{"id":3626,"date":"2022-10-13T09:10:00","date_gmt":"2022-10-13T00:10:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=3626"},"modified":"2026-04-13T11:02:11","modified_gmt":"2026-04-13T02:02:11","slug":"blog-insight-global-performance-marketing-strategy","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-global-performance-marketing-strategy\/","title":{"rendered":"&#8216;NO \uc138\uc77c&#8217; \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 15\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\"><strong>\uc138\uc77c \uc5c6\uc774\ub3c4 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \ud575\uc2ec\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0 \u2192 \uc81c\ud488 \uc778\uc9c0 \u2192 \uad6c\ub9e4 \uc804\ud658\uc758 3\ub2e8\uacc4 \ud37c\ub110 \ubd84\ub9ac\uc785\ub2c8\ub2e4. \ube44\uc5d0\uc774\ud2f0\ub294 \uce5c\ud658\uacbd \uc2e0\ubc1c \ube0c\ub79c\ub4dc \uc62c\ubc84\uc988\uc758 \ud55c\uad6d \ub860\uce6d\uc5d0\uc11c \uc774 \uc804\ub7b5\uacfc &#8217;30\uc77c \ubb34\ub8cc \ud658\ubd88&#8217; \uba54\uc2dc\uc9c0\ub97c \ud65c\uc6a9\ud574 \uccab \ud574 \ub9e4\ucd9c \ubaa9\ud45c 150%\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<p>&#39;\uc62c\ubc84\uc988&#39; \uc0ac\ub840\ub85c \ubcf4\ub294 \uc131\uacf5\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\/\uc608\uc2dc<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc\ub294 \uc138\uc0c1\uc744 \ubc14\uafb8\uace0 \uc6b0\ub9ac\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e0\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \ub3d5\ub294 \uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc BAT\ub294 \ube0c\ub79c\ub4dc\ub97c \uc0ac\ub791\ud558\uace0, \ube0c\ub79c\ub4dc\ub85c \uc138\uc0c1\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub2e4\uace0 \ubbff\ub294 \uc0ac\ub78c\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac70\uafb8\ub85c \ub9e4\ub2ec\ub9b0 \ubc15\uc950\ucc98\ub7fc 180\ub3c4 \ub2e4\ub978 \uad00\uc810\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4\uba70, \uc774\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uacfc \ud589\ub3d9\uc744 \ubcf4\ub2e4 \uae0d\uc815\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\ub294 \uc0ac\ub78c\ub4e4. BAT\uac00 \ube0c\ub79c\ub4dc\ub97c \ubc14\ub77c\ubcf4\ub294 \uc2dc\uc120\uc5d0\ub294 \uc5b4\ub5a4 \uc778\uc0ac\uc774\ud2b8\uac00 \uc228\uc5b4 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p>\uc774\ubc88 &#39;\ube44\uc5d0\uc774\ud2f0 \uc778\uc0ac\uc774\ud2b8&#39;\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc &#39;\uc62c\ubc84\uc988&#39;\uc758 \uad6d\ub0b4 \ub860\uce6d\ubd80\ud130 \uc2dc\uc7a5 \uc548\ucc29\uae4c\uc9c0 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\ub358 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc0ac\ub840\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae00 \u2503 BAT \ube0c\ub79c\ub4dc\uadf8\ub85c\uc2a4\uadf8\ub8f9 \uc1a1\uc724\uc11d \ud30c\ud2b8\uc7a5, \uc2e0\uc601\ud638 \uc140\uc7a5<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud560\uc778 \uc5c6\uc774 \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub9cc\uc73c\ub85c \uc2b9\ubd80\ud560 \uc218 \uc788\uc744\uae4c?<\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\ub2e4 \ubcf4\uba74 &#39;\ud560\uc778 \uc55e\uc5d0 \uc7a5\uc0ac \uc5c6\ub2e4&#39;\ub294 \uc0dd\uac01\uc774 \ub4e4\uace4 \ud569\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc758 \uc989\uac01\uc801\uc778 \ud589\ub3d9 \uc804\ud658\uc774 \ubaa9\ud45c\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud560\uc778 \ud589\uc0ac, \uae30\ud68d\uc804, 1+1\uacfc \uac19\uc740 \uac00\uaca9 \ud61c\ud0dd \uba54\uc2dc\uc9c0\uac00 \ud6a8\uc728\uc774 \uc88b\uc740 \ud3b8\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uc81c\ud488\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uae30\ud68c\uc774\uc790 \ube0c\ub79c\ub4dc\uc758 \uc9c0\ub09c \uc2dc\uc98c \uc7ac\uace0\ub97c \ub2e8\uae30\uac04 \uc18c\uc9c4\uc2dc\ucf1c \ub9e4\ucd9c \uc99d\uac00\ub97c \ub04c\uc5b4\ub0bc \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. \uc774\ub7f0 \uc774\uc720\ub85c \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ub2e8\uae30 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74 \uc138\uc77c \ud504\ub85c\ubaa8\uc158\uc744 \ud558\uc9c0 \uc54a\ub294 &#39;\ub178\uc138\uc77c \ube0c\ub79c\ub4dc&#39;\ub294 \uc5b4\ub5a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc744\uae4c\uc694? \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uac00\uaca9 \ud61c\ud0dd\uc744 \uc55e\uc138\uc6b0\ub294 \uc0c1\ud669\uc5d0\uc11c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub9cc\uc73c\ub85c \uc2b9\ubd80\ub97c \ubcfc \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubbf8\uad6d\uc758 \uce5c\ud658\uacbd \ud328\uc158 \ube0c\ub79c\ub4dc &#39;\uc62c\ubc84\uc988(Allbirds)&#39;\uc758 \uad6d\ub0b4 \ub860\uce6d\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba70 \uc904\uace7 \uace0\ubbfc\ud574 \uc628 \uc8fc\uc81c\uc600\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 2\ub144\uac04 \uc62c\ubc84\uc988 \ud504\ub85c\uc81d\ud2b8 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uba54\ud0c0 \uc6b4\uc601 \uc911\uc2ec\uc73c\ub85c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-1024x539.png\" alt=\"\" class=\"wp-image-3627\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-1024x539.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-300x158.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12-768x404.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-12.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \ud3b8\ud55c \uc2e0\ubc1c, \uc62c\ubc84\uc988(Allbirds)<\/h2>\n\n\n\n<p>\uc62c\ubc84\uc988\ub294 &#39;\uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \ud3b8\ud55c \uc2e0\ubc1c&#39;, &#39;\ubc30\uc6b0 \ub808\uc624\ub098\ub974\ub3c4 \ub514\uce74\ud504\ub9ac\uc624\uac00 \ud22c\uc790\ud55c \uc2e0\ubc1c&#39;, &#39;\uc2e4\ub9ac\ucf58\ubc38\ub9ac \uc720\ub2c8\ud3fc&#39;\uacfc \uac19\uc740 \ud0a4\uc6cc\ub4dc\ub85c \uc720\uba85\ud55c \uae00\ub85c\ubc8c \uc2a4\ud0c0\ud2b8\uc5c5\uc785\ub2c8\ub2e4. \uc0ac\ud0d5\uc218\uc218, \uc720\uce7c\ub9bd\ud22c\uc2a4\uc640 \uac19\uc740 \uce5c\ud658\uacbd \uc18c\uc7ac\uc758 \uc2e0\ubc1c\uacfc \uc758\ub958\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud574 2021\ub144 \ub098\uc2a4\ub2e5 \uc0c1\uc7a5\uae4c\uc9c0 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>BAT\ub294 \uc62c\ubc84\uc988\uc758 \uc131\uacf5\uc801\uc778 \ud55c\uad6d \ub860\uce6d \ubc0f \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 DA(Display Ad), SA(Search AD) \ub4f1\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc601\uc5ed\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uba70 \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0 \ub9de\ub294 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uae30\ud68d\u00b7\uc81c\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc62c\ubc84\uc988\ub294 \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uac70\ub798\ud558\ub294 D2C(Direct to Customer, \ube0c\ub79c\ub4dc\uac00 \uc911\uac04 \uc720\ud1b5 \ucc44\ub110\uc744 \uac70\uce58\uc9c0 \uc54a\uace0 \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378) \ube0c\ub79c\ub4dc\ub85c \uc591\uc9c8\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0\uc790 \uc81c\ud488 \ud560\uc778\uc744 \uc9c0\uc591\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c \uce74\ud14c\uace0\ub9ac\uc778 \uc2e0\ubc1c\uc740 \ud06c\uac8c \uc2a4\ub2c8\ucee4\uc988\uc640 \ub7ec\ub2dd\ud654\ub85c \ub098\ub258\ub294\ub370 \uac04\uc18c\ud654\ub41c \ub77c\uc778\uc5c5\uacfc \uc2ec\ud50c\ud55c \ub514\uc790\uc778\uc73c\ub85c \uae30\ub2a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ub2e8, \uc62c\ubc84\uc988 \uc2e0\ubc1c\uc758 \ud2b9\uc7a5\uc810\uc778 \ud3b8\uc548\ud55c \ucc29\ud654\uac10\uc740 \uace0\uac1d\uc774 \uc9c1\uc811 \uc2e0\uc5b4 \ubcf4\uae30 \uc804\uc5d0 \uc54c\uae30 \uc5b4\ub835\uace0, \uce5c\ud658\uacbd \uc18c\uc7ac\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc73c\ub85c \ud480\uc5b4\ub0b4\uae30 \uc5b4\ub824\uc6b4 \uc8fc\uc81c\uc785\ub2c8\ub2e4. \uc989 \uc62c\ubc84\uc988\uc758 \ucc28\ubcc4\uc801 \uc6b0\uc704\ub97c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uac8c \uc27d\uc9c0 \uc54a\uc740 \uc0c1\ud669\uc774\uc5c8\uc5b4\uc694. \ub9c8\ucf00\ud305 \uc608\uc0b0 \ub300\ubd80\ubd84\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ubc30\uc815\ub418\uc5c8\uae30\uc5d0 TVC \uac19\uc740 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc740 \uc9c4\ud589\ud560 \uc5ec\ub825\uc774 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc911\uc2ec\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ubd80\ud130 \uad6c\ub9e4 \uc804\ud658\uae4c\uc9c0 \ub2ec\uc131\ud574\uc57c \ud588\uae30\uc5d0 \uc6b4\uc601 \ubc29\uc2dd\uc5d0 \uace0\ubbfc\uc774 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud55c\uad6d \ub860\uce6d \uccab \ud574 \ub9e4\ucd9c \ubaa9\ud45c 150% \ub2ec\uc131, \uc2e0\uc5b4\ubcf4\uc9c0 \uc54a\uace0\ub3c4 \uc2e0\ubc1c\uc744 \uc0ac\uac8c \ub9cc\ub4e0 \ube44\ubc95\uc740?<\/h2>\n\n\n\n<p>BAT\ub294 \uc62c\ubc84\uc988\uac00 \ud55c\uad6d\uc5d0 \ub860\uce6d\ud55c \ud574\uc5d0 \ub9e4\ucd9c \ubaa9\ud45c 150%\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc5c8\ub358 \ube44\uacb0\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uac00 \ud0c0 \uc9c0\uc5ed\uc5d0 \uc9c4\ucd9c\ud560 \ub54c\ub294 \uc5b8\uc5b4, \ubb38\ud654, \uc778\uc9c0\ub3c4 \uba74\uc5d0\uc11c \ubd84\uba85\ud55c \uc9c4\uc785 \uc7a5\ubcbd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc62c\ubc84\uc988\ub294 IT\uc5c5\uacc4\ub97c \uc911\uc2ec\uc73c\ub85c &#39;\uc2e4\ub9ac\ucf58\ubc38\ub9ac\uc5d0\uc11c \uc720\uba85\ud55c \uc2e0\ubc1c&#39;\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \uc774\ubbf8 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e0\uc138\uacc4 \ubd80\ud68c\uc7a5 \uc815\uc6a9\uc9c4, \ubc30\uc6b0 \ub2e4\ub2c8\uc5d8 \ud5e4\ub2c8, \ud558\ud2b8\uc2dc\uadf8\ub110 \ucd9c\uc5f0\uc790 \uc815\uc7ac\ud638 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc790\ubc1c\uc801\uc778 \uc778\uc99d\uae00\uc774 \uc62c\ub77c\uc624\uba74\uc11c \ud55c\uad6d \ub860\uce6d \uc18c\uc2dd\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc14\uc774\ub7f4 \ub418\uba70 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud558\uc790\ub9c8\uc790 \uc720\uc758\ubbf8\ud55c \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacfc\uc815\uc5d0\uc11c \uc774\ubbf8 \uac80\uc99d\ub41c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9c0\ub97c \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc815\ucc29\uc2dc\ud0a4\ub294 &#39;\ub85c\uceec\ub77c\uc774\uc81c\uc774\uc158(Localization)&#39;\uc774 \ud575\uc2ec \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uae30\uc220 \ubc0f \ud2b8\ub80c\ub4dc\uc5d0 \ubbfc\uac10\ud55c 3040 \uc9c1\uc7a5\uc778\uc744 \uc8fc \ud0c0\uae43\uc73c\ub85c \uc124\uc815\ud558\uace0 \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud0c0\uae43\uacfc \uc81c\ud488 \uac00\uaca9 \ub4f1\uc744 \uace0\ub824\ud558\uc5ec \uc62c\ubc84\uc988\uc758 \uc2e0\ubc1c\uc744 \uace0\uad00\uc5ec \uc81c\ud488\uc73c\ub85c \ud310\ub2e8, \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc124\ub4dd\uc744 \uc704\ud574 \ud37c\ub110\ubcc4\ub85c \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \ub2e4\ub974\uac8c \uae30\ud68d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#39;\ub808\uc624\ub098\ub974\ub3c4 \ub514\uce74\ud504\ub9ac\uc624&#39;\uac00 \uce5c\ud658\uacbd \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uc601\uc0c1\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uace0(\ube0c\ub79c\ub4dc \uc778\uc9c0), \ub2e4\uc591\ud55c \uc81c\ud488 \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \uc2e0\ubc1c\uc758 \ub514\uc790\uc778\uacfc \ud3b8\uc548\ud568\uc744 \uc804\ub2ec\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4(\uc81c\ud488 \uc778\uc9c0). \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \ub300\uc0c1\uc73c\ub85c &#39;30\uc77c \uc774\ub0b4 \ubb34\ub8cc \ud658\ubd88 \ubc0f \uad50\ud658&#39; \uc815\ucc45\uc744 \ud65c\uc6a9\ud574 \ubd80\ub2f4 \uc5c6\uc774 \uc2e0\uc5b4\ubcf4\uace0 \uacb0\uc815\ud558\ub77c\ub294 \uba54\uc2dc\uc9c0\ub85c \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uad6d\ub0b4\uc5d0\ub294 \uc62c\ubc84\uc988\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc5c6\uc5c8\uae30\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uc2e0\ubc1c\uc744 \uad6c\ub9e4\ud558\ub294 \ub370 \uc788\uc5b4 \uc0ac\uc774\uc988\uac00 \ub9de\uc744\uc9c0, \uceec\ub7ec\uac00 \ub9c8\uc74c\uc5d0 \ub4e4\uc9c0\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uace0\ubbfc\uc774 \ud074 \uac83\uc73c\ub85c \ud310\ub2e8\ud588\uae30 \ub54c\ubb38\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ub2e8\uacc4\ubcc4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub178\ucd9c\ud558\uae30 \uc704\ud574 \uba54\ud0c0\uc758 \ud2b8\ub798\ud53d \ucea0\ud398\uc778, \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d \ub300\uc0c1 \uc804\ud658 \ucea0\ud398\uc778, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \ub300\uc0c1 \ub9ac\ud0c0\uae43\ud305 \ucea0\ud398\uc778\uc73c\ub85c \ubbf8\ub514\uc5b4\ubbf9\uc2a4\ub97c \uad6c\uc131\ud588\uace0, \ucea0\ud398\uc778\ubcc4 \uc131\uacfc \ucd94\uc774\ub97c \ubcf4\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uad11\uace0 \uc18c\uc7ac\ub97c \uc5c5\ub370\uc774\ud2b8\ud588\uc2b5\ub2c8\ub2e4. 3\ub2e8\uacc4\uc5d0 \uac78\uce5c \ud37c\ub110\ubcc4 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ucea0\ud398\uc778 \uad6c\uc131\uc744 \ud1b5\ud574 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-14-1024x506.png\" alt=\"\" class=\"wp-image-3631\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-14-1024x506.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-14-300x148.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-14-768x379.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-14.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc138\uc77c\uc774 \uc5c6\uc5b4\uc11c \uc624\ud788\ub824 \uc88b\uc544: \ube0c\ub79c\ub4dc\ub97c \uac15\uc870\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud14c\uc2a4\ud2b8<\/h2>\n\n\n\n<p>\ud504\ub85c\ubaa8\uc158\uc744 \uc9c0\uc591\ud558\ub294 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc0c1, \uc138\uc77c\uc744 \ud1b5\ud55c \ub2e8\uae30 \ub9e4\ucd9c \uc0c1\uc2b9 \ub300\uc2e0 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc5d0 \uc9d1\uc911\ud574 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud14c\uc2a4\ud2b8 \ubc0f \uad11\uace0 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ubc84\uc988\uac00 \uad6d\ub0b4\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ub860\uce6d\ud55c \uc774\ud6c4\uc5d0\ub294 \ud55c\uad6d\uc758 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc774 \ubc18\uc751\ud558\ub294 \uc81c\ud488, \uceec\ub7ec, \uc774\ubbf8\uc9c0, \uce74\ud53c \ub4f1\uc744 \ucc3e\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub860\uce6d \ucd08\uae30\uc5d0\ub294 \uae00\ub85c\ubc8c \ubcf8\uc0ac\uc758 \uc694\uccad\ub300\ub85c \uc774\ubbf8\uc9c0\/\uc601\uc0c1 \uc5d0\uc14b\uc5d0 \ud070 \ubcc0\ud654\ub97c \uc8fc\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. BAT\ub294 \ud55c\uc815\ub41c \uc5ec\uac74 \uc18d\uc5d0\uc11c \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0 \ub9de\ub294 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \ud544\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\uace0, \uc790\uc0ac\ubab0 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc81c\ud488 \uc815\ubcf4 \ub610\ud55c \uc790\uc138\ud55c \ud3b8\uc774 \uc544\ub2c8\uc5c8\uae30\uc5d0 \uad11\uace0 \uc18c\uc7ac\ub97c \ud1b5\ud574 \ucd94\uac00 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uce74\ud53c\ub97c \uc0bd\uc785\ud55c \uc18c\uc7ac(A)\uc640 \uc0bd\uc785\ud558\uc9c0 \uc54a\uc740 \uc18c\uc7ac(B) \ud14c\uc2a4\ud2b8\ub97c \uace0\uac1d\uc0ac\uc5d0\uac8c \uba3c\uc800 \uc81c\uc548\ud558\uc5ec \uad6d\ub0b4\uc5d0 \uc801\ud569\ud55c \uad11\uace0 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc62c\ubc84\uc988\uac00 \uad6d\ub0b4\uc5d0 \uc815\ucc29\ud55c 2021\ub144, \uae30\uc874 \uc81c\ud488\ub4e4\uc744 \ub2e4\ub974\uac8c \uc804\ub2ec\ud560 \ubc29\ubc95\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. \ubd84\uae30\ub9c8\ub2e4 \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \uc81c\ud488 \uc0c9\uc0c1\uc5d0\uc11c \ud78c\ud2b8\ub97c \ucc3e\uc558\uace0, \uc2e0\uaddc \uc0c9\uc0c1\uc744 \uc798 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ub204\ub07c \uc774\ubbf8\uc9c0\ub97c \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \ub808\uc774\uc544\uc6c3\uacfc \uce74\ud53c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc2dc\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub514\uc790\uc778\ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\ub2a5\uc131\uc5d0 \ucd08\uc810\uc744 \ub450\uace0 \ud3b8\uc548\ud568, \ud1b5\uae30\uc131 \ub4f1 \uc81c\ud488 \ud2b9\uc9d5\uc744 \uac15\uc870\ud558\ub294 \ub2e4\uc591\ud55c \uce74\ud53c \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uc81c\ud488\ubcc4 USP\ub97c \uac80\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\uac04\uc758 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uacc4\uc808\ubcc4\ub85c \uc798 \ud314\ub9ac\ub294 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc640 \ud488\ubaa9\ubcc4\ub85c \uce74\ud14c\uace0\ub9ac\ubcc4 \uc798 \ud314\ub9ac\ub294 \uc0c9\uc0c1 \ubc0f USP\uc5d0 \ub300\ud574 \uc5b4\ub290 \uc815\ub3c4 \uc724\uacfd\uc774 \uc7a1\ud614\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub204\ub07c \uc18c\uc7ac\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc644\ubcbd\ud788 \uc804\ub2ec\ud558\uae30\uc5d0 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubcf4\uc644\ud558\uace0\uc790 2022\ub144\uc5d0\ub294 \uc81c\ud488 \ub204\ub07c \uc774\ubbf8\uc9c0\uc640 \uae00\ub85c\ubc8c \uc774\ubbf8\uc9c0\/\uc601\uc0c1 \uc5d0\uc14b\uc744 \uacb0\ud569\ud574 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc5b4\ud544\ud558\uba74\uc11c \uc81c\ud488\uc744 \ub2e4\uac01\ub3c4\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uc18c\uc7ac\ub97c \uae30\ud68d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-15-1024x790.png\" alt=\"\" class=\"wp-image-3633\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-15-1024x790.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-15-300x232.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-15-768x593.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-15.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uc801\uc758 \uc18c\uc7ac\ub97c \ucc3e\uae30 \uc704\ud55c \uafb8\uc900\ud55c \uc5ec\uc815<\/h2>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, \ud55c\uc815\ub41c \uc870\uac74 \uc18d\uc5d0\ub3c4 \uae38\uc740 \uc788\ub2e4\uace0 \ub9d0\ud558\uace0 \uc2f6\uc5b4\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc774 \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ucd5c\uc801\ud654\uc774\uc9c0 \uc54a\ub098\uc694? BAT\ub294 \uc62c\ubc84\uc988\uc758 \ub860\uce6d\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0 \uafb8\uc900\ud55c \uc18c\uc7ac \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc81c\ud488 USP\ub97c \ubc1c\uad74\ud558\uace0 \uc2e0\uc81c\ud488 \ubc0f \uc2e0\uaddc \uceec\ub7ec \ub860\uce6d\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc744 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9e4\ub144 \ub2e4\uc591\ud55c \uae38\uc744 \uac1c\ucc99\ud558\uba70 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc720\uc9c0\ud574\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 &#39;\ub367\uc148&#39;\ubcf4\ub2e4\ub294 &#39;\uacf1\uc148&#39;\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529\uc774 \uc798 \uad6c\ucd95\ub418\uc5b4 \uc788\uace0 \uc81c\ud488\ub825\uc774 \ubc1b\uccd0\uc904 \ub54c \uc131\uc7a5\uc744 \uac00\uc18d\ud574\uc8fc\ub294 \uc88b\uc740 \uc218\ub2e8\uc774\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. \uc62c\ubc84\uc988\ub294 \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc9c4\uc815\uc131\uacfc \ud3b8\uc548\ud558\uace0 \uc2e0\uae30 \uc88b\uc740 \uc2e0\ubc1c\uc774\ub77c\ub294 \uc81c\ud488\ub825\uc744 \uac16\ucd94\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud55c \uc720\uc758\ubbf8\ud55c \uc131\uc7a5\uc774 \uac00\ub2a5\ud588\ub2e4\uace0 \ubd05\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \ub9e4\uccb4\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0\uc11c \ub2e4\uc591\ud55c \ud14c\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\ub3c4\ub85d BAT\uc640 \uace0\uac1d\uc0ac\uac00 \uc11c\ub85c \uc2e0\ub8b0\ud558\uba70 \ud611\uc5c5\uc744 \uc774\uc5b4\uc654\uae30\uc5d0 \uac00\ub2a5\ud55c \uacb0\uacfc\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc7a5\uae30\uc801 \uad00\uc810\uc5d0\uc11c \uc798 \uad6c\ucd95\ub41c \ube0c\ub79c\ub529\uc740 \ud37c\ud3ec\uba3c\uc2a4 \uc131\uacfc \uc99d\ub300\uc5d0 \uc88b\uc740 \uc601\ud5a5\uc744 \uc8fc\uba70, \ucd5c\uc801\ud654\ub41c \ud37c\ud3ec\uba3c\uc2a4\ub294 \ube0c\ub79c\ub529\uc744 \ud0a4\uc6b8 \ud798\uc774 \ub429\ub2c8\ub2e4. \uc62c\ubc84\uc988\uc640 BAT\uc758 \ud611\uc5c5 \uc0ac\ub840\ub294 \uc774\ub97c \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ubc88 \ucf00\uc774\uc2a4\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uace0 \uc131\uc7a5\ud558\uace0\uc790 \ud558\ub294 \uc774\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-16.png\" alt=\"\" class=\"wp-image-3635\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-16.png 1000w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-16-300x200.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-16-768x512.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/07\/\ub2e4\uc6b4\ub85c\ub4dc-16-530x355.png 530w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MINI INTERVIEW: \uc62c\ubc84\uc988 MD\uac00 \uc804\ud558\ub294 2\ub144\uac04\uc758 \ud30c\ud2b8\ub108\uc2ed<\/h2>\n\n\n\n<p>BAT\uc640 \uc62c\ubc84\uc988\uac00 \ud30c\ud2b8\ub108\ub85c \ud568\uaed8\ud55c \uc9c0 \uc5b4\ub290\ub367 2\ub144\uc774 \ud758\ub800\uc2b5\ub2c8\ub2e4. \uc62c\ubc84\uc988\uc758 \ub6f0\uc5b4\ub09c \uc81c\ud488\ub825\uacfc \uce5c\ud658\uacbd \ud589\ubcf4\ub294 \uad6d\ub0b4 \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc73c\uba70 \uc131\uacf5\uc801\uc73c\ub85c \ud55c\uad6d \uc2dc\uc7a5\uc5d0 \uc815\ucc29\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub860\uce6d\ubd80\ud130 \ud568\uaed8 \ud638\ud761\uc744 \ub9de\ucdb0\uc628 BAT \uadf8\ub85c\uc2a4 \uadf8\ub8f9\uc740 \uace0\uac1d\uc0ac\uc5d0\uac8c \uc5b4\ub5a4 \ud30c\ud2b8\ub108\uc600\uc744\uae4c\uc694? \uc62c\ubc84\uc988 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54 \ubcf8\uc0ac\uc758 \ubc15\uc81c\uc6b0 \ud55c\uad6d Managing Director\uc640 \ub098\ub208 \uc77c\ubb38\uc77c\ub2f5\uc744 \uc804\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. \uc62c\ubc84\uc988\uc640 \ud55c\uad6d \uc2dc\uc7a5 \uc9c4\ucd9c \ubc30\uacbd\uc5d0 \ub300\ud574 \uac04\ub2e8\ud788 \uc124\uba85\ud574 \ub2ec\ub77c.<\/h3>\n\n\n\n<p>\uc62c\ubc84\uc988\ub294 \uc790\uc5f0\uc5d0\uc11c \ucc3e\uc740 \ucc9c\uc5f0 \uc18c\uc7ac\ub97c \ud65c\uc6a9\ud574 \uc81c\ud488\uc774 \ub9cc\ub4e4\uc5b4\uc9c8 \ub54c \ubc1c\uc0dd\ud558\ub294 \uae30\ud6c4 \uc704\uae30\uc758 \uc8fc\ubc94\uc778 \ud0c4\uc18c\ub97c \uc904\uc774\uba74\uc11c \ud004\ub9ac\ud2f0 \ub192\uc740 \uc2e0\ubc1c\uacfc \uc758\ub958\ub97c \uc81c\uc791\ud558\ub294 \uce5c\ud658\uacbd \ud328\uc158 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \uace0\uac1d\uc744 \uc704\ud55c \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc788\uc5b4 \ub354 \ub098\uc740 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uba70 \uc0dd\uc0b0\ubd80\ud130 \uc720\ud1b5\uacfc\uc815 \ub4f1 \uc81c\ud488 \uc0ac\uc6a9 \uc8fc\uae30 \uc804\ubc18\uc5d0 \uac78\uccd0 &#39;\uc9c0\uc18d\uac00\ub2a5\uc131&#39;\uc744 \uac15\uc870\ud558\uace0 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\uc758 \uacbd\uc6b0, \uce5c\ud658\uacbd \uc81c\ud488\uc5d0 \ub300\ud55c \uc2dc\uc7a5\uc758 \uc218\uc694\uc640 \uc724\ub9ac\uc801 \uc18c\ube44\ub97c \uc6d0\ud558\ub294 \uad6c\ub9e4\uc790\ub4e4\uc758 \ubaa9\uc18c\ub9ac\uac00 \uacc4\uc18d\ud574\uc11c \ucee4\uc9c0\ub294 \uc0c1\ud669\uc5d0\uc11c \ud55c\uad6d \uc18c\ube44\uc790\ub9cc\uc744 \uc704\ud55c \ud2b9\ubcc4 \ub85c\uceec\ub77c\uc774\uc81c\uc774\uc158 \uc804\ub7b5\uc744 \ud575\uc2ec \uacfc\uc81c\ub85c \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\ub85c BAT\ub97c \uc120\ud0dd\ud558\uac8c \ub41c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00?<\/h3>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud328\uc158 \uc2a4\ud0c0\uc77c\uacfc \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc5d0 \uad49\uc7a5\ud788 \ubbfc\uac10\ud558\uace0 \ube60\ub974\uac8c \ubc18\uc751\ud558\ub294 \ud55c\uad6d \uace0\uac1d\uc5d0\uac8c \uc62c\ubc84\uc988\ub97c \uc54c\ub9b4 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc18c\ud1b5 \uc218\ub2e8\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ud55c\uad6d \uace0\uac1d\uc758 \ub208\ub192\uc774\uc5d0 \ub9de\ucdb0 \uce5c\uadfc\ud558\uac8c \ub2e4\uac00\uac00\uace0 \uc2f6\uc740 \ub2c8\uc988\uac00 \uc788\uc5c8\uace0, \ub2e4\uc591\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ud504\ub85c\uc81d\ud2b8 \uacbd\ud5d8\uc774 \uc788\ub294 BAT\ub294 \uc62c\ubc84\uc988\uac00 \uc774\ubbf8 \uc218\ub144 \ub3d9\uc548 \uc77c\uad88\ub193\uc740 \ube0c\ub79c\ub4dc\uc758 \ucf54\uc5b4 \uac00\uce58\ub97c \ud6fc\uc190\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uace0\uac1d\uc5d0\uac8c \uadf8\ub300\ub85c \uc804\ud558\ub294\ub370 \uc801\ud569\ud55c \ud30c\ud2b8\ub108\ub77c\uace0 \uc0dd\uac01\ub3fc \ub860\uce6d\ubd80\ud130 \ud568\uaed8\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uce58 \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud305\ud300\ucc98\ub7fc \ube0c\ub79c\ub4dc\uc758 \ub192\uc740 \uc774\ud574\ub3c4\uc640 \ud48d\ubd80\ud55c \ub9ac\uc18c\uc2a4\uac00 \ub4b7\ubc1b\uce68\ub418\uc9c0 \uc54a\uc558\ub2e4\uba74 \ubd88\uac00\ub2a5\ud55c \ud504\ub85c\uc81d\ud2b8\uc778\ub370 \ube60\ub974\uace0 \uc815\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2a4\ud0ac \ub355\uc5d0 \uad49\uc7a5\ud788 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 2\ub144\uc744 \ubcf4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. \uc804 \uc138\uacc4\uac00 ESG\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub2e4. \uce5c\ud658\uacbd \ud328\uc158 \ube0c\ub79c\ub4dc\ub85c\uc11c \ud37c\uc2a4\ud2b8 \ubb34\ubc84\uc778 \ub9cc\ud07c, \uc62c\ubc84\uc988\uc758 \ud5a5\ud6c4 \uacc4\ud68d\uc774 \uad81\uae08\ud558\ub2e4.<\/h3>\n\n\n\n<p>\uc62c\ubc84\uc988\ub294 \ud575\uc2ec \uac00\uce58\uc778 &#39;\uc9c0\uc18d\uac00\ub2a5\uc131&#39;\uc744 \uc911\uc2ec\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc5d0 \uc788\uc5b4 \uc9c0\uad6c\uc5d0 \ucd5c\uc18c\ud55c\uc758 \ud754\uc801\ub9cc \ub0a8\uae30\ub3c4\ub85d \ub178\ub825\ud560 \uac83\uc774\uba70, \uadf8\ub807\uac8c \ud568\uc73c\ub85c\uc368 \uacb0\uacfc\uc801\uc73c\ub85c \uc6b0\ub9ac\ub4e4\uc758 \uc0b6\uacfc \uc790\uc5f0\ud658\uacbd\uc744 \ud48d\uc694\ub86d\uac8c \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc790\uc5f0\uc5d0\uc11c \ucc3e\uc740 \uc7ac\ub8cc\ub85c \uc9c0\uc18d\uac00\ub2a5\ud55c \ucc9c\uc5f0 \uc18c\uc7ac\ub97c \uafb8\uc900\ud788 \uac1c\ubc1c\ud574 \ubaa8\ub450\uac00 \ub9cc\uc871\ud560 \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \uc81c\ud488\ub9cc\uc744 \uc120\ubcf4\uc774\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. \uc62c\ubc84\uc988\uc758 \uc9c0\uc18d\uac00\ub2a5\ud55c \ubbf8\ub798\ub97c \uc751\uc6d0\ud55c\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c BAT\uc5d0\uac8c \uc804\ud558\uace0 \uc2f6\uc740 \ub9d0\uc774 \uc788\ub2e4\uba74?<\/h3>\n\n\n\n<p>BAT\ub294 \uc62c\ubc84\uc988\uac00 \ud55c\uad6d\uc5d0 \uc815\ucc29\ud558\uace0 \uc131\uc7a5\ud558\ub294 \ub370 \uc911\uc694\ud55c \ud55c \ucd95\uc744 \ub2f4\ub2f9\ud588\uc2b5\ub2c8\ub2e4. 2\ub144 \uc804\uc5d0 \ud568\uaed8 \uc131\uc7a5\ud558\uc790\ub294 \uc57d\uc18d\uc744 \uc774\ub8e8\uac8c \ub3fc \uc815\ub9d0 \uae30\uc069\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 BAT\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc640 \ud568\uaed8 \ud611\uc5c5\ud558\uba70 \uc9c0\uc18d\ud574\uc11c \ud070 \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\uae30\ub97c \uc9c4\uc2ec\uc73c\ub85c \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/147\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815(Customer Journey)\uc5d0 \ub9de\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-brand-performance-creative-guide\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uad11\uace0 \uc18c\uc7ac \uc81c\uc791 \uac00\uc774\ub4dc: \ube0c\ub79c\ub4dc \uac10\uc131\uacfc \ud37c\ud3ec\uba3c\uc2a4 \uc131\uacfc\ub97c \ub3d9\uc2dc\uc5d0 \uc7a1\ub294 \ud310\ub2e8 \uae30\uc900<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-ecommerce-performance-marketing-checklist\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc774\ucee4\uba38\uc2a4 \uad11\uace0 \uc608\uc0b0 \ucd5c\uc801\ud654 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 2026: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc810\uac80 \uac00\uc774\ub4dc<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uadf8\ub807\ub2e4\uba74 \uc138\uc77c \ud504\ub85c\ubaa8\uc158\uc744 \ud558\uc9c0 \uc54a\ub294 \u2018\ub178\uc138\uc77c \ube0c\ub79c\ub4dc\u2019\ub294 \uc5b4\ub5a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc744\uae4c?\u00a0\uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uac00\uaca9 \ud61c\ud0dd\uc744 \uc55e\uc138\uc6b0\ub294 \uc0c1\ud669\uc5d0\uc11c \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub9cc\uc73c\ub85c \uc2b9\ubd80\ub97c \ubcfc \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c?\u00a0\ubbf8\uad6d\uc758 \uce5c\ud658\uacbd \ud328\uc158 \ube0c\ub79c\ub4dc \u2018\uc62c\ubc84\uc988(Allbirds)\u2019\uc758 \uad6d\ub0b4 \ub860\uce6d\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba70 \uc904\uace7 \uace0\ubbfc\ud574 \uc628 \uc8fc\uc81c\ub2e4. \uc9c0\ub09c 2\ub144\uac04 \uc62c\ubc84\uc988 \ud504\ub85c\uc81d\ud2b8 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uba54\ud0c0 \uc6b4\uc601 \uc911\uc2ec\uc73c\ub85c \uacf5\uc720\ud558\uace0\uc790 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