{"id":4025,"date":"2024-02-23T15:54:00","date_gmt":"2024-02-23T06:54:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=4025"},"modified":"2026-03-06T15:10:55","modified_gmt":"2026-03-06T06:10:55","slug":"howtomm-1","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/howtomm-1\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ud55c\uacc4\uadf9\ubcf5 (1) &#8211; \uad11\uace0 \uc131\uacfc, \uc815\ub9d0 \ubbff\uc744 \uc218 \uc788\uc744\uae4c?"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 6\ubd84<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uc5ec\ub7ec\ubd84\uc740 \uc5b4\ub5a4 \uadfc\uac70\ub85c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \uc791\uc131\ud558\uc2dc\ub098\uc694?<\/strong><\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \ud6a8\uc728\uc801\uc778 \uad11\uace0\ube44\uc6a9 \uc9d1\ud589\uc744 \uc704\ud574 \ub9c8\ucf00\ud305 \uc608\uc0b0 \ubbf9\uc2a4\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \uc791\uc131\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \u2018\ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd(Media planning)\u2019, \u2018\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix)\u2019\ub4f1 \ub2e4\uc591\ud55c \uc774\ub984\uc73c\ub85c \ubd88\ub9ac\uc9c0\ub9cc, \uc774 \uae00\uc5d0\uc120 \uc54c\uc544\ubcf4\uae30 \uc27d\uac8c \u2018\ub9c8\ucf00\ud305 \ubbf9\uc2a4\u2019\ub85c \ud1b5\uc77c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \uc6b4\uc601\uc804\ub7b5\uc5d0 \ub530\ub77c\uc11c \uc815\ud574\uc9c0\uae30\ub3c4 \ud558\uc9c0\ub9cc, \ub300\uccb4\ub85c \ucc44\ub110\ubcc4 \ube44\uc6a9 \ub300\ube44 \uc131\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u201c\uacfc\uac70\u201d\uc758 \uad11\uace0 \uc131\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \u201c\ubbf8\ub798\u201d\uc758 \ubc29\ud5a5\uc131\uc744 \uc815\uc758\ud558\ub294 \uac83\uc740 \uc5b8\ub73b \ubcf4\uae30\uc5d0 \ub0a9\ub4dd\ud560 \ub9cc\ud55c \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc6b0\ub9ac\ub294 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc55e\uc73c\ub85c\uc758 \uc77c\uc744 \uc608\uce21\ud558\uace4 \ud558\ub2c8\uae4c\uc694. \uc6b0\ub9ac\ub294 \uc774\ub97c \u201c\uc5f0\uc5ed\uc801 \ucd94\ub860\u201d\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc774 \ubc29\ubc95\uc744 \ubb34\ud131\ub300\uace0 \ubbff\uae30\uc5d0\ub294 \uaed8\ub984\uce59\ud55c \uad6c\uc11d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-1024x530.png\" alt=\"\" class=\"wp-image-4026\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-1024x530.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-300x155.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-768x397.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-1536x795.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-2048x1059.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc0ac\uacfc\ub97c \uba39\uc5b4 \ubcf8 \uc0ac\ub78c\uc774\ub77c\uba74, \uc0ac\uacfc\ub97c \ubcf4\uace0 \uc0c1\ud07c\ud558\uace0 \ub9db\uc788\ub2e4\uace0(\uc8fc\uad00\uc801\uc774\uc9c0\ub9cc) \uc0dd\uac01\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc624\ub298 \uc560\ud50c\uc758 \uc8fc\uc2dd\uc774 \uc62c\ub790\ub2e4\uace0 \ud574\uc11c \ub0b4\uc77c\ub3c4 \uc624\ub97c \uac70\ub77c\uace0 \uc0dd\uac01\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc5f0\uc5ed\uc801 \ucd94\ub860\uc758 \ubc14\ud0d5\uc774 \u201c\uc0ac\uc2e4\uc5d0 \uac00\uae4c\uc6b4\uac00, \ud639\uc740 \uc218\ub9ce\uc740 \ubcc0\uc218\ub85c \uad6c\uc131\ub41c \u201c\uce74\uc624\uc2a4\u201d\uc5d0 \uac00\uae4c\uc6b4\uac00\u201d\uc5d0 \ub530\ub77c \uacb0\uc815\ub429\ub2c8\ub2e4. \uad11\uace0\ub3c4 \uc0ac\uc2e4\ubcf4\ub2e4\ub294 \uce74\uc624\uc2a4\uc758 \uc601\uc5ed\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uacfc\uac70\uc758 \ub370\uc774\ud130\uac00 \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc704\ud574 \ucda9\ubd84\ud788 \ubbff\uc744\ub9cc\ud55c \uadfc\uac70\ub77c\uace0 \ud655\uc2e0\ud560 \uc218 \uc788\uc744\uae4c\uc694?&nbsp; \ub2e8\uc5b8\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74, \uacfc\uac70\uc758 \ub370\uc774\ud130\ub294 \ud544\uc694 \uc5c6\uc73c\ub2c8 \ud734\uc9c0\ud1b5\uc5d0 \ub123\uc5b4\ubc84\ub9ac\uace0, \uc624\uc9c1 \u201c\uae30\ub3c4\u201d\ub098 \ucd08\uc778\uc801\uc778 \uac10\uac01\uc73c\ub85c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \ud574\uc57c \ud560\uae4c\uc694? \uadf8\ub7f4 \ubc14\uc5d0\ub294 \uadc0\uc5ec\uc6b4 \uac15\uc544\uc9c0\uc5d0\uac8c \ubbf8\ub798\ub97c \ub9e1\uae30\ub294 \uac8c \uc88b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-1024x390.png\" alt=\"\" class=\"wp-image-4028\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-1024x390.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-300x114.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-768x293.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-1536x585.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-130-2048x780.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc0ac\uc2e4 \ub370\uc774\ud130\ub294 \uc6b0\ub9ac\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uc720\uc77c\ud55c \uac00\ub2a5\uc131\uc785\ub2c8\ub2e4. \uae30\uc874\uc758 \uc5f0\uc5ed\uc801 \ucd94\ub860\ub3c4 \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub290 \uc815\ub3c4 \uc791\ub3d9\ud558\uae30\uc5d0 \uc5ec\uc804\ud788 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774 \ubc29\ubc95\uc73c\ub85c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc2dc\ub9ac\uc988\ub294 \uad11\uace0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \ub354\uc6b1 \uacac\uace0\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc758 \uadfc\uac70\ub97c \ud655\ubcf4\ud558\uace0\uc790 \uc791\uc131\ub418\uc5c8\uace0, \uc774\ubc88 \uae00\uc740 \u201c\uad11\uace0 \ub370\uc774\ud130 \uce21\uc815 \ubc29\uc2dd\uc758 \uc2e0\ub8b0\ub3c4\u201d\uc5d0 \ub300\ud574 \ub2e4\ub8e8\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ub370\uc774\ud130 \uc81c\ub300\ub85c \ubc14\ub77c\ubcf4\uae30<\/strong><\/h2>\n\n\n\n<p>\uad11\uace0 \ub370\uc774\ud130\ub294 \uac70\uc9d3\ub9d0\uc744 \ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4\ub9cc, \ubfcc\uc5f0 \uc720\ub9ac\ucc3d\uc5d0 \uac00\ub824\uc838\uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uace7\uc774\uace7\ub300\ub85c \ubbff\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0 \uc0ac\uc6a9\ud560 \uad11\uace0 \ub370\uc774\ud130\ub97c \uc788\ub294 \uadf8\ub300\ub85c \ubbff\uc744 \uc218 \uc5c6\ub294 \ub300\ud45c\uc801\uc778 \uc774\uc720\ub294 \uac01 \ucc44\ub110\uc758 \u201c\uce21\uc815 \ubc29\uc2dd\uc758 \ucc28\uc774\u201d\uc73c\ub85c\ubd80\ud130 \uae30\uc778\ud558\ub294 \uc2e0\ub8b0\ub3c4 \ubb38\uc81c \ub54c\ubb38\uc785\ub2c8\ub2e4. \u201c<strong>\uc131\uacfc\uc5d0 \ub300\ud574 \uce21\uc815\ub41c \uc774 \ucc44\ub110\uc758 \uae30\uc5ec\ub3c4(\uc601\ud5a5\ub825)\uac00 \ucda9\ubd84\ud788 \ubbff\uc744 \uc218 \uc788\ub294 \uac12\uc778\uac00?\u201d <\/strong>\uc5ec\uae30\uc5d0 \u201c\ub124\u201d\ub77c\uace0 \ub300\ub2f5\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac\uacb0\uc815 \ub610\ud55c \ubbff\uc744 \uc218 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \ucc44\ub110 (ex. TV, \ub77c\ub514\uc624, \uc625\uc678\uad11\uace0 \ub4f1)\uc758 \uad11\uace0\ub4e4\uc740 \uc560\ucd08\uc5d0 \uae30\uc5ec\ub3c4 \uce21\uc815\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c\ub4e4\uc758 \uc774\ud6c4 \ud589\ub3d9(\uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \uc8fc\ub294)\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc774\uaca0\uc9c0\uc694. \uc131\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc5b4\ub835\uae30\uc5d0 \uad11\uace0\ube44 \uc99d\uc561\/\uac10\uc561, On\/Off \uc5ec\ubd80 \ub4f1\uc758 \uc758\uc0ac\uacb0\uc815 \ub610\ud55c \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&nbsp;\uace0\uac1d \uc815\ubcf4 \ucd94\uc801 \ubc0f \uc131\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud55c \uc628\ub77c\uc778 \ucc44\ub110\uc774\ub77c\uace0 \ud574\ub3c4 \uc5b4\ub824\uc6c0\uc740 \uc5ec\uc804\ud788 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad11\uace0\uc758 \uacbd\uc6b0, \ub300\uac1c \uc608\uc0b0\uc774 \ucee4\uc9c0\uba74 \uc6b4\uc601 \ub9e4\uccb4 \uc218 \ub610\ud55c \ud568\uaed8 \uc99d\uac00\ud569\ub2c8\ub2e4. \ub9e4\uccb4\uac00 \ub9ce\uc544\uc9c0\ub354\ub77c\ub3c4, \uc6b0\ub9ac\ub294 \ub9e4\uccb4\ubcc4 \uc815\ud655\ud55c \uad11\uace0 \uc131\uacfc\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \ud560 \uc218 \uc788\uc73c\ub2c8\uae4c\uc694. \ud558\uc9c0\ub9cc \uc6b4\uc601 \uc911\uc778 \ub9e4\uccb4\uac00 \ub9ce\uc544\uc9c8\uc218\ub85d \uc5b4\ub5a4 \ub9e4\uccb4\uc758 \uae30\uc5ec\ub3c4\uac00 \ub192\uc740\uc9c0 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uace0\uac1d\uc774 \uc5ec\ub7ec \ub9e4\uccb4\uc5d0\uc11c \uc1a1\ucd9c\ub418\ub294 \uad11\uace0\ub97c \ubaa8\ub450 \ubcf8 \ub4a4 \ub9c8\uce68\ub0b4 \u201c\uad6c\ub9e4\u201d\ub97c \ud074\ub9ad\ud588\ub2e4\uba74 \uc5b4\ub5a4 \ub9e4\uccb4\uac00 \uc804\ud658\uc5d0 \uae30\uc5ec\ud55c \uac83\uc77c\uae4c\uc694?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-1024x511.png\" alt=\"\" class=\"wp-image-4030\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-1024x511.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-300x150.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-768x383.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-1536x767.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-131-2048x1022.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc608\ub97c \ub4e4\uba74 \uc774\ub7f0 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uace0\uac1d \u2018\ud30c\ub7ad\uc774\u2019\ub294 \u2018N\uc0ac\u2019\uc758 \ucf54\uce74\ucf5c\ub77c \uad11\uace0\ub97c \ubcf4\uace0 \ucf54\uce74\ucf5c\ub77c\uac00 \uba39\uace0 \uc2f6\uc5b4\uc9d1\ub2c8\ub2e4. \ud55c \ubc88 \ucf54\uce74\ucf5c\ub77c\ub97c \uac80\uc0c9\ud55c \ud30c\ub7ad\uc774\uc5d0\uac8c\ub294 \uc5ec\ub7ec \ucf54\uce74\ucf5c\ub77c \uad11\uace0\uac00 \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud588\uace0, \u2018K\uc0ac\u2019\uc758 \uad11\uace0\ub97c \ubcf4\uace0 \ub9c8\uce68\ub0b4 \uce68\uc774 \uaf34\uae4d \ub118\uc5b4\uac04 \ud30c\ub7ad\uc774! \ucf5c\ub77c\ub97c \uad6c\ub9e4\ud558\ub824\ub358 \ucc30\ub098 \ud30c\ub7ad\uc774\ub294 \uc2dd\uc0ac\ub97c \ud558\ub77c\ub294 \uc5b4\uba38\ub2c8\uc758 \ubd80\ub984\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc2dd\uc0ac\ub97c \ub9c8\uce58\uace0 \uc628 \ubc30\ubd80\ub978 \ud30c\ub7ad\uc774\ub294 \ub9c8\uce68\ub0b4 \u2018G\uc0ac\u2019\uc758 \uad11\uace0\ub97c \ud074\ub9ad\ud574\uc11c \ucf54\uce74\ucf5c\ub77c\ub97c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \ub2e8 \ud558\ub098\uc758 \ub9e4\uccb4\uc5d0\ub9cc \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud574\uc57c \ud55c\ub2e4\uba74, \uc5b4\ub290 \ub9e4\uccb4\uc5d0 \ubd80\uc5ec\ud558\ub294 \uac83\uc774 \ud569\ub9ac\uc801\uc778 \uc120\ud0dd\uc77c\uae4c\uc694? \ub09c\uc81c\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc774 \uae30\uc5ec\ub3c4 \uce21\uc815\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-touch attribution: <\/strong>\uac00\uc7a5 \uba3c\uc800 \ub178\ucd9c\ub41c \uad11\uace0\uc758 \uae30\uc5ec\ub3c4\uac00 \ub192\ub2e4\uace0 \ud310\ub2e8<\/li>\n\n\n\n<li><strong>Last-touch attribution : <\/strong>\uac00\uc7a5 \ub098\uc911\uc5d0 \ud074\ub9ad\ud55c \uad11\uace0\uc758 \uae30\uc5ec\ub3c4\uac00 \ub192\ub2e4\uace0 \ud310\ub2e8<\/li>\n\n\n\n<li><strong>Multi-touch attribution : <\/strong>\uac01\uac01\uc758 \uad11\uace0\uc5d0 \uae30\uc5ec\ub3c4\uac00 \uc788\ub2e4\uace0 \ud310\ub2e8<\/li>\n<\/ul>\n\n\n\n<p>\ub300\ud45c\uc801\uc73c\ub85c \uc704\uc640 \uac19\uc740 \ubc29\ubc95\ub4e4\uc774 \uc788\uace0, \uae30\uc5ec\uc2dc\uc810\uc5d0 \ub300\ud55c \ub354 \uc790\uc138\ud55c \uc790\ub8cc\ub294 <a href=\"https:\/\/www.linkedin.com\/advice\/1\/what-pros-cons-using-first-touch-last-touch-multi-touch\" target=\"_blank\" rel=\"noreferrer noopener\">\uc774 \ub9c1\ud06c<\/a>\uc5d0 \uc798 \uc124\uba85\ub418\uc5b4\uc788\uc73c\ub2c8 \ucc38\uace0\ud574\uc8fc\uc138\uc694.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc774\uac83\ub4e4\ub3c4 \uacb0\uad6d \ud558\ub098\uc758 \ubc29\ubc95\ub860\uc77c \ubfd0 \uac01\uac01\uc758 \ud55c\uacc4\uc810\uc740 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \u2018\ucd94\uc801\ub3c4\uad6c(Tracking Tool)\u2019\uc740 \ubcc4\ub3c4\uc758 \uc124\uc815\uc744 \ud558\uc9c0 \uc54a\uc73c\uba74 \u2018Last-touch attribution\u2019 \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc704 \uc608\uc2dc\uc640 \uac19\uc740 \uacbd\uc6b0\ub77c\uba74, \u2018G\uc0ac\u2019\uc758 \uad11\uace0\uac00 \uc804\ud658\uc5d0 \uae30\uc5ec\ud588\ub2e4\uace0 \ud310\ub2e8\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \u2018G\uc0ac\u2019\ub294 \uace0\ud6a8\uc728 \ub9e4\uccb4\uc77c\uae4c\uc694?<\/p>\n\n\n\n<p>\uc131\uacfc \ub370\uc774\ud130\ub294 \u2018G\uc0ac\u2019\ub97c \uac00\uc7a5 \ud6a8\uc728 \ub192\uc740 \ub9e4\uccb4\ub77c\uace0 \ub9d0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \u2018N\uc0ac\u2019\uc640 \u2018K\uc0ac\u2019\uc758 \uad11\uace0\ub97c \uaebc\ubc84\ub9b0\ub2e4\uba74 \uadf8\uac74 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\uace0 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \uae00\uc384\uc694\u2026\uc131\uacfc \ub370\uc774\ud130\uc758 \uc77c\ubd80\ubd84\uc744 \ubcf4\ub294 \uac83\ub9cc\uc73c\ub85c \uc774\ub97c \uc99d\uba85\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d4 \ud30c\ub7ad\uc774\uc5d0\uac8c \ucf54\uce74\ucf5c\ub77c\ub97c \uc778\uc9c0\uc2dc\ud0a8 N\uc0ac\uc758 \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\ub294\uc9c0 \ub4dc\ub7ec\ub098\uc9c0 \uc54a\uc558\uc73c\ub2c8\uae4c\uc694. \ucee4\ub2e4\ub780 \uadf8\ub9bc\uc744 \ubd10\uc57c\ub9cc \uac01 \uad11\uace0\ub9e4\uccb4\uc758 \uc0c1\ud638\uad00\uacc4\ub97c \uc54c \uc218 \uc788\ub294\ub370\uc694. \ub9cc\uc57d \uc77c\ubd80 \uc131\uacfc \ub370\uc774\ud130\ub9cc\uc744 \ubcf4\uace0 \u2018N\uc0ac\u2019\uc640 \u2018K\uc0ac\u2019\uc758 \uad11\uace0 \uc1a1\ucd9c\uc744 \uc911\ub2e8\ud55c\ub2e4\uba74, \uc544\ub798\uc758 \uadf8\ub9bc\uacfc \uac19\uc774 \u2018G\uc0ac\u2019\uc758 \uad11\uace0 \uc131\uacfc\ub3c4 \uae09\uaca9\ud558\uac8c \uac10\uc18c\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-1024x407.png\" alt=\"\" class=\"wp-image-4032\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-1024x407.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-300x119.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-768x305.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-1536x610.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-132-2048x814.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ubb3c\ub860, \uc774\ub97c \uc99d\uba85\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc2e4\uc81c \u2018On\/Off \ud14c\uc2a4\ud2b8\u2019, 6\uac1c\uc6d4 \uc774\uc0c1\uc758 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud55c \u2018MMM\ubd84\uc11d\u2019, \ub178\ucd9c\uacfc \uc131\uacfc\ub9cc\uc744 \uace0\ub824\ud55c \uac80\uc99d\uc774 \ud544\uc694\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc694\uc9c0\ub294 \uc804\uccb4\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud30c\uc545\ud574\uc57c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0 \uc0ac\uc6a9\ud560\ub9cc\ud55c \uadfc\uac70\uc788\ub294 \uc131\uacfc \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ud3b8\uc5d0\ub294 \uc5ec\uae30\uc5d0 \uc880 \ub354 \ud798\uc744 \ubcf4\ud0dc\uc904 \u201c\uc678\ubd80\uc694\uc18c\uc758 \uc601\ud5a5\ub825\u201d\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#1a1a1a&#039;;this.style.color=&#039;#fff&#039;\" onmouseout=\"this.style.background=&#039;transparent&#039;;this.style.color=&#039;#1a1a1a&#039;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 6\ubd84 \uc5ec\ub7ec\ubd84\uc740 \uc5b4\ub5a4 \uadfc\uac70\ub85c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \uc791\uc131\ud558\uc2dc\ub098\uc694? \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \ud6a8\uc728\uc801\uc778 \uad11\uace0\ube44\uc6a9 \uc9d1\ud589\uc744 \uc704\ud574 \ub9c8\ucf00\ud305 \uc608\uc0b0 \ubbf9\uc2a4\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \uc791\uc131\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \u2018\ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd(Media planning)\u2019, \u2018\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix)\u2019\ub4f1 \ub2e4\uc591\ud55c \uc774\ub984\uc73c\ub85c \ubd88\ub9ac\uc9c0\ub9cc, \uc774 \uae00\uc5d0\uc120 \uc54c\uc544\ubcf4\uae30 \uc27d\uac8c \u2018\ub9c8\ucf00\ud305&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"","footnotes":""},"categories":[87],"tags":[153,154,132,115,108,106],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-data","tag-153","tag-154","tag-132","tag-115","tag-108","tag-106"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129.png",2200,1138,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-300x155.png",300,155,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-768x397.png",768,397,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/image-129-1024x530.png",1024,530,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2024-02-23","get_modified_date":"2026-03-06","category_list":{"category":[{"term_id":87,"name":"\ud14c\ud06c &amp; \ub370\uc774\ud130","slug":"tech-data","term_group":0,"term_taxonomy_id":87,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","term_order":"6"}],"post_tag":[{"term_id":153,"name":"\ub9c8\ucf00\ud305\ubbf9\uc2a4","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%eb%af%b9%ec%8a%a4","term_group":0,"term_taxonomy_id":153,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"385"},{"term_id":154,"name":"\ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd","slug":"%eb%af%b8%eb%94%94%ec%96%b4%ed%94%8c%eb%9e%98%eb%8b%9d","term_group":0,"term_taxonomy_id":154,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"386"},{"term_id":132,"name":"\uadf8\ub85c\uc2a4","slug":"%ea%b7%b8%eb%a1%9c%ec%8a%a4","term_group":0,"term_taxonomy_id":132,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw","term_order":"406"},{"term_id":115,"name":"\ub370\uc774\ud130","slug":"%eb%8d%b0%ec%9d%b4%ed%84%b0","term_group":0,"term_taxonomy_id":115,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw","term_order":"423"},{"term_id":108,"name":"\uad11\uace0","slug":"%ea%b4%91%ea%b3%a0","term_group":0,"term_taxonomy_id":108,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","term_order":"428"},{"term_id":106,"name":"\ud37c\ud3ec\uba3c\uc2a4","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4","term_group":0,"term_taxonomy_id":106,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw","term_order":"431"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog\/tech-data\/\" alt=\"\ud14c\ud06c &amp; \ub370\uc774\ud130\"  class=\"category-tech-data\">\ud14c\ud06c &amp; \ub370\uc774\ud130<\/a> ","post_tag":"<a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%a7%88%ec%bc%80%ed%8c%85%eb%af%b9%ec%8a%a4\/\" alt=\"\ub9c8\ucf00\ud305\ubbf9\uc2a4\"  class=\"post_tag-%eb%a7%88%ec%bc%80%ed%8c%85%eb%af%b9%ec%8a%a4\">\ub9c8\ucf00\ud305\ubbf9\uc2a4<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%af%b8%eb%94%94%ec%96%b4%ed%94%8c%eb%9e%98%eb%8b%9d\/\" alt=\"\ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd\"  class=\"post_tag-%eb%af%b8%eb%94%94%ec%96%b4%ed%94%8c%eb%9e%98%eb%8b%9d\">\ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b7%b8%eb%a1%9c%ec%8a%a4\/\" alt=\"\uadf8\ub85c\uc2a4\"  class=\"post_tag-%ea%b7%b8%eb%a1%9c%ec%8a%a4\">\uadf8\ub85c\uc2a4<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%eb%8d%b0%ec%9d%b4%ed%84%b0\/\" alt=\"\ub370\uc774\ud130\"  class=\"post_tag-%eb%8d%b0%ec%9d%b4%ed%84%b0\">\ub370\uc774\ud130<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ea%b4%91%ea%b3%a0\/\" alt=\"\uad11\uace0\"  class=\"post_tag-%ea%b4%91%ea%b3%a0\">\uad11\uace0<\/a> <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4\/\" alt=\"\ud37c\ud3ec\uba3c\uc2a4\"  class=\"post_tag-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4\">\ud37c\ud3ec\uba3c\uc2a4<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":3,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"predecessor-version":[{"id":10443,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/4025\/revisions\/10443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/4026"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}