{"id":11515,"date":"2026-05-05T10:24:33","date_gmt":"2026-05-05T01:24:33","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=11515"},"modified":"2026-06-10T16:00:36","modified_gmt":"2026-06-10T07:00:36","slug":"performance-marketing-framework-insightweek","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/performance-marketing-framework-insightweek\/","title":{"rendered":"ROAS 500%\uc758 \ud568\uc815, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \ubd10\uc57c \ud560 \uc9c4\uc9dc \uc22b\uc790 | 4\uc6d4 <MKT Insight Week Review><\/mkt>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, <MKT Insight Week>\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \ub354 \uae4a\uc774 \uc815\ub9ac\ud574, \ud604\uc7a5\uc5d0 \uc624\uc9c0 \ubabb\ud55c \ubd84\ub4e4\ub3c4 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 \uc0e4\ud06c\ub2cc\uc790\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130, \uc815\uc900 \ub2d8\uc785\ub2c8\ub2e4<\/strong><\/strong><\/h2>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

\u201cROAS 500%\uc778\ub370 \uc65c \uc0ac\uc5c5 \uc131\uacfc\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc744\uae4c\uc694?\u201d \uc815\uc900 \ub2d8\uc774 Insight Week\uc5d0\uc11c \ub358\uc9c4 \ubf08\uc544\ud508 \uc9c8\ubb38\uc774\uc5d0\uc694. ROAS\ub294 \ub54c\ub85c \uc54c\uace0\ub9ac\uc998\uc774 \ub9cc\ub4e0 \ucc29\uc2dc\uc774\uba70, \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc740 \uc0c1\ub2e8 \ud37c\ub110\uc758 \uc9c4\uc9dc \uac00\uce58\ub97c \uac00\ub9ac\uace4 \ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \ub9c8\uc9c4 \uad6c\uc870\ub97c \ubb34\uc2dc\ud55c \ub192\uc740 ROAS\ub294 \uc624\ud788\ub824 \ub3c5\uc774 \ub420 \uc218 \uc788\uc8e0. \ube44\uc988\ub2c8\uc2a4 \uad00\uc810\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc9c4\uc9dc \uc9d1\uc911\ud574\uc57c \ud560 \uc22b\uc790\ub294 \ubb34\uc5c7\uc778\uc9c0, \uc2e4\ubb34\uc758 \ud575\uc2ec\uc744 \uc9da\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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1. \u201c\ub192\uc740 ROAS\uac00 \ubb34\uc870\uac74 \uc815\ub2f5\uc740 \uc544\ub2c8\uc5d0\uc694\u201d<\/h2>\n\n\n\n
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\ub300\uc2dc\ubcf4\ub4dc\uac00 \ub9cc\ub4e0 \uc22b\uc790\uc758 \ucc29\uc2dc \u2014 \ub192\uc740 ROAS\uac00 \ubb34\uc870\uac74 \uc815\ub2f5\uc740 \uc544\ub2d9\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

\uad11\uace0 \ub9e4\uccb4\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 ‘\uc5b4\ucc28\ud53c \uc0b4 \uc0ac\ub78c’\uc5d0\uac8c \uad11\uace0\ub97c \uba3c\uc800 \ubcf4\uc5ec\uc8fc\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c ‘\uc120\ud0dd \ud3b8\ud5a5’\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \ub9cc\uc57d \uad11\uace0\ube44\ub97c \ub298\ub9b4\uc218\ub85d \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ubcf4\ub2e4 \uae30\uc874 \uace0\uac1d\uc744 \ud5a5\ud55c \ub9ac\ud0c0\uac9f\ud305 \ube44\uc911\ub9cc \ucee4\uc9c4\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uac89\ubcf4\uae30\uc5d0 \ub300\uc2dc\ubcf4\ub4dc \uc18d ROAS \uc9c0\ud45c\ub294 \ud6cc\ub96d\ud574 \ubcf4\uc77c\uc9c0 \ubab0\ub77c\ub3c4, \uc2e4\uc81c \uc0ac\uc5c5 \uad00\uc810\uc5d0\uc11c \uad11\uace0\ub85c \uc778\ud574 \ucd94\uac00\ub41c \uc21c\uc218\ud55c \uc131\uacfc\uc778 ‘\uc99d\ubd84 \ud6a8\uacfc(Incremental Lift)’\ub294 \ub5a8\uc5b4\uc9c0\uace0 \uc788\ub294 \uc2e0\ud638\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\uac00 \ubcf4\uc5ec\uc8fc\ub294 \uc22b\uc790\uc758 \ucc29\uc2dc\ub97c \ub04a\uc784\uc5c6\uc774 \uc758\uc2ec\ud558\uace0 \uacbd\uacc4\ud574\uc57c \ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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2. \u2018\ub77c\uc2a4\ud2b8 \ud074\ub9ad\u2019\ub9cc \ubcf4\uba74 \ub193\uce58\ub294 \uac83\ub4e4\uc774 \uc0dd\uae30\uac8c \ub429\ub2c8\ub2e4.<\/h2>\n\n\n\n
\n\n\n\n

\uc0c1\ub2e8 \ud37c\ub110\uc758 \uac00\uce58 \ub204\ub77d \u2014 \u2018\ub77c\uc2a4\ud2b8 \ud074\ub9ad\u2019\uc758 \ud568\uc815<\/strong><\/p>\n\n\n\n

\ub9cc\uc57d \uace0\uac1d\uc774 SNS \uad11\uace0\ub97c \ud1b5\ud574 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc778\uc9c0\ud558\uace0, \uba70\uce60 \ub4a4 \ud3ec\ud138\uc5d0\uc11c \uac80\uc0c9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud588\ub2e4\uba74 \uc131\uacfc\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ub420\uae4c\uc694? ‘\ub77c\uc2a4\ud2b8 \ud074\ub9ad’ \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc740 \ucd5c\uc885 \uad6c\ub9e4\uac00 \uc77c\uc5b4\ub09c \uac80\uc0c9 \ucc44\ub110\uc5d0 100%\uc758 \uacf5\uc744 \ub3cc\ub9ac\uace0, \ucd5c\ucd08 \uc778\uc9c0\ub97c \ub9cc\ub4e0 SNS\uc758 \uae30\uc5ec\ub3c4\ub294 0\uc73c\ub85c \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud558\uc9c0\ub9cc SNS \uad11\uace0\uac00 \uc5c6\uc5c8\ub2e4\uba74 \uc560\ucd08\uc5d0 \uac80\uc0c9\ud560 \uc77c\ub3c4 \uc5c6\uc5c8\uaca0\uc8e0. \uc774\ub7f0 \uad6c\uc870\uc801 \ud55c\uacc4 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uc0c1\ub2e8 \ud37c\ub110(Upper Funnel)\uc740 \uc800\ud3c9\uac00\ub418\uace0, \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ud558\ub2e8 \ud37c\ub110(Lower Funnel)\ub9cc \uacfc\ub300\ud3c9\uac00\ub418\ub294 \uc624\ub958\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub294 \uacb0\uad6d \uc608\uc0b0 \ubc30\ubd84\uc758 \uc2ec\uac01\ud55c \uc65c\uace1<\/strong>\uc744 \ubd88\ub7ec\uc624\ub294 \uc8fc\ubc94\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

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3. \u201cROAS\/\ub9e4\ucd9c\uc744 \ubc97\uc5b4\ub098 \uad11\uace0\ube44 \ub300\ube44 \uacf5\ud5cc\uc774\uc775\uc73c\ub85c \uc758\uc0ac\uacb0\uc815 \uae30\uc900 \uc9c0\ud45c\ub97c \uc804\ud658\ud574\uc57c \ud574\uc694\u201d<\/h2>\n\n\n\n
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\uc9c0\ud45c\uc758 \uc804\ud658 \u2014 ROAS\uc5d0\uc11c \u2018\uad11\uace0\ube44 \ub300\ube44 \uacf5\ud5cc\uc774\uc775\u2019\uc73c\ub85c<\/strong><\/p>\n\n\n\n

\ub300\uc2dc\ubcf4\ub4dc \uc0c1\uc758 ROAS\uac00 500%\ub77c\uace0 \ud574\ub3c4, \uc81c\ud488\uc758 \ub9c8\uc9c4\uc728\uc774 15%\uc5d0 \ubd88\uacfc\ud558\ub2e4\uba74 \uad11\uace0\ube44\ub97c \ube7c\uace0 \ub0ac\uc744 \ub54c \uc0ac\uc2e4\uc0c1 \uc801\uc790\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uc774\uc81c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc \uae30\uc900\uc740 \ub300\uc2dc\ubcf4\ub4dc \uc18d ‘\ub9e4\ucd9c\uc561’\uc5d0 \uba38\ubb3c\ub7ec\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc2dc\uc57c\ub97c \ub113\ud600 ‘\uad11\uace0\ube44 \ub300\ube44 \uacf5\ud5cc\uc774\uc775’\uc73c\ub85c \uc758\uc0ac\uacb0\uc815 \uc9c0\ud45c\ub97c \ubc14\uafd4\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud488\uacfc \ucc44\ub110\ubcc4 \uc2e4\uc9c8 \uc774\uc775\ub960\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uc6c0\uc9c1\uc77c \ub54c, \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \ube44\uc6a9 \uc9c0\ucd9c\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4\ub97c \ud0a4\uc6b0\ub294 ‘\uc9c4\uc9dc \ud22c\uc790’\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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4. \u201c\u2018BEP ROAS\u2019\ub97c \ubaa8\ub974\uba74 \ub3cc\ub9b4\uc218\ub85d \uc190\ud574\uc608\uc694\u201d<\/h2>\n\n\n\n
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\ubf08\uc544\ud508 \uae30\uc900\uc810 \u2014 \u2018BEP ROAS\u2019<\/strong><\/p>\n\n\n\n

BEP ROAS(\uc190\uc775\ubd84\uae30\uc810 ROAS)\ub294 \ud22c\uc785\ud55c \uad11\uace0\ube44\ub97c \ud68c\uc218\ud558\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \ub118\uaca8\uc57c \ud558\ub294 \ucd5c\uc18c\ud55c\uc758 \uac00\uc774\ub4dc\ub77c\uc778\uc785\ub2c8\ub2e4. \uc81c\ud488\uc758 \ub9c8\uc9c4\uc728\uc774 \ub0ae\uc744\uc218\ub85d \uc774 \uae30\uc900\uc810\uc740 \uc0dd\uac01\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uac8c \ud615\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9cc\uc57d \ud604\uc7ac \ub300\uc2dc\ubcf4\ub4dc\uc758 ROAS\uac00 \uc774 BEP \uc218\uce58\ubcf4\ub2e4 \ub0ae\ub2e4\uba74, \uad11\uace0\ub97c \ub3cc\ub9ac\uba74 \ub3cc\ub9b4\uc218\ub85d \ud68c\uc0ac\uc5d0\ub294 \uc801\uc790\uac00 \uc313\uc774\uace0 \uc788\ub2e4\ub294 \ubb34\uc11c\uc6b4 \ub73b\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130 \uc5ed\uc2dc \uac00\uaca9 \uc804\ub7b5\uacfc \uc6d0\uac00 \uad00\ub9ac\uac00 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc758 \uadfc\ubcf8<\/strong>\uc784\uc744 \uba85\ud655\ud788 \uc778\uc9c0\ud558\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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5. \ub204\uac00 \uc6b4\uc601\ud558\uace0, \ubcf4\uace0\ud574\ub3c4 \uc2b9\ub9ac\ud558\ub294 \u2018\ud45c\uc900 \ubcf4\uace0 \uccb4\uacc4\u2019\ub294 \ud544\uc218\uc608\uc694.<\/h2>\n\n\n\n
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\u201c\ud574\uc57c \ud558\ub294 \uc77c\uc774 \uc544\ub2c8\ub77c \uc798\ud558\uace0 \uc2f6\uc740 \uc77c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4\u201d<\/strong><\/p>\n\n\n\n

\ub2f4\ub2f9\uc790 \ud55c \uba85\uc758 \uac10\uacfc \uac1c\uc778\uae30\uc5d0 \uc758\uc874\ud558\ub294 \ub9c8\ucf00\ud305 \ud300\uc740 \uaddc\ubaa8\uac00 \ucee4\uc9c8\uc218\ub85d \ud55c\uacc4\uc5d0 \ubd80\ub52a\ud799\ub2c8\ub2e4. Taxonomy(\uba85\uba85 \uaddc\uce59)\ub97c \uc815\uad50\ud558\uac8c \uc138\uc6cc \ub370\uc774\ud130\uc758 \ubf08\ub300\ub97c \uc7a1\uace0, \ud1b5\ud569 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud574 \ud769\uc5b4\uc9c4 \uc131\uacfc\ub97c \ud55c\ub208\uc5d0 \ubaa8\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc8fc\uac04 \ub9ac\ubdf0\uc640 \uc6d4\uac04 \uc804\ub7b5 \uc0ac\uc774\ud074\uc774 \ud558\ub098\uc758 \uc2dc\uc2a4\ud15c\uc73c\ub85c \ub2e8\ub2e8\ud558\uac8c \uc815\ucc29\ub420 \ub54c, \ud300 \ub0b4 \ub204\uac00 \uad11\uace0\ub97c \uc6b4\uc601\ud558\uace0 \ubcf4\uace0\ud558\ub354\ub77c\ub3c4 \uae00\ub85c\ubc8c \uc218\uc900\uc758 \ud004\ub9ac\ud2f0\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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6. \u201c\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \uc6b4\uc601\uc790\uac00 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\u201d<\/h2>\n\n\n\n
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\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \ucd5c\uc885 \uc9c4\ud654 \u2014 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108<\/strong><\/p>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc740 \ub9e4\uccb4 \ub2e8\uc5d0\uc11c \ub2e8\uc21c \uc138\ud305\uc744 \ubc18\ubcf5\ud558\ub294 \uad11\uace0 \uc6b4\uc601\uc790(Ad Operator)\ub098, \ucc44\ub110 \ucd5c\uc801\ud654\ub9cc \uace0\ubbfc\ud558\ub294 \uadf8\ub85c\uc2a4 \uc804\ub7b5\uac00(Growth Strategist)\uc5d0 \uba38\ubb3c\ub7ec\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\uc81c\ub294 \uc0ac\uc5c5 \uc804\uccb4\uc758 \uc190\uc775(P&L)\uc744 \uc774\ud574\ud558\uace0 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \ud568\uaed8 \ub17c\uc758\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108(Business Partner)\ub85c \ub098\uc544\uac00\uc57c \ud569\ub2c8\ub2e4. \uae30\uc220\uc801\uc778 \ub9e4\uccb4 \ud14c\ud06c\ub2c9\uc744 \ub118\uc5b4, \uacbd\uc601\uc9c4\uacfc \ube44\uc988\ub2c8\uc2a4 \uc790\uccb4\ub97c \ub17c\uc758\ud560 \uc218 \uc788\ub294 \uac70\uc2dc\uc801\uc778 \uad00\uc810\uc744 \uac00\uc9c8 \ub54c \ub9c8\ucf00\ud130\uc758 \uc9c4\uc9dc \uac00\uce58\ub294 \ube44\ub85c\uc18c \uc644\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

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BAT Note\u2019s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n
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1. ROAS\uc758 \ucc29\uc2dc\uc5d0\uc11c \ubc97\uc5b4\ub098\uc138\uc694.<\/strong> \uc54c\uace0\ub9ac\uc998\uc774 \ub9cc\ub4dc\ub294 \uc120\ud0dd \ud3b8\ud5a5\uacfc \ub77c\uc2a4\ud2b8 \ud074\ub9ad \ubaa8\ub378\uc774 \ucd08\ub798\ud558\ub294 \uc131\uacfc \uc65c\uace1\uc744 \uacbd\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

2. \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \u2018\uacf5\ud5cc\uc774\uc775\u2019\uacfc \u2018BEP ROAS\u2019\ub85c \uc804\ud658\ud574\ubcf4\uc138\uc694.<\/strong> \ud68c\uc0ac\uc758 \ub9c8\uc9c4 \uad6c\uc870\uc640 \uc6d0\uac00\ub97c \uc774\ud574\ud558\uc9c0 \ubabb\ud55c \uad11\uace0 \uc6b4\uc601\uc740 \ub3cc\ub9b4\uc218\ub85d \uc190\ud574\ub97c \ub0b3\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

3. \uad11\uace0 \uc6b4\uc601\uc790\uc5d0\uc11c \u2018\ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\u2019\ub85c \ubc14\ub77c\ubcf4\uc138\uc694.<\/strong> \ub9e4\uccb4 \ud14c\ud06c\ub2c9\uc744 \ub118\uc5b4 \uc0ac\uc5c5 \uc804\uccb4\uc758 \uc190\uc775(P&L)\uc744 \uc774\ud574\ud560 \ub54c \ub9c8\ucf00\ud130\uc758 \uc9c4\uc9dc \uac00\uce58\uac00 \uc99d\uba85\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

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Insight Week\uc5d0 \uc9c1\uc811 \ucc38\uc5ec\ud558\uace0 \uc2f6\ub2e4\uba74?<\/h3>\n\n\n\n
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\ub2e4\uc74c \uc138\ubbf8\ub098 \uc624\ud508 \uc2dc \uac00\uc7a5 \uba3c\uc800 \uc18c\uc2dd\uc744 \ubc1b\uc544\ubcf4\uc2e4 \uc218 \uc788\ub3c4\ub85d, \uc544\ub798 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc0ac\uc804 \ub300\uae30 \uc54c\ub9bc\uc744 \uc2e0\uccad\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n

\u25b6 Insight Week \uc0ac\uc804 \uc54c\ub9bc \uc2e0\uccad\ud558\uae30<\/a><\/strong><\/p>\n\n\n\n

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\uc774 \uc544\ud2f0\ud074\uc740 BAT\uc640 \ub274\ubbf8\ub514\uc5b4 MKT\uac00 \uc8fc\uad00\ud558\ub294 MKT Insight Week<\/strong> \uc2dc\ub9ac\uc988\uc758 \uc138\uc158 \ub9ac\ubdf0\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c…<\/p>\n","protected":false},"author":4,"featured_media":11516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[306],"tags":[518,409,134,112],"class_list":["post-11515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-518","tag-roas","tag-134","tag-112"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8.png",960,500,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8-300x156.png",300,156,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8-768x400.png",768,400,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/06\/\uc815\uc900\ub2d8.png",960,500,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-05-05","get_modified_date":"2026-06-10","category_list":{"category":[{"term_id":306,"name":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c","slug":"insightweek","term_group":0,"term_taxonomy_id":306,"taxonomy":"category","description":"","parent":0,"count":26,"filter":"raw","term_order":"1"}],"post_tag":[{"term_id":518,"name":"\uc778\uc0ac\uc774\ud2b8\uc704\ud06c","slug":"%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%ec%9c%84%ed%81%ac","term_group":0,"term_taxonomy_id":518,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw","term_order":"87"},{"term_id":409,"name":"ROAS","slug":"roas","term_group":0,"term_taxonomy_id":409,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw","term_order":"196"},{"term_id":134,"name":"\ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw","term_order":"450"},{"term_id":112,"name":"\ub9c8\ucf00\ud305","slug":"%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":112,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw","term_order":"472"}]},"author_name":"BAT \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c<\/a> ","post_tag":"\uc778\uc0ac\uc774\ud2b8\uc704\ud06c<\/a> ROAS<\/a> \ud37c\ud3ec\uba3c\uc2a4\ub9c8\ucf00\ud305<\/a> \ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/11515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=11515"}],"version-history":[{"count":6,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/11515\/revisions"}],"predecessor-version":[{"id":11636,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/11515\/revisions\/11636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/11516"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=11515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=11515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=11515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}