{"id":4792,"date":"2022-11-07T20:21:00","date_gmt":"2022-11-07T11:21:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4792"},"modified":"2026-03-06T15:12:00","modified_gmt":"2026-03-06T06:12:00","slug":"133","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/133\/","title":{"rendered":"[\uc778\ud130\ubdf0] \uc774\ubb38\uad50 \ubd80\uc0ac\uc7a5\uc774 BAT\ub97c \ud64d\ubcf4\ud558\ub294 \uc774\uc720"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-5c36c7023bb378043ca1fe996b85eb09\">\ucd9c\ucc98 :\u00a0<a href=\"https:\/\/www.the-pr.co.kr\/news\/articleView.html?idxno=49384\" target=\"_blank\" rel=\"noreferrer noopener\">The PR Times \ub354\ud53c\uc54c\ud0c0\uc784\uc2a4(https:\/\/www.the-pr.co.kr)<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BAT\uc758 \uc870\uc9c1 \ubb38\ud654\uac00 \uac00\uc9c4 \ub3c5\ubcf4\uc801 \uc5d0\ub108\uc9c0\uc5d0 \ub04c\ub838\ub2e4<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc\ub294 \uc138\uc0c1\uc744 \ub9cc\ub4e4\uace0 BAT\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4\ub2e4<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>2016\ub144\uc5d0 \ubb38\uc744 \uc5f0 BAT\ub294 \ube0c\ub79c\ub4dc\ub85c \uc138\uc0c1\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub2e4\ub294 \ubbf8\uc158\uc744 \uac16\uace0 \uc788\ub2e4. 5\ub144 \ub9cc\uc5d0 \ub9e4\ucd9c 140\uc5b5 \uc6d0\uc744 \ub2ec\uc131\ud558\uace0 \uc5f0\ud3c9\uade0 130% \uc131\uc7a5, \ub2f9\uae30 \uc21c\uc774\uc775 10\uc5b5 \uc6d0 \ubc0f \uad11\uace0 \ucd1d \uac70\ub798\uc561 300\uc5b5 \uc6d0\uc744 \ub2ec\uc131\ud55c BAT\ub294 150\uc5ec \uba85\uc758 \uc9c1\uc6d0\ub4e4\uacfc \ud568\uaed8 125\uac1c\uc758 \uace0\uac1d\uc0ac\uc640 \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \ub9fa\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ub208\ubd80\uc2e0 \uc57d\uc9c4 \ub355\uc5d0 BAT\ub294 \uc5c5\uacc4\uc5d0\uc11c \ud55c\ucc3d \u2018\ub728\ub294\u2019 \uae30\uc5c5\uc73c\ub85c \uc54c\ub824\uc838 \uc788\ub2e4. \uadf8\ub7ec\ub358 \ucc28\uc5d0 \uc9c0\ub09c 8\uc6d4 \uc774\ubb38\uad50 \uc804 \uc81c\uc77c\uae30\ud68d \uc0c1\ubb34\uac00 \ubd80\uc0ac\uc7a5\uc73c\ub85c \uc601\uc785\ub418\uba74\uc11c \ud55c \ucc28\ub840 \ub354 \ud654\uc81c\uac00 \ub410\ub2e4.<\/p>\n\n\n\n<p><br>\uc774\ubb38\uad50 BAT \ubd80\uc0ac\uc7a5\uc740 \uc81c\uc77c\uae30\ud68d\uc5d0\uc11c 26\ub144 \ub3d9\uc548 \uc77c\ud558\uba74\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130\ub85c \uc790\uc2e0\uc758 \uc774\ub984\uc744 \uac01\uc778\uc2dc\ud0a4\uace0 \uc0c1\ubb34 \uc9c1\uc704\uc5d0\uae4c\uc9c0 \uc624\ub978 \ubca0\ud14c\ub791\uc774\ub2e4. \uadf8\ub294 \uc790\uc2e0\uc758 \uc120\ud0dd\uc744 \uc5ec\ub7ec \uac00\uc9c0 \uc758\ubbf8\uc758 \u2018\ub3c4\uc804\u2019\uc774\ub77c\uace0 \ud45c\ud604\ud55c\ub2e4.<br><br>\u201c20\ub144 \uc774\uc0c1 \uc81c\uc77c\uae30\ud68d\uc758 \uc81c\uc791\ubcf8\ubd80\uc5d0 \uc788\uc5c8\ub294\ub370, (\uc81c\uc791 \uc785\uc7a5\uc774\ub2e4 \ubcf4\ub2c8) \uadf8\ucabd\uc740 \ud0c0 \ubd80\ubb38\uacfc\uc758 \uad50\ub958\ub098 \ud611\uc5c5 \uae30\ud68c\uac00 \ub9ce\uc9c0 \uc54a\uc740 \ubd84\uc57c\uc600\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac \uc790\uccb4\ub294 \ud06c\uc9c0\ub9cc \uc77c\uc758 \ud3ed\uc740 \uc881\uc558\ub2e4\uace0 \ubcfc \uc218 \uc788\uc8e0. \uadf8\ub7f0\ub370 BAT\ub294 \uc5d0\ub4dc(AD) \uc5d0\uc774\uc804\uc2dc\uac00 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\ub77c\uace0 \ub9d0\ud558\ub294\ub370 \uadf8\uac8c \ubb34\uc5c7\uc778\uc9c0 \uad81\uae08\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub300\ud45c\ub2d8 \uc790\uccb4\uac00 \ucc3d\uc5c5\uac00 \uae30\uc9c8\uc744 \uac00\uc9c4 \ubd84\uc774\uc5b4\uc11c \ube0c\ub79c\ub4dc\uc5d0 \uc9c4\uc2ec\uc774\ub784\uae4c\uc694. \uc694\uc998\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ud2b8\ub80c\ub4dc\uc774\uace0 \ud544\uc694\ud55c \ubd80\ubd84\uc774\ub77c \uc804\ubb38\uac00\uc5d0\uac8c \ub9e1\uae30\uace0 \uac70\uae30\uc5d0 \uad11\uace0 \ub4f1\uc774 \ub4a4\ub530\ub77c\uc57c \ud558\ub2c8, BAT \ub610\ud55c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\ub85c\uc11c \ub354\uc6b1 \ubcf8\uaca9\ud654\ub41c \uc0ac\uc5c5\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4. \uadf8\uc5d0 \ub9de\ucdb0 \uc81c\uac00 \uc601\uc785\ub41c \uac83\uc774\ub77c\uace0 \ubd05\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc804\ubb38\uac00\ub4e4\uc744 TF\ud654\ud558\uc5ec \ucd5c\uc801\uc758 \uc131\uacfc \ub3c4\ucd9c<\/strong><\/h3>\n\n\n\n<p>\ucd5c\uadfc \uc5c5\uacc4\uc5d0\uc11c \uae09\uc131\uc7a5\ud558\ub294 \ud68c\uc0ac\ub85c \uc8fc\ubaa9\ubc1b\ub294 BAT\uc758 \ub0b4\uc2e4\uc5d0 \ud638\uae30\uc2ec\uc774 \uc77c\uc5c8\uace0 \ub9e4\ub825\uc801\uc73c\ub85c \ubcf4\uc600\ub2e4\ub294 \uac83\uc774\ub2e4. \uc774\ubbf8 \uc790\uc2e0\uc758 \ubd84\uc57c\uc5d0\uc11c \uc77c\uac00\ub97c \uc774\ub8ec \uc774 \ubd80\uc0ac\uc7a5\uc73c\ub85c\uc11c\ub294 \u2018\uc800\ub807\uac8c \uc80a\uace0 \uc0dd\ub3d9\uac10 \uc788\ub294 \ud68c\uc0ac\uc5d0\uc120 \uc5b4\ub5a4 \uc77c\uc744 \ud560 \uc218 \uc788\uc744\uae4c\u2019\uac00 \ud070 \ub3d9\uae30\ubd80\uc5ec\uac00 \ub418\uc5c8\uc744 \uac83\uc774\ub2e4. \uacc4\uc18d\uc801\uc778 \u2018\uc131\uc7a5\u2019\uc744 \uc6d0\ud558\ub294 \uc81c\uc791\uc790\ub85c\uc120 \ub2f9\uc5f0\ud55c \uc77c\uc774\ub2e4.<br><br>\u201cBAT\uac00 \ucc98\uc74c \uc2dc\uc7a5\uc5d0 \uc778\uc2dd\ub41c \uac83\uc740 \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc744 \ud1b5\ud574\uc11c\uc785\ub2c8\ub2e4. \uc804\ub7b5 \ucee8\uc124\ud305, \uc544\uc774\ub374\ud2f0\ud2f0 \ub9cc\ub4e4\uae30 \ub4f1\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \uc5bc\uad74\uc744 \ub9cc\ub4e4\uc5b4\uc8fc\ub294\ub370, \uadf8 \ubd84\uc57c \ud1b1\ud2f0\uc5b4 \uc5c5\uccb4\ub4e4\uacfc \uc5b4\uae68\ub97c \ub098\ub780\ud788 \ud558\uba74\uc11c \uc790\uc5f0\uc2a4\ub808 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub4f1\uc758 \uc694\uad6c\uac00 \ub4e4\uc5b4\uc654\uc8e0. \ud68c\uc0ac\uc5d0\uc11c\ub294 \uadf8\ub7ec\uba74 \uc5c5\uacc4\uc5d0\uc11c \uc798\ud558\ub294 \uc5d0\uc774\uc2a4\ub97c \ub370\ub824\uc640 \ud0a4\uc6cc\ubcf4\uc790\uace0 \ud558\uc5ec \uc778\uc7ac\ub4e4\uc774 \ubaa8\uc774\uae30 \uc2dc\uc791\ud588\uc5b4\uc694. \uc9c0\uae08 \uc9c1\uc6d0 \uc218\uac00 \uc791\ub144\uc758 \uac70\uc758 \ub450 \ubc30\uc77c \uac81\ub2c8\ub2e4. \uadf8 \ub05d\uc5d0 \uc81c\uac00 \uc788\ub294 \uac70\uc8e0.(\uc6c3\uc74c)\u201d<br><br>\uc0ac\uc2e4 \ub9ce\uc740 \ud68c\uc0ac\uac00 \uc885\ud569 \uad11\uace0\ub300\ud589\uc0ac, \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\ub97c \ud45c\ubc29\ud558\uc9c0\ub9cc, \uc2e4\uc9c8\uc801\uc73c\ub85c \uc804\ubb38\uc131\uc744 \ub0b4\uc7ac\ud654\ud558\uc9c0 \uc54a\uace0 \uc678\uc8fc\ub97c \uc8fc\ub294 \ud68c\uc0ac\ub4e4\ub3c4 \uc788\ub2e4. \ud639\uc740 \uadf8\ub7f0 \uae30\ub2a5\uc744 \ub2e4 \uac16\ucd94\uace0 \uc788\uc5b4\ub3c4 \uae30\uc5c5\uc758 \uaddc\ubaa8\uac00 \ub108\ubb34 \ud06c\uace0 \uac01\uac01\uc758 \ubd84\uc57c\uac00 \uace0\ub3c4\ud654\ub418\ub2e4 \ubcf4\ub2c8 \ubd84\uc57c \uac04 \ud611\uc5c5 \uae30\ud68c\uac00 \ub4dc\ubb38 \uac8c \ud604\uc2e4\uc774\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubd80\uc0ac\uc7a5\uc740 BAT\ub294 \ub2e4\ub974\ub2e4\uace0 \ub9d0\ud55c\ub2e4.<br><br>\u201cBAT\ub294 \ube0c\ub79c\ub4dc \ucee8\uc124\ud305, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub4f1\uc5d0\uc11c \uc804\ubb38\uc801\uc778 \uace0\ub3c4\ud654\ub97c \uc9c0\ud5a5\ud558\uba74\uc11c\ub3c4 TF\uc801\uc73c\ub85c \uac19\uc774 \uc6c0\uc9c1\uc774\ub354\ub77c\uace0\uc694. \ud504\ub85c\uc81d\ud2b8\ub97c \ub9e1\uae30\ub294 \uac8c \uc544\ub2c8\ub77c \uac01\uc790 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \uc801\ud569\ud55c \uc778\ub825\ub4e4\uc744 \ubaa8\uc544 TF \uc870\uc9c1\uc744 \ub9cc\ub4dc\ub294 \uac8c \uc800\ud76c\uc758 \ucc28\ubcc4\uc810\uc774\uace0 \uc7ac\ubbf8\uc788\ub294 \uc9c0\uc810\uc785\ub2c8\ub2e4. \uc800\ub85c\uc120 \uc774 \uacfc\uc815\uc5d0\uc11c \ub354 \ubc30\uc6b0\uac70\ub098 \ub0b4\uac00 \uac00\uc9c4 \uc7a5\uc810\uc744 \uc11e\uc5b4 \uacb0\uacfc\ubb3c\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uac8c \ub9e4\ub825\uc801\uc774\uc8e0.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201c\uc804\ubb38\uc131\uc774\ub780 \uc790\uae30 \ubd84\uc57c\ub294 \uae30\ubcf8, \uadf8 \uc774\uc0c1\uc744 \uac16\ucd94\ub294 \uac83\u201d<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"466\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165.png\" alt=\"\" class=\"wp-image-4793\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165.png 700w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165-300x200.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>\uc774 \ubd80\uc0ac\uc7a5\uc758 \uc124\uba85\ucc98\ub7fc BAT\ub294 \ube0c\ub79c\ub4dc\uc758 A to Z\ub97c \ud560 \uc218 \uc788\ub294, \ucee4\ubc84\ub9ac\uc9c0\uac00 \ub113\uc740 \uae30\uc5c5\uc774\ub77c\ub294 \uc810\uc774 \uc5b4\ud544\ub418\uace0 \uc788\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ud2f0\ube59, \ub450\ub098\ubb34 \ub4f1\uacfc \ud30c\ud2b8\ub108 \uad00\uacc4\ub85c \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\ub294 \uc911\uc774\ub77c\uace0 \ud55c\ub2e4. \uc608\uc804 \uc791\uc5c5\uc5d0\uc11c\ub294 \ud540\ud14c\ud06c \uae30\uc5c5 \uc13c\ud2b8\ube44\uc640 \ud2b8\ub798\ube14\ud14c\ud06c \uae30\uc5c5 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc758 \ucf00\uc774\uc2a4\ub97c \uc8fc\ubaa9\ud560 \ub9cc\ud558\ub2e4.<\/p>\n\n\n\n<p>BAT\ub294 \uc13c\ud2b8\ube44\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud655\uc7a5\uacfc \ud574\uc678 \uc9c4\ucd9c\uc744 \uc704\ud55c \ub9ac\ube0c\ub79c\ub529 \ubc0f \uc601\uc0c1 \uae30\ubc18\uc758 IMC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub2e4. \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc \ub9ac\uc11c\uce58\ubd80\ud130 \ube0c\ub79c\ub4dc \uc815\uc758\uc640 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c, \ud0c0\uae43 \uc804\ubc18\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc9c4\ud589\ud55c \ubc14 \uc788\ub2e4. \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc744 \uc704\ud574\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\ubc18\uc758 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc6b4\uc601\ud588\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778 \uc218\ud589\uc744 \uc704\ud574 \ud37c\ud3ec\uba3c\uc2a4\ud300\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ud300\uc774 \ubcc4\ub3c4\uc758 TF\ub97c \uad6c\ucd95\ud588\ub2e4. \ub450 TF\ub294 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uae30\ud68d \ubc0f \ucd2c\uc601, \uc81c\uc791\uc744 \ube44\ub86f\ud574 \uc720\ud29c\ube0c\uc640 SNS \ub9e4\uccb4 \uc6b4\uc601\uc744 \ud1b5\ud55c \uc601\uc0c1 \ucea0\ud398\uc778\uc744 \ub2f4\ub2f9\ud558\uace0, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\uc8fc \uc4f0\uc774\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ub3c4\uc785\ud55c \uace0\ud6a8\uc728 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ubc1c\uad74\ud558\ub294 \ub4f1 \ud611\uc5c5\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ub3c4\ucd9c\ud588\ub2e4. \uc774\ub7ec\ud55c \uc791\uc5c5 \uc0ac\ub840\ub4e4\uc774 \uc2dc\uc7a5\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uc73c\uba70 BAT\uc758 \uc5c5\ubb34 \uc131\uaca9\uc744 \ub300\ubcc0\ud55c\ub2e4\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p>\u201c\uc804\ubb38\uc131\uc774\ub780 \ud558\ub098\ub9cc \uc798\ud558\ub294 \uac8c \uc544\ub2c8\ub77c, \uc790\uae30 \ubd84\uc57c\uc758 \uc804\ubb38\uc131\uc740 \uae30\ubcf8\uc73c\ub85c \uac16\ucd94\uace0 \uc5ec\uae30\uc5d0 \ubbf8\ub514\uc5b4\uc758 \uc774\ud574, PR\uc758 \uc774\ud574\uac00 \ud544\uc694\ud574\uc9c0\ub294 \uc2dc\ub300\uac00 \uc544\ub2cc\uac00 \ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c BAT\ub294 \ub0b4\ubd80 \uc9c1\uc885\uc774 \uad49\uc7a5\ud788 \ub9ce\uc544\uc694. \uc804\ubb38\uc131\uc744 \ub0b4\uc7ac\ud654\ud55c \uc870\uc9c1\uc774\ub77c\uace0 \uac10\ud788 \ub9d0\uc500\ub4dc\ub838\ub294\ub370, \uadf8\ub7f0 \uc0ac\ub78c\ub4e4\uc774 \ud300\ud50c\ub808\uc774\ub97c \uc774\ub8e8\ub294 \uacfc\uc815\uc5d0\uc11c \uc131\uacfc\ub97c \ub0b4\ub294 \uac8c \uc800\ud76c \ud68c\uc0ac\uc758 \ud0a4\ud3ec\uc778\ud2b8\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\ub3c4 \uadf8\ub7f0 \uc810\uc744 \uc131\uc7a5\uc758 \uae30\ud68c\ub85c \ub290\ub07c\ub294 \uac83 \uac19\uc544\uc694.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc \uc721\uc131\uc758 A to Z\ub97c \uc9c0\ud5a5\ud55c\ub2e4<\/strong><\/h3>\n\n\n\n<p><br>\uc608\ub97c \ub4e4\uc5b4 \uce74\ud53c\ub77c\uc774\ud130\ub85c\ub9cc \uc77c\ud574\uc628 \uc0ac\ub78c\uc774 BAT\uc5d0\uc11c\ub294 \ub2e4\ub978 \uc9c1\uc885 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \ucf58\ud150\uce20 \uba54\uc2dc\uc9c0\ub97c \ub2e4\ub8e8\uae30\ub3c4 \ud558\uba74\uc11c \ud0c0 \uc9c1\uc885\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\ub3c4 \ub192\uc544\uc9c0\uace0, \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5a4 \uba54\ucee4\ub2c8\uc998\uc73c\ub85c \uc791\uc6a9\ud558\ub294\uc9c0 \uc804\uccb4\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774\ub2e4.<\/p>\n\n\n\n<p>\u201c\uc815\uc2dd \uc2ac\ub85c\uac74\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc800\ud76c \uc2a4\uc2a4\ub85c\ub294 \ub125\uc2a4\ud2b8 \uc81c\ub108\ub808\uc774\uc158 \uc5d0\uc774\uc804\uc2dc\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \u2018\ucc28\uc138\ub300\ub294 \ubb50\uac00 \ub2ec\ub77c\uc57c \ud558\uc9c0?\u2019\ub97c \uc9c0\ud5a5\ud55c\ub2e4\ub294 \uac70\uc8e0. \ub204\uad6c\ub098 \ud611\uc5c5\uc744 \ud55c\ub2e4\uace0\ub294 \ud558\uc9c0\ub9cc, \uc800\ud76c\ub294 \uadf8 \uacfc\uc815\uc774 \uc2e4\uc81c\ub85c TF\ud654\ub418\uc5b4 \ud37c\ud3ec\uba3c\uc2a4\uac00 \ub098\uc624\ub294 \uc120\uc21c\ud658\uc774 \uc774\ub8e8\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \uc9c0\uc810\uc5d0 \uc774\ub04c\ub824 \uc800\ub3c4 \ud569\ub958\ud55c \uac83\uc774\uace0\uc694. \uadf8\ub798\ub3c4 \uc544\uc26c\uc6b4 \ubd80\ubd84\uc740 \uc6b0\ub9ac \ud68c\uc0ac\ub97c \uc544\uc9c1 \ubaa8\ub974\ub294 \uc0ac\ub78c\uc774 \ub9ce\ub2e4\ub294 \uac70\uc608\uc694.(\uc6c3\uc74c)\u201d<\/p>\n\n\n\n<p>\ucd5c\uadfc \ucf54\ub85c\ub098\uac00 \uc5d4\ub370\ubbf9\uc744 \ud5a5\ud574 \uac00\uba74\uc11c \uadf8\ub3d9\uc548 \uad00\ub9dd\ud558\ub358 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uae30\uc9c0\uac1c\ub97c \ucf1c\uba70 \ube0c\ub79c\ub4dc \ub9ac\ub274\uc5bc\uc774\ub098 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc774 \uc62c\ud574 \ub9ce\uc774 \uc774\ub8e8\uc5b4\uc84c\ub2e4. \uc774 \ubd80\uc0ac\uc7a5\uc740 \uc774\ub7ec\ud55c \uae30\uc870\uc5d0 \ub9de\ucdb0 \ud5a5\ud6c4 \ube45 \ube0c\ub79c\ub4dc, \ud30c\uc6cc \ube0c\ub79c\ub4dc\uc640 \ud30c\ud2b8\ub108\ub85c\uc11c \uc791\uc5c5\uc744 \ud568\uaed8\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\ub77c\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc18c\ub9dd\uc744 \ub0b4\ube44\ucce4\ub2e4. \ub354 \ub098\uc544\uac00 \ube0c\ub79c\ub4dc \ud0c4\uc0dd \uacfc\uc815\ubd80\ud130 \ud568\uaed8\ud558\uba70 \uc88b\uc740 \uad11\uace0\ub85c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc54c\ub9ac\uace0, \u2018\uc774 \ube0c\ub79c\ub4dc\ub294 \uc6b0\ub9ac\uac00 \ud568\uaed8 \ud0a4\uc6e0\uc5b4\u2019 \ud558\ub294 \ub9c8\uc74c\uc774 \ub4e4 \uc815\ub3c4\ub85c \uc758\ubbf8 \uc788\ub294 \uc791\uc5c5\uc744 \ud558\uace0 \uc2f6\ub2e4\ub294 \ubc14\ub78c \ub610\ud55c \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-166-683x1024.png\" alt=\"\" class=\"wp-image-4795\" style=\"width:843px;height:auto\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-166-683x1024.png 683w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-166-200x300.png 200w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-166.png 700w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uacb0\uad6d \uc18c\ube44\uc790\uc758 \uad00\uc810\uc73c\ub85c \ubcf4\ub294 \uac83\uc774 \ud575\uc2ec<\/strong><\/h3>\n\n\n\n<p><br>\uc774 \ubd80\uc0ac\uc7a5\uc740 \uc804\ubc18\uc801\uc778 PR \uc791\uc5c5\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc18c\ube44\uc790 \uc785\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc811\ud558\uac8c \ud558\ub294 \uac83\uc774\ub77c\uace0 \ud588\ub2e4. \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c \ub098\ub258\uc5b4 \uc788\uc9c0\ub9cc \uacb0\uad6d \uc18c\ube44\uc790\ub77c\ub294 \uacb0\ub860\uc73c\ub85c \uc18c\uae09\ub418\uae30 \ub54c\ubb38\uc774\ub2e4.<br><br>\u201c\uc694\uc998 PR, \uad11\uace0, \ub9c8\ucf00\ud305, \ube0c\ub79c\ub529 \ub4f1\uc758 \uc6a9\uc5b4\uac00 \ud63c\uc7ac\ub418\uc5b4 \uc4f0\uc774\ub294\ub370, \uc2e4\uc9c8\uc801\uc73c\ub85c \uadf8\uac83\ub4e4 \uac04\uc758 \uacbd\uacc4\uac00 \ub9ce\uc774 \uc904\uc5b4\uc11c \uac1c\ub150\uc758 \ud63c\uc7ac\ub85c \ubcf4\uae30\ubcf4\ub2e4\ub294 \u2018\uadf8\ub7f4 \uc218\ub3c4 \uc788\uaca0\ub2e4\u2019 \uc2f6\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \ud558\ub294 \uae30\ub2a5\uc73c\ub85c \ubcf4\uc790\uba74 \uac01\uac01 \ub530\ub85c\ub530\ub85c\uc778 \uc601\uc5ed\uc774\uc9c0\ub9cc, \uc18c\ube44\uc790 \uc785\uc7a5\uc5d0\uc11c \ubcf4\uba74 \uadf8\uc800 \ube0c\ub79c\ub4dc \uccb4\ud5d8\uc758 \ucc44\ub110\uc774 \ub2e4\ub978 \uac83\ubfd0\uc774\ub77c\uace0 \uc0dd\uac01\ud574\uc694. \uae30\uc0ac\ub97c \ud1b5\ud558\uba74 PR \ub8e8\ud2b8\uac00 \ub418\ub294 \uac70\uace0, \uad11\uace0\ub97c \ud1b5\ud558\uba74 \uad11\uace0\uc640 \ub9c8\ucf00\ud305\uacfc \ucea0\ud398\uc778\uc758 \uc601\uc5ed\uc774 \ub418\ub294 \uac83\uc778\ub370, \uc5b4\uca0c\ub4e0 \uac04\uc5d0 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc798 \ub9cc\ub098\uac8c \ud558\ub294 \uac8c \uc911\uc694\ud558\ub2e4\ub294 \uad00\uc810\uc5d0\uc11c \ubd10\uc57c \ud55c\ub2e4\ub294 \uac70\uc8e0. \uadf8\ub7f0 \uad00\uc810\uc73c\ub85c \ubcf4\uba74 PR \uc5d0\uc774\uc804\uc2dc\uc640 \uc190\uc7a1\uace0 \uc2dc\ub108\uc9c0\ub97c \ub0bc \ud544\uc694\ub3c4 \uc788\ub2e4\uace0 \ubd05\ub2c8\ub2e4. \uc544\ub2c8\uba74 PR\uc758 \ud6a8\uacfc\ub97c \uc5b4\ub5bb\uac8c \ud558\uba74 \ucea0\ud398\uc778 \ub4f1\uc5d0\uc11c \ub0bc \uc218 \uc788\ub294\uc9c0 \uace0\ubbfc\ud574\uc57c \ud558\uc9c0 \uc54a\uc744\uae4c \uc2f6\uc8e0.\u201d<\/p>\n\n\n\n<p><br>\uc774 \ubd80\uc0ac\uc7a5\uc758 \uc0ac\uace0\ubc29\uc2dd\uc740 \uc790\uc5f0\uc2a4\ub808 \ub2e8\uc21c\ud55c \ud64d\ubcf4\ub9cc \uc5fc\ub450\uc5d0 \ub450\ub294 \uac8c \uc544\ub2cc, \uc0ac\ud68c\uc801\uc778 \uae30\uc5ec\uc640 \ud638\uc758\ub3c4 \uace0\ub824\ud574\uc57c \ud55c\ub2e4\ub294 \ubaa9\uc801\uc758\uc2dd\uc744 \ub4dc\ub7ec\ub0b4\uace0 \uc788\uc5c8\ub2e4. \uadf8\ub7f0 \uc0ac\uace0\uc758 \ubc29\ud5a5\uc131\uc774\uc57c\ub9d0\ub85c \uc77c\ucc28\uc6d0\uc801\uc778 \uc804\ubb38\uc131\uc744 \ub118\uc5b4 \uc880 \ub354 \uae4a\uc774 \uc788\ub294 \uc804\ubb38\uc131\uae4c\uc9c0 \uace0\ub824\ud574\uc57c \ud55c\ub2e4\ub294 \uc804\ubb38\uac00\uc758 \uc815\uc758\uc640\ub3c4 \ubd80\ud569\ub418\ub294 \uac8c \uc544\ub2d0\uae4c. BAT\uc758 \uc870\uc9c1 \ubb38\ud654\uc640 \uc774 \ubd80\uc0ac\uc7a5\uc758 \uc804\ubb38\uac00\uc801 \uc5ed\ub7c9\uc774 \uc5b4\ub5a4 \uc2dc\ub108\uc9c0\ub97c \ub0bc \uc218 \uc788\uc744\uc9c0 \uad81\uae08\ud574\uc9c0\ub294 \ubd80\ubd84\uc774\ub2e4.<\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84 \ucd9c\ucc98 :\u00a0The PR Times \ub354\ud53c\uc54c\ud0c0\uc784\uc2a4(https:\/\/www.the-pr.co.kr) 2016\ub144\uc5d0 \ubb38\uc744 \uc5f0 BAT\ub294 \ube0c\ub79c\ub4dc\ub85c \uc138\uc0c1\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub2e4\ub294 \ubbf8\uc158\uc744 \uac16\uace0 \uc788\ub2e4. 5\ub144 \ub9cc\uc5d0 \ub9e4\ucd9c 140\uc5b5 \uc6d0\uc744 \ub2ec\uc131\ud558\uace0 \uc5f0\ud3c9\uade0 130% \uc131\uc7a5, \ub2f9\uae30 \uc21c\uc774\uc775 10\uc5b5 \uc6d0 \ubc0f \uad11\uace0 \ucd1d \uac70\ub798\uc561 300\uc5b5&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[86],"tags":[],"class_list":["post-4792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165.png",700,466,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165-300x200.png",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165.png",700,466,false],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-165.png",700,466,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2022-11-07","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":86,"name":"\uceec\ucc98","slug":"culture","term_group":0,"term_taxonomy_id":86,"taxonomy":"category","description":"","parent":0,"count":28,"filter":"raw","term_order":"2"}],"post_tag":false},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/culture\/\" alt=\"\uceec\ucc98\"  class=\"category-culture\">\uceec\ucc98<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=4792"}],"version-history":[{"count":2,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4792\/revisions"}],"predecessor-version":[{"id":10465,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4792\/revisions\/10465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/4793"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=4792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=4792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}