{"id":10582,"date":"2026-03-12T09:55:51","date_gmt":"2026-03-12T00:55:51","guid":{"rendered":"https:\/\/batcrew.co.kr\/?p=10582"},"modified":"2026-03-12T10:50:58","modified_gmt":"2026-03-12T01:50:58","slug":"insightweek-data-driven-marketing-system-song-hyojin","status":"publish","type":"post","link":"https:\/\/batcrew.co.kr\/ko\/insightweek-data-driven-marketing-system-song-hyojin\/","title":{"rendered":"\uac10\uac01\uc744 \uc2dc\uc2a4\ud15c\uc73c\ub85c \ubc14\uafb8\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815\ubc95 | 2\uc6d4 <MKT Insight Week Review>"},"content":{"rendered":"\n

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84<\/p><\/p>\n\n\n\n

MKT Insight Week \uc138\uc158 \ub9ac\ubdf0<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694. \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc, <MKT Insight Week>\uc5d0\uc11c\ub294 \uc5ec\uae30\uc5d0 \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00, \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud604\uc7a5\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uc0ac\ub78c\ub4e4\uc758 \uc804\ub7b5\uacfc \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc9d1\uc911 \uc870\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158 \ub9ac\ubdf0\uc5d0\uc11c\ub294 \uc138\ubbf8\ub098 \ud604\uc7a5\uc5d0\uc11c \ub098\ub208 \uc774\uc57c\uae30\ub4e4\uc744 \uc815\ub9ac\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ub4dc\ub97c \uc804\ud574\ub4dc\ub824\uc694. <\/p>\n\n\n\n

<\/div>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc758 \uc8fc\uc778\uacf5\uc740 \uc804 \uc228\uace0 CMO, \uc1a1\ud6a8\uc9c4 \ub2d8\uc785\ub2c8\ub2e4.<\/strong><\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c \uc2dc\uc791\ud574 \ub9c8\ucf00\ud305 \ub9ac\ub4dc, VP, CMO\uae4c\uc9c0 \uc624\ub978 \ud6a8\uc9c4 \ub2d8\uc740 \uc228\uace0\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud5d8 \uccb4\uacc4\uc640 \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815 \uc2dc\uc2a4\ud15c\uc744 \uc9c1\uc811 \uc124\uacc4\ud558\uc168\ub294\ub370\uc694. \ud6a8\uc9c4 \ub2d8\uc740 \uc9c0\uae08 \ub9cc\ub4e4\uc5b4\ub0b8 \uc131\uacfc\uc5d0 \ub300\ud574 \uc81c\ub300\ub85c \uc124\uba85\ud560 \uc218 \uc788\ub294\uc9c0, \uc798 \ub410\ub358 \uc774\uc720\ub97c \uc124\uba85\ud558\uc9c0 \ubabb\ud558\uba74 \uc131\uacf5\uc740 \ubc18\ubcf5\ub418\uc9c0 \uc54a\ub294\ub2e4\uace0 \ud558\uc168\uc5b4\uc694.<\/strong> \ub9c8\ucf00\ud130\ub77c\uba74 \ub204\uad6c\ub098 \ud55c \ubc88\ucbe4 \uacbd\ud5d8\ud55c \ubd88\ud3b8\ud55c \uc9c4\uc2e4\uc77c \uac83 \uac19\uc544\uc694. <\/p>\n\n\n\n

\uc774\ubc88 \uc138\uc158\uc740 \uadf8 \ubd88\ud3b8\ud568\uc758 \uad6c\uc870\ub97c \ud574\ubd80\ud558\uace0 \uac10\uc744 \uac00\uc124\ub85c, \uc2e4\ud5d8\uc744 \ud328\ud134\uc73c\ub85c, \ud328\ud134\uc744 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ud658\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\ub860<\/strong>\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. <\/p>\n\n\n\n

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1. \ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\ub294 3\uac00\uc9c0 \ud568\uc815<\/h2>\n\n\n\n
\n\n\n\n

\ubaa9\uc801 \uc5c6\ub294 \uc2e4\ud589\uc774 \uc313\uc774\ub294 3\uac00\uc9c0 \ud328\ud134 \u2014 \ubc14\uc058\uac8c \uc6c0\uc9c1\uc774\uc9c0\ub9cc \uc544\ubb34\uac83\ub3c4 \uc313\uc774\uc9c0 \uc54a\ub294 \uc0c1\ud0dc<\/strong><\/p>\n\n\n\n

\uacbd\uc7c1\uc0ac\uac00 \ud558\ub2c8\uae4c \ub530\ub77c \ud558\ub294 Copycat<\/strong>, \uc720\ud589\uc774 \ub728\ub2c8\uae4c \ub6f0\uc5b4\ub4dc\ub294 Trend Chasing<\/strong>, \uc131\uacfc\uac00 \ud754\ub4e4\ub9ac\uba74 \uae09\ud788 \ubc29\ud5a5\uc744 \ubc14\uafb8\ub294 Panic Control<\/strong>. \ud6a8\uc9c4 \ub2d8\uc740 \uc774 \uc138 \uac00\uc9c0\ub97c \ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\uae30 \uac00\uc7a5 \uc26c\uc6b4 \uc758\uc0ac\uacb0\uc815\uc758 \ud568\uc815\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc138 \uac00\uc9c0 \ubaa8\ub450 \uacf5\ud1b5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\uc801 \uc5c6\ub294 \uc2e4\ud589\uc774\ub77c\ub294 \uac83\uc774\uc8e0. \ube60\ub978 \uacb0\uacfc\ub97c \ub0b4\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15, \ubcf5\uc7a1\ud55c \ubcc0\uc218\ub97c \uc81c\ub300\ub85c \uac80\ud1a0\ud560 \uc5ec\uc720\uac00 \uc5c6\ub2e4\ub294 \ud604\uc2e4\uc774 \uc774 \ud328\ud134\uc744 \ubc18\ubcf5\uc2dc\ud0b5\ub2c8\ub2e4.<\/strong> \ubb38\uc81c\ub294 \uc774 \ubc29\uc2dd\uc774 \uc5f4\uc2ec\ud788 \ud558\ub294 \uac83\ucc98\ub7fc \ubcf4\uc778\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \ud300\uc774 \ubc14\uc058\uac8c \uc2e4\ud589\ud558\uba74\uc11c\ub3c4 \uc65c \uc131\uacfc\uac00 \ub098\uc9c0 \uc54a\ub294\uc9c0 \uc774\ud574\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

<\/p>\n<\/blockquote>\n\n\n\n

\uc2e4\ud5d8 \uc124\uacc4 \uc5c6\uc774 \uc2e4\ud589\uc744 \ubc18\ubcf5\ud558\uba74 \ud559\uc2b5\uc774 \uc5c6\ub294 \uc0ac\uc774\ud074\uc774 \uacc4\uc18d\ub429\ub2c8\ub2e4. \uc131\uacfc\uac00 \ub098\ub3c4 \uc774\uc720\ub97c \ubaa8\ub974\uace0 \uc2e4\ud328\ud574\ub3c4 \uc6d0\uc778\uc744 \ubaa8\ub985\ub2c8\ub2e4. \uc774\uac83\uc774 \ub9c8\ucf00\ud130\uc758 \ubd88\uc548\uc774 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\ub294 \uad6c\uc870\uc801 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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2. \uc798 \ub410\ub294\ub370 \uc774\uc720\ub97c \ubaa8\ub978\ub2e4\uba74, \uadf8 \uc131\uacf5\uc740 \uc7ac\ud604\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/h2>\n\n\n\n
\n\n\n\n

\uc9c1\uad00\uc801 \uc2e4\ud589 \u2192 \ub2e8\ud3b8\uc801 \uc9c0\ud45c \ud655\uc778 \u2192 \uac00\ubcbc\uc6b4 \ud68c\uace0 \u2014 \uc774 \uc0ac\uc774\ud074\uc774 \uc131\uacf5\uc758 \ub9e5\ub77d\uc744 \ud718\ubc1c\uc2dc\ud0b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

\ube14\ub799\ud504\ub77c\uc774\ub370\uc774\uc5d0 ROAS 800%\ub97c \ub2ec\uc131\ud55c \ud300\uc774 \ub2e4\uc74c \ub2ec \ub3d9\uc77c\ud55c \uc608\uc0b0\uc73c\ub85c \uc804\ud600 \ub2e4\ub978 \uacb0\uacfc\ub97c \ub0c8\uc2b5\ub2c8\ub2e4. \uc6d0\uc778\uc740 \uac04\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \uc65c \uc798\ub410\ub294\uc9c0\ub97c \uae30\ub85d\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38<\/strong>\uc774\uc5c8\uc8e0. \uc9c1\uad00\uc801\uc73c\ub85c \uc2e4\ud589\ud558\uace0, \ub2e8\ud3b8\uc801\uc778 \uc9c0\ud45c\ub9cc \ud655\uc778\ud558\uace0 “\uc774\ubc88\uc5d4 \uc798\ub410\ub124”\ub77c\ub294 \uac00\ubcbc\uc6b4 \ud68c\uace0\ub85c \ub9c8\ubb34\ub9ac\ud558\ub294 \uc0ac\uc774\ud074. \uc774 \ud328\ud134\uc740 \uc131\uacf5\uc758 \ub9e5\ub77d\uc744 \ud718\ubc1c\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

“\uc798\ub410\ub358 \uc774\uc720\ub97c \uc124\uba85\ud558\uc9c0 \ubabb\ud558\uba74 \uc131\uacf5\uc740 \ubc18\ubcf5\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc131\uacfc\ub294 \uc7ac\ud604 \uac00\ub2a5\ud55c \uc790\uc0b0\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.”<\/p>\n<\/blockquote>\n\n\n\n

\ud6a8\uc9c4 \ub2d8\uc740 \uc774 \uc0c1\ud0dc\ub97c Black Box<\/strong>\ub77c\uace0 \ubd88\ub800\uc2b5\ub2c8\ub2e4. \uc9c1\uad00\uc801 \uc2e4\ud589\uc5d0\uc11c \ucd9c\ubc1c\ud574 \ub2e8\ud3b8\uc801 \uc9c0\ud45c \ud655\uc778\uc73c\ub85c \ub05d\ub098\uace0 \ub2e4\uc74c \ub2ec\uc774\uba74 \ub9e5\ub77d\uc740 \uc0ac\ub77c\uc9c0\uace0 \ub2e4\uc2dc 0\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \uad6c\uc870. \ub2f4\ub2f9\uc790\uc758 \uac10\uacfc \ucee8\ub514\uc158\uc5d0 \ub530\ub77c \uc131\uacfc \ud3b8\ucc28\uac00 \uc2ec\ud55c \ud300, \uc5d0\uc774\uc2a4\uac00 \ud1f4\uc0ac\ud558\uba74 \uc131\uacfc\ub3c4 \ud568\uaed8 \uc0ac\ub77c\uc9c0\ub294 \ud300\uc774 \uc804\ud615\uc801\uc778 Black Box \uc870\uc9c1\uc785\ub2c8\ub2e4. \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc774 \uc124\uacc4\uc758 \ucd9c\ubc1c\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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3. \uac10\uc744 \uac00\uc124\ub85c \uc5b8\uc5b4\ud654\ud558\ub294 \ubc95<\/h2>\n\n\n\n
\n\n\n\n

‘\ub354 \ub9ce\uc774 \ubcfc \uac83 \uac19\ub2e4’\ub294 \uac00\uc124\uc774 \uc544\ub2d9\ub2c8\ub2e4 \u2014 \uac80\uc99d \uac00\ub2a5\ud55c \uc5b8\uc5b4\ub85c \ub2e4\uc2dc \uc368\uc57c \ud569\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

‘\ub274\uc2a4\ub808\ud130\ub97c \uc6d4\uc694\uc77c\uc5d0 \ubcf4\ub0b4\uba74 \uc0ac\ub78c\ub4e4\uc774 \ub354 \ub9ce\uc774 \ubcfc \uac83\uc774\ub2e4.’ \uc774\uac74 \uac00\uc124\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc \uc2e4\uc740 \uac10\uc785\ub2c8\ub2e4. \ub300\uc0c1\ub3c4 \ubaa8\ud638\ud558\uace0 \uce21\uc815 \uae30\uc900\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

“\ub370\uc774\ud130\ub97c \ubcf4\ub294 \ub8e8\ud2f4\uc774 \uc5c6\ub294 \ubd84\uc11d\uc740 \uc774\ubca4\ud2b8\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ub8e8\ud2f4\uc774 \uc313\uc77c \ub54c \ube44\ub85c\uc18c \ud328\ud134\uc774 \ubcf4\uc774\uae30 \uc2dc\uc791\ud574\uc694.”<\/p>\n<\/blockquote>\n\n\n\n

\uc88b\uc740 \uac00\uc124\uc740 \uac80\uc99d \uac00\ub2a5\ud55c \uc870\uac74\uacfc \uc608\uc0c1 \uacb0\uacfc\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \ub2f4\uc544\uc57c \ud569\ub2c8\ub2e4.<\/strong> \ud6a8\uc9c4 \ub2d8\uc774 \ubcf4\uc5ec\uc900 \uc0ac\ub840\ub294 \uba85\ucf8c\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc 3\uac1c\uc6d4 \uc774\uba54\uc77c \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud588\ub354\ub2c8 \ud654\uc694\uc77c \uc624\uc804 10\uc2dc \uc624\ud508\uc728\uc774 35%\ub85c \uc8fc\uac04 \ucd5c\uace0\uce58\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c “\ud654\uc694\uc77c 10\uc2dc \ubc1c\uc1a1 \uc2dc \uc6d4\uc694\uc77c \ub300\ube44 \uc624\ud508\uc728 15% \ud5a5\uc0c1”\uc774\ub77c\ub294 \uac00\uc124\uc744 \uc138\uc6c1\ub2c8\ub2e4. \ub9c9\uc5f0\ud55c \uac10\uc774 \uac80\uc99d \uac00\ub2a5\ud55c \uc5b8\uc5b4\ub85c \ubcc0\ud658\ud574\ubcf4\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n

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4. \uc2e4\ud5d8 \uc124\uacc4 \u2014 \uacb0\uacfc\uac00 \uc544\ub2c8\ub77c \ubc30\uc6c0\uc744 \ub0a8\uae30\ub294 \uac83<\/h2>\n\n\n\n
\n\n\n\n

\uc2e4\ud5d8\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac74 \uc131\uacf5\uc774 \uc544\ub2c8\ub77c \uc0ac\uc804\uc5d0 \uc815\ud55c ‘\uae30\uc900’\uc785\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

\ub300\ubd80\ubd84\uc758 \uc2e4\ud328\ub294 \uc2e4\ud5d8\uc744 \uc2dc\uc791\ud558\uba74\uc11c \uc131\uacf5\uacfc \uc2e4\ud328\ub97c \uac00\ub974\ub294 \uae30\uc900\uc744 \ubbf8\ub9ac \uc815\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc560\ub9e4\ud55c \uacb0\uacfc \uc55e\uc5d0\uc11c “\uc870\uae08\ub9cc \ub354 \uc9c0\ucf1c\ubcf4\uc790”\uba70 \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\ub294 \uac83\uc774\uc8e0.<\/p>\n\n\n\n

\ud6a8\uc9c4 \ub2d8\uc774 \uac15\uc870\ud55c \uc88b\uc740 \uc2e4\ud5d8 \uc124\uacc4\uc758 \uc870\uac74\uc740 \uc138 \uac00\uc9c0\uc600\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ub3c5\ub9bd\ubcc0\uc218, \uce21\uc815 \uac00\ub2a5\ud55c \ud575\uc2ec \uc9c0\ud45c \ud558\ub098 \uadf8\ub9ac\uace0 \uc911\ub2e8 \uae30\uc900 \ud558\ub098<\/strong>. \uc0ac\uc804\uc5d0 “ROAS\uac00 \ubaa9\ud45c\uce58 \uc774\ud558\ub85c 3\uc77c \uc5f0\uc18d \uc774\uc5b4\uc9c0\uba74 \uc2e4\ud5d8\uc744 \uc911\ub2e8\ud55c\ub2e4”\uace0 \uc815\ud574\ub450\uba74 \uacb0\uacfc\uac00 \ub098\uc654\uc744 \ub54c \uac10\uc774 \uc544\ub2cc \uae30\uc900\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

“\uc2e4\ud5d8\uc740 1\ud68c\uc131 \uc774\ubca4\ud2b8\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ubdf0\uc640 \uac1c\uc120\uc758 \ubc18\ubcf5\uc774 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4e4\uc5b4\uc694.”<\/p>\n<\/blockquote>\n\n\n\n

\uc2e4\ud5d8\uc758 \ubaa9\uc801\uc740 \ub2e8 \ud55c \ubc88\uc758 \uc131\uacf5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc2e4\ud328\ud558\ub354\ub77c\ub3c4 \ubc30\uc6c0\uc744 \ub0a8\uae30\uace0 \ub2e4\uc74c \uc131\uacf5\uc758 \ud655\ub960\uc744 \ub192\uc774\ub294 \uac83. \uadf8\uac83\uc774 \uc2e4\ud5d8\uc758 \uc9c4\uc9dc \uac00\uce58\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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5. \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134\uc73c\ub85c, \ud328\ud134\uc5d0\uc11c \ub8f0\ub85c<\/h2>\n\n\n\n
\n\n\n\n

\ud55c \ubc88\uc758 \uc2e4\ud5d8 \uacb0\uacfc\uac00 \uc544\ub2c8\ub77c, \ubc18\ubcf5 \ub370\uc774\ud130\uc5d0\uc11c \ubc1c\uacac\ud55c \ud328\ud134\uc774 \uc9c4\uc9dc \uc790\uc0b0\uc785\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

\uc2e4\ud5d8\uc744 \ubc18\ubcf5\ud558\uba74 \ub370\uc774\ud130\uac00 \uc313\uc774\uace0 \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134\uc774 \ubcf4\uc774\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ud6a8\uc9c4 \ub2d8\uc774 \uac15\uc870\ud55c \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc774 \ud328\ud134\uc744 \ub8f0(Rule)\ub85c \uc804\ud658\ud558\ub294 \uac83<\/strong>\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uac04\ub300\ubcc4 ROAS \ud328\ud134\uc774 \ud655\uc778\ub418\uba74, \uc774\ub97c \ub9e4\uc77c \uc218\ub3d9\uc73c\ub85c \uacc4\uc0b0\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c If-Then \ub85c\uc9c1\uc73c\ub85c \ucf54\ub529\ud569\ub2c8\ub2e4. “\ub9e4\uc77c \uc624\uc804 10\uc2dc, \ubaa9\ud45c ROAS\ub97c \ub2ec\uc131\ud588\ub2e4\uba74 \uc785\ucc30\uac00\ub97c 10% \uc778\uc0c1\ud55c\ub2e4”\ub294 \uaddc\uce59\uc774 \uc0dd\uae30\ub294 \uac70\uc8e0. \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134\uc744 \ubc1c\uacac\ud558\ub294 \uac83<\/strong>\uc774 \ubd84\uc11d\uc774\uace0 \ud328\ud134\uc744 \ub8f0\ub85c \uc804\ud658\ud558\ub294 \uac83<\/strong>\uc774 \uc124\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

“\ud55c \ubc88\uc758 \uc131\uacf5\uc740 \uc6b4\uc77c \uc218 \uc788\uc9c0\ub9cc, \ubc18\ubcf5\ub41c \uc131\uacf5\uc740 \uc2e4\ub825\uc785\ub2c8\ub2e4. \uadf8 \uc2e4\ub825\uc740 \ub8f0\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4.”<\/p>\n\n\n\n

\"\"<\/figure>\n<\/blockquote>\n\n\n\n

\uc774 \ub450 \ub2e8\uacc4\uac00 \uc774\uc5b4\uc9c8 \ub54c, \ub9c8\ucf00\ud130\uc758 \uac10\uc740 \ube44\ub85c\uc18c \uc870\uc9c1\uc758 \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4. \ub2f4\ub2f9\uc790\uac00 \ubc14\ub00c\uc5b4\ub3c4 \ud328\ud134\uc740 \ub370\uc774\ud130\ub85c \ub0a8\uace0 \ub8f0\uc740 \uc2dc\uc2a4\ud15c \uc548\uc5d0 \uc0b4\uc544\uc788\uc8e0.<\/p>\n\n\n\n

<\/div>\n\n\n\n

6. \uc0ac\ub78c\uc774 \ubc14\ub00c\uc5b4\ub3c4 \uc791\ub3d9\ud558\ub294 \uc2dc\uc2a4\ud15c<\/h2>\n\n\n\n
\n\n\n\n

\ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uacf5 \uc790\uc0b0\uc744 \uc124\uacc4\ud558\ub294 \uac83 \u2014 \uadf8\uac8c \uc2dc\uc2a4\ud15c \uc758\uc0ac\uacb0\uc815\uc758 \ubaa9\uc801\uc785\ub2c8\ub2e4<\/strong><\/strong><\/p>\n\n\n\n

\uac00\uc124 \uc218\ub9bd \u2192 \uc2e4\ud5d8 \uc2e4\ud589 \u2192 \ub370\uc774\ud130 \uc218\uc9d1 \u2192 \ud328\ud134 \ubd84\uc11d \u2192 \ub8f0 \uc5c5\ub370\uc774\ud2b8 \u2192 \ubaa8\ub2c8\ud130\ub9c1 \u2192 \ub9ac\uadf8\ub808\uc158 \uacbd\ubcf4 \u2192 \uc7ac\uac00\uc124 \uc218\ub9bd. \ud6a8\uc9c4 \ub2d8\uc740 \uc774 Learning Loop 8\ub2e8\uacc4<\/strong>\uac00 \uc21c\ud658\ud560 \ub54c \uc870\uc9c1\uc758 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc774 \uc9c4\uc9dc \uc790\uc0b0\uc774 \ub41c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc2dc\uc2a4\ud15c\uc758 \ud575\uc2ec\uc740 \ub2f4\ub2f9\uc790\uc5d0 \ub300\ud55c \uc758\uc874\uc131\/\uac10\uc744 \ub0ae\ucd94\ub294 \uac83\uc785\ub2c8\ub2e4. \uac10\uac01\uc774 \ub6f0\uc5b4\ub09c \uc5d0\uc774\uc2a4\uac00 \uc788\uc744 \ub54c\ub9cc \uc131\uacfc\uac00 \ub098\ub294 \uc870\uc9c1\uc740 \uadf8 \uc5d0\uc774\uc2a4\uac00 \ub5a0\ub098\ub294 \uc21c\uac04 \ud568\uaed8 \ud754\ub4e4\ub9bd\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \ubc14\ub00c\uc5b4\ub3c4 \uc791\ub3d9\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud558\ub294 \uac83<\/strong>. \uadf8\uac83\uc740 \ube0c\ub79c\ub4dc\uac00 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc870\uc9c1\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\ub294, \ub9c8\ucf00\ud305 \uc870\uc9c1\uc5d0 \uc904 \uc218 \uc788\ub294 \uac00\uc7a5 \uc624\ub798\uac00\ub294 \uc790\uc0b0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e8, \uc5ec\uae30\uc11c \ube60\uc9c0\uae30 \uc26c\uc6b4 \ud568\uc815\uc774 \ud558\ub098 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc744 \uacfc\ub3c4\ud558\uac8c \uacbd\uc9c1\uc2dc\ud0a4\ub294 \uac83\uc774\uc8e0.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

“\uac10\uc744 \uac00\uc124\ub85c, \uac00\uc124\uc744 \uc2e4\ud5d8\uc73c\ub85c, \uc2e4\ud5d8\uc744 \ub8f0\ub85c. \uadf8 \uc5ec\uc815\uc744 \uba48\ucd94\uc9c0 \uc54a\ub294 \ud300\uc774 \ubc18\ubcf5\ub418\ub294 \uc131\uacf5\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.”<\/p>\n<\/blockquote>\n\n\n\n

\uc2e4\uc2dc\uac04\uc73c\ub85c \ud604\uc7a5\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ub8f0\uc744 \uc810\uac80\ud558\uace0 \uc778\uc0ac\uc774\ud2b8\uac00 \ubc1c\uacac\ub420 \ub54c\ub9c8\ub2e4 \ub85c\uc9c1\uc744 \uc218\uc815\ud558\ub294 \uac83. \uc774\uac83\uc774 Learning Loop\uac00 \uc9c4\ud654\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ub8f0\uc5d0 \uc5c6\uc5b4\uc11c \ubabb \ud55c\ub2e4\ub294 \ub9d0\uc774 \ub098\uc624\ub294 \uc21c\uac04, \uc2dc\uc2a4\ud15c\uc740 \uc624\ud788\ub824 \uc870\uc9c1\uc758 \ubc1c\ubaa9\uc744 \uc7a1\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub8f0\uc740 \ubc95\uc804\uc774 \uc544\ub2c8\ub77c \ud604\uc7a5\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ub04a\uc784\uc5c6\uc774 \uc218\uc815\ub418\ub294 \uc0b4\uc544\uc788\ub294 \ubb38\uc11c\uc5ec\uc57c \ud574\uc694. <\/strong>\uc2dc\uc2a4\ud15c\uc774 \uc0b4\uc544\uc788\uc73c\ub824\uba74 \ub8f0\uc740 \ubc95\uc804\uc774 \uc544\ub2c8\ub77c \uc0b4\uc544\uc788\ub294 \ubb38\uc11c\ub77c\uace0 \uc0dd\uac01\ud558\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud5d8\ud558\uace0 \ub9cc\ub4e4\uc5b4 \ub098\uac00\uc57c \ud574\uc694.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

BAT Note’s \u2014 \uc778\uc0ac\uc774\ud2b8 \ud575\uc2ec \ud3ec\uc778\ud2b8<\/strong><\/h3>\n\n\n\n

– \uac10\uc740 \uc2dc\uc791\uc774\uc9c0 \uacb0\ub860\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uac80\uc99d\ud558\uace0, \ubc18\ubcf5\ud558\uace0, \uc2dc\uc2a4\ud15c\uc73c\ub85c \ub9cc\ub4dc\ub294 \uac83<\/strong>\uc774 \ub9c8\ucf00\ud130\uc758 \uc9c4\uc9dc \uc2e4\ub825\uc785\ub2c8\ub2e4.
– 3\uac00\uc9c0 \ud568\uc815(Copycat, Trend Chasing, Panic Control)\uc744 \uc778\uc2dd\ud558\uc2ed\uc2dc\uc624.<\/strong>\u00a0\ubc14\uc05c \uc2e4\ud589\uc774 \ud559\uc2b5\uc744 \ub300\uccb4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.
– \uc131\uacf5\uc758 \uc774\uc720\ub97c \uc124\uba85\ud560 \uc218 \uc788\uc5b4\uc57c<\/strong>\u00a0\uc131\uacfc\ub294 \uc7ac\ud604\ub429\ub2c8\ub2e4. Black Box \uc0ac\uc774\ud074\uc744 \ub04a\ub294 \uac83\uc774 \uc124\uacc4\uc758 \ucd9c\ubc1c\uc785\ub2c8\ub2e4.
– \uac10\uc744 \uac80\uc99d \uac00\ub2a5\ud55c \uac00\uc124\ub85c \uc5b8\uc5b4\ud654\ud558\uc2ed\uc2dc\uc624.<\/strong>\u00a0\uce21\uc815 \uac00\ub2a5\ud55c \uc870\uac74\uacfc \uc608\uc0c1 \uacb0\uacfc\ub97c \uc0ac\uc804\uc5d0 \uc815\uc758\ud558\ub294 \uac83. \uadf8\uac83\uc774 \uac10\uacfc \uc124\uacc4\uc758 \ucc28\uc774\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n

NEXT STEP<\/p>\n

BAT\uc640 \ud568\uaed8 \uc131\uc7a5\uc744 \uc124\uacc4\ud558\uc138\uc694<\/h3>\n

100+\uac74\uc758 \ucea0\ud398\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n

\n \ud83d\udcc4 BAT \uc18c\uac1c\uc11c \ubc1b\uae30<\/a>\n \ud83d\udcac \ud504\ub85c\uc81d\ud2b8 \ubb38\uc758\ud558\uae30<\/a>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcd6 \uc77d\ub294 \uc2dc\uac04: \uc57d 11\ubd84 MKT Insight Week \uc138\uc158 \ub9ac\ubdf0 MKT Insight Week(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785 \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c)\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc2a4\uc2a4\ub85c\uc758 \uae30\uc900\uc744 \uad6c\ucd95\ud574\uc628 \uc2e4\ubb34\uc790\ub4e4\uc758 \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uc18c\uac1c\ud558\ub294 \uc778\uc0ac\uc774\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. BAT\ub294 \uadf8\ub3d9\uc548 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubcc0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc81c\uc548\ud574\uc654\ub294\ub370\uc694….<\/p>\n","protected":false},"author":4,"featured_media":10638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_maio_target_audience":"","_maio_content_type":"","_maio_primary_entity":"","_maio_canonical_url":"","_maio_last_updated":"","_maio_author":"","_maio_content_intent":"","_maio_ai_generated":"0","footnotes":""},"categories":[306],"tags":[501,502,503,504,391,278,281,222,223,149,112],"class_list":["post-10582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insightweek","tag-501","tag-learning-loop","tag-503","tag-504","tag-insight-week","tag-278","tag-281","tag-222","tag-bat","tag-149","tag-112"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555.png",960,500,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555-700x700.png",700,700,true],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555-300x156.png",300,156,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555-768x400.png",768,400,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2026\/03\/Frame-2117905555.png",960,500,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2026-03-12","get_modified_date":"2026-03-12","category_list":{"category":[{"term_id":306,"name":"MKT 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\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\ub2c8\uc800","author_url":"https:\/\/batcrew.co.kr\/ko\/author\/contact\/","author_email":"contact@batcrew.co.kr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"contact","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/704fcf63801ad1d5749a858fd0297ca805bb2480a67e0bbbf5ec43c4c2ad3070?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"MKT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c<\/a> ","post_tag":"\uc2e4\ud5d8 \uc124\uacc4<\/a> Learning Loop<\/a> \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815<\/a> \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305<\/a> Insight Week<\/a> \ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785<\/a> \uc138\ubbf8\ub098<\/a> \ube44\uc5d0\uc774\ud2f0<\/a> BAT<\/a> \ube0c\ub79c\ub4dc<\/a> \ub9c8\ucf00\ud305<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/10582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/comments?post=10582"}],"version-history":[{"count":5,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/10582\/revisions"}],"predecessor-version":[{"id":10637,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/posts\/10582\/revisions\/10637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/10638"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=10582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/categories?post=10582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/tags?post=10582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}