{"id":4923,"date":"2020-11-11T20:46:00","date_gmt":"2020-11-11T11:46:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4923"},"modified":"2026-03-06T15:14:49","modified_gmt":"2026-03-06T06:14:49","slug":"58","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/58\/","title":{"rendered":"<HOWS by Cafeshow> \ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 6\ubd84<\/p>\n\n\n\n

\ub3c4\uc2dc \ubb38\ud654\uc640 \ub514\uc790\uc778\uc774 \uac00\uc9c4 \uc18c\ud1b5\uc758 \ud798\uc744 \uc804\ud558\ub294 \ubcf5\ud569 \ubb38\ud654 \uacf5\uac04 \u2018HOWS by Cafeshow\u2019(\uc774\ud558 HOWS)\ub294 \ucee4\ud53c\uc5d0 \uc77c\uac00\uacac \uc788\ub294 \uc0ac\ub78c\uacfc \ube0c\ub79c\ub4dc\uac00 \ubaa8\uc774\ub294 \uacf3\uc774\ub2e4. \ucee4\ud53c \uc804\ubb38 \ubc15\ub78c\ud68c \uc11c\uc6b8\uce74\ud398\uc1fc\ub97c \uc6b4\uc601\ud558\ub294 \uc5d1\uc2a4\ud3ec\ub7fc\uc774 \ub860\uce6d\ud55c \uacf5\uac04\uc73c\ub85c B1\uce35 \uac24\ub7ec\ub9ac, 1\uce35\uc740 \uce74\ud398, 2\uce35 \uc11c\uc810 \uadf8\ub9ac\uace0 3~4\uce35\uc740 \uc0ac\uc625\uc73c\ub85c \ud65c\uc6a9\ub418\uba70, \uc11c\uc6b8\uce74\ud398\uc1fc\uc758 \uae30\uc5c5 \ube44\uc804\uacfc \ud575\uc2ec \uac00\uce58\ub97c \ub2f4\uc558\ub2e4. BAT\ub294 \uc774\uacf3\uc758 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \ub514\uc790\uc778\uc744 \uc791\uc5c5\ud588\ub2e4.<\/p>\n\n\n\n

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Editor<\/mark><\/em> <\/strong>\uc784\uc7ac\uc6d0
Interviewees<\/mark><\/em><\/strong> BAT\ube0c\ub79c\ub4dc\ub514\uc790\uc778\uadf8\ub8f9 \ub514\uc790\uc774\ub108 \uc8fc\uc601\uc9c4<\/p>\n\n\n\n

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Mission \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \uc790\uc720\ub85c\uc6b4 \ud655\uc7a5\uc131\uc744 \uc9c0\ub2cc \uacf5\uac04\u2019<\/strong><\/p>\n\n\n\n

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HOWS \ube0c\ub79c\ub529 \ud504\ub85c\uc81d\ud2b8\uc758 \ud575\uc2ec \uacfc\uc81c\ub294 \u2018\uac74\ubb3c\uc758 \uc5ed\ud560\uacfc \ubaa9\uc801\uc744 \uc5b4\ub290 \ud55c \uac00\uc9c0\ub85c \ud2b9\uc815 \uc9d3\uc9c0 \uc54a\ub294 \uac83\u2019<\/strong>\uc774\uc5c8\ub2e4. \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \uc790\uc720\ub85c\uc6b4 \ud655\uc7a5\uc131\uc744 \uc9c0\ub2cc \uacf5\uac04\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc2f6\ub2e4\u2019\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ub2c8\uc988\uc5d0 \ub530\ub77c BAT\ub294 \u2018\uacf5\uac04\u2019 \uc790\uccb4\uc5d0 \ucd08\uc810\uc744 \ub454 \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc744 \uc9c4\ud589\ud588\ub2e4.<\/p>\n\n\n\n

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\ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc6d0\ud558\ub294 \uac74\ubb3c\uc758 \ud2b9\uc131\uc744 \ud45c\ud604\ud558\uae30 \uc704\ud574 \u2018\uac04\ub2e8\ud558\uba74\uc11c\ub3c4 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub294\u2019 \ubaa8\ud2f0\ud504\ub97c \ucc3e\ub358 \uc911 3\ucc28\uc6d0 \uacf5\uac04\uc778 \uac74\ubb3c\uc744 2\ucc28\uc6d0\uc5d0 \ud45c\ud604\ud560 \ub54c \uac00\uc7a5 \uc9c1\uad00\uc801\uc73c\ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\ub294 \ud615\ud0dc\uc778 \u2018\uc721\uac01\ud615\u2019\uc744 \ud65c\uc6a9\ud588\ub2e4. \uc774\ub97c BI \ub514\uc790\uc778 \uc804\ubc18\uc5d0 \uc801\uc6a9\ud558\uc5ec \ud1b5\uc77c\uc131\uc744 \uac16\ucdc4\ub2e4.<\/p>\n\n\n\n

\uacf5\uac04\uc758 \ud655\uc7a5\uacfc \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \uc758\ubbf8\ud558\ub294 ‘\uc721\uac01\ud615’\uacfc \u2018\ub124 \uac1c\uc758 \uae00\ub9ac\ud504\u2019<\/strong><\/p>\n\n\n\n

HOWS \ub85c\uace0\ub294 \uadf8 \uc790\uccb4\ub85c\ub3c4 \uc4f0\uc77c \uc218 \uc788\uc9c0\ub9cc, \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub85c \ud65c\uc6a9\ud560 \ub54c \ubb34\ud55c\ud55c \ud655\uc7a5\uc131\uc744 \ubcf4\uc5ec\uc900\ub2e4. HOWS\uc758 \uadf8\ub798\ud53d \ubaa8\ud2f0\ud504\ub294 \uacf5\uac04\uc758 \ud655\uc7a5\uc744 \uc758\ubbf8\ud558\ub294 \uc721\uac01\ud615\uacfc \uc720\uc5f0\ud558\uac8c \ubcc0\ud558\ub294 \ub124 \uac1c\uc758 \uae00\ub9ac\ud504\uac00 \ud568\uaed8 \uc0ac\uc6a9\ub41c\ub2e4. \ud654\uba74 \ub610\ub294 \uc9c0\uba74\uc758 \uac01 \uaf2d\uc9d3\uc810\uc5d0 \uc704\uce58\ud55c \uae00\ub9ac\ud504\ub294 HOWS\uc5d0\uc11c \ub290\ub084 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \uc758\ubbf8\ud558\uba70, \uc790\uc720\ub86d\uac8c \ubcc0\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n\n\n\n

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\uc11c\uc6b8\uce74\ud398\uc1fc\uc758 \ube0c\ub79c\ub4dc \uceec\ub7ec \u2018\ub808\ub4dc\u2019\ub97c \uc911\uc2ec\uc73c\ub85c \ud655\uc7a5\ud55c \uceec\ub7ec \uac00\uc774\ub4dc<\/strong><\/p>\n\n\n\n

HOWS\uc758 \uceec\ub7ec \uac00\uc774\ub4dc\ub294 \ub2e8\uc21c\ud558\uba74\uc11c \uc9c1\uad00\uc801\uc778 \ubaa8\ud2f0\ud504\uc758 \uc5f0\uc7a5\uc120\uc5d0\uc11c \ud654\ub824\ud55c \uae30\uad50\ub97c \ubd80\ub9ac\uae30\ubcf4\ub2e4 \ucd5c\ub300\ud55c \ub2e8\uc21c\ud558\uac8c \uc791\uc5c5\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. \uc5d1\uc2a4\ud3ec\ub7fc\uc758 \uc0ac\uc625\uc744 \uacb8\ud558\ub294 \uacf5\uac04\uc778 \ub9cc\ud07c, \uc11c\uc6b8\uce74\ud398\uc1fc\uc758 \ube0c\ub79c\ub4dc \uceec\ub7ec\uc778 \u2018\ub808\ub4dc\u2019\ub97c \uae30\ubc18\uc73c\ub85c \uc138\ub828\ub41c \uc774\ubbf8\uc9c0\ub97c \uc804\ud560 \uc218 \uc788\ub3c4\ub85d \ud1a4\uc744 \uc870\uc815\ud588\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4 \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\uc758 \ud65c\uc6a9\ub3c4\uac00 \uc911\uc694\ud588\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ub5a0\ud55c \uc774\ubbf8\uc9c0\uac00 \uc801\uc6a9\ub418\uc5b4\ub3c4 \uc5b4\uc0c9\ud558\uac70\ub098 \ud280\uc9c0 \uc54a\ub3c4\ub85d \ubaa8\ub4e0 \uceec\ub7ec\uc640 \ubb34\ub09c\ud558\uac8c \uc5b4\uc6b0\ub7ec\uc9c8 \uc218 \uc788\ub294 \ud654\uc774\ud2b8\uc640 \ube14\ub799\uc744 \uba54\uc778 \uceec\ub7ec\ub85c \ucd94\uac00\ud588\ub2e4. <\/p>\n\n\n\n

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HOWS \ube0c\ub79c\ub529 \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc774\uc57c\uae30\ub97c BAT \ube0c\ub79c\ub4dc\ub514\uc790\uc778\uadf8\ub8f9\uc758 \uc8fc\uc601\uc9c4 \ub514\uc790\uc774\ub108\uc640\uc758 \uc778\ud130\ubdf0\ub85c \uc804\ud55c\ub2e4.\u00a0<\/p>\n\n\n\n

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\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uac00\uc7a5 \uc911\uc810\uc744 \ub454 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc778\uac00? <\/strong><\/p>\n\n\n\n

\uc11c\uc6b8\uce74\ud398\uc1fc\uac00 \uac00\uc9c4 \uae30\uc874 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ube44\uc815\ud615\uc801\uc774\uba74\uc11c \ud655\uc7a5 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ub3d9\uc2dc\uc5d0 \ud45c\ud604\ud558\ub294 \uac83\uc774 \uc911\uc694\ud588\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uce74\ud398\uc1fc\uc758 \uae30\uc874 \uc544\uc774\ub374\ud2f0\ud2f0\ub294 \uceec\ub7ec \uac00\uc774\ub4dc \uc791\uc5c5\uc5d0\uc11c \ud65c\uc6a9\ud558\uace0, \ud655\uc7a5 \uac00\ub2a5\uc131\uc740 \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\uc5d0 \uc801\uc6a9\ud558\uc5ec \uc870\ud654\ub97c \uc774\ub918\ub2e4. \u2018\uac74\ubb3c\uc758 \uc5ed\ud560\uacfc \ubaa9\uc801\uc744 \ud55c \uac00\uc9c0\ub85c \ud55c\uc815\ud558\uace0 \uc2f6\uc9c0 \uc54a\ub2e4\u2019\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ub2c8\uc988\uc5d0 \ub530\ub77c \uc804\ubc18\uc801\uc73c\ub85c \uacf5\uac04\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub418 \ub2e4\uc591\ud55c \ud65c\uc6a9\uc131\uc744 \uc9c0\ub2cc \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\ub97c \ucc3e\uc544\uc57c \ud588\ub2e4. \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \uc790\uc720\ub85c\uc6b4 \ud655\uc7a5\uc131\uc744 \uc9c0\ub2cc \uacf5\uac04\u2019\uc744 \ud45c\ud604\ud558\uae30 \uc26c\uc6b4 \ud615\ud0dc\ub97c \uace0\ubbfc\ud558\ub358 \uc911 \uc721\uac01\ud615\uc744 \ub5a0\uc62c\ub838\ub2e4. 3\ucc28\uc6d0 \uacf5\uac04\uc744 2\ucc28\uc6d0\uc5d0\uc11c \uac00\uc7a5 \uc798 \ub098\ud0c0\ub0bc \uc218 \uc788\ub294 \ud615\ud0dc\uc778 \uc815\uc721\uba74\uccb4\uc5d0\uc11c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc5c8\ub2e4. <\/p>\n\n\n\n

\uc774\uc678\uc5d0 \uc9d1 \ubaa8\uc591\uc758 \uc774\ubbf8\uc9c0\ub97c \ud65c\uc6a9\ud55c \uc2dc\uc548\uacfc 5\uce35 \uac74\ubb3c\uc758 \uce35\uc218\ub97c \uc2dc\uac01\ud654\ud55c \uc2dc\uc548\uc774 \ucd5c\uc885 \ud6c4\ubcf4\uc5d0 \uc62c\ub790\uc9c0\ub9cc, \uc721\uac01\ud615 \ubaa8\ud2f0\ud504\uc758 \ud5a5\ud6c4 \ud65c\uc6a9 \uac00\ub2a5\uc131\uacfc \ud655\uc7a5\uc131\uc774 \ud070 \ud638\uc751\uc744 \uc5bb\uc5b4 \ucd5c\uc885 \uacb0\uc815\ub410\ub2e4. HOWS\uc758 \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\ub294 \uba85\ud568, \uba54\ub274\ud310 \ub4f1 1\uce35 \uce74\ud398 \uacf5\uac04\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac74\ubb3c \uc804\uccb4 \uc0ac\uc774\ub2c8\uc9c0\uae4c\uc9c0 \ud3ed\ub113\uc740 \ubc94\uc704\uc5d0 \uac78\uccd0 \uc801\uc6a9\ub418\uc5b4 \uc788\ub2e4. <\/p>\n\n\n\n

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\ud504\ub85c\uc81d\ud2b8 \uc9c4\ud589 \uc911 \ubc1c\uc0dd\ud55c \uc608\uc0c1\uce58 \ubabb\ud55c \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\ub2e4\uba74 \ubb34\uc5c7\uc778\uac00? \uc774\ub97c \uc5b4\ub5bb\uac8c \ud574\uacb0\ud588\ub098?<\/strong><\/p>\n\n\n\n

\ud55c \uac00\uc9c0 \ubaa9\uc801\uc744 \uac00\uc9c4 \uacf5\uac04\ub9cc \uc5b4\ud544\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \ud55c\ud3b8\uc73c\ub85c\ub294 \uc0ac\uc625\uc744 \uacb8\ud558\ub294 \uacf3\uc774\uc5c8\uae30\uc5d0 \uacfc\ud558\uac70\ub098 \ubc0b\ubc0b\ud558\uc9c0 \uc54a\uc740 \uc801\uc815\uc120\uc758 \ub514\uc790\uc778 \ubaa8\ud2f0\ud504\ub97c \ucc3e\ub294 \uacfc\uc815\uc774 \uc911\uc694\ud588\ub2e4. \uadf8\ub798\uc11c \ube44\uc8fc\uc5bc \ubaa8\ud2f0\ud504\ub97c \uc815\ud558\ub294 \uc77c\uc815\uc774 \ub2e4\uc18c \uae38\uc5b4\uc84c\ub294\ub370, \uc5ec\ub7ec \ucc28\ub840 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \uc774\uc57c\uae30\ub97c \ub098\ub204\uace0 \uc758\uacac\uc744 \uc870\uc728\ud558\uba70 \ud569\uc758\uc810\uc744 \ucc3e\uae30 \uc704\ud574 \ub178\ub825\ud588\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc721\uac01\ud615 \uaf2d\uc9d3\uc810\uc758 \uac01\ub3c4\uc640 \uc11c\uccb4 \ub4f1\uc744 \uc5ec\ub7ec \uac00\uc9c0 \ubc84\uc804\uc73c\ub85c \uc81c\uc548\ud558\uba70 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc558\ub2e4. \uc5b4\ub835\uac8c \uc791\uc5c5\ud588\ub358 \ub9cc\ud07c \uc624\ud508 \uc774\ud6c4, \uc2e4\uc81c \ud64d\ubcf4\ubb3c \uc791\uc5c5\uc744 \ub2f4\ub2f9\ud558\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21\uc758 \ub514\uc790\uc774\ub108\uac00 \u2018\ud65c\uc6a9\ud558\uae30 \uc26c\uc6b4 \ubaa8\ud2f0\ud504\ub77c\uc11c \uc88b\ub2e4\u2019\ub294 \uc758\uacac\uc744 \ub0a8\uaca8 \uc8fc\uc5b4 \ubfcc\ub4ef\ud588\ub2e4. <\/p>\n\n\n\n

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\ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub294 \ubb34\uc5c7\uc778\uac00?<\/strong> <\/p>\n\n\n\n

\ub514\uc790\uc774\ub108\uac00 \uc81c\uc548\ud558\ub294 \ube0c\ub79c\ub4dc \uc5d0\uc14b\uc774 \uc544\ubb34\ub9ac \ub6f0\uc5b4\ub098\ub3c4, \uacb0\uad6d \uc774\ub97c \uc2e4\uc81c\ub85c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc774\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub4e4\uc758 \ube0c\ub79c\ub4dc \uc6b4\uc601 \ub2a5\ub825\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc774\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ube0c\ub79c\ub4dc \uc6b4\uc601 \ub2a5\ub825\uacfc \uc774\ud574\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c, \uc2dc\uc548 \ub2e8\uacc4\uc5d0\uc11c\ubd80\ud130 \uc801\uc808\ud55c \uc218\uc900\uc744 \ucc3e\uc544 \uc81c\uc2dc\ud558\ub294 \uac83\uc774 \ube0c\ub79c\ub529 \uc5d0\uc774\uc804\uc2dc\uc758 \uc11c\ube44\uc2a4 \ud004\ub9ac\ud2f0\ub97c \uacb0\uc815\ud558\ub294 \ud575\uc2ec\uc774 \uc544\ub2d0\uae4c? \uc0dd\uac01\ud588\ub2e4. HOWS\ub294 \uadf8 \uc801\uc808\ud55c \uc218\uc900\uc5d0 \ub9de\ucdb0 \uc798 \ub9c8\ubb34\ub9ac\ub41c \ud504\ub85c\uc81d\ud2b8\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \ud55c\ud3b8, \ube0c\ub79c\ub4dc \uc778\uc2dd\uc740 \u2018\ucd5c\ub300\ud55c \uc27d\uace0 \uac04\uacb0\ud558\uac8c\u2019\ub77c\ub294 \ubd88\ubcc0\uc758 \uc9c4\ub9ac\ub97c \ub2e4\uc2dc \ud55c\ubc88 \uae68\ub2eb\uac8c \ub41c \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4. <\/p>\n\n\n\n

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CREDITS\u00a0<\/strong>
Client : Cafeshow
Agency : BAT
Director & Project Manage : Dasom Lee
Identity Design : Youngjin Joo, Geonyong Lee,\u00a0Ijeong Choi
Copywriting\/Editing : Yuhyeon Seo
Architecture : FHHH Friends
Furniture Design : Jeonsan System
Project Period : 2020<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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