{"id":5169,"date":"2021-10-08T16:22:00","date_gmt":"2021-10-08T07:22:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5169"},"modified":"2026-03-06T15:13:50","modified_gmt":"2026-03-06T06:13:50","slug":"75","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/75\/","title":{"rendered":"\ud1b5\uc2e03\uc0ac \u2018V \uceec\ub7ec\ub9c1\u2019 \ud1b5\ud569 \ub514\uc9c0\ud138 \ucea0\ud398\uc778"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 14\ubd84<\/p>\n\n\n\n

\ud1b5\uc2e03\uc0ac \u2018V \uceec\ub7ec\ub9c1\u2019 \ud1b5\ud569 \ub514\uc9c0\ud138 \ucea0\ud398\uc778<\/strong><\/p>\n\n\n\n

V \uceec\ub7ec\ub9c1\uc740 \ubcf8\uc778\uc5d0\uac8c \uc804\ud654\ub97c \uac74 \uc0c1\ub300\ubc29\uc5d0\uac8c \ud1b5\ud654\uac00 \uc5f0\uacb0\ub420 \ub54c\uae4c\uc9c0 \ubbf8\ub9ac \uc124\uc815\ud574 \ub454 \uc601\uc0c1\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc11c\ube44\uc2a4\ub2e4. \uc804\ud654 \uc5f0\uacb0 \uc2dc \ud2b9\uc815 \uc74c\uc545\uc774\ub098 \uc18c\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \ud1b5\ud654 \uc5f0\uacb0\uc74c\uc5d0\uc11c \uc9e7\uc740 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\uc77c\ubcf4\ud55c \uac1c\ub150\uc774\ub2e4.<\/p>\n\n\n\n

BAT\ub294 V \uceec\ub7ec\ub9c1\uc758 \uc815\uccb4\uc131\uc744 \ub354\uc6b1 \uba85\ud655\ud788 \uc815\uc758\ud560 \uc218 \uc788\ub3c4\ub85d \uc0c8\ub85c\uc6b4 \ucf58\uc149\ud2b8\ub97c \uc81c\uc548\ud558\uace0, \uc628\ub77c\uc778 \ucc44\ub110\ubcc4 \ud2b9\uc131\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \ud1b5\ud569 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc9c4\ud589<\/strong>\ud558\uace0 \uc788\ub2e4. \ucf58\uc149\ud2b8 \ub3c4\ucd9c\ubd80\ud130 \ucf58\ud150\uce20 \uc81c\uc791, \uc774\uc288\ud654\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \ud1b5\uc2e03\uc0ac\uc758 V \uceec\ub7ec\ub9c1 \ud504\ub85c\uc81d\ud2b8\ub97c TF\ud300\uc758 \uc0dd\uc0dd\ud55c \ubaa9\uc18c\ub9ac\ub85c \ub4e4\uc5b4\ubcf8\ub2e4. <\/p>\n\n\n\n

\n\n\n\n

Editor<\/mark><\/em><\/strong> \uc11c\ud61c\uc778
Interviewees<\/mark><\/em><\/strong> BAT \u2018V \uceec\ub7ec\ub9c1\u2019 TF<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mission \ud1b5\uc2e03\uc0ac\uc758 V \uceec\ub7ec\ub9c1, MZ\uc138\ub300\uc5d0 \u2018\ubcf4\uc774\ub294 \uceec\ub7ec\ub9c1\u2019 \uc815\uc870\uc900<\/strong><\/p>\n\n\n\n

V \uceec\ub7ec\ub9c1\uc740 \uc9c0\ub09c\ud574 \ud558\ubc18\uae30\uc5d0 \ub7f0\uce6d\ud588\ub2e4. \uae30\uc874\uc5d0 \uc804\ud654 \uc5f0\uacb0 \uc2dc \ud2b9\uc815 \uc74c\uc545\uc774\ub098 \uc18c\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \ud1b5\ud654 \uc5f0\uacb0\uc74c\uc774 \uc544\ub2cc, \uc9e7\uc740 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc11c\ube44\uc2a4\ub85c \ub3c4\uc57d\ud55c \uac83\uc774\ub2e4. \uac8c\ub2e4\uac00 \uc5b4\ub5a0\ud55c \ud1b5\uc2e0\uc0ac \uace0\uac1d\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294, \ud1b5\uc2e0 3\uc0ac \uac04 \ub300\uaddc\ubaa8 \ud611\uc5c5\uc774 \uc774\ub8e8\uc5b4\uc9c4 \ub73b\uae4a\uc740 \uc0ac\ub840\uc774\uae30\ub3c4 \ud588\ub2e4. <\/p>\n\n\n\n

BAT\ub294 \uc774\ub4e4\uc758 \uc0c8\ub85c\uc6b4 \ud0c0\uae43\uc778 MZ \uc138\ub300\uc5d0\uac8c V\uceec\ub7ec\ub9c1\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc54c\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uc558\uace0, \uc774\ub97c \uc704\ud55c \ud1b5\ud569 \ub514\uc9c0\ud138 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc774 \uc138\uc6cc\uc84c\ub2e4. \ubc14\uc774\ub7f4 \uc601\uc0c1 \ucea0\ud398\uc778\uacfc \ud568\uaed8 \ud2f1\ud1a1 \ucc4c\ub9b0\uc9c0, 5\uac1c\uc758 SNS \ucc44\ub110 \uc624\ud508 \ubc0f \uc6b4\uc601, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub4f1\uc744 \uc9c4\ud589\ud558\uae30 \uc704\ud574 \ub300\uaddc\ubaa8 TF\uac00 \uad6c\uc131\ub418\uc5c8\uace0, \uba54\uc2dc\uc9c0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \ubc29\ubc95\uc5d0 \ubaa8\ub450 \uba38\ub9ac\ub97c \ub9de\ub300\uace0 \uace0\ubbfc\ud588\ub2e4. <\/p>\n\n\n\n

\uac01 \ucc44\ub110\ubcc4\ub85c \uc77c\uad00\ub41c \uc815\ubcf4\uc640 \uba54\uc2dc\uc9c0\ub97c \uacf5\uc720\ud558\uae30 \uc704\ud574 \ub178\ub825\ud588\uace0, \ucea0\ud398\uc778\uc5d0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \ub192\uc774\uae30 \uc704\ud55c \ub208\uae38\uc744 \ub044\ub294 \uba54\uc2dc\uc9c0\ub97c, \uc6b4\uc601\uc5d0\ub294 \ube0c\ub79c\ub529 \uac15\uc870\uc758 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc544 \ud45c\ud604\ud588\ub2e4. <\/p>\n\n\n

\n
\"\"
\ubc14\uc774\ub7f4\uacfc \uc571 \ub2e4\uc6b4\ub85c\ub4dc, \ud504\ub85c\ubaa8\uc158 \ub4f1 V\uceec\ub7ec\ub9c1 \ud504\ub85c\uc81d\ud2b8 \uac1c\uc694 <\/figcaption><\/figure><\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

Strategy 1. \u2018\ub274\ud2b8\ub85c\u2019 \uae30\ubc18\uc758 \ud31d\ud55c \ucf58\ud150\uce20\ub85c \ubc14\uc774\ub7f4\uc744 \uaf80\ud558\ub2e4<\/strong><\/p>\n\n\n\n

BAT\ub294 \uc6b0\uc120 \ucf58\ud150\uce20\uc758 \uc131\uacf5\uc801\uc778 \u2018\ubc14\uc774\ub7f4\u2019\ud654\ub97c \uc704\ud574 \ud2f1\ud1a1 \ucc4c\ub9b0\uc9c0, MCN\uacfc \uc720\ud29c\ube0c \uad11\uace0, \uc571 \ub0b4 \uc774\ubca4\ud2b8 \ubc0f \uc571 \uc124\uce58 \uad11\uace0 \ub4f1\uc744 \uc801\uc808\ud788 \ud65c\uc6a9\ud0a4\ub85c \ud588\ub2e4. \ub3d9\uc2dc\uc5d0 \uc774\ub4e4\uc774 \uc120\ud638\ud560 \ub9cc\ud55c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud588\ub2e4. \uc131\uacf5\uc801\uc778 \ubc14\uc774\ub7f4\uc744 \uc704\ud574\uc120 MZ \uc138\ub300 \uc2a4\uc2a4\ub85c \ucc3e\uc544 \ub4e3\uace0 \ubcf4\uba70 \uc8fc\ubcc0\uc5d0 \uacf5\uc720\ud560 \ub9cc\ud55c \ucf58\ud150\uce20\uac00 \ubc18\ub4dc\uc2dc \ud544\uc694\ud574\uc11c\ub2e4. <\/p>\n\n\n\n

\uadf8 \uacb0\uacfc \u2018\ub274\ud2b8\ub85c\u2019 \uae30\ubc18\uc758 \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uac83\uc73c\ub85c \ucd5c\uc885 \uacb0\uc815\ub410\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub85c\ubd80\ud130\ub294 \uc2dc\ub300\uc801 \ud5a5\uc218\uc640 \ucd94\uc5b5\uc744 \ud658\uae30\uc2dc\ud0ac \uc218 \uc788\uace0, Z\uc138\ub300\ub294 B\uae09 \uac10\uc131\uc758 \ucf58\ud150\uce20\ub85c \ud765\ubbf8\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\ub2e4\ub294 \ud310\ub2e8\uc5d0\uc11c\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc74c\uc131 \uceec\ub7ec\ub9c1\uc73c\ub85c \uc775\uc219\ud55c \uba5c\ub85c\ub514\uc774\uba70 \uc27d\uac8c \ub530\ub77c \ubd80\ub97c \uc218 \uc788\ub294 \ud6c4\ub834\uad6c\ub97c \uac00\uc9c4 2000\ub144\ub300\uc758 \uba85\uace1, \uc9c0\uae08 \ubcf4\uc544\ub3c4 \ucd0c\uc2a4\ub7fd\uc9c0 \uc54a\uc740 \uba85\ud488 \ubb34\ub300\ub97c \uc120\ubcf4\uc778 \uac00\uc218 \u2018\ubbf8\ub098\u2019\uc758 \u2018\uc804\ud654\ubc1b\uc5b4\u2019 \uba5c\ub85c\ub514\ub97c \ud65c\uc6a9\ud55c V \uceec\ub7ec\ub9c1 \ucea0\ud398\uc778\uc744 \uc81c\uc548\ud588\ub2e4. \uacfc\uac70\uc758 \uc804\uc124\uc774\uc5c8\ub358 \u2018\uc74c\uc131 \uceec\ub7ec\ub9c1\u2019\uc774 21\ub144\uc5d4 \u2018\ubcf4\uc774\ub294 \uceec\ub7ec\ub9c1\u2019\uc73c\ub85c \ud654\ub824\ud558\uac8c \ucef4\ubc31\ud55c\ub2e4\ub294 \ucf58\uc149\ud2b8\ub2e4. <\/p>\n\n\n\n

\uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uac78\uba74 \ubcf4\uc774\ub294 \uceec\ub7ec\ub9c1 is BACK, #\uc804\ud654\uac78\uc5b4V\ucc4c\ub9b0\uc9c0, \uc804\ud654\uac78\uc5b4\ub304\uc2a4 \uc2e4\uc804\ud14c\ud06c\ub2c9, V \uceec\ub7ec\ub9c1 \uc124\uc815 \uc774\ubca4\ud2b8<\/strong> \ub4f1 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uae30\ud68d, \uc6b4\uc601\ud588\ub2e4. \uc62c\ud574 \ud558\ubc18\uae30\uae4c\uc9c0 \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud398\uc774\uc2a4\ubd81\uacfc \uc720\ud29c\ube0c, \ud2b8\uc704\ud130, \uce74\uce74\uc624\ud50c\ub7ec\uc2a4\uce5c\uad6c \ub4f1 \uc5ec\ub7ec \ucc44\ub110\uc744 \ud1b5\ud574 MZ\uc138\ub300\ub97c \uaca8\ub0e5\ud55c \uac00\ubccd\uace0 \ud1a1\ud1a1 \ud280\ub294 \ucf58\ud150\uce20\ub97c \ub2e4\ucc44\ub86d\uac8c \uc120\ubcf4\uc77c \uc608\uc815\uc774\ub2e4. <\/p>\n\n\n\n

Strategy 2. \ucc44\ub110\ubcc4 \ub9de\ucda4 \uc804\ub7b5\uc73c\ub85c \uc801\uc7ac\uc801\uc18c\uc5d0 \ud0c0\uae30\ud305\ud558\ub2e4<\/strong><\/p>\n\n\n\n

BAT\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud558\ub294 \ud589\ud0dc\uc5d0 \ub530\ub77c 5\uac1c \ucc44\ub110\uc5d0 \ub9de\ub294 \uc5ed\ud560\uc744 \uc124\uc815\ud588\ub2e4. \ube0c\ub79c\ub529, \ubc14\uc774\ub7f4, \ucc44\ub110\ud5c8\ube0c, \uc774\ubca4\ud2b8, \ud504\ub85c\ubaa8\uc158, \ubbf8\ub7ec\ub9c1 \ub4f1 \ub9c8\ucf00\ud305 \uc9c4\ud589 \uc2dc \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uad6c\uac04\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud558\uba70 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc131\uc5d0 \ub530\ub77c \ucf58\ud150\uce20\uc758 \uac15\uc57d\uc744 \uc870\uc808\ud588\ub2e4. <\/p>\n\n\n\n

\uadf8\ub7ec\uba74\uc11c\ub3c4 \ud1b5\uc77c\uc131\uc740 \uc783\uc9c0 \uc54a\uc558\ub2e4. V \uceec\ub7ec\ub9c1 \ud504\ub85c\uc81d\ud2b8\ub294 \u2018\uc720\uae30\uc131\uacfc \ud611\ub825\u2019\uc774\ub77c\ub294 \ud070 \uba54\uc2dc\uc9c0\ub97c \uac00\uc84c\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\uc5d0 \ubc14\uc774\ub7f4 \uc601\uc0c1\ubd80\ud130 \uc720\uc800 \ucc38\uc5ec \uc774\ubca4\ud2b8(\ud2f1\ud1a1 \ucc4c\ub9b0\uc9c0), SNS \ucc44\ub110 \ubd90\uc5c5 \ubaa8\ub450 \uac01\uae30 \ub2e4\ub978 \ucee8\uc149\uc73c\ub85c \uc9c4\ud589\ud558\uc9c0 \uc54a\uace0 \uc11c\ub85c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ub41c \ud558\ub098\uc758 \ud504\ub85c\uc81d\ud2b8\ub85c \ubcf4\uc774\uac8c \ud558\ub294 \uac83\uc5d0 \uc8fc\uc548\uc810\uc744 \ub480\ub2e4.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Result<\/strong><\/p>\n\n\n\n

V \uceec\ub7ec\ub9c1 \ubaa8\ub378 ‘\uae38\uc740\uc9c0’\uc5d0 \ub300\ud55c \uc6b0\ud638\uc801\uc778 \uad00\uc2ec\uacfc \ubc18\uc751\uc740 \uace7 \uc720\ud29c\ube0c \uc601\uc0c1 \uc870\ud68c\uc218 \ubc0f \uc571\ub2e4\uc6b4\ub85c\ub4dc \ubaa8\ub450 \ub192\uc740 \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\ub2e4. \uc774\uc5d0 \ub530\ub77c \uae30\uc874\uc5d0 \ubaa9\ud45c\ud588\ub358 KPI \ub610\ud55c \ucd08\uacfc \ub2ec\uc131\ud588\ub2e4. \uc720\ud29c\ube0c \uc678 \ub9e4\uccb4, \ud2f1\ud1a1, \ubc14\uc774\ub7f4 \ub4f1 \ud3ec\ud568 \uc9d1\ud589\ub9e4\uccb4\uc758 \uc601\uc0c1 \ubdf0\uc218\ub294 1\ucc9c3\ubc31\uc5ec\ub9cc \ubdf0 \uc774\uc0c1 \uae30\ub85d\ud55c \uac83\uc774\ub2e4. \uadf8 \uacb0\uacfc \ubaa8\ub4e0 \ud56d\ubaa9\uc758 KPI \ub2ec\uc131\ub960\uc740 100% \uc774\uc0c1\uc774\uc5c8\ub2e4. \ud2b9\ud788 MCN\uacfc VIRAL, \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc5ec\ub7ec \ud56d\ubaa9 \ub4f1\uc5d0\uc11c 2~3\ubc30\ub97c \ucd08\uacfc\ud558\ub294 \ub4f1 \ud504\ub85c\uc81d\ud2b8\ub294 \uc131\uacf5\ub9ac\uc5d0 \ub9c8\ubb34\ub9ac\ub410\ub2e4. <\/p>\n\n\n\n

\uc774\uc81c\ub294 \ubc14\uc774\ub7f4 \uc601\uc0c1\uacfc SNS \ucc44\ub110\uc758 \ubaa9\uc801\uc744 \ub2ec\ub9ac \uc124\uc815\ud574 \uc778\uc9c0\ub3c4 \ubc0f \uc774\ud574\ub3c4\ub97c \ub192\uc774\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc774\uae30\ub3c4 \ud558\ub2e4. \uadf8\ub807\uae30\uc5d0 \ud765\ubbf8 \uc704\uc8fc\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ubcf4\ub2e4 \u2018\uc11c\ube44\uc2a4 \ud575\uc2ec \uac00\uce58\u2019\uc640 \u2018\ud0c0\uae43\uc758 \ub514\uc9c0\ud138 \uc774\uc6a9\ud589\ud0dc\u2019\ub97c \uace0\ub824\ud55c \uc804\ub7b5\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ub370 \ubc15\ucc28\ub97c \uac00\ud558\uace0 \uc788\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V \uceec\ub7ec\ub9c1 \ud504\ub85c\uc81d\ud2b8\uc758 \uae30\ud68d\/\uc81c\uc791 \uc2a4\ud1a0\ub9ac\uc640 \ud5a5\ud6c4 \ubaa9\ud45c\ub97c TF\uba64\ubc84\ub4e4\uacfc\uc758 \uc778\ud130\ubdf0\ub85c \uc815\ub9ac\ud588\ub2e4.<\/p>\n\n\n\n

Interview – <\/strong>BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uae40\uba85\ud558 PM, \uc624\uc608\uc9c0 AE, \uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130, BAT \uadf8\ub85c\uc4f0 \uadf8\ub8f9 \uc5f0\uc900\ud604 AE, BAT \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9 \uc870\uc131\uc81c \ub514\uc790\uc774\ub108<\/strong><\/p>\n\n\n\n

\n\n\n\n

\uac01 \uadf8\ub8f9\uc758 \ud504\ub85c\uc81d\ud2b8 \uc804\ub7b5 \ubc29\ud5a5\uc5d0 \ub300\ud574 \uc18c\uac1c\ud55c\ub2e4\uba74.<\/strong><\/p>\n\n\n\n

\uae40\uba85\ud558 PM(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
MZ\uc138\ub300 \ub0b4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc0c1\uc2b9<\/strong>\uc774 \uc6b0\uc120 \uacfc\uc81c\uc600\ub2e4. \ubc14\uc774\ub7f4 \uc601\uc0c1 \ubc0f \uc571 \ub0b4 \uc774\ubca4\ud2b8 \ucf58\ud150\uce20 \uc81c\uc791 \ub4f1 SNS \ucc44\ub110 \uad00\ub9ac\ub3c4 \uac01\uac01 \uadf8\uc5d0 \ub9de\uac8c \uc9c4\ud589\ub410\ub2e4. <\/p>\n\n\n\n

\uc624\uc608\uc9c0 AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong><\/p>\n\n\n\n

1.\ubc14\uc774\ub7f4 \uc601\uc0c1
\uc6b0\uc120 \ubc14\uc774\ub7f4 \uc601\uc0c1\uc740 \uc8fc\uc694 \ud0c0\uae43\uc778 MZ\uc138\ub300\uc758 \ud2b8\ub80c\ub4dc\uc640 \ucde8\ud5a5\uc744 \uace0\ub824\ud574 \uc81c\uc791\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc18c\ubb38\uc744 \ub4e3\uace0 \ucc3e\uc544\ubcfc \ub9cc\ud55c \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uac8c \ubaa9\ud45c\uc600\ub2e4. 
\uc774\uc5d0 \uc138\uacc4\uc801\uc778 \ud2b8\ub80c\ub4dc\uc778 \u2018\ub274\ud2b8\ub85c\u2019\ub97c \ub5a0\uc62c\ub838\ub2e4. \uc628\ub77c\uc778 \ud0d1\uace8 \uacf5\uc6d0\uc758 \uc9c0\uc18d\uc801\uc778 \uc778\uae30, \uc228\ub4e3\uba85(\uc228\uc5b4 \ub4e3\ub294 \uba85\uace1)\uc5d0 \ub300\ud55c \uc774\ubaa9\uc9d1\uc911, SG\uc6cc\ub108\ube44 \ub4f1 \uc61b\uac00\uc218\uc758 \ucc28\ud2b8 \uc5ed\uc8fc\ud589, \ud53c\uc2dd\ub300\ud559\uc758 05\ud559\ubc88 is back \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ubc18\uc751\uc774 \ub728\uac81\ub2e4. \uc774 \ucf58\ud150\uce20\ub4e4\uc740 \uadf8 \uc2dc\uc808\uc744 \uacbd\ud5d8\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0\uac90 \uacf5\uac10\uc744, Z \uc138\ub300\uc5d0\uac90 \uc2e0\uc120\ud568\uc744 \uc120\uc0ac\ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4. \uadf8\ub798\uc11c 2000\ub144\ub300 \ubca8\uc18c\ub9ac\uc640 \uc74c\uc131 \uceec\ub7ec\ub9c1\uc73c\ub85c \uc778\uae30\ub97c \ub04c\uc5c8\ub358 \u2018\ubbf8\ub098-\uc804\ud654\ubc1b\uc5b4\u2019\ub97c 2021\ub144 \ubc84\uc804\uc73c\ub85c \uc7ac\ud0c4\uc0dd\uc2dc\ucf1c, \ub4e3\ub294 \uceec\ub7ec\ub9c1\uc5d0\uc11c \ubcf4\uc774\ub294 \uceec\ub7ec\ub9c1\uc73c\ub85c \uc9c4\ud654\ub41c \uac1c\ub150\uc744 \ub0af\uc124\uc9c0 \uc54a\uace0 \uac15\ub82c\ud558\uac8c \ubcf4\uc5ec\uc8fc\uba70 V\uceec\ub7ec\ub9c1\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0\uc790 \ud588\ub2e4.<\/p>\n\n\n\n

2.SNS \ucc44\ub110
\ud1b5\uc2e0 3\uc0ac\uc640 \ud568\uaed8 \uc9c4\ud589\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc778 \ub9cc\ud07c, \uac01 \uc0ac \ubcc4\ub85c \ubc14\uc774\ub7f4 \uc601\uc0c1 \uc548\uc5d0\uc11c \uac15\uc870\ud558\uace0 \uc2f6\uc740 \uae30\ub2a5\uc774\ub098 \ud3ec\uc778\ud2b8\uac00 \uac01\uac01 \ub2ec\ub790\ub2e4. \uadf8\ub798\uc11c SNS \ucc44\ub110\uc5d0\uc11c\ub294\u2018V \uceec\ub7ec\ub9c1 \uc11c\ube44\uc2a4\ub9cc\uc758 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uac04\uc811 \uacbd\ud5d8\u2019<\/strong> \ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub9c8\ub828\ud588\ub2e4.
\ud2b9\ud788, \uc694\uc998 \ud2b8\ub80c\ub4dc\uc778 \uc20f\ud3fc \uc601\uc0c1\uc740 \uc6b0\ub9ac\uc758 \uc8fc\uc694 \ud0c0\uae43\uc774 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc18c\ube44\ud558\ub294 \ucf58\ud150\uce20\uc774\uc790 V \uceec\ub7ec\ub9c1\uc5d0\uc11c\ub3c4 \uc990\uae38 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0 \uc8fc\ubaa9\ud588\ub2e4. \uc774\uc5d0 \ub530\ub77c V \uceec\ub7ec\ub9c1\uc5d0\uc11c \uc11c\ube44\uc2a4\ub418\uace0 \uc788\ub294 \uc138\ub85c\ud615 \uc601\uc0c1\uc744 \uc7ac\uac00\uacf5\ud558\uc5ec \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c\ub294 \ub9b4\uc2a4\uc640 \uc2a4\ud1a0\ub9ac, \uc720\ud29c\ube0c\uc5d0\uc11c\ub294 \uc1fc\uce20\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud574 \ud575\uc2ec \ud0c0\uae43\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0\uc790 \ud588\ub2e4.<\/p>\n\n\n\n

\uc5f0\uc900\ud604 AE (\ube0c\ub79c\ub4dc \uadf8\ub85c\uc4f0 \uadf8\ub8f9)<\/strong>
\ud37c\ud3ec\uba3c\uc2a4 \uce21\uba74\uc5d0\uc11c \uc9d1\uc911\ud55c \uc804\ub7b5 \ubc29\ud5a5\uc740 ‘\ud0c0\uae30\ud305(targeting)’<\/strong>\uc774\uc5c8\ub2e4.
V\uceec\ub7ec\ub9c1\uc740 \uae30\uc874\uc5d0 \uc18c\uac1c\ub41c \uc801 \uc5c6\ub294 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub2e4. \ub54c\ubb38\uc5d0 \uc815\ud655\ud55c \uc18c\uad6c \ub300\uc0c1\uc744 \ucc3e\uc544 \ud0c0\uae43\ud558\ub294 \uac83\uc5d0 \uc9d1\uc911\ud588\ub2e4. MZ\uc138\ub300\uac00 \uc8fc\uc694 \ud0c0\uae43\uc774\uc5c8\uc73c\ub098 \uc774\ub97c \uc77c\uceeb\ub294 \uc138\ub300\uac00 \uc544\uc6b0\ub974\ub294 \uc5f0\ub839\ub300\ub294 \ub9e4\uc6b0 \uad11\ubc94\uc704\ud558\uace0 \uc77c\ubc18 \ub9e4\uccb4\uc5d0\uc11c \uc801\ud655\ud558\uac8c \ud0c0\uae30\ud305\ud558\uae30 \uc5b4\ub835\ub2e4. \uadf8\ub798\uc11c \uc5f0\ub839 \uae30\uc900, \uad00\uc2ec\uc0ac \uae30\uc900 \uc624\ud508 \ud0c0\uae30\ud305\uc744 \uac01\uac01 \ub098\ub204\uc5b4 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601, \uc131\uacfc\uc5d0 \ub530\ub77c \ucd5c\uc801\ud654\ub97c \uc2dc\ub3c4\ud558\ub294 \uc804\ub7b5\uc744 \uc138\uc6e0\ub2e4.<\/strong> \ud2b9\uc815 \ud0c0\uae30\ud305\uc774 \uc720\ud6a8\ud558\ub2e4\uba74 \ud574\ub2f9 \ud0c0\uae43 \ucea0\ud398\uc778\uc758 \ube44\uc911\uc744 \ub192\uc774\uac70\ub098, \uc5f0\ub839\uacfc \uad00\uc2ec\uc0ac\ub97c \ubb36\uc5b4 \ub354\uc6b1 \uc804\ud658\uc728\uc774 \ub192\uc740 \ud0c0\uae43\uc744 \ucc3e\uc544\ub0b4\ub294 \ubc29\uc2dd\uc774\ub2e4.<\/p>\n\n\n\n

\uc870\uc131\uc81c \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\ub514\uc790\uc778 \ud30c\ud2b8\uc5d0\uc11c\ub294 \uac01\uac01 \u2018\uc11c\ube44\uc2a4\u2019\uc640 \u2018\uc6b4\uc601\u2019\uc5d0 \uc9d1\uc911\ud55c \uc804\ub7b5\uc744 \uc138\uc6e0\ub2e4. 
\uc11c\ube44\uc2a4 \uce21\uba74\uc5d0\uc11c\ub294 MZ\uc138\ub300\ub97c \uaca8\ub0e5\ud55c \uc11c\ube44\uc2a4\uc778\ub9cc\ud07c \uc0dd\ub3d9\uac10 \uc788\uace0 \uac00\ubcbc\uc6b4 \uc811\uadfc \ubc29\uc2dd<\/strong>\uc774 \ud544\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4. \ub54c\ubb38\uc5d0 \ucc44\ub3c4 \ub192\uc740 \uc0c9\ucc44\ub97c \ubc14\ud0d5\uc73c\ub85c \ucf58\ud150\uce20\uc758 \uc7a5\uc2dd \uc694\uc18c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574 \ub2e4\uc591\ud55c \ube44\uc8fc\uc5bc\uc744 \ub9cc\ub4e4\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\uc6b4\uc601 \uce21\uba74\uc5d0\uc11c\ub294 \uc774\ubc88 \ucea0\ud398\uc778\uc774 \ubc14\uc774\ub7f4, SNS, \uc774\ubca4\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ud50c\ub808\uc774\ub418\ub294 \uac83\uc744 \uac10\uc548\ud574 \ud6a8\uc728\uc801\uc778 \ub514\uc790\uc778 \ud504\ub85c\uc138\uc2a4\uac00 \ud544\uc694\ud588\ub2e4.<\/strong> \uc774\ub97c \uc704\ud574 \uceec\ub7ec, \ud3f0\ud2b8, \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504(\ub77c\uc6b4\ub4dc \uc2a4\ud018\uc5b4) \ub4f1 \ucd5c\uc18c\ud55c\uc758 \ub514\uc790\uc778 \uaddc\uce59\uc744 \uad6c\ucd95\ud574 \uc789\uc5ec \uc2dc\uac04\uc744 \ub35c\uc5b4\ub0b4\uace0 \ub3d9\uc2dc\uc5d0 \ucf58\ud150\uce20 \uac04\uc758 \uc77c\uad00\uc131\uc744 \ub192\uc774\uace0\uc790 \ub178\ub825\ud588\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00.<\/strong><\/p>\n\n\n\n

\uae40\uba85\ud558 PM (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\ubc14\uc774\ub7f4 \uc601\uc0c1 \ucea0\ud398\uc778\uacfc \ud568\uaed8 \ud2f1\ud1a1 \ucc4c\ub9b0\uc9c0, 5\uac1c\uc758 SNS \ucc44\ub110 \uc624\ud508 \ubc0f \uc6b4\uc601, \ud37c\ud3ec\uba3c\uc2a4, \ubc14\uc774\ub7f4 \ub4f1\uc744 \ubaa8\ub450 \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ud574\uc57c \ud588\ub2e4.<\/strong> \uc774\uc5d0 \ub530\ub77c \uaf64 \uaddc\ubaa8 \uc788\ub294 TF\uac00 \uad6c\uc131\ub410\ub2e4. TF \uad6c\uc131 \uc774\ud6c4 \uac01 \ucc44\ub110\ubcc4 \uc77c\uad00\ub41c \uc815\ubcf4\uc640 \uba54\uc2dc\uc9c0\ub97c \uacf5\uc720\ud558\uae30 \uc704\ud574 \ub178\ub825\ud588\uace0, \ucea0\ud398\uc778\uc758 \uacbd\uc6b0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \ub192\uc774\uae30 \uc704\ud55c \ub208\uae38\uc744 \ub044\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4\uc5c8\uc73c\uba70 \uc6b4\uc601 \uc2dc\uc5d4 \ube0c\ub79c\ub529\uc744 \uac15\uc870\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc544 \ud45c\ud604\ud588\ub2e4.<\/p>\n\n\n\n

\uc624\uc608\uc9c0 AE (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong><\/p>\n\n\n\n

\ubc14\uc774\ub7f4 \uc601\uc0c1\ubd80\ud130 \uc720\uc800 \ucc38\uc5ec \uc774\ubca4\ud2b8(\ud2f1\ud1a1 \ucc4c\ub9b0\uc9c0), SNS \ucc44\ub110 \ubd90\uc5c5 \ubaa8\ub450 \ud558\ub098\uc758 \ud504\ub85c\uc81d\ud2b8\ub85c \ubcf4\uc5ec\uc9c8 \uc218 \uc788\ub294 \ubc29\ud5a5\uc744 \uace0\ubbfc\ud588\ub2e4.<\/strong>
\uc774\uc5d0 \ub530\ub77c \uae38\uc740\uc9c0\uac00 2000\ub144\ub300 \uba85\uace1 \u2018\uc804\ud654\ubc1b\uc5b4\u2019\uc640 \ud568\uaed8 \ubcf4\uc774\ub294 \uceec\ub7ec\ub9c1\uc73c\ub85c \ucef4\ubc31\ud55c \ubc14\uc774\ub7f4 \uc601\uc0c1 \uc81c\uc791, \uad11\uace0 \uc18d \uae38\uc740\uc9c0\uc758 \ucda4\uc744 \uc774\ubaa8\ud2f0\ucf58 \ub304\uc2a4 \ud615\ud0dc\ub85c \uad6c\uc131\ud574 \ud2f1\ud1a1 \ub304\uc2a4 \ucc4c\ub9b0\uc9c0 \uc9c4\ud589, \ub304\uc2a4 \ucc4c\ub9b0\uc9c0 \ud3ec\uc778\ud2b8 \uc548\ubb34\ub97c \ub304\uc2a4\ud038 \uae38\uc740\uc9c0\uac00 \uc54c\ub824\uc8fc\ub294 \ud29c\ud1a0\ub9ac\uc5bc \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uc5ec SNS\uc5d0\uc11c \uc774\ubca4\ud2b8 \ud64d\ubcf4 \ubc0f \ubd90\uc5c5 \ub4f1\uc744 \uae30\ud68d\ud588\ub2e4.<\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130 (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong><\/p>\n\n\n\n

\uc6b0\ub9ac\uac00 \uc18c\uac1c\ud574\uc57c \ud558\ub294 \uc11c\ube44\uc2a4\ub294 \u2018\ubcf4\uc774\ub294\u2019 \uceec\ub7ec\ub9c1\uc778\ub370, MZ\uc138\ub300\ub294 \ub4e3\ub294 \uceec\ub7ec\ub9c1\uc744 \uc124\uc815\ud558\ub294 \ube44\uc728\uc774 \ub192\uc9c0 \uc54a\uc544\uc11c \uc774\ub97c \uc5b4\ub5bb\uac8c \ub9e4\ub825\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \uc788\uc5c8\ub2e4. \uadf8\ub54c \uac1c\uadf8\uc6b0\uba3c \uc774\uc740\uc9c0\uc758 \uce90\ub9ad\ud130\uc778 \u2018\uae38\uc740\uc9c0\u2019\uc758 \ubcf5\uace0 \ucee8\uc149\uc774 \ud78c\ud2b8\uac00 \ub410\ub2e4. \uc655\ub144\uc5d0 \uc720\ud589\ud588\ub358 \u2018\uceec\ub7ec\ub9c1\u2019\uc744 \ud604 \uc2dc\ub300\uc5d0 \ub9de\uac8c \uc601\uc0c1\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc774\ub2e4. 
\uadf8\uc5d0 \ub530\ub77c \ubc14\uc774\ub7f4 \ud544\ub984\uc758 \uc131\uaca9\uc5d0 \ub9de\uac8c \ubc08(meme)\uc744 \uc801\uc808\ud558\uac8c \uc0ac\uc6a9\ud558\uace0 05\ub144\ub3c4 \uac10\uc131\uc758 \uc790\ub9c9 \ud6a8\uacfc\uc5d0 \uc2e0\uacbd \uc4f0\ub824\uace0 \ub178\ub825\ud588\ub2e4.<\/strong> \ud544\ub984 \ub0b4 \uae38\uc740\uc9c0\uac00 \ucd94\ub294 \uc548\ubb34 \uc5ed\uc2dc \ubcf5\uace0\ub77c\ub294 \ucee8\uc149\uacfc \ub354\ubd88\uc5b4 \ud2f1\ud1a1 \ub4f1 SNS\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \uc27d\uace0 \uc7ac\ubc0c\uac8c \ub530\ub77c\ud560 \uc218 \uc788\ub294 \uac83\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc9c4\ud589\ud588\ub2e4. <\/p>\n\n\n\n

\uce74\ud53c\ub77c\uc774\ud130 \uc785\uc7a5\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc81c\uc548\ud558\ub294 \uba54\uc2dc\uc9c0\uc640 \uce90\ub9ad\ud130\uac00 \uac00\uc9c4 \ucee8\uc149\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9e4\uce6d\ub418\uc5b4 \ub9cc\uc871\uc2a4\ub7fd\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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\uc5f0\uc900\ud604 AE (\ube0c\ub79c\ub4dc \uadf8\ub85c\uc4f0 \uadf8\ub8f9)<\/strong>
\uc778\uc9c0\uc640 \uc804\ud658\uc774 \ubaa8\ub450 \uac00\ub2a5\ud55c \ud398\uc774\uc2a4\ubd81\uacfc \uad6c\uae00\uc744 \uc911\uc2ec\uc73c\ub85c \uc6b4\uc601\ud558\uba70, \uce74\uce74\uc624\ub97c CRM \ud234\ub85c\uc11c \ud65c\uc6a9\ud574 \uc6b4\uc601 \uc911\uc774\ub2e4.<\/p>\n\n\n\n

\uc870\uc131\uc81c \ub514\uc790\uc774\ub108 (\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\uae30\uc874 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \ud2b9\uc815\ud55c \ub514\uc790\uc778 \uc694\uc18c\uac00 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc5d0 V \uceec\ub7ec\ub9c1 \ube0c\ub79c\ub4dc\uc640 \uc11c\ube44\uc2a4\ub97c \uc5f0\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ub514\uc790\uc778 \uc694\uc18c\uac00 \uc788\uc73c\uba74 \uc88b\uaca0\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4.<\/p>\n\n\n\n

V \uceec\ub7ec\ub9c1 \ub85c\uace0\ud0c0\uc785\uc5d0\uc11c \ud78c\ud2b8\ub97c \uc5bb\uc5b4 \u2018\ub098\ub97c \ud45c\ud604\ud558\ub294 \ud504\ub808\uc784\u2019\uc774\ub780 \uc758\ubbf8\ub97c \ub2f4\uc740 \ub77c\uc6b4\ub4dc \uc2a4\ud018\uc5b4\ub97c \uac1c\ubc1c\ud588\uace0 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc5d0 \uc77c\uad00\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574 \ube0c\ub79c\ub4dc \uc5f0\uc0c1 \uc774\ubbf8\uc9c0\ub97c \ud655\uace0\ud788 \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ud588\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc2e4\uc81c\ub85c \ub808\ud2b8\ub85c \ucee8\uc149\uc744 \ub9ce\uc774 \uacbd\ud5d8\ud558\uace0 \uacf5\ubd80\ud55c \ud504\ub85c\uc81d\ud2b8\ub2e4. \uc5ec\ub7ec \ud504\ub85c\uc81d\ud2b8\ub97c \ucc3e\uc544\ubcf4\uace0 \uadf8 \uc2dc\uc808 \uac10\uc131\uc744 \ub290\uaef4\ubcf4\uae30 \uc704\ud574 \ub178\ub825\ud588\ub2e4.  <\/p>\n\n\n\n

\uc9c4\ud589\uc0c1\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc5b4\ub824\uc6c0\uc740 \uc5c6\uc5c8\ub098. \ud574\uacb0 \ubc29\ubc95 \ub610\ud55c \uad81\uae08\ud558\ub2e4. <\/strong><\/p>\n\n\n\n

\uae40\uba85\ud558 PM (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong><\/p>\n\n\n\n

3\uc0ac \ub9c8\ucf00\ud305 \uc0c1\ud669\uc744 \uace0\ub824\ud55c \uba54\uc2dc\uc9c0\uc640 \uc804\ub7b5\uc774 \ud544\uc694\ud588\ub2e4.<\/strong> \ud558\uc9c0\ub9cc \uac01 \uc0ac\uc758 \ubc30\uacbd\uc774 \uc544\ub2cc V \uceec\ub7ec\ub9c1\uc774\ub780 \ube0c\ub79c\ub4dc\ub97c \uc911\uc2ec\uc73c\ub85c \uace0\ubbfc\ud588\uace0 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \ucf58\ud150\uce20 \uae30\ud68d\/\uc81c\uc791 \ubc0f \uc6b4\uc601\uc744 \uc81c\uc548\ud574 \ud574\uacb0\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub97c \ub450\uace0 \uac1c\uc778\uc801\uc73c\ub85c \uac00\uc9c0\ub294 \uc758\ubbf8\uc640 \uc0c8\ub86d\uac8c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub294.<\/strong><\/p>\n\n\n\n

\uc624\uc608\uc9c0 AE (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\uc2e0\uaddc \ucc44\ub110 \uac1c\uc124 \ubc0f \uc138\ud305, \uc6b4\uc601\uae4c\uc9c0 \ub514\uc9c0\ud138 \ucc44\ub110 \uad00\ub9ac\uc758 \ucc98\uc74c\uacfc \ub05d\uc744 \ubaa8\ub450 \uacbd\ud5d8\ud560 \uc218 \uc788\uc5c8\ub358 \ud504\ub85c\uc81d\ud2b8\ub2e4. \ud2b9\ud788 \ucc44\ub110 \uc218\ub3c4 \ub2e4\uc12f \uac00\uc9c0\ub77c \uc55e\uc73c\ub85c \uac01\uac01\uc758 \ud2b9\uc9d5\uacfc \uae30\ub2a5\uc744 \uc801\uc6a9\ud55c \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305\uc744 \uc801\uc6a9\ud574 \uc120\ubcf4\uc77c \uc218 \uc788\uc744 \uac83 \uac19\uc544 \ub354\uc6b1 \uae30\ub300\ub41c\ub2e4. <\/p>\n\n\n\n

\uc5f0\uc900\ud604 AE (\ube0c\ub79c\ub4dc \uadf8\ub85c\uc4f0 \uadf8\ub8f9)<\/strong>
\uc77c\ubc18\uc801\uc778 \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uac00 \uc544\ub2cc \ub3c5\ud2b9\ud55c \uc2e0\uaddc \uc11c\ube44\uc2a4\ub97c \ub300\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud55c \uac83, \uc804\ud658 \ubaa9\ud45c\uc758 \ucea0\ud398\uc778 \ubc0f \uc778\uc9c0 \ub4f1 \ub2e4\uc591\ud55c \ubaa9\ud45c\uc758 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud588\ub2e4\ub294 \uac83\uc774 \uc720\uc758\ubbf8\ud558\uac8c \uc5ec\uaca8\uc9c4\ub2e4.  <\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130 (\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\uac1c\uc778\uc801\uc73c\ub85c \uc140\ub7fd\uacfc\uc758 \uc601\uc0c1 \ud504\ub85c\uc81d\ud2b8 \uc791\uc5c5\uc740 \ucc98\uc74c \uc9c4\ud589\ud574\ubcf4\ub294 \uc2dc\uac04\uc774\uc5c8\ub2e4. \uc804\ub7b5\uc801\uc73c\ub85c \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc140\ub7fd\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub178\ub825\uacfc \uace0\ubbfc\uc744 \ud574\ubcfc \uc218 \uc788\uc5c8\ub358 \uc2dc\uac04\uc774\uc5c8\uae30\uc5d0 \ubc30\uc6b8 \uc810\uc774 \ub9ce\uc558\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n

 CREDITS<\/p>\n\n\n\n

Client : SKT, KT, LG U\ud50c\ub7ec\uc2a4 
Agency : BAT
Project Manager : Myeongha Kim
Marketing AE : Yeji Oh, Sumin Jee, Garam Kim
Performance AE : Junehyun Yeon, Taewoo Yu, Seungho Kang
Creative Director : Yuri Oh
Copywriter : Yuhyeon Seo
Art Director : EunHe Kim
Editor : Youngeun Yu, Seonghee Jeong
Producer : Dasol Kim
Design : Seongje Jo, Jisu Choi, Hocheol Sim, Jaehyun Ko
Project Period : 2021~2022<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V \uceec\ub7ec\ub9c1\uc740 \ubcf8\uc778\uc5d0\uac8c \uc804\ud654\ub97c \uac74 \uc0c1\ub300\ubc29\uc5d0\uac8c \ud1b5\ud654\uac00 \uc5f0\uacb0\ub420 \ub54c\uae4c\uc9c0 \ubbf8\ub9ac \uc124\uc815\ud574 \ub454 \uc601\uc0c1\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc11c\ube44\uc2a4\ub2e4. \uc804\ud654 \uc5f0\uacb0 \uc2dc \ud2b9\uc815 \uc74c\uc545\uc774\ub098 \uc18c\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \ud1b5\ud654 \uc5f0\uacb0\uc74c\uc5d0\uc11c \uc9e7\uc740 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\uc77c\ubcf4\ud55c 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