{"id":5059,"date":"2021-05-10T18:30:00","date_gmt":"2021-05-10T09:30:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=5059"},"modified":"2026-03-06T15:14:37","modified_gmt":"2026-03-06T06:14:37","slug":"63","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/63\/","title":{"rendered":"<\uc0bc\uc131\uc0dd\uba85> ‘\ud788\ub9bf’ \uc18c\uc15c IMC \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

\uc0bc\uc131\uc0dd\uba85 ‘\ud788\ub9bf’ \ud589\ubcf5\ud560\ub7a9<\/strong><\/h3>\n\n\n\n

\u2018\ud788\ub9bf\u2019\uc740 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc744 \ud0c0\uae43\uc73c\ub85c \uc9c1\uc7a5\uc0dd\ud65c\uc758 \ud76c\ub85c\uc560\ub77d\uc744 \uacf5\uc720\ud558\uace0 \uc2e0\ubc15\ud55c \uc194\ub8e8\uc158 \uc81c\uacf5\uc73c\ub85c \uc9c1\uc7a5\uc778\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uce90\uc8fc\uc5bc \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud558\ub294 \uc0bc\uc131\uc0dd\uba85\uc758 SNS\ucc44\ub110\uc774\ub2e4. \uae08\uc735, \ubcf4\ud5d8 \ub4f1\uc758 \uc815\ubcf4\uc131 \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud558\ub294 \uc0bc\uc131\uc0dd\uba85\uc758 \uacf5\uc2dd SNS\ucc44\ub110\uacfc \ub2ec\ub9ac \ud788\ub9bf\uc740 \u2018\uc9c0\uc18d\uac00\ub2a5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud55c \ucf58\ud150\uce20 \uc5f0\uad6c\uc18c, \ud589\ubcf5\ud560\ub7a9\u2019\uc744 \ucf58\uc149\ud2b8\ub85c \ud3b8\uc548\ud558\uace0 \uc704\ud2b8 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud55c\ub2e4.\u00a0<\/p>\n\n\n\n

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Editor<\/mark><\/em> <\/strong>\uc784\uc7ac\uc6d0
Interviewees<\/mark><\/em><\/strong> AE \ucd5c\uc138\uba85, CD \uc624\uc720\ub9ac, \ub514\uc790\uc774\ub108 \uc8fc\uc601\uc9c4<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BAT\ub294 \ud788\ub9bf \ucc44\ub110(\uc774\ud6c4 \ud788\ub9bf)\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ubcf4\ub2e4 \uba85\ud655\ud788 \uc815\uc758\ud560 \uc218 \uc788\ub3c4\ub85d \uc0c8\ub85c\uc6b4 \ucf58\uc149\ud2b8\ub97c \uc81c\uc548\ud558\uace0, \uc628\ub77c\uc778 \ucc44\ub110\ubcc4 \ud2b9\uc131\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uc5ec \uc18c\uc15c \uae30\ubc18\uc758 IMC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub2e4. \ucf58\uc149\ud2b8 \ub3c4\ucd9c\ubd80\ud130 \ucf58\ud150\uce20 \uc81c\uc791, \uc774\uc288\ud654\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc0bc\uc131\uc0dd\uba85 \ud788\ub9bf \ud504\ub85c\uc81d\ud2b8\ub97c TF\ud300\uc758 \uc0dd\uc0dd\ud55c \ubaa9\uc18c\ub9ac\ub85c \ub4e4\uc5b4\ubcf8\ub2e4. <\/p>\n\n\n\n

Mission \ud788\ub9bf\uc758 What to say\ub97c \uc815\uc758\ud558\ub2e4 – \u201c\ud589\ubcf5\ud558\uc9c0 \uc54a\uc740 \uc9c1\uc7a5\uc778\ub4e4\uc758 \ud589\ubcf5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud558\uc5ec\u201d<\/strong><\/p>\n\n\n\n

\uc9c0\ub09c\ud574 \ub7f0\uce6d\ud55c \ud788\ub9bf\uc758 SNS \ucc44\ub110\uc740 \uc2e4\uc81c \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uc18c\uac1c\uac00 \uc544\ub2cc, \uc0c8\ub85c\uc6b4 \ud0c0\uae43\uce35\uc778 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0\uac8c \uc0bc\uc131\uc0dd\uba85\uc758 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uc640 \uac00\uce58\ub97c \uc804\ub2ec\ud558\ub294 \ubaa9\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc, \ucf58\ud150\uce20\ub97c \ud558\ub098\ub85c \ubb36\uc744 \uc218 \uc788\ub294 \ucf58\uc149\ud2b8\uc640 \ucc44\ub110\uc758 \uc815\uccb4\uc131\uc774 \ubaa8\ud638\ud558\ub2e4\ub294 \ub0b4\ubd80 \ubd84\uc11d\uc774 \uc788\uc5c8\uace0 \ucc44\ub110\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubaa9\ud45c\ub9c8\uc800 \ub69c\ub837\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud669\uc774\uc5c8\ub2e4. BAT\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc5d0\uac8c \ud788\ub9bf \ucc44\ub110\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc54c\ub9b4 \uc218 \uc788\ub294 \ucf58\ud150\uce20 \uc81c\uc791\uacfc \uc774\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ubb36\uc744 \uc218 \uc788\ub294 \ucf58\uc149\ud2b8 \ub3c4\ucd9c\uc744 \uace0\ubbfc\ud588\ub2e4. <\/p>\n\n\n\n

BAT\ub294 \ud788\ub9bf \ucc44\ub110\uc774 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\ub4e4\uc758 \uc9c1\uc7a5\uc0dd\ud65c \uace0\ubbfc\uc744 \ub098\ub20c \uc218 \uc788\ub294 \uacf5\uac04\uc774\uc790, \ub2e8\uc21c\ud788 \uace0\ubbfc\uc744 \ub4e3\uace0 \uacf5\uac10\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc720\ucf8c\ud55c \uc194\ub8e8\uc158\uacfc \uc2e4\uc9c8\uc801\uc778 \uc870\uc5b8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \u2018\ucf58\ud150\uce20 \ud50c\ub7ab\ud3fc\u2019\uc744 \uc81c\uc548\ud588\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\ub4e4\uc758 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud574, \u2018\ud589\ubcf5\ud558\uc9c0 \uc54a\uc740 \uc9c1\uc7a5\uc778\ub4e4\uc758 \ud589\ubcf5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud55c \ucf58\ud150\uce20 \uc5f0\uad6c\uc18c, \ud589\ubcf5\ud560\ub7a9\u2019 \uc774\ub77c\ub294 \ub124\uc774\ubc0d\uc744 \uc81c\uc548\ud558\uace0 \ucf58\uc149\ud2b8\ub97c \uace0\ub3c4\ud654\ud558\ub294 \uacfc\uc815\uc744 \uac70\ucce4\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Strategy 1. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc758 \uace0\ubbfc\uc5d0 \uadc0 \uae30\uc6b8\uc774\ub2e4 <\/strong><\/p>\n\n\n\n

\ubcf8\uaca9\uc801\uc778 \ucf58\ud150\uce20 \uc81c\uc791\uc5d0 \uc55e\uc11c \ud788\ub9bf \ucc44\ub110\uc758 \uc8fc\uc694 \ud0c0\uae43\uc778 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ub192\uc774\uae30 \uc704\ud574 \ud0c0\uae43 \ubd84\uc11d\uc774 \uc120\ud589\ub410\ub2e4. \ud589\ubcf5\ud560\ub7a9\uc5d0\uc11c \uc81c\uc791\ud558\ub294 \ucf58\ud150\uce20\uac00 \ud788\ub9bf\uc758 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4 \uac1c\ubc1c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9cc\ud07c \uc9c1\uc7a5\uc778\ub4e4\uc774 \uad00\uc2ec \uac00\uc9c8 \ub9cc\ud55c \uc774\uc57c\uae30\ub294 \ubb34\uc5c7\uc778\uc9c0 \uc18c\uc2a4\ub97c \ucc3e\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud588\ub2e4. BAT\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\ub4e4\uc774 \uc5b4\ub5a4 \uace0\ubbfc\uc744 \uac16\uace0 \uc77c\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \u2018\uc9c1\uc7a5\uc0dd\ud65c \ud574\uc6b0\uc18c\u2019\ub97c \uae30\ud68d\ud588\ub2e4. \uc9c1\uc7a5\uc778\ub4e4\uc774 \uace0\ubbfc\uacfc \uac71\uc815\uc744 \ud5c8\uc2ec\ud0c4\ud68c\ud558\uac8c \ud138\uc5b4\ub193\uc744 \uc218 \uc788\ub294 \uc77c\uc885\uc758 \u2018\ub300\ub098\ubb34 \uc232\u2019 \uac19\uc740 \uacf5\uac04\uc73c\ub85c \ud575\uc2ec \ud0c0\uae43\uc758 \uc8fc\uc694 \uace0\ubbfc\uc744 \ub4e4\uc5ec\ub2e4\ubcf4\uace0 \ucd94\ud6c4 \ud788\ub9bf \ucc44\ub110\uc758 \ucf58\ud150\uce20 \uc18c\uc2a4\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud568\uc774\uc5c8\ub2e4. <\/p>\n\n\n

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‘\uc9c1\uc7a5\uc0dd\ud65c \ud574\uc6b0\uc18c’ SNS \ucf58\ud150\uce20 \uc0d8\ud50c \uc608\uc2dc<\/figcaption><\/figure><\/div>\n\n
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\ud589\ubcf5\ud560\ub7a9 ‘\uc9c1\uc7a5\uc0dd\ud65c \ud574\uc6b0\uc18c’ \ud648\ud398\uc774\uc9c0 \ud654\uba74<\/figcaption><\/figure><\/div>\n\n\n

Strategy 2. \uc628\ub77c\uc778 \ucc44\ub110\ubcc4 \ud2b9\uc131\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub2e4<\/strong><\/p>\n\n\n\n

BAT\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc720\ud29c\ube0c\uc5d0\uc11c \ubc1c\ud589\ub418\ub294 \ucf58\ud150\uce20\uc758 \uc544\uce74\uc774\ube59 \ucc44\ub110\ub85c \uc6b4\uc601\ub418\uc5b4 \uc628 \ud788\ub9bf\uc758 \uc6f9\ud398\uc774\uc9c0\uc5d0 \uc8fc\ubaa9\ud588\ub2e4. \uc6f9\ud398\uc774\uc9c0\ub97c \uc911\uc2ec\uc73c\ub85c \ud0c0\uae43\uacfc \uc9c1\uc811\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub294 \uc6f9 \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\uace0, \uc774\ub97c \uac01 \ucc44\ub110\uc758 \ud2b9\uc131\uc5d0 \ub9de\uac8c \ucf58\ud150\uce20\ud654\ud558\ub294 \uc804\ub7b5\uc744 \uc138\uc6e0\ub2e4. \uc774\ub97c \uc704\ud574 \u2018\ucf58\ud150\uce20 \uc5f0\uad6c\uc18c\u2019\ub77c\ub294 \ud14c\ub9c8\uc5d0 \ub9de\ucdb0 \uae30\uc874 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub9ac\ub274\uc5bc\ud558\uace0 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc0c8\ub85c\uc774 \uad6c\uc0c1\ud588\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n
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\ud788\ub9bf \uacf5\uc2dd \ud648\ud398\uc774\uc9c0 BRAND \uce74\ud14c\uace0\ub9ac \ud654\uba74<\/figcaption><\/figure><\/div>\n\n\n

Strategy 3. \ucc44\ub110\uc758 Look & Feel \uc644\uc131\ub3c4\ub97c \ub192\uc774\ub2e4<\/strong><\/p>\n\n\n\n

\ud788\ub9bf\uc758 \uae30\uc874 \ucc44\ub110\uc740 \uc8fc\ub85c \ub85c\uace0\uc640 \uce90\ub9ad\ud130 \uc2ac\ub9ac*\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc774\ub904\uc9c0\uace0 \uc788\uc5c8\ub2e4. BAT\ub294 \uc628\ub77c\uc778 \ucc44\ub110\ubcc4\ub85c \ub2e4\ub974\uac8c \uc801\uc6a9\ub418\ub294 \ucf58\ud150\uce20\uc758 \ub2e4\uc591\ud654\uc640 \ub192\uc740 \uc644\uc131\ub3c4\ub97c \ucd94\uad6c\ud558\ub294 \ud55c\ud3b8, \ub514\uc790\uc778\uc744 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc\ub85c \ud1b5\uc77c\uac10 \uc788\uac8c \ubb36\uc5b4\uc8fc\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4. \uc2dc\uc778\uc131\uc774 \ub2e4\uc18c \ubd80\uc871\ud588\ub358 \uae30\uc874 \ub85c\uace0\ub294 \uc11c\uccb4 \ud2b9\uc720\uc758 \uce90\ub9ad\ud130\uc131\uc744 \uc0b4\ub9ac\uace0 \ub450\uaed8\ub97c \uc870\uc815\ud558\uc5ec \ubb34\uac8c\uac10 \uc788\uac8c \ub9ac\ub274\uc5bc\ud588\ub2e4. \ub610\ud55c \uc2ac\ub9ac \uce90\ub9ad\ud130\uc758 \ud65c\uc6a9\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \ud615\ud0dc\ub97c \ub2e4\ub4ec\ub294 \uacfc\uc815\uc744 \uac70\uccd0 \uc0c8\ub85c\uc6b4 \ub4dc\ub85c\uc789 \uac00\uc774\ub4dc\ub97c \uc804\ub2ec\ud588\ub2e4. \uc774\ub807\uac8c \ub9ac\ub274\uc5bc\ud55c \ube0c\ub79c\ub4dc \uc5d0\uc14b\uc740 \u2018\uc9c1\uc7a5\ub3d9\ub8cc\u2019, \u2018\uc9c1\uc7a5\uce5c\uad6c\u2019\ub77c\ub294 \ucf58\uc149\ud2b8\uc5d0 \ub9de\ucdb0 \uc9c0\ub098\uce58\uac8c \ubb34\uac81\uac70\ub098 \uac00\ubccd\uc9c0 \uc54a\ub3c4\ub85d \uade0\ud615\uc744 \ub9de\ucd94\uace0, \uce5c\uadfc\ud568\uacfc \ud3b8\uc548\ud55c \uc774\ubbf8\uc9c0\ub97c \uc8fc\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. <\/p>\n\n\n\n

*\uc2ac\ub9ac? \uc9c1\uc7a5\uc778\ub4e4\uc744 \uc704\ud55c \ud589\ubcf5\ud560\ub7a9(LAB) \ucf58\ud150\uce20\ub97c \uc5f0\uad6c\ud558\ub294 \uc0bc\uc131\uc0dd\uba85 \ud788\ub9bf\uc758 \ubbf8\uc5b4\ucea3 \uc5f0\uad6c\uc6d0 \uce90\ub9ad\ud130<\/mark><\/p>\n\n\n\n

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\ube0c\ub79c\ub4dc \uc5d0\uc14b \ub9ac\ub274\uc5bc \uacfc\uc815\uc5d0\uc11c \uc81c\uc548\ud55c \ub85c\uace0\uc640 \uce90\ub9ad\ud130 ‘\uc2ac\ub9ac’<\/figcaption><\/figure>\n\n\n\n
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Result<\/strong><\/p>\n\n\n\n

\uc9c1\uc7a5\uc0dd\ud65c \ud574\uc6b0\uc18c\uc5d0 \uc81c\ubcf4\ub41c \uace0\ubbfc \uc0ac\uc5f0\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub86d\uac8c \ucc3d\uc791\ud55c \u2018\ud574\uc6b0\uc18c\uc124\u2019<\/strong>, \uc9c1\uc7a5\uc778\ub4e4\uc758 \uace0\ubbfc\uc744 \ub4e4\uc5b4\uc8fc\ub294 \uc720\ud29c\ube0c \uc2dc\ub9ac\uc988\ubb3c \u2018\ub9e4\uc6b0 \ud2b9\ubcc4\ud55c Bar. \ub9d0\ud574Bar<\/strong>\u2019\ub294 \u2018\uc9c1\uc7a5\uc0dd\ud65c \uc194\ub8e8\uc158 \ud50c\ub7ab\ud3fc\u2019\uc774\ub77c\ub294 \uc218\uc2dd\uc5b4\uc5d0 \uac78\ub9de\uac8c \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc628\ub77c\uc778 \ucc44\ub110\uc758 \uc131\uaca9\uc5d0 \ub9de\ucdb0 \uae30\ud68d\u00b7\uc81c\uc791\ud55c \ucf58\ud150\uce20\ub2e4. <\/p>\n\n\n\n

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‘\ub9d0\ud574BAR’ [EP.2] \ud1f4\uadfc\ud574\ub3c4 \ud3f0\uc744 \uc190\uc5d0\uc11c \ub193\uc9c0 \ubabb\ud574\uc694 SNS \ub2f4\ub2f9\uc790 \ud575\uacf5\uac10 SSUL \uc601\uc0c1 \ucea1\uccd0 \ud654\uba74<\/figcaption><\/figure>\n\n\n\n

‘\ub9d0\ud574BAR’ \uc720\ud29c\ube0c \ub9c1\ud06c https:\/\/youtu.be\/LHZ6XSVqiW4<\/a><\/p>\n\n\n\n

\ud589\ubcf5\ud560\ub7a9\uc758 \ucf58\ud150\uce20 \uc81c\uc791\uacfc \ub354\ubd88\uc5b4 \uc774\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ub7f0\uce6d \ucea0\ud398\uc778 \u2018\uba58\ud0c8\ub4dc\ub808\uc11c \ucea0\ud398\uc778\u2019<\/strong>\uc744 \uc2e4\ud589\ud588\ub2e4. \u2018\uc9c1\uc7a5\uc778 \uba58\ud0c8\uc774 \uae68\uc9c0\ub294 \uc21c\uac04\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ud589\ubcf5\ud560\ub7a9\uc758 \uccab \ubc88\uc9f8 \uc194\ub8e8\uc158\u2019\uc73c\ub85c \uc81c\uc2dc\ub41c \u2018\uba58\ud0c8\ub4dc\ub808\uc11c\u2019\ub294 \uc0bc\uc131\uc804\uc790\uc758 \u2018\uc5d0\uc5b4\ub4dc\ub808\uc11c\u2019\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\ub97c \ucc29\uc548\ud55c, \uc9c1\uc7a5\uc778 \uba58\ud0c8\uc744 \ucf00\uc5b4\ud574\uc8fc\ub294 \uac00\uc0c1\uc758 \uc81c\ud488\uc774\ub2e4. \uba58\ud0c8\ub4dc\ub808\uc11c \ucea0\ud398\uc778 \ud64d\ubcf4\uc640 \ub354\ubd88\uc5b4 \uc218\ub9ce\uc740 \ud0c0\uae43\uc5d0\uac8c \ud589\ubcf5\ud560\ub7a9\uc758 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc54c\ub9ac\uae30 \uc704\ud574 \u2018\uc9c1\uc7a5\uc778 MBTI\uba58\ud0c8 \uc131\ud5a5 \ud14c\uc2a4\ud2b8\u2019<\/strong>\ub3c4 \uae30\ud68d\u00b7\uc81c\uc791\ud558\uc5ec \uc790\ubc1c\uc801\uc73c\ub85c \ud655\uc0b0\ud558\ub294 \ubc14\uc774\ub7f4 \uc7a5\uce58\ub97c \ub9c8\ub828\ud588\ub2e4. <\/p>\n\n\n\n

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\uba58\ud0c8\ub4dc\ub808\uc11c \ube0c\ub79c\ub4dc \ud544\ub984<\/figcaption><\/figure>\n\n\n\n

‘\uba58\ud0c8\ub4dc\ub808\uc11c’ \ube0c\ub79c\ub4dc \ud544\ub984 \ub9c1\ud06c https:\/\/youtu.be\/X-QmsMGOHEg<\/a><\/p>\n\n\n\n

‘\uba58\ud0c8\ub4dc\ub808\uc11c’ \ucea0\ud398\uc778 \uc601\uc0c1\uc740 \ub7f0\uce6d \ud6c4, 110\ub9cc \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud558\uba70 \uc720\ud29c\ube0c \ucc44\ub110 \ub0b4 \ub9ce\uc740 \ubc14\uc774\ub7f4\uc744 \uae30\ub85d\ud588\ub2e4. \u2018\uc9c1\uc7a5\uc778 MBTI\uba58\ud0c8 \uc131\ud5a5 \ud14c\uc2a4\ud2b8\u2019\ub3c4 \ub7f0\uce6d \ud6c4 35\ub9cc \uba85\uc5d0 \uac00\uae4c\uc6b4 \ucc38\uc5ec\uc790 \uc218\ub97c \uae30\ub85d\ud558\uc5ec \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ub17c\uc758\ud55c KPI \ub300\ube44 700%\uc774\uc0c1\uc758 \ub192\uc740 \uc131\uacfc\ub97c \uac70\ub480\ub2e4. \ub2e4\uc18c \ubd80\uc871\ud55c \ub9e4\uccb4\ube44\ub97c \uc0c1\uc1c4\ud558\uae30 \uc704\ud574 \ud14c\uc2a4\ud2b8 \ud615\uc2dd\uc758 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \uc804\ub7b5\uc774 \ud6a8\uacfc\uc801\uc774\uc5c8\ub358 \uc148\uc774\ub2e4. \ud574\ub2f9 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud589\ubcf5\ud560\ub7a9\uc758 \uc0ac\uc774\ud2b8 \uc720\uc785\uc790 \uc218\ub294 \uc804\uc6d4 \ub300\ube44 2000% \uc774\uc0c1 \uc99d\uac00\ud558\uc5ec \ub9ce\uc740 \uc774\uc5d0\uac8c \ud589\ubcf5\ud560\ub7a9\uc744 \uc54c\ub9ac\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud588\ub2e4.<\/p>\n\n\n

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\uc9c1\uc7a5\uc778 \uba58\ud0c8 \uc131\ud5a5 \ud14c\uc2a4\ud2b8 \uc811\uc18d \ubc0f \uacb0\uacfc \uc774\ubbf8\uc9c0 \uc608\uc2dc<\/figcaption><\/figure>\n\n\n\n

Interview – BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 AE \ucd5c\uc138\uba85, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130 \uc624\uc720\ub9ac, \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9 \ub514\uc790\uc774\ub108 \uc8fc\uc601\uc9c4<\/strong><\/p>\n\n\n\n

\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uc624\uc720\ub9ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\ud0c0\uae43\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uacf5\uac10<\/strong>\uc774 \uc911\uc694\ud588\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc740 \uc790\uc2e0\uc744 \ud45c\ud604\ud558\uae30 \uc88b\uc544\ud558\uace0, \ub178\uc7bc\uc740 \ube60\ub974\uac8c \uc2a4\ud0b5\ud558\uba70, \ud798\ub4e4\uc5b4\ub3c4 \uc77c\uc744 \uc798\ud558\uace0 \uc2f6\uc5b4 \ud558\ub294 \uc774\ub4e4\uc774\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \uadf8\ub4e4\uc774 \uc6d0\ud558\ub294 \uac83\uc740 \uc758\uc678\ub85c \uc2e4\uc9c8\uc801\uc778 \uc870\uc5b8\uc744 \ub2f4\uace0 \uc788\ub294 \ucf58\ud150\uce20\uc778\ub370, \uc720\uc775\ud568\uae4c\uc9c0\ub294 \uc544\ub2c8\ub354\ub77c\ub3c4 \uc774\ub4e4\uc774 \uc9c1\uc811\uc801\uc73c\ub85c \uccb4\uac10\ud558\uba70 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \ub9cc\ub0a0 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc744 \ub9cc\ub4e4\uace0 \uc2f6\uc5c8\ub2e4. \uc9c1\uc7a5\uc778\ub4e4\uc774 \ubaa8\uc5ec \ud568\uaed8 \uace0\uac1c\ub97c \ub044\ub355\uc774\uba70 \uac19\uc774 \uc6b8\uace0 \uc6c3\uc744 \uc218 \uc788\ub294 \uc18c\uc124, \uc54c\ub2e4\uac00\ub3c4 \ubaa8\ub974\ub294 \uc9c1\uc7a5\uc0dd\ud65c \uba58\ud0c8\uc131\ud5a5 \ubd84\uc11d, \ud1f4\uadfc\uae38 \uc220 \ud55c\uc794 \uae30\uc6b8\uc774\uba70 \ud6cc\ud6cc \ud138\uc5b4\ubc84\ub9b4 \uc218 \uc788\ub294 \uce75\ud14c\uc77c \ubc14, \uc9c1\uc7a5\uc778\uc5d0\uac8c \uaf2d \ud544\uc694\ud558\uc9c0\ub9cc \uc544\uc9c1 \uc138\uc0c1\uc5d0 \uc5c6\ub294 \uc624\ud53c\uc2a4 \uc544\uc774\ud15c \ub4f1\ub4f1 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\ub4e4\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub294 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc9d1\uc911<\/strong>\ud588\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc8fc\uc601\uc9c4 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\ube44\uc8fc\uc5bc \ub514\uc790\uc778 \ud30c\ud2b8\uc5d0\uc11c\ub294 \ucca0\uc800\ud788 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub9de\ucdb0 \ucf58\uc149\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774 \ud0a4 \ud3ec\uc778\ud2b8\uc600\ub2e4. \uae30\uc874 \ucc44\ub110\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uac16\uace0 \uc788\ub358 \uad6c\uc131 \uc694\uc18c\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \ud1b5\uc77c\uc131\uc744 \uac16\ucd94\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud589\ud588\ub2e4. \ub2e4\uc18c \ubcf4\uc218\uc801\uc778 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ubc97\uc5b4\ub098\ub294 \uac83\ub3c4 \uc911\uc694\ud588\uc9c0\ub9cc, \uc9c0\ub098\uce58\uac8c \uac00\ubcbc\uc6b4 \ub290\ub08c\uc774 \ub4dc\ub294 \uac83\uc740 \uc9c0\uc591\ud574\uc57c \ud588\uc73c\ubbc0\ub85c \uce5c\uadfc\ud558\uba74\uc11c\ub3c4 \ucc28\ubcc4\ud654\ub418\uace0, \ud65c\uc6a9\uc131 \ub192\uc740 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc81c\uc791\ud558\ub294 \ub370 \ub9ce\uc740 \uace0\ubbfc\uc774 \ud544\uc694\ud588\ub2e4. <\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \ub9c8\uc8fc\ud55c \uacfc\uc81c\uc640 BAT\ub9cc\uc758 \uc811\uadfc \ubc29\ubc95 \ubc0f \ud574\uacb0 \ubc29\uc548\uc740 \ubb34\uc5c7\uc774\uc5c8\ub098?<\/strong><\/p>\n\n\n\n

\uc624\uc720\ub9ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\uac00\uc7a5 \ud070 \ubb38\uc81c\uc810\uc740 \uc0ac\ub78c\ub4e4\uc774 \u2018\ud788\ub9bf\u2019\uc774\ub77c\ub294 \ucc44\ub110\uc744 \uc798 \ubaa8\ub974\ub294 \uac83\uc774\uc5c8\ub2e4. \uc5b4\ub5bb\uac8c \ud558\uba74 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc218 \uc788\uc744\uae4c \uace0\ubbfc\ud55c \ub05d\uc5d0, \u2018\ud398\uc774\ud06c\ud15c\u2019 \uc544\uc774\ub514\uc5b4\ub97c \ud65c\uc6a9\ud588\ub2e4. \uc9c1\uc7a5\uc778\uc5d0\uac8c \ud544\uc694\ud558\uc9c0\ub9cc \ud558\ucc2e\uace0, \uadf8\ub798\ub3c4 \uac16\uace0 \uc2f6\uc740 \ud398\uc774\ud06c \uc544\uc774\ud15c\uc744 \ud30c\ub294 \ud398\uc774\ud06c \ucee4\uba38\uc2a4 \ud615\ud0dc\ub97c \ubcf4\uc5ec\uc900 \ud6c4 \ud788\ub9bf\uc758 \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc790\uc5f0\uc2a4\ub808 \uc811\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud588\ub2e4. \u2018\uc18c\ube44\u2019\ub97c \ud1b5\ud574 \uc0b6\uc758 \uc560\ud658\uc744 \ub2ec\ub798\uace0 \uc2a4\ud2b8\ub808\uc2a4\ub97c \ud574\uc18c\ud558\ub294 \uc9c1\uc7a5\uc778\ub4e4\uc758 \u2018\ud0d5\uc9c4\uc7bc\u2019\uc744 \ubaa8\ud2f0\ud504\ub85c \ud588\uae30\uc5d0 \uc27d\uac8c \uacf5\uac10\ud560 \uc218 \uc788\uc73c\ub9ac\ub77c \uc0dd\uac01\ud588\ub2e4. \uc774\uc678\uc5d0\ub3c4 \uc9c1\uc7a5\uc778\ub4e4\uc774 \ud589\ubcf5\ud560\ub7a9\uc5d0 \uc81c\ubcf4\ud55c \ub178\ub2f5 \uc0ac\uc5f0\uc744 \ud1b5\ud574 \uc0c8\ub86d\uac8c \ucc3d\uc791\ub418\ub294 \uc18c\uc124, \ud050\ub808\uc774\uc158 \ucf58\ud150\uce20 \ub4f1 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uc791 \uc911\uc774\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud55c \ud398\uc774\ud06c\ud15c\uc740 \ub514\ubca8\ub86d \uacfc\uc815\uc5d0\uc11c \uc5c5\ubb34\ub2a5\ub825\uc744 \ud5a5\uc0c1\ud574\uc8fc\ub294 \uba3c\uc2ac\ub9ac \uc624\ud53c\uc2a4 \uc544\uc774\ud15c\uc73c\ub85c \ubc29\ud5a5\uc744 \ubc14\uafd4 \uc870\ub9cc\uac04 \ubc1c\ud589\uc744 \uc55e\ub450\uace0 \uc788\ub2e4. <\/p>\n\n\n\n

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\uc9c1\uc7a5\uc0dd\ud65c\uc758 \uc5c5\ubb34\ub2a5\ub825\uc744 \ud5a5\uc0c1 \uc2dc\ucf1c\uc904 \ud398\uc774\ud06c\ud15c \uc608\uc2dc<\/figcaption><\/figure>\n\n\n\n

\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \uc0c8\ub86d\uac8c \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\ucd5c\uc138\uba85 AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\ube0c\ub79c\ub529\uc740 \ub2e8\uc21c\ud788 \uc138\ub828\ub418\uace0 \ud2b8\ub80c\ub514\ud55c \ub514\uc790\uc778\uc774 \ubaa9\uc801\uc774 \uc544\ub2c8\ub77c \uc5b4\ub5a4 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc5b4\ub5a0\ud55c \ube0c\ub79c\ub4dc\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud560 \uac83\uc778\uc9c0\uac00 \ub354 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc558\ub2e4. \uc5d0\uc774\uc804\uc2dc\uc640 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc885\ud569\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ubc14\ub77c\ubcf4\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\ub2e4. \ub514\uc790\uc778 \uc774\uc804\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uae30\ud68d \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ub9e4\ub044\ub7fd\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uba70 \ucd5c\uc0c1\uc758 \ud569\uc758\uc810\uc744 \ub3c4\ucd9c\ud574\ub0bc \uc218 \uc788\ub294\uc9c0 \ubc30\uc6b8 \uc218 \uc788\uc5c8\uae30\uc5d0 \uc55e\uc73c\ub85c \uad6c\uccb4\uc801\uc778 \uc2e4\ud589 \ubc29\uc548\uc744 \uace0\ubbfc\ud574\ubcf4\uba70 \ud558\ub098\uc529 \uc2e4\ucc9c\ud558\uace0\uc790 \ud55c\ub2e4. \uc88b\uc740 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uc5ed\ub7c9\uc740 \uae30\ud68d\uc790\ub098 \ub514\uc790\uc774\ub108, \uc5b4\ub290 \ud55c \uc0ac\ub78c\uc5d0\uac8c \ub2ec\ub9b0 \uac83\uc774 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uad00\uc810\uc744 \ubc1b\uc544\ub4e4\uc774\uace0 \uc0dd\uac01\ud558\ub294 \ud798, \uadf8\ub9ac\uace0 \uc774\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \ud611\uc5c5\uc5d0\uc11c \ub098\uc628\ub2e4\ub294 \uac83\uc744 \uc808\uc2e4\ud788 \ub290\uaf08\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \uc5b4\ub5a4 \uc758\ubbf8\ub97c \ub0a8\uacbc\ub098? \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub367\ubd99\uc774\uace0 \uc2f6\uc740 \uc774\uc57c\uae30\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\ucd5c\uc138\uba85 AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\ud788\ub9bf \ud504\ub85c\uc81d\ud2b8\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud560 \u2018\uc2e4\uccb4\u2019(What to say)\uc5d0 \ub300\ud55c \uace0\ubbfc\ubd80\ud130 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5, \ucf58\uc149\ud2b8\uc640 \ud14c\ub9c8 \ub3c4\ucd9c, \uc18c\uc15c \ucf58\ud150\uce20 \uc81c\uc791, \uc774\uc288\ud654\ub97c \uc704\ud55c \ub7f0\uce6d \ucea0\ud398\uc778\uae4c\uc9c0 \uace0\ubbfc\uac70\ub9ac\uc640 \uc774\uc288\uac00 \ub9ce\uc558\ub358 \ub9cc\ud07c \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \ud06c\uace0 \uc791\uc740 \ud63c\ub780\uacfc \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\ub2e4. \ud558\uc9c0\ub9cc, TF\uba64\ubc84\ub4e4\uc774 \uc5f4\uc815\uc801\uc73c\ub85c \ucc38\uc5ec\ud574\uc8fc\uace0, \ud074\ub77c\uc774\uc5b8\ud2b8 \ub610\ud55c \uc6b0\ub9ac\uc758 \uc81c\uc548\uc744 \uae0d\uc815\uc801\uc73c\ub85c \ubc1b\uc544\uc900 \ub355\ubd84\uc5d0 \uae30\uc874\uc5d0 \uc5c6\ub294 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc5c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\uc758 \uc131\uacf5\uc744 \ud3c9\uac00\ud558\ub294 \uae30\uc900 \uc911 \ud558\ub098\uac00 \ud300\uc6cc\ud06c\uc640 \uba64\ubc84\ub4e4\uc758 \uc131\uc7a5\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294\ub370, \uadf8\ub7f0 \uc810\uc5d0\uc11c \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ub354\uc6b1 \ub73b\uae4a\uc740 \uc131\uacfc\ub97c \ub0c8\ub2e4. \uc774 \uc790\ub9ac\ub97c \ube4c\ub824 \ud788\ub9bf \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud55c \ubaa8\ub4e0 \ubd84\uaed8 \uac10\uc0ac\ud558\ub2e4\ub294 \uc778\uc0ac\ub97c \uaf2d \uc804\ud558\uace0 \uc2f6\ub2e4. <\/p>\n\n\n\n

\uc624\uc720\ub9ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\uc6f9, \uc601\uc0c1, \uc720\ud29c\ube0c, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc758 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud588\uae30\uc5d0 \uc5c5\ubb34 \ubc94\uc704\uac00 \ub113\uc740 \ub9cc\ud07c, \ubd80\ub2f4\ub3c4 \ucef8\uc9c0\ub9cc \uadf8\ub9cc\ud07c \ub2e4\uc591\ud55c \ucf58\ud150\uce20\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc600\ub2e4. TF\ud300\uc6d0 \ubaa8\ub450\uac00 \uc5f4\uc2ec\ud788 \ud574\uc11c \uc7ac\ubbf8\uc788\ub294 \uc544\uc774\ub514\uc5b4\ub85c \uc644\uc131\ub3c4 \ub192\uc740 \uc81c\uc791\ubb3c\uacfc \ub514\uc790\uc778\uc744 \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uac01\uc790 \uc798\ud558\ub294 \uc77c\uc744 \ub9e1\uc544 \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud574 \ub098\uac00\ub294 \uac83\uc744 \ubcf4\uba70, \ucc28\ubcc4\uc131\uc744 \ub450\ub294 \uce21\uba74\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc6b4\uc601 \uce21\uba74\uc5d0\uc11c \uc6a9\uc774\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ub300\ud574 \ub2e4\uc2dc\uae08 \uc0dd\uac01\ud574 \ubcf4\ub294 \uc2dc\uac04\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc601\uc9c4 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\uc81c\uc548 \ub2f9\uc2dc\uc640 \uc2e4\uc81c \uc5c5\ubb34\uc5d0 \ub3cc\uc785\ud588\uc744 \ub54c \ub514\uc790\uc778 \ubc29\ud5a5\uc131\uc774 \ub2ec\ub77c\uc838\uc11c \ub2e4\uc18c \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\uc9c0\ub9cc, TF \ud300\uc758 \ube60\ub978 \uacf5\uc720\uc640 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc989\uac01\uc801\uc73c\ub85c \ub300\ucc98\ud574 \ub098\uac08 \uc218 \uc788\uc5c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub514\uc790\uc778 \ubc29\ud5a5\uc131 \uc81c\uc2dc\ub97c \uc798 \uc774\ud574\ud574\uc900 \ud300\uc6d0\ub4e4\uc5d0\uac8c\ub3c4 \uace0\ub9c8\uc6c0\uc744 \uc804\ud558\uace0 \uc2f6\ub2e4. \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ud504\ub85c\uc81d\ud2b8\uc600\uc9c0\ub9cc, \uc628\ub77c\uc778 \ucc44\ub110 \ube0c\ub79c\ub529\uc758 \ub2e4\ucc44\ub85c\uc6c0\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc5c8\ub358 \ud504\ub85c\uc81d\ud2b8\ub2e4. <\/p>\n\n\n\n

\uc0bc\uc131\uc0dd\uba85 \ud589\ubcf5\ud560\ub7a9 \ud788\ub9bf \uacf5\uc2dd \ud648\ud398\uc774\uc9c0\u00a0https:\/\/www.hit-it.co.kr\/<\/a><\/p>\n\n\n\n

\n\n\n\n

CREDITS
Client : Samsung Life Insurance
Agency : BAT
ACCOUNT EXECUTIVE : Semyeong Choi, Jinah Kim, Namhun Kim
CREATIVE DIRECTOR : Yuri Oh
ART DIRECTOR : EunHe Kim
EDITOR :  Yuhyeon Seo
PD\/MOTION GRAPHIC DESIGN : Dasol Kim, Hyoin Jung 
BRANDING DESIGN : Youngjin Joo, Youngjoon Baek, Bongchun Shin
Project Period : 2020~2021<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2018\ud788\ub9bf\u2019\uc740 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc7a5\uc778\uc744 \ud0c0\uae43\uc73c\ub85c \uc9c1\uc7a5\uc0dd\ud65c\uc758 \ud76c\ub85c\uc560\ub77d\uc744 \uacf5\uc720\ud558\uace0 \uc2e0\ubc15\ud55c \uc194\ub8e8\uc158 \uc81c\uacf5\uc73c\ub85c \uc9c1\uc7a5\uc778\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uce90\uc8fc\uc5bc \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud558\ub294 \uc0bc\uc131\uc0dd\uba85\uc758 SNS\ucc44\ub110\uc774\ub2e4. \uae08\uc735, \ubcf4\ud5d8 \ub4f1\uc758 \uc815\ubcf4\uc131 \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud558\ub294 \uc0bc\uc131\uc0dd\uba85\uc758 \uacf5\uc2dd SNS\ucc44\ub110\uacfc \ub2ec\ub9ac \ud788\ub9bf\uc740 \u2018\uc9c0\uc18d\uac00\ub2a5\ud55c \uc9c1\uc7a5\uc0dd\ud65c\uc744 \uc704\ud55c \ucf58\ud150\uce20 \uc5f0\uad6c\uc18c, \ud589\ubcf5\ud560\ub7a9\u2019\uc744 \ucf58\uc149\ud2b8\ub85c \ud3b8\uc548\ud558\uace0 \uc704\ud2b8 \uc788\ub294 \ucf58\ud150\uce20\ub97c 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