{"id":5147,"date":"2021-08-31T15:53:00","date_gmt":"2021-08-31T06:53:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5147"},"modified":"2026-03-06T15:14:04","modified_gmt":"2026-03-06T06:14:04","slug":"72","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/72\/","title":{"rendered":"<\uccad\uc18c\uc5f0\uad6c\uc18c> TVC \ucea0\ud398\uc778 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 14\ubd84<\/p>\n\n\n\n

‘\uccad\uc18c\uc5f0\uad6c\uc18c’\ub294 \uc11c\uc6b8\uacfc 6\ub300 \uad11\uc5ed\uc2dc, \uacbd\uae30\ub3c4 \uc8fc\uc694 \uc9c0\uc5ed \ub4f1\uc5d0\uc11c \uccad\uc18c\ub9e4\ub2c8\uc800 \ub9e4\uce6d \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \ud648\ud074\ub9ac\ub2dd \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc774\ub2e4. BAT\ub294 \uccad\uc18c\uc5f0\uad6c\uc18c\ub97c \uc6b4\uc601\ud558\ub294 \uc0dd\ud65c\uc5f0\uad6c\uc18c\uc640 \uad6d\ub0b4 \ud648\ud074\ub9ac\ub2dd \uc2dc\uc7a5 \uc778\uc2dd \uc81c\uace0 \ubc0f \uccad\uc18c\ub9e4\ub2c8\uc800 \ud655\ub300\ub97c \uc704\ud55c TVC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub2e4.\u00a0<\/p>\n\n\n\n

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Editor<\/mark><\/em> <\/strong>\uc815\uc131\ud76c
Interviewees<\/mark><\/em><\/strong> BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uccad\uc18c\uc5f0\uad6c\uc18c TF<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uacf5\uac1c\ub41c \uad11\uace0\ub294 \uccad\uc18c\ub9e4\ub2c8\uc800\uc758 \uc77c\uc790\ub9ac \uc7a0\uc7ac\ub825\uacfc \uadfc\ubb34\uc790 \ub9cc\uc871\ub3c4 \ub4f1\uc744 \ud45c\ud604\ud588\uc73c\uba70, \ud2b9\ud788 \uccad\uc18c\uc5f0\uad6c\uc18c\uac00 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc77c\uc790\ub9ac\ub97c \ucc3d\ucd9c\ud558\uace0 \uc5c5\ubb34 \uad50\uc721, \uc548\uc804 \ub4f1\uc744 \uc81c\uacf5\ud558\uc5ec \ub204\uad6c\ub098 \uc6d0\ud560 \ub54c \uccad\uc18c\ub9e4\ub2c8\uc800 \uc5c5\ubb34\ub97c \ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\ub2e4. \uccad\uc18c\ub9e4\ub2c8\uc800 \uc5c5\ubb34\uc5d0 \uc0c8\ub86d\uace0 \uae0d\uc815\uc801\uc778 \uc758\ubbf8\ub97c \ubd80\uc5ec\ud558\uace0 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \ubaa8\ub450\uac00 \ub3c4\uc804\ud560 \uc218 \uc788\ub294 \uc77c\uc784\uc744 \uc778\uc9c0\uc2dc\ud0a8 \u2018\uccad\uc18c\uc5f0\uad6c\uc18c\u2019 TVC \ucea0\ud398\uc778\uc758 \uc790\uc138\ud55c \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\ubcf8\ub2e4.<\/p>\n\n\n\n

Mission \u2018\uccad\uc18c\uc5c5\uc5d0 \ub300\ud55c \uc9c4\uc785 \uc7a5\ubcbd \ub0ae\ucd94\uace0 \ud50c\ub7ab\ud3fc \uc7a5\uc810 \uadf9\ub300\ud654\u2019<\/strong><\/p>\n\n\n\n

\uc81c\uc548 \ub2f9\uc2dc \uccad\uc18c\uc5f0\uad6c\uc18c\ub294 \uae30\uc874 \ub9e4\ub2c8\uc800\ub4e4\uc758 \uc5f0\ub839\ub300\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uace0 \ud2b9\uc815 \uc9c0\uc5ed\uc5d0 \uc9d1\uc911\ub41c \ud604\uc0c1\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud588\ub2e4. \uc774\ub97c \uc704\ud574 BAT\ub294 \uc120\ub73b \ub3c4\uc804\ud558\uae30 \uc5b4\ub824\uc6b4 \u2018\uccad\uc18c\uc5c5\u2019\uc5d0 \ub300\ud55c \uc2ec\uc801 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\ub294 \uac83\uc744 \uc8fc\ub41c \ubaa9\ud45c\ub85c \uc815\ud588\ub2e4. \uccad\uc18c\uc5f0\uad6c\uc18c\uc758 \uccab \ube0c\ub79c\ub4dc TVC\uc778\ub9cc\ud07c \u2018\uccad\uc18c\ub9e4\ub2c8\uc800 \ubaa8\uc9d1 \ubc0f \ub9e4\ub2c8\uc800 \ud480 \ud655\uc7a5\u2019\uc774\ub77c\ub294 \ud575\uc2ec \ubaa9\ud45c\ub97c \uc783\uc9c0 \uc54a\uc73c\uba74\uc11c \ud50c\ub7ab\ud3fc\uc774 \uac00\uc9c4 \ub2e4\uc591\ud55c \uc7a5\uc810\uc744 \ud45c\ud604\ud560 \uc218 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5\uc744 \uc138\uc6e0\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ucea0\ud398\uc778\uc758 \uba54\uc778 \ud0c0\uae43\uc778 \uc77c\ud558\uace0 \uc2f6\uc9c0\ub9cc \uc721\uc544\uc640 \uac00\uc0ac\ub85c \uc778\ud574 \uaddc\uce59\uc801\uc778 \uc77c\uc744 \ud558\uae30 \ud798\ub4e4\uac70\ub098 \uacbd\ub825\uc774 \ub2e8\uc808\ub418\uc5b4 \uc9c1\uc7a5\uc744 \uad6c\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uc6b0\ub9ac \uc8fc\ubcc0\uc758 \uc218\ub9ce\uc740 3040 \uc5ec\uc131\ub4e4\uc5d0\uac8c, \uccad\uc18c\uc5f0\uad6c\uc18c\uac00 \uccad\uc18c\ubc95\uc5d0 \ub300\ud55c \uccb4\uacc4\uc801\uc778 \uad50\uc721\uacfc \uc5c5\ubb34 \uc2dc\uc2a4\ud15c, \uc5c5\uacc4 \ucd5c\uace0 \ub300\uc6b0, \uadf8\ub9ac\uace0 \ubb34\uc5c7\ubcf4\ub2e4 \uccad\uc18c\ub9e4\ub2c8\uc800\ub97c \uba3c\uc800 \uc0dd\uac01\ud558\ub294 \uc11c\ube44\uc2a4 \uac00\uc774\ub4dc\ub97c \uac00\uc9c4 \u2018\uae31 \uc7a1\u2019, \u2018N\uc7a1\u2019\uc73c\ub85c\uc11c \ucda9\ubd84\ud788 \ub9e4\ub825\uc801\uc778 \ud50c\ub7ab\ud3fc\uc774\ub77c\ub294 \uc810\uc744 \uc804\ub2ec\ud558\uace0\uc790 \ud588\ub2e4.<\/p>\n\n\n\n

Strategy \u2018\uacf5\uac10\uc744 \uc77c\uc73c\ud0a4\ub294 \ub2e4\uc591\ud55c \uc0c1\ud669 \uc81c\uc2dc\ub85c \uc18c\ube44\uc790 \uace0\ubbfc \ud574\uacb0\u2019<\/strong><\/p>\n\n\n\n

BAT\ub294 \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \ud0c0\uae43\uc758 \ub2c8\uc988\ub97c \uc2ec\uce35 \ubd84\uc11d\ud574 \ub2e4\uc591\ud55c \uc774\uc720\ub85c \uc77c\uc744 \ud558\uace0 \uc2f6\uc5b4 \ud558\ub294 3040 \uc5ec\uc131\ub4e4\uc758 \uc0c1\ud669\uc744 \ub300\uc785\ud558\uc5ec \uadf8\ub4e4\uc774 \uace0\ubbfc\ud558\ub294 \ubd80\ubd84\uc744 \uccad\uc18c\uc5f0\uad6c\uc18c \ub9e4\ub2c8\uc800\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc77c\uc790\ub9ac\ub97c \ud1b5\ud574 \ud574\uacb0\ud560 \uc218 \uc788\ub2e4\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc548\uc744 \uae30\ud68d\ud588\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud2b9\ud788 N\uc7a1 \uc5f4\ud48d \uc18d\uc5d0\uc11c \uccad\uc18c\ub9e4\ub2c8\uc800\ub97c \uc18c\uac1c\ud558\uace0 \uc77c\uc790\ub9ac \ucc3d\ucd9c\uc758 \uae0d\uc815\uc801 \uce21\uba74\uacfc \uadfc\ubb34\uc790\uc758 \ub9cc\uc871 \uc694\uc18c\ub97c \uc2dc\ub9ac\uc988\ub85c \uad6c\uc131\ud574 \ud45c\ud604\ud55c \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4. \u2018\uccad\uc18c\ub9e4\ub2c8\uc800 \ubaa8\uc9d1\u2019\uc774\ub77c\ub294 \ud558\ub098\uc758 \uc8fc\uc81c \uc544\ub798 \ud0c0\uae43\ubcc4 \uc18c\uad6c \ud3ec\uc778\ud2b8\uc5d0 \ud574\ub2f9\ud558\ub294 \u25b2\uc720\uc5f0\ud55c \uadfc\ubb34 \u25b2\ubcf4\uc218 \uc989\uc2dc \uc815\uc0b0 \u25b2\ub9e4\ub2c8\uc800 \uad50\uc721 \u25b2\uc7ac\ub2a5 \ubc1c\ud718 \ub4f1 \ucd1d \ub124 \uac00\uc9c0 \uc0c1\ud669\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uccad\uc18c\uc5f0\uad6c\uc18c \ub9e4\ub2c8\uc800\ub4e4\uc774 \uadf8\uc5d0 \ub9de\ub294 \ub2f5\ubcc0\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c\uc368 \uace0\ubbfc\uc774 \ud574\uacb0\ub410\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\ub2e4. \uc5ec\uae30\uc5d0 \u2018\ub0b4\uac00 \ud558\uace0 \uc2f6\uc740 \uc77c\u2019\uc774\ub77c\ub294 \uacf5\ud1b5\ub41c \uba54\uc2dc\uc9c0\ub3c4 \ud568\uaed8 \uc804\ud588\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uccad\uc18c\uc5f0\uad6c\uc18c\uac00 \uac00\uc9c4 \ud50c\ub7ab\ud3fc\uc758 \uc7a5\uc810\uc744 \ub2e4\uac01\ub3c4\ub85c \uc5b4\ud544\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uccad\uc18c\ub9e4\ub2c8\uc800 \uc9c0\uc6d0\uc744 \uc720\ub3c4\ud558\ub294 CTA\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ub418\uc5b4 \ub354 \uc88b\uc740 \uc2dc\ub108\uc9c0\ub97c \ub0bc \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n

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Interview – BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uccad\uc18c\uc5f0\uad6c\uc18c TF <\/strong><\/p>\n\n\n\n

\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uac01 \ud3ec\uc9c0\uc158\ubcc4\ub85c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\ud558\ubcd1\uc544 PM<\/strong>
PM\uc73c\ub85c\uc11c \uc804\ubc18\uc801\uc778 \ud504\ub85c\uc81d\ud2b8 \ud504\ub85c\uc138\uc2a4\ub97c \uc815\ub9bd\ud558\uace0 \uad11\uace0\uc8fc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc608\uc0b0, \uc2ec\uc758 \ub4f1\uc758 \uae30\ud68d\uacfc \uc6b4\uc601 \uc5c5\ubb34\ub97c \uc9c4\ud589\ud588\ub2e4. \uc77c\uc815\uc744 \ube60\ub974\uac8c \uc18c\ud654\ud574\uc57c \ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\uae30\uc5d0 \uc815\ud655\ud55c \uad11\uace0\uc8fc \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub9de\ucdb0 \ube0c\ub79c\ub4dc\uac00 \ud53c\ub825\ud574\uc57c \ud560 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uad74\ud558\ub294 \uac83\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc600\ub2e4. \uc81c\uc548 \uc804\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uacfc \uc5b4\ub5bb\uac8c \uc9c4\ud589\ud558\uba74 \uc88b\uc744\uc9c0 \uae34\ubc00\ud558\uac8c \ub17c\uc758\ud588\uace0, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc81c\uc548\uc5d0 \uc55e\uc11c \uad11\uace0\uc8fc\uac00 TVC\ub97c \ud1b5\ud574 \uc5b4\ud544\ud558\uace0\uc790 \ud588\ub358 \ub0b4\uc6a9 \uc911 \ud575\uc2ec\uc801\uc778 \ubd80\ubd84\uc744 \ucc3e\uae30 \uc704\ud574 1\ucc28 \ubc29\ud5a5\uc131\uc744 \uba3c\uc800 \uc815\ub9ac<\/strong>\ud588\ub2e4. \uadf8\ub807\uac8c \u2018\ub9e4\ub2c8\uc800 \ubaa8\uc9d1\u2019\uc774\ub77c\ub294 \uba54\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub514\ubca8\ub86d\ud558\uc5ec \uccad\uc18c\uc5f0\uad6c\uc18c\uc758 \ub2e4\uc591\ud55c \uc7a5\uc810\uc744 \ubd80\uac01\uc2dc\ud0a8 \uc2dc\ub9ac\uc988 \uad11\uace0\uac00 \ub098\uc624\uac8c \ub418\uc5c8\ub2e4. \ucd08\ubc18 \uad11\uace0\uc8fc\uc640 \ubc29\ud5a5\uc131\uc744 \uc77c\uce58\uc2dc\ud0a8 \uc804\ub7b5 \ub355\ubd84\uc5d0 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uacfc \uc644\uc131\ub3c4 \ub192\uc740 \ud6c4\ubc18 \uc791\uc5c5\uc774 \uac00\ub2a5\ud588\ub2e4.<\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong>
\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c TVC\uc758 \uba54\uc778 \ucee8\uc149\uacfc \uce74\ud53c \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc548\ud558\uace0 \ub514\ubca8\ub86d\ud558\ub294 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud588\ub2e4. \ucd5c\uadfc \uac01\uad11\ubc1b\uace0 \uc788\ub294 \u2018\uae31 \uc7a1\u2019\uc758 \ud558\ub098\ub85c \uccad\uc18c\ub9e4\ub2c8\uc800\ub97c \ubcf4\ub2e4 \uac00\ubccd\uac8c \ub3c4\uc804\ud560 \uc218 \uc788\ub294 \uc9c1\uc5c5\uc73c\ub85c \ubcf4\uc5ec\uc904 \ubc29\uc548\uc744 \ucc3e\uae30 \uc704\ud574 \uc5ec\ub7ec \ucc28\ub840 \uc544\uc774\ub514\uc5b4 \ud68c\uc758\ub97c \uac70\ucce4\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc77c\uc740 \ud558\uace0 \uc2f6\uc9c0\ub9cc \uc120\ub73b \ub3c4\uc804\ud558\uc9c0 \ubabb\ud558\ub294 \ud0c0\uae43\uc758 \u2018\uace0\ubbfc\u2019\uc744 \u2018\uace0\uac1d\uc758 \uc5b8\uc5b4\u2019\ub85c \uc815\ub9ac\ud558\uace0, \u2018\uac80\uc0c9\ucc3d\u2019\uc744 \ud1b5\ud574 \ub4dc\ub7ec\ub0b8\ub2e4\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub3c4\ucd9c<\/strong>\ud588\ub2e4. \uc5ec\uae30\uc5d0 \uccad\uc18c\uc5f0\uad6c\uc18c\ub9cc\uc758 \uad50\uc721 \uacfc\uc815, \uadfc\ubb34 \ud658\uacbd, \ubc14\ub85c \uc815\uc0b0 \ub4f1 \uc2e4\uc81c\uc801\uc778 \uace0\uac1d\uc758 \ubca0\ub124\ud54f\uae4c\uc9c0 \uc5f0\uacb0\ud558\uba74\uc11c \uad6c\uccb4\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \ud655\uc815\ub418\uc5c8\ub2e4.<\/p>\n\n\n\n

\uae40\uc740\ud61c \uc544\ud2b8\ub514\ub809\ud130<\/strong>
CD, \uce74\ud53c\ub77c\uc774\ud130\uc640 \ud55c \ud300\uc744 \uc774\ub8e8\uc5b4 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \ucee8\uc149\uacfc \uba54\uc2dc\uc9c0\ub97c \uace0\ubbfc\ud558\uace0 \uc774\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud558\ub294 \uc77c\uc744 \ub9e1\uc558\ub2e4. \uc544\uc774\ub514\uc5b4\uc5d0 \ub300\ud55c \uace0\ubbfc\uc740 \ud504\ub85c\uc81d\ud2b8 \ub2e8\uacc4\ubcc4\ub85c \ub2e4\ub978\ub370, \ucd5c\uc885\uc548\uc744 \uc81c\uc548\ud560 \ub2f9\uc2dc\uc5d0\ub294 \u2018\uccad\uc18c\ub9e4\ub2c8\uc800\ub97c \uc9c1\uc5c5 \uc120\ud0dd\uc9c0\uc5d0 \ub450\ub294 \uc0ac\ub78c\ub4e4\uc740 \ub204\uad6c\uc77c\uae4c?\u2019, \u2018\uadf8\ub4e4\uc740 \uc5b4\ub5a4 \uace0\ubbfc\uc744 \ud560\uae4c?\u2019\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc0dd\uac01\ud588\ub2e4. \uc778\uc2dd\uc801 \uce21\uba74\uc5d0\uc11c \u2018\uccad\uc18c\ub9e4\ub2c8\uc800\u2019\ub77c\ub294 \uc9c1\uc5c5\uc758 \ud5c8\ub4e4\uc744 \ub0ae\ucd94\uae30 \uc704\ud574 \uc6b0\ub9ac \uac00\uae4c\uc774\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc0ac\ub78c\uc758 \ubaa8\uc2b5\uc744 \ub2f4\uace0\uc790 \ud588\ub2e4. <\/strong>
\ub9e4\ub2c8\uc800 \uc9c0\uc6d0\uc744 \uace0\ubbfc\ud558\ub294 \ubd84\ub4e4\uc774 \uad81\uae08\ud574\ud560 \ub9cc\ud55c \ub0b4\uc6a9\uc744 \uc8fc\ubcc0\uc5d0 \uc788\uc744 \uac83 \uac19\uc740 \uc0ac\ub78c\uc774 \ub2f5\ud574\uc8fc\ub294 \ubc29\uc2dd\uc774\ub77c\uba74 \ub9c8\uc74c\uc758 \uac70\ub9ac\uac10\uc744 \uc881\ud790 \uc218 \uc788\uc9c0 \uc54a\uc744\uae4c \uc2f6\uc5c8\ub2e4. \uc2e4\uc81c \uccad\uc18c\ub9e4\ub2c8\uc800\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\ubcf4\ub2c8 \uc790\uc2e0\uc73c\ub85c \uc778\ud574 \ub204\uad70\uac00\uc758 \uc9d1\uc774 \uae68\ub057\ud574\uc9c0\ub294 \uac83\uc5d0 \ubcf4\ub78c\uc744 \ub290\ub07c\uace0, \uccad\uc18c \uc790\uccb4\ub97c \uc7ac\ubbf8\uc788\uc5b4 \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\ub2e4. \ucd2c\uc601\ub3c4 \uc774 \uc810\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uccad\uc18c\ud558\ub294 \ubaa8\uc2b5\uc744 \ubc1d\uace0 \uc5d0\ub108\uc9c0 \uc788\uac8c \ub2f4\uc73c\ub824\uace0 \ud588\ub2e4.<\/p>\n\n\n\n

\uc774\uc740\uc9c0 \uc544\ud2b8\ub514\ub809\ud130<\/strong>
\uc740\ud61c\ub2d8\uacfc \ud568\uaed8 \uc544\ud2b8\ub514\ub809\ud130\ub85c \ucc38\uc5ec\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \ube44\uc8fc\uc5bc \ud1a4\uc564\ub9e4\ub108\ub97c \uae30\ud68d\ud558\ub294 \uc77c\uc744 \ub2f4\ub2f9\ud588\ub2e4. 1\ucc28 \uc2dc\uc548\uc5d0 \ub300\ud55c \uc544\uc774\ub370\uc774\uc158\uacfc \ucd5c\uc885\uc548 \ucf58\ud2f0 \uc791\uc5c5\uc5d0 \ucc38\uc5ec\ud588\ub294\ub370, \uadf8 \uacfc\uc815\uc5d0\uc11c \ubb34\uc5c7\ubcf4\ub2e4 \uba54\uc2dc\uc9c0\ub97c \uac15\uc870\ud558\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4. \uc774\ubc88 \ucea0\ud398\uc778 \ubaa9\ud45c\uc778 \u2018\uccad\uc18c\ub9e4\ub2c8\uc800 \ubaa8\uc9d1\u2019\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ub9e4\ub2c8\uc800\ub85c \uc9c0\uc6d0\ud558\ub294 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\uae30 \ub54c\ubb38\uc774\ub2e4. \uadf8\ub798\uc11c \uae31 \uc774\ucf54\ub178\ubbf8\uc758 \uc7a5\uc810\uc744 \uc9da\uc5b4\uc8fc\uace0 \uc218\uc6a9\uc790\uac00 \uacf5\uac10\ud560 \ub9cc\ud55c \uc5ec\ub7ec \uc0c1\ud669\uc744 \uc81c\uc2dc\ud558\uba70 \u2018\ub098\ub3c4 \ud574\ubcf4\uace0 \uc2f6\ub2e4\u2019 \ud639\uc740 \u2018\ub098\ub3c4 \ud560 \uc218 \uc788\uaca0\ub2e4\u2019\ub294 \uc0dd\uac01\uc774 \ub4e4 \uc218 \uc788\ub3c4\ub85d \ubc29\ud5a5\uc131\uc744 \uc7a1\uc558\ub2e4. \uccad\uc18c\uc5c5\uc5d0 \ub300\ud55c \ubd80\uc815\uc801 \uc778\uc2dd\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \u2018\ub204\uad6c\ub098(but \uc5ec\uc131 only)\u2019, \u2018\uc5b8\uc81c\ub4e0\u2019, \u2018\uc6d0\ud558\ub294 \ub9cc\ud07c\u2019\uc774\ub77c\ub294 \ud45c\ud604\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc790\uc2e0\uc774 \uc2a4\uc2a4\ub85c \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \ub2a5\ub3d9\uc801\uc774\uace0 \uc720\uc5f0\ud55c \uc5c5\ubb34<\/strong>\uc784\uc744 \ubcf4\uc5ec\uc8fc\ub824\uace0 \ud588\ub2e4.<\/p>\n\n\n\n

\uc815\ud6a8\uc778 \ubaa8\uc158 \ub514\uc790\uc774\ub108<\/strong>
\ubaa8\uc158 \ub514\uc790\uc774\ub108\ub85c TF\uc5d0 \ud569\ub958\ud588\uae30 \ub54c\ubb38\uc5d0 \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \ud6c4\ubc18 \uc791\uc5c5 \uc704\uc8fc\uc758 \uace0\ubbfc\uc744 \ub9ce\uc774 \ud588\ub2e4. \ucd08\ubc18 \ucee8\uc149 \uc81c\uc548\ubd80\ud130 \ud604\uc7a5 \ucd2c\uc601, \ucd5c\uc885 \uacb0\uacfc\ubb3c\uc758 \ud004\ub9ac\ud2f0 \uccb4\ud06c\uae4c\uc9c0 \uc2e4\uc81c \uc791\uc5c5\uc790\uc758 \uc785\uc7a5\uc5d0\uc11c \ub3c4\uc6c0\uc774 \ub420 \ub9cc\ud55c \ubd80\ubd84\uc5d0 \uc8fc\ub85c \ucc38\uc5ec\ud588\ub2e4. \uae30\ud68d \ub2e8\uacc4\uc5d0\uc11c \ud300\uacfc \ud568\uaed8 \uba54\uc2dc\uc9c0\ub97c \ube44\uc8fc\uc5bc\ub85c \ud45c\ud604\ud558\ub294 \ubc29\ubc95\uc744 \uad6c\uc0c1\ud588\uace0, \ucd2c\uc601 \ud604\uc7a5\uc5d0\uc11c\ub294 \ud300\uc744 \ub3c4\uc640 \ud6c4\ubc18 \uc791\uc5c5 \uc2dc \uace0\ub824\ud574\uc57c \ud560 \uc810\uc5d0 \ub300\ud55c \ub514\ub809\ud305\uc744 \uc9c4\ud589\ud588\ub2e4. \ub9c8\uc9c0\ub9c9 \ud3b8\uc9d1 \ub2e8\uacc4\uc5d0 \ud574\ub2f9\ud558\ub294 \ud3ec\uc2a4\ud2b8 \ud504\ub85c\ub355\uc158 \ub54c\ub294 \ubcf4\ub2e4 \ub514\ud14c\uc77c\ud55c \ud53c\ub4dc\ubc31\uc744 \uc8fc\uae30 \uc704\ud574 \ub178\ub825\ud588\ub2e4.
\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ub2e8\uc21c\ud788 \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc2dc\ud558\uace0, \ud53c\ub4dc\ubc31\uc744 \uacf5\uc720\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc601\uc0c1 \uc791\uc5c5\uc790\uc758 \uad00\uc810\uc5d0\uc11c \ubb34\uc5c7\uc744 \uc804\ub2ec\ud560 \uc218 \uc788\uc744\uc9c0 \uae4a\uc774 \uc0dd\uac01\ud558\ub294 \uc2dc\uac04<\/strong>\uc774\uc5c8\ub2e4. \uc601\uc0c1\uc758 \ud575\uc2ec \uba54\uc2dc\uc9c0\ub97c \uccad\uc18c\ub9e4\ub2c8\uc800\uc758 \ubaa9\uc18c\ub9ac\ub97c \ud1b5\ud574 \uc9c1\uc811 \ub4e4\ub824\uc8fc\uae38 \uc6d0\ud588\ub358 \uace0\uac1d\uc0ac \ub2c8\uc988\uc5d0 \ub9de\ucdb0 \u2018Q&A\u2019\ub77c\ub294 \ucee8\uc149\uc774 \ucd5c\uc885 \uacb0\uc815\ub41c \ud6c4, \uc9c8\ubb38\ud558\ub294 \uc0ac\ub78c\uacfc \ub300\ub2f5\ud558\ub294 \uc0ac\ub78c\uc758 \ubaa9\uc18c\ub9ac\ub97c \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \ubcf4\uc5ec\uc904\uc9c0 \uc9d1\uc911\uc801\uc73c\ub85c \uace0\ubbfc\ud588\ub2e4. \ucd2c\uc601 \ud604\uc7a5\uc5d0\uc11c\ub3c4 \uadf8\ub798\ud53d\uc774 \uc5b4\ub5bb\uac8c \ud569\uc131\ub420\uc9c0 \uba38\ub9bf\uc18d\uc5d0 \uadf8\ub824\ubcf4\uba70 \uac10\ub3c5\ub2d8\uacfc \ub17c\uc758\ud574 \uce74\uba54\ub77c \uc575\uae00\uc744 \ubc14\uafb8\uac70\ub098 \ubaa8\ub378\uc758 \uc704\uce58\ub97c \uc62e\uae30\ub294 \ub4f1 \uc774\ud6c4 \ud6c4\ubc18 \uc791\uc5c5\uc774 \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ub420 \uc218 \uc788\ub3c4\ub85d \ucd2c\uc601\ubcf8\uc744 \ub2e4\ub4ec\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uac00\uc7a5 \ub9ce\uc774 \uace0\ubbfc\ud588\ub358 \ubd80\ubd84\uacfc \uc774\ub97c \ud1b5\ud574 \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\uc11c\uc720\ud604 \uce74\ud53c\ub77c\uc774\ud130<\/strong>
\u2018\uae31 \uc7a1\u2019\uc774\ub77c\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \u2018\uccad\uc18c\u2019\ub77c\ub294 \uace0\uc815\uad00\ub150\uc774 \uac15\ud55c \uc9c1\uc885\uc744 \uc5b4\ub5bb\uac8c \uc811\ubaa9\uc2dc\ud0ac \uac83\uc778\uac00\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc811\uadfc\ud574\ubcf4\uace0\uc790 \ud588\ub2e4. \ucd5c\uc885 \uacb0\uacfc\ubb3c\uc774 \uc815\ub9ac\ub418\ub294 \uacfc\uc815\ubcf4\ub2e4 \uadf8 \uc55e\uc5d0 \uc544\uc774\ub514\uc5b4\uc758 \ubc29\ud5a5\uc131\uc744 \uc815\ud558\ub294 \ub2e8\uacc4\uc5d0 \uc8fc\ub85c \ud22c\uc785\ub418\uc5c8\ub294\ub370, \uadf8\ub798\uc11c \ub354 \ub2e4\uc591\ud55c \ubc29\ud5a5\uc73c\ub85c \uc811\uadfc\ud574\ubcfc \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub418\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \u2018\uccad\uc18c\u2019, \u2018\ubd80\uc5c5\u2019, \u2018\ub3c8\u2019\uc774\ub77c\ub294 \uc0dd\uac01\ubcf4\ub2e4 \ubbfc\uac10\ud55c \uc0dd\ud65c \ud0a4\uc6cc\ub4dc\ub97c \ubd88\ud3b8\ud558\uc9c0 \uc54a\uace0 \ubd80\ub2f4\uc2a4\ub7fd\uc9c0 \uc54a\uac8c \uc804\ub2ec\ud558\uae30 \uc704\ud55c \uace0\ubbfc\uc758 \uacfc\uc815\uc774 \uac1c\uc778\uc801\uc73c\ub85c \ud070 \uc758\ubbf8\uac00 \uc788\uc5c8\ub2e4. \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc\ub97c \uba4b\uc788\uac8c \ud3ec\uc7a5\ud558\uae30\ubcf4\ub2e4 \uc2e4\uc81c \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc2e0\uc758 \uc77c, \uc790\uc2e0\uc758 \uc774\uc57c\uae30\ub77c\uace0 \ub290\ub084 \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \uacfc\uc815\uc5d0\uc11c \uc6b0\ub9ac\uc758 \uc544\uc774\ub514\uc5b4\uac00 \ub2e8\uc9c0 \uace0\uac1d\uc0ac\uc758 \ub9cc\uc871\ub9cc\uc744 \uc704\ud55c \uac83\uc774 \uc544\ub2c8\ub77c, \ubaa8\ub450\uc758 \ub354 \ub098\uc740 \uc0dd\ud65c\uc744 \uc704\ud55c \uac83<\/strong>\uc784\uc744 \uae68\ub2eb\uace0 \uc0c8\ub85c\uc6b4 \ubcf4\ub78c\uc744 \ub290\uaf08\ub2e4.<\/p>\n\n\n\n

\uc815\ud6a8\uc778 \ubaa8\uc158 \ub514\uc790\uc774\ub108<\/strong>
\ud504\ub85c\uc81d\ud2b8 \ucd08\ubc18\uc5d0\ub294 TF \ubaa8\ub450\uac00 \u2018\uccad\uc18c\u2019\ub77c\ub294 \ub2e8\uc5b4\uc5d0 \uc9d1\uc911\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uac01\ud558\ub294 \uccad\uc18c\uc5d0 \ub300\ud55c \ubd80\uc815\uc801 \uc774\ubbf8\uc9c0\ub97c \uc5b4\ub5bb\uac8c \ud0c8\ud53c\ud560 \uac83\uc778\uc9c0 \uace0\ubbfc\ud558\ub294 \ub370 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub4e4\uc600\uc9c0\ub9cc, \uc218\ub9ce\uc740 \ub370\uc774\ud130\uac00 \uc6b0\ub9ac\uc758 \uc608\uc0c1\uacfc \ub2ec\ub9ac \uccad\uc18c\uc5c5\uc5d0 \ub300\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc778\uc2dd\uc774 \uac1c\uc120\ub418\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uace0, \uc774\ud6c4 \ube60\ub974\uac8c \ubc29\ud5a5\uc744 \ud2c0\uc5b4 \uccad\uc18c\uac00 \uc5ec\ub7ec \ubd80\uc5c5 \uc911 \ud558\ub098\ub77c\ub294 \ucee8\uc149\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc815\ub9ac\ud574 \ub098\uac14\ub2e4. \ubd80\uc815\uc801 \uc774\ubbf8\uc9c0\ub97c \uc9c0\uc6b8 \uc218 \uc788\ub294 \ubc29\ubc95\ubcf4\ub2e4 \uccad\uc18c\ub9e4\ub2c8\uc800\uac00 \ub358\uc9c0\ub294 \ubd80\uc5c5\uc758 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \ubcf4\uc870\ud574\uc904 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc<\/strong>\ud588\uace0, \uadf8 \uacb0\uacfc \ud14d\uc2a4\ud2b8 \uadf8\ub798\ud53d\uc774 \uc778\ubb3c\uacfc \uacf5\uac04\uc5d0 \ud568\uaed8 \ub179\uc544 \ub4e4\uc5b4 \uccad\uc18c\ub9e4\ub2c8\uc800\uc758 \ubaa9\uc18c\ub9ac\ub97c \ud655\uc2e4\ud558\uac8c \uc804\ub2ec\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc644\uc131\ub410\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ud1b5\ud574 \uc544\uc9c1 \uc881\uc740 \uc2dc\uc57c\uc5d0 \uac07\ud600 \uc788\ub294 \uc790\uc2e0\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uace0, \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \uac83\uc744 \ubcf4\uace0 \ub290\ub07c\uba70 \uc0dd\uac01\uc758 \ubc94\uc704\ub97c \ub113\ud600\uc57c\uaca0\ub2e4\uace0 \ub2e4\uc9d0\ud558\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\ub2e4.<\/p>\n\n\n\n

\uc774\uc740\uc9c0 \uc544\ud2b8\ub514\ub809\ud130<\/strong>
\ucea0\ud398\uc778\uc758 \uac00\uc7a5 \ud070 \ubaa9\uc801\uc740 \uccad\uc18c\ub9e4\ub2c8\uc800 \ubaa8\uc9d1\uc774\uc5c8\uc9c0\ub9cc \ube0c\ub79c\ub4dc\uc758 \uccab \ubc88\uc9f8 TVC\uc600\ub358 \ub9cc\ud07c, \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac\uc801 \uc774\uc6a9\uc790\uc778 \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \ub3d9\uc2dc\uc5d0 \ub178\ucd9c\ub41c\ub2e4\ub294 \uc810\ub3c4 \uc8fc\uc694 \ud3ec\uc778\ud2b8\ub85c \uc791\uc6a9\ud588\ub2e4. \uba54\uc2dc\uc9c0\uc640 \uc774\ubbf8\uc9c0\ub97c \ubcf4\uc5ec\uc904 \ub54c\ub3c4 \uc591\ucabd \ubaa8\ub450\ub97c \uace0\ub824\ud574\uc57c \ud588\ub294\ub370, \uc608\ub97c \ub4e4\uc5b4 \ucda4\ucd94\uba74\uc11c \uc990\uac81\uac8c \uccad\uc18c\ud558\ub294 \uc7a5\uba74\uc774 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uace0\uac1d \uc785\uc7a5\uc5d0\uc11c \ub108\ubb34 \uacfc\ud558\uac8c \ub290\uaef4\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ub3d9\uc791\uc758 \uac15\uc57d \uc870\uc808\ub3c4 \uc138\uc2ec\ud558\uac8c \uc2e0\uacbd \uc37c\ub2e4. TV\uc758 \ub9e4\uccb4\uc801 \ud2b9\uc131\uc774 \ucf58\ud150\uce20 \ub514\ud14c\uc77c\uc5d0 \ub07c\uce58\ub294 \uc601\ud5a5\uc744 \ubab8\uc18c \uacbd\ud5d8\ud55c \uae30\ud68c<\/strong>\uc600\ub2e4. \ub610 15\ucd08, 30\ucd08 \ubd84\ub7c9\uc758 \uc9e7\uc740 \uc601\uc0c1\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc95\ub3c4 \ubc30\uc6b8 \uc218 \uc788\uc5c8\uc73c\uba70, \uc601\uc0c1\uc758 \ud575\uc2ec\uc801\uc778 \ubd80\ubd84\uc744 \uce90\uce58\ud558\uace0 \uc804\ub7b5\uc801\uc73c\ub85c \uad11\uace0\uc8fc\ub97c \uc124\ub4dd\ud558\ub294 \uac83\uc774 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ud560\uc774 \uc544\ub2d0\uae4c \ud558\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\ud558\ubcd1\uc544 PM<\/strong>
\uc774\ubc88\uc5d0 \uc81c\uc791\ud55c TVC\ub294 \uc9c0\uc0c1\ud30c \ubc29\uc1a1\uacfc \uc628\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud574 \ubc29\uc601 \uc911\uc774\ub2e4. \uccad\uc18c\uc5f0\uad6c\uc18c \ub0b4\ubd80\uc5d0\uc11c\ub3c4 \uc804\uc0ac \uc2dc\uc0ac\ud68c\ub97c \ud558\uace0 \uad6c\uc131\uc6d0\ub4e4\uc758 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc5bb\uc5c8\ub2e4\uace0 \ub4e4\uc5c8\ub2e4. \ub77c\uc774\ube0c \uc774\ud6c4\uc5d0\ub294 \uc2e4\uc81c \uc571 \uc124\uce58\ub098 \ucffc\ub9ac\ub3c4 \uaf64 \ub192\uc740 \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4. \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \ub300\uccb4\uc801\uc73c\ub85c \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uace0\uac1d\uc0ac\uc758 \ud3c9\uac00\uac00 \uc788\uc5c8\uace0, \ubb34\uc5c7\ubcf4\ub2e4 \uc720\uae30\uc801\uc778 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub9c8\ubb34\ub9ac\uae4c\uc9c0 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\uce5c \ucea0\ud398\uc778<\/strong>\uc774\uc5c8\uae30\uc5d0 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud070 \uc131\ucde8\uac10\uacfc \uc5f0\ub300\uac10\uc744 \ub290\ub084 \uc218 \uc788\ub294 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.<\/p>\n\n\n\n

\uc815\ud6a8\uc778 \ubaa8\uc158 \ub514\uc790\uc774\ub108<\/strong>
\ubaa8\uc158\uadf8\ub798\ud53d\uc774 \uba54\uc778\uc778 \ud504\ub85c\uc81d\ud2b8\ub294 \uc544\ub2c8\uc9c0\ub9cc TVC\ub97c \ubaa8\uc158 \ub514\uc790\uc774\ub108\uc758 \uc2dc\uac01\uc5d0\uc11c \ubc14\ub77c\ubcf4\uba74 \ub354 \uc7ac\ubc0c\ub294 \uacb0\uacfc\ubb3c\uc744 \uc5bb\uc744 \uc218 \uc788\uc9c0 \uc54a\uc744\uae4c \ud558\ub294 \uc0dd\uac01\uc73c\ub85c \uc990\uac81\uac8c \ucc38\uc5ec\ud588\ub2e4. TVC\ub294 \uadf8\ub798\ud53d \ud45c\ud604\uc5d0 \uc788\uc5b4\uc11c \uc0c1\ub300\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud560 \uc810\uc774 \ub9ce\uc544 \ubaa8\uc158\uadf8\ub798\ud53d\uc5d0 \ube44\ud574 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uae30\uac00 \uc5b4\ub824\uc6b4\ub370, \uc774\ubc88\uc5d0 \uc774\ub7ec\ud55c \ubd80\ubd84\uc744 \uac1c\uc120\ud574\ubcf4\uace0\uc790 \ub098\ub984\ub300\ub85c \uc2dc\ub3c4\ud55c \uac83\ub4e4\uc774 TF\uc5d0 \uc870\uae08\uc774\ub098\ub9c8 \ubcf4\ud0ec\uc774 \ub418\uc5c8\uc73c\uba74 \ud558\ub294 \ubc14\ub78c\uc774\ub2e4. \ud504\ub85c\uc81d\ud2b8\uac00 \ub05d\ub09c \ud6c4 CD\ub2d8\uc774 “\uc624\ub7ab\ub3d9\uc548 \ube44\uc2b7\ud55c \ud658\uacbd\uc5d0\uc11c \uc601\uc0c1\uc744 \ub9cc\ub4e4\ub2e4 \ubcf4\ub2c8 \ud480\uc5b4 \ub098\uac00\ub294 \uacfc\uc815\uc5d0\uc11c\ub3c4 \ub298 \ube44\uc2b7\ud55c \uc0dd\uac01\uc744 \ubc18\ubcf5\ud574 \uc654\ub358 \uac83 \uac19\ub2e4. \uadf8\ub7f0\ub370 \uc774\ubc88\uc5d0 \ud6a8\uc778\ub2d8\uc744 \ud1b5\ud574 \uc791\uc5c5\uc790\uc758 \uc774\uc57c\uae30\ub97c \ub4e3\uace0 \ubcf4\ub2e4 \ub113\uc740 \uc2dc\uc57c\ub85c \ubc14\ub77c\ubcfc \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4\u201d\uace0 \ub9d0\uc500\ud574\uc8fc\uc2e0 \uac8c \ub9c8\uc74c\uc5d0 \ub9ce\uc774 \ub0a8\uc558\ub2e4. \ubaa8\ub4e0 \uc544\uc774\ub514\uc5b4\uac00 \uaf2d \uacb0\uacfc\ub85c \ub9cc\ub4e4\uc5b4\uc838\uc57c\ub9cc \uc758\ubbf8\ub97c \uac00\uc9c0\ub294 \uac8c \uc544\ub2c8\ub77c, \ubaa8\uc158 \ub514\uc790\uc774\ub108\ub85c\uc11c \ud568\uaed8\ud558\ub294 \ub3d9\ub8cc\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud55c \uc601\ud5a5\ub825\uc744 \ubbf8\uce58\ub294 \uac83\ub3c4 \uc758\ubbf8 \uc788\ub294 \uc77c<\/strong>\uc774\ub77c\ub294 \uac78 \uae68\ub2eb\uace0 \ub354\uc6b1 \ub178\ub825\ud574\uc57c\uaca0\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4.<\/p>\n\n\n\n

\uae40\uc740\ud61c \uc544\ud2b8\ub514\ub809\ud130 <\/strong>
\uc774\ubc88 \ucea0\ud398\uc778\uc740 \ube44\uad50\uc801 \ubaa9\ud45c\uac00 \uba85\ud655\ud55c \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. \ud568\uaed8 \uc77c\ud560 \ub9e4\ub2c8\uc800\ub97c \ubaa8\uc9d1\ud558\ub294 \uac83. TV\uac00 \uc8fc \ub9e4\uccb4\uc600\uc9c0\ub9cc \uc18c\uc218 \ud0c0\uae43\uc5d0\uac8c \ud2b9\uc815 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574\uc57c \ud558\ub294 \uc601\uc0c1\uc774\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub354 \ub9ce\uc774 \uace0\ubbfc\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\ub2e4. \uadf8\ub798\uc11c \ud0c0\uae43 \uc5f0\ub839\ub300 \uc911 \uccad\uc18c\ub9e4\ub2c8\uc800 \ud639\uc740 \u2018\uae31 \uc7a1\u2019\uc744 \uace0\ub824\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uccad\uc18c\ub9e4\ub2c8\uc800\uc5d0 \ub3c4\uc804\ud558\uac8c \ud558\ub294 \uac83\uc73c\ub85c \ubbf8\uc158\uc744 \ub2e4\ub4ec\uace0, \uc2e4\uc81c \uc561\uc158\uc744 \uc720\ub3c4\ud558\ub294 \ub514\uc9c0\ud138 \uc18c\uc7ac\ub85c\ub3c4 \ud65c\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \uc18c\uad6c\uc810\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uac00\uc9c0 \uc601\uc0c1\uc744 \uac1c\ubc1c\ud588\ub2e4. \uc8fc\uc5b4\uc9c4 \uacfc\uc81c\ub97c \uba85\ud655\ud558\uac8c \ud574\uc11d\ud558\uace0, \uc5b4\ub5a4 \uc758\ubbf8\ub85c\ub294 \uae30\ubcf8\uc5d0 \ucda9\uc2e4\ud55c \uac83\uc774 \uc88b\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c8\ub2e4<\/strong>\uace0 \uc0dd\uac01\ud55c\ub2e4. <\/p>\n\n\n\n

\uc774\uc740\uc9c0 \uc544\ud2b8\ub514\ub809\ud130<\/strong>
\uc81c\uc548 \ub2e8\uacc4\ubd80\ud130 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \uace0\ubbfc\ud558\uace0, \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c\ub3c4 \uc801\uadf9\uc801\uc73c\ub85c \uc758\uacac\uc744 \ub0c8\ub358 \uac83\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \uacb0\uacfc\ub3c4 \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ubb34\ub9ac\ub41c \ud504\ub85c\uc81d\ud2b8\uc600\ub358 \uac83 \uac19\ub2e4. \ub178\ub825\ud55c \ub9cc\ud07c \uace0\uac1d\uc0ac\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uac8c \ub418\uc5b4 \ubfcc\ub4ef<\/strong>\ud588\uace0, \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ub2e4\uc74c \ud504\ub85c\uc81d\ud2b8\ub3c4 BAT\uc640 \ud568\uaed8 \ud558\uace0 \uc2f6\ub2e4\ub294 \uc758\uc0ac\ub97c \ubc1d\ud614\uc744 \ub54c \uc815\ub9d0 \uae30\ubee4\ub358 \uae30\uc5b5\uc774 \ub09c\ub2e4.<\/p>\n\n\n\n

\n\n\n\n

CREDITS<\/strong>
Client : Cleaning Lab<\/p>\n\n\n\n

Agency : BAT
Project Director : Junkyu Park
Project Manager : Byeogah Ha
Creative Director : Yuri Oh
Copywriter : Yuhyeon Seo
Art Director : Eunhea Kim, Eunji Lee
Motion Graphic Designer : Hyoin Jeong 
Project Period : 2021<\/p>\n\n\n\n

Instagram : @bat_0fficial
Facebook : @brandarchetype<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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