{"id":4974,"date":"2020-12-29T20:55:00","date_gmt":"2020-12-29T11:55:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4974"},"modified":"2026-03-06T15:14:47","modified_gmt":"2026-03-06T06:14:47","slug":"59","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/59\/","title":{"rendered":"<\ub2f9\uadfc\ub9c8\ucf13> \ube0c\ub79c\ub4dc \ud544\ub984 \uc81c\uc791 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84<\/p>\n\n\n\n

\uad6d\ub0b4 \ucd5c\ub300 \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\ub2f9\uadfc\ub9c8\ucf13\u2019\uc740 \uc9c0\ub09c 9\uc6d4, \uc6d4\uac04 \ud65c\uc131 \uc774\uc6a9\uc790(MOU) \ucc9c\ub9cc \uba85\uc744 \ub2ec\uc131\ud588\ub2e4. \uc774\ub97c \uae30\ub150\ud558\uba70 \uace0\uac1d \uac10\uc0ac \uba54\uc2dc\uc9c0\ub97c \uc804\ud558\ub294 \ud55c\ud3b8, \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \uc9c0\uc5ed \uc0dd\ud65c \ucee4\ubba4\ub2c8\ud2f0\ub85c \ud655\uc7a5\ud574 \ub098\uac00\ub824\ub294 \ube44\uc804\uc744 \ubcf4\uc5ec\uc8fc\uace0\uc790 BAT\uc640 \ube0c\ub79c\ub4dc \ud544\ub984\uc744 \uc81c\uc791\ud588\ub2e4. \ub2f9\uadfc\ub9c8\ucf13\uc758 BI\uc640 \ud575\uc2ec \uac00\uce58, \ud5a5\ud6c4 \uc11c\ube44\uc2a4 \ubc29\ud5a5\uc131\uc774 \ub2f4\uae34 \ub2f9\uadfc\ub9c8\ucf13\uc758 \u2018\ub2f9\uc2e0 \uadfc\ucc98\uc5d0\uc11c \ub9cc\ub098\uc694\u2019 \ube0c\ub79c\ub4dc \ud544\ub984 \uc81c\uc791 \uc2a4\ud1a0\ub9ac\ub97c \uc804\ud55c\ub2e4.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

Editor<\/mark> <\/strong>\uc784\uc7ac\uc6d0
Interviewees<\/mark><\/em><\/strong> BAT\ube0c\ub79c\ub4dc\ub9c8\ucf00\ud305\uadf8\ub8f9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130 \uc624\uc720\ub9ac<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mission  \u2018\ub2f9\uadfc\ub9c8\ucf13\uc758 \ud604\uc7ac\uc640 \ubbf8\ub798\ub97c \uc774\uc57c\uae30\ud558\ub2e4\u2019<\/strong><\/p>\n\n\n\n

\uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \uc0ac\ub791\uc758 \ubc1b\uc73c\uba70 \ucf8c\uc18d \uc131\uc7a5\ud55c \ub2f9\uadfc\ub9c8\ucf13\uc758 \ucc9c\ub9cc \uc720\uc800 \ub2ec\uc131\uc744 \uae30\ub150\ud558\uba70 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \ub2f4\ub294 \uc601\uc0c1\uc744 \uc81c\uc791<\/strong>\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc774\uc5c8\ub2e4. \ub610\ud55c, \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc11c\ube44\uc2a4\uac00 \ub2e8\uc21c\ud55c \uc911\uace0\uac70\ub798\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub2e4\uc591\ud55c \ub3d9\ub124 \uc0dd\ud65c \uc815\ubcf4\ub97c \ub098\ub204\ub294 \uc18c\ud1b5\uc758 \uc7a5\uc774\uc790 \uc18c\uc0c1\uacf5\uc778\uc744 \uc704\ud55c \uad11\uace0 \ubc0f \ud64d\ubcf4 \uc11c\ube44\uc2a4 \ub4f1\uc73c\ub85c \ud655\uc7a5\ub420 \uac83\uc744 \uc54c\ub9ac\uba70 \ud5a5\ud6c4 \ud3ec\ubd80\uc640 \ube44\uc804\uc744 \uc804\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc600\ub2e4. BAT\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \u2018\ud604\uc7ac\uc640 \ubbf8\ub798\ub97c \uc774\uc57c\uae30\ud55c\ub2e4\u2019\ub294 \uc810\uc5d0 \ud3ec\ucee4\uc2a4\ub97c \ub9de\ucdb0 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc811\uadfc\ud588\ub2e4.<\/p>\n\n\n\n

\ub2f9\uadfc\ub9c8\ucf13\uc758 \ud604\uc7ac \u2013 \uc6d4\uac04\ud65c\uc131\uc774\uc6a9\uc790 \ucc9c\ub9cc \uba85 \ub2ec\uc131
\ub2f9\uadfc\ub9c8\ucf13\uc758 \ubbf8\ub798 \u2013 \uc6b0\ub9ac \ub3d9\ub124 \uc911\uace0\uac70\ub798 \ud65c\uc131\ud654\ub97c \ub118\uc5b4 \ub2e4\ubc29\uba74\uc73c\ub85c \ud655\uc7a5\ub418\ub294 \uc11c\ube44\uc2a4<\/strong><\/p>\n\n\n\n

Strategy  \u2018\ub2f9\uadfc\ub9c8\ucf13\ub9cc\uc758 \ucc28\ubcc4\ud654 \uac15\uc870\u2019<\/strong><\/p>\n\n\n\n

BAT\ub294 \ub2e4\ub978 \uc911\uace0\uac70\ub798 \uc11c\ube44\uc2a4\uc5d0 \uc5c6\ub294 \ucc28\ubcc4\ud654\ub97c \uac15\uc870\ud558\uae30 \uc704\ud574 \ub2f9\uadfc\ub9c8\ucf13\uc5d0\uc11c\ub9cc \ub9cc\ub0a0 \uc218 \uc788\ub294 \u2018\ubb34\uc5b8\uac00\u2019\uc5d0 \uc9d1\uc911\ud588\ub2e4. \ub2f9\uadfc\ub9c8\ucf13\uc774 \ud574\ub0b4\uace0 \uc788\ub294 \ub2e4\uc591\ud55c \uc5ed\ud560\uc758 \uc758\ubbf8\ub97c \ucc3e\ub294 \uc544\uc774\ub370\uc774\uc158 \uacfc\uc815\uc5d0\uc11c \uc138 \uac00\uc9c0 \ucf58\uc149\ud2b8\uac00 \ub3c4\ucd9c\ub410\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. \ucc9c\ub9cc\uc758 \uc778\uc0ac<\/strong><\/p>\n\n\n\n

\ub2f9\uadfc\uac70\ub798\ub97c \uc2dc\uc791\ud558\ub294 \ub9d0 \u2018\uc548\ub155\ud558\uc138\uc694\u2019, \ub2f9\uadfc\uac70\ub798\ub97c \ub9c8\uce58\ub294 \ub9d0 \u2018\uac10\uc0ac\ud569\ub2c8\ub2e4\u2019. \ud3c9\ubc94\ud55c \uc778\uc0ac\uc9c0\ub9cc \uba54\uc2dc\uc9c0 \ucc3d\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc744 \uaebc\ub0b4 \uc9c1\uc811 \uc5bc\uad74\uc744 \ub9c8\uc8fc \ubcf4\uace0 \uc778\uc0ac\ud558\uac8c \ub9cc\ub4e0 \ub2f9\uadfc\ub9c8\ucf13\uc5d0\uc11c \ubb3c\uac74\ubcf4\ub2e4 \uba3c\uc800 \uc804\ud574\uc9c4 \uac83\uc740 \u2018\ucc9c\ub9cc \ubc88\uc758 \uc778\uc0ac\u2019\ub2e4. MOU \ucc9c\ub9cc \ub2ec\uc131\uc5d0 \ud3ec\ucee4\uc2a4\ub97c \ub9de\ucdb0 \u2018\ucc9c\ub9cc \ubc88\uc758 \uc778\uc0ac\uac00 \uc788\uc5c8\uae30\uc5d0 \uc624\ub298\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub2e4\u2019\ub77c\ub294 \uac10\uc0ac\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

2. \ucc9c\ub9cc\uc758 \ub9d0\uc500<\/strong><\/p>\n\n\n\n

\uc9c1\uac70\ub798\ub85c \uc778\ud574 \uc0dd\uaca8\ub09c \ub530\ub73b\ud558\uace0 \uc7ac\ubbf8\uc788\ub294, \uae30\uc0c1\ucc9c\uc678\ud558\uace0 \uc5c9\ub6b1\ud55c \uc774\uc57c\uae30\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc758 \ub610 \ub2e4\ub978 \uc790\uc0b0\uc774\ub77c\ub294 \uc810\uc5d0 \ucc29\uc548\ud588\ub2e4. \ucc9c\ub9cc \uc774\uc6c3\uc744 \ud1b5\ud574 \ub9cc\ub4e4\uc5b4\uc9c4 \ucc9c\ub9cc \uac00\uc9c0 \uc0ac\uc5f0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \u2018\ucc9c\ub9cc\uc758 \ub9d0\uc500\u2019\uc740 \ub2f9\uadfc\ub9c8\ucf13\uc5d0\uc11c \uc77c\uc5b4\ub09c \ub2e4\uc591\ud55c \uc2a4\ud1a0\ub9ac\ub97c \ud65c\uc6a9\ud55c\ub2e4.<\/p>\n\n\n\n

3. \ub2f9\uadfc, \uc0ac\uc774\ub97c \uc787\ub2e4. <\/strong><\/p>\n\n\n\n

\u2018\uc0ac\uc774\ub97c \uc787\ub2e4\u2019\ub294 \ub2f9\uadfc\uac70\ub798 \uc774\ud6c4 \ub2ec\ub77c\uc9c4 \uc77c\uc0c1\uacfc \ub73b\ubc16\uc5d0 \ub9fa\uc5b4\uc9c4 \uc0c8\ub85c\uc6b4 \uc774\uc6c3\uacfc\uc758 \uc778\uc5f0\uc744 \uc774\uc57c\uae30\ud55c\ub2e4. \ucc9c\ub9cc \uc720\uc800 \ub2ec\uc131 \uba54\uc2dc\uc9c0\ub97c \uac15\uc870\ud558\uae30\ubcf4\ub2e4 \uc218\ub9ce\uc740 \uc774\uc6c3 \uc0ac\uc774\ub97c \uc774\uc5b4\uc900 \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc5ed\ud560\uc744 \uc2e4\uc81c \uc5d0\ud53c\uc18c\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0dd\uc0dd\ud55c \uc2a4\ud1a0\ub9ac\ub85c \ud480\uc5b4\ub0b8\ub2e4. <\/p>\n\n\n\n

\ud074\ub77c\uc774\uc5b8\ud2b8\uc640\uc758 \uba87 \ucc28\ub840 \uc758\ub17c\uc744 \uac70\uccd0 \ud504\ub85c\uc81d\ud2b8\ub294 \ucc9c\ub9cc \uc720\uc800 \ub2ec\uc131\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uc804\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ub514\ubca8\ub86d \ub418\uc5c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc138 \uac00\uc9c0 \ucf58\uc149\ud2b8\uac00 \uc808\ucda9\ub418\uc5c8\uace0, \ucd5c\uc885 \ucf58\uc149\ud2b8\uac00 \uc815\ud574\uc84c\ub2e4. <\/p>\n\n\n\n

\u00a0\u2018\ub9c8\ucf13, \uadf8 \uc774\uc0c1\u2019\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc5d0\uc11c \uc77c\uc5b4\ub09c \ub9cc\ub0a8\uacfc \ub2f9\uadfc \uc774\uc6c3\ub4e4\uc758 \ud6c8\ud6c8\ud55c \uc5d0\ud53c\uc18c\ub4dc\ub97c \ud1b5\ud574 \uc0ac\ub78c\uacfc \uc0ac\ub78c, \uc0ac\ub78c\uacfc \ub3d9\ub124\ub97c \uc774\uc5b4 \uc77c\uc0c1\uc744 \ub530\ub73b\ud558\uac8c \ub9cc\ub4dc\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uac8c \ub41c \uac83. \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc790\uc138\ud55c \ube0c\ub79c\ub4dc \ud544\ub984 \uc81c\uc791 \uc2a4\ud1a0\ub9ac\ub97c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uc624\uc720\ub9ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130\uc640\uc758 \uc778\ud130\ubdf0\ub85c \uc804\ud55c\ub2e4.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n

Interview – BAT \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9 \uc624\uc720\ub9ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130 <\/strong><\/p>\n\n\n\n

\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\ub2f9\uadfc\ub9c8\ucf13\uc740 \u2018\ub2f9\uc2e0\uc758 \uadfc\ucc98\u2019\ub77c\ub294 \uc904\uc784\ub9d0\ucc98\ub7fc, \uc0ac\uc6a9\uc790 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uac70\uc8fc \uc9c0\uc5ed \ud639\uc740 \ud65c\ub3d9 \uc9c0\uc5ed \ub0b4 \ud544\uc694\ud55c \uc911\uace0 \ubb3c\ud488\uc744 \uac80\uc0c9\ud558\uc5ec \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ubb3c\uac74\uc744 \ub098\ub204\ub294 \uc11c\ube44\uc2a4\ub85c \uc2dc\uc791\ub410\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc21c\ud55c \uc911\uace0\uac70\ub798 \uc11c\ube44\uc2a4 \uc774\uc678\uc5d0\ub3c4 \uc2e4\uc81c \ub2f9\uadfc\ub9c8\ucf13\uc5d0 \ub4e4\uc5b4\uac00 \ubcf4\uba74, \ub3d9\ub124 \uac8c\uc2dc\ud310\uc5d0\uc11c \uc18c\uc18c\ud55c \uc0dd\ud65c \uc774\uc57c\uae30\ub97c \ub098\ub204\uac70\ub098 \ub9db\uc9d1\uc744 \uc18c\uac1c\ud558\uace0, \uc0c8\ub85c \uc774\uc0ac \uc628 \uc774\uc6c3\uc744 \uc704\ud574 \uafc0\ud301\uc744 \uacf5\uc720\ud558\ub294 \ub4f1 \uc7ac\ubc0c\ub294 \uc11c\ube44\uc2a4\uac00 \ub9ce\ub2e4. \ucde8\ubbf8\uc640 \uad00\uc2ec\uc0ac\uac00 \ube44\uc2b7\ud55c \ubd84\ub4e4\uc740 \uc18c\ubaa8\uc784\uc774\ub098 \ud074\ub798\uc2a4\ub97c \uc5f4\uae30\ub3c4 \ud55c\ub2e4. \uc774\ucc98\ub7fc \uc774\uc6c3 \uac04 \uad50\ub958\ub97c \ud1b5\ud574 \uc9c0\uc5ed \uc0ac\ud68c \ud65c\uc131\ud654\ub97c \ub3c4\ubaa8\ud558\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc758 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\ub294 \uac83\uc774 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ub610 \ub2e4\ub978 \uc8fc\uc694 \ub2c8\uc988\uc600\uae30\uc5d0 \ub2f9\uadfc\ub9c8\ucf13\uc774 \uc9c0\ub2cc \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \ud5a5\ud6c4 \uc11c\ube44\uc2a4\uc758 \ubc29\ud5a5\uc744 \uc870\ud654\ub86d\uac8c \uc804\ud558\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4. <\/p>\n\n\n\n

\ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec\uac00\uce58\ub294 \uc5b4\ub5bb\uac8c \ub3c4\ucd9c\ud588\ub098?<\/strong><\/p>\n\n\n\n

\ub2e4\ub978 \ub9c8\ucf13\uc5d0\uc11c \ub9cc\ub0a0 \uc218 \uc5c6\ub294 \ub2f9\uadfc\uac70\ub798\ub9cc\uc758 \u2018\ubb34\uc5b8\uac00\u2019\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdc4\ub2e4. \uc7ac\ubbf8\uc788\ub294 \ubb38\uad6c\ub85c \uae30\uc0c1\ucc9c\uc678\ud55c \uc0c1\ud488\uc744 \ub0b4\ub193\ub294 \u2018\uc6b0\ub9ac \ub3d9\ub124 \uc7ac\uce58\uafbc\u2019, \uc0dd\uac01\uc9c0 \ubabb\ud55c \ubc30\ub824\uc640 \ub2f5\ub840\ub85c \uac10\ub3d9\uc744 \uc8fc\ub294 \uce5c\uc5b8\ub2c8 \ubabb\uc9c0\uc54a\uc740 \u2018\ub3d9\ub124 \uc5b8\ub2c8\u2019, \ub098\uc774\uc640 \ud3b8\uacac\uc744 \ub6f0\uc5b4\ub118\uc5b4 \uacf5\uc720\ub418\ub294 \u2018\ucde8\ubbf8 \uc18c\ubaa8\uc784\u2019, \uc783\uc5b4\ubc84\ub9b0 \uac15\uc544\uc9c0\ub098 \uc774\uc5b4\ud3f0\uae4c\uc9c0 \ucc3e\uc544\uc8fc\ub294 \u2018\ub3d9\ub124 \uac8c\uc2dc\ud310\u2019 \ub4f1 \ub2f9\uadfc\ub9c8\ucf13\uc774 \ud574\ub0b4\uace0 \uc788\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc5ed\ud560\uc744 \ucc3e\uc544 \uadf8 \uc758\ubbf8\ub97c \ubcf4\uc5ec\uc8fc\uae30\ub85c \ud588\ub2e4. <\/p>\n\n\n\n

\uc81c\uc548\ud55c \uc138 \uac00\uc9c0 \ucf58\uc149\ud2b8(\u2018\ucc9c\ub9cc\uc758 \uc778\uc0ac\u2019, \u2018\ucc9c\ub9cc\uc758 \ub9d0\uc500\u2019, \u2018\ub2f9\uadfc, \uc0ac\uc774\ub97c \uc787\ub2e4\u2019)\uac00 \uc808\ucda9\ub418\uc5b4 \ucd5c\uc885 \ucf58\uc149\ud2b8\ub85c \uc9c4\ud589\ub410\ub2e4\uace0 \ub4e4\uc5c8\ub2e4. \uc138 \uac00\uc9c0 \ucf58\uc149\ud2b8\ub97c \uc544\uc6b0\ub974\uba74\uc11c \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \ub2f4\uc544\ub0b4\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc810\uc744 \ub514\ubca8\ub86d\ud588\ub098?<\/strong><\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4 ‘\ub2f9\uadfc, \uc0ac\uc774\ub97c \uc787\ub2e4’ \ucf58\uc149\ud2b8\uc758 \uacbd\uc6b0, \ucc98\uc74c\uc5d0\ub294 \uc11c\ub85c \uc54c\uc9c0 \ubabb\ud558\ub294 \uc774\ub4e4\uc774 \ub2f9\uadfc\ub9c8\ucf13\uc744 \ud1b5\ud574 \uce5c\uad6c \ud639\uc740 \uc9c0\uc778\uc73c\ub85c \uad00\uacc4\uac00 \u2018\ubcc0\ud654\ub418\uc5c8\ub2e4\u2019\ub294 \uc810\uc744 \uc774\uc57c\uae30\ud588\ub2e4\uba74, \ub514\ubca8\ub86d \uacfc\uc815\uc744 \ud1b5\ud574 ‘\uad00\uacc4\uc758 \uac70\ub9ac’\uc5d0 \ud3ec\ucee4\uc2a4\ub97c \ub9de\ucdb0 ‘\uc0ac\uc774\uac00 \uac00\uae4c\uc6cc\uc84c\ub2e4’\ub294 \ub258\uc559\uc2a4\ub97c \ud45c\ud604\ud558\ub294 \ub370 \uc9d1\uc911\ud588\ub2e4. \ub2f9\uadfc\ub9c8\ucf13 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc4f4 \uc2e4\uc81c \uc0ac\uc5f0 \uc18d\uc5d0\uc11c, \uadf8\ub4e4\uc758 \uc18c\uc18c\ud55c \uc77c\uc0c1\uc758 \ubcc0\ud654\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\ub2e4. \ub2e8\uc21c\ud788 \ubb3c\ud488\uac70\ub798\ub97c \ud558\ub294 \uac83\uc774 \uc544\ub2cc \uc0ac\ub78c\uacfc \uc778\uc5f0\uc744 \ub9cc\ub098\uac8c \ub418\ub294 \uacf3\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2018\ub2f9\uadfc\ub9c8\ucf13\uc744 \ud1b5\ud574 \ub9cc\ub09c \uc0ac\ub78c\ub4e4\uc744 \ub2e4\ub978 \uc774\ub984\uc73c\ub85c \ud574\uc11d\ud574\ubcf4\ub294 \uac74 \uc5b4\ub5a8\uae4c?\u2019 \ud558\ub294 \uc0dd\uac01\uc5d0 \u2018\uc0c8\ub85c\uc6b4 \uac00\uc871\u2019, \u2018\ub73b\ubc16\uc758 \uce5c\uad6c\u2019, \u2018\uc774\uc6c3\uc9d1 \uc601\uc6c5\u2019\uc774\ub77c\ub294 \uc774\ub984\uc744 \ubd99\uc600\ub2e4. \uc911\uace0\uac70\ub798\ub97c \ud1b5\ud574 \ub9cc\ub09c \uc0ac\ub78c\uc774 \uc0c8\ub85c \uc54c\uac8c \ub41c \uce5c\uc5b8\ub2c8 \ud639\uc740 \ub3d9\ub124 \uc5b8\ub2c8\ucc98\ub7fc \ub290\uaef4\uc9c8 \uc218 \uc788\uace0(\uc0c8\ub85c\uc6b4 \uac00\uc871), \ub098\uc640 \uac19\uc740 \ucde8\ubbf8\ub97c \uac00\uc9c4 \uc0ac\ub78c\uc774 \uc608\uc0c1\uc678 \uc5f0\ub839\uc774\ub77c\ub4e0\uac00 \uc131\ubcc4\uc774\uc5b4\uc11c \uc2e0\uc120\ud568\uc744 \ub290\ub084 \uc218 \uc788\uace0(\ub73b\ubc16\uc758 \uce5c\uad6c), \ub098\ub9cc \uc54c\uace0 \uc788\ub294 \uc228\uc740 \ub9db\uc9d1\uc744 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \uc54c\ub824\uc8fc\uac70\ub098 \uc0c8\ub85c \uc774\uc0ac \uc628 \uc774\uc6c3\uc5d0\uac8c \uc18c\uc18c\ud55c \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \ub4f1(\uc774\uc6c3\uc9d1 \uc601\uc6c5) \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ub9ce\uc740 \uc0ac\ub78c\uc774 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\ub2e4. \ud2b9\ud788 \uc2e4\uc81c \uae30\uc0ac\ud654\ub41c \uc774\uc57c\uae30 \uc911 \ud558\ub098\uc778 \ub2f9\uadfc\ub9c8\ucf13\uc744 \ud1b5\ud574 \uc783\uc5b4\ubc84\ub9b0 \uac15\uc544\uc9c0\ub97c \ub418\ucc3e\uc740 \uc0ac\uc5f0\uc744 \ud65c\uc6a9\ud558\uba74\uc11c, ‘\ub2f9\uadfc\ub9c8\ucf13\uc774 \uc774\ub7ec\ud55c \uc77c\uc744 \ud588\uc5b4\uc694’\ub77c\uace0 \uc9c1\uc811\uc801\uc73c\ub85c \ub9d0\ud558\uae30\ubcf4\ub2e4 \uc9c4\uc815\uc131 \uc788\ub294 \uc5d0\ud53c\uc18c\ub4dc\ub97c \ud1b5\ud574 \ub2f9\uadfc\ub9c8\ucf13\uc758 \ub610 \ub2e4\ub978 \uc5ed\ud560\uacfc \uace0\uac1d\uc5d0\uac8c \uc804\ud558\uace0\uc790 \ud558\ub294 \ud575\uc2ec \uac00\uce58\ub97c \uc5b4\ud544\ud588\ub2e4.<\/p>\n\n\n\n

\ud1a4\uc564\ubb34\ub4dc\ub294 \uc5b4\ub5bb\uac8c \uc815\ud574\uc84c\ub098?<\/strong><\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uac00 \ub531\ub531\ud558\uace0 \ub2e4\uac00\uac00\uae30 \uc5b4\ub824\uc6b4 \ub290\ub08c\ubcf4\ub2e4\ub294 \ub0b4 \uc8fc\ubcc0\uc758, \ub0b4 \uacc1\uc5d0 \uc788\ub294 \ub4ef\ud55c \uce5c\uadfc\ud558\uace0 \ub530\ub73b\ud55c \uc774\ubbf8\uc9c0\ub77c \uc0dd\uac01\ud588\ub2e4. \uc774 \uc810\uc744 \uc5b4\ud544\ud574\uc11c \uc6b0\ub9ac \uc8fc\ubcc0\uc758 \ubcf4\ud1b5 \uc0ac\ub78c\ub4e4, \uc77c\uc0c1\uc744 \ub2f4\ub2f4\ud558\uac8c \uc774\uc57c\uae30\ud558\ub824 \ud588\uace0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub3c4 \uc774 \uc81c\uc548\uc5d0 \ub3d9\uc758\ud558\uc5ec \uacfc\uc7a5\ud558\uac70\ub098 \ub108\ubb34 \ud0a4\uce58 \ud558\uc9c0 \uc54a\ub3c4\ub85d \ud1a4\uc564\ubb34\ub4dc\ub97c \uc7a1\uae38 \uc6d0\ud588\ub2e4. <\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \ubc1c\uc0dd\ud55c \uc608\uc0c1\uce58 \ubabb\ud55c \uc5b4\ub824\uc6c0 \ud639\uc740 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc5d0\ud53c\uc18c\ub4dc\uac00 \uc788\ub2e4\uba74 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n

\uac70\ub798 \uacfc\uc815\uc5d0\uc11c \uc608\uc0c1 \ubc16\uc758 \ub2f9\uadfc\uc774\uc6c3\uc744 \ub9cc\ub098\ub294 \uc7ac\ubc0c\ub294 \uc5d0\ud53c\uc18c\ub4dc\uac00 \uc815\ub9d0 \ub9ce\uc558\ub2e4. \uc5c9\ub6b1\ud558\uace0 \uc720\uba38\ub7ec\uc2a4\ud55c \uc774\uc57c\uae30\ub97c \ud65c\uc6a9\ud558\uace0 \uc2f6\uae30\ub3c4 \ud588\uc9c0\ub9cc, \uc0dd\uac01\ubcf4\ub2e4 \ub9ce\uc740 \uc77c\uc744 \ud574\ub0b4\uace0 \uc788\ub294 \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc5ed\ud560\uacfc \ud575\uc2ec \uac00\uce58\ub97c \uc804\ud558\ub294 \uac83\uc774 \uc6b0\uc120\uc774\ub77c \uc0dd\uac01\ud588\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \ub2f9\uadfc\ub9c8\ucf13\uc758 \uae30\uc0c1\ucc9c\uc678\ud55c \uac70\ub798 \ubb3c\ud488\uc774\ub098 \uc7ac\ubc0c\ub294 \ud6c4\uae30\ub97c \ubcf4\uba70 \uc5f4\uad11\ud558\ub294 \uc0ac\ub78c \uc911 \ud558\ub098\ub85c \uc5b8\uc820\uac00\ub294 \uc774\ub7f0 \uc774\uc57c\uae30\ub97c \ud65c\uc6a9\ud574\ubcf4\uace0 \uc2f6\uae30\ub3c4 \ud558\ub2e4. \ud55c\ud3b8, \ucd2c\uc601\uc744 \uc55e\ub454 \uc2dc\uae30\uc5d0 \ucf54\ub85c\ub09819\uac00 \ub2e4\uc2dc \ud655\uc0b0\uc138\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c \ucd2c\uc601 \ud5c8\uac00\ub97c \ubc1b\uae30 \uc5b4\ub824\uc6b4 \uacf3\uc774 \ub9ce\uc558\ub2e4. \ud558\uc9c0\ub9cc, \uc2a4\ud0dc\ud504\ubd84\ub4e4\uaed8\uc11c \ud734\uc77c\uae4c\uc9c0 \ubc18\ub0a9\ud558\uace0 \uc5f4\uc2ec\ud788 \uc7a5\uc18c\ub97c \ubb3c\uc0c9\ud574 \uc900 \ub355\ubd84\uc5d0 \ubb34\uc0ac\ud788 \ucd2c\uc601\uc744 \ub9c8\uce60 \uc218 \uc788\uc5c8\ub2e4. \uc774 \uc790\ub9ac\ub97c \ube4c\uc5b4 \uc815\ub9d0 \uac10\uc0ac\ud558\ub2e4\ub294 \uc778\uc0ac\ub97c \uc804\ud55c\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8 \uacb0\uacfc\ubb3c\uc5d0 \ub300\ud55c \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ubc18\uc751\uc740 \uc5b4\ub560\ub098?<\/strong><\/p>\n\n\n\n

\uadf8\ub3d9\uc548 \ub2f9\uadfc\ub9c8\ucf13\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \uc778\uc2dd\uc774 \uc911\uace0\uac70\ub798 \uc11c\ube44\uc2a4\uc5d0\ub9cc \ud3ec\ucee4\uc2a4\uac00 \ub9de\ucdb0\uc838 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \u2018\ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uace0 \uc2f6\uc5c8\ub358 \uac08\uc99d\uc744 \ud574\uc18c\ud560 \uc218 \uc788\uc5c8\ub2e4\u2019\ub294 \uc758\uacac\uacfc \ubb34\uc5c7\ubcf4\ub2e4 \uc0ac\uc6a9\uc790\uc758 \ubaa8\uc2b5\uacfc \uc77c\uc0c1\uc801\uc778 \uc774\uc57c\uae30\ub85c \uc811\uadfc\ud558\uba74\uc11c \uc810\uc5d0\uc11c \u2018\ub2f9\uadfc\ub9c8\ucf13\ub2e4\uc6b4 \uacb0\uacfc\ubb3c\uc774 \ub098\uc628 \uac83 \uac19\uc544 \uac10\uc0ac\ud558\ub2e4\u2019\ub294 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc558\ub2e4. \uc601\uc0c1 \uc790\uccb4\uc5d0\uc11c \ub290\uaef4\uc9c0\ub294 \ub530\ub73b\ud558\uace0 \ubd80\ub4dc\ub7ec\uc6b4 \ud1a4\uc774 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc0dd\uac01\ud55c \ud004\ub9ac\ud2f0 \uc774\uc0c1\uc73c\ub85c \uc81c\uc791\ub418\uc5b4 \u2018\uacb0\uacfc\ubb3c \uc790\uccb4\uc5d0\ub3c4 \ub9cc\uc871\ud558\uc9c0\ub9cc, \uae30\ud68d \ubc0f \uc900\ube44 \ub2e8\uacc4\uc5d0\uc11c\ub3c4 \uc0dd\uac01\ud558\uc9c0 \ubabb\ud55c \ubd80\ubd84\uae4c\uc9c0 \ucc59\uaca8\uc8fc\uc5b4 \uc88b\uc558\ub2e4\u2019\uace0 \ub9d0\uc500\ud558\uc168\ub2e4. \ud638\uc758\uc801\uc778 \ubc18\uc751 \ub355\ubd84\uc5d0 \ucc98\uc74c\uc5d0\ub294 \uc7a5\ucd08 \uc218 \ube0c\ub79c\ub4dc \ud544\ub984\ub9cc \uc81c\uc791\ud558\uae30\ub85c \ud588\ub294\ub370, \ub2e8\ucd08 \uc218 \ud544\ub984 \uc81c\uc791\uae4c\uc9c0 \ucd94\uac00 \uc758\ub8b0\ub97c \ubc1b\uc544 \uc601\ud654 \uac19\uc740 \ub290\ub08c\uc744 \uc8fc\uc5c8\ub358 1\ubd84 40\ucd08\uc758 \ube0c\ub79c\ub4dc \ud544\ub984\uc774 30\ucd08\uc758 \uc9e7\uc740 \uc608\uace0\ud3b8 \ubc84\uc804\uc73c\ub85c \uc81c\uc791\ub418\uae30\ub3c4 \ud588\ub2e4. <\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ucd1d\ud3c9\uc744 \uc804\ud55c\ub2e4\uba74? <\/strong><\/p>\n\n\n\n

TF\uc5d0 \ucc38\uc5ec\ud55c \uba64\ubc84 \ubaa8\ub450\uac00 \ub2f9\uadfc\ub9c8\ucf13\uc758 \uc0ac\uc6a9\uc790\uc600\ub2e4. \ub2e4\ub4e4 \uc790\uae30\ub3c4 \ubaa8\ub974\uac8c \uc9c4\uc2ec\uc774 \ub418\uc5b4 \uc990\uac70\uc6e0\ub358 \uae30\uc5b5\uc774 \ub09c\ub2e4. \uc601\uc0c1\uc744 \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc0dd\uac01\ubcf4\ub2e4 \ube60\ub974\uac8c \ucc9c\ub9cc \uc0ac\uc6a9\uc790\uac00 \ub2ec\uc131\ub418\uc5c8\ub294\ub370, \uc5ec\ub7ec \uace0\ubbfc \ub05d\uc5d0 \ucc9c\ub9cc \uc0ac\uc6a9\uc790\ub97c \ud5a5\ud55c \uac10\uc0ac \uba54\uc2dc\uc9c0\ub294 \ub35c\uc5b4\ub0b4\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud589\ub410\ub2e4. \uc774 \uc810\uc774 \ub2e4\uc18c \uc544\uc26c\uc6c0\uc73c\ub85c \ub0a8\uc558\uc9c0\ub9cc, \ub2f9\uadfc\ub9c8\ucf13\ub2e4\uc6b4 \uba54\uc2dc\uc9c0\ub97c \uac74\ub12c \uc218 \uc788\ub294 \uc88b\uc740 \uae30\ud68c\uc600\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e0\ub2e4.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

CREDITS <\/strong>
Client : Daangn Market
Agency : BAT
Project Direction : Yuri Oh
Project Manager : Jinah Kim
Copywriting\/Editing : Yuhyeon Seo
Project Period : 2020<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 10\ubd84 \uad6d\ub0b4 \ucd5c\ub300 \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc \u2018\ub2f9\uadfc\ub9c8\ucf13\u2019\uc740 \uc9c0\ub09c 9\uc6d4, \uc6d4\uac04 \ud65c\uc131 \uc774\uc6a9\uc790(MOU) \ucc9c\ub9cc \uba85\uc744 \ub2ec\uc131\ud588\ub2e4. \uc774\ub97c \uae30\ub150\ud558\uba70 \uace0\uac1d \uac10\uc0ac \uba54\uc2dc\uc9c0\ub97c \uc804\ud558\ub294 \ud55c\ud3b8, \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \uc9c0\uc5ed \uc0dd\ud65c \ucee4\ubba4\ub2c8\ud2f0\ub85c \ud655\uc7a5\ud574 \ub098\uac00\ub824\ub294 \ube44\uc804\uc744 \ubcf4\uc5ec\uc8fc\uace0\uc790 BAT\uc640 \ube0c\ub79c\ub4dc \ud544\ub984\uc744 \uc81c\uc791\ud588\ub2e4. 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