{"id":11551,"date":"2026-05-14T10:43:49","date_gmt":"2026-05-14T01:43:49","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=11551"},"modified":"2026-06-10T16:00:48","modified_gmt":"2026-06-10T07:00:48","slug":"ai-contents-marketing-framework-insightweek","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/ai-contents-marketing-framework-insightweek\/","title":{"rendered":"AI \ub3c4\uc785 \uc804 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c \uad6c\ucd95\ubc95 | 4\uc6d4 &lt;MKT Insight Week Review><mkt insight=\"\" week=\"\" review=\"\"><\/mkt>"},"content":{"rendered":"\n<p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-10717\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-1536x864.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-13.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 <strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, &lt;MKT Insight Week&gt;\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, <strong>\uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \ub354 \uae4a\uc774 \uc815\ub9ac\ud574, \ud604\uc7a5\uc5d0 \uc624\uc9c0 \ubabb\ud55c \ubd84\ub4e4\ub3c4 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 \ub204\ub9ac\ubbf8\ub514\uc5b4(DBpia)\uc758 \ub9c8\ucf00\ud130, \uc218\ub2f4 \ub2d8\uc785\ub2c8\ub2e4<\/strong><\/strong>.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uad50\uc721\uc2dc\uc791-1.png\" alt=\"\" class=\"wp-image-11554\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uad50\uc721\uc2dc\uc791-1.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uad50\uc721\uc2dc\uc791-1-300x156.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uad50\uc721\uc2dc\uc791-1-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u201c\ucf58\ud150\uce20 \uc790\ub3d9\ud654\ud558\uae30 \uc804\uc5d0 \uc774\uac83\ubd80\ud130 \ud574\uc57c \ud574\uc694.\u201d AI\ub85c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uace0 \uc2f6\uc5b4 \ud234\uc744 \uc368\ubd24\uc9c0\ub9cc \uc131\uacfc\uac00 \uc548 \ub098\uc628\ub2e4\ub294 \uc2e4\ubb34\uc790\ub4e4\uc758 \uace0\ubbfc\uc5d0, \uad6c\uc218\ub2f4 \ub2d8\uc774 Insight Week\uc5d0\uc11c \ub358\uc9c4 \ub2f5\uc785\ub2c8\ub2e4. \ubaa9\uc801\ub3c4, \uba85\ud655\ud55c \ud3ec\ub9f7\ub3c4 \uc5c6\uc774 AI\ubd80\ud130 \ubd99\uc774\uba74 \uc758\ubbf8 \uc5c6\ub294 \ucf58\ud150\uce20\ub9cc \ub298\uc5b4\ub0a0 \ubfd0\uc774\ub77c\ub294 \uac83. \uba3c\uc800 \ud3ec\ub9f7\uc744 \uc7a1\uace0, \ubaa9\uc801\uc744 \uc815\uc758\ud558\uace0, \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \ub9cc\ub4e0 \ub4a4\uc5d0\uc57c \ube44\ub85c\uc18c &#8216;\uc790\ub3d9\ud654&#8217;\uac00 \uac15\ub825\ud558\uac8c \uc791\ub3d9\ud55c\ub2e4\ub294 DBpia\uc758 \uc2e4\uc804 \uc0ac\ub840\ub97c \ud480\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u201c\uac1c\uc778\uae30\uac00 \uc544\ub2cc \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc2b9\ubd80\ud574\uc57c \ud574\uc694\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ub294 \uac1c\uc778 \ub2a5\ub825\uc774 \uc544\ub2c8\ub77c \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c\uc73c\ub85c \ube0c\ub79c\ub4dc \ud0c0\uac9f\uc744 \ubaa8\uc544\uc57c \ud574\uc694\u201d<\/strong><\/p>\n\n\n\n<p>\uc9c0\uc790\uccb4 \uc720\ud29c\ube0c\uc758 \uc2e0\ud654\uac00 \ub41c &#8216;\ucda9\uc8fc\uc2dc \ud64d\ubcf4\ub9e8&#8217;\uc740 \ubd84\uba85 \ub300\ub2e8\ud55c \uc131\uacfc\ub97c \ub0c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac83\uc774 \uc77c\ubc18\uc801\uc778 \uae30\uc5c5\uc758 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\uac00 \uc887\uc544\uc57c \ud560 \ubc29\ud5a5\uc77c\uae4c\uc694? \uc218\ub2f4 \ub2d8\uc740 \uc544\ub2c8\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\uc758 \ubcf8\uc9c8\uc740 \uac1c\uc778\uc758 \uc2a4\ud0c0\uc131\uc73c\ub85c \ubdf0 \uc218\ub97c \uc5bb\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ucf58\ud150\uce20\ub85c &#8216;\ube0c\ub79c\ub4dc \ud0c0\uac9f&#8217;\uc744 \ubaa8\uc73c\uace0 \uadf8\ub4e4\uc744 &#8216;\ube0c\ub79c\ub4dc \uc11c\ube44\uc2a4&#8217;\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-1024x671.png\" alt=\"\" class=\"wp-image-11556\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-1024x671.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-300x197.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-768x503.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-1536x1006.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3587-1-2048x1342.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud2b9\uc815 \uac1c\uc778\uc758 \ub2a5\ub825\uc5d0 \uc758\uc874\ud558\ub294 \ucc44\ub110\uc740 \ub2f4\ub2f9\uc790\uac00 \ubd80\uc7ac\ud560 \ub54c \uad6c\ub3c5\uc790\uc640 \uc131\uacfc\uac00 \ud568\uaed8 \uc99d\ubc1c\ud560 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc9c4\uc9dc \uc9d1\uc911\ud574\uc57c \ud560 \uac83\uc740 \ud2b9\uc815 \uac1c\uc778\uc758 \uac10\uac01\uc774 \uc5c6\uc5b4\ub3c4 \ud0c0\uac9f\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\uc744 \uc218 \uc788\ub294 &#8216;\ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c&#8217;\uc744 \uad6c\ucd95\ud558\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. \uc790\ub3d9\ud654\uc758 \uc804\uc81c \uc870\uac74, \u2018\ucf58\ud150\uce20 \ud3ec\ub9f7\ud654\u2019<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\uc18c\uc7ac\ub9cc \ubc14\uafd4 \ub07c\uc6b0\uba74 \ubc14\ub85c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uad6c\uc870\ub97c \uba3c\uc800 \ub9cc\ub4e4\uc5b4\uc57c \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud574\uc694\u201d<\/strong><\/p>\n\n\n\n<p>\ud3ec\ub9f7\ud654\uac00 \uc644\ubcbd\ud788 \ub41c \ucf58\ud150\uce20\ub294 &#8216;\uc18c\uc7ac&#8217; \uc790\uccb4\uac00 \ubcf8\uc9c8\uc774 \ub429\ub2c8\ub2e4. \ub514\uc790\uc778\uacfc \ud615\uc2dd\uc774 \uace0\uc815\ub418\uc5b4 \uc788\uc73c\ub2c8 \uc2e0\uc120\ud55c \uc18c\uc7ac\ub9cc \ucc3e\uc73c\uba74 \uc989\uac01 \uc81c\uc791\ud560 \uc218 \uc788\uace0, \uac19\uc740 \ud3ec\ub9f7\uc744 \ubc18\ubcf5\ud574\ub3c4 \ud0c0\uac9f\uc758 \ud53c\ub85c\ub3c4 \uc5c6\uc774 \uc131\uacfc\uac00 \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1-1024x670.png\" alt=\"\" class=\"wp-image-11558\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1-1024x670.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1-300x196.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1-768x503.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1-1536x1005.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3586-1.png 1820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc2e4\uc81c\ub85c DBpia\ub294 &#8216;\ud574\uc678 \ub17c\ubb38&#8217; \ucf58\ud150\uce20\uc758 \ud3ec\ub9f7\uc744 \uace0\uc815\uc2dc\ud0a8 \ub4a4, \ud3b8\ub2f9 2~3\uc2dc\uac04\uc529 \uac78\ub9ac\ub358 \uc81c\uc791 \uc2dc\uac04\uc744 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud588\uc2b5\ub2c8\ub2e4. \ud3ec\ub9f7\uc774 \uc5c6\uc73c\uba74 \ub9e4\ubc88 \uae30\ud68d\uacfc \ub514\uc790\uc778\uc744 \ub9e8\ub545\uc5d0\uc11c \uc0c8\ub85c \ud574\uc57c \ud558\uace0, \uc5b4\uca4c\ub2e4 \ub2e8\uc77c \ucf58\ud150\uce20\uac00 \ud130\uc9c0\ub354\ub77c\ub3c4 \uc131\uacfc\uac00 \uc790\uc0b0\uc73c\ub85c \uc313\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.&nbsp;<strong>AI \uc790\ub3d9\ud654\ub294 \ubc14\ub85c \uc774 \u2018\uace0\uc815\ub41c \ud3ec\ub9f7\u2019\uc774 \uc788\uc744 \ub54c\ub9cc \uc9c4\uc9dc \ud798\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. \ubaa9\uc801\uc774 \uc5c6\uc73c\uba74 \ubd84\uc11d\ub3c4, \uac1c\uc120\ub3c4 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\uc778\uc9c0\u00b7\ud314\ub85c\uc6cc\u00b7\uc804\ud658 \uc911 \uc5b4\ub5a4 \ubaa9\uc801\uc778\uc9c0 \ubaa8\ub974\uba74 \ubd84\uc11d\ub3c4 \uac1c\uc120\ub3c4 \ud560 \uc218 \uc5c6\uc5b4\uc694\u201d<\/strong><\/p>\n\n\n\n<p>SNS \ucf58\ud150\uce20\uc758 \ubaa9\uc801\uc740 \ud06c\uac8c \uc778\uc9c0, \ud314\ub85c\uc6cc, \uc804\ud658 \uc138 \uac00\uc9c0\ub85c \ub098\ub269\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>*\uc778\uc9c0 : \ube0c\ub79c\ub4dc\ub97c \ubaa8\ub974\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc54c\ub9ac\ub294 \uac83 (KPI: \ub3c4\ub2ec, \uacf5\uc720)<\/li>\n\n\n\n<li>*\ud314\ub85c\uc6cc : \ube0c\ub79c\ub4dc\ub97c \uc54c\uac8c \ub41c \uc0ac\ub78c\uc744 \ub2e8\uace8\ub85c \ubb36\uc5b4\ub450\ub294 \uac83 (KPI: \uc800\uc7a5, \uc88b\uc544\uc694)<\/li>\n\n\n\n<li>*\uc804\ud658 : \ub2e8\uace8\uc744 \uc2e4\uc81c \uc11c\ube44\uc2a4 \uc774\uc6a9\uc790\ub85c \ubc14\uafb8\ub294 \uac83 (KPI: \ud504\ub85c\ud544 \ubc29\ubb38, \uc11c\ube44\uc2a4 \uc774\uc6a9)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1-1024x695.png\" alt=\"\" class=\"wp-image-11560\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1-1024x695.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1-300x204.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1-768x522.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1-1536x1043.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3599-1.png 1820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uac01 \ucf58\ud150\uce20\uac00 \uc774 \uc14b \uc911 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0 \uba85\ud655\ud574\uc57c \uc131\uacf5\uacfc \uc2e4\ud328\ub97c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\uc801 \uc5c6\uc774 \uc8fc\uba39\uad6c\uad6c\uc2dd\uc73c\ub85c \ub9cc\ub4e4\uba74, \uc6b0\uc5f0\ud788 \ub5a1\uc0c1\uc774 \ud130\uc838\ub3c4 &#8220;\ub3c4\ub300\uccb4 \ubb50\uac00 \uc88b\uc544\uc11c \ud130\uc9c4 \uac74\uc9c0&#8221; \ubd84\uc11d\ud560 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. \ubaa9\uc801\uc774 \ub2ec\ub77c\uc9c0\uba74 \ud0c0\uac9f\uacfc \uc18c\uad6c \ud3ec\uc778\ud2b8\ub3c4 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\ucf58\ud150\uce20\uc758 \ubaa9\uc801\uc5d0 \ub530\ub77c \uc18c\uad6c \ud3ec\uc778\ud2b8\ub294 \uc644\uc804\ud788 \ub2ec\ub77c\uc838\uc694\u201d<\/strong><\/p>\n\n\n\n<p>\ubaa9\uc801\uc744 \uc815\uc758\ud588\ub2e4\uba74 \uadf8\uc5d0 \ub9de\ucdb0 \uc18c\uad6c \ubc29\uc2dd\uc744 \ubfb0\uc871\ud558\uac8c \ub2e4\ub4ec\uc5b4\uc57c \ud569\ub2c8\ub2e4. DBpia\uc758 &#8216;\ud574\uc678 \ub17c\ubb38 \ud3ec\ub9f7&#8217;\uc740&nbsp;<strong>\uc778\uc9c0<\/strong>\uac00 \ubaa9\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\uc744 \ucd5c\ub300\ud55c \ub113\ud600\uc57c \ud558\ubbc0\ub85c &#8216;\uadc0\uc5ec\uc6b4 \ub3d9\ubb3c \ub9b4\uc2a4\ub97c \ubcf4\ub294 \uc0ac\ub78c\uc774 \uc2a4\ud2b8\ub808\uc2a4\ub97c \ub35c \ubc1b\ub294\ub2e4&#8217;\ucc98\ub7fc \ub204\uad6c\ub098 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ub113\uc740 \ubb38\uad6c\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74, &#8216;\uba54\ud0c0 \ub17c\ubb38 \ud3ec\ub9f7&#8217;\uc740&nbsp;<strong>\ud314\ub85c\uc6cc<\/strong>&nbsp;\ud655\ubcf4\uac00 \ubaa9\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub54c\ub294 \ud0c0\uac9f\uc744 DBpia\uc758 \ucc10 \uace0\uac1d\uc778 &#8216;\ub300\ud559\uc6d0\uc0dd&#8217;\uc73c\ub85c \uc881\ud600 &#8216;\ubc15\uc0ac\uacfc\uc815\uc0dd \uc808\ubc18 \uc774\uc0c1\uc774 \uc790\uc2e0\uc774 \uc784\ud3ec\uc2a4\ud130(\uac00\uba74 \uc99d\ud6c4\uad70)\ub77c\uace0 \ub290\ub080\ub2e4&#8217;\uc640 \uac19\uc774 \ud2b9\uc815 \ud0c0\uac9f\uc758 \uae4a\uc740 \uacf5\uac10\uc744 \ucc0c\ub974\ub294 \uc18c\uad6c \ubc29\uc2dd\uc744 \ud0dd\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ubaa9\uc801\uc774 \ub2e4\ub974\uba74 \ud3ec\ub9f7\ub3c4, \ud0c0\uac9f\ub3c4, \ubb38\uc548\ub3c4 \uc644\uc804\ud788 \ub2ec\ub77c\uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1-1024x675.png\" alt=\"\" class=\"wp-image-11562\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1-1024x675.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1-300x198.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1-768x506.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1-1536x1012.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3622-1.png 1807w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">5. \ud6c5 \ud328\ud134\uc744 \ucd95\uc801\ud558\uace0 AI\uc5d0\uac8c \uac00\uc774\ub4dc\ub85c \uc8fc\uc2ed\uc2dc\uc624.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\uc131\uacf5\ud55c \ucf58\ud150\uce20\ub97c \uad6c\uc870\ud654\ud558\uc9c0 \uc54a\uace0 \uc790\ub3d9\ud654\ubd80\ud130 \ubd99\uc774\uba74 \uc2e4\ud328\ub97c \ube60\ub974\uac8c \ubc18\ubcf5\ud560 \ubfd0\uc774\uc5d0\uc694\u201d<\/strong><\/p>\n\n\n\n<p>DBpia\ub294 \ucf58\ud150\uce20\ub97c \ubc1c\ud589\ud560 \ub54c\ub9c8\ub2e4 \ubaa9\uc801 \uc720\ud615\uc744 \ubd84\ub958\ud558\uace0, \uc131\uacfc \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \uc131\uacf5\ud55c &#8216;\ud6c5(Hook) \ud328\ud134 \uc778\uc0ac\uc774\ud2b8&#8217;\ub97c \ud30c\uc77c\ub85c \ucd95\uc801\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ud30c\uc77c\uc740 AI\uac00 \ub2e4\uc74c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \ub54c \ucc38\uc870\ud558\ub294 \ud575\uc2ec \uac00\uc774\ub4dc\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>AI\uc5d0\uac8c \uba85\ud655\ud55c \ubaa9\uc801, \uace0\uc815\ub41c \ud3ec\ub9f7, \uac80\uc99d\ub41c \ud328\ud134\uc744 \uc8fc\uc785\ud558\uc9c0 \uc54a\uace0 \uadf8\ub0e5 &#8220;\ub9c8\ucf00\ud305 \ubb38\uad6c \uc368\uc918&#8221;\ub77c\uace0 \uba85\ub839\ud558\uba74, AI\ub294 \ubed4\ud558\uace0 \uc758\ubbf8 \uc5c6\ub294 \ubb38\uc7a5\ub9cc \ubb34\ud55c \uc0dd\uc131\ud560 \ubfd0\uc785\ub2c8\ub2e4.&nbsp;<strong>\uc790\ub3d9\ud654\ub294 \uc0ac\ub78c\uc758 \ub0a0\uce74\ub85c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \ube60\ub974\uac8c \uc2e4\ud589\ud558\ub294 \ub3c4\uad6c\uc77c \ubfd0, \uc778\uc0ac\uc774\ud2b8 \uc790\uccb4\ub97c \ub300\uc2e0 \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \ub9c8\ubc95\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1-683x1024.png\" alt=\"\" class=\"wp-image-11564\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1-683x1024.png 683w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1-200x300.png 200w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1-768x1151.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1-1025x1536.png 1025w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3626-1.png 1206w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. \uc644\ubcbd\uc8fc\uc758\ub97c \ubc84\ub9ac\uace0 \uc791\uac8c \uc5f0\uacb0\ud558\uba70 \uc644\uc131\ud558\uc2ed\uc2dc\uc624.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u201c\ucc98\uc74c\ubd80\ud130 \uc644\ubcbd\ud55c \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4e4\ub824 \ud560\uc218\ub85d \uc544\ubb34\uac83\ub3c4 \uc644\uc131\ub418\uc9c0 \uc54a\uc544\uc694\u201d<\/strong><\/p>\n\n\n\n<p>\ucc98\uc74c\ubd80\ud130 \ubaa8\ub4e0 \uacfc\uc815\uc744 100% \uc790\ub3d9\ud654\ud558\ub824\uace0 \ud558\uba74 \uc2dc\uc2a4\ud15c\uc740 \uc601\uc6d0\ud788 \uc644\uc131\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc218\ub2f4 \ub2d8 \uc5ed\uc2dc \ucc98\uc74c\uc5d0\ub294 \uae30\ub2a5 \ub2e8\uc704\ub85c \uc791\uac8c \ucabc\uac1c\uc5b4 \ub9cc\ub4e4\uace0, \uadf8\uac83\ub4e4\uc744 \ud558\ub098\uc529 \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc744 \ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>AI\uc5d0\uac8c \ud2b8\ub80c\ub4dc \uc18c\uc7ac \uc120\uc815\uc744 \uc804\ubd80 \ub9e1\uacbc\ub2e4\uac00 \uc2dc\uc758\uc131\uc744 \ub193\uce5c \ubf08\uc544\ud508 \uacbd\ud5d8\uc744 \ud1b5\ud574, &#8216;\ucd5c\uc885 \ud310\ub2e8&#8217;\uc740 \uacb0\uad6d \ub9c8\ucf00\ud130\uc758 \ubaab\uc774\ub77c\ub294 \uac83\ub3c4 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\ubd80\ud130 \uc644\ubcbd\ud55c \uc2dc\uc2a4\ud15c\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c\uc740 \uc77c\ub2e8 \uc2e4\ud589\ud558\uba74\uc11c, \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \uac00\uc774\ub4dc\ub098 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c \uacc4\uc18d \ub2e4\ub4ec\uace0 \ub367\ub300\uc5b4 \ub098\uac00\ub294 \uacfc\uc815 \uadf8 \uc790\uccb4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3633-1-1024x659.png\" alt=\"\" class=\"wp-image-11566\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3633-1-1024x659.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3633-1-300x193.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3633-1-768x494.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/IMG_3633-1.png 1219w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">BAT Note\u2019s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>1.&nbsp;<strong>\uac1c\uc778\uae30\uc5d0 \uc758\uc874\ud558\uc9c0 \ub9d0\uace0 \ucf58\ud150\uce20 \ud3ec\ub9f7\ud654\ub97c \ud1b5\ud55c \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc2ed\uc2dc\uc624.<\/strong>&nbsp;\ud3ec\ub9f7\uc774 \uace0\uc815\ub418\uc5b4\uc57c \uc131\uacfc\uac00 \uc790\uc0b0\uc73c\ub85c \uc313\uc774\uace0 \uc81c\uc791 \ud6a8\uc728\uc774 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>2.&nbsp;<strong>\ucf58\ud150\uce20\ub97c \uae30\ud68d\ud560 \ub54c \uc778\uc9c0, \ud314\ub85c\uc6cc, \uc804\ud658 \uc911 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud558\uc2ed\uc2dc\uc624.<\/strong>&nbsp;\ubaa9\uc801\uc774 \ubfb0\uc871\ud574\uc57c \uadf8\uc5d0 \ub9de\ub294 KPI\ub97c \uc124\uc815\ud558\uace0 \ud0c0\uac9f\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>3.&nbsp;<strong>\uc778\uc0ac\uc774\ud2b8 \ucd95\uc801 \uc5c6\ub294 AI \uc790\ub3d9\ud654\ub294 \ubb34\uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong>&nbsp;\ub9c8\ucf00\ud130\uac00 \uc9c1\uc811 \ubd84\uc11d\ud55c \uc131\uacf5 \ud328\ud134\uacfc \uad6c\uc870\ud654\ub41c \uac00\uc774\ub4dc\uac00 \uc81c\uacf5\ub420 \ub54c\ub9cc AI\ub294 \ud6cc\ub96d\ud55c \uc2e4\ud589 \ub3c4\uad6c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Insight Week\uc5d0 \uc9c1\uc811 \ucc38\uc5ec\ud558\uace0 \uc2f6\ub2e4\uba74?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ub2e4\uc74c \uc138\ubbf8\ub098 \uc624\ud508 \uc2dc \uac00\uc7a5 \uba3c\uc800 \uc18c\uc2dd\uc744 \ubc1b\uc544\ubcf4\uc2e4 \uc218 \uc788\ub3c4\ub85d, \uc544\ub798 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc0ac\uc804 \ub300\uae30 \uc54c\ub9bc\uc744 \uc2e0\uccad\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/salesmap.kr\/web-form\/c273bd4d-8139-4839-8173-b83ffb7fec8d?&amp;utm_source=BAT\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 Insight Week \uc0ac\uc804 \uc54c\ub9bc \uc2e0\uccad\ud558\uae30<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>\uc774 \uc544\ud2f0\ud074\uc740 BAT\uc640 \ub274\ubbf8\ub514\uc5b4 MKT\uac00 \uc8fc\uad00\ud558\ub294 <strong>MKT Insight Week<\/strong> \uc2dc\ub9ac\uc988\uc758 \uc138\uc158 \ub9ac\ubdf0\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:#f8f9fa;padding:32px;border-radius:8px;text-align:center;margin-top:48px;\">\n  <p style=\"font-size:14px;color:#666;margin-bottom:16px;text-transform:uppercase;letter-spacing:1px;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;margin-bottom:16px;font-weight:600;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"color:#666;margin-bottom:24px;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" style=\"display:inline-block;padding:12px 24px;background:white;color:#333;text-decoration:none;border-radius:4px;border:1px solid #ddd;font-weight:500;\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" style=\"display:inline-block;padding:12px 24px;background:#333;color:white;text-decoration:none;border-radius:4px;font-weight:500;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc 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