{"id":10894,"date":"2026-04-01T14:41:06","date_gmt":"2026-04-01T05:41:06","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=10894"},"modified":"2026-04-07T10:39:25","modified_gmt":"2026-04-07T01:39:25","slug":"mkt-insightweek-26-04","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/mkt-insightweek-26-04\/","title":{"rendered":"\uc131\uacfc\ub97c \uc99d\ud3ed\uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud130\uc758 \ud655\uc7a5 \uc804\ub7b5 4 : \ucf58\ud150\uce20\u00b7\uc2dc\uc2a4\ud15c\u00b7\uc11c\ube44\uc2a4\u00b7\ube44\uc988\ub2c8\uc2a4 | 4\uc6d4 &lt;MKT Insight Week>"},"content":{"rendered":"\n<p class=\"has-text-color\" style=\"color:#8c8680;font-size:14px\"><p class=\"reading-time\" style=\"color:#8c8680;font-size:14px\">\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84<\/p><\/p>\n\n\n\n<p>\uc694\uc998 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc9c4\uc9dc \uc5b4\ub824\uc6b4 \uac74 \uc131\uacfc\ub97c \ub0b4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uadf8 \uc131\uacfc\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20\uac00 \ud130\uc838\ub3c4 \ub2e4\uc74c \uac8c\uc2dc\ubb3c\uc740 \ub2e4\uc2dc \uc6d0\uc810\uc774\uace0 \uc11c\ube44\uc2a4 \uc720\uc785\uc774 \ub298\uc5b4\ub3c4 \uc0ac\uc6a9\uc740 \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uace0 \uad11\uace0 \ud6a8\uc728\uc774 \uc88b\uc544\ub3c4 \uc0ac\uc5c5\uc758 \uc131\uc7a5\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc694. \ubd84\uba85 \uc131\uacfc\ub294 \uc788\uc5c8\ub294\ub370, \uadf8\uac78 \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \uc99d\ud3ed\uc2dc\ud0ac\uc9c0 \uae30\uc900\uc774 \uc5c6\ub294 \uac70\uc8e0.<\/p>\n\n\n\n<p><strong>\uc774\ubc88 MKT Insight Week\uc5d0\uc11c\ub294 \ud655\ubcf4\ud55c \uc131\uacfc\ub97c \uc6d0\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc99d\ud3ed\uc2dc\ud0a4\ub294 \ub124 \uac00\uc9c0 \ud655\uc7a5 \uc804\ub7b5\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ud130\uc9c4 \ucf58\ud150\uce20\ub97c \uc77c\ud68c\uc131\uc774 \uc544\ub2cc \ud655\uc0b0 \uad6c\uc870\ub85c \ub9cc\ub4dc\ub294 \ucf58\ud150\uce20 \ud655\uc7a5\ubd80\ud130 \uc131\uacfc\ub97c \ubcf5\uc81c \uac00\ub2a5\ud55c \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc2dc\uc2a4\ud15c \ud655\uc7a5, \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \uc9c0\uc18d\uc2dc\ud0a4\ub294 \uc11c\ube44\uc2a4 \ud655\uc7a5 \uadf8\ub9ac\uace0 \uc0ac\uc5c5 \ud655\uc7a5\uc758 \ud0c0\uc774\ubc0d\uacfc \ubc29\ud5a5\uc744 \uc124\uacc4\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5\uae4c\uc9c0 \u2014 \uac01\uc790\uc758 \ubc29\uc2dd\uc73c\ub85c \uc131\uacfc\ub97c \uc99d\ud3ed\uc2dc\ucf1c\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc124\uacc4\ubc95\uc744 \uacbd\ud5d8\ud558\uace0 \ub0b4 \uc5c5\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-1024x576.png\" alt=\"\" class=\"wp-image-10202\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-1024x576.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-300x169.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-768x432.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-1536x864.png 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image-960x540.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548&nbsp;<strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, &lt;MKT Insight Week&gt;\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c&nbsp;<strong>\ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4\uc6d4 MKT Insight Week<\/h2>\n\n\n\n<p><strong>\uae30\uac04:<\/strong> 4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uac04 [2026. 04. 27(\uc6d4) \u2013 2026. 04. 30(\ubaa9)]<br><strong>\uc138\uc158 \uc2dc\uac04: <\/strong>\uc138\ubbf8\ub098 (1\uc2dc\uac04 30\ubd84)(\uc138\uc158_40\ubd84, Q&amp;A_20\ubd84)<br>(*\uc138\ubbf8\ub098 \uc138\uc158 \uc774\ud6c4, \ucc38\uc5ec\uc790\ub4e4\uacfc\uc758 \uac04\ub2e8\ud55c \ub124\ud2b8\uc6cc\ud0b9 20\ubd84\uc774 \uc9c4\ud589\ub429\ub2c8\ub2e4.)<br><strong>\ucc38\uc5ec \uc5f0\uc0ac <\/strong><br>\uc815\uc900 | \uc0e4\ud06c\ub2cc\uc790 | \uc774\ucee4\uba38\uc2a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<br>\uad6c\uc218\ub2f4 | \ub204\ub9ac\ubbf8\ub514\uc5b4(DBpia) | \ub9c8\ucf00\ud130<br>\uc774\ub3d9\ubbfc | \uc804)\ubc30\ub2ec\uc758\ubbfc\uc871, \uc3d8\uce74 | \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud130<br>\uc591\ud604\uc601 | KREAM | \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<br><strong>\uc7a5\uc18c<\/strong><br>\u2013 \uc6e8\ube44\ub098: \uc628\ub77c\uc778 (Zoom)<br>\u2013 \uc138\ubbf8\ub098: BAT \uc138\ubbf8\ub098\uc2e4 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc138\uc158 \uc18c\uac1c \ubaa9\ucc28 <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4\/27(\uc6d4) 19:30 | \uc138\ubbf8\ub098 | ROAS\uac00 \uc88b\uc740\ub370\ub3c4 \uc131\uacfc\uac00 \ub098\uc9c0 \uc54a\ub294 \uc774\uc720 : \uc0ac\uc5c5 \uad00\uc810\uc5d0\uc11c \uc77d\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/li>\n\n\n\n<li>4\/28(\ud654) 19:30 | \uc138\ubbf8\ub098 | \ud2b8\ub80c\ub4dc \uc218\uc9d1\ubd80\ud130 \uc7ac\ud65c\uc6a9\uae4c\uc9c0 : AI\ub85c \uc644\uc131\ud558\ub294 \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c \uc124\uacc4\ubc95<\/li>\n\n\n\n<li>4\/29(\uc218) 19:30 | \uc138\ubbf8\ub098 | \uc0ac\uc6a9\uc790\uac00 \uc815\ub9d0 \uc4f0\uace0 \uc2f6\uc744\uae4c? : \uc11c\ube44\uc2a4\uc758 \uc131\uacf5 \ud655\ub960\uc744 \ub192\uc774\ub294 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc120<\/li>\n\n\n\n<li>4\/30(\ubaa9) 19:30 | \uc138\ubbf8\ub098 | UGC \uc2dc\ub300\uc758 \ube0c\ub79c\ub4dc \uc18c\uc15c \uc804\ub7b5 : \ud50c\ub808\uc774\uc5b4\uc5d0\uc11c \ud638\uc2a4\ud2b8\ub85c \ubc14\ub00c\ub294 \ucc38\uc5ec \uad6c\uc870 \uc124\uacc4\ubc95<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image.png\" alt=\"\" class=\"wp-image-10897\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-300x156.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>[4\/27(\uc6d4)19:30\/\uc138\ubbf8\ub098] ROAS\uac00 \uc88b\uc740\ub370\ub3c4 \uc131\uacfc\uac00 \ub098\uc9c0 \uc54a\ub294 \uc774\uc720 : \uc0ac\uc5c5 \uad00\uc810\uc5d0\uc11c \uc77d\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong><\/strong><\/h2>\n\n\n\n<p><strong><strong>\uc815\uc900 | \uc0e4\ud06c\ub2cc\uc790 | \uc774\ucee4\uba38\uc2a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\uad11\uace0 \ud6a8\uc728\uc740 \uc88b\uc740\ub370 \uc0ac\uc5c5\uc740 \uc65c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uc9c0 \ubabb\ud560\uae4c\uc694?<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc774\uc81c \ub300\ubd80\ubd84\uc758 \uc870\uc9c1\uc5d0\uc11c \uae30\ubcf8\uc774 \ub418\uc5c8\uc5b4\uc694. \uadf8\ub798\uc11c \uc624\ud788\ub824 \ub354 \uc27d\uac8c \ub300\uc2dc\ubcf4\ub4dc \uc22b\uc790\uc5d0 \uac07\ud788\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc544\uc9c4 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ucc44\ub110 \uc131\uacfc\ub97c \uc0ac\uc5c5\uc758 \uc131\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74, \ud6a8\uc728\uc774 \uc544\ub2cc \uc190\uc775 \uad6c\uc870\ub97c \uae30\uc900\uc73c\ub85c \ud655\uc7a5\uc758 \ud0c0\uc774\ubc0d\uacfc \ubc29\ud5a5\uc744 \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 ROAS \uc911\uc2ec\uc758 \uc6b4\uc601\uc5d0\uc11c \ubc97\uc5b4\ub098 KPI \uc124\uacc4\uc640 \ud37c\ub110 \uad6c\uc870\ub97c \uc5b4\ub5bb\uac8c \uc7ac\uc815\uc758\ud574\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \ucc44\ub110 \uc131\uacfc\uac00 \uc2e4\uc81c \uc0ac\uc5c5 \ud655\uc7a5\uc73c\ub85c \uc5f0\uacb0\ub418\uae30 \uc704\ud574 \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc124\uacc4\ub418\uc5b4\uc57c \ud558\ub294\uc9c0\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/strong> \ub9ac\ub4dc\u00b7\ud2b8\ub798\ud53d \uac19\uc740 \uc911\uac04 \uc9c0\ud45c\uac00 \uc65c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\uc9c0 \uad6c\uc870\uc801\uc73c\ub85c \uc9da\uc5b4\ubcf4\uace0, \uc138\uadf8\uba3c\ud2b8 \uc7ac\uc124\uacc4\uc640 \uac00\uc124\u2013\uac80\uc99d \uc6b4\uc601\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ubc29\uc2dd\uae4c\uc9c0 \uc2e4\ubb34 \uc911\uc2ec\uc73c\ub85c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ubc88 \uc138\uc158\uc758 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8&nbsp;<\/h3>\n\n\n\n<p>\u2013 ROAS \uc911\uc2ec \uc9c0\ud45c\uac00 \uc2e4\uc81c \uc190\uc775(PnL)\uacfc \uc5b4\uae0b\ub098\ub294 \uad6c\uc870\uc801 \uc774\uc720<br>\u2013 \uc0b0\uc5c5\ubcc4 \uc131\uacf5 \ubc29\uc815\uc2dd: \uae08\uc735\u00b7IT\u00b7\uc81c\uc870\ub97c \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\ub860<br>\u2013 \ub9ac\ub4dc\u00b7\ud2b8\ub798\ud53d \ub4f1 \uc911\uac04 \uc9c0\ud45c\ub97c \ub9e4\ucd9c\ub85c \uc5f0\uacb0\uc2dc\ud0a4\ub294 \ud480\ud37c\ub110 \uc124\uacc4 \ubc29\uc2dd<br>\u2013 \uac1c\uc778 \uc5ed\ub7c9\uc774 \uc544\ub2cc \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud558\ub294 \ub9c8\ucf00\ud305 \uc6b4\uc601 \ud45c\uc900\ud654 \uc804\ub7b5<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n<p>\u2013 ROAS\ub294 \uc88b\uc740\ub370 \uc65c \ud68c\uc0ac\ub294 \uc131\uc7a5\ud558\uc9c0 \uc54a\ub294\uc9c0 \uace0\ubbfc\ud558\ub294 \ub9c8\ucf00\ud305\ud300 \ub9ac\ub4dc<br>\u2013 \uc131\uacfc \uc9c0\ud45c\ub294 \ub9ce\uc740\ub370 \ubb34\uc5c7\uc744 \ubd10\uc57c \ud560\uc9c0 \uae30\uc900\uc774 \uc5c6\ub294 \uc2e4\ubb34\uc790<br>\u2013 \ucc44\ub110 \uc6b4\uc601\uc774 \uc544\ub2c8\ub77c KPI\uc640 \ud37c\ub110 \uad6c\uc870\ubd80\ud130 \ub2e4\uc2dc \uc124\uacc4\ud574\uc57c \ud55c\ub2e4\uace0 \ub290\ub07c\ub294 \ud300 \ub9ac\ub4dc<br>\u2013 \ub300\uc2dc\ubcf4\ub4dc \uc22b\uc790\uac00 \uc544\ub2c8\ub77c \uc0ac\uc5c5\uc758 \uc190\uc775(PnL) \uae30\uc900\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud558\ub294 \ub9ac\ub354<br>\u2013 \uad11\uace0 \uc9d1\ud589\uc744 \ub118\uc5b4, \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uae4c\uc9c0 \ucc45\uc784\uc9c0\ub294 \uc5ed\ud560\ub85c \ud655\uc7a5\ud558\uace0 \uc2f6\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-1.png\" alt=\"\" class=\"wp-image-10899\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-1.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-1-300x156.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-1-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"insight-week2\"><strong>[4\/28(\ud654)19:30\/\uc138\ubbf8\ub098] \ud2b8\ub80c\ub4dc \uc218\uc9d1\ubd80\ud130 \uc7ac\ud65c\uc6a9\uae4c\uc9c0 : AI\ub85c \uc644\uc131\ud558\ub294 \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c \uc124\uacc4\ubc95<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p><strong><strong>\uad6c\uc218\ub2f4 | \ub204\ub9ac\ubbf8\ub514\uc5b4(DBpia) | \ub9c8\ucf00\ud130<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\ubc18\uc751\uc774 \uc88b\uc558\ub358 \ucf58\ud150\uce20\uac00 \uc788\uc5b4\ub3c4 \ub2e4\uc74c \ub2ec\uc774\uba74 \ub2e4\uc2dc \ubc31\uc9c0\uc5d0\uc11c \uc2dc\uc791\ud558\uace0 \uc788\uc9c4 \uc54a\uc73c\uc138\uc694? \uc131\uacfc\uac00 \ubc18\ubcf5\ub418\uc9c0 \uc54a\ub294 \uc774\uc720\ub294 \ucf58\ud150\uce20\uc758 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c, \uadf8 \uc131\uacfc\ub97c \ubcf5\uc81c\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc774 \uc5c6\uae30 \ub54c\ubb38\uc77c \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 DBpia\uac00 \uc2e4\uc81c\ub85c \uacaa\uc5c8\ub358 \uc2dc\ud589\ucc29\uc624\ub97c \ubc14\ud0d5\uc73c\ub85c \uac80\uc99d\ub41c \ucf58\ud150\uce20\uc758 \uc131\uacfc\ub97c \ubcf5\uc81c \uac00\ub2a5\ud55c \uc2dc\uc2a4\ud15c\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uad6c\uc870\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. <strong>\uc131\uacfc\ub97c \ub0b8 \ucf58\ud150\uce20\ub97c \uc5b4\ub5bb\uac8c \uc120\ubcc4\ud558\uace0 \uc2dc\ub9ac\uc988\ub85c \ud655\uc7a5\ud560\uc9c0, \uadf8\ub9ac\uace0 \uc218\uc9d1\u2013\ubcc0\ud658\u2013\uc81c\uc791\u2013\uc7ac\ud65c\uc6a9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc6b4\uc601 \uad6c\uc870\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud574\uc57c \ud558\ub294\uc9c0<\/strong> \uc2e4\uc81c \uc0ac\ub840 \uc911\uc2ec\uc73c\ub85c \ud480\uc5b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c AI\ub97c \uc790\ub3d9\ud654\uc5d0 \uc801\uc6a9\ud55c \uc774\ud6c4, \ub4dc\ub7ec\ub09c \ud55c\uacc4\uc640 \uc2dc\ud589\ucc29\uc624\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc744 \uc790\ub3d9\ud654\ud558\uace0 \ubb34\uc5c7\uc744 \ub0a8\uaca8\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc2dc\uc2a4\ud15c \ud655\uc7a5\uc758 \uae30\uc900\uae4c\uc9c0 \uc2e4\ubb34 \uc911\uc2ec\uc73c\ub85c \uc804\ud574\ub4dc\ub824\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ubc88 \uc138\uc158\uc758 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8&nbsp;<\/h3>\n\n\n\n<p>\u2013 \uc131\uacfc\ub97c \ub0b8 \ucf58\ud150\uce20\uac00 \ubc18\ubcf5\ub418\uc9c0 \uc54a\ub294 \uc774\uc720\uc640 \ubc29\ubc95\ub860 \uc774\ud6c4\uc5d0 \ud544\uc694\ud55c \uad6c\uc870\uc801 \uc0ac\uace0<br>\u2013 \uac80\uc99d\ub41c \ucf58\ud150\uce20\ub97c \uc120\ubcc4\ud558\uace0 \ud655\uc7a5\ud558\ub294 \uc2dc\ub9ac\uc988\ud654 \uae30\uc900 (\uc0b4\ub9b4 \uac83 vs \ubc84\ub9b4 \uac83 \ud310\ub2e8\ubc95)<br>\u2013 \ucf58\ud150\uce20\ub97c \uc790\uc0b0\uc73c\ub85c \uc313\ub294 \uc6b4\uc601 \uad6c\uc870 \uc124\uacc4\ubc95 (\uc218\uc9d1\u2013\ubcc0\ud658\u2013\uc81c\uc791\u2013\uc7ac\ud65c\uc6a9 \ud750\ub984)<br>\u2013 \ucf58\ud150\uce20 \ub2e8\uc704\uac00 \uc544\ub2cc \ud3ec\ub9f7 \ub2e8\uc704\ub85c \uae30\ud68d\ud558\ub294 \ubc29\ubc95<br>\u2013 \ubb34\uc5c7\uc744 \uc790\ub3d9\ud654\ud558\uace0 \ubb34\uc5c7\uc744 \ub0a8\uaca8\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c \uc124\uacc4 \uae30\uc900<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n<p>\u2013 \ucf58\ud150\uce20\ub294 \uafb8\uc900\ud788 \ub9cc\ub4e4\uace0 \uc788\uc9c0\ub9cc \uc131\uacfc\uac00 \uc313\uc774\uc9c0 \uc54a\uace0 \ub9e4\ubc88 \uc0c8\ub85c \uae30\ud68d\ud558\uace0 \uc788\ub294 \uc2e4\ubb34\uc790<br>\u2013 \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \ubc18\ubcf5\ud558\uace0 \ud655\uc7a5\ud574\uc57c \ud560\uc9c0 \uae30\uc900\uc774 \uc5c6\ub294 \ub9c8\ucf00\ud130<br>\u2013 \ucf58\ud150\uce20\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc9c0\ub9cc \uc2dc\ub9ac\uc988\ud654\ub098 \uc7ac\ud65c\uc6a9 \uad6c\uc870 \uc5c6\uc774 \ub2e8\ubc1c\uc131\uc73c\ub85c \ub05d\ub098\uace0 \uc788\ub294 \ub2f4\ub2f9\uc790<br>\u2013 AI\ub97c \ud65c\uc6a9\ud574 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc9c0\ub9cc \uc5b4\ub514\uae4c\uc9c0 \ub9e1\uaca8\uc57c \ud560\uc9c0, \ubb34\uc5c7\uc744 \uc9c1\uc811 \ud574\uc57c \ud560\uc9c0 \ud5f7\uac08\ub9ac\ub294 \ubd84<br>\u2013 \uc870\uc9c1 \ub2e8\uc704\uc758 \uc6b4\uc601 \uad6c\uc870\uc640 \uc790\ub3d9\ud654\uae4c\uc9c0 \uace0\ubbfc\ud574\uc57c \ud558\ub294 \ud300 \ub9ac\ub4dc\/\uc758\uc0ac\uacb0\uc815\uc790<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-2.png\" alt=\"\" class=\"wp-image-10901\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-2.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-2-300x156.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-2-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"insight-week3\"><strong>[4\/29(\uc218)19:30\/\uc138\ubbf8\ub098] \uc0ac\uc6a9\uc790\uac00 \uc815\ub9d0 \uc4f0\uace0 \uc2f6\uc744\uae4c? : \uc11c\ube44\uc2a4\uc758 \uc131\uacf5 \ud655\ub960\uc744 \ub192\uc774\ub294 \ub9c8\ucf00\ud130\uc758 \uc2dc\uc120<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p><strong><strong>\uc774\ub3d9\ubbfc | \uc804)\ubc30\ub2ec\uc758\ubbfc\uc871, \uc3d8\uce74 | \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud130<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\uc720\uc785\uc740 \ub9cc\ub4e4\uc5c8\ub294\ub370, \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc740 \uac70\uae30\uc11c \uba48\ucd94\uace0 \uc788\uc9c4 \uc54a\uc73c\uc138\uc694?<\/p>\n\n\n\n<p>\uc11c\ube44\uc2a4\uc5d0 \uc0ac\uc6a9\uc790\ub97c \ub370\ub824\uc624\ub294 \uac83\uacfc \uadf8 \uc0ac\uc6a9\uc790\uac00 \uacc4\uc18d \uc4f0\uac8c \ub9cc\ub4dc\ub294 \uac74 \uc644\uc804\ud788 \ub2e4\ub978 \ubb38\uc81c\uc608\uc694. \ubc30\ub2ec\uc758\ubbfc\uc871, \uc3d8\uce74\uc5d0\uc11c \uc2e0\uaddc \uc11c\ube44\uc2a4\ub97c \uc2dc\uc7a5\uc5d0 \ub0b4\ub193\uc73c\uba70 \ubc18\ubcf5\uc801\uc73c\ub85c \ub9c8\uc8fc\ud588\ub358 \uc9c8\ubb38\uc740 \uacb0\uad6d \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. &#8220;\ub4e4\uc5b4\uc628 \uc0ac\uc6a9\uc790\uac00 \uc65c \ub2e4\uc74c \ud589\ub3d9\uc73c\ub85c \ub118\uc5b4\uac00\uc9c0 \uc54a\uc744\uae4c?&#8221;<\/p>\n\n\n\n<p><strong>\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \ubc30\ubbfc\uc120\ubb3c\ud558\uae30, \uc3d8\uce74\ubd80\ub984 \ub4f1 \uc2e0\uaddc \uc11c\ube44\uc2a4\ub97c \ub7f0\uce6d\ud558\uba70 \uacaa\uc5c8\ub358 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \uc720\uc785 \uc774\ud6c4 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc7a5\ub418\ub294 \ud750\ub984\uc744 \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\ub294\uc9c0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4.<\/strong> \uc0ac\uc6a9\uc790\uc758 \uc77c\uc0c1\uacfc \ub9de\ub2ff\ub294 \uc9c0\uc810\uc744 \uc5b4\ub5bb\uac8c \ubc1c\uacac\ud558\uace0 \uc5f0\uacb0\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \ud55c \ubc88\uc758 \uc0ac\uc6a9\uc774 \ubc18\ubcf5\uc73c\ub85c \uc774\uc5b4\uc9c0\uae30\uae4c\uc9c0 \uc5b4\ub5a4 \uc124\uacc4\uac00 \ud544\uc694\ud55c\uc9c0 \uc2e4\ubb34 \uacbd\ud5d8 \uc911\uc2ec\uc73c\ub85c \uc18c\uac1c\ud560 \uc608\uc815\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ubc88 \uc138\uc158\uc758 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8&nbsp;<\/h3>\n\n\n\n<p>\u2013 \uc815\ub9d0 \uc4f0\uace0 \uc2f6\uc740 \uc774\uc720\ub97c \uae30\uc900\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \uc7ac\uc815\uc758\ud558\ub294 \ubc29\ubc95<br>\u2013 \uae30\ub2a5\uc774 \uc544\ub2c8\ub77c \ud544\uc694\ud55c \uc21c\uac04\uc5d0\uc11c \ucd9c\ubc1c\ud558\ub294 \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \uc124\uacc4\ubc95<br>\u2013 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc774 \uc774\uc5b4\uc9c0\ub294 \ud750\ub984\uc744 \ub9cc\ub4e4\uc5b4\ub0b8 \uc2e4\uc81c \uc0ac\ub840<br>\u2013 \ubc18\ubcf5 \uc0ac\uc6a9\uc73c\ub85c \uc774\uc5b4\uc9c0\uac8c \ub9cc\ub4e0 \uc2e4\ubb34\uc801 \uace0\ubbfc\uacfc \uc2dc\ub3c4\ub4e4<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n<p>\u2013 \ub7f0\uce6d\uc744 \uc55e\ub450\uace0 \uc0ac\uc6a9\uc790\uac00 \uc815\ub9d0 \uc368\uc57c\ud560 \uc774\uc720\ub97c \uba3c\uc800 \uc124\uacc4\ud558\uace0 \uc2f6\uc740 \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud130<br>\u2013 \uae30\ub2a5\uc740 \ucda9\ubd84\ud55c\ub370 \uc0ac\uc6a9\uc774 \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790<br>\u2013 \uc0ac\uc6a9\uc790 \uad00\uc810\uc5d0\uc11c \uc11c\ube44\uc2a4\uc758 \uc4f8\ubaa8\ub97c \ub2e4\uc2dc \uc815\uc758\ud558\uace0 \uc2f6\uc740 \ubd84<br>\u2013 \uba54\uc2dc\uc9c0\ubcf4\ub2e4 \uc2e4\uc81c \uc0ac\uc6a9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uacbd\ud5d8\uc744 \uace0\ubbfc\ud558\ub294 \ub9c8\ucf00\ud130<br>\u2013 \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4 \uc548\uc5d0\uc11c \uc120\ud0dd\ubc1b\ub294 \uc11c\ube44\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc2f6\uc740 \uc2e4\ubb34\uc790<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-3.png\" alt=\"\" class=\"wp-image-10903\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-3.png 960w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-3-300x156.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/image-3-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"insight-week4\"><strong>[4\/30(\ubaa9)19:30\/\uc138\ubbf8\ub098] UGC \uc2dc\ub300\uc758 \ube0c\ub79c\ub4dc \uc18c\uc15c \uc804\ub7b5 : \ud50c\ub808\uc774\uc5b4\uc5d0\uc11c \ud638\uc2a4\ud2b8\ub85c \ubc14\ub00c\ub294 \ucc38\uc5ec \uad6c\uc870 \uc124\uacc4\ubc95<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p><strong><strong>\uc591\ud604\uc601 | KREAM | \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\ucf58\ud150\uce20\uac00 \ud130\uc84c\ub294\ub370, \uadf8 \ubc18\uc751\uc774 \ub2e4\uc74c\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4\uba74?<\/p>\n\n\n\n<p>\uc694\uc998 \uc18c\uc15c\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\uac00 \ub9cc\ub4e0 \ucf58\ud150\uce20\ubcf4\ub2e4 \uc0ac\uc6a9\uc790\uac00 \ub9cc\ub4e0 \ucf58\ud150\uce20\uac00 \ub354 \ube60\ub974\uac8c \ud655\uc0b0\ub418\uace0 \uc788\uc5b4\uc694. \ud55c \ubc88\uc758 \ubc18\uc751\uc73c\ub85c \ub05d\ub098\uc9c0 \uc54a\uace0 \uc0ac\uc6a9\uc790\uac00 \uc9c1\uc811 \ud655\uc0b0\uc2dc\ud0a4\ub294 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ucf58\ud150\uce20\uc758 \uc131\uacfc\uac00 \uc9c4\uc9dc\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc774\ubc88 \uc138\uc158\uc5d0\uc11c\ub294 \ud130\uc9c4 \ucf58\ud150\uce20\ub97c \uc77c\ud68c\uc131\uc774 \uc544\ub2cc \ud655\uc0b0 \uad6c\uc870\ub85c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4.<\/strong> KREAM \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc6b4\uc601 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \ud2b8\ub80c\ub4dc\ub97c \uac10\uc9c0\ud558\ub294 \uae30\uc900, \ucc38\uc5ec\uac00 \ubc1c\uc0dd\ud558\ub294 \uad6c\uc870 \uc124\uacc4 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \uc0ac\uc6a9\uc790\uac00 \ub9cc\ub4e4\uc5b4\ub0b8 \ud750\ub984\uc744 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ud655\uc7a5 \uc804\ub7b5\uae4c\uc9c0 \uc2e4\ubb34 \uc911\uc2ec\uc73c\ub85c \uc804\ud574\ub4dc\ub824\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ubc88 \uc138\uc158\uc758 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8&nbsp;<\/h3>\n\n\n\n<p>\u2013 UGC \uc911\uc2ec\uc73c\ub85c \uc7ac\ud3b8\ub41c \uc18c\uc15c \ucf58\ud150\uce20 \ud655\uc0b0 \uad6c\uc870\uc5d0 \ub300\ud55c \uc774\ud574<br>\u2013 \ucc38\uc5ec\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ucf58\ud150\uce20 \uc124\uacc4\uc640 \uc6b4\uc601 \uad6c\uc870\uc758 \uae30\uc900<br>\u2013 \ud2b8\ub80c\ub4dc\ub97c &#8216;\uc18c\ube44&#8217;\uac00 \uc544\ub2cc &#8216;\ucc38\uc5ec&#8217;\ub85c \uc804\ud658\ud558\ub294 \uae30\ud68d \uad00\uc810<br>\u2013 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucd95\uc801\ub418\ub294 \ud658\uacbd \uc124\uacc4<br>\u2013 \ud655\uc0b0\ub41c \ud750\ub984\uc744 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uc18c\uc15c \uc6b4\uc601 \uc804\ub7b5<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\ub7f0 \ubd84\ub4e4\uc744 \uc704\ud574 \uc900\ube44\ud588\uc5b4\uc694<\/h3>\n\n\n\n<p>\u2013 \uc18c\uc15c \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc9c0\ub9cc \ucf58\ud150\uce20 \ubc18\uc751\uc774 \uc810\uc810 \ub5a8\uc5b4\uc9c0\uace0 \uc788\ub294 \uc2e4\ubb34\uc790<br>\u2013 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub77c\uac00\uace0\ub294 \uc788\uc9c0\ub9cc \ucc38\uc5ec\uc640 \ud655\uc0b0\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uad6c\uc870\ub97c \uace0\ubbfc\ud558\ub294 \ub2f4\ub2f9\uc790<br>\u2013 UGC \uae30\ubc18 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc2dc\ub3c4\ud558\uace0 \uc788\uc9c0\ub9cc \uae30\uc900\uc774 \uc5c6\ub294 \ub9c8\ucf00\ud130<br>\u2013 \ube0c\ub79c\ub4dc \uacc4\uc815\uc774 \uc544\ub2cc \uc0ac\uc6a9\uc790 \uc911\uc2ec \uad6c\uc870\ub85c \uc804\ud658\uc774 \ud544\uc694\ud55c \ud300 \ub9ac\ub4dc<br>\u2013 \uc18c\uc15c \ucc44\ub110\uc744 \ub2e8\uc21c \uc6b4\uc601\uc774 \uc544\ub2cc &#8216;\ud655\uc0b0 \uad6c\uc870&#8217;\ub85c \ub9cc\ub4e4\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uc131\uacfc\ub97c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ud655\uc7a5\ud558\uace0 \uc2f6\ub2e4\uba74, \uac01\uc790\uc758 \ubc29\uc2dd\uc73c\ub85c \uc131\uacfc\ub97c \uc99d\ud3ed\uc2dc\ucf1c\uc628 \ub9c8\ucf00\ud130\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc774\ubc88 4\uc6d4 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c\uc5d0\uc11c \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694.<\/strong> <br><br>\u2013 \uc815\uc900 | \uc0e4\ud06c\ub2cc\uc790 | \uc774\ucee4\uba38\uc2a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130<br>\u2013 \uad6c\uc218\ub2f4 | \ub204\ub9ac\ubbf8\ub514\uc5b4(DBpia) | \ub9c8\ucf00\ud130<br>\u2013 \uc774\ub3d9\ubbfc | \uc804)\ubc30\ub2ec\uc758\ubbfc\uc871, \uc3d8\uce74 | \uc11c\ube44\uc2a4 \ub9c8\ucf00\ud130<br>\u2013 \uc591\ud604\uc601 | KREAM | \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/p>\n\n\n\n<p>\ud83d\uddd3\ufe0f \uc77c\uc2dc: 2026. 4. 27(\uc6d4) \u2013 2026. 4. 30(\ubaa9)<\/p>\n\n\n\n<p>\ud83d\udccd \uc7a5\uc18c<br>\u2013 \uc138\ubbf8\ub098: BAT(\ube44\uc5d0\uc774\ud2f0) \uc0ac\uc625 (\uc11c\uc6b8\uc2dc \uac15\ub0a8\uad6c \uac00\ub85c\uc218\uae38 77 B1)<\/p>\n\n\n\n<p>\ub9e4\ub2ec \ub9d0, MKT Insight Week\uc5d0\uc11c \ubcc0\ud654\uc758 \ubb3c\uacb0\uc744 \ud5e4\uccd0 \ub098\uac00\ub294 \ucc3d\uc758\uc801\uc778 \uc804\ub7b5\uacfc \uc2e4\ubb34\uc790\ub4e4\uc758 \uc0dd\uc0dd\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ud574\ub4dc\ub9b4 \uc608\uc815\uc774\ub2c8 \uc55e\uc73c\ub85c \ub9ce\uc740 \uad00\uc2ec \ubd80\ud0c1\ub4dc\ub824\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\ub354 \uc54c\uc544\ubcf4\uae30<\/strong><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/bat-becomes-official-naver-partner\/\" data-type=\"link\" data-id=\"https:\/\/batcrew.co.kr\/ko\/bat-becomes-official-naver-partner\/\">BAT(\ube44\uc5d0\uc774\ud2f0), \ub124\uc774\ubc84 \uacf5\uc2dd \ud30c\ud2b8\ub108\uc0ac \uc120\uc815<\/a><br>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/128\/\">&#8216;\ube44\ub300\uba74 \uc11c\ube44\uc2a4&#8217;\ub97c \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a> \u2013 \ub9e4\ucd9c \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c4 \uc2e4\ubb34 \uc804\ub7b5<br>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\" data-type=\"link\" data-id=\"https:\/\/batcrew.co.kr\/ko\/3-growth-strategies-for-beauty-brands\/\">\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc694\uc998 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uc7a5\ubc95 3\uac00\uc9c0<\/a> \u2013 ROI \uc911\uc2ec \uae00\ub85c\ubc8c \ud655\uc7a5 \uc0ac\ub840<br>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/double-listing\/\" data-type=\"link\" data-id=\"https:\/\/batcrew.co.kr\/ko\/double-listing\/\">\uce58\uc5f4\ud55c \uac80\uc0c9 \uad11\uace0 \uc2dc\uc7a5\uc758 \ud574\ub2f5, \ub354\ube14\ub9ac\uc2a4\ud305<\/a> \u2013 \uac80\uc0c9 \uad11\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5<br>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/influencer-marketing-revenue\/\" data-type=\"link\" data-id=\"https:\/\/batcrew.co.kr\/ko\/influencer-marketing-revenue\/\">\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 &#8216;\ub9e4\ucd9c \uad6c\uc870&#8217;\ub85c \ub9cc\ub4dc\ub294 \ubc29\ubc95: BAT \uae00\ub85c\ubc8c\u00d7\uc778\ud50c\ub9c8\ud300<\/a> \u2013 \ube0c\ub79c\ub4dc \uc0c1\ud669\ubcc4 \uc2e4\uc804 \ub178\ud558\uc6b0<br>&#8211; <a href=\"https:\/\/batcrew.co.kr\/ko\/social-i-award-2025\/\" data-type=\"link\" data-id=\"https:\/\/batcrew.co.kr\/ko\/social-i-award-2025\/\">BAT\uc758 SNS \uc6b4\uc601 \ub178\ud558\uc6b0\uac00 \uac80\uc99d\ub41c \uc21c\uac04; \uc18c\uc15c\uc544\uc774\uc5b4\uc6cc\ub4dc 2025 3\uad00\uc655 \uc218\uc0c1<\/a> \u2013 \uba5c\ub860, \ucf00\uc774\ubc45\ud06c, \ud2f0\uc6e8\uc774\ud56d\uacf5<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background:linear-gradient(135deg,#f8f9fa 0%,#eef1f5 100%);border-radius:16px;padding:40px 32px;margin:48px 0;text-align:center;\">\n  <p style=\"font-size:14px;font-weight:600;color:#666;letter-spacing:1px;margin:0 0 8px;text-transform:uppercase;\">NEXT STEP<\/p>\n  <h3 style=\"font-size:24px;font-weight:700;color:#1a1a1a;margin:0 0 8px;line-height:1.4;\">BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n  <p style=\"font-size:16px;color:#888;margin:0 0 28px;line-height:1.6;\">100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n  <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n    <a href=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/02\/BAT_Introduction_2026_1Q_Compressed.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border:2px solid #1a1a1a;border-radius:8px;color:#1a1a1a;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background='#1a1a1a';this.style.color='#fff'\" onmouseout=\"this.style.background='transparent';this.style.color='#1a1a1a'\">\ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n    <a href=\"https:\/\/salesmap.kr\/web-form\/1042c53a-48a4-49a0-826d-1363bead67a7?utm_source=BAT&#038;utm_medium=web_blog&#038;utm_campaign=project_inquiry\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 28px;background:#1a1a1a;border:2px solid #1a1a1a;border-radius:8px;color:#fff;font-size:16px;font-weight:600;text-decoration:none;transition:all 0.2s;\" onmouseover=\"this.style.background=&#039;#333&#039;\" onmouseout=\"this.style.background=&#039;#1a1a1a&#039;\">\ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84 \uc694\uc998 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc9c4\uc9dc \uc5b4\ub824\uc6b4 \uac74 \uc131\uacfc\ub97c \ub0b4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uadf8 \uc131\uacfc\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20\uac00 \ud130\uc838\ub3c4 \ub2e4\uc74c \uac8c\uc2dc\ubb3c\uc740 \ub2e4\uc2dc \uc6d0\uc810\uc774\uace0 \uc11c\ube44\uc2a4 \uc720\uc785\uc774 \ub298\uc5b4\ub3c4 \uc0ac\uc6a9\uc740 \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uace0 \uad11\uace0 \ud6a8\uc728\uc774 \uc88b\uc544\ub3c4 \uc0ac\uc5c5\uc758 \uc131\uc7a5\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544\uc694. \ubd84\uba85&#8230;<\/p>\n","protected":false},"author":4,"featured_media":10895,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[306],"tags":[538,539,533,534,535,536,537,315],"class_list":["post-10894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-538","tag-539","tag-mkt-insight-week","tag-534","tag-535","tag-ugc-","tag-537","tag-315"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-scaled.jpg",2560,1484,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-700x700.jpg",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-300x174.jpg",300,174,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-768x445.jpg",768,445,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/04\/blog-1024x593.jpg",1024,593,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-04-01","get_modified_date":"2026-04-07","category_list":{"category":[{"term_id":306,"name":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c","slug":"insightweek","term_group":0,"term_taxonomy_id":306,"taxonomy":"category","description":"","parent":0,"count":19,"filter":"raw","term_order":"1"}],"post_tag":[{"term_id":538,"name":"\uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305","slug":"%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85","term_group":0,"term_taxonomy_id":538,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"18"},{"term_id":539,"name":"\ub9c8\ucf00\ud305 \uc138\ubbf8\ub098","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%84%b8%eb%af%b8%eb%82%98","term_group":0,"term_taxonomy_id":539,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"19"},{"term_id":533,"name":"MKT Insight Week","slug":"mkt-insight-week","term_group":0,"term_taxonomy_id":533,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"21"},{"term_id":534,"name":"\uc778\uc0ac\uc774\ud2b8 \uc704\ud06c","slug":"%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-%ec%9c%84%ed%81%ac","term_group":0,"term_taxonomy_id":534,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"22"},{"term_id":535,"name":"\uc131\uacfc \ud655\uc7a5","slug":"%ec%84%b1%ea%b3%bc-%ed%99%95%ec%9e%a5","term_group":0,"term_taxonomy_id":535,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"23"},{"term_id":536,"name":"UGC \uc804\ub7b5","slug":"ugc-%ec%a0%84%eb%9e%b5","term_group":0,"term_taxonomy_id":536,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"24"},{"term_id":537,"name":"\ucf58\ud150\uce20 \uc2dc\uc2a4\ud15c","slug":"%ec%bd%98%ed%85%90%ec%b8%a0-%ec%8b%9c%ec%8a%a4%ed%85%9c","term_group":0,"term_taxonomy_id":537,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"25"},{"term_id":315,"name":"\ud37c\ud3ec\uba3c\uc2a4 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