{"id":4719,"date":"2022-11-07T20:41:00","date_gmt":"2022-11-07T11:41:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4719"},"modified":"2026-03-06T15:11:57","modified_gmt":"2026-03-06T06:11:57","slug":"131","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/131\/","title":{"rendered":"[\uc778\ud130\ubdf0] \uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc \u2018BAT\u2019"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 8\ubd84<\/p>\n\n\n\n

\uc6d0\ubb38 \ucd9c\ucc98: AD-Z \uad11\uace0\uacc4\ub3d9\ud5a5 2022 9\/10\uc6d4\ud638<\/a><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \ucd5c\uc801\ud654\ub41c \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uc9c4\uc815\ud55c \ud1b5\ud569 \uc194\ub8e8\uc158\uc744 \uc9c0\ud5a5\ud558\ub294 \uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc \u2018BAT\u2019. \ube0c\ub79c\ub4dc\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uae0d\uc815\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \uc0b6\uacfc \uc138\uc0c1\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc2f6\uc740 BAT \ubc15\uc900\uaddc \ub300\ud45c\ub97c \ub9cc\ub098 \ub9e4\ub144 2\ubc30 \uc774\uc0c1 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc30\uacbd\uacfc \uc911\uc7a5\uae30\uc801\uc778 \uacc4\ud68d\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubd24\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub300\ud45c\ub2d8 \uc18c\uac1c \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4<\/u><\/strong>.<\/u><\/strong><\/p>\n\n\n\n

\uc548\ub155\ud558\uc138\uc694. BAT\uc5d0\uc11c \ub300\ud45c\ub97c \ub9e1\uace0 \uc788\ub294 \ubc15\uc900\uaddc\uc785\ub2c8\ub2e4. \ub300\ud559\uc0dd \ub54c \uc0ac\ud68c\uc801 \uae30\uc5c5 \ucc3d\uc5c5\uc744 \uc2dc\uc791\uc73c\ub85c, \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \ucd08\uae30 \uae30\ud68d\ubd80\ud130 \ud300\ube4c\ub529, \uacbd\uc601 \uc804\ubc18\uc5d0 \ucc38\uc5ec\ud558\ub294 \u2018\ucef4\ud37c\ub2c8\ube4c\ub354\u2019 \ud68c\uc0ac\uc5d0\uc11c \uc2e0\uc0ac\uc5c5 \ub9c8\ucf00\ud305\uc744 \ucd1d\uad04\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 A \ubd80\ud130 Z \uae4c\uc9c0 \ub3c4\uc6b8 \uc218 \uc788\ub294 \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\uc778 \u2018BAT\u2019 \ub97c \ucc3d\uc5c5\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc <\/u><\/strong>‘BAT’ <\/u><\/strong>\uc18c\uac1c \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4<\/u><\/strong>.<\/u><\/strong> <\/u><\/strong><\/p>\n\n\n\n

BAT\ub294 \ube0c\ub79c\ub529\uacfc \ub9c8\ucf00\ud305, \uae30\ud68d\uacfc \uc2e4\ud589, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud1b5\ud569\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ud544\uc694\ud55c \uc885\ud569 \uc194\ub8e8\uc158\uc744 \uc81c\uc548\ud558\uace0 \ucc28\ubcc4\ud654\ub41c \uacbd\uc7c1\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc131\uc7a5 \uc911\uc778 \uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud68c\uc0ac\uba85 <\/u><\/strong>\u2018BAT\u2018<\/u><\/strong>\ub294 \uc5b4\ub5a4 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\ub098\uc694<\/u><\/strong>?<\/u><\/strong><\/p>\n\n\n\n

2016\ub144 \ucc3d\uc5c5 \ub2f9\uc2dc \uc5d0\uc774\uc804\uc2dc \ube0c\ub79c\ub4dc\uba85\uc740 \u2018\uc544\ud0a4\ud0c0\uc785 \ube0c\ub79c\ub4dc\u2019 \uc600\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc6d0\ud615(Archetype), \uc989 \ubcf8\uc9c8\uc744 \ucc3e\uc544\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc720\uc77c\ud55c \ube0c\ub79c\ub4dc\ub85c \uae30\uc5b5 \ub420 \uc218 \uc788\uac8c \ud574\uc8fc\uaca0\ub2e4\ub77c\ub294 \uc758\ubbf8\ub97c \ub2f4\uc544 \uc9c0\uc5c8\ub294\ub370\uc694. \uc544\ubb34\ub798\ub3c4 \uc0dd\uc18c\ud55c \uc774\ub984\uc774\ub77c \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \uc5b4\ub824\uc6cc\ud588\ub358 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc880 \ub354 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \uae30\uc5b5\ud558\uae30 \uc26c\uc6b4 \uc774\ub984\uc73c\ub85c \ub2e4\uac00\uac00\uace0\uc790 \u2018\ube0c\ub79c\ub4dc \uc544\ud0a4\ud0c0\uc785(Brand Archetype)\u2019 \uc744 \ucd95\uc57d\ud574 \u2018BAT\u2019 \ub85c \ub9ac\ube0c\ub79c\ub529\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ucc3d\uc5c5\ud558\uac8c \ub41c \uacc4\uae30\uac00 \uad81\uae08\ud569\ub2c8\ub2e4<\/u><\/strong>.<\/u><\/strong><\/p>\n\n\n\n

\ucef4\ud37c\ub2c8\ube4c\ub354 \ud68c\uc0ac\uc5d0\uc11c \ucd08\uae30 \ube0c\ub79c\ub4dc\ub97c \uae30\ud68d\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\ub294 \uc77c\uc744 \uc9c4\ud589\ud558\uba74\uc11c, \ube0c\ub79c\ub4dc \ub7f0\uce6d\ubd80\ud130 A to Z\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc77c\uc744 \ud55c \ubc88\uc5d0 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub9e8\ud30c\uc6cc \uae30\ubc18\uc758 \uc870\uc9c1\uc774 \uc788\uc73c\uba74 \uc88b\uaca0\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529\uacfc \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0 \ub6f0\uc5b4\ub09c \uc2e4\ub825\uc744 \uac00\uc9c4 \ud300\uc744 \uac16\ucd94\uace0, \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ud68c\uc0ac\ub97c \ub9cc\ub4e4\uace0 \uc2f6\uc5c8\ub358 \uac74\ub370\uc694. \uc774\ub97c \ud1b5\ud574 \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uc138\uc0c1\uc744 \uc774\ub86d\uac8c \ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4\uace0 \uc2f6\ub2e4\ub294 \uc0dd\uac01\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube0c\ub79c\ub529 <\/u><\/strong>A<\/u><\/strong>\ubd80\ud130 <\/u><\/strong>Z<\/u><\/strong>\uae4c\uc9c0 \ud55c \ud68c\uc0ac\uc5d0\uc11c \ub2e4 \uc9c4\ud589\ud558\ub2e4\ub2c8 \ud68c\uc0ac \ub0b4 \uc870\uc9c1 \uad6c\uc131\uc774 \uad81\uae08\ud558\ub124\uc694<\/u><\/strong>.<\/u><\/strong> <\/u><\/strong><\/p>\n\n\n\n

\uc0ac\uc5c5 \ubd84\uc57c\ub85c \uad6c\ubd84\ud55c\ub2e4\uba74 \ube0c\ub79c\ub4dc \uc804\ub7b5 \ucee8\uc124\ud305\uacfc \ub514\uc790\uc778\uc744 \uc9c4\ud589\ud558\ub294 \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uadf8\ub8f9, IMC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uadf8\ub8f9, \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc911\uc2ec\uc73c\ub85c \ud558\ub294 \ube0c\ub79c\ub4dc \uadf8\ub85c\uc2a4 \uadf8\ub8f9\uc73c\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uadf8\ub8f9 \uc548\uc5d0\uc11c \ub2e4\uc2dc 3, 4\uac1c\uc758 \uc138\ubd80 \ud30c\ud2b8\ub85c \ub098\ub220\uc9c0\uac8c \ub418\uace0\uc694. \uadf8 \ubc16\uc5d0 \uc0ac\uc5c5 \uc804\uccb4 \uc804\ub7b5\uc744 \ucd1d\uad04\ud558\ub294 \uc804\ub7b5\uae30\ud68d\uadf8\ub8f9 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8\ub8f9 \uac04 \uc720\uae30\uc801\uc778 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc9c4\ud589\ud55c \ud504\ub85c\uc81d\ud2b8\uac00 \uc788\uc73c\uc2e0\uac00\uc694<\/u><\/strong>?<\/u><\/strong><\/p>\n\n\n\n

\ub300\ud45c\uc801\uc778 \uc0ac\ub840\ub85c \ud540\ud14c\ud06c \uae30\uc5c5 \u2018\uc13c\ud2b8\ube44\u2019\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud655\uc7a5\uacfc \ud574\uc678 \uc9c4\ucd9c\uc744 \uc704\ud55c \ub9ac\ube0c\ub79c\ub529 \ubc0f \uc601\uc0c1 \uae30\ubc18\uc758 IMC \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub358 \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ub9ac\uc11c\uce58\ubd80\ud130 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uc815\uc758, \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c \ub4f1\uc758 \ube0c\ub79c\ub4dc \ucee8\uc124\ud305 \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\uace0, \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc \ucee8\uc124\ud305\uacfc \uc5f0\uc774\uc5b4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610 \ud2b8\ub808\ube14\ud14c\ud06c \u2018\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\u2019\uc744 \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\ubc18\uc758 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc6b4\uc601\ud588\ub358 \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778 \uc218\ud589\uc744 \uc704\ud574 \ud37c\ud3ec\uba3c\uc2a4 \ud300\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uc774 \ubcc4\ub3c4\uc758 TF\ub97c \uad6c\ucd95\ud588\ub294\ub370\uc694. \ub450 TF\ub294 \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uae30\ud68d \ubc0f \ucd2c\uc601, \uc81c\uc791\uc744 \ube44\ub86f\ud574 \uc720\ud29c\ube0c\uc640 SNS \ub9e4\uccb4 \uc6b4\uc601\uc744 \ud1b5\ud55c \uc601\uc0c1 \ucea0\ud398\uc778\uc744 \ub2f4\ub2f9\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\uc8fc \uc4f0\uc774\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ub3c4\uc785\ud55c \uace0\ud6a8\uc728 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ubc1c\uad74\ud558\ub294 \ub4f1 \ud611\uc5c5\ud574 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub3c4\ucd9c\ud558\uc168\ub098\uc694<\/u><\/strong>?<\/u><\/strong> <\/u><\/strong><\/p>\n\n\n\n

\ubcf8 \ucea0\ud398\uc778\uc740 \uc720\ud29c\ube0c, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \uc911\uc2ec\uc73c\ub85c \uc9d1\ud589\ub410\uc5c8\ub294\ub370\uc694. \ub2f9\uc2dc \uc720\ud29c\ube0c\uc5d0\uc11c \uc57d 485\ub9cc \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud558\uba70 \ucea0\ud398\uc778 \uc124\uacc4 \uc2dc \ubaa9\ud45c\ud588\ub358 CPV(cost per view)\ub97c \ub2ec\uc131\ud558\uace0, \ubaa9\ud45c \uc870\ud68c\uc728\ubcf4\ub2e4 36.4% \ub192\uc740 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c\ub3c4 \uc57d 123\ub9cc \uc870\ud68c \uc218\ub97c \uae30\ub85d\ud574 \ubaa9\ud45c\ud588\ub358 CPV\uc758 \uc57d 60% \uc218\uc900\uc73c\ub85c \ub192\uc740 \uad11\uace0 \ud6a8\uc728\uc744 \uac70\ub480\uc2b5\ub2c8\ub2e4. (2021\ub144 11\uc6d4 \uae30\uc900)<\/p>\n\n\n\n

\ub2e4\uc591\ud55c \ub3c4\uc804\uacfc \uc2dc\ub3c4 \ub355\ubd84\uc778\uc9c0 \uc9c0\ub09c\ud574\uc5d0 \ub300\ube44\ud574\uc11c \ub9e4\ucd9c\uc561 <\/u><\/strong>5<\/u><\/strong>\ubc30<\/u><\/strong>, <\/u><\/strong>\uc870\uc9c1 \uaddc\ubaa8\ub3c4 <\/u><\/strong>2<\/u><\/strong>\ubc30 \uc774\uc0c1 \uc131\uc7a5\ud588\ub2e4\ub294 \uae30\uc0ac\ub97c \ubd24\uc2b5\ub2c8\ub2e4<\/u><\/strong>. <\/u><\/strong>\uc774\ub807\uac8c \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uac8c \ub41c \ubc30\uacbd\uc740 \ubb34\uc5c7\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc2dc\ub098\uc694<\/u><\/strong>?<\/u><\/strong><\/p>\n\n\n\n

\uc0ac\uc2e4 \ud68c\uc0ac \ucc3d\ub9bd \uc774\ub798 \ub9e4\ub144 2\ubc30 \uc774\uc0c1 \uc131\uc7a5\ud574\uc654\ub294\ub370\uc694. \ub354\uc6b1\uc774 \uc9c0\ub09c\ud574\ub294 \uc8fc\ub85c \uaddc\ubaa8\uac00 \ud070 \uc2a4\ud0c0\ud2b8\uc5c5 \ubc0f \ub300\uae30\uc5c5 \ub4f1 \uc5c5\uacc4 \ud0d1\ube0c\ub79c\ub4dc\uc640 \ud611\uc5c5\uc774 \ud65c\ubc1c\ud558\uac8c \uc9c4\ud589\ub418\uba74\uc11c \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\ub358 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ub9ac\ub274\uc5bc \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\ub098 \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778 \ubd84\uc57c\uc5d0\uc11c \ub2e4\uc591\ud55c \ud504\ub85c\uc81d\ud2b8\ub97c \ub2e4\ub8e8\uc5c8\uac70\ub4e0\uc694. \uc774\ub85c \uc778\ud574 \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\uac00 \ub098\uc654\ub358 \uac83 \uac19\uc544\uc694. <\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc131\uc7a5\uc774 \ubc30\uacbd\uc774\uc5c8\uc744\uae4c\uc694<\/u><\/strong>. <\/u><\/strong>\uc62c\ud574 <\/u><\/strong>8<\/u><\/strong>\uc6d4\uc5d0 \ub9ac\ub354\ub4e4 \ub610\ud55c BAT\uc5d0 \ub300\uac70 \ud569\ub958\ud588\ub294\ub370\uc694<\/u><\/strong>. <\/u><\/strong>\ub9ac\ub354\ub97c \uc601\uc785\ud558\uac8c \ub41c \ubc30\uacbd\uacfc \uadf8 \uc774\uc720\ub3c4 \uad81\uae08\ud569\ub2c8\ub2e4.<\/u><\/strong><\/p>\n\n\n\n

\ud55c\ucc3d \ucee4\uac00\ub294 \ud68c\uc0ac\uc758 \uade0\ud615\uc744 \uc7a1\uc544\uc904 \uc218 \uc788\ub294 \ubd84\ub4e4\uc774 \ub354 \ub9ce\uc774 \uacc4\uc2dc\uba74 \uc88b\uaca0\ub2e4\uace0 \ud310\ub2e8\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc798 \uc544\uc2dc\ub294 \uac83\ucc98\ub7fc BAT\ub294 \uc9c0\uc18d \uc131\uc7a5 \uc911\uc785\ub2c8\ub2e4. \ud604\uc7ac \ud68c\uc0ac\uc5d4 \uae30\uc874\uc5d0\ub3c4 \uc874\uc7ac\ud588\ub358 \uac01 \uadf8\ub8f9 \ub9ac\ub354 \ubc0f \uccb4\uacc4\uac00 \uc788\uace0\uc694. \uc5ec\uae30\uc5d0 \uc131\uc7a5 \uc18d\ub3c4\uc5d0 \uac78\ub9de\ub294 \ub9ac\ub354\uc758 \uc601\uc785\uc740 \uae30\uc5c5 \uc6b4\uc601\uc5d0 \uc218\ubc18\ub418\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud750\ub984 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc758 \ub9ac\ub354\uac00 \ud544\uc694\ud588\ub358 \uc2dc\uc810\uc774\uace0, \uc81c\uc77c\uae30\ud68d \uc784\uc6d0 \ucd9c\uc2e0\uc774\uc2e0 \uc774\ubb38\uad50 CCO\ub97c \uc601\uc785\ud558\uac8c \ub41c \uac83\ub3c4 \uc774\ub7ec\ud55c \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ud5a5\ud6c4 BAT\ub294 \uae30\uc874 IMC \ucea0\ud398\uc778 \uc678\uc5d0\ub3c4 TV\uad11\uace0 \ubd84\uc57c\uc758 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uba70 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubd84\uc57c\uc758 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BAT<\/u><\/strong>\ub9cc\uc758 \uc0ac\ub0b4 \ubb38\ud654 \uc81c\ub3c4\ub3c4 \uc598\uae30\ud574 \uc8fc\uc2e4 \uc218 \uc788\ub098\uc694<\/u><\/strong>?<\/u><\/strong><\/p>\n\n\n\n

\u2018\ub178\ub9c8\ub4dc\ub370\uc774\u2019\ub97c \uba3c\uc800 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \ub178\ub9c8\ub4dc\ub370\uc774\ub780 \uc870\uc9c1 \uac00\uce58\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \uc6b4\uc601\ud558\ub294 \ub2e4\uc591\ud55c \ubb38\ud654 \uc911 \ud558\ub098\uc778\ub370\uc694. \ub9e4 \ubd84\uae30\ub9c8\ub2e4 BAT\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\uc774 \ubaa8\uc5ec \uae30\uc5c5 \ubc29\ud5a5\uc131\uacfc \ube44\uc804 \ubc0f \uadf8\ub8f9 \ud65c\ub3d9 \ubcf4\uace0, \uc778\uc0ac\u00b7\uc7ac\ubb34 \ub4f1 \uae30\uc874 \uad6c\uc131\uc6d0\uc774 \uc5c5\ubb34 \uc2dc \uc54c\uc544\uc57c \ud558\ub294 \uc5ec\ub7ec \uc0c1\ud669\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub610, \ub3d9\ub8cc\uc758 \uc131\uc7a5\uc744 \ub3d5\uae30 \uc704\ud574 \uc0c1\ud638 \uac04\uc758 \ud53c\ub4dc\ubc31\uc744 \uc8fc\ub294 \u2018\ud53c\uc5b4 \ud53c\ub4dc\ubc31\u2019 \uc81c\ub3c4\uac00 \uc788\ub294\ub370\uc694. \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc870\uc9c1 \uc18d\uc5d0\uc11c \uc624\ub798\ub3c4\ub85d \ud568\uaed8 \uc131\uc7a5\ud558\uace0 \ud611\ub825\ud560 \uc218 \uc788\ub3c4\ub85d \uc815\uc131 \uc5b4\ub9b0 \uc870\uc5b8\uc744 \ubc1b\uc544\ubcfc \uc218 \uc788\ub294 \ud2b9\uc9d5\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc790\uc728 \ucd9c\ud1f4\uadfc, \ucf54\uc5b4\ud0c0\uc784 \uadfc\ubb34\uc81c, \ubc18\ub824\ub3d9\ubb3c \uacbd\uc870\uc0ac \ud734\uac00 \ub4f1 \uc790\uc728\uc640 \ucc45\uc784 \uc544\ub798 \uc6b4\uc601\ub418\ub294 \uc5ec\ub7ec \uc81c\ub3c4\ub4e4\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uc131\uc6d0\ub4e4\uc774 \uc5c5\ubb34\uc5d0\ub9cc \ubab0\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \uc0ac\ub0b4 \ubb38\ud654\uc640 \uc81c\ub3c4\ub97c \uac16\ucd94\uace0 \uc788\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

BAT<\/u><\/strong>\uc5d0\uc11c \ucd94\uad6c\ud558\ub294 \uc778\uc7ac\uc0c1\uc774 \uc788\uc73c\uc2e0\uac00\uc694<\/u><\/strong>?<\/u><\/strong><\/p>\n\n\n\n

\ud504\ub85c\ud398\uc154\ub110\ub9ac\uc998(Professionalism), \ud3a0\ub85c\uc6b0\uc2ed(Fellowship), \uc784\ud329\ud2b8(Impact) \uc774 3\uac00\uc9c0\uac00 \ud575\uc2ec \uac00\uce58\uc774\uc790 \uc778\uc7ac\uc0c1\uc778\ub370\uc694. \uc790\uc2e0\uc758 \uc5c5\ubb34\ub97c \ud504\ub85c\ub2f5\uac8c \uc798 \ud560 \uac83\uc740 \uae30\ubcf8, \ub2e4\ub978 \ub3d9\ub8cc\ub4e4\uacfc\uc758 \ud611\uc5c5\ubfd0 \uc544\ub2c8\ub77c \uc870\uc9c1 \uc804\uccb4\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uc778\uc9c0\ub97c \ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc778\uc758 \uc131\uacf5\ubcf4\ub2e4\ub294 \ud300\uc758 \uc131\uacf5, \ud300\uc758 \uc131\uacf5\ubcf4\ub2e4\ub294 \uc870\uc9c1 \uc804\uccb4\uc758 \uc131\uacf5\uc744 \uc6d0\ud558\ub294, \uc989 \ub300\ub2e8\ud788 \uc774\ud0c0\uc801\uc778 \uc0ac\ub78c\uc744 \uc6d0\ud55c\ub2e4\uace0 \ubcf4\uc2dc\uba74 \ub429\ub2c8\ub2e4. BAT\ub294 \uc804\uc0ac\uc758 \uc774\uc775\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uace0\ubbfc\ud558\uace0, \ud300\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ub3d9\ub8cc\ub4e4\uc758 \uc131\uacf5\uc744 \ub3d5\ub294\ub370 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \ub354\uc6b1 \ud070 \uc601\ud5a5\ub825\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

BAT<\/u><\/strong>\uac00 \ucd94\uad6c\ud558\ub294 \ubc29\ud5a5\uc774\ub098 \uc911\uc7a5\uae30\uc801\uc778 \uacc4\ud68d\uc774 \uad81\uae08\ud569\ub2c8\ub2e4<\/u><\/strong><\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \uc804\ub7b5 \ucee8\uc124\ud305\uacfc IMC \ucea0\ud398\uc778, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uac01\uac01\uc758 \uc601\uc5ed\uc5d0\uc11c\ub3c4, \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc601\uc5ed\ub4e4\uc774 \ud1b5\ud569\ub41c \ud504\ub85c\uc81d\ud2b8\uc758 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubaa8\ub450 \ub3c5\ubcf4\uc801\uc778 \uc2e4\ub825\uacfc \uc9c0\uc704\ub97c \uc778\uc815\ubc1b\ub294 \uc870\uc9c1\uc774 \ub418\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub098\uc544\uac00\uc11c\ub294 \uc9c0\uc18d\uac00\ub2a5\ud568\uc744 \ub118\uc5b4 \uc601\uc18d\uac00\ub2a5\ud55c \ud68c\uc0ac\uac00 \ub418\ub294 \uac83\uc774 \uafc8\uc785\ub2c8\ub2e4. \uc624\ub7ab\ub3d9\uc548 \ube5b\uc744 \ubc1c\ud558\uba70 \ub2e4\uc74c \uc138\ub300\uc758 \ud6c4\ubc30\ub4e4\ub3c4 \uacc4\uc18d\ud574\uc11c \ub3d9\uacbd\ud558\ub294 \ud68c\uc0ac\uac00 \ub418\uc5c8\uc73c\uba74 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n