{"id":11608,"date":"2026-06-10T11:16:06","date_gmt":"2026-06-10T02:16:06","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=11608"},"modified":"2026-06-10T11:29:42","modified_gmt":"2026-06-10T02:29:42","slug":"ugc-marketing-framework-insightweek","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/ugc-marketing-framework-insightweek\/","title":{"rendered":"\uc54c\uace0\ub9ac\uc998\uc758 \ud750\ub984\uc744 \ube0c\ub79c\ub4dc\ub85c \uc774\ub04c\uc5b4\ubcf4\uc138\uc694, 1.4\uc5b5 \ubdf0 KREAM\uc758 UGC \uc804\ub7b5 | 4\uc6d4 <MKT Insight Week Review><\/mkt>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, <MKT Insight Week>\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \ub354 \uae4a\uc774 \uc815\ub9ac\ud574, \ud604\uc7a5\uc5d0 \uc624\uc9c0 \ubabb\ud55c \ubd84\ub4e4\ub3c4 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 KREAM\uc758 \ub9c8\ucf00\ud130, \ud604\uc601 \ub2d8\uc785\ub2c8\ub2e4<\/strong><\/strong>.<\/h2>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

“\uc54c\uace0\ub9ac\uc998\uc774 \uc77c\ubc18\uc778 \ucf58\ud150\uce20\ub97c \ubc00\uc5b4\uc8fc\ub294 \uc2dc\ub300, \ube0c\ub79c\ub4dc \uacc4\uc815\uc740 \uc5b4\ub5bb\uac8c \uc0b4\uc544\ub0a8\uc544\uc57c \ud560\uae4c\uc694?” \ud604\uc601 \ub2d8\uc774 Insight Week\uc5d0\uc11c \uaebc\ub0b8 \ube44\uc7a5\uc758 \ubb34\uae30\ub294 \uc584\ud30d\ud55c \ubc14\uc774\ub7f4 \uacf5\uc2dd\uc774 \uc544\ub2c8\ub77c ‘\ubc1c\uc0c1\uc758 \uc804\ud658’\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc\ub97c \uc5b5\uc9c0\ub85c \ub530\ub77c\uac00\ub294 \ub300\uc2e0, \ud2b8\ub80c\ub4dc\ub97c \uc77d\uace0 \uacc4\uc815 \uc704\uc5d0 \ucc38\uc5ec\uc758 \uacf5\uac04\uc744 \ub9cc\ub4dc\ub294 \uc77c\uba85 ‘\ud638\uc2a4\ud2b8 \uc804\ub7b5’. \uc774 \uc6d0\uce59\uc774 \uc5b4\ub5bb\uac8c 1.4\uc5b5 \uc870\ud68c\uc218\ub77c\ub294 \uc555\ub3c4\uc801 \uacb0\uacfc\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0 \uadf8 \uc2ac\ub77c\uc774\ub4dc\ub97c \ub530\ub77c\uac00 \ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

1. \uc624\ub298 \ucf58\ud150\uce20, \ubb34\uc5bc \uc62c\ub9b4\uc9c0 \ubaa8\ub974\uaca0\ub2e4\uba74 \u2018\ubaa9\uc801\u2019\uc774 \uc5c6\ub294 \uac70\uc608\uc694.<\/h2>\n\n\n\n
\n\n\n\n

\u201c\ucf58\ud150\uce20 \ubc29\ud5a5\uc774 \uc548 \uc7a1\ud78c\ub2e4\uba74, \ubaa9\uc801\ubd80\ud130 \ub2e4\uc2dc \ubcf4\uc138\uc694\u201d<\/strong><\/p>\n\n\n\n

\uc624\ub298\uc740 \ub610 \uc5b4\ub5a4 \ub9b4\uc2a4\ub97c \uc62c\ub824\uc57c \ud560\uc9c0 \ub9c9\ub9c9\ud55c\uac00\uc694? \uadf8\uac74 \uc544\uc774\ub514\uc5b4\uac00 \uace0\uac08\ub41c \uac83\uc774 \uc544\ub2c8\ub77c \uacc4\uc815\uc758 \uba85\ud655\ud55c ‘\ubaa9\uc801’\uc774 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. KREAM\uc740 \uadf8 \ub2f5\uc744 \uac00\uc7a5 \uba3c\uc800 \uc138\ud305\ud588\uc2b5\ub2c8\ub2e4. ‘\ud2b8\ub80c\ub514\ud55c \uc544\uc774\ud15c\uc744 \uac00\uc7a5 \ube60\ub974\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uacc4\uc815’<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ubaa9\uc801\uc774 \ubfb0\uc871\ud574\uc9c0\uba74 \ucf58\ud150\uce20 \ubc29\ud5a5\uc744 \uace0\ubbfc\ud560 \ud544\uc694\uac00 \uc5c6\uc5b4\uc9d1\ub2c8\ub2e4. KPI \uc5ed\uc2dc ‘\uc870\ud68c\uc218’ \ub2e8 \ud558\ub098\ub85c \ud1b5\uc77c\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc790\uc798\ud55c KPI\uac00 \uc11e\uc774\uba74 \ubc29\ud5a5\uc774 \ud750\ub824\uc9c0\uace0 \uc758\uc0ac\uacb0\uc815\uc774 \ub290\ub824\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubaa9\uc801\uc774 \ud558\ub098\uba74 KPI\ub3c4 \ud558\ub098, \uadf8\uac83\uc774 KREAM\uc758 \ub3c5\ubcf4\uc801\uc778 ‘\uc2e4\ud589 \uc18d\ub3c4’\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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<\/div>\n<\/blockquote>\n\n\n\n

2. \uc54c\uace0\ub9ac\uc998\uc740 \ub9e4\ubc88 \ud2b8\ub80c\ub4dc\uac00 \ubc14\ub00c\uc5b4\uc694, \ub2e4\uc74c \uc2e0\ud638\ub97c \uc77d\uc5b4\ub0b4\uc57c \ud574\uc694.<\/h2>\n\n\n\n
\n\n\n\n

\u201c\uacc4\uc815\uc774 \uc798 \ub418\uae30 \uc2dc\uc791\ud588\ub294\ub370 \uc54c\uace0\ub9ac\uc998\uc740 \uacc4\uc18d \ubcc0\ud654\ud574\uc694\u201d<\/strong><\/p>\n\n\n\n

2025\ub144 AI \uc2dc\ub300\uac00 \uc5f4\ub9ac\uba70 KREAM\ub3c4 \uc7ac\ube60\ub974\uac8c \ub3c4\uc785\ud574 \ucf58\ud150\uce20\ub2f9 \uc870\ud68c\uc218 100\ub9cc \ubdf0 \uc774\uc0c1\uc744 \uc548\uc815\uc801\uc73c\ub85c \ubf51\uc544\ub0b4\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 10\uc6d4, \ubd84\uc704\uae30\uac00 \uae09\ubcc0\ud588\uc2b5\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc758 \uc218\uc7a5 \uc544\ub2f4 \ubaa8\uc138\ub9ac\uac00 “\uc0ac\ub78c \ub0c4\uc0c8 \ub098\ub294 \ub0a0\uac83\uc758 \ucf58\ud150\uce20\ub97c \ubc00\uc5b4\uc8fc\uaca0\ub2e4\ub77c\uace0 \uc120\uc5b8\ud55c \uac70\uc608\uc694.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc774\ud6c4 \uc815\uad50\ud55c \ucf58\ud150\uce20\ubcf4\ub2e4 \uc77c\ubc18\uc778\uc758 \uc0dd\uc0dd\ud55c \uc77c\uc0c1\uc774 \ub354 \ub9ce\uc774 \ub178\ucd9c\ub418\uae30 \uc2dc\uc791\ud588\uace0, \ud314\ub85c\uc6cc\uac00 100\uba85\ub3c4 \uc548 \ub418\ub294 \uacc4\uc815\uc774 \uc218\ubc31\ub9cc \uc870\ud68c\uc218\ub97c \ub0b4\ub294 \uc2dc\ub300\uac00 \uc5f4\ub838\uc2b5\ub2c8\ub2e4. \uc54c\uace0\ub9ac\uc998\uc740 \uc0dd\ubb3c\ucc98\ub7fc \ub298 \ubcc0\ud654\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 \ub0b4 \ucf58\ud150\uce20\uac00 \uc798 \ud130\uc9c0\uace0 \uc788\uc744 \ub54c\uc870\ucc28 \ud50c\ub7ab\ud3fc\uc758 \ub2e4\uc74c \uc2e0\ud638\ub97c \uc608\ubbfc\ud558\uac8c \uc8fc\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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3. \ud2b8\ub80c\ub4dc\ub97c \ubb34\uc791\uc815 \ub530\ub77c\uac00\uae30 \ubcf4\ub2e4 ‘\ubb34\ub300’\ub97c \uc5f4\uc5b4\ubcf4\uc138\uc694.<\/h2>\n\n\n\n
\n\n\n\n

\u201c\uacbd\uc7c1\ud558\uc9c0 \uc54a\uace0 \ubb34\ub300\ub97c \ub9cc\ub4dc\ub294 \ubc29\ud5a5\uc73c\ub85c \ud2c0\uc5c8\uc5b4\uc694\u201d<\/strong><\/p>\n\n\n\n

\uc54c\uace0\ub9ac\uc998\uc774 ‘\ub0a0\uac83(Raw)’\uc744 \uc88b\uc544\ud55c\ub2e4\uace0 \ud574\uc11c, \ube0c\ub79c\ub4dc \uacc4\uc815\uc774 \ubb34\uc791\uc815 \uc77c\ubc18\uc778\uc758 \ub0a0\uac83 \uac10\uc131\uc744 \ud749\ub0b4 \ub0b4\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc704\ud5d8\ud569\ub2c8\ub2e4. \uc5b5\uc9c0\ub85c \ub530\ub77c\uac00\uba74 \ube0c\ub79c\ub4dc \ud1a4\uc564\ub9e4\ub108\uac00 \ub9dd\uac00\uc9c0\uace0, \uadf8\ub807\ub2e4\uace0 \ub530\ub77c\uac00\uc9c0 \uc54a\uc73c\uba74 \uc54c\uace0\ub9ac\uc998\uc758 \uc120\ud0dd\uc744 \ubc1b\uc9c0 \ubabb\ud558\ub294 \ub51c\ub808\ub9c8\uc5d0 \ube60\uc9c0\uc8e0.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

KREAM\uc774 \ucc3e\uc740 \ud0c8\ucd9c\uad6c\ub294 \ud310\uc744 \uc544\uc608 \ub4a4\uc9d1\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uc9c1\uc811 \ub0a0\uac83\uc758 \uac10\uc131\uc744 \uc5f0\uae30\ud560 \uc21c \uc5c6\uc9c0\ub9cc, \uadf8 \ub300\uc2e0 ‘\ubb34\ub300\ub97c \uc124\uacc4\ud560 \uc218\ub294 \uc788\ub2e4’\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2ec\uc740 \uac83\uc785\ub2c8\ub2e4. \ud2b8\ub80c\ub4dc\ub97c \ub4a4\ucad3\uc544\uac00\ub294 \ub300\uc2e0 \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\uac00 \uc62c\uc9c0 \uac10\uc9c0\ud558\ub294 \ub208\uc744 \ud0a4\uc6b0\uace0, \uadf8 \ud2b8\ub80c\ub4dc \uc704\uc5d0 \ube0c\ub79c\ub4dc \uacc4\uc815\uc744 ‘\ucc38\uc5ec\ud615 \ubb34\ub300’\ub85c \uc5b9\uc5b4 \uc720\uc800\ub4e4\uc774 \ub6f0\uc5b4\ub180\uac8c \ud558\ub294 \ubc29\uc2dd\uc744 \ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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4. 3\ubc88 \ubcf4\uc774\uba74 \uc6c0\uc9c1\uc778\ub2e4, Rule of Three<\/h2>\n\n\n\n
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\u201c\uc18c\uc15c\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc18c\uc7ac\uac00 3\ubc88 \ubcf4\uc774\uba74, \uadf8\ub54c \uc6c0\uc9c1\uc5ec\uc57c \ud574\uc694\u201d<\/strong><\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74 \ubb34\ub300\ub97c \uc5b8\uc81c \uc5f4\uc5b4\uc57c \ud560\uae4c\uc694? \ud604\uc601 \ub2d8\uc740 \ubbf8\uad6d \uad11\uace0 \uc5f0\uad6c\uc790 \ud5c8\ubc84\ud2b8 \ud06c\ub8e8\uadf8\uba3c\uc758 ‘Rule of Three(3\ubc88\uc758 \ubc95\uce59)’\ub97c \uac15\uc870\ud569\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \ud2b9\uc815 \uc815\ubcf4\ub97c \uc758\ubbf8 \uc788\ub294 \ud328\ud134\uc73c\ub85c \uc778\uc2dd\ud558\uae30 \uc2dc\uc791\ud558\ub294 \ucd5c\uc18c \ubc18\ubcf5 \ub2e8\uc704\uac00 \ubc14\ub85c 3\ubc88\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc720\ud29c\ube0c, \ucee4\ubba4\ub2c8\ud2f0 \ub4f1 \uac01\uae30 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c \uac19\uc740 \uc544\uc774\ud15c\uc774\ub098 \ubc08(Meme)\uc774 3\ubc88 \ubc1c\uacac\ub418\uba74 \uadf8\uac83\uc774 \ucc10 \ud2b8\ub80c\ub4dc\uc758 \uc2e0\ud638<\/strong>\uc785\ub2c8\ub2e4. KREAM\uc740 \uc774 \uc2e0\ud638\ub97c \uc7a1\ub294 \uc989\uc2dc \ub2f9\uc77c \uae30\ud68d, \ub2f9\uc77c \ucd2c\uc601, \ub2f9\uc77c \ud3b8\uc9d1, \ub2f9\uc77c \ub9b4\ub9ac\uc988\ub97c \ubaa9\ud45c\ub85c \ubb34\uc12d\uac8c \uc6c0\uc9c1\uc5ec \ud310\uc744 \uae54\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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5. \uc720\uc800\uac00 \uae30\uaebc\uc774 \ucda4\ucd94\uace0 \uc2f6\uc740 \ucc38\uc5ec\uc758 \uc7a5<\/h2>\n\n\n\n
\n\n\n\n

\u201c\uc720\uc800\uac00 \ucc38\uc5ec\ud558\uace0 \uc2f6\uc740 \ubb34\ub300\ub97c \uc124\uacc4\ud574 \ubcf4\uc138\uc694\u201d<\/strong><\/p>\n\n\n\n

\ub2cc\ud150\ub3c4\uc2a4\uc704\uce582 \ud32c\uc544\ud2b8\uac00 \uc720\ud589\ud560 \uc870\uc9d0\uc774 \ubcf4\uc774\uc790, KREAM\uc740 \uc989\uac01 \uc790\uc0ac \uacc4\uc815\uc5d0 ‘\uc0ac\uc0dd\ub300\ud68c’\ub97c \uc5f4\uc5b4 364\uba85\uc758 \ucc38\uc5ec\uc790\uc640 \ucd1d 1,509\ub9cc \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uace0\ub4f1 \ub9b4\uc2a4 \ub300\ud68c\uac00 \uc720\ud589\ud560 \ub54c\ub294 ‘\uc804\uad6d \ub9b4\uc2a4 \ub300\ud68c’\ub85c \ud310\uc744 \ud0a4\uc6e0\uace0, \ub450\ucac0\ucfe0(\uac1c\ub2f9 6\ucc9c \uc6d0\uc9dc\ub9ac \ub450\ubc14\uc774 \ucd08\ucf5c\ub9bf \ub514\uc800\ud2b8) \uac00\uaca9 \ub17c\ub780\uc774 \uc77c\uc790 “\uac00\uaca9 \ub17c\uc7c1, \uc5ec\uae30\uc11c \ud558\uc138\uc694”\ub77c\uba70 \uba4d\uc11d\uc744 \uae54\uc544\uc8fc\uc5c8\uc5b4\uc694.<\/p>\n\n\n\n

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\ube0c\ub79c\ub4dc\uac00 \ub059\ub059\ub300\uba70 \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc720\uc800\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0 \ubc18\uc751\ud560 ‘\ubb34\ub300’\ub97c \uce58\ubc00\ud558\uac8c \uc124\uacc4\ud558\uace0, \uadf8\uac83\uc744 \uc6b0\ub9ac \uacc4\uc815 \uc704\ub85c \uac00\uc838\uc624\ub294 ‘\uad6c\uc870’\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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6. \ud50c\ub808\uc774\uc5b4\uc5d0\uc11c \u2018\ud638\uc2a4\ud2b8\u2019\ub85c\uc758 \ub3c4\uc57d<\/h2>\n\n\n\n
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\u201c\ube0c\ub79c\ub4dc \ub2f4\ub2f9\uc790\uc758 \uc5ed\ud560\uc740 \ud50c\ub808\uc774\uc5b4\uac00 \uc544\ub2c8\ub77c \ud638\uc2a4\ud2b8\uc608\uc694\u201d<\/strong><\/p>\n\n\n\n

\ub9c8\ucf00\ud130\uac00 \ubb34\ub300 \uc704\uc5d0\uc11c \uc9c1\uc811 \ucda4\uc744 \ucd94\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc720\uc800\uac00 \uc2e0\ub098\uac8c \ucda4\ucd94\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294 \uc644\ubcbd\ud55c \ubb34\ub300\ub97c \uae30\ud68d\ud558\ub294 \uc0ac\ub78c. KREAM\uc774 \uc99d\uba85\ud574 \ub0b8 \uac83\uc740 \ub2e8\uc21c\ud55c \ubc14\uc774\ub7f4 \uacf5\uc2dd\uc774 \uc544\ub2cc, \ub9c8\ucf00\ud130\uc758 ‘\uc5ed\ud560 \uc804\ud658’\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ubb34\ub300\ub97c \uc81c\ub54c \uc5f4\uae30 \uc704\ud574\uc11c\ub294 \uc54c\uace0\ub9ac\uc998\uc758 1\ucc28 \uc18c\uc2a4(ex. \uc544\ub2f4 \ubaa8\uc138\ub9ac\uc758 \uacf5\uc2dd \ubc1c\ud45c \ub4f1)\ub97c \uac00\uc7a5 \uba3c\uc800 \ud30c\uc545\ud558\uace0 \uc2e0\ud638\ub97c \uc7a1\uc544\ucc44\uc57c \ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc758 \ubcc0\ud654\ub97c \uc77d\uc5b4\ub0b4\uace0 \uadf8 \uc704\uc5d0 \uc720\uc800\uac00 \ub6f0\uc5b4\ub180 \uad6c\uc870\ub97c \uc5b9\ub294 ‘\ud638\uc2a4\ud2b8 \uc804\ub7b5’, \uadf8\uac83\uc774 1.4\uc5b5 \ubdf0\ub97c \ub9cc\ub4e0 \uac00\uc7a5 \uac15\ub825\ud55c \uc6d0\ub3d9\ub825\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
<\/div>\n<\/blockquote>\n\n\n\n

BAT Note\u2019s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n
\n\n\n\n

1. \ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc744 ‘\ud50c\ub808\uc774\uc5b4’\uc5d0\uc11c ‘\ud638\uc2a4\ud2b8’\ub85c \uc804\ud658\ud558\uc2ed\uc2dc\uc624.<\/strong> \ube0c\ub79c\ub4dc\uac00 \uc5b5\uc9c0\ub85c \ub0a0\uac83\uc758 \ud2b8\ub80c\ub4dc\ub97c \uc5f0\uae30\ud558\ub824 \ud558\uc9c0 \ub9d0\uace0, \uc720\uc800\ub4e4\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \ub180 \uc218 \uc788\ub294 ‘\ubb34\ub300(\ucc38\uc5ec \uad6c\uc870)’\ub97c \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

2. \ud2b8\ub80c\ub4dc\uc758 \uc2e0\ud638\ud0c4, ‘Rule of Three’\ub97c \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624.<\/strong> \uc11c\ub85c \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc18c\uc7ac\uac00 3\ubc88 \uc774\uc0c1 \ubaa9\uaca9\ub41c\ub2e4\uba74, \uc989\uac01\uc801\uc73c\ub85c \ubc18\uc751\ud558\uc5ec \ub2f9\uc77c \ub9b4\ub9ac\uc988\ub97c \ubaa9\ud45c\ub85c \ube60\ub974\uac8c \ud310\uc744 \uae54\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

3. \uacc4\uc815\uc758 \ubaa9\uc801\uc744 \ub2e8 \ud558\ub098\ub85c \ubfb0\uc871\ud558\uac8c \uc138\uc6b0\uc2ed\uc2dc\uc624.<\/strong> \ubaa9\uc801\uc774 \uba85\ud655\ud574\uc9c0\uba74 KPI\ub3c4 \ud558\ub098\ub85c \uc9d1\uc911\ub418\uba70, \uc774\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\uc751\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \uc555\ub3c4\uc801\uc778 \uc2e4\ud589 \uc18d\ub3c4\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Insight Week\uc5d0 \uc9c1\uc811 \ucc38\uc5ec\ud558\uace0 \uc2f6\ub2e4\uba74?<\/h3>\n\n\n\n
\n\n\n\n

\ub2e4\uc74c \uc138\ubbf8\ub098 \uc624\ud508 \uc2dc \uac00\uc7a5 \uba3c\uc800 \uc18c\uc2dd\uc744 \ubc1b\uc544\ubcf4\uc2e4 \uc218 \uc788\ub3c4\ub85d, \uc544\ub798 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc0ac\uc804 \ub300\uae30 \uc54c\ub9bc\uc744 \uc2e0\uccad\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n

\u25b6 Insight Week \uc0ac\uc804 \uc54c\ub9bc \uc2e0\uccad\ud558\uae30<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n

\uc774 \uc544\ud2f0\ud074\uc740 BAT\uc640 \ub274\ubbf8\ub514\uc5b4 MKT\uac00 \uc8fc\uad00\ud558\ub294 MKT Insight Week<\/strong> \uc2dc\ub9ac\uc988\uc758 \uc138\uc158 \ub9ac\ubdf0\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c…<\/p>\n","protected":false},"author":4,"featured_media":11609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[306],"tags":[587,581,518,314,202,95],"class_list":{"0":"post-11608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-insightweek","8":"tag-ugc","9":"tag-sns","10":"tag-518","13":"tag-95"},"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9.png",960,500,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9-300x156.png",300,156,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9-768x400.png",768,400,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc0ac\uc804\uc548\ub0b4\uc6a9.png",960,500,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-06-10","get_modified_date":"2026-06-10","category_list":{"category":[{"term_id":306,"name":"MKT 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