud589\u2019\uc774 \ub418\uc5b4 \uc900\ub2e4”<\/p>\n\n\n\n

\uc640\uc778\uc73c\ub85c \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\uc744 \ud655\uc7a5\ud558\uace0\uc790 \ud558\ub294 \ub81b\uce20\uc640\uc778\uc758 \ubaa9\ud45c\ub97c \uae30\ubc18\uc73c\ub85c, \uc2dd\ud488 \uc704\uc8fc\uc758 \uc18c\uac1c\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc640\uc778\uacfc \ud568\uaed8 \ud558\ub294 \uc0c1\ud669\uacfc \uacf5\uac04, \uc640\uc778\uc774 \uc8fc\ub294 \uc758\ubbf8\uc5d0 \ub300\ud574 \uace0\ubbfc\ud588\ub2e4. \u2018\uc77c\uc0c1\uc758 \uc5ec\ud589\u2019\uc774\ub77c\ub294 \ud575\uc2ec\uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c \u2018\uc77c\uc0c1\uc758 \ud589\ubcf5, \ubb38\ud654\uc801 \uacbd\ud5d8, \ucc28\ubcc4\uc801 \ud61c\ud0dd\u2019\uc744 \uc18c\ube44\uc790\ub4e4\uc774 \uc628\u00b7\uc624\ud504\ub77c\uc778 \ub9e4\uccb4\uc5d0\uc11c \ub290\ub084 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4<\/strong>\ud558\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4.<\/p>\n\n\n\n

l \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\uc640 \ub85c\uace0<\/p>\n\n\n\n

\uc640\uc778\uc744 \ub9c8\uc2dc\ub294 \ud589\uc704\ub97c \u2018\uc640\uc778\uacfc \ub9c8\uc8fc \ubcf4\ub294 \uac83\u2019\uc73c\ub85c \ud574\uc11d, \uc815\uba74\uc5d0\uc11c \ubc14\ub77c\ubcf4\ub294 \uc640\uc778\uc758 \ubaa8\uc2b5\uc744 \uac10\uac01\uacfc \uc5f0\uacb0 \uc9c0\uc5b4 \u2018See(\ubcf4\uace0), Shake(\ud754\ub4e4\uace0), Smell(\ub9e1\uace0), Drink(\ub9c8\uc2dc\uace0), Taste(\uc74c\ubbf8\ud558\ub2e4)\u2019\ub97c \ub2e4\uc12f \uac00\uc9c0 \uadf8\ub798\ud53d\uc73c\ub85c \ud45c\ud604\ud588\ub2e4.<\/p>\n\n\n\n

\ub81b\uce20\uc640\uc778\uc758 \uc2ec\ubcfc\uc740 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \ud568\ucd95\ud574 \u2018\uc640\uc778\uc774 \uc8fc\ub294 \ubaa8\ub4e0 \uacbd\ud5d8\u2019\uc774\ub77c\ub294 \uc758\ubbf8\ub97c \ub2f4\uc558\ub2e4. \uc774\uc5b4\uc9c0\ub294 \ub85c\uace0\ud0c0\uc785\uc740 \uc77c\uc0c1\uc758 \uc5ec\ud589\uc744 \ud568\uaed8 \ub5a0\ub09c \uc0ac\ub78c\uacfc \uc640\uc778\uc744 \ub9c8\uc8fc \ubcf4\ub294 \ud615\ud0dc\ub85c \ud45c\ud604\ud558\uc5ec \ub450 \uac1c\uc758 \uc810\uc73c\ub85c \ub098\ud0c0\ub0c8\ub2e4. \ub85c\uace0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc9c1\uac04\uc811\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub290\ub084 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uc811\uc810 \uc804\ubc18\uc5d0 \uc801\uc6a9\ud574 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacb0\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \uc124\uacc4\ud588\ub2e4.<\/strong><\/p>\n\n\n\n

l \uceec\ub7ec\uc640 \ud3f0\ud2b8<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uceec\ub7ec\ub294 \uc6b0\uc120 \uc81c\ud488\uc774 \ub3cb\ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \ubaa8\ub178\ud1a4\uc744 \uc81c\uc548\ud588\ub2e4. \uc5ec\uae30\uc5d0 \uc640\uc778\uc774 \uac00\uc9c4 \uace0\uae09\uc2a4\ub7ec\uc6b4 \uc774\ubbf8\uc9c0\uc640 \ub354\ubd88\uc5b4 \ub2e4\uc591\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uce5c\uadfc\ud558\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \uc2f1\uadf8\ub7ec\uc6b4 \uadf8\ub9b0 \uceec\ub7ec\ub97c \uc120\uc815\ud588\ub2e4. \uc774\ub7ec\ud55c \uc758\ub3c4\uc758 \uc5f0\uc7a5\uc120\uc5d0\uc11c \ud3f0\ud2b8\ub294 \ud3b8\uc548\ud558\uba74\uc11c\ub3c4 \uacbd\ucf8c\ud55c \ub290\ub08c\uc758 \uace0\ub515\uccb4\ub97c \uc0ac\uc6a9\ud588\ub2e4.<\/p>\n\n\n\n

Result.<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
(1, 2)\uc774\ucee4\uba38\uc2a4 \ubab0\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud328\ud0a4\uc9c0  (3)\ub81b\uce20\uc640\uc778\uacfc \ud611\uc5c5\ud558\ub294 \ub9e4\uc7a5, \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c \uc81c\ud488 \uad6c\ub9e4 \uc2dc \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc1fc\ud551\ubc31<\/figcaption><\/figure>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
(4) \uc774\ubbf8\uc9c0 \uadf8\ub798\ud53d\uc744 \ud65c\uc6a9\ud55c \uacbd\ucf8c\ud558\uace0 \ubc1c\ub784\ud55c \ubb34\ub4dc\uc758 \uc628\ub77c\uc778 \ucf58\ud150\uce20 (5) \uc81c\ud488\uad70\uc774 \ub3cb\ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \uc815\ub3c8\ub41c \ubaa8\ubc14\uc77c \ud398\uc774\uc9c0 \ub808\uc774\uc544\uc6c3<\/figcaption><\/figure>\n\n\n\n

\uc628\u00b7\uc624\ud504\ub77c\uc778\uc744 \uc544\uc6b0\ub974\ub294 \uc11c\ube44\uc2a4 \ud2b9\uc131\uc5d0 \ub9de\ucdb0 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778, \ub514\uc2a4\ud50c\ub808\uc774 \uc624\ube0c\uc81c \ub4f1 \ub2e4\uc591\ud55c \uc18c\ud488\uacfc \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud588\ub2e4. \uc81c\ud488 \ubc30\uc1a1 \ud639\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ud544\uc694\ud55c \ud3ec\uc7a5\uc6a9 \ud14c\uc774\ud504, \uc640\uc778 \ud328\ud0a4\uc9c0, \uc2a4\ud2f0\ucee4, \uc640\uc778\uae00\ub77c\uc2a4, \uaf43\ubcd1 \ub4f1 \ubcf4\ub2e4 \ud655\uc7a5\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc904 \uc218 \uc788\ub294 \uad7f\uc988\ub97c \uc81c\uc548\ud588\uace0, \uc2e4\uc81c\ub85c \ub300\ubd80\ubd84\uc758 \uc81c\ud488\uc744 \uc628\ub77c\uc778 \uc0ac\uc774\ud2b8\uc640 \ub81b\uce20\uc640\uc778 \ud611\uc5c5 \ub9e4\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4. \ud504\ub85c\uc81d\ud2b8 \uc644\ub8cc \ud6c4\uc5d0\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \uba54\uc778 \ud398\uc774\uc9c0 \ube44\uc8fc\uc5bc \ucee8\uc124\ud305 \ubc0f \uc0d8\ud50c \ub514\uc790\uc778\uc744 \uac1c\ubc1c\ud588\ub2e4.<\/p>\n\n\n\n

\ub81b\uce20\uc640\uc778 \ud504\ub85c\uc81d\ud2b8\uc758 \uc0dd\uc0dd\ud55c \uae30\ud68d, \uc81c\uc791 \uc2a4\ud1a0\ub9ac\uc640 \ud5a5\ud6c4 \ubaa9\ud45c\ub97c TF\uba64\ubc84\ub4e4\uacfc\uc758 \uc778\ud130\ubdf0\ub85c \ub354 \uc790\uc138\ud788 \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Interview – <\/strong>BAT \ub514\uc790\uc778 \uadf8\ub8f9 \ub81b\uce20\uc640\uc778 \ud504\ub85c\uc81d\ud2b8 TF<\/strong><\/h3>\n\n\n\n
\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uc774\ub2e4\uc19c \ub514\ub809\ud130<\/strong>
\uc2dc\uc7a5 \uacbd\uc7c1\uc774 \uc774\uc81c \uc2dc\uc791\ud55c \ub2e8\uacc4\ub77c \uad6d\ub0b4 \uc0ac\ub840\uac00 \uc804\ubb34\ud588\ub358 \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc815\uc758\ub97c \uba85\ud655\ud788 \ub0b4\ub9ac\uae30 \uc27d\uc9c0 \uc54a\uc558\ub2e4. \uc720\ud1b5\uc5c5 \uc0ac\ub840 \ub300\uc2e0 \ube0c\ub79c\ub529\uc774 \uc798\ub418\uc5b4 \uc788\ub294 \uad6d\ub0b4 \uba40\ud2f0 \uc140\ub809\ud2b8\uc20d \uc0ac\ub840\ub97c \ub808\ud37c\ub7f0\uc2a4\ub85c \ub2e4\uc591\ud558\uac8c \uc0b4\ud3b4\ubcf8 \ub355\uc5d0 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ubc31\uc601\uc900 \ub514\uc790\uc774\ub108<\/strong>
\ube44\uc8fc\uc5bc \uce21\uba74\uc5d0\uc11c\ub294 \uae30\uc874\uc758 \uc640\uc778\uc758 \uc774\ubbf8\uc9c0\ub97c \ud0c8\ud53c\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. \uae30\uc874 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc640\uc778\uc758 \uace0\uae09\uc2a4\ub7ec\uc6b4 \uc774\ubbf8\uc9c0\ub97c \uc5b4\ud544\ud558\uac70\ub098 \ud3ec\ub3c4\uac19\uc774 \uc9c1\uad00\uc801\uc73c\ub85c \ub4dc\ub7ec\ub0b4\ub294 \ubc29\uc2dd\uc774 \ub300\ubd80\ubd84\uc774\uc5c8\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c\ub294 \uc640\uc778\uc744 \uc990\uae30\ub294 \uacfc\uc815\uc744 \uc804\ubc18\uc801\uc778 \uadf8\ub798\ud53d\uc73c\ub85c \ub179\uc5ec \ucc28\ubcc4\ud654\ub97c \uc8fc\uace0\uc790 \ud588\ub2e4. \ub81b\uce20\uc640\uc778\uc758 \ud575\uc2ec \uac00\uce58\uc778 \u2018\uc77c\uc0c1\uc758 \uc5ec\ud589\u2019\uc744 \uc911\uc2ec\uc73c\ub85c \uc640\uc778\uc744 \uc758\uc778\ud654\ud558\uc5ec \ub9c8\uc8fc \ubcf4\uba70 \ud568\uaed8 \ub5a0\ub098\ub294 \uc5ec\ud589\uc758 \ub3d9\ubc18\uc790\ub85c \ud45c\ud604\ud588\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \uc640\uc778 \ucd08\ubcf4\ubd80\ud130 \ub9c8\ub2c8\uc544\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc18c\ube44\uc790\ub4e4\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc\ub85c\uc11c \uce5c\uadfc\ud558\uba74\uc11c\ub3c4 \uc640\uc778\uc774 \uac00\uc9c4 \uace0\uae09\uc2a4\ub7ec\uc6b4 \ubb34\ub4dc\ub97c \ub193\uce58\uc9c0 \uc54a\uc73c\ub824 \ub178\ub825\ud588\ub2e4.<\/strong><\/p>\n\n\n\n

\uc9c4\ud589\uc0c1\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc5b4\ub824\uc6c0\uc740 \uc5c6\uc5c8\ub098. \ud574\uacb0 \ubc29\ubc95 \ub610\ud55c \uad81\uae08\ud558\ub2e4.<\/strong><\/p>\n\n\n\n

\uc774\ub2e4\uc19c \ub514\ub809\ud130<\/strong>
\u2018\ud398\uc5b4\ub9c1\ucef4\ud37c\ub2c8\u2019\ub294 \uc774\ubbf8 \uc640\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uc778\uc9c0\ub3c4\uac00 \ub192\uc740 \ube0c\ub79c\ub4dc\uc600\uace0, \uc0ac\uc5c5\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\ub358 \ud074\ub77c\uc774\uc5b8\ud2b8 \ud2b9\uc131\uc0c1, \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ub9cc\ub4dc\ub294 \uacfc\uc815\uc5d0\uc11c \uae30\uc874\uc758 \ubc29\uc2dd\uc744 \uace0\uc218\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uc788\uc5c8\ub2e4. \uc6b0\ub9ac\ub294 \ube0c\ub79c\ub4dc \uad00\uc810\uc5d0\uc11c \ub2e4\uc591\ud55c \ubc29\ud5a5\uc73c\ub85c \uc758\uacac\uc744 \uc804\ud588\uace0, \uc774\ub97c \ube0c\ub79c\ub4dc \uce21\uc774 \uc774\ub97c \uc804\ubb38\uc801\uc778 \uc758\uacac\uc73c\ub85c \uc218\uc6a9\ud558\ub294 \uacfc\uc815\uc744 \ubc18\ubcf5\ud55c \uacb0\uacfc \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\uce60 \uc218 \uc788\uc5c8\ub358 \uac83 \uac19\ub2e4.<\/p>\n\n\n\n

\ubc31\uc601\uc900 \ub514\uc790\uc774\ub108<\/strong>
\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\ub358 \uc2dc\uc810\uc774 \ud55c\uc5ec\ub984\uc774\uc5c8\ub294\ub370, \uc81c\ud488 \uc0d8\ud50c \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \ubb34\ub354\uc6b4 \ub0a0\uc528\uc5d0 \uc744\uc9c0\ub85c \uacf3\uacf3\uc744 \ub3cc\uc544\ub2e4\ub154\ub358 \uae30\uc5b5\uc774 \ub09c\ub2e4. \ub300\ubd80\ubd84\uc758 \uc5c5\uccb4\ub4e4\uc774 \uc694\uad6c\ud558\ub294 \ucd5c\uc18c \uc218\ub7c9\uc774 \uc0dd\uac01\ubcf4\ub2e4 \ub108\ubb34 \ub9ce\uc544 \ub09c\uac10\ud588\ub2e4. \uc8fc\uc5b4\uc9c4 \uc608\uc0b0 \uc548\uc5d0\uc11c \uc9c4\ud589\ud558\uae30 \uc704\ud574 \ubc1c\ud488\uc744 \ud314\uc544\uc57c \ud588\uace0, \ub2e4\ud589\ud788 \uc6b0\ub9ac\uc758 \uc694\uccad\uc744 \uc218\uc6a9\ud574 \uc900 \uc5c5\uccb4\ub97c \ub9cc\ub098 \uc798 \ub9c8\ubb34\ub9ac\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\ubc31\uc601\uc900 \ub514\uc790\uc774\ub108<\/strong>
\uc2ec\ud50c\ud560\uc218\ub85d \uac15\ud558\ub2e4.<\/strong> \ud654\ub824\ud558\uace0 \uac1c\uc131 \uac15\ud55c \uadf8\ub798\ud53d\uc774 \uc8fc\ub294 \ud798\ub3c4 \ud06c\uc9c0\ub9cc, \ubaa8\ud2f0\ud504 \uc790\uccb4\uac00 \uc2ec\ud50c\ud560\uc218\ub85d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac15\ub82c\ud55c \uc778\uc0c1\uc744 \uc904 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\ub2e4. \ub610 \uc2ec\ud50c\ud574\uc57c \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uace0, \ud655\uc7a5\uc131\ub3c4 \ub192\uc544\uc9c4\ub2e4\ub294 \uac83\uc744 \uc9c1\uc811 \uccb4\uac10\ud588\ub358 \uacbd\ud5d8\uc774\ub2e4.<\/p>\n\n\n

\n
\"\"
\ub81b\uce20\uc640\uc778 \uc2ec\ubcfc\uc744 \ubc14\ud0d5\uc73c\ub85c \uc81c\uc791\ud55c \uc544\uc774\ucf58. \uc6f9\uacfc \uc624\ud504\ub77c\uc778(\ud0dd\ubc30\uc0c1\uc790, \ud328\ud0a4\uc9c0)\uc5d0 \ud65c\uc6a9 \uac00\ub2a5\ud558\ub2e4<\/figcaption><\/figure><\/div>\n\n
\n
\"\"
\ub81b\uce20\uc640\uc778 \uc2ec\ubcfc\uc744 \uc774\uc6a9, \uc0ac\ub78c\uacfc \uc640\uc778\uc774 \uc77c\uc0c1\uc758 \uc5ec\ud589\uc744 \ub5a0\ub098\ub294 \ubaa8\uc2b5\uc744 \ub2f4\uc740 \uc81c\uc791\ubb3c(\uc2a4\ud2f0\ucee4, \ucf54\uc2a4\ud130)<\/figcaption><\/figure><\/div>\n\n\n

\uae40\ub2e4\ubbf8 \ub514\uc790\uc774\ub108<\/strong>
\uc774\ucee4\uba38\uc2a4 \ubab0\uc758 \uc804\ubc18\uc801\uc778 \ub514\uc790\uc778\uc744 \uc81c\uc791\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub358 \ub9cc\ud07c, \uc628\u00b7\uc624\ud504\ub77c\uc778 \uc81c\uc791\ubb3c\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud588\ub2e4. \ubc15\uc2a4\uc5d0 \ub4e4\uc5b4\uac00\ub294 \u2018\ucde8\uae09\uc8fc\uc758\u2019 \uc544\uc774\ucf58\uc744 \uac1c\ubc1c\ud560 \ub54c\uac00 \ud2b9\ud788 \uae30\uc5b5\uc5d0 \ub0a8\ub294\ub2e4. \ube0c\ub79c\ub4dc \ub85c\uace0\uc640 \uc77c\ubc18\uc801\uc778 \ucde8\uae09\uc8fc\uc758 \uc544\uc774\ucf58\uc758 \ubc38\ub7f0\uc2a4\ub97c \ub9de\ucd94\uace0, \uc9c1\uad00\uc801\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \ub514\uc790\uc778\ud558\ub294 \uacfc\uc815\uc774 \uc5b4\ub824\uc6e0\uc9c0\ub9cc \uc7ac\ubc0c\ub294 \uc791\uc5c5\uc774\uc5c8\ub2e4. \ubc15\uc2a4 \ud14c\uc774\ud504\uc758 \uacbd\uc6b0, \ubb34\uac70\uc6b4 \ubb3c\ud488\uc5d0\ub294 \ud06c\ub77c\ud504\ud2b8\uc9c0 \ud14c\uc774\ud504 \uc0ac\uc6a9\uc744 \uc9c0\uc591\ud574\uc57c \ud558\ub294 \ub4f1 \uc9c1\uc811\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uace0\ubbfc\ud558\ub294 \uacfc\uc815\ub4e4\uc774 \uc758\ubbf8 \uc788\ub358 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\uc774\ub2e4\uc19c \ub514\ub809\ud130<\/strong>
\ud504\ub85c\uc81d\ud2b8 \uc644\uc218 \ud6c4 \ubcc4\ub3c4\uc758 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ub4e4\uc5ec \uc790\uccb4 \uc81c\uc791\ubb3c\uc744 \ub9cc\ub4e4\uace0, \uc2a4\ud29c\ub514\uc624 \ucd2c\uc601\ub3c4 \uc9c4\ud589\ud560 \ub9cc\ud07c \uc560\uc815\uc774 \uae4a\uc5c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21\uc5d0\uc11c\ub294 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub97c \u201c\ub81b\uce20\uc640\uc778\uc758 \ud575\uc2ec\uac00\uce58\ub97c \uc798 \ub2f4\uc544\ub0b8 \ud655\uc7a5\uc131 \uc788\ub294 \ube0c\ub79c\ub529\uc774\uc5c8\ub2e4\u201d<\/strong>\uace0 \ud3c9\ud558\uba70 \ub9cc\uc871\uc744 \ud45c\ud558\uae30\ub3c4 \ud588\ub2e4. TF\uba64\ubc84\ub4e4\ub3c4 \ub300\ubd80\ubd84\uc758 \uacfc\uc815\uc5d0\uc11c \uc990\uac81\uac8c \uc9c4\ud589\ud588\uace0, \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub3c4 \ub192\uc740 \ud004\ub9ac\ud2f0\ub85c \ubf51\uc544\ub0bc \uc218 \uc788\uc5b4 \ub9cc\uc871\ud588\ub358 \uc791\uc5c5\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n

\ubc31\uc601\uc900 \ub514\uc790\uc774\ub108<\/strong>
\ube0c\ub79c\ub529\uc5d0 \ub300\ud55c \uc2dc\uc57c\ub97c \ub354 \ub113\ud600\uc900 \uc791\uc5c5\uc774\uc5c8\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \uc628\u00b7\uc624\ud504\ub77c\uc778\uc5d0\uc11c \ub81b\uce20\uc640\uc778\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ud45c\ud604\ud558\uae30 \uc704\ud574 \uc815\ub9d0 \ub9ce\uc774 \uace0\ubbfc\ud558\uace0 \uc5f0\uad6c\ud588\ub2e4. \ucd18\ucd18\ud588\ub358 \uacfc\uc815 \ub355\uc5d0 \uc624\ud504\ub77c\uc778\uc5d0 \ub300\ud55c \uacbd\ud5d8\uc744 \ub113\ud790 \uc218 \uc788\uc5c8\ub358 \uc2dc\uac04\uc774\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n

\uae40\ub2e4\ubbf8 \ub514\uc790\uc774\ub108<\/strong>
\uc7ac\ubbf8\uc788\ub294 \uc544\uc774\ub514\uc5b4\ub85c \ud765\ubbf8\ub85c\uc6b4 \uc544\uc6c3\ud48b\uc774 \ub098\uc628 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. \uc6b0\uc120 \uc601\uc900\ub2d8 \uc544\uc774\ub514\uc5b4\uac00 \ub108\ubb34 \uc88b\uc558\uae30\uc5d0 \uadf8 \ub0b4\uc6a9\uc744 \ub2e4\uc591\ud55c \ubc94\uc704\ub85c \ud655\uc7a5\ud558\uace0 \uac1c\ubc1c\ud558\ub294 \ubd80\ubd84\uc774 \ud765\ubbf8\ub85c\uc6e0\ub2e4! \ube0c\ub79c\ub4dc \uacb0\uc744 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc5d0 \ub179\uc5ec\ub0b4\uace0, \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc880 \ub354 \ud2b9\ubcc4\ud558\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc5d0\uc11c \ube0c\ub79c\ub529 \uacbd\ud5d8\uc5d0 \ub300\ud574 \ub2e4\uc2dc \ud55c\ubc88 \uc0dd\uac01\ud588\ub358 \uacc4\uae30\uac00 \ub418\uae30\ub3c4 \ud588\ub2e4. \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uac00 \uc791\uc5c5\ud588\ub358 \ub81b\uce20\uc640\uc778 \uad7f\uc988 \ub300\ubd80\ubd84\uc774 \uc2e4\uc81c\ub85c \uc81c\uc791\ub418\uc5b4 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uba70 \ud2b9\ud788 \uc131\ucde8\uac10\uc744 \ub290\uaf08\ub358 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

CREDITS<\/strong>
Client : let\u2019s wine
Agency : BAT
Project Direction : Dasom Lee
Brand Design : Yeongjun Baek, Dami Kim
Project Period : 2021<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ub81b\uce20\uc640\uc778\uc740 \uc8fc\ub958 \uc218\uc785\uc0ac\uc778 \u2018\ud398\uc5b4\ub9c1\ucef4\ud37c\ub2c8\u2019\uac00 \uc0c8\ub86d\uac8c \ub860\uce6d\ud55c \uc640\uc778&\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc640\uc778\uc744 \uc8fc\uc81c\ub85c \ud55c \ud53d\uc5c5 \uc11c\ube44\uc2a4\uc640 \ucee8\ud150\uce20 \ub4f1 \ub2e4\uc591\ud55c \ubb38\ud654 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. 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