{"id":4989,"date":"2021-01-20T17:26:00","date_gmt":"2021-01-20T08:26:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4989"},"modified":"2026-03-06T15:14:43","modified_gmt":"2026-03-06T06:14:43","slug":"60","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/60\/","title":{"rendered":"<\ucf74\ub514> \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ub514\uc790\uc778 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 12\ubd84<\/p>\n\n\n\n

\ucf74\ub514\ub294 \ud5e4\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc \ud5e4\uc5b4\ud50c\ub7ec\uc2a4\uac00 \uc9c0\ub09c\ud574 11\uc6d4 \uc0c8\ub86d\uac8c \ub860\uce6d\ud55c \ucf54\uc2a4\ub9e4\ud2f1 \ube0c\ub79c\ub4dc\ub2e4. BAT\ub294 \ucf74\ub514\uac00 \uc9c0\ud5a5\ud558\ub294 \ube0c\ub79c\ub4dc \ubc29\ud5a5\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ucf54\uc2a4\ub9e4\ud2f1 \uc2dc\uc7a5 \ub0b4 \ud3ec\uc9c0\uc154\ub2dd \uc124\uc815, \ube0c\ub79c\ub4dc \uc815\uc758, \ub514\uc790\uc778, \uc81c\ud488 \ud328\ud0a4\uc9c0 \ubc0f \uc628\ub77c\uc778 \ucee8\ud150\uce20\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ub860\uce6d\uc5d0 \ud544\uc694\ud55c \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc124\uacc4\ud588\ub2e4.\u00a0<\/p>\n\n\n\n

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Editor<\/mark><\/em> <\/strong>\uc815\uc131\ud76c
Interviewees<\/mark><\/em><\/strong> BAT AE \uc9c0\uc218\ubbfc, \ub514\uc790\uc774\ub108 \ucd5c\uc9c0\uc740, \uae40\ub2e4\ubbf8<\/p>\n\n\n

\n
\"\"
Becomes Complete, Together \ud568\uaed8 \uc644\uc131\ub418\ub294 \ub77c\uc774\ud504 \ubc38\ub7f0\uc2f1 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc, \ucf74\ub514 <\/figcaption><\/figure><\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

Mission  ‘\uc5b8\ud0dd\ud2b8 \uc2dc\ub300 \ucee8\ud0dd\ud2b8\uc758 \uac00\uce58\ub97c \ub2f4\uc740 \ucf54\uc2a4\ub9e4\ud2f1 \ube0c\ub79c\ub4dc\u2019<\/strong><\/p>\n\n\n\n

2009\ub144 \uc2dc\uc791\ub41c \ud648\uc0b4\ub871\ucf00\uc5b4 \ube0c\ub79c\ub4dc \ud5e4\uc5b4\ud50c\ub7ec\uc2a4\ub294 2020\ub144 \ud5e4\uc5b4 \ucf00\uc5b4 \uc81c\ud488\uc5d0\uc11c \ud654\uc7a5\ud488\uc73c\ub85c \uc0ac\uc5c5 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uba70 \ud074\ub80c\uc9d5 \ub77c\uc778 \uc911\uc2ec\uc758 \uc2e0\uaddc \ube0c\ub79c\ub4dc \u2018\ucf74\ub514\u2019\ub97c \ub860\uce6d\ud588\ub2e4. \ud5e4\uc5b4\ud50c\ub7ec\uc2a4\ub294 \ucf74\ub514\uac00 \u2018\uce94\ub514\u2019\uc758 \uc5b4\uc6d0\uc774\ub77c\ub294 \uc810\uc5d0 \ucc29\uc548, \u2018\uc5f0\uc778\uc758 \uc0ac\ub791\uacfc \uc774\ub97c \ud1b5\ud574 \ubcc0\ud654\ud558\ub294 \uc544\ub984\ub2e4\uc6c0\u2019\uc744 \ub2f4\uc740 \uc774\ubbf8\uc9c0, \u2018\uc5b8\ud0dd\ud2b8 \uc2dc\ub300\uc758 \ucee8\ud0dd\ud2b8\u2019\ub77c\ub294 \ub9de\ub2ff\ub294 \uc21c\uac04\uc5d0 \uad00\ud55c \uba54\uc2dc\uc9c0\ub97c \uc8fc\ucd95\uc73c\ub85c \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ub514\uc790\uc778\uc744 \uc758\ub8b0\ud588\ub2e4. <\/p>\n\n\n\n

Strategy  \u2018\uace0\uac1d \uacbd\ud5d8\uc758 \uc644\uc131\ub3c4\ub97c \ub192\uc774\ub2e4\u2019<\/strong><\/p>\n\n\n\n

BAT\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ucd08\ubc18\uc5d0 \uc81c\uc2dc\ud55c \uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc758 \ub2e4\uc18c \ubaa8\ud638\ud558\uace0 \ucd94\uc0c1\uc801\uc778 \uac1c\ub150\uc744 \uace0\uac1d \uacbd\ud5d8\uc758 \uac01 \ub2e8\uacc4\uc5d0 \ub9de\ucdb0 \uc815\uad50\ud55c \ube44\uc8fc\uc5bc\uacfc \ubd84\uba85\ud55c \uba54\uc2dc\uc9c0\ub85c \ub2e4\ub4ec\uc5b4\uac00\ub294 \uc791\uc5c5\uc744 \uc218\ud589\ud588\ub2e4. \uba3c\uc800 \ucf54\uc2a4\ub9e4\ud2f1 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \ud50c\ub808\uc774\uc5b4\ub85c \uc9c4\uc785\ud558\ub294 \ucf74\ub514\uc758 \ube0c\ub79c\ub4dc \uc704\uce58\ub97c \uc124\uc815\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uae30 \uc704\ud55c \ucc28\ubcc4\ud654\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uace0\uc548\ud588\ub2e4. <\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \ube44\uc804, \ubbf8\uc158, \ud575\uc2ec\uac00\uce58, \uc2ac\ub85c\uac74 \ub4f1\uc758 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc815\ub9bd\ud558\uc5ec \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ub514\uc790\uc778\uc758 \ud1a0\ub300\uac00 \ub418\ub294 \ube45 \uc544\uc774\ub514\uc5b4\ub97c \uc815\ub9ac\ud558\uace0 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc6d0\ud558\ub294 \ud1a4\uc564\ub9e4\ub108\uc640 \uc6b0\ub9ac\uac00 \uc81c\uc548\ud558\ub294 \ud1a4\uc564\ub9e4\ub108\uc758 \ud569\uc758\uc810\uc744 \ucc3e\uae30 \uc704\ud574 \ubc29\ub300\ud55c \uc591\uc758 \ub808\ud37c\ub7f0\uc2a4\ub97c \uc218\uc9d1\ud588\uc73c\uba70 \uc774\ub807\uac8c \ub9cc\ub4e0 \ubb34\ub4dc\ubcf4\ub4dc\ub97c \uae30\uc900\uc73c\ub85c \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\uc640 \uceec\ub7ec, \ub85c\uace0 \ub4f1\uc758 \ub514\ud14c\uc77c\uc744 \uc644\uc131\ud574\ub098\uac14\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud2b9\ud788 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \ud575\uc2ec\uc774 \ub418\ub294 \ub85c\uace0\ub294 \ucf74\ub514\uac00 \u2018\uc131\ubd84\uc774\ub098 \ud6a8\ub2a5\u2019\uc744 \uac15\uc870\ud558\ub294 \uae30\uc874 \ucf54\uc2a4\ub9e4\ud2f1 \ube0c\ub79c\ub4dc\ub4e4\uacfc \ub2ec\ub9ac \u2018\uc0ac\ub78c\uacfc \uad00\uacc4\u2019\uc5d0 \uc911\uc810\uc744 \ub450\uba70 1\ucc28\uc801\uc73c\ub85c \ud074\ub80c\uc9d5 \ub77c\uc778\uc744 \ucd9c\uc2dc\ud55c\ub2e4\ub294 \uc810\uc5d0 \ubbf8\ub8e8\uc5b4, \uc601\ubb38 \uc774\ub984\uc758 \uccab \uae00\uc790\uc778 Q\uc5d0 \u2018\uc5bc\uad74\uc744 \ub9c8\uc8fc\ubcf8\ub2e4\u2019\ub294 \ucee8\uc149\uc744 \uc801\uc6a9\ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub294 \ubaa8\ud2f0\ud504\ub97c \ub3c4\ucd9c\ud588\ub2e4. Q\ub294 \ube0c\ub79c\ub4dc\uba85\uc5d0 \ub4e4\uc5b4\uac00\ub294 \uacbd\uc6b0\uac00 \ud754\uce58 \uc54a\uace0 \ud615\ud0dc\uc801\uc73c\ub85c\ub3c4 \uc544\ub984\ub2e4\uc6b4 \uc870\ud615\ubbf8\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4 \uc2ec\ubcfc\ub9cc\uc73c\ub85c\ub3c4 \uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc8fc\ubaa9\ub3c4\uc640 \uc784\ud329\ud2b8\ub97c \ub192\uc774\ub294 \ud6a8\uacfc\uac00 \uc788\uc5c8\ub2e4. <\/p>\n\n\n

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\"\"
\ucf74\ub514\uac00 \uc9c0\ud5a5\ud558\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud558\uae30 \uc704\ud55c \ub514\uc790\uc778 \ud0a4\uc6cc\ub4dc<\/figcaption><\/figure><\/div>\n\n\n
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Result<\/strong><\/p>\n\n\n\n

\ucf74\ub514\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ub514\uc790\uc778\ud558\ub294 \uac83\uc740 \u2018\ucf74\ub514\uc2a4\ub7ec\uc6c0\u2019\uc744 \uc815\uc758\ud558\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791\ud55c\ub2e4. \u2018\ucf74\ub514\uc2a4\ub7ec\uc6c0\u2019\uc740 \ucf74\ub514\uc758 \ud575\uc2ec\uac00\uce58\uc640 \uba54\uc2dc\uc9c0\ub97c \uc758\ubbf8\ud558\uba70, \ub514\uc790\uc778 \uc5d0\uc13c\uc2a4\uc778 \uceec\ub7ec, \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504, \uc11c\uccb4, \uc0ac\uc9c4 \ub4f1\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubb3b\uc5b4\ub098 \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ub418\uc5b4\uc57c \ud55c\ub2e4. \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc740 \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \uc811\uc810\uc778 \ud328\ud0a4\uc9c0, \ud3ec\uc2a4\ud130, \uc628\uc624\ud504\ub77c\uc778 \ub9e4\uccb4\uc5d0\uc11c \ub9cc\ub4e4\uc5b4\uc9c4\ub2e4. BAT\ub294 \uc774 \ubaa8\ub4e0 \uace0\uac1d \uc811\uc810\uc5d0 \ucf74\ub514\uc2a4\ub7ec\uc6c0\uc744 \ub179\uc5ec \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc804\ub2ec\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ub514\uc790\uc778 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ub9cc\ub4e4\uc5c8\ub2e4.<\/p>\n\n\n\n

l \ube0c\ub79c\ub4dc \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

‘\ucee8\ud0dd\ud2b8’\uc5d0\uc11c\ubd80\ud130 \ud30c\uc0dd\ub41c \ucf74\ub514\uc758 \ub85c\uace0 \ubaa8\ud2f0\ud504\ub294 ‘\uc5bc\uad74\uacfc \uc5bc\uad74\uc774 \ub9de\ub2ff\ub294 \uc21c\uac04’\uc774\ub77c\ub294 \uc758\ubbf8\ub97c \ub2f4\uc558\uc73c\uba70 \uc774\ub97c \ub85c\uace0\uc758 Q \ud615\ud0dc\ub97c \ud1b5\ud574 \ud45c\ud604, \ube0c\ub79c\ub4dc \ud575\uc2ec\uac00\uce58\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\uace0 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc5d0 \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub514\uc790\uc778 \uc694\uc18c\ub97c \uae30\ud68d\ud588\ub2e4.<\/p>\n\n\n\n

l \ube0c\ub79c\ub4dc \ub85c\uace0 \uc2dc\uc2a4\ud15c\u00a0<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\ucf74\ub514\ub9cc\uc758 \uc0c8\ub85c\uc6b4 \ud0c0\uc774\ud3ec \ud615\ud0dc \ub85c\uace0. \ub9de\ub2ff\uc74c\uc5d0\uc11c \uc0dd\uae30\ub294 \uace1\uc120\uc744 \ub85c\uace0 \ud615\ud0dc\uc5d0\uc11c \ucc3e\uc544\ubcfc \uc218 \uc788\uc73c\uba70 \ubcfc\ub4dc\ud55c \uc120\uc744 \ud1b5\ud574 \ucf74\ub514\ub9cc\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub85c\uace0\ub85c \ub514\uc790\uc778\ud588\ub2e4.<\/p>\n\n\n\n

l \ube0c\ub79c\ub4dc \uceec\ub7ec \uc2dc\uc2a4\ud15c\u00a0<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud1b5\uc77c\ub41c \uc544\uc774\ub374\ud2f0\ud2f0 \uad6c\ucd95\uc744 \uc704\ud574 \uc8fc\uc694 \uceec\ub7ec\ub97c \uc9c0\uc815\ud558\uace0 \ud654\uc774\ud2b8 \uceec\ub7ec\uc640 \ube14\ub8e8 \uceec\ub7ec\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud4e8\uc5b4\ud558\uace0 \uae68\ub057\ud55c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc804\ub2ec\ud588\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Interview – BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 AE \uc9c0\uc218\ubbfc, \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9 \ub514\uc790\uc774\ub108 \ucd5c\uc9c0\uc740, \uae40\ub2e4\ubbf8<\/strong><\/p>\n\n\n\n

\n\n\n\n

\uac01\uc790 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \ub9e1\uc740 \uc5ed\ud560\uacfc \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc5d0 \ub300\ud574 \uc18c\uac1c\ud574\ub2ec\ub77c.<\/strong><\/p>\n\n\n\n

\uc9c0\uc218\ubbfc AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
PM\uc73c\ub85c\uc11c \uc804\ubc18\uc801\uc778 \uc77c\uc815 \uad00\ub9ac\uc640 \ud504\ub85c\uc138\uc2a4\uac00 \ub9e4\ub044\ub7fd\uac8c \uc9c4\ud589\ub420 \uc218 \uc788\ub3c4\ub85d \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 BAT \ub514\uc790\uc778\ud300 \uac04\uc758 \uba85\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc9d1\uc911\ud588\ub2e4. PM\uc5d0\uac8c \uac00\uc7a5 \uae30\ubcf8\uc801\uc774\uba74\uc11c\ub3c4 \uc911\uc694\ud55c \uc5ed\ub7c9\uc740 \uc911\uac04 \ucee4\ubba4\ub2c8\ucf00\uc774\ud130\ub85c\uc11c \uc591\uce21\uc758 \uc758\ub3c4\uc640 \ub2c8\uc988, \ubb38\uc81c\uc810 \ub4f1\uc744 \uc815\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \uc804\ub2ec\ud558\uc5ec \ubaa8\ub450\uac00 \ub0a9\ub4dd\ud560 \uc218 \uc788\ub294 \ubc29\ud5a5\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\ub97c \uc774\ub044\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \ud2b9\ud788 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc \uc218\ub9bd\uc5d0\uc11c \ub05d\uc774 \uc544\ub2c8\ub77c \uc2e4\uc81c \uc81c\ud488 \ud328\ud0a4\uc9c0 \uc81c\uc791\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uacfc\uc5c5\uc774\uc5c8\uae30\uc5d0 \ubcf4\ub2e4 \uba74\ubc00\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc77c\uc815 \uc870\uc728, \ub9ac\uc2a4\ud06c \uad00\ub9ac<\/strong>\uac00 \ud544\uc694\ud588\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc9c0\uc740 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\ube0c\ub79c\ub4dc\uc758 \uc804\uccb4\uc801\uc778 \ubc29\ud5a5\uc131\uc744 \uc7a1\uace0 TF\uc5d0\uc11c \ub17c\uc758\ub41c \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6c\uccb4\uc801\uc778 \ucee8\uc149\uacfc \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud558\ub294 \uc5ed\ud560\uc744 \ub9e1\uc558\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc \uc218\ub9bd\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc624\ud504\ub77c\uc778\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \ud328\ud0a4\uc9c0 \uc81c\uc791\uae4c\uc9c0 \ub9e1\uac8c \ub418\uc5b4 \uc81c\ud488 \ucd2c\uc601 \uae30\ud68d\uae4c\uc9c0 \uc9c4\ud589\ud588\ub2e4. \ud3c9\uc18c \uae30\ub300\ud558\ub358 \uc791\uc5c5\uc774\uc5c8\ub358 \ub9cc\ud07c \uc990\uac81\uac8c \uc784\ud588\ub358 \uac83 \uac19\ub2e4. \ud504\ub85c\uc81d\ud2b8 \ucd08\uae30 BI \uad6c\ucd95 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub9e8 \ucc98\uc74c \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc81c\uc2dc\ud55c \ube0c\ub79c\ub4dc\uc758 \ucee8\uc149\uce04\uc5bc\ud55c \uc774\ubbf8\uc9c0\ub97c \uc5b4\ub5bb\uac8c \ud558\uba74 \ub2e4\ub978 \ucf54\uc2a4\ub9e4\ud2f1 \ube0c\ub79c\ub4dc\ub4e4\uacfc \ucc28\ubcc4\ud654\ud558\uba74\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc<\/strong>\ud588\ub2e4. \uc6b0\ub9ac\uac00 \uc0dd\uac01\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ucd95\uacfc \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc6d0\ud558\ub294 \ubc29\ud5a5\uc131 \uc0ac\uc774\uc758 \ud569\uc758\uc810\uc744 \ub3c4\ucd9c\ud558\ub294 \ub370 \ub9ce\uc740 \ub17c\uc758\uac00 \uc624\uac14\uace0, \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc815\uc758\ubd80\ud130 \ub514\uc790\uc778 \uacb0\uacfc\ubb3c\uae4c\uc9c0 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\ub098\uac00\ub294 \uac83\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc0dd\uac01\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5 \uae30\uc900\uacfc \ud604\uc7ac \uc548\uace0 \uc788\ub294 \ubb38\uc81c, \ub9ac\uc2a4\ud06c \ub4f1\uc744 \ud30c\ud2b8\ub108 \uad00\uc810\uc5d0\uc11c \uac19\uc774 \uace0\ubbfc\ud558\uace0 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\uac00\ub294 \uacfc\uc815\uc774 \uac1c\uc778\uc801\uc73c\ub85c \uad49\uc7a5\ud788 \uc778\uc0c1 \uae4a\uc740 \uacbd\ud5d8\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n

\uae40\ub2e4\ubbf8 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc758 \ucee8\uc149 \uae30\ud68d\uacfc \uc804\ub7b5 \ub3c4\ucd9c\ubd80\ud130 \ucd5c\uc885 \ub514\uc790\uc778\uae4c\uc9c0 \uc218\ubbfc\ub2d8, \uc9c0\uc740\ub2d8\uacfc \ud568\uaed8 \ud638\ud761\uc744 \ub9de\ucd94\uba70 \uc2e4\ubb34\ub2e8\uc5d0\uc11c \ud544\uc694\ud55c \uc5c5\ubb34\ub97c \uc218\ud589\ud588\ub2e4. \ud2b9\ud788 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uc774\uc804\uc5d0 \uc9c4\ud589\ud588\ub358 \uad11\uace0 \uc544\ud2b8\ub514\ub809\ud305 \uacbd\ud5d8\uc744 \uc0b4\ub824 \ub9c8\ucf00\ud305\uacfc \ub514\uc790\uc778 \uce21\uba74\uc5d0\uc11c \uc5b4\ub5a4 \ud3ec\uc9c0\uc154\ub2dd\uc774 \ucf74\ub514\ub77c\ub294 \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc\ud558\uba70 \ub2e4\uc591\ud55c \uc758\uacac\uc744 \uc81c\uc2dc\ud588\ub2e4. \uadf8\ub807\uac8c Qandi\ub77c\ub294 \ub2e8\uc5b4\uc758 \uc601\ubb38 \uc11c\uccb4\ub97c \uae30\ubc18\uc73c\ub85c \u2018\ucee8\ud0dd\ud2b8\u2019\ub77c\ub294 \ucf74\ub514\uc758 \uba54\uc778 \ud0a4\uc6cc\ub4dc\ub97c \ube0c\ub79c\ub4dc \ubb34\ub4dc(\ucf74\ub514\uac00 \ucd94\uad6c\ud558\ub294 \uad00\uacc4\uc758 \ub18d\ub3c4\uc640 \uae4a\uc774)\uc5d0 \ub9de\ucdb0 \uadf8\ub798\ud53d\uc801\uc73c\ub85c \ud45c\ud604<\/strong>\ud558\uc790\ub294 \uc544\uc774\ub514\uc5b4\uac00 \ub098\uc624\uac8c \ub418\uc5c8\ub2e4.<\/p>\n\n\n\n

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\n
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\ucf74\ub514\uc640 \uace0\uac1d\uc774 \ub9cc\ub098\ub294 \uc628\uc624\ud504\ub77c\uc778 \uc811\uc810 \uc804\ubc18\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uceec\ub7ec, \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ube0c, \uc11c\uccb4 \ub4f1\uc744 \uc81c\uc548\ud558\uc5ec \ub8e9\uc564\ud544 \uc804\ubc18\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \ud5a5\uc0c1\uc2dc\ucf30\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \uace0\ubbfc\ub418\uac70\ub098 \uc5b4\ub824\uc6e0\ub358 \uc810\uc740 \ubb34\uc5c7\uc774\uc5c8\ub098?<\/strong><\/p>\n\n\n\n

\uc9c0\uc218\ubbfc AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\ucf74\ub514\ub294 \ube0c\ub79c\ub4dc \ud1a4\uc564\ub9e4\ub108\ub97c \uad6c\ucd95\ud558\ub294 \uacfc\uc815\uc774 \uc720\ub3c5 \ucd18\ucd18\ud558\uace0 \uae30\ubbfc\ud558\uac8c \uc9c4\ud589\ub41c \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c PM\uc758 \uc5ed\ud560\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 BAT\uc758 \ub2e4\uc591\ud55c \uc758\uacac\uc774 \uc11c\ub85c \ud63c\uc7ac\ub418\uac70\ub098 \uc0c1\ucda9\ud558\uc9c0 \uc54a\uace0 \uc77c\uad00\ub41c \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\ub3c4\ub85d \uc911\uc2ec\uc744 \uc7a1\ub294 \uac83\uc774\uc5c8\ub2e4. \ucd08\ubc18\uc5d0 \uadf9\uba85\ud558\uac8c \ub2e4\ub978 \ub450 \uac00\uc9c0 \uc0c9\ucc44\uc758 \ubb34\ub4dc\ub97c \uc81c\uc2dc\ud55c \ud6c4 \ud558\ub098\uac00 \uc815\ud574\uc9c0\uba74 \uadf8 \uc548\uc5d0\uc11c \ub2e4\uc591\ud55c \uc2dc\uc548\uc744 \uc81c\uc2dc\ud558\uace0 \uc5ec\ub7ec \ucc28\ub840 \ubca0\ub9ac\uc5d0\uc774\uc158\uc744 \uac70\uce58\uba70 \uace0\uac1d\uc0ac\uc758 \uc758\uacac\uc744 \ubc18\uc601\ud574 \ub354\uc6b1 \ub0a0\uce74\ub85c\uc6b4 \ub290\ub08c\uacfc \ubb35\uc9c1\ud55c \ub290\ub08c\uc73c\ub85c \ub514\ud14c\uc77c\uc744 \ub2e4\ub4ec\uc5b4\uac00\ub294 \uc791\uc5c5\uc744 \ubc18\ubcf5\ud588\ub2e4. <\/p>\n\n\n\n

\ud2b9\ud788 \ucf74\ub514\uac00 \ucc98\uc74c \uc120\ubcf4\uc774\ub294 \uc81c\ud488\uc774 \uc0c9\uc870\uac00 \uc544\ub2cc \ud074\ub80c\uc9d5 \ub77c\uc778\uc774\ub77c\ub294 \uc810\uacfc \ub2c8\uce58\ud568\ubcf4\ub2e4 \ub300\uc911\uc131\uc744 \uac15\uc870\ud558\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc131\ud5a5\uc744 \ubc18\uc601\ud574 \uc804\ubc18\uc801\uc778 \ube44\uc8fc\uc5bc\uc758 \uac10\ub3c4\ub97c \uade0\ud615\uac10 \uc788\uac8c \uc870\uc815\ud558\uace0 \ud4e8\uc5b4\ud558\uace0 \uae68\ub057\ud55c \uc778\uc0c1\uc744 \uc904 \uc218 \uc788\ub3c4\ub85d \ud569\uc758\uc810\uc744 \ucc3e\uae30 \uc704\ud574 \ub178\ub825<\/strong>\ud588\ub2e4. \uace0\uac1d\uc0ac \uce21\uc5d0\uc11c \ud074\ub80c\uc800\ub85c \uc2dc\uc791\ud574 \ucd94\ud6c4 \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc5c5\uc744 \uace0\ub824\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc774\ub77c \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5\uc131\ub3c4 \uace0\ub824\ud574\uc57c \ud558\ub294 \ubd80\ubd84\uc774\uc5c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \uadf8\uac04 \uc313\uc544\uc628 \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacbd\ud5d8\uc744 \uc0b4\ub824 \uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c\uc758 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc131\uc744 \ubcf4\uc5ec\uc900 \uc810\ub3c4 BAT\uac00 \uc81c\uc2dc\ud55c \uc2dc\uc548\uc744 \uc124\ub4dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub410\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n

\uae40\ub2e4\ubbf8 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9) <\/strong>
\ucf74\ub514\uc758 \ube0c\ub79c\ub4dc \ubb34\ub4dc\ub97c \uc815\ud560 \ub54c \ubb34\uc5c7\ubcf4\ub2e4 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ub2f4\uace0\uc790 \ud588\ub358 \uc5f0\uc778\uc758 \uc0ac\ub791\uc744 \uc5b4\ub290 \uc815\ub3c4\uc758 \uae4a\uc774\ub85c \ubcf4\uc5ec\uc904 \uac83\uc778\uac00\uc5d0 \ub300\ud55c \uace0\ubbfc<\/strong>\uc774 \ub9ce\uc558\ub2e4. \ub2e4\uc591\ud55c \uc758\uacac\uc774 \uc788\uc5c8\uc9c0\ub9cc \uccab \ubc88\uc9f8 \ucd9c\uc2dc \uc81c\ud488\uc774 \ud074\ub80c\uc800\ub77c\ub294 \uc810\uc744 \uace0\ub824\ud574 \ud4e8\uc5b4\ud558\uace0 \uae68\ub057\ud55c \uc774\ubbf8\uc9c0\ub85c \ud070 \ubc29\ud5a5\uc744 \uc7a1\uc558\uace0, \ub85c\uace0 \ud615\ud0dc\ub294 \u2018\ud398\uc774\uc2a4\ud22c\ud398\uc774\uc2a4(face to face)\u2019 \ucee8\uc149\uc774 \uc88b\ub2e4\ub294 \ud53c\ub4dc\ubc31\uc744 \ucc38\uace0\ud574 \uc2dc\uc548 \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\ub2e4. \ud604\uc7ac \ucc44\ud0dd\ud55c \ucd5c\uc885\uc548\uc774 BAT\uc5d0\uc11c \uac00\uc7a5 \ucd94\ucc9c\ud588\ub358 \ubc84\uc804\uc778\ub370, Q \uc11c\uccb4\uc758 \ubaa8\uc591\uc774 \ucee8\uc149\uacfc \uc798 \ubd80\ud569\ud558\ub294 \ub370\ub2e4 \uc704\uc544\ub798\ub97c \ub5bc\uc5c8\ub2e4 \ubd99\uc600\ub2e4 \ud558\uba70 \uba40\uc5b4\uc84c\ub2e4\uac00 \uac00\uae4c\uc6cc\uc9c0\ub294 \uad00\uacc4\ub97c \ud45c\ud604\ud560 \uc218 \uc788\uc5b4 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774 \uac00\ub2a5\ud55c \uc810\uc774 \uc88b\uc558\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc9c0\uc740 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\ud328\ud0a4\uc9c0 \uc598\uae30\ub97c \ube7c\ub193\uc744 \uc218 \uc5c6\uc744 \uac83 \uac19\ub2e4. \ud328\ud0a4\uc9c0\ub294 \uc6b0\ub9ac \uce21 \uc81c\uc548\uc744 \uc124\ub4dd\uc2dc\ud0a4\uae30 \uc704\ud574 \ube44\uc2b7\ud55c \uc6a9\uc9c0\ub85c \uc0d8\ud50c\uc744 \uc9c1\uc811 \ub9cc\ub4e4\uc5b4 \ubcf4\uae30\ub3c4 \ud558\uace0, \ucc98\uc74c\uc5d0\ub294 \ubb3c\uc131\uc744 \ud45c\ud604\ud558\ub294 \uadf8\ub798\ud53d\uc73c\ub85c \uc2dc\uc548\uc744 \uc7a1\uc558\ub2e4\uac00 \uc120\uba85\ud558\uace0 \uc9c1\uad00\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uad50\uccb4\ud558\uae30\ub3c4 \ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc2dc\ub3c4<\/strong>\ud588\ub2e4. \uc0ac\uc2e4 \uc778\uc1c4\uc5d0\uc11c\ub294 \ud328\ud0a4\uc9c0 \uc804\uccb4\uc5d0 \uc774\ubbf8\uc9c0\ub97c \ub450\ub974\ub294 \uc791\uc5c5\uc774 \uc0c9\uac10\uc744 \uad6c\ud604\ud558\uae30\uac00 \uc6cc\ub099 \uc5b4\ub835\uace0 \uae4c\ub2e4\ub85c\uc6cc \uc9c0\uc591\ud558\ub294 \ud3b8\uc774\uc9c0\ub9cc \uc5ec\ub7ec \ubc88\uc758 \uc218\uc815\uacfc \uac10\ub9ac \uacfc\uc815\uc744 \uac70\uccd0 \uacb0\uacfc\uc801\uc73c\ub85c \uc644\uc131\ub3c4 \ub192\uc740 \uacb0\uacfc\ubb3c\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5c8\ub2e4. <\/p>\n\n\n\n

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BAT\ub294 \ube0c\ub79c\ub4dc \ub860\uce6d \uc804 \uc9c4\ud589\ub41c \ud654\ubcf4 \ucd2c\uc601\ub3c4 \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \ucc38\uc5ec\ud574 \uc804\ubc18\uc801\uc778 \ube44\uc8fc\uc5bc \ud004\ub9ac\ud2f0\ub97c \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud588\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n

\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \uc0c8\ub86d\uac8c \uc5bb\uac8c \ub41c \uc778\uc0ac\uc774\ud2b8\ub098 \uc758\ubbf8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n

\ucd5c\uc9c0\uc740 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\uac1c\uc778\uc801\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\uc758 \uc131\uacf5\uc744 \ud3c9\uac00\ud558\ub294 \uc5ec\ub7ec \uae30\uc900 \uc911 \ud558\ub098\uac00 \ud300\uc6cc\ud06c\uc640 \uba64\ubc84\ub4e4\uc758 \uc131\uc7a5\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294\ub370, \uadf8\ub7f0 \uc810\uc5d0\uc11c \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ub354\uc6b1 \ub73b \uae4a\uc740 \uc131\uacfc\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. \ube0c\ub79c\ub529\uc758 \ubaa9\uc801\uc740 \ub2e8\uc21c\ud788 \uc138\ub828\ub418\uace0 \ud2b8\ub80c\ub514\ud55c \ub514\uc790\uc778\uc774 \uc544\ub2c8\ub77c \uc5b4\ub5a4 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ube0c\ub79c\ub4dc\ub97c \ud3ec\uc9c0\uc154\ub2dd\ud560 \uac83\uc778\uac00 \ub77c\ub294 \uac83\uc744 \uae68\ub2eb\uace0, \uc5d0\uc774\uc804\uc2dc\uc640 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc885\ud569\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ubc14\ub77c\ubcf4\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\ub2e4. \ub514\uc790\uc778 \uc774\uc804\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uae30\ud68d \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ub9e4\ub044\ub7fd\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uba70 \ucd5c\uc0c1\uc758 \ud569\uc758\uc810\uc744 \ub3c4\ucd9c\ud574\ub0bc \uc218 \uc788\uc744\uc9c0 \uc55e\uc73c\ub85c \uad6c\uccb4\uc801\uc778 \uc2e4\ud589 \ubc29\uc548\uc744 \uace0\ubbfc\ud574\ubcf4\uba70 \ud558\ub098\uc529 \uc2e4\ucc9c\ud558\uace0\uc790 \ud55c\ub2e4. \uc88b\uc740 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uc5ed\ub7c9\uc740 \uae30\ud68d\uc790\ub098 \ub514\uc790\uc774\ub108 \uc5b4\ub290 \ud55c \uc0ac\ub78c\uc5d0\uac8c \ub2ec\ub824 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uad00\uc810\uc744 \ubc1b\uc544\ub4e4\uc774\uace0 \uc0dd\uac01\ud558\ub294 \ud798, \uadf8\ub9ac\uace0 \uc774\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \ud611\uc5c5\uc5d0\uc11c \ub098\uc628\ub2e4\ub294 \uac83\uc744 \uc808\uc2e4\ud558\uac8c \ub290\ub080 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.<\/p>\n\n\n\n

\uae40\ub2e4\ubbf8 \ub514\uc790\uc774\ub108(\ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9)<\/strong>
\uc9c0\uc740\ub2d8\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ucf74\ub514 \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc124\ub4dd\ud558\ub294 \uacfc\uc815\uacfc \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uc55e\ub2e8\uc758 \ucee8\uc149\uacfc \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub2e4. \uc2e4\uc81c\ub85c \ud300 \ub0b4\uc5d0\uc11c\ub3c4 \uc774\ubc88 \ucf00\uc774\uc2a4\uac00 \ube0c\ub79c\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uace0\ub3c4\ud654\ud558\ub294 \ub370 \uc88b\uc740 \uc120\ub840\uac00 \ub410\ub2e4\ub294 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uae30\ub3c4 \ud588\ub2e4. BI\ubd80\ud130 \ud328\ud0a4\uc9c0, \ud654\ubcf4, \uc6f9\uc0ac\uc774\ud2b8, SNS\uae4c\uc9c0 \uc804\ubc18\uc801\uc778 \ube44\uc8fc\uc5bc \ub514\ub809\ud305\uc744 \ub9e1\uc544 \ubaa8\ub4e0 \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc788\uc5b4 \ube0c\ub79c\ub4dc\uc758 \uacb0\uc744 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\ub3c4 \uc720\uc758\ubbf8\ud588\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc218\ubbfc AE(\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9)<\/strong>
\uc77c\ub2e8 \uc9c0\uc740\ub2d8, \ub2e4\ubbf8\ub2d8\uacfc \ud568\uaed8 \ud504\ub85c\uc81d\ud2b8\ub97c \ud560 \uc218 \uc788\uc5b4\uc11c \uc88b\uc558\uace0, \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uc544\uc6b0\ub974\ub294 \ud504\ub85c\uc81d\ud2b8\ub77c\ub294 \uc810\uc5d0\uc11c \ub354\uc6b1 \ud765\ubbf8\ub85c\uc6e0\ub2e4. PM\uc774\uc790 \uae30\ud68d\uc790\ub85c\uc11c \ube0c\ub79c\ub4dc\uc640 \ub514\uc790\uc778\uc758 \uc804\uccb4\uc801\uc778 \ubc29\ud5a5\uc131\uc5d0 \ub300\ud574 \ud568\uaed8 \uace0\ubbfc\ud558\uace0 \uc758\uacac\uc744 \ub098\ub204\uba70 \ud611\uc5c5\ud558\ub294 \uacfc\uc815\uc774 \uc990\uac70\uc6e0\uace0, \uac01\uc790\uc758 \uad00\uc810\uc774 \ubaa8\uc5ec \ub354 \ud070 \uc2dc\ub108\uc9c0\ub97c \ubc1c\ud718\ud558\uba74\uc11c \ube0c\ub79c\ub529\uacfc \ub9c8\ucf00\ud305\uc744 \ud1b5\ud569\ud558\ub294 \uc6b0\ub9ac\ub9cc\uc758 \ubc29\uc2dd\uacfc \uc804\ub7b5\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5c8\ub2e4. \ud2b9\ud788 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \u2018\uc124\ub4dd\u2019\uc5d0 \ub300\ud574 \uae4a\uc774 \uc0dd\uac01\ud574\ubcf4\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\ub2e4. PM\uc73c\ub85c\uc11c \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc124\ub4dd\ud558\ub824\uba74 \uc6b0\uc120 \uad6c\uccb4\uc801\uc778 \uadfc\uac70\ub97c \ub9c8\ub828\ud574\uc57c \ud558\ub294\ub370, \ube0c\ub79c\ub529\uc740 \ub9c8\ucf00\ud305\ucc98\ub7fc \uc218\uce58\ub098 \ub370\uc774\ud130\ub85c \uc124\uba85\ud560 \uc218 \uc788\ub294 \ubd80\ubd84\uc774 \uc544\ub2c8\uc5b4\uc11c \uc6b0\ub9ac\uac00 \uae30\ub300\ud558\ub294 \ud6a8\uacfc\ub97c \uc758\ub3c4\ub300\ub85c \uc798 \uc804\ub2ec\ud558\uace0\uc790 \uacbd\ud5d8\uc801 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ucd5c\ub300\ud55c \ub9ce\uc774 \ud65c\uc6a9\ud558\uace0 \uc2e4\uc81c \ube44\uc8fc\uc5bc\uc744 \ud1b5\ud574 \uc124\ub4dd\ud558\ub294 \ubc29\ubc95\uc744 \ud0dd\ud588\ub2e4. \uadf8\ub9cc\ud07c \uc560\uc815\uc774 \ud070 \ud504\ub85c\uc81d\ud2b8\uc600\uace0 \uc55e\uc73c\ub85c \uae30\ud68c\uac00 \ub41c\ub2e4\uba74 \ub9c8\ucf00\ud305\uae4c\uc9c0 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574 \uc9c4\ud589\ud574\ubcf4\uace0 \uc2f6\uc740 \ub9c8\uc74c\ub3c4 \uc788\ub2e4. <\/p>\n\n\n\n

\n\n\n\n

CREDITS<\/strong>
Client : QANDI, Hairplus
Agency : BAT
Project Direction : Dasom Lee
Project Management : Sumin Jee
Graphic Design : Jieun Choi, Dami Kim
Project Period : 2020<\/p>\n\n\n\n

Instagram : @bat_0fficial
Facebook : @brandarchetype<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ucf74\ub514\ub294 \ud5e4\uc5b4 \uc804\ubb38 \ube0c\ub79c\ub4dc \ud5e4\uc5b4\ud50c\ub7ec\uc2a4\uac00 \uc9c0\ub09c\ud574 11\uc6d4 \uc0c8\ub86d\uac8c \ub860\uce6d\ud55c \ucf54\uc2a4\ub9e4\ud2f1 \ube0c\ub79c\ub4dc\ub2e4. BAT\ub294 \ucf74\ub514\uac00 \uc9c0\ud5a5\ud558\ub294 \ube0c\ub79c\ub4dc \ubc29\ud5a5\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ucf54\uc2a4\ub9e4\ud2f1 \uc2dc\uc7a5 \ub0b4 \ud3ec\uc9c0\uc154\ub2dd \uc124\uc815, \ube0c\ub79c\ub4dc \uc815\uc758, \ub514\uc790\uc778, \uc81c\ud488 \ud328\ud0a4\uc9c0 \ubc0f \uc628\ub77c\uc778 \ucee8\ud150\uce20\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ub860\uce6d\uc5d0 \ud544\uc694\ud55c \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc124\uacc4\ud588\ub2e4.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":5016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[88],"tags":[149,112,104],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-149","tag-112","tag-104"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1.png",1280,720,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1-300x169.png",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1-768x432.png",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/13-1-1024x576.png",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2021-01-20","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":88,"name":"\ud504\ub85c\uc81d\ud2b8","slug":"project","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","term_order":"3"}],"post_tag":[{"term_id":149,"name":"\ube0c\ub79c\ub4dc","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c","term_group":0,"term_taxonomy_id":149,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw","term_order":"389"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":61,"filter":"raw","term_order":"426"},{"term_id":104,"name":"\ub514\uc790\uc778","slug":"%eb%94%94%ec%9e%90%ec%9d%b8","term_group":0,"term_taxonomy_id":104,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"437"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"\ud504\ub85c\uc81d\ud2b8<\/a> ","post_tag":"\ube0c\ub79c\ub4dc<\/a> \ub9c8\ucf00\ud305<\/a> \ub514\uc790\uc778<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=4989"}],"version-history":[{"count":7,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4989\/revisions"}],"predecessor-version":[{"id":10514,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4989\/revisions\/10514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/5016"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=4989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=4989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=4989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}