{"id":10715,"date":"2026-03-19T16:51:47","date_gmt":"2026-03-19T07:51:47","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=10715"},"modified":"2026-04-01T13:45:51","modified_gmt":"2026-04-01T04:45:51","slug":"blog-insight-beauty-content-structure-full-funnel-imc-2","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/blog-insight-beauty-content-structure-full-funnel-imc-2\/","title":{"rendered":"\ucf58\ud150\uce20\uac00 \uc313\uc774\ub294\ub370 \ub9e4\ucd9c\uc740 \uc548 \ub41c\ub2e4\uba74 \u2014 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \uad6c\uc870 \uc124\uacc4\ubc95 | 2\uc6d4 <MKT Insight Week Review><\/mkt>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84<\/p>\n\n\n\n

\ubc31\ud5a5\uae30<\/strong> | LVMH \uba54\uc774\ud06c\uc5c5\ud3ec\uc5d0\ubc84 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130<\/p>\n\n\n\n

MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

M\/KT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, <M\/KT Insight Week>\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \ub354 \uae4a\uc774 \uc815\ub9ac\ud574, \ud604\uc7a5\uc5d0 \uc624\uc9c0 \ubabb\ud55c \ubd84\ub4e4\ub3c4 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 LVMH \uba54\uc774\ud06c\uc5c5\ud3ec\uc5d0\ubc84 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130, \ubc31\ud5a5\uae30 \ub2d8\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

LF \ud2b8\ub77c\uc774\ubcf8\uc988 \ub9c8\ucf00\ud305\uacfc \uc774\ub79c\ub4dc \uc5d0\ube14\ub9b0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc744 \uac70\uccd0, \ud604\uc7ac LVMH \uba54\uc774\ud06c\uc5c5\ud3ec\uc5d0\ubc84\uc5d0\uc11c \ud328\uc158&\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ud480\ud37c\ub110 \ucea0\ud398\uc778\uc744 \uc9c1\uc811 \uc124\uacc4\ud574\uc628 \ud5a5\uae30 \ub2d8. \uadf8\uac00 Insight Week\uc5d0\uc11c \uaebc\ub0b8 \uccab \ub9c8\ub514\ub294 \uc774\ub7ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

“\ucf58\ud150\uce20\ub294 \uc5f4\uc2ec\ud788 \ub9cc\ub4dc\ub294\ub370 \uc65c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc744\uae4c\uc694? \uadf8 \uc774\uc720\ub294 \ucf58\ud150\uce20\ub97c \uc804\uc220\ub85c \ubcf4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.”<\/strong><\/p>\n\n\n\n

\ubdf0\ud2f0 \uc5c5\uacc4\uc5d0\uc11c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uc120\ud0dd\uc774 \uc544\ub2cc \uae30\ubcf8\uac12\uc774 \ub41c \uc9c0\uae08, 73%\uc758 \uae30\uc5c5\uc774 \ucf58\ud150\uce20\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ubaa8\ub978 \ucc44 \ubc1c\ud589\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub2e4\uace0 \ud574\uc694. \uc774\ubc88 \uc138\uc158\uc740 \uadf8 \uad6c\uc870\uc801 \uc6d0\uc778\uc744 \ud574\ubd80\ud558\uace0 \ucf58\ud150\uce20\ub97c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uc5f0\uacb0\ud558\ub294 \ud480\ud37c\ub110 IMC \uc124\uacc4\ubc95\uc744 \uc804\ud574 \ub4dc\ub824\uc694. <\/p>\n\n\n\n

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1. \ucf58\ud150\uce20 \uacfc\uc789\uc758 \uc2dc\ub300, \uc65c \ubc1c\ud589\ub7c9\uacfc \uc804\ud658\uc728\uc740 \ube44\ub840\ud558\uc9c0 \uc54a\uc744\uae4c<\/h2>\n\n\n\n
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\ucf58\ud150\uce20\uac00 \ub9ce\uc544\uc9c8\uc218\ub85d, \uc131\uacfc\uac00 \ub354 \uc5b4\ub824\uc6cc\uc9c0\ub294 \uc5ed\uc124<\/strong><\/p>\n\n\n\n

YouTube\uc5d0\ub294 \ub9e4\ucd08 8\uc2dc\uac04 \uc774\uc0c1\uc758 \ucf58\ud150\uce20\uac00 \uc5c5\ub85c\ub4dc\ub429\ub2c8\ub2e4. 2026\ub144 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc2dc\uc7a5\uc740 1,000\uc5b5 \ub2ec\ub7ec \ub3cc\ud30c\uac00 \uc804\ub9dd\ub418\uace0, AI\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc0dd\uc0b0 \uc18d\ub3c4\ub294 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\uc758 \uc591\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \ub298\uc5b4\ub098\ub294 \uc9c0\uae08, \ube0c\ub79c\ub4dc\ub294 \ub9e4\uc77c \uc218\ub9ce\uc740 \ucf58\ud150\uce20\ub97c \uc3df\uc544\ub0c5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc(ROAS, CVR)\ub294 \uc65c \ube44\ub840\ud574\uc11c \uc131\uc7a5\ud558\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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“\ucf58\ud150\uce20 \ubc1c\ud589\ub7c9\uc740 \uae09\uc99d\ud558\ub294\ub370 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \uc815\uccb4\ub429\ub2c8\ub2e4. \ub354 \ub9ce\uc774 \ub9cc\ub4e0\ub2e4\uace0 \ub354 \uc798 \ud314\ub9ac\uc9c0\ub294 \uc54a\uc544\uc694.”<\/p>\n<\/blockquote>\n\n\n\n

\ud5a5\uae30 \ub2d8\uc740 \uadf8 \uc6d0\uc778\uc744 \ub2e8\uc21c\ud788 \ucf58\ud150\uce20\uc758 \ud488\uc9c8 \ubb38\uc81c\ub85c \ubcf4\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uad6c\uc870\uc758 \ubb38\uc81c\ub77c\uace0 \ubd24\uc8e0. \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 \ucc44 \uc0dd\uc0b0\ub418\uace0 \uc788\ub2e4\ub294 \uac83. \uadf8\ub9ac\uace0 \uadf8 \uad6c\uc870\uc801 \uacf5\ubc31\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \ubc14\ub85c ‘4\uac00\uc9c0 \ubd80\uc7ac’\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

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2. \uc131\uacfc \uc5c6\ub294 \ucf58\ud150\uce20\ud300\uc774 \ubc18\ubcf5\ud558\ub294 4\uac00\uc9c0 \ubd80\uc7ac<\/h2>\n\n\n\n
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\ubaa9\ud45c \ubd80\uc7ac, \uba54\uc2dc\uc9c0 \ubd80\uc7ac, \ud37c\ub110 \ubd80\uc7ac, \uc131\uacfc \uc9c0\ud45c \ubd80\uc7ac<\/strong><\/p>\n\n\n\n

\ud5a5\uae30 \ub2d8\uc774 \uaf3d\uc740 \ucf58\ud150\uce20 \uc2e4\ud328\uc758 \uacf5\ud1b5 \uc6d0\uc778 4\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uccab \ubc88\uc9f8, \ubaa9\ud45c \ubd80\uc7ac.<\/strong> “\uadf8\ub0e5 \uc694\uc998 \uc720\ud589\uc774\ub77c\uc11c”, “\uacbd\uc7c1\uc0ac\uac00 \ud558\ub2c8\uae4c” \ub9cc\ub4dc\ub294 \ucf58\ud150\uce20\ub294 \uc2e4\ud328\ud569\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc778 KPI(\ub3c4\ub2ec, \ud074\ub9ad, \uc804\ud658 \ub4f1) \uc5c6\uc774 \uc0dd\uc0b0\ub41c \ucf58\ud150\uce20\ub294 \uc131\uacfc \uce21\uc815\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. \ucf58\ud150\uce20\ub97c \uae30\ud68d\ud558\uae30 \uc804\uc5d0 \uba3c\uc800 \ubb3c\uc5b4\uc57c \ud560 \uac83\uc740 ‘\ub204\uad6c\uc5d0\uac8c’, ‘\uc5b4\ub5a4 \ud589\ub3d9\uc744’, ‘\uc65c’ \uc720\ub3c4\ud560 \uac83\uc778\uac00\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ub450 \ubc88\uc9f8, \uba54\uc2dc\uc9c0 \ubd80\uc7ac.<\/strong> \ucc44\ub110\ub9c8\ub2e4, \ucf58\ud150\uce20\ub9c8\ub2e4 \ub2e4\ub978 \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uba74 \uace0\uac1d\uc740 \ud63c\ub780\uc2a4\ub7ec\uc6cc\uc9d1\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uac00\uce58\uac00 \ub2f4\uae30\uc9c0 \uc54a\uc740 \uc815\ubcf4 \ub098\uc5f4\uc2dd \ucf58\ud150\uce20\ub294 \uae30\uc5b5\uc5d0 \ub0a8\uc9c0 \uc54a\uc544\uc694. \ud558\ub098\uc758 \ud575\uc2ec \ud0a4\uc6cc\ub4dc\ub97c \uad00\ud1b5\ud558\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \uc77c\uad00\ub41c \ud1a4\uc564\ub9e4\ub108\uac00 \ud544\uc218\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uc138 \ubc88\uc9f8, \ud37c\ub110 \ubd80\uc7ac.<\/strong> \uace0\uac1d \uc5ec\uc815\uacfc \ubb34\uad00\ud55c \ub2e8\ubc1c\uc131 \uae30\ud68d. \uc870\ud68c\uc218\ub294 \ub098\uc624\uc9c0\ub9cc \uc804\ud658\uc740 0\uc778 \ud300\uc758 \uacf5\ud1b5\uc810\uc785\ub2c8\ub2e4. \ud5a5\uae30 \ub2d8\uc740 \uc774\ub7f0 \ucf58\ud150\uce20\ub97c ‘\uae38 \uc783\uc740 \ucf58\ud150\uce20’\ub77c\uace0 \ubd88\ub800\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\ub294 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uace0\uac1d\uc744 \uc774\ub3d9\uc2dc\ud0a4\ub294 \ub3c4\uad6c\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\ub124 \ubc88\uc9f8, \uc131\uacfc \uc9c0\ud45c \ubd80\uc7ac.<\/strong> \uc870\ud68c\uc218\/\uc88b\uc544\uc694 \u2260 \uad6c\ub9e4. 73%\uc758 \uae30\uc5c5\uc774 \ucf58\ud150\uce20\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ubaa8\ub978 \ucc44 \ubc1c\ud589 \uc911\uc785\ub2c8\ub2e4. UTM, \uae30\ud68d\uc804, \ud504\ub85c\ubaa8\uc158 \ucfe0\ud3f0 \ub4f1 \ud37c\ub110 \uc124\uacc4\uc640 \uc5f0\ub3d9\ub41c \uce21\uc815 \uc7a5\uce58 \uc5c6\uc774\ub294 \ucf58\ud150\uce20\uc758 ROI\ub97c \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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“\ucf58\ud150\uce20 \uc790\uccb4\uac00 \ubaa9\uc801\uc774 \ub418\uba74 \uc2e4\ud328\ud574\uc694. \ucf58\ud150\uce20\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud558\ub098\uc758 \ub3c4\uad6c\ub85c \ubd10\uc57c\ud574\uc694.”<\/p>\n<\/blockquote>\n\n\n\n

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3. \ucf58\ud150\uce20\ub294 \uc804\uc220\uc774 \uc544\ub2c8\ub77c \uad6c\uc870\uc785\ub2c8\ub2e4<\/h2>\n\n\n\n
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\ub2e8\uc21c \ubc1c\ud589\uc744 \ub118\uc5b4 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud574\uc57c \ud560 \ub54c<\/strong><\/p>\n\n\n\n

\ud5a5\uae30 \ub2d8\uc774 \uc774\ubc88 \uc138\uc158\uc5d0\uc11c \uac00\uc7a5 \uac15\uc870\ud55c \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ud300\uc774 \ucf58\ud150\uce20 ‘\uc544\uc774\ub514\uc5b4’\ub97c \uba3c\uc800 \ub5a0\uc62c\ub9bd\ub2c8\ub2e4. \uc5b4\ub5a4 \uc81c\ud488\uc744 \ubcf4\uc5ec\uc904\uc9c0, \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub77c\uac08\uc9c0\ub97c\uc694. \ud558\uc9c0\ub9cc \uc774 \uc811\uadfc \uc790\uccb4\uac00 \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uba3c\uc800 \ubb3c\uc5b4\uc57c \ud560 \uc9c8\ubb38\uc740 “\uc774 \ucf58\ud150\uce20\ub294 \uc5b4\ub5a4 \uace0\uac1d\uc744, \uc5b4\ub5a4 \ub2e8\uacc4\ub85c \uc774\ub3d9\uc2dc\ud0a4\ub294\uac00”\uc785\ub2c8\ub2e4. \uc778\uc9c0\uc5d0\uc11c \uad00\uc2ec, \uad00\uc2ec\uc5d0\uc11c \uace0\ub824, \uace0\ub824\uc5d0\uc11c \uad6c\ub9e4, \uad6c\ub9e4\uc5d0\uc11c \ucda9\uc131\ub3c4\ub85c. \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \ubaa9\uc801\uc774 \ub2e4\ub974\uace0 \ucc44\ub110\uc774 \ub2e4\ub974\uace0 \uce21\uc815 \uc9c0\ud45c\uac00 \ub2ec\ub77c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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“\ucf58\ud150\uce20\ub294 \uc804\uc220\uc774 \uc544\ub2c8\ub77c \uad6c\uc870\uc785\ub2c8\ub2e4. \ub2e8\uc21c \ubc1c\ud589\uc744 \ub118\uc5b4 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4.”<\/p>\n<\/blockquote>\n\n\n\n

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4. \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c ‘\uba39\ud788\ub294’ \ucf58\ud150\uce20 5\uc885<\/h2>\n\n\n\n
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\uc18c\ube44\uc790\uc758 \uc9c0\uac11\uc744 \uc5ec\ub294 5\uac00\uc9c0 \ud575\uc2ec \ud3ec\ub9f7 \ubd84\uc11d<\/strong><\/p>\n\n\n\n

\ubdf0\ud2f0 \ucf58\ud150\uce20\ub294 \ud3ec\ub9f7\uc5d0 \ub530\ub77c \ud6a8\uacfc\uac00 \uc644\uc804\ud788 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ud5a5\uae30 \ub2d8\uc774 \uc2e4\uc804 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc815\ub9ac\ud55c 5\uac00\uc9c0 \ud575\uc2ec \ud3ec\ub9f7\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2460 \ube44\ud3ec\u00b7\uc560\ud504\ud130<\/strong> \u2014 \uc2dc\uac01\uc801 \uc99d\uac70\uc758 \ud798. \ub3d9\uc77c \uc870\uba85\u00b7\uac01\ub3c4\u00b7\uac70\ub9ac\uc758 \uc804\ud6c4 \ube44\uad50\ub85c \uc989\uac01\uc801 \uc2e0\ub8b0 \ud655\ubcf4. \uc800\uc7a5 \ubc0f \uacf5\uc720\uc728 \uc0c1\uc2b9\uacfc \ub192\uc740 \uad6c\ub9e4 \uc804\ud658 \uae30\uc5ec. “B\/A\ub294 \uac00\uc7a5 \uc798 \uba39\ud788\ub294 HOOK”\uc785\ub2c8\ub2e4. \uae30\uac04\/\ub8e8\ud2f4\/\uc81c\ud488\uba85 \uc790\ub9c9\uc744 \ud45c\uc900\ud654\ud558\uace0 \uacfc\uc7a5\u00b7\ud5c8\uc704 \ud45c\ud604 \uc5c6\uc774 \uba85\ud655\ud55c \ube44\uad50 \ud15c\ud50c\ub9bf\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc774\uc5d0\uc694.<\/p>\n\n\n\n

\u2461 \ud29c\ud1a0\ub9ac\uc5bc & GRWM<\/strong> \u2014 \uacfc\uc815 \uacf5\uc720\uc640 \uad00\uacc4 \ud615\uc131. \ub2e8\uacc4\ubcc4 How-to\uc640 \uc0dd\ud65c\ubc00\ucc29 GRWM\uc758 \uacb0\ud569. \ub192\uc740 \uc2dc\uccad \uc720\uc9c0\uc728\uacfc \ucee4\ubba4\ub2c8\ud2f0 \ud32c\ub364 \ubc18\uc751 \ud65c\uc131\ud654. Prep-Base-Point 3-\uc2a4\ud15d \uad6c\uc870\uc640 \uc601\uc0c1 \ucd08\ubc18 \uc804\ud6c4 \ubbf8\ub9ac\ubcf4\uae30 \uc778\uc11c\ud2b8\uac00 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2462 \uc81c\ud488 \ub9ac\ubdf0 & \ud558\uc6b8<\/strong> \u2014 \uc194\uc9c1\ud55c \uc815\ubcf4\uc640 \uc2e0\ub8b0. \uc5b8\ubc15\uc2f1(\uccab\uc778\uc0c1) \u2192 \uc0ac\uc6a9\uac10 \ub9ac\ubdf0(\uc7a5\ub2e8\uc810) \u2192 \ud558\uc6b8 \uc694\uc57d(\uac00\uaca9\/\uad6c\ub9e4\ucc98)\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc815\ubcf4 \uc911\uc2ec \uad6c\uc870. \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30 \ubc0f \uc704\uc2dc\ub9ac\uc2a4\ud2b8 \ucd94\uac00 \uc720\ub3c4\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2463 \ucc4c\ub9b0\uc9c0 & \uc20f\ud3fc<\/strong> \u2014 \ud655\uc0b0\uc758 \uc5d4\uc9c4. \ud2b8\ub80c\ub4dc \uc0ac\uc6b4\ub4dc\/\ud544\ud130 \uae30\ubc18\uc758 \ucc38\uc5ec\ud615 \ucf58\ud150\uce20. \uc870\ud68c\uc218 \ubc0f \ub3c4\ub2ec \ud3ed\ubc1c\uc801 \uc99d\uac00. ‘1\ubb38\uc7a5 \ube0c\ub9ac\ud504’\ub85c \ucc38\uc5ec \ub09c\uc774\ub3c4\ub97c \ub0ae\ucd94\uace0 \ud06c\ub9ac\uc5d0\uc774\ud130 \uc2dc\ub4dc(20~50\uba85) \ubc30\ud3ec\ub85c \ucd08\uae30 \ubaa8\uba58\ud140\uc744 \ub9cc\ub4dc\uc138\uc694.<\/p>\n\n\n\n

\u2464 \uc778\ud50c\ub8e8\uc5b8\uc11c & UGC<\/strong> \u2014 \ud32c\ub364\uacfc \uad6c\ub9e4 \uc804\ud658. \uc0ac\ud68c\uc801 \uc99d\uba85(Social Proof) \ud655\ubcf4. \uc2e4\uc0ac\uc6a9\uc790 \uc2e0\ub8b0\ub3c4\uc640 \ubc14\uc774\ub7f4 \ud655\uc0b0\uc758 \uacb0\ud569. \uc778\ud50c\ub8e8\uc5b8\uc11c \uc120\uc815 \uc2dc \ud314\ub85c\uc6cc \uc218\ubcf4\ub2e4 engagement rate\uc640 \ucee4\ubba4\ub2c8\ud2f0 \ud488\uc9c8\uc744 \uc6b0\uc120 \uae30\uc900\uc73c\ub85c \uc0bc\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

5. \ud480\ud37c\ub110 IMC \u2014 \ucf58\ud150\uce20\ub97c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uc5f0\uacb0\ud558\ub294 5\ub2e8\uacc4<\/h2>\n\n\n\n
\n\n\n\n

\uc778\uc9c0\ubd80\ud130 \ucda9\uc131\ub3c4\uae4c\uc9c0, \ub2e8\uacc4\ubcc4 \ucd5c\uc801\ud654\ub41c \ucf58\ud150\uce20 \uc804\ub7b5\uacfc KPI \uc124\uacc4<\/strong><\/p>\n\n\n\n

\ucf58\ud150\uce20 \ud37c\ud3ec\uba3c\uc2a4\uc758 \ud575\uc2ec\uc740 \uac01 \ub2e8\uacc4\ub97c \uc5f0\uacb0\ud558\ub294 \uad6c\uc870\uc785\ub2c8\ub2e4. \ud5a5\uae30 \ub2d8\uc774 \uacf5\uc720\ud55c \ub9c8\ucf00\ud305 \ud37c\ub110 5-STEP CYCLE\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

STEP 01 \uc778\uc9c0(Awareness)<\/strong>: \uc20f\ud3fc \ucc4c\ub9b0\uc9c0, \uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\ub529, PR \uc2a4\ub2c8\ud3ab \u2192 \ucc44\ub110: TikTok, Reels, Shorts \u2192 \ud575\uc2ec\uc9c0\ud45c: Reach, 3\ucd08 VTR, CPM<\/p>\n\n\n\n

STEP 02 \uad00\uc2ec(Interest)<\/strong>: \ud29c\ud1a0\ub9ac\uc5bc, GRWM, \ud558\uc774\ub77c\uc774\ud2b8 \ud074\ub9bd \u2192 \ucc44\ub110: IG\/YouTube, \ube14\ub85c\uadf8\/\ucee4\ubba4\ub2c8\ud2f0 \u2192 \ud575\uc2ec\uc9c0\ud45c: \uc800\uc7a5\uc728, \ud314\ub85c\uc6b0 \uc804\ud658, \uc2dc\uccad \uc720\uc9c0\uc728<\/p>\n\n\n\n

STEP 03 \uace0\ub824(Consideration)<\/strong>: \uc131\ubd84 \uacfc\ud559 \ucf58\ud150\uce20, \ub9ac\ubdf0 \ube44\uad50, B\/A \u2192 \ucc44\ub110: \uc720\ud29c\ube0c, \ube14\ub85c\uadf8, \ucee4\ubba4\ub2c8\ud2f0 \u2192 \ud575\uc2ec\uc9c0\ud45c: \ud074\ub9ad\uc728, \uc0ac\uc774\ud2b8 \uc720\uc785, \uc7a5\ubc14\uad6c\ub2c8<\/p>\n\n\n\n

STEP 04 \uad6c\ub9e4(Purchase)<\/strong>: \uae30\ud68d\uc804, \ud504\ub85c\ubaa8\uc158 \ucfe0\ud3f0, \uba85\ud655\ud55c CTA \u2192 \ucc44\ub110: All Channels \u2192 \ud575\uc2ec\uc9c0\ud45c: CVR, ROAS, CAC<\/p>\n\n\n\n

STEP 05 \ucda9\uc131\ub3c4(Loyalty)<\/strong>: UGC \ub9ac\ud3ec\uc2a4\ud305, \uc570\ubc84\uc11c\ub354, \uc7ac\uad6c\ub9e4 \ub9ac\ud150\uc158 \ucf58\ud150\uce20 \u2192 \ud575\uc2ec\uc9c0\ud45c: \uc7ac\uad6c\ub9e4\uc728, NPS, LTV<\/p>\n\n\n\n

\uc774 \uc0ac\uc774\ud074\uc774 One Core Message\ub97c \uc911\uc2ec\uc73c\ub85c \uc77c\uad00\ub418\uac8c \ub3cc\uc544\uac08 \ub54c, \ucf58\ud150\uce20\ub294 \ube44\ub85c\uc18c \ud37c\ud3ec\uba3c\uc2a4\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

“\uc5b4\ub5a4 \uac83\uc774 \uc815\ub2f5\uc774\ub77c\uace0 \ub9d0\ud558\uae30 \uc5b4\ub835\uc9c0\ub9cc, \uc911\uc694\ud55c \uac83\uc740 \uacb0\uad6d \ucf58\ud150\uce20\uc758 \uad6c\uc870\ub97c \ubcf4\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.”<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

6. \ud32c\ub364\uc744 \ub9cc\ub4dc\ub294 ENGAGEMENT LOOP<\/h2>\n\n\n\n
\n\n\n\n

\uace0\uac1d\uc744 \uad6c\ub9e4\uc790\uc5d0\uc11c \uc804\ub3c4\uc0ac\ub85c \ub9cc\ub4dc\ub294 5\ub2e8\uacc4 \uad6c\uc870<\/strong><\/p>\n\n\n\n

\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uad81\uadf9\uc801 \ubaa9\ud45c\ub294 \ub2e8\uc21c \uad6c\ub9e4\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ud32c\ub364\uc785\ub2c8\ub2e4. \ud5a5\uae30 \ub2d8\uc774 \uc81c\uc2dc\ud55c FANDOM STRATEGY\uc758 ENGAGEMENT LOOP 5\ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\u2460 \ubc1c\uacac(Discover)<\/strong> \u2014 \uc54c\uace0\ub9ac\uc998\/\uac80\uc0c9\uc73c\ub85c \ucc98\uc74c \uc778\uc9c0. \uc20f\ud3fc \ubc14\uc774\ub7f4, \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \ucd5c\uc801\ud654.<\/p>\n\n\n\n

\u2461 \uacf5\uac10(Engage)<\/strong> \u2014 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uad00\uacfc \uc2a4\ud1a0\ub9ac\uc5d0 \uac10\uc815\uc801 \ub3d9\uc758. \ube0c\ub79c\ub4dc \ucca0\ud559 \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \ube44\ud558\uc778\ub4dc \ucf58\ud150\uce20.<\/p>\n\n\n\n

\u2462 \ucc38\uc5ec(Participate)<\/strong> \u2014 \uc774\ubca4\ud2b8, \ucc4c\ub9b0\uc9c0, \ub313\uae00 \ub4f1 \uc9c1\uc811\uc801\uc778 \ud589\ub3d9 \uac1c\uc2dc. \ud22c\ud45c, \uccb4\ud5d8\ub2e8 \ubaa8\uc9d1.<\/p>\n\n\n\n

\u2463 \uc639\ud638(Advocate)<\/strong> \u2014 \ube0c\ub79c\ub4dc\ub97c \ubc29\uc5b4\ud558\uace0 \uae0d\uc815\uc801\uc778 \ub9ac\ubdf0\ub97c \uc790\ubc1c\uc801\uc73c\ub85c \uc791\uc131. \ubca0\uc2a4\ud2b8 \ub9ac\ubdf0\uc5b4 \ud61c\ud0dd, \ub9ac\ud3ec\uc2a4\ud305.<\/p>\n\n\n\n

\u2464 \uc804\ub3c4(Evangelize)<\/strong> \u2014 \uc790\ubc1c\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ud0c0\uc778\uc5d0\uac8c \ucd94\ucc9c\ud558\uace0 \uc601\uc5c5. \uc570\ubc84\uc11c\ub354 \ud504\ub85c\uadf8\ub7a8, \uc804\uc6a9 \uad7f\uc988.<\/p>\n\n\n\n

\uc774 \ub8e8\ud504\uac00 \uc791\ub3d9\ud558\uae30 \uc2dc\uc791\ud558\uba74 \ucee4\ubba4\ub2c8\ud2f0 \ucc38\uc5ec\uc728, UGC \uc0dd\uc131\ub7c9, \uc7ac\uad6c\ub9e4\uc728(Retention)\uc774 \uc790\ub3d9\uc73c\ub85c \uc0c1\uc2b9\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c NPS(\uc21c\ucd94\ucc9c\uc9c0\uc218)\uac00 \uc62c\ub77c\uac00\uace0, \ube0c\ub79c\ub4dc\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc5c6\uc774\ub3c4 \uc2a4\uc2a4\ub85c \uc131\uc7a5\ud558\ub294 \uad6c\uc870\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

BAT Note’s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n
\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc758 \ud575\uc2ec\uc744 \ud55c \ubb38\uc7a5\uc73c\ub85c \uc694\uc57d\ud558\uba74 \uc774\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

\ucf58\ud150\uce20\ub294 \ubc1c\ud589\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc124\uacc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa9\ud45c\u2192\uba54\uc2dc\uc9c0\u2192\ud37c\ub110\u2192\uc131\uacfc \uc9c0\ud45c, \uc774 4\uac00\uc9c0 \uad6c\uc870\uac00 \uac16\ucdb0\uc9c8 \ub54c \ucf58\ud150\uce20\ub294 \ube44\ub85c\uc18c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uac00 \ub429\ub2c8\ub2e4.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

    \n
  1. 4\uac00\uc9c0 \ubd80\uc7ac(\ubaa9\ud45c\/\uba54\uc2dc\uc9c0\/\ud37c\ub110\/\uc131\uacfc\uc9c0\ud45c)\ub97c \uba3c\uc800 \uc810\uac80\ud558\uc2ed\uc2dc\uc624.<\/strong> \uc544\uc774\ub514\uc5b4\uac00 \uc544\ub2c8\ub77c \uad6c\uc870\uac00 \uba3c\uc800\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n
  2. \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uac80\uc99d\ub41c 5\uac00\uc9c0 \ud3ec\ub9f7\uc744<\/strong> \ud37c\ub110 \ub2e8\uacc4\uc5d0 \ub9de\uac8c \ubc30\uce58\ud558\uc2ed\uc2dc\uc624. \ud3ec\ub9f7 \uc790\uccb4\uac00 \uc544\ub2c8\ub77c \ubc30\uce58\uac00 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n
  3. \ud32c\ub364\uc740 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc124\uacc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong> ENGAGEMENT LOOP 5\ub2e8\uacc4\ub97c \ube0c\ub79c\ub4dc\uc5d0 \ub9de\uac8c \uc801\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Insight Week\uc758 3\uc6d4 \uc138\uc158\uc774 \uad81\uae08\ud558\ub2e4\uba74?<\/h3>\n\n\n\n
    \n\n\n\n

    \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uc9c1\uc811 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ub9cc\ub098\ubcf4\uc138\uc694.<\/p>\n\n\n\n

    \u25b6 Insight Week \ub2e4\uc74c \uc138\uc158 \uc0b4\ud3b4\ubcf4\uae30<\/a><\/strong><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n\n\n\n

    \uc774 \uc544\ud2f0\ud074\uc740 BAT\uc640 \ub274\ubbf8\ub514\uc5b4 MKT\uac00 \uc8fc\uad00\ud558\ub294 MKT Insight Week<\/strong> \uc2dc\ub9ac\uc988\uc758 \uc138\uc158 \ub9ac\ubdf0\uc785\ub2c8\ub2e4. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, \ud604\uc7a5\uc758 \uc2e4\uc804 \uc804\ubb38\uac00\ub4e4\uc774 \uacf5\uc720\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \n

    NEXT STEP<\/p>\n

    BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

    100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

    \n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 13\ubd84 \ubc31\ud5a5\uae30 | LVMH \uba54\uc774\ud06c\uc5c5\ud3ec\uc5d0\ubc84 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 M\/KT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 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