{"id":3642,"date":"2022-06-02T09:27:00","date_gmt":"2022-06-02T00:27:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=3642"},"modified":"2026-04-09T10:21:02","modified_gmt":"2026-04-09T01:21:02","slug":"blog-insight-endemic-beauty-brand-marketing-strategy","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-endemic-beauty-brand-marketing-strategy\/","title":{"rendered":"\uc5d4\ub370\ubbf9 \uc774\ud6c4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc720\ub9ac\uc544\uc96c\u00b7\ub205\uc2a4\u00b7\uc720\uc774\ud06c \uc2e4\ubb34 \uc0ac\ub840 3\uac00\uc9c0"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 15\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\uc5d4\ub370\ubbf9 \uc774\ud6c4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc138 \uac00\uc9c0\ub85c \uc555\ucd95\ub429\ub2c8\ub2e4. \uae30\uc874 \ube0c\ub79c\ub4dc \uc790\uc0b0(\uceec\ub7ec\u00b7\uc2e0\ub8b0\ub3c4)\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 USP\ub97c \uc2dc\uac01\ud654\ud558\ub294 \uc774\ubbf8\uc9c0 \uc7ac\uc124\uacc4(\uc720\ub9ac\uc544\uc96c), \ube0c\ub79c\ub4dc\uc640 \ud1a4\uc564\ubb34\ub4dc\uac00 \ub9de\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc81c\ud734(\ub205\uc2a4), \uc0d8\ud50c\ub9c1 \uae30\ubc18\uc758 \uc81c\ud488 \uccb4\ud5d8 \uc124\uacc4(\uc720\uc774\ud06c)\uac00 \uadf8\uac83\uc774\uc5d0\uc694. \ubaa8\ub4e0 \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0\ub294 \uc18c\ube44\uc790 \uc811\uc810 \ud655\ub300\uc640 UGC \ucd95\uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>2\ub144\uac04\uc758 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc774 \ud654\uc7a5\ud488 \uc5c5\uacc4\uc5d0 \ub0a8\uae34 \ucda9\uaca9\uc740 \uc801\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uace0\uc6a9 \ubd88\uc548\uacfc \uac00\uacc4\uc18c\ub4dd \uac10\uc18c\ub85c \uc704\ucd95\ub41c \uc18c\ube44\uc2ec\ub9ac\ub294 \ud544\uc218\uc18c\ube44\uc7ac \uc774\uc678\uc758 \uc601\uc5ed\uc5d0\uc11c \uc9c0\ucd9c\uc744 \uc904\uc600\uace0, \uc758\ubcf5\u00b7\ud654\uc7a5\ud488 \uc18c\ube44\ub294 20% \uc774\uc0c1 \uae09\ub77d\ud588\uc5b4\uc694(\uc0bc\uc77c PwC, 2020). 2020\ub144 \ud654\uc7a5\ud488 \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 16% \uac10\uc18c\ud588\uc73c\uba70(\ud558\ub098\uae08\uc735\uacbd\uc601\uc5f0\uad6c\uc18c, 2021), 2021\ub144\uc5d0\ub294 \uc628\ub77c\uc778 \uc1fc\ud551 23\uac1c \uc18c\ube44\uc7ac \uce74\ud14c\uace0\ub9ac \uc911 \ud654\uc7a5\ud488\ub9cc\uc774 \uc720\uc77c\ud558\uac8c \uc804\ub144 \ub300\ube44 \ud310\ub9e4\ub7c9\uc774 1.8% \uc904\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc5d4\ub370\ubbf9 \uc804\ud658\uc744 \uae30\uc810\uc73c\ub85c \ubdf0\ud2f0 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \ubc18\ub4f1\ud558\uae30 \uc2dc\uc791\ud588\uc5b4\uc694. 2024\ub144 \ud55c\uad6d \ud654\uc7a5\ud488 \uc218\ucd9c\uc561\uc740 \uc804\ub144 \ub300\ube44 20.6% \uc99d\uac00\ud55c 102\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uba70 \uc5ed\ub300 \ucd5c\uace0\uce58\ub97c \uacbd\uc2e0\ud588\uc2b5\ub2c8\ub2e4(\uc0b0\uc5c5\ud1b5\uc0c1\uc790\uc6d0\ubd80, 2025). \ud55c\uad6d\uc740 \ud504\ub791\uc2a4\uc5d0 \uc774\uc5b4 \uc138\uacc4 2\uc704 \ud654\uc7a5\ud488 \uc218\ucd9c\uad6d\uc73c\ub85c \uc62c\ub77c\uc130\uace0, 2025\ub144 1~3\ubd84\uae30\uc5d0\ub3c4 \uc804\ub144\ub3d9\uae30\ub300\ube44 15.4% \uc131\uc7a5\uc138\uac00 \uc774\uc5b4\uc84c\uc5b4\uc694. \uad6d\ub0b4 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc5ed\uc2dc \uae30\ucd08\ud654\uc7a5\ud488\ubfd0 \uc544\ub2c8\ub77c \ud32c\ub370\ubbf9 \uae30\uac04 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \ubc1b\uc558\ub358 \uc0c9\uc870\ud654\uc7a5\ud488\uc774 \ube60\ub974\uac8c \ud68c\ubcf5\ud558\uba70 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uac00 \uc0b4\uc544\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubb38\uc81c\ub294 \uc2dc\uc7a5\uc774 \uc0b4\uc544\ub09c\ub2e4\uace0 \ud574\uc11c \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uac00 \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub77c\ub294 \uc810\uc774\uc5d0\uc694. \ud32c\ub370\ubbf9\uc744 \uac70\uce58\uba70 \uc18c\ube44\uc790\uc758 \uc120\ud0dd \uae30\uc900\uc740 \ud55c\uce35 \uc815\uad50\ud574\uc84c\uace0, \uacbd\uc7c1 \uad6c\ub3c4\ub294 \ub354\uc6b1 \ucd18\ucd18\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ud658\uae30\uc5d0\uc11c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub294 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \ub2ec\ub77c\uc9c4 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \ub300\uc751\ud574\uc57c \ud560\uae4c\uc694? \uc720\ub9ac\uc544\uc96c(URIAGE), \ub205\uc2a4(NUXE), \uc720\uc774\ud06c(UIQ) \uc138 \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc81c \ud611\uc5c5 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ubaa9\ucc28<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n\n<li>\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc7ac\uc124\uacc4: \uc720\ub9ac\uc544\uc96c\uc758 \uceec\ub7ec \uc804\ub7b5<\/li>\n\n\n<li>\uc778\ud50c\ub8e8\uc5b8\uc11c \uc81c\ud734 \ub9c8\ucf00\ud305: \ub205\uc2a4\uc758 \ub9ac\ucd94\uc5bc \ucea0\ud398\uc778<\/li>\n\n\n<li>\uc2e0\uaddc \uc2dc\uc7a5 \uc9c4\uc785: \uc720\uc774\ud06c\uc758 \uc0d8\ud50c\ub9c1 \uae30\ubc18 UGC \uc804\ub7b5<\/li>\n\n\n<li>\ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec\uc5d0\ub294 \uc5b8\uc81c\ub098 \uc18c\ube44\uc790\uac00 \uc788\ub2e4<\/li>\n\n\n<li>FAQ<\/li>\n\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"1024\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-809x1024.jpg\" alt=\"\" class=\"wp-image-3643\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-809x1024.jpg 809w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-237x300.jpg 237w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-768x973.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-1213x1536.jpg 1213w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12.jpg 1280w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc7ac\uc124\uacc4, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc811\uadfc\ud574\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc7ac\uc124\uacc4\uc758 \ud575\uc2ec\uc740 \uae30\uc874 \ube0c\ub79c\ub4dc \uc790\uc0b0\u2014\uceec\ub7ec, \uc2e0\ub8b0\ub3c4, \ud32c\ub364\u2014\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 USP\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uad00\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc874 \uc790\uc0b0\uc744 &#8216;\ubd80\uc815&#8217;\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c &#8216;\ud655\uc7a5&#8217;\ud558\ub294 \uc791\uc5c5\uc774\uc5d0\uc694. \uc774\ubbf8 \uc313\uc778 \uc2e0\ub8b0\ub3c4\ub97c \ubc84\ub9ac\uc9c0 \uc54a\uc73c\uba74\uc11c \uae30\uc874\uc5d0 \uc5c6\ub358 \ube44\uc8fc\uc5bc \uc5b8\uc5b4\ub97c \ucd94\uac00\ud558\ub294 \ubc29\uc2dd\uc774 \uc720\ud6a8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Case 1. \uc720\ub9ac\uc544\uc96c(URIAGE) \u2014 \ube0c\ub79c\ub4dc \uceec\ub7ec\ub85c USP\ub97c \uc7ac\ud574\uc11d\ud558\ub2e4<\/strong><\/p>\n\n\n\n<p>\uc720\ub9ac\uc544\uc96c\ub294 \uad6d\ub0b4 \ub354\ubaa8 \ucf54\uc2a4\uba54\ud2f1 \uce74\ud14c\uace0\ub9ac 1\uc704 \ube0c\ub79c\ub4dc\ub85c, \uc62c\ub9ac\ube0c\uc601 \uc5b4\uc6cc\uc988\uc5d0 \uc120\uc815\ub420 \ub9cc\ud07c \ub192\uc740 \uc778\uc9c0\ub3c4\ub97c \uc790\ub791\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc758 \uc99d\uac00\uc640 \uc2dc\uc7a5 \ud655\ub300\uc758 \uc5ec\ud30c\ub85c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc744 \ub9de\uc774\ud588\uc5b4\uc694. \ud575\uc2ec \uacfc\uc81c\ub294 \uae30\uc874 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub294 \uc720\uc9c0\ud558\ub418, \uc774\uc804\uc5d0 \uc2dc\ub3c4\ud558\uc9c0 \uc54a\uc558\ub358 \ubc29\uc2dd\uc758 \ucc38\uc2e0\ud55c \ucf58\ud150\uce20 \ucd2c\uc601\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc774\ubbf8\uc9c0\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uad00\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e0\uc81c\ud488\uc740 \uc2dc\uce74(CICA) \uc131\ubd84 \uc138\ub7fc\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc2dc\uce74 \uc131\ubd84 \uc81c\ud488\uc758 \ub300\ubd80\ubd84\uc740 \uc6d0\ub8cc\ub97c \uc5f0\uc0c1\uc2dc\ud0a4\ub294 \ucd08\ub85d\uc0c9 \uacc4\uc5f4 \uc774\ubbf8\uc9c0\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uace0 \uc788\uc5c8\uc5b4\uc694. \uce74\ud14c\uace0\ub9ac \ub0b4 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uac00 \ub3d9\uc77c\ud55c \uc2dc\uac01 \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc \uad6c\ubd84\uc774 \ud76c\ubbf8\ud574\uc9c0\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\uc5d0 \uce74\ud14c\uace0\ub9ac \uad00\ud589\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc720\ub9ac\uc544\uc96c \uace0\uc720 \ube0c\ub79c\ub4dc \uceec\ub7ec\uc778 \ud30c\ub780\uc0c9\uc744 \uc804\uba74\uc5d0 \ubc30\uce58\ud558\ub294 \ubc29\uc2dd\uc744 \ud0dd\ud588\uc5b4\uc694. \uc2dc\uce74 \uc131\ubd84\uc758 \ud575\uc2ec USP\uc778 \ud53c\ubd80 \uc7ac\uc0dd\uacfc \uc9c4\uc815 \ud6a8\ub2a5\uc744 \ube0c\ub79c\ub4dc \uceec\ub7ec\ub85c \uc7ac\ud574\uc11d\ud558\uc5ec, \uc131\ubd84\uc774 \uc544\ub2cc \ud6a8\ub2a5 \uc790\uccb4\ub97c \uc2dc\uac01\ud654\ud558\ub294 \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc811\uadfc \ubc29\uc2dd<\/th><th>\uc5c5\uacc4 \uc77c\ubc18 \uad00\ud589<\/th><th>\uc720\ub9ac\uc544\uc96c \uc801\uc6a9 \ubc29\uc2dd<\/th><\/tr><\/thead><tbody><tr><td>\uc131\ubd84 \uc2dc\uac01\ud654<\/td><td>\uc6d0\ub8cc \uc774\ubbf8\uc9c0(\ucd08\ub85d \uacc4\uc5f4) \ud65c\uc6a9<\/td><td>\ube0c\ub79c\ub4dc \uceec\ub7ec(\ud30c\ub780\uc0c9)\ub85c \ud6a8\ub2a5 \uc7ac\ud574\uc11d<\/td><\/tr><tr><td>USP \uc804\ub2ec \ubc29\uc2dd<\/td><td>\uc6d0\ub8cc \uc5f0\uc0c1 \uc911\uc2ec \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/td><td>\ud6a8\ub2a5(\uc7ac\uc0dd\u00b7\uc9c4\uc815) \uc9c1\uc811 \uc2dc\uac01\ud654<\/td><\/tr><tr><td>\uc18c\uc7ac \ud65c\uc6a9 \ubc94\uc704<\/td><td>\ub2e8\uc77c \ucea0\ud398\uc778 \uc18c\uc7ac<\/td><td>\ubcf5\uc218 \ud37c\ud3ec\uba3c\uc2a4 \ub9e4\uccb4 \ud06c\ub85c\uc2a4\uc624\ubc84<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\uacb0\uacfc\uc801\uc73c\ub85c \uc774 \ucf58\ud150\uce20\ub294 \ud30c\ub780\uc0c9 \uc2dc\uce74 \uc138\ub7fc\uc5d0 \ub300\ud55c \ud6a8\ub2a5 \uc778\uc2dd\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud588\uace0, \uc5ec\ub7ec \ub9e4\uccb4\uc758 \uc18c\uc7ac\ub85c \ud65c\uc6a9\ub418\uba70 \ud310\ub9e4\uc728\uc5d0\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-beauty-brand-social-marketing\/\">\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \ud574\uc678 \uc0ac\ub840\ub85c \uc0b4\ud3b4\ubcf4\uace0 \uc2f6\ub2e4\uba74 \uc774 \uae00\uc744 \ucc38\uace0\ud558\uc138\uc694.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28-1024x576.jpg\" alt=\"\" class=\"wp-image-3645\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28-960x540.jpg 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-28.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uba54\ub514 \ubdf0\ud2f0 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc138<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"920\" data-id=\"3647\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-29-1024x920.jpg\" alt=\"\" class=\"wp-image-3647\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-29-1024x920.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-29-300x270.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-29-768x690.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-29.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"821\" data-id=\"3648\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-13-1024x821.jpg\" alt=\"\" class=\"wp-image-3648\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-13-1024x821.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-13-300x240.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-13-768x616.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-13.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc778\ud50c\ub8e8\uc5b8\uc11c \uc81c\ud734 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud314\ub85c\uc6cc \uc218\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uc778\ud50c\ub8e8\uc5b8\uc11c \uc81c\ud734 \ub9c8\ucf00\ud305\uc5d0\uc11c \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uac00\uce58\uad00 \ubc0f \ud1a4\uc564\ubb34\ub4dc\uac00 \uc5bc\ub9c8\ub098 \uc798 \ubd80\ud569\ud558\ub290\ub0d0\uc785\ub2c8\ub2e4. \ubb34\uc870\uac74 \uc720\uba85\ud558\uace0 \ubc14\uc774\ub7f4 \ud30c\uc6cc\uac00 \uc788\ub2e4\uace0 \ud574\uc11c \ud30c\uae09\ub825\uc774 \ud070 \uac83\uc740 \uc544\ub2c8\uc5d0\uc694. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ud32c\ub4e4\uc740 \uadf8\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc81c\ud488 \uc774\uc804\uc5d0 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc77c\uc0c1\uc5d0 \ub354\uc6b1 \uc5f4\uad11\ud569\ub2c8\ub2e4. \ud1a4\uc564\ubb34\ub4dc\uac00 \ub9de\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uac00 \ub9e4\uce58\ub420 \uacbd\uc6b0 \uc624\ud788\ub824 \uc5ed\ud6a8\uacfc\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \ud56d\uc0c1 \uace0\ub824\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p><strong>Case 2. \ub205\uc2a4(NUXE) \u2014 \ub9ac\ucd94\uc5bc \ud14c\ub9c8\ub85c \uc2e0\uaddc \ub77c\uc778 \ub860\uce6d \uc774\uc288\ub97c \ub9cc\ub4e4\ub2e4<\/strong><\/p>\n\n\n\n<p>\ub205\uc2a4\ub294 \uad6d\ub0b4 \ud32c\ub364\uc774 \ud655\uace0\ud558\uac8c \uc790\ub9ac \uc7a1\uc740 \ud504\ub791\uc2a4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc9c0\ub9cc, \uc624\uc77c \uc81c\ud488\uc5d0 \ud3b8\uc911\ub41c \ud310\ub9e4 \ud615\ud0dc\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \ub2c8\uc988\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc \ucd9c\uc2dc\ub41c \ud504\ub85c\ub514\uc96c\uc2a4 \uc0e4\uc6cc\uc824\uc758 \uc548\uc815\uc801\uc778 \uc2dc\uc7a5 \uc9c4\uc785\uacfc \uc548\ucc29\uc744 \uc704\ud574 \uc644\uc131\ub3c4 \ub192\uc740 \ube0c\ub79c\ub4dc \uc5d0\uc14b\uc744 \ud65c\uc6a9\ud55c \uc0c9\ub2e4\ub978 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\uc2dd\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\uace0, \uc778\ud50c\ub8e8\uc5b8\uc11c \uc81c\ud734 \ub9c8\ucf00\ud305\uc744 \uc81c\uc548\ud588\uc5b4\uc694.<\/p>\n\n\n\n<p>\uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ud1b5\ud55c USP \uc804\ub7b5\uc744 \uc138\uc6b0\uace0, \ud0c0\uac9f \uc811\uc810\uc744 \uace0\ub824\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc73c\ub85c \ub860\uce6d \uc774\uc288\ub97c \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uac00 \uc0dd\ud65c \uc804\ubc18\uc744 \ubcc0\ud654\uc2dc\ud0a4\uba70 \uc77c\uc0c1\uc5d0 \uc758\ubbf8\ub97c \ubd80\uc5ec\ud558\uace0 \uac00\uce58\ub97c \ub354\ud558\ub294 &#8216;\ub9ac\ucd94\uc5bc(Ritual)&#8217;\uc774 \ud558\ub098\uc758 \ud2b8\ub80c\ub4dc\uac00 \ub41c \uc2dc\uc810\uc774\uc5c8\uae30\uc5d0, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud568\uaed8 \ub9ac\ucd94\uc5bc\uc744 \ud14c\ub9c8\ub85c \ud55c \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uc5ec \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc18c\ube44\uc790\ub4e4\uc758 \uacf5\uac10\ub300\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\uc5b4\uc694.<\/p>\n\n\n\n<p><strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ud30c\ud2b8\ub108 \uc120\uc815 \ud575\uc2ec \uae30\uc900:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n\n<li><strong>\uac00\uce58\uad00 \uc815\ud569\uc131:<\/strong> \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ucf58\ud150\uce20 \uc138\uacc4\uad00\uc774 \uc77c\uce58\ud558\ub294\uc9c0<\/li>\n\n\n<li><strong>\ud32c\ub364 \uc131\uaca9:<\/strong> \ud314\ub85c\uc6cc\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc77c\uc0c1\uc5d0 \uc5f4\uad11\ud558\ub294\uc9c0 (\uc81c\ud488 \ucd94\ucc9c \uc804\ud658 \ud328\ud134 \ubd84\uc11d)<\/li>\n\n\n<li><strong>\uce74\ud14c\uace0\ub9ac \uc790\uc5f0\uc2a4\ub7ec\uc6c0:<\/strong> \uc2e0\uc81c\ud488 \ub9e5\ub77d\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc18c\uac1c\uac00 \uc5b5\uc9c0\uc2a4\ub7fd\uc9c0 \uc54a\uc740\uc9c0<\/li>\n\n\n<li><strong>\ucf58\ud150\uce20 \uc644\uc131\ub3c4:<\/strong> \ubcc4\ub3c4 \uac00\uc774\ub4dc\ub77c\uc778 \uc5c6\uc774\ub3c4 \ube0c\ub79c\ub4dc \ud488\uc9c8\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uacc4\uc815\uc778\uc9c0<\/li>\n\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-influencer-performance-marketing-strategy\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c \ud611\uc5c5 ROI\ub97c \ub192\uc774\ub294 \uad6c\uccb4\uc801\uc778 \uc124\uacc4 \ubc29\ubc95\uc740 \uc774 \uae00\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc694.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30-1024x576.jpg\" alt=\"\" class=\"wp-image-3651\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30-960x540.jpg 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-30.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ub205\uc2a4 \uc2e0\uc81c\ud488\uc758&nbsp;\uc2dc\uc7a5 \uc9c4\uc785 \ud504\ub85c\uc138\uc2a4<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"3653\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-31-819x1024.jpg\" alt=\"\" class=\"wp-image-3653\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-31-819x1024.jpg 819w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-31-240x300.jpg 240w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-31-768x960.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-31.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"3654\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-32-819x1024.jpg\" alt=\"\" class=\"wp-image-3654\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-32-819x1024.jpg 819w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-32-240x300.jpg 240w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-32-768x960.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-32.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ub860\uce6d \ucd08\uae30 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc2e0\uaddc \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud560 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740?<\/h2>\n\n\n\n<p>\uad6d\ub0b4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\ub825\uc740 \uc774\ubbf8 \uc0c1\ud5a5 \ud3c9\uc900\ud654\ub418\uc5b4 \uc788\uc5b4\uc694. \ub300\ubd80\ubd84\uc758 \ud654\uc7a5\ud488\uc744 \uad6d\ub0b4 \uc720\uba85 \uc81c\uc870\uc0ac\uc5d0\uc11c \uc0dd\uc0b0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc81c\ud488 \ucc28\ubcc4\ud654\ub97c \uac15\uc870\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc2dc\uc7a5 \uc9c4\uc785 \uc790\uccb4\uac00 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \uad6c\uc870\uc5d0\uc11c \ub860\uce6d\ud55c \uc9c0 \uc5bc\ub9c8 \uc548 \ub41c \uc2e0\uaddc \ube0c\ub79c\ub4dc\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc81c\ud488 \uacbd\ud5d8\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774\uc5d0\uc694. 100\ubc88\uc758 \uba54\uc2dc\uc9c0\ubcf4\ub2e4 1\ubc88\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ud070 \ud30c\uae09\ub825\uc744 \uac00\uc838\uc624\uace0, \uacbd\ud5d8\uc5d0 \uc758\ud55c \uad6c\ub9e4\uac00 \uc9c1\uc811\uc801\uc778 \ud765\ud589 \uc694\uc778\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Case 3. \uc720\uc774\ud06c(UIQ) \u2014 \uc0d8\ud50c\ub9c1\uc73c\ub85c UGC \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e4\ub2e4<\/strong><\/p>\n\n\n\n<p>\uc720\uc774\ud06c\ub294 \uc81c\uc57d\ud68c\uc0ac\uc5d0\uc11c \ucd9c\uc2dc\ud55c \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uc778 \ub9cc\ud07c \ub3c5\ubcf4\uc801\uc778 \uc81c\ud488 \ud6a8\uacfc\uac00 \uac00\uc7a5 \ud070 USP\uc600\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc21c\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \uc18c\ube44\uc790\uc640\uc758 \uc811\uc810\uc774 \ubd80\uc871\ud574 \uc9c0\uc18d\uc801\uc778 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c0\uae30 \uc5b4\ub835\ub2e4\ub294 \uc544\uc26c\uc6c0\uc774 \uc788\uc5c8\uc5b4\uc694. \uc77c\ub2e8 \uc368\ubcf4\uac8c \ud558\ub294 \uac83\uc774 \ucd9c\ubc1c\uc810\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0d8\ud50c\ub9c1\uc73c\ub85c \uc81c\ud488 \uccb4\ud5d8 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0, \uc18c\ube44\uc790\ub4e4\uc758 \uc0dd\uc0dd\ud55c \ub9ac\ubdf0\ub85c \uac04\uc811 \uacbd\ud5d8\uc744 \ucd95\uc801\ud558\ub294 \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc2e0\uaddc \uc2dc\uc7a5 \uc9c4\uc785\uc744 \ub3c4\uc654\uc2b5\ub2c8\ub2e4. \uccb4\ud5d8\uc5d0\uc11c \ucd9c\ubc1c\ud55c \ub9ac\ubdf0\uac00 \uc313\uc774\uba74, \uadf8 \ub9ac\ubdf0\ub294 \uc774\ud6c4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc18c\uc7ac\uac00 \ub418\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub85c \uc774\uc5b4\uc838\uc694.<\/p>\n\n\n\n<p><strong>\uc2e0\uaddc \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc9c4\uc785 \ub2e8\uacc4:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n\n<li><strong>\uc0d8\ud50c\ub9c1 \ubc30\ud3ec:<\/strong> \ud0c0\uac9f \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ub85c \uc81c\ud488\uc744 \uc368\ubcfc \uc218 \uc788\ub294 \uacbd\ub85c\ub97c \ucd5c\ub300\ud654<\/li>\n\n\n<li><strong>UGC \ucd95\uc801:<\/strong> \uc0d8\ud50c \uccb4\ud5d8\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \ub9ac\ubdf0\ub97c \ub0a8\uae38 \uc218 \uc788\ub294 \ud658\uacbd \uc870\uc131<\/li>\n\n\n<li><strong>\uac04\uc811 \uacbd\ud5d8 \ud655\uc0b0:<\/strong> \ucd95\uc801\ub41c \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ub9ac\ubdf0\ub97c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc18c\uc7ac\ub85c \uc804\ud658\ud558\uc5ec \uc2e0\ub8b0 \uc2e0\ud638 \uc804\ub2ec<\/li>\n\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-33-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3663\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-33-1-1024x682.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-33-1-300x200.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-33-1-768x512.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-33-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec, \uc65c \uc5b8\uc81c\ub098 \uc18c\ube44\uc790\uc5ec\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\ucf54\ub85c\ub098\ub85c \uc778\ud574 \ub9ce\uc740 \uac83\uc774 \ubc14\ub00c\uc5c8\uc9c0\ub9cc \ubcc0\ud558\uc9c0 \uc54a\uc740 \uac83\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c4 \uace0\uc720\ud55c \uac00\uce58\ub97c \uba85\ud655\ud788 \uc774\uc57c\uae30\ud558\uace0, \uace0\uac1d \uc811\uc810\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c \ub178\ub825\uc744 \uac8c\uc744\ub9ac\ud558\uc9c0 \uc54a\uc544\uc57c \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\ub2e4\ub294 \uc810\uc774\uc5d0\uc694. 2024\ub144 \ud55c\uad6d \ud654\uc7a5\ud488\uc774 100\uc5b5 \ub2ec\ub7ec \uc218\ucd9c\uc744 \ub3cc\ud30c\ud558\uba70 \uc138\uacc4 2\uc704 \uc218\ucd9c\uad6d\uc774 \ub41c \ubc30\uacbd\uc5d0\ub3c4 \uacb0\uad6d \uc18c\ube44\uc790 \uc2e0\ub8b0\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc774 \ud68c\ubcf5\u00b7\uc131\uc7a5\ud558\ub294 \uad6d\uba74\uc77c\uc218\ub85d \ube0c\ub79c\ub4dc \uac04 \uacbd\uc7c1\uc740 \ub354 \uce58\uc5f4\ud574\uc9c0\uace0, UGC(User Created Contents)\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc5bc\ub9c8\ub098 \uc798 \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \ub354\uc6b1 \uc911\uc694\ud574\uc838\uc694.<\/p>\n\n\n\n<p>\ud654\uc7a5\ud488\uc740 \uc18c\ube44\uc7ac \uc911\uc5d0\uc11c\ub3c4 \ub9ac\ubdf0 \ud655\ubcf4\uac00 \uba3c\uc800 \ud544\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc785\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uad11\uace0 \ucf58\ud150\uce20\uac00 \uc544\ub2cc \uc18c\ube44\uc790\uc758 \uc9c4\uc815\uc131 \uc788\uace0 \uc194\uc9c1\ud55c \ub9ac\ubdf0\uc57c\ub9d0\ub85c \ube0c\ub79c\ub4dc\uc758 \uac00\uc7a5 \ud070 \uc790\uc0b0\uc774\uc790 \uad11\uace0 \uc0c1\ud488\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \ub178\ud558\uc6b0\ub294 \uc313\uc774\uc9c0\ub9cc, \uadf8 \ub178\ud558\uc6b0\uac00 \ub9e4\ubc88 \uc815\ub2f5\uc774 \ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc758 USP\uac00 \ub2e4\ub978 \uac83\uc740 \ubb3c\ub860, \ud0c0\uac9f\u00b7\ucee8\uc149\u00b7\uc18c\ube44\uc790\uc758 \ub2c8\uc988 \ub610\ud55c \uc804\ubd80 \ub2e4\ub974\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. MZ\uc138\ub300\uc758 \uc5f4\ub82c\ud55c \uc9c0\uc9c0\ub97c \uc5bb\uace0 \uc788\ub294 \uc2a4\ud0a8\ucf00\uc5b4 \ube0c\ub79c\ub4dc \ub354 \uc624\ub514\ub108\ub9ac(The Ordinary)\ub294 \uc131\ubd84\uc5d0 \uad00\ud55c \ud329\ud2b8\ub85c\ub9cc \uc2ec\ud50c\ud558\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uba70 \uc131\uc7a5 \uc911\uc774\uace0, \uad6d\ub0b4 \ube0c\ub79c\ub4dc\ub85c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uae4c\uc9c0 \uc9c4\ucd9c\ud55c \uba5c\ub9ad\uc11c(Melixir)\ub294 \ube44\uac74 \ubdf0\ud2f0\ub77c\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc2e4\ucc9c\ub9cc\uc73c\ub85c \uafb8\uc900\ud788 \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube60\ub974\uac8c \ubcc0\ud558\ub294 \uc18c\ube44\uc790 \ud2b9\uc131\uc5d0 \uae30\ubbfc\ud558\uac8c \ubc18\uc751\ud558\ub294 \uac83\uc774 \uc5b4\ub835\uac8c \ub290\uaef4\uc9c0\ub354\ub77c\ub3c4, \uace0\uac1d \uad00\uc810\uc5d0\uc11c \ub9c8\ucf00\ud305 \ub9c8\uc778\ub4dc\ub97c \uac00\uc9c0\uace0 \uc18c\ube44\uc790 \ubd84\uc11d\uc5d0 \uc811\uadfc\ud55c\ub2e4\uba74 \uc815\ub2f5\uc5d0 \uac00\uae4c\uc6cc\uc9c8 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc810\uac80\ud558\uace0 \uc2f6\ub2e4\uba74, \ud604\uc7ac UGC\uac00 \uc5bc\ub9c8\ub098 \uc313\uc774\uace0 \uc788\ub294\uc9c0\ubd80\ud130 \ud655\uc778\ud574\ubcf4\uc138\uc694. UGC \uc0dd\uc0b0 \uc18d\ub3c4\uac00 \ub290\ub9ac\ub2e4\uba74 \uc0d8\ud50c\ub9c1 \uacbd\ub85c\uc640 \ub9ac\ubdf0 \uc720\ub3c4 \uad6c\uc870\uc5d0 \ubb38\uc81c\uac00 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc7ac\uc124\uacc4\ud558\uace0 \uc2f6\ub2e4\uba74, <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">BAT\uc5d0 \ubb34\ub8cc \uc0c1\ub2f4\uc744 \uc2e0\uccad<\/a>\ud574\ubcf4\uc138\uc694. \ube0c\ub79c\ub4dc USP\uc640 \ud604\uc7ac \ub9c8\ucf00\ud305 \uad6c\uc870\ub97c \uc9c4\ub2e8\ud558\uace0 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uc81c\uc548\ud574\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3669\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1-960x540.jpg 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-34-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \uace0\uac1d \ub9ac\ubdf0\uc758 \uc601\ud5a5\ub825<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1. \uc774\ubbf8 \uc778\uc9c0\ub3c4\uac00 \uc788\ub294 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub3c4 \uc774\ubbf8\uc9c0 \uc7ac\uc124\uacc4\uac00 \ud544\uc694\ud55c\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A1. \ub124, \ud544\uc694\ud569\ub2c8\ub2e4. \uc720\ub9ac\uc544\uc96c\ucc98\ub7fc \ub354\ubaa8 \ucf54\uc2a4\uba54\ud2f1 \uce74\ud14c\uace0\ub9ac 1\uc704 \ube0c\ub79c\ub4dc\ub3c4 \uc2e0\uc0dd \ube0c\ub79c\ub4dc\uc758 \uc99d\uac00\uc640 \uc2dc\uc7a5 \ud655\ub300\uc758 \uc5ec\ud30c\ub85c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc744 \ub9de\uc774\ud574\uc694. \ud575\uc2ec\uc740 \uae30\uc874 \ube0c\ub79c\ub4dc \uc790\uc0b0\u2014\uceec\ub7ec, \uc2e0\ub8b0\ub3c4, \ud32c\ub364\u2014\uc744 \ubc84\ub9ac\uc9c0 \uc54a\uc73c\uba74\uc11c \uc0c8\ub85c\uc6b4 USP\ub97c \ucd94\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc874 \uc790\uc0b0\uc744 &#8216;\ubd80\uc815&#8217;\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c &#8216;\ud655\uc7a5&#8217;\ud558\ub294 \uc811\uadfc\uc774 \uc911\uc694\ud574\uc694.<\/p>\n\n\n\n<p><strong>Q2. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\uc11c \ud314\ub85c\uc6cc \uc218\uc640 \ud1a4\uc564\ubb34\ub4dc \uc815\ud569\uc131 \uc911 \ubb34\uc5c7\uc744 \uc6b0\uc120\ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>A2. \ud1a4\uc564\ubb34\ub4dc \uc815\ud569\uc131\uc774 \uba3c\uc800\uc785\ub2c8\ub2e4. \ub205\uc2a4\uc758 \ub9ac\ucd94\uc5bc \ucea0\ud398\uc778 \uc0ac\ub840\ucc98\ub7fc, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ud32c\ub4e4\uc740 \uadf8\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc81c\ud488 \uc774\uc804\uc5d0 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc77c\uc0c1\uc5d0 \ub354\uc6b1 \uc5f4\uad11\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uacfc \ub9de\uc9c0 \uc54a\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\uc5c5\ud558\uba74 \uc624\ud788\ub824 \uc5ed\ud6a8\uacfc\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc5b4\uc694. \ud30c\uae09\ub825\ubcf4\ub2e4 \uacf5\uac10\ub300 \ud615\uc131\uc774 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uc804\ud658\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q3. \uc2e0\uaddc \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \ucd08\uae30\uc5d0 \uc0d8\ud50c\ub9c1\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A3. \uad6d\ub0b4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\ub825\uc740 \uc774\ubbf8 \uc0c1\ud5a5 \ud3c9\uc900\ud654\ub418\uc5b4 \uc788\uc5b4 \uc81c\ud488 \ucc28\ubcc4\ud654 \uba54\uc2dc\uc9c0\ub9cc\uc73c\ub85c\ub294 \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc744 \ubc1b\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc720\uc774\ud06c\ucc98\ub7fc \ub3c5\ubcf4\uc801\uc778 \uc81c\ud488 \ud6a8\uacfc\uac00 \uc788\uc5b4\ub3c4 \ub860\uce6d \ucd08\uae30\uc5d0\ub294 \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ub85c \uc81c\ud488\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \uacbd\ub85c\ub97c \uba3c\uc800 \uc124\uacc4\ud574\uc57c \ud574\uc694. \uccb4\ud5d8\uc5d0\uc11c \ucd9c\ubc1c\ud55c UGC\uac00 \uc313\uc774\uba74 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud575\uc2ec \uc18c\uc7ac\uac00 \ub418\uace0, \uc774 \uc120\uc21c\ud658 \uad6c\uc870\uac00 \uc9c0\uc18d\uc801\uc778 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>Q4. \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc5d0\uc11c UGC\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>A4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uad11\uace0 \ucf58\ud150\uce20\uac00 \uc544\ub2cc \uc18c\ube44\uc790\uc758 \uc9c4\uc815\uc131 \uc788\uace0 \uc194\uc9c1\ud55c \ub9ac\ubdf0\uac00 \ube0c\ub79c\ub4dc\uc758 \uac00\uc7a5 \ud070 \uc790\uc0b0\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud654\uc7a5\ud488\uc740 \uc18c\ube44\uc7ac \uc911\uc5d0\uc11c\ub3c4 \ub9ac\ubdf0 \ud655\ubcf4\uac00 \uba3c\uc800 \ud544\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc608\uc694. \uc18c\ube44\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \ub0a8\uae34 UGC\ub294 \uad6c\ub9e4 \uc804\ud658\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0, AI \uac80\uc0c9\uc5d4\uc9c4\uc774 \ube0c\ub79c\ub4dc\ub97c \ucd94\ucc9c\ud560 \ub54c \uc778\uc6a9\ud558\ub294 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uac00 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-beauty_marketing_ugc_user_generated_contents\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784: \uc18c\ube44\uc790\uac00 \ub9cc\ub4dc\ub294 \ucf58\ud150\uce20, UGC \uc0ac\ub840<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc131\uc7a5\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5 3\uac00\uc9c0<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-k-beauty-global-influencer-example\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 K \ubdf0\ud2f0\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \uc0ac\ub85c\uc7a1\uc740 \ubc29\ubc95: \uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc0ac\ub840 4<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2020\ub144 \ucd08, \ucf54\ub85c\ub09819\uac00 \ubcf8\uaca9\uc801\uc73c\ub85c \uc720\ud589\ud558\uae30 \uc804\uae4c\uc9c0 \uc18c\ube44\uc7ac \uc2dc\uc7a5\uc740 \uadf8\uc57c\ub9d0\ub85c &#8216;\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uc804\uc131\uc2dc\ub300&#8217;\uc600\ub2e4. \uc778\ub514 \ube0c\ub79c\ub4dc\ub97c \ube44\ub86f\ud574 \uc218\ub9ce\uc740 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc2dc\uc911\uc5d0\uc11c \ud070 \uc0ac\ub791\uc744 \ubc1b\uc558\uc9c0\ub9cc, \ud604\uc7ac\uae4c\uc9c0 \uc0b4\uc544\ub0a8\uc740 \ube0c\ub79c\ub4dc\ub294 \uc190\uc5d0 \uaf3d\ud790 \uc815\ub3c4\ub85c \uc801\ub2e4.\u00a0\ud558\uc9c0\ub9cc \ucf54\ub85c\ub098\ub77c\ub294 \uae38\uace0 \uae34 \ud130\ub110\uc744 \uc9c0\ub098 \uc5d4\ub370\ubbf9\uc5d0 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\ub294 \uc694\uc998, \uce68\uccb4\uae30\uc5d0 \ube60\uc84c\ub358 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 \uac70\ub9ac\ub450\uae30 \uc644\ud654\uc640 \uc2e4\uc678 \ub9c8\uc2a4\ud06c \ud574\uc81c\ub97c \uc2dc\uc791\uc73c\ub85c \uc11c\uc11c\ud788 \ub418\uc0b4\uc544\ub098\uba70 \ub2f9\ubd84\uac04 \ud68c\ubcf5\uc138\uac00 \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":3671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[89],"tags":[136,137,113],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-136","tag-137","tag-113"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11.jpg",1280,853,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11-300x200.jpg",300,200,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11-768x512.jpg",768,512,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-11-1024x682.jpg",1024,682,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2022-06-02","get_modified_date":"2026-04-09","category_list":{"category":[{"term_id":89,"name":"\uc778\uc0ac\uc774\ud2b8","slug":"insight","term_group":0,"term_taxonomy_id":89,"taxonomy":"category","description":"","parent":0,"count":53,"filter":"raw","term_order":"4"}],"post_tag":[{"term_id":136,"name":"\ube0c\ub79c\ub4dc\ub9c8\ucf00\ud305","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":136,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"402"},{"term_id":137,"name":"\ubdf0\ud2f0\ube0c\ub79c\ub4dc","slug":"%eb%b7%b0%ed%8b%b0%eb%b8%8c%eb%9e%9c%eb%93%9c","term_group":0,"term_taxonomy_id":137,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"403"},{"term_id":113,"name":"\ub9c8\ucf00\ud305\uc804\ub7b5","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5","term_group":0,"term_taxonomy_id":113,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw","term_order":"427"}]},"author_name":"BAT 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