{"id":5234,"date":"2022-01-17T17:12:00","date_gmt":"2022-01-17T08:12:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5234"},"modified":"2026-03-06T15:13:24","modified_gmt":"2026-03-06T06:13:24","slug":"94","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/94\/","title":{"rendered":"<\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uacb0\ud569\ud55c \ube0c\ub79c\ub529 \ucea0\ud398\uc778"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uac1c\uc120\ud55c \ube0c\ub79c\ub514\ub4dc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong><\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \ubbf8\ub9ac\ubcf4\uae30<\/strong><\/h3>\n\n\n\n
\n

\u2714 BAT \ucd5c\ucd08! \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uacb0\ud569\ud55c \uc601\uc0c1 \uae30\ubc18 \ube0c\ub79c\ub529 \ucea0\ud398\uc778
\u2714 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 A\/B \ud14c\uc2a4\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc9c4\ud589\ub41c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc81c\uace0 \ud504\ub85c\uc81d\ud2b8
\u2714 ‘\uc5f0\uc911\ubb34\ud734 \ucd5c\uc800\uac00! \ud56d\uacf5\uad8c \ub9db\uc9d1’ \ud0a4 \uba54\uc2dc\uc9c0\ub97c \uac01\uc778\uc2dc\ud0ac \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \uc870\ud569\uc740?!<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Editor<\/mark><\/em> <\/strong>\uc784\uc7ac\uc6d0<\/p>\n\n\n\n

\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \uc5ec\ud589\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc744 \ud55c\uacf3\uc5d0\uc11c \uac80\uc0c9\ud558\uace0 \uc608\uc57d\ud560 \uc218 \uc788\ub294 OTA(Online Travel Agency) \ud50c\ub7ab\ud3fc\uc774\ub2e4. 2012\ub144 \uac00\uc774\ub4dc \ud22c\uc5b4 \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\uc73c\ub85c \uc219\ubc15, \ud56d\uacf5, \uc561\ud2f0\ube44\ud2f0, \ud328\ud0a4\uc9c0 \ub4f1\uc744 \ucd9c\uc2dc\ud558\uba70 \uc5ec\ud589\uacfc \uad00\ub828\ub41c \ubaa8\ub4e0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 ‘\uc5ec\ud589 \uc288\ud37c\uc571’\uc744 \uc9c0\ud5a5\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BAT\ub294 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc774 \uc81c\uacf5\ud558\ub294 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4 \uc911 ‘\uad6d\ub0b4 \ud56d\uacf5\uad8c \uc0c1\ud488\u2019\uc758 \uc778\uc9c0\ub3c4\ub97c \uc81c\uace0\ud558\uace0, \uc7a0\uc7ac \uace0\uac1d\uc758 \uad6c\ub9e4 \uace0\ub824\uad70*\uc5d0 \uc9c4\uc785\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc744 \uc9c4\ud589<\/strong>\ud588\ub2e4. \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uae30\ud68d \ubc0f \ucd2c\uc601, \uc81c\uc791\uc744 \ube44\ub86f\ud574 \uc720\ud29c\ube0c\uc640 SNS \ub9e4\uccb4 \uc6b4\uc601\uc744 \ud1b5\ud55c \uc601\uc0c1 \ucea0\ud398\uc778\uc744 \ub2f4\ub2f9\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\uc8fc \uc4f0\uc774\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ub3c4\uc785\ud55c \uace0\ud6a8\uc728 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ubc1c\uad74\ud558\uc5ec \uc131\uacfc \uac1c\uc120\uc744 \uc2dc\ub3c4\ud588\ub2e4. *\uad6c\ub9e4 \uace0\ub824\uad70(Consideration Set, \uc5ec\ub7ec \uc81c\ud488 \uc911 \uac00\uc7a5 \uc88b\uac70\ub098 \ubc14\ub78c\uc9c1\ud55c \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uacfc\uc815)<\/p>\n\n\n\n

Mission. <\/strong>\uad6d\ub0b4 \ud56d\uacf5\uad8c \uad6c\ub9e4 \uace0\uac1d\uc774 \u2018\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\u2019\uc744 \u2018Top of Mind\u2019\ub85c \uc0dd\uac01\ud558\uac8c \ud558\ub77c!<\/strong><\/h3>\n\n\n\n

\uad6d\ub0b4 \ud56d\uacf5\uad8c \uc608\uc57d \uc11c\ube44\uc2a4\ub294 \ub2e4\uc591\ud55c \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc744 \uc911\uc2ec\uc73c\ub85c \uc18c\ube44\uce35\uc774 \ud615\uc131\ub418\uc5b4 \uc788\ub2e4. \ub610\ud55c, \uc57c\ub180\uc790, \ud2b8\ub9ac\ud50c \ub4f1 OTA \uc2dc\uc7a5\uc758 \ube45 \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ub113\ud600 \uac00\uba70 \uc2dc\uc7a5 \uc810\uc720\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\ub294 \uc0c1\ud669\uc774\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778\uc5d0 \uc55e\uc11c \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd \uce21\uc5d0\uc11c \uc804\ub2ec\ud55c \uc774\uc804 \uad11\uace0\uc758 \uc9d1\ud589 \uacb0\uacfc, \ud56d\uacf5\uad8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ud575\uc2ec \uad6c\ub9e4 \uc694\uc778\uc740 \u2018\uac00\uaca9\u2019\uc774\uc5c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\ub294 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc758 \uad6d\ub0b4 \ud56d\uacf5\uad8c USP(Unique Selling Proposition)\uc778 \u2018\ucd5c\uc800\uac00\u2019\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74, \uc790\uc5f0\uc2a4\ub808 \uace0\uac1d \uc720\uc785 \ubc0f \uad6c\ub9e4 \uc99d\ub300\uac00 \uac00\ub2a5\ud560 \uac83\uc73c\ub85c \ud310\ub2e8\ud588\ub2e4. \ub2e4\ub9cc, BAT\ub294 \u2018\ud2b9\uac00\u2019\uc640 \u2018\ucd5c\uc800\uac00\u2019\uac00 \ub09c\ubb34\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0\uc11c \ub2e8\uc21c\ud788 \uac00\uaca9\ub9cc \ub0b4\uc138\uc6b4 \ub2e8\ud3b8\uc801\uc778 \uba54\uc2dc\uc9c0\ub294 \ud718\ubc1c\uc131\uc73c\ub85c \uc27d\uac8c \uc0ac\ub77c\uc9c8 \uc6b0\ub824\uac00 \uc788\uae30\uc5d0 \ube0c\ub79c\ub4dc \uac15\uc810\uc744 \uc5b4\ud544\ud560 \uc218 \uc788\ub294 \ucc28\ubcc4\ud654\ub41c \ubc29\uc2dd\uc744 \uace0\ubbfc<\/strong>\ud588\ub2e4.<\/p>\n\n\n\n

Strategy 1. \ubca0\ub124\ud54f\uc744 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ud480\uc5b4\ub0b8 \u2018\ud0a4 \uba54\uc2dc\uc9c0\u2019 \ub3c4\ucd9c<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

BAT\ub294 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc758 \ud56d\uacf5\uad8c\uc774 \ucd5c\uc800\uac00\uc778 \uc774\uc720, \uc989 \u2018\ubc1c\uad8c \uc218\uc218\ub8cc 0\uc6d0\u2019\uc744 \ucc28\ubcc4\ud654 \ud3ec\uc778\ud2b8\ub85c \uc0bc\uc558\ub2e4. \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \ud56d\uacf5\uad8c \uad6c\ub9e4 \uc2dc \ud2f0\ucf13\uc5d0 \ubd99\ub294 \ubc1c\uad8c \uc218\uc218\ub8cc\ub97c \uc5c6\uc560 \uc5b8\uc81c\ub098 \ucd5c\uc800\uac00\ub97c \ubcf4\uc7a5\ud558\uace0 \uc788\ub2e4. \uc774\ub294 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc758 \ud655\uc2e4\ud55c \ubb34\uae30\uc600\ub2e4.<\/p>\n\n\n\n

\uc880 \ub354 \uc800\ub834\ud55c \ud56d\uacf5\uad8c\uc744 \ucc3e\uae30 \uc704\ud574 \uc5ec\ub7ec \uc0ac\uc774\ud2b8\ub97c \ube44\uad50\ud574\uc57c \ud558\ub294 \uc218\uace0\ub85c\uc6c0\uacfc \uc5b8\uc81c \ub730\uc9c0 \ubaa8\ub974\ub294 \ud2b9\uac00 \uc0c1\ud488\uc5d0 \ub9de\ucdb0 \uc5ec\ud589 \uc77c\uc815\uc744 \ubcc0\uacbd\ud560 \ub54c\uc758 \ud53c\ub85c\uac10, \uc5f0\ud734\uac00 \uacb9\uce58\uba74 \ube44\uc2f8\uc9c0\ub294 \uac00\uaca9 \ubcc0\ub3d9\uc131 \ub4f1 \ud56d\uacf5\uad8c \uad6c\ub9e4 \uc2dc \uc18c\ube44\uc790\uac00 \uc9c1\uba74\ud558\ub294 \ub2e4\uc591\ud55c \uc2a4\ud2b8\ub808\uc2a4 \uc0c1\ud669\uc5d0 ‘\uc0c1\uc2dc \ucd5c\uc800\uac00’\ub77c\ub294 \ucf58\uc149\ud2b8\ub85c \uc18c\uad6c \ud588\uc744 \ub54c \ucc28\ubcc4\ud654\uc2dc\ud0ac \uc218 \uc788\ub2e4\uace0 \ud310\ub2e8\ud588\ub2e4.  <\/p>\n\n\n\n

BAT\ub294 \uc774\ub7ec\ud55c \ubca0\ub124\ud54f\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \u2018\uc0c1\uc2dc \ucd5c\uc800\uac00\u2019\ub77c\ub294 \uba54\uc778 \ucf58\uc149\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c ‘\uc5f0\uc911\ubb34\ud734 \ucd5c\uc800\uac00 \ud56d\uacf5\uad8c \ub9db\uc9d1’\uc774\ub77c\ub294 \ud0a4 \uba54\uc2dc\uc9c0<\/strong>\ub97c \ubf51\uc558\ub2e4. ‘\ub9db\uc9d1’ \ud0a4\uc6cc\ub4dc\ub294 \ud56d\uacf5\uad8c \uc2dc\uc7a5\uc5d0\uc11c \uc4f0\uc778 \uc801 \uc5c6\ub294 \uc0c8\ub86d\uace0 \uc2e0\uc120\ud55c \ud45c\ud604\uc774\uc790 \uc77c\uc0c1\uc5d0\uc11c \uce5c\uadfc\ud558\uac8c \uc0ac\uc6a9\ub418\uc5b4 \uc720\ud589\ucc98\ub7fc \uc4f0\uc778\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c \ud0c0\uae43 \uce5c\uc219\ub3c4 \ud655\ubcf4\uac00 \uac00\ub2a5\ud588\ub2e4. \ub610\ud55c, \uc2e4\uc81c \ud56d\uacf5\uad8c \uad6c\ub9e4 \uc2dc \ube0c\ub79c\ub4dc\ub97c \uc790\uc5f0\uc2a4\ub808 \uc5f0\uc0c1\ud560 \uc218 \uc788\ub2e4\ub294 \ud6a8\uacfc\ub3c4 \uae30\ub300\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

Strategy 2. <\/strong>\uc8fc\uc694 \ud0c0\uae43\uce35\uc758 \ud398\ub974\uc18c\ub098 \ubd84\uc11d\uc744 \ud1a0\ub300\ub85c \ub9cc\ub4e0 \u2018\ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\u2019<\/strong><\/h3>\n\n\n\n

\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc778 \ub9cc\ud07c \uc8fc\uc694 \ud0c0\uae43\uc774 \uace0\uc5f0\ub839\uce35\ubcf4\ub2e4 40\ub300 \ubbf8\ub9cc\uc5d0 \uc9d1\uc911\ub3fc \uc788\ub2e4. \ud574\ub2f9 \ud398\ub974\uc18c\ub098\ub97c \uc880 \ub354 \uc790\uc138\ud788 \ub4e4\uc5ec\ub2e4\ubcf4\uba74 \uce90\uc8fc\uc5bc\ud558\uba74\uc11c\ub3c4 \uc801\ub2f9\ud55c \uc704\ud2b8\ub97c \uc88b\uc544\ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4. \ub610\ud55c, \uc5f4\uc2ec\ud788 \ucc3e\uc544\ubcf4\uba74 \uc9c0\uae08\ubcf4\ub2e4 \ub354 \ub0ae\uc740 \uac00\uaca9\ub300\uc758 \ud56d\uacf5\uad8c\uc744 \ubc1c\uacac\ud560 \ud655\ub960\uc774 \ub192\ub2e4\ub294 \uc810, \ud50c\ub7ab\ud3fc\ubcc4\ub85c \ub3d9\uc2dc\uac04\ub300\ub3d9\uc77c\ud55c \ud56d\uacf5\uc0ac\uc758 \ud56d\uacf5\uad8c\uc774\ub77c\ub3c4 \uac00\uaca9 \ucc28\uc774\uac00 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc810 \ub4f1\uc744 \uba85\ud655\ud788 \uc778\uc9c0\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\ub9cc\uc758 \ub3c5\ubcf4\uc801\uc774\uace0 \uc704\ud2b8 \uc788\ub294, \uc80a\uace0 \uce90\uc8fc\uc5bc\ud55c \ub290\ub08c\uc744 \uc804\ub2ec\ud558\uae30 \uc704\ud574 \u2018\uc544\uc774\uc18c\uba54\ud2b8\ub9ad*\u2019 \uc77c\ub7ec\uc2a4\ud2b8\uc640 \u2018\ud398\uc774\ud37c \uc544\ud2b8\u2019\ub97c \ube44\uc8fc\uc5bc \uc7a5\uce58\ub85c \ud65c\uc6a9\ud55c \uc601\uc0c1\uc744 \uc81c\uc791<\/strong>\ud588\ub2e4.<\/p>\n\n\n

\n
\"\"
*\uc544\uc774\uc18c\uba54\ud2b8\ub9ad(Isometric, x\ucd95, y\ucd95, z\uc774 \uac01\uac01 120\ub3c4\ub85c \uc774\ub8e8\uc5b4\uc838 \ubb3c\uccb4\ub97c \ud45c\ud604\ud558\ub294 \ud22c\uc2dc \ub3c4\ubc95. \uc704\uc5d0\uc11c \uc544\ub798\ub97c \ub0b4\ub824\ub2e4\ubcf8 \ub4ef\ud55c \uad6c\ub3c4\ub85c \uc77c\uc815\ud558\uac8c \uadf8\ub9bc\uc744 \uadf8\ub9ac\ub294 \ubc29\uc2dd)<\/figcaption><\/figure><\/div>\n\n\n

Strategy <\/strong> 3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc801\uc6a9\ud55c \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><\/h3>\n\n\n\n

BAT\ub294 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc744 \ubcf4\uc644\ud558\uace0\uc790 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\uc8fc \uc4f0\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud65c\uc6a9<\/strong>\ud588\ub2e4. \u2018\ubc1c\uad8c \uc218\uc218\ub8cc 0\uc6d0\uc758 \ucd5c\uc800\uac00 \ud56d\uacf5\uad8c\u2019\uc774\ub77c\ub294 \uba54\uc2dc\uc9c0\ub97c 4\uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \uce74\ud53c\uc640 \ube44\uc8fc\uc5bc\ub85c \uad6c\uc131<\/strong>\ud558\uace0, \uc5ec\uae30\uc5d0 \u2018\ucd5c\uc800\uac00 \ubcf4\uc7a5\uc81c\u2019 \ud504\ub85c\ubaa8\uc158 \ub0b4\uc6a9\uc744 \ubd99\uc778 \ubc84\uc804\uc744 \ucd94\uac00\ud558\uc5ec \ucd1d 8\uac1c\uc758 \uba54\uc778 \uc601\uc0c1\uc744 \uc81c\uc791\ud588\ub2e4. \uc601\uc0c1\uc740 \u2018\uc0ac\uc774\ub4dc\ud0a5\u2019, \u2018\uc2a4\ud29c\ub514\uc624 \ud30c\ub77c\ub178\uc774\ub4dc\u2019\uc640 \ud611\uc5c5\uc73c\ub85c \uc9c4\ud589\ud588\uc73c\uba70, \uc601\uc0c1 \ub178\ucd9c \ubc94\uc704 \ud655\ub300\ub97c \ubaa9\uc801\uc73c\ub85c 4\uac1c\uc758 \uba54\uc778 \uc601\uc0c1\uc5d0 \ub300\ud55c \ubc94\ud37c \uc601\uc0c1 4\uac1c\ub97c \ucd94\uac00 \uc81c\uc791\ud588\ub2e4.<\/p>\n\n\n\n

\uba54\uc778 \uc601\uc0c1 \ube44\uc8fc\uc5bc\uc740 \u2018\ucd5c\uc800\uac00 \ud56d\uacf5\uad8c\u2019\uc774\ub77c\ub294 \ud0a4 \uba54\uc2dc\uc9c0\ub97c \uac01\uc778\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\ubcf4\ub2e4 \uce74\ud53c\uc5d0 \uc911\uc810<\/strong>\uc744 \ub450\uc5c8\ub2e4. \u2018\ud56d\uacf5\uad8c\u2019\uc5d0\uc11c \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\ub97c \ub530\uc640 \ud56d\uacf5\uad8c\uc774 \uc778\uc1c4\ub418\ub294 \ubc1c\uad8c\uae30, \ud56d\uacf5\uad8c \uac00\uaca9\uc744 \u2018\uc2dc\uac00(\u5e02\u50f9)\u2019\uc5d0 \ube44\uc720\ud55c \uba54\ub274\ud310, \uc5ec\ud589 \uacc4\ud68d\uc744 \uc138\uc6b8 \ub54c \ubcf4\ub294 \uce98\ub9b0\ub354, \uacf5\ud56d \uc218\ud558\ubb3c \ucc3e\ub294 \uacf3\uc758 \uad11\uace0\ud310\uc744 \uc885\uc774 \ubaa8\ud615\uc73c\ub85c \uad6c\ud604<\/strong>\ud558\uc5ec \uc775\uc219\ud55c \ub4ef \ub0af\uc120 \ube44\uc8fc\uc5bc \uc18d\uc5d0 \uce74\ud53c\uac00 \uac15\uc870\ub420 \uc218 \uc788\ub3c4\ub85d \uc601\uc0c1\uc744 \uae30\ud68d\ud588\ub2e4.<\/p>\n\n\n\n

\uc6b4\uc601 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc81c\uc791\ub41c \uc601\uc0c1 \uc18c\uc7ac\ub97c \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc774 \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 TF \uad6c\uc131\uc6d0\ub4e4\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \ub514\ubca8\ub86d \ubc29\uc548\uc744 \ub17c\uc758\ud588\ub2e4. \uc774\ubbf8 \uc644\uc131\ub41c \ud480\ubc84\uc804 \uc601\uc0c1\uc744 \ub2e4\uc591\ud558\uac8c \uc7ac\uac00\uacf5\ud558\ub294 \uc77c\uc740 \uc27d\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \uc9e7\uc740 \uc2dc\uac04 \ub0b4 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud0a4 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc601\uc0c1 \uc544\ub798\uc5d0 \ubc30\ub108\ub97c \ubd99\uc774\uac70\ub098, \uc52c(scene)\uc758 \uc21c\uc11c\ub97c \ubc14\uafb8\uac70\ub098 \ud2b9\uc815 \uc52c\uc744 \ub35c\uc5b4\ub0b4\uace0 BGM\ud639\uc740 \uc790\ub9c9 \uc720\ubb34\ub97c \ub2ec\ub9ac\ud558\ub294 \ub4f1 \uc601\uc0c1 \uc18c\uc7ac\uc758 A\/B\ud14c\uc2a4\ud2b8\uc5d0 \uc720\ud6a8\ud55c \ubca0\ub9ac\uc5d0\uc774\uc158 \ubc29\ubc95\uc744 \ucc3e\uc544\uac14\ub2e4.<\/p>\n\n\n\n

R<\/strong>esult.<\/strong><\/h3>\n\n\n\n

\uc720\ud29c\ube0c, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \uc911\uc2ec\uc73c\ub85c \uc9d1\ud589\ub41c \uc601\uc0c1 \ucea0\ud398\uc778\uc740 \uc720\ud29c\ube0c\uc5d0\uc11c \uc57d 485\ub9cc \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud558\uba70\ucea0\ud398\uc778 \uc124\uacc4 \uc2dc \ubaa9\ud45c\ud588\ub358 CPV(cost per view)\ub97c \ub2ec\uc131\ud558\uace0, \ubaa9\ud45c \uc870\ud68c\uc728\ubcf4\ub2e4 36.4% \ub192\uc740 \uacb0\uacfc\ub97c \uc5bb\uc5c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c\ub3c4 \uc57d 123\ub9cc \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud574 \ubaa9\ud45c\ud588\ub358 CPV\uc758 \uc57d 60% \uc218\uc900\uc73c\ub85c \ub192\uc740 \uad11\uace0 \ud6a8\uc728\uc744 \uac70\ub480\ub2e4. (2021\ub144 11\uc6d4 \uae30\uc900)<\/p>\n\n\n\n

\ub610\ud55c, \ucea0\ud398\uc778 \uae30\uac04 \uc911 \ub124\uc774\ubc84 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \ucea0\ud398\uc778\uc758 \ud575\uc2ec \ud0a4\uc6cc\ub4dc \uc911 \ud558\ub098\uc778 \u2018\ubc1c\uad8c \uc218\uc218\ub8cc\u2019\uc5d0 \ub300\ud55c \uac80\uc0c9\ub7c9\uc774 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ubbf8\ub8e8\uc5b4 \ubcf4\uc544 \uc601\uc0c1\uc744 \ubcf8 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc774 \u2018\ubc1c\uad8c \uc218\uc218\ub8cc\u2019\ub97c \uac80\uc0c9\ud558\uace0, \u2018\ucd5c\uc800\uac00 \ud56d\uacf5\uad8c\uc740 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\u2019\uc774\ub77c\ub294 \uc778\uc2dd\uc744 \ud655\uace0\ud788 \ud558\ub294 \ub370 \uad6c\uccb4\uc801\uc778 \uc815\ubcf4\uc640 \ub3c4\uc6c0\uc744 \uc81c\uacf5\ud55c \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.<\/p>\n\n\n\n

\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd \ud37c\ud3ec\uba3c\uc2a4 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc758 \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac\ub294 TF \uba64\ubc84\ub4e4\uc758 \uc778\ud130\ubdf0\ub85c \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Interview – <\/strong>BAT \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130 \uc1a1\uc724\uc11d, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130 \ucd5c\uc138\uba85, \ube0c\ub79c\ub4dc \ub514\uc790\uc774\ub108 \uc774\uac74\uc6a9, \ucf58\ud150\uce20 \ub9c8\ucf00\ud130 \uae40\uc218\uc815<\/strong><\/h3>\n\n\n\n
\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \ub9e1\uc740 \uc5ed\ud560\uacfc \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uae40\uc218\uc815 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/strong>
\uadf8\ub85c\uc4f0 \uadf8\ub8f9 \ucf58\ud150\uce20\ud300\uc758 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ub85c\uc11c \uc724\uc11d\ub2d8, \uc138\uba85\ub2d8\uc744 \ube44\ub86f\ud55c AE\ubd84\ub4e4\uacfc \ud568\uaed8 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd \ucea0\ud398\uc778\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud558\uace0, \uc774 \uc804\ub7b5\uc5d0 \uc720\ud6a8\ud560 \uac83\uc774\ub77c\uace0 \ud310\ub2e8\ub418\ub294 \ucf58\ud150\uce20\ub97c \uae30\ud68d\ud558\uba70 \uc81c\uc791\uc790\ubd84\ub4e4(\uc601\uc0c1PD \ubc0f \ub514\uc790\uc774\ub108)\uacfc \ud611\uc5c5\ud574 \ucf58\ud150\uce20\ub97c \uc644\uc131\ud588\ub2e4. \uc81c\uc548 \ub54c\ub294 \uc2dc\uc7a5 \uc870\uc0ac, \ud0c0\uae43 \ubd84\uc11d \uc790\ub8cc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc8fc\uc694 \ud0c0\uae43\uce35\uc744 \ub354 \ubfb0\uc871\ud558\uac8c \uc815\uc758\ud55c \ub2e4\uc74c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ucf58\ud150\uce20 \uc804\ub7b5\uc758 \ubc11\uadf8\ub9bc\uc744 \uadf8\ub838\ub2e4. \uc6b4\uc601 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \ud0a4 \uba54\uc2dc\uc9c0\uac00 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ub418\uc5b4 \uc5b4\ub5a4 \uc784\ud329\ud2b8\ub97c \ub0a8\uae38 \uc218 \uc788\uc744\uc9c0, \uad81\uadf9\uc801\uc73c\ub85c\ub294 \ud0c0\uae43 \uace0\uac1d\uc774 \ud56d\uacf5\uad8c\uc744 \uad6c\ub9e4\ud560 \ub54c \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc744 \ubc14\ub85c \ub5a0\uc62c\ub9ac\uac8c \ud560 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uc9c0 \uace0\ubbfc\ud558\ub294 \uc77c\uc5d0 \uc9d1\uc911\ud588\ub2e4.<\/p>\n\n\n\n

\uc774\uac74\uc6a9 \ube0c\ub79c\ub4dc \ub514\uc790\uc774\ub108<\/strong>
\uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc5f0\uacc4\ud558\uc5ec DA \ubc0f \uc0c1\uc138 \ud398\uc774\uc9c0 \ube44\uc8fc\uc5bc\uc744 \ub2f4\ub2f9\ud588\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\uba74\uc11c \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc5f0\uacc4\ub418\ub294 \ube44\uc8fc\uc5bc \uc81c\uc791\uc744 \ud1b5\ud574 \uc77c\uad00\uc131 \uc788\ub294 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \ubaa9\ud45c\ub85c \uc7a1\uc558\ub2e4. \uad11\uace0\uc5d0 \ud65c\uc6a9\ub41c \uc2e4\uc0ac \uc774\ubbf8\uc9c0\ub97c \ube0c\ub79c\ub4dc \ud1a4\uc564\ub9e4\ub108\uc5d0 \ub9de\ucdb0 \uc7ac\ud3b8\uc9d1\ud558\uace0 \ub514\uc9c0\ud138\ud654\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uc704\ud55c DA \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ub9cc\ub4dc\ub294 \ub4f1 \uc6d0\ud65c\ud55c \ucea0\ud398\uc778 \uc9d1\ud589\uc744 \uc704\ud55c \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc77c\uc774 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uae40\uc218\uc815 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/strong> 
\ucc98\uc74c \u2018\ud56d\uacf5\uad8c \ub9db\uc9d1\u2019\uc774\ub77c\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ub5a0\uc62c\ub838\uc744 \ub54c\ub294 \ub9db\uc9d1 \ud558\uba74 \uc5f0\uc0c1\ub418\ub294 \uc5ec\ub7ec \uc7a5\uba74\uc744 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucc3e\uae30\uc5d0\ub9cc \ubab0\ub450\ud588\ub2e4. \uadf8\ub7ec\ub2e4 CD\ub2d8\uc758 \ud55c \ub9c8\ub514\uc5d0 \uc544\ucc28 \uc2f6\uc5c8\ub2e4. \u201c\uc5ec\uae30\uc11c \uc6b0\uc120\uc21c\uc704\uac00 \uac00\uc7a5 \ub0ae\uc740 \uba54\uc2dc\uc9c0\ub294 \u2018\ub9db\uc9d1\u2019\uc774\uc5d0\uc694.\u201d \ub4e3\uace0 \ubcf4\ub2c8 \uc815\ub9d0 \ub9de\ub294 \ub9d0\uc774\uc5c8\ub2e4. \uadf8 \ub9d0\uc5d0 \uc815\uc2e0\uc774 \ubc88\ub729 \ub4e4\uc5b4 \u2018\uae30\ubcf5 \uc5c6\uc774, \uc5b8\uc81c\ub098 \ub2e4\ub978 \uacf3\ubcf4\ub2e4 \ucd5c\uc800\uac00\uc778 \ud56d\uacf5\uad8c\u2019\uc774\ub77c\ub294 \ub290\ub08c\uc744 \uc0b4\ub9ac\uace0, \u2018\uc5f0\uc911\ubb34\ud734\u2019\ub77c\ub294 \ud0a4\uc6cc\ub4dc\uac00 \u2018\ucd5c\uc800\uac00 \ud56d\uacf5\uad8c\u2019\uc774\ub77c\ub294 \uc81c\ud488 \uc7a5\uc810\uacfc \uacb0\ud569\ud558\uc5ec \ub354\uc6b1 \ube5b\ub0a0 \uc218 \uc788\ub3c4\ub85d \ud0a4 \uba54\uc2dc\uc9c0\ub97c \uc5b4\ud544\ud558\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4.<\/p>\n\n\n\n

\uc774\uac74\uc6a9 \ube0c\ub79c\ub4dc \ub514\uc790\uc774\ub108<\/strong>
\uc601\uc0c1\uc758 \uba54\uc778 \ucee8\uc149\uc740 \uc57c\uc790\uc218\ub098 \ube44\ud589\uae30 \ub4f1 \uc5ec\ud589 \uad00\ub828 \uc624\ube0c\uc81c\ub97c \uc885\uc774 \uc778\ud615\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \uc544\uc774\uc18c\ub9e4\ud2b8\ub9ad \uc575\uae00, \uc2a4\ud1b1\ubaa8\uc158 \uc560\ub2c8\uba54\uc774\uc158 \ubc29\uc2dd\uc73c\ub85c \ud45c\ud604\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \ucc98\uc74c\uc5d4 \uc2e4\uc0ac\ub85c \uc81c\uc791\ub41c \uc885\uc774 \uc778\ud615 \uc624\ube0c\uc81c\uc758 \ucd2c\uc601\ubcf8\uc744 \uc218\uae09\ud558\uc5ec \ucd94\ud6c4 DA\uc640 \uc0c1\uc138 \ud398\uc774\uc9c0 \ub4f1\uc5d0\uc11c \ube44\uc8fc\uc5bc \uc5d0\uc14b\uc73c\ub85c \ud65c\uc6a9\ud560 \uacc4\ud68d\uc774\uc5c8\ub294\ub370, \uc9c4\ud589 \uacfc\uc815 \uc911 \uc608\uae30\uce58 \uc54a\uac8c \ucd2c\uc601\ubcf8 \uc218\uae09\uc774 \ubd88\uac00\ub2a5\ud55c \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud588\ub2e4. DA\uc640 \uc0c1\uc138 \ud398\uc774\uc9c0\ub294 \uad11\uace0 \uc774\ubbf8\uc9c0\uc640 \uc5f0\uacc4\ub418\uc5b4\uc57c \uc77c\uad00\uc131 \uc788\ub294 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \uc904 \uc218 \uc788\uae30\uc5d0 \ub9e4\uc6b0 \ub09c\uac10\ud588\ub2e4. TF \ub17c\uc758 \ud6c4 \uc885\uc774 \uc778\ud615 \uc624\ube0c\uc81c \ubc0f \uad11\uace0 \uc601\uc0c1\uc758 \ube44\uc8fc\uc5bc \uc694\uc18c\ub97c \uc77c\ub7ec\uc2a4\ud2b8\ub85c \uc791\uc5c5\ud558\uc5ec \uc5d0\uc14b\uc744 \ud655\ubcf4\ud558\uae30\ub85c \uacc4\ud68d\uc744 \uc218\uc815\ud55c \ub355\ubd84\uc5d0 \ubb34\uc0ac\ud788 \uc77c\uc815 \ub0b4 \uacfc\uc5c5\uc744 \ub9c8\uce60 \uc218 \uc788\uc5c8\ub2e4. \uba64\ubc84 \ubaa8\ub450\uac00 \uc7a0\uc2dc \uba58\ubd95\uc5d0 \ube60\uc84c\ub358 \uc21c\uac04\uc774\uc790, \uae09\ubc15\ud55c \uc77c\uc815\uc5d0\uc11c\ub294 Plan B\ub85c\uc758 \ube60\ub978 \uc804\ud658\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \ubc30\uc6b4 \uc21c\uac04\uc774\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uc1a1\uc724\uc11d \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<\/strong>
\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 BAT\uc758 \ub9c8\ucf00\ud305 \uadf8\ub8f9, \ub514\uc790\uc778 \uadf8\ub8f9, \uadf8\ub85c\uc4f0 \uadf8\ub8f9\uc774 \ubaa8\ub450 \ucc38\uc5ec\ud55c \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. \uadf8\ub85c\uc4f0 \uadf8\ub8f9\uc758 \uc8fc\ub3c4\ub85c \uc9c4\ud589\ud558\uba74\uc11c \ucea0\ud398\uc778 \uc124\uacc4 \ub2e8\uacc4\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc0ac\uc774\uc758 \uc811\uc810\uc744 \ucc3e\uae30 \uc704\ud55c \uace0\ubbfc\uc774 \uae4a\uc5c8\ub2e4. \ub2e4\uc591\ud55c \uad6c\uc131\uc6d0\uc774 TF\uc5d0 \ucc38\uc5ec\ud55c \ub355\ubd84\uc5d0 \ud568\uaed8 \ubc30\uc6b0\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc138\uba85 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130<\/strong> 
\u201c\uc774\ub7f0 \uc81c\uc548\uc740 BAT \uc774\uc804\uc5d0 \uc5c6\uc5c8\ub2e4!\u201d \ucd1d\uad04 PM\uc744 \ub9e1\uc740 \uc724\uc11d\ub2d8\uc774 \ud588\ub358 \ub9d0\uc774\ub2e4. \ud655\uc2e4\ud788 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ud2b9\uc774\uc810\uc774 \ub9ce\uc558\ub2e4. \ud1b5\uc0c1\uc801\uc73c\ub85c IMC \ucea0\ud398\uc778\uc774\ub77c\uace0 \ubd88\ub9ac\ub294, \ud754\ud788 \uc885\ud569\uad11\uace0\ub300\ud589\uc0ac\uc5d0\uc11c \ub9cc\ub4dc\ub294 \uc601\uc0c1 \uc911\uc2ec\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud568\uaed8 \uc9c4\ud589\ud558\ub294 \uacbd\uc6b0\uac00 \ub9e4\uc6b0 \ub4dc\ubb3c\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc IMC \ub9c8\ucf00\ud305, \uadf8\ub9ac\uace0 \uc774\ub97c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub529 \ub514\uc790\uc774\ub108\uac00 \uc8fc\ub3c4\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uc5ec \uc11c\ub85c\uc758 \uc601\uc5ed\uc744 \uc874\uc911\ud558\uba74\uc11c \uc9c4\ud589\ud588\uae30\uc5d0 \uc720\uc758\ubbf8\ud55c \ud504\ub85c\uc81d\ud2b8\ub85c \ub9c8\ubb34\ub9ac\ub410\ub2e4. BAT\uac00 \ub2e4\ub978 \uc5d0\uc774\uc804\uc2dc\uc640 \ucc28\ubcc4\ud654\ub418\ub294, \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\ubd80\ud130 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uae4c\uc9c0 \uc5f0\uacc4\ub41c \ud1b5\ud569\uc801\uc778 \uad00\uc810\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc5d0\uc774\uc804\uc2dc\uac00 \ub418\ub9ac\ub77c\ub294 \ud655\uc2e4\ud55c \ubbff\uc74c\uc774 \uc0dd\uacbc\ub2e4.<\/p>\n\n\n\n

\uae40\uc218\uc815 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/strong> 
\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub3c4 \uc5b4\ub824\uc6b4\ub370, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uad00\uc810\uc758 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc774\ub77c\ub2c8! \ub610 \uadf8\uac83\uc744 \uc601\uc0c1 \uc18c\uc7ac\ub85c \uc9c4\ud589\ud558\ub2e4\ub2c8! \uacb0\ucf54 \uc26c\uc6b4 \ubbf8\uc158\uc740 \uc544\ub2c8\uc5c8\uc9c0\ub9cc, \uc81c\uc548 \ub2e8\uacc4\uc5d0\uc11c\ubd80\ud130 \uc11c\ud230 \ub9cc\ud07c \ub354 \uce58\uc5f4\ud558\uac8c \uace0\ubbfc\ud558\uace0, \ud1a0\ub860\ud558\uace0, \uc804\ub7b5\uc744 \uc810\uac80\ud558\uace0, \ucf58\ud150\uce20\ub97c \ub2e4\ub4ec\uc740 \ub355\ubd84\uc5d0 \uc6b4\uc601 \ub2e8\uacc4\uc5d0\uc11c \ud070 \ud0c8\uc744 \uacaa\uc9c0 \uc54a\uc740 \ub4ef\ud558\ub2e4. \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uac00 \uadf8\ub9ac \ud754\uce58 \uc54a\uc740\ub370, \uadf8\ub7f0 \uc810\uc5d0\uc11c \uc2a4\uc2a4\ub85c \ud589\uc6b4\uc544\uc600\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \ub098\uc911\uc5d0 \ub610 \ube44\uc2b7\ud55c \ud504\ub85c\uc81d\ud2b8\ub97c \ub9e1\uac8c \ub418\uba74, \uadf8\ub550 \ub354 \ud0c4\ud0c4\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ubb34\uacb0\uc810 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \uace0\uac1d\uc744 \ub9cc\ub098\uace0 \uc2f6\ub2e4.  <\/p>\n\n\n\n

\uc774\uac74\uc6a9 \ube0c\ub79c\ub4dc \ub514\uc790\uc774\ub108<\/strong> 
BAT\uc758 \uc138 \uadf8\ub8f9\uc774 \ubaa8\ub450 \ucc38\uc5ec\ud55c \ud504\ub85c\uc81d\ud2b8\uc778 \ub9cc\ud07c \uc0ac\uc6a9\ud558\ub294 \uc5b8\uc5b4\ubd80\ud130 \uc77c\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uae4c\uc9c0 \uc800\ub9c8\ub2e4 \ub2ec\ub77c\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc5b4\ub824\uc6b4 \uc21c\uac04\ub3c4 \uc788\uc5c8\uc9c0\ub9cc, TF \ubaa8\ub450 \uc2dc\uc885\uc77c\uad00 \ub2e4\uc815\ud558\uace0 \ub9e4\ub108 \uc788\uac8c \ubb38\uc81c\ub97c \ud574\uacb0\ud574 \ub098\uac14\uae30\uc5d0 \uc560\ud2f0\ud29c\ub4dc\uc801\uc778 \uba74\uc5d0\uc11c \ubc30\uc6b8 \uc810\ub3c4 \ub9ce\uc558\ub2e4. \uacb0\uad6d \uc6b0\ub9ac\uac00 \ud558\ub294 \uc77c\uc740 \uc0ac\ub78c\uacfc \uc0ac\ub78c\uc774 \ubaa8\uc5ec\uc11c \ud558\ub294 \uac83\uc774\ub77c\ub294 \uc810, \uadf8\ub798\uc11c \ubc30\ub824\uc640 \uc874\uc911\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub294 \uc810\uc744 \uc0c8\uc0bc \ub290\uaf08\uace0, \ubaa8\ub450\uac00 \ud568\uaed8 \ud588\uc744 \ub54c \ud0c4\ud0c4\ud55c \ud3a0\ub85c\uc6b0\uc2ed\uc73c\ub85c \ubb34\uc7a5\ud558\uc5ec \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub2e4\ub294 \ud76c\ub9dd\uc744 \ubcf4\uc558\ub2e4. \ubaa8\ub450 \ud55c \ub2e8\uacc4 \ub808\ubca8 \uc5c5 \ub418\uc5b4 \ub354 \ub098\uc740 \ub125\uc2a4\ud2b8\ub97c \uae30\uc57d\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc774\uc9c0 \uc54a\uc558\ub098 \uc2f6\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

CREDITS<\/strong>
Client: my real trip<\/p>\n\n\n\n

Agency: BAT
Project Manager : Yunseok Song
Account Executive : Semyeong Choi
Contents Marketer : Sujeong Kim
Designer : Geonyong Lee, Seongje Jo
PD : Sangeun Park, Jueun Lee
Creative : 4ideKick
Project Period : 2021<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \uc5ec\ud589\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc744 \ud55c\uacf3\uc5d0\uc11c \uac80\uc0c9\ud558\uace0 \uc608\uc57d\ud560 \uc218 \uc788\ub294 OTA(Online Travel Agency) \ud50c\ub7ab\ud3fc\uc774\ub2e4. 2012\ub144 \uac00\uc774\ub4dc \ud22c\uc5b4 \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\uc73c\ub85c \uc219\ubc15, \ud56d\uacf5, \uc561\ud2f0\ube44\ud2f0, \ud328\ud0a4\uc9c0 \ub4f1\uc744 \ucd9c\uc2dc\ud558\uba70 \uc5ec\ud589\uacfc \uad00\ub828\ub41c \ubaa8\ub4e0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 ‘\uc5ec\ud589 \uc288\ud37c\uc571’\uc744 \uc9c0\ud5a5\ud558\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":4,"featured_media":5235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[88],"tags":[164,106,103],"class_list":["post-5234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-164","tag-106","tag-103"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5.png",1080,610,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5-300x169.png",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5-768x434.png",768,434,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-5-1024x578.png",1024,578,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2022-01-17","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":88,"name":"\ud504\ub85c\uc81d\ud2b8","slug":"project","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","term_order":"3"}],"post_tag":[{"term_id":164,"name":"\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c","slug":"%ed%81%ac%eb%a6%ac%ec%97%90%ec%9d%b4%ed%8b%b0%eb%b8%8c","term_group":0,"term_taxonomy_id":164,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","term_order":"375"},{"term_id":106,"name":"\ud37c\ud3ec\uba3c\uc2a4","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4","term_group":0,"term_taxonomy_id":106,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw","term_order":"431"},{"term_id":103,"name":"\ube0c\ub79c\ub529","slug":"%eb%b8%8c%eb%9e%9c%eb%94%a9","term_group":0,"term_taxonomy_id":103,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw","term_order":"436"}]},"author_name":"BAT 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