{"id":11574,"date":"2026-05-21T11:00:52","date_gmt":"2026-05-21T02:00:52","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=11574"},"modified":"2026-06-10T16:00:58","modified_gmt":"2026-06-10T07:00:58","slug":"service-marketing-framework-insightweek","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/service-marketing-framework-insightweek\/","title":{"rendered":"\uc804\ud658\uc728\uc744 \ub192\uc774\ub294 4\uac00\uc9c0 \uc2dc\uc120: \ubd88\ud3b8, \uc21c\uac04, \uae30\uc900, \ud589\ub3d9 | 4\uc6d4 <MKT Insight Week Review><\/mkt>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n
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MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, <MKT Insight Week>\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \ub354 \uae4a\uc774 \uc815\ub9ac\ud574, \ud604\uc7a5\uc5d0 \uc624\uc9c0 \ubabb\ud55c \ubd84\ub4e4\ub3c4 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 \uc804)\ubc30\ub2ec\uc758\ubbfc\uc871\/\uc3d8\uce74 \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud130, \ub3d9\ubbfc \ub2d8\uc785\ub2c8\ub2e4<\/strong><\/strong>.<\/h2>\n\n\n\n
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“\uc0ac\uc6a9\uc790\uac00 \uc815\ub9d0 \uc4f0\uace0 \uc2f6\uc5b4\uc57c \uc11c\ube44\uc2a4\uac00 \uc131\uacf5\ud569\ub2c8\ub2e4.” \ub108\ubb34\ub098 \ub2f9\uc5f0\ud55c \ub9d0 \uac19\uc9c0\ub9cc, \uadf8 \uc228\uc740 \ub9c8\uc74c\uc744 \uc644\ubcbd\ud788 \uc77d\uc5b4\ub0b4\ub294 \uac74 \uacb0\uad6d ‘\uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9’\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\ubbfc \ub2d8\uc774 \uc774\ubc88 Insight Week\uc5d0\uc11c “\uadf8\ub798\uc11c \uc800\ub294 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc73c\ub85c\ub9cc \ud310\ub2e8\ud558\ub824 \ud569\ub2c8\ub2e4”\ub77c\uace0 \uac15\uc870\ud55c \uc774\uc720\ub3c4 \ubc14\ub85c \uc5ec\uae30\uc5d0 \uc788\uc8e0. \ub9c8\ucf00\ud130\uac00 \uc5b5\uc9c0\ub85c \uc124\ub4dd\ud558\uae30 \uc804\uc5d0 \uba3c\uc800 \uc0b4\ud3b4\ubd10\uc57c \ud560 4\uac00\uc9c0 \uc2dc\uc120\u2014’\ubd88\ud3b8, \uc21c\uac04, \uae30\uc900, \ud589\ub3d9’\uc5d0 \ub300\ud55c \uc0dd\uc0dd\ud55c \uc2e4\uc804 \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ud574\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n

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1. \ud61c\ud0dd\ubcf4\ub2e4 \ubd88\ud3b8\uc774 \ud06c\ub2e4\uba74 \uc544\ubb34\ub3c4 \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/h2>\n\n\n\n
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\u201c\ud61c\ud0dd\uc774 \uc544\ubb34\ub9ac \uac15\ud574\ub3c4 \uc0ac\uc6a9\uc790\uc758 \ubd88\ud3b8\ubcf4\ub2e4 \ud06c\uc9c0 \uc54a\uc73c\uba74, \uc544\ubb34\ub3c4 \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc544\uc694\u201d<\/strong><\/p>\n\n\n\n

\uad11\uace0\ub97c \ud1b5\ud574 \uc571 \uc720\uc785\uc740 \ubaa9\ud45c\uce58\ub97c \ub118\uacbc\ub294\ub370 \uc815\uc791 \uc804\ud658\uc728\uc774 \uc800\uc870\ud55c \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ud754\ud788 ‘\uc6b0\ub9ac\uac00 \uc8fc\ub294 \ud61c\ud0dd\uc774 \uc57d\ud55c\uac00?’\ub97c \uace0\ubbfc\ud558\uc9c0\ub9cc, \uc9c4\uc9dc \uc774\uc720\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud61c\ud0dd\ubcf4\ub2e4 \ud6e8\uc52c \uac70\ub300\ud55c \ubd88\ud3b8<\/strong>\uc774 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc3d8\uce74\uc758 ‘\uc81c\ub85c\uce74\uc170\uc5b4\ub9c1’\uc774 \ubc14\ub85c \uadf8\ub7f0 \uc0ac\ub840\uc600\uc2b5\ub2c8\ub2e4. ‘\uc774\uc6a9\ub8cc 0\uc6d0’\uc774\ub77c\ub294 \ud30c\uaca9\uc801\uc778 \ud61c\ud0dd\uc744 \ub0b4\uac78\uace0 \uc2e0\uaddc \ucc28\uc8fc\ub97c \ubaa8\uc9d1\ud588\uc9c0\ub9cc \uc131\uacfc\uac00 \ub098\uc9c0 \uc54a\uc558\uc8e0. \uc0ac\uc6a9\uc790 \uc870\uc0ac\ub97c \ud574\ubcf4\ub2c8 \uc774\uc720\ub294 \ubd84\uba85\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

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“\uac11\uc790\uae30 \ub0b4 \ucc28\uac00 \ud544\uc694\ud55c\ub370 \uc774\ubbf8 \uc170\uc5b4\ub9c1\uc73c\ub85c \ub2e4\ub978 \uc0ac\ub78c\uc774 \uc4f0\uace0 \uc788\uc73c\uba74 \uc5b4\ub5a1\ud558\uc8e0?”\ub77c\ub294 \ubd88\uc548\uac10 \ub54c\ubb38\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud61c\ud0dd\uc774 \uac15\ud558\uba74 \uacb0\uad6d \uc4f0\uac8c \ub420 \uac83\uc774\ub77c\ub294 \ub9c8\ucf00\ud130\uc758 \ubbff\uc74c\uc774 \ud2c0\ub838\ub358 \uac81\ub2c8\ub2e4. \uac15\ub825\ud55c \ud61c\ud0dd\uc744 \uc124\uacc4\ud558\uae30 \uc804\uc5d0, \uadf8 \ud61c\ud0dd\uc774 \uc0ac\uc6a9\uc790\uc758 \ubd88\ud3b8\uacfc \ubd88\uc548\uc744 \ub6f0\uc5b4\ub118\uc744 \ub9cc\ud07c \ud070\uc9c0 \uba3c\uc800 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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2. \uc804\ud658\uc774 \uc548 \ub41c\ub2e4\uba74 \u2018\uacb0\uc815\uc801 \uc21c\uac04\u2019\uc744 \uc544\uc9c1 \ubaa8\ub974\ub294 \uac83\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n
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\u201c\uc11c\ube44\uc2a4\ub97c \uc368\uc57c \ud560 \uc774\uc720\ub294 \uc788\ub294\ub370 \uc804\ud658\uc774 \uc548 \ub41c\ub2e4\uba74, \uacb0\uc815\uc801 \uc21c\uac04\uc744 \uc544\uc9c1 \ubaa8\ub974\ub294 \uac70\uc608\uc694\u201d<\/strong><\/p>\n\n\n\n

‘\uc3d8\uce74\ubd80\ub984’\uc740 \ucc28\uac00 \uc788\ub294 \uc3d8\uce74\uc874\uae4c\uc9c0 \uc9c1\uc811 \ud53d\uc5c5\ud558\ub7ec \uac00\uc57c \ud588\ub358 \ubd88\ud3b8\uc744 \uc5c6\uc560\uc8fc\ub294 \ud601\uc2e0\uc801\uc778 \uc11c\ube44\uc2a4\uc600\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9c9\uc0c1 \ub69c\uaed1\uc744 \uc5f4\uc5b4\ubcf4\ub2c8 \ubd80\ub984 \uc11c\ube44\uc2a4 \uc774\uc6a9 \ube44\uc728\uc774 \ub108\ubb34 \ub0ae\uc558\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uccab \ubc88\uc9f8 \ubd80\ub984\ube44\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud574\ub3c4 \uacb0\uacfc\ub294 \ud06c\uac8c \ub2ec\ub77c\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc0ac\uc6a9\uc790\uc5d0\uac8c \uc774\uc720\ub97c \ubb3b\uc790 \ub3cc\uc544\uc628 \ub300\ub2f5\uc740 \uac04\ub2e8\ud588\uc2b5\ub2c8\ub2e4. “5\ubd84\ub9cc \uac78\uc5b4\uac00\uba74 \uc3d8\uce74\uc874\uc774 \uc788\ub294\ub370 \uad73\uc774 \ubd80\ub97c \ud544\uc694\uac00 \uc788\ub098\uc694?”<\/em> \uc11c\ube44\uc2a4\ub97c \uc368\uc57c \ud560 \uba85\ud655\ud55c \uae30\ub2a5\uc740 \uc788\uc5c8\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\uac00 \uc774 \uc11c\ube44\uc2a4\ub97c \uac04\uc808\ud788 \ud544\uc694\ub85c \ud558\ub294 ‘\uacb0\uc815\uc801\uc778 \uc21c\uac04’\uc744 \ub9c8\ucf00\ud130\uac00 \uba3c\uc800 \uc54c\uc9c0 \ubabb\ud588\ub358 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc368\uc57c\ub9cc \ud558\ub294 \uc9c4\uc9dc \ud398\uc778 \ud3ec\uc778\ud2b8(Pain Point)\uc640 \uadf8 \uc21c\uac04\uc744 \ubfb0\uc871\ud558\uac8c \ud30c\uc545\ud574\uc57c \uc804\ud658\uc774 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

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3. \uae30\ub2a5\uc73c\ub85c \uc2f8\uc6b0\uc9c0 \ub9d0\uace0 \uc120\ud0dd\uc758 \u2018\uae30\uc900\u2019\uc744 \uba3c\uc800 \uc81c\uc548\ud558\uc2ed\uc2dc\uc624<\/h2>\n\n\n\n
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\u201c\uc0ac\uc6a9\uc790\uc5d0\uac8c \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc120\ud0dd\ud558\uac8c \ud560\uc9c0, \uadf8 \uae30\uc900\uc744 \uba3c\uc800 \uc815\ud558\uc138\uc694\u201d<\/strong><\/p>\n\n\n\n

\uc774\ubbf8 \uacbd\uc7c1\uc0ac\uac00 \ud3ec\ud654\ub41c \uc2dc\uc7a5\uc5d0\uc11c ‘\uae30\ub2a5’\ub9cc\uc73c\ub85c \uc2f8\uc6b0\ub294 \uac83\uc740 \uc815\ub2f5\uc774 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. ‘\ubc30\ubbfc\uc120\ubb3c\ud558\uae30’\uac00 \ub860\uce6d\ud560 \ub2f9\uc2dc, \uc774\ubbf8 \uce74\uce74\uc624, \ub124\uc774\ubc84, \ucfe0\ud321 \ub4f1 \uac70\ub300 \ud50c\ub7ab\ud3fc\uc774 \uc120\ubb3c\ud558\uae30 \uc2dc\uc7a5\uc744 \uaf49 \uc7a1\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uadf8\ub54c \ubc30\ubbfc\uc774 \uc7a1\uc740 \uae30\uc900\uc740 ‘\ubc25 \ud55c \ub07c \uc120\ubb3c’\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uac70\uae30\uc11c \uba48\ucd94\uc9c0 \uc54a\uace0 \uc74c\uc2dd \uce74\ub4dc, \uc7ac\uce58 \uc788\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \uce74\ub4dc, \uc0dd\uc77c \uce74\ub4dc \ucf58\ud14c\uc2a4\ud2b8 \ub4f1\uc744 \uc774\uc5b4\uac00\uba70 ‘\ubc1b\ub294 \uc0ac\ub78c\uc774 \uae30\ubd84 \uc88b\uace0 \uc720\ucf8c\ud55c \uc120\ubb3c’\uc774\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc744 \uacc4\uc18d\ud574\uc11c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uac00 \ubb34\uc5c7\uc744 \uc798\ud558\ub294\uc9c0\ubcf4\ub2e4, \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc120\ud0dd\ud558\uac8c \ub9cc\ub4e4 \uac83\uc778\uc9c0<\/strong>\ub97c \uba3c\uc800 \uc815\ud558\uba74 \ub9c8\ucf00\ud305 \ubc29\ud5a5\uc740 \ub180\ub78d\ub3c4\ub85d \uc120\uba85\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

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4. \uc5b5\uc9c0\ub85c \uc124\ub4dd\ud558\uae30 \uc804\uc5d0 \uc774\ubbf8 \ud558\ub294 \u2018\uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9\u2019\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/h2>\n\n\n\n
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\u201c\uc124\ub4dd\ud558\ub824 \ud558\uae30 \uc804\uc5d0, \uc0ac\uc6a9\uc790\uac00 \uc774\ubbf8 \ud558\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9\uc744 \ucc3e\uc544\ubcf4\uc138\uc694\u201d<\/strong><\/p>\n\n\n\n

‘\ubc30\ubbfc\ud3ec\uc7a5\uc8fc\ubb38(\ud53d\uc5c5)’\uc740 \uad6c\uc870\uc801\uc73c\ub85c \ubd88\ub9ac\ud55c \uc11c\ube44\uc2a4\uc600\uc2b5\ub2c8\ub2e4. \uc9d1\uc5d0\uc11c \ud3b8\ud558\uac8c \ubc30\ub2ec\ubc1b\uc73c\ub824\uace0 \ubc30\ub2ec \uc571\uc744 \ucf20 \uc0ac\ub78c\uc5d0\uac8c, \uad73\uc774 \uc637\uc744 \uc785\uace0 \ub098\uac00\uc11c \uc74c\uc2dd\uc744 \uac00\uc838\uc624\ub3c4\ub85d \ud589\ub3d9\uc744 \ubc14\uafd4\uc57c \ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud558\uc9c0\ub9cc \ub370\uc774\ud130\ub97c \uae4a\uc774 \ub4e4\uc5ec\ub2e4\ubcf4\ub2c8 \ub3cc\ud30c\uad6c\uac00 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. ‘\uce74\ud398\u00b7\ub514\uc800\ud2b8’ \uce74\ud14c\uace0\ub9ac\uc758 \ud53d\uc5c5 \ube44\uc911\uc774 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc558\ub358 \uac83\uc785\ub2c8\ub2e4. \ucee4\ud53c\ub294 \uc6d0\ub798 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\ub3c4 \ud14c\uc774\ud06c\uc544\uc6c3\uc744 \ub9ce\uc774 \ud558\ub294 \ud488\ubaa9\uc774\uae30\uc5d0, \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9e4\uc6b0 ‘\uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9’\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc5b5\uc9c0\ub85c \uc124\ub4dd\ud558\ub294 \ub300\uc2e0, \uc0ac\uc6a9\uc790\uac00 \uc774\ubbf8 \ud558\uace0 \uc788\ub294 \uc774 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9 \uc704\uc5d0 ‘\ub300\uae30\uc904\uc744 \uc11c\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4’\ub294 \ud61c\ud0dd\uc744 \uc5b9\uc5b4\uc8fc\uc790 \ud53d\uc5c5 \uc774\uc6a9\ub960\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \ub298\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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5. \uc124\ub4dd\ud558\ub294 \ub9c8\ucf00\ud130\uc5d0\uc11c, \uc77d\uc5b4\ub0b4\ub294 \ub9c8\ucf00\ud130\ub85c<\/h2>\n\n\n\n
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\u201c\uc124\ub4dd\ud558\ub824\ub294 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc120\uc5d0\uc11c, \uba3c\uc800 \uc77d\uc73c\ub824\ub294 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc120\uc774 \ud544\uc694\ud574\uc694\u201d<\/strong><\/p>\n\n\n\n

\uc218\ub9ce\uc740 \uc11c\ube44\uc2a4\ub97c \uc131\uacf5\uacfc \uc2e4\ud328\ub85c \uc774\ub04c\uba70 \ub3d9\ubbfc \ub2d8\uc774 \uc5bb\uc740 \uacb0\ub860\uc740 \uacb0\uad6d \ud558\ub098\uc758 \uc9c8\ubb38\uc73c\ub85c \uadc0\uacb0\ub429\ub2c8\ub2e4. “\uc0ac\uc6a9\uc790\uac00 \uc4f0\uace0 \uc2f6\uc740 \uc0c1\ud669\uc744 \ub0b4\uac00 \uc628\uc804\ud788 \uc774\ud574\ud558\uace0 \uc788\ub294\uac00?”<\/strong><\/p>\n\n\n\n

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\ud61c\ud0dd\uc774 \ubd88\ud3b8\ubcf4\ub2e4 \ud06c\uc9c0 \uc54a\uc73c\uba74 \uc4f0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacb0\uc815\uc801 \uc21c\uac04\uc744 \ubaa8\ub974\uba74 \uc4f8 \uc774\uc720\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uae30\uc900\uc774 \ubaa8\ud638\ud558\uba74 \uc544\ubb34\ub9ac \uae30\ub2a5\uc774 \ud654\ub824\ud574\ub3c4 \uc120\ud0dd\ubc1b\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\uc6a9\uc790\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9 \ud750\ub984\uc744 \uac70\uc2a4\ub974\uba74 \uadf8 \uc5b4\ub5a4 \ud654\ub824\ud55c \uc124\ub4dd\ub3c4 \ud1b5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

6. \uc9c0\uae08 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc548 \uc4f0\uc774\ub294 \uc774\uc720, \ud604\uc7a5\uc5d0 \ub2f5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n
\n\n\n\n

\u201c\uc9c0\uae08 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc548 \uc4f0\uc774\ub294 \uc774\uc720, \uc774 4\uac00\uc9c0 \uc911 \ud558\ub098\uc5d0 \uc788\uc744 \uc218 \uc788\uc5b4\uc694\u201d<\/strong><\/p>\n\n\n\n

\ud2b8\ub798\ud53d\uacfc \uc720\uc785\uc740 \ucda9\ubd84\ud55c\ub370 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uc9c0 \uc54a\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \ud61c\ud0dd\uc744 \ubb34\uc791\uc815 \ub354 \ub298\ub9ac\uae30 \uc804\uc5d0, \uc55e\uc11c \ub098\ub208 4\uac00\uc9c0\uc758 \uc2dc\uc120\uc744 \ub5a0\uc62c\ub824 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ubd88\ud3b8\uc774 \ud655\uc2e4\ud788 \ud574\uacb0\ub418\uc5c8\ub294\uc9c0, \uacb0\uc815\uc801 \uc21c\uac04\uc744 \uc7a1\uace0 \uc788\ub294\uc9c0, \uc120\ud0dd \uae30\uc900\uc774 \uba85\ud655\ud55c\uc9c0, \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9 \uc704\uc5d0 \uc5b9\ud600 \uc788\ub294\uc9c0. \uc774 \uc911 \ud558\ub098\uac00 \ub9c9\ud600 \uc788\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc774 \uc9c0\uac11\uc744 \uc5f4\uc9c0 \uc54a\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc45\uc0c1 \uc704\uc5d0\uc11c\uc758 \uac00\uc124\uc774 \uc544\ub2c8\ub77c, \ucca0\uc800\ud55c \ub370\uc774\ud130\uc640 \uace0\uac1d\uc758 \ud604\uc7a5\uc5d0\uc11c \uba3c\uc800 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ub9c8\ucf00\ud305\uc758 \uc9c4\uc9dc \uc2dc\uc791\uc740 \ubc14\ub85c \uac70\uae30\uc11c\ubd80\ud130\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
<\/div>\n<\/blockquote>\n\n\n\n

BAT Note\u2019s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n
\n\n\n\n

1. \ud61c\ud0dd \uc774\uba74\uc758 \u2018\ubd88\ud3b8\u2019\uc744 \uc810\uac80\ud558\uc2ed\uc2dc\uc624.<\/strong> \uc0ac\uc6a9\uc790\ub294 \uc544\ubb34\ub9ac \ud070 \ud61c\ud0dd\uc744 \uc8fc\uc5b4\ub3c4, \uc790\uc2e0\uc774 \uac10\uc218\ud574\uc57c \ud560 \ubd88\ud3b8\uc774\ub098 \ubd88\uc548\uc774 \ub354 \ud06c\ub2e4\uba74 \uacb0\ucf54 \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

2. \uae30\ub2a5 \uacbd\uc7c1\uc774 \uc544\ub2cc \uc0c8\ub85c\uc6b4 \u2018\uc120\ud0dd \uae30\uc900\u2019\uc744 \uc81c\uc548\ud558\uc2ed\uc2dc\uc624.<\/strong> \uc2dc\uc7a5\uc774 \ud3ec\ud654 \uc0c1\ud0dc\uc77c\uc218\ub85d \uae30\ub2a5\uc774 \uc544\ub2cc ‘\uc5b4\ub5a4 \ub9e5\ub77d\uc5d0\uc11c \uc6b0\ub9ac\ub97c \uc120\ud0dd\ud574\uc57c \ud558\ub294\uc9c0’ \uadf8 \uae30\uc900\uc744 \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

3. \uc5b5\uc9c0\ub85c \uc124\ub4dd\ud558\uc9c0 \ub9d0\uace0 \u2018\uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud589\ub3d9\u2019\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc5b9\uc73c\uc2ed\uc2dc\uc624.<\/strong> \uc0ac\uc6a9\uc790\uc758 \uae30\uc874 \ud589\ub3d9\uc744 \ubc14\uafb8\ub824 \ud558\uc9c0 \ub9d0\uace0, \uadf8\ub4e4\uc774 \uc774\ubbf8 \ud558\uace0 \uc788\ub294 \uc775\uc219\ud55c \ud589\ub3d9 \ud750\ub984 \uc18d\uc5d0\uc11c \ud398\uc778 \ud3ec\uc778\ud2b8\ub97c \ud574\uacb0\ud574 \uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Insight Week\uc758 5\uc6d4 \uc138\uc158\uc774 \uad81\uae08\ud558\ub2e4\uba74?<\/h3>\n\n\n\n
\n\n\n\n

\ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uc9c1\uc811 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ub9cc\ub098\ubcf4\uc138\uc694.<\/p>\n\n\n\n

\u25b6 Insight Week \ub2e4\uc74c \uc138\uc158 \uc0b4\ud3b4\ubcf4\uae30<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n

\uc774 \uc544\ud2f0\ud074\uc740 BAT\uc640 \ub274\ubbf8\ub514\uc5b4 MKT\uac00 \uc8fc\uad00\ud558\ub294 MKT Insight Week<\/strong> \uc2dc\ub9ac\uc988\uc758 \uc138\uc158 \ub9ac\ubdf0\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c…<\/p>\n","protected":false},"author":4,"featured_media":11576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[306],"tags":[582,583,584,585,586,518,112],"class_list":["post-11574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-582","tag-583","tag-584","tag-585","tag-586","tag-518","tag-112"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331.png",960,500,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331-300x156.png",300,156,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331-768x400.png",768,400,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/Frame-1707479331.png",960,500,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-05-21","get_modified_date":"2026-06-10","category_list":{"category":[{"term_id":306,"name":"MKT 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