{"id":3017,"date":"2023-06-20T15:18:00","date_gmt":"2023-06-20T06:18:00","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=3017"},"modified":"2026-04-09T17:41:36","modified_gmt":"2026-04-09T08:41:36","slug":"blog-insight-customer-journey-content-strategy","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-customer-journey-content-strategy\/","title":{"rendered":"\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \uc774\ud574\ud558\uae30: \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub2e8\uacc4\ubcc4 \uc804\ub7b5"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 15\ubd84<\/p>\n\n\n\n<div style=\"background:#f5f5f5;border-left:4px solid #1a1a1a;padding:20px 24px;margin:24px 0;border-radius:0 6px 6px 0;\">\n  <p style=\"margin:0;line-height:1.8;\">\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc778\uc9c0(Awareness)\u2192\uace0\ub824(Consideration)\u2192\uad6c\ub9e4(Purchase)\u2192\ub85c\uc5f4\ud2f0(Loyalty) \ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc758 \uc815\ubcf4 \ud544\uc694\ub3c4\uc640 \uc758\uc0ac\uacb0\uc815 \ubc29\uc2dd\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \ub3d9\uc77c\ud55c \ucf58\ud150\uce20\ub97c \uc804 \ub2e8\uacc4\uc5d0 \ubc30\ud3ec\ud558\uba74 \uc804\ud658\uc728\uc774 \ub0ae\uc544\uc9d1\ub2c8\ub2e4. \ub2e8\uacc4\ubcc4\ub85c \ubaa9\uc801\uc774 \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc124\uacc4\ud560 \ub54c \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uac00 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.\n<\/p>\n<\/div>\n\n\n\n<p>\ucf58\ud150\uce20\ub97c \uafb8\uc900\ud788 \ubc1c\ud589\ud558\ub294\ub370\ub3c4 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uc9c0 \uc54a\ub294\ub2e4\uba74, \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \ucf58\ud150\uce20\uc640 \uace0\uac1d \uc0c1\ud0dc\uc758 \ubd88\uc77c\uce58\uac00 \uc6d0\uc778\uc785\ub2c8\ub2e4. \uc778\uc9c0 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uad6c\ub9e4 \uc720\ub3c4 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uac70\ub098, \uc774\ubbf8 \ube44\uad50 \uac80\ud1a0 \uc911\uc778 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc18c\uac1c \ucf58\ud150\uce20\ub97c \ubc18\ubcf5\ud558\ub294 \uc0c1\ud669\uc774\uc8e0. \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815(Customer Journey)\uc744 \uc774\ud574\ud558\ub294 \uc774\uc720\ub294 \ub2e8\uc21c\ud55c \uac1c\ub150 \uc219\uc9c0\uac00 \uc544\ub2d9\ub2c8\ub2e4. <strong>\uc5b4\ub290 \ub2e8\uacc4\uc758 \uace0\uac1d\uc5d0\uac8c, \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c, \uc5b4\ub5a4 \ucc44\ub110\ub85c \ubcf4\ub0b4\uc57c \ud558\ub294\uc9c0<\/strong> \uacb0\uc815\ud558\ub294 \uc2e4\ubb34 \ud310\ub2e8 \uae30\uc900\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li><a href=\"#journey1\">\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#journey2\">\uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#journey3\">\uace0\ub824\u00b7\ube44\uad50 \ub2e8\uacc4\uc5d0\uc11c \uc804\ud658\uc744 \ub192\uc774\ub294 \ucf58\ud150\uce20 \uc804\ub7b5\uc740?<\/a><\/li>\n<li><a href=\"#journey4\">\uad6c\ub9e4\u00b7\ub85c\uc5f4\ud2f0 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc740?<\/a><\/li>\n<li><a href=\"#journey5\">\ub2e8\uacc4\ubcc4 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \ub54c \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \uc2e4\uc218\ub294?<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc778\uc2dd\ud55c \uc21c\uac04\ubd80\ud130 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc7ac\uad6c\ub9e4 \ub610\ub294 \ucd94\ucc9c\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc804 \uacfc\uc815\uc744 \uc2dc\uac01\ud654\ud55c \uac1c\ub150\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc5d0\uc11c\ub294 \uc778\uc9c0(Awareness), \uace0\ub824(Consideration), \uad6c\ub9e4(Purchase)\uc758 3\ub2e8\uacc4\ub85c \ub2e8\uc21c\ud654\ud558\uace0, \uc5ec\uae30\uc5d0 \uc7ac\uad6c\ub9e4\u00b7\ub85c\uc5f4\ud2f0(Loyalty) \ub2e8\uacc4\ub97c \ucd94\uac00\ud574 4\ub2e8\uacc4\ub85c \uc6b4\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc758 \uc815\ubcf4 \ud544\uc694\ub3c4\ub294 \uba85\ud655\ud788 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\ub2e8\uacc4<\/th>\n<th>\uace0\uac1d \uc0c1\ud0dc<\/th>\n<th>\uc8fc\uc694 \uc9c8\ubb38<\/th>\n<th>\ucf58\ud150\uce20 \ubaa9\uc801<\/th>\n<th>\ud575\uc2ec KPI<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\uc778\uc9c0<\/td>\n<td>\ubb38\uc81c\u00b7\ub2c8\uc988\ub97c \uc778\uc2dd\ud558\ub294 \uc911<\/td>\n<td>&quot;\uc774\uac8c \ubb50\uc9c0? \ub098\ud55c\ud14c \ud544\uc694\ud55c\uac00?&quot;<\/td>\n<td>\ube0c\ub79c\ub4dc\u00b7\uce74\ud14c\uace0\ub9ac \ub178\ucd9c<\/td>\n<td>\ub3c4\ub2ec(Reach), \ub178\ucd9c(Impression)<\/td>\n<\/tr>\n<tr>\n<td>\uace0\ub824<\/td>\n<td>\uc194\ub8e8\uc158\uc744 \ud0d0\uc0c9\u00b7\ube44\uad50\ud558\ub294 \uc911<\/td>\n<td>&quot;\uc5b4\ub5a4 \uac8c \ub354 \ub098\uc740\uac00? \uc65c \uc774\uac8c \uc88b\uc740\uac00?&quot;<\/td>\n<td>\uc2e0\ub8b0 \uad6c\ucd95 + \ucc28\ubcc4\ud654 \uc124\ub4dd<\/td>\n<td>CTR, \uc800\uc7a5, \uacf5\uc720<\/td>\n<\/tr>\n<tr>\n<td>\uad6c\ub9e4<\/td>\n<td>\ucd5c\uc885 \uc758\uc0ac\uacb0\uc815 \ub2e8\uacc4<\/td>\n<td>&quot;\uc9c0\uae08 \uc0ac\uc57c \ud558\ub098? \uc5b4\ub514\uc11c \uc0ac\ub098?&quot;<\/td>\n<td>\ub9c8\ucc30 \uc81c\uac70 + \uc804\ud658 \uc720\ub3c4<\/td>\n<td>\uc804\ud658\uc728(CVR), \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\ub960<\/td>\n<\/tr>\n<tr>\n<td>\ub85c\uc5f4\ud2f0<\/td>\n<td>\uad6c\ub9e4 \ud6c4 \ud3c9\uac00\u00b7\uacf5\uc720 \uc911<\/td>\n<td>&quot;\uacc4\uc18d \uc4f8 \ub9cc\ud55c\uac00? \ucd94\ucc9c\ud560 \uc218 \uc788\ub098?&quot;<\/td>\n<td>\uc7ac\uad6c\ub9e4\u00b7\uc639\ud638\uc790 \uc721\uc131<\/td>\n<td>\uc7ac\uad6c\ub9e4\uc728, NPS<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p>\ucf54\ub85c\ub09819 \uc774\ud6c4 \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d\uc758 \uc811\uc810\uc774 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc628\ub77c\uc778\uc73c\ub85c \ube60\ub974\uac8c \uc774\ub3d9\ud588\uace0, \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uc138\ub300\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ud1b5\ud55c \uc815\ubcf4 \uc218\uc9d1\uacfc \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud0d0\uc0c9\uc744 \uad6c\ub9e4 \ud310\ub2e8\uc758 \ucd9c\ubc1c\uc810\uc73c\ub85c \uc0bc\ub294 \uacbd\ud5a5\uc774 \ub69c\ub837\ud569\ub2c8\ub2e4. \uc774\uc640 \ub9de\ubb3c\ub824 Google\uc758 &#39;Messy Middle&#39; \uc5f0\uad6c(2020)\uac00 \uc9c0\uc801\ud558\ub4ef, \uc2e4\uc81c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacfc\uc815\uc740 \ud0d0\uc0c9(Exploration)\uacfc \ud3c9\uac00(Evaluation) \ub8e8\ud504\ub97c \uc218\ucc28\ub840 \ubc18\ubcf5\ud558\uba70 \ub2e8\uc21c\ud55c \ub2e8\ubc29\ud5a5 \ud37c\ub110\ub85c \uc124\uba85\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ub300\uc751\ud574\uc57c \ud560 \ud130\uce58\ud3ec\uc778\ud2b8\ub294 \ud6e8\uc52c \ubcf5\uc7a1\ud558\uace0 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>\uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\ub294 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2cc \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc5d0\uc11c \ucd9c\ubc1c\ud558\ub294 \ucf58\ud150\uce20\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc758 \uace0\uac1d\uc740 \uc544\uc9c1 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc774 \uc5c6\uace0, \uc790\uc2e0\uc774 \uc9c1\uba74\ud55c \ubb38\uc81c\ub098 \ud638\uae30\uc2ec\uc744 \ud574\uc18c\ud558\ub824\ub294 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\uba74\uc5d0 \ub0b4\uc138\uc6b0\ub294 \ucf58\ud150\uce20\ub294 \uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \uac70\uc758 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc778\uc9c0 \ub2e8\uacc4\uc758 \ucf58\ud150\uce20 \ubaa9\ud45c:<\/strong> \ube0c\ub79c\ub4dc \uc811\uc810 \ucd5c\ub300\ud654 + \uad00\uc2ec \uc720\ubc1c<\/p>\n\n\n\n<p>\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ud3ec\ub9f7\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"list-style-type:disc;padding-left:1.5em;margin:0;\">\n<li><strong>\ud2b8\ub80c\ub4dc\u00b7\uc815\ubcf4 \ucf58\ud150\uce20<\/strong>: \ud0c0\uac9f \uace0\uac1d\uc774 \uad00\uc2ec \uac00\uc9c8 \uc8fc\uc81c\ub85c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uccab \uc811\uc810 \ud615\uc131<\/li>\n<li><strong>\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ucf58\ud150\uce20<\/strong>: \uacf5\uc720\u00b7\ud655\uc0b0\uc774 \uc6a9\uc774\ud55c \uc20f\ud3fc, \uc778\ud130\ub799\ud2f0\ube0c \ucf58\ud150\uce20<\/li>\n<li><strong>\uc778\ud50c\ub8e8\uc5b8\uc11c \ud611\uc5c5<\/strong>: \uae30\uc874 \ud314\ub85c\uc6cc \uae30\ubc18\uc744 \ud65c\uc6a9\ud55c \ube0c\ub79c\ub4dc \uc18c\uac1c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uc0ac\ub840: \ub86f\ub370\uc6d4\ub4dc\ud0c0\uc6cc\u00b7\ubab0 GEEP<\/strong><\/p>\n\n\n\n<p>2030\uc138\ub300\ub97c \uc8fc\uc694 \ud0c0\uac9f\uc73c\ub85c, \ub514\uae45 \uceec\ucc98(Digging Culture) \ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud55c \uc6d4\ubcc4 \ud14c\ub9c8 \uae30\ud68d\uc73c\ub85c \uc6f9\uc9c4\u00b7\uc778\uc2a4\ud0c0\uadf8\ub7a8\u00b7\ub124\uc774\ubc84 \ud3ec\uc2a4\ud2b8 \ucc44\ub110\uc744 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud55c \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc81c\ud488 \ud310\ub9e4 \uc815\ubcf4\ub97c \uc804\uba74\uc5d0 \ub0b4\uc138\uc6b0\uc9c0 \uc54a\uace0, \ub3c5\uc790\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uad00\uc2ec\uc0ac\uc5d0\uc11c \ud3b8\uc9d1 \ubc29\ud5a5\uc744 \uc124\uc815\ud588\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub85c\uceec \ucf58\ud150\uce20\ub97c \uc911\uc2ec\uc73c\ub85c \uc6d4\ud3c9\uade0 1\ub9cc 6\ucc9c \uba85\uc774 \ubc29\ubb38\ud588\uace0, \uc5f0\uac04 \ubc29\ubb38\uc790 \uae30\uc900 KPI\uc758 147%\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc7a5\ud558\ub294 \ub370 \uc131\uacf5\ud55c \ub300\ud45c \uc0ac\ub840\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p>\uc778\uc9c0 \ub2e8\uacc4\uc758 KPI\ub294 \ub3c4\ub2ec(Reach), \ub178\ucd9c(Impression), \ucf58\ud150\uce20 \uc18c\ube44 \uc2dc\uac04\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \uc804\ud658\uc728\uc744 \uae30\uc900\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ud3c9\uac00\ud558\uba74 \uc131\uacfc \uc624\ud310\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" data-id=\"3037\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-3-2-1024x499.png\" alt=\"\" class=\"wp-image-3037\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-3-2-1024x499.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-3-2-300x146.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-3-2-768x374.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-3-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-1024x1024.png\" alt=\"\" class=\"wp-image-3085\" style=\"object-fit:cover;width:500px;height:500px\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-1024x1024.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-300x300.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-150x150.png 150w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-768x768.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8-700x700.png 700w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-4-8.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\ub824\u00b7\ube44\uad50 \ub2e8\uacc4\uc5d0\uc11c \uc804\ud658\uc744 \ub192\uc774\ub294 \ucf58\ud150\uce20 \uc804\ub7b5\uc740?<\/h2>\n\n\n\n<p>\uace0\ub824\u00b7\ube44\uad50 \ub2e8\uacc4\uc5d0\uc11c\uc758 \ucf58\ud150\uce20\ub294 \uc2e0\ub8b0 \uad6c\ucd95\uacfc \ucc28\ubcc4\ud654 \uc124\ub4dd\uc744 \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc758 \uace0\uac1d\uc740 \uc774\ubbf8 \uce74\ud14c\uace0\ub9ac \uc778\uc2dd\uc774 \uc788\uace0, \uc5ec\ub7ec \uc194\ub8e8\uc158\uc744 \ube44\uad50 \uc911\uc785\ub2c8\ub2e4. &quot;\uc65c \uc774 \ube0c\ub79c\ub4dc\uc5ec\uc57c \ud558\ub294\uac00&quot;\uc5d0 \ub300\ud55c \ub0a9\ub4dd \uac00\ub2a5\ud55c \uadfc\uac70\ub97c \uc81c\uacf5\ud558\uc9c0 \ubabb\ud558\uba74 \uacbd\uc7c1\uc0ac\ub85c \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ucf58\ud150\uce20 \uc720\ud615:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:decimal;padding-left:1.5em;margin:0;\">\n<li><strong>\uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20(UGC) \ubc0f \ub9ac\ubdf0<\/strong>: \uc81c3\uc790\uc758 \uc2e4\uc0ac\uc6a9 \uacbd\ud5d8\uc740 \ube0c\ub79c\ub4dc \uc790\uccb4 \uba54\uc2dc\uc9c0\ubcf4\ub2e4 \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4. Bazaarvoice(2024) \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc628\ub77c\uc778 \uc1fc\ud551\uac1d\uc758 88%\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub9ac\ubdf0\ub97c \ucc38\uace0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ube44\uad50\u00b7\uccb4\ud5d8 \ucf58\ud150\uce20<\/strong>: &quot;A vs B&quot; \uad6c\uc870\ub098 \uc0ac\uc6a9 \uc804\/\ud6c4 \ube44\uad50\ub294 \uace0\uac1d\uc758 \ud310\ub2e8 \uae30\uc900\uc744 \uba85\ud655\ud788 \ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>SNS \uc778\ud130\ub799\uc158<\/strong>: \ub313\uae00, \ud22c\ud45c, Q&amp;A \uae30\ub2a5\uc744 \ud1b5\ud574 \uad00\uc2ec\ub3c4\uac00 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \ucd94\uac00 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uc0ac\ub840: \ud1b5\uc2e03\uc0ac V\uceec\ub7ec\ub9c1<\/strong><\/p>\n\n\n\n<p>\ud1b5\ud654\uc5f0\uacb0\uc74c \ub300\uc2e0 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 V\uceec\ub7ec\ub9c1 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud55c \ucea0\ud398\uc778\uc5d0\uc11c, \uae30\ub2a5 \uc124\uba85 \uc911\uc2ec\uc758 \ucf58\ud150\uce20\uc5d0\uc11c \uace0\uac1d \ucc38\uc5ec \uc911\uc2ec\uc758 \ucf58\ud150\uce20\ub85c \uc804\ud658\ud588\uc744 \ub54c 2022\ub144 \ucd1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 KPI \ub300\ube44 446% \ub2ec\uc131, \uc720\ud29c\ube0c \uad6c\ub3c5\uc790 \uc804\ub144 \ub300\ube44 \uc57d 3,000% \uc99d\uac00\ub77c\ub294 \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. \ucc44\ub110\ubcc4 \uc5ed\ud560\uc744 \uba85\ud655\ud788 \uad6c\ubd84\ud558\uace0 SNS \uc911\uc2ec\uc758 \ud1b5\ud569 \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \ub2a5\ub3d9\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \ud0d0\uc0c9\ud558\ub3c4\ub85d \uc124\uacc4\ud55c \uac83\uc774 \ud575\uc2ec\uc774\uc5c8\uc5b4\uc694.<\/p>\n\n\n\n<p>\uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \ub2e8\uc21c &#39;\uc88b\uc544\uc694&#39;\uac00 \uc544\ub2cc, \uc800\uc7a5\u00b7\uacf5\uc720\u00b7\ub313\uae00 \uac19\uc740 \uace0\uad00\uc5ec \ud589\ub3d9\uc744 \uc9c0\ud45c\ub85c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-beauty-content-structure-full-funnel-imc-2\/\">\ucf58\ud150\uce20 \uad6c\uc870 \uc124\uacc4\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \ub17c\uc758\ub294 \uc774 \uae00\uc744 \ucc38\uace0\ud558\uc138\uc694 \u2192 \ucf58\ud150\uce20\uac00 \uc313\uc774\ub294\ub370 \ub9e4\ucd9c\uc740 \uc548 \ub41c\ub2e4\uba74 \u2014 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \uad6c\uc870 \uc124\uacc4\ubc95<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"454\" data-id=\"3061\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-8.png\" alt=\"\" class=\"wp-image-3061\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-8.png 756w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-8-300x180.png 300w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"425\" data-id=\"3064\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-7.png\" alt=\"\" class=\"wp-image-3064\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-7.png 425w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-7-300x300.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-7-150x150.png 150w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-7-700x700.png 700w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"360\" data-id=\"3063\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-6.png\" alt=\"\" class=\"wp-image-3063\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-6.png 820w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-6-300x132.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-6-768x337.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\ub9e4\u00b7\ub85c\uc5f4\ud2f0 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc740?<\/h2>\n\n\n\n<p>\uad6c\ub9e4\u00b7\ub85c\uc5f4\ud2f0 \ub2e8\uacc4\uc5d0\uc11c\uc758 \ucf58\ud150\uce20 \uc804\ub7b5\uc740 \uad6c\ub9e4 \uc804\ud658 \uc774\ud6c4\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc2e0\uaddc \uace0\uac1d \ud68d\ub4dd\uc5d0 \uc608\uc0b0\uacfc \uc5d0\ub108\uc9c0\ub97c \uc9d1\uc911\ud558\uc9c0\ub9cc, \uae30\uc874 \uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\uc728\uc744 10% \ub192\uc774\ub294 \uac83\uc774 \uc2e0\uaddc \uace0\uac1d \ud68d\ub4dd\ubcf4\ub2e4 \uc218\uc775\uc131 \uba74\uc5d0\uc11c \uc720\ub9ac\ud558\ub2e4\ub294 \uc810\uc740 Bain &amp; Company \uc5f0\uad6c\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \ubd84\uc11d\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \ud655\uc778\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uad6c\ub9e4 \ub2e8\uacc4<\/strong>: \uad6c\ub9e4 \uc9c1\uc804 \ubc1c\uc0dd\ud558\ub294 \ub9c8\ucc30\uc744 \uc81c\uac70\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4, \ubd88\uba85\ud655\ud55c \ubc30\uc1a1\u00b7\ud658\ubd88 \uc815\ucc45, \ub290\ub9b0 \uace0\uac1d \uc751\ub2f5\uc740 \uc774\ubbf8 \uad6c\ub9e4\ub97c \uacb0\uc815\ud55c \uace0\uac1d\ub3c4 \uc774\ud0c8\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub85c\uc5f4\ud2f0 \ub2e8\uacc4<\/strong>: \uad6c\ub9e4 \ud6c4 \uace0\uac1d \uacbd\ud5d8\uc744 \ucf58\ud150\uce20\ub85c \uc9c0\uc18d \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\uc804\ub7b5<\/th>\n<th>\ucf58\ud150\uce20 \uc720\ud615<\/th>\n<th>\uae30\ub300 \ud6a8\uacfc<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>\uc628\ubcf4\ub529 \ucf58\ud150\uce20<\/td>\n<td>\uc0ac\uc6a9 \uac00\uc774\ub4dc, \ud29c\ud1a0\ub9ac\uc5bc<\/td>\n<td>\uc774\ud0c8 \ubc29\uc9c0, \uc81c\ud488 \uac00\uce58 \uadf9\ub300\ud654<\/td>\n<\/tr>\n<tr>\n<td>\ucee4\ubba4\ub2c8\ud2f0 \uad6c\ucd95<\/td>\n<td>\ud68c\uc6d0 \uc804\uc6a9 \ucf58\ud150\uce20, \ucc4c\ub9b0\uc9c0<\/td>\n<td>\ube0c\ub79c\ub4dc \uc18c\uc18d\uac10 \uac15\ud654<\/td>\n<\/tr>\n<tr>\n<td>\uc7ac\uad6c\ub9e4 \uc720\ub3c4<\/td>\n<td>\uac1c\uc778\ud654 \ucd94\ucc9c, \uc2dc\uc98c \uc624\ud37c<\/td>\n<td>LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58) \uc99d\ub300<\/td>\n<\/tr>\n<tr>\n<td>\ucd94\ucc9c\u00b7UGC \uc720\ub3c4<\/td>\n<td>\ud6c4\uae30 \ucea0\ud398\uc778, \ubc14\uc774\ub7f4 \ucc4c\ub9b0\uc9c0<\/td>\n<td>\uc790\ubc1c\uc801 \uc2e0\uaddc \uace0\uac1d \uc720\uc785<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\uc0ac\ub840: \ud55c\ud654\uc0dd\uba85 \uc18c\ud06c\ub77c\ud0dd\uc2a4 &amp; RXC \ud504\ub9ac\uc998<\/strong><\/p>\n\n\n\n<p>\ud55c\ud654\uc0dd\uba85\uc758 \ud504\ub9ac\ub79c\uc11c \uc138\ubb34 \uc571 \uc18c\ud06c\ub77c\ud0dd\uc2a4(\uc18c\ud06c\ub77c\ud0dd\uc2a4)\ub294 \uc885\ud569\uc18c\ub4dd\uc138 \uc2e0\uace0\uc640 \uc808\uc138 \uc804\ub7b5 \uc815\ubcf4\ub97c \uac8c\uc784\ud654(Gamification)\ud558\uc5ec \uc5d0\ubc84\uadf8\ub9b0(Evergreen) \ucf58\ud150\uce20\ub85c \uc81c\uacf5\ud55c \uc0ac\ub840\uc785\ub2c8\ub2e4. \ub860\uce6d \ucea0\ud398\uc778\u2192\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\u2192\ucc38\uc5ec\ud615 \uc774\ubca4\ud2b8\uc758 3\ub2e8 \uad6c\uc870\ub85c \uc6b4\uc6a9\ud588\uace0, \uc778\ud130\ub799\ud2f0\ube0c \ub9e4\uac70\uc9c4\ud615 \ud3ec\ub9f7\uc73c\ub85c \ubcf5\uc7a1\ud55c \uc815\ubcf4\ub97c \uc27d\uac8c \uc18c\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud55c \uacb0\uacfc, \uc571 \ud3c9\uade0 \uc77c\ubcc4 \ud65c\uc131 \uc0ac\uc6a9\uc790(DAU)\uac00 238% \uc99d\uac00\ud588\uace0, \uc544\ud2f0\ud074 \ud3c9\uade0 \uccb4\ub958 \uc2dc\uac04\uc774 1\ubd84 20\ucd08\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>RXC \ud504\ub9ac\uc998(PRIZM)\uc740 \uc18c\ube44\uc790 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ub9de\ucdb0 \uc0c1\ud488\uc744 \ud050\ub808\uc774\uc158\ud558\ub294 \ubbf8\ub514\uc5b4 \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc778\ud130\ub799\ud2f0\ube0c \ub9e4\uac70\uc9c4\ud615 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \ucf58\ud150\uce20\uc640 \ucee4\uba38\uc2a4\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ud55c \uc0ac\ub840\uc785\ub2c8\ub2e4. \ub450 \uc0ac\ub840 \ubaa8\ub450 \ucf58\ud150\uce20\uc758 \ubaa9\uc801\uc774 &#39;\ud314\ub824\ub294 \uac83&#39;\uc774 \uc544\ub2c8\ub77c &#39;\uba38\ubb3c\uac8c \ud558\ub294 \uac83&#39;\uc73c\ub85c \uc124\uacc4\ub418\uc5c8\ub2e4\ub294 \uacf5\ud1b5\uc810\uc774 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p><a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-micro-influencer-marketing\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud65c\uc6a9\ud55c \ub85c\uc5f4\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc774 \uae00\uc744 \ucc38\uace0\ud558\uc138\uc694 \u2192 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \ubaa8\ub4e0 \uac83<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-2-1024x556.png\" alt=\"\" class=\"wp-image-3022\" style=\"width:663px;height:auto\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-2-1024x556.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-2-300x163.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-2-768x417.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub530\ub978 \ucf58\ud150\uce20 \uc6b4\uc601 \uc804\ub7b5<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-26-1024x322.jpg\" alt=\"\" class=\"wp-image-3025\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-26-1024x322.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-26-300x94.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-26-768x241.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-26.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub530\ub978 \uc18c\ube44\uc790 \uc2ec\ub9ac \ubc0f \ud589\ub3d9 \ubcc0\ud654<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"885\" data-id=\"3075\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-10-1024x885.png\" alt=\"\" class=\"wp-image-3075\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-10-1024x885.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-10-300x259.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-10-768x664.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-10.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"897\" data-id=\"3077\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-9.png\" alt=\"\" class=\"wp-image-3077\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-9.png 1009w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-9-300x267.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2024\/06\/\ub2e4\uc6b4\ub85c\ub4dc-9-768x683.png 768w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ub2e8\uacc4\ubcc4 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \ub54c \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \uc2e4\uc218\ub294?<\/h2>\n\n\n\n<p>\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \uae30\ubc18\uc758 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \ube48\ubc88\ud558\uac8c \ubc1c\uc0dd\ud558\ub294 \uc2e4\uc218\ub294 \uc138 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>1. \ubaa8\ub4e0 \ucf58\ud150\uce20\uc5d0 \ub3d9\uc77c\ud55c KPI \uc801\uc6a9<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0 \ub2e8\uacc4 \ucf58\ud150\uce20\uc5d0 \uc804\ud658\uc728\uc744 \uc694\uad6c\ud558\uac70\ub098, \ub85c\uc5f4\ud2f0 \ucf58\ud150\uce20\uc5d0 \ub3c4\ub2ec \uc218\ub97c \uae30\uc900\uc73c\ub85c \uc0bc\uc73c\uba74 \uc131\uacfc \uc624\ud310\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \ub2e4\ub978 \uc9c0\ud45c\ub97c \uc801\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. GEEP \uc0ac\ub840\uc5d0\uc11c \uc778\uc9c0 \ub2e8\uacc4 \uc131\uacfc\ub97c \uc804\ud658\uc728\uc774 \uc544\ub2cc KPI 147% \ub2ec\uc131(\ubc29\ubb38\uc790 \uc218)\uc73c\ub85c \uce21\uc815\ud55c \uac83\uc774 \uc815\ud655\ud55c \uc131\uacfc \ud310\ub2e8\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>2. \ud2b9\uc815 \ub2e8\uacc4 \ucf58\ud150\uce20 \uc3e0\ub9bc<\/strong><\/p>\n\n\n\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc778\uc9c0 \ub2e8\uacc4 \ucf58\ud150\uce20\ub294 \uacfc\uc789 \uc0dd\uc0b0\ud558\uace0 \uace0\ub824 \ub2e8\uacc4 \ucf58\ud150\uce20\ub294 \ubd80\uc871\ud558\uac8c \uac00\uc838\uac11\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \uc720\uc785\uc2dc\ucf1c \ub193\uace0 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc774\ub3d9\ud558\ub294 \uacbd\ub85c\ub97c \uc124\uacc4\ud558\uc9c0 \uc54a\uc73c\uba74, \uc778\uc9c0-\uad6c\ub9e4 \uc0ac\uc774\uc758 \uac2d\uc5d0\uc11c \uc774\ud0c8\uc774 \uc9d1\uc911\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>3. \ucc44\ub110\uacfc \ub2e8\uacc4\uc758 \ubd88\uc77c\uce58<\/strong><\/p>\n\n\n\n<p>\uace0\ub824\u00b7\ube44\uad50 \ub2e8\uacc4 \ucf58\ud150\uce20\ub97c \ub3c4\ub2ec \ucd5c\uc801\ud654 \uad11\uace0\ub85c \uc720\ud1b5\ud558\uac70\ub098, \uc778\uc9c0 \ub2e8\uacc4 \uace0\uac1d\uc5d0\uac8c \uad6c\ub9e4 \uc804\ud658 \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. V\uceec\ub7ec\ub9c1 \ucea0\ud398\uc778\uc774 \ucc44\ub110\ubcc4 \uc5ed\ud560\uc744 \uba85\ud655\ud788 \ubd84\ub9ac\ud558\uace0 SNS \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud569\ud55c \uac83\ucc98\ub7fc, \ucf58\ud150\uce20\uc758 \ubaa9\uc801(\ub2e8\uacc4)\uacfc \ucc44\ub110\uc758 \ud2b9\uc131, \ud0c0\uac9f\ud305 \ub85c\uc9c1\uc774 \uc815\ub82c\ub418\uc5b4\uc57c \ud6a8\uc728\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac00\uc7a5 \uc2e4\uc6a9\uc801\uc778 \uc810\uac80 \ubc29\ubc95\uc740 \uae30\uc874 \ucf58\ud150\uce20 \uc790\uc0b0\uc744 \ud37c\ub110 \ub2e8\uacc4\ubcc4\ub85c \ubd84\ub958\ud574\ubcf4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \ucf58\ud150\uce20\uac00 \uc9d1\uc911\ub418\uc5b4 \uc788\uace0, \uc5b4\ub290 \ub2e8\uacc4\uac00 \ube44\uc5b4 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uba74 \ub2e4\uc74c \ucf58\ud150\uce20 \uae30\ud68d\uc758 \uc6b0\uc120\uc21c\uc704\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub3c4\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \uae30\ubc18\uc758 \ucf58\ud150\uce20 \uc804\ub7b5\uc740 \ucf58\ud150\uce20\ub97c \ub9ce\uc774 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\ub9cc\ub4e4\uc5b4\uc57c \ud560 \ucf58\ud150\uce20\ub97c \ub9de\uac8c \ub9cc\ub4dc\ub294<\/strong> \uc811\uadfc\uc785\ub2c8\ub2e4. \uc9c0\uae08 \uc6b4\uc601 \uc911\uc778 \ucf58\ud150\uce20\uac00 \uc5b4\ub290 \ub2e8\uacc4\uc758 \uace0\uac1d\uc744 \uc704\ud55c \uac83\uc778\uc9c0 \uba85\ud655\ud558\uc9c0 \uc54a\ub2e4\uba74, \uadf8\uac83\uc774 \uac1c\uc120\uc774 \ud544\uc694\ud55c \ucd9c\ubc1c\uc810\uc774\uc5d0\uc694. \uc804\ub7b5 \uc124\uacc4\ubd80\ud130 \ub2e8\uacc4\ubcc4 \ucf58\ud150\uce20 \uc2e4\ud589\uae4c\uc9c0 \uad6c\uc870\ud654\ub41c \uc811\uadfc\uc774 \ud544\uc694\ud558\ub2e4\uba74, <a href=\"https:\/\/batcrew.co.kr\/ko\/contact\/\">\ube44\uc5d0\uc774\ud2f0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud300\uc5d0 \ubb38\uc758\ud558\uc138\uc694<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/h2>\n\n\n\n<p><strong>Q1. \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \ub2e8\uacc4\ub294 \uba87 \uac1c\ub85c \ub098\ub204\ub294 \uac83\uc774 \uc801\ud569\ud55c\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\uc2e4\ubb34\uc5d0\uc11c\ub294 \uc778\uc9c0(Awareness)\u00b7\uace0\ub824(Consideration)\u00b7\uad6c\ub9e4(Purchase)\uc758 3\ub2e8\uacc4\uac00 \uac00\uc7a5 \ubc94\uc6a9\uc801\uc73c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. B2B\ucc98\ub7fc \uc758\uc0ac\uacb0\uc815 \uad6c\uc870\uac00 \ubcf5\uc7a1\ud55c \uacbd\uc6b0 5~7\ub2e8\uacc4\ub85c \uc138\ubd84\ud654\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \ub2e8\uacc4\ub97c \ubcf5\uc7a1\ud558\uac8c \ub098\ub20c\uc218\ub85d \uc2e4\ud589 \ub09c\uc774\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ucc98\uc74c \ub3c4\uc785\ud560 \ub54c\ub294 3\ub2e8\uacc4\ubd80\ud130 \uc2dc\uc791\ud574 \ub370\uc774\ud130\ub97c \uc313\uc73c\uba74\uc11c \uc138\ubd84\ud654\ud558\ub294 \ubc29\uc2dd\uc774 \ud6a8\uc728\uc801\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p><strong>Q2. \uad6c\ub9e4 \uc5ec\uc815 \uae30\ubc18 \ucf58\ud150\uce20 \uc804\ub7b5\uc5d0\uc11c \uac01 \ub2e8\uacc4\uc758 KPI\ub294 \uc5b4\ub5bb\uac8c \uc124\uc815\ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0 \ub2e8\uacc4\ub294 \ub3c4\ub2ec(Reach)\u00b7\ub178\ucd9c(Impression)\u00b7\ucf58\ud150\uce20 \uc18c\ube44 \uc2dc\uac04, \uace0\ub824 \ub2e8\uacc4\ub294 \ud074\ub9ad\ub960(CTR)\u00b7\uc800\uc7a5\u00b7\uacf5\uc720\u00b7\uc774\uba54\uc77c \uad6c\ub3c5, \uad6c\ub9e4 \ub2e8\uacc4\ub294 \uc804\ud658\uc728(CVR)\u00b7\uac1d\ub2e8\uac00\u00b7\uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\ub960, \ub85c\uc5f4\ud2f0 \ub2e8\uacc4\ub294 \uc7ac\uad6c\ub9e4\uc728\u00b7\ub9ac\ubdf0 \uc218\u00b7NPS(\uc21c \ucd94\ucc9c \uc9c0\uc218)\ub97c \uae30\uc900\uc73c\ub85c \uc124\uc815\ud569\ub2c8\ub2e4. \ub2e8\uacc4\ub9c8\ub2e4 \ubaa9\uc801\uc774 \ub2e4\ub974\ubbc0\ub85c \ub3d9\uc77c\ud55c \uc9c0\ud45c\ub97c \uc801\uc6a9\ud558\uba74 \uc131\uacfc\ub97c \uc624\ud310\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p><strong>Q3. \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc\ub3c4 \ubaa8\ub4e0 \uad6c\ub9e4 \uc5ec\uc815 \ub2e8\uacc4\uc5d0 \ucf58\ud150\uce20\ub97c \ubc30\uce58\ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n\n\n\n<p>\uc608\uc0b0\uacfc \uc778\ub825\uc774 \uc81c\ud55c\uc801\uc774\ub77c\uba74 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud488 \uc778\uc9c0\ub3c4\uac00 \ub0ae\uc740 \ucd08\uae30 \ube0c\ub79c\ub4dc\ub77c\uba74 \uc778\uc9c0 \ub2e8\uacc4 \ucf58\ud150\uce20\ub97c, \uc774\ubbf8 \uc778\uc9c0\ub3c4\uac00 \uc788\ub294\ub370 \uc804\ud658\uc774 \ub0ae\ub2e4\uba74 \uace0\ub824 \ub2e8\uacc4 \ucf58\ud150\uce20\ub97c \uba3c\uc800 \uac15\ud654\ud558\ub294 \uac83\uc774 \ud569\ub9ac\uc801\uc785\ub2c8\ub2e4. \ud604\uc7ac \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc120\ud589\ub418\uc5b4\uc57c \ud574\uc694.<\/p>\n\n\n\n<p><strong>Q4. \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc774 \ube44\uc120\ud615\uc801\uc774\ub77c\uace0 \ud558\ub294\ub370, \uc120\ud615 \ud37c\ub110 \uc804\ub7b5\uc740 \uc5ec\uc804\ud788 \uc720\ud6a8\ud55c\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\ud37c\ub110 \ubaa8\ub378\uc740 \uc804\ub7b5 \uc124\uacc4\uc758 \uc0ac\uace0 \ub3c4\uad6c\ub85c\uc11c \uc5ec\uc804\ud788 \uc720\ud6a8\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc2e4\uc81c \uace0\uac1d\uc758 \ud589\ub3d9\uc740 \ub2e8\uacc4\ub97c \uc55e\ub4a4\ub85c \uc624\uac00\uba70 \ubc18\ubcf5\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac01 \ub2e8\uacc4 \ucf58\ud150\uce20\ub97c \ub3c5\ub9bd\uc801\uc73c\ub85c \uc6b4\uc6a9\ud558\uba74\uc11c, \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \uc9c4\uc785\ud558\ub354\ub77c\ub3c4 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub3d9\ud560 \uc218 \uc788\ub294 \ub0b4\ubd80 \ub9c1\ud06c\u00b7CTA \uc124\uacc4\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e8\ubc29\ud5a5 \ud37c\ub110\uc774 \uc544\ub2c8\ub77c &#39;\uc0c1\uc2dc \uc811\uadfc \uac00\ub2a5\ud55c \ucf58\ud150\uce20 \uc0dd\ud0dc\uacc4&#39;\ub97c \ub9cc\ub4e0\ub2e4\ub294 \uad00\uc810\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc774 \ud604\uc2e4\uc5d0 \ub354 \ubd80\ud569\ud574\uc694.<\/p>\n\n\n\n<p><strong>Q5. \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc131\uacfc \uc0ac\ub840\uc5d0\uc11c KPI \ub2ec\uc131\ub960\uc774 \ub192\uc740 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n\n\n\n<p>\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \uae30\ubc18 \ucf58\ud150\uce20 \uc804\ub7b5\uc5d0\uc11c KPI\uac00 \ub192\uac8c \ub2ec\uc131\ub418\ub294 \uacbd\uc6b0, \uacf5\ud1b5\uc801\uc73c\ub85c \uc138 \uac00\uc9c0 \uc870\uac74\uc774 \uac16\ucdb0\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \ucf58\ud150\uce20\uc758 \ubaa9\uc801\uc774 \ub2e8\uacc4\ubcc4\ub85c \uba85\ud655\ud558\uac8c \ubd84\ub9ac\ub418\uc5b4 \uc788\uace0, \ub458\uc9f8, \ucc44\ub110\uc758 \ud2b9\uc131\uacfc \ucf58\ud150\uce20 \ubaa9\uc801\uc774 \uc815\ub82c\ub418\uc5b4 \uc788\uc73c\uba70, \uc14b\uc9f8, \uac01 \ub2e8\uacc4\uc5d0 \ub9de\ub294 KPI\uac00 \ubcc4\ub3c4\ub85c \uc124\uc815\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. GEEP\u00b7V\uceec\ub7ec\ub9c1\u00b7\uc18c\ud06c\ub77c\ud0dd\uc2a4 \uc0ac\ub840\uac00 \ubaa8\ub450 \uc774 \uc138 \uc870\uac74\uc744 \uac16\ucdc4\uc744 \ub54c \uad6c\uc870\uc801\uc73c\ub85c \ub192\uc740 \uc131\uacfc\ub97c \uae30\ub85d\ud588\uc5b4\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"border:1px solid #e5e5e5;padding:20px 24px;margin:32px 0;border-radius:6px;\">\n  <p style=\"font-weight:700;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#999;margin:0 0 14px;\">\uad00\ub828 \uc544\ud2f0\ud074<\/p>\n  <ul style=\"margin:0;padding:0;list-style:none;\">\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-beauty-content-structure-full-funnel-imc-2\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \ucf58\ud150\uce20\uac00 \uc313\uc774\ub294\ub370 \ub9e4\ucd9c\uc740 \uc548 \ub41c\ub2e4\uba74 \u2014 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \uad6c\uc870 \uc124\uacc4\ubc95<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-influencer-marketing-roi\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815 \uc804\ub7b5: ROI \uadf9\ub300\ud654<\/a>\n    <\/li>\n    <li style=\"padding:10px 0;\">\n      <a href=\"https:\/\/batcrew.co.kr\/ko\/blog-insight-2026-influencer-marketing-trend\/\" style=\"color:#1a1a1a;text-decoration:none;font-weight:500;\">\u2192 2026 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc: \uc2e4\ubb34\uc790\uac00 \uaf2d \uc54c\uc544\uc57c \ud560 7\uac00\uc9c0<\/a>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uad11\uace0 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0\uc11c\ub294 \u2018\uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815(Customer Journey, \uc774\ud558 \uace0\uac1d \uc5ec\uc815)\u2019\uc774 \ud070 \ud654\ub450\uc785\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc774 \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815\uc5d0 \ub192\uc740 \uc601\ud5a5\uc744 \ubbf8\uce60 \ubfd0 \uc544\ub2c8\ub77c \ud310\ub9e4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc218\uc775\uc744 \ub298\ub9ac\uba70 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud30c\uc545\ud558\uace0 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc77d\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4. \ub204\uad70\uac00\ub97c \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc2f6\uc744 \ub54c \uadf8 \ud754\uc801\uc744 \uc887\uace0 \ubc1c\uc790\ucde8\ub97c \ub530\ub77c\uac00 \ubcf4\uba74 \uadf8\ub4e4\uc758 \uc0dd\uac01\uacfc \uc0b6\uc758 \ud328\ud134\uae4c\uc9c0 \uc54c \uc218 \uc788\uae30 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