{"id":5206,"date":"2021-11-04T17:01:00","date_gmt":"2021-11-04T08:01:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5206"},"modified":"2026-03-06T15:13:40","modified_gmt":"2026-03-06T06:13:40","slug":"80","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/80\/","title":{"rendered":"OTT \uc11c\ube44\uc2a4\uc758 \uadf8\ub798\ud53d \ubaa8\ud2f0\ube0c \uac1c\ubc1c\uacfc \ube0c\ub79c\ub4dc \ub514\uc790\uc778"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 9\ubd84<\/p>\n\n\n\n

‘\uc6e8\uc774\ube0c’\uc0ac\ub840\ub85c \ubcf4\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ud150\ud2f0\ud2f0\ub97c \uac04\uc9c1\ud55c \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uad6c\ucd95<\/strong><\/p>\n\n\n\n

\"\ube0c\ub7f0\uce58<\/figure>\n\n\n\n

\uc7ac\ubbf8\uc758 \ud30c\ub3c4\ub97c \ud0c0\ub2e4!<\/strong>
\ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20 \ud3ec\ud138, wavve<\/strong><\/h3>\n\n\n\n

\u2018\ucf58\ud150\uce20 \uc6e8\uc774\ube0c\u2019(\uc774\ud558 \uc6e8\uc774\ube0c)\ub294 \uc2e4\uc2dc\uac04 \ubc29\uc1a1\ubd80\ud130 \uad6d\ub0b4\uc678 \ub2e4\uc591\ud55c VOD\uc640 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uae4c\uc9c0 \ubb34\uc81c\ud55c \uc990\uae38 \uc218 \uc788\ub294 OTT \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc774\ub2e4. 2019\ub144 SK\ud154\ub808\ucf64\uacfc \uc9c0\uc0c1\ud30c \ubc29\uc1a1\uad6d 3\uc0ac\uac00 \ud569\uc791\ud574 \ucd9c\uc2dc\ud588\uace0, \ucd5c\uadfc \ubbf8\uad6d HBO \ub4dc\ub77c\ub9c8 \uc2dc\ub9ac\uc988\ub97c \ub3c5\uc810 \uacc4\uc57d\ud558\uba70 \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 OTT \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4. BAT\ub294 \uc6e8\uc774\ube0c\uc758 \ud5a5\ud6c4 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ub2e4\ucc44\ub85c\uc6b4 \ucf58\ud150\uce20 \uc81c\uc791\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504 \uac1c\ubc1c\uacfc \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uac1c\uc120 \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\ub2e4. \uc6e8\uc774\ube0c\uc758 \ub514\uc790\uc778 \uc815\uccb4\uc131\uc744 \uac04\uc9c1\ud558\uba74\uc11c\ub3c4, \uc218\ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\uc640\uc758 \ud611\ub825\uae4c\uc9c0 \uace0\ub824\ud574 \ud65c\uc6a9\uc131 \ub192\uc740 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uac1c\ubc1c\ud55c \uc6e8\uc774\ube0c \ud504\ub85c\uc81d\ud2b8\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Editor<\/mark><\/em> <\/strong>\uc11c\uc6a9\uc6d0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mission.
<\/strong>\ube0c\ub79c\ub4dc\uc758 \uc815\uccb4\uc131\uc744 \ud655\uc7a5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778 \ubaa8\ud2f0\ud504 \uac1c\ubc1c<\/strong><\/h3>\n\n\n\n

\uc6e8\uc774\ube0c\ub294 \ube0c\ub79c\ub4dc\uc758 \uc815\uccb4\uc131\uc744 \uac15\ud654\ud558\uace0, \uc2dc\uac01\uc801\uc73c\ub85c \ub354\uc6b1 \ub3cb\ubcf4\uc77c \uc218 \uc788\ub294 \ub514\uc790\uc778 \ubaa8\ud2f0\ud504 \uac1c\ubc1c\uc744 \uc758\ub8b0\ud588\ub2e4. \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc900\ube44\ud558\uba70 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud1b5\uc77c\ub41c \ub514\uc790\uc778\uc774 \uc694\uad6c\ub410\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n

Strategy 1. \ube0c\ub79c\ub4dc\uac00 \uc313\uc544 \uc628 \uc790\uc0b0\uc5d0 BAT\ub9cc\uc758 \ub514\uc790\uc778\uc744 \ub354\ud558\ub2e4<\/strong><\/h3>\n\n\n\n

\uae30\uc874 \uc6e8\uc774\ube0c\uc758 \ucc44\ub110\ubcc4 \ucf58\ud150\uce20\ub294 \uc2dc\uc98c \ud14c\ub9c8\uc5d0 \ub9de\ucd98 \uadf8\ub798\ud53d\uc774 \uc801\uc6a9\ub3fc, \uc804\uccb4\ub97c \uc544\uc6b0\ub974\ub294 \ub514\uc790\uc778\uc774 \uc815\ub9bd\ub418\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc600\ub2e4. \uc774\uc5d0 BAT\ub294 \ube0c\ub79c\ub4dc\uac00 \uc313\uc544 \uc628 \uc790\uc0b0\uc778, \ub85c\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \ub514\uc790\uc778\uc744 \uac15\ud654\ud558\ub294 \ubc29\ud5a5\uc744 \uc81c\uc548\ud588\ub2e4. \uc6e8\uc774\ube0c\uc5d0 \ub2f4\uae34 \u2018\uc7ac\ubbf8\uc758 \ud30c\ub3c4\u2019\ub77c\ub294 \uc758\ubbf8\uc5d0 \ucc29\uc548\ud574 \ud30c\ub3c4\ub97c \ubaa8\ud2f0\ud504\ub85c \uc124\uc815\ud55c \uac83\uc774\ub2e4. \u2018\ud30c\ub3c4\u2019\ud558\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc6e8\uc774\ube0c(wave)\uac00 \ub5a0\uc624\ub974\ub294 1\ucc28\uc6d0\uc801\uc774\uace0, \uc9c1\uad00\uc801\uc778 \uc5f0\uc0c1\uc744 \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c4 \ud558\ub098\uc758 \uc790\uc0b0\uc774\ub77c \uc0dd\uac01\ud588\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n

\ubaa8\ud2f0\ud504\uac00 \ub2e8\uc21c\ud560\uc218\ub85d \uc790\uce6b \uac00\ubcbc\uc6b4 \ub290\ub08c\uc744 \uc904 \uc218 \uc788\uc9c0\ub9cc, BAT\ub294 \uc774\ub97c \uc5ed\ub3d9\uc801\uc778 \uc2dc\uac01 \ub514\uc790\uc778\uc73c\ub85c \ud574\uacb0\ud588\ub2e4. N-\uc2a4\ud06c\ub9b0\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc6e8\uc774\ube0c\uc5d0 \ucd5c\uc801\ud654\ub41c \uc804\ub7b5\uc774\uc5c8\ub2e4. \uad11\uace0 \ucea0\ud398\uc778 \uc5ed\uc2dc SNS \ucc44\ub110\uc744 \ube44\ub86f\ud55c \ub514\uc9c0\ud138 \uc911\uc2ec\uc774\uc5c8\uae30\uc5d0 \uc6c0\uc9c1\uc784\uc744 \ud45c\ud604\ud558\ub294 \ubc29\ubc95\uc5d0\uc11c \ub2e4\uc591\ud55c \uc2dc\ub3c4\uac00 \uac00\ub2a5\ud588\ub2e4. \uc774\ub7ec\ud55c \uc810\uc744 \uc774\uc6a9\ud574 \ud30c\ub3c4\uc758 \ubaa8\uc591\ubcf4\ub2e4\ub294 \uc6c0\uc9c1\uc774\ub294 \uc131\uc9c8\uc744 \ud45c\ud604\ud558\uace0\uc790 \ud588\uace0, \uc138 \uc885\ub958\uc758 \ud30c\ub3c4\ub97c \ud615\uc0c1\ud654\ud55c \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

– \uac15\ud558\uac8c \ubd80\ub52a\ud788\ub294 \ud30c\ub3c4(Smashing)
– \ub118\uc2e4\uac70\ub9ac\ub294 \ud30c\ub3c4(Swelling)
– \ucc9c\ucc9c\ud788 \uc2a4\uba70\ub4dc\ub294 \ud30c\ub3c4(Seeping)<\/p>\n\n\n

\n
\"\"
\uc5ed\ub3d9\uc801\uc778 \uc2dc\uac01 \ub514\uc790\uc778\uc774 \ubc18\uc601\ub41c \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778 \ub3c4\uc548<\/figcaption><\/figure><\/div>\n\n\n

Strategy 2. \ubc94\uc6a9\uc801\uc778 \ub514\uc790\uc778\uc73c\ub85c \uc2e4\ubb34\uc9c4\uc758 \ud6a8\uc728\uc744 \ub192\uc774\ub2e4<\/strong><\/h3>\n\n\n\n

\ubaa8\ud2f0\ud504 \uac1c\ubc1c \uc544\uc774\ub514\uc5b4\ub97c \ub3c4\ucd9c\ud558\uace0, \uc774\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud558\ub358 BAT\uc758 \ubc1c\ubaa9\uc744 \uc7a1\uc740 \uac83\uc740 \ub2e4\ub984 \uc544\ub2cc \uc800\uc791\uad8c\uc774\uc5c8\ub2e4. \uc6e8\uc774\ube0c\ub294 \uc218\ub9ce\uc740 \uc81c\uc791\uc0ac\uc758 \ucf58\ud150\uce20\ub97c \ubaa8\uc544 \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc778 \ub9cc\ud07c \uac01 \ucf58\ud150\uce20\uc758 \uc774\ubbf8\uc9c0\ub97c \uac00\uacf5(\ub4f1\uc7a5\uc778\ubb3c \uc624\ub824\ub0b4\uae30 \ub4f1)\ud560 \ub54c\ub9c8\ub2e4 \uc81c\uc791\uc0ac\uc758 \ud655\uc778\uc774 \ud544\uc694\ud588\ub2e4. \uc774\ub7ec\ud55c \uc800\uc791\uad8c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uace0\uc548\ud55c \uac83\uc774 \ubc14\ub85c 3\ub2e8 \ud504\ub808\uc784\uc774\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\uc704\uc640 \uac19\uc740 3\ub2e8 \ud504\ub808\uc784 \uc548\uc5d0 \uac00\uacf5\ub418\uc9c0 \uc54a\uc740 \ucf58\ud150\uce20 \uc774\ubbf8\uc9c0\ub97c \ub123\uc5b4 \uc804\uccb4\uc801\uc778 \ub514\uc790\uc778\uc5d0 \ud1b5\uc77c\uac10\uc744 \ubd80\uc5ec\ud558\uace0, \uc800\uc791\uad8c \ubb38\uc81c\ub3c4 \ud53c\ud574\uac08 \uc218 \uc788\uc5c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc81c\uc791\uc0ac\uc5d0 \ud655\uc778\uc744 \uc694\uccad\ud558\ub294 \uacfc\uc815\uc774 \uc0ac\ub77c\uc838 \uc6e8\uc774\ube0c \uc2e4\ubb34\uc9c4\uc758 \uc5c5\ubb34 \ubd80\ub2f4\uc744 \uc904\uc774\ub294 \ud6a8\uacfc\ub3c4 \uac70\ub450\uc5c8\ub2e4. \ub354\uc6b1\uc774 \uc774\ubbf8\uc9c0 \uc704\uc5d0 \uc6e8\uc774\ube0c\ub9cc\uc758 \uad11\uace0 \ubb38\uad6c\uac00 \ub354\ud574\uc9d0\uc73c\ub85c\uc368 \uc77c\uad00\ub41c \ub514\uc790\uc778\uacfc \uba54\uc2dc\uc9c0\ub97c \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ud0a4 \uceec\ub7ec(Key Color) \uc5ed\uc2dc \ub2e4\uc591\ud55c \ucf58\ud150\uce20\uc758 \ubd84\uc704\uae30\uc5d0 \ubaa8\ub450 \uc5b4\uc6b8\ub9ac\ub3c4\ub85d \uc2a4\ud399\ud2b8\ub7fc\uc744 \ud06c\uac8c \ub113\ud614\uc73c\uba70, \uac01 \ucf58\ud150\uce20\uc5d0 \uc54c\ub9de\ub3c4\ub85d \uceec\ub7ec \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud574 \uc81c\uacf5\ud588\ub2e4.<\/p>\n\n\n\n

R<\/strong>esult.<\/strong><\/h3>\n\n\n\n

\ub85c\uace0\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\uc640 \ud1b5\uc77c\ub41c \ucf58\ud150\uce20 \ub514\uc790\uc778 \ud504\ub808\uc784, \uc0c9\uc0c1 \uac00\uc774\ub4dc\ub97c \ud3ec\ud568\ud55c \ud1b5\ud569 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \uc81c\uc791\ud588\ub2e4. \ud604\uc7ac BAT\uac00 \ub9cc\ub4e0 \ub514\uc790\uc778 \uac00\uc774\ub4dc\uc5d0 \ub530\ub77c \uc6e8\uc774\ube0c \uacf5\uc2dd \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ucc44\ub110\uc744 \uc6b4\uc601 \uc911\uc774\uba70, \uc6e8\uc774\ube0c\uc758 \ud30c\ud2b8\ub108\uc0ac \uc5ed\uc2dc \ub3d9\uc77c\ud55c \ub514\uc790\uc778\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc5b4 \uc6e8\uc774\ube0c\uc758 \ub514\uc790\uc778 \uc815\uccb4\uc131\uacfc \ud1b5\uc77c\uac10\uc774 \ud55c\uce35 \uac15\ud654\ub418\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc6e8\uc774\ube0c\uc758 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504 \ub514\uc790\uc778 \uc81c\uc791 \uc774\uc57c\uae30\ub97c TF \uba64\ubc84\ub4e4\uc758 \ubaa9\uc18c\ub9ac\ub85c \ub4e4\uc5b4\ubcf8\ub2e4.<\/p>\n\n\n\n

Interview – <\/strong>BAT \ub514\uc790\uc778 \uadf8\ub8f9 \uc6e8\uc774\ube0c \ud504\ub85c\uc81d\ud2b8 TF<\/strong><\/h3>\n\n\n\n
\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \ud3ec\uc9c0\uc158\ubcc4\ub85c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uae40\ud0dc\uacbd PM<\/strong>
\uc6e8\uc774\ube0c \ud504\ub85c\uc81d\ud2b8\ub294 \uc77c\ubc18\uc801\uc778 \ub9ac\ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\uc640 \ud655\uc5f0\ud788 \ub2ec\ub790\uc2b5\ub2c8\ub2e4. \ub9ac\ube0c\ub79c\ub529\uc740 \ube0c\ub79c\ub4dc\uc640 \ud574\ub2f9 \uc5c5\uacc4\uc5d0 \uad00\ud574 \ud30c\uc545\ud55c \ub4a4 \uace0\uac1d\uc0ac\ub9cc\uc758 \ud2b9\uc9d5\uc744 \ub3c4\ucd9c\ud574 \ub85c\uace0\ub97c \ube44\ub86f\ud55c \ub514\uc790\uc778\uc73c\ub85c \ud480\uc5b4\ub0b4\ub294 \uacfc\uc5c5\uc778\ub370\uc694. \uc774\ubc88\uc5d0\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud560 \ubaa8\ud2f0\ud504\ub97c \uba3c\uc800 \uc81c\uc791\ud558\uace0, \uc774\ud6c4 \ud544\uc694\ud55c \uc18c\uc2a4\ub4e4\uc744 \uc6e8\uc774\ube0c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc778 SM C&C\uc640 \ud568\uaed8 \ub514\uc790\uc778\ud558\uba70 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc73c\ub85c \uc6e8\uc774\ube0c\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud544\uc694\ud55c \ubaa8\ud2f0\ud504 \uac00\uc774\ub4dc\uc640 \uceec\ub7ec \uac00\uc774\ub4dc\ub97c \uc81c\uacf5<\/strong>\ud55c \uc148\uc774\uc8e0. \ubb3c\ub860 \ud604\uc7ac \ub85c\uace0\uc5d0\uc11c \uc0ac\uc6a9\ud558\uae30 \ubd88\ud3b8\ud55c \uc810\uc744 \uac1c\uc120\ud574 \uc81c\uc548\ud588\uace0, \uace0\uac1d\uc0ac \ub2f4\ub2f9\uc790\ubd84\ub4e4\uaed8\uc11c\ub3c4 \uae0d\uc815\uc801\uc73c\ub85c \ud3c9\uac00\ud574 \uc8fc\uc168\ub294\ub370\uc694. \uc6e8\uc774\ube0c\uac00 \ucd9c\uc2dc\ub41c \uc9c0 \uc5bc\ub9c8 \uc548 \ub41c \ube0c\ub79c\ub4dc\uc778 \ub9cc\ud07c, \ub85c\uace0\ub97c \ubcc0\uacbd\ud558\uae30\ub294 \uc5b4\ub824\uc6cc \ucc44\ud0dd\ub418\uc9c0 \ubabb\ud55c \uc810\uc774 \uc544\uc26c\uc6c0\uc73c\ub85c \ub0a8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc601\uc9c4 \ub514\uc790\uc774\ub108<\/strong>
\uace0\uac1d\uc0ac\uc5d0\uc11c \uc900\ube44 \uc911\uc778 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc5d0 \ub9de\ucdb0 \uc778\uc0c1 \uae4a\uc740 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uc81c\uc791\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc77c\uc815\uc5d0 \ub9de\ucd94\ub290\ub77c \uc791\uc5c5 \uae30\uac04\ub3c4 \ub109\ub109\ud558\uc9c0 \ubabb\ud588\uace0, SM C&C \uce21\uc758 \ud65c\uc6a9\uc131\uae4c\uc9c0 \uace0\ub824\ud574\uc57c \ud574\uc11c \uc27d\uc9c0 \uc54a\uc558\ub294\ub370\uc694. TF\ud300\uc6d0\ubd84\ub4e4\uc758 \ube60\ub978 \ub300\uc751\uacfc \uc801\uc808\ud55c \ubd84\uc5c5 \ub355\ubd84\uc5d0 OTT \uc2dc\uc7a5\uc758 \uacf5\ud1b5\uc801\uc778 \ub9e5\ub77d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ubc29\ud5a5<\/strong>\uacfc \uae30\uc874 \uc6e8\uc774\ube0c\uc758 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uac15\ud654\ud558\ub294 \ubc29\ud5a5<\/strong>, \ub450 \uac00\uc9c0\ub85c \uc81c\uc548\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc870\uc131\uc81c \ub514\uc790\uc774\ub108<\/strong>
\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \ub9ac\ub274\uc5bc\uc774\ub77c\uae30\ubcf4\ub2e4, \uae30\uc874 \uc790\uc0b0\uc744 \ud1a0\ub300\ub85c \uc0c8\ub85c\uc6b4 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uac1c\ubc1c\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\uc2b5\ub2c8\ub2e4. \uc800\ub294 \uc6e8\uc774\ube0c\uc758 \uc0c8\ub85c\uc6b4 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uac1c\ubc1c\ud558\uace0, \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \uc124\uacc4\ud588\ub294\ub370\uc694. \uc6e8\uc774\ube0c \ub0b4\ubd80 \ub514\uc790\uc774\ub108\ubd84\ub4e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub2f4\ub2f9\ud558\ub294 \ub9c8\ucf00\ud130\ubd84\ub4e4\ub3c4 \ucc38\uace0\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uccb4\uc801\uc778 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \uc81c\uc791<\/strong>\ud558\uace0\uc790 \ub178\ub825\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uac00\uc7a5 \ub9ce\uc774 \uace0\ubbfc\ud588\ub358 \ubd80\ubd84\uacfc \uc774\ub97c \ud1b5\ud574 \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uae40\ud0dc\uacbd PM<\/strong>
\ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \uc81c\uc791\ud574 \uace0\uac1d\uc0ac\uc5d0 \uc804\ub2ec\ud558\ub294\ub370\uc694. \uc800\ud76c\uac00 \uc81c\uc791\ud55c \uac00\uc774\ub4dc\uac00 \uace0\uac1d\uc0ac \uc2e4\ubb34\uc9c4\uc774 \uc0ac\uc6a9\ud558\uae30\uc5d0\ub294 \uc5b4\ub824\uc6b8 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4.<\/strong> \uadf8\ub798\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 \uace0\uac1d\uc0ac\ubd84\ub4e4\uc774 \uc2e4\uc81c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \ub9cc\ub4e4\uc9c0 \uace0\ubbfc\ud55c \ub05d\uc5d0, \uc6e8\uc774\ube0c\uc640 \ud30c\ud2b8\ub108\uc0ac\uae4c\uc9c0 \ubaa8\ub450 \uc544\uc6b0\ub97c \uc218 \uc788\ub294 \uac00\uc774\ub4dc<\/strong>\ub97c \ub9cc\ub4e4\uac8c \ub41c \uacbd\ud5d8\uc744 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc758 \uac00\uc7a5 \ud070 \uc131\uacfc\ub85c \uaf3d\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uae40\ud0dc\uacbd PM<\/strong>
\uace0\uac1d\uc0ac\uc758 \uc774\ubbf8\uc9c0\ub97c \ud1b5\uc77c\ud574 BAT\ub9cc\uc758 \ub514\uc790\uc778\uc73c\ub85c \uc7ac\ud574\uc11d\ud560 \uc218 \uc788\uc5c8\ub358 \uc88b\uc740 \uc0ac\ub840<\/strong>\uac00 \uc544\ub2d0\uae4c \uc2f6\uc740\ub370\uc694. \uc774\ud6c4 \uc6e8\uc774\ube0c\uac00 \ubc1c\ud589\ud558\ub294 \ucf58\ud150\uce20 \ub514\uc790\uc778\uc774 \ud1b5\uc77c\uac10\uc744 \uac16\uac8c \ub418\uc5b4 \uc758\ubbf8 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uace0\uac1d\uc0ac\ubd84\ub4e4\ub3c4 \uacb0\uacfc\ubb3c\uc5d0 \uad49\uc7a5\ud788 \ub9cc\uc871\ud558\uc168\uace0, \ucd94\ud6c4 \uc791\uc5c5\ub3c4 BAT\ub97c \uc6b0\uc120 \ud30c\ud2b8\ub108\uc0ac\ub85c \uace0\ub824\ud55c\ub2e4\uace0 \ub9d0\uc500\ud574\uc8fc\uc154\uc11c<\/strong> \uacb0\uacfc\uc801\uc73c\ub85c \uc131\uacf5\uc801\uc778 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4\uace0 \ubcfc \uc218 \uc788\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc0c1\ubc18\uae30 \ucea0\ud398\uc778\uc774 \ub05d\ub098\uba74 \uc800\ud76c\uac00 \uc81c\uc791\ud55c \ubaa8\ud2f0\ud504\uac00 \ub354\uc6b1 \uc798 \ub4dc\ub7ec\ub098\ub294 \uc81c\uc791\ubb3c\uc774 \uacf5\uac1c\ub420 \uc608\uc815\uc778\ub370, \uadf8\ub54c\ub9cc\uc744 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.
\uac1c\uc778\uc801\uc73c\ub85c\ub294 BAT\uc5d0 \uc640\uc11c \ucc98\uc74c\uc73c\ub85c PM\uc744 \ub9e1\uc740 \ub9e1\uc740 \ud504\ub85c\uc81d\ud2b8\uc778 \ub9cc\ud07c \uace0\ub09c\uc758 \uc5f0\uc18d\uc774\uc5c8\ub294\ub370\uc694. \uc88b\uc740 \ub514\uc790\uc774\ub108\ubd84\ub4e4\uacfc \ud568\uaed8 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\ubb3c\uc744 \ub0bc \uc218 \uc788\uc5b4\uc11c \ub354\uc6b1 \ub73b\uae4a\uace0 \uc7ac\ubbf8\uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\uc8fc\uc601\uc9c4 \ub514\uc790\uc774\ub108<\/strong>
\uae30\uc874\uc5d0 \ube44\ud574 \ud070 \ubcc0\ud654\ub294 \uc9c0\uc591\ud558\uba74\uc11c \uc0c8\ub85c\uc6cc\uc57c \ud558\uace0, \ud65c\uc6a9\uc131\uae4c\uc9c0 \uace0\ub824<\/strong>\ud574\uc57c \ud558\ub294 \uc5b4\ub824\uc6b4 \ud504\ub85c\uc81d\ud2b8\uc600\ub294\ub370\uc694. \uac01 \uc870\uac74\uc758 \uade0\ud615\uc744 \uc870\ud654\ub86d\uac8c \ub9de\ucd98 \uacb0\uacfc\ubb3c\uc744 \ub9cc\ub4e0 \uac83 \uac19\uc544 \ub9cc\uc871\uc2a4\ub7ec\uc6e0\uc2b5\ub2c8\ub2e4.<\/strong> \ub2e4\ub9cc \ub85c\uace0\uc758 \ub514\ud14c\uc77c \uc218\uc815 \uc81c\uc548\uae4c\uc9c0 \ud1b5\uacfc\ub410\ub2e4\uba74 \ub354\uc6b1 \uc88b\uc558\uaca0\ub2e4\ub294 \uc544\uc26c\uc6c0\uc774 \uc0b4\uc9dd \ub0a8\ub124\uc694.
\uc800\ub3c4 \ud504\ub85c\uc81d\ud2b8\ub97c \ub9ac\ub529\ud558\ub294 \ubc29\ubc95\uc5d0 \uad00\ud574 \uad6c\uccb4\uc801\uc73c\ub85c \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\uc5c8\ub358 \ud504\ub85c\uc81d\ud2b8\uc600\ub294\ub370\uc694. \ub2e8\uc21c\ud788 \uc2e4\ubb34\ub97c \ub9ce\uc774 \ud558\ub294 \uac83\ubcf4\ub2e4 \ud504\ub85c\uc81d\ud2b8 \uc804\uccb4\ub97c \ubcf4\uace0, \ud55c \ubc1c \uc55e\uc11c \uc6c0\uc9c1\uc774\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub05d\uc73c\ub85c \uc9d1\uc911\ub825\uc774 \ub5a8\uc5b4\uc9c0\uae30 \uc26c\uc6b4 \uc791\uc5c5\uc774\uc5c8\ub294\ub370\ub3c4 \ub05d\uae4c\uc9c0 \uc798 \ub300\uc751\ud574\uc900 \ubaa8\ub4e0 \ud300\uc6d0\ubd84\ub4e4\uaed8 \uac10\uc0ac\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc870\uc131\uc81c \ub514\uc790\uc774\ub108<\/strong>
\ucc98\uc74c \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uc7a1\uc744 \ub550 1\ucc28\uc6d0\uc801\uc778 \ubc1c\uc0c1\uc740 \ud53c\ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 wave\uac00 \ud30c\ub3c4\ub97c \uc758\ubbf8\ud558\ub2c8\uae4c \ud30c\ub3c4 \ub514\uc790\uc778\uc744 \uc774\uc6a9\ud558\ub294 \uac83 \uac19\uc740 \ubc29\uc2dd\ub4e4\uc774\uc694. \ud558\uc9c0\ub9cc \uace0\ubbfc\uc744 \uac70\ub4ed\ud558\uba74\uc11c \ub2e8\uc21c\ud560\uc218\ub85d \ube60\ub974\uace0 \uac15\ud558\uac8c \uac01\uc778\ud558\ub294 \ud798\uc774 \uc788\ub2e4<\/strong>\ub294 \uc810\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ube0c\ub79c\ub529\uc5d0 \ud65c\uc6a9\ud574 \uace0\uac1d\uc0ac\uac00 \uc313\uc544 \uc628 \uc790\uc0b0\uacfc \uacb0\ud569\uc2dc\ucf1c \ub514\uc790\uc778\uc801\uc73c\ub85c \ud480\uc5b4\ub0bc \uc218 \uc788\ub2e4\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong> \ub610\ud55c \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub97c \ub9cc\ub4e4 \ub54c \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \ub9e4\uccb4\ub97c \uace0\ub824\ud55c \uadf8\ub798\ud53d \ubaa8\ub4c8\uc774\ub098 \uaf3c\uaf3c\ud55c \uc2dc\uc2a4\ud15c\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\ub3c4 \ub290\ub084 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud568\uaed8\ud574\uc8fc\uc2e0 TF\ud300 \ubaa8\ub4e0 \ubd84\ub4e4\uaed8 \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n\n\n

CREDITS<\/strong>
Client: Contents Wavve<\/p>\n\n\n\n

Agency: BAT
Project Director: Dasom Lee
Project Manager: Taekyung Kim
Designer: Youngjin Joo, Yeongjun Baek, Seongje Jo
Motion Graphic Designer (help): Hyoin Jeong
Project Period : 2021<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2018\ucf58\ud150\uce20 \uc6e8\uc774\ube0c\u2019(\uc774\ud558 \uc6e8\uc774\ube0c)\ub294 \uc2e4\uc2dc\uac04 \ubc29\uc1a1\ubd80\ud130 \uad6d\ub0b4\uc678 \ub2e4\uc591\ud55c VOD\uc640 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uae4c\uc9c0 \ubb34\uc81c\ud55c \uc990\uae38 \uc218 \uc788\ub294 OTT \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc774\ub2e4. 2019\ub144 SK\ud154\ub808\ucf64\uacfc \uc9c0\uc0c1\ud30c \ubc29\uc1a1\uad6d 3\uc0ac\uac00 \ud569\uc791\ud574 \ucd9c\uc2dc\ud588\uace0, \ucd5c\uadfc \ubbf8\uad6d HBO \ub4dc\ub77c\ub9c8 \uc2dc\ub9ac\uc988\ub97c \ub3c5\uc810 \uacc4\uc57d\ud558\uba70 \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 OTT \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4. BAT\ub294 \uc6e8\uc774\ube0c\uc758 \ud5a5\ud6c4 \uad11\uace0 \ucea0\ud398\uc778\uacfc \ub2e4\ucc44\ub85c\uc6b4 \ucf58\ud150\uce20 \uc81c\uc791\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504 \uac1c\ubc1c\uacfc \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uac1c\uc120 \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\ub2e4. \uc6e8\uc774\ube0c\uc758 \ub514\uc790\uc778 \uc815\uccb4\uc131\uc744 \uac04\uc9c1\ud558\uba74\uc11c\ub3c4, \uc218\ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\uc640\uc758 \ud611\ub825\uae4c\uc9c0 \uace0\ub824\ud574 \ud65c\uc6a9\uc131 \ub192\uc740 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub97c \uac1c\ubc1c\ud55c \uc6e8\uc774\ube0c \ud504\ub85c\uc81d\ud2b8\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n","protected":false},"author":4,"featured_media":5231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[88],"tags":[208,177,104],"class_list":["post-5206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-ott","tag-177","tag-104"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4.png",1280,720,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4-300x169.png",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4-768x432.png",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/1-4-1024x576.png",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2021-11-04","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":88,"name":"\ud504\ub85c\uc81d\ud2b8","slug":"project","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","term_order":"3"}],"post_tag":[{"term_id":208,"name":"OTT","slug":"ott","term_group":0,"term_taxonomy_id":208,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"331"},{"term_id":177,"name":"\uc6e8\uc774\ube0c","slug":"%ec%9b%a8%ec%9d%b4%eb%b8%8c","term_group":0,"term_taxonomy_id":177,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"360"},{"term_id":104,"name":"\ub514\uc790\uc778","slug":"%eb%94%94%ec%9e%90%ec%9d%b8","term_group":0,"term_taxonomy_id":104,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"437"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"\ud504\ub85c\uc81d\ud2b8<\/a> ","post_tag":"OTT<\/a> \uc6e8\uc774\ube0c<\/a> \ub514\uc790\uc778<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=5206"}],"version-history":[{"count":4,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5206\/revisions"}],"predecessor-version":[{"id":10495,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/5206\/revisions\/10495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/5231"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=5206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=5206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=5206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}