{"id":5159,"date":"2021-07-31T16:03:00","date_gmt":"2021-07-31T07:03:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5159"},"modified":"2026-03-06T15:14:13","modified_gmt":"2026-03-06T06:14:13","slug":"73","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/73\/","title":{"rendered":"<\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84<\/p>\n\n\n\n

\uad6d\ub0b4 \uc560\uc2ac\ub808\uc800 \ube0c\ub79c\ub4dc\uc758 \uc120\ub450\uc8fc\uc790, \u2018\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\u2019\uc740 \ub204\uad6c\ub098 \uc785\uc744 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud53c\ud2b8\ub2c8\uc2a4 \uc6e8\uc5b4\ub97c \ub9cc\ub4e0\ub2e4. \u2018\uc0c1\ud488\uc774 \uace7 \uacbd\uc7c1\ub825\u2019\uc774\ub77c\ub294 \ucca0\ud559\uc744 \uace0\uc9d1\uc2a4\ub7fd\uac8c \ucd94\uad6c\ud558\uba70 \ud488\uc9c8\uc5d0 \uae30\ubc18\ud55c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc73c\ub85c \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ub97c \ub450\uace0 \uc788\ub294 \u2018\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\u2019. <\/p>\n\n\n\n

\u2018\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\u2019\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\uc778 BAT\ub294 \uba74\ubc00\ud55c \uc560\uc2ac\ub808\uc800 \uc2dc\uc7a5 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \uc804\uccb4 \ud0c0\uae43\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uac01 \ub9e4\uccb4\ubcc4 \ud0c0\uae43\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud574 \ub2e4\uc591\ud55c \ud14c\uc2a4\ud2b8\ub97c \ube60\ub974\uac8c \uc9c4\ud589\ud574 \uc654\ub2e4. \uadf8 \uacb0\uacfc \uad6c\uae00\uc774\ub098 \ud398\uc774\uc2a4\ubd81 \ub4f1 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \ud574\uc678 \ub9e4\uccb4\uc640 \uc9c0\uc18d\uc801\uc778 \ubd84\uc11d, \ubaa8\ub2c8\ud130\ub9c1\uc774 \ud544\uc694\ud55c \uad6d\ub0b4 \ub9e4\uccb4\uc5d0\uc11c\ub3c4 \uafb8\uc900\ud55c \uc131\uacfc \uac1c\uc120\uc744 \uc774\ub8e8\uace0 \uc788\ub2e4. \ub124\uc774\ubc84, \uad6c\uae00, \uce74\uce74\uc624 \uac80\uc0c9\uad11\uace0\ubd80\ud130 \ub124\uc774\ubc84 GFA, \uce74\uce74\uc624\ube44\uc988\ubcf4\ub4dc \ub4f1\uc758 DA\uad11\uace0\uc640 SNS\uad11\uace0\uae4c\uc9c0 \ud3ed\ub113\uc740 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc544\uc6b0\ub974\ub294 \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc2a4\ud1a0\ub9ac\ub97c \uacf5\uc720\ud55c\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

Editor<\/mark><\/em> <\/strong>\uae40\ud61c\uc6d0
Interviewees<\/mark><\/em><\/strong> BAT \ube0c\ub79c\ub4dc \uadf8\ub85c\uc2a4 \uadf8\ub8f9 \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c TF<\/p>\n\n\n

\n
\"\"
\ucd9c\ucc98 : \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c<\/figcaption><\/figure><\/div>\n\n\n

Mission <\/strong>\uc560\uc2ac\ub808\uc800 \uc804\uc131\uc2dc\ub300, \ube0c\ub79c\ub4dc\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uac01\uc778\uc2dc\ud0a4\ub2e4<\/strong><\/p>\n\n\n\n

\ucf54\ub85c\ub09819 \uc7a5\uae30\ud654\ub85c \uac00\uc815\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \ub298\uc5b4\ub098\uba74\uc11c \uc77c\uc0c1\ubcf5\uacfc \uc6b4\ub3d9\ubcf5\uc744 \uacb8\ud558\ub294 \uc2a4\ud0c0\uc77c\ub9ac\uc2dc\ud55c \uc560\uc2ac\ub808\uc800\ub8e9\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc84c\ub2e4. \ud32c\ub370\ubbf9 \uc774\ud6c4 \ub2e4\uc18c \uc8fc\ucda4\ud588\ub358 \ud328\uc158\uc5c5\uacc4\ub294 \uc720\uc77c\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc778 \uc560\uc2ac\ub808\uc800\uc5d0\uc11c \ub3cc\ud30c\uad6c\ub97c \ucc3e\uc558\uace0 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uac00 \uc2dc\uc7a5\uc5d0 \ub6f0\uc5b4\ub4e4\uba70 \uacbd\uc7c1\uc740 \uacfc\uc5f4 \uc591\uc0c1\uc744 \ubcf4\uc600\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc758 \uac00\uaca9\uacfc \uc774\ubca4\ud2b8\ub85c\ub9cc \uc18c\uad6c\ud558\ub294 \ubc29\uc2dd\uc740 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ud55c\uacc4\uac00 \uc788\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4. \uc81c\ud488 \ud488\uc9c8\uc5d0 \uae30\ubc18\ud55c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uacbd\uc7c1\uc0ac\ub4e4\uacfc \ucc28\ubcc4\ud654\ub97c \uc8fc\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc138\uc6e0\ub2e4. \uacfc\uc5f4\ub41c \uc2dc\uc7a5\uc5d0\uc11c \ucd5c\uc800\uac00 \ubc0f \uc774\ubca4\ud2b8 \uc704\uc8fc\uc758 \uad11\uace0\ub294 \uc9c0\uc591\ud558\uace0 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc73c\ub85c \uc804\ud658\uc728\uacfc ROAS(Return On Ad Spend)\ub97c \uac1c\uc120\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \ubaa9\ud45c\ub85c \uc815\ud588\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\ub9cc\uc758 \ucca0\ud559\uc5d0 \uae30\ubc18\ud55c RTB(Reason To Buy)\ub97c \ud615\uc131\ud558\ub294 \uac83\uc744 \ud575\uc2ec \uacfc\uc81c\ub85c \uc0bc\uc558\ub2e4. \ube0c\ub79c\ub4dc\uac00 10\ub144\uac04 \uc313\uc544\uc628 \uace0\uac1d \ub370\uc774\ud130\uc640 \uac00\uc7a5 \ud070 \uac15\uc810\uc778 \u2018\uc81c\ud488 \uae30\uc220\ub825\u2019\uc744 \uae30\ubc18\uc73c\ub85c USP(Unique Selling Proposition)\ub97c \uad6c\uc131\ud558\uc5ec \uad11\uace0 \uc18c\uc7ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud588\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Strategy <\/strong>\ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc870\ud569\ud558\ub2e4<\/strong><\/p>\n\n\n\n

BAT\ub294 \uc2dc\uc7a5\uc758 \ubcc0\ub3d9 \ub4f1 \uc678\ubd80 \uc774\uc288\ub85c \uc778\ud55c \uc601\ud5a5\uc744 \ucd5c\ub300\ud55c \uc801\uac8c \ubc1b\uc73c\uba70 \ub9e4\ucd9c\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc99d\ub300\uc2dc\ud0a4\ub294 \uac83\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\ub2e4. \ub610\ud55c \ub192\uc740 \uc131\uacfc\uc758 \uc18c\uc7ac\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc544\ub2cc \ub9e4\uccb4\u00b7\uc81c\ud488\u00b7\uc18c\uc7ac \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub2e4\uac01\ud654\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. <\/p>\n\n\n\n

(1) \uace0\uc131\uacfc \uad11\uace0 \ub514\ubca8\ub86d
(2) \uc2e0\uaddc \ub9e4\uccb4\u00b7\uc81c\ud488\u00b7\uc18c\uc7ac\uc758 \uc9c0\uc18d\uc801 \ubc1c\uad74<\/p>\n\n\n\n

\uc6b0\uc120 \uc88b\uc740 \uc131\uacfc\ub97c \ubcf4\uc778 \uc18c\uc7ac\uc758 \ub514\ubca8\ub86d\uc5d0 \uc9d1\uc911\ud558\ub418, \uacfc\uac70\uc758 \uc131\uacf5\uc5d0 \uc758\uc874\ud558\ub294 \uac83\uc744 \uacbd\uacc4\ud588\ub2e4. \uc720\uc758\ubbf8\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc18c\uc7ac\ub97c \ubd84\uc11d\ud558\uace0 \uc0c9\ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc7ac\uc870\ud569\ud558\ub294 \uacfc\uc815\uc744 \uac70\ucce4\ub2e4. \uc774\ub807\uac8c \uce58\ubc00\ud558\uac8c \uc0b0\ucd9c\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc2e0\uaddc \uc81c\ud488\uc744 \uc18c\uc7ac\uc5d0 \uc801\uc6a9\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8\uc640 \uac00\uc124\uac80\uc815\uc744 \uc9c4\ud589\ud588\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Result <\/strong>\ud0c0\uae43\uc758 \ub2c8\uc988\ub97c \uba85\uc911\uc2dc\ud0a4\ub2e4<\/strong><\/p>\n\n\n\n

BAT\ub294 \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc870\ud654\uc5d0 \ub300\ud574 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud588\ub2e4. \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc740 \ube0c\ub79c\ub4dc \uac10\ub3c4\uac00 \ub192\uc740 \ucf00\uc774\uc2a4\ub85c, \ubd84\uc11d \uacb0\uacfc \ub124\uc774\ubc84 GFA \ub9e4\uccb4\uc5d0\uc11c \uace0\uc5f0\ub839\ub300\uc758 \uad6c\ub9e4\ub294 \ub9ce\uc558\uc9c0\ub9cc, \uac10\ub3c4 \ub192\uc740 \ud654\ubcf4 \uc774\ubbf8\uc9c0\ub294 \uc608\uc0c1\ub9cc\ud07c \ubc18\uc751\uc774 \ub098\uc624\uc9c0 \uc54a\uc558\ub2e4. \ud560\uc778\uc744 \uac15\uc870\ud558\ub294 \uc790\uadf9\uc801\uc778 \ubb38\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ub9e4\ucd9c\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc0c1\ud669\uc774\uc5c8\uc9c0\ub9cc, BAT\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc9c0\ud0a4\ub294 \ubc29\ud5a5\uc744 \uc120\ud0dd\ud588\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \ubbac\ub77c\uc6e8\uc5b4\ub97c \ucc28\ubcc4\ud654\ub41c \uc774\ubbf8\uc9c0\ub85c \uac01\uc778\uc2dc\ud0a4\ub824\ub294 \uc758\ub3c4\uc600\ub2e4. \uadf8\ub807\uac8c \uc120\ud0dd\ud55c \ub3cc\ud30c\uad6c\ub294 \u2018\ud0c0\uae43\uc758 \ub2c8\uc988\u2019\uc600\ub2e4. \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \uba54\uc2dc\uc9c0\ub85c \uc218\ub9ce\uc740 \ud14c\uc2a4\ud2b8\uc640 \uac00\uc124\uac80\uc815\uc744 \uac70\uce58\uba70 \u2018\ud558\ubcf5\ubd80 \ucee4\ubc84\u2019\ub77c\ub294 USP\uc5d0 \uc18c\ube44\uc790\uac00 \ubc18\uc751\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uc544\ub0c8\ub2e4. \uc774\ud6c4 \ud574\ub2f9 USP\ub97c \uac00\uc9c4 \ub2e4\uc591\ud55c \uc81c\ud488\uad70\uc744 \uc120\uc815\ud558\uace0 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc9c0\ud0a4\ub294 \ubc29\ud5a5\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4 \uc6b4\uc601\uc744 \uc9c4\ud589\ud55c \uacb0\uacfc, \uafb8\uc900\ud788 \uad11\uace0 \ud6a8\uc728 \uc9c0\ud45c(CTR, CVR, ROAS \ub4f1)\uac00 \uac1c\uc120\ub418\ub294 \uc131\uacfc\ub97c \uac70\ub480\ub2e4.<\/p>\n\n\n\n

\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c \ud504\ub85c\uc81d\ud2b8\uc758 \uc0dd\uc0dd\ud55c \uae30\ud68d\u00b7\uc81c\uc791 \uc2a4\ud1a0\ub9ac\uc640 \ud5a5\ud6c4 \ubaa9\ud45c\ub97c TF\uba64\ubc84\ub4e4\uacfc\uc758 \uc778\ud130\ubdf0\ub85c \ub354 \uc790\uc138\ud788 \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Interview – <\/strong>BAT \ube0c\ub79c\ub4dc \uadf8\ub85c\uc2a4 \uadf8\ub8f9 \uc9c0\uc774\ud604 PM, \uae40\uc18c\ud76c AE, \uc7a5\ud55c\uc194 AE, \ucd5c\uc601\uc9c0 \ub514\uc790\uc774\ub108<\/strong><\/p>\n\n\n\n

\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc774\uc5c8\ub294\uac00?<\/strong><\/p>\n\n\n\n

\uae40\uc18c\ud76c AE<\/strong>
\ud328\uc158 \uc2dc\uc7a5\uc740 \ub0a0\uc528\uc640 \ud2b8\ub80c\ub4dc\uc5d0 \ubbfc\uac10\ud558\uace0 \uacbd\uc7c1\uc0ac\uc758 \uc561\uc158\uc5d0 \ub530\ub978 \ubcc0\ub3d9\uc774 \ud070 \ud3b8\uc774\ub77c \ube0c\ub79c\ub4dc \ub0b4\u00b7\uc678\ubd80 \uc774\uc288\ub97c \ub9e4\uc77c \uccb4\ud06c\ud558\uba70 \ud504\ub85c\uc81d\ud2b8 \uc6b4\uc601\uc5d0 \ube60\ub974\uac8c \ubc18\uc601\ud588\ub2e4.\ucd5c\uadfc \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c \ub0b4\ubd80\uc5d0\uc11c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc0c8\ub86d\uac8c \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \ube0c\ub79c\ub4dc \uce21\uba74\uc5d0\uc11c \uadf8 \ud3ec\uc9c0\uc154\ub2dd\uc774 \uc798 \uc815\ub9bd\ub420 \uc218 \uc788\ub3c4\ub85d \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub3d5\uace0, \ud37c\ud3ec\uba3c\uc2a4 \uce21\uba74\uc5d0\uc11c\ub3c4 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud574\uce58\uc9c0 \uc54a\ub294 \uc120\uc5d0\uc11c \ucd5c\ub300\uc758 \uc804\ud658\uc744 \ub04c\uc5b4\ub0b4\uae30 \uc704\ud574 \uc9d1\uc911<\/strong>\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc774\ud604 PM<\/strong>
\ub2e4\uac01\ub3c4\ub85c \uc9c4\ud589\ub418\ub294 \ud14c\uc2a4\ud2b8\uac00 \ub2e8\uc21c\ud55c \u2018\ud14c\uc2a4\ud2b8\u2019\uc5d0 \uadf8\uce58\uc9c0 \uc54a\ub3c4\ub85d \ub9ac\ubdf0\uc5d0 \ud798\uc744 \uc3df\ub294\ub2e4. \ud2b9\ud788 \uc6d4\uac04 \ub9ac\ubdf0\ub294 \ud55c \uc2dc\uac04 \uc774\uc0c1 \uc18c\uc694\ub420 \uc815\ub3c4\ub85c \uae38\uac8c \uc9c4\ud589\ud558\ub294\ub370, \ub9ce\uc740 \uc561\uc158\uacfc \uc778\uc0ac\uc774\ud2b8 \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\uc758 \ubaa9\ud45c\ub97c \uc815\ub9ac\ud558\uba70 \ube0c\ub79c\ub4dc\uac00 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc788\ub294\uc9c0 \uc810\uac80<\/strong>\ud55c\ub2e4. \uc18c\uc7ac \uae30\ud68d\ubd80\ud130 \ub514\uc790\uc778, \uad11\uace0 \uc720\uc785\uacfc \uc804\ud658 \ubc0f \uc131\uacfc \ubd84\uc11d\uae4c\uc9c0 \ub9e4\uc8fc \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \uac1c\uc120\ub418\uc5b4\uc57c \ud560 \ubd80\ubd84, \uc18c\ube44\uc790\uc640\uc758 \uac04\uadf9 \ub4f1 \u2018\ub125\uc2a4\ud2b8\ub808\ubca8\u2019\uc744 \uc704\ud574 \ub514\ubca8\ub86d\uc744 \uac70\ub4ed\ud55c\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc601\uc9c0 \ub514\uc790\uc774\ub108<\/strong>
\ub9e4\ub825\uc801\uc778 \uc18c\uc7ac\ub97c \uc81c\uc791\ud558\uae30 \uc704\ud574 \ub514\uc790\uc778\uc740 \ud06c\uac8c \uc544\ub798\uc640 \uac19\uc740 \uc138 \uac00\uc9c0 \uae30\uc900\uc810\uc744 \ub454\ub2e4. 
 1) \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \uba54\uc2dc\uc9c0\uc5d0 \ub9de\uac8c \ud1a4\uc564\ub9e4\ub108\ub97c \uad6c\uc0c1\ud588\ub294\uac00. 2) \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ub514\uc790\uc778 \uc694\uc18c\uac00 \uc81c\ud488\uc744 \ud574\uce58\uc9c0 \uc54a\uc558\ub294\uac00. 3) \uc18c\uad6c \ud3ec\uc778\ud2b8\uac00 \ub2e4\ub978 \ub9e4\uccb4\ub4e4 \uac04\uc5d0 \uc77c\uad00\uc131\uc744 \uc9c0\ucf30\ub294\uac00.
\uc0ac\uc18c\ud55c \ubd80\ubd84\uae4c\uc9c0\ub3c4 \ub0b4\ubd80\uc801\uc73c\ub85c \uba85\ud655\ud788 \uc815\ub9bd\ub41c \uae30\uc900<\/strong>\uc5d0 \ub9de\uac8c \ub514\uc790\uc778\uc744 \uc9c4\ud589\ud588\ub2e4. <\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uc2dc \ubc1c\uc0dd\ud55c \uc774\uc288\ub97c \uc5b4\ub5bb\uac8c \ud574\uacb0\ud588\ub294\uc9c0 \uad81\uae08\ud558\ub2e4.<\/strong><\/p>\n\n\n\n

\uc7a5\ud55c\uc194 AE<\/strong>
BAT\uc640 \ube0c\ub79c\ub4dc\uc758 \uc9c0\ud5a5\uc810\uc774 \ub531 \ub5a8\uc5b4\uc9c0\ub294 \ubd80\ubd84\uc774 \uc788\ub2e4. \ubc14\ub85c \u2018\ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc801\uc808\ud55c \uc870\ud654\u2019\ub2e4. \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc740 \ube0c\ub79c\ub4dc \uac10\ub3c4\uac00 \ub192\uc558\uae30\uc5d0 \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \ubaa8\ub450 \ub193\uce58\uc9c0 \uc54a\uc544\uc57c \ud55c\ub2e4<\/strong>\uace0 \ud310\ub2e8\ud588\uace0, \ube0c\ub79c\ub4dc \ubb34\ub4dc\uc640 \uc9c0\ud5a5\uc810\uc744 \ud574\uce58\uc9c0 \uc54a\ub294 \uc120\uc5d0\uc11c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc744 \ucc3e\uc73c\ub824 \ub178\ub825\ud588\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc601\uc9c0 \ub514\uc790\uc774\ub108<\/strong>
\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc758 \ube0c\ub79c\ub4dc \uceec\ub7ec\ub294 \uc624\ub80c\uc9c0(\ub09c\uc0c9)\ub2e4. \ud574\ub2f9 \uceec\ub7ec\ub97c \uc0ac\uc6a9\ud588\uc744 \ub54c, \uc5ec\ub984\uc774\ub77c\ub294 \uacc4\uc808\uc801 \ud2b9\uc131 \ub54c\ubb38\uc5d0 \uc790\uce6b \ub354\uc6b4 \ub290\ub08c\uc744 \uc904 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc5d0\uc14b\uc744 \ucd5c\ub300\ud55c \uc9c0\ud0a4\uba74\uc11c\ub3c4 \uccad\ub7c9\ud574 \ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \ud1a4\uc744 \ub514\ubca8\ub86d\ud558\uba70 \ud6a8\uc728 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589<\/strong>\ud588\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c\ub294 \uace0\ud6a8\uc728 \uc18c\uc7ac\ub97c \uc81c\uc791\ud558\uba70 \uc720\uc758\ubbf8\ud55c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc55e\uc73c\ub85c\uc758 \ud504\ub85c\uc81d\ud2b8 \ubaa9\ud45c\ub294?<\/strong><\/p>\n\n\n\n

\uc9c0\uc774\ud604 PM<\/strong>
BAT\uc640 \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc774 \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud30c\ud2b8\ub108\ub85c\uc11c \uc801\uadf9\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\uace0 \uc788\ub2e4. \ub354 \uc88b\uc740 \uc544\uc774\ub514\uc5b4\uac00 \uc788\ub2e4\uba74 \uc5c5\ubb34 \uc601\uc5ed \uc678\uc5d0\ub3c4 \uc801\uadf9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uce21\uc5d0 \uc758\uacac\uc744 \uc804\ub2ec\ud55c\ub2e4. \uc5ec\uae30\uc5d0 \ucf58\ud150\uce20, UI \ub4f1 \ud37c\ud3ec\uba3c\uc2a4\uc640 \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\ub294 \uc5ec\ub7ec \ubd80\ubb38\uc5d0\uc11c\ub3c4 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud558\uace0 \uc801\uadf9\uc801\uc73c\ub85c \uc81c\uc548<\/strong>\ud55c\ub2e4. \ub2e8\uc21c\ud55c \uc6b4\uc601\uc5d0\uc11c \ub098\uc544\uac00 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc2f6\ub2e4.<\/p>\n\n\n\n

\uc7a5\ud55c\uc194 AE<\/strong>
\ucd5c\uadfc \uc0c8\ub85c\uc6b4 \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \ucd5c\ub300\ud55c \ube60\ub974\uac8c \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc5d0 \ucd5c\uc801\ud654\ub41c \uc138\ud305\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83\uc774 \uac1c\uc778\uc801\uc778 \uacfc\uc81c\ub2e4. \ub610 \ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\uc774 \uc560\uc2ac\ub808\uc800 \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uae08\ubcf4\ub2e4 \ub354 \uba85\ud655\ud55c \uc0c9\uae54\uacfc \ub450\ud130\uc6b4 \ud32c\uc744 \uac00\uc9c0\ub294 \ube0c\ub79c\ub4dc\uac00 \ub418\ub3c4\ub85d \uc11c\ud3ec\ud2b8<\/strong>\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uace0\uc790 \ud55c\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

CREDITS<\/strong>
Client : Mulawear Woman<\/p>\n\n\n\n

Agency : BAT
Project Director : Kwangsu Kim
Project Manager : Ihyun Chi
Account Executive : Sohee Kim, Hansol Jang
Brand Designer : Youngji Choi
Project Period : 2021<\/p>\n\n\n\n

Instagram : @bat_0fficial
Facebook : @brandarchetype<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\uad6d\ub0b4 \uc560\uc2ac\ub808\uc800 \ube0c\ub79c\ub4dc\uc758 \uc120\ub450\uc8fc\uc790, \u2018\ubbac\ub77c\uc6e8\uc5b4 \uc6b0\uba3c\u2019\uc740 \ub204\uad6c\ub098 \uc785\uc744 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud53c\ud2b8\ub2c8\uc2a4 \uc6e8\uc5b4\ub97c \ub9cc\ub4e0\ub2e4. \u2018\uc0c1\ud488\uc774 \uace7 \uacbd\uc7c1\ub825\u2019\uc774\ub77c\ub294 \ucca0\ud559\uc744 \uace0\uc9d1\uc2a4\ub7fd\uac8c \ucd94\uad6c\ud558\uba70 \ud488\uc9c8\uc5d0 \uae30\ubc18\ud55c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc73c\ub85c \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ub97c \ub450\uace0 \uc788\ub294 \u2018\ubbac\ub77c\uc6e8\uc5b4 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